Podcasts about why starting

Patrick Burke is the Managing Partner of Burke & Schindler PLL and Concentric Wealth Management. Passionate about helping entrepreneurs start, grow, manage, and build valuable businesses, he has advised more than 200 successful start-ups, and is an expert across multiple disciplines including mergers and acquisitions, business financing, and deal structuring. He's on the Board of Directors for SMS Holdings in Nashville and UASI in Cincinnati and maintains Series 7 and Series 66 Securities licenses. He lives in Cincinnati with his wife and is an avid swimmer, cyclist, drummer and grandfather. His new book is The 10 Biggest Business Mistakes And How To Avoid Them. What You'll Learn: THE IDEA: A veteran business advisor came up with 8 key questions every aspiring business owner needs to ask, based on his own experience with hundreds of clients. These are the questions that reveal the truth behind the dream. THE WHY: Starting a business isn't just about having a great idea. Successful business owners have the constitution to handle tremendous risk and a competitive streak that's unremitting. More importantly, they know that about themselves. THE ACTION: Asking these 8 questions provides any businessperson with the opportunity to take a hard look in the mirror and avoid a potentially tragic mistake. The questions will show if they have the factors it takes to succeed.

Small business owners, coaches or entrepreneurs in all fields, including the health and wellness field often get stuck when starting or running a business. It involves so much pressure and uncertainty that many times they get paralyzed, don't know where to go or just don't know what's getting in their way. This also affects their plans and efforts to create content online and build their audience. Today, Trudy Rankin helps us with these problems. Trudy provides entrepreneurs with training to start and grow their online business and she also helps people start or transition to online businesses. Trudy will tell us about common reasons business owners feel stuck or overwhelmed and what you can do to tackle and overcome those issues. She'll also tell us about the mindset shifts needed to create content that resonates with your audience and that will help you establish a relationship and build a community around your message. Why do people get stuck in the process of starting or running online businesses? You want to try and help everyone. It's very difficult to be clear in your marketing messages if you don't have a clear picture of who you want to help. You can't apply one method for everybody. Having a specific skillset and type of assistance won't work for everyone. There's a common saying that goes “If you're trying to help everybody, you're actually helping nobody.” Your offer and your audience are not a good fit. Take a look at what you're doing, who you're talking to and who you're trying to help. Sometimes, there isn't a good fit in terms of your audience and the solution you want to offer. This is because you just assumed that what you have to offer is actually what people want and need but you never really asked. You haven't done your due diligence which is to go out and actually talk to people, ask what they're struggling with, or what the problem actually is. Failing to offer their clients more than what they need. You might be serving your customers really well in terms of what you're doing at the moment but you fail to recognize that they have successfully managed to overcome the problems that they were dealing with. Now that they're ready to take the next leap themselves and your business isn't offering them that next solution, then you're failing to grow with your customers or offer them another product or service that's going to help them deal with their next challenge.      4. Waiting too long to bring more people in to take the load. If you are trying to do everything in your business, you're going to be good at a few things but you're not going to be good at everything. You should focus on what you do best and hand over what you don't do well to somebody who's better at it. It's well worth the money to spend to pay people to do that work. Having a ME-centric approach to business could be the cause of your downfall The whole concept of a me-centric approach to business is what actually causes businesses to fail. It'll cause you to fail much more quickly than you would expect. If you don't understand what your customer needs or if you don't bother listening to your customer then you're assuming that you know best for your customer. You just jump in there and do whatever you think is what they need but most of the time that isn't what they need. We have to recognize that we do need to listen to our customers. Ask your existing customers their current struggles, ask your potential customers why they didn't buy and really listen to them. You actually have to make a point of getting them to talk about themselves, listen to what they're saying, and really focus on what they're struggling with. Ryan Levesque practices the Ask Method and he's really good at figuring out what people are looking for and need. He's actually helped to build a number of online businesses very successfully. He has written a couple of books, one's called Ask, and another called Choose. Choose is all about how to go out there and choose the right business model for your business. Ask is all about how to understand your customers better. He has a lovely method that he uses, that reinforces that whole concept