Podcasts about Long tail

באיזה כלי אתם משתמשים בדרך כלל כדי להעביר אתרים?https://itayverchik.co.il/video-schema-ai/וידאו הוא ללא ספק המלך הבלתי מעורער של עולם התוכן המודרני. הגולשים שלכם מעדיפים לצרוך מידע מהיר, ויזואלי ודינמי, ועסקים רבים משקיעים משאבים אדירים בהפקת סרטוני איכות לאתרים שלהם. אך בעוד שבני אדם יכולים לצפות בסרטון, להבין את ההומור, לקלוט את הטון ולסכם את הפואנטה בשניות - מנועי חיפוש ומודלי בינה מלאכותית (AI) צריכים "לקרוא" אותו. הם זקוקים לתשתית טקסטואלית ומבנית ברורה כדי להבין מה באמת קורה בתוך הוידאו שלכם.במדריך הנוכחי ובסרטון המצורף אליו, נלמד בדיוק כיצד לגשר על הפער הזה באמצעות הכלי החזק ביותר בארסנל ה-SEO שלכם: סכמת סרטונים (Video Schema). נבין איך לגרום לאלגוריתמים של גוגל ולמודלי ה-AI המובילים להבין את הוידאו שלכם לעומק, להציג אותו כתוצאה עשירה (Rich Snippet) בתוצאות החיפוש, ולהזניק את הטראפיק האורגני שלכם למעלה.מה זה בעצם סכמת סרטונים (VideoObject)?סכמת סרטונים היא למעשה קוד במבנה נתונים מובנים (Structured Data), לרוב בפורמט JSON-LD, שמוטמע בקוד ה-HTML של העמוד שבו מוצג הסרטון. הקוד הזה מתרגם את המידע הויזואלי והקולי של הסרטון לשדות קבועים ומוגדרים מראש שסורקי האינטרנט מסוגלים לפענח בשבריר שנייה.באמצעות הסכמה, אנחנו מספרים לגוגל נתונים קריטיים כמו: מהי כותרת הסרטון, מהו התיאור המדויק שלו, מתי הוא פורסם, מי יצר אותו, איזה קישור מוביל לתמונת המקדימה שלו (Thumbnail) והיכן נמצא קוד ההטמעה (Embed URL) שלו. ללא קוד הסכמה, גוגל נאלץ להסתמך על ניחושים המבוססים על הטקסט הכללי שמסביב לסרטון בעמוד, מה שמקטין משמעותית את הסיכוי של הוידאו להתברג בתוצאות הראשונות ובחלק הוידאו הייעודי של גוגל.מהפכת ה-AI בחיפוש: למה הסכמה קריטית יותר מאי פעם?אנחנו נמצאים בעידן שבו מנועי החיפוש משתנים ללא היכר. גוגל מטמיעה את פלטפורמת ה-AI המורחבת שלה (AI Overviews), ומנועי תשובות מבוססי בינה מלאכותית הופכים לחלק בלתי נפרד מחיי היומיום של הגולשים. מודלי שפה גדולים (LLMs) אינם רק סורקים מילים; הם מחפשים ישויות, קשרים לוגיים ומקורות מידע מוסמכים כדי לבנות תשובות מדויקות לגולש.כשאתם מטמיעים Video Schema מפורטת ועשירה, אתם מאכילים את ה-AI בכפית של זהב. אתם מאפשרים לבינה המלאכותית להבין את ההקשר המדויק של הסרטון שלכם, מה שמגדיל באופן דרמטי את הסיכוי שהיא תבחר לצטט את הסרטון שלכם כמקור הרשמי בתשובות ה-AI, או תציג אותו כהמלצה מובלטת לגולש שחיפש פתרון לבעיה ספציפית שפתרתם בוידאו.הפיצ'רים המתקדמים שיעשו את ההבדל: רגעים מפתח ותמלולבסרטון ההדרכה, אנחנו שמים דגש מיוחד על שני אלמנטים מתקדמים בתוך הסכמה שלוקחים את ה-SEO שלכם לרמה הבאה:רגעים מפתח (Key Moments): באמצעות שימוש בשדות כמו hasPart או SeekToAction, אתם יכולים להגדיר לגוגל את חלוקת הסרטון לפרקים. גוגל יציג את ציר הזמן הזה ישירות בתוצאות החיפוש, מה שיאפשר לגולשים לקפוץ ישירות לדקה המדויקת שמעניינת אותם.תמלול מלא (Transcript): הטמעת התמליל של הסרטון בתוך הסכמה מאפשרת ל-AI לסרוק כל מילה ומילה שנאמרה בוידאו. זהו פתרון מושלם לקידום על מילות מפתח זנב ארוך (Long-Tail) שמופיעות בתוך הדיבור בסרטון אך לא נכנסו לכותרת הראשיות.איך מיישמים את זה בפועל?הטמעת הסכמה היא תהליך פשוט ומהיר מהצפוי. כפי שתוכלו לראות שלב אחר שלב בסרטון, ניתן להשתמש במחוללי סכמה חינמיים ברשת או לבקש מ-AI לייצר עבורכם את שלד ה-JSON-LD. לאחר מכן, כל שנותר הוא למלא את השדות, להדביק את הקוד באזור הhead של העמוד באתר, ולבצע בדיקה קריטית באמצעות "כלי בדיקת התוצאות העשירות" (Rich Results Test) של גוגל כדי לוודא שהקוד תקין לחלוטין וללא שגיאות.לסיכום, אל תשאירו את הסרטונים שלכם בעלטה דיגיטלית. השקעה של דקות בודדות בהטמעת סכמת סרטונים היא ההבדל בין וידאו שאף אחד לא מוצא, לבין נכס דיגיטלי שמייצר צפיות, לידים וחשיפה אורגנית מסיבית בגוגל ובעולמות ה-AI החדשים. צפו בסרטון המצורף והתחילו להטמיע!

Bofta Yimam is a powerhouse speaker, coach, entrepreneur, and Emmy® award-winning journalist who helps large audiences and her private clients uncover the golden stories that will inspire impact and create change. She's on a mission to challenge you to explore your experiences so you can own your story, lean into your power and communicate your expertise allowing you to win in business — and in life. Bofta is the first Ethiopian-American newscaster to receive an Emmy award. Links https://www.storylede.com https://www.boftayimam.com If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices

Most premium games are treated like opening-weekend businesses: if they do not spike, studios cut losses and move on. This episode challenges that instinct. Alexandra Takei, VP of Platform Revenue at Medal, sits down with Ian Fielding, CEO of Super Evil Megacorp, to discuss how studios can build durable premium games, manage back catalogs, and survive as independent AA companies in a market that increasingly punishes the middle.The conversation traces SEMC's evolution from Vainglory and Catalyst Black to its current cross-platform, IP-driven chapter with Teenage Mutant Ninja Turtles: Splintered Fate and Bloodline. Ian explains why SEMC moved away from large-scale PvP free-to-play, how it operates a fully remote mid-size studio across multiple live titles, and why proprietary tech still gives the company an edge. The core case study is TMNT: Splintered Fate, which has grown years after launch through disciplined platform expansion, meaningful DLC, free updates, cross-play, bundles, and smart use of licensed IP. The episode ultimately explores a harder question: what does it take for an independent, multi-project studio to keep games alive, grow audience over time, and avoid betting the company on one giant moonshot?We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

The LAST Civil War Episode becasue I'm writing this - and have decided that is ENOUGH Civil War.And, yes I'm not happy about writing about war while there is a "we are pretending it's not a war" going on.  My poor brain has said enough.That said - it's an interesting topic.  And despite how dire it is - things are actually better now than they used to be.  Eat your veggies, brush your teeth, wash your hands.The American Battle Field Trust article on Andersonville: Hell Hath a New NameMusic Credit: Fingerlympics by Doctor TurtleShow Notes: https://thehistoryofamericanfood.blogspot.com/Email: TheHistoryofAmericanFood at gmail dot comThreads: @THoAFoodInstagram: @THoAFood& some other socials... @THoAFood

