Podcast appearances and mentions of samantha stone

St Patrick's Weekend Edition...Samantha Stone is guest vs Jack "live" in Win Jackman's Stuff.....Sports betting hits NC....Oscars....Sam's Heavy Metal Cruise and more.

This was an exclusive one-hour interview for our Premium Members, now released for all our viewers B2B Marketing Expert Samantha Stone talks about adapting to shifting buyer trends in the disrupted and digital-influenced post-pandemic environment. She covers, Transparency, eCommerce for business buyers, customer retention and much more. Contact Samantha at https://unleashpossible.com get her book (Amazon link) The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com   peter@theyakkingshow.com    kathleen@theyakkingshow.com  Join our community today so you don't miss out on advance news of our next episodes. https://bit.ly/3JW9w46 Timeline 01:40 Samantha's Background 05:15 Coping with disruption 07:17 When to use Artificial Intelligence (AI) 08:50 Transparency 10:30 Shifting buyer trends 11:04 eCommerce for B2B customers 15:44 Incentive pricing for new customers 16:50 Customer retention 19:17 Adapt to survive 21:30 Future of B2B Sales Reps? 24:30 Community Marketing 28:40 Removing friction from the buying process 33:20 Multi-channel promotions 39:18 Understanding real goals 42:27 Misguided goals 44:20 Generational preferences 45:11 Get Samantha's book 48:41 In tough times focus on profitability 56:20 Contact Samantha

You, the salesperson, might be an expert in your field. But there are still rules your buyers make that you need to follow. Our guest today is Samantha Stone of Samantha Stone Marketing. Samantha has a unique and powerful view of how to engage buyers in the complex sale.  If you sell and market in an arena that involves a lot of different people, time, and proof points, you do not want to miss this episode! We are going to discuss an approach that engages buyers on their terms in ways that make you more valuable to them than ever before. Research has always been an important part of Samantha's process. Throughout her career, she has conducted hundreds of persona interviews, developed dozens of surveys, and led message testing and competitive analysis for leading organizations. After listening to today's episode, visit Samantha's website to learn more about how her company enables revenue growth, new opportunity identification, improved efficiencies, and stronger collaboration between marketing and sales functions.

