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Master the Language of the Game — Clear Communication, Accurate Enforcement, and Winning Strategies for Every Sideline RoleEpisode Description:In this must-listen episode, Mike D and Danial break down everything you need to know about NFHS penalty signals and their associated yardage. Whether you're an official enforcing the rules, a coach making strategic game-day decisions, or part of the pressbox team providing real-time updates, understanding these signals is crucial for a smooth, fair, and competitive high school football game. Using the official NFHS guidelines and a dedicated Google Slides resource, they guide you through the meanings, mechanics, and impact of every flag thrown on the field. Tune in to sharpen your game awareness, improve communication, and elevate your role at every level of the sport.And make sure to check out Vets2Refs www.vets2refs.comAnd Click here for a copy of the pdf of todays slideshttps://docs.google.com/presentation/d/1m85xUo-7Pvbl9WtLzy3VCHxLn4-p5myTBZxJVDainQ4/edit?usp=sharing
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 138: Ranking ALL Things Grand Area [ft. Ika] →
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You will learn to generate specific, actionable instructions that eliminate the need to buy new, expensive technologies. You will gain insights into leveraging advanced AI agents to provide precise, reliable information for your unique business challenges. You will find out how this strategy helps your team overcome common excuses and achieve measurable results by optimizing your current tech stack. Tune in to revolutionize how you approach your technology investments. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-how-to-improve-martech-roi-with-generative-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In Ear Insights, let’s get a little bombastic and say, Katie, we’re gonna double everyone’s non-existent ROI on AI with the most unused—underused—feature that literally I’ve not seen anyone doing, and that is manuals on demand. A little while ago, in our AI for Market Gender VI use cases for marketers course and our mastering prompt engine for Marketers course and things like that, we were having a conversation internally with our team saying, hey, what else can we be doing to market these courses? One of the things that occurred to me as I was scrolling around our Thinkific system we used is there’s a lot of buttons in here. I don’t know what most of them do, and I wonder if I’m missing something. Christopher S. Penn – 00:53 So, I commissioned a Deep Research report in Gemini saying, hey, this is the version of Thinkific we’re on. This is the plan we’re on. Go do research on the different ways that expert course creators market their courses with the features in Thinkific. It came back with a 28-page report that we then handed off to Kelsey on our team to say, hey, go read this report and see, because it contains step-by-step instructions for things that we could be doing in the system to upsell and cross-sell our courses. As I was thinking about it, going, wow, we should be doing this more often. Christopher S. Penn – 01:28 Then a friend of mine just got a new phone, a Google Pixel phone, and is not skilled at using Google’s all the bells and whistles, but she has a very specific use case: she wants to record concert videos with it. So I said, okay, let’s create a manual for just what features of the Pixel phone are best for concerts. Create a step-by-step explanation for a non-technical user on how to get the most out of the new phone. This gets me thinking across the board with all these things that we’re already paying for: why aren’t more of us creating manuals to say, hey, rather than go buy yet another tool or piece of software, ask one of the great research agents, hey, what are we not using that we should be. Katie Robbert – 02:15 So, it sounds like a couple of different things. There’s because you’re asking the question, what are we not using that we could be, but then there’s an instruction manual. Those are kind of two different things. An instruction manual is meant to be that A to Z, here’s everything it does, versus what are we specifically not using. I feel like those are two different asks. So, I guess my first question to you is, doesn’t most software come with some kind of an instruction manual or user guide these days? Or is that just, it no longer does that. Christopher S. Penn – 02:52 It does. There’s usually extensive documentation. I misspoke. I should have said manuals on demand specifically for the thing that you want. So yes, there’s a big old binder. If you were to print out the HubSpot CRM documentation, it’d be a 900-page document. No one’s going to read that. But I could use a Deep Research tool to say, how can I use just this feature more effectively? Given here’s who Trust Insights is, here’s how our marketing was. Here’s the other tools we use. How could I use this part of HubSpot better? Instead of getting all 900 pages of the manual, I get a manual of just that thing. That’s where I think, at least for me personally, the opportunity is for stuff that we’re already paying for. Christopher S. Penn – 03:32 Why pay for yet another tool and complicate the Martech stack even more when there might be a feature that we’re already paying for that we just don’t even know is there. Katie Robbert – 03:45 It, I feel like, goes to a couple of things. One, the awareness of what you already have in front of you. So, we’re a smaller company, and so we have a really good handle on all of the tools in our tech stack. So, we have the luxury of being able to say these are the goals that we have for the business. Therefore, what can—how can we use what we already have? Whereas if you’re in a more enterprise-sized company or even a mid-sized company where things are a little bit more siloed off, that’s where those teams get into the, “well, I need to buy something to solve this problem.” Katie Robbert – 04:23 Even though the guy on the other side of the cubicle has the tech that I need because of the firewall that exists or is virtual, I can’t use it. So, I have to go buy something. And so, I feel like—I don’t know—I feel like “manual” is the wrong word. It sounds like what you’re hitting on is, “this is my ICP”, but maybe it’s a different version of an ICP. So, what we typically—how we structure ICPs—is how we can market to and sell to specific prospective customers based on their demographics, technographics, pain points, buying patterns, the indicators that a digital transformation is coming, those kinds of things. Katie Robbert – 05:09 It sounds like there’s a need for a different version of an ICP that has a very specific pain point tied to a specific piece of technology or a marketing campaign or something like that. I feel like that would be a good starting place. It kind of always starts with the five Ps: What is the problem you’re trying to solve? Who are the people? What is the process that you currently have or are looking to do? What is the platform that you have in front of you? And then what is your performance metric? I feel like that’s a good starting place to structure this thinking because I’m following what you’re saying, Chris, but it still feels very big and vague. So, what I’m trying to do is think through how do I break it down into something more consumable. Katie Robbert – 05:56 So for me, that always kind of starts with the five Ps. So, what you’re describing, for example, is the purpose: we want to market our courses more efficiently through our Thinkific system. The people are Kelsey, who leads a lot of that, you as the person who owns the system, and then our ICP, who’s going to buy the courses. Process: That’s what we’re trying to figure out is what are we missing. Platform: We already know it’s our Thinkific, but also the different marketing channels that we have. Performance would be increased core sales. Is that an accurate description of what you’re trying to do? Christopher S. Penn – 06:42 It is. To refine the purpose even more, it’s, “what three features could we be using better?” So, I might even go in. In the process part, I might say, hey, I’m going to turn on a screen share and record my screen as I click through our Thinkific platform and hand that to a tool like Gemini and say, “what am I not using?” I don’t use a section, I use this section. Here’s what I’ve got in this section. I don’t know what this button does. And having it almost do an audit for us of, “yeah, there’s that whole bundle order bundles thing section here that you have no bundles in there.” Christopher S. Penn – 07:20 But you could be creating bundles of your courses and selling a pack of courses and materials, or making deluxe versions, or making pre-registration versions. Whatever the thing is, another simple example