Podcasts about strategic content marketing

Episode 116: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptOne piece of advice that a lot of marketing guru's will give to their clients is to just “provide value” with your content and eventually, people will buy.While “providing value” is good to do and should be part of your strategic content strategy, if that's all you're doing, inevitably, what you'll find is that you're spending all day creating content, but it never converts into sales.In this episode, Mariah Macinnes explains her 3-step content creation strategy you need to implement in order to take people from cold audience to paying client. She explains how to get viral reach with your “top of funnel” content to build your audience, and then how to turn those new followers into customers and clients with your down-funnel content.About Mariah Macinnes: Mariah is the brains behind Content Queen and atravellers.co. She's not your average digital nomad – she's a storyteller, content marketing strategist, and big visionary with a mission to inform and educate.She lives the digital nomad dream, building her content marketing agency and creating an educational side to the business, all while documenting the journey online. Mariah's not just building businesses - she's crafting a life that's all about exploring and embracing what the world has to offer.In 2021, Mariah was diagnosed with tumors in her bowel and pancreas. Instead of letting it kill her dreams, while in neuroendocrine cancer remission, Mariah turned her story into a motivator to go after what she wanted. Now she is sharing her journey online and encouraging others to do the same.Register for Mariah's Content Creation Workshop: https://sales.contentqueenmariah.com/content-strategy-workshopConnect with Mariah:Website: https://www.contentqueenmariah.com/ Instagram (Content Queen): https://www.instagram.com/contentqueenmariah/ Instagram (Mariah): https://www.instagram.com/mariah_contentqueen LinkedIn: https://www.linkedin.com/in/mariahmacinnes/Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode. We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more. Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Adapting to Google Algorithm Updates As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining!  I've been working with bloggers to pivot towards selling digital products, like digital downloads, workshops, memberships, online courses, coaching, etc., offering free 20-minute strategy calls to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources. SEO Expertise with SEO, Steve Weidman To give us a deeper understanding, I brought in SEO guru Steve Wiideman. Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material. Beyond Traditional Web Search Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time. The Art of Keyword Research We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google. Personalization and Marketing Channels The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health,  real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive. Maximizing Marketing Vehicles In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority. The Rise of Generative AI Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opportunities for businesses in customer service, marketing data analysis, and content generation. Strategic Content Marketing for Niche Bloggers Steve encourages a strategic approach to content marketing. This includes reviving underperforming content through SEO reviews, UX assessments, and leveraging brand expertise. He also shared tips on using platforms like Reddit, Quora, and Medium effectively, focusing on providing value rather than self-promotion. A Granular Strategy for Success Finally, Steve advocates for a granular strategy. Start with one piece of content, measure the impact of each change, and continuously evolve. It's about being strategic, leveraging AI, and implementing a measured approach to content marketing and platform utilization. Embracing Creativity and Change To sum up, our digital marketing landscape is ever-evolving, and success lies in our ability to be creative, adapt to changes, and diversify our strategies. I hope these insights from the Blogger Genius podcast inspire you to explore new avenues like selling your own digital products and thrive in the digital space. Stay tuned for more episodes, and remember, I'm here to help you strategize your digital product journey. Let's embrace the change together! Other Related Blogger Genius Podcast episodes You'll Enjoy: How to Make Money Blogging in 2024 (New Trend) with Jillian Leslie How Will AI Impact Blogging in 2024 with Steve Wiideman? The Truth About Blogging Success: Hard Work and Risks with Faith Mariah MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Kaylee is back in the host seat today, joined by Lane Scott Jones, Head of Content at Zapier to follow her journey from agency to in-house content marketing roles. She discusses the importance of understanding the mechanics behind the business and mapping content to business goals. Lane also talks about the challenges she faced in transitioning from an agency to an in-house role and how she navigated those waters. She emphasizes the need for content to be seen as a strategic function and the importance of collaboration between content and other marketing teams. Lane also shares insights into Zapier's content team structure and the impact of content on the company's ROI. Link to the Corporate Jargon Translator

This week on the Summer Spotlight Series, We are looking back on our conversation with Paul Dailey. While Paul was at Outback Power he was at the helm of transitioning to new technologies and growing their available market. Paul shares some fantastic insight on marketing in a growing industry and establishing a value proposition as customers' options expand. This was a great chat and we are so pleased to bring it back to our listeners.

Make your Kentucky or Indiana business consultancy stand out from the crowd with hyper-targeted multimedia content campaigns from MaxDRIVE. Go to https://maxdrive.clientcabin.com/ for more information. MaxDRIVE 8691 Cooks Mill Road, Georgetown, IN 47122, United States Website https://www.maxdrivemarketing.com/ Phone +1-502-775-9789 Email Dale@maxdrivemarketing.com

