Podcast appearances and mentions of john aikin

In this episode of RevOps Champions, host Brendon Dennewill engages in a compelling conversation with guest John Aikin about the complexities of technology implementation in business. Aikin emphasizes that technology alone cannot solve business problems; it amplifies existing processes, whether they are effective or flawed. They discuss the crucial role of experienced service partners in this journey, stressing the importance of choosing the right partner from the start. They delve into the pitfalls of opting for cheaper solutions, which often results in clients returning for better service after encountering unsatisfactory outcomes. Furthermore, the conversation highlights the necessity of thoroughly vetting implementation partners, engaging with the actual team members instead of just sales representatives to ensure alignment and trust.A key topic is Aikin's leadership evolution, where he shares valuable lessons from his journey, moving from an operational focus to an ownership perspective. He speaks candidly about learning from past mistakes and the risks of hiring close friends, which led him to establish a personal rule against it. The importance of a positive organizational culture is discussed, with Aikin advocating for a work environment that balances well-developed systems with supportive, collaborative team dynamics. This perspective is underscored by their shared experiences with both failed and successful implementations, providing insights into the challenges and rewards of effective change management and technology adoption.The episode also touches on strategic planning and data analysis, with Aikin and Dennewill emphasizing the need for thoughtful, well-timed technology and data initiatives. They advocate for a platform-agnostic approach, focusing on business needs rather than specific tools. Brendon underscores the increasing role of CFOs in these strategic decisions, particularly in evaluating the return on investment (ROI) for technology purchases. They share stories about sector-specific CRM implementations, addressing unique challenges faced in industries like manufacturing and professional services. The conversation wraps with reflections on learning from past mistakes, the significance of staying current with technology updates, and the financial benefits of auditing and eliminating unnecessary software expenses. For more insights, listeners are encouraged to visit revopschampions.com.Find more at revopschampions.com

Host Tom Andrews is joined by Web Canopy Studio's CEO, John Aikin, who explains 5 reasons why he prefers HubSpot to Salesforce, underscored by real-world experiences. From unexpected cereal mishaps during sales calls to a 1920s murder mystery adventure, this episode is a rollercoaster of professional insights and personal anecdotes. Whether you're a seasoned CEO, a Salesforce admin worried about the idea of your company migrating to HubSpot, or just curious about CRM technologies, this episode offers a fresh perspective on making strategic tech transitions that align with business growth and efficiency. 

Welcome to a groundbreaking episode of The Web Canopy Studio Show, where you're set to discover a revolution in B2B lead generation systems. In this episode, host Tom Andrews is joined by Web Canopy Studio's CEO John Aikin to explore the transformative approach of “Marketing Backwards”. We'll dive deep into the heart of sales and marketing alignment, and uncover the strategies that promise not just to bridge the gap but to build a superhighway between these two pivotal departments. From the art and science of lead scoring to leveraging educational content for trust-building, we're uncovering the keys to unlocking unprecedented growth and efficiency in your B2B marketing efforts. Whether you're a seasoned marketer, a sales professional looking to up your game, or a business leader seeking to drive your organization forward, this episode is packed with insights, tips, and actionable strategies to revolutionize your approach to B2B lead generation. Tune in to discover how aligning your sales and marketing teams can transform your business dynamics and propel you towards success in the competitive B2B landscape.

Are you looking for new campaign ideas?Have your recent marketing campaigns started to fall flat? Are you ready to try new ideas that actually convert your contacts into paying customers?In this episode, John Aikin covers three unique campaign ideas that Web Canopy Studio uses to generate sales. Here is a sneak peek of what we cover:

Are you stuck with a website that fails over and over again to convert your visitors?Is your messaging falling flat with what your audience really wants?Are you ready to make make the right adjustments to skyrocket your conversion rates?In this episode, John Aikin reveals the secrets to creating a website that converts by harnessing the power of your buyer persona. Here is a taste of what we cover:

Watch the Video: https://youtu.be/zkDBHJHhCyMA well-designed landing page can help increase conversion rates, improve lead quality, and provide valuable insights into customer behavior and preferences.In this podcast, John Aikin walks through 12 unique landing page examples that focus on both top-of-funnel and bottom-of-funnel conversions. These landing pages are intended for audiences who don't know much about the brand and are used for lead generation. John highlights various landing page examples, such as: E-book Landing Page  Gated Case Study Landing Page Quiz-based Landing Page Demo Landing Page Video Sales Letter (VSL) Landing Page  Comparison Guide Landing Page And more! Be sure to watch this episode if you are looking for inspiration or examples of all different kinds of effective landing pages.------- If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge. You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.It's frustrating, right?As marketers, we don't always have the time or the resources and often have to settle. But you deserve more. This is where Landing Page Studio Pro comes in! This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.Landing Page Studio is more than just a theme. When you purchase this theme, you get access to an entire training library that includes: ✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more✅  Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF✅ Downloadable Guides for planning and building your offersWhether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level!