would be if we follow the five Ps, Katie: you’ve got a comprehensive outline of the AI-Ready Marketing Strategy Kit Course slide deck in a doc. Your purpose is, “I want to get this slide deck done, but I don’t want to do it slide by slide.” You’re the people. The process right now is manually creating all 100x slides. The platform is Google Slides. The performance would be—if we could find a way to automate that somehow with Google Slides—the huge amount of time saved and possibly your sanity. Katie Robbert – 08:13 Put a price on that one. Christopher S. Penn – 08:16 Yeah. So, the question would be, “what are we missing?” What features are already there that we’re already paying for in our Google Workspace subscription that we could use now? We actually did this as an exercise ourselves. We found that, oh yeah, there’s Apps Script. It exists, and you can write code right in Google Slides. That would be another example, a very concrete example, of could we have a Deep Research agent take this specific problem, take the five Ps, and build us a manual on demand of just how to accomplish this task with the thing we’re already doing. Katie Robbert – 08:56 So, a couple more questions. One, why Deep Research and why not just a regular LLM like ChatGPT or just Gemini? Why the Deep Research specifically? And, let’s start there. Christopher S. Penn – 09:14 Okay, why? The Deep Research is because it’s a research agent. It goes out, it finds a bunch of sources, reads the sources, applies our filtering criteria to those sources, and then compiles and synthesizes a report together. We call, it’s called a research agent, but really all it is, is an AI agent. So, you can give very specific instructions like, “write me a step-by-step manual for doing this thing, include samples of code,” and it will do those things well with lower hallucinations than just asking a regular model. It will produce the report exactly the way you want it. So, I might say, “I want a report to do exactly this.” Katie Robbert – 09:50 So, you’re saying that Deep Research hallucinates less than a regular LLM model. But, in theory—I’m just trying to understand all the pieces—you could ask a standard LLM model like Claude or Gemini or ChatGPT, go find all the best sources and write me a report, a manual if you will, on how to do this thing step-by-step. You could do that. I’m trying to understand why a Deep Research model is better than just doing that, because I don’t think a lot of people are using Deep Research. For you, what I know at least in the past month or so is that’s your default: let me go do a Deep Research report first. Not everybody functions that way. So, I’m just trying to understand why that should be done first. Christopher S. Penn – 10:45 In this context, it’s getting the right sources. So, when you use a general LLM, it may or may not—unless you are super specific. Actually, this is true of everything. You have to be super specific as to what sources you want the model to consider. The difference is, with Deep Research, it uses the sources first, whereas in a regular model, it may be using its background information first rather than triggering a web search. Because web search is a tool use, and that’s extra compute that costs extra for the LLM provider. When you use Deep Research, you’re saying you must go out and get these sources. Do not rely on your internal data. You have to go out and find these sources. Christopher S. Penn – 11:27 So for example, when I say, hey, I’m curious about the effects of fiber supplements, I would say you must only use sources that have DOI numbers, which is Document Object Indicator. It’s a number that’s assigned only after a paper has passed peer review. By saying that, we reject all the sources like, oh, Aunt Esther’s healing crystals blog. So, there’s probably not as much useful information there as there is in, say, something from The New England Journal of Medicine, which, its articles are peer-reviewed. So, that’s why I default to Deep Research, because I can be. When I look at the results, I am much more confident in them because I look at the sources it produces and sites and says, “this is what I asked for.” Christopher S. Penn – 12:14 When I was doing this for a client not too long ago, I said, “build me a step-by-step set of instructions, a custom manual, to solve and troubleshoot this one problem they were having in their particular piece of software.” It did a phenomenal job. It did such a good job that I followed its instructions step-by-step and uncovered 48 things wrong in the client software. It was exactly right because I said you must only use the vendor’s documentation or other qualified sources. You may not use randos on Reddit or Twitter, or whatever we’re calling Twitter these days. That gave me even specifying it has to be this version of the software. So, for my friend, I said, “it has to be only sources that are about the Google Pixel 8 Pro.” Christopher S. Penn – 13:03 Because that’s the model of phone she has. Don’t give me stuff about Pixel 9, don’t give me stuff about Samsung phones. Don’t give me stuff about iPhones, only this phone. The Deep Research agents, when they go out and they do their thing, reject stuff as part of the process of saying, “oh, I’ve checked this source and it doesn’t meet the criteria, out it goes.” Katie Robbert – 13:27 So, all right, so back to your question of why aren’t people building these instruction manuals? This is something. I mean, this is part of what we talk about with our ICPs: a lot of people don’t know what the problem is. So, they know that something’s not quite right, or they know that something is making them frustrated or uncomfortable, but that’s about where it stops. Oftentimes your emotions are not directly tied to what the actual physical problem is. So, I feel like that’s probably why more people aren’t doing what you’re specifying. So, for example, if we take the Thinkific example, if we were in a larger company, the conversation might look more like the CFO saying, “hey, we need more core sales.” Katie Robbert – 14:27 Rather than looking at the systems that we have to make promotion more efficient, your marketing team is probably going to scramble and be like, “oh, we need to come up with six more campaigns.” Then go to our experts and say, “you need four new versions of the course,” or “we need updates.” So, it would be a spiral. What’s interesting is how you get from “we want more course revenue” to “let me create a manual about the system that we’re using.” I feel like that’s the disconnect, because that’s not. It’s a logical step. It’s not an emotionally logical step. When people are like, “we need to make more money,” they don’t go, “well, how can we do more with the systems that we have?” Christopher S. Penn – 15:31 It’s interesting because it actually came out of something you were saying just before we started this podcast, which was how tired you are of everybody ranting about AI on LinkedIn. And just all the looniness there and people yelling the ROI of AI. We talked about this in last week’s episode. If you’re not mentioning the ROI of what you’re doing beforehand, AI is certainly not going to help you with that, but it got me thinking. ROI is a financial measure: earn minus spent divided by spent. That’s the formula. If you want to improve ROI, one of the ways you can do so is by spending less. Christopher S. Penn – 16:07 So, the logical jump that I made in terms of this whole Deep Research approach to custom-built manuals for specific problems is to say, “what if I don’t need to add more vendors? What if I don’t need?” This is something that has come up a lot in the Q&A, particularly for your session at the AI for B2B Summit. Someone said, “how many MarTech tools do we need? How many AI tools do we need? Our stack is already so full.” “Yeah, but are you using what you’ve already got really well?” And the answer to that is almost always no. I mean, it’s no for me, and I’m a reasonably technical person. Christopher S. Penn – 16:43 So, my thinking along those lines was, then if we’re not getting the most out of what we’re already paying for, could we spend less by not adding more bills every month and earn more by using the features that are already there that maybe we just don’t know how to use? So, that’s how I make that leap: to think about, go from the problem and being on a fire to saying, “okay, if ROI is what we actually do care about in this case, how do we earn more and spend less? How do we use more of what we already have?” Hence, now make custom manuals for the problems that we have. A real simple example: when we were upgrading our marketing automation software two or three weeks ago, I ran into this ridiculous problem in migration. Christopher S. Penn – 17:28 So, my first instinct was I could spend two and a half hours googling for it, or I could