Podcasts about customer acquisition costs

Guest: Google's NotebookLMIn this special episode of SaaS Backwards, we handed the mic to AI.We took our newest ebook on reviving inbound marketing—coming soon for download—and ran it through Google's NotebookLM to see what kind of podcast it could generate. The result? A surprisingly sharp—if occasionally cheesy—take on how B2B SaaS companies can reimagine their go-to-market strategies for today's buyer. You be the judge.The episode explores why the traditional inbound playbook is falling short and what CROs and CMOs must do to adapt. From the collapse of predictable revenue models to the rise of buyer-centric marketing, we break down how to align sales and marketing, test messaging organically, and coordinate campaigns across email, ads, and outreach.Key Takeaways:The old predictable revenue model no longer works in today's B2B SaaS landscapeBuyers now do deep independent research before ever talking to salesMarketing and sales alignment must happen before the formal buying process beginsJobs to Be Done and qualitative ICPs help create relevance and resonanceOrganic testing (especially on LinkedIn) is essential before scaling paid campaignsEmail, ads, and SDR outreach must be tightly coordinated around buyer triggersIf you're a SaaS leader looking to modernize your inbound strategy and connect with today's buyer, this episode offers a bold, practical roadmap—created by AI, guided by strategy.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

In this episode, we tackle the concept of margin erosion and how it impacts scaling businesses. I share insights on how growing your sales doesn't necessarily equate to growing your profits. We dive into common culprits like hiring rates, customer acquisition costs, and overhead, providing practical solutions to maintain healthy margins. You'll learn the importance of knowing your fixed vs. variable costs, adjusting your pricing structure, and implementing standardized processes without compromising customization. I'll also emphasize the necessity of regularly reviewing your finances to ensure sustainable profitability. Tune in to gain actionable strategies to improve your margins, ensuring that your business growth translates into increased profitability.   What You'll hear in this episode: [00:50] Understanding Lifestyle Creep in Business [01:15] The Concept of Margin Erosion [02:50] Warning Signs of Margin Erosion [03:40] Customer Acquisition Costs [06:45] Diagnosing Margin Erosion [09:00] Improving Margins and Scaling [10:05] Standardization and Customization [13:10] Financial Oversight and Cash Flow Management   If you like this episode, check out: Smart Cash Management for Business Owner Start with This Financial Metric (Financial Priority Formula Part 1) Early Warning Signs of a Cash Flow Crisis   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Fernando Noodt steps back into the host's chair from last week's SBC Summit Americas for today's episode of iGaming Daily, sponsored by Optimove. And today's guest is none other than Optimove's very own Motti Colman, VP of Revenue. Motti joins to discuss the challenges faced by gaming operators, particularly in scaling their operations amidst competition and rapidly evolving regulatory environments. Fer and Motti discuss the high competition, heavy regulation requiring businesses to walk a "very thin path," and lower margins operators face when trying to scale, the evolution of the competitive landscape makes it significantly harder for smaller and new operators, touching on SEO, affiliation, paid ads and more. As well as customer retention, and owning customer loyalty. The guys also discuss the Brazilian market, with Motti sharing insights on conversion rate and FTDs since the market became regulated. Motti gives advice for smaller companies navigating the market and the richer competition, the use of gamification, and how technology such as AI can help level the playing field. Host: Fernando NoodtGuests: Motti ColmanProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs to low ROAS. Watch as the team analyzes through real metrics, and the exact fixes they recommend, like performance creative, better email marketing, and landing page optimization to reduce customer acquisition costs and scale the account.Related videos:

Customer Acquisition Cost efficiency continues to be challenged in the B2B SaaS environment, while alignment across the Go-to-Market organization continues to be a topic of conversation. So, Dave "CAC" Kellogg a long time Marketing executive and Ray "Growth" Rike, a long time Sales executive decided to take on the the topic of Marketing and Sales alignment from their respective experiences as department executives. Topics discussed include:What is Marketing and Sales AlignmentWhat isn't Marketing and Sales AlignmentTop 3 Ideas to Achieve Marketing and Sales AlignmentHow Metrics Can Impact Marketing and Sales AlignmentThe Impact of AlignmentIf you are a CEO depending on the productivity of an aligned Go-to-Market organization, or the head of Marketing or Sales in a B2B SaaS company, this conversation is full of interesting ideas, stories and approaches to increasing revenue growth efficiency.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

HOLY hat innerhalb kürzester Zeit eine Fanbase aus Hunderttausenden für ihre Softdrink Alternative gewonnen. Mitgründer Mathias Horsch gibt einen Einblick in die Erfolgsgeschichte hinter der Direct-to-Consumer-Marke, die in nur vier Jahren von der Idee auf über 60 Millionen Euro Umsatz gewachsen ist.  Mathias teilt, wie Holy mit Gaming-Energy-Drinks gestartet ist und sich heute als internationale Better-for-You-Softdrink-Marke etabliert hat. Er spricht über die Herausforderungen beim Aufbau einer Marke, den Weg zu profitablen Unit Economics, und wie Holy durch Community Building, Influencer Marketing und klare Wachstumsstrategien zum Marktführer wurde. Was du lernst: Von der Idee zur Marke: Wie Holy als pulverbasierter Gaming-Energy-Drink begann und sich schnell zu einer breiteren Softdrink-Marke entwickelte Warum „Naivität“ und schnelles Handeln der Schlüssel zum Start waren Die drei Wachstumshebel von Holy: Internationalisierung: Wie Holy früh Märkte wie Frankreich und UK erschlossen hat Distribution: Vom Direct-to-Consumer-Geschäft zum strategischen Einstieg in den Handel Produktexpansion: Erweiterung von Energy-Drinks auf Hydration und Eistee, um neue Zielgruppen zu erreichen Community und Influencer-Marketing: Wie Holy mit kreativen Test-Programmen und Mikro-Influencern eine loyale Fangemeinde aufgebaut hat Warum Authentizität und direkter Kundenkontakt entscheidend für den Erfolg sind Effizientes Wachstum: Wie Holy mit nur 50 Mitarbeitenden über eine Million Euro Umsatz pro Person erzielt Warum der Fokus auf Partner für Produktion und Logistik das Unternehmen schlank und skalierbar hält Die Zukunft von Holy: Wie Holy den Einstieg in den Handel skaliert und gleichzeitig die Online-Community weiter ausbaut Warum Brand-Marketing, Sampling und innovative Kampagnen wie Seven vs. Wild die nächste Wachstumsphase prägen ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Mathias: LinkedIn: https://www.linkedin.com/in/mathiashorsch/  Website: https://de.weareHOLY.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Marker: (00:00:00) Go-o-Market von Holy: Was alles schief lief (00:07:12) Markenaufbau von Holy (00:19:04) Teamaufbau Pre-Launch (00:21:32) Unit Economics & Customer Acquisition Costs (00:26:39) Gesunde Retention Rates einer D2C Firma (00:32:08) Holy's Wachstumsstrategie (00:39:15) Teamentwicklung after-Launch (00:44:23) Wertschöpfung bei Holy: Inhouse Team vs. externe Dienstleister (00:51:06) Herausforderungen, das Momentum zu erhalten (00:58:45) Kanäle für Akquise & Kundenbindung, Herausforderungen im Retail (01:12:38) Zusammenfassende Tipps für erfolgreiche erste Viralität des Produkts

