Podcasts about under think it

If you are a regular listener to this show, you probably make plans for a living. Ever feel like the job stalls out in Google Slides? Like, you work on the thinking but seeing it take flight is never quite right? Aric Wood of XPLANE gets strategies airborne for a living. He wrote a book, called The Strategy Activation Playbook, which Adam dug so much while preparing for this conversation, that he read it a second time. This conversation covers the how and why of this book, which will seem pretty clear, but the level of detail in the book, and Aric's insightful description is intriguing. Like Adam's first book, Under Think It, its meant to be a desk reference, flipped open whenever a strategist gets stuck. Find The Strategy Activation Playbook here: https://www.amazon.com/Strategy-Activation-Playbook-Practical-Strategies/dp/1637741820 Find Aric Wood here: https://www.linkedin.com/in/aric-wood-588272/ and XPLANE here: https://xplane.com/ Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

Joe Cole joined me from his cross-country travel to share what he's learned building a list of what agencies are serving the interests of oil and fossil fuel companies at Clean Creatives. He's been rallying creative people–and others (that's important) to bring that work into the light, and make it plain who is taking the money. We all have a choice what type of work we do. Joe's work as a creative recruiter with We Are Rosie has shown him that people have more of a voice than ever, and want to work with companies they can be proud of as well as be paid by. Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

How much do you really understand why you’re work is successful? Do you really know what works and what doesn’t? What if all the knowledge you had was somehow trapped in your mind because you hadn’t figured out how to communicate about it. When I was learning to lead strategy teams, I wrote Under Think It. It was as much a document about how to share the information I had as it was about the information itself. Working directly with small and independent companies, I realized how much of a gap there is in the language used by big brands and small companies. I wanted to figure out how to document the work, so small businesses could more easily benefit. Starting this work, I ended up creating an online course for small businesses who have been shut out of brand building. The course, based on Specific, is available now. This first version is for small businesses with physical locations or providing a person-to-person service to customers - not ecommerce. I’ll be adding that in future editions. If you’re a listener, or if a listener clever enough to copy/paste a link, you can save 15% off the cost of the course. I spoke with Nick Childs, who is also helping people better tell their story. He’s a lifelong creative and leader putting together ads and communications on the biggest stages. He’s pretty much seen it all. Now he’s started DIRT, a new method for better understanding what works about creative so we can get better at telling stories and driving results (if that’s your thing). I am always interested in new possibilities created by research, so I geeked out a little. FYI, I’ll be following up for more info on DIRT for my own projects. Want the transcript? Head on over yonder and read it on up: https://www.adampierno.com/nick-childs-helps-tell-your-story/ Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Gunny Scarfo, co-founder of Nonfiction Research (https://nonfiction.co/) joined me to talk about the findings and their unique perspective on research. Nonfiction blends qualitative and quantitative methods to reveal stories that might not be discovered otherwise. Read the research here: https://nonfiction.co/americas-secret-playlists Go ahead and exercise your peepers with this transcript: http://adampierno.com/gunny-scarfo-knows-how-you-feel/ Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

Not quite depressed. Not quite happy. Not quite anxious. Not quite relieved, or disappointed. This year has been a lot. I've experienced an entire lifetime of lows and (relative) highs since March. We spend a lot of time thinking about things, and thinking about what we're thinking. We slightly less able to nail down how we're feeling.If you journal (I do not, don't judge me) you might be able to track your feelings and tie them to behaviors. "Aha! I felt this way when I ate a whole pizza and entire pint of ice cream." We sure do track a lot of our activity these days. Our steps, our calories, our productivity. But our moods, less so. Understanding what drove a mood, though I have some suspicions, might lead to changes in behavior, or the ability to pre-empt it. I doubt I would have the discipline to do anything about feeling anxious after binge watching 24-hours of horror movies and cable news. I'm sure you'll agree it is unavoidable.At times, I've thought I was protecting myself if someone asked how I was doing and I held back. Preventing the awkward reveal of some vulnerability. But these days, I wonder if I could even answer truthfully from minute to minute.I was very interested in recent research done by Nonfiction Research tracking emotion of a large population: Spotify users. Ingeniously, they used the titles of playlists as indications of a mood or sum of moods and went about an analysis of the people who created those playlists, or others like them, and what they were feeling. Gunny Scarfo, co-founder of Nonfiction Research (https://nonfiction.co/) joined me to talk about the findings and their unique perspective on research. Nonfiction blends qualitative and quantitative methods to reveal stories that might not be discovered otherwise. Read the research here: https://nonfiction.co/americas-secret-playlistsGo ahead and exercise your peepers with this transcript: http://adampierno.com/gunny-scarfo-knows-how-you-feel/Hey, you might be a listener and have no idea, but I’ve written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn’t want any more of them). You can read some fiction I’ve written here, for free. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

