Podcasts about cac customer acquisition cost

Facebook veya Instagram reklamları veriyorsanız, CPA'nızın (Edinme Başına Maliyet) ne kadar olduğunu hiç kontrol ettiniz mi? Eğer etmediyseniz, bu yazı tam size göre! Bugün sizlere Facebook reklamlarında CPA'yı nasıl %50 oranında düşürebileceğinizi anlatacağım.CPA (Cost Per Acquisition), yani edinme başına maliyet, bir işletmenin her yeni müşteri veya dönüşüm için ödediği tutardır. Bazı işletmeler bunu CAC (Customer Acquisition Cost) olarak da adlandırır ve sadece yeni müşteri edinme maliyetine odaklanır. CPA'yı düşürmek, daha az maliyetle daha fazla müşteri kazanmak anlamına gelir ve dijital reklamcılıkta büyük bir avantaj sağlar.Bu yazıda CPA'yı düşürmenin en etkili 5 yolunu anlatacağım. Uygulamalı olarak denediğimiz bu stratejilerle ortalama %50'ye varan düşüşler elde ettik. İşte detaylar:1. Doğru Hedef Kitleyi Seçerek Gereksiz Harcamaları AzaltınReklamınızın yanlış kişilere gösterilmesi, gereksiz harcamalara ve düşük dönüşüm oranlarına neden olur. Bunu önlemek için hedef kitlenizi doğru şekilde belirlemeniz gerekir: Geniş kitleler yerine Lookalike (Benzer) Audiences kullanın. Sitenizi ziyaret eden, ürün görüntüleyen veya satın alma gerçekleştiren kişilere dayalı benzer kitleler oluşturun. Remarketing (Yeniden Pazarlama) stratejileri kullanın. Özellikle sepete ekleyip satın almayan kullanıcılara yönelik reklamlarla dönüşüm oranlarını artırabilirsiniz. Advantage+ Audiences özelliğinden yararlanın. Facebook'un akıllı hedefleme sistemini kullanarak daha düşük maliyetle daha iyi dönüşümler elde edebilirsiniz.2. Reklam Yaratıcılığını (Creative) Test Etmeden Harcama YapmayınReklamlarınızın görselleri ve videoları, CPA'nızı doğrudan etkileyen en önemli faktörlerden biridir. İşte yaratıcılarınızı test ederken dikkat etmeniz gerekenler: En az 3-5 farklı reklam kreatifi (görsel veya video) test edin. Tek bir görsele veya videoya bağımlı kalmayın. En iyi performans gösteren kreatifleri belirleyin ve bütçeyi onlara yönlendirin. Carousel Ads, Video Ads ve Story Ads gibi formatları kullanın. Farklı formatlarla kullanıcı deneyimini geliştirin. Reklam yerleşimlerini geniş tutun. Facebook'un otomatik yerleşim ayarlarını (Advantage+ Placements) kullanarak reklamlarınızın daha geniş kitlelere ulaşmasını sağlayabilirsiniz.3. Düşük Bütçeyle Maksimum Sonuç Almak İçin Kampanya OptimizasyonuDaha az bütçeyle daha fazla dönüşüm almak için doğru kampanya yapılandırması yapmalısınız: CBO (Campaign Budget Optimization) kullanın. Kampanya bütçenizi, reklam gruplarınızın performansına göre Facebook'un otomatik olarak yönetmesine izin verin. Günlük bütçe mi yoksa ömür boyu bütçe mi kullanacağınıza karar verin. Kısa vadeli testlerde günlük bütçe, uzun vadeli kampanyalarda ise ömür boyu bütçe daha iyi çalışabilir. Yüksek CPA'li kampanyaları optimize edin veya yeni bir kampanya oluşturun. Bazen kötü performans gösteren kampanyaları optimize etmek yerine sıfırdan yeni bir kampanya açmak daha iyi sonuç verir.4. Reklam Metinleri ve Görsellerde Satın Almaya Teşvik Eden Taktikler KullanınDaha etkili reklam metinleri ve görsellerle CPA'nızı düşürebilirsiniz: Aciliyet ve sınırlı stok stratejileri kullanın. “Sadece bugün için geçerli!”, “Son 10 ürün kaldı!” gibi ifadelerle kullanıcıları harekete geçirin. Güçlü bir CTA (Call To Action) belirleyin. “Hemen Satın Al”, “Fırsatı Kaçırma” gibi dönüşüm oranını artıran ifadeler kullanın. Metin ve görsellerde kullanıcıyı yönlendirin. CTA'ları sadece butonlarda değil, doğrudan görsellerin ve videoların üzerinde de kullanın.5. Facebook Pixel ve Event Tracking'i Optimize EdinFacebook Pixel, reklamlarınızın başarısını ölçmek için kritik bir araçtır. Ancak yanlış yapılandırıldığında CPA'nızın gereksiz yere yükselmesine neden olabilir. İşte dikkat etmeniz gerekenler: Facebook Pixel'in doğru çalıştığını kontrol edin.  Event Prioritization ayarlarını doğru yapın.  Pixel verilerini kullanarak yapay zeka destekli optimizasyon yapın.  Daha fazla içerik için beni Instagram'da takip etmeyi unutmayın @frktprk .