Are you overwhelmed with creating content and not seeing the fruit of your efforts? Or maybe your audience isn't growing like you expected? Today, I'm giving you an amazing content strategy for you to apply to your online business.   I'm sharing my best content mapping secrets for you to apply to your content marketing strategy. You might be wondering, “What's content mapping”? Or “Do I really need a content strategy?”, and it is viable for you to have a strategy. These are traffic growth strategies that I have learned over the years of having a website and that I have applied and wish I would have learned so much earlier in my business. I am giving you a custom strategy to grow your traffic and audience. These are ways to be more intentional with writing your content, ways to write your copy to spark curiosity and interest with your audience, and the best way to structure your content to keep your reader reading. I want your business to perform at its fullest potential which I know is possible for you.    Join my Facebook group to watch my live Content Strategy training on May 15th. I'm going to be teaching you how to choose the right keywords based on your niche, how to create a content map & pre-plan content weeks in advance and how to craft content titles to grow your traffic organically. Come get your learn on!    Grab my Resource Roadmap PDF to learn more content & copy strategy   Read the blog post here: The Best Content Mapping Secrets for Strategic Content Marketing   More Resources:   Join my free community The Content Marketing Mompreneur Community Visit the site: thecontentmarketingmompreneur.com Binge the blog: thecontentmarketingmompreneur.com/blog Email us: info@thecontentmarketingmompreneur.com

Byron will be discussing in detail why his media company is so successful today and how he effectively utilized content marketing to scale his business. Byron Lazine is the co-founding COO at BAM (Broke Agent Media) and co-host of several podcasts including The Real Word, The Walk Thru, and The Byron Lazine Podcast. He hosts the 5 am Call, a daily live call and podcast that helps thousands of real estate professionals get into action. Apart from podcasting, he has hosted a weekly FM radio show, Real Estate Radio, for almost a decade, reaching audiences in New York, Connecticut, and Rhode Island through syndication on Fox News. Byron has been a regular contributor for Inman News and has been a keynote speaker for major real estate conferences, including Inman Connect and Tom Ferry Summit. If you are eager to incorporate content marketing strategies that work, tune in to this episode of Leverage!

Do you ever have those days when you just don't want to work? Me too! Well, I think I may have found the secret to getting past that feeling. Today I'm here with Sadie Smiley who is all about learning how to make full-time money through part-time work. She's got a no B.S. attitude about getting stuff done that I absolutely LOVE and I'm so excited to have her on the show today so she can talk about one of her specialities-- content marketing (or “blogging”) and just how much of an impact it can make when growing + sustaining a profitable business!  Sadie Smiley is the founder of Passive Income Pathways, a financially accessible coaching membership that teaches people how to turn their blogs into six figure businesses. She lives in Mexico with her husband Kevin. Sadie has been blogging for more than 15 years and teaching others how to do the same for nearly as long. She loves teaching people about passive income and helping them achieve financial freedom. Here's a quick look at some of the things Sadie and I discuss today: The behind-the-scenes of Sadie's story + how she got to where she is today One of Sadie's zones of genius is content marketing-- or “blogging”-- but this isn't “blogging” like posting about what you wore that week or photographing your food, right?! There are so many entrepreneurs that will dig in their heels at the idea of blogging because it sounds like waaaaaaay too much work with a slow ROI-- Sadie shares why blogging is such an important foundation of virtually ANY online business-- especially passive income. How Sadie got started making passive income from blogging and specific blogging strategies Quick win strategies for beginners wanting to earn passive income from a blog Sadie's advice for business owners who would LIKE to give blogging a go, but aren't super confident in their writing abilities Sadie's response for those listening that are thinking “Yeah, blogging sounds great but *I* can't do it because XYZ...” You want to hear more from Sadie? Here's where you can find her: Website: sadiesmiley.com Learn from Sadie: sadiesmiley.com/pips 

What do all successful businesses in 2022 have in common? They all do content marketing. They create content that's helpful to their audience, content that solves problems and adds value to people's lives.With all the content being shared on the internet, you may think it's hard to build your online presence and be noticed by the people you want to reach. So before you start creating content, you have to keep this in mind: BE SPECIFIC. Be specific with what the content is about, who it's meant to help, and what words to use so that people can find you when they search for you on different platforms.This week's Limitless episode features Kelsey Raymond, the CEO of Influence & Co., and she has super valuable tips for everyone who wants to build their audience and boost their online presence by creating quality content.Connect with Kelsey on Linkedin - https://www.linkedin.com/in/kelseymeyer1Follow Kelsey on Twitter - https://twitter.com/kelsey_m_meyer?lang=enInfluence & Co. Website - https://www.influenceandco.com/

What is your content strategy for your small business? Guest, Moniek James, owner of the Renegade Creative Media Group, shares fresh content marketing strategies that build awareness for your emerging or growing business, establish you as a trusted resource, and position your products for sale. Welcome to the 15{ish} Minute Coffee Chat live stream and podcast with Anna and Selena – 9 seasons of helping entrepreneurs and small business owners build more profitable businesses. Watch Our Live Episode here on YouTube: https://www.youtube.com/watch?v=SzgTh_UVwAA Blog Show Notes: https://annaandselena.com/strategic-content-marketing-support/ _____ FIND Moniek: www.moniekjames.com www.facebook.com/moniekljames www.instagram.com/moniekjames www.linkedin.com/in/moniekj/ ______ Grab Our Free Resource Right Here You So Fly Affirmation Guide & Spotify Playlist: https://annaandselena.com/our-resources/ ______ Find Anna: www.nomadabout.com www.facebook.com/iamnomadabout www.instagram.com/iamnomadabout Linkedin: https://www.linkedin.com/in/annadlarson/ _______ Find Selena: www.thehauoli.com www.facebook.com/thehauoli www.instagram.com/thehauoli Linkedin: https://www.linkedin.com/in/selena-conmackie/ --- Support this podcast: https://anchor.fm/15ishminutecoffeechat/support