I reached out to the incredible Aisea Laungaue, Partner and Chief Strategy Officer at Anomaly LA. I read something he shared about always getting to the same place in terms of the same types of leadership in advertising agencies as a result of the same inputs for recruiting. His unstated question: If we don't change the stimuli, how do we hope to expect a different result? I very much enjoyed this conversation, and a chance to reflect on my own experience inside agencies and a part of recruiting talent. I think you will too. Share The Strategy Inside Everything Find Aisea on Twitter (that's where I found him!) No transcript for this episode, the elves were busy. Transcripts should be back for the next one… reach out if you'd like one. Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

You'll enjoy this chat with Kate O'Neill, author, strategist, futurist and founder of KO Insights. She has been working in technology for more than 25 years, and thinking about the way people relate through it, alongside it and in spite of it. We discuss the luxury of the tools we have at this moment, and the way we may be bending to the tools versus shaping the tools to us, giving them more power as platforms than the intent. Kate is everywhere. Her brand new show, The Tech Humanist Show is a multi-media-format program exploring how data and technology shape the human experience. You can find it on Twitter or on the YouTube channel. Her newest book, Tech Humanist is a classic. I'll bet you want an AI generated transcript of this episode: Get it here: http://adampierno.com/moving-forward-with-empathy-kate-oneill/ Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

This could be as simple as work style. But it could me more important, like political views that just clash, or ends with which I don't agree. I had the pleasure of discussing aligning values and outputs with the dynamic Rana Sidahmed from Avery Dennison. In this conversation, she tells me how her team works with partners and leads them to solutions in sustainability that were previously not possible at scale. It's a lesson about leading and learning from one another. This episode was recorded before things really changed. If it sounds like a conversation from another time, it sort of is. I've been holding it for a while, but found it so valuable that I wanted to share it now. Please send your feedback @apierno on Twitter, or adam@adampierno.com. Links: https://www.instagram.com/madetomention/ Want a transcript? You know you do. Click here to read: http://adampierno.com/being-intentional-with-rana-sidahmed/ Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

I reached out to Kenneth Kinney who has been mastering video media and a leader in addressable television advertising since before I knew it was possible. He is noted speaker and expert on media strategy and he has a vision for how the current state of things will lead to changes in a broad collection of industries that contribute to and benefit from the content we consume. Links: https://www.asharksperspective.com/ https://www.linkedin.com/in/kennethkinney/ You can get a pretty rough AI generated transcript here: http://adampierno.com/what-will-kenneth-kinney-be-watching/ while booking Adam for your next event. Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

I got to speak with Jessica Lehmann Ash about how she connects things in her mind. How her work studying music created a model for her thinking and how she applies it today. As strategy lead at Co:Collective, she is still looking for ways to connect what she knows to what she seeks to understand. Jessica folds lessons from seemingly disconnected activities and disciplines into one another to make complex problems simple. You can read the transcript here: http://adampierno.com/do-you-hear-what-jessica-lehmann-ash-hears/ We talk about the artist Sol LeWitt, and you can see more here: https://www.michaelblackwoodproductions.com/project/sol-lewitt-4-decades/ nytimes.com/2007/04/09/arts/design/09lewitt.html https://massmoca.org/sol-lewitt/ Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

Jocelyn S. Lai has been identifying and recruiting talent for a long time. She joins Adam to discuss the ways the needs of both the market and the talent have changed. Her role has shifted from agency recruiter to building a team at Duolingo, providing a broad perspective. Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

Jen Bonhomme carved out some time from her work at VMLY&R to talk about what makes an impact in our minds. We are exposed to dozens (hundreds?) of digital experiences on a daily basis, so that our minds are kept from wandering. Is this harmful in the long run? Are younger people who have grown up tethered to a screen better or worse off than those who pine for the days where they were more free the day dream? We aren't sure either but we explore it together. Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