Hoy vuelve al podcast una persona muy especial. Primero, porque fue de los primeros invitados de Ecosistema Ecommerce, allá por el episodio 20, cuando este proyecto todavía estaba empezando a caminar. Y segundo, porque José Luis Ferrero no es simplemente alguien que “sabe de ecommerce”. Ahora puedes crear y configurar fácilmente tu propia tienda online en solo unas horas sin conocimientos de programación y con todas las funcionalidades incluidas que necesitas para crecer. Haz clic aquí para empezar tus 14 días de prueba gratis sin meter tarjeta de crédito.José Luis es una de esas personas que lleva tantos años metido en comercio electrónico que cuando habla no lo hace desde la teoría sino como si hubiera visto varias vidas del ecommerce pasar por delante. Hoy no quiero que José Luis me hable de herramientas sino lo que quiero preguntarle, sin trampa ni cartón, qué tiene que hacer un ecommerce ahora para vender más, vender mejor y no dejarse todo el margen en Meta, Google, Amazon, marketplaces, promociones, descuentos y herramientas que mucho prometen pero luego no hacen tanto. Pero también hablamos sobre:Por qué el long tail está enterrado y han cambiado las reglas del juego para siempre. Sorpresas que te lleva al tratar de gestionar tu marca en los Gemini y en los Chat GPTPor qué dejaremos de teclear y conversaremos con la tienda online de los próximos años. Que papel van a tener Google y Meta en la venta online ahora y en el futuroQué están haciendo las grandes marcas para rentabilizar mucho mejor el retail media.Y muchas otras cosas que podrás descubrir como siempre sin filtrosPatrocinador del podcast Siteground: https://stgrnd.co/esecommerce Web sneaker: https://pychon.comWeb: https://ecosistemaecommerce.com/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg/?sub_confirmation=1LinkedIn: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Si quieres patrocinar este programa, escríbenos a jlopez@ecosistemaecommerce.com

In "How FDH Aero is Simplifying the Aerospace Supply Chain", Joe Lynch and Bob Loycano, Vice President, Supply Chain for FDH Aero, discuss how specialized distribution and strategic inventory buffering eliminate bottlenecks in the global aerospace industry. About Bob Loycano Bob Loycano serves as Vice President, Supply Chain for FDH Hardware. In his role, Bob is responsible for establishing the purchasing and planning strategies utilized by each of the FDH Aero businesses. He aggregates the collective's purchasing synergies, enabling improved partnerships with suppliers. He reports to President of FDH Hardware, Matt Lacki. Prior to joining FDH Aero, Bob spent seven years as Executive Director of Supply Chain at Wesco. After his time at Wesco, Bob spent 7 years as Vice President of Procurement at KLX Aerospace – three years of which were spent with Boeing Distribution Services, after its acquisition of KLX. During his tenure, Bob oversaw all global procurement, planning, sourcing, and technical support. Bob's experience extends well beyond aerospace distribution – starting his career as an engineer at General Electric Aircraft Engines. He then spent 18 years at Pratt & Whitney as a manufacturing & design engineer, and later, as Commodity Manager. Bob graduated magna cum laude with a Bachelor of Science degree in Manufacturing Engineering from Boston University. He would go on to earn an MBA from the University of Connecticut.  About FDH Aero FDH Aero is a trusted global supply chain solutions partner for aerospace and defense companies, helping to shape the industry by simplifying the supply chain. With over 60 years of experience, it specializes in hardware, electrical, consumables & expendables, licensed products, and value-added services for global OEM and aftermarket customers. FDH is headquartered in Commerce, California, and has operations across the Americas, EMEA and APAC. FDH Aero – named a Best Place to Work in Aviation – has locations in 15 countries across the globe, with more than 1,500 best-in-industry employees and over 650,000 square feet of inventory space. For more information, please visit FDHAero.com. Key Takeaways: How FDH Aero is Simplifying the Aerospace Supply Chain In "How FDH Aero is Simplifying the Aerospace Supply Chain", Joe Lynch and Bob Loycano, Vice President, Supply Chain for FDH Aero, discuss how specialized distribution and strategic inventory buffering eliminate bottlenecks in the global aerospace industry. Global Scale and Specialized Scope: FDH Aero is a global supply chain partner with over 60 years of experience, operating in 15 countries with more than 650,000 square feet of inventory space. They specialize in high-criticality components including hardware, electrical parts, and consumables for both the commercial and defense aerospace sectors. Managing the "Long Tail" of Supply: While major OEMs like Boeing or Airbus buy high-volume parts directly, FDH Aero adds value by managing the "long tail"—the thousands of lower-volume, specialized parts that are difficult for OEMs to forecast or stock individually. The Criticality of Quality and Safety: In aerospace, every part is essentially a "safety part." Bob highlighted that FDH Aero tests every batch of parts for strength and durability—such as ensuring fasteners are forged rather than cut—before they ever enter their inventory to prevent any single point of failure. Bridging the Capacity Gap: A major industry challenge is the "skills gap" and labor shortage in manufacturing. FDH Aero acts as a strategic buffer, chasing global capacity and managing long lead times (which can exceed a year for simple nuts and bolts) so that production lines don't stop. Simplifying Complex Logistics: FDH Aero simplifies the supply chain by acting as a single point of contact for thousands of suppliers and customers. They handle the "onerous" terms and conditions of large OEMs that smaller manufacturers might avoid, while also navigating complex international tariffs and customs. Inventory as a Service: By carrying approximately 600,000 SKUs, FDH Aero provides "availability as a service." They use their own forecasting expertise to stay "smarter than the customer," ensuring parts are on the shelf before the customer even realizes they have a need, thus preventing "Aircraft on Ground" (AOG) situations. Economic Efficiency through Aggregation: FDH Aero provides cost savings by buying industry-standard parts in bulk across multiple customers. This allows them to offer lower unit costs than a customer could get by buying small quantities directly from a manufacturer, while also eliminating the customer's internal inventory carrying costs. Learn More About How FDH Aero is Simplifying the Aerospace Supply Chain Bob Loycano | Linkedin FDH Aero FDH Aero | Linkedin FDH Aero | Instagram FDH Aero | YouTube Bob Loycano Interview The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

KI sieht überall hin — aber sieht sie uns wirklich alle? Millionen von KI-Systemen entscheiden täglich, wer ein Gesicht auf einem Foto ist, wer von einem selbstfahrenden Auto gesehen oder wessen Stimme erkannt wird. Die Grundlage dieser Entscheidungen sind Datensätze — und viele Trainingsdaten wurden im Internet zusammengekratzt: ohne Einwilligung, ohne Bezahlung, und vor allem ohne die Vielfalt, die die Menschheit tatsächlich ausmacht. Denn viele Gruppen fehlen schlichtweg. Das ist kein technisches Randproblem. Es ist eine strukturelle Lücke im Fundament moderner KI, denn wer nicht in den Daten ist, existiert für das Modell schlicht nicht — und das hat reale Konsequenzen für selbstfahrende Autos, Gesichtserkennung an Grenzen und Sprachassistenten für z.B. ältere Menschen. Wiebke Hutiri ist Senior Research Scientist bei Sony AI und leitet dort das Team für Responsible AI und Ethics. Mit einem globalen Team hat sie 2025 in der Fachzeitschrift Nature einen ethisch erhobenen, aus 81 Ländern stammenden Bilddatensatz veröffentlicht und dort die ganze Bandbreite der Menschen abgebildet. Im Gespräch mit uns erklärt Wiebke, warum KI Frauen mit neuen Haarschnitten schlechter erkennt als Männer mit Glatze, was der „Long Tail" der menschlichen Variabilität mit KI-Fehlern zu tun hat, und warum wir in der KI-Entwicklung vom Ende her denken sollten: von der Gesellschaft, die wir wollen — nicht von den Modellen, die wir bauen können. Unser Studio-Gast Wiebke Hutiri Wiebke Hutiri ist Senior Research Scientist bei Sony AI, dem globalen KI-Forschungslabor des Sony-Konzerns mit Standorten in Tokio, Zürich und New York. Dort leitet sie ein international aufgestelltes Team im Bereich Responsible AI und Ethics, das Methoden und Werkzeuge für ethische Datenerhebung, faire Modellbewertung und vertrauenswürdige KI-Systeme entwickelt und standardisiert. Sie promovierte cum laude an der Technischen Universität Delft (Niederlande) und war zuvor in der Forschung zu Sprachbiometrie und KI-Sicherheit tätig. Ihr Forschungsschwerpunkt verbindet technische Exzellenz mit gesellschaftlicher Verantwortung — von fairen Benchmarking-Verfahren für multimodale Systeme bis hin zu ethischen Fragen rund um Datenerhebung, Copyright und algorithmische Bias. Hutiri ist Mitautorin des 2025 in Nature erschienenen Papers „Fair Human-Centric Image Dataset for Ethical AI Benchmarking" (FHIBE) — einem Meilenstein für ethisch erhobene, global diverse Bilddatensätze mit Daten aus 81 Ländern. Darüber hinaus engagiert sie sich als Beraterin bei Lelapa AI, einem südafrikanischen Startup für Sprachtechnologien in ressourcenarmen Sprachen.