In this episode of Grow a Small Business, host Troy Trewin interviews Marissa Seeley, co-founder of By Design Physio, a physiotherapy business based in Hobart, Australia, providing high-quality physiotherapy services with an emphasis on personalised care, injury rehabilitation, and ongoing physical wellness built around consistency in team culture and service delivery, ensuring that every client receives a top-tier experience.   Other Resources: Marketing Funding Flywheel eBook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business?   One of the hardest things in growing a small business is scaling without losing quality or company culture. Finding and retaining the right people is a major challenge, as is managing cash flow during rapid growth. Additionally, the emotional ups and downs of entrepreneurship can be difficult to navigate.   2. What's your favorite business book that has helped you the most?   One of Marissa's favorite business book is The Code of the Extraordinary Mind by Vishen Lakhiani. It talks about the 12 elements of life. And if you can fill all of the buckets, then you'll feel whole, which is really nice.   3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?   Marissa says “Build with Leila Hormozi”is always in her ears all the time. She says it is very helpful to anyone that has staff because she simplifies all concepts into manageable, bite sized pieces that you can apply literally that day, so that you're not just listening, you're actually applying.   4. What tool or resource would you recommend to grow a small business?   One of the most effective tools for growing a small business is leveraging Google Reviews and SEO to improve online visibility. Customer relationship management (CRM) software like HubSpot or ActiveCampaign can help manage customer interactions and automate marketing. Automation tools like Zapier can streamline operations and save time by connecting different apps and services.   5. What advice would you give yourself on day one of starting out in business?   If I could give myself advice on day one, I would emphasize the importance of focusing on building systems rather than just working hard. Patience is key—success doesn't happen overnight, and consistent effort pays off in the long run. Networking and building relationships early on can open doors to new opportunities. Lastly, keeping a close eye on finances from the beginning can prevent many future challenges. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest:   “Growth isn't just about numbers—it's about building a team and culture that delivers consistently, every single day.” - Marissa Seeley   “Google Reviews became one of our biggest game-changers. We didn't just rely on word of mouth; we made sure potential clients could see real results before they even walked through the door.” - Marissa Seeley   “The best investment we made wasn't just in marketing or operations—it was in ourselves. Learning from mentors and refining our leadership changed everything.” - Marissa Seeley

Why you should listenDiscover how ExpandAP fills a critical gap in Salesforce by providing spend intelligence that ties your marketing investments directly to sales opportunities, campaigns, and customer lifetime value.Learn about a native Salesforce solution that can finally help marketing and sales leaders prove ROI on campaigns and customer acquisition costs—a persistent challenge for tech consultants.Paul Wnek shares valuable insights from 12 months of bringing this solution to market.Are you struggling to track the true costs of acquiring and maintaining your clients within Salesforce? In this episode, I talk with Paul Wnek from ExpandAP about their native Salesforce solution that bridges the gap between your sales data and spending intelligence. Whether you're running campaigns, traveling to meet prospects, or managing client projects, ExpandAP provides visibility into what you're actually spending to win and maintain business. Paul explains how this solution evolved from his experience implementing ERP systems and seeing the consistent challenge of expense tracking and attribution across organizations. If you've ever wondered about the real ROI of your marketing efforts or the true profitability of specific clients, this conversation reveals how bringing spend data directly into Salesforce can transform your business decision-making.About Paul WnekPaul Wnek is the founder and CEO of ExpandAP and a 15x certified Salesforce B2B solutions architect. Paul is an expert in complex business systems management, integration and implementation and is well versed in CRM, ERP, PSA, payment systems, subscription billing and CPQ and how to connect workflows for a holistic view of business outcomes.Resources and LinksExpandap.comPaul's LinkedIn profileBook a demo here!Previous episode: 600 - From Bootstrap to 7 figures: Building a NetSuite Powerhouse Through Marketing with Nathan GaringCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant's RoadmapJoin our newsletterSuggested resources

HoldCo Bros are back! In this episode, Nik and I, Chris, talk about the power of the middleman business model as a great way to start a low-risk business today. We discuss the core idea of connecting buyers and sellers without dealing with inventory or providing services directly. I share the concept of a "Never Touch Plastic" marketplace, similar to Etsy, but focused on environmentally conscious consumers. We also talk about building an affiliate marketing website for plastic-free products. We also discuss how the United States Postal Service represents a government-subsidized marketing method that entrepreneurs can leverage for cost-effective outreach.Learn more about Nik here: http://linktr.ee/cofoundersnikShare your ideas with us:Nik@cofounders.comChris@cofounders.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Government Subsidies and Marketing Channels02:59 Innovative Business Ideas and Trends05:52 Sourdough Starter and Microplastics08:48 Leveraging the Postal Service for Business12:09 Customer Acquisition Cost and Marketing Strategies15:04 Monetizing Government Distribution Channels17:58 Driving for Dollars and Real Estate Opportunities20:51 AI and Survey Data Monetization24:02 Plasma Transfusion and Health Innovations

Welcome to the Scale with Strive podcast, the place where you come to listen to some of the world's most influential leaders of the SaaS industry.

Host: Andrew Birmingham, Editor - CX | Martech | Ecom Two years after a Mi3 published a comprehensive analysis of the customer data market in Australia, we revisited many of the brands we spoke with to assess their progress and measure their return. Companies that have persevered are realising strong returns and extending beyond their early use cases. But it has often been a hard road to hoe. There are integration and organisational challenges to overcome - and unexpected problems such as bill shock from unanticipated quarterly charges that can run into tens and even hundreds of thousands of dollars. As to the market, it’s more competitive than ever with the number of CDP vendors active in Australia rising significantly even though the volume of tenders has largely held the line, according to industry insiders. That means competition is heating up. There are three macro trends – the rise of composable CDPs - we’ll explain that later - and greater CIO control over data infrastructure amid a backdrop of three-year software renewals rolling over and the need to accurately assess ROI for a technology that is often hard to assign direct value against. Rich McFarland from Compare Club, Courtney Gerrits from the University of Tasmania, and Cam Strachan from Southern Cross Austereo dive deeply into the detail, discussing their experience with their own CDP implementations, describing the tangible benefits gained, such as improved customer acquisition costs, enhanced communication strategies, and increased operational efficiencies…there’s a few lessons they learned along the way to boot too. See omnystudio.com/listener for privacy information.

