Podcasts about mixmax

Reps who get replies don't "check in", they advance the conversation. Iryna Begma has built her entire approach around one core belief: every follow-up should move the deal forward or not be sent at all.The problem isn't that buyers go silent. It's that most follow-up sequences give them no reason to respond. Vague bumps, no added value, three attempts and out.In this session, Iryna broke down what an effective multi-touch follow-up sequence actually looks like, how to vary your touches across channels, and how to inject personality and value without coming across as pushy.Learn how to read the signals. When silence means "not yet" versus "not ever," and how to use triggers like job changes, funding news, or a new post to pivot your approach and re-open the door.You'll Learn:Why most follow-up fails and the mindset shift that changes how you approach every touchHow to build a multi-channel follow-up sequence with the right spacing, content variety, and personalityHow to read buying signals and know when to change your approachThe Speakers:Will Aitken and Iryna BegmaIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Aligned, Gong and Mixmax

James Dust & DJ D-Line- Dreamcatcher [Lost Kommunication Records Ltd]Ben van Gosh & MakeFlame - Requiem [Molekular Sounds]CLASSIC: OceanLab - Satellite (Original Above & Beyond Mix) [Anjunabeats]DAVE PEARCE'S TOP 5 5.Paul Oakenfold x Markus Schulz - Orange [Armada]4.Amos & Riot Night & 0Gravity - Together We Are [FSOE]3.Lange feat Emma Hewitt - Live Forever (Asteroid Remix)[Black Hole]2.Pulser feat. Molly Bancroft - In Deep (Grant Trowbridge Remix)[Toneplay]1.Johan Gielen presents Airscape - Trance Society [Black Hole]GUEST MIX: Max DenoiseMax Denoise & Ren Faye & Claire Willis - Follow the sun ( Suanda voice )Rinkarna & Max Denoise - Nebula ( Avena Records )Rinkarna & Max Denoise - When i Remember ( Abora records )Max Denoise & Claire Willis - Carry me Home ( State control records )Max Denoise & Rinkarna & Joanna Angelina - Goodbye ( Suanda voice )

Most sellers are chasing triggers and firing off outreach that feels timely but still gets ignored. A trigger can tell you when something happened. It does not tell you if the buyer cares, or what action you should take.Will Aitken, Heath Barnett and Leslie Venetz broke down the difference between signals and triggers, and how to use both without creeping prospects out. You will learn what a real buying signal looks like, what a trigger actually is, and why neither matters if it does not lead to a clear, buyer relevant action.They shared a simple operating system you can steal immediately. Trigger equals timing. Signal equals intent. Action is the move you take next. You will learn how to stack signals across sources, map them to buyer stage, and turn them into messaging that answers why them, why now, and why you.You will leave with a repeatable way to spot weak signals fast, choose the right next step, and write a strong first message using real examples like job changes, review site activity, email engagement, and multi stakeholder website behavior.You'll Learn:The difference between signals, triggers, and action so you stop mistaking activity for intentA simple first message recipe that converts signals into buyer relevant outreach and a tight askHow to stack signals by strength and buyer stage so your timing, messaging, and next step match what the buyer is doingThe Speakers:Will Aitken, Heath Barnett and Leslie VenetzIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Mixmax

LinkedIn makes outbound easier than most reps think, but most sellers scroll, like, and hope something happens.James Buckley and Darren McKee broke down a repeatable LinkedIn prospecting system that turns simple actions into real conversations. You will learn how to pick the right prospects, know what to look for before you message, and avoid lazy outreach that gets ignored.Darren walked through his step by step flow, from using your network and Sales Navigator filters to finding the right buyers, to getting warm intros through second degree connections, to sending a direct message that earns a meeting. You will also learn how to use comments, follows, and content as engagement that supports your outbound, not vanity activity.You will leave with a clear plan you can run weekly, plus Darren's 5x3x1 prospecting strategy and the math behind how consistency can turn into a serious pipeline.You'll Learn:Step by step LinkedIn prospecting flow to go from targeting to conversations to meetings.The 5x3x1 prospecting strategy, including how to stay consistent.How to use comments, DMs, and video or audio messages to build trust and move past “send me info”.The Speakers:James Buckley and Darren McKeeIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Mixmax and Gong

Most sellers say they are multi-channel, yet prospects still ghost them.James Buckley was joined by Donald Kelly and Charlotte Lloyd to show how to actually coordinate email, calls, LinkedIn, and a fourth channel so every touch builds on the last. This show reframed multichannel as a coordination problem, not a volume problem.You will learn how to decide which channel to start with based on real signals, how to keep one clear storyline across formats, and how to use channel switches as pattern interrupts when prospects say “send me information” or go quiet. The focus is on fewer, better touches that feel intentional instead of repetitive.By the end of the show, you will leave with a simple multichannel sequence you can run this week, plus clear rules for when to keep going, when to pause, and how to restart conversations without sounding desperate or annoying.You'll Learn:How to coordinate email, calls, LinkedIn, and other channels into one systemHow to choose the right channel first using signals instead of habitHow to restart stalled conversations using pattern interrupts across channelsThe Speakers:James Buckley, Charlotte Lloyd and Donald KellyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Mixmax, Aligned and ZoomInfo

Jason Lemkin is the founder of SaaStr, the world's largest community for software founders, and a veteran SaaS investor who has deployed over $200 million into B2B startups. After his last salesperson quit, Jason made a radical decision: replace his entire go-to-market team with AI agents. What started as an experiment has transformed into a new operating model, where 20 AI agents managed by just 1.2 humans now do the work previously handled by a team of 10 SDRs and AEs. In this conversation, Jason shares his hands-on experience implementing AI to run his sales org, including what works, what doesn't, and how the GTM landscape is quickly being transformed.We discuss:1. How AI is fundamentally changing the sales function2. Why most SDRs and BDRs will be “extinct” within a year3. What Jason is observing across his portfolio about AI adoption in GTM4. How to become “hyper-employable” in the age of AI5. The specific AI tools and tactics he's using that have been working best6. Practical frameworks for integrating AI into your sales motion without losing what works7. Jason's 2026 predictions on where SaaS and GTM are heading next—Brought to you by:DX—The developer intelligence platform designed by leading researchersVercel—Your collaborative AI assistant to design, iterate, and scale full-stack applications for the webDatadog—Now home to Eppo, the leading experimentation and feature flagging platform—Transcript: https://www.lennysnewsletter.com/p/we-replaced-our-sales-team-with-20-ai-agents—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/182902716/my-biggest-takeaways-from-this-conversation—Where to find Jason Lemkin:• X: https://x.com/jasonlk• LinkedIn: https://www.linkedin.com/in/jasonmlemkin• Website: https://www.saastr.com• Substack: https://substack.com/@cloud—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jason Lemkin(04:36) What SaaStr does(07:13) AI's impact on sales teams(10:11) How SaaStr's AI agents work and their performance(14:18) How go-to-market is changing in the AI era(19:19) The future of SDRs, BDRs, and AEs in sales(22:03) Why leadership roles are safe(23:43) How to be in the 20% who thrive in the AI sales future(28:40) Why you shouldn't build your own AI tools(30:10) Specific AI agents and their applications(36:40) Challenges and learnings in AI deployment(42:11) Making AI-generated emails good (not just acceptable)(47:31) When humans still beat AI in sales(52:39) An overview of SaaStr's org(53:50) The role of human oversight in AI operations(58:37) Advice for salespeople and founders in the AI era(01:05:40) Forward-deployed engineers(01:08:08) What's changing and what's staying the same in sales(01:16:21) Why AI is creating more work, not less(01:19:32) Why Jason says these are magical times(01:25:25) The "incognito mode test" for finding AI opportunities(01:27:19) The impact of AI on jobs(01:30:18) Lightning round and final thoughts—Referenced:• Building a world-class sales org | Jason Lemkin (SaaStr): https://www.lennysnewsletter.com/p/building-a-world-class-sales-org• SaaStr Annual: https://www.saastrannual.com• Delphi: https://www.delphi.ai/saastr/talk• Amelia Lerutte on LinkedIn: https://www.linkedin.com/in/amelialerutte/• Vercel: https://vercel.com• What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google): https://www.lennysnewsletter.com/p/what-the-best-gtm-teams-do-differently• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Replit: https://replit.com• Behind the product: Replit | Amjad Masad (co-founder and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad• ElevenLabs: https://elevenlabs.io• The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth): https://www.lennysnewsletter.com/p/the-ai-marketing-stack• Bolt: https://bolt.new• Lovable: https://lovable.dev• Harvey: https://www.harvey.ai• Samsara: https://www.samsara.com/products/platform/ai-samsara-intelligence• UiPath: https://www.uipath.com• Denise Dresser on LinkedIn: https://www.linkedin.com/in/denisedresser• Agentforce: https://www.salesforce.com/form/agentforce• SaaStr's AI Agent Playbook: https://saastr.ai/agents• Brian Halligan on LinkedIn: https://www.linkedin.com/in/brianhalligan• Brian Halligan's AI: https://www.delphi.ai/minds/bhalligan• Sierra: https://sierra.ai• Fin: https://fin.ai• Deccan: https://www.deccan.ai• Artisan: https://www.artisan.co• Qualified: https://www.qualified.com• Claude: https://claude.ai• HubSpot: https://www.hubspot.com• Gamma: https://gamma.app• Sam Blond on LinkedIn: https://www.linkedin.com/in/sam-blond-791026b• Brex: https://www.brex.com• Outreach: https://www.outreach.io• Gong: https://www.gong.io• Salesloft: https://www.salesloft.com• Mixmax: https://www.mixmax.com• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• Clay: https://www.clay.com• Owner: https://www.owner.com• Momentum: https://www.momentum.io• Attention: https://www.attention.com• Granola: https://www.granola.ai• Behind the founder: Marc Benioff: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff• Palantir: https://www.palantir.com• Databricks: https://www.databricks.com• Garry Tan on LinkedIn: https://www.linkedin.com/in/garrytan• Rippling: https://www.rippling.com• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• The new AI growth playbook for 2026: How Lovable hit $200M ARR in one year | Elena Verna (Head of Growth): https://www.lennysnewsletter.com/p/the-new-ai-growth-playbook-for-2026-elena-verna• Pluribus on AppleTV+: https://tv.apple.com/us/show/pluribus/umc.cmc.37axgovs2yozlyh3c2cmwzlza• Sora: https://openai.com/sora• Reve: https://app.reve.com• Everything That Breaks on the Way to $1B ARR, with Mailchimp Co-Founder Ben Chestnut: https://www.saastr.com/everything-that-breaks-on-the-way-to-1b-arr-with-mailchimp-co-founder-ben-chestnut/• The Revenue Playbook: Rippling's Top 3 Growth Tactics at Scale, with Rippling CRO Matt Plank: https://www.youtube.com/watch?v=h3eYtzBpjRw• 10 contrarian leadership truths every leader needs to hear | Matt MacInnis (Rippling): https://www.lennysnewsletter.com/p/10-contrarian-leadership-truths—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

