Audience Coach | Build Your Audience as a Health and Wellness Coach

In this episode, we'll explore the concept of a content calendar and why it is a valuable tool for planning, scheduling, and organizing your content. Whether you choose to use a printed calendar, a spreadsheet, or an app, the purpose remains the same: to serve as a roadmap for your show, allowing you to visualize the past, present, and future of your content.Key Ideas:Importance of Having a Content CalendarStrategic Thinking and Planning AheadTracking and Organization

In this episode, we'll be discussing the importance of show notes for your podcast. Show notes serve as a complement to your episode content and offer several benefits, including improved SEO, directing listeners to your website, sharing resources and other episodes, and capturing your audience's attention by giving them a preview of what the episode entails.Key Ideas:Show notes contribute to better SEO by providing additional written content related to your podcast episode.They serve as another piece of valuable content that can attract and engage your audience.Show notes act as a way to lead people to your podcast's webpage, increasing traffic and visibility.They provide an opportunity to share resources and guide listeners to other episodes, encouraging them to explore more of your content.Show notes help attract your listener's attention and give them a clear understanding of what the episode will cover.Resources:https://rachelcorbett.com.au/blog/podcast-show-notes/https://www.thepodcasthost.com/websites-hosting/creating-great-podcast-shownotes/https://convertkit.com/podcast-show-notes

In this episode we'll discuss the five essential things you need to start a podcast. Whether you're a beginner or an experienced podcaster or a beginner, these key ideas will guide you in launching a successful show. We'll explore the importance of defining your specific audience and topic, creating a content calendar, and developing a marketing plan to help you reach and engage your listeners effectively.Key Ideas:Define Your Specific Audience and TopicGet a good hosting serviceCreate a Content CalendarDevelop a Marketing PlanInvest in Quality Equipment and Recording Setup.Engage with Your Audience

Today we'll dive into the concept of shifting from consuming content to creating content for your business and audience. In a world filled with endless streams of information and social media platforms, it's easy to fall into the trap of passive content consumption. However, we'll explore why it's crucial to break free from this cycle and embrace the challenge of generating valuable content that resonates with your audience and fuels the growth of your business.Key Ideas: Social media and doomscrolling The Excess of Content Consumption The Challenge to Create New Content. Overcoming Resistance and Taking Action Benefits of Content Creation for Your Business

If you're a coach or entrepreneur just starting out, it's crucial to prioritize building an audience and creating content from day one. While word-of-mouth is valuable for making yourself known and generating leads, taking control of your visibility, reputation, and authority through content creation offers unique advantages. By earning trust, showcasing expertise, and fostering a community, you can attract and connect with potential clients, making the process of selling services or products more organic and meaningful.Some of the ideas we mention in this episode: The precise moment you should start building your audience. Choose a content format that resonates with your audience and provides value, such as blogging, podcasting, or video. Don't rely solely on social media platforms; create a foundation for your content strategy on channels where you have control. You already have value to offer, even if you don't consider yourself an expert. Building your reputation takes time. Creating content promotes self-growth, self-reflection, and constant learning.

In the world of podcasting, success extends beyond captivating content and top-notch equipment. Understanding podcasting's legal aspects is crucial to safeguard yourself, your guests, and your audience. There are four key legal areas to consider, even when things are running smoothly. From contract governance to guest releases, protecting hosts and guests is paramount. Red flags in selecting guests, content disclaimers, and guarding against defamation are all essential for responsible podcasting. Remember, hosts can be liable for false statements, emphasizing the significance of presenting multiple perspectives to avoid an echo chamber. For business podcasters, three key tips can pave the way to success. So, let's explore the podcasting world responsibly and stay legally informed! Gordon joins the podcast. 1:15 Gordon's background in the entertainment industry. 3:00 The blue ocean strategy for podcasting. 5:00 Why should people care about the legal side of a podcast? 8:00 The four categories of legal issues. 10:40 Nothing bad happens when things are going well. 13:05 State which country or state law will govern the terms of the contract. 15:10 How does a guest release protect both the host and the guest? 17:10 How to buy the best recording equipment? 19:50 Red flags to look out for on a potential guest. 21:40 The content of the show and disclaimers.24:15 How to protect yourself against libel defamation. 26:45 Hosts and producers can be held liable for false statements. 30:05 The importance of giving voice to multiple sides of an issue. 32:30 The danger of becoming an echo chamber. 34:20 Three key tips for running a podcast for business. 35:50

Audio quality is important to your podcast, just like a professional look is important to your business. To implement these changes for improvement, my team and I have created a list of some of the most common issues that affect the quality of your show and how you can easily avoid them or fix them. 

In this episode, we delve into the importance of knowing your audience and creating an audience persona for your content. Addressing a specific audience can greatly impact the success of your podcast, YouTube channel, or any other form of content creation. By understanding who your audience is, their needs, and how they benefit from your content, you can tailor your message to resonate with the right ears. Key Ideas: Every piece of content should be about your audience, not about you. Defining an audience persona helps you understand who will engage with your content, why, and how they benefit from it. Audience personas go beyond basic demographics and involve understanding their challenges, fears, values, and priorities. Constantly update and refine your audience persona through ongoing dialogue with your audience. Engage with your listeners through social media, emails, and surveys to gather direct feedback and improve your understanding. Creating an audience persona helps you provide ongoing value to your audience and enhance your content creation practice. Have you created an audience persona or buyer persona for your content or business? Share your experience and effectiveness of this approach with us. We would love to hear from you

Have you ever wondered what it takes to start and grow a successful podcast?  In this episode, I had the pleasure of speaking with Josh Nielsen, the co-founder of Zencaster, a podcasting platform designed to simplify the podcast creation process. Our conversation covered a wide range of topics, from the tools available for podcasters on Zencastr to the future of AI in podcasting. We delved into the challenges faced by new podcasters, the importance of ease of use, and strategies for effective promotion. We began by discussing the comprehensive solutions offered by Zencaster. The platform provides studio-quality audio and video recording, automated editing tools like smart filters, and foundational audio enhancements such as dynamic range compression and noise gating. What sets Zencaster apart is its integrated hosting service, making it seamless for podcasters to create, produce, and publish their content. Josh also highlighted the Zincaster Creator Network, which allows podcasters to monetize their shows, even if they have smaller audiences.We touched upon the technical side of recording, acknowledging that not everyone has access to high-end equipment. Zencaster is actively addressing this by launching a mobile app on iOS, making podcasting more accessible for those who prefer using their phones. The focus remains on providing an easy and efficient experience for podcast guests, ensuring they don't need to be tech-savvy to participate.Key Takeaways: Zencaster offers a range of podcasting solutions, from recording to monetization, making it a valuable tool for creators. Mobile accessibility through a forthcoming iOS app will simplify podcasting for those using smartphones. AI and machine learning are transforming podcasting by enhancing audio quality and transcription accuracy. Start your podcast journey without waiting for perfection; you'll learn and improve along the way. Consistent audio quality is crucial for a seamless podcast experience. Focus your promotional efforts on a select few platforms before expanding. Resources: Zencastr