A landing page, according to HubSpot's terminology, is a specific page, usually on a sub-domain with a form, and it's used to gate some kind of offer, like a guide, checklist, or webinar, to name a few.If you want to create a landing page that converts, it's crucial to know what type of information and sections of the page should be included. In this episode, John Aikin discusses the layout and wireframe of a proper landing page by giving a sneak peek into the wireframe methodology Web Canopy Studio has used to generate conversions and drive sales for clients across the globe.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

To build a strong talent pipeline, you must give people more than just proper compensation. They must also get a sense of belongingness and an opportunity to work in a healthy environment. John Aikin joins Kendra Prospero to share how they hired interns to create a pool of talented individuals in their company,Web Canopy. He explains how they gauge team performance, put core values into action, and give autonomy to every individual so they can grow professionally.Love the show? Subscribe, rate, review, & share! https://turningthecornerllc.com/podcast

The term "landing page" is often used interchangeably, leaving many people wondering what exactly is a landing page?The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form. The landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal.In this episode, John Aikin goes in-depth discussing how landing pages can be a powerful tool for growing your business through careful planning, thoughtful design, and ongoing optimization. John covers: The what and how of landing pages Landing pages in the context of HubSpot The benefits of using landing pages Landing page best practices And more! This episode is for you if you are looking for a complete guide to understanding, building, and utilizing landing pages to help your business create more conversions. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

In this episode of Agency Journey, Paul joins Gray to discuss what EOS is and how it significantly contributed to Fuelius' growth.Paul Earnden is the Managing Director at Fuelius, an agency that works with scaling companies to provide end-to-end customer journey solutions. Fuelius offers a full suite of services, including CRM enablement, inbound marketing, and web development, designed to help scaling companies grow. Topics discussed in the episode: How Fuelius started and why it is a sub-brand of Prodo. Fuelius' journey as a sub-brand and the challenges they faced as an agency. Paul's role at Fuelius as a Managing Director and Integrator. The difference between a visionary and an integrator and the importance of each role. The story of how Paul was first introduced to the EOS at the HubSpot Inbound Conference. A brief explanation of what is EOS? Their experience with the EOS survey and the start of their journey implementing EOS for their agency. Fuelius' implementation timeline, mistakes from implementing EOS, and the importance of involving the right people in the process. What is an accountability chart, and how does it differ from an organizational setting? How does the ROCKS setting look like for Fuelius, and what are ROCKS? How Fuelius creates a scorecard and sets KPIs The project management tool that Fuelius uses when they pivoted away from spreadsheets. Fuelius' Tech Stack - what tools are they using that are unknown? Launching Fuel Your Funnel Podcast and what's it about Plans for Fuel Your Funnel Podcast Presenting Sponsor: ZenPilotCheck out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.ZenPilot knows that you are tired of wasting time on trial and error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.So, what are you waiting for?Go to zenpilot.com to learn more.Resources mentioned in this episode: John Aikin's LinkedIn Web Canopy Studio's Website Paul Earnden's LinkedIn Fuelius' Website Prodo's Website Riverside's Website Harvest Website Subtrack Website Ninety.io Atlassian Jira Fuel Your Funnel Podcast Free 47-page Guide to Implementing ClickUp:This guide is packed with step-by-step instructions (and checklists) to help you implement ClickUp for your agency.We've put together a 47-page guide to walk you through the 5-step ClickUp implementation process that we've taken thousands of agencies through.