This episode is the audio from our recent webinar on multi-threading. Heath Barnett of Mixmax, Amber Smith, and Karen Hor of ZoomInfo joined us to share how top reps increase their win rates by 2-3x, shorten sales cycles, and drive expansion by mastering multi-threading. Check out more free content and get coaching at ⁠⁠⁠⁠⁠https://outboundsquad.com.

In this episode, Heath Barnett shares the evolution of the buyer's journey, how to optimize sales processes with AI and technology, and the future of sales and marketing in a buyer-centric world. Check out more free content and get coaching at ⁠⁠⁠⁠https://outboundsquad.com

This episode is the audio from our webinar on objection handling. We were joined by Will Aitken, Founder of WillAitken.com, Jack Wauson, GTM Team Lead at Mixmax, and Abdulla Casino, Manager of Sales Development at ZoomInfo. Check out more free content and get coaching at ⁠⁠⁠⁠https://outboundsquad.com

This episode is the audio from our webinar on cold email. We were joined by Jack Wauson of Mixmax and Florin Tatulea and walked through how to personalize your cold emails without wasting a ton of time researching. Check out more free content and get coaching at ⁠⁠⁠https://outboundsquad.com

This episode is the audio from our recent webinar on cold email. Jack Wauson of Mixmax, Meghan Morrison, and Cir Crawford of ZoomInfo joined us to share the state of cold email in 2025, a proven cold email framework, and how top teams are leveraging AI. Check out more free content and get coaching at https://outboundsquad.com

Cold calls are arguably one of the most important tools in your repertoire. Whether you're still mastering the art of feeling confident on your calls, or you're considered one of the best – you can still find ways to improve your strategy.In this Daily Sales Show episode, we've got all the cold call techniques you need to refresh and recharge your game. Join our guest experts, Sara Uy and Jack Wauson, as they walk you through LIVE mock cold calls and share their tips for success.You'll Learn:Strategies to book more meetings from cold callsSpecific language you can use for immediate improvement in call outcomesCold calling techniques to increase your confidenceThe Speakers:James Buckley, Sara Uy and Jack WausonIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: MixMax, Pareto and Zoominfo

In this episode, Neil and Sam delve into transformative strategies for law firm owners, highlighting how to streamline client intake, enhance productivity, and manage client interactions more effectively. You'll gain insights into optimizing client consultations, leveraging virtual assistants, and using tools to manage emails efficiently—all aimed at reducing burnout and boosting your firm's growth. Tune in to learn proven strategies designed to make your practice more efficient and client-centric, ensuring sustainable growth and success.Key Takeaways from Neil and Sam:Signing Up Clients Yourself: Handling client sign-ups personally is inefficient and limits your scalability. As your client base grows, this manual process becomes a bottleneck, consuming valuable time that could be better spent on legal work. Delegating this task to dedicated virtual intake specialists can streamline the process. This allows lawyers to focus on more critical legal tasks and prevent burnout​.Constant Emailing: Constantly checking emails is distracting and stressful. This habit adds new tasks to your schedule and increases stress levels. Using tools like Mixmax for email automation and setting specific times to check emails can significantly reduce this time trap. This enables lawyers to concentrate on high-value activities​​.That Meeting Could've Been an Email: Unstructured meetings can waste a lot of time. To avoid this, schedule meetings on specific days, limit them to 30 minutes, and always have a clear agenda. Being selective with meeting invitations helps maintain control over your schedule. This approach maximizes productivity and ensures meetings are purposeful​​.Social Media Overusage: Excessive social media use distracts from productive work and reduces your ability to focus. Unless used strategically for business purposes, social media can detract from productivity and well-being. Limiting social media use is essential for maintaining better mental focus. Lawyers should be mindful of their social media habits to avoid wasting time​.Not Using Zapier for Repetitive Tasks: Failure to automate repetitive tasks leads to inefficient use of time. Tools like Zapier can automate many of these tasks, increasing productivity. This allows lawyers to focus on more critical aspects of their work. Embracing automation can significantly enhance the efficiency of your practice​.Other Ideas: Spending excessive time on low-impact tasks is a major time waster. Examples include perfectionism in minor activities, manual document management, and micromanaging staff. Prioritizing high-impact tasks and delegating or streamlining less critical activities is crucial. This approach optimizes time and boosts overall productivity. "Multitasking is not a way to manage your time; it's actually more of a time suck than an enhancement to your efficiency." — Neil Tyra"Sometimes it's good to be cutthroat with your own rules. If not, other people will make rules for you." — Sam MollaeiJoin Lawyer Club FREE, where lawyers and law firm owners come to reclaim control of their firms and their lives! Plus, get the full list of Best AI Tools For Lawyers inside!Get in touch with Sam:MLA WebsiteLawyerClubPurchase Sam's book

