Infinite Shelf - An Omnichannel Podcast by Future Commerce

What is Infinite Shelf? It represents the humans on one side of the shelf that's being stocked and prepared and the humans on the other side that are buying and participating. Where has Ingrid been over these past few months and why is she back? Listen in as she shares and introduces her new co-host, Kiri Masters.Creating SpaceThere is a human-centric shelf. There is a long dinner table. Human emotion, connection, curiosity, and our need for human connection are important mattersWe need to start normalizing human things in the workplace and check in with our teams to know them well enough to know how they are doing as far as what support they needHow do we balance building a culture and getting to know people beyond just transactional task-oriented conversations, especially when we work remotely?Associated Links:The 10 human traits Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Come At Me PacSunEverything and everyone is all about the metaverse right now. Brian is starting to think that the “metaverse is just the internet now.” Maybe it is, hence why some think NFTs, crypto, and bitcoin are part of the metaverse as well. When we think about DTC we have to remember what the entailed vision was: “to disrupt the existing industry or category with a product that is equal to or better than the existing products that are available and make them more affordable and get them to you quicker.” -IngridEveryone is capable of doing everything because there is an audience“Crypto bros are basically just this generation's example of extreme couponers.” -PhillipA company-curated around being highly curated and centered around good company culture, and innovation will beat out money every single time.“The biggest opportunity in this current market is right now, everything that is going to be worth anything is entirely based on curation.” - IngridAssociated Links:Future Commerce's 2022 Predictions EpisodeTune into Infinite Shelf Season 2!Subscribe to Insiders and Senses to read more of our hot takes! Listen to other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

The Pain of Privacy Updates and Acquisition TrackingHigherDOSE strikes an interesting balance between Wellness, Biohacking, and Tech. Their products are rooted in research to help their customers really get the most out of HigherDose products.We all know that the new iOS privacy updates and decrease in Facebook and Google analytics is a huge problem for marketers. Ingrid offers her advice as a three-pronged approach.Prong 1: Don't just look at CAC (Customer Acquisition Cost), look more broadly at client relationship management. The iOS privacy update is not just a story about CAC (Customer Acquisition Costs), it's a combination between CAC and LTV (lifetime value).Prong 2: Invest in Good Influencers. In the age of tightening data and heightened iOS privacy updates, influencers are going to become a highly valuable channel.Prong 3: Invest in Channel Diversification. Client Relationship Management is Everything. Don't ignore your CRM!How should brands allocate funds between Influencers and traditional channels such a Google and Facebook? Well, that depends, and it's not the same for every brand.If you want to understand the full customer journey, you need to use a multi-touch attribution technology. You might have one-click conversions for products with a lower price point, but when you have more expensive products, customers will most likely require multiple interactions with your brand.Ingrid gives Katie & Lauren advice on what content she thinks would really resonate with HigherDOSE's customer base.Associated Links:Check out YotpoCheck out GladlyCheck out GorgiasHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Workshopping the launch of a “Brand New Item” LIVE, ON AIR:Gabi is an Amazon guru, and the VP of Amazon Strategy for Garden of Life, a wellness company on a mission to empower extraordinary health“The great thing about Amazon is it is the window into the mass market.” -GabiThere are some perks to selling products on Amazon. Many individuals are typing and searching for products, they're spoiled for choice. While on the other hand, it can be incredibly hard to not just be buried in the search results“Amazon is moving more into this social commerce of building the brands on Amazon, rather than allowing these brands to build their websites on Amazon.” By allowing the brands to build their brand on Amazon, it disrupts the sequence of a consumer leaving Amazon to go learn more from the brands websiteYou don't necessarily need your brand to go viral, you just need to have strong presence on social media “Never get into a level of complacency that you [feel you always] know what's going to happen next.”- GabiThe algorithm is constantly changing, so be willing to change with it “Have the willingness to be open to have your mind changed or have your perspectives changed, and have this collective thinking in conversations.” -GabiAssociated Links:Learn more about Gabi Viljoen and Garden of Life!Amazon for CMOs by Kiri Masters and Mark PowerStay in the loop with Infinite Shelf!  Let us know your thoughts on Futurecommerce.fm, or reach out to us on Twitter, Instagram, LinkedIn or Facebook. We love hearing from our listeners!