Byron will be discussing in detail why his media company is so successful today and how he effectively utilized content marketing to scale his business. Byron Lazine is the co-founding COO at BAM (Broke Agent Media) and co-host of several podcasts including The Real Word, The Walk Thru, and The Byron Lazine Podcast. He hosts the 5 am Call, a daily live call and podcast that helps thousands of real estate professionals get into action. Apart from podcasting, he has hosted a weekly FM radio show, Real Estate Radio, for almost a decade, reaching audiences in New York, Connecticut, and Rhode Island through syndication on Fox News. Byron has been a regular contributor for Inman News and has been a keynote speaker for major real estate conferences, including Inman Connect and Tom Ferry Summit. If you are eager to incorporate content marketing strategies that work, tune in to this episode of Leverage!

Garret Caudle is the Founder and CEO of Influent, a full-service agency that turns executives and thought leaders into industry influencers. With six years of experience in the B2B marketing space, Garret helps brands tell stories through their executives. Before founding Influent, he was the Head of Marketing at MightyHive and also Orca Pacific. In this episode… B2B marketing has largely transitioned to social platforms, yet many brands lack a practical strategy to identify an ideal platform and generate content. So, how can you determine the best strategy and platform for creating brand awareness? Garret Caudle maintains that people connect with people, not brands, so it's crucial to develop a strategy that creates and utilizes a personal brand style. This involves identifying influencers or other personable creators to establish a profile that matches your brand's vision. Once you've accomplished this, you can research and leverage LinkedIn's growing social platform to create short, engaging pieces of content that resonate with your target audience.  In today's episode of The Digital Deep Dive, Aaron Conant sits down with Garret Caudle, Founder and CEO of Influent, to talk about leveraging LinkedIn into your content marketing strategy. Garret shares how brands can use LinkedIn to generate leads and awareness, the importance of influencer relationships in B2B marketing, and how to implement an innovative content strategy for brand awareness. 

Cara Meiselman is the Director of Strategic Content Marketing and Performance at Slice. In this episode, we talk about creating content that not only drives inbound sales interest, but also facilitates an outside sales motion. And how to localize your message on a topic as passionate as Chicago deep dish or a New York slice. 

Staying agile in a competitive market can be a challenge, says our latest guest Paul Dailey, the Director of Product and Market Strategy at Outback Power. Over the past five years, Paul has been focused on transitioning to new technologies and growing Outback's available market. Paul talks about marketing in a growing industry and the importance of establishing a value proposition as customers' options expand in the solar panel and equipment industry.

This week we're talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience. As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts. We've broken down our 4 top tips on how you can crush it with your content marketing strategy: Have a quarterly content focus Repurpose your content FLIP IT and share a different perspective Share your opinion Spoiler: We may or may not sing in this episode, but you'll have to listen to find out haha… …   If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

In this episode, Kelsey and I speak to Jeff Coyle, the co-founder and chief strategy officer of MarketMuse, an AI content intelligence and strategy platform and a 20+ year veteran of the content industry.  We cover a broad set of issues, including:Who should be on your content team?How do you measure value from your content?Dealing with content across media types and repurposing contentHow do you manage with a content team of one?How do live audio formats like Clubhouse fit into your content strategy?The impact of AI-based Tools like First Draft from MarketMuse and GPT-3Helpful links:Learn about Jeff CoyleLearn about MarketMuseLearn about Plannuh 