Ever wondered what's stopping you from launching your own recruiting firm, especially when life's complexities seem overwhelming? Finish The Year Strong Summit - https://finish-the-year-strong.heysummit.com/ AI Recruiting Summit - https://ai-recruiting-summit.heysummit.com/ In this episode of *The Elite Recruiter Podcast*, Benjamin Mena and Zaharo Tsekouras delve into the challenges and triumphs of starting a recruiting business—something many aspiring entrepreneurs can relate to. Whether you're hesitant to begin due to uncertainty or seeking guidance on scaling efficiently, Zaharo's real-world insights on navigating the obstacles, such as launching a venture during pregnancy, offer a roadmap. The conversation addresses key hurdles like building relationships, cold emailing success strategies, and the importance of niche specialization, which are current pain points for many beginner and experienced recruiters alike. 1. **Practical Strategies for Starting a Business:** Zaharo provides actionable steps on how to overcome initial fears, including focusing on minimum viable tasks and leveraging networks. She suggests utilizing tools like Ashby for resume searches and Mix Max for email sequences to streamline recruiting processes. 2. **Effective Client and Candidate Management:** Learn about thorough client qualification, the importance of initial outreach, and creating win-win outcomes for clients and candidates. Zaharo explains why understanding hiring processes and individual motivations is crucial for success, emphasizing ethical recruitment practices. 3. **Building a Successful Niche-Based Recruiting Firm:** Zaharo highlights the importance of developing deep expertise in a specialized area, such as the chief of staff roles, to attract incoming business. By gathering and utilizing niche-specific data, you can create valuable content that boosts organic discovery and credibility. Ready to bet on yourself and launch your recruiting firm? Tune in to this insightful episode now to gain the expert advice and motivation you need to get started! AI Recruiting Summit - https://ai-recruiting-summit.heysummit.com/ Finish The Year Strong Summit - https://finish-the-year-strong.heysummit.com/ Clay - https://clay.com/?via=411229 (3k extra credits when you sign up through this link)  Signup for future emails from The Elite Recruiter Podcast: https://eliterecruiterpodcast.beehiiv.com/subscribe YouTube: https://youtu.be/KwqUFu2gAHA Zaharo Tsekouras LinkedIn: https://www.linkedin.com/in/ztsek/  With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/  Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/  Benjamin Mena Instagram: https://www.instagram.com/benlmena/  Benjamin Mena TikTok: https://www.tiktok.com/@benjaminlmena

In this episode, Jason talks with Kyle Parrish, GM & VP of Revenue at Mixmax, about Kyle's journey to becoming a leader including the struggles and triumphs. Kyle also shares some interesting takes on capacity planning, the consequences of over-hiring and how to avoid it, and the effects of setting a target that is too aggressive. Check out the show notes, more free content, and get coaching at https://outboundsquad.com

This episode is the audio from our recent webinar on cold email. We were joined by Jack Wauson of Mixmax and Florin Tatulea and walked through how to personalize your cold emails without wasting a ton of time researching. (Check out the show notes, more free content, and get coaching at https://outboundsquad.com)

This episode is the audio from our recent webinar on AE Self-Sourcing. We were joined by Aaron Milner from Orum and Kyle Parrish from Mixmax and walked through a framework that will help you self-source 30%+ of your pipeline. Check out the show notes, more free content, and get coaching at https://outboundsquad.com

This episode is the audio from our recent webinar on objection handling. We were joined by Will Aitken, Founder of willaitken.com, Jack Wauson, SDR Manager at Mixmax, and Abdulla Casino, Manager of Sales Development at ZoomInfo. Check out the show notes, more free content, and get coaching at https://outboundsquad.com

Follow me on Instagram Email: hello@emmacossey.com Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Favourite Chrome Extensions: Onetab: https://chromewebstore.google.com/detail/onetab/chphlpgkkbolifaimnlloiipkdnihall?utm_source=ext_app_menu  Extensity: https://chromewebstore.google.com/detail/extensity/jjmflmamggggndanpgfnpelongoepncg?utm_source=ext_app_menu  Scribe: https://chromewebstore.google.com/detail/scribe-ai-documentation-s/okfkdaglfjjjfefdcppliegebpoegaii?utm_source=ext_app_menu  Mixmax: https://chromewebstore.google.com/detail/mixmax-for-google-chrome/ocpljaamllnldhepankaeljmeeeghnid?utm_source=ext_app_menu  Screely: https://chromewebstore.google.com/detail/screely-instant-browser-m/jhggpmcfjkkaeonckilhekpkfcalgank?utm_source=ext_app_menu  Loom: https://chromewebstore.google.com/detail/loom-%E2%80%93-screen-recorder-sc/liecbddmkiiihnedobmlmillhodjkdmb?utm_source=ext_app_menu  Giphy: https://chromewebstore.google.com/detail/giphy-for-chrome/jlleokkdhkflpmghiioglgmnminbekdi?utm_source=ext_app_menu     

Today on the show we have Elliot Kohtz, the VP of Success at Mixmax, a leading sales engagement platform.In this episode, Elliot shares his insights on the evolving landscape of customer success (CS) and its pivotal role in driving sales and securing retention, especially during economic downturns. We delve into the challenges of tool consolidation and budget constraints, discussing strategies for becoming an indispensable tool that companies consolidate towards rather than away from.We then explored how Mixmax leverages its comprehensive suite of tools to enhance sales engagement and customer success, making it a Swiss army knife for revenue-generating teams. Elliot also highlighted the importance of having meaningful, sometimes tough, conversations with customers about consolidation, budgeting, and the value Mixmax delivers.Wrapping up, we discussed the importance of adapting CS strategies to maintain and grow customer relationships in challenging economic times, emphasizing proactive engagement and the need for CS teams to be equipped to handle commercial conversations effectively.Mentioned Resources:MixmaxQuanticMind

Welcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter. Today we chat with Alex Ross about getting your newsletter to feel like a magazine off a shelf. Alex chats to us about her time at Clearbit and how she contributed to the wide success of their monthly newsletter. Alex provides us with practical tips for creating a newsletter that resonates with your audience like lacing in pop culture references, having catchy subject lines, and keeping it light and fun. Alex also shares her process for producing newsletters, like ensuring there is an editor that goes through everything with a fine-toothed comb and injects the company's tone of voice into the piece. She also discusses the importance of receiving and incorporating reader feedback. She shares the importance of switching up topics and seeing what becomes most popular with your readers. Tune in to find out how to write the perfect company newsletter! In this episode, we talk about: B2B Newsletter Content Marketing Tone of voice Timestamps: [00:08] Introduction [01:10] Alex's time at Clearbit [02:08] The wide success of Clearbit's newsletter [05:44] The process for writing a great newsletter [08:19] Coming up with ideas for writing [12:00] How to engage with your subscribers [13:08] Understanding what resonates with your audience [19:50] Improving your B2B newsletter game [23:09] Wrap Up About Alex Ross Alex Ross has been in content marketing since blogs were ranking with just a couple hundred words. Working with several B2B startups throughout her career, Alex is no stranger to building content systems from the ground up. Alex is a Senior Content Marketing Manager for B2B companies.  When she's not creating content, you can find the San Diego native exploring her city through tacos, craft beer, and Padres baseball. Connect with Alex Ross on LinkedIn: https://www.linkedin.com/in/alexandra-suarez-ross/  Join the Flying Cats Still feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

"Everyone internally talks about what we do differently, and that translates to how they communicate their values externally. Anytime there's disarray inside the house, you can always feel it outside the house." Welcome to another episode of The SEO Growth Podcast! This time, we discuss with Aaron Janmohamed, VP of Marketing at BoostUp AI, about the transformative potential of a strategic narrative. In this episode, we chat with Aaron Janmohamed about the development of a strategic narrative and its impact on marketing strategy and organizational success. Aaron shares insights into the process of reviewing and revamping BoostUp AI's strategic narrative, emphasizing the importance of aligning messaging with the target audience's needs and creating internal alignment. He highlights the significance of customer interviews in shaping the narrative and discusses the role of the CEO in driving its adoption across the company. The episode provides valuable lessons for marketers and business leaders seeking to enhance their strategic narrative and effectively communicate their value proposition. Tune in to gain insights into aligning messaging with audience needs, fostering internal alignment, and effectively communicating value propositions. In this episode, we talk about: -strategic narrative -marketing strategy -organizational success Timestamps: [00:00:00] Discussing Strategy Development and Proper Marketing with BoostUp AI's Marketing Manager, Aaron Janmohamed [00:00:53] BoostUp AI's a strategic narrative review [00:03:02] Aligning marketing through a strategic narrative [00:06:56] Creating a strategic narrative from ICP conversations [00:10:46] Making adjustments to the engineering roadmap through customer feedback [00:12:33] Revamping business narrative and strategy [00:17:17] Mastering strategic narrative development [00:22:29] Building a marketing narrative [00:24:45] Strategic narrative review: Principles and guidelines [00:27:29] Wrap Up About Aaron Janmohamed Aaron is a seasoned marketing leader who left behind a successful career in enterprise sales to become a driving force in the tech startup world. With expertise in building high-performing teams, crafting strategic narratives, and creating desirable brands, Aaron excels in helping Series B and C startups reach new heights. His extensive experience in digital demand, product marketing, content strategy, brand development, and more, combined with his 10+ years in sales, making him a versatile and impactful marketer. Beyond his professional pursuits, Aaron is also a skilled writer, podcaster, and avid skier. Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronjanmohamed/ Join the Flying Cats Still feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