of go out and listen to your customers on a regular basis, go out there and ask them how you can help, what is it they're struggling with, what would they like to see from you, and how would they like you to help them. Shifting from a selling to a helping mindset. When business owners or coaches find out who their audience is and have narrowed down to their niche, they tend to start creating content that focuses only on their services and what they can offer and sell, instead of how they can help the potential client or audience. You need to start shifting from this selling mindset to focusing on giving value to your audience in order to attract leads. When you're building your customer base and you're wanting to attract people to you and your business, you need to build a relationship first and foremost. You build the strength of relationship by the value that you're providing to the other person. It's the key to everything. If you're providing something that people find so valuable, that's helping them address the issue that they're dealing with, and they get to the point where they know, like and trust you, they will be delighted to hand you their money. In fact, they'll be frustrated if you don't have your system set up to make it easy for them to give you their money. It's just really critical. In looking at your content, first of all, you want to make sure that you stop with the “me, me, me” stuff, and start using words like “you” and ”your” in your copy. Make sure that the voice of the customer and your content is actually matching. What people are saying and thinking about the issue that they're dealing with and how they're feeling about it needs to reflect their voice, their mental state, how they're feeling in the moment about the issue that they're dealing with. You want people to look at your content and instantly recognize themselves. Your content should be a mirror of how people are thinking in their head about the problem that they're dealing with. Tips for online business owners on building relationships with their audience. Use keyword research Think about the problem that people are facing. Scribble a list of words or phrases people are using to find help for that problem. Let's scribble down a list of what we think those are. Jump onto Google or any keyword research tool and start looking to see whether or not those words are what people actually use. Start there to check that you've got the words right and that you have the Longtail keyword phrases correct. Supplement your keyword research with some research You can jump onto Amazon and use the same keywords that you used on Google but you look for books. Focus on books, look at the reviews and look for the emotion words in those reviews that reveal how people are feeling about the help that they got or didn't get from a particular book or particular thing. Start talking to people You start out researching from online resources so you get a handle for what people are thinking and feeling. Then you go out and you start talking to people and specifically ask them. The ASK Method® has a specific framework that you can bring to the table that makes it a lot easier to get started with these types of conversations. Because you can easily start out a conversation in terms of finding out what people are thinking and feeling. You can send out an email and ask people just one question. You can do it in an email, face to face, on a Facebook group that you're a member of, you can do a post where you're asking the question and you can ask people to respond. There's lots of ways that you can connect with people, and basically find out what it is that they're dealing with. Just that act of reaching out to people and asking them makes them feel valued. It helps to build that relationship and helps them feel as though you're listening to them and that you actually care about what they have to say. And that's going to go a long way towards them going “Okay, I've talked to them about what my problem is, I think I think they have a pretty good understanding of what I'm dealing with. Maybe they can help me.” The most powerful question you can ask One of the most powerful questions you can ask is "and what else?"  It's going to give you a lot of detail and depth. It's a good question to ask. When it feels like people are kind of coming into the end of what they're having to say, or you feel like you haven't dug into, or they haven't kind of told you as much as you need to know, just ask “What else?” Benefits of the Online Business Lift Off Program Here's an invitation from Trudy to go into her Online Business Lift Off Program: “With our online business community, we provide people with a lot of support and help them break down the barriers that they're facing as they're trying to progress their business and grow it and set it up. We have small group coaching sessions, tech support sessions, and master classes once a month where we bring in experts, and we talk about specific areas of business and business growth. We also have a community of people who are very supportive and affirming, and are there to help you make progress with the things in your business. The program involves a lot of actual lab interaction. It's not just watching pre-recorded videos. It's actually interacting with a community of people, with live breathing human beings. We also do have pre-recorded training modules. We also have our forum where you can post questions and ask for feedback and the things that people need when they're trying to solve problems within their business as they're growing it.”   Have you experienced getting stuck in your entrepreneurial journey? What steps did you take to mitigate the situation? Please share your thoughts with us at audiencecoach.com/contact and also on Instagram at @audience.coach. Links: Online Business Launchpad Podcast Episode 31: Why Starting a Podcast Could Be The Best Thing For your Business Since Sliced Bread with David Perez Online Business Lift Off Website Trudy Rankin LinkedIn Ryan Levesque Website Related Episodes: Building an Audience Takes Time — How Long Should I Wait for My Show to Give Results Build An Audience First—Offer Your Products And Services Second How To Create an Audience Persona – 7 Tips Your Content is All About Your Audience