For transcriptions and more detailed shownotes, please go to: https://swordschool.shop/blogs/podcast/episode-216-making-seated-longsword-work-with-ella-rose To support the show, come join the Patrons at  https://www.patreon.com/theswordguy Ella Rose has been practicing historical martial arts since 2017. In 2023 she founded Black Cat Historical Fencing with co-founder Shane Scallin, where she teaches dagger, rapier and beginner longsword classes. She has competed across the US and internationally, and she has won medals in multiple weapon categories. Ella is the lead tournament organizer of Iron Gate Exhibition, Benedict's Big Day, and Long Tail. Ella has worked in many minority-focused spaces, both within historical martial arts and in her career as an illustrator. Having dealt with chronic illness and disability her entire martial arts career, she led the creation of BCHF's seated fencing practice, one of the first of its kind. And in 2025 she organized the first seated longsword tournament, and she aims to continue pushing the HEMA community further towards inclusion for all athletes. In our conversation we talk about dealing with chronic illness, especially within HEMA, and the adaptations that Ella makes to her training and recovery time. This is a useful conversation for anyone involved in running a club, or thinking of starting one, because we talk about what to charge students, and the ethos that will help make your club inclusive and welcoming. We talk about the adaptations salles should make so they become places where people can hang out and still be part of the community, even if they are not actively taking part in a session. Most clubs are not going to be equipped with disability accommodations already in place, so we discuss how coaches can support students with different needs, and what a club can do to actively show that people with disabilities are welcome. We also hear about the fascinating process of adapting historical martial arts to seated fencing: how to adapt the system, how to create suitable seats and where to position people, and how a seated fencer can fence against someone standing up.   Links of Interest BCHF Website: https://www.blackcathistoricalfencing.com/ BCHF Instagram: https://www.instagram.com/blackcathistoricalfencing/   Ella's art website: https://www.icecubesanddragonfire.com/ Ella's art Instagram: https://www.instagram.com/icecubesanddragonfire/?hl=en To see the graphic novel mentioned: https://markosia.com/2025/08/18/emily-corn-vol-2-part-1-finding-the-light-out-now/   IGX 2026 Ruleset, which include the most up to date seated fencing rules Ella has written: https://irongateexhibition.com/tournaments-spring/   Utah Fencing Federation: https://www.utahfencingfoundation.org/   For photos from Long Tail 2026, including photos of their seated longsword tournament see https://swordschool.shop/blogs/podcast/episode-216-making-seated-longsword-work-with-ella-rose 

Millionen von Produktdetailseiten im Index zu haben, klingt erstmal nach SEO-Potenzial. In der Praxis entsteht dadurch aber oft vor allem eines: Kannibalisierung, schwache Seitenqualität und unnötiger Index-Ballast.In dieser Episode spreche ich mit Jan Wölk, Senior Product Manager SEO bei OTTO, darüber, wie OTTO das Indexmanagement für Millionen von PDPs systematisch steuert. Wir sprechen über die Grundlogik hinter ihrem Deindexierungsmodell, warum weniger oft mehr ist, wie ein Machine-Learning-Modell bei Indexierungsentscheidungen hilft und welche Schutzmechanismen nötig sind, um keinen Traffic zu verlieren.Außerdem geht es um ein besonders spannendes Feld im E-Commerce-SEO: Produktvarianten. Wann lohnen sich indexierbare Varianten wirklich? Wo entsteht Mehrwert im Longtail? Und wann drohen Duplicate Content, Kannibalisierung und Index Bloat?Eine Episode für alle, die SEO in großen E-Commerce- oder Marketplace-Setups skalierbar, datengetrieben und produktnah denken wollen.TakeawaysNicht jede PDP gehört in den Index. Bei großen Produktkatalogen führt zu viel Indexierung oft zu Kannibalisierung und schwacher Gesamtqualität.Deindexierung muss kein Verlust sein. Wenn irrelevante Seiten entfernt werden, kann die Performance der verbleibenden Seiten sogar steigen.OTTO arbeitet mit einem ML-Modell, das für PDPs vorhersagt, ob sie wahrscheinlich organische Klicks einsammeln werden.Coldstart-Fähigkeit ist entscheidend: Auch neue Produkte sollen direkt als Index- oder Noindex-Kandidat bewertet werden können.Ein Holdout-Mechanismus schützt vor Trafficverlust, indem das Modell kontinuierlich gegen reale Klickdaten validiert wird.Produktvarianten sind eine große Chance, aber nur dann, wenn sie ein wirklich eigenständiges Targeting und Suchinteresse abdecken.Interne Verlinkung und technische Einbindung bleiben bei Varianten ein zentraler Hebel für zukünftiges Wachstum.Kategorie- und Produktseiten müssen zusammenspielen: Nicht jedes Keyword gehört auf eine PDP — oft ist die Kategorieseite der bessere Einstieg.Kapitelmarken:00:00 Intro: Jan Wölk, OTTO und das Thema PDP-Indexmanagement01:30 Warum nicht jede Produktdetailseite indexiert werden sollte03:12 Das eigentliche Problem bei Millionen von PDPs04:25 Warum Deindexierung ein Wachstumstreiber sein kann06:16 Wie viele PDPs gehören überhaupt in den Index?07:32 So funktioniert das ML-Modell hinter den Indexierungsentscheidungen11:13 Coldstart, Feature-Logik und Schutz vor Fehlentscheidungen15:11 Wie man das intern gegenüber Stakeholdern erklärt17:44 Holdout-Prinzip: Deindexieren ohne Trafficverlust26:02 Tägliche Steuerung: Index, Noindex, Sitemap und Modelltraining27:49 Produktvarianten: große Chance oder SEO-Risiko?35:03 Der Variantentest bei OTTO und was er gezeigt hat37:56 Was heute noch ungelöst ist und woran OTTO weiterarbeitet40:19 Der Shift zwischen PDPs und Kategorieseiten42:43 Produktseiten, LLMs und die Zukunft des E-Commerce-SEO43:38 Was Jan rückblickend anders bauen würde45:27 Fazit und Verabschiedung

Neues ausprobieren fällt oft schwer. Doch genau darin steckt eine Chance. Diese Episode nimmt dich mit in eine Challenge, die zeigt: Kleine Schritte verändern viel. Dein Start in den Tag fühlt sich leichter an, du kommst wacher an und dein Alltag gewinnt Energie.

ADS-FREE VERSION AT OUR DJAMGAMIND FEED available now at https://podcasts.apple.com/ca/podcast/djamgamind-special-the-autonomy-frontier-solving-the/id1864721054?i=1000754869045#DjamgaMind #AIUnraveled

In this episode of The Cookbook, host Iris Goldfeder sits down with Aya Kikimova, founder of Leap Engine, to uncover the "real recipes" behind building a profitable business. We move past the fluff to discuss what actually drives revenue: the marriage of SEO and Paid Ads. From the evolution of the 1970s marketing funnel to the "miracle math" of combining organic search with paid traffic, Iris and Aya break down why you can't just scream into the void—you need a flashlight. They also get real about the rapid changes AI is bringing to search (Answer Engine Optimization) and why a broken sales process will kill your ROI faster than bad marketing ever could. In this episode, we discuss: The Entrepreneurial Reality: Why 60% of people start businesses to escape corporate life, only to end up wearing every single hat.The New Marketing Funnel: Why it now takes 12–16 touchpoints to convert a customer (up from 8–10).SEO + Ads Strategy: Why Short Tail keywords are dangerous money-wasters, and why Long Tail keywords reveal true buyer intent.Google Business Profile Horror Stories: The increasing difficulty of getting verified and tips for service-based businesses.The AI Shift: Moving from Search Engine Optimization to Answer Engine Optimization—and why you need to act now.The User Experience Fail: Why paying for leads is useless if your phone system prevents customers from reaching a human. Chapters: (00:00) Intro & The "Dino Party" Planning (03:00) Escaping Corporate: The transition to Entrepreneurship (11:53) The Psychology of Buying: How the Funnel has changed (19:00) The "Miracle Math": Why you need both SEO and Ads (23:00) Horror Stories: Navigating Google Business Profile suspensions (30:58) "Research is the Flashlight": Building a winning Ad Strategy (33:26) Short Tail vs. Long Tail Keywords explained (43:00) The Urgency of AI: Why you can't wait 6 months to start (51:45) Is it the leads, or is it your sales process? (58:25) The importance of human connection in business Connect with Aya Kikimova: Website: leapengine.coLinkedIn: Search "Aya Kikimova"The GPS System: Ask Aya about her 15-minute diagnostic to see if your business numbers are ready for ads. Connect with Iris Goldfeder: Host of: The CookbookWebsite: GasStoveCreative.com Loved this episode? If you enjoyed this conversation, please rate, review, and follow the show! It helps us move up the ranks and bring you more real recipes for success.