“You need to know all extraneous variables affecting your audience's pain point and use the LEMA framework to build content around that.”Lily introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. She explains that remarkable content needs to engage readers, be clear and explicit, leave a lasting impression, and provide actionable steps for the audience.Throughout the episode, Lily provides insights on how to apply the LEMA Framework to content creation. She highlights the importance of defining the search intent and target audience, crafting headings and subheadings that address the readers' knowledge level, and creating a thesis with novel ideas. Lily also emphasizes the significance of providing clear actions, breaking down complex information into digestible pieces, and using visuals to enhance understanding.Tune in to discover how to use the LEMA Framework to create content that captures your audience's attention and delivers value!In this episode, we talk about:Content strategyLema frameworktarget audienceTimestamps:[00:05] Introduction[01:20] Exploring the LEMA Framework: Logic, Explicitness, Memorability, and Actionability[06:37] Coined concepts, novelty, and relatability[09:45] Analyzing a blog post breakdown and defining search intent[15:00] Understanding the audience's needs and goals[17:17] Creating an outline tailored to audience interests[19:34] Crafting clear and specific H2s[24:50] Applying the LEMA Framework and tailoring content to different audiences[27:20] Wrap UpAbout Lily UgbajaLily Ugbaja is a Content Marketing Consultant who's helped brands like WordPress, Hubspot, and Zapier win more of their best buyers with content. She runs 3 blogs of her own and previously worked as a Content Marketing Manager at Animalz helping brands like SimpleLegal grow traffic by over 500%.Connect with Lily Ugbaja on LinkedIn: https://www.linkedin.com/in/lilyugbaja/  Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

"Using the Realm of Relevancy framework in your marketing efforts can make your content an unlimited resource for you to constantly pull from."Welcome to another episode of The SEO Growth Podcast! This time, we chat with Liam Bartholomew, Vice President of Marketing at Cognism, about creating a framework for the longevity of your content after launching a successful marketing campaign.Liam shares an exciting concept called the Realm of Relevancy! It's a handy tool used to create a unique point of view for your company. The assessment starts with a big-picture idea that both your consumers and your company can relate to. From there, it branches off into different points of view, each with its own set of mapped-out content.This approach creates easy-to-use content, essentially making it an unlimited resource for you and your team. Liam shares how the team at Cognism categorizes the content into specific types: top-down, middle-out, or bottom-up. By doing this, they can tailor their messaging to fit the specific type of content, addressing all the needs and viewpoints of their target market.Don't miss out on discovering how you can use the Realm of Relevancy to create evergreen content that resonates with your audience!In this episode, we talk about:Content structureRealm of RelevancyPoints of viewTimestamps:[00:00-01:53] Introduction[01:55] What is the easy mode content structure?[03:00-05:10] Fueling your media machine.[05:10-07:49] Designing a Realm of Relevancy framework. [07:49] Defining your company's point of view with your team.[10:00-11:55] The Realm of Relevancy made simple.[13:45] Categorize your content.[14:15-17:07] What to do after you've launched a successful campaign.[17:15] Frame your messaging.[19:30] How Cognism implemented this framework.[20:25] Track the right metrics.[22:45] Wrap-up.About Liam BartholomewLiam is a B2B SaaS marketing leader who is passionate about demand generation. He is shaking up B2B marketing to move it away from traditional lead generation, demonstrating how we can all do more fun, advanced, and buyer-centric marketing. Connect with Liam Bartholomew on LinkedIn. Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

“Product-led content is any type of content that strategically weaves a product or a service into the story, and uses it to illustrate a point, solve a problem, or help the audience accomplish a goal.”Welcome to another episode of The SEO Growth Podcast! This time, we speak to Dr. Fiorenza Dossetto, Brand and Editorial Lead at ActiveCampaign Postmark, about the importance of creating product-led content that successfully showcases your product without sounding too “salesy”.Dr. Fio shares the importance of weaving a narrative around your product in a way that feels relevant and valuable to your audience, as this ultimately leads to more sign-ups and higher rates of customer satisfaction. She talks about how to create low-effort, high-impact content that aligns with your product, resonates with your audience, and helps them engage with your brand.Dr. Fio also shares her experience getting external SMEs for email marketing campaigns, and how service agencies can use case studies to create their own product-led content. Tune in to learn more about how to use product-led content to create a powerful story for your brand!In this episode, we talk about:Product-led contentStorytelling in content marketingSEO distributionTimestamps:00:01: Introduction[00:01:10] Understanding product-led content [00:03:37] Benefits of product-led content[00:06:23] Tips for creating product-led content[00:08:44] Mentioning products in shareable content: A controversial take from an SEO expert [00:10:22] Repurposing content[00:12:00] Creating content that's relatable[00:14:08] Common mistakes to avoid[00:16:12] Getting external SMEs [00:17:28] Creating product-led content: Tips for service agencies[00:19:24] Lessons learned from implementing product-led content at Postmark[00:21:03] How it impacts your marketing strategyAbout Dr Fiorenza DossettoFio (fee-oh) is normally quiet but can talk non-stop about product-led content, strategic thinking, and why em dashes are the best punctuation mark of all time. She works 4 days a week as the Brand & Editorial Lead at Postmark. She often uses her Fridays to write ContentFolks, a content marketing newsletter that is a blend of sticky notes, big content ideas, and small practical examples.Connect with Dr Fiorenza Dossetto on LinkedIn: https://www.linkedin.com/in/fiorenzadossetto/ Listen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

"We've started a Global Payroll-themed talk show, which is a video-first podcast. We invite guests on the show, we interview them about topics that are relevant to global payroll leaders—as a way to build a relationship with them and to learn about our market through them, basically."Welcome to another episode of The SEO Growth Podcast! This time, we spoke to Sam Morris, Head of Marketing at Payzaar, about his experience using video content to generate leads for a niche market. Sam shares his experience in marketing to the global payroll function, a niche market within payroll HR managers, and how their career trajectory impacts their pain points. He discusses the importance of understanding where your niche market lives online and how video content can help bridge the communication gap.This episode also explores the potential impact of technology on the future of work and how to prepare for it. Tune in to find out how you can target a niche audience, even while under-utilizing LinkedIn!In this episode, we talk about:Global payroll marketingDemand generationBuilding relationships with contentTargeting niche audiencesTimestamps:[00:00:01] Introduction[00:02:04] Understanding the career trajectory of a payroll professional[00:03:04] Selling to a niche market: Lessons from a global payroll company[00:08:59] How a company is using video content to reach their ICPs[00:11:25] Prioritizing accounts for guest selection[00:12:44] Using podcasts to create content and learn about your market[00:14:33] Building relationships and generating leads through podcasting[00:16:53] Learning about your market through video content and lead gen[00:20:53] Emerging technology and the future of workAbout Sam MorrisSam Morris is a SaaS marketing leader and lead generation expert. With experience in video content, digital events, and podcasts, he helps Payzaar learn about its market through engaging content that challenges him to get creative. Connect with Sam Morris on LinkedIn: https://www.linkedin.com/in/smorrisrosenstein/ Listen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

Meet Sandeep John, Director of DemandGen at Outplay, as he chats about turning branding campaigns into successful lead generation machines. Sandeep discusses the importance of branding in building demand and shares insights on his background in sales and marketing.Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlistFarzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @BanzaiListen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