commission a Deep Research report with all the data that I have and say, “you tell me how to troubleshoot this problem.” It did. I was done in 15 minutes. Katie Robbert – 17:42 So, I feel like it’s a good opportunity. If you haven’t already gotten your Trust Insights AI-Ready Marketing Strategy Kit, templates and frameworks for measurable success, definitely get it. You can get it at Trust Insights AIkit. The reason I bring it up, for free—yes, for free—the course is in the works. The course will not be free. The reason I bring it up is because there are a couple of templates in this AI readiness kit that are relevant to the conversation that Chris and I are having today. So, one is the basic AI ROI projection calculator, which is, it’s basic, but it’s also fairly extensive because it goes through a lot of key points that you would want to factor into an ROI calculation. Katie Robbert – 18:31 But to Chris’s point, if you’re not calculating ROI now, calculating it out for what you’re going to save—how are you going to know that? So, that’s part one. The other thing that I think would be really helpful, that is along the lines of what you’re saying, Chris, is the Top Questions for AI Marketing Vendors Cheat Sheet. Ideally, it’s used to vet new vendors if you’re trying to bring on more software. But I also want to encourage people to look at it and use it as a way to audit what you already have. So, ask yourself the questions that you would be asking prospective vendors: “do we have this?” Because it really challenges you to think through, “what are the problems I’m trying to solve? Who’s going to use it?” Katie Robbert – 19:17 What about data privacy? What about data transformation? All of those things. It’s an opportunity to go, “do we already have this? Is this something that we’ve had all this time that we’re, to your point, Chris, that we’re paying for, that we’re just not using?” So, I would definitely encourage people to use the frameworks in that kit to audit your existing stuff. I mean, that’s really what it’s meant to do. It’s meant to give you a baseline of where you’re at and then how to get to the next step. Sometimes it doesn’t involve bringing on new stuff. Sometimes it’s working with exactly what you have. It makes me think of people who start new fitness things on January 1st. This is a very specific example. Katie Robbert – 20:06 So, on January 1st, we’re re-energized. We have our new goals, we have our resolutions, but in order to meet those goals, we also need new wardrobes, and we need new equipment, and we need new foods and supplements, and all kinds of expensive things. But if you really take a step back and say, “I want to start exercising,” guess what? Go walk outside. If it’s not nice outside, do laps around your house. You can do push-ups off your floor. If you can’t do a push-up, you can do a wall push-up. You don’t need anything net new. You don’t need to be wearing fancy workout gear. That’s actually not going to make you work out any better. It might be a more mental thing, a confidence thing. Katie Robbert – 20:54 But in all practicality, it’s not going to change a damn thing. You still have to do the work. So, if I’m going to show up in my ripped T-shirt and my shorts that I’ve been wearing since college, I’m likely going to get the same health benefits if I spent $5,500 on really flimsy-made Lululemon crap. Christopher S. Penn – 21:17 I think that right there answers your question about why people don’t make that leap to build a custom manual to solve your problems. Because when you do that, you kind of take away the excuses. You no longer have an excuse. If you don’t need fancy fitness equipment and a gym membership and you’re saying, “I can just get fit within my own house with what I’m doing,” then I’m out of excuses. Katie Robbert – 21:43 But I think that’s a really interesting angle to take with it: by actually doing the work and getting the answers to the questions. You’re absolutely right. You’re out of excuses. To be fair, that’s a lot of what the AI kit is meant to do: to get rid of the excuses, but not so much the excuses if we can’t do it, but those barriers to why you don’t think you can move forward. So, if your leadership team is saying, “we have to do this now,” this kit has all the tools that you need to help you do this now. But in the example that you’re giving, Chris, of, “I have this thing, I don’t know how to use it, it must not be the right thing.” Let me go ahead and get something else that’s shinier and promises to solve the problem. Katie Robbert – 22:29 Well, now you’re spending money, so why not go back to your point: do the Deep Research, figure out, “can I solve the problem with what I have?” The answer might still be no. Then at least you’ve said, “okay, I’ve tried, I’ve done my due diligence, now I can move on and find something that does solve the problem.” I do like that way of thinking about it: it takes away the excuses. Christopher S. Penn – 22:52 Yeah, it takes away excuses. That’s uncomfortable. Particularly if there are some people—it’s not none of us, but some people—who use that as a way to just not do work. Katie Robbert – 23:05 You know who you are. Christopher S. Penn – 23:07 You know who you are. You’re not listening to this podcast because. Katie Robbert – 23:10 Only motivated people—they don’t know who they are. They think they’re doing a lot of work. Yes, but that’s a topic for another day. But that’s exactly it. There’s a lot of just spinning and spinning and spinning. And there’s this—I don’t know exactly what to call it—perception, that the faster you’re spinning, the more productive you are. Christopher S. Penn – 23:32 That’s. The more busy you are, the more meetings you attend, the more important you are. No, that’s just. Katie Robbert – 23:38 Nope, that is actually not how that works. But, yeah, no, I think that’s an interesting way to think about it, because we started this episode and I was skeptical of why are you doing it this way? But now talking it through, I’m like, “oh, that does make sense.” It does. It takes away the excuses of, “I can’t do it” or “I don’t have what I need to do it.” And the answer is, “yeah, you do.” Christopher S. Penn – 24:04 Yep. Yeah, we do. These tools make it easier than ever to have a plan, because I know there are some people, and outside of my area’s expertise, I’m one of these people. I just want to be told what to do. Okay, you’re telling me to go bake some bread. I don’t know how to do that. Just tell me the steps to give me a recipe so I can follow it so I don’t screw it up and waste materials or waste time. Yeah. Now once I had, “okay, if I something I want to do,” then I do it. If it’s something I don’t want to do, then now I’m out of excuses. Katie Robbert – 24:40 I don’t know. I mean, for those of you listening, you couldn’t see the look on my face when Chris said, “I just want to be told what to do.” I was like, “since when?” Outside of. Christopher S. Penn – 24:50 “My area of expertise” is the key phrase there. Katie Robbert – 24:56 I sort of. I call that my alpha and beta brain. So, at work, I have the alpha brain where I’m in charge. I set the course, and I’m the one who does the telling. But then there are those instances, when I go volunteer at the shelter, I shut off my alpha brain, and I’m like, “just tell me what to do.” This is not my. I am just here to help to sandwich, too. So, I totally understand that. I’m mostly just picking on you because it’s fun. Christopher S. Penn – 25:21 And it’s Monday morning. Katie Robbert – 25:23 All right, sort of wrapping up. It sounds like there’s a really good use case for using Deep Research on the technology you already have. Here’s the thing. You may not have a specific problem right now, but it’s probably not the worst idea to take a look at your tech stack and do some Deep Research reports on all of your different tools. Be like, “what does this do?” “Here’s our overall sales and marketing goals, here’s our overall business goals, and here’s the technology we have.” “Does it match up? Is there a big gap?” “What are we missing?” That’s not a bad exercise to do, especially as you think about now that we’re past the halfway point of the year. People are already thinking about annual planning for 2026. That’s a good exercise to do. Christopher S. Penn – 26:12 It is. Maybe we should do that on a future live stream. Let’s audit, for example, our Modic marketing automation software. We use it. I know, for example, the campaign section with the little flow builder. We don’t use that at all. And I know there’s value in there. It’s that feature in HubSpot’s, an extra $800 a month. We have it for free in Modic, and we don’t use it. So, I think maybe some of us. Katie Robbert – 26:37 Have asked that it be used multiple times. Christopher S. Penn – 26:42 So now, let’s make a manual for a specific