Are you considering starting a podcast for your health and wellness practice? Wondering if it's worth the time and effort? In this episode, we explore the undeniable benefits of creating a podcast as a coach in the health and wellness field. From inspiring your audience to building a community, establishing authority and trust, educating your listeners, generating qualified leads, and enhancing your engagement with current clients, we dive into the multiple advantages that a podcast can bring to your practice. Inspire your audience and establish an emotional connection through valuable content. Build a community where listeners can connect, share experiences, and learn from each other. Establish authority and trust by providing high-quality content that positively impacts your audience's lives. Educate your audience by addressing frequently asked questions, breaking misconceptions, and reducing resistance to your services. Generate more potential customers, or qualified leads, by building trust and addressing doubts through your podcast. Please remember to subscribe, rate and review!Need tools and resources to make podcasting easier? Get everything you need here: https://talkingsilkworm.com/resources/

Fear of failure often hinders individuals in both business and content creation. We discuss how this fear can prevent us from reaching our goals and the apprehension of being judged or causing a negative impression. Inspired by a lesson from Gary Vee, we explore the concept of intentionally screwing up as a means to overcome this fear and make progress. Fear of failure and its impact on individuals in business and content creation Gary Vee's lesson on intentionally screwing up as a powerful strategy Challenging the notion that failure will lead to the end of the world or the collapse of businesses and lives Recognizing that failure is a natural part of life and doesn't define our worth or potential The role of our minds and emotions in amplifying the fear and causing us to hide from potential failures Encouragement to face the fear by purposefully failing and experiencing the consequences Emphasizing the importance of planning and preparedness when intentionally failing Overcoming fear and allowing it to propel us forward in taking action, such as recording a podcast episode, sending a cold email, or doing a live stream

In this episode, we explore the significance of free speech within the realm of podcasting. While many online spaces are subject to increasing regulation and censorship, podcasts continue to provide a platform where free expression can thrive. However, it is crucial to exercise this freedom responsibly. We delve into the impact of companies regulating speech for brand and sponsor-friendly messages or aligning with specific agendas. Additionally, we discuss the ease with which social media and tech companies can silence voices they dislike. This control over speech affects not only prominent figures but also creators across the internet, who fear the repercussions of even the slightest possibility of offense. Join us as we explore strategies to reclaim the power of free speech. The importance of exercising free speech responsibly Companies regulating speech to cater to brands, sponsors, and specific agendas Tech companies and social media platforms exerting control by suppressing voices they dislike Fear of offense leading to self-censorship among creators and individuals Stagnation of thought at both small and large scales due to fear Overcoming the fear by refusing to yield and engaging in difficult conversations Recognizing that getting canceled will not silence only one voice, but many others as well

Shownotes:In this episodewe'll explore the significance of having a good microphone for your podcast. A high-quality microphone can greatly impact the overall audio production and listener experience. We'll discuss the advantages of using a dynamic microphone over a condenser microphone and provide some microphone recommendations to help you make the right choice for your podcasting needs.Key Ideas:The Importance of a Good Microphone: A good microphone is essential for capturing clear and professional-quality audio, enhancing the overall listening experience for your audience. It contributes to the credibility and professionalism of your podcast, leaving a positive impression on your listeners. Dynamic Microphone vs. Condenser Microphone: Dynamic microphones are highly recommended for podcasting due to their durability, versatility, and ability to handle different recording environments. They are less sensitive to background noise and produce a warm and natural sound, making them ideal for capturing voices in a controlled studio or home recording setup. Microphone Recommendations: ATR 2100x Samson Q2U Shure MV7

Survivorship bias distorts our perception of success. Often, we base our actions and measure our success on partial truths and cherry-picked examples we consuder "successful", leading to frustration and misguided strategies. We uncover the concept of survivorship bias and its implications, challenging the assumptions we make based on the success stories we encounter. Survivorship bias and its role in distorting our perception of success The tendency to focus solely on successful individuals or businesses while overlooking those that failed The impact of survivorship bias in the field of business and entrepreneurship Understanding the role of luck and timing in achieving success Unveiling the missing pieces and asking critical questions to overcome survivorship bias The danger of assuming that a particular strategy or template will yield the same results for every business Emphasizing the need for a holistic view that includes both successful and unsuccessful cases Encouragement to make decisions based on one's unique circumstances and reality Acknowledging that failure is a natural part of the journey and an opportunity for growth and learning