Gomada co-founder Julian Schaaf explains how he gained 300 sign-ups in a year via content distribution, operations, and testing strategies. He discusses hiring, wrong SEO hypotheses, and prioritizing customer feedback.Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @BanzaiListen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @CloudbedsHow Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.We are joined by Jonathan Abrams, Co-Founder and General Partner at 8-Bit Capital. Jonathan previously was an angel investor and entrepreneur founding both Nuzzel and Friendster, the latter of which he helped grow to over 100MM users and where he met his current partner at 8-Bit, Kent Lindstrom. Jonathan also co-founded Founders Den with Zack Bogue of DCVC in 2011, which quickly became one of San Francisco's earliest and most popular startup work and event spaces.We think you'll really enjoy Jonathan's story, and how he thinks about all aspects of seed-stage investing.A word from our sponsor:Tactyc is the first software solution for venture capital portfolio forecasting and planning. The platform is rapidly increasing efficiency and data-driven decision-making for GP's and works with over 150 funds globally.Tactyc makes it easy for managers to build (and maintain) their portfolio models without dealing with complicated spreadsheets. It enables portfolio construction in minutes and for managers to share their intended fund strategy with potential investors. Post-launch, Tactyc also offers advanced analytics for GPs to optimize reserves, analyze probabilistic outcomes for their investments and extract insights for future capital deployment.Check them out at tactyc.io.About Jonathan Abrams:Jonathan is a co-founder and General Partner of 8-Bit Capital, an early-stage investing firm. He is also a co-founder and Managing Partner of Founders Den, San Francisco's favorite workspace and community for startups and investors.Previously Jonathan was the founder of the professional news discovery service Nuzzel and the pioneering social networking service Friendster, and a software engineer at Netscape and Nortel. Jonathan is an investor in over 50 startups, including AngelList, ClearTax, CoinList, Docker, Front, HelloSign, Instacart, Mixmax, Pachyderm, Republic, SafeGraph, Sense, Shortcut, Slideshare, Stream, and Zeplin. Jonathan received an Honors B.Sc. in Computer Science from McMaster University in Canada.In this episode we discuss:01:57 Jonathan's journey to creating 8-Bit Capital with Kent04:08 The opportunity they saw when founding 8-Bit06:07 How his experiences at Nuzzel and Friendster shaped his view as an investor08:20 What being founder friendly truly means11:37 Shifting from an active angel investor to a fund manager14:41 The hardest lessons leveling up from an angel investor18:14 Dealing with the deal flow noise as a team of two21:20 How to deal with conscious and unconscious bias when advising founders23:28 Jonathan and Kent's decision-making process25:02 Thoughts on scaling 8-Bit28:11 Competing against larger, later-stage funds getting into seed-stage investing31:23 Deciding on follow-on investing33:35 How they came to decide on 50-50 fund construction for follow-on35:41 Keeping and increasing their pro-rata in competitive later rounds38:19 Biggest lessons from Friendster39:49 The advice he would give himself at the start of 8-BitI'd love to know what you took away from this conversation with Jonathan. Follow me @SamirKaji and give me your insights and questions with the hashtag #ventureunlocked. If you'd like to be considered as a guest or have someone you'd like to hear from (GP or LP), drop me a direct message on Twitter.Podcast Production support provided by Agent Bee Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com

In this episode, we talk about:Video content productionVideo marketingVideo marketing metricsConnect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @BanzaiListen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

Hello again listeners! Welcome to another episode of the SaaS Leader Interview Series.This time, we're joined by Tara Panu, VP of Marketing at VoiceFlow, the collaborative platform used to build chat and voice assistants, to talk about leveraging customer research like a product marketer. Every marketer knows the customer needs to be at the center of all their efforts, but how do you ensure that? Tara spent her first 30 days in her role interviewing customers and prospects, jumping into sales calls, and practicing social listening on LinkedIn. Her efforts revealed new opportunities that she took in to craft her strategy and, finally, her messaging and value proposition started to resonate with them. But that was not her ultimate goal.As she's a customer-centric marketer, she made sure that not only Sales and Marketing but the entire company was leveraging from her findings and keeping their ICP close to better execute their jobs. Tune in to see how she made that happen! In this episode we talk about:Customer researchCustomer-centric marketingMarketing strategyTimestamps:00:00 - 00:54: Introductions00:54 - 03:42: How Tara's background as a product marketer influences her role as VP of marketing03:43 - 06:36: First challenges when joining VoiceFlow06:37 - 10:22: The first 30 days knowing the customers10:23 - 13:32: Why you should go to sales calls instead of listening to recordings13:33 - 16:14: The emergence of the Conversation Designer role16:15 - 19:48: Sourcing customer research interviews19:49 - 24:00: Making sure that customer research findings are used effectively company-wide24:01 - 28:22: Making the most out of customer research interviews28:23 - 29:04: Connect with TaraAbout Tara PanuTara has a passion and obsession for understanding customers deeply. She started her career in customer marketing, then turned to product marketing, and is now leading the marketing department at VoiceFlow. Connect with Tara on LinkedInConnect with Maeva on LinkedInJoin the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

Hello again listeners! Welcome to another episode of the SaaS Leader Interview Series!This week, we're talking to Andrew Davies about his first year heading up marketing at Paddle, a $2.4 billion valued company that helps SaaS businesses set up, run, and scale their payment infrastructure.We discuss the challenges he's faced and the changes he's made to grow the marketing department in three distinct areas:Product marketing, including customer marketing and the website itself Demand gen, which involves managing business development representative (BDR) teamsBranding, which deals with the brand's reputation, reach, and engagement with the wider marketPaddle has grown extremely rapidly, riding the pre-and post-covid wave of software and infrastructure investment. This year, it acquired ProfitWell, an analytics and retention tools business, along with its customer base and teams. Andrew tells us how he's helped Paddle get to the next level by: Merging the marketing departments of the two companies. Broadening marketing efforts across distinct channelsExpanding the tactics of the BDR team to include direct mail and outbound callingImproving branding recognition with an expanded PR strategyTune in to find out what it's like to be CMO during the rapid growth stage of a $2.4 billion SaaS company.In this episode we talk about:Marketing leadershipManaging business and departmental growthSaaS marketing and SEOTimestamps:00:06 - 03:06: Paddle's participation in SaaStock and SaaStr this year03:06 - 07:22: The challenges Andrew has faced since joining Paddle07:22  - 11:18: Changes Andrew has made to the marketing department11:18  - 19:30: Where Andrew has doubled down or cut back on existing marketing efforts 22:49  - 25:34: Wrap-up About Andrew DaviesAndrew Davies is currently Chief Marketing Office at Paddle. Previously, he was Head of Brand & Digital at Episerver after it acquired Idio, which he co-founded in November 2019. He also supports and invests in early-stage startups, helping them solve issues around proposition development, teams, and B2B/SaaS marketing.Connect with Andrew Davies on LinkedIn: https://www.linkedin.com/in/andjdavies/ Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhereJoin the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

“It's not SEO in-house vs. agency anymore. Having SEO in-house is a must, so the question for the SEO agency option is when”Welcome to the 4th episode of The SEO Growth Podcast! This week we're again with our founder and CEO, Maeva Cifuentes, jumping again on this popular and endless debate: should you build SEO in-house or delegate it to an SEO agency?The short answer is… both! Teams are getting smaller, but not goals. Those just keep getting bigger and harder to achieve. And if you're a B2B SaaS in growth or scaling mode, teaming up the deep product understanding from your in-house team with the technical and industry experts of an SEO agency is an unbeatable formula.Having a dedicated in-house SEO professional early on is crucial. You'll need data from them when you want to scale and use bigger impact strategies to generate extra revenue later on. However, SEO is such a vast space that finding someone with all the holistic skills (and capacity) necessary to execute it well is very rare. Having an agency as your full-stack SEO department to leverage all those in-house learnings can scale up your content operations really fast, and in the most strategic way. But for the Jack-of-all-trades CMOs that have very little SEO expertise, choosing the right high-quality agency to fit their needs can feel daunting and stressful. How do you separate the average from the exceptional? Hint: pay attention to the questions they ask. Tune in to find out and choose with confidence!In this episode we talk about:SEO agencySEO in-houseTips for hiring an SEO agencyTimestamps:00:00 - 05:58: WebSummit Lisbon05:58 - 10:49: Teams are getting smaller, goals aren't10:49 - 14:50: When in-house and agency SEOs complement each other14:50 - 16:32: When to start looking for an SEO agency partner?16:32 - 23:46: What good quality SEO agencies should be asking you23:46 - 25:01: Connect with us on LinkedInConnect with us on LinkedIn:Mila: https://www.linkedin.com/in/miladibellaMaeva: https://www.linkedin.com/in/maevaeverywhereJoin the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