campaign using what we know to do that so we can do that on an upcoming live stream. Katie Robbert – 26:52 Okay. All right. If you’ve got some—I said okay, cool. Christopher S. Penn – 26:58 If you’ve got some use cases for Deep Research or for building manuals on demand that you have found work well for you, drop by our free slacker. Go to Trust Insights AI analytics for marketers, where you and over 4,000 other marketers are asking and answering each other’s questions every day about analytics, data science, and AI. Wherever it is you watch or listen to the show, if there’s a challenge you’d rather have it on. Instead, go to Trust Insights AI TI Podcast where you can find us in all the places great podcasts are served. Thanks for tuning in. I’ll talk to you on the next one. Katie Robbert – 27:32 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch, and optimizing content strategies. Katie Robbert – 28:25 Trust Insights also offers expert guidance on social media analytics, marketing technology (MarTech) selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members such as CMOs or data scientists to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights podcast, the Inbox Insights newsletter, the “So What” Livestream webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights is adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models. Yet they excel at exploring and explaining complex concepts clearly through compelling narratives and visualizations. Katie Robbert – 29:31 Data Storytelling—this commitment to clarity and accessibility extends to Trust Insights’ educational resources, which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 137: Best Threes in Surfer [ft. HeartoftheCards & Smlz] →
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We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 136: Ranking the Fantastic Four Season [ft. Tuccrr] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 135: Marvel Snap – Dead in Five Years? [ft. Xenaid & FaThorNewman] →
Parry's tech did break in this episode. We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's … Continue reading Snap Judgments, Episode 134: OTA, Voltage Overdrive, & Sanctum Showdown [ft. Ika & ParryManilow] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 133: Top 5 Cards in Each Slot (June 2025) [ft. Roram & Coougarrr] →
In this episode of Grow a Small Business, host Troy Trewin interviews Dean Mathews, the founder of On The Clock. Dean shares his evolution from a solo software developer in 2004 to leading a team of 23 professionals, supporting 170,000 to 280,000 active users. Originally launched as a time-tracking app, On The Clock has expanded to include employee scheduling and payroll services, with ambitious goals of reaching $10 million in revenue and one million monthly active users. Dean discusses the critical role of consistency, hiring the right talent, and leveraging tools like Asana for effective project management. He also emphasizes the importance of understanding customer needs and fostering a culture that prioritizes growth and team development. Other Resources: When should a growing small business have a Board of Directors or Advisors? Get a return from an effective Chairperson of a Board An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Dean Mathews, the hardest thing in growing a small business is shifting from doing everything yourself to empowering others by building systems and trusting your team. He highlights the importance of moving from working in the business to working on the business, emphasizing that true growth comes from hiring the right people, clearly defining roles, and creating an operating structure that allows others to thrive. You can't scale alone, and recognizing that earlier can make a significant difference. What's your favorite business book that has helped you the most? Dean Mathews' favorite business book that has helped him the most is Scaling People by Claire Hughes Johnson. He found it especially valuable because it offers practical frameworks and structures for growing teams and building an internal operating system. The book resonated with him as it closely aligned with the challenges he faced while scaling OnTheClock, particularly around leadership, processes, and team development. He even conducted a book club at work based on it, applying its lessons to enhance how his company operates. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Dean Mathews recommends several great podcasts and online learning resources to help grow a small business, especially in the SaaS space. His top pick is the SaaStr Podcast, which features insights from successful SaaS founders and is packed with growth strategies. He also expressed strong interest in exploring content by Alex Hormozi, particularly his books $100M Offers and $100M Leads, and his podcast focused on data-driven business scaling. Additionally, Built to Sell Radio by John Warrillow was recommended for its focus on recurring revenue and building sellable businesses, while Nathan Latka's Podcast was noted for its sharp focus on SaaS metrics like ARR, MRR, CAC, and churn—making it a valuable listen for any growth-minded founder. What tool or resource would you recommend to grow a small business? Dean Mathews recommends using a project management tool like Asana to grow a small business, as it helps teams stay organized, track progress, and manage both projects and processes effectively. He believes every business boils down to three core elements—people, projects, and processes—and Asana helps align them in a structured way. Additionally, he highlights creating an internal operating system (built in tools like Google Slides), which outlines company values, goals, job roles, meeting structures, and key metrics. Together, these tools support scalable growth and team alignment. What advice would you give yourself on day one of starting out in business? Dean Mathews' advice to himself on day one of starting out in business would be to “buckle in, you're in for a ride” and to understand early on that scaling a business is all about people. He emphasizes that success doesn't come from doing everything yourself, but from hiring the right people, trusting them, and building systems that empower them to thrive. He reflects that if he had learned earlier how to let go of control and focus on developing others, his business could have grown even faster. Surrounding yourself with people who are smarter than you in their areas is key to building something truly sustainable. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Trusting others with your vision is the first step to real growth — Dean Mathews A strong culture starts with clearly defined and lived values — Dean Mathews Leadership is less about control and more about enabling success — Dean Mathews
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 132: Heralds of Galatus (August Previews) [ft. Snap Decisions & HeartoftheCards] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 131: 14 New Cards & Huge Merlin Season Breakdown [ft. Tuccrr & NickDaGreekGeek] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 130: OTA, Golden Gaunlet, & Snap Tournaments [SuperTechGod, GunnyT, Kiernimbus] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 129: Fantastic Four First Steps Card Preview [ft. Ika & ToxicSoulKing] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 128: Best New Meta Decks (May 2025) [ft. Coougarrr & Roram] →
In this 217th episode, I share my daily reflection posted on BlueSky, TwiX @bryoncar and YouTube shorts @FreshAirAtFiver, from May 12-16, 2025. Check out the WHOLE SPOTIFY PLAYLIST I put together with all the listens mentioned below:>>> bit.ly/E217FreshAirAtFivePlaylist
Another PAX East, another Video Game Tinder panel. Well, until they stop letting us make fools of ourselves. This year we're joined by Michael Higham, Jenna Stoeber, Asa GreenRiver, and returning swiper Anya Combs as we swipe left and right on fake dating profiles for real video game characters. We've also included a Google Slides link of the presentation so you can follow along and see the profiles Eric made. Enjoy the show! Slideshow: https://docs.google.com/presentation/d/1rdr4Oa2P6Ui5fvcPOTg_ThOhXDR6azk_7HlrCmCUbvg/edit?slide=id.p#slide=id.p Become a Normandy FM patron: http://patreon.com/normandyfm Follow us on Bluesky: Normandy FM: @normandyfm.bsky.social Anya: @anyacombsherhair.bsky.social Eric: @seamoosi.bsky.social Ken: @shepardcdr.bsky.social Michael: @brazyazn.bsky.social Jenna: @thejenna.bsky.social Asa: @agreenriver.bsky.social
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 127: New X-Men Season Overview [ft. Den & Tuccrr] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes … Continue reading Snap Judgments, Episode 126: Buff It, Nerf It, or LEAVE IT ALONE [ft. ToxicSoulKing & UnfitParrot] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 125: Strange Supreme, OTA, & Deckbuilding! [ft. Ika & Fudge] →
