Podcasts about web canopy studio

Host Tom Andrews is joined by Web Canopy Studio's CEO, John Aikin, who explains 5 reasons why he prefers HubSpot to Salesforce, underscored by real-world experiences. From unexpected cereal mishaps during sales calls to a 1920s murder mystery adventure, this episode is a rollercoaster of professional insights and personal anecdotes. Whether you're a seasoned CEO, a Salesforce admin worried about the idea of your company migrating to HubSpot, or just curious about CRM technologies, this episode offers a fresh perspective on making strategic tech transitions that align with business growth and efficiency. 

Host Tom Andrews is joined by Web Canopy Studio's Elizabeth Winkelman for an extra special episode of The Web Canopy Studio Show. HubSpot has just announced its new Content Hub, which will help to make your content marketing easier and faster to do than ever before.This transformation marks a key moment in content marketing, introducing an all-in-one, AI-powered software that redefines how marketers create, manage, and utilize content across the entire customer journey.The inception of Content Hub is not just about enhancing the capabilities of a CMS, but rather reimagining the essence of content marketing at its core.In this episode, we take a look at two of the most exciting new features, Brand Voice and Content Remix.

Welcome to a groundbreaking episode of The Web Canopy Studio Show, where you're set to discover a revolution in B2B lead generation systems. In this episode, host Tom Andrews is joined by Web Canopy Studio's CEO John Aikin to explore the transformative approach of “Marketing Backwards”. We'll dive deep into the heart of sales and marketing alignment, and uncover the strategies that promise not just to bridge the gap but to build a superhighway between these two pivotal departments. From the art and science of lead scoring to leveraging educational content for trust-building, we're uncovering the keys to unlocking unprecedented growth and efficiency in your B2B marketing efforts. Whether you're a seasoned marketer, a sales professional looking to up your game, or a business leader seeking to drive your organization forward, this episode is packed with insights, tips, and actionable strategies to revolutionize your approach to B2B lead generation. Tune in to discover how aligning your sales and marketing teams can transform your business dynamics and propel you towards success in the competitive B2B landscape.

Are you looking for new campaign ideas?Have your recent marketing campaigns started to fall flat? Are you ready to try new ideas that actually convert your contacts into paying customers?In this episode, John Aikin covers three unique campaign ideas that Web Canopy Studio uses to generate sales. Here is a sneak peek of what we cover:

A landing page, according to HubSpot's terminology, is a specific page, usually on a sub-domain with a form, and it's used to gate some kind of offer, like a guide, checklist, or webinar, to name a few.If you want to create a landing page that converts, it's crucial to know what type of information and sections of the page should be included. In this episode, John Aikin discusses the layout and wireframe of a proper landing page by giving a sneak peek into the wireframe methodology Web Canopy Studio has used to generate conversions and drive sales for clients across the globe.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

What can Kate Bush teach us about reviving old content?Season four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, "Running Up That Hill (Make a Deal With God)" from her Hounds Of Love album.It's fascinating that it has not only become such a pivotal part of the show (no spoilers here!), but it has also taken over the airwaves 37 years later.The success of "Running Up That Hill" has raised a question for me and for the team here at Web Canopy Studio:...Can old content become relevant again?In the marketing world, it's pretty easy to put out a piece of content and watch it go off into the ether and die, where we never really hear from it again.But it doesn't necessarily have to be that way.It took "Running Up That Hill" almost 40 years with relatively low recognition before it took off thanks to a new medium. It hit #1 on the Billboard Global 100.It has been used 1.8 million times in TikTok videos. It has been streamed 465 million times globally, which is a 16,000% increase before the show aired.And it's now the most-streamed song on both the US and global markets for the last few weeks.So how do we take a page out of Kate Bush's book and get our old marketing content to be relevant again? In this episode, I'm breaking down:- how to find old content that you produced and make it relevant again- how to expand on your content and make it better- how to reach a wider audience- and how to create an awesome experience for your audience And I promise - no spoilers! View the full blog article here to escape the upside down: https://www.webcanopystudio.com/blog/running-up-that-hill-with-content-marketing -----Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!https://www.webcanopystudio.com/startThe Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by sideYou'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...And that just scratches the surface! Check out the Website Accelerator here: https://www.webcanopystudio.com/start

