Beauty Brand Launchpad

In this week's episode, we have a returning guest, Stephanie Mitchell! Stephanie shares her experience with hosting virtual summits and how she's transitioned her online course from a launch model to evergreen. You can connect with Stephanie on Instagram @stephaniemitchellmarketing And you can join her next virtual summit, Social Pop Party that's happening Feb. 20-22 by going to SocialPopParty.com ------ Want to know how to make your online beauty course irresistible and stand out from the crowd? Grab my free 6-Figure Online Beauty Course Guide and set your online course up for success! --- Send in a voice message: https://anchor.fm/mark-keysor/message

In this week's episode, we got to sit down and chat with an Online Beauty Empire student, Amanda, and she shared her entire journey from selling out her Founding Member's launch to now confidently taking on a brand new audience and course from scratch. ------- Online Beauty Empire is officially open for enrollment until Midnight Feb. 9th 2023! Don't wait and get enrolled now. Click here to sign up for OBE --- Send in a voice message: https://anchor.fm/mark-keysor/message

How Badly Do You Want It? The road to success can be a wild ride, and it's definitely not for the faint of heart. But if you know deep down that you need to go all in, do you have what it takes to keep going when things get hard? ---------------------- Enrollment for Online Beauty Empire is right around the corner! If you want a step-by-step, A-Z program to create and launch a thriving online course business, join the waitlist here to be the first to know when enrollment opens up next. --- Send in a voice message: https://anchor.fm/mark-keysor/message

In this week's episode, we're diving into the interesting synchronicities that have been popping up for me lately, and how we can use our intuition, numerology, and Chinese astrology to make more aligned decisions in our beauty businesses. Make sure to share this episode with a friend! --- Send in a voice message: https://anchor.fm/mark-keysor/message

In this week's episode, we're talking about the journey from knowing to experience to mastery, and what that means for your business and attracting your ideal students and clients. --- Send in a voice message: https://anchor.fm/mark-keysor/message

In this week's episode, we're going to be giving a first month's update to how things are going with posting 365 pieces of content this year. We'll be breaking down how much growth has happened, the strategy I've been using, as well as what I'm going to be doing moving forward! If you've enjoyed this episode, make sure to take 30 seconds and leave a 5 star review! --- Send in a voice message: https://anchor.fm/mark-keysor/message

The most important thing when it comes to creating a thriving online course business is understanding the different ways to position yourself and your brand to stand out from the crowd. And one of the best ways you can increase the value of your online courses and get your potential students excited to sign up is by including free bonuses to your courses! In today's episode, we chat about how we can effectively use bonuses to make our courses irresistible and some tips on how to use them in your launches to catapult your momentum! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Just a quick thought the day after Christmas and the last episode of 2022! Here's to 2023! I'll see you there! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Whew! This year flew by! But there were plenty of lessons and things to take away from this year. Listen to my top takeaways and lessons from 2022 and what I think you should be taking into 2023. ----------------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

Things are changing when it comes to building a brand, attracting more followers, and establishing yourself as a leader in your niche! In today's episode, I'm chatting about the changes I'm seeing, as well as the new things I'm going to be applying to my content strategy to attract more of my ideal audience and get more students signing up for my online courses. If you're looking for a leg up on how to get the most out of your social media in 2023, you definitely don't want to miss this episode! ----------------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

2022 is coming to end! So now is a great time to evaluate what we'd like to achieve in the next year. In today's episode, we're going to be covering how you can actually achieve your big goals that you set for yourself up for amazing things in 2023, instead of falling off the wagon. ----------------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

In this week's episode, we're diving into what you can do to build up your following and attract more of your ideal audience, so you can build up your brand and ultimately make more money! This is episode will be beneficial for you if you don't have your ideal audience following you currently, or you just want to expand your reach, or if you're creating an entirely new brand from scratch. ----------------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