What's the most important marketing metric your company uses to drive growth, and how does it align with your long-term goals?In this new episode of The Hard Corps Marketing Show, I sat down with Kevin Jaskolka, Senior VP of Marketing at Checkmate and an accomplished marketing executive with years of experience scaling SaaS companies. Together, we explored the most effective SaaS marketing strategies for companies at every stage of growth, from early-stage startups to those preparing for an IPO.Kevin discusses the critical milestones SaaS companies need to hit and the leadership needs that evolve as they scale. He shares insights on aligning marketing metrics like LTV (Lifetime Value) and CAC (Customer Acquisition Cost) with broader organizational goals, stressing why these metrics are far more valuable than vanity statistics. We also debunk the myth that marketing leadership tenures need to be short, and Kevin explains how to adapt your marketing strategy as the company grows.The conversation covers several key trends, including the rise of AI in marketing, the ongoing evolution of account-based marketing (ABM), and how SaaS companies can leverage these innovations to stay competitive. Kevin also offers practical advice for marketers and business leaders, discussing how to shift from founder-led sales to a more robust marketing and sales structure. He emphasizes the importance of continuous learning through books, podcasts, and white papers to stay ahead in a fast-paced industry.

In this episode, I share a key strategy lesson I learned while building my various businesses and turning around companies. Understanding and optimizing the LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio is essential for scaling your business profitably.I'll explain the importance of these metrics, how to calculate them, and why a healthy LTV to CAC ratio (aiming for at least 3:1) can attract investors and fuel growth. You'll also learn practical tips for improving these metrics, such as increasing customer retention and enhancing the customer experience.Tracking these metrics over time is crucial for identifying trends and making informed decisions. If you need help refining your sales and marketing strategies or implementing these concepts, I'm here to guide you. Tune in to learn how to transform your business into a more resilient and profitable venture.Remember, if you need assistance or want to discuss further, you know where to find me. Share and enjoy!Helpful links:Join the Strategic Financial Mastery programJoin Our Free CommunityTrain your team with an on-site workshopDisclaimer:BYFIQ, LLC is a wholly owned entity of Coltivar Group, LLC. The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.byfiq.com/terms-and-privacy-policy for additional important information.Support the Show.Support the Show.