So many people talk about SEO, buying new tools, and adding all kinds of stuff to their websites like calculators and quizzes when they are looking for ways to generate more leads.  All that stuff is great and can be effective. But when it comes to bringing in new leads immediately these additions aren't going to move the needle.In this episode, John Aikin breaks down how copywriting (done the right way) can help you build a relationship with the people who are viewing your site and get them to take an action. This episode is for you if you are looking for effective ways to increase the number of leads your website is bringing in immediately. --------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

For most SAAS companies, their bottom of funnel call to action used for prospective customers is to push people on to a call with a salesperson. These companies don't realize that these people want to sign up for a product demo. Getting people into a product or sales demo takes people's guard down because they're there to see something really cool and valuable and don't feel like they are being sold to. Therefore, demos convert at a much higher rate than sales calls.But the sales demos we run are very different than watching a video on how to use a platform works or how to use a system.How you structure them and set these demos up is super important. In this episode, John Aikin breaks down the steps you should take to shift your sales calls into more effective sales demos.--------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Wireframes are a crucial component of any successful website build or redesign.In part 1, John Aikin talked through two major wireframe concepts: Where to get started How to start thinking about answering questions based on what people actually need In part 2, John goes through the process of wireframing a homepage using his tried and true methods. Along with that example, John shows the different sections someone could use as a starting point for any website framework they would like to build. This episode is for you if you have started to wireframe your website page and are having trouble moving forward with the different sections on the page. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

“How much content do I need to put out to generate more organic traffic and leads?”This is one of the most common SEO questions people tend to ask.People feel like they need to constantly create content and continue building a ton of stuff.In doing so, they often forget a crucial step. Creating Topic Clusters. By grouping your content into smart topic clusters and developing an internal linking strategy around the topic, you are able to do so much with very little. In this episode, John Aikin outlines the process and importance of organizing content in a way that helps people move in a natural buying cycle: awareness, consideration, and decision. This episode is for you if you want to improve your SEO processes and start optimizing your content strategy to help your content rank higher in search results. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Why do most marketers fail miserably today?The truth is that agencies and marketers alike are often not that great at generating and closing quality leads because they get lost in the stuff that should be considered ongoing maintenance.Most agencies will build entire proposals around nothing but services that exist in the attract phase of the flywheel.There's a significant flaw with this. That nobody really cares what the content you have on your website, what your buyer personas look like, what words you hope to rank for, or even how much engagement you are going to get on your social platforms - if you're not closing enough leads to make your business grow.In this episode, John Aikin discusses the main reasons marketers often overlook the core focus of generating leads and how to start shifting the way we view lead generation and the flywheel as a whole.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

We have to hook the audience like we're fishing, right? We have to hook them, or we're never going to get them in the boat. If we don't do our job of putting the correct information out there that catches their attention, that appeals to them, our efforts become a complete loss.But you shouldn't just stop there. In this episode, John Aikin uncovers critical actions you should take to successfully create a conversion, including compelling details for the:  Hook Story Offer Capture Nurture This episode is for you if you are wondering how to create more conversions with people in all different stages of the buyer's journey. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

One of the hardest parts of building a strong marketing machine is regular content production. Coming up with relevant content is not always easy. Building on the same topic over and over again is even harder. However, it doesn't necessarily have to be that way. In this episode, John Aikin dives into 3 keyword strategies for creating more content around 1 topic to help you revamp your SEO strategy. The strategies covered include:  Inspiration Related Searches Instruction Related Searches Implementation Related Searches This episode is for you if you are wondering how to create more content around the keywords your already rank for and improve your rank for similar terms. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment 

One of the great things about automation is that it eliminates so much manual labor and allows you to optimize your data with ease.There are countless things that you can do with automation when somebody fills out a form on your website.And if you're using a tool like HubSpot, there are so many simple workflows that you can set up to streamline your entire marketing and sales operation from the get-go.In this episode, John Aikin discusses 10 automation tactics that you can implement today, including:1️⃣  Onboarding2️⃣  Nurturing3️⃣  Lead Scoring4️⃣  Property Adjustments 6️⃣  Segmentation7️⃣  Deal creation8️⃣  Contact Assignment9️⃣  Followup Tasks

When we look at websites from a decade ago, we see websites that included a logo, section one at the top, section two in the middle, and section three at the bottom of the page. People decided that section one would have an image background. Section two is all white. And section three section will include a line that's all black. This used to work great. As the internet has evolved, so has website design.Truly successful websites help your prospects and customers as they move through your website to stay, engage, and have a great experience.In this episode, John Aikin discusses website design trends that do a fantastic job of representing your brand. The three major trends we're diving into include: Making sure that you are breaking the plane Creating a sense of flow throughout your pages Using real people that are experiencing success in your design  This episode is for you if you are looking for impactful must-have design trends for your website.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment 

