Creator Club Podcast

Marketing Class (Free to Register): https://www.creatorclub.link/contentmasterclass Six emails to create vision and sales: https://creatorclubtools.ck.page/9efd542548 Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d

Six emails to create vision and sales: https://creatorclubtools.ck.page/9efd542548 Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d

13 Content Prompts to Build a Business World: https://creatorclubtools.ck.page/32ce1b8039 Six emails to create vision and sales: https://creatorclubtools.ck.page/9efd542548 Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d

Six emails to create vision and sales: https://creatorclubtools.ck.page/9efd542548 Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d

Six emails to create vision and sales: https://creatorclubtools.ck.page/9efd542548 Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d

Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d Check out the website: https://www.creatorclub.link

Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d Check out the website: https://www.creatorclub.link

Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d Check out the website: https://www.creatorclub.link

Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d Check out the website: https://www.creatorclub.link

Free CEO Hour Weekly Planner:  https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts:  https://creatorclubtools.ck.page/382d61554d Check out the website:  https://www.creatorclub.link

Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d Check out the website: https://www.creatorclub.link

Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d Check out the website: https://www.creatorclub.link

Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265 Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d Check out the website: https://www.creatorclub.link

10 ideas for conviction and biz-ness output. Here we cover part two.

Ten ideas to build more 'conviction'. Conviction is at the heart of any story. These ten ideas are from mentors, business leaders, and a little from my own experience. This is part one of two.

We can have technique, form, strategy and tactics, but if we can't bring the 'fire' then over time, our work is often ignored.

Tracy Goodwin specialises in helping business owners and entrepreneurs unlock the power of their true voice, to attract better clients and get more sales. When you're able to connect with your authentic voice, people feel immediately connected to you and your expertise, your message lands more powerfully, and your sales improve. You also get a new level of confidence. Website: https://captivatetheroom.com Instagram: @captivatetheroom

What do you do when someone copies your offer or business idea? Obviously there can be cases where you might have a copyright avenue. But often with online business, or smaller offers, people will see an idea, tweak a few things, and then put it out there and there's not a lot you can do. As markets get more saturated, this will probably happen to you more and more, so here's one way to think about differentiating yourself.

In this episode I talk with Mark Warman from Barnfield Customs. We cover brand, story and world building. Mark Warman was the founder and owner of a digital marketing agency, then created Barnfield Customs - Limited edition men's jackets. The 'Lawrence Jacket' - Mark's first product, sold out in 36 hours. You can connect with Mark on instagram: https://www.instagram.com/barnfieldcustoms/?hl=en Website: https://www.barnfieldcustoms.com

As markets get more saturated, how we show up matters if we want to cut through. In this episode we look at three ways to stand out in saturated markets: Choosing to be specific over general Owning a consistent business story (and not flip flopping around) Amplifying personality and imagination

There is a lot of change in the small business world, in particular coming into the back end of 2023. In this episode we look at the bigger picture, what you may be seeing, and some ideas to help you navigate it easily.

Wrap up episode from our recent live event. Includes some key takeaways and ideas for future events. Story Driven Business Event: https://www.creatorclub.link/masterclass

'The New Game' is part of a story driven business framework. This helps you set up your business as a 'zag' away from what everyone else is doing, and help your clients win as their world changes around them. This positions you as an evangelist, or leader for a specific 'change'. You create a business we want to be a part of. In this conversation, Amy Bowe (Warrior School) and I go through a few steps of this framework, to see how it could fit with her current business.

Every time you face something new, you face the Resistance. This is because when we do something new, we take on emotional risk. What if it doesn't work. What if people look at us. Whatever it is. We are removing a mask in front of everyone. But this is essential if we want to see more success. We also cover a little about the next live event.

In a lot of businesses, there's a level of 'intangibility' to the offer. And even with some products, what they're really selling, is an intangible feeling. Here we look at a couple of examples of how to make the intangible more 'tangible', through the power of stories.