Show NotesQuestion: As a health and wellness coach, how do you make your podcast profitable and popular in a few weeks?Or How do you make your blog, youtube channel, instagram account, big in a few weeks? Well, the answer is very simple: you don't. Because we see online content that goes viral or influencers with super large social media followings, we compare ourselves and our work with that. We feel an urge to go big with little effort, to become overnight hits. It's a normal thing to have this urge, I've been guilty of this myself. But this feeling is not grounded in reality given that, first, a lot of this content belongs to contexts apart from the health and wellness industry and, second, what we're seeing is merely the result of a process, not the time and effort that lead to it.To begin with, as a health and wellness coach you're aiming at a specific audience with a particular kind of content. This means, there's no cat videos or challenges where you eat spoonfuls of ground cinnamon. Even though this generates millions of views and shares, there's no benefit from it other than shallow entertainment. Same situation happens with influencers you might have as a reference, many of them belong to other contexts and have different purposes. And still for those who appeal to entertain a generic audience, you're just seeing the tip of the iceberg, not the hard work and all their years of creating content while still relatively in the shadows. You can read about comedians, sportspeople and businesspeople say: “it took me 10 years to become an overnight success”.In his book Content Inc, Joe Pulizzi explores the stories of content creators in different fields who generated large businesses from their content creation strategies. He talks about entrepreneurs in areas as diverse as backyard poultry, fiberglass pools, and photography. They all have in common the fact that they generated valuable content on a specific topic, for a specific audience, in a consistent manner for months or even years.In his case studies, Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to yield results.Let me say that again:In his case studies, Joe Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to monetize. This means that after a nine month period you will have gotten all the necessary feedback and done all the necessary adjustments to your content to have built the type audience that will potentially boost your business in terms of your reputation, online presence, authority and income.So, if you're in the first few months of creating content around your health and wellness practice, set yourself for the long game: Show up, even if it feels very few people can see you. Listen to your audience, do the adjustments along the way, be consistent and valuable. It takes entrepreneurs in this industry a long process to build up their audience, career and reputation while spreading a message and helping people along the way. We have as a very close example entrepreneur and content creator, Liz Moody.  We interviewed her in one of our episodes, and she told us it took her a long time to take off and become well-known with her content.So, to wrap up, I'll share this quote by Joe Pulizzi from his book Content Inc:Without a doubt, the biggest reason content marketing fails is because it stops. I've seen business after business start a blog or e-newsletter or white paper program or podcast series and stop after a few months. Content marketing is a war of attrition. It's a process. Success does not happen overnight. You must commit for the long haul if you want to be successful. View your content creation as a vehicle in constant motion, not as an end in itself. Reputation is not built overnight. If you're just getting started, keep it up!If you haven't started yet, the best moment to begin is right now. If you liked this episode take a screenshot and tag us on Instagram at @Audience.Coach. If you have questions or episode ideas reach out at audiencecoach.com/contact or david@audiencecoach.com. My name is David Perez and I will see you in the next episode. Links and resources:iAcquire — An Interview with Content Marketing Institute's Joe PulizziNeil Patel — When Can You Expect Your Content Marketing Efforts to Bear Fruit?Content Marketing Institute — 6 Steps to Content Marketing DominationContent Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses — Joe PulizziCounter Weight Creative — The 3 P's To Growing Your Podcast Audience…SlowlyThe Podcast Host — Growing Your Podcast Audience: How Long Does it Take? Related Episodes:6 Lessons on Building an Audience in the Health and Wellness Industry with Liz MoodyA 9 Step Roadmap to Create a Great Health and Wellness PodcastBuild An Audience First—Offer Your Products And Services Second

Shownotes: When you have a podcast, it is crucial that listeners are engaged and connected with you and your message. It's not enough to have great content. You also need to deliver that content in the best way possible. Simply put, the technical sound quality is just as important as the content of your podcast.

Shownotes:Trudy provides entrepreneurs with training to start and grow their online business and she also helps people start or transition to online businesses. Trudy will tell us about common reasons business owners feel stuck or overwhelmed and what you can do to tackle and overcome those issues. She'll also tell us about the mindset shifts needed to create content that resonates with your audience and that will help you establish a relationship and build a community around your message.

In this episode, we discuss the importance of promoting your content forbuilding an audience. We picture it as organizing animaginary event and how it relates to content creation.While creating valuable content is crucial, without effective promotion, it may not reach the intended audience. We explore the balance between contentcreation and promotion and offer strategies for gaining traction andvisibility.Key Ideas: Organizing an imaginary event. The significance of excess preparation ensued by disappointment as the event attendance falls short despite valuable content and extensive resources invested. The revelation that effective promotion is as important as content quality, aligning with the recommendation of marketing experts Neil Patel and Eric Siu. Resources:Resource: How to Promote Your Blog Post on a Tight Budget: https://www.youtube.com/watch?v=BawiiZXDzy4 Please remember to subscribe, rate and review!Need tools and resources to make podcasting easier? Get everything you need here: https://talkingsilkworm.com/resources/ 

There is no question about it, video is now on every social media platform because it's so easy to digest for your audience. Even as a podcaster, you still need video to grow your audience and business. Our guest today, Tracy Philipps, is the go-to person for learning how to grow your audience for business by leveraging the power of video. She shares her knowledge of using video for your business, losing the fear of speaking into a camera, making your videos stand out, creating content and having the gear to get you started. In this episode you'll learn: Why video is important even for podcasters. The reason why video is so relevant today. The importance of putting a face to your brand. How service-based businesses can benefit from creating video online. Why you need to be willing to embrace your suck. Having the best set up for your podcast and videos. Benefiting from video as a podcaster. The advantages and disadvantages of podcasting and live video. The most effective platform for making an impact, increasing engagement and views for your business. Making our videos stand out from the crowd. How live and replay videos create engagement. Resources from Tracy Knowing the appropriate length for your videos. 3 Tips for small business owners in starting with videos.  Links: Video Script Success Website Video Script Success Instagram Video Script Success Facebook Join our Facebook Group at Video Playground Live Video Launchpad  Resources: Great looking and sounding videos  Thrive on live cheatsheet

If we haven't said it enough, creating content online is so important for businesses today. But where do we start and how do we choose what type of content to create? In this episode, we've invited the founder of the Content Marketing Institute and Amazon best-selling author of Content Inc., Killing Marketing and Epic Content Marketing, Joe Pulizzi. He is going to share his expertise on building an audience, reaching them through the diversification of the content we create, picking a platform to release our content, starting it right and so much more.In this episode you'll find: Joe tells us about The Orange Effect Foundation. Why you should build an audience as a coach or solopreneur. Creating your future customers when you are creating content. Different ways you can focus on building an audience through the 3 and 3 model. Indicators for starting to diversify your content. How to pick your platform and what you need to do after. Launching books in 3 different ways. Public speaking options for people looking to diversify. 3 common mistakes people make when they start to diversify content. The best way to start building a content channel. Joe tells us about the new Content Inc. Book. Links: Content Inc. The Tilt

One very common concern we podcasters have is the way we speak. And this is what my guest Lauren Sergy, owner of Up Front Communication, and I will be sharing with you today. Lauren is public speaking and communication expert who helps transform leaders and professionals into the speakers and communicators they want to be. We tackled strategies and tips on becoming comfortable on the mic, working on reducing filler words, the importance of silence, having conversational episodes, and keeping solo episodes engaging and entertaining. Lauren answered practically every common issue that podcasters and interviewees have. So I'm very excited to share this conversation with you to help you improve your speaking skills and make your show sound great! In this episode you'll learn: Strategies for becoming comfortable on the mic. Why it's natural to feel nervous and how to embrace it as part of the process. Definition and examples of filler words. The importance and meaning of silence. Exercises and strategies you can implement to start reducing your use of filler words. Tips to practice and do before recording your episode. Work around when you forget what you need to say. How to make your episode feel more like a conversation versus a question and answer robotic interview. Keeping solo episodes engaging and entertaining. Lauren's new book, Unmute. Links:Unmute BookLauren Sergy WebsiteLauren Sergy YouTubeLauren Sergy LinkedInLauren Sergy TwitterLauren Sergy Facebook

Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe's SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.In this episode you'll learn: Joe's background in podcast What it means to monetize your podcast The most common ways you can monetize a podcast show How sponsorship works Delivering the sponsored ad based on your audience size How to partner with a brand even if you are just starting out Defining your audience so you can effectively approach brands who might be interested When to consider getting a sponsor based on your download numbers Getting high conversion rates even if you have a smaller niche The ethical side of sponsorships The most common mistake in monetizing a podcast show Joe's tips in monetizing a podcast for small- to medium-size shows Links:Joe Casabona's SMASH Framework

Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate your processes. If you are currently overwhelmed with your podcast production procedures or wanting to set up a new podcast show, this episode will give you an idea of how you can build a framework for your production that will set you up for success. In this episode you'll learn: Mark tells us more about what he does and why he focuses on building systems in the content creation process. Why are systems needed? Podcasting is about communicating your message to your customers. Implement these systems to help you with podcast production. Why a content calendar is key for producing a podcast. Tools and platforms you can use to document systems and processes within your podcast production. Systems you can implement to promote your podcast and how outsourcing work can help you in the long run. Focusing on 3 things to build a framework you can use. Mark's recommended tools for new podcast shows of service-based businesses  Guest Links:Mark Savant Media Website Resources Mentioned:Google Suite – Now Google WorkspaceMondayCalendlyZapierHeadliner

Every time you think of promoting your brand, product, service or business, the first thing that comes to mind is social media, specifically, Instagram, Facebook, TikTok, and LinkedIn. In this episode, Lisa Simone Richards, a publicist for online coaches, shows us that there are other strategies you can use to build our audience, promote content, and establish relationships with your audience. We talk about why you need to build exposure and visibility beyond social media, having the right mindset to build connections and networks beyond the people who already follow you, things you can do to get started, and so much more. In this episode you'll learn: The distinction between content and visibility. PR as an alternative to social media. The difference between paid content and earned content. Most effective platforms and strategies we can use. Things you can do to get started on being featured on other platforms. The right mindset you need to have. The length of time you can experience results in PR. Picking and sticking to one channel. Proactive initiative versus reactive initiative. Do's and don'ts when getting visibility through PR. What is a healthy balance between working through your visibility on PR and social media.  Links: How Should You Get Visibility Online as a Coach? Lisa Simone Richards Website Lisa Simone Richards Instagram

If you've been listening to the Audience Coach podcast for a while, you probably know by now that you need to have your own website as your main channel of communication with your audience. Why? Because you don't own the social media platforms that you have. Your pages in these platforms can change or get deleted in an instant and all your efforts gone. You need a platform that belongs to YOU, something that you have control over.   In this episode, we've invited Elizabeth Averyanova, a branding expert who specializes in Kajabi websites, sales pages, captivating coaching program, and behind-the scenes business systems that free up your time from daily tasks—without the design or tech overwhelm. We discuss why your health & wellness coaching business needs a website, the best platforms to use, the costs, and of course, great tips on building your website and branding along the way.   In this episode you'll learn: Elizabeth's work background and experience. The consequences of having a social media platform as your main channel for communicating with your audience. Tips to turn your website into a business asset. Recommended platforms for creating your own website. Signs you need to look out for to make the investment of getting someone to manage your website. The importance of maintaining consistency in your branding. The best approaches on websites for the different things you do in your business. Estimates on how long it takes and how much it costs to get someone to make and manage your website. What a sales page is and isn't; and how you should create sales pages for your offers. Basic elements that you should include in your sales page. Elizabeth's expertise in the field and how she helps business owners.   Links: Studio Classica Website Kajabi Checklist Related episodes: This is Why You Shouldn't Focus Exclusively on Social Media to Promote Your Podcast How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Want to know the marketing trends for Health & Wellness entrepreneurs and coaches next year? Top marketing guru Neil Patel gives us a glimpse of the trends and effective strategies that small service-based business owners can use to start the year 2022 with better chances of success. Learn the strategies that will work and what you'll need to stop doing, especially if you are just starting out in the industry.   In this episode you'll learn: Neil Patel's perspective on life and business Major trends in marketing in 2022 that can affect businesses in the Health & Wellness industry Platforms and effective marketing strategies in 2022 What's the forecast in podcasting? Effective ways for new podcast shows to be more visible How to manage the challenge of producing multiple podcasts a week Other platforms to use to build communities aside from Facebook groups How does automation impact small businesses next year? Automation tools to get you started Marketing activities that you need to stop doing in 2022 Using Instagram as your website and CRM platform – is this okay? The most important tip for new podcasters in 2022 Neil's recommended tools for new podcast shows of service-based businesses   Links: Neil Patel Website   Related episodes: The Power of Podcasting – Our Interview on All About Digital Marketing Why You Need a Content Calendar in your Content Marketing Strategy – Our Interview on More than a Few words     Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate your processes. If you are currently overwhelmed with your podcast production procedures or wanting to set up a new podcast show, this episode will give you an idea of how you can build a framework for your production that will set you up for success.   In this episode you'll learn: Mark tells us more about what he does and why he focuses on building systems in the content creation process. Why are systems needed? Podcasting is about communicating your message to your customers. Implement these systems to help you with podcast production. Why a content calendar is key for producing a podcast. Tools and platforms you can use to document systems and processes within your podcast production. Systems you can implement to promote your podcast and how outsourcing work can help you in the long run. Focusing on 3 things to build a framework you can use. Neil's recommended tools for new podcast shows of service-based businesses   Guest Links: Mark Savant Media Website   Resources Mentioned: Google Suite – Now Google Workspace Monday Calendly Zapier Headliner   Related episodes: Why You Need a Content Calendar in Your Content Marketing Strategy – Our interview on More than a Few Words Reclaim Your Time as an Online Content Creator by Using Systems with Fab Giovanetti from Creative Impact Co   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Do you have a podcast show and it somehow does not get the results you wanted? What could you do? What should be your thought process? Up to what point do you do course correction and when is it time to start over with a new project? Digital marketing expert and podcast host Chris Bruno tells us more about his decision to end his podcast (after 160 episodes!) and start a new project from scratch. There is an emotional attachment involved when building your own podcast show and connecting with your audience. It's not easy to let go of a show you've invested in. So, how do you make this major business decision?   In this episode you'll learn: Chris talks about how started his own agency and his various projects Signs that tell you to adjust your strategy or create a new project from scratch Pivoting his podcast show from digital marketing to blockchain Looking at your podcast as a thermometer to assess what's going on The value of a podcast show goes beyond its money making potential Deciding between rebranding the show and starting from scratch again You can't predict what's going to happen in a dynamic environment Setting aside your emotional attachment when you need to make business decisions Tips for those thinking about pivoting or rebranding   Links: Chris Bruno's Old Podcast - All About Digital Marketing All About Digital Marketing - Twitter Social INK - Twitter     Related episodes: How to Build a True Connection with Your Audience by Being Authentic with George Kao How To Get and Use Audience Feedback to Improve Your Content and Programs, with Kathleen LeGrys The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you been thinking about creating an online course but don't know how to get started? Or maybe, you just launched a course and now you're wondering why it isn't selling? Joining us today is Jeremy Deegan, an online course creator who also specializes in helping entrepreneurs create, launch and sell online courses. This episode is an eye opener as many creators make the mistake of creating their courses first before building their audience and knowing what they want. Does this sound like you? Tune in and learn how to sell your online courses the right way. Plus, find out the tools Jeremy recommends to make the process easier for you.   In this episode you'll learn: Jeremy's background and how he started creating online courses Why is my online course not selling? Useful channels to start connecting with people and building trust Jeremy's favorite platform for course creators The benefits of building a community Does community size matter? Creating content and engaging with your audience at the same time Launching the course without being too pushy Jeremy's recommended tools to start building your audience   Links: Start Your First Course: 14-Day Challenge   Related episodes: How to use Facebook groups to create and grow an engaged audience, with Jono Petrohilos from Course Creator Community Podcast Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe's SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves. In this episode you'll learn: Joe's background in podcast What it means to monetize your podcast The most common ways you can monetize a podcast show How sponsorship works Delivering the sponsored ad based on your audience size How to partner with a brand even if you are just starting out Defining your audience so you can effectively approach brands who might be interested When to consider getting a sponsor based on your download numbers Getting high conversion rates even if you have a smaller niche The ethical side of sponsorships The most common mistake in monetizing a podcast show Joe's tips in monetizing a podcast for small- to medium-size shows Links: Joe Casabona's SMASH Framework Related episodes: How to Implement a Sales Strategy With a Podcast, with Roshni Baronia How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Branding and Rebranding: what is this all about? Branding and brand design expert Frank Mackrill joins me today to talk about the humanizing and the technical aspect of creating a brand. Find out what the big learning curve is all about when it comes to creating a brand. There are things that people tend to overlook when they brand their podcast which could be why they struggle on content creation. Get some tips to know when to rebrand and when to end the show. Frank defines for us what ‘brand' and ‘branding' means in a way that humanizes the podcast content Developing a brand around the podcast Is it necessary to separate yourself from your brand What works best in a podcast in terms of personal branding and business branding The technical side of branding your podcast Setting expectations when there are changes in the podcast When brands evolve and its impact on familiarity Signs that tell you to rebrand or kill the podcast The common mistakes people make when they are branding their shows   Links Gday Frank Website G'day Frank Instagram Brand My Podcast - Spotify Brand My Podcast - Apple Podcasts   Related episodes: The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi Legal Aspects You Need to Take Into Account for Your Podcast, with Gordon P. Firemark, The Podcast Lawyer™ Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

