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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Peter Shankman, a six-time bestselling author, entrepreneur, keynote speaker, and host of the Faster than Normal podcast. Together, they discuss how companies can retain neurodiverse employees while also creating neuro inclusive workplaces and how to include and retain neurodiverse customers.
SPECIAL EARLY RELEASE - Don’t Suck, Never Lie, and Support Your Tribe: Our first guest is an entrepreneur, investor, and best-selling author who has a straightforward strategy to succeed in business – Don’t suck! As a corporate keynote speaker, Peter Shankman of Shankminds Business Masterminds travels the world teaching how to thrive in a consumer-driven economy. Peter shares his top five rules to create a better customer experience. Then, how do you pass on the entrepreneurial spirit to the next generation? Michelle Staubach Grimes is helping kids learn the values of honesty, hard work, and stick-to-it-ness in her new book, “Pidge Takes the Stage”. We find out how growing up as the daughter of NFL Hall of Famer, Roger Staubach, has shaped Michelle’s writing career. We close the show with none other than Mario Lopez of “Extra TV” who will be hosting the 2018 City Summit: Wealth Mastery & Mindset Edition on July 10th and 11th in Los Angeles. Founded by social entrepreneur, Ryan Long, the goal of this prestigious event is to provide entrepreneurs with networking opportunities, education, and a healthy dose of inspiration. Mario gives us a preview of this exciting event and shares what it’s like to be a celebrity entrepreneur in Hollywood. (For any Mario Lopez business related inquiries, contact Esterman.com). [00:00:00] Learn How to 'Not Suck' at Business [00:06:03] Don't Chase Likes, Do Likable Things [00:11:30] Peter Shankman and the Gift of ADHD [00:18:21] Learning Values through Children's Literature [00:26:04] Preparation for Spectacular Results [00:33:22] Mario Lopez to Host City Summit by Ryan Long
On this episode of Ambition Today we explore Peter Shankman’s journey. Peter is the perfect example of what happens when you combine creativity with Attention Deficit Hyperactivity Disorder (ADHD). Peter shows us how ADHD can be a gift and a strong advantage in business. He is not only an entrepreneur, but an author and a notable public speaker. Many know him for founding Help A Reporter Out, (HARO). He is also the founder of ShankMinds Business Masterminds and he is the Host of the Faster Than Normal Podcast. Peter was born and raised in Manhattan, and was a New York City public school kid. After graduating from Boston University and going to Graduate school in Santa Barbara, CA, he started his professional career launching AOL Digital Newsroom. Peter is most well known for founding Help A Reporter Out, also known as HARO, which is the worlds largest public group of journalistic sources. In this episode, we talk about how Peter’s ADHD had a great impact on his many successes: Growing up in New York City Launching AOL Digital Newsroom The importance of having incredible mentors like Steve Case What is happening to the media industry today How Peter built Help A Reporter Out, (HARO) Using ADHD as an advantage How to create life rules to optimize your time Importance of self awareness Value of asking everyone "How Can I Help" Ambition Today Question of the Day™: "How do you think about attention management and how do you best optimize your life for it?" The Single Greatest Piece of Advice Peter Has Ever Learned: Join the Ambition Today A-list to listen now! Quote Of The Episode: "You have to put out 10 times the amount of help into the universe that you ask for." Links from this episode: Faster Than Normal Book - Out Now! Faster Than Normal Podcast FasterThanNormal.com Help A Reporter Out, (HARO) Shankman.com Peter Shankman on Twitter Peter Shankman on Facebook WeWork Founder Institute ========== This episode of Ambition Today is supported by: Founder Institute New York: goo.gl/RGezjW WeWork: goo.gl/hyzzuP Toptal: goo.gl/OObfM9 Audible: goo.gl/Urjq6k ========== Visit Ambition Today on the Web: www.siskar.co/ambitiontoday Follow Kevin Siskar on Twitter: twitter.com/TheSiskar Follow Kevin Siskar on Instagram: instagram.com/thesiskar Follow Kevin Siskar on Facebook: facebook.com/kevin.siskar Add Kevin Siskar on Snapchat: snapchat.com/add/krsiskar Kevin Siskar brings you ambitious entrepreneurs inspired by Tim Ferriss Show, How I Built This with Guy Raz, Residual Income, Entrepreneur on Fire, NPR, HBR, TED Radio Hour, the StartUp podcast with Alex Blumberg by Gimlet Media, Pat Flynn, Tony Robbins, The Uncertain Hour, Bigger Pockets, Art of Charm, Dave Ramsey, Planet Money, Jocko Podcast, EntreLeadership, Zigler, APM Marketplace, This Week In Startups with Jason Calacanis, Mixergy, Seth Godin, Joe Rogan Experience, GaryVee, James Altucher, Monocle 24, How to Start a Startup, Crooked Media, and The $100 MBA Show with Omar Zenhom, and Casey Neistat. Be sure to listen and subscribe to Ambition Today in the iTunes Store for iOS (apple.co/1NRRPzL), on Google Play Music (goo.gl/LmmciJ), or on Stitcher for Android (bit.ly/1Rn01dy).