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. Our guest was Lazar Dzamic. It's hard to explain who Lazar is in just a few words. He's an Ex-Googler, Author, Content & Digital Storytelling Trainer. Author: The Definitive Guide to Strategic Content Marketing (with Justin Kirby), Kogan Page, 2018 Trainer: PwC Academy Mini MBA Programme - Marketing in the digital age; Lecturer at Business School Lausanne - BSL Keynote speaker: Leading Minds Worldwide (www.leadingmindsworldwide.com) Ex-Google ZOO Head of Brand Strategy NACE: turning light into heat - Google's data into compelling brand stories. Built the 'golden standard' strategy team, including the new breed of 'creative data scientists'. Lecturer at the Faculty of Media and Communications, Belgrade. Ex-Consultant: European Bank for Reconstruction and Development. Ex-Lecturer in Direct Marketing for UK Marketing Agencies Association. Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays, etc. First-hand experience in leading digital transformation, digital capabilities building, and digital strategic enablement for agencies and clients. Three times Top 10 digital player on Marketing Direct's Power 100 list. Long-standing group leader for the UK DMA Awards. BOOKS: https://www.amazon.co.uk/Definitive-Guide-Strategic-Content-Marketing/dp/0749482222/ref=sr_1_1?ie=UTF8&qid=1508059659&sr=8-1&keywords=dzamic No-Copy Advertising: http://tinyurl.com/968ehm9 'Flowershop in the House of flowers' (2012) - a study of the surreal mentality of the former Yugoslavia through the lens of an obscure Italian comic book: https://www.behance.net/gallery/Flowershop-Project-illustration/14629507 'The Damson Tea: on the English, the Serbs and the 'fantasy' of emigration' (in Serbian): http://www.laguna.rs/n2977_knjiga_caj_od_sljiva_laguna.html SELECTED ARTICLES: http://bobcm.net/2017/01/21/should-behavioural-economics-in-marketing-be-regulated-or-hyped-down/ The 'Dark Brands': https://www.campaignlive.co.uk/article/marketers-learn-success-kalashnikov-dark-brands/1228516 Music: the band that predicted Brexit: https://www.facebook.com/ROYTHEBAND Find more info about Funky Marketing and Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ https://funkymarketing.net/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Making Conversations about Influencer Marketing count! Influencing and marketing expert Nat Schooler joins Wendy as they chat about how important it is to produce strategic content online. Nat spends his time podcasting, writing, and driving across foreign continents for fun. However, their conversations quickly turn to the importance of building relationships with the people you want to work with. Nat places trust as the highest asset everyone should nurture. Nat is considered a social media influencer in marketing and has a great business approach. Nat explains this pivotal moment with such clarity you can smell the soap and understand quickly why he was influenced to be driven with it… You can connect with Nat here where he's more than happy to start conversations. https://www.linkedin.com/in/nathanielschooler/ Check out his resources and https://natschooler.com/ FULL TRANSCRIPT OF EPISODE  Making Conversations Count – Episode 2 Wendy Harris & Nat Schooler November 5th 2020   Timestamps 00:00:00: Introduction 00:01:45: Importance of content relevance 00:04:22: Building an audience through relationships 00:08:12: Conversations lead to useful introductions 00:09:38: Nat's pivotal moment 00:13:59: The joy of following your path 00:16:05: Developing the skills you need 00:18:05: Final thoughts   Wendy Harris: Welcome to Making Conversations Count, the podcast where business leaders come and share their pivotal moments to help aspiring entrepreneurs with their stories.  Today on the show, I have Nat Schooler.  Hello, Nat, thanks for joining us. Nat Schooler: Hello, Wendy, it's very nice of you to invite me. Wendy Harris: So, Nat, tell everybody what you do and how we first met. Nat Schooler: Well, my major focus is around influencing and marketing.  So, I'm the Principal Consultant at The Influencer Marketing Company and we run a series, loads of different podcast shows.  We mainly deal with technology businesses, software-as-a-service businesses, to create market exposure, understanding and presence.  I do a bit of writing as well and I do a lot of podcasting. Wendy Harris: I know that you are very active on social.  That's kind of where we met really, wasn't it, through mutual friends online, and you have a very conversational style.  So, I was naturally drawn to what you were chatting about on the different platforms on LinkedIn and I particularly like your Facebook, I have to say.  That's where you get to see the real Nat, I think? Nat Schooler: Yeah, it's quite funny, my Facebook; I forgot you were on there!  Oh dear! Wendy Harris: I am who I am, wherever I am, whatever the platform.  I really don't stick to any kind of protocol.  LinkedIn is the business platform, but still I think people need to know who you are and I think that's where what you are putting out there, in terms of conversational content, is what attracts people, and that's the influence that you can have over people.  Is that what you see in what you do? Nat Schooler: Yeah, I agree completely.  I mean, I think the content is the key; but also, the relevance of the content to the audience, right?  So if, for example, I'm helping IBM with a software trial or something like this, then I want to be speaking to the right people.  So, that piece of content needs to be a blog or a video or whatever, and it needs to actually have the right content so that particular job, the actual person, is relevant to the content; and the other way round. So, if you're getting a blog written that's really technical, it's going to appeal to a chief tech officer or a chief information officer or a chief security officer, or whatever, but it needs to be relevant and I think that's the most important thing that I've learnt.  I think, yes, you can build relationships and you can get closer to people but I think, if you want to sell something, then you need relevance, definitely, yeah. Wendy Harris: With that, everybody has a different sort of absorption, don't they?  Some people like to read, some people like to watch, some people like to listen.  So, I think it's important as well that whatever that content is, that you have a mix and a myriad of the same content, but just delivered in different styles? Nat Schooler: Yeah, well we've got to try.  Then, that goes back to the specific job role, right?  If you're trying to hit executives, most executives read.  All right, they will also listen to stuff and they will also watch it.  If you're like me, I'll read stuff, I'll listen to it, I'll watch it, because that's who I am.  So, I will absorb content in many different ways.  It's just knowing your audience. And yeah, of course, if money was no object and there was no budget, you'd create content on all channels all the time.  You'd create a podcast, you'd turn that into videos, you'd cut them up, you'd turn them into audiograms and then, you'd put them into blogs.  But the thing is that, in the real world, that actually takes a hell of a lot of resource. You know, I do podcasts myself and creating transcriptions; all right, you're going to get 90% accuracy, but there's always going to be someone that's going to get annoyed because it's not accurate.  