Erica Gessert, CFO of Upwork, and former Senior Vice President of Finance & Analytics at PayPal, joins CJ for this episode. They discuss Erica's experience with forecasting models at PayPal, emphasizing the need for adaptable models that change with economic conditions. Delving into her role at Upwork, Erica explains the company's approach to customer acquisition costs, the significance of network effects in marketplace businesses, and Upwork's take rate strategies. The conversation covers Upwork's investment in R&D, how the company maintains platform trust in the face of bad actors, and the impact of AI. Apart from explaining how Upwork gained 20 points of EBITDA in just three quarters, Erica also sheds light on their North Star metrics, how they balance growth and profitability, their approach to M&A, and her experience reporting to Masayoshi Son during her time at Sprint. —SPONSORS:Planful is a financial performance management platform designed to streamline financial tasks for businesses. It helps with budgeting, closing the books, and financial reporting, all on a cloud-based platform. By improving the efficiency and accuracy of these processes, Planful allows businesses to make better financial decisions. Find out more at www.planful.com/metrics.MUFG is the largest bank in Japan and a global banking powerhouse with a focus on empowering Growth and Middle Market stage companies in North America and Europe. MUFG provides comprehensive banking services for VC-backed, PE-backed, and public companies with revenues starting at $40M. The bank combines its global capabilities with deep operational understanding to help companies accelerate their growth trajectory. Contact group head Bob Blee at bblee@us.mufg.jp to find out more.Brex offers the world's smartest corporate card on a full-stack global platform that is everything CFOs need to manage their finances on an elite level. Plus they offer modern banking and treasury as well as intuitive expenses and accounting automation, bill pay, and travel. Brex makes it easy to control spend before it happens, automate annoying tasks, and optimize your finances. Find out how Brex can help you make every dollar count at brex.com/metrics. Vanta's trust management platform takes the manual work out of your security and compliance process and replaces it with continuous automation. Over 9000 businesses use it to automate compliance needs across over 35 frameworks like SOC 2 and ISO 27001. Centralize security workflows, complete questionnaires up to five times faster, and proactively manage vendor risk. For a limited time, get $1,000 off of Vanta at vanta.com/metrics. Tropic is an intelligent spend management solution that consolidates your spend data and processes into one unified offering, enabling insights and decisive action. It doesn't just show you where the problems are—it helps you solve them. From spotting hidden optimization opportunities, like duplicative spend, to automating those painful procurement workflows, to giving you the best market data that turns every vendor negotiation in your favor. Tropic combines smart insights with real human expertise to keep you ahead of the curve. Visit tropicapp.io/mostlymetrics to learn howRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. Whether it's multi-element arrangements, subscription renewals, or complex usage-based contracts, RightRev takes care of it all. That means fewer spreadsheets, fewer errors, and more time for your team to focus on growth. For modern revenue recognition simplified, visit rightrev.com and schedule a demo.—FOLLOW US ON X:@cjgustafson222 (CJ)—TIMESTAMPS: (00:00) Preview and Intro(02:30) Sponsor – Planful | MUFG | Brex(06:17) Budgeting at PayPal(10:23) Forecasting Methodologies at PayPal(13:15) The Impact of the Calendar on Forecasting(15:01) Forecasting and Macroeconomic Indicators(16:29) Planning Will Take as Long as the Time You Allot for It(17:56) Surprising Insights About Freelancers(19:26) Sponsor – Vanta | Tropic | RightRev(24:55) Upwork's Customer Acquisition Cost(27:59) Freelancers and AI Adoption(29:07) Network Effects in Upwork's Model(31:14) Upwork's Take Rate Strategies(34:49) R&D Investing at Upwork(38:36) Selling Trusted Transactions(41:12) Upwork's North Star Metrics(42:59) Recognising the Potential of AI(44:05) How Upwork Gained 20 Points of EBITDA in Three Quarters(45:29) Balancing Growth and Profitability(46:41) Upwork's M&A Strategy(48:35) Long-Ass Lightning Round: A Big Career Mistake(50:55) Reporting to Masa from SoftBank(52:49) Advice to Younger Self(54:18) Finance Software Stack(54:55) Craziest Expense Story Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Are you leaving money on the table, or are you overspending on marketing efforts that aren't giving ROI? You won't know unless you track these seven key metrics.  In this episode, I break down the essential numbers every service-based business owner needs to monitor to scale smarter—covering everything from sales conversion rates to cash flow. I'll also share how my background in data reporting transformed my approach to growth strategies and why my clients are seeing major shifts by keeping a close eye on these numbers. Stay tuned to learn how to make data-driven decisions that fuel sustainable success!

In this episode, we dive into the essential metrics every business owner should track to close out 2024 strong and prepare for a thriving 2025. Data-driven decisions are the backbone of successful businesses, and Kerri breaks down five key areas of measurement: Revenue and Profitability Metrics: Understand growth and manage expenses with metrics like Year-over-Year Revenue Growth and Net Profit Margin. Customer Acquisition and Retention Metrics: Balance bringing in new customers with keeping existing ones happy through insights like Customer Acquisition Cost and Lifetime Value. Operational Efficiency Metrics: Identify bottlenecks and optimize processes with tools like Revenue Per Employee and Utilization Rates. Marketing and Sales Performance Metrics: Maximize ROI by tracking Lead Conversion Rates and Return on Marketing Investment. Employee Engagement and Productivity Metrics: Foster a high-performing team by monitoring Employee Turnover Rates and Engagement Scores. If you're new to tracking metrics, don't worry—Kerri shares actionable insights to get started and explains how these measurements can help you make smarter, more informed decisions for the year ahead. Tune In to Hear: Why metrics are essential for making data-driven decisions. Five key areas every business should measure and why they matter. Simple steps to start tracking if you're currently flying blind. Insightful tips to improve profitability, retention, efficiency, and team engagement. How to use the chaos of the end of the year as the perfect opportunity to reset your approach. Resources mentioned: Starting an email list? If not, you should! Need a great tool to get you started with beautiful emails that is super simple to use? Check out Flodesk. Right now, they are giving our listeners 50% off their first year which is an amazing deal! To learn more, visit their website at https://flodesk.com/c/KERRIR or use the code KERRIR at checkout. Are you an employer who wants to use science to make stronger, data-backed decisions across the entire employee lifecycle? Using Predictive Index will help you create a people-focused strategy and provide a clear understanding of how to improve candidate experience, employee morale and performance, leading to higher productivity and better business results. Stop wasting time and money by churning through candidates, employees, and missed business goals. PI is here to help you lift your business by making better people decisions. And, luckily for you, at Salt & Light Advisors we are a certified PI Partner. Go to saltandlightadvisors.com/predictiveindex to learn more. Join our weekly newsletter: • HR and operations insights for business professionals: https://www.saltandlightadvisors.com/contact • Women looking to expand professionally and personally: https://www.saltandlightforwomen.com/contact Connect on IG: https://www.instagram.com/saltandlightadvisors https://www.instagram.com/saltandlightforwomen https://www.instagram.com/dontwastethechaos Check out Don't Waste the Chaos on YouTube: https://youtube.com/@dontwastethechaospodcast Visit our website: www.dontwastethechaos.com

Welcome back to the Empower Her Business Accelerator Podcast! I'm your host, Philippa Channer, and I'm thrilled to kick off the new year and a fresh series on measuring success. If you missed last month's series on goal setting, be sure to check it out—it's the perfect setup for understanding today's topic. Quick reminder: The EmpowerHer Power Session is happening on January 14th, and our group program kicks off on January 15th. Registration closes on January 10th, so don't miss out! Episode Summary: This week, we're exploring why metrics matter in your business, which ones are essential, and how to use them effectively. You'll learn: Why metrics are like your business's dashboard. Key financial, marketing, operational, and personal success metrics to track. Tips on aligning metrics with your goals for a complete view of success. Timeline: (00:00) Intro and announcements (01:10) Why metrics are crucial for business success (03:00) Financial metrics: Revenue, profit margins, and cash flow (05:00) Marketing metrics: Customer acquisition cost, conversion rates, and social media engagement (09:00) Operational metrics: Customer satisfaction and employee productivity (11:00) Personal success metrics: Work-life balance and mental health (13:00) Aligning metrics with your business goals (14:00) Outro and next week's teaser Outro: Next week, we'll focus on marketing metrics and the numbers that truly matter for measuring success. Don't forget: The deadline for EmpowerHer programs is January 10th. This transformative experience will help you grow your business with a supportive community of women entrepreneurs. Special Announcements and Links: EmpowerHer Power Session: January 14th Group Program: Starts January 15th (Sign up by January 10th) Learn more about EmpowerHer: empowerherap.com  Connect with Us: Free 30-Hour EmpowerHer Discovery Session: Schedule Here Subscribe for regular content on marketing strategy and tips. Connect on Social Media: LinkedIn: Channer Consulting LLC Facebook: Channer Consulting Instagram: @ChannerConsulting Contact Us: info@channer-consulting.com