The majority of content that you find on a website is generally centered around that company's product or services.We want to show people how cool our product is. We want to show how this service actually works. This feels like the right kind of information to show because why else would someone come to our website? The issue with this? We're not solving problems.The lion's share of people who hit our website are looking for the answer to their specific problem. Our content needs to address this by giving them a reason to stay and engage.When we're thinking about how to improve the conversion rate of our website, we must tell the story that focuses on the problems our products or services actually solve.In this episode, John Aikin goes into depth on evaluating the problems your customers need to solve and using that information to: ✴️  Capture the attention of new website visitors.✴️  Put ourselves in the shoes of our target customers to understand their issues.✴️  Build top and middle of funnel content for prospects in different stages of the buyer's journey.✴️  Shift all of our content from product-focused to problem-focused. This episode is for you if you want to shift the way you talk about your products and services to improve your website's ability to generate and retain more leads.------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment 

Conversion rate optimization is not something you do right away on your website. On the other hand, it's not something that just happens on its own, either. You need the foundation first before you can start thinking about improving the overall goals and improving the overall performance of what you're trying to accomplish.But once the groundwork has been laid, you can start to hone in on your existing content and find new ways to create quick wins that will lead to a high impact on your website's ability to generate leads. In this episode, John Aikin discusses strategies that you can implement today to start increasing your conversion rate without spending a dime on ads or other paid tools. We're taking a deep dive into:1️⃣  Utilizing different types of heat maps to understand how visitors are using our site2️⃣ The correct way to use exit intent pop-ups in an effort to tastefully provide value3️⃣  Identifying and optimizing your highest converting pages as the building blocks for your conversion machineThis episode is for you if you are looking for quick and straightforward ways to impact your website performance and generate new leads with content you already have.------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment 

What metrics should you be tracking to monitor your website and overall marketing performance?We are constantly asked, “what KPIs do you track on your website, what metrics matter the most?'' Today there are a lot of tools and dashboards that capture data of even the tiniest elements of any website. …And that is exactly why people get overwhelmed by data because they further complicate the process of knowing which metrics really affect your business.What metrics you should track will depend largely on what your business goals are. However, there are three fundamental KPIs that you may have been ignoring (and they are critical for your business!)In this episode John Aikin goes through those three metrics:

Businesses across the world spend a ton of money every year to fine-tune their SEO strategy just so they could drive more visitors to their website.But is it the only way to reach your qualified customers?Are there any other reliable, consistent, and cost-effective ways of reaching your qualified customers? Absolutely! In this episode John Aikin talks about the one simple funnel that can add considerably revenue to your business every month… and the best part is it is, it's extremely simple and easy to do.Here's what you'll learn from this episode, Why paid ads in the B2B world are done completely wrong (and how to actually do them them right way) The one crucial step every business misses while implementing their marketing funnels The four-step process of doing paid ads the RIGHT WAY which will result in increasing your booked calls/demos every month The exact numbers and targets you can swipe for your conversion rates and lead generation If you've been struggling with generating qualified traffic, then this episode will give you the solution that you've been looking for! -----View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment 

Whether you sell a product or a service, keeping the salespeople busy is a common problem that every business deals with. Regardless of the type of business you operate, there are three distinct phases every customer must go through before they become a paying customer.Generally, the most important phase in this process is booking a call or demo before entering the sales process. The problem is, most businesses do this the wrong way and never end up booking enough leads to keep their calendars full.We typically try to focus on the bottom of the funnel when it comes to marketing. However, we cannot neglect the top or even the middle of the funnel, which is where most of the leads are falling out.In this episode, John Aikin shares three important strategies that you can deploy to keep your sales team's calendars full with booked demos. We are going deep on: The number 1 reason why you're unable to convert more of your leads into customers.  The ONE THING you can do to resolve this immediately, and the three essential steps on how to do it efficiently. The exact process to add up to 50% more opportunities to your sales process. This episode is for you if you are responsible for getting calls on the calendar and need a new, fresh take on how to get traction.-----View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment 