In this episode of Monday Meeting, host Lee Smalt leads an open discussion about pitching creative ideas, with valuable insights on pricing strategies and client relationships that help motion designers win projects.This episode includes:Practical strategies for setting price ranges rather than fixed rates, and how to effectively anchor pricing to shape client expectationsThe psychology of tiered pricing options and why clients typically gravitate toward middle packagesCreative approaches to preventing scope creep with overage costs and deadline push feesCandid conversations about the challenge of valuing your work appropriately and avoiding the common trap of underpricingInsights on communicating the value of pre-production work when clients resist paying for this critical planning phaseComparisons of project management tools like Google Slides, Miro, and Notion for enhancing client communicationDifferent perspectives on whether displaying pricing on websites helps filter leads or limits opportunitiesThe Monday Meeting community is hosting a game night this Wednesday (event info below in our Discord), and next week Lee will be sharing crazy pitch stories with Creative Director Jason Jacobson. Listeners are encouraged to join and share their own experiences.Visit MondayMeeting.org for this episode and other resources, including the newsletter that was recently launched. Tickets for Camp Mograph are now available!SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMondayMeeting LinkedInMondayMeeting InstagramMondayMeeting BlueskyMondayMeeting NewsletterMondayMeeting Game NightCamp MographChris Do's Pricing VideoShea Lord's courseMotion Hatch's Pricing CourseDeducersGet Write On it Interactive Pricing GuideIllustration pricing guide book/GraphicArtists Guild HandbookVishal's Notion Project Template
Show Notes: Chris Freeberg is the co-founder of deck.support, a company that brings some of the best tools for PowerPoint into Google Slides. Chris and cofounder Dimitri Limberopoulos recognized the need for increased functionality in Google Slides as more companies were switching from PowerPoint to Google Slides but wanted a larger variety of tools and functionality for projects. deck.support was launched last month in the Google workspace marketplace as an extension to Google Slides and provides a wide range of tools to increase creativity and functionality that are available for PowerPoint. deck.support is an affordable and essential tool for those who prefer working in Google Slides for client or collaboration reasons. An Introduction to deck.support deck.support lives within Google Slides and Chris demonstrates how to access the extension. He discusses the use of deck.support which offers various formatting shortcuts and alignment tools. These tools allow users to quickly align images, columns, and objects, and automatically resize them for better alignment. deck.support Objects and Templates Tutorial Chris explains how to use objects and templates. Objects are text and graphical elements that can be inserted onto a page, such as three-step process wheels or four-step process wheels. Templates are more elaborate versions of layouts. Templates can include a table of contents, detailed agenda, context, findings, matrix, BFA, call out, box prioritization, traffic light, slide, Harvey Ball, timeline, slide, customer funnels, and more. The founders have tried to replicate the visual languages used in their slides. The collection of templates, key actions, deliverables, and hypotheses is a complete list of 90% of the standard slide designs used in consulting projects. deck.support for Project Goals and Objectives The project also includes charts with more numerous charts to explore the project's goals and objectives. The goal is to provide a more engaging and effective presentation for clients. They have built a roadmap of 10 different chart types to start with, aiming to bring a high level of precision to Google Slides. AI is another feature which allows users to prompt the AI to read a slide and add finishing touches. This is an integration with Open AI, which will look at a slide and add specific notes to the speaker notes at the bottom. The AI suggestions launched at the bottom of the slide include a more action-oriented or informative headline that concisely summarizes the benefits of deck support. deck.support and the Golden Age of Entrepreneurship Chris discusses the importance of remembering who the audience is for a slide presentation to ensure clarity and comprehension. The process of building the tool involved a quick analysis of the potential of Google Slides, and hiring a developer with expertise in Google Apps Scripts. The augmented intelligence provided by AI tools allowed him to understand the process of development and make informed decisions. Chris believes that AI is a gold standard in the field of entrepreneurship, as it provides a demystification of the process, making it easier and more enjoyable for the audience. He also mentions the importance of considering the audience's needs and the potential for advancements in the field. Chris and Dimitri built a roadmap using PowerPoint and AI to understand the purpose of their software. They were guided by 17 years of BCG experience and were familiar with existing tools and their limitations. Developing, Testing, and Pricing deck.support Chris discusses the development process of their product, which took about six months. The first step was identifying how to communicate what they wanted in terms of tools and functionality, and identifying the limitations of current tools on the market. They used chat GPT to evaluate different jurisdictions for incorporation, such as Delaware, Ireland, Dubai, and Singapore. They landed on Singapore, as it was the best place for two international people selling software. Chat GPT helped them evaluate different options and run simulations of fees, given different revenue levels and currency flows. Each section of the tool became its own block, and they tested each one before launching it in the App Store. They learned that the most valuable aspect of the product was the user-centered approach and understanding how it would be used and integrated into workflows.They currently offer the product for free on the Google workspace marketplace, but the alignment tools will be paid for. The core version of export will have an annual fee of $50 per year, and charts will be an additional feature that people can pay for. The pricing for charts is currently around $300 a year, and efficient elements will be around $100 a year. The overall value of the product is expected to be around $150 a year for charts. AI Tools for PowerPoint The conversation turns to AI tools for PowerPoint and their potential to create specific slides for consultants and professionals. Most people don't want someone to create the entire pitch deck for them, but rather just insert a slide according to their template. Chris believes that AI tools are still a few years away from being able to do this and that the need for AI tools will diminish as knowledge professionals have a better understanding of how to visually bring a presentation to life. He states that AI tools can be useful for high school students and sales professionals, but they may fall short when it comes to the nuance of consulting work. He talks about the limitations of AI models in generating creative campaigns. One of the biggest challenges is their inability to replicate the same character over and over again. AI models today are better at starting from a link sheet and bringing consistency from users on a micro level. The Process of Getting a deck.support into Google App Store Chris shares that getting a product into the Google App Store was painful, as there is a process that requires submission to the Google Workplace Marketplace for approval. This process verifies the app's security, consistency with best practices, and that there is no attempt to steal user information. The challenge was navigating two different teams within Google, all of whom seemed to be based on different sides of the world. The process lasted about six weeks, with cryptic emails asking for approvals and cryptic questions asking for help. Chat GPT helped identify opportunities to fix issues within the Google Cloud console. Security Measures for deck.support When it comes to security, Chris explains that the tool has no ability to see how users use the tool or what buttons they push. Once CRM capabilities are turned on, they capture email addresses and user accounts, but only the slide being viewed is transmitted to Open AI. Open AI returns this information consistent with the Terms of Service. Chris emphasizes the importance of enterprise security, as they have completed