Martin in back this week with CD's in hand! What was once the foot and then became a magnet is now a foot again! One Prime Plus is cheaper? It's in the Long Tail! Pigeons, pasta, post, and passwords. Say that five times. Yodelayheehoo! Long Weekend 00:00:00 Labour Day

Christopher Mims and Tim Higgins of the Wall Street Journal sit down with a16z General Partner Martin Casado on WSJ's Bold Names to ask whether the AI spending boom is a bubble waiting to burst. Martin explains why the fundamentals differ dramatically from the dot-com era—when WorldCom had $40 billion in debt versus today's tech giants with hundreds of billions on their balance sheets—and why a speculative valuation correction shouldn't be confused with systemic collapse. They also discuss where a16z sees opportunity in the "long tail" of AI companies beyond the state-of-the-art large language models. Follow Martin Casado on X: https://twitter.com/martin_casadoFollow Christopher Mims on X: https://twitter.com/mimsFollow Tim Higgins on X:  https://twitter.com/timkhigginsCheck out WSJ's Bold Names: https://www.wsj.com/podcasts/wsj-the-future-of-everything Check out everything a16z is doing with artificial intelligence here, including articles, projects, and more podcasts. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When most founders look at markets dominated by Google or Apple, they see a dead end. Ariel Seidman saw an opening. Before founding Hivemapper, Ariel helped scale Yahoo Maps during a period when search and mapping were rapidly evolving. That experience gave him a front-row seat to how large-scale mapping systems are built — and how technical, capital, and organizational constraints shape the pace of innovation at scale. In this episode, he breaks down what it really takes to build a startup against giants: why data moats matter more than UI, how to layer products instead of attacking incumbents head-on, and how insider knowledge can become an unfair advantage — if you're willing to unlearn Big Tech habits that don't translate to startups. We also dig into Hivemapper's decentralized approach to mapping, the role of physical AI and real-world data, the tradeoffs behind crypto incentives, and why the future of maps looks more like a spatial intelligence platform than a navigation app. If you're thinking about taking what you've learned inside Big Tech and applying it to your own startup, this is a conversation you'll want to hear. RUNTIME 46:57   EPISODE BREAKDOWN (2:11) What is Hivemapper? (6:34)  Scaling Yahoo Maps: Lessons from an Early Market Leader  (9:04) Why Capital and Infrastructure Matter More Than Design (11:49) From Insider to Founder: Deciding to Build Again (15:00) Customer Discovery at Scale: Coverage, Accuracy, and the Long Tail (19:10) Beyond Navigation: Maps as a Spatial Intelligence Platform (22:46) Big Tech vs. Startups: Some Skills Transfer — and Some Don't (27:31) Building Against Giants by Building One Layer at a Time (31:39) Creating a Double Flywheel (and Making it Spin) (45:10) The Final Question LINKS Ariel Seidman Hivemapper Beemaps Hivemapper network blog Hivemapper Raises $18M From Multicoin Capital to Create the World's First Decentralized Mapping Network, 4/5/2022 Bee Maps, Powered by Hivemapper, Raises $32 Million to Scale the Next Generation of AI-Powered Mapping, 10/6/2025 SUBSCRIBE

In dieser Folge geht es nach Las Vegas: Wir berichten live von der CES, der weltweit größten Messe für Consumer-Elektronik – und inzwischen auch eine der Leitmessen der globalen Automobil-Industrie. Für Auto-Fans war auf der diesjährigen CES wenig zu beobachten – könnte man meinen. Denn die meisten Hersteller verzichteten auf große Stände und Fahrzeugvorstellungen. Sehr spannend ist aber dennoch, was unter der Motorhaube passiert. Und da bahnen sich weitere große Disruptionen an. Zentrales Thema war der Perspektivwechsel: Weg von sichtbaren Gimmicks, hin zu den strukturellen Grundlagen moderner KI. Hardware wird zunehmend Commodity, der eigentliche Wettbewerb verlagert sich auf Trainingsdaten, Simulationsumgebungen, Reasoning-Modelle und skalierbare Infrastrukturen. Die wichtigste KI-Anwendung im Auto bleibt dabei das automatisierte Fahren. Besonders spannend ist dabei der Umgang mit dem „Longtail“ – jenen seltenen, aber sicherheitskritischen Situationen, die autonome Systeme heute noch vor große Probleme stellen. Und hier hilft die KI der KI, wie die spannende Keynote von NVIDIA-Gründen Jen-Hsun Huang aufzeigte. Das große Leitmotiv der CES war Physical AI: Nach der Sprache erobern nun KI-Modelle auch die dreidimensionale Welt und kombinieren Sprache, Bilder, 3D und Aktionen. Humanoide Roboter können sich wie Menschen bewegen, wenngleich es mit dem gesunden Menschenverstand noch etwas hapert. Aber eines ist klar: autonome Fahrzeuge werden nur eines von vielen physischen KI-Endgeräten sein, und unsere Welt wird um viele technische Mitbewohner reicher werden. Wie wir uns in dieser neuen Wohngemeinschaft wohl gemeinsam arrangieren werden?

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In der heutigen Episode von Die Coaching-Revolution spricht Andreas Baulig darüber, warum es fast immer ein Fehler ist, dein komplettes Angebot zu wechseln, nur weil es nicht mehr so leicht läuft wie früher. Du erfährst, wieso das große Geld im „Longtail“ verdient wird, wenn Wettbewerb da ist und wie du durch besseres Marketing, Sales und eine schärfere Positionierung dein bestehendes Angebot wieder stark machst, statt dem nächsten Hype hinterherzulaufen. Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

In this episode of Run the Numbers, CJ Gustafson sits down with Brian Brown, Chief Financial Officer and Treasurer at Rocket Companies, to unpack how Rocket has built a differentiated, full-stack fintech business far beyond its mortgage roots. The conversation explores Rocket's approach to long-tail monetization, the strategic importance of mortgage servicing, and how recapture rates become a durable competitive advantage in volatile rate environments. Brian shares lessons from leading complex M&A transactions, managing a business that reacts in real time to macro signals, and building a finance organization that prioritizes storytelling, strategy, and cross-functional thinking over pure accounting prowess. The result is a wide-ranging discussion on what traditional financial services companies can teach modern SaaS and fintech leaders about metrics, brand, and disciplined execution.—SPONSORS:Sage Intacct is a cloud financial management platform that replaces spreadsheets, automates workflows, and keeps your books audit-ready as you scale. It unifies accounting, ERP, and real-time reporting for finance, retail, logistics, tech, and professional services. With payback in under six months and up to 250% ROI, and eight years as the customer-satisfaction leader, Sage Intacct helps you take control of your growth: https://bit.ly/3Kn4YHtMercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.—LINKS:Brian on LinkedIn: https://www.linkedin.com/in/brian-brown-3aa37a8a/Rocket Companies: https://rocket.com/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:From $500M Losses to $500M Profits: The CFO Who Helped Major League Baseball Win off the Fieldhttps://youtu.be/7xw9qY2w5C4—TIMESTAMPS:00:00:00 Preview and Intro00:02:30 Sponsors — Sage Intacct | Mercury | RightRev00:05:55 CJ's Rocket Mortgage Fanboy Moment00:07:13 How Rocket Mortgage Actually Makes Money00:12:06 Investing in Brand Trust for Infrequent but High-Stakes Decisions00:15:17 Mortgage Servicing as a Long-Term Relationship Engine00:17:17 Sponsors — Tipalti | Aleph | Fidelity Private Shares00:20:40 Why the Long Tail of Customer Relationships Is Underrated00:23:01 Recapture Rate and Why Mortgage Loyalty Is Broken00:25:23 Lower CAC Through Lifetime Value and Repeat Borrowers00:30:55 Financial Storytelling as a CFO's Real Job00:33:03 Why CFOs Must Sell the Story, Not Just the Numbers00:40:49 Public vs. Private M&A and Why Public Deals Are Harder00:45:21 Redfin Acquisition Thesis and Top-of-Funnel Strategy00:52:18 Being Swarmed by Merger Arb Funds Like Taylor Swift00:55:18 How Rocket Forecasts in a Volatile Interest Rate Environment00:58:04 Weekly Forecasting, Scenario Planning, and Avoiding Forecast Fatigue01:00:32 Finance Teams as Business Consultants and Strategic Partners01:02:23 Why CFOs Need a Seat at the Strategy Table01:04:19 Long-Ass Lightning Round: A Leadership Mistake and Building Teams01:05:58 Leadership Lessons on Team Size and Accountability01:07:33 Advice to Younger Self and Slowing Down01:08:49 Finance Software Stack and AI Tools01:11:31 Lessons from Working with Dan Gilbert01:16:58 Craziest Expense Story01:17:55 Outro#RunTheNumbersPodcast #CFOLeadership #FinanceStrategy #MergersAndAcquisitions #FinancialStorytelling This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

The "Long Tail" Logistical Supply and Heroic Resupply Missions — James Holland — Holland explains the critical "Long Tail" logistical support infrastructure that sustained the regiment's operational capability despite mounting casualties during rapid mechanized advance into Belgium. Holland describes the eccentric personality of Baron Lord Leigh, a regimental officer whose unconventional behavior masked genuine leadership capability. Holland recounts a desperate night combat operation at Gheel wherein soldier George Stanton heroically executed resupply missions to a trapped squadron surrounded by German Jagdpanther tank destroyers, demonstrating exceptional courage and logistical improvisation under extraordinary threat conditions.

Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI content is blamed for ruining search results and polluting the web. But what if that narrative is missing the bigger strategic picture—and quietly putting your business at risk of becoming invisible in an AI‑first world?In this solo episode, digital marketing author and consultant Neal Schaffer makes a contrarian case: a specific, ethical form of AI‑assisted content may actually be your only path to discoverability in 2026 and beyond. As search behavior shifts from short keywords to long, conversational prompts, we've moved from the classic “long tail” of SEO into what Neal calls the long‑long‑tail—an environment where having just a few great pieces of content is no longer enough.Neal breaks down the three tiers of AI slop, the four guardrails of responsible AI volume, and a practical framework for turning one flagship asset into dozens of ultra‑specific answers that both humans and LLMs can find. If you're a B2B entrepreneur, marketing leader, or service provider worried about spam, brand damage, or ethics, this episode gives you a grounded, no‑fluff playbook for staying visible without sacrificing your standards.Tune In to Discover:Why AI search and LLMs have exploded the “query space” and what Neal means by the long‑long‑tail.The three tiers of AI slop—garbage, neutral filler, and structured AI-assisted content—and which one you should actually embrace.How to avoid becoming a “ghost to Google and LLMs” by strategically scaling helpful, on‑brand content.The four guardrails of responsible AI volume: source, accuracy, brand voice, and utility.Neal's fractal repurposing workflow to turn one podcast, webinar, or blog post into 20+ focused answers aligned with real AI queries.How to use tools like Otter.ai and Clearscope to transcribe, extract questions, and see where Google Gemini and ChatGPT are already citing your content.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

What if your thought leadership wasn't just inspiring for 40 minutes on stage, but life-changing for years after the keynote? In this episode, Peter Winick talks with Tom Ziglar, CEO of Ziglar, Inc., about how he's evolving his father Zig Ziglar legacy into a modern, scalable thought leadership business. They dig into how to turn big ideas into programs, tools, and revenue streams that deliver real behavior change for clients, not just applause. Tom shares how Ziglar built an AI "digital brain" for Zig Ziglar by feeding in manuscripts and 50+ hours of audio. The result is Zig AI – a focused tool that gives only Zig's answers to modern questions. You'll hear how coaches are using it to adapt Zig's classic seven-step goal system into language an eight-year-old can use, without losing the depth of the original framework. They explore AI as a thought partner for speakers and experts. Tom shows how he uses AI to quickly understand new audiences, generate the "top 10 pain points" for a niche, and tailor stories so a talk lands with homeowners' association leaders one day and senior executives the next. This is practical, in-the-trenches use of AI to make your content more relevant, not more generic. Tom and Peter then break down the business models behind thought leadership. Drawing on Rory Vaden's lens, Tom explains the three lanes of content creators: entertainers, encouragers, and educators. He argues that the long-term business is built in the educational lane—where niche expertise and implementation tools create the long tail of revenue, even if the spotlight feels smaller. You'll also hear a powerful distinction: are you in the keynote business or the life-changing business? Tom shares what Ziglar learned after reviewing thousands of testimonials: for every one person who said a keynote changed their life, 99 credited a program or product. That insight reshaped how he designs calls-to-action, follow-through, and multi-step client engagements. The conversation closes with a look at trust and authenticity as strategic assets. Tom brings in Seth Godin's idea of "scalability of trust" and applies it to how thought leaders sell, speak, and serve. From customizing keynotes to building follow-on programs, Tom shows how to design a business that scales trust, not just reach—while staying the same person on and off stage. If you advise, speak, coach, or consult, this episode will help you reframe your IP, your offers, and your use of AI so you can create deeper impact and more predictable revenue from your expertise. Three Key Takeaways: • Keynotes don't create most of the life change—programs do. For every one person who credited a keynote with changing their life, 99 pointed to a program, product, or course. If you're in the "life-changing" business, your follow-on offers matter more than the standing ovation. • AI can be a thought partner that makes your IP more usable and targeted. By building Zig AI from Zig Ziglar's manuscripts and audio, Tom shows how AI can give only "on-brand" answers, adapt classic frameworks (like the seven-step goal system) for specific audiences—right down to an eight-year-old—and help experts quickly tune their content to different markets. • The long-term business is in education, not entertainment. While entertainers dominate the airwaves, the real, scalable revenue sits in the educational lane—where niche expertise, tools, and implementation support live. That's where thought leaders build the long tail of their business, well beyond a single talk or appearance. If this episode got you thinking about the difference between a keynote and a real thought leadership business, your next listen should be the Tendayi Viki episode "Thought Leadership Business Models". Together, these two episodes connect the dots between inspiring from the stage and building scalable offers, frameworks, and revenue streams around your ideas. Queue up the Tendayi Viki episode next and ask yourself: am I running a talk, or building a business?

Pulitzer prize-winner Frank Main has been covering criminal justice in Chicago since 1998.  Readers of the Sun-Times are drawn to his work for heeding the journalism mantra "inflict the comfortable, and comfort the afflicted."   In this episode of The Crisis Cast, we travel back to a discussion with Lissa & Thom about COVID's lasting impact on crime in upper Midwest cities like Minneapolis, Chicago, Detroit.  They also examine two behaviors that began surging in the early 2020s at alarming rates:  car-jacking and police retirements. This conversation was originally released in February 2021.

Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for podcasting in 2026, and how podcast ads can best take advantage of big sale dates like Cyber Monday. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for podcasting in 2026, and how podcast ads can best take advantage of big sale dates like Cyber Monday. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Beats for the soundtrack of our dystopian future.

Now that James Gunn's Superman is on HBO Max, the gloves are off. Randell and Mike take a deep dive into where the DCU is headed, why the Snyderverse was better (so far) and why people sold Man of Steel short. We also get Mike's Season 1 recap of Alien: Earth, talk the MCU and why Thunderbolts* may not be a great sign, and then take a look at the news that bog box retailers like Costco and Target are taking the XBox off the shelves in favor of PS5 and Switch. The "Long Tail" curve: https://en.wikipedia.org/wiki/Long_tail#/media/File:Long_tail.svgMOVIE PUNDITRY MERCH STORE: https://movie-punditry-podcast.printify.me/ The Socials:YouTube: YouTube: https://youtube.com/@moviepunditrypodcast7930Twitter: @movie_punditry@mikeymo1741@RDellBurnsThreads:@mikeymo1741@rdell47Facebook: https://wwww.facebook.com/MoviePunditryEmail:moviepunditry@outlook.comRandom Rewatch Letterboxd:https://letterboxd.com/mikeymo1741/list/random-rewatch/Copyright Disclaimer Under Section 107 of the copyright act 1978, allowance is made for "fair use" for purpose such as criticism, comment, news reporting, teaching, scholarship, and research. Any quoted media remains the property of the copyright holder. The opinions contain within are those of Movie Punditry. There is no paid content on this channel. Closing Music Cinematic Battle by REDProductions via Pixabay.com

 There are over 400,000 children in foster care in America, costing the state and federal government over $30 billion a year.  So, is the system working?  It's hard to say the system is failing, but perhaps it's more accurate to say that adults all along the way–from the biological families to a host of caregivers–are … Read More Read More

Four months since Mark Carney was elected prime minister, journalist Justin Ling is examining the forces that drove – and divided – Canadians during the federal election campaign in his new book, The 51st State Votes. David Common speaks with Ling about the existential crisis Canadians faced at the ballot box in the form of Donald Trump, how it fundamentally shifted the fortunes of Conservative leader Pierre Poilieve, and how all federal parties need to adapt to meet this moment as Parliament gets ready to return.

On the show this week, we highlight a session from Robotics Summit 2025 titled “Beyond Manufacturing: AI-Powered Robotics and the Long Tail of Commercial Innovation,” featuring Dave Coleman, Chief Product Officer and Founder from Picknik Robotics. Co-hosts Mike Oitzman and Gene Demaitre discuss news of the week, including the recent World Humanoid Olympics in China, market data from IFR and A3, and Apple's recent announcement of its $100B American Manufacturing program. Mike and Gene offer their analysis of the latest news. ### – SPONSOR – Ever wondered why global giants like Rockwell, Micron, and HP chose Singapore for their cutting-edge manufacturing facilities? It's no coincidence that the city-state is the world's fifth-largest exporter of high-tech goods. From world-class talent to seamless supply chains and groundbreaking innovation, Singapore's advanced manufacturing ecosystem is powering the future of Industry 4.0. Ready to discover what makes Singapore the choice destination for manufacturing leaders and solution providers? Head to http://go.gov.sg/therobotreport to learn more.