What are the biggest misconceptions people have about what makes the most successful websites…successful? They think great websites require a lot of money. (false)They think producing a ton of content is required to make the website perform well. (false)At Web Canopy Studio, we use a six-point strategy to evaluate what constitutes a high converting website.Here are the six keys to a highly converting website: Platform & tools: Ultimately the platform & tools that you use can make or break a high converting website. Whatever platform you choose, make sure it's easy to use and easier to make changes and updates to. Make sure that all of your staff knows their way around using the platform, and most importantly know whether or not the platform is secure enough. You wouldn't want to run to a developer every time you face any problem with your site. Positioning and messaging: Is your website saying the right things to the visitors? Is it generating enough inquiries to keep your sales staff busy? If not, then there are issues with your website. You should be the owner of the website content, not the developer. A visitor has to feel that he/she is being led to a solution to his/her burning problem. The way to do this is by talking about your customers, their problems, and less about you/company and your accolades. Design & development: Is your website engaging your visitors in the right way? The way visitors interact with your website determines if they're going to become your customers or not. Design should lift your brand up and enhance the message. First, you want to work on nailing down your branding and messaging, then you can focus on designing the website elements which will reflect them. Nurturing & automation: What should your website do to get the visitors to come back again and again. Most businesses will get a lead from their site and pass the lead to sales and then dust their hands off and move on - that's the wrong approach. Every lead that comes into the CRM has to be carefully segmented based on various parameters and nurturing activities such as producing web content that addresses their problems, specific follow-up sequences, etc. have to be developed to nurture every lead to the next level in the sales pipeline. Traffic & SEO: Don't spend thousands of dollars on SEO campaigns without seeing any proven ROI. Before you even spend a dollar on SEO, make sure that your website is doing everything that it was designed to do - don't fall for the vanity metrics, stay focused on the bottom-line revenue and the things that contribute to that. Don't throw gasoline on a fire that hasn't even kindled yet. Conversion rate optimization: This is the pinnacle of this six-point framework. Never let your website get stagnant. Keep updating your website, keep running A-B tests and keep experimenting. If in the last six months you haven't updated or launched something on your website, then it's already outdated. Always be tweaking things to bump up your conversion rate and evaluate how that would affect the other systems within your business. So, that's the six-point framework that we use at our agency Web Canopy Studio. If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at webcanopystudio.com/assessment When you fill out this assessment, you will receive a personalized report which includes: Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework Detailed descriptions of the areas you should focus on and why they are critical to your company's success A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format Additional resources to help your website perform better  And the best part? You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Check out webcanopystudio.com/assessment and see how your website fares today!

Today we're talking about flipping the flywheel - why you should be focusing on revenue first and what so many marketers get wrong about this. Host Tim Wirzburger is joined by special guest John Aikin, CEO and founder of Web Canopy Studio.

We have a good one for you guys going into this wonderful weekend! My good friend Logan Couture call's in fresh off of being named the San Jose Shark's newest captain!Thanks to my friends Tim, John, and Larry at Web Canopy Studio for sponsoring this episode! Head over to https://www.webcanopystudio.com/ for some great tools to help grow your business.

It's playoffs! My man Tim from Web Canopy Studio joins me to talk about everything wrong and right with current playoff system. https://www.johnscottallstar.com/shop

I get asked a lot about what it's like eating on the road. Were do I start? I almost had to make 2 podcasts about it. This week my man John Aikin from Web Canopy Studio joined me to talk about our week.I am going to Sweden! So feel free to suggest some ideas of fun stuff to do: info@johnscottallstar.comNew merch out now: https://www.johnscottallstar.com/shop