Brand awareness is one of the most critical components to your marketing… Yet it's probably the hardest aspect of your job to measure. We are hardwired to think that brand awareness means buying huge billboards, large social media campaigns, astronomically high ad budgets, SEO everywhere, and more.But where does your website fit into this picture of building brand awareness? Does it play any role at all, if any?The answer most certainly should be a resounding "YES". In this episode, John Aikin is going to reveal a four-part strategy that's gonna make your website a potent tool in building your brand awareness and getting more customers.In this episode, you'll get to know:1️⃣  Why getting a bit “chatty” with your visitors is important to convert them into customers. And that one tip, which if implemented can deliver immediate results.2️⃣  How to leverage stories, and why thinking about design within those stories can empower your customers to stay with you for life.3️⃣  The single most important element to implement on your website to improve your brand awareness and how memorable you are.4️⃣  How to create a greater sense of belonging among your customers and why thinking about community is the next wave of brand building.Stick around, you're going to want to take notes on this one my friends! -----View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment 

The home page is generally the most visited page on your website. You have about two seconds to convince your visitors to stay before they choose to bounce. That means getting your home page to convert better leads is a huge deal. Unless you're a recognized brand in the industry, the weight of keeping the visitor on your website lies solely on your content and layout of that home page… So how do you make sure that it does its job effectively and within the 2 second time window?In this episode, John Aikin gives you a five-point checklist to ensure your home page's positioning and messaging stays congruent while delivering results.John breaks open: The one thing that a visitor notices the first time he gets onto a homepage and how to ensure it hits the

Planning on a new website or a redesign in the next year?In this episode, we're taking a look at the top 3 factors that you should consider when choosing the best platform for your next website. We're also going through the biggest trap of using free or cheap platforms, and why cheap is rarely the best option. Sticking with the wrong tools can have a drastic effect on the conversion rate of your website, and ultimately the growth of your business.John Aikin goes through the three main considerations for choosing the right website platform and what most people get wrong when evaluating what tools to use.(hint - platform features and cost are rarely the deciding factor!)In this episode, you'll get to know:

Today we're talking about flipping the flywheel - why you should be focusing on revenue first and what so many marketers get wrong about this. Host Tim Wirzburger is joined by special guest John Aikin, CEO and founder of Web Canopy Studio.

I get asked a lot about what it's like eating on the road. Were do I start? I almost had to make 2 podcasts about it. This week my man John Aikin from Web Canopy Studio joined me to talk about our week.I am going to Sweden! So feel free to suggest some ideas of fun stuff to do: info@johnscottallstar.comNew merch out now: https://www.johnscottallstar.com/shop

Welcome back to Dropping the Gloves with John Scott. You asked for it. So here it is. I am back with my friend John Aikin from Web Canopy Studio to talk about what went on behind some of my most talked about fights in the NHL. Thank you for listening! Feel free to reach out on Instagram @JHS_32 . My book is also available for sale on Amazon "A Guy Like Me". Thanks Guys!

This podcast is exactly what the title says. Not for the faint of heart. I am recording with my friend John Aikin from Web Canopy Studio this week. We talk about some of our worst bathroom experiences, how easy it is to steal an NHL player's room key, and the most epic prank I ever played in the NHL. Enjoy!Book - "A Guy Like Me" on AmazonFollow me on Instagram @Jhs_32Thanks Guys!

This week is a John and John episode. I went to visit my friend John Aikin at Web Canopy Studio to talk about all my predictions for this year's NHL season. John and his team help put out these podcasts and we had a blast talking about what I think is going to happen this year! We hope you enjoy! Please reach out on instagram and twitter if you have something you want to hear on the show! Thanks!@jhs_32And check out my book "A Guy Like Me" on amazon!

John Aikin répond à nos questions, il est le CEO de l'agence Web Canopy Studio et nous l'avions rencontré en novembre, lors d'une formation à Paris, organisée par HubSpot.  

Welcome back! It might be a hockey podcast but today we're talking football. I decided that we would film this year's fantasy football draft. It was a beautiful disaster that I can't wait for you to hear! I also talk with my buddy John Aikin from Web Canopy Studio. He is my neighbor and helps produce these podcasts for me every week. We talk a little smack about everyone's picks and find out what the best strategy might be this year. Welcome to football season!

In this episode of Inbound Agency Jounrney, Andrew chats with John Aikin from Web Canopy Studio about how to grow slow and smart by thinking outside the box and using introductory services. Enjoy!