Summary In this episode, Julie Berninger interviews Jay De Souza, who shares his journey from a stressful corporate job to becoming a successful print-on-demand entrepreneur. Jay discusses the importance of understanding customer needs, the significance of niche marketing, and the emotional aspect of selling products. He emphasizes the use of technology and tools to enhance business efficiency and the necessity of maintaining a positive mindset for long-term success. The conversation also covers emerging trends in the apparel market and practical tips for aspiring entrepreneurs. Takeaways Jay is about to cross 125,000 shirts sold on Amazon. Stress can manifest physically and is a silent killer. Designing for the customer is crucial for success. Niche marketing is essential for effective selling. Utilizing technology tools can streamline the design process. Selling emotions is key to connecting with customers. Competition in the market validates demand for products. A year of commitment is necessary for business success. Implementing what you learn is as important as learning itself. Quality design is essential; ugly designs won't sell. Chapters 00:00 Introduction and Milestones 01:58 Transitioning from Corporate to Print on Demand 07:34 Understanding Customer Needs 10:23 Niche Marketing Strategies 15:35 The Importance of Emotion in Design 24:34 Tech Stack and Tools for Success 31:05 Navigating the Algorithm: Understanding Customer Confusion 31:54 Targeting Big Niches: The Balance of Competition 33:13 Defining Your Ideal Customer: Niche Down for Success 35:07 The Importance of Keywords: Broad vs. Long Tail 36:50 Shopping Mindset: Understanding the Buyer's Perspective 39:00 Creative Chaos: Organizing Your Design Process 41:11 Emerging Trends: Summerween and Beyond 45:57 Nutrition Label Parodies: A Unique Design Opportunity 48:53 Researching Trends: Finding Your Target Demographic 52:59 Mindset Matters: Resilience in Business 57:44 Setting Realistic Expectations: The Long Game in Business   Watch this episode on YouTube: https://youtu.be/V3yHdicbwXo   Resources Free POD Workshop: https://goldcityventures.com/gifting-gold-podcast Free Digital Product Workshop: https://goldcityventures.com/workshop-pdcst Gold City Ventures Website: https://goldcityventures.com/pdcst Follow Jay on YouTube: https://www.youtube.com/@jayswayworks Check out Jay's Membership: https://go.goldcityventures.com/jays-way

 Whether your focus is on tariffs, the independence of the Federal Reserve or the reconciliation law and its tax and debt implications, the first six months of the second Trump Administration will have far-reaching effects on the American economy.  Perhaps, it's most important to watch the bond market reaction to the falling value of the … Read More Read More

Adrian and Renaud examine how small e-commerce sellers surged in popularity between 2015 and 2021 and why many are now struggling. They discuss the boom in dropshipping, the impact of rising advertising costs, the dominance of big brands, and how platforms like Amazon, Meta, and Google have changed the game. This episode explores why success has become increasingly challenging to attain for small to medium-sized e-commerce sellers and what strategies can still be effective.   Show Sections 00:00 – Introduction 01:28 – From 2015 to 2020: The e-commerce gold rush 03:08 – The dropshipping and ODM model: Opportunities and pitfalls 06:17 – Post-COVID Challenges 07:38 – Advertising Costs and Market Changes 09:02 – Online ads were cheap… until they weren't 10:34 – Big brands enter e-commerce and dominate paid ads 11:00 – Brand trust drives better ROAS and lower ad costs 12:49 – Rising CPC trends from Google, Amazon, and Meta 15:26 – Ad costs spike during peak seasons, another burden 16:00 – Amazon's costs and risks: Fulfillment, storage, bad reviews 19:47 – Challenges for small sellers vs. household-name brands 21:06 – Bigger budgets = better ad performance due to AI 23:39 – Strategies for Small E-Commerce Sellers 27:02 – Platform dependence: Sellers get squeezed from all sides 34:34 – Can small sellers still succeed—and how? 42:10 – Building a Brand and Community   Related content... Google Ads Statistics for 2024: Usage, Demographics & CPCs – DemandSage Top Cost Per Click (CPC) Statistics 2024 – Amra and Elma LLC Brand Performance: Maximizing Ad ROI – Search Engine Land Branded vs Non-Branded Keywords: The Impact on Your Marketing Strategy – QuickCreator The TikTok Shop Era of Super-Subsidies Is Ending – WIRED 2025 Trend: Mounting Pressure to Squeeze the Long Tail in Retail Media – eMarketer The Ecommerce Experiment: How I Spent $11K and Sold 4 Items on Amazon – Business Insider   Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB

I compiled all of my best videos about Etsy SEO into this one massive SEO Masterclass! This is a Full Guide to the best methods for writing and formatting Longtail and Shorttail Keywords!

In this panel live from Permissionless IV, we discuss what TradFi can learn from crypto, from instant settlement and transparent markets to permissionless synthetic dollars and on-chain leveraged trading. We cover stablecoin demand dynamics, the future of tokenized structured products, how perps outperform options for retail, the practical limits of decentralization, and more. Enjoy! __ Follow Austin: https://x.com/CampbellJAustin Follow Kaledora: https://x.com/kaledora Follow Guy: https://x.com/gdog97_ Follow Felix: https://x.com/fejau_inc Follow Forward Guidance: https://twitter.com/ForwardGuidance Follow Blockworks: https://twitter.com/Blockworks_ Forward Guidance Telegram: https://t.me/+CAoZQpC-i6BjYTEx Forward Guidance Newsletter: https://blockworks.co/newsletter/forwardguidance __ Ledger, the world leader in digital asset security for consumers and enterprises, proudly sponsors Forward Guidance, where traditional finance meets crypto. As Ledger celebrates a decade of securing 20% of the world's crypto assets, it offers a secure gateway for those entering digital finance. Buy a LEDGER™ device today and protect your assets with top-tier security technology. Buy now on https://Ledger.com. — Timestamps: (00:00) Introduction (03:23) What can TradFi Learn from Crypto? (10:14) Is Decentralization Important? (10:53) Ledger Ad (11:43) Is Decentralization Important? (17:23) Bringing TradFi Onchain (22:35) Ledger Ad (23:29) Bringing TradFi Onchain (26:32) Stablecoins & The GENIUS Act (30:57) Most Optimistic Innovations __ Disclaimer: Nothing said on Forward Guidance is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are opinions, not financial advice. Hosts and guests may hold positions in the companies, funds, or projects discussed. #Macro #Investing #Crypto #Markets #ForwardGuidance

The Hemispheric Triad is back together again! With our powers combined, you get episode 136!

De Gazelle Cabby C380 is een elektrische fiets met een verlengde achterdrager, ook wel een longtail e-bike genoemd. In deze aflevering van de Schaal van Hebben hoor je wat Joe van Burik, Nina van den Dungen en Iwan Verrips daarvan vinden. Longtail e-bikeDeze Gazelle Cabby longtail-fiets (in dit geval met elektrische trapondersteuning, dankzij een Bosch-elektromotor van 85 Nm koppel en een accu tot 800 Wh) beschikt over een relatief zwaar frame en een verlengde achterdrager, voor extra bagage of het vervoeren van twee kinderen of een volwassen persoon tot 80 kilo. Afhankelijk van de samenstelling kun je verschillende tassen en andere accessoires monteren, evenals een veiligheidsbeugel achterop. Dit is daarmee een alternatief voor de afgelopen jaren populair geworden elekrische bakfietsen.See omnystudio.com/listener for privacy information.

Wired editor Chris Anderson came up with the idea of "the long tail" in 2004, suggesting that older books, music, and other creative works would continue to sell in small amounts, making enough money over time for these creators to survive. He was wrong. Very wrong. Help support The Next Track by making regular donations via Patreon (https://www.patreon.com/thenexttrack). We're ad-free and self-sustaining so your support is what keeps us going. Thanks! ‌Show notes: Chris Anderson, The Long Tail (https://www.wired.com/2004/10/tail/) (Wired) Darkside at Coachella (https://www.youtube.com/watch?v=LkktgOxDPJo) (unfortunately, the full video is no longer available; here's one song that's on YouTube) Very Seldom Casual, on uncertain.fm (https://www.uncertainfm.com/shows/vsc) Our next tracks: Yasunori Imamura: J.S. Bach: Cello Suites, Vol. 2 (https://amzn.to/4jK2uPm) Joe Strummer 002: The Mescaleros Years (https://amzn.to/4itNiVt) If you like the show, please subscribe in iTunes (https://itunes.apple.com/podcast/the-next-track/id1116242606) or your favorite podcast app, and please rate the podcast.