Send us a textIn this podcast episode, the host challenges the effectiveness of traditional lead generation methods, such as cold calling and email campaigns, which have become increasingly ineffective in today's market. With cold calling yielding only a 10–15% connect rate and email open rates around 20%, many sales teams find themselves frustrated and underperforming.The episode highlights the changing landscape of consumer behavior, where prospects expect quick, personalized interactions rather than intrusive calls or delayed emails. To address these challenges, the host introduces a new strategy utilizing SMS bots for lead nurturing. SMS offers a remarkable 98% open rate and allows for instant communication, making it a preferable option for engaging leads.في هذه الحلقة من البودكاست،  فعالية أساليب توليد العملاء المحتملين التقليدية، مثل المكالمات الهاتفية العشوائية وحملات البريد الإلكتروني، والتي أصبحت أقل فعالية في سوق اليوم. مع معدل اتصال لا يتجاوز 10-15% للمكالمات الهاتفية العشوائية ومعدلات فتح البريد الإلكتروني حوالي 20%، تجد العديد من فرق المبيعات نفسها محبطة وذات أداء ضعيف.تسلط الحلقة الضوء على المشهد المتغير لسلوك المستهلك، حيث يتوقع العملاء المحتملون تفاعلات سريعة وشخصية بدلاً من المكالمات المزعجة أو رسائل البريد الإلكتروني المتأخرة. لمواجهة هذه التحديات، يقدم المضيف استراتيجية جديدة تستخدم روبوتات الرسائل النصية القصيرة (SMS) لرعاية العملاء المحتملين. توفر الرسائل النصية القصيرة معدل فتح مذهل يبلغ 98% وتسمح بالتواصل الفوري، مما يجعلها خياراً مفضلاً لإشراك العملاء المحتملين Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Unlocking Entrepreneurial Success with Brandon T. Adams!I'm thrilled to share the latest episode of our podcast, where I had the pleasure of chatting with the incredible Brandon T. Adams, co-founder of Big Brand Ventures. This episode is packed with insights and stories that are sure to inspire and inform anyone in the investment and growth-stage business community. Here's a sneak peek into what we covered:

Innerhalb von 4 Jahren hat Holy sich zu einer aufstrebenden Softdrink-Marke mit mehr als 800.000 Kunden, ca. 60 Millionen Euro Jahresumsatz (profitabel) mit nur ca. 50 Mitarbeitenden entwickelt.Den Einstieg haben die drei Gründer mit Energy Drinks für Gamer gemacht, bevor sie Eistee und Hydration Varianten ins Sortiment gebracht haben.Mitgründer Mathias Horsch teilt exklusive Einblicke in die Skalierung des aktuell wohl gefragtesten Direct-to-Consumer Unternehmens in Deutschland.Was du lernst:Wie Holy durch cleveres Community Building und Influencer Marketing von 0 auf über 800.000 Kunden gewachsen istDie Bedeutung von Unit Economics und wie man ein profitables D2C-Geschäft aufbautStrategien zur erfolgreichen Expansion vom Online-Business in den stationären HandelWie man eine Marke von einer Nische (Gaming) in den Massenmarkt skaliertDie wichtigsten Learnings aus dem Aufbau eines 60+ Millionen Euro Unternehmens mit nur 55 MitarbeiternPlanst du gerade deine Ziele und dein Budget für 2025? Dann nutze @re:cap Insights für einfachere Liquiditäts- und Budgetplanung: https://go.re-cap.com/recap-unicornbakery Besuche die Website unter und erhalte beim Checkout mit dem Code UNICORN15 bis Jahresende 15% Rabatt auf die ersten 3 Monate des Insights Plans.Hier geht es zu deinem Geschäftskonto mit integrierten Finanztools: https://qonto.de ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakery Mehr zum Gast:LinkedIn: https://www.linkedin.com/in/mathiashorsch/ Website: https://de.weareholy.com/ Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://www.tactics.unicornbakery.de/ Marker:(00:00:00) Go-o-Market von Holy: Was alles schief lief(00:07:12) Markenaufbau von Holy(00:19:04) Teamaufbau Pre-Launch(00:21:32) Unit Economics & Customer Acquisition Costs(00:26:39) Gesunde Retention Rates einer D2C Firma(00:32:08) Holy's Wachstumsstrategie(00:39:15) Teamentwicklung after-Launch(00:44:23) Wertschöpfung bei Holy: Inhouse Team vs. externe Dienstleister(00:51:06) Herausforderungen, das Momentum zu erhalten(00:58:45) Kanäle für Akquise & Kundenbindung, Herausforderungen im Retail(01:12:38) Zusammenfassende Tipps für erfolgreiche erste Viralität des Produkts Hosted on Acast. See acast.com/privacy for more information.