Utilizing Artificial Intelligence to Your Discovery Responses Detail-oriented focus is a limited resource. So, when you automate the fundamental aspects of your legal writing, you can focus on the essential elements of your brief. In addition, empowering your support staff/associates to draft documents following your guidelines ensures that your feedback focuses on the most critical aspects of their work, as opposed to consistency, spelling, and formatting errors. In this episode of TSL.P Podcast, Nathan Walter joins us to discuss using artificial intelligence in your discovery responses. Nathan Walter is the CEO and co-founder of Briefpoint, a company building an AI platform to facilitate end-to-end litigation automation. After graduating from UCLA Law, Nathan practiced litigation for five years and currently works with Stanford's Center for Legal Informatics' Machine Generated Legal Documents project lead in surfacing novel applications for AI-backed litigation automation Join Nathan and me as we discuss the following three questions and more! What are three tech tools to help attorneys with their day-to-day work. What are three ways Briefpoint can assist attorneys in their work. What are three ways technology is heading that attorneys need to keep an eye on. In our conversation, we cover the following: [00:22] Tech Setup: Nathan describes his current tech setup and how he optimizes their use. [17:45] Three tech tools: Three tech tools that aid attorneys in their daily work: Client Intake Processes, Contract Lifecycle Management Tools, and Grammarly. [27:15] Briefpoint – Nathan explains in depth what services Briefpoint offers its customers. [32:39] Tech Trends – Nathan discusses the technology trends that attorneys should be aware of and their legal applications. [41:08] More on Briefpoint – Nathan elaborates more on Briefpoint, mentioning a number of user-related concerns. SHOW NOTES: Connect with Nathan: LinkedIn: linkedin.com/in/nathanwalter/ Website: briefpoint.ai/ Equipment Mentioned in the Podcast: Hyperx quadcast condenser mic: row.hyperx.com/products/hyperx-quadcast-usb-microphone Salesloft: salesloft.com/ MixMax: mixmax.com/ Discord: discord.com/ Playstation 5; Overwatch 2: store.playstation.com/en-us/concept/216627 MacPro Laptop: apple.com/shop/buy-mac/macbook-pro Lenovo Carbon Model: lenovo.com/ iPhone 11: apple.com/by/iphone-11/specs/ iPad: apple.com/ipad/ Mechanical keyboard: mechanicalkeyboards.com/ Das Keyboard: daskeyboard.com/ Gideon : gideonlegal.com/ Software & Services Mentioned in the Podcast: Google Voice: voice.google.com/ Grammarly: grammarly.com/

Hello dear listeners! Welcome to our third episode of The SEO Growth Podcast.This week we're joined by Usman Akram, Head of SEO at Flying Cat Marketing, as he talks us through how we can report our SEO efforts to leaders and stakeholders.We discuss how it can take time to show the results of your SEO strategy. So it's important to find a way of reporting to leaders that justifies the budget you're investing—and demonstrates you're on the right track.Whether you're part of a big company with a dedicated Head of SEO or a smaller company where the Head of Marketing does it all, it's crucial to show the business impact of your SEO strategy.To show how SEO impacts revenue, check the conversion rates on the top-performing pages of your website. Often, 50% of conversions come from just five pieces of content. Once you identify which pieces they are and how much organic traffic they generate, you can use this information to guide your content strategy.You'll also find out how attribution models can help you report SEO when you don't have conversion data. By modeling customer touchpoints, you can understand and predict which steps in the customer journey lead to conversion. A common objection from leadership is how long it takes to see ROI from SEO.  We show you how to estimate ROI by setting SEO targets at the beginning of a project. So instead of having a strategy based on the number of pieces of content or backlinks you create, your end goal is an exact timeline for ROI. By using simple math, Usman demonstrates how you can develop a whole roadmap for your SEO strategy and estimate your results, outcome, ROI, and cost of acquisition. So tune in to find out how to report the value of your SEO efforts—by focusing on ROI over rankings and traffic. In this episode we talk about:SEO reportingSEO strategyCalculating ROI from SEOTimestamps:04:13 - 12:33: What indicators can you use to show your SEO strategy is on the right track? 12:33 - 18:51: Structuring an SEO report for your leaders18:51 - 20:59: Using an attribution model instead of direct conversions data20:59 - 27:17: Attribution models: First touch, last touch, linear, W-form, and U-shaped 27:17 - 32:20: How to calculate return on investment (ROI) from SEO32:20 - 34:49: Wrap upConnect with us on LinkedIn:Mila: https://www.linkedin.com/in/miladibellaMaeva: https://www.linkedin.com/in/maevaeverywhereUsman: https://www.linkedin.com/in/usman-akram5000 Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

“Rankings are obviously very important; people just get too blinded by rankings and forget all the most important things about business and sales.”Welcome to the 2nd episode of The SEO Growth Podcast! This week we're joined by the founder and CEO of Flying Cat Marketing Maeva Cifuentes as she walks us through measuring your SEO results.We talked about how too many people consider SEO or rankings as the end goal, rather than a means to an end. The goal, she explains, is increased revenue—and SEO helps us get there.A common misconception is that you can use trackers like Hubspot or Google Analytics to measure how SEO contributes to revenue and call it a day. Maeva explains that you need to use other tools, such as business intelligence apps, to get the full picture.Another overlooked fact is that last-touch data doesn't tell the whole story—nobody lands on a page and then immediately commits to a million-dollar piece of software. You also need to look at first-touch or assisted conversion data because it tells you how and when customers started interacting with your product.A common question we get at FCM is: how do I know SEO is working for me? Or more crucially: what do I do if it isn't working? We break down key metrics like relevance and search volume and things to keep an eye on like correct indexing and search intent.So tune in now to find out how to correctly measure your SEO results and let us know your tips and tricks in the comments!In this episode we talk about:SEO resultsSales touchpointsSEO strategyTimestamps:00:00-04:00: The SEO Roundtable04:01-06:07: The end goal of SEO 06:08-12:14: How to track SEO results and the associated revenue12:15-15:10: The critical touchpoints for measuring SEO success15:11-19:21: How to know when your SEO strategy is working19:22-24:59: What to do if your SEO strategy isn't working25:00-27:00: Wrap upConnect with us on LinkedIn:Mila: https://www.linkedin.com/in/miladibellaMaeva: https://www.linkedin.com/in/maevaeverywhereJoin the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

Ethics & Experience: How to Better Handle Layoffs   The high profile tech layoffs keep coming, and the response of employers forced to make cuts has been under scrutiny, whether the method is via mass zoom calls, or through making vulnerability posts on LinkedIn. Got me thinking - IS there a good way to do this, or or is this simply a hard task which is always going to be unpleasant?   You will learn:   - Ethics and Experience, guiding principles of redundancy - CEO, HR or Line Manager? - Importance of messaging sequencing - Fiduciary duty to organisation, account lockouts, permission, access - Do we have a redundancy protocol? - How does Remote impact Redundancy approach - Psychological closure for stakeholders - Off boarding & support - Employer action, Hiring Manager action, Colleague action   All this and more with Christine Ng, Head of Talent & Media (Quantum Motion), Brian Evje, HR Lead (NREP), Kate Bischoff, Attorney & HR Consultant (k8bisch LLC) & Margaret Buj, Senior Talent Partner, (MixMax)

Five productivity tools and tips courtesy of Akua, to help you get the most out of your life, business and work routines!Adrian was joined live by Akua Nyame-Mensah on 13th May 2022 to discuss with the listeners/viewers how you as a business leader, executive, professional or an individual can tackle stress, overcome burnout, and learn how and where you should focus your time and energy to get the most out of your daily lives, careers and businesses.Watch the full Live Q&A, "Surviving to Thriving", on YouTube by Clicking here.Akua Nyame-Mensah, is a certified executive and leadership coach (ICF), recognised facilitator, speaker, and host of the Open Door Conversations Podcast.  As a former startup executive, she launched an online platform (Lamudi Ghana) for the first African-based technology unicorn Jumia Group.  Akua has had the opportunity to live and work in the U.S., Nigeria, Ghana, Kenya, and South Africa and has consulted in and visited over 30 countries worldwide. In her work, she loves combining 'traditional' coaching approaches with leadership psychology, neuroscience, emotional intelligence research, and spiritual modalities. Akua works with leaders who are juggling a million responsibilities. She helps leaders clarify where they should focus their time and energy each day through her company ANM & Company.Let us know your thoughts! Join the conversation on our Social Media handles.SOCIAL MEDIAYouTube: https://youtube.com/thesoundofaccrapodcastWebsite: https://thesoundofaccra.comInstagram: https://www.instagram.com/thesoundofaccra/Twitter: https://twitter.com/thesoundofaccraFacebook: https://web.facebook.com/thesoundofaccraLinkedin: https://gh.linkedin.com/company/the-sound-of-accraLISTEN TO OTHER PODBITE EPISODES BELOWhttps://linktr.ee/thesoundofaccrapodSupport the show