How much do you spend to ACQUIRE a customer? This is a powerful question you should know the answer to. In this episode, we dive into one of the KPI's (key performance indicators) in your farm business, namely Customer Acquisition Cost (CAC). I explore its significance in evaluating the efficiency of your marketing strategies and the overall health of your business. We'll break down the key components that contribute to CAC, including marketing and advertising expenses, salaries, commissions, and other direct costs. Then I'll walk through my CAC for both my CSA and my online store customer. This was an eye-opening process for me! Your homework is to calcuate your CAC for your different key product streams. I'm hoping this will empower you to make data-driven decisions and enhance your marketing effectiveness! This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime. Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Conseguir startups altamente rentables es un objetivo crucial para inversores y emprendedores que buscan maximizar sus beneficios y asegurar el éxito a largo plazo. En este episodio hablamos de estrategias efectivas, consejos útiles y las mejores prácticas para reconocer, evaluar y obtener startups prometedoras junto con Daniel Weinacker, que es Growth Partner de startups. El primer punto a tener en cuenta para encontrar una startup rentable es la evaluación del mercado en el que opera, ya que si está en expansión con una creciente base de clientes, tiene mayores probabilidades de triunfo. “Tu primer foco tiene que ser alcanzar el product market fit, y ese es un tema que muchos emprendedores no lo tienen tan claro”, remarca nuestro invitado, y agrega: “Significa que tu producto puede solucionar el problema de un gran número de personas. Estas personas lo compran, lo usan y lo recomiendan”. Para captar startups altamente rentables es fundamental entender que existen diferentes perfiles de inversionistas, cada uno con sus propias estrategias, intereses y enfoques. “Están los que invierten en la idea y en el equipo de trabajo. Cuando la idea ya fue lanzada al mercado, ya pasamos a otra fase de inversionistas, que ya se preocupan por ver tracción y que el negocio sea escalable”, explica nuestro especialista, y añade: “Muchos inversionistas buscan startups que tengan Inteligencia Artificial y que la apliquen de alguna manera”. Las startups que utilizan IA a menudo están en la vanguardia de la innovación, lo que les proporciona una ventaja competitiva. Al aprovechar alianzas estratégicas, las startups pueden acceder a recursos valiosos, expandir su alcance y compartir riesgos, lo que aumenta significativamente sus probabilidades de éxito. “Para el B2C está de moda trabajar con influencers de nicho que te permiten crecer y tener un alcance mayor. Para el B2B se generan alianzas no sólo con influencers, sino también con aceleradoras que te permiten abrir el abanico de potenciales clientes a los cuales te puedes acercar. Estas incubadoras tienen muchos contactos a los cuales no podrías llegar de manera natural”, afirma Daniel. Parte de la estrategia incluye cómo fortalecemos la funcionalidad y cómo podemos ir adicionando nuevas características en base a lo que el cliente quiere. “Esto nos empuja a estar innovando constantemente. Es fundamental para que tu plataforma continúe vigente y no se desactualice”, destaca nuestro invitado. Para lograrlo de manera efectiva, debemos tener una charla constante con el cliente, ya sea mediante encuestas o cualquier otro método. “Solemos tener hipótesis de los clientes que no hemos validado y eso es un error”, advierte nuestro especialista, y aconseja: “Lo ideal sería tener encuestas cada 3 meses y, cada vez que lances una nueva funcionalidad, puedas encuestarlos nuevamente. Son 4 preguntas bien simples para tener una mejor idea”. Por último, utilizar métricas específicas para medir el crecimiento y la salud de una startup puede ayudar a evaluar el progreso y el potencial de una empresa. “Las más importantes son el Lifetime Value y el CAC (Customer Acquisition Cost). Cuando divides Lifetime Value sobre el CAC puedes determinar si tienes margen de ganancia, si estás muy al límite o si estás perdiendo dinero. También está el Churn Rate, que te permite entender si estás perdiendo clientes o no. Eso te hace mejorar la experiencia de usuario”, cierra nuestro invitado. Instagram: @daniel_weinacker Email: hola@danielweinacker.com

In this episode of Bridging the Gap, Matt Reiner and Robert Sofia cover an interesting side of our industry of innovative marketing strategies and technological advancements. They emphasize the importance of measuring marketing effectiveness using metrics like CAC (Customer Acquisition Cost), LTV (Lifetime Value), MQLs (Marketing Qualified Leads), and SQLs (Sales Qualified Leads). They highlight tools such as Snappy Kraken for comprehensive campaign tracking to ensure compliance and avoid fragmented efforts.The discussion jumps into how different content types build trust and foster client relationships, ranking in-person interactions highest, followed by voice, video, and text. Advisors are encouraged to incorporate video into their strategies to build trust and connect better with clients, with practice and coaching to overcome initial discomfort. Robert advises advisors to target specific audiences to enhance lead quality and strengthen marketing magnets, as this focused approach can significantly improve marketing efforts.The episode concludes with insights on how technology, private equity, and evolving client expectations are driving changes in the industry, necessitating advisors to adapt and innovate. By understanding the ROI of marketing activities and making data-informed decisions, advisors can boost their marketing efficacy and drive business growth. This episode is filled with interesting facts on how to better incorporate marketing strategies to enhance your firm! More Content For Financial Advisors and Wealth Management FirmsYouTubeTwitterLinkedIn