Sergio Tache is the Founder and CEO of Dossier, a perfume house for the next generation, where French craftsmanship meets innovation, enabling universal access and self-expression for the many. With Dossier, Sergio helps to set a new standard within the industry––removing pretenses, like the designer brand name tax and use of elitist marketing practices, namely celebrity endorsements, that drive up luxury fragrance prices. Dossier aims to help customers focus on a product's quality, not a desired perception. All Dossier products are made in France, just without the price gouging. Sergio launched the company with its now-hero collection of Dossier Impressions, a collection of designer-inspired fragrances available for 70-85% less. With their success, he leveraged the company's learning from experience to develop Dossier Originals (a collection of in-house exclusive fragrances) and Dossier Home (a line of room diffusers and candles with scents from customer-favorite Impressions). As of 2024, Tache has successfully helped the company expand outside of the U.S. to Mexico, Canada, and Australia and acquired Amazon and Walmart as retail partners. Before building Dossier, Tache held several CEO roles within the digitally-native beauty space––working within the haircare and skincare industries after leaving the finance industry. Sergio holds an MBA in Finance from the Wharton School of Business at the University of Pennsylvania with his Master's and Bachelor's degree from Solvay Brussels School of Economics and Management (in Belgium, where he grew up).In This Conversation We Discuss:[00:41] Intro[01:54] Challenging unfair high margins in beauty products[02:53] Blending craftsmanship with affordability[03:37] Finding the right perfume supplier[05:18] Validating concepts without overspending[06:51] Redefining luxury perfume with accessible choices[07:59] Navigating MLQs and supplier roadblocks[10:16] Embracing boring execution for long-term success[10:44] Episode sponsors: StoreTester and Intelligems[13:56] Mastering go-to-market strategies for growth[14:58] Focusing on what works for your brand[15:49] Executing clear product messaging for success[17:00] Avoiding the shiny object syndrome[19:04] Managing cash flow in startup struggles[20:15] Understanding the urgency of financial planning[21:46] Finding value in mentorship for entrepreneurs[22:36] Choosing between self-funding and VC support[24:02] Emphasizing daily reviews of key financials[25:15] Simplifying ecommerce with key formulas[26:20] The power of boring but effective execution[27:08] Explore Dossier and connect with SergioResources:Subscribe to Honest Ecommerce on YoutubeFair-priced French perfumery crafted for the next generation dossier.co/Follow Sergio Tache linkedin.com/in/sergiotache/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Customer Retention is a hallmark of the SaaS recurring revenue business model. But what is the primary metric to measure the cost of retaining each customer, how is the efficiency to renew ARR calculated, and what goes into that metric?Dave "CAC" Kellogg and Ray "Growth" Rike go deep into the components of Customer Retention Costs and the value in measuring including:The benefits of measuring Customer Retention CostsCustomer Retention vs Customer Renewal CostsThe Components of Customer Retention CostsTotal ARR or Renewed ARR - which is the best to measure Retention Costs againstThe SaaS industry has multiple metrics that measure the cost to acquire a customer (Customer Acquisition Cost), the efficiency of acquiring new customers (CAC Ratio), the payback period on Customer Acquisition Costs (CAC Payback Period) and how much recurring revenue is retained every period (Gross Revenue Retention- GRR)...but no standard metric that measures the efficiency of retaining and renewing customers.During this episode, CAC and Growth dive deep into the topic of the Customer Retention Cost Ratio and the Customer Renewal Cost Ratio!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this short episode of the Ambitous Lifestyle Business podcast, John Lamerton looks at an accountant using direct mail to acquire clients with a Lifetime Value of £20,000 - for just £91. John shares the LTV > CAC formula from his forthcoming book Retention First (due out in 2025), and explains why you should focus on increasing Lifetime Value, NOT reducing Customer Acquisition Cost.

Send us a textLet's get into the specifics of Customer Acquisition! Every investor wants to know your Customer Acquisition Cost, or how much it costs for you to acquire a customer. DM me "RAPID FIRE" on social media with your thoughts! @brandontadamsFor more information on how to collaborate: www.brandontadams.com Text me: (563)217-6850Here's to your Success!

As we hurtle towards the biggest retail event of the year, I knew I couldn't just give you my opinion. You need the insider scoop from the experts who are in the trenches, day in and day out. That's why I sat down with Toby Cumpstay, Shopify's Senior Merchant Success Manager for the APAC region, to get his no-holds-barred advice on how to leverage Black Friday and Cyber Monday to drive serious sales and growth for your retail or e-commerce business. Toby's been there and done that - he founded and grew a hugely successful retail and e-commerce business before it was acquired. So he knows firsthand the challenges, the strategies, and the opportunities that come with navigating the Q4 madness. In this episode, we dive deep into: Proven pre, during, and post-BFCM strategies to maximize your results How to reverse-engineer your goals and budgets to avoid getting caught out The power of segmenting your customer list and offering tailored promotions Innovative "anti-pattern" BFCM campaigns that build brand loyalty (think Patagonia and REI) Toby's #1 Shopify app recommendation to boost revenue If you're ready to dominate this holiday season and set your business up for an incredible 2025, you won't want to miss a single minute of this episode. Strap in, because Toby and I are about to take you behind the scenes of Black Friday and Cyber Monday like never before. If you're overwhelmed with putting together a BF/CM campaign, this program I created can help you put it all together in a weekend. ---------- Introduction and Overview of the Podcast 0:02 Toby's Journey into Retail and E-commerce 2:52 Challenges and Decisions in Building the Business 8:35 Scaling the Business and Customer Experience 10:37 Marketing Strategies and Customer Engagement 15:38 Pre, During, and Post Black Friday Strategies 18:23 Reverse Engineering and Customer Acquisition Costs 29:27 Anti-Patterns and Brand Differentiation 33:33 Final Recap and Key Takeaways 40:54 Favorite Shopify App and Closing Remarks 41:21 Full article: https://salenaknight.com/shopifys-insider-secrets-to-crushing-black-friday-cyber-monday-toby-cumpstay/

Send us a textIn this episode of Boosting Your Financial IQ, Steve emphasizes the critical importance of knowing your numbers to achieve success in business. Drawing insights from billionaire Tilman Fertitta's book Shut Up and Listen, he shares how understanding key financial metrics like customer acquisition costs, lifetime value, and working capital can transform the way you manage your business. With real-world examples, he illustrates how these numbers can guide better decisions, improve profitability, and prevent costly mistakes. Tune in to learn how to sharpen your financial literacy and boost your business performance.Here's how to get started with Boosting Your Financial IQ:Step 1:  Test your financial IQ for FREEStep 2: Download the FREE appStep 3:  Take the Fundamentals of Finance courseDisclaimer:BYFIQ, LLC is a wholly owned entity of Coltivar Group, LLC. The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.byfiq.com/terms-and-privacy-policy for additional important information.Get the free BYFIQ app and Starter Course here: https://www.byfiq.com/app Support the show

What is your customer acquisition cost? What it's costing you to acquire each customer is probably way more than you think! Reduced customer acquisition costs would mean more profitability for your business, which is a win-win for your bottom line. In this episode, Dave and his guest discuss improving your close rate, focusing on better quality leads, and a sure way to get more referrals. Join us to learn more!Brad Akers from Brad Grows Businesses developed The Built Right program to create scalable systems around sales and marketing for roofers and other home service professionals. His mission is to provide expert consulting and marketing services with a customized growth plan for each client. What you'll hear in this episode:Brad's background story: how he learned business and marketing through a hands-on approach to entrepreneurshipThe #1 problem for small contractors in getting the right leads: not focusing on quality conversationsUnderstanding a true lead–and what it costs to get a true customer“Developing better sales skills may be solving for the wrong problem.”Understanding the “control panel” in your business and which knobs and levers to turn for the desired resultsA look at ad spend, SEO, Google ads, and where your marketing dollars are really goingWhat is each qualified lead actually costing you? (Hint: Your estimated closing rate is probably WAY off!)Brad explains the concept of compounding.Brad's process in generating three additional appointments from every jobThe benefits of compounding are maximized by providing a great customer experience and offering amazing rewards for referral partners.Follow the process!An overview of Brad's program, The Built Right Contractor, along with group masterminds and one-on-one servicesResources:Connect with Brad Akers: Website, The Built Right Contractor, and 832-275-0581 Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent...