The number one thing you need in order to grow your audience is an engaged and successful audience. But do you know what it takes to have quality audience that will support your podcast and become loyal listeners and clients? Today, we share Podbean's The Nightmares of Audience Mistakes podcast episode where we, David and Sebastian, were interviewed by John Kiernan on the topic. Learn how to build a successful audience that will contribute to activating your podcast and growing your business.   In this episode you'll learn: How Audience Coach helps podcasters for businesses. The importance of a podcast's content and how it affects audience growth. The difference between a large audience versus a smaller but engaged one. Tips and strategies for engaging your audience. Audience retention as a basis of podcast growth. Why you should never underestimate your listeners and the activation they can bring to your podcast. How to place calls to action in your podcast with great intention. Giveaways as an effective strategy for building audiences. Things you shouldn't do to grow your audience.  The multi-purposes of episode titles. Understanding the characteristics of and tips for building a successful audience. Why listening is the most important aspect of creating a podcast. Top tips for activating your audience to grow your podcast. Links: Interview on Podcasting Smarter, Podbean's official podcast. Audience Coach Resources Related episodes: How to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez How to Build a True Connection with Your Audience by Being Authentic with George Kao How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Creating Facebook groups is a great tool for lead generation and growth in your business. When done right and with great engagement from your community, you will have an idea what your audience want, need, and are frustrated about. So, when do you start one and how? By doing simple and time-efficient strategies consistently, your community will grow organically. Find out the do's and don'ts in growing in your Facebook group plus get tips on how to avoid becoming a spam board.   In this episode you'll learn: How Jono's Facebook group was formed. Why Facebook groups attractive when you have a business. Drive people to join your Facebook group. Implement these two great tips to grow your Facebook group. Jono shares strategies to get more engagement in your community. Get the first hundred people in your community with these time-efficient strategies. How to prevent your own Facebook groups from becoming a spam board.   Links: Course Creators Community Facebook Group Course Creator Community Website     Related episodes: The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Legalities are often overlooked when running your own podcast. But it is such a crucial aspect you need to consider to protect yourself, your business, your team, and your guests. It is for this reason that we've brought in Gordon Firemark, a lawyer in the United States who specializes in creative industries such as theatre, music, and podcasting. And in this episode, Mark will walk us through the things we need to know and take into account when it comes to the legal side of podcasts.   In this episode you'll learn:   How Gordon started working as a legal consultant for podcasters.   The current state of podcasting. The importance of having guest releases. Reasons behind why you need to pay attention to the legal side of podcast shows. Examples of common issues or barriers that podcasters face when they don't take care of the legal side of podcasts. Managing legal aspects when people involved are in different countries. What is a guest release and how it can serve both the host and the guest of the show. Identifying red flags on potential guests and partners for podcasts. Adding disclaimers to protect yourself legally. Protecting yourself and your show from the views of 3rd party individuals. 3 Key tips forto cover your back when creating a podcast show for your business.   Links:   The Podcast Lawyer Website Joinn the Facebook Group: Legit Podcast Pro Get your FREE Podcast Guest Release   Related episodes:   4 Tried and Tested Ways to Get Music for Your Podcast   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Do you use LinkedIn for connecting and building relationships for promoting your business? In this episode of the Audience Coach Podcast, we talk to Louise Brogan, host of the LinkedIn with Louise podcast. Louise is going to share with us how we can build solid relationships on the LinkedIn platform; its advantages and disadvantages; how to post and keep engagements up; connecting with the right people; and so much more. This platform has a huge potential to build your visibility and grow your audience that not too many people are taking advantage of. If you want to tap the massive opportunity of having your business thrive through the power of LinkedIn, we invite you to come join us in this conversation.   In this episode you'll learn: Louise tells us more about LinkedIn and what it's used for. What LinkedIn is not and how to use it the right way. Best practices to build relationships on LinkedIn. The pros and cons of using LinkedIn. Promoting podcasts on LinkedIn. Posting and keeping engagements. Types of content and posts connect better with your audience. Knowing how to connect with the right people. The difference of LinkedIn and Instagram. 3 key tips for people who want to build an audience on LinkedIn.   Links: Louise Brogan Website Louise Brogan LinkedIn LinkedIn with Louise Podcast LinkedIn with Louise YouTube   Related episodes: How to Build a True Connection with Your Audience by Being Authentic with George Kao This is Why You Shouldn't Focus Exclusively on Social Media to Promote Your Podcast     Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