Want to sign more high-value clients? Wondering how to develop a system that empowers anyone on your team to respond to and nurture prospective customers? To discover how to create a sales playbook that brings more business to your marketing agency, Brooke Sellas interviews Samantha Stone.Guest: Samantha StoneReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Dan connects with the founder of the Marketing Advisory Network, author of Unleash Possible, host of the Unleash Possible podcast, and most recently co-author (with Dan and 34 others) of The Most Amazing Marketing Book Ever, B2B powerhouse Samantha Stone. With a passion for complex problem-solving, Samantha shares powerful insights on the value of communicating effectively with your customers  B2B communication is strategic, and all too often, businesses make the mistake of thinking it just happens. In reality, it takes time, and as it turns out, it's one of the most intentional, strategic components of your entire business model. It takes effort to understand your customers, who they are, and what they need. Once you've done those things, it's time to activate them with a message that brings it all together and ignites something special.  Neither Dan nor Samantha pulls any punches in this episode as they dismiss myths about marketing and share eye-opening insights that will get your gears moving in the right direction. They also discuss her book entitled, “Unleash Possible: A Marketing Playbook that Drives B2B Sales.” When it comes to B2B marketing, chances are Samantha has been there and done that. Now, she wants to make sure you reach that same place and do it better. Here's what you can expect from the show:  Insightful exchanges on the nuances of B2B and B2C communication.  The power of networking and value of intimate networks of influencers and contacts. The need for marketers and creatives to be amongst one another for a nurturing experience. The B2B Experience: stories, reputations, trust, and getting to know your customers. Narrowing it down to find out who you can best serve. The flaw of spending your way to success and growth.  Sales can do things that marketing simply cannot … because marketing isn't always human.  Building sustainable customer relationships, not just securing a sale.  Sometimes you have to hold the hands of sales and show them the way.  The importance of managing internal stakeholders and understanding their “why”.  If everyone is focusing on the buyer, all the jobs become easier.  The remote workplace has changed the work-learning landscape.  Notable Quotes “Marketing, communications, whatever it is that we do, creativity, being curious, intellectual curiosity, they're all so common across leaders in the field, but they need a valve or safe space to let ideas fly.” – (9:16) – Dan “Good marketing, great education is emotional.” – (10:19) – Samantha “Just because you don't have the skill doesn't mean you can't get the skill.” – (22:24) – Dan “Businesses need to find niches that they can own and expand from.” – (28:50) – Samantha “Qualitative research is actually a little bit of a lost art.” – (36:44) – Samantha  “As human beings it is natural for us to put the most value on the product or service that is the hardest for us to deliver.” – (39:08) – Samantha “If we take the time to understand our customers, we'll build businesses that have sustainable growth.” – (1:12) Samantha About Dan Nestle  The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) / Twitter The Most Amazing Marketing Book Ever About Samantha Stone Samantha Stone is a forward thinker and true champion of B2B communications. She's the author of Unleash Possible: A Marketing Playbook that Drives B2B Sales and a leading contributor to the rapidly evolving world of marketing. A skilled researcher, highly sought after speaker and consultant, she's authored several successful go-to-market efforts, resulting in recognizable results for brands across the business spectrum. The founder of Marketing Advisory Network, the arch of her career has seen her become one of the most trusted voices in the B2B space. Most recently, she has developed on-demand courses focused on mastering the art of finding and using buyer insights. She is a member of Mark Schaefer's RISE Community and co-author (with Mark, Dan, and 33 others) of The Most Amazing Marketing Book Ever. Samantha Stone | LinkedIn Samantha Stone on Twitter - @Samanthastone Unleash Possible - The Website Unleash Possible - The Podcast Unleash Possible - The Book Samantha's On-Demand Buyer Insight Courses Timestamped summary of this episode 00:00:00 - Introduction, Host Dan Nestle introduces himself and his guest, Samantha Stone, a leading B2B marketing influencer and advisor. They discuss the challenges and rewards of B2B marketing. 00:04:29 - The Uprising and Rise Communities, Dan and Samantha discuss their attendance at the Uprising conference and their involvement in the Rise community. They talk about the importance of connecting with other marketing professionals and the value of in-person events. 00:08:35 - Emotional Marketing, Samantha and Dan discuss the emotional aspect of marketing and the importance of tapping into the human experience. They reflect on how the Uprising and Rise communities have provided a safe space to explore ideas and connect with others. 00:11:22 - The Value of Community, Dan and Samantha talk about the value of being part of a community and the benefits of engaging with other professionals. They discuss the Rise community's use of Discord and how it has become a valuable tool for learning and networking. 00:14:10 - From Economics to Marketing, Samantha shares her journey from studying economics in college to becoming a B2B marketing influencer and advisor. She discusses her passion for helping companies drive revenue through effective marketing strategies. 00:14:33 - Challenges of Public Policy, Samantha reflects on her love for policy and its challenges, but admits to being impatient. She discusses the slow pace of public policy and how it takes years to make an impact because it affects whole communities. 00:16:14 - From Sales to Marketing, Samantha talks about how she transitioned from channel sales to marketing. She discovered her love for marketing and how it allowed her to have a bigger impact. She also discusses the challenges she faced and how she learned as she went along. 00:19:34 - The Birth of Marketing Advisory Network, Samantha explains why she started the Marketing Advisory Network. She wanted to do what she loved without the baggage of internal politics clouding her judgment. She also talks about how she wrote her book to help people who couldn't afford her services. 00:22:29 - The Importance of People Skills, Samantha discusses the importance of people skills in marketing and sales. She talks about how she honed her people skills by being empathetic and understanding the sales team's perspective. She also emphasizes that anyone can learn people skills with practice and guidance. 00:27:18 - Unleashing Possible, Samantha talks about her book, Unleash Possible, and how it helps companies tap into their full potential. She emphasizes that companies often overlook the resources they have within their organization, such as people and processes. She also discusses the importance of convincing the world of your big opportunity when starting a business. 00:28:44 - The Importance of Narrowing Audience, To create traction, businesses need to find niches to own and expand from. Focusing on narrowing the audience helps to better understand who a business can best serve and prevent bringing in customers who aren't a great fit. 00:29:42 - Measuring Marketing Incorrectly, Boards, CEOs, and salespeople are obsessed with measuring marketing by the number of leads generated. This approach creates the wrong behavior and makes marketing focus on the wrong things. Instead, marketing should be held accountable for overall business metrics and growth. 00:33:00 - Spending Your Way into Success and Growth, Businesses too often try to spend their way into success and growth by running more ads and content syndication. However, they overlook referral activity, advocacy, and word of mouth, which are missed opportunities. Businesses need to experiment with these channels for better results. 00:36:48 - Qualitative Research, Qualitative research is critical for understanding why a buyer or a group of buyers likes a specific aspect of a product or service. It complements data by helping businesses understand what is essential to each buyer at each stage of the process. Salespeople are the best personalization engines for building emotional connections. 00:42:43 - The Role of Experienced Salespeople, Experienced salespeople instinctively know the buyer persona or the buyer data and can build emotional connections. However, they may not have the mechanism or incentive to share this data with their teammates or 00:43:46 - The Importance of Understanding Buyers, Samantha Stone emphasizes the importance of understanding buyers' needs. She explains that good salespeople do not waste time convincing someone to buy something they do not need. Stone believes it is crucial to earn the trust of salespeople and understand what drives them. 00:45:16 - Buyer Personas in Recruitment, Stone mentions her team's focus on the book "The New Rules of Marketing & PR" and creating buyer personas for recruitment. She notes the challenge of obtaining information from recruiters and emphasizes the need to tailor marketing materials to different learning styles. 00:47:11 - Building Relationships with Salespeople, The conversation shifts to the relationship between sales and marketing. Stone explains that salespeople are often hesitant to share data because they do not see any benefit. She recommends creating pilots to prove the effectiveness of marketing materials and building relationships with influential salespeople. 00:50:21 - Knowing Internal Stakeholders, Stone stresses the importance of understanding internal stakeholders, such as salespeople, and creating buyer personas for them. She emphasizes the need to recognize different personalities and learning styles and tailor marketing materials accordingly. 00:56:33 - Samantha Stone's New Learning Product, Stone introduces her new learning product, designed to help people who are new to the marketing field or transitioning to a new role. She notes the challenges of learning remotely and emphasizes the importance of staying up-to-date with the latest industry developments. 00:58:12 - Samantha's Transition to Creating a Self Paced Class, Samantha talks about her transition from providing custom training to creating a self-paced class. She shares that she wanted to make her workshop material accessible to a broader audience and that her course is video-based with exercises in a workbook to help participants apply the skills to their job. 00:58:59 - Buyer Insights Course, Samantha's first course is all about finding buyer insights and is heavy on qualitative research skills. The goal is to help more people understand how to do this kind of research, even if it's not their primary job. The course is designed to take the mystery out of conducting interviews and help people ask better questions. 01:01:00 - Understanding Buyers, Samantha emphasizes the importance of understanding buyers and the need to eliminate friction from the process. She shares a personal experience of how a company lost her as a customer because of the friction they put in the sales process. She believes that marketing is all about understanding people and that it's a good human skill to have. 01:02:44 - Simplifying the Process, Samantha talks about the importance of keeping things simple and removing obstacles for buyers. She believes in creating a frictionless process and removing unnecessary steps to make it easier for buyers. She believes that marketers need to constantly go through and try to eliminate friction points as they come up. 01:10:12 - Taking Time Off, Samantha talks about the importance of taking time off and making time for personal and family commitments 01:11:18 - Long-term thinking in business, farewells Show notes created in part with Capsho