Hilary shares the backstory to her recent Washington Post article, “Why Starting a Podcast Can Be a Smart Career Move.” She shares the inspiration for the article as well as some of the intended and surprise benefits of podcasting. If your smartphone, streaming video, or social media use ever bums you out or feels like a distraction, grab your copy of the 2020 Technology Manifesto to get clear on your values and commit to a better, healthier relationship with technology in 2020. Download it here.  Hustle & Grace FB group: https://facebook.com/groups/hustleandgracewithhilarysutton/ Instagram: www.instagram.com/hilary.sutton Twitter: www.twitter.com/hilarysutton Facebook: www.facebook.com/hilarysutton 

Steve Chou of My Wife Quit Her Job shares what to do when starting a business becomes a lonely path. Episode 437: Why Starting a Business Can Be a Lonely Path and What You Can Do About It by Steve Chou of My Wife Quit Her Job. Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com The original post is located here:  and  Thank you to TextExpander for sponsoring! Create short codes/snippets for anything you type or send frequently. Get 20% off by visiting:

For all the hand-wringing and consternation over certain things in Rockies Land, your strong, fighting costumed Colorado baseball men are five games over-.500 and positioned well right behind the D-backs in the National League West. The Giants are old as heck, and the Dodgers are dealing with injuries to just about anyone who has set foot on the field at Dodger Stadium. The Rockies, despite a struggling lineup and struggling bullpen, won six straight prior to a series-ending loss to the first-place Angels. Why? Starting pitching. The Rockies' starting rotation has been nothing short of brilliant over the last two weeks, featuring the best staff ERA in the big leagues. We'll discuss.The main theme of this week's episode is patience. The age in which we live, especially due to Twitter, makes it so we have to freak out at everything in the instant in which it happens. A baseball season is anathema to that. The 162 games of a baseball season are a looooong marathon, and being at five games over the .500 mark seven weeks in is a good thing because -- if sustained -- by midseason, that puts you at 10 over, and by August you're 15. See what we're getting at? The Rockies have played far from their best ball, and they're still getting good results with a good Brewers team coming to town for the weekend.And yes, we talk about Ian Desmond and why it's OK to feel bad for a guy who's struggling at his job even if he makes a considerable amount of money. It's the 132nd episode of the Purple Dinosaur Podcast! Toss it on the grill for a Mother's Day barbeque!

How do you get an e-commerce small business off the ground? What steps are necessary to help it grow and thrive as you build the brand and consider business partnerships? On this episode of The Amazing Seller, Scott sits down with a guy named Matt who has been an avid TAS follower. Matt is in college and he is doing a project that requires him to interview an entrepreneur and really dig into why they’ve succeeded and the lessons they’ve learned along the way. This episode is a recording of that interview/conversation between Matt and Scott. You’ll hear them cover a wide range of subjects regarding small business success, family life, and much more - don’t miss it! Where does your audience hang out? If you want to reach your target audience, you’ve got to go where they are spending their time on the internet. For example, if you are trying to reach NFL enthusiasts, consider targeting NFL team’s fan pages. Go where your audience hangs out, don’t expect them to come find you! On this episode of The Amazing Seller, Scott explains his strategy for investigating where his prospective customers spend their time and how he begins to market to them and get them into his email or launch list. If you want to know more about this topic, make sure to listen to this episode! Don’t neglect a launch list! One of the best ways to connect with your customer base is with a launch list! If you’ve been around the TAS community for very long you know this is something that Scott wants all of his TAS followers to start working ASAP. It may sound difficult and complicated but it doesn’t have to be that way. On this episode of The Amazing Seller, Scott shares how you can get started building your launch list or an email list if you’ve already launched to connect with your customers in a way that communicates that you want them to be involved in the brand you are creating. Find out how to get started on this episode! Is going into a business partnership worth it? Business partnerships carry all sorts of connotations. There have been really successful ones and there have