There is no question about it, video is now on every social media platform because it's so easy to digest for your audience. Even as a podcaster, you still need video to grow your audience and business. Our guest today, Tracy Philipps, is the go-to person for learning how to grow your audience for business by leveraging the power of video. She shares her knowledge of using video for your business, losing the fear of speaking into a camera, making your videos stand out, creating content and having the gear to get you started.   In this episode you'll learn: Why video is important even for podcasters. The reason why video is so relevant today. The importance of putting a face to your brand. How service-based businesses can benefit from creating video online. Why you need to be willing to embrace your suck. Having the best set up for your podcast and videos. Benefiting from video as a podcaster. The advantages and disadvantages of podcasting and live video. The most effective platform for making an impact, increasing engagement and views for your business. Making our videos stand out from the crowd. How live and replay videos create engagement. Resources from Tracy Knowing the appropriate length for your videos. 3 Tips for small business owners in starting with videos.   Links: Video Script Success Website Video Script Success Instagram Video Script Success Facebook Join our Facebook Group at Video Playground Live Video Launchpad   Resources: Video: Are You Willing To Embrace The Suck? Great looking and sounding videos  Thrive on live cheatsheet What to Wear     Related episodes: How To Use Your Podcast As A Tool To Educate Your Audience, with Shannon Martin The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

In one of our previous episodes, we discussed why you need to edit your recordings before publishing. The next step now is finding the best person who can do it for you. Why? Because outsourcing this task can potentially give you more income than doing it yourself - and we are going to explain why in this episode. David and Sebastian also discuss the nuts and bolts of outsourcing podcast editing. Learn more about the work that you can outsource when it comes to podcast editing, the things to consider when finding someone to edit your episodes, and where to look for the best people to do the task for you. It's an informative episode that will help you understand why you need to outsource for the success of your business.   In this episode you'll learn: What does it mean when you outsource your podcast editing. 4 reasons why you should consider outsourcing. Things to consider and remember when finding the best person to do the task for you Where to look for a good podcast editor. Understanding pricing around podcast editing.   Links: Talking Silkworm - Podcast Production Services Fiverr Adwork Network   Related episodes: Why You Need to Edit Your Recordings Before Publishing Why You Shouldn't Record Video for Your Podcast if You're Just Starting Adjust Your Recording Space to Significantly Improve Your Audio Quality   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Learning how to constantly show up for your audience and having conversations helps you develop skills that you can transfer to your sales process. In this episode, sales expert Hugh Liddle will show us how this works. We talk about connecting with your audience, the importance of knowing what they want and need and balancing the two, and tips for having effective sales conversations or podcasts.   In this episode you'll learn: Reasons why people are afraid of showing up for their audience or building an audience. Getting into the right mindset for building an audience. How showing up for your audience will help you in your sales process. Why experts also need coaches. People buy based on what they want, not what they need. Balancing giving people what they need into what they want. 3 key recommendations for coaches who want to start having effective conversations for building an audience.   Links: Red Cap Sales Coaching Website Sales Chalk Talk Podcast Free Consultation with Hugh   Related episodes: Build an Audience First – Offer your products and services second When you should start building an audience as a coach How to build Better Relationships with Your Audience with Trudy Rankin Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Aside from outbound marketing like ads, one of the best ways to capture and build relationships with your audience is through inbound marketing. In this episode, content marketing expert Kathryn Aragon, joins us to talk about what inbound marketing is and how solopreneurs and coaches can benefit from it, how to start it, and how to set realistic goals to succeed in our content marketing efforts. Kathryn is also an award-winning growth marketer, content strategist, podcaster, author, keynote speaker, and coach around the concept of content and inbound marketing.   In this episode you'll learn: Understanding inbound marketing. How solopreneurs can benefit from inbound marketing. Channels used for inbound marketing. Using a single or multiple channels for your marketing. Making time for creating content for your business as a solopreneur. First steps to take to begin creating content for your chosen channel. Choosing topics for content creation. Ways to make your content stand out. Creating quality content that can help build and create relationships with your audience. Keeping realistic goals for your inbound marketing strategies. Adjusting strategies to achieve realistic goals. Advice for solopreneurs or coaches wanting to start a content marketing project.   Links: Solopreneur Life The Hub  Kathryn Aragon Website   Related episodes: 10 Tips to Write Powerful Headlines for your Content How to Build a Content Calendar for your Podcast How to Use Your Podcast as a Tool to Educate Your Audience Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Creating content for your audience shouldn't be draining, stressful and difficult. It's all about having the right mindset to do it and the systems to support you along the way. In this episode, Fab Giovanetti, a marketing expert, will be sharing her expertise on shifting your mindset and processes so that you can create content to grow your audience using the three core steps of simplifying, delegating, and automating.    In this episode you'll learn: Fab's background and what she currently does. The reason behind choosing to work with health and wellness businesses. The biggest challenge coaches have in starting to build content and audiences online. Tips for shifting our mindset to have or make time for content creation in our business. Decluttering our brains and spaces to function efficiently and reclaim your time. Helping reluctant people to be open to delegating work. Practical steps to take when creating content as a health coach. Top tip for delegating content creation. Automation tools you can use as a podcaster. Do's and don'ts for implementing automation. 3 tips every entrepreneur who wants to reclaim time when creating content for their audience.   Links: Fab Giovanetti Website Fab Giovanetti Instagram Fab Giovanetti LinkedIn Fab Giovanetti Twitter Book: Reclaim Your Time Off   Recommended Apps / Websites: Headliner Zapier ShareThis Audry   Related episodes: 3 Tips to achieve consistency with your content creation The Best Strategy to Never Run Out of Content Ideas for Your Podcast Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