SHOW NOTES Teacher. Mentor. Strategist. Innovator. Author. All are terms you could use to identify Adam Pierno. The highly caffeinated Pierno has refined a simple methodology to build precise strategies for numerous client campaigns. Prior to his current role as AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub, Pierno leveraged his knowledge of consumer behavior to produce informed and effective campaigns for such national brands as Delta Air Lines, Dial Corporation, Domino's Pizza, Dunkin’ Brands and Mercedes-Benz. His first book, “Under Think It” delves into the foundational aspects of marketing strategy. He was inspired to pen this insightful guidebook to fill a void in strategy training curriculum. That book is used to teach strategy at universities, global agencies and Fortune 100 companies. His second book, “Specific” demonstrates a model that today’s brands can use to grow in an absence of viable mass media. SHOW DETAILS Running time: 48:49 Subscribe on iTunes and leave us a review! CONNECT WITH ADAM Adam Pierno’s Website CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website SHAREABLE LINKS Hire Jeff: Book Jeff as a Speaker Hire Jeff’s Agency Be Part of the Show: Call us: (551) 257-4273 Support The Show: Sponsor an episode, Buy Books From Our List, Donate/Add to the Tip Jar, Buy From Our Affiliates, Learn how to give us money for free (really!) Learn from our guests: See the Shareables Subscribe on: iTunes Overcast Spotify Google Play

SHOW NOTES Teacher. Mentor. Strategist. Innovator. Author. All are terms you could use to identify Adam Pierno. The highly caffeinated Pierno has refined a simple methodology to build precise strategies for numerous client campaigns. Prior to his current role as AVP of Marketing Strategy at Arizona State University's Enterprise Marketing Hub, Pierno leveraged his knowledge of consumer behavior to produce informed and effective campaigns for such national brands as Delta Air Lines, Dial Corporation, Domino’s Pizza, Dunkin' Brands and Mercedes-Benz. His first book, “Under Think It” delves into the foundational aspects of marketing strategy. He was inspired to pen this insightful guidebook to fill a void in strategy training curriculum. That book is used to teach strategy at universities, global agencies and Fortune 100 companies. His second book, "Specific" demonstrates a model that today's brands can use to grow in an absence of viable mass media. SHOW DETAILS Running time: 48:49 Subscribe on iTunes and leave us a review! CONNECT WITH ADAM Adam Pierno's Website CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff's Website SHAREABLE LINKS Hire Jeff: Book Jeff as a Speaker Hire Jeff's Agency Be Part of the Show: Call us: (551) 257-4273 Support The Show: Sponsor an episode, Buy Books From Our List, Donate/Add to the Tip Jar, Buy From Our Affiliates, Learn how to give us money for free (really!) Learn from our guests: See the Shareables Subscribe on: iTunes Overcast Spotify Google Play

Adam Pierno, the Associate Vice President Marketing Strategy of Arizona State University joins the Social Pros Podcast to discuss how universities can leverage social for powerful branding. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Emma In This Episode: 05:00 – How brands can leverage a centralized marketing function to manage social chatter 08:24 – The online mechanisms ASU leverage to boost student advocacy 12:20 – An insight into the strategy and key functionalities behind ASU’s robust rewards app 17:17 – How to work with corporate partnerships to benefit both parties 21:42 – How to identify the best agencies to work with from the timewasters 24:40 – Why you need to understand visuals no matter your job role 27:41 – How to use new techniques and strategies to communicate with your ‘best customer’ How America's Largest University Uses Social For Branding  Branding today is worlds apart from what it used to be 100 or even 10 years ago. The strategies used back then may as well be locked inside a time capsule and tossed into the sea. The world has changed. And, the way brands use social media to engage with their audiences has changed. Nobody knows this better than Adam Pierno, who understands how to build brands by finding what is meaningful to their target audiences. Brands can learn more about their ‘best customer’ from observing pop culture than staring blankly at a soulless growth chart. And, when you’re America’s largest university, knowing how to integrate brand components to create a consistent persona across all your social channels is vital. A mistake that many brands continue to make is when they try to become a student of the platform or a student of the tools. As Adam teaches in his new book, ‘Specific’, you’ve got to become a student of the audience. In this episode, Adam reveals how you can do just that and reach out to your audience in a way that feels personal and specific to what they care about on social media today. Resources  Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma’s email marketing platform here Read Adam Pierno’s NEW book, “Specific” here. Check out Adam Pierno’s book, “Under Think It” here. Listen to The Strategy Inside Everything podcast here Visit SocialPros.com for more insights from your favorite social media marketers.