So, you know, that takes extra resource.  Everything's a matter of resource, right? Wendy Harris: Yeah, time or money or effort. Nat Schooler: Yeah, it's the same thing, because someone's got to do it and if you were going to pay yourself to do it, you'd be doing a £10 an hour job, which is not really what I want to do with my time.  But, it really just depends on who it's for, if you've got a love and a passion for what you're doing; if you enjoy what you're doing, it doesn't matter much. Wendy Harris: I think that's why people go from doing to teaching.  I would never run out of ideas for content; it's bizarre, yet I don't have the time to fashion exactly how I would want it.  There's a loose strategy around it, but then if I had more time to do it, I think that would be tighter and smarter.  And it's the old adage, “Don't do as I do; do as I say”, as well. Nat Schooler: Well, yeah.  But, when you look at Gary Vaynerchuk, I mean some people don't like him.  I don't care if they don't like him.  I went through a couple of years of totally disliking him because he swore all the time and I just got fed up with his attitude, but he's right. You can create 100 pieces of content a day and put that out there, then you're going to get a load of eyeballs, then that is going to build your audience and then, that is going to, in essence, translate into money, providing you've got a business strategy.  If you don't have a business strategy and you don't align content with your business strategy, then what's the point of having content anyway? I just try to keep up a constant level of awareness of me, right, and that's it.  And I'd like to do more, but I don't, because I just get burnout.  Everyone gets burnout.  I spent nearly two years saying, “Well, can I really be bothered to do this?”  Whatever, 26,000 Twitter followers went to 25,500.  I think there's too much obsession with creating content. I think it's really about personal relationships, and if you've got a business and you've got a business model and you can send someone a private message and say, “Hey, Wendy, I'm doing this, I noticed that you're doing that, do you want to partner on this?” which is what I've been doing.  I mean, I'm talking to an SEO strategy company today. Wendy Harris: Yeah, collaboration's really powerful. Nat Schooler: Yeah, massive. Wendy Harris: I mean, it is about the building of relationships, and I understand that content springboards the start of that.  What I endorse is that you've got to show up as yourself and I think that's even more important, that if you're going to take what's online into the real world, it has to match, it's got to be consistent.  You've got to be representing your true self, your true identity, your true values to the core.  You don't always see that translate, which is why I always say conversations count, on every level. Nat Schooler: Authenticity is 100%.  But, I think it depends on the kind of content you're putting out there.  Like, if I put out on LinkedIn all the pictures that I've been taking while I've been travelling across Europe, it would drive people insane right now; so, I just reserve that for my Instagram, for my friends on Facebook to drive them nuts, right, because they know me and it's like, they don't have to look at it. But also, on LinkedIn it's like, well actually, if you've got good content that's sitting there on your profile and you go and connect with someone, then that is going to help you.  If you don't have any content on your profile, some people are going to connect with you, but are they the people that you want?  No.  So, you need something! Wendy Harris: Yes.  And the point there though, I think, is that whilst I am the same everywhere I go, there are some protocols where you know that, like you were saying, those images of you travelling are going to be more popular on Instagram than on LinkedIn, so it's what you lead.  The content's going to be the same; it's just going to be tweaked slightly differently. But of course, if I'm going to start a conversation with somebody on LinkedIn, I would hope that I would get to know them well enough that then I do become their friend on Facebook; that then I do go and have a look at what they're doing on Instagram, because they've put a Facebook post up going, “I've just stuck a load of stuff on Instagram”. So, I think there's just different levels of building up that relationship that all starts with a conversation at some point. Nat Schooler: Very much so.  And a lot of the time, those people are not your customers.  They're going to be people that might introduce you to other people that might be your customers, and that's what people forget.  You can say what you want to me, right, but you don't know who I know and you don't know; I could just introduce you to someone that could make you a millionaire in the next 24 months, right?  So, my advice is to just best be polite! Wendy Harris: Noted!  Be polite to Nat! Nat Schooler: I'm not talking to you though, Wendy.  I like your style; you've got a really good conversational style, and that's who you are.  You're authentic; you're the same person face-to-face as you are online. Wendy Harris: And that's important, because putting a mask on can be really draining.  There are tools and tricks that you learn, but in terms of being able to be faceless on the phone, now there's nowhere to hide.  So, just be yourself, because it will come back on your tenfold, and not necessarily in a good way, if you are anything other. I ask everybody that comes on the show to have a think about a pivotal moment, because I think that there are conversations that we have with different people on our journey, whether that be work or just generally in life, and we know when that moment was.  So, I'm going to ask you to share what that moment was and how it affected you after? Nat Schooler: All right.  It's a big one this.  I've had so many different ones, but I think this is the most important one, because it wasn't a conversation with a person; that's what's so crazy.  I'll give you a bit of background. I'd had a podcast show and I did interviews with people, well since 2014, I think, I'd been interviewing people on YouTube and I didn't really build a big following.  It wasn't about that; it was about building relationships and understanding other people's knowledge and learning.  So, I interviewed all sorts of people and for some reason, I launched a podcast show with a business partner and it didn't work out. So, I was like, “I love podcasting”, and I was umming and ahhing about this probably for about six months, maybe even longer.  And, I heard these words in my head, like, this was September 2018.  And these words in my head said, “You must start another podcast”.  So, I was like, “What?!”  It was like my dad or someone leaning into my head with a pipe and shouting in my head.  So, it was just super-weird.  So I was like, all right, I'll start a podcast. I basically launched a website, got some podcasts that I'd had in my archives; one of them was with Michael Tobin OBE.  He basically merged two big cloud storage companies, data centres, and he sold them for like, well I think he sold them for nearly US$3 billion, which is like ten times a UK billion; so, a substantial amount of money.  