Today's guest on the SYCK Podcast is seasoned recruiter and interview coach, Margaret Buj. We cover a lot of ground in this episode, starting with how recruiters use keywords in LinkedIn to find candidates. Margaret talks about the top things that should be on your resume and how to make yourself more attractive to recruiters. We also talk about how to prepare for interviews with a recruiter versus hiring manager. With close to 20 years of international recruiting experience, Margaret has a lot of SYCK advice to share and I'm excited for job seekers to hear this conversation!    IN THIS EPISODE: [02:55] Margaret explains her Talent Acquisition role and how she pursues candidates for niche roles [11:15] Is it important to submit applications early and how recruiters use LinkedIn to find candidates [16:50] How important is company experience and how referrals play into your job search [28:16] What recruiters look at on a resume [36:20] How to prepare for a screening call with the recruiter [41:52] What job seekers should not do and advice for improving your resume   KEY TAKEAWAYS: It is really important to have relevant keywords, job titles, and sectors listed at the top of your resume and LinkedIn profile in order to get a recruiters' attention. If you have only worked for less known companies, be sure to include one line explaining what the company does or the complexity of the organization as a way to help the recruiter better understand your competency or experience. As a job seeker, don't rely solely on job boards. Be proactive and use multiple methods to improve your job search like targeting your top companies and connecting with decision makers and recruiters. RESOURCE LINKS Syckpodcast.com   BIO: Margaret Buj is an experienced Talent Acquisition Manager and Interview Coach who helps job seekers to get hired, promoted and paid more. She has 17 years of experience recruiting for global tech companies and tech start-ups across Europe & the US (including Expedia, King, VMware, Microsoft, Avanade, Typeform, Mixmax), and in the last 16 years, she's successfully coached over a thousand people worldwide to get the jobs and promotions they really wanted. She's worked with professionals at all levels in private (across multiple industries, mostly technology and FMCG) and public sector (including NGOs, UN jobs, education). Margaret has spoken at career events & conferences and has done training sessions and workshops in London, Monaco, Athens & Saudi Arabia. Her advice has been featured in FoxBusiness, BuiltIn, GOBanking Rates, Management Today, Financial Times, Management Today and CIO Magazine.  Margaret Buj WebsiteMargaret Buj on LinkedIn

“So these were super important milestones that we were able to achieve thanks to this combination of real strategic SEO and really high-quality content, that our sales team had a direct impact on with their advice.” Hello hello! For episode 78 of the Flying Cat Marketing podcast, we sat down with Andrea Skarica, Growth Marketing Manager at Mixmax, to discuss Mixmax's collaboration with Flying Cat Marketing, and the results they were able to achieve through combining subject matter expertise with an SEO framework for predictable growth.Mixmax is a fast-growth sales engagement tool that allows sales professionals to automate and personalize their cold email outreach and win more replies and meetings by turning email from a static experience into a more interactive one.In this episode, we deep dive into how, through their collaboration with Flying Cat Marketing, Mixmax was able to Define their tone of voice.Create enjoyable content their Ideal Customer Profile could relate to.Increase and improve their SEO profile.Increase their sales-related keywords.According to Andrea, “[Mixmax is] ranking on page one for Outreach alternatives, SalesLoft alternatives, and some other [keywords] like email sequence software, even best sales engagement platforms.”“So when I arrived [to Mixmax,]” says Andrea, “I had quite a small budget, [and I was told] "Okay, so what are you gonna do to improve our growth organically rather than investing in paid?”...I decided; Okay, let's go and build a content strategy backed by SEO."By collaborating with Mixmax's own sales team and gathering their Subject Matter Expert advice, we were able to achieve results like a 548% increase in sessions.Tune in to learn more about combining SEO and thought leadership content can achieve huge results for businesses.In this episode we talk about:SEO Organic content marketing Subject matter expertise Timestamps:00:35-04:11 Mixmax and Flying Cat Marketing: Where it all started 04:12-06:10 Building thought leaderships content distributed through SEO and social media06:11-11:40 What results did Mixmax achieve through organic content marketing?11:41-13:47 The importance of understanding the ICP pain points 13:48-16:11 Why was nailing down the tone of voice a priority for Mixmax?16:12-17:49 How to set your sales content apart from competitors 17:50-22:31 How Mixmax and Flying Cat Marketing built a seamless subject matter expert process22:32-26:25 How to use LinkedIn to connect with your ICPConnect with Andrea Skarica on LinkedIn: https://www.linkedin.com/in/andreaskarica/While you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing:Listen to the Flying Cat Marketing Podcast on Spotify: https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQdApple Podcasts: https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4Stitcher: https://www.stitcher.com/s?fid=579505&refid=stprFollow me onInstagram: https://www.instagram.com/flyingcatmarketing/Facebook: https://www.facebook.com/flyingcatmarketingLinkedin: https://www.linkedin.com/company/flying-cat-marketing/

Robby Allen is the Chief Revenue Officer of AgentSync. Founded in 2018, AgentSync raised over $110m from Craft Ventures, Caffineated Capital and Marc Benioff. Robby previously helped scale Sales teams at SaaStr, MixMax and Zenefits. You can find Robby at https://www.linkedin.com/in/robbyallen This Episode is brought to you with the support of Bambee and Indeed --- Support this podcast: https://anchor.fm/uncharted1/support

Liran Hirschhorn returns to go in-depth on how he and his team using third party eye balls including running white listed ads against influencer profiles. Using a mixture of Hispey, MixMax, Upfluence (Free Chrome Experience) they dial in to get the maximum return. We discuss group buys on weekly stories over a month to maximise exposure (calculating eyes for each stories and expressed conversion rate)... And bartering for your budget requirements and never paying the ad rate card. The chat is mainly focusing on TikTok (18-25) and Instagram (25-34) which accounts for around 70% of the users on each platform. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

As a leader who has so many things to do, it can be hard to get everything crossed off on your to-do list. You might get to the end of the day and wonder where did all that time go. So in today's episode, Akua shares with you her top five tools that have helped improve her productivity in business so that you can get more done in less time.Not only will you learn about these five tips, but she'll also teach you how to apply them in your own life and business. And in her signature program, Uplevel for Thought Leaders, launching soon, she deep dives into this even more. So whether you're just starting out or you've been in business for a while, there's something for you here. Tune in for more!Highlights from the episode:Akua's top 5 things that have changed her productivity and businessWhy being intentional with boundaries is important in business to increase productivity.How Akua doubled down on her rituals, routine and leveraged her calendar when things are about to get stressed so that she can be as productive and effective as much as possibleWhy as leaders, it's up to us to decide what we're willing to accept and place our boundaries on, and we can't expect others to respect our boundaries if we don't respect them ourselvesSetting aside intentional time to connect and to prioritize business development activities to help business growth.How turning app notifications off during non-business hours have helped Akua tremendously in focusing on the task at hand without any interruptions.Providing different amounts of time for different conversations helps with boundaries.Akua's top 5 tools that have helped make a huge difference in getting things done and can help you increase your productivity as well.Using software or apps like Akua's favorite calendar app MixMax can help you manage your time more efficiently.How scheduling content in advance allows her to "show up" on various social media platformsWhy she believes leveraging video and sending voice messages allows her to connect with her audience in less time and provide value.Her program, Uplevel with Thought Leaders, is a step-by-step process showing you how to show up effectively, productively, and consistently on social media without overwhelm.Resources Mentioned: Bog post: The (current) Tools behind My Business Connect with Akua Nyame-Mensah:Instagram: @akua_nmWebsite: www.akuanm.comLinkedIn: @Akua Nyame-MensahTwitter: @akua_nmWork with AkuaLearn how to make the most of your current Leadership Style by taking my Quiz

On episode 12 of the Founders Forward Podcast we are joined by Lex Oiler, CEO and Founder of Billbox. Billbox is "reversing the debt cycle by making it easier for patients to pay medical bills- while improving their credit score." Lex took the idea for Billbox, started the company, and raised capital all within a few months (with a product launch slated for early 2021). Before starting Billbox, Lex was a product designer at Mixmax. On top of her journey from designer to founder, Lex is a holistic health coach. We talk everything from wellness to design to crowdfunding.