We're all striving to improve our lives and business... well I'm assuming so if you've been listening to this podcast for any amount of time. But what if we could fast track our results and our success... just by observing what others are doing and applying it to our own lives and businesses? In today's episode, we cover some of the things you should be paying attention to and what habits you can instill into your daily life, so you can make sure you're moving towards those big dreams and goals of yours ----------------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

There's a lot of stuff that's been going on in our world and it seems pretty scary! But what if we could position ourselves and our beauty brands in a way that benefited in a BIG way during all this uncertainty? We're going to cover some tangible tips and things to consider to make sure that you're not just surviving this hard economic time, but actually thriving. ----------------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

It seems like Mini Courses are the hot topic in the Beauty Industry! So you may be wondering if you should be creating a mini course yourself and whether that's the best approach for you and your brand. If that's you and you've been considering creating a mini course, then you're going to get a lot out of this episode! We're going to dive into the pros and cons of creating one and what you should keep in mind to make sure that your mini course is as successful as it can be! ----------------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

We're back! After a bit of a hiatus, the Beauty Brand Launchpad podcast is back with another episode for you. In today's episode, we give an update as to what's been going on behind the scenes over the past couple months, as well as diving into the truth about ADHD and how to get the most out of it, so you're progressing and moving closer toward your goals. ----------------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

I'm excited for this episode of the podcast because we're jumping in on what you need to make sure that your first online course launch (or really your next online course launch) is a big success! We're going to be breaking down the strategies and tips to get the most out of your launch and how to be thinking about your brand and business moving forward. --------------- Online Beauty Empire is OPEN FOR ENROLLMENT! Make sure you jump in and get access to all the amazing free bonuses! Enrollment ends Aug. 18th at Midnight! Click here to enroll in Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

We have MacKenzie Graham back on the podcast to chat about her wild ride of seeing massive success this past year through Instagram Reels, and how's she's now transitioning her business to help more than just lash artists in the beauty industry. MacKenzie's story is so inspiring and I think you're going to get a ton out of this episode! You can connect with MacKenzie on Instagram @itsmackenzieg ----------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

It's becoming more and more common these past couple years for people in the beauty industry to say that they're more burned out and anxious than ever before. That's why I'm so excited to have Ashley Gonzalez back on the podcast for a second time to talk about how we can use breathwork to rewire our nervous system and actually use to create and manifest our goals inside of our business! I'm so excited for you to listen to this episode and I know you're gonna get a lot of value from it! You can connect with Ashley on Instagram @movebreatheheal or on her website at www.move-breathe-heal.com ---------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

Today's episode is an exciting one because I got to sit down with Lia Juhas from @lialignment and @lialashpro to talk about how she had reached what a lot of people would consider the "top" of the industry, only then decide to leave that all behind and transition to something completely new that aligned with her. She gives some amazing tips to go after what you truly want in life and business, and how sometimes the scariest thing is the direction you need to go toward. ------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

In today's episode, we're chatting about what it takes to be successful and how long that success can actually take. By understanding how to delay our gratification and start thinking long term, we'll be able to stick in over the long haul, even when we're not seeing progress as quickly as we'd hoped. ---------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

We have a special guest today! Kayla from The Educated Artistry Podcast sat down to give us an amazing episode on how she's been able to elevate her brand and how she's looking to expand outside of the traditional ways of trainings or product lines. You can connect with Kayla @educatedartistrypodcast on Instagram! ----- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

Selling. The awful, no good, 4-letter word that so many have come to despise. But how can we be successful with our brand if we don't like to sell? And what if there was a way to build demand and desire for the things we offer without constantly asking and pushing people to pull out their credit cards? That's what we're covering in today's episode and we're going to dive deep on getting your audience excited to work with you before you even ask for the sale! ------------- Online Beauty Empire is opening back up for enrollment and it's just around the corner! Make sure you're on the VIP waitlist to get early access and exclusive bonuses. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

Today we're talking about branding and how to use it to attract more people into your world, and how it's the single best way to take your business to the next level. By having a quality brand that people connect with, it just makes your job that much easier. I'll be giving some tangible tips and tricks that you can start implementing right away so you can start standing out from the crowd. ------------- Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