And, he's been a supporter of mine since I started podcasting back on my first show.  I'd connected with him on LinkedIn and we met up in London.  I've interviewed him multiple times.  He's helped me to launch multiple shows. I dug out this old episode of Michael Tobin and I put it on my website and I did the transcriptions and then I was like, “Oh, that's a relief, I can relax now”.  And then maybe half hour later, I heard these words in my head saying, “You can't relax, you need to do more, you need to get going, you've got to get your [bleeped audio] into gear”. Wendy Harris: There's something a little familiar about this conversation in your head happening? Nat Schooler: So then I was like, “All right, all right, I'll do it”.  So, I basically dug out a few more episodes, interviewed three or four people, got six episodes ready with full transcriptions, imagery, titles, everything, and I launched one per day for a week.  So, I had six episodes launching per week on iTunes and, you know, all the platforms. And then, I was like, “Oh, that's a relief, I can relax now”.  Christmas, I hear these words again in my head saying, “No, you can have three days off, you need to cook your dad some lunch and that's it”.  I got to the end of that and I was like, “All right, I'll get back to work”.  So, I dug out another few old episodes, interviewed a few more people, and I basically launched six episodes in a week during January 2019, based upon what I was told in my head.  So, I launched one, two, three. I got to the Wednesday, launched the third one, and then I had an email, or a LinkedIn connection request, from the world's largest eBook publisher asking me to basically create some expert talks.  So then they were like, “Well, this is what it pays”, and we had a long conversation and I said, “Well, I can't say that figure really motivates me”.  So, in my childish mind, I timesed that figure by 100 and I said, “All right, I'll do 100 for you”, and I almost did 100.  I think I did 97 or something. We've reached 100 now, so I get paid every six months for my interviews.  I mean, I've interviewed Stanley Tucci; I've interviewed Ed Vaizey, the politician; I've interviewed so many people, you just wouldn't believe it.  And you basically become the guardian of their brand.  I've interviewed quite a few OBEs, MBEs.  They're trusting you with their brand, right, and that trust is what is so powerful.  The relationships that you are building with these people are phenomenal and it propels you. So, it might be that you hear these words in your head, but if you don't listen to them, you're never going to know what you're going to achieve in your life. Wendy Harris: Yes, it's interesting, and you're not only guest that has had the conversation with themselves. Nat Schooler: Well, I think it was the man upstairs, but they can think it was themselves. Wendy Harris: Well, yeah, whatever.  But by saying, you know, I've not had a physical conversation.  And I kind of get it because, as soon as I realised what I wanted to talk to my guests about, I've been so driven.  It's consuming.  I'm actually asleep dreaming what the conversation's going to go like, and it's — Nat Schooler: Yeah, it's really fun. Wendy Harris: It is; it's a really powerful process.  Like you say, it's a gift and you are a guardian of something.  It's so precious.  I do feel like it's a blessing to be able to have guests that come on like you to share a story and, you know, even I'm going, “I get that; I totally understand that, that you were meant to do that, because that was waiting for you to happen”.  If you hadn't have done it, who knows? Had that wine been a good bottle and you'd have had another bottle, would you have done the same thing the next day? Nat Schooler: Yeah.  I had to do what I was told.  It was clear instructions.  When you hear a voice that's that loud in your head, you need to do something.  If you don't do it, then you're basically just robbing yourself and you're going to end up on that bed looking back over your whole life, and that might be one of your biggest regrets, when you see all the other people that have done what you wanted to do in your life. Wendy Harris: Absolutely.  I think that this year particularly, it's been about not just bringing back the basic priorities, but our basic drive for life.  What are we leaving behind?  What are the footsteps that we're walking for others that haven't done that; or, are we following somebody else's footsteps; are we making our own path; are we leading the way for somebody to follow and make their life easier?  There are so many things about this year that have been a fascinating insight into people and relationships. Nat Schooler: I think also the skills, I think, outlining what you really need to learn.  A friend of mine, about ten years ago, told me, “Look, you need to learn how to do all this stuff yourself.  Everything that you're selling, you need to learn how to do yourself”.  And, you know what; he's right, because if you don't know how to do something yourself, who's going to finish it when someone messes it up. Like, someone today came to me.  I did some interviews for a company and they're like, “Well, we need an image with this text on with a photo of the person for our blog which we'll feature in three episodes that you did for us, and we need them”.  And I was just like, “Oh”.  And then I was like, “Oh, it will take me ten minutes”, and I just did it. I sent it to her in half an hour and she was like, “Wow, that was fast!” and I was just like, “Yeah, fairly; not bothered”, because those skills, you need to hone the skills you need because then, you can pick up the pieces if you need to fix something.  Certainly with writing, with video, with podcast, with imagery; you don't have to be an expert, but you need to know how to use the tools that are so easy to use. Wendy Harris: I agree so much with what you're saying there, Nat, because it's one of those that I say to all the delegates that come on my sales and marketing workshops, that I train on a one-to-one or in a team basis, is if you don't know what is expected through that process, how can you then even instruct anybody else to do it the way that you want it?  Because, at some point, you're not going to want to be making the tea and sweeping the floor and cleaning the loo; you're going to want somebody to make the tea you like it, sweep the floor the way you like it, and leave the bowl nice and shiny.  It's about understanding that process. Nat Schooler: You can't hire anyone to do anything if you don't know how it works.  You're going to get ripped off, is another reason. Wendy Harris: Yes.  Be as invested in it as anything else that you really want to do, is the key message there.  Nat, I could talk to you forever.  Thank you so much for sharing that pivotal moment for us.  If anybody wants to pick up the conversation with you from today's episode, where can people find you? Nat Schooler: My website's fine.  It's natschooler.com. Wendy Harris: Nice and simple; I like it!  Well, thanks so much again, Nat, I really appreciate your time.  And for the listeners, don't forget to send us your comments.  We do reply to them all.  Make sure you share and subscribe.  The place to be is makingconversationscount.studio/podcast.  Thank you so much for listening.  Take care.