The one and only Samantha Stone joins Kristen and Jack in-studio; favorite Lounge memories; Win Jackman's Stuff; Word of the Day

Get ready for this HARDCORE episode! Today we have Samantha Stone, Founder & CMO at The Marketing Advisory Network. Samantha discusses with Casey Cheshire that people need to learn that is it okay to not be right all the time. She also talks about how when you're wrong, you have the opportunity to learn something new about your business that you could change for the better. Samantha gives us her tips on how to grow a durable business. Tune in to this educational episode.     Busted Myths: Everything we think we know about how to sell to our buyers are just wrong.  Takeaways: Samantha encourages us to focus on the people we can best serve. She explains that doing this, will help grow your business since you aren't focusing on yourself or your tasks. Putting 100% of your effort into the customers is key.  We have to learn that it is okay to be wrong. No one is ever right. When you're wrong, you have the opportunity to learn something new about your business that you could change for the better. When you are doing the research on your customer first you will have to know how you will frame your questions. Ask prompted and unprompted questions, this will help them warm up a little and feel comfortable talking.  As marketers, you want to sell to the buyers and in order to sell to them, you have to sound like them. So having the buyers tell you how they would describe their problems and the challenges they have is really important because then you can speak the same language about their problems which will help with selling them your company. It is important to be very open about listening to your client's needs. It is one of the main structures to building a durable business, not just a good business, but one that can last for years. You want to always keep up to date with technology trends. The marketing business is always growing and changing with its customers. If you fall behind too much, your client percentage will drop.     Quote of the Show: “This is about making money. This isn't about just growing awareness of what we're doing.” (03:55) Links: LinkedIn: https://www.linkedin.com/in/samanthastonemarketing/  Website: https://www.unleashpossible.com/  Twitter: https://twitter.com/samanthastone  Book: Unleash Possible: A Marketing Playbook That Drives B2B Sales Podcasts: Today In Woburn and Unleash Possible Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/toZtsJHcGp8   Podbean: https://www.hardcorpsmarketing.com/e/build-a-durable-business-samantha-stone-hard-corps-marketing-show-episode-323/?token=2c19bf0368b7b2df5b3aea830a4b95ae   Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

In this show, Mark Schaefer and two friends, Samantha Stone and Chad Parizman, weave a story of his greatest professional accomplishment -- ten years in the making. It's not a book, it's not a famous speech. This is the story of 30 people who took a risk together.    Samantha Stone is the founder and CEO of The Marketing Advisory Network. She is a teacher, consultant, marketing strategist, researcher, and the author of Unleash Possible.    Chad Parizman has been a digital marketing strategist for HGTV and Pfizer and currently leads brands into an effective social audio strategy through his company Ader Communications.  

This is an excerpt from a one-hour interview for our Premium Members. B2B Marketing Expert Samantha Stone talks about adapting to shifting buyer trends in the disrupted and digital-influenced post-pandemic environment. She covers, Transparency, eCommerce for business buyers, customer retention and much more. contact Samantha and get her book at https://unleashpossible.com The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com                peter@theyakkingshow.com  https://karytechsolutions.com               kathleen@theyakkingshow.com   Sign up as a Premium Member to get the full interview with transcript https://theyakkingshow.com/founder-premium-sign-up/ 

It can be quite a privilege to know you cater to so many different industries and buyer personas. It shows the real need for your solution. Regpack has this privilege as they continue to see the demand and need for its online registration, payment, and user management system. Regpack's technology enables individualized registration packages, while seamlessly integrating online payments and providing a sophisticated yet intuitive user management platform. Marketing Director, Samantha Stone Avneri, joins us to discuss what it takes to serve these buyer personas. Through her years of experience, Samantha prioritizes personalization and the need for appropriate CTAs in order to increase conversions. As they serve different industries, personalization is critical to providing the best user experience.

According to Associated Press; electronic voting machines used in 16 states have vulnerabilities that leave them vulnerable to hacking. Samantha Stone wraps up her week-long stint filling-in for Dan and shares the details. See omnystudio.com/listener for privacy information.

Just before today's show started, a shooting in Sparks has a school on lockdown. That's prompted Samantha Stone to take a closer look at what exactly is going on and why. Also,  what's being done in the wake of the violence.  See omnystudio.com/listener for privacy information.

Many were on the edge of your seat with the Johnny Depp defamation trial and today we got the verdict. What does it mean for those of us who aren't Hollywood elite? Samantha Stone is in for Dan with some thoughts. Also, a look at real-life domestic violence here in Nevada.  See omnystudio.com/listener for privacy information.

In this replay episode, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety.

You, the salesperson, might be an expert in your field. But there are still rules your buyers make that you need to follow. Our guest today is Samantha Stone of Samantha Stone Marketing. Samantha has a unique and powerful view of how to engage buyers in the complex sale. If you sell and market in an arena that involves a lot of different people, time, and proof-points, you do not want to miss this episode! We are going to discuss an approach that engages buyers on their terms in ways that make you more valuable to them than ever before. Research has always been an important part of Samantha's process. Throughout her career, she has conducted hundreds of persona interviews, developed dozens of surveys and led message testing and competitive analysis for leading organizations. After listening to today's episode, visit Samantha's website to learn more about how her company enables revenue growth, new opportunity identification, improved efficiencies and stronger collaboration between marketing and sales functions.

Samantha Stone is in for Dan with New Years Resolutions for the entire world--as she has recognized that making them for herself are fruitless. Plus, some of the new laws that take effect in the new year--read-up on them, yourself.   See omnystudio.com/listener for privacy information.

A participant in the January 6th riot is found in an unexpected encounter on Peavine Mountain. The 34 year old Winnemucca man is now in custody and Samantha Stone runs down the details... and a looming threat to democracy? See omnystudio.com/listener for privacy information.