In this emergency pod edition, Jeff Malec is joined by Vineer Bhansali, Founder and CIO at LongTail Alpha, LLC, to break down the market's wild rollercoaster ride that demanded immediate attention. When markets hit new lows only to rocket back with a stunning 10% rally, we knew it was time for another "WTF episode" – our signature emergency broadcasts reserved for the financial world's most shocking moments.Together, Jeff and Vineer dissect the tariff chaos sending shockwaves through global markets, with Vineer providing insights on the critical liquidity crisis unfolding across stocks, bonds (especially long-term), and their derivatives. This episode delivers the expert analysis and perspective you need when markets go haywire – just like when we talked crude oil's negative plunge and the GameStop rebellion that took down a hedge fund in years past. No scripted talking points, no scheduled interviews – just raw, unfiltered market commentary when you need it most. The world's financial markets just had a moment... and so did we. SEND IT!Chapters:00:00-00:49 = Intro00:50-11:08 = Market Volatility and Liquidity: The New Trading Ecosystem11:09-18:02 = Hedging Strategies in Uncertain Markets: 0DTE Options, straddles and strangles, and Tail Risk18:03-30:56 = Global Asset Shifts: Bond duration, Basis Trades, Gold, and the Erosion of American Financial Exceptionalism30:57-43:41 = Tail Hedging Economics: Getting out of the money43:42-54:32 = Market Resilience and picking up steam: Is there hope for Trend Following?From the episode:Relationship Between Trend-Following and Options (whitepaper) Previous episode with Vineer:Taming the Tails with LongTail Alpha's Vineer Bhansali Follow along with Vineer on LinkedIn and @longtailalpha on X.com and be sure to check out LongTail Alpha's website for more information!Don't forget to subscribe to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Derivative⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, follow us on Twitter at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@rcmAlts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and our host Jeff at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AttainCap2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign-up for our blog digest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Disclaimer: This podcast is provided for informational purposes only and should not be relied upon as legal, business, or tax advice. All opinions expressed by podcast participants are solely their own opinions and do not necessarily reflect the opinions of RCM Alternatives, their affiliates, or companies featured. Due to industry regulations, participants on this podcast are instructed not to make specific trade recommendations, nor reference past or potential profits. And listeners are reminded that managed futures, commodity trading, and other alternative investments are complex and carry a risk of substantial losses. As such, they are not suitable for all investors. For more information, visit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rcmalternatives.com/disclaimer⁠

LTC ETF sparks speculation. LTC price rallied by 20%!

BONUS: Gojko Adzic on Optimizing Products for Long-Tail Users (Agile Online Summit 2024 Replay) In this BONUS episode, we revisit Gojko Adzic's insightful interview at the Agile Online Summit 2024. Gojko, an award-winning author and software expert, unpacks the principles behind his latest book, Lizard Optimization, offering a fresh perspective on improving product usability by addressing the needs of long-tail users. From learning from unexpected user behaviors to refining products with a systematic approach, this episode is filled with practical tips for product teams and Agile practitioners. What is Lizard Optimization? Drawing from his experiences as a product developer, Gojko introduces the idea of Lizard Optimization. He discusses how observing unexpected user behaviors led him to refine his SaaS tools like Narakeet and MindMup. By focusing on usability challenges and unusual patterns, he has turned serendipity into actionable insights. “Users aren't stupid—they're just finding creative ways to get value from your product. Listen to them.” Gojko explains the inspiration behind the metaphor of the “Lizardman constant,” a concept from a Scott Alexander blog post. He describes how this principle applies to product optimization: understanding and addressing the 4% of surprising, unexplainable behaviors can uncover opportunities for innovation. “The job isn't to judge users—it's to explore why they're doing what they're doing and how we can help them succeed.” The High-Level Process of Lizard Optimization Gojko outlines the systematic process described in his book to leverage unexpected user behavior: Observe Misuse: Identify how users deviate from expected patterns. Extract Insights: Focus on one unexpected behavior as a signal. Remove Obstacles: Help users achieve their goals more easily. Monitor Impacts: Detect and adjust for unintended consequences. “Start monitoring for the predictable but unexpected—those hidden gems can unlock your next big feature.” Practical Advice for Product Teams For teams ready to apply these concepts, Gojko emphasizes the importance of expanding observability tools to include product metrics and not just technical ones. He shares how tracking unpredictable user actions can inspire impactful changes. “About a third of what we do delivers value—focus on finding where unexpected value lies.” Recommended Resources To dive deeper into these ideas, Gojko recommends: Trustworthy Online Controlled Experiments by Ron Kohavi Evidence Guided by Tim Herbig LizardOptimization.org “Experimentation and evidence-based decision-making are the keys to building better products.” Closing Thoughts: “Look for the Unexpected” Gojko's parting advice for Agile practitioners is simple yet powerful: Look for the unexpected. By embracing surprises in user behavior, teams can transform minor inconveniences into major opportunities for growth. “The unexpected is where innovation begins.” About Gojko Adzic Gojko Adzic is an award-winning author, speaker, and product creator. His books, including Lizard Optimization, Impact Mapping, and Specification by Example, have become essential reads for Agile practitioners and product teams worldwide. Gojko is a 2019 AWS Serverless Hero, the winner of the 2016 European Software Testing Outstanding Achievement Award, and the 2011 Most Influential Agile Testing Professional Award. He has also co-founded several successful SaaS tools, including Narakeet, MindMup, and Votito. You can link with Gojko Adzic on LinkedIn.

How long do you think the impact of tillage erosion lasts? A few years? A decade? Try several decades! Work out of Manitoba is assessing how conservation tillage adds back what tillage erosion takes away, but the preliminary findings are that tillage erosion is very hard to reverse. That's part of this episode of Wheat... Read More

Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, there's some nuance. For example, two thirds of consumption comes from just 20% of the most dedicated fans. So there's a race on to get at that remaining 80% of casual fans, who make up the famous long tail. But how? Christian Harrall-Baker is Director of Content, formerly social media lead at the Premier League. Laura Andriani is Senior Vice President, Consulting in New York.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Twenty years ago, Wired editor Chris Anderson wrote “The Long Tail” - a story about how “the future of entertainment is in the millions of niche markets at the shallow end of the bitstream.” Also, twenty years ago, the term “podcasting” was coined thanks to the introduction of the iPod and RSS feeds that could carry audio files.Today, in these final days before the election, we can confidently say that this prediction has become a reality—not just for entertainment but also for news and politics.I've been pondering this newsletter for a while, and Chris's piece popped into my mind as I was thinking about how 2024 is being called the TikTok/Influencer/Podcast/Clipping/Shards of Glass election. What these all have in common is the theme that our information environment is more fractured than ever before, and influencers/creators across numerous platforms have proven their power to reach voters. I won't be shocked if, for the 2028 cycle, we have a candidate announce for president on a podcast (DeSantis did technically announce on Twitter spaces, but that's different.)Ben Thompson makes this point in his excellent column from Monday, “I think, though, that the ability to hold one's own on a podcast is, in the long run, going to be a greater selection effect for President than people might expect.”The ground is shifting beneath our feet and will continue to do so as we increasingly use artificial intelligence to help us create and curate the information we consume.I will have much more to say on this as I try to figure out how to recap these last two years. Since January 2020, I've been talking about this historic year of elections around the globe, and it is almost over. The amount we've all gone through during this time is massive—and it's only accelerating.Anchor Change with Katie Harbath is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.With only a week left until Election Day, I wanted to share five things to remember as we enter this new phase.* The information environment is shifting, which presents an excellent opportunity to shape this new reality. I've talked to a few folks wondering if their work since 2016 has been for naught because of the amount of disinformation online. It most certainly has not, but this work will need to change. I'm excited about digging into this new ecosystem and how we can mold how it evolves. What strikes me in re-reading Chris' article 20 years later is that we can predict where things will go; it just takes us a long time for the technology and people to adapt, to accept the new reality, and to grieve the loss of the old one. Where we are today will not be where we will be in four years, as AI will do much more to curate the information we consume. We know this will happen, just not exactly how. That presents a lot of opportunity to start helping shape the future we want. Just look at this paper about how AI is helping to prebunk election misinformation.* A side thing to watch here is where people go to follow along as results start to come in. Cable channels usually shine here, but Amazon is doing its own Election Night special, as are TikTok users like V Spehar from Under the Desk News. Will people go there instead?* The tech CEO election. A side story of this election will inevitably be the role of the tech CEO. From Zuckerberg trying to pull back on politics and news to Elon leaning in and Bezos killing the Washington Post editorial, these CEOs are now political players whether they want it or not. Podcasting and newsletter platforms - and thus their CEOs - will become more critical. These CEOs are not the enemy, nor will they save us, but we must work with them - and hold them accountable. We can lament that they operate first and foremost as a business, or we can accept that and figure out how to impact them through those incentives.* AI isn't as bad as feared, but this is just the start. I'm very nervous that people are going to take away from this election that AI isn't as bad as we thought and then drop the ball going into 2026 and 2028. We need to have less fear around AI overall, but this is only the beginning of its entry into our political sphere. Over the next four years, this is another area of great opportunity to shape what these guardrails should be for how campaigns use these tools to communicate with voters.* Panic responsibly. This is the time I created this phrase for. Anxiety, nerves, and tension are getting very high. It doesn't help when you feel like all you can do is sit and wait. Take care of yourself. Touch grass. Drink water. Just keep in mind that now is a nerve-wracking time, and that might impact how you are reacting to things. It will be okay. We will get through this. The merch store is here if you need a t-shirt, sticker, or wine glass to remind you of this.* Vote. The number one thing you need to do is vote. I don't care if it is absentee, early, or in-person. Visit turbovote.org for all the information you need on how to do this. I got my vote in via absentee. Ensure you are also up to speed on how votes are counted and certified, as there will likely be a lot of chaos and confusion around that. You can also watch this webinar I did this week with the Aspen Institute and other experts discussing the post-election time frame. I'm going into this final week nervous but excited. I'm anxious about what a tight election will do to us as a collective. I'm excited because I can already think of many projects I want to work on to shape this new information environment. There's a lot of opportunity in chaos if you know how to harness it. But we'll have time for that later. For now, vote, tell your friends and family to vote, and take care of yourselves. And for those working on elections, whether as an official, poll worker, tech employee, journalist, researcher, campaigner, or volunteer - don't forget, you got this.Side note: It's not good I'm making this a side note, but one of the things I feared would happen with the U.S. election is that it would suck all of the attention away from other global elections happening at the same time. Admittedly, I've fallen into that trap, but keep an eye on what is happening in Japan and the country of Georgia after their elections this past weekend. Both are seeing unrest and shock by results. There were also elections in Kiribati (an island in the South Pacific), Bulgaria and Uruguay (which is headed to a second round). Moldova's recent election on a referendum to join the EU was also a nail-biter. All of this is to say, while there's a lot happening here we also need to keep an eye on the globe as a whole.Please support the curation and analysis I'm doing with this newsletter. As a paid subscriber, you make it possible for me to bring you in-depth analyses of the most pressing issues in tech and politics.  Get full access to Anchor Change with Katie Harbath at anchorchange.substack.com/subscribe