Lazar Dzamic is one of the leading strategic thinkers in digital marketing - or indeed, any kind of marketing. We worked together at Kitcatt Nohr Alexander Shaw; from there he went to Google; and now he's home in Serbia, for a while. He recently published 'The Definitive Guide to Strategic Content Marketing', (with Justin Kirby, publ. Kogan Page) a book that fully delivers on its title. I spoke with him via a video link between Balham and Belgrade.We discussed the future of brands, in the light of the continuing development of digital technology, and of the economic consequences of the pandemic. His observations are pithy, thoughtful and challenging. He picks up on themes from the previous podcast in this series, and develops them, urging brand owners to do the necessary work to move away from 'the glamorous monologue' of old-school advertising thinking (you'd think by now they'd have understood, but no), and enjoy the excitement and freedom the digital revolution offers them. It's more than thought-provoking - he also gives practical advice on what to do, right now. Brand owners and agencies alike will find this interview stimulating and useful.

Meet Dan Levy, the Editorial Director at Smooch, which helps enterprise businesses connect with customers through conversation. An experienced manager, strategist, and leader, Dan specializes in helping mid-stage startups and SaaS companies build and grow their content strategies and teams. In this episode, you'll hear how Smooch utilized Dan's skillset to come up with an insanely powerful content strategy and his process to switch from a free trial (the self serve model of SaaS) to a higher touch enterprise model as he moved from his last job at Unbounce to Smooch. You'll learn about the key steps to create a strategic content plan, how to find the primary questions or content needs to answer to attract the right prospects, how to find and create winning distribution channels to get that quality content out to your audience and the exciting things happening in the world of messaging in 2019 that are creating amazing marketing opportunities for businesses. Enjoy! Notes: 03:25 Making Communicating With Brands as Seamless as Chatting With Friends 06:40 Joining a Team on The Cusp of Finding Product Market Fit 07:50 The Challenges of Going From Classical SaaS to Enterprise Model 09:25 Three Big Differences in Marketing a Classic SaaS and an Enterprise Model 13:25 Using Conversations At All Levels to Make Strategic Decisions About Content 19:05 Defining the Content Initiatives and Calendar 21:40 High Level Strategic Editorial Content: State of Messaging Annual Report 25:50 Baking the Distribution Strategy Into the Content Itself 30:45 Industry Editorial Newsletter: Curating All the New Stories In the Space 37:00 Growth Numbers: Over 500% 37:40 Looking at 2019: Massive Marketing Opportunity from New Business Messaging Channels 40:50 Lightning Questions