You already know how to record a podcast, so what's next? Once you have your audio, the next thing you need to do is edit your recordings before publishing it. This will help build your visibility, increase your credibility, and show that you are a professional and serious business owner - and we will tell you why in this episode. There are also a few things you need to watch out for when editing your recordings. So in this conversation, we'll dive into that to help you start a podcast your audience will love listening to.   In this episode you'll learn: The quality of your show starts at the source. The importance of editing your episode but not overfocusing on it. Why you need to sound like a pro on your podcast. Editing unwanted sections in your recording. Removing technical issues and interruptions in your audio. Don't obsess and overfocus on editing.   Links: Audience Coach Resources   Related episodes: Get a Real Microphone Now! Adjust Your Recording Space to Significantly Improve Your Audio Quality The Easy Way to Record Podcast Interviews Online This is Why You Shouldn't Record Video for Your Podcast if You're Just Starting   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you ever tried including giveaways in your business strategy to create more leads and grow your audience? In this episode, we've invited expert copywriter, Lynn Neville, to share her experience and knowledge in running giveaway events. We joined one of her giveaways in December and it was a very effective and enriching experience for us. It helped us grow our audience, particularly our email list, and connect with other experts in the industry. Today, our conversation with her is about giveaways—what they are, the products and services you can offer, and key elements of having a successful giveaway to grow your email list.   In this episode you'll learn: The definition of a giveaway. Different offers businesses gave away in Lynn's event. Why giveaways are a good strategy to grow your email list. Getting the benefit of networking with other experts through the giveaway event. Key elements for a successful giveaway. Recommended tools to use for someone who wants to run a giveaway. The most successful way of promoting a giveaway. Type of products or services that attract people more. Main learnings in collaborating with other experts for giveaway events. Quick case study on the process of running the Kickstart Your New Year Giveaway. Future plans for giveaways within the year. Do's and dont's for first-time giveaway participants.   Links: Instagram: instagram.com/lynnnevillecm/ Clubhouse: @lynnneville Facebook: facebook.com/lynnnevillecm/ LinkedIn: linkedin.com/company/lynnnevillecm/ Twittter: twitter.com/LynnNevilleCM/ Pinterest: pinterest.com/LynnNevilleCM/   Links from the Episode: Landing Page: Lead Pages Email Management: ConvertKit, Flodesk Shopping Cart: Paypal, Stripe Website Platform: WordPress, Square Space, Wix   Related episodes: Practical Tips to Implement an Effective Email Marketing Strategy for Your Business with Liz Wilcox The 3 Best Ways to Build an Audience with Content   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

If you have a podcast, you need to make sure that it also aligns with your business' sales strategy. But how and why should we do this? In this episode, Roshni Baronia, a sales consultant and coach for women entrepreneurs, joins us to talk about just that. As a certified Strategic Sales Expert and Founder of RB Consulting, she provides bespoke sales and strategic planning advisory to women-led businesses. She is also India's first woman to host a podcast on sales called Ace the Sales. Roshni is going to talk us through the role of a podcast in your customer life cycle, having the right mindset and approach to integrate your sales and marketing strategies, and so much more.   In this episode you'll learn: Roshni's background on building audiences, increasing leads and sales. The importance of articulating your content and sales strategies. Basic steps for new business owners to integrate sales and content strategies. The role of the podcast in a sales funnel or process. How to sell something on the podcast without being too salesy. Types of services or products that podcasts are most effective with. Tips on what to do when your podcast isn't converting. 3 Common mistakes when promoting services through podcasting. 3 Key elements for turning podcast listeners into buyers.   Links: Roshni Baronia Website Roshni Baronia Instagram Roshni Baronia LinkedIn Ace the Sales Podcast Free gift from Roshni   Related episodes: How to Become the Go-to-expert in Your Niche Through Podcast Guesting with Christina Lenkowski Build an Audience First – Offer Your Products and Services Second   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.  

One very common concern we podcasters have is the way we speak. And this is what my guest Lauren Sergy, owner of Up Front Communication, and I will be sharing with you today. Lauren is public speaking and communication expert who helps transform leaders and professionals into the speakers and communicators they want to be. We tackled strategies and tips on becoming comfortable on the mic, working on reducing filler words, the importance of silence, having conversational episodes, and keeping solo episodes engaging and entertaining. Lauren answered practically every common issue that podcasters and interviewees have. So I'm very excited to share this conversation with you to help you improve your speaking skills and make your show sound great!   In this episode you'll learn: Strategies for becoming comfortable on the mic. Why it's natural to feel nervous and how to embrace it as part of the process. Definition and examples of filler words. The importance and meaning of silence. Exercises and strategies you can implement to start reducing your use of filler words. Tips to practice and do before recording your episode. Work around when you forget what you need to say. How to make your episode feel more like a conversation versus a question and answer robotic interview. Keeping solo episodes engaging and entertaining. Lauren's new book, Unmute. Links: Unmute Book Lauren Sergy Website Lauren Sergy YouTube Lauren Sergy LinkedIn Lauren Sergy Twitter Lauren Sergy Facebook   Related episodes: How to Make Your Podcast More Engaging Through the Power of Stories with Helena Bowen What to Do If You Don't Feel “Ready Yet” to Start Your Podcast How to Face Impostor Syndrome As A Coach and Content Creator with Hailey Rowe Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