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jim Delaney, CEO of Traction AI, and Kristian Marquez, President, CEO, and CFO of FinStrat Management. Randy, Jim, and Kristian discuss the significance of pairing robust revenue operations with meticulous financial strategies to foster startup growth. Jim shares his experience at Canvs AI and the intriguing role AI plays in gauging human emotions—a significant leap from traditional social media monitoring tools. He highlights the importance of unifying marketing, sales, and customer success teams with integrated systems to drive performance metrics. Kristian, with his telemedicine and financial expertise, unlocks the mystery behind early-stage fundraising and financial management, guiding founders through the journey from inception to exit by crafting solid financial foundations and leveraging key metrics to fuel growth ambitions.Quotes“If your foundation is built on quicksand, what difference does it make? It's not up to us to set expectations that we're doing a lot of cleanup. We've become very adept at it. We share with our clients, our founders, and our CEOs that we don't like cleanup any more than you guys do. We like standard repeatable processes. It is essential to have a big focus on getting everything right because the old garbage in and garbage out dashboard models are meaningless if the underlying data is wrong.” -Kristian Marquez [46:19]“It's locking down a forecast, something as simple as that. And how well and accurate our forecast really says so much about our level of professionalism because of all the things that are incorporated in that. Especially with earlier stage ventures, where you're thinking about your cash-out date, you're thinking about your cash burn, you're thinking about your current cash position. How much cash is actually coming through business? It's absolutely imperative that it be predictable, reliable, and accurate. We're making funding decisions at board meetings about whether or not we're going to go hire those next two or three sales guys or customer success. So that's the basis of why it's so important.” -Jim Delaney [25:28]Expert Takeaways How emotions can be measured through AIThe vital role of connecting RevOps with FinOps for streamlined operations and informed decision-making, promoting efficient revenue generation.Christian Mark's approach to financial management emphasizes the importance of clarity on founders' ultimate goals, which can inform actionable financial strategies.The significance of establishing product-market fit before scaling operations for startups in the zero to one million ARR phase.Practical recommendations for early-stage SaaS companies on financial operations, including the necessity of professional bookkeeping and system integrity.Timestamps(00:04) Jim Delaney and Krstan Marquez intro(12:06) CMS star ratings, the role of data, and minimizing biases(16:29) “SaaS in a Box”(21:00) Accurate invoicing and revenue recognition(23:56) The challenges of data hygiene(27:15) Identifying the best and worst performing campaigns and channels(43:48) Focusing on customer volume with a billing module in b2b and b2c SaaS companies(50:14) Establishing repeatability and predictability (53:15) CAC (Customer Acquisition Cost) efficiency for go-to-market companiesLinksMAXIO

(Watch the YouTube video of this episode HERE)“This becomes a business that you can scale endlessly and becomes an incredibly attractive business.” Today, Alex (@AlexHormozi) explores seven essential investing concepts that drive business growth and financial success. Through real-life examples, Alex simplifies complex financial metrics, including Lifetime Gross Profit, Customer Acquisition Cost, Return on Invested Capital, Payback Period, and Total Adjustable Market. Gain valuable insights on measuring and interpreting these indicators to make informed investment decisions, while also understanding the importance of these concepts for business scaling and risk management.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Concept #1: LTGP:CAC(1:47) - Concept #2: LTGP (Life Time Gross Profit)(8:18) - Concept #3: CAC (Customer Acquisition Cost)(11:13) - Concept #4: ROIC (Return On Invested Capital)(15:54) - Concept #5: Payback Period(19:03) - Concept #6: Sales Velocity x LTGP(21:14) - Concept #7: Sales Velocity / Churn(23:22) - Concept #8: Total Adjustable Market (TAM)Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Thomas Lah, co-founder of the Technology Services Industry Association (TSIA). Randy and Thomas take an in-depth exploration of the journey from traditional software models to SaaS, the dynamics of profitability within the industry, and the development of key success metrics. Thomas shares valuable experiences from his tenure at Silicon Graphics to his groundbreaking approach in founding an association focused on data and insights for the technology services industry. Randy and Thomas navigate through the transformational shift from on-premises software models to cloud-native SaaS businesses, revealing trends, challenges, and strategies for acclimating to new market realities. Quotes"If your RAC (revenue acquisition cost) number is higher than your competitors, you have a problem. You have a serious problem because you are not as efficient at generating revenue growth. And that's going to catch up with you. How much time and treasure you're going to have to spend to get market share.” -Thomas Lah [22:20]“SaaS companies can be replaced. As a CEO or CFO, you have to think about your unique value in a way that doesn't lock the customer in. You have to continue to give value. It's a value conversation versus a price increase conversation.” -Randy Wootton [38:58]Expert Takeaways The Rule of 35, proposed by TSIA, serves as a new benchmark for operational efficiency, complementing the well-known Rule of 40 in guiding SaaS companies towards profitability.Monetizing service motions, migrating commercials, and leveraging data for growth are crucial levers for improving SaaS profitability.The RAC (Revenue Acquisition Cost) to CAC (Customer Acquisition Cost) metric provides a clearer picture of growth efficiency compared to CAC alone.There has been an increase in focus on financial austerity among SaaS companies, with significant layoffs marking a move toward more sustainable growth strategies.Timestamps[03:25] Transformation from on-prem to cloud-native software [07:13] Migration from on-prem to managed service offers [10:19] Challenges of achieving profitability in the SaaS business model [13:07] Tech companies have eliminated almost a million jobs [14:18] Importance of being profitable and the rule of 40 [22:10] Salesforce, ServiceNow, and Zscaler's rack numbers compared to competitors [24:37] CFOs need to shift from Excel to database models for data analysis [29:15] CFOs need to shift from compliance to strategic partnership [31:44] The "porpoise principle" of becoming profitable before making growth investments [40:01] Changing the operating model is the hard work for profitability [40:57] "Digital Hesitation" and "As a Service Playbook" are recommended booksLinksMAXIOUpcoming EventsMaxio Institute Report