been many that have ended in lost friendships, estranged family members, and costly legal battles. In light of that information, you might find yourself wondering if pursuing a business partnership is really worth the risk. On this episode of The Amazing Seller, Scott discusses his experiences with business partnerships, both positive and negative. He shares helpful insights for leaders like you to consider so you have more information going in than he had when he started his small business journey. Make sure to listen to this episode! Do you know your WHY? Starting a small business can be one of the most difficult you’ll ever experience. That’s why leaders like you need to know deep down WHY you are getting into this adventure. Do you know what your WHY is? What is that deep down motivation that is fueling your desire to launch out into uncharted waters? Once you’ve identified what that reason is, do everything you can to keep it in front of you as you go on this journey. It will help keep you focused and put even the most difficult moments into a proper perspective. To hear Scott dive deeper into this topic, make sure to catch this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:30] Scott talks about that decision to leave his job and start a business. [13:00] Running into moments of doubt. [16:00] The role of kids and family life while running a small business. [27:00] Why you should have two approaches to selling products on Amazon. [37:30] What is the best strategy to get started? [42:00] Find out where your audience hangs out and how to launch a giveaway. [50:00] How Scott has built a business around TAS. [54:00] What is the best way to go into a partnership? [57:00] How to structure a new business and partnership when selling on Amazon. [1:04:30] Make sure you know your WHY! RESOURCES MENTIONED IN THIS EPISODE Make sure to check out TAS Episode #300 - HERE Don’t miss all the TAS resources on how to build a list - HERE Connect with the TAS Facebook Community - HERE

If you've ever wanted to get more done, finally achieve your dreams or help lead your team toward your goals, then do we have the Coaching Habit show for you! Today I'll be talking with Michael Bungay Stanier, Rhodes Scholar, First Canadian Coach of the Year, author of numerous best-selling books, including a #2 book on Amazon, End Malaria, another great book, Do More Great Work, and a fantastic book to help you ask the most important questions of yourself and your team, The Coaching Habit. And that's just what we'll be talking about today, saying less, asking more, and changing the way you lead and do things forever. That plus we'll talk about a glint of goldfish, the danger of advice, synchronized nude male modeling, why Pierce Brosnan jumped off a dam, the danger of shovels, when will rhetorical questions end, and what in the world happened in Budawang National Park! Habit Building, Life-Changing Self-Improvement & Self-Help Topics Include What you need to ask when you're saying yes to things How does the universe help nudge us in a good direction What is Box of Crayons? What cyclists Greg Lemond and Laurent Fignon and the Tour De France has to do with anything What's it mean to go around on auto-pilot How do we build a habit How to use structures to really help you Why Malcolm Gladwell's 10,000 hour rule isn't true What we can learn from Leo Babauta and Zen Habits What we can learn from Charles Duhigg and the Power of Habit What's a 60 second habit? How to make meditation a habit, or how to meditate on a regular basis (or any other spiritual practice) What does it mean get mindful of a habit What's it mean to step away from good work and step toward great work What can we learn from Debbie Ford and the Dark Side of the Light Chasers What we can learn about Practicing Deeply What we can learn from Daniel Coyle and The Talent Code Importance of getting out of your comfort zone What in the world barefoot running has to do with coaching and improving your life What's the nature of feedback and Anders Ericcson What's the importance of the question ‘what's on your mind' What's the importance of the question AWE – And what else? What's the Columbo question? How do we focus on the real problem, not the first problem? Why Starting with Why (Simon Sinek) may not be the right way to go How do you determine the real challenge for yourself? What's it mean to get comfortable with silence What's a really important question to strategize for our lives? Why you need to ask what you really want? How meditation can help you get to a place of understanding oneself How mindfulness and meditation can help you put the spotlight on yourself What's the importance of a mastermind group How morning pages and journaling can help The strategic importance of the learning question ‘what's been most useful for you' Go to thecoachinghabit.com – ton of free resources Michael B. Stanier on How to Build Habits for Success & Happiness! Business | Career | Fitness | Mindfulness | Meditation | Spiritual | Spirituality | Inspiration | Motivation | Inspirational | Motivational | Self-Improvement | Self-Help | Inspire ichael Bungay Stanier Shares How to Build Habits & Set Yourself Up for Success to Lead an Inspired Life! Business | Career | Fitness | Health | Mindfulness | Meditation | Inspiration | Motivation | Inspirational | Motivational | Self-Improvement  | Self-Help | Inspire For More Info Visit: www.InspireNationShow.com