One of my favorite seasons in the NHL was playing for the San Jose Sharks with my good buddies Brent Burns, Joe Pavelski, and of course the living legend Jumbo Joe. In this episode, I share some of my experiences in San Jose, dressing room hijinks with the guys, the story of Thornton losing his captaincy, and more. I also take a look at their chances of finally getting "over the hump" and bringing home Lord Stanley -- is this the year?This episode is sponsored by Minnesota Top Team! I've worked out there, and many other NHL players have too. No gimmicks, no fast track--just hard work and great coaching in programs that work. Our Instructors provide the finest instruction in Jiu-Jitsu, Boxing, CrossFit, Personal Training and Yoga. Whatever your goals may be, Minnesota Top Team can get you there.https://www.minnesotatopteam.com/Check out my book: A Guy Like MeIf you're interested in sponsoring an episode feel free to reach out at info@johnscottallstar.comSpecial thanks to Web Canopy Studio for producing my podcast!

Well by now you have probably heard that I fell trough the ice...Last week was a crazy week. I have so many updates and I figured what better way to get it all out than a podcast episode. I saw there were countless articles and blogs floating around about me falling through the ice and I wanted to make sure everyone knows the full story.This episode is sponsored by Manplow! These are the ultimate shovels for winter. These are hands down the best shovel around, especially for a big guy like me. Every winter I use my Manplow to clean up my driveway and to clear off the ice to make a rink on the lake. Thanks Manplow! They are offering 20% off with the code: JOHNSCOTT Check it out! https://manplow.com/shop?olsPage=productsCheck out my book: A Guy Like MeIf you're interested in sponsoring an episode feel free to reach out at info@johnscottallstar.comSpecial thanks to Web Canopy Studio for producing my podcast!

Welcome to episode 2 of 2019. I had a lot to talk about this week. First of all I just read the book "The Chicken Runs at Midnight: and I have a lot to say about it. Second, we're drinking some beers today. As you may know, I am living in Michigan now. One thing that Michigan does well is brew beer. So, I am with my buddies at Web Canopy Studio doing a winter beer tasting. Thanks for listening!

We're back and better then ever! I look forward to bringing you longer episodes every week! This week I sat down with my buddies, John and Tim from Web Canopy Studio, and I break down what every NHL team needs to do to pick up their year. I am excited to try some new ideas this year, 2019 is the year of John Scott's bad ass podcast. Check out my book Follow me on instagram @jhs_32I am booking events for 2019! info@johnscottallstar.com Or you can shoot me an email, if you have any genius podcast ideas!

Welcome back to Dropping the Gloves with John Scott. You asked for it. So here it is. I am back with my friend John Aikin from Web Canopy Studio to talk about what went on behind some of my most talked about fights in the NHL. Thank you for listening! Feel free to reach out on Instagram @JHS_32 . My book is also available for sale on Amazon "A Guy Like Me". Thanks Guys!

This podcast is exactly what the title says. Not for the faint of heart. I am recording with my friend John Aikin from Web Canopy Studio this week. We talk about some of our worst bathroom experiences, how easy it is to steal an NHL player's room key, and the most epic prank I ever played in the NHL. Enjoy!Book - "A Guy Like Me" on AmazonFollow me on Instagram @Jhs_32Thanks Guys!

This week is a John and John episode. I went to visit my friend John Aikin at Web Canopy Studio to talk about all my predictions for this year's NHL season. John and his team help put out these podcasts and we had a blast talking about what I think is going to happen this year! We hope you enjoy! Please reach out on instagram and twitter if you have something you want to hear on the show! Thanks!@jhs_32And check out my book "A Guy Like Me" on amazon!

John Aikin répond à nos questions, il est le CEO de l'agence Web Canopy Studio et nous l'avions rencontré en novembre, lors d'une formation à Paris, organisée par HubSpot.  

Welcome back! It might be a hockey podcast but today we're talking football. I decided that we would film this year's fantasy football draft. It was a beautiful disaster that I can't wait for you to hear! I also talk with my buddy John Aikin from Web Canopy Studio. He is my neighbor and helps produce these podcasts for me every week. We talk a little smack about everyone's picks and find out what the best strategy might be this year. Welcome to football season!

In this episode of Inbound Agency Jounrney, Andrew chats with John Aikin from Web Canopy Studio about how to grow slow and smart by thinking outside the box and using introductory services. Enjoy!