Several states are initiating legal action against the Biden Administration over vaccine mandates. Where does Nevada stand? Governor Sisolak breaks it down and Samantha Stone helps sort through it all.  See omnystudio.com/listener for privacy information.

Nevada's DMV is prepared to give back a $1 fee that was illegally approved to upgrade their computer systems...BUT, you'll have to go into their office to get it! Plus, "hard seltzer" goes flat and Pinot Noir VS Pot, it's an actual feud. Samantha Stone breaks it down in Friday Night Vice. See omnystudio.com/listener for privacy information.

Bigger than life Las Vegas politician Michelle Fiore, announces her bid for Governor of Nevada. Click Here to see for yourself why people are talking (and what they're talking about): AND the FBI is investigating Fiore for various unproven allegations. Samantha Stone brings you up to date. See omnystudio.com/listener for privacy information.

Activist Myron Dewey dies in a car accident...or was it an accident? Also, Samantha Stone talks with Paul Young of the proposed Brew Museum.in Pittsburgh. See omnystudio.com/listener for privacy information.

Samantha Stone sits in for Dan and brings you a "masking" update from across Nevada. Also, Paul Enos, CEO of the Nevada Trucking Association gives us an inside look at what's going on with the supply chain and what we should anticipate. See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots.     If you want to know more or get in touch with Samantha Stone, you can find more information in the links below:  https://www.linkedin.com/in/samanthastonemarketing/  http://marketingadvisorynetwork.com/speaking/ 

On this week's episode of TECHnically Speaking, we chatted with producer Suzanne Willett and stage manager Samantha Stone about their recent work on a virtual production titled, Westerwynne. The show was performed using Open Broadcaster Software (OBS) — a program which allows creators to marry live actors with virtual backgrounds for an immersive virtual experience. Go in-depth with us as we explore virtual production, OBS, and the challenges and successes that come with this rapidly growing performance platform.TECHnically Speaking is a public service of USITT, which seeks to have a broad conversation on topics of interest to its members, but it is neither a legal interpretation nor a statement of Institute policy. The views expressed on this podcast by guests are their own and their appearance herein does not imply an endorsement of them or of any entity they may represent. Reference to any specific product or idea does not constitute an endorsement or recommendation. Views, opinions, recommendations or use cases expressed on this podcast do not necessarily reflect the views of USITT, its Board members or employees. 

In this episode, Dan talks with the one and only, Samantha Stone, about your next steps to take with target accounts that just won't buy.

Shahin chats with Samantha Stone, Founder & CMO at Marketing Advisory Network about how to measure ABM campaigns, activities and what are some of the usual marketing metrics that markers should stay away from when executing on ABM. Samantha is the author of the popular book Unleash Possible: A Marketing Playbook that Drives Sales, she also eats B2B complex sale high-ticket item marketing strategy for breakfast and has worked with companies like SAP, Ascential Software and Powersoft.

In this episode of Office Hours, MK meets with Samantha Stone, Founder & CMO at The Marketing Advisory Network, to discuss the impact personalization has on delivering a Personal Experience throughout the buyer's journey. --- Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

Samantha Stone shares on this episode why business should focus less on the quantity of leads they get and more on targeting the right customer and delivering deep and meaningful value to them. According to Samantha, everything you do in marketing is all about understanding the buyers and meeting their needs.

Samantha Stone is the Founder/CMO of the Marketing Advisory Network and the author of Unleash Possible: A Marketing Playbook That Drives Sales. Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and win-rate.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play Google Podcasts

Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

We're neck deep in the Coronavirus pandemic, but digital communication gives us the power to stay connected while we're physically separated. Should customer communication channels change during a time of crisis?    In this episode of The Customer Experience Podcast, my guest and I discuss how digital chat (both live and bot) and video are affected by COVID-19. Listen in as I talk with my first return guest, Samantha Stone, the Founder and CMO of The Marketing Advisory Network and the author of Unleash Possible, about customer communication channels in a time of crisis.   What we talked about: - Customer communication channels — including the chat experience - The power of video to stay connected even when we're social distancing - Crisis communication through the lens of the Coronavirus pandemic - Why we're so far from gender equality in 2020   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Here is the live recording from Chicago Tardis! Joining me is David J. Howe, Samantha Stone, and Tony Whitt.  Also Collection Protection and the Most Outrageous Offer (or is it?). […]

Can probiotic supplements improve the lives of those with migraine disease? One study shows promising results. Stay with us as we dive into a discussion on the link between gut health and migraine in an interview with Samantha Stone, scientific medical liaison at ADM Protexin. This podcast is sponsored in part by Amgen/Novartis. *The contents of this podcast are intended for general informational purposes only and does not constitute professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition. The speaker does not recommend or endorse any specific course of treatment, products, procedures, opinions, or other information that may be mentioned. Reliance on any information provided by this content is solely at your own risk.

In this episode, Samantha Stone talks to Claudine Bianchi, CMO at zoovu about a new frontier in digital engagement: AI-driven conversations. In this episode, they explore three real-world examples of brands doing remarkable things. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

We recently launched a webinar series through Terminus titled “Make a Splash With ABM This Summer.” In part two of the series, we invited Justin Keller, VP of Marketing at Sigstr, and Samantha Stone, Founder and CMO of the Marketing Advisory Network, to join us for a discussion about the best strategies for engaging the buying committees in your target accounts.  So, on this episode of the #FlipMyFunnel podcast, we're sharing that discussion with you, too. Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

In this episode of the #CX series, Ethan Beute speaks with Samantha Stone, founder and CMO at The Marketing Advisory Network, about creating and delivering customer value with automation, artificial intelligence, and human connection, as well as about building relationships between sales, marketing, and CS. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

During This Latest Marketing Test, You Can Get a copy of Ken's latest book: "SALES CONTROL™: The 1-Page Brand Marketing Plan for Creating A Culture Of Ravenous Clients, Repeat Buyers and Raving Fans!" (100% Free!) --> CLICK HERE

During This Latest Marketing Test, You Can Get a copy of Ken's latest book: "SALES CONTROL™: The 1-Page Brand Marketing Plan for Creating A Culture Of Ravenous Clients, Repeat Buyers and Raving Fans!" (100% Free!) --> CLICK HERE

Negotiations have become the forgotten sales art. As technology booms and the sales world enter the digital age, salespeople have become more reliant on alternative tools, and have neglected one of the most basic techniques. This neglected sales skill has been tried and tested throughout the history of selling. Reintegrate this classic method to close more deals and improve your sales record. Host John Golden sits down with sales experts Jane Gentry, Tony Perzow, and Samantha Stone for this panel discussion on how negotiation is a neglected sales skill and how to use it to your advantage.