What if your customers marketed your product for you everywhere they went? That would be amazing, right? That's exactly what happened to Katie Alarid when she created her adorably unique baby turbans. Immaculately accessorized babies were marketing her product all over the country, and her business has grown enormously in less than two years' time! Katie's turbans are now in 23 boutiques, and she sells even more of them from her own online shop.  Is there a product you can create that would market itself? Can you make something so unique, eye-catching, or useful that people can't help but talk about it? I think you can! On the Podcast 01:10 - See A (Tiny) Need, Fill A Need06:21 - A Business is Born08:04 - Getting Into Boutiques12:00 - Driving Online Traffic14:48 - Instagram Strategy = Cute Babies20:40 - Why Starting with Wholesale has Made Katie Successful in Retail24:43 - Honoring Boutique Owners28:59 - The How + Why of ReBranding32:52 - BluTaylor’s Preemie Program39:07 - Why 'BluTaylor'?41:06 - Katie's Adorable Mom Moment (Her tiniest business partner!) Press Play on the Podcast Player below to hear from Katie and learn how to get your customers talking too! See A (Tiny) Need, Fill A Need On the day Katie’s little girl came home from the hospital, she promptly threw up in her hospital-provided hat which sent Katie scrambling to find a replacement. Katie insisted on keeping her daughter’s tender head covered and protected from germs, so she whipped up a creation with some extra fabric and her unique design was born. Visitors later that day commented on how cute the ‘baby turban’ was, and Katie’s business was inspired. (We just love how Katie saw a need and filled a need in the same afternoon!) Seriously, how cute is this?! A Business is Born Someone suggested to Katie that she ask a local shop in town to carry the baby turban. While the compliments of friends and family are great, Katie wanted that ‘real live stranger’ factor we mentioned in Episode 127. Being a savvy business mom, Katie made her sales call with her adorable daughter in tow. And of course, her baby was wearing a product sample. That did the trick! That shop placed their first order and, from there, word-of-mouth helped Blu Taylor organically spread. Katie and her husband also decided to purchase a website to establish their brand's online presence. Getting Into Boutiques A boutique owner 70 miles away from Katie picked up the baby turban and quickly contacted other boutique owners about carrying the item. During a Holiday House Junior League event in Little Rock, Blu Taylor set up a booth and sold turbans. Customers from that event - with their little girls modeling the turban hats all over their towns - actually brought the word back to other wholesalers in their areas. Talk about organic growth! Every time a customer goes outside wearing their adorable turban, the company grows. People can't help but talk about how cute little girls look in these unique hats. They stand out! Blu Taylor is currently in 23+ boutiques, but surprisingly Katie finds that her online retail storefront is stronger in terms of sales.  Driving Online Traffic Katie finds that Instagram is a great driver of online traffic for her business. She sends her Instagram photos to Facebook and Twitter, responding to comments on all platforms promptly. Katie believes that her product is unique and something customers are excited to talk about. A testament to the strong word-of-mouth referral Blu Taylor enjoys is how her products have spread to new markets. Katie notices that if she receives an order from a new state, like Oregon for example, in a few weeks she’ll receive more orders from that state. Once again, as that Mama's little girl is spotted all over town in her unique accessory, other mamas ask her about it and promptly head online to get their own! Katie has personally experienced the ‘Wow!’ factor of her own product. Her husband jokes that their daughter needs to take off her baby turban in stores so they can get through shopping quicker... otherwise everyone stops them to talk about that adorable hat! Instagram Strategy = Cute Babies Katie sees the largest portion of her online traffic come as direct traffic via Instagram. In addition, people see her brand name on Instagram and then type in her website directly or search for her on Google. Katie has several tips on how she makes consistent sales with Instagram. Post consistently. Consistency is key when it comes to Instagram. Katie tries to share at least three pictures a day. Her tip is that every 6 to 9 posts should display a complete representation of your company. For Blu Taylor that means sharing pictures of their products and preemie program, sharing photos from happy customers, and providing general information about their brand. Katie says it is important to plan out an Instagram strategy. Make connections using Instagram’s ‘Explore’ search. Katie suggests using the ‘Explore’ search on Instagram. Katie would use this feature to find moms who just had a baby girl, liking and complimenting them. Or she reaches out to moms who may be in the NICU, offering to send a preemie hat to their baby for free. Don’t be afraid to recycle posts. Katie doesn’t follow a strict system but, generally, while thumbing through old images if she sees one that garnered a lot of likes she will reuse that image. Katie’s philosophy is that the people who saw her Instagram post at 7pm 2 months ago won’t be the same people who see her post at 8am 3 months from now. Makes sense! List your website in two places. Interestingly, Katie will put the text of her Web address (www.BluTaylor.com) at the bottom of many of her