Taylor Lorenz of The New York Times was a staff writer at the Atlantic covering internet culture when she joined Adam to discuss the speed of the internet, memes and more. You should follow Taylor on Instagram. Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

I had the pleasure of sitting with Rob Schwartz, CEO or TBWA NY for a back-to-back pod session. He was interested in learning about what inspired me to write Under Think It, and made some time to tell me how his experience solving creative problems has equipped him to be a CEO in these wild times. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

This is the first Pod2Pod. On a single day, in the same studio, Adam Pierno, author of the new marketing strategy book “Under Think It,” appeared on the Disruptor Series with Rob Schwartz. And in the same session, the tables were turned and Rob was a guest on Adam’s show, “The Strategy Inside Everything.” Both episodes are here for you now, back to back, Pod2Pod, and allow you to listen in on the state of the advertising business from two of its sharpest minds. From two different ways in.  Here's the link to Adam's episode interviewing Rob. https://instilstrategy.com/podcast/2018/6/24/rob-schwartz-is-a-creative-in-the-c-suite Credits Host - Rob Schwartz  Intro/Outro Voiced by Theresa Howard Executive Producer - Dan Bradbury Audio Engineer/Sound Design - Corey Bauman  

Hey Shareable listeners, here is another bonus episode! We were lucky enough to have Adam Pierno join us! Adam Pierno has built strategies for clients for over 20 years. He began working in the advertising industry in the creative department. After acting as a creative director for Verizon, he started to focus on strategy. He is currently the Chief Strategy Officer for Santy. He is also an author, speaker, editor, and podcast host. He has worked with many prestigious brands, such as Delta Air Lines, Dunkin' Donuts, Mercedes-Benz, and more. He hosts a podcast called “The Strategy Inside Everything Podcast,” where he analyzes strategies behind events in pop-culture, business, sports, and politics. He wrote a book called “Under Think It,” which acts as a guide book for creating strategies with real-world examples and compelling insights. Strategy isn’t only for marketers, any professional can benefit from learning how to build a simple strategy and communicate it effectively. Download this Episode Running time: 43:51  Subscribe on iTunes and leave us a review SHOW NOTES (4:31) – What is strategy? And why are people so bad at it? Many marketers tend to use elegant words and cram way too much content into the first 20 slides of a slideshow. Yet they still get confused when their clients don't like their creative work. Adam said, “Strategy is just about taking information and making a plan.” Complex words just confuse the client and does help not encourage trust. (6:39) – How do you deal with the complexity of marketing? The marketing business is always going to be complex. But this is why it is even more imperative to create simple strategies. It is unavoidable that the process will get extremely complicated, so don't start with confusing language. Be clear and concise, it will alleviate some of the future complexity. (15:28) – Does the additional measurement of digital create more opportunities or more problems with communicating with clients? It depends. Some of the recent digital techniques are so new that they don't offer any measurement. This can clients to feel doubtful. Even though the advertisements don't have any key performance indicators (KPIs), they may still have a lot of value. Technology is changing and we no longer live in a time where you can advertise on Seinfeld and hit 95% of your target audience. Every client reacts differently so ultimately it is your job as a marketer to effectively communicate your plan. (19:00) – How do you convey the complex aspects of marketing? Adam tends to create flows which show the path he is trying to create. However, he would never directly show the whole flow to the client in a slide deck because they would never be able to comprehend it. Rather, he hosts sessions to educate the client on certain aspects of advertising campaigns so it will be easier to present related concepts in the future. Even if the client doesn't completely understand the concepts, it doesn't really matter. They will still understand its complexity and respect your expertise. (24:38) – Do you worry about making the strategy too simple? It is all about how you present the information. Adam has a great strategy on how to communicate information to clients. He keeps the main slideshow barebones and does not exceed 20 slides in length. He uses these slides to explain the logic of the plan. He will then keep around 100 slides in the appendix so that