On the latest episode Glenn Gaudet is joined by Samantha Stone, founder of The Marketing Advisory Network. Samantha is author of “Unleash Possible: A Marketing Playbook that Drives Sales”, a how-to guide for high-growth marketing in complex selling environments. In addition, Samantha will be speaking in Boston at the AMPlify conference June 11-12. In this podcast you will learn about: How trust is diminishing in the business world Why transparency is key to building trust Utilizing employee advocacy with integrity Equipping everyone in your company represent your brand Why it’s important to empower rather than control

Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.

If you think a checked box on a survey or net promoter score is an accurate customer satisfaction metric, you're in trouble. So says Samantha Stone, the founder and CMO of the Marketing Advisory Network. She's the author of Unleash Possible: A Marketing Playbook That Drives Sales, and a regular conference speaker. Stone has worked in marketing, product marketing, partner marketing, and brings a great wealth of experience to this podcast. Abstractly speaking, customer experience is any interaction between a brand/vendor and buyers, prospects, or customers. It can involve placing an order, or taking receipt of a delivered item. It could be a conversation, or an event one attended. There's a second definition in many organizations. Because those interactions happen in so many different places, they create a function that is responsible for the intersection of customers across different touch points. That's really important because otherwise you see inconsistent interactions. Sales operates differently than marketing, which operates differently than support, which operates differently than order fulfillment, etc.

Have you ever wondered if facial recognition was accurate? You might be shocked at the results an MIT reacher found. Samantha Stone, Founder and CMO at The Marketing Advisory Network, shares about what went wrong, and how it was fixed in this episode about Authenticity in the Age of AI. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

The people who know most about an organization, the employees, play a considerable part in advocating, or not advocating, for their company. They have the opportunity to make massive changes with the things they say and share with others. Samantha Stone, interviewed by John Golden, explores employee advocacy trends.

In this episode Samantha Stone shares the importance of understanding data bias, and how you can avoid it in your business.

In this episode, we announce a brand new series with Samantha Stone.

When was the last time you pushed yourself out of your comfort zone? Samantha Stone, the author of Unleash Possible and founder of the Marketing Advisory Network, is the queen of trying new things. In this episode, Samantha tells us about her annual challenge to try something new, not work-related. In this episode we learned: When this challenge started What the rules are for trying new things Which hobbies have stuck around Some of the more uncomfortable activities she's tried Want to know more about Samantha? You can find her at: Unleashpossible.com | @samanthastone | https://www.linkedin.com/in/samanthastonemarketing/ This episode of Punch Out With Katie and Kerry is sponsored by Trust Insights. Are you feeling less than confident in your marketing metrics, looking for some help automating your tasks, or wondering what topics are most important to your audience? Using machine learning and artificial intelligence, Trust Insights will help you light up your dark data. Visit trustinsights.ai/punchingout for more information. Punch Out With Katie and Kerry (#PunchOut) is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite people tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on the show? Let us know: Web: www.punchoutwithus.comEmail: punchoutwithus@gmail.com Hosts: Kerry O’Shea Gorgone (@KerryGorgone) & Katie Robbert (@katierobbert)

Hosts Juliet Vibert and Taylor Gates discuss season 1 episodes 7, 8, 9, and 10 of Queen America! Sam and Vicky bond over their similar pasts, there is a shocking death in the Oklahoma pageant community, Vicky finds out a secret about Miss Texas that can change everything. If you love Miss America Competitions and stories about underdogs possibly rising to the top then you need to check out the latest show from Facebook Live "Queen America." Starring Catherine Zeta Jones this is a story about high maintenance pageant coach who is paired with a less than likely portage in hopes of becoming the new Miss America. Every week on the AFTERBUZZ TV QUEEN AMERICA AFTER SHOW, we're breaking it down with our fan panelists! Tune in for news and gossip, predictions, and plot discussions on every episode! Subscribe to stay up to date with all things Queen America! Set in Tulsa, Oklahoma, Queen America is a dark comedy about Vicki Ellis (Zeta-Jones), the most renowned (and ruthless) pageant coach in the state, and the hapless Samantha Stone who hopes Vicki can mold her into a worthwhile contender for the title of Miss America. Follow us on http://www.Twitter.com/AfterBuzzTV "Like" Us on http://www.Facebook.com/AfterBuzzTV Buy Merch at http://shop.spreadshirt.com/AfterbuzzTV/

Show creator Meaghan Oppenheimer joins hosts Juliet Vibert and Taylor Gates to discuss episode 6: “Juvenile Diabetes.” Sam finally finds her voice (after a couple drinks), Vikki tap dances her feelings out, and Nigel gives Bruce an ultimatum...but still isn’t quite ready to let him go. Plus, Meaghan shares secrets about how the show came to be, her favorite behind-the-scenes moments, and advice for aspiring artists! If you love Miss America Competitions and stories about underdogs possibly rising to the top then you need to check out the latest show from Facebook Live "Queen America." Starring Catherine Zeta Jones this is a story about high maintenance pageant coach who is paired with a less than likely portage in hopes of becoming the new Miss America. Every week on the AFTERBUZZ TV QUEEN AMERICA AFTER SHOW, we're breaking it down with our fan panelists! Tune in for news and gossip, predictions, and plot discussions on every episode! Subscribe to stay up to date with all things Queen America! Set in Tulsa, Oklahoma, Queen America is a dark comedy about Vicki Ellis (Zeta-Jones), the most renowned (and ruthless) pageant coach in the state, and the hapless Samantha Stone who hopes Vicki can mold her into a worthwhile contender for the title of Miss America. Follow us on http://www.Twitter.com/AfterBuzzTV "Like" Us on http://www.Facebook.com/AfterBuzzTV Buy Merch at http://shop.spreadshirt.com/AfterbuzzTV/