In today's episode, I got to sit down with the one and only, Maggs Lashes, and we got to talk about how she's made a huge transition in her lash business and completely pivoted to find more alignment and excitement in what she's doing. This episode is going to resonate with a lot of you, so make sure you listen to the end to get all the amazing nuggets that Maggs has to share! You can connect with Maggie on Instagram (@maggslashes) and check out her new apparel brand (@lashreligion.thebrand) ------------- Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

You've probably heard this a thousand times: "You need to be consistent to be successful". But what if that wasn't true? Or maybe a better question to ask is, "What if there's more to that statement?". And that's exactly what we're going to be covering in today's episode. Because the truth is, just because you're consistent, that doesn't necessarily mean it's going to get you closer to your goals. --------------------- Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

In today's episode, I wanted to give you some tangible tips and tricks to overcome the feeling overwhelm when taking the steps to take your business to a new level. By implementing these strategies, you'll give yourself the tools to stay consistent, even when different things pop up to derail your progress. --------------------- Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

It seems like the popular topic to talk about is how hustle culture is "toxic" and that it's hurting you and your business. So in today's episode, we break down the truth about hustling and how to make sure you're getting closer to your goals while still finding balance and not getting yourself burned out in the process. ------------------- Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

We're at the ground level of a big shift inside with how education is consumed and delivered inside of the beauty industry. And because of this, it's a great opportunity to evolve our trainings and courses into something incredible that not only benefits us, but it benefits our students on a deeper level as well. In this episode, we'll chat about what I'm seeing is missing from online education in the beauty industry and how you can use this as an opportunity to stand out from the crowd. ---------------------------------- Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

It can be really hard being a business owner and calling the shots. We have to wear so many hats to keep our business running and growing. And with that can come a lot of frustration and heartache if we're not seeing the results we're wanting after putting our heart and soul into something for so long. In today's episode, we're talking about how I shifted from almost quitting this online business for good to now feeling motivated and inspired with the future. If you're feeling burned out or you're questioning whether or not you want to continue with your business, I think you're going to find a lot of value in this episode. ----------------- If you've enjoyed listening to this podcast, please consider leaving a review! And if you're wanting step-by-step instruction on how to create and launch a thriving online beauty course, then jump on the waitlist for Online Beauty Empire. Enrollment will be opening soon! https://www.onlinebeautyempire.com --- Send in a voice message: https://anchor.fm/mark-keysor/message

It's pretty common for someone to say "I hate selling" or "I hate being sold to", and in this episode we're going to be talking about how you can authentically sell yourself and your course without coming off like a used car salesman. Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

This is a big question on a lot of the minds of beauty professionals or aspiring "experts" in their niche: "When do I know when I'm ready to train/teach others?" It's an important question and it's one that holds a lot of beauty professionals back from sharing their knowledge and expertise with the world. In this episode, we're going to tackle that topic and when you can know for sure if you're ready to help others and should stop dragging your feet with launching your course once and for all! Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

Launches are the backbone of every online course business and that's why we're talking about the 3 things that you need to have with every launch to make sure it's successful! By implementing these 3 tips, you'll see a drastic improvement to your launches. So which one are you going to add first? Join the waitlist for Online Beauty Empire. Connect with me on Instagram (@BeautyBrandLaunchpad) --- Send in a voice message: https://anchor.fm/mark-keysor/message

Want to know the secret to getting to your business goals faster? You're in luck! Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

In today's episode, we chat about what the biggest, most impactful leaders in the beauty industry are doing to create an incredible life and business for themselves. I'm going to share my 5 tips that these influential leaders are implementing in their lives and how you can too! Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

In today's episode, we chat all about the benefits of pre-selling your course to make sure you can get a quick win and momentum behind you! Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

It seems like everywhere you look there's a new online beauty course popping up! So is it too late for you to jump in and launch your own? Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