First time podcasters sometimes want to go big at the start. Without much experience from doing a regular podcast, they want to jump into recording podcasts with video. What they don't realize is that although video gets a lot of engagement, it entails a lot of post-production work that you might not be able to focus on. In this episode, Sebastian and I talk about why it's so important to wait until you're ready to record videos on your podcast.   In this episode you'll learn: Two aspects of wanting to do the podcast and video at the same time. First mistake: Trying to be or copying someone else. Second mistake: Putting focus on just recording the audio and video. Recording audio is a skill that you need to master. Reasons why you shouldn't get into video recording on your first try.   Related episodes: Podfading: What It Is and Why You Should Avoid It What to Do If You Don't Feel “Ready Yet” to Start Your Podcast The Easy Way To Record Podcast Interviews Online with Josh Nielsen   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Building your audience is such an important step you need to take as a health and wellness coach. This is why I've invited Karen Pattock, an expert in business coaching for health and wellness coaches, to talk about how we can build an audience, what channels are the most efficient, and the key elements we need to take into account to do this.  Karen works with health and wellness coaches to attract their dream clients and fuel their programs by delivering wellness workshops. She is also the co-host of the wellness business podcast.    In this episode you'll learn: The importance of building your audience as a health and wellness coach. Most effective channels to use for building your audience. Ways to use podcasts to reach your audience. First steps for health coaches to build an audience. Knowing the best time to start. How long does it take to build an audience and the size of the audience. Common mistakes in building your audience. Strategies to take when you don't reach your goals. Karen's experience in running the Wellness Business Podcast. Links: The Wellness Business Podcast Karen Pattock Instagram Health Coach Client Attraction Facebook Group   Related episodes: This is What You Need to Add Your Podcast to iTunes, Spotify or Any Other Podcast Platform Recommended Podcast Microphones and Gear for Your First Podcast Two Advantages of Podcasting Over Other Formats in the Health and Wellness Field   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.  

I think we've talked about this so much on the podcast now: you need to be consistent in content creation for your audience. You have to show up regularly. There are so many podcasters out there who just give up after a few episodes without a proper send-off. They go completely off air without explanation and, sometimes, just come back after a few missed episodes. This is called podfading. In this episode, we discuss what it is in detail, why it happens, why we should avoid it, and how to win against it with strategies we can equip you with today. You'll learn: What is Podfading? 5 Reasons why podcasters podfade.  Why you should avoid it. Avoid podfading with these strategies. Related episodes: 3 Tips to Achieve Consistency With Your Content Creation The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi The Best Strategy to Never Run Out of Content Ideas for Your Podcast Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

We see influencers who partner with brands everywhere on social media. It's one of the top ways to market your products and services online. So today, we've invited Gordon Glenister who is an experienced sales and marketing professional, author and podcast host specializing on influencer marketing. We are going to discuss influencer marketing, what it is, the benefits it can bring your health and wellness business, building relationships with influencers and getting the best out of an influencer marketing strategy. If you are an influencer or business owner wanting to partner with an influencer, you will want to listen to this episode. In this episode: Understanding what an influencer is. What is influencer marketing? Partnering with influencers who will make valuable content for you. Strategies to grow your audience and the results you can expect. Recommendations for businesses who want to work with influencers. Gordon tells us about his book Influencer Marketing Strategy.   Links and resources Influence Global Podcast | Episode with David as Guest Gordon Glenister Website Influencer Marketing Masterclass Gordon Glenister Twitter Gordon Glenister Instagram Gordon Glenister LinkedIn Related episodes: Being Authentic in Your Marketing to Build a True Connection With Your Audience With George Kao The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez When Should You Start Building Your Audience   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Every time you think of promoting your brand, product, service or business, the first thing that comes to mind is social media, specifically, Instagram, Facebook, TikTok, and LinkedIn. In this episode, Lisa Simone Richards, a publicist for online coaches, shows us that there are other strategies you can use to build our audience, promote content, and establish relationships with your audience. We talk about why you need to build exposure and visibility beyond social media, having the right mindset to build connections and networks beyond the people who already follow you, things you can do to get started, and so much more.   In this episode you'll learn: The distinction between content and visibility. PR as an alternative to social media. The difference between paid content and earned content. Most effective platforms and strategies we can use. Things you can do to get started on being featured on other platforms. The right mindset you need to have. The length of time you can experience results in PR. Picking and sticking to one channel. Proactive initiative versus reactive initiative. Do's and don'ts when getting visibility through PR. What is a healthy balance between working through your visibility on PR and social media.   Links: How Should You Get Visibility Online as a Coach? Lisa Simone Richards Website Lisa Simone Richards Instagram   Related episodes: This is Why You Shouldn't Focus Exclusively on Social Media to Promote Your Podcast Building a Long Term Podcast Strategy to Grow Your Business with Lorraine Ball Building Support Systems to Grow Your Coaching Business and Your Audience with Molly Mandelberg   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page

If we haven't said it enough, creating content online is so important for businesses today. But where do we start and how do we choose what type of content to create? In this episode, we've invited the founder of the Content Marketing Institute and Amazon best-selling author of Content Inc., Killing Marketing and Epic Content Marketing, Joe Pulizzi. He is going to share his expertise on building an audience, reaching them through the diversification of the content we create, picking a platform to release our content, starting it right and so much more. In this episode you'll find: Joe tells us about The Orange Effect Foundation. Why you should build an audience as a coach or solopreneur. Creating your future customers when you are creating content. Different ways you can focus on building an audience through the 3 and 3 model. Indicators for starting to diversify your content. How to pick your platform and what you need to do after. Launching books in 3 different ways. Public speaking options for people looking to diversify. 3 common mistakes people make when they start to diversify content. The best way to start building a content channel. Joe tells us about the new Content Inc. Book. Links: Content Inc. The Tilt Related episodes: 3 Tips to Achieve Consistency With Your Content Creation Recommended Podcast Microphones and Gear for Your First Podcast The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Using social media is a great way to communicate with your audience, but it shouldn't be the only way you do so. If there is one mistake that health and wellness coaches make, it's using social media to exclusively promote their business and services. In this episode, we give you tips and ideas on how to communicate with your audience on other platforms to gain more control over how you show up to them.   In this episode you'll learn: Understanding organic reach. Tips for communicating with your followers through other platforms such as email lists, podcasts and messaging groups. Why you should get your own website.   Links: Organic Reach is in Decline—Here's What You Can Do About It. The Global State of Digital 2021 Building audiences around health eating using Instagram (with guest Rachel Mansfield) Practical Tips to Implement an Effective Email Marketing Strategy for Your Business with Liz Wilcox ConvertKit Mailchimp   Related episodes: Practical Tips to Implement an Effective Email Marketing Strategy for Your Business with Liz Wilcox The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez 6 Lessons on Building an Audience in the Health and Wellness Industry, with Liz Moody   Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away! Check all the FREE and paid resources we have for every new podcaster in our Resources page.