We talk about imagination, visualisation, and Keith Johnstone, who was the creator of Theatresports and a leading teacher of improvisation. As a business owner and creator, you live your life one foot in the present, and one foot in the future, meaning visualisation is key for success.

In this episode, John shares three things that will help improve your relationship with social media so rather that it controlling you, you maintain the sovereignty. If you're someone that finds marketing challenging this could be just the mindset shift you needed.

We have a live event coming up, and I talk about getting clear on the 'one thing' that the event is about. Clarity can be a big road block in small business, and one of the reasons we struggle, is clarity makes us accountable. It puts us on the hook. But when we can cut out all the 'extras' we can test ideas, and see the real results.

John talks with Annaliese Bevan, head coach and manager for Herstrength. Herstrength is is a gym with strength training classes for women, located in Gateshead, NSW. Annaliese shares how she got into training, how their approach is different, and the future that they are creating in the culture.

In this episode, we talk about influencers, how technology propelled the scam era, and the heightened role trust now has in the buying cycle. Then we look at what this may mean for business and marketing. We also cover the key skills that may be even more important going forward than they are already. The future may be different, but the future is bright.

The root of the word 'motivate' is "to stimulate toward action, act as the inciting cause of". When we look at story structure, the 'inciting incident' is the event that kicks off the story. And prior to that, the character's life sits in balance. What we see then, when we're trying to move from the spectator to the doer, is where trying to kick off a new story. There needs to be a reason, or vision that drives the doing, which stems from an inciting incident. Turns out, successful business owners are very good at the process. And constantly seek out new events that start a new chapter.

John visits Newstrength gym and speaks with co-owner Jacob Hodson. We dive into some key changes in Jacobs life, and look at how they have elevated his empathy for his members, and subtly impacted the business. Check out Newstrength: https://newstrength.com.au Connect with Jacob: https://www.instagram.com/jacobhodson

The story driven podcast by creatorclub.link

If you're doing some social media marketing for your service business, you might be feeling like you want to give more value, and take your audience deeper. This is where long form content is great. Podcasts and articles are both great ways to share deeper insights with your people, connect them into your world, and build massive trust. In this episode we look at the showdown between articles and podcasts.

Most marketing approaches start by talking about the problem that the client faces. This can work, but if your industry is crowded, you can start to get drowned out. In this episode, we talk about the power of 'change' in marketing, and how it can drive attention. If your message is flat, this can help you bring in the energy you need to cut through.

Behind the scenes episode with some updates on my current project, which is 'book 2' (working title still to come). I've learned a lot with this one so far, and I've taken a much different approach to the first book. Here I cover the six steps I'm taking overall, and three things I've already learned.

In this episode I talk with Janet Forbes who is a co-founder from World Anvil. World Anvil has over 2.5 million users, and is the ultimate world building platform for writers, RPG Game Masters and also teachers, business owners or entrepreneurs. Word Anvil is a software platform, a community, an education hub and a huge source of inspiration for builders and creators. We talk about worldbuilding, character building, and how to tie this into business to create a more immersive business world. Connect with Janet on Twitter: https://twitter.com/Janet_DB_Forbes Find World Anvil on Instagram: https://www.instagram.com/worldanvil World Anvil Website: www.worldanvil.com

Re-issue interview with Seth Godin. In this conversation we talk about 'seeing', empathy, project based work, and dealing with the 'noise' in the market, that is now louder than ever. While this was recorded a couple years back it's even more relevant now.

If you want an easy way to create much more content, more easily, and sell from a much more powerful place, then you need be an advocate for 'world'. In this episode we talk about how to become an 'evangelist' for the world you are creating, before you try to sell your offer. This will allow you to step out of comparison, and create a unique business you're proud of, as well as produce content a lot more easily.