Kyle Parrish is the VP Sales at Mixmax and a methodical sales leader. On today's episode, Manoj Jonna and Danny Leonard sit down with Kyle to discuss his journey in sales. They cover a plethora of topics, including:  Starting off in sales after watching friends on water polo team going that way Background as college athlete helped develop fearlessness for rejection The “Yes, and…” principle  How he crushed his first sales job interview Finding mentors early in his career at Oracle The need to find a way to give back to others  There will be a ‘next quarter' - taking learnings from a bad quarter and applying them to future quarters (asking for help) How he found his mojo at startups More early career guidance for junior salespeople Outside of work, Kyle lives in the Bay Area and has a passion for athleticsEnjoy this episode of The Ramped Podcast & How I Sell - thank you for tuning in!

Daniel Scriver shares insights on how to develop your career from his experience as a college dropout turned designer turned CEO. — YOU'LL LEARN — 1) How to develop new skills through self-teaching 2) Why Daniel left a dream job at Apple 3) Why you should always seek discomfort Subscribe or visit AwesomeAtYourJob.com/ep628 for clickable versions of the links below. — ABOUT DANIEL — Daniel Scrivner is the CEO of Flow. Previously he was the Head of Design at Digit and Square. He's worked for some of the most respected brands in the world including Apple, Nike, Disney, and Target. Daniel advises world-class teams at companies like LendingHome, Empower, TrustToken, Designer Fund, and Notation Capital. He's an early-stage investor in businesses like Superhuman, MixMax, Notion, Good Eggs, Burrow, Madison Reed, Stance, Almanac Brewing, and many more. And he's been invited to speak at some of the world's most prestigious organizations including Andreessen Horowitz (A16Z), General Assembly, Techstars, Designer Fund, and 500 Startups. • Daniel's website: DanielScrivner.com • Daniel's Twitter: @DanielScrivner • Daniel's LinkedIn: Daniel Scrivner • Daniel's podcast: Outliers with Daniel Scrivner • Daniel's company: GetFlow.com — RESOURCES MENTIONED IN THE SHOW — • Product: Neumann U 87 • Software: Superhuman • Book: Rich Dad Poor Dad (What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!) by Robert Kiyosaki • Book: The Millionaire Next Door: The Surprising Secrets of America's Wealthy by Thomas Stanley, William Danko, Sarah Stanley Fallaw • Book: Principles: Life and Work by Ray Dalio — THANK YOU SPONSORS! — • Find Your Dream Job. Learn Ramit Sethi's pro-tips at IWT.com/podcastDJ• United Harvest. Get superior meats at unitedharvest.com. Promo code: AWESOME• Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Romina Brown is a strategic consultant with over twenty years of experience in sales, marketing, and business management in the luxury and beauty industries. Romina has worked with major brands in the multi-ethnic haircare space, as well as national retailers, beauty companies, and barber supply stores Romina is the founder and CEO of the business development consultancy company, Strategic Solutions International. Her consultancy recently launched a first-of-its-kind cloud-based platform to provide pertinent industry insight and syndicated data from retail chains and independent beauty supply stores, including information about industries under the beauty supply umbrella such as cosmetics, skincare, haircare, lashes, nails, and accessories. Romina joins me today to share her insight into the retail industry and the trends she has witnessed. She discusses the current “see now, buy now” phenomenon and how brands thrive by being able to connect directly with their consumer base. Romina also highlights the importance of finding your niche and why you must transform data into insights that will advance your brand towards sustainable growth. “Don't be afraid to be a pioneer. People always try to tell you what can't be done until they see you doing it.” - Romina Brown This week on the SmallBizChat Podcast: Connect with Romina: This episode is sponsored by… Mixmax Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world's fastest-growing companies. It's time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

Recognized by President Obama as a Top 100 entrepreneur under 30, Neil Patel is a highly regarded expert in the online marketing space who has helped brands grow their marketing capabilities, including Amazon, Microsoft, Airbnb, Google, and SalesForces. Neil is the co-founder of Neil Patel Digital and Crazy Egg as well as the founder Kissmetrics. He has earned significant recognition from the United Nations, Forbes, The Wall Street Journal, and Entrepreneur Magazine for his professional expertise and business growth. He is a New York Times bestselling author, as well as co-host of Marketing School Podcast, with over one million monthly listeners. Additionally, Neil is an esteemed speaker, sharing insights with several hundred audiences, including brands such as Facebook and Thomson Reuters. Neil joins me today to share his expertise in elevating online marketing strategies to drive traffic, engagement, and sales conversions. He highlights specific areas to consider investing in when it comes to your strategy and particular tools to help you stay on track. Neil also discusses his podcast, how he targets his audience strategically, and his recommendations for ensuring that people see your content in a hectic world. “You need to always keep improving yourself, your product, your business… and never stop.” - Neil Patel This week on the SmallBizChat Podcast: Resources Mentioned: Connect with Neil: This episode is sponsored by… Mixmax Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world's fastest-growing companies. It's time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

Stephanie Chandler is an expert in business, marketing, and social media and was awarded by Small Business Trends in 2012 as a Top 100 Small Business Influencer. With a passion for writing and public speaking, Stephanie founded the Sacramento Speakers Network, the Nonfiction Authors Association, and the Nonfiction Writers Conference. She is the award-winning author of many books including The Nonfiction Book Publishing Plan, The Nonfiction Book Marketing Plan, and Own Your Niche, which earned a Global Ebook Award for Best Business Book of the Year. Stephanie's expertise has been featured in publications including Entrepreneur Magazine, BusinessWeek, and Wired and has served clients including Visa Business Network, Yahoo! Small Business, Dell, The UPS Store, and American Express Open, among others. Stephanie joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition. “There is no other business card like writing a book.” - Stephanie Chandler This week on the SmallBizChat Podcast: Resources Mentioned: Connect with Stephanie: This episode is sponsored by… Mixmax Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world's fastest-growing companies. It's time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

Subscribe & Download Listen on Apple Podcasts Listen on Google Play Follow us onSoundCloud Listen on Spotify Guest: Phil Strazzulla ​Company / Business name: ​​​​​​ ​​​Select Software Reviews Phil is the founder of SelectSoftware Reviews where businesses can learn about the best software for their organization. Phil started his career working in venture capital before getting his MBA at Harvard Business School.Tools / Books / Resources mentioned: Tools: Zoom, MixMax, Mailchimp, Google AnalyticsShow Notes:00:56 minute mark:Agile entrepreneur takeaway: Be a trusted advisor for your customers. Phil starts off by explaining about his business which is to provide consumable information for businesses to make informed decisions on buying the right business software from the myriad options that are available for them. Phil's company makes money by partnering with some of the vendors and with paid advertising on the web site.04:28 minute mark:Agile entrepreneur takeaway: Always start by identifying an ideal customer. Delight that customer first. Phil talks about the ideal customer for his business and that is the HR manager of any business with employees between 100 and 1,000. Phil's aspiration is that the beachhead of the HR customer will gradually lead to other functions in the org.08:31 minute mark:Agile entrepreneur takeaway: Business will evolve. Don't sweat over trying to get it right the very first time. Phil talks about the origins of his business. His desire to start a company originated in college when he interned at a one-man company and realized the impact he could have. Phil talks about how his business evolved 7 or 8 times since inception and how each iteration made the company a better business.11:40 minute mark:Agile entrepreneur takeaway: As an entrepreneur, be prepared to go though lean times. Find strength within. Phil talks about the exhilaration of signing up marquee customers in the beginning but how that excitement was worn off when they didn't renew afterwards. He talks about the learnings such as the tracking the customer interest to get an idea of what is working and what is not. He talks about the pain of going through lean times and watching his classmates shutter their own businesses within 9 to 18 months of starting their businesses. He found strength within to keep going by staying lean.19:43 minute mark:Agile entrepreneur takeaway: It's always a better business model to do something that is already being done in the market faster, cheaper, and better. Phil talks about 2 key challenges he faced in running his business. (1) Time management (2) Prioritization. Phil reminisces about few things he could have done better. (1) Not trying to change the behavior of the customer (2) Instead focusing on helping something that is already being done better, faster, cheaper etc.23:07 minute mark:Agile entrepreneur takeaway: Start with something you know and keep learning and building from there. Phil continues talking about the need to start a business in an area that you are familiar with and understanding the customer behavior. Phil learnt the the hard way about HR and how HR managers make buying decisions. Phile also gives inside scoop on few tools he uses: Zo...