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.comSummaryIn this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news. TakeawaysGenerative AI can create commercials in seconds.The platform supports multiple languages and dialects.Advertisers can launch campaigns on major streaming platforms.The ease of use has led to concerns about credibility.Full funnel measurement is crucial for advertisers.The future of advertising will heavily involve AI technology.Challenges include getting advertisers comfortable with AI.The platform aims to democratize CTV advertising.Upcoming versions of the platform will enhance creative capabilities.Try Streamr AI 2.0 Here: https://streamr.ai/pro/Chapters00:00 Introduction to Streamr AI and Live Demo02:46 The Evolution of Advertising with Gen AI05:59 Challenges and Solutions in CTV Advertising08:57 The Future of Gen AI in Advertising11:57 Building a Marketplace for CTV Advertising15:01 The Impact of AI on AdvertisingNews We DiscussedIAB Tech Lab introduces Ad Format Idol initiative to standardize CTV ad formatshttps://www.streamtvinsider.com/advertising/iab-tech-lab-introduces-ad-format-idol-initiative-standardize-ctv-ad-formatsPulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TVhttps://www.adexchanger.com/on-tv-and-video/pulling-a-fast-one-25-of-ctv-ad-inventory-can-only-be-bought-via-linear-tv/Connect & Learn MoreConnect with Jonathan Moffie on LinkedIn: https://www.linkedin.com/in/jonathanmoffie/Checkout Streamr.ai: https://streamr.ai/A bit about FAST Channels (As discussed in today's podcast)According to the IAB, FAST channels are free, ad-supported streaming TV channels that offer scheduled content in a linear format: Definition: FAST stands for "Free Ad-supported Streaming TV". FAST channels are similar to broadcast TV networks and offer scheduled content. Content: FAST channels offer a variety of content, including live TV, on-demand content, and genre-focused channels. Access: FAST channels are available on smart TVs, mobile apps, tablets, and other internet-enabled devices. Some services are tied to specific brands, such as Samsung TV Plus on Samsung devices. Monetization: FAST channels are monetized by inserting ads into the programming. Viewing experience: FAST channels offer a "leaned-back" viewing experiJoin OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

Whew...this is along one...but don't worry...we have you covered with time stamps!  Our first 4th Ed Battletome review...Skaven!  Brendan has returned and Dave joins us for a walk though of this beasty tome, including two Armies and two Regiments of Renown.  Some pretty scary shooting units in this book, and one of the Armies of Renown is a contender for "most fun."  Take this one in small bites and enjoy! Thanks as always for joining us.  Your support is truly appreciated. 2:46             Whispers From The Warp 25:55            The Emperor Lies 25:55              Dan's Rant Corner 36:30             Skaven Battletome Review - Part I 1:29:13           Skaven Battletome Review - Part II 2:18:34           Skaven Battletome Review - Part III 2:43:23       Scriptorium 2:49:22       This or That 2:58:50       Show Close

In this episode of Healthcare Market Matrix, John Farkas sits down with Christopher McCord, a renowned healthcare technology innovator and Managing Director at Healthcare Growth Partners. McCord delves into the transformative role of data analytics in modern healthcare, highlighting its potential to revolutionize patient outcomes and operational efficiency. The discussion kicks off with McCord's insights on how advanced data analytics can drive personalized medicine, improve diagnostic accuracy, and streamline healthcare processes. He shares his experiences with implementing cutting-edge analytics tools and the tangible benefits they have brought to Healthcare Growth Partners' projects. McCord also explores the challenges of integrating large datasets from diverse sources and the importance of fostering collaboration between technology developers and healthcare providers. His expertise sheds light on the delicate balance between harnessing the power of big data and ensuring patient privacy and data security. Listeners can expect a deep dive into the current trends in healthcare data analytics, real-world examples of successful implementations, and practical advice for navigating the complexities of this rapidly evolving field. This episode offers invaluable insights for professionals interested in leveraging data to enhance healthcare delivery and achieve better patient outcomes. Show Notes [02:29] - Unpacking the Health IT Market Review [03:50] - The Long Tail of COVID-19 Impact [07:24] -  Epic's Market Dominance and Its Implications [10:21] - Navigating the Financial Challenges in Healthcare IT [15:57] - Profiles of Companies in the Middle Tier [21:17] - The Surge in Buyout Activity [25:39] - The Role of AI in Healthcare IT [27:18] - The Innovation Divide [31:33] - Beyond Technology: The Epic Example [38:36] - The Changing Dynamics of Health IT Investments [46:07] - Regulatory Impacts on Innovation [53:04] - The Social Responsibility Debate [56:57] - Recommendations for Health Tech and Investors  

Learn SEO tactics to grow your audience and optimize podcast visibility   Ready to get more podcast episode downloads? In this episode, I talk about how to use SEO keywords to help more people find your podcast. I explain two types of keywords that can really boost your podcast's visibility. You'll learn why going after the most popular keywords isn't always the best idea, and what to do instead.   I know SEO can seem complicated, but don't worry. I break it down into easy steps anyone can follow. You'll learn how to create podcast titles that both people and search engines will love.   Ready to help more people find and enjoy your podcast? Listen to this episode and learn how to use keywords to your advantage.   Xo, Juliana   Links Mentioned: Episode 322 - Podcast SEO! How to grow your podcast with SEO Episode 293 - Optimize your podcast! 3 SEO and keyword strategies to get more organic traffic to your podcast

Vineer Bhansali was recently among a small group of athletes who achieved the unthinkable, a 135 mile run in scorching heat, wind gusts and rain, all while traversing both the lowest and highest elevation points in North America. The Badwater 135 is considered the most difficult Ultra Marathon, an undertaking in which a guiding philosophy is, simply, “don't die”.As the CIO of LongTail Alpha, Vineer's investment philosophy is also not to die – or, translated to markets – don't get forced out at the wrong time. And in this context, he makes substantial use of derivatives, instruments that protect against the extreme events that markets all too often confront. Our conversation is a review of the August 5th risk event, exploring its causes and consequences. Unsurprisingly, Vineer sees the overconsumption of the Yen carry trade as a primary catalyst and he details the many ways in which printed, essentially free Yen made their way into risk assets of all shapes and sizes. He details how his firm navigated the flare-up, looking to trade VIX at incredibly elevated levels before the open.With a view that the market price of insurance has come back to Earth too fast and with concerns that the recent risk-off may just be an appetizer for a larger unwind to come, Vineer argues that embracing insurance strategies is an important part of a long-term strategic portfolio plan.  I hope you enjoy this episode of the Alpha Exchange, my conversation with Vineer Bhansali.

This is episode rerun with Seth Godin from Episode 157 In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?  Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn't work anymore, Seth's fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.  Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) Practical Pointers: Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing. Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals. Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion. Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out. Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty.   Timestamps: - Purple Cow by Seth Godin: 00:01:03 - Seth Godin's books: 00:02:21 - Permission Marketing by Seth Godin: 00:08:15 - Phone automation for restaurants in New York City: 00:17:58 - The Long Tail concept: 00:19:06 - The Song of Significance book: 00:20:19 - The Carbon Almanac: 00:26:23 - AI and its impact on businesses: 00:29:45 - The blog of the speaker: 00:34:25 - The Song of Significance: 00:20:19 - The Zen Master story: 00:32:00 - The new Mission Impossible movie: 00:31:45 - AI, electricity, and their impact on the world: 00:30:52 - The Art of Possibility by Ben Zander and Roz Zander: 00:36:23   Key Quotes:   “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!