Hey Shareable listeners, here is another bonus episode! We were lucky enough to have Adam Pierno join us! Adam Pierno has built strategies for clients for over 20 years. He began working in the advertising industry in the creative department. After acting as a creative director for Verizon, he started to focus on strategy. He is currently the Chief Strategy Officer for Santy. He is also an author, speaker, editor, and podcast host. He has worked with many prestigious brands, such as Delta Air Lines, Dunkin’ Donuts, Mercedes-Benz, and more. He hosts a podcast called "The Strategy Inside Everything Podcast," where he analyzes strategies behind events in pop-culture, business, sports, and politics. He wrote a book called "Under Think It," which acts as a guide book for creating strategies with real-world examples and compelling insights. Strategy isn't only for marketers, any professional can benefit from learning how to build a simple strategy and communicate it effectively. Download this Episode Running time: 43:51  Subscribe on iTunes and leave us a review SHOW NOTES (4:31) - What is strategy? And why are people so bad at it? Many marketers tend to use elegant words and cram way too much content into the first 20 slides of a slideshow. Yet they still get confused when their clients don’t like their creative work. Adam said, “Strategy is just about taking information and making a plan.” Complex words just confuse the client and does help not encourage trust. (6:39) - How do you deal with the complexity of marketing? The marketing business is always going to be complex. But this is why it is even more imperative to create simple strategies. It is unavoidable that the process will get extremely complicated, so don’t start with confusing language. Be clear and concise, it will alleviate some of the future complexity. (15:28) - Does the additional measurement of digital create more opportunities or more problems with communicating with clients? It depends. Some of the recent digital techniques are so new that they don’t offer any measurement. This can clients to feel doubtful. Even though the advertisements don’t have any key performance indicators (KPIs), they may still have a lot of value. Technology is changing and we no longer live in a time where you can advertise on Seinfeld and hit 95% of your target audience. Every client reacts differently so ultimately it is your job as a marketer to effectively communicate your plan. (19:00) - How do you convey the complex aspects of marketing? Adam tends to create flows which show the path he is trying to create. However, he would never directly show the whole flow to the client in a slide deck because they would never be able to comprehend it. Rather, he hosts sessions to educate the client on certain aspects of advertising campaigns so it will be easier to present related concepts in the future. Even if the client doesn’t completely understand the concepts, it doesn’t really matter. They will still understand its complexity and respect your expertise. (24:38) - Do you worry about making the strategy too simple? It is all about how you present the information. Adam has a great strategy on how to communicate information to clients. He keeps the main slideshow barebones and does not exceed 20 slides in length. He uses these slides to explain the logic of the plan. He will then keep around 100 slides in the appendix so that if the client wants to know the specifics about research or analytics he can explain further. It is all about the making the best use of time. Editing presentations is a skill that many marketers need to work on. (27:13) - How do you walk a client through strategies? Every client is different. Adam wants his strategy presentations to act as a conversation. He wants clients to ask questions and give opinions so they can build a strong foundation. This foundation will make the rest of the process much easier and efficient. Adam also recommends making the information relatable and understandable for the client. One technique he uses is to create mock target audience with backgrounds so the client can personify its target. (34:35) - Why should people care about your book and strategy? There are no textbooks available that can teach strategy. Adam asked many of his associates whom are in the strategy department on how to teach strategy but nobody could give an answer. He wrote ‘Under Think It’ to act as a guidebook to give steps on how to develop a strategy. ADDITIONAL NOTES Adam’s book that is referenced throughout this episode is called ‘Under Think It’. The book acts as a guide book for creating strategies with real-world examples and compelling insights. It is available through amazon here. You can view the Maker’s Mark ad here You can view the UNTUCKit ad here CONNECT WITH ADAM Email Adam Adam's Agency, Santy @apierno on Twitter Adam on LinkedIn CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Facebook Jeff on Linkedin (make sure to introduce yourself) Jeff on Instagram Jeff on Snapchat CONNECT WITH CAROLINE Email Caroline Caroline on Twitter Caroline on LinkedIn CONNECT WITH THE SHOW Call us Follow us on Instagram Follow us Twitter Like us on Facebook Listen on YouTube SPECIAL THANKS TO Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Kurtis, our intern. Thanks for all creating the show notes for this episode! Fiction. Because sometimes, make-believe can reveal the truth we've been struggling to pin down.