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ According to Hubspot, companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured. If you spent several years in B2B marketing, you've undoubtedly heard for life about the benefits of lead nurturing.Building trust and relationship with your audience. Accelerating sales pipeline. Increasing average deal value.On the surface, lead nurturing program looks pretty straightforward: "get the contact and send the valuable content."This is the exact reason why so miserable amount of companies has an effective lead nurturing in place.According to the same stats from Hubspot 65% of B2B marketers have not even established lead nurturing. The problem is if you'd like to learn more, you won't find any good content besides essential guides from Marketo and Hubspot.That's why invited Samantha Stone to talk about the step by step approach how to establish an effective lead nurturing program.Here are 4 steps from Samantha:1. Segment all your leads by their job role and group them by the stage of customer journey they are now.2. Audit all the content you've already (blogs, webinars, knowledge database, etc.) and identify priority gaps.3. Write down all the possible channels to nurture the leads (retargeting, events, emails, direct mail, sales team communication, etc.)4. Align the content with segments, channels, and timing5. Measure the overall impact of lead nurturing on opportunities, closed deals and revenue6. Be ready you won't have a perfect program from the beginning :)From the episode, you'll also learn:* What are the right steps to plan and set up lead nurturing program?* What pitfalls you should avoid?* How to align the lead nurturing program with the buyer’s journey?* How to define what content to send on every stage of lead nurturing?* How to figure out the proper length of lead nurturing?* How you can describe lead scoring? Is it necessary to apply it to lead nurturing program? What is the right way to apply it?* The most common question about lead nurturing I get is how to measure the efficiency of lead nurturing. What are the right metrics to track?* What tools do you use or can recommend for setting up the lead nurturing campaign?

Hosts Juliet Vibert and Taylor Gates discuss season 1 episode 5: “Psychological Warfare.” Samantha finds an unlikely ally in Miss Texas and plays a visit to her old stomping grounds, Bella sneaks around to see a new love interest, and Vicki is torn between old and new flames. If you love Miss America Competitions and stories about underdogs possibly rising to the top then you need to check out the latest show from Facebook Live "Queen America." Starring Catherine Zeta Jones this is a story about high maintenance pageant coach who is paired with a less than likely portage in hopes of becoming the new Miss America. Every week on the AFTERBUZZ TV QUEEN AMERICA AFTER SHOW, we're breaking it down with our fan panelists! Tune in for news and gossip, predictions, and plot discussions on every episode! Subscribe to stay up to date with all things Queen America! Set in Tulsa, Oklahoma, Queen America is a dark comedy about Vicki Ellis (Zeta-Jones), the most renowned (and ruthless) pageant coach in the state, and the hapless Samantha Stone who hopes Vicki can mold her into a worthwhile contender for the title of Miss America. Follow us on http://www.Twitter.com/AfterBuzzTV "Like" Us on http://www.Facebook.com/AfterBuzzTV Buy Merch at http://shop.spreadshirt.com/AfterbuzzTV/

Hosts Juliet Vibert and Taylor Gates discuss episodes 1-4 of “Queen America.” We break down what happens when Vicki, a tough love pageant coach, is forced to help unexpected beauty queen Samantha navigate the treacherous waters of being Miss Oklahoma while dealing with secrets and demons of her own. If you love Miss America Competitions and stories about underdogs possibly rising to the top then you need to check out the latest show from Facebook Live "Queen America." Starring Catherine Zeta Jones this is a story about high maintenance pageant coach who is paired with a less than likely portage in hopes of becoming the new Miss America. Every week on the AFTERBUZZ TV QUEEN AMERICA AFTER SHOW, we're breaking it down with our fan panelists! Tune in for news and gossip, predictions, and plot discussions on every episode! Subscribe to stay up to date with all things Queen America! Set in Tulsa, Oklahoma, Queen America is a dark comedy about Vicki Ellis (Zeta-Jones), the most renowned (and ruthless) pageant coach in the state, and the hapless Samantha Stone who hopes Vicki can mold her into a worthwhile contender for the title of Miss America. Follow us on http://www.Twitter.com/AfterBuzzTV "Like" Us on http://www.Facebook.com/AfterBuzzTV Buy Merch at http://shop.spreadshirt.com/AfterbuzzTV/

Artificial Intelligence is on the rise in the marketing world and who better to talk about AI and marketing technology than the Founder and CMO of The Marketing Advisory Network, and author of Unleash Possible, Samantha Stone. In this episode you will learn all about artificial intelligence and how you should be using it to rock your marketing automation to get the most out of all your buyer interactions.     Takeaways: The main purpose of using AI is to get the most out of each and every interaction you have with your customer. Human interaction is great but sometimes certain interactions are better using technology. Focus human time when humans work best and use technology for the rest. AI - is not SkyNet. It's nothing to be intimidated by and is well within the reach and use of small businesses and startups. Technology allows us to focus on what may be best suited for that person independent of any one attribute. Even the best AI needs good data from the beginning. As powerful as it is, it can only perform as well as the data it's given. Avoid the confirmation bias where you show your buyer only what you know they will like because the data reports that they like it. It can lead to many missed opportunities. You may want to dive right into using AI but you still need a well-planned marketing strategy first. Evaluate your current strategy and establish what you want to achieve. Get third party insight into what people are doing, searching and consuming outside your own property. Use a review site like TrustRadius to learn more about your buyer.   Links: LinkedIn: https://www.linkedin.com/in/samanthastonemarketing/ Twitter: @samanthastone Book: Unleash Possible Website: unleashpossible.com/ Website: http://marketingadvisorynetwork.com/  

Today we go back in time to episode 12 where we talk to Samantha Stone, author of “Unleash Possible” about how to grow your business and get more clients with strategic content marketing.  Specifically we’ll explore how to set up an editorial calendar and how that can save time and help you stay consistent. All that and so much more coming up right now.