an enterprise security assessment for a consulting firm that uses Google Slides. They have documented that there is no image or information capture in the tool, only knowing who a user is, their active account, and the right to press the Layout button.Chris also talks about the use of Google App Script for the Google Slide extension, which ensures compliance with SOC 2 compliance. This means that the tool is not covered by the Google Workplace sandbox, which means it doesn't have to pay $40,000 for its own SOC 2 compliance. Chris explains that the tool lives in the cloud, not on its own. Users can download the tool from the deck.support website. Chris also mentions the limitations of Google Slides extensions, which require users to click on the "Open sidebar" button every time. To fix this, an App Script can be added to Google Slides, allowing users to click on the "Open sidebar" button when opening the slide. The Script can be found in the Extensions menu within Google Slides. Timestamps: 02:20: Overview of deck.support and Its Features 36:30: Detailed Features of deck.support 36:45: Development and Building of deck.support 36:59: Challenges and Future Plans for deck.support 38:50: User Experience and Availability of deck.support Links: Website: https://deck.support/ Marketplace Listing for downloads: https://workspace.google.com/marketplace/app/deck.support_pro_tools_for_google_slides/128114120858 Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 124: Series 4 & 5 Cards – Best to Buy! (April 2025) [ft. Splat & HeartoftheCards] →
As part of my daily routine, I scan dozens of blogs, visit a handful of Facebook groups, and skim through Twitter. The goal: find the most helpful resources, tools, and articles that I can share with my teacher friends (that's you!). Here are my favorite links for April 2025 Custom Reading Content for Read Along - Teachers in EDU Plus domains can now upload custom content to Read Along. This means you can provide students with reading support for your own stories, articles, and assignments. Google Vids Education Film Festival - teachers can submit their Google Vid creation to be featured in a Google For Education blog post. Submission deadline is May 15, 2025. Google Vids is available for EDU Plus and Teaching&Learning domains. New sidebar menu for Google Slides - this handy menu provides quick access to templates, building blocks, and other features, based on your Google license. Clone yourself in minutes - my latest YouTube video discusses three ways to use video in your classroom. It's not as hard as you might think! 5 end of year project ideas - I know it's hard to believe, but the end of the school year is not far away. Take some time to plan an end-of-year project to help students reflect on their learning Audio Overview for Gemini (and docs!) - This popular feature first appeared in NotebookLM, but is now available in Gemini as well. It is especially useful when using the “deep research” model. Audio overviews for Google Docs is coming soon. Canvas for Gemini - When working on longer, complex writing projects, “Canvas” makes it easier to use Gemini as a co-writer. This is a great tool to use when developing lesson plans or assignments. 5 advanced Gemini features - Google has added a LOT of impressive features to Gemini. If you aren't using these, you are missing out! A Classroom Teacher's take on AI - Blake Harvard, HS social studies teacher from Madison Alabama, shares his honest thoughts on the incursion of AI in education. uBlock Origin Lite - you may have noticed that some of your Chrome extensions are no longer available including some popular ad-blockers. uBlock Lite is an alternative that will work, although not quite as well as the original. ----------------------------- Thanks for tuning into the Chromebook Classroom Podcast! If you enjoyed today's episode, I would appreciate your honest rating and review! You can connect with me, John Sowash, on Facebook, Twitter, or Instagram. I would love to hear your thoughts on the show!
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 123: OTA, More on Snap Packs, & the June Cards [ft. CJDiCarlo & UnfitParrot] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 122: Captain Carter & Card Acquisition [ft. Tuccrr] →
In this episode of Hashtag Trending, Jim Love covers the latest developments in AI safety, enhancements to Google Slides, and Microsoft's redesign of the Blue Screen of Death. Anthropic is highlighted for its leadership in AI safety with its Responsible Scaling Policy (RSP) and AI Safety Level (ASL) standards. Google introduces Imagen 3 in Google Slides, providing improved image generation and design features. Amazon plans to enhance Alexa with generative AI, while Google faces challenges with its smart speaker technology. Microsoft updates its error screen design, replacing the iconic blue with a more modern black background. 00:00 Introduction and Overview 00:20 Anthropic's Leadership in AI Safety 04:18 Google Slides Gets AI Enhancements 05:37 Amazon and Google's Smart Speaker Updates 07:39 Microsoft Redesigns the Blue Screen of Death 09:26 Conclusion
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 121: Reviewing OTA & Agamotto [ft. Mrs. Wolf & NickDaGreekGeek] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 120: Top 10 Cards in March 2025 + Dream OTA [ft. Den & Ika] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 119: OTA & May Cards [ft. Kiernimbus & KiddilyChan] →
Glazer and Roy are joined by the Pirate King Tuccrr (@Tuccrr) to discuss all of the new cards in March! We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you … Continue reading Snap Judgments, Episode 118: Avengers 10000 BC Season Overview [ft. Tuccrr] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 117: Sanctum Breakdown & OTA [ft. Obihaved, NickDaGreekGeek, & Mottelz] →
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 116: Top 5 Cards in Each Slot [ft. ToxicSoulKing] →
Jesus takes his followers from across the countryside. He teaches them to break the negative cycle of their ancestors. You can see the pictures referenced using the Google Slides link belowLink to Google Slides
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes … Continue reading Snap Judgments, Episode 115: Character Mastery, Datamines, & OTA! [ft. D4re & Ika] →
If you're a startup founder, the last thing you need is a dumpster fire of a digital workplace. You can't find critical documents. You're missing important emails. You constantly find yourself double booked. A lack of digital organization isn't just a minor annoyance, it can really slow your business down. How do you create a sense of digital peace and efficiency? The Google Workspace ecosystem is a low-cost way to solve our digital chaos. Most of us are familiar with the Google Tools that we use in our day-to-day lives, but we might not realize all the things Google can do for our startups. What are some Google tools that help entrepreneurs run their businesses efficiently? In this episode, I'm joined by Google Tools guru, Adrienne Farrow. She shares how to use Google to save precious time in our businesses. Topics Covered; How to set up your email for maximum efficiency The power of Google Workspace How to use Google Slides for pitch decks -- Join the wait list for my spring 2025 Get Ready to Pitch workshop where you'll get the coaching, tactics, and materials to be ready to pitch any investor! https://www.seedmoneypodcast.com/waitlist2025 -- Guest Bio Adrienne Farrow is a Google Specialist, Digital CEO and Digital Product Specialist. She is passionate about helping entrepreneurs and online business owners leverage technology to work smarter, not harder. Adrienne believes that with the right systems and knowledge, you can transform your Google Workspace from a digital jungle into a productivity powerhouse. Her mission is to ensure that you're not just working in your business, but letting your business work for you. Adrienne is here to help you systematize, optimize, and innovate using Google tools, so you can focus on what truly matters – growing your business and living your best life. Website: https://www.adriennefarrow.com/ Free Resource: https://shop.adriennefarrow.com/drivehacks/ About Your Host Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she's on a mission to help early-stage entrepreneurs turn their ideas into reality! Connect: Website: https://seedmoneypodcast.com/ Instagram: https://www.instagram.com/jaylasiciliano/ Subscribe and watch on YouTube https://www.youtube.com/@seedmoneypodcast/ Please rate, follow and review the podcast on https://podcasts.apple.com/us/podcast/seed-money/id1740815877 and https://open.spotify.com/show/0VkQECosb1spTFsUhu6uFY?si=5417351fb73a4ea1/! Hearing your comments and questions helps me come up with the best topics for the show! The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.