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesData Discrepancies in Marketing SourcesSnowplow, Segment – data platformsDecoding Marketing Mix Modeling: A Complete GuideGeoLift, Holdout – types of testsMeasuring the ROI of Email with Claudiu MurariuThe consequences of privacy features and regulations for consumers021 NewsletterFollow Barbara on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.Visit our website for the detailed episode recap with key learnings.Data Discrepancies in Marketing SourcesSnowplow, Segment – data platformsDecoding Marketing Mix Modeling: A Complete GuideGeoLift, Holdout – types of testsMeasuring the ROI of Email with Claudiu MurariuThe consequences of privacy features and regulations for consumers021 NewsletterFollow Barbara on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

In this episode, the guys welcome back Steve Edwards of AAMP Agency to discuss the challenges faced by the watersport industry during the Summer 2024 season, focusing on the significant rise in customer acquisition costs and what might be driving it. [SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ 

Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.Show LinksRetention SpreadsheetPPT DeckYouTube Video Series:First Video (One Segment Model)Second Video (Two Segment Model)Third Video (Beta Geometric Model)LinkedIn: Daniel McCarthyTwitter: @d_mccarChurn Fallacy PaperSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, I share a key strategy lesson I learned while building my various businesses and turning around companies. Understanding and optimizing the LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio is essential for scaling your business profitably.I'll explain the importance of these metrics, how to calculate them, and why a healthy LTV to CAC ratio (aiming for at least 3:1) can attract investors and fuel growth. You'll also learn practical tips for improving these metrics, such as increasing customer retention and enhancing the customer experience.Tracking these metrics over time is crucial for identifying trends and making informed decisions. If you need help refining your sales and marketing strategies or implementing these concepts, I'm here to guide you. Tune in to learn how to transform your business into a more resilient and profitable venture.Remember, if you need assistance or want to discuss further, you know where to find me. Share and enjoy!Helpful links:Join the Strategic Financial Mastery programJoin Our Free CommunityTrain your team with an on-site workshopDisclaimer:BYFIQ, LLC is a wholly owned entity of Coltivar Group, LLC. The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.byfiq.com/terms-and-privacy-policy for additional important information.Support the Show.Support the Show.

In this episode of Business Growth Talks, host Mark Hayward sits down with Eric Eden, founder and chief marketer at Workverse. With over 20 years in the technology marketing sector, Eric shares his journey, the evolution of marketing, and insightful tactics for business growth during the growth stage. The conversation dives deep into maintaining a business mindset, the challenges of sales and marketing alignment, and what it means to have a growth-focused approach. Eric's extensive experience in working with private equity and venture-backed companies brings a wealth of knowledge to the table.Eric explains his definition of a business mindset, emphasizing the need for passion and intensity in driving growth. He discusses the importance of scientific metrics in growth marketing and shares unique cultural aspects from his professional life. Eric also delves into his upbringing, early career choices, and how they shaped his journey in marketing. The discussion progresses to the challenges of aligning sales and marketing teams, and the pivotal role of storytelling in branding. Furthermore, Eric introduces Workverse, his next-gen business networking platform aimed at connecting top-performing executives, and elaborates on its mission to eliminate the prevalent issues of spam, fraud, and bots in social media.Key Takeaways:Growth Mindset: Eric highlights the significance of having a passionate and intense approach to drive business growth.Scientific Marketing Metrics: Emphasis on measuring customer acquisition costs, payback times, and other metrics as investments.Cultural Dynamics: Understanding the cultural fit and having a well-thought-out story for effective growth marketing.Alignment of Sales and Marketing: Insights into the challenges and importance of aligning sales and marketing for seamless The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts Spotify This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts SpotifySupport the Show.Do you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward​

How much do you spend to ACQUIRE a customer? This is a powerful question you should know the answer to. In this episode, we dive into one of the KPI's (key performance indicators) in your farm business, namely Customer Acquisition Cost (CAC). I explore its significance in evaluating the efficiency of your marketing strategies and the overall health of your business. We'll break down the key components that contribute to CAC, including marketing and advertising expenses, salaries, commissions, and other direct costs. Then I'll walk through my CAC for both my CSA and my online store customer. This was an eye-opening process for me! Your homework is to calcuate your CAC for your different key product streams. I'm hoping this will empower you to make data-driven decisions and enhance your marketing effectiveness! This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime. Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

In this ‘Greatest Hits' episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer.

Are you ready to take your business to the next level? In this episode, Justin Goodbread reveals the four key metrics that every business owner must track to build a $10 million business. Learn about Net Promoter Score, Customer Acquisition Cost, Cash Flow from Operations, and EBITDA. With over 30 years of experience and having sold companies for more than $10 million, Justin provides actionable insights and practical advice to help you scale your business. Don't miss out on these invaluable tips. Thank you for joining us today. We hope you found encouragement, inspiration, and valuable insights as you pursue your vision and dreams. The greatest appreciation we could receive is if you share this episode with a fellow business owner. Remember, The Justin Goodbread Show is a Financially Simple production, meant for educational and entertainment purposes. For personalized advice, please consult your professional advisors.

Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively.In this episode, Jordan West gets into the prevalent Facebook ad problems of 2024, kicking off a comprehensive 3-part series. He addresses the critical issue of data loss and provides insights into how to tackle this challenge effectively with a wealth of experience working with clients at Upgrowth Commerce.Listen and learn in this episode!Key takeaways from this episode:Addressed the importance of data loss in Facebook ad campaigns and how it impacts account performance. Emphasized the need for accurate data transmission to Meta's API for effective tracking.Recommended utilizing CAPI connectors to mitigate data loss due to browser restrictions post iOS 14.5. Highlighted benefits like improved data accuracy, privacy compliance, reduced data loss, better conversion tracking, and enhanced campaign optimization.Shared a story showcasing the significance of implementing custom conversions for different offers and products to improve optimization and ROI tracking based on specific business metrics and objectives.Highlighted its Facebook-focused nature, pricing, AB testing capabilities, and the importance of continuity in tracking.Provided a resource document with in-depth details on data loss solutions across a 3-part series. Direct listeners to upgrowthcommerce.com/adproblems to download the detailed document for further insights.Recommended Tools/App:Popsixle: https://popsixle.com/ Elevar: https://www.getelevar.com/ UpStackified: https://www.upstackified.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

In episode 17 of Wake Up to Wealth, Brandon Brittingham interviews Casey Quinn to delve into the importance of understanding your business's back office and accounting. They emphasize the significance of knowing your financials to make informed decisions for business growth. Tune in to gain insights on how mastering the financial side of your business can lead to significant growth and success.SOCIAL MEDIA LINKSBrandon BrittinghamInstagram: https://www.instagram.com/mailboxmoneyb/Facebook: https://www.facebook.com/brandon.brittingham.1/Casey QuinnInstagram: https://www.instagram.com/caseyryanquinn/Facebook: https://www.facebook.com/CaseyRyanQuinn/LinkedIn: https://www.linkedin.com/in/caseyryanquinn/WEBSITEBrandon Brittingham: https://www.brandonsbrain.org/homeCasey Ryan Quinn: https://www.caseyryanquinn.com/City Life Residential: https://cityliferesidential.com/

Dave "CAC" Kellogg and Ray "Growth" Rike discuss how a "growth rate" endures for a SaaS company trend over time!Topics covered during the conversation include:T2D3 Growth Model and Mantra from 2015"56789" Growth Model from Metric Brother Dave "CAC" KelloggThe Impact of Growth Endurance decreasing to 65% in 2023 versus 80% in 2021Growth Endurance is the measure of how a company's growth rate endures over time: GE = current year's growth rate / last year's growth rate.At an 80% Growth Endurance (2021 value) says that a companies growth rate in the next year will be 80% of the current years growth- example: 70% growth this year would predict 56% growth next yearGrowth Endurance has decreased over the last two years and is NOW ~ 65% (2023)- example: 70% growth this year would predict 45.5% growth next yearGrowth Endurance decreasing from 80% to 65% may not sound that bad but let's look at the impact over 5 years at a $10M ARR company today but...80% Growth Endurance = $189M ARR in Five Years (starting at $10M ARR)65% Growth Endurance = $122M ARR in Five Years (starting at $10M ARR)Using a 6.5x "Enterprise Value to Revenue" multiple that projects a material decrease in Enterprise Value