Workshopping for the FutureJoe Fisch is the CEO of Wine Access, a web platform that makes it easy to discover wines through expert curation and their satisfaction guarantee.Wine Access is all about curation, content, and customer service. Joe believes that these three things are the core to Wine Access and everything else builds around it“Any time I'm meeting with anyone on my team, I always ask how they see the world? Is it through numbers? Is it through sounds? Is it through words? Is it through feelings? And have always tried to guide people in that way.” -JoeHow they took a fast approach to scaling, and the appropriate steps they chose to follow from where they were going top line, how many bodies they would need, and how looking at a variable method could sometimes damage the infrastructure.“We said, OK, if we keep beating the drum and we hit the same core things of curation, content, and customer service, and we hit those over and over again, we can be a really successful company.” -JoeJoe and the Wine Access team are looking at the future on how to continue scaling and working with a new structure, so it's time to workshop!To begin workshopping, it's important to look at the organization rationally, taking out the names of people in the positions, and just looking at the positionWhen looking at each role independently, you can start to see the gaps in where an employee might need more help, or where they can create a separate new role in a different position, and bring on another strategic employee to fill the gaps“As your company grows and as your priorities change, it's really important on both sides, the employer and the employee, to take an honest look and determine whether what the company is doing is serving both parties.” -IngridAssociated Links:Learn more about Joe Fisch and Wine AccessThink Again by Adam GrantStay in the loop with Infinite Shelf!  Let us know your thoughts on Futurecommerce.fm, or reach out to us on Twitter, Instagram, LinkedIn or Facebook. We love hearing from our listeners!

For the last episode of Season 1, Ingrid is joined by Michael Bower, the Founder and CEO of Nyla. They talk about everything from the false dichotomy of the brand and conversion tension, how to look at the future agency models, DTC technology, and so much more. Listen now!

Ingrid is joined by Arielle Knutson, former VP of Marketing at Nuun Hydration. They chat about her time at Nuun, building cultures and working environments, to building brands that people love and don't want to live without. Tune in now!

Today, Ingrid is joined by Issac Newton, Co-Founder/CEO of Pattern. Tune in to hear their conversation about what it takes to have trust in our partners. From hiring, to becoming servant leaders, and creating a safe environment. Listen now!

Today on the pod, Phillip and Brian are back joining Ingrid in chatting about their mid-season favorite episodes. Tune in now!

Today we are talking Blockchain, Metaverse and Web3. Michael Janiack, the Co-Founder and Executive Creative Director at Pattern joins us to talk all about it. Tune in now to hear this enlightening conversation

My good friend and colleague, Garrett Bluhm, joins the pod today to talk about all things Amazon. There are a lot of things going on within the Amazon world at all times, but this episode is dedicated to what it means to be a brand, quote-unquote on Amazon, what that looks like going into 2022, and the epic growth of Amazon consolidators aggregator machines. Listen now!

Today I have a conversation with Wilson Griffin of Recurate to talk about why and how brands can take charge of their secondhand market capitalization while doing the most impactful thing a fashion brand can do where it's sustainability.

At some point, we all find ourselves stuck in our mission to accomplish a goal. We're unable to move forward, solve the problem, convince people to see things in a new way. We just get frustrated. These are moments where the connections that we make with the humans around us make a huge difference. Michelle Bacharach, Founder/CEO of FindMine joins me today to chat about empowering our teams in this mission. Listen now!

We keep it real here on Infinite Shelf. We don't paint a shiny varnish on a messy topic and gloss over the details. We put on our reality hats, face facts, and try to solve the problem as best we can. Today on the pod we'll do exactly that in my interview with Givz Founder and CEO, Andrew Forman. Listen now!

Joining me today is Madison Semarjian, CEO/Founder of The Mada App. Tune in to hear a thing or two from Madison about designing and launching products that people will love.

Today on the pod, I sit down with April Uchitel, Co-Founder and CEO of THE BOARD. We chat about talent and the humans behind the brands that bring brands to life. PLUS: product development, distribution, marketing, and everything in between that wouldn't be possible without those people. Listen now!

What does it mean to build brands and products that people can't live without?? Join Ingrid Milman Cordy, as she tries to answer that question and explores what it takes to make brands, products, and services hit the right recipe of connection, relevance, emotional attachment, and, of course, profitability. This is not just another eCommerce podcast, nor is it just another omnichannel podcast. This is a podcast for human-centric retailers.

This is not just another eCommerce podcast. Join Ingrid Milman Cordy as she explores what it takes to make brands, products, and services hit the right recipe of connection, relevance, emotional attachment, and of course, profitability. What does it mean to build brands and products that people can't live without? Join us on the Infinite Shelf journey to find out.