Glazer and Roy are joined by the Pirate King Tuccrr (@Tuccrr) to discuss all of the new cards in February! We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If … Continue reading Snap Judgments, Episode 114: Brave New World Season Overview [ft. Tuccrr] →
#182Calendar talk is a CI (Comprehensible Input) activity that is part of many teachers' routines in the classroom. It is essentially just that, talking about the calendar. What began as simply saying the date has grown into much more than that. In this episode I will share with you my own process of doing a calendar talk activity that engages students on a wide variety of topics as we begin the class. Lots of language and culture is embedded in activity very organically. Sometimes the slides and materials can take quite a bit of time to create. I don't want that to hold you back, so you can make a copy of my Google Slides with all of the embedded links right in the show notes.Topics in this Episode:The evolution of Calendar Talk in my classroom – from a simple "Today is [date]" to a dynamic, engaging discussion that students look forward to.The benefits of Calendar TalkThe process and routine: Date, Time. Weather with visualsEngaging students in specific details about the date, weather and time in their own lives.Moving toward these details in a target language country and leading students in discussions where they compare to their own responses in the previous activity.Practical Tips for doing a calendar talk along with the country comparisonsEpisode #170 with John SifertBe sure to Copy the Google Slides that I use will all of the embedded links to your Google Drive.Connect with Joshua and the World Language Classroom Community: wlclassrom.comX (aka Twitter): @wlclassroomThreads: @wlclassroomInstagram: @wlclassroomFacebook: /wlclassroomWLClassroom Facebook Group__________________________Interested in having Joshua work directly with your department, school or district? Look at options for collaborating in person or remotely.______________________________Sign up for Talking Points to get tips, tools and resources for your language teaching.______________________________Join Joshua as a guest on the podcast.______________________________Join Joshua for a Leveling Up Coaching Episode on the podcast. Send me a text and let me know your thoughts on this episode or the podcast.
We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out links to everything we discuss in this week's episode give those show notes a click! … Continue reading Snap Judgments, Episode 113: Series 4 & Series 5 Buying Guide! [ft. NickDaGreekGeek, Prashaun, ObiHaved] →
Glazer is joined by Ika (@Ikas_Show) and ToxicSoulKing (@ToxicSoulKing) to discuss the latest patch, the huge OTA, and upcoming datamined cards! HISTORICAL NOTE: This episode was made before the TikTok and Marvel Snap ban. We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and … Continue reading Snap Judgments, Episode 111: January Patch & OTA OH MY! [ft. Ika & ToxicSoulKing] →
See all series | See all talksTeacher: Aravind Moorthy Date: 2025-01-19 SundaySeriesThe Four Noble Truths & The Twelve Insights (Sunday mornings, 2025) 2025-01-05 Aravind Moorthy, Lauren Wilson, Nana Gyesie Slides presented during this talk are available on Google Slides. This recording was edited and prepared for publication by volunteer Nikhil Natarajan.
Glazer and Roy are joined by ParryManilow (@ParryManilow) and NickdaGreekGeek (@NickdaGreekGeek) to discuss January's cards! We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode with all the visual pazazz while you listen! If you want to check out … Continue reading Snap Judgments, Episode 110: Thunderbolts Season Overview (January 2025) [ft. ParryManilow & NickdaGreekGeek] →
Roy and Glazer ring in 2025 by making a tier list about every card from 2024. To go forward you must go backwards! Happy New Year from Snap Judgments! We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the episode … Continue reading Snap Judgments, Episode 109: Ranking Every Card in 2024 →
Welcome to Season 3, the 21th episode of 'The Art of Teaching Business' Podcast, where we explore the world of teaching business education classes. I'm your host, Denise Leigh, a veteran business education teacher with 28 years in the classroom and a finalist for the 2022 Pennsylvania Teacher of the Year award. This podcast is the final podcast of a 3-part series about instructional strategies for your Computer Applications class. Show rundown and timestamps: Instructional Strategies Overview [00:00:49] Discussion of instructional strategies and techniques for teaching computer applications. Introduction of the main focus: guided instruction, application, technology playground, brain breaks. Guided Instruction [00:01:39] Definition and importance of guided instruction. Classroom setup and management techniques. Examples of guided instruction for teaching new concepts like spreadsheets. Application [00:07:24] Explanation of application as an instructional strategy. Importance of setting clear expectations and deadlines. Examples of application tasks like formatting in MS Word or Google Slides. Technology Playground [00:09:24] Importance of giving students time to explore and play with technology. Examples include Google Earth activities and creative assignments. Recommended frequency and timing for technology playground sessions. Brain Breaks [00:13:37] Description of brain breaks to provide creative opportunities. Examples of engaging activities like Google Earth scavenger hunts and creating digital kiosks. Importance of switching instructional strategies to keep students engaged. Google Sites Project [00:21:48] Detailed explanation of a Google Sites project as an example of mixing strategies. Guided instruction for interface familiarization. Application tasks with daily expectations and creativity. Final Thoughts and Teaching Philosophy [00:24:58] Emphasis on the importance of varying instructional strategies. Encouragement to make lessons engaging and avoid predictability. Conclusion. Resources mentioned in this podcast: 1️⃣ Google Sites 2️⃣ Keyboarding/Typing Fun Files Bundle3️⃣ Computer Applications - Google Full Course Bundle 4️⃣ Microsoft Applications Course Bundle 5️⃣ Hot Cocoa Stand - Google Slides 6️⃣ Holiday Living Room - Google Slides Here is a link to the entire Computer Applications Lessons category in my store. My TpT Store is Business Education with Denise Leigh. My blog is www.business-ed.com. Subscribe to my podcast to be notified when new episodes drop! If you liked this episode, throw me a like and leave a review! Thanks for listening!
Glazer and Roy are joined by Devilish Plays (@Devilish_Plays) and Crimeafoot (@LCreamfoot) to ring out 2024 and ring in 2025 with some hot takes! Happy New Year from Snap Judgments! We now offer our show notes in a NEW form – a Google Slide deck. You can see our show notes here and follow along with the … Continue reading Snap Judgments, Episode 108: Marvel Snap 2024 Hot Takes [ft. Devilish_Plays & Crimeafoot] →
Welcome to the House of #EdTech! In this special episode, I celebrate the 11th annual #EdTech Smackdown. Prepare for a jam-packed showcase of the best edtech tips, tools, and insights from incredible educators in our community. Let's get into the 2024 edition! Guest Contributions: Noah King (Math Club Podcast): NotebookLM—a transformative tool for organizing and connecting your ideas. Stephanie Howell: Putting Out Fires: A Framework for Solving Problems in Your Classroom or School by Kaylah Holland—an essential read for tackling challenges in education. Matt Smith: SchoolAI—innovative AI solutions for educators. Adobe Podcast—audio editing made easy and professional. Martin Byford-Rew: Microsoft Copilot—an AI assistant integrated with Microsoft tools. Microsoft To-Do—an intuitive task management app. Joe: Flippity.net—turning spreadsheets into engaging activities and tools. Nicole Naditz: Generative AI Tip—encourage students to ask 3-4 clarifying questions before starting tasks to foster deeper understanding. Bryon Carpenter: Adobe Express—creative projects made simple. Microsoft Teams—collaboration at its best. Tony Vincent: Shapegrams—engaging activities for creativity and problem-solving. Trish Hinchman: Speaker Spotlight in Google Slides—enhance your presentations with dynamic speaker cues. Derek Larson: AppSmackdown.com LastPass Toggl Track Timery WaterMinder Google Voice Chris Nesi: Poe.com - Poe lets you ask questions, get instant answers, and have back-and-forth conversations with AI. Gives access to GPT-4, gpt-3.5-turbo, Claude from Anthropic, and more! You can view all previous recommendations on older editions of the smackdown here.