Dayu Dara Permata, a 2022 Endeavor Entrepreneur, joins the Indo Tekno podcast to discuss the "three barriers to home ownership" that her start-up Pinhome is focused on eliminating. "There's just huge information asymmetry in the market," she observes. Dara moreover estimates that 70-80% of homebuyers require financing to transact, and most have few means to secure it properly.  The third challenge relates to the sheer complexity and cost of any transaction, particularly in its final stages. The company has sought to digitize as much of this historically fraught process as possible through a marketplace architecture. Ensuring "seamless onboarding and making the journey of uploading, publishing listings, etc. frictionless" has been key. A five-year veteran of Gojek having led its Lifestyle & Commerce Product Group, Dara discusses how that role helped inspire Pinhome's novel "Home Services" offering which, among other things has driven down the platform's CAC (Customer Acquisition Cost) while maximizing LTV (Customer Lifetime Value).

Join Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data. In this insightful episode from the Northbeam webinar, you'll also learn John's expert techniques for scaling campaigns using MER (Media Efficiency Ratio) and CAC (Customer Acquisition Cost). Listen to this episode now!Watch the full webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p... Northbeam: https://www.northbeam.io/ Connect with Andrew Foxwell on LinkedIn: https://www.linkedin.com/in/andrew-fo...Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:

In this episode we answer questions about making money and profitability! We answer questions including:Should I focus on Growth or Profitability?How do I figure out my Unit Economics?How do I know if I'm making enough money?All of these questions were submitted by listeners just like you. You can submit questions for us to answer on our website https://www.thestartuphelpdesk.com/ or on Twitter @thestartuphd - we'd love to hear from you!Episode NotesReminder: this is not legal advice or investment advice.Q1: Should I focus on Growth or Profitability?Most should prioritize profitability. This has not always been the case, especially as investors have encouraged venture-backed founders to prioritize growth for years. However, the macro climate has changed, and profitability is always in season.Profitability makes it possible to pursue your ambitious growth goals. That being said, if you have plenty of cash on-hand, then prioritize growth.10% month-over-month growth is exciting.Growth expectations are lower when you are profitable.Q2: How do I figure out my Unit Economics?Unit economics answer this question: are you making money or losing money on every unit of your product that you sell? Common factors for your unit economics include:CAC (Customer Acquisition Cost): the cost to acquire a customer.LTV (Lifetime Value of a customer): the estimated revenue you will generate over the lifetime of a customer.The length of your sales cycle.Customer retention.The aforementioned methods can be effective to helping you determine how much money you make (or lose) with every product you sell.Another way to think about unit economics is to start with the margins you need for your startup (Ash implores founders to aim for 90%+ margins), and price your product accordingly. Thus, the revenue you generate per customer should be roughly 10x the corresponding costs you incur to acquire, service, and retain that customer.When do unit economics matter? They matter when you are turning on your startup's growth engine.Q3: How do I know if I'm making enough money?The answer to "am I making enough money with my startup" is different for every founder. Are you comfortable, motivated, or over-stressed with your startup? Are you venture-backed? Or are you profitable and bootstrapped? The answers to these  questions will factor into your own equation for what "enough money" means to you.Other factors to include in your equation are:If you are venture-backed, then there are growth and revenue milestones that will influence your ability to raise the next round of funding.If you are not profitable, then how much runway do you have?If you are profitable, then how much capital reserves do you have?As your startup grows, "enough money" may take on a new form at every stage. Are you making enough money to help your company reach the next milestone. Once you reach that next milestone, you will likely need to recalculate what "enough money" means and continue your pursuit for it.