Peter Shankman is an author, entrepreneur, speaker, and a worldwide connector. Peter is best known for founding Help A Reporter Out, (HARO) in 2008, which in under a year became the number one website for thousands of journalists on deadline to connect with experts and sources for their stories around the globe. In June of 2010, less than three years after Peter started HARO, it was acquired by Vocus, Inc. Peter is the founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. Peter is the author of four books: Zombie Loyalists: Using Great Service to Create Rabid Fans, Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is in, Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them and Customer Service: New Rules for a Social Media World. In this episode you'll learn: [01:26] How Peter differentiates his pitch by showing up with pizza in the client's offices? [03:00] How not to suck as a service provider? [04:48] What are the questions Peter asks the client on the first meeting? [06:40] How should an agency come up with a hook to a PR pitch? [07:40] Why spotting trends is crucial for pitching? [08:21] How are Peter's businesses structured right now? [10:40] How did Peter get his first speaking gig? [11:20] Peter's process for coming up with a talk idea that captivates the audience? [14:45] Why did Peter build ShankMinds? [17:45] How Peter ensures that his mastermind members get value out of it? [19:38] How Peter structures his day? [22:07] How did Peter find out he's a terrible manager? Links mentioned: Peter Shankman Website Peter's podcast: Faster than Normal Brought to you by Experiment 27. Find us on Youtube here. If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Peter Shankman is the founder of ShankMinds Business Masterminds a day-long business mastermind series in multiple locations around the world. He’s perhaps best known for founding Help a Reporter Out, the world’s largest source repository in the world, which fundamentally changed how journalists source their stories. His customer service and social media clients have included American Express, Sprint, the US Department of Defense, Royal Bank of Canada, Saudi Aramco, Snapple, Walt Disney World, and many others. Peter is the author of four books, including his most recent best seller, Zombie Loyalists: Using Great Service to Create Rabid Fans. Peter recently launched the Faster Than Normal Podcast, helping people understand that ADD and ADHD is a gift, not a curse.Learn More: www.shankminds.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Peter Shankman is the founder of ShankMinds Business Masterminds a day-long business mastermind series in multiple locations around the world. He’s perhaps best known for founding Help a Reporter Out, the world’s largest source repository in the world, which fundamentally changed how journalists source their stories. His customer service and social media clients have included American Express, Sprint, the US Department of Defense, Royal Bank of Canada, Saudi Aramco, Snapple, Walt Disney World, and many others. Peter is the author of four books, including his most recent best seller, Zombie Loyalists: Using Great Service to Create Rabid Fans. Peter recently launched the Faster Than Normal Podcast, helping people understand that ADD and ADHD is a gift, not a curse.Learn More: www.shankminds.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, all to make it work to your advantage. The New York Times has called him "a public relations all-star who knows everything about new media and then some," while Investor's Business Daily has labeled him "crazy, but effective." He founded Help A Reporter Out (HARO) in 2010 from his apartment before selling it to Vocus. Peter is the also founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. What you’ll learn about in this episode: Innovation through exploration Why you need to hold your ground with clients and force them to trust your expertise How to get your customers to tell your story for you Peter’s book “Zombie Loyalists” Peter’s company The Geek Factory How agencies can make customer service attractive for their clients Why rewarding someone for being your 10,000th follower is an insult to the rest of your followers Why everything you create has to have value for someone How to create invested customers with the way you respond through email How Peter carves out time in his schedule for everything Peter’s preferred methods for professional development What Peter’s agency of the future would look like How Peter helped his employees with professional development The things that get in the way of corporations hearing their customers Things agencies can do right now to implement the ideas from this episode Ways to Contact Peter Shankman: Book: "Zombie Loyalists" Twitter: @petershankman We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!