We've all been there! It's the dreaded imposter syndrome! In today's episode, we go over the steps to get out of feeling like an imposter and moving forward towards your goals. -------------- Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Want to make massive jumps with the success of your business? In today's episode, I'll be cover my 4 tips to make the biggest impact in your business and start seeing awesome results! -------------- Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

If you've been feeling stuck and you're not moving forward or making the progress in your business like you'd like (even though you feel like you're doing ALL THE THINGS), then this episode is for you! Today's solo episode is all about understanding that we're only going to have the success and results that we truly believe we deserve deep down. We've all done the mental gymnastics of thinking better thoughts and "manifesting" a better life, but if our self worth deep down doesn't align, we're not going to get where we want to go. -------------- Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

In today's episode, I got to sit down with Abby and talk about her incredible journey of becoming a hairstylist and eventually launching her own online beauty course teaching Balayage. Her story is so inspiring and she delivers so many amazing nuggets of wisdom on how to approach your online beauty course, as well as your online business as a whole. You can connect with Abby on Instagram @abbywbalayage -------------- Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

If you've ever wondered how to get more clients, whether it's for you personally or even if you've opened up a salon, then this episode is for you! I'm sitting down with Stephanie Mitchell from @sunnystorm.marketing who's giving you all the tips and strategies for using Facebook Ads to get amazing clients without needing to give a discount. And on top of that, Stephanie gives a peak behind the scenes of her online course and what it looks like to create a course for the beauty industry. Connect with Stephanie on Instagram: @sunnystorm.marketing Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Feeling like you've been in a rut lately? Or maybe you've felt frustrated and uninspired because everything you do doesn't seem to get the results you're hoping for and you're no closer to your goals than you were at the first of the year? If this sounds anything like you, then you're definitely going to want to listen to today's episode. Because (thankfully!) there's a simple reason why and I go over the reasons why we're feeling stuck and how to overcome them. Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Let's chat about online course launches! I recently wrapped up mine for Online Beauty Empire and had some really big epiphanies that I wanted to share with you. My hope is that you can apply these lessons and takeaways into your own launches to make yourself more equipped to succeed! This launch felt like a monumental one for me just based off of the huge mindset shift that came with it. You don't want to miss this one! Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Too often it seems like we're grinding our way through with our beauty businesses because that's what everyone else has done to be successful, so that's what we have to do as well, right? Well... that might not be the case. What if there was a path specifically laid out for each of us individually instead of just the cookie cutter advice you see everywhere else? What if there were certain things based on our Human Design that gave us more energy in our business, made us feel more aligned, and didn't make us feel so much resistance? In today's episode, I sat down with Ashley Gonzalez to talk about everything Human Design and how to use it to make better decisions for ourselves and our businesses! Connect with Ashley @ashleychanelle.hd Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

What does it mean to show up like a boss? And how does that look like as a beauty professional? In today's episode, I sat down with Melissa Rudolphi to talk about how to show up like a boss and take control of your business & client experience. These aren't the things that were covered in any of your courses or during your time in cosmetology/esthetics school! Check out Melissa's program and how you can Show Up Like a Boss Connect with Melissa: @melissa_atlashpro Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Have you ever wondered what separates a course that is absolutely thriving and has everyone talking about compared to a course that struggles to get sales (even with a discount)? In today's episode, I'm going to cover the 2 main things you have to have to make your course irresistible and having people line up to get access to it. Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Have you heard that most millionaires have 7 streams of income? Maybe there's more to it than that. Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Are you looking to take your branding to the next level? Considering doing some Instagram Reels but not sure if they're going to work for you? Well look no further! Because MacKenzie from Mack Lash is dishing out all the goods on everything you need to know to take your branding to the next level. Follow MacKenzie on Instagram @macklashmob Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

This is an important mindset shift when it comes to creating and delivering a course that gets results for your students! Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message

Is trying to make everything in your business "perfect" stopping you from moving forward and creating the business you've always wanted? Follow me on Instagram - @BeautyBrandLaunchpad Want to learn how to create a stunning, professional course with just your phone? Get signed up for Beauty Video Academy! --- Send in a voice message: https://anchor.fm/mark-keysor/message