We talk to Murray Smith of Open Mind Space about how transitioned from a life of crime and jail, into healing, yoga, and small business. We talk about making changes in life, as well as how important it can be to bring your story into your work. For Murray, this creates relatability with his audience and the people he works with, so when they walk in, it's like they already know him.

Three ideas for more strategic marketing. In this episode we cover three of my favourite ideas for service businesses who are already doing some marketing, to help them become more strategic. This means more direction, more focus, and less overwhelm. To download all ten ideas, click the link below: https://www.creatorclub.link/10-point-checklist

As you grow your business, it doesn't always get harder. In many cases, it gets easier. Not because the work decreases, but because you learn to deal with greater amounts of stress. A lot of people focus on mindfulness, or letting difficult or stressful situations 'pass.' But in business we have to take the right action to deal with situations properly. When we do this, we adapt to the stress, and we are stronger.

We talk with Steph Moore from CrossFit CBD and Ultra Athlete on all things CrossFit, business, marketing and storytelling. Steph switched careers from interior design to CrossFit (starting as a coach), before stepping up to help run CrossFit CBD in Melbourne alongside Karl Nevin. CrossFit CBD is a no-BS, to-the-core CrossFit gym that has remained true to the original principles of the training methodology. Steph, Karl and the team focus on best in class coaching, and creating a welcoming community with fun and effective training. In recent years, Steph and Karl have re-invigorated CBD after the intense Melbourne lock-down period from 2020. There are a lot of insights in this episode for anyone growing a community based business, and wanting to bring more energy into the marketing and biz. Connect with Steph: Instagram: www.instagram.com/coachstephm Connect with CrossFit CBD: Website: https://www.crossfitcbd.com.au Instagram: https://www.instagram.com/crossfitcbd

When you build a rhythm with your marketing, you will then have a 'system.' Of course this helps with momentum, but can also be a strong signal of trust and magnetism in itself. For more on this, see the article on the Creator Club website: https://www.creatorclub.link/new-articles/marketing-rhythm

A special episode today where I talk with my amazing wife Ruby about how she brings in her own interests into business to stay fired up and excited about the work that she does. When you bring in your interests and character into your business world you will create a stronger representation of who you really are and create from a place of service and inspiration.

'Getting in the room' can be one of the most powerful things you can do in business. In this solo episode we cover a unique perspective on live and offline events.

Stephanie Lock did her first degree in photography, but then realised it wasn't her true calling. She spent a year living next to a mountain (and rock climbing), where she got inspired to look into physiotherapy. The perfect balance of working with people, the outdoors, and not living at a desk. Stephanie worked in a few different practices, before she realised she wanted to take the plunge to create her own. We talk about getting started, marketing, storytelling, and bringing your values into your work.

You want to grow your business. And you know that you can. But you keep hitting a mental plateau and end up back into the loop of distraction. For most people, this isn't because they don't know what to do (there's a lot of info out there). But there's a lack of urgency. Things are comfortable. Growth isn't necessary. Here we talk about how to create a 'back against the wall' strategy to stop wasting time, get stuck into action and enjoy the process of working on your business. Check out the full article here.

At the core of your business is your individual character and personality. Who you are, what you stand for and what you want. And while this is often pushed downwards in the culture, it's a big driver for cut through marketing, delivery and sustainable, creative growth. In this episode we talk through individuality, energy and thought, and ways to bring these out more powerfully.

In this episode we talk to Michael Fernandez, who is building an online personal training and coaching business. We cover Michael's backstory, and his unique approach to training and helping his clients get results. In particular, we talk about how he helps clients to fall in love with their training, rather than trying to follow an arbitrary program. You can connect with Michael on instagram: https://www.instagram.com/whytbelt/ And his website is at: https://www.whytbelt.com/

In this episode we do a quick dive into how to tap into your character desires to create more compelling, 'cut through' content. Your content will have: More of a story element A feeling of personal desires and your mission More obstacles and internal conflict that creates engagement And more. Helping your audience create a deeper relationship with you as a guide.