In this episode of Cybersecurity Briefing, Alan interviews Adam Pierno, chief strategy officer at Santy, and author of “Under Think It,” a new book that operates as a marketing strategy guidebook for everyone. He set off on this journey as author out of his frustration that no book like this existed for agency strategists or planners. Adam has risen up from companies and agencies, such as Hill Holiday and JWT, to build a portfolio of experience that includes production artist, art director, and creative director. His clients have included Bona, Delta Air Lines, Domino's Pizza, Dunkin' Donuts, Harvest Snaps, Mercedes-Benz, Pocky, and Verizon.

This week on “Marketing Today,” Alan talks with Adam Pierno, chief strategy officer at Santy and the author of “Under Think It.” Pierno is a living, breathing example of invention and reinvention. He started on the creative side of advertising — where he was an art director and, ultimately, a creative director — before making the leap to strategy. And, when faced with a paucity of solid, comprehensive training materials for his strategy team at Santy, he wrote a book to fill the void. In discussing his approach with the book, Pierno talks about his decision to steer away from what he calls the “jargonization of strategy” in an effort to communicate ideas powerfully and effectively. “Don’t use jargon. Use little words,” Pierno says. “People can get their heads around them. People can pick them up and do something else with them on their own…it sets people free. And that’s really what ‘Under Think It’ is all about, is how to give people your idea in a way that they can do something with it.” Highlights from this week’s “Marketing Today” podcast include: Pierno’s path from creative to strategy: A little bit of luck and a little bit of weird left turns. (1:20) Pierno discusses the inspiration for his book, the ground it covers, and the research behind it. (5:35) PowerPoint as a strategy tool: It doesn’t work; you have to give people something they can use. (18:47) Beware the silos: Strategy is best when it’s woven through the fabric of an agency. (21:16) How strategists should think about media. (24:20) A tip for strategists: Express your hidden artist. (27:35) For Pierno, seeing his dad change jobs — and thrive — made him realize that there are second acts in life. (28:49) Pierno: “Brand awareness is going to make a big comeback.” (33:38) Support the show.

In 2017 I listened and learned. I’ve been listening all year to clients, prospects, thought leaders, innovators, risk takers, authors, speakers, top performers and simply amazing people.  And from them I learned. I learned.. people truly want to learn how to connect; that ‘mattering’ is as important as food, water and shelter; that difference makers need to be edgy and awesome. I learned.. killing squirrels, figuratively, is a good thing in business; you need to be strategic about everything you do and sometimes UNDER THINK IT; you CAN start from the mailroom and make it all the way to the top. I learned... companies need connecting cultures to truly thrive; the power of magic words; that Pickle Ball is a real thing; that Nice Guys DO finish First! I learned... everyday for a start-up CEO is either a 1 or a 10; you need to be willing to eat anything; you can gain confidence over coffee and great ideas can spurn from having too much of it. I learned... Love is the #1 motivator and you need to foster your passion. I learned... once in awhile you meet someone that changes your perspective; however, once in a lifetime you connect with someone who changes your heart. I learned... How important it is to just “Say Yes!”, follow your dreams, and Remember Tomorrow! Lastly, I learned that Thrive LOUD is more than just a podcast show, social media handle, or a hashtag - it’s the way to live each and every day! *** Happy New Year and may 2018 bring you everything you want and more!

20 years of taking advantage of change to build strategies that make his clients' competitors jealous. Adam Pierno builds brands that relate to consumers and sell by side-stepping bullshit and finding what is meaningful.  Adam Pierno is the head of strategy at Santy as well as the founder of Instil Strategy Training. Adam has worked with companies such as: Bona, Delta Air Lines, Domino's Pizza, Dunkin' Donuts, Harvest Snaps, Mercedes-Benz, Pocky, Verizon His specialties are: Strategy, Branding, Consumer Research; Connecting integrated brand components in meaningful ways through Creative Direction, Digital Marketing, Media and Social. Adam is also the author of the book Under Think It and has a fun podcast show about Food & Restaurant Marketing.