Happy Thanksgiving friends! I'm grateful that you have chosen to journey through the world of edTech with me! As a small thank you, I am offering a special sale! Anyone who registers for my winter Google Certification Academy between now and December 15 will get free access to my Wednesday Webinar program ($99 value). Click here to register! Episode Sponsor: Logitech for Education Logitech Education is your partner in innovation for the classroom. Logitech designs high quality hardware including headsets, microphones and cameras that are used in classrooms around the world. You can view these best in class products including the Zone learn wired headset by visiting logitech.com/education. Here are my favorite updates for November 2024: New templates for Google Slides Essay writing tips from OpenAI New buildikng block templates for Docs Google Vids for EDU Plus Gemini for iPhone Scholar & Arts & Culture celebrate milestones Machine learning crash course How to organize a complex document Figjam gratefulness wall Thankfulness turkey ----------------------------- Thanks for tuning into the Chromebook Classroom Podcast! If you enjoyed today's episode, I would appreciate your honest rating and review! You can connect with me, John Sowash, on Facebook, Twitter, or Instagram. I would love to hear your thoughts on the show!
Send us a textIn this episode we step into the seedy streets of Gotham City to review HBO Max's gripping crime drama The Penguin. With Colin Farrell reprising his role as Oswald Cobblepot, we dissect his transformation from a clever gangster into one of Gotham's most feared crime lords, picking up where The Batman (2022) left off.Drawing from our teacher instincts, we use our trusty "Post Observation Questions" to analyze the show's gritty atmosphere, standout performances, and jaw-dropping moments. From the “Senior Quote” best lines to the most “Google Slides perfect” rewatchable scenes, we highlight what makes The Penguin a dark gem in Gotham's lore. Plus, we debate the pacing and ponder the show's future in “Are we teaching this again next year?”Tune in for a final grade on this critically acclaimed series and our thoughts on whether Oswald Cobblepot's story deserves a Season 2. It's a lesson in villainy, power struggles, and why Gotham's underworld is as captivating as ever!Email: Thefandaloriansmailbag@gmail.comText us at…(631) 494-36323:14 Unfiltered Studios Upcoming Shows3:24 Mr. Richardson owes an apology 4:48 Mr. McDonald Battles a Bug5:36 Mr. G in the land of Oz10:24 Behind the Iceberg: The Penguin's Origins and Setup11:24 Our Take on The Penguin27:01 Unexpected Laughs: Funniest Moments in The Penguin35:56 Plot Holes That Left Us Scratching Our Heads41:25 What Happens The Next Day 43:12 Star Student: The Standout Character or Performance48:29 Who Ate My Lunch? The Props We'd Love to Steal from The Penguin48:55 Season 2? Should The Penguin Return to Gotham?54:36 Last Thoughts: The Surprising Questions We're Left With57:54 Final Grade: What We're Giving The PenguinSPONSOR: The Adla Real Estate TeamBuying or selling a home from Manhattan to Montauk? Look no further than the Adla Real Estate Team! Mention The Fandalorians, and you'll score up to $2,000 back at closing. Talk about a deal! Visit adlarealestateteam.com to get started.SPONSOR: Kanopy King Party RentalsGot a party on the horizon and need to impress? Kanopy King Party Rentals is Long Island's #1 spot for tents, tables, chairs, and even portable bars! Whether you're throwing a backyard bash or a big event, they've got you covered (literally). Call (631) 345-9752 for a free consultation, or visit kanopyking.net and
Send Everyday AI and Jordan a text messageWant to 10x your productivity without hiring? Or reach customers you never thought possible? Maybe even solve that nagging problem in your community?Yeah, AI and Google can be a tag team to help you accomplish all of the above. Join us as we tap into insights from Lisa Cohen Gevelber, the Vice President of Grow with Google.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan and Lisa questions on AIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. Small Business AI Clinics2. Google's AI Opportunity Fund3. AI's Impact on Startups4. Advice for Small Businesses5. Future of Work and AI Timestamps:01:30 Daily AI news04:50 About Lisa and Grow with Google07:15 Cybersecurity skills in high demand; certification available.10:26 Newsletter covers Google AI Essentials, small business tech access.16:34 Treat AI like an intern; iterative feedback needed.19:31 AI tools save small businesses time efficiently.22:45 Startups innovating agriculture and supporting student transfers.27:05 Grow with Google aids small businesses using AI.28:29 Newsletter includes resources; sign up and share.Keywords:Small Business AI Clinics, Google's AI Opportunity Fund, AI for Startups, Real-world experience, AI Applications, Google AI Essentials, Google for Startups Program, AI in Agriculture, AI's Impact on Startups, AI and Future of Work, Grow with Google, Lisa Cohen Gevelber, Everyday AI Podcast, Generative AI, Lionsgate and Runway, LinkedIn Privacy Concerns, Salesforce AI Training, Google Career Certificates, AI and Cybersecurity, AI in Data Analytics, Google.org's AI Opportunity Fund, AI for Education, AI Basics Course, AI in Project Management, Google Workspace, Gmail, Google Docs, Google Slides, Google's Advertising Tools, Prime Prompt Polish (PPP) ChatGPT Course. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/
Google Wins Fight to Scrap $1.7 Billion EU Antitrust Fine Over Ads Exclusive: Google offered to sell part of ad tech business, not enough for EU publishers, sources say Instagram, Facing Pressure Over Child Safety Online, Unveils Sweeping Changes Age verification AI for teen users...? House panel advances Kids Online Safety Act despite pushback The Battle to Ban Screens From School Now Includes Chromebooks and Tablets Trump Rolls Out His New Cryptocurrency Business How crypto bros wrested Flappy Bird from its creator Ex-MoviePass CEO Mitch Lowe Pleads Guilty to Securities Fraud Conspiracy After Taking Plea Deal Inside Elon Musk's Mushrooming Security Apparatus Elizabeth McCafferty was offered £6,000 for images of her bare feet after they appeared on a fetish website without her consent. The 'feral 25-year-olds' making Kamala Harris go viral on TikTok Apple's new iOS 18 upgrade doesn't fix the 'green bubble' problems Discord launches end-to-end encrypted voice and video chats Why OpenAI is Hiding its Reasoning Model's 'Thoughts' Calif. Gov. Newsom Says He's Worried About AI Bill Ellison declares Oracle all-in on AI mass surveillance, says it'll keep everyone in line Can AI Really Replace Salesforce and Workday? Mr. Beast's playbook Google Photos now lets you flip your photos and videos horizontally Google Chrome getting one-tap notification unsubscribe, starting on Pixel YouTube Shorts to integrate Veo, Google's AI video model Google Photos is getting a new 'Ultra HDR' editing option Finally!! Google Slides adds multi-monitor support for presentations Chromebook acting weird? Try Google's new ChromeOS 'Sanitize' tool – a lighter, friendlier fix than the full-wipe 'Powerwash' feature The Office in Oz Ig Nobels The Pentium as a Navajo weaving Cue the Sun! The Invention of Reality TV Hosts: Jeff Jarvis and Paris Martineau Guest: Molly White Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: veeam.com bitwarden.com/twit betterhelp.com/TWIG