Monica Stewart is a highly sought-after go-to-market consultant with over 15 years of experience working with B2B software companies. She specializes in helping startups in the $2 million to $20 million revenue range that are selling to large organizations. Monica has worked with companies like LinkedIn, Trello (acquired by Atlassian), and Pangeva (acquired by S&P). She is known for her sustainable growth-focused mindset and her ability to help companies bridge the gap between their current strategy and their long-term vision.In this episode, Monica shares valuable insights and discusses common mistakes made by startups, such as not targeting their ideal customer profile (ICP) specifically enough, lacking a clear understanding of lead channels, and neglecting net dollar retention (NRR) metrics. She emphasizes the importance of narrowing the ICP, prioritizing lead channels, and implementing effective post-sale processes for long-term success. Monica also highlights the need for founders to be open to change and willing to reevaluate their strategies as their companies evolve.HERE ARE SOME KEY SECTIONS TO CHECK OUT[02:08] Monica's Approach to Transforming B2B Startups[05:28] Common Mistakes in B2B Startup Growth Strategies[15:34] Deep Dive into Ideal Customer Profile (ICP) Strategy[20:31] The Importance of Narrowing Focus in Startup Strategy[27:20] Understanding the Three Whys of Buying[30:58] Navigating Leadership and Team Dynamics in Business[31:38] The Importance of Being Present and Adaptable in Leadership[34:48] Strategies for Effective Team Management and Role Alignment[36:00] Embracing Change and Coachability for Organizational Growth[37:10] The Founder's Journey: Vision, Commitment, and Self-Awareness[45:39] Practical Advice for Founders on Prioritizing and Implementing Change[56:40] Understanding the Role of VCs and Owning Your Business NarrativeADDITIONAL RESOURCESLearn more about aligning customer-facing teams to improve execution: https://forc.mx/48o1jyPConnect and learn more about Monica Stewart.https://www.linkedin.com/in/monica-stewart/https://www.linkedin.com/company/msps-co/HIGHLIGHT QUOTES[00:53:46] "It's really the founder and it has to be because at the end of the day, there's a tremendous amount of commitment and buy-in that's going to be needed from them in order to do this work."[00:56:23] "VC firms don't give companies money because they think that company is going to succeed, or even because they necessarily need it to succeed. They give companies money because they want to spread their risk out amongst a broad portfolio. And they know that a good percentage of the companies that they invest in are going to fail."[00:55:53] "Once you see it, you can't unsee it. And it changes the way that you look at your organization forever."

What is your customer acquisition cost? What it's costing you to acquire each customer is probably way more than you think! Reduced customer acquisition costs would mean more profitability for your business, which is a win-win for your bottom line. In this episode, Dave and his guest discuss improving your close rate, focusing on better quality leads, and a sure way to get more referrals. Join us to learn more!Brad Akers from Brad Grows Businesses developed The Built Right program to create scalable systems around sales and marketing for roofers and other home service professionals. His mission is to provide expert consulting and marketing services with a customized growth plan for each client. What you'll hear in this episode:Brad's background story: how he learned business and marketing through a hands-on approach to entrepreneurshipThe #1 problem for small contractors in getting the right leads: not focusing on quality conversationsUnderstanding a true lead–and what it costs to get a true customer“Developing better sales skills may be solving the wrong problem.”Understanding the “control panel” in your business and which knobs and levers to turn for the desired resultsA look at ad spend, SEO, Google ads, and where your marketing dollars are really goingWhat is each qualified lead actually costing you? (Hint: Your estimated closing rate is probably WAY off!)Brad explains the concept of compounding.Brad's process in generating three additional appointments from every jobThe benefits of compounding are maximized by providing a great customer experience and offering amazing rewards for referral partners.Follow the process!An overview of Brad's program, The Built Right Contractor, along with group masterminds and one-on-one servicesResourcesConnect with Brad Akers: Website, The Built Right Contractor, and 832-275-0581Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent...

Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter's extensive distribution network offers a unique advantage. This strategic alignment not only turbocharges product reach but also taps into an existing, engaged audience ripe for conversion. The way Ben's ventures harness such audience networks is a testament to the power of influencer marketing and shows the value of cultivating smart partnerships in building strong brands.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Branding with Mr. Beast2. Creator Partnerships in Brand Marketing3. Testing Talent and Products for Market Fit4. Scaling New and Existing DTC Brands5. Brand-Creator Collaborations6. Celebrity Partnerships7. Reinventing Boring Product Categories8. Building Brand Loyalty through ContentTimestamps04:05 Working with one of the most popular content creators in the world, Mr. Beast06:48 Lessons from building the brand MANSCAPED12:41 Analyzing product success, tracking metrics, and predicting customer acquisition cost (CAC)15:16 From launching Feastables to reformulation and rebranding22:53 How to make partnerships with content creators work24:41 Reinforcing confidence, shaping perception, and packaging success27:14 Factors that go into negotiation and compensation structures33:20 Choosing the right branding partner, validating partnerships through testing36:20 Producing content, testing, and promoting products online38:31 Making boring products cool through content marketingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  -----Ben Acott - Chief Executive Officer at Magnetic LabsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building. Listen and learn in this episode!Key takeaways from this episode:Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments. Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.The importance of taking action on data and iterating, rather than blindly copying what others are doing.Recommended Tools/App:Notion: https://www.notion.so/ ClickUp: https://clickup.com/ Asana: https://asana.com/ Monday: https://monday.com/ Slack: https://slack.com/ Triple Whale: https://www.triplewhale.com/ BigQuery: https://cloud.google.com/  Recommended Podcast/Audiobook:The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/ Today's Guest: JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.Connect and learn more about JJ and Vision Labs:LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ Website: https://visionlabs.com/ This episode's sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Megan Bowen was invited to speak at the Full Funnel Summit to make the case for change and present what's required for your business to win. She starts at the time of realization that your Customer Acquisition Costs become too unsustainable to continue with a current strategy, and lays out the path to transition from Lead Generation to Demand Generation.  Megan talks through the way the team at Refine Labs helps to shift mindset away from generating thousands of empty leads and MQLs which rarely convert to relative amounts of revenue into creating demand so when customers are ready to buy, they are empowered to choose and convert with your company. She suggests running a Split the Funnel Analysis for every single company every six to twelve months to show how the data mitigates some of the risk associated with making such a drastic change in strategy.  Through the rest of the presentation, Megan digs deeper into metrics, attribution, a case study, and more, and takes time at the end to answer audience questions