Instagram posts. Her analytics suggest that visitors are leaving the app and manually typing in the Web address into their mobile browsers. What a great idea to have your website in two places, profile and post! Regardless of whether that post link is clickable, people see your web address one more time and it sticks in their memory even more. Why Starting with Wholesale has Made Katie Successful in Retail Katie has experienced nice profitability with both retail and wholesale, which you don’t often see with a handmade business. BluTaylor began as a wholesale business, selling their hats in bulk to various boutiques, and eventually began to sell their hats online in their own boutique and at shows. Katie finds that women usually don’t give themselves enough credit for their time and skills when setting prices. BluTaylor operates by setting their retail prices after a wholesale price is set. This ensures that the business is profitable no matter who they sell to - boutique owners or direct to their customers. Starting out with distributing her products in boutiques has really helped Katie’s pricing model. With boutique prices on her baby turbans in place, Katie already knows what a healthy profit margin is for her product and can set the retail price accordingly. Katie has also found that doing some market research has helped her set retail prices. She asks her customers how much value they place on the product and then sets prices accordingly. Honoring Boutique Owners Katie’s business model really values boutique owners. Initially, BluTaylor did set a lower wholesale price, but as the cost of production grew, Katie found that she needed to increase her wholesale prices to make her business work. It was scary, but she had to approach her wholesale accounts to let them know about the price increase. Katie found that moving up both wholesale and retail prices incrementally softens the news of a price change. Though Katie feared many boutique owners would bail ship, only one account decided to not carry her baby hats out of 23 total. That one lost account is easily worth it considering that Katie's time and talent is now properly valued, and her business is sustainable. Katie's philosophy when dealing with boutiques is that no other person in their business will be buying their products at the level boutique owners will. She wants to give her boutique owners respect, so she will never undercut them on her own site. It's truly a smart, and caring strategy, if you think about it. Eliminate cross-competition and everyone wins! I just can't even! Too cute! Rebranding: The Why + How When BluTaylor was founded in the summer of 2012 with a different business name, ‘Baby Turban’. The phrase accurately described her product and was easy to remember. (Katie still owns the trademark on that name.) As word spread about her adorable baby turbans, customers wanted the product in larger sizes for their older children, and even for themselves! Creating a ‘Baby Turban’ kids' line felt off. And Katie found that older customers were hesitant to wear a product with the word ‘baby’ in the name. To make her brand more accessible, ‘Baby Turban’ became BluTaylor. In a smart move, Katie bought multiple domain names with iterations of both business names, and linked them to the new site, BluTaylor.com. Katie did not notice a decline in sales after her rebrand, and made it a point to share information about the re-brand for several months in all of her packaging and on social media. Katie’s customers are so loyal that she even had one contact her in a panic: “There’s a new shop called BluTaylor and they stole your design!” Katie had to laugh. What a dedicated fanbase! BluTaylor’s Preemie Program When Katie’s son was born, he spent four days in the NICU after a high temperature scare and rush to the ER. While their time in the NICU was short, she felt for the many families who experienced much longer NICU stays. As Katie developed her baby turbans, she realized that the unique design snugly fit the head of a preemie very well. She challenged herself to create a hat small enough for a micropreemie and succeeded. Since the skin of a micropreemie is so incredibly sensitive, they are only able to wear a few pieces of clothing - like hats. After creating the micropreemie version of her hats, Katie sent a few to families at their local NICU, and a BluTaylor tradition was born. BluTaylor custom makes baby hats for families who request one on their website. The hats are a gift. Since no mom is really prepared for the arrival of a premature baby, Katie wants to bless the families with a needed item. Something as simple as providing a cute baby hat creates a sense of normalcy for the families, and gives them hope. Why ‘BluTaylor’? ‘Blu’ stands for blue, the color of hope. And ‘Taylor’ is a fun way to represent tailor-made. With each hat purchase, a preemie-size hat is donated to a family with a daughter in the NICU. Katie knows that many moms in one local hospital received a hat via BluTaylor’s preemie program. A nurse contacted Katie to thank her for the donations, and said their NICU looks like a runway with all these en vogue baby girls! Katie's Adorable Mom Moment Katie’s youngest daughter, Charlotte, was the inspiration for Blu Taylor and has worn her mom’s adorable creations from day one! You'll have to tune in to hear about the adorable move she does because she's just so used to serving as a product model. It's too funny and too cute! Find Katie Online! BluTaylor.comInstagram: @shopblutaylorFacebook: BluTaylor