In this episode we talk to a repeat guest on B2B Growth: Samantha Stone, Founder & CMO of The Marketing Advisory Network. She is also the author of Unleash Possible & the host of the Unleash Possible Podcast. Click here to connect with this guest on LinkedIn.

LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” Our guest today, Samantha Stone founder of The Marketing Advisory Network, wanted to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. In her discussion with host Glenn Gaudet she shares insights from the Employee Advocacy Impact Study her company conducted and how she has put what she learned into practice in her business.

Samantha Stone is the author of Unleash Possible and the Founder of the Marketing Advisory Network. And as if she didn’t have enough on her plate already, along with being a mother of four children, she is starting a podcast! Samantha loves to learn and is insatiably curious. She is constantly attending events, taking classes, and talking to thought leaders in her industry all in the name of learning more and more. What better way to structure her education and share what she’s learning with others than by starting the Unleash Possible Podcast? You can expect two things in every episode of the show: 1) honest conversations 2) practical application on how to put these principles you learn into action. Stay tuned for more; it’s just getting started!

Gear up for this very exciting episode on how to create clear, effective content marketing with marketing master Samantha Stone - founder and CMO of the Marketing Advisory Network and author of Unleash Possible! Learn all about why it is important to craft your messages directly and effectively by paying attention to your audience's needs and why it's important to develop a content schedule that optimizes your message for best results!   Takeaways     Edit your content and get feedback. It's difficult for an individual to proof and edit his or her own work. Make an effort to have someone check your content and get a second opinion before releasing it. Don't force your content. Coming up with useful content takes time and it's better to send clear and thoughtful content rather than ill-planned and  rushed content. People consume content differently, that's why it's so important to recognize how your audience might process information. If you can determine their learning style you can craft your message to communicate clearly with them and get their attention. Don't force yourself to post daily content if it's garbage. Take time to plan and choose the best routine for the best content you create. Both businesses and consumers are a involved in complex sales and impulsive sales.  Learn to differentiate between the two to develop a clearer message and win their trust.   Links Twitter: @samanthastone LinkedIn:  https://www.linkedin.com/in/samanthastonemarketing Unleash Possible: http://unleashpossible.com/ Unleash Possible Blog:  marketingadvisorynetwork.com/blog/ Website: http://marketingadvisorynetwork.com/  

Samantha Stone weighs in on the impact of narcissism. Topics covered include: Why B2B Marketing Has A Vanity Problem. What Lessons We Can Learn From Samantha's Book: Unleash Possible: A Marketing Playbook That Drives B2B Sales. How You Can Find Out How Long Buyers Linger in the Sales Funnel. How to Focus on the Metrics that Matter. The B2B Revealed Podcast is brought to you by Cascade Insights, a market research firm specializing in B2B technology. Need more B2B brilliance? There are many ways to follow us.

"Because the lives of the wicked should be made brief. For the rest of us death will be a relief. We all deserve to die..." - Sweeney Todd Stone Cold Mysteries returns with Razor's Edge, the fourteenth episode of your favourite murder mystery. Tune in as Samantha Stone, Charles Stone, and Chief Carter Sheppard and met with a string of murders under strange circumstances. Can the crew solve this murder with a few close shaves? Or with this mystery leave them in the red? Well tune in and find out. WCUG Facebook: www.facebook.com/CougarRadio88.5/ Our Official Facebook Page: www.facebook.com/Stone-Cold-Myste…821179784583663/ Twitter: twitter.com/CougarRadioWCUG Instagram: www.instagram.com/stonecoldmysteries/ Cast: Abigail Permenter - Charles Stone Cailie Cruikshank - Danielle Goods/Winry Banks Caitlyn Gallagher - Lady Shannon Goods/Sally Banks Conner Douthit - James Steel/Police Officer Rowan Cortland Ellis - Sir Dan Goods/Dan Banks Derek Rains - Carter Sheppard Emma Permenter - Patricia Bates/Daisy Kitts Hannah Moore - May Goods/Tammy Banks Matt Rorer - Taylor March/Gerald Fuller/Producer Oso Holley - Narrator Yvonne Marshall - Samantha Stone/Writer & Creator

In this episode we talk to Samantha Stone, Founder of Marketing Advisory Network & Author of Unleash Possible.

Samantha Stone and Chief Sheppard are back with a new murder case that has the town scared headless after they witnessed a barbaric spectacle! Join Stone as she collects evidence and suspects in solving this gruesome case on this cold London day. Will Stone and Sheppard manage to find the beastly mind that concocted this horrific crime, or will they both lose their heads? Well, let's tune in and find out. Here's our social media, when you solve it, private message us the murderer, the weapon and the motive! FACEBOOK: 88.5FM WCUG TWITTER: COUGARRADIOWCUG Good luck detectives! Cast (Alphabetical Order): Abigail Permenter - Louise Brewer/Royal Guard/Charlie/Horse Trainer Caitlyn Gallagher - Constable Blair/Woman (Horse Trainer Fanatic) Conner Dulthit - Stanley Beck/Bruce Griggs/Lyle Gray Cone Cortland Ellis [NEW] - Owen Dewitt Derek Rains - Chief Carter Sheppard/Jack Stanford Emma Permenter - Helen Gray Cone/Dentist Assistant Hannah Moore - Mrs. Smalls/Police Officer Joanne/Dora Boons Matt Rorer - Roy Baldwin/Dentist Dr. Taylor/Music Shop Owner/Producer Niaja Anderson - Narrator Yvonne Marshall - Samantha Stone/Show Creator & Writer

Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout … Continued

In Sheppard's Fire, a young Carter Sheppard must navigate a mind-boggling case without help because the investigative Samantha Stone is incapacitated. Will Sheppard be blinded by the smoke and need his daring young detective friend, or will he solve this hot case all on his own? In Cindy's Dog, Carter Sheppard finds a case for him and his young friend, Samantha Stone, to take up; however, he keeps it secret. Their classmate Cindy's dog has gone missing and it is up to the contrasting duo to find the dog for a heart-warming reward! Leave us your comments about this episode on our social media! FACEBOOK: 88.5FM WCUG TWITTER: COUGARRADIOWCUG Cast Abigail Permenter: Charlie/Woman at Fire Derek Rains: Carter Sheppard/Man at Fire Emma Permenter: Clara Wickes/Cindy Matt Rorer: Albert Smith/Mr. Stone/Producer Oso: Narrator/Police Officer Yvonne: Samantha Stone/Kid at Fire/Writer & Creator

Achieve Faster Sales Growth When Sales and Marketing Collaborate, with Samantha Stone hosted by: David Mariano, Director and head of...

Today we talk to Samantha Stone, author of “Unleash Possible” about how to grow your business and get more clients with strategic content marketing.  Specifically we’ll explore how to set up an editorial calendar and how that can save time and help you stay consistent. Plus Paco gives us an update on his PPC strategy and I talk about coming back to work after a couple weeks away. All that and so much more coming up right now!

Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises. In October 2016 her book "Unleash Possible: A Marketing Playbook that Drives Sales" was released to further spark new possibilities for businesses looking to grow faster or more efficiently. http://www.marketingadvisorynetwork.com https://twitter.com/samanthastone http://unleashpossible.com

JOIN US for yet another Stone Cold Mysteries. It's nighttime, the air is festive in Berkshire, England, December 23, 1890 . This dark night is illuminated by illustrious ballgowns and dapper suits. The important and wealthy people of the United Kingdom have gathered at Windsor Castle for the Queen's annual Christmas ball. Attending are none other than police chief Carter Sheppard and his date, Samantha Stone, who has a feeling this nice night out may turn bloody. Will the floors be stained red with murderous intention, or is this all apart of an investigators homicidal imagination? Well, tune in and find out. Here's our social media, when you solve it, private message us the murderer, the weapon and the motive! FACEBOOK: 88.5FM WCUG TWITTER: COUGARRADIOWCUG Good luck detectives! Cast (Alphabetical Order): Abigail Permenter - Louise Brewer/Royal Guard Caitlyn Gallagher - Bartender/Queen Conner Dulthit - Stanley Beck Derek Rains - Chief Carter Sheppard Emma Permenter - Royal Guard/Anna Tanner Hannah Moore - Mrs. Baldwin/Mrs. Smalls Matt Rorer - Roy Baldwin/Producer Oso Holley - Ticket Man/Narrator Yvonne Marshall - Samantha Stone/Show Creator & Writer

In this episode we talk to Samantha Stone, Founder and CMO of The Marketing Advisory Network.

In this episode we talk to Samantha Stone, Founder and CMO at The Marketing Advisory Network.

JOIN SAMANTHA STONE because she needs your help solving this murderous case! It was a calm day in the docks where Samantha Stone and Charles were taking a relaxing fishing trip, but the sea had different plans for the pair when a body is fished up and shakes some waves. Grab your pen and paper detectives and solve this Stone Cold Mystery! Here's our social media, when you solve it, private message us the murderer, the weapon and the motive! FACEBOOK: 88.5FM WCUG TWITTER: COUGARRADIOWCUG Good luck detectives! Cast (Alphabetical Order): Abigail Permenter - Diana Snyder/Charles Caitlyn Gallagher - Kasey Matthews/Rosie's General Store Cashier Conner Dulthit - Dale Pearson/Baker Derek Rains - Chief Carter Sheppard Emma Permenter - Sarah Garrison/Chef at Simmon's Hannah Moore - Jade Lambert/Hostess at Simmon's Matt Rorer - James Merriweather/Narrator/Producer Oso Holley - Coast Gaurd PJ Vongsavang - Thomas Marsh/Fish Seller Wright Calhoun - Baker Yvonne Marshall - Samantha Stone/Show Creator & Writer

In this episode we talk to Samantha Stone, Author of Unleash Possible: A Marketing Playbook that Drives Sales.

Samantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put her words into action. In this show, Samantha shares some of the thoughts and concepts she wrote in her new book, Unleash Possible. In it, she gets into topics like measurement, account-based marketing, steps to bring the conversations with management to the next stage, and the issues between sales and marketing. One of my favorite quotes in the podcast from Samantha was, “More leads is not the answer. We need more opportunities.” Leads, qualified or not, still need engagement from the marketing team and the idea of handing off them is no longer acceptable. We need to work together with sales to ensure the customer has the right information, when they are ready, to make the best decision for them.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-26-samantha-stone/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2fWSnfb •Twitter: https://twitter.com/samanthastone •LinkedIn: https://www.linkedin.com/in/samanthastonemarketing •Facebook: https://www.facebook.com/samantha.stone.353250 •Book – Unleash Possible: http://amzn.to/2eP6wIG •Website: http://unleashpossible.com/

Summary Samantha Stone, author and CMO of the Marketing Advisory Network talks me about tech product launches, marketing and sales. Details Who she is, what she does; her book; complex sales process, what it is and how it differs from a simple process; launching and positioning a tech product, going to market, don't build for the largest audience; engineers might not have the skills needed to target a product; how to prioritize the right product for development; focus on differentiation but pick the right ones, four steps; differences between sales and marketing, when to hire those roles, pivoting is not always a good thing, marketing comes before sales.