Laurie Barkman is known as the “Business Transition Sherpa”, and in this episode, she dives into the terrain of building, valuing, and selling your business. Laurie brings her expertise to the table, sharing strategies from her book "The Business Transition Handbook" to help entrepreneurs mitigate risks and enhance their company's worth. Her experiences as a CEO provide a practical backdrop, stressing the importance of maintaining focus during major transitions and preparing for the rigor of due diligence and integration. Laurie also peels back the emotional layers owners face when parting with their business, emphasizing the need for a thoughtful exit plan for all parties involved. Listen in as Laurie and Tony unpack the nuances of creating enterprise value, especially through strategic marketing. Reflecting on the evolution of retail in the digital age, this episode emphasizes the critical role of metrics such as Customer Acquisition Cost and Lifetime Value, retention, and churn rates. These indicators are not just buzzwords; they're vital to a company's financial narrative and can dramatically influence its market value. Whether you're a tech startup guru or a small business owner, this discussion offers actionable insights on harnessing data to build a more resilient and valuable business. In this comprehensive discussion, Laurie and Tony also tackle the personal and pragmatic aspects of selling a business, from the initial readiness to the emotional aftermath. Laurie's tales of entrepreneurs post-sale highlight the transformational nature of these transactions. Don't miss out on these vital conversations that could shape the future of your business legacy. Key highlights: Creating Enterprise Value Through Strategic Marketing Building Valuable and Sustainable Businesses Understanding Business Valuation Multiples Navigating the Business Sale Process Private Equity Buyouts and Acquisitions Legacy and Entrepreneurship Transition Strategy Connect with Laurie Barkman: Website: thebusinesstransitionsherpa.com Instagram: @lauriebarkman Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Testing new strategies, even if they don't yield immediate success, provides valuable insights for future growth.In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings. From customer acquisition costs to average order values, hear about the successes and challenges faced during this compelling experiment. Stay tuned as Jordan reveals the next steps in their strategy, from email win-back series to utilizing Instagram DM funnels. Listen and learn in this episode!Key takeaways from this episode:Testing new offers and marketing experiments is essential for learning and growth in ecommerce.It's important to analyze various metrics, such as attribution models and customer behavior, to understand the full impact of promotional offers.Experimenting with Instagram DM funnels and leveraging chatbots for customer engagement can be an effective way to attract and retain customers, especially in specific demographic segments.Keeping track of financial performance through cash flow and profit and loss statements is crucial for evaluating the impact of promotional campaigns on overall business profitability.The value of taking action, testing new ideas, and being open to learning from both successes and failures in ecommerce marketing.Recommended Tools/App:Lifetimely: https://www.lifetimely.io/Liverecover: https://liverecover.com/This episode's sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it's highly-profitable upsell funnels have already made half-a-billion dollars (that's BILLION with a “B”!) in additional revenue for their users! Don't miss out on another dollar in free upsells. Learn more here: OneClickUpsell Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more, click here: upgrowthcommerce.com/grow

(Watch the YouTube video of this episode HERE)“This becomes a business that you can scale endlessly and becomes an incredibly attractive business.” Today, Alex (@AlexHormozi) explores seven essential investing concepts that drive business growth and financial success. Through real-life examples, Alex simplifies complex financial metrics, including Lifetime Gross Profit, Customer Acquisition Cost, Return on Invested Capital, Payback Period, and Total Adjustable Market. Gain valuable insights on measuring and interpreting these indicators to make informed investment decisions, while also understanding the importance of these concepts for business scaling and risk management.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Concept #1: LTGP:CAC(1:47) - Concept #2: LTGP (Life Time Gross Profit)(8:18) - Concept #3: CAC (Customer Acquisition Cost)(11:13) - Concept #4: ROIC (Return On Invested Capital)(15:54) - Concept #5: Payback Period(19:03) - Concept #6: Sales Velocity x LTGP(21:14) - Concept #7: Sales Velocity / Churn(23:22) - Concept #8: Total Adjustable Market (TAM)Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

In this episode of the Business Growth Hacks podcast, the hosts continue discussing the crucial metric of the Customer Lifetime Value to Customer Acquisition Cost (LTV to CAC) ratio. They emphasize the importance of understanding this ratio to determine the maximum amount a business should spend to acquire a customer. This episode provides practical insights into budgeting for marketing efforts and shares examples where this ratio can guide decision-making.Key Points:LTV to CAC Ratio:-The significance of knowing the Customer Lifetime Value and Customer Acquisition Cost ratio as a fundamental metric for making informed marketing decisions.Budgeting Strategies:- They suggest that businesses can set a budget for acquiring customers based on this ratio, ensuring that the cost of acquiring a customer is justified by their lifetime value.Event Marketing Evaluation:- Using a trade show example, the hosts discuss how the LTV to CAC ratio can be applied to assess the success of event marketing, providing a guideline for determining the maximum investment in such activities.Adaptability:-The hosts highlight the importance of adaptability in marketing strategies and the need to analyze and adjust spending based on the effectiveness of different campaigns.Quotable Moments:"There is no right amount to spend on digital marketing...The goal is to figure out how much you should invest. It should be: What do you want to get out of this?””You've got to be able to change. You've got to be able to adapt, adapt, adapt, adapt, adapt, adapt, adapt...Otherwise, you don't make it."

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/   Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)   Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/   See Thousands of Case Studies Today HERE:  www.thrivetimeshow.com/does-it-work/  

The pressure in the industry to spend on advertising without achieving profitability leading to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners.In this episode, Jordan West and  Priti Kapoor,  share insights into the importance of profitable growth and sustainability in the retail industry, emphasizing the impact of intuitive decision-making. The conversation delves into the challenges of achieving profitability and intuition in business decision-making.Listen and learn in this episode!Key takeaways from this episode:The importance of financial support and sustainable growth in the retail industry, particularly in e-commerce.Emphasizing customer lifetime value and retention strategies, not just acquisition, in building a brand.The decision-making balance between data-driven and intuitive approaches in business.Recommended Apps/Tool:Cohort Analysis on Shopify: https://www.shopify.com/Lifetimely: https://www.lifetimely.io/Recommended Audiobook:Paris by Paris Hilton: https://www.audible.com/pd/Paris-Audiobook/B0BCHBZDPXHow I Built This: https://www.audible.com/pd/How-I-Built-This-Audiobook/B08BSZHW17Today's Guest:Priti Kapoor, VP of Finance and Operations at Jenny Bird began her career in the apparel business, where she gained valuable experience in brick and mortar retail. Her first foray into online retail was with Jenny Bird, where she worked as an online retailer and wholesaler. With five and a half years of experience, Priti has become adept at navigating the complex world of e-commerce and digital advertising.Connect and learn more about Priti and Jenny Bird:LinkedIn: https://www.linkedin.com/in/priti-kapoor-cpa-ca-97a86b17/Website: https://jenny-bird.com/Growth Plan: www.upgrowthcommerce.com/growThis episode's sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads. If you're ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Get 50% off your first month when mention UpGrowth Commerce or Jordan West. Learn more here: Motion App Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow

In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging Customer Acquisition Cost and Customer Lifetime Value, and the emerging role of connected TV in digital advertising. Alongside, the episode breaks down the nuances of performance marketing, offering listeners a comprehensive guide to navigate the ever-evolving landscape of digital marketing effectively.Chapters:00:00:00 - Introduction to Deciphering Customer Metrics00:02:42 - Episode 231: How To Hire, Fire And Make The Most Out Of Your Agency Relationship00:11:25 - Episode 299: New Customer Acquisition: How Much Can You Afford To Pay?00:17:47 - Episode 342: Why Quick Follow-Up Is The Key To Better Conversion RatesLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!