Today we go back in time to episode 12 where we talk to Samantha Stone, author of “Unleash Possible” about how to grow your business and get more clients with strategic content marketing.  Specifically we’ll explore how to set up an editorial calendar and how that can save time and help you stay consistent. All that and so much more coming up right now.

Lazar Džamić - USPEH je balans između interesovanja i ŽIVOTA YouTube kanal: Stepenicama Uspeha Intervju je snimljen u prostorijama hotela City Savoy (Cetinjska 3, Stari Grad, 11000 Beograd, Srbija) http://www.hotelcitysavoy.com ____________ Autori: Sagovornik: Marko Pajić Video produkcija: Aleksandar Sretković ____________ Lazar Džamić Biografija: Diplomirao pravo na Pravnom fakultetu u Beogradu, 1984. Predavao Media relations na specijalizaciji za PR na poslediplomskim studijama na Ekonomskom fakultetu u Beogradu (1998), održao veliki stručnih seminara i treninga za kompanije i klijente, uključujući The Institute of Direct Marketing (IDM), The Marketing Agencies Association (MAA) i Google u Velikoj Britaniji. Bivši šef za brend planiranje u evropskoj centrali kompanije Google. Bio je direktor planiranja u nekoliko vodećih integrisanih britanskih agencija (EHS Brann, Kitcatt Nohr Digitas), kao i u digitalnoj pureplay agenciji Underwired. Nagrađivan je kao strateg na projektima za vodeće britanske klijente kao što su Waitrose, Virgin Holidays, Visit Wales, GAP, Glenfiddich, AXA, Nando’s i mnoge druge. Jedan je od prvih digitalnih stratega u Britaniji, proglašen je za Top 10 digital player tri godine za redom po anketi magazina Marketing Direct, kao i dobitnik velikog broja stručnih nagrada u Srbiji i Velikoj Britaniji. O digitalnom marketingu je pisao za mnoge vodeće svetske publikacije, uključujući i The Guardian. Autor je nekoliko bestseller knjiga u Srbiji. Kursevi predavača Content Marketing StorytellingUpravljanje odnosima sa potrošačima i marketing sa bazama podataka Oblast istraživanja Digitalni marketing, brending, etika u marketingu, kreativno pisanje Kontakt: lazar.dzamic@fmk.edu.rs https://www.facebook.com/lazar.dzamic https://twitter.com/yusmart https://rs.linkedin.com/in/lazar-dzamic-278692 Izabrane publikacije: The Definitive Guide to Strategic Content Marketing. Kogan Page, 2018. ADVERTISING PAGE - Godina izdanja: 2016. Čaj od šljiva. Laguna, 2015. Cvjećarnica u Kući cveća. Naklada Jesenski i Turk, Zagreb; Heliks, Smederevo, 2012. _______________________ Pratite nas na društvenim mrežama i obavezno SUBSCRIBE! FB: https://www.facebook.com/stepenicamauspeha TW: https://twitter.com/SUspeha IG: https://www.instagram.com/stepenicamauspeha

What if content marketing isn’t the solution we believe it is? What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing? Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions.   On My Desk Sarah recommended the Nulon Born This Way video series Justin recommended a graphic by Matt Allison. You can find it here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa. You may we have heard of their fantastic brand newsroom, The Blue Room. It’s one of content marketing’s best case studies, so we wanted to pick his brain about that and about winning executive buy-in for content marketing. But Matt is also heading off for new challenges, so James and Sarah get the exclusive on where one of Australia’s most successful content marketers is off to next. On My Desk Sarah recommended Lost in Translation? An 11-Step Checklist for Localizing Content James suggested the Pocket Casts podcast app Matt recommended The Definitive Guide to Strategic Content Marketing.  Links you might need You can find Matt Allison here His new business, Ubiquity Lab, can be found here and here And here’s Bupa’s The Blue Room. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Small Businesses want to know how to generate web traffic. SEO and blogging are still extremely effective ways to get found, and convert visitors into customers. More than 65% of Web Traffic still comes in from Google Organic Search (Blogging and SEO). In this episode of my podcast, you hear real audio from a client call about the technical side of Organic Search (Search Engine Tiles, Meta Descriptions and Schema), as well as the Strategic Content Marketing side (Blogging, Partnership Creation, Link Building and Social Media). I use a fitness analogy to break down the concept that just like getting fit is accelerated by both eating well AND working out, getting found on Google is accelerated by both having technically sound SEO strategy, and creating relevant content for your target audience and distributing effectively on a consistent basis. --- Support this podcast: https://anchor.fm/paulhickey/support

Would you say you're applying a strategic content marketing plan for your business?  Do you struggle to create traffic-driving, high-quality content? This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. During the show, Tyler explains to us the importance of developing a robust strategy and establishing purpose when creating lead-generating content. In this episode, we’ll deep-dive into strategic content marketing, the importance of tailoring your content to your target channels, and the ever-changing world of SEO. Let’s do this!

Today we talk to Samantha Stone, author of “Unleash Possible” about how to grow your business and get more clients with strategic content marketing.  Specifically we’ll explore how to set up an editorial calendar and how that can save time and help you stay consistent. Plus Paco gives us an update on his PPC strategy and I talk about coming back to work after a couple weeks away. All that and so much more coming up right now!

Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s…

Matt Charney at Lunch with DriveThruHR @mattcharneyvisits with  @bryanwempen, @williamtincup & @thehrbuddy about what is keeping them up at night.  DriveThruHR was designed to be a captivating and easy-to-digest lunch discourse that covers topics relevant to HR professionals.  Each 30-minute episode features a guest speaker who shares her or his knowledge and experience in human resources. Our hosts and special guest cover a wealth of topics, including HR Technology, Recruiting, Talent Management, Leadership, Organizational Culture and Strategic HR, every day at 12:00 pm Central Time.  The radio program is hosted by @bryanwempen @williamtincup & @thehrbuddy tune in for great HR conversations and follow us on the twitters at@drivethruhr and #dthr    http://www.drivethruhr.com/ http://www.facebook.com/drivethruhr http://www.linkedin.com/company/1651206 http://twitter.com/drivethruhr