This week, Erica has the privilege of chatting with Alex Lewis, Performance Marketing Specialist at Later - a social media management platform and link in bio tool that our co-hosts LOVE! (Scroll down for a code that will unlock 2 months FREE!) Alex drops all of the knowledge she's gained during her time working in performance marketing, reveals how Later utilizes ads to round out their full funnel marketing strategy designed to drive user acquisition and growth, and shares some absolutely mic-drop-worthy career advice. Here's a peek at what we cover in this episode: [00:04:04] - How Alex's agency experience set a solid foundation for understanding the customer journey and where a brand enters it. [00:09:44] - The key skillsets needed in performance marketing, including the understanding that past performance does not indicate current performance, the flexibility to endure constant changes, and the ability to remain "scrappy" in testing strategy. [00:16:18] - The benefits of starting with just one ad channel and getting a solid foundation on it first, then building one by one to reach "well-oiled-machine" status, and the importance of knowing where ad spend is going when communicating with your team. [00:20:34] - How Later activates their full funnel marketing strategy, and the thoughts behind their recent launch of Reels and TikTok scheduling. [00:22:48] - The conversion metrics that Later uses to determine success and their LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio. Alex also reveals her predictions for performance marketing moving into a "cookieless" future. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Alex's episode: Yes, you CAN work full time and get an MBA. Here's How. | Emma Wolgast of Red Ventures Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Alex on Instagram: https://www.instagram.com/alexxlew_/ Connect with Alex on LinkedIn: https://www.linkedin.com/in/lewisalexandra/ Use code "LEWIS2022" for 2 FREE months on Later's "Starter" plan (expires Feb 2023): https://later.com/pricing/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://anchor.fm/cassie-palmer/support

What do your lead gen efforts look like? If you're focused on impressions instead of the number of quality leads brought in or your CPL, then you really need to hear this episode as soon as possible. This week's special guest, Wes Mathews, is the Co-Founder of High Level Marketing, a prolific entrepreneur, and a true marketing thought-leader. Wes shared invaluable and actionable insights to help your company understand the metrics that drive leads, how entrepreneurs should approach their sales and marketing budgets, and how to scale your company using your CPL.   Busted Myths: Impressions as a metric are BS. It doesn't matter that a million people see your ad if none of them take an action and convert. So many marketing companies sell prospects on the number of impressions they'll get but then neglect to bring in quality leads.   Takeaways:  The way to generate quality leads is to first put in the work to really define the target audience, create a clear CTA (Call To Action), and then get that ad in front of that perfect audience. It's crucial to know your CAC (Customer Acquisition Cost) and how many leads you need so that you can work backward from there with your forecasting, budgeting, and strategizing. If you have a conversion rate of 25% and you're paying $250 per lead, to close just one deal, the CAC is $1,000.  Measuring what each of your campaigns is actually doing will help you make sure that you are getting the most bang for every dollar from your marketing budget. It's important to make leads feel comfortable, rather than stupid for not understanding how your company works. It's so much better for them and your relationship with them if you actually educate them. Try allocating 10-15% of a gross sale towards sales and marketing. The rule of thumb is to keep that sales and marketing costs below 20% of a gross sale. If your customer doesn't what they're looking for and isn't open to learning, you really won't be able to add any value for them and at that stage, they're probably not the right for you.   Quote of the Show:  “Impressions are bullshit” - Wes Mathews   Links: LinkedIn: https://www.linkedin.com/in/wesleymathews/  Website: https://www.highlevelmarketing.com/about.html    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube:  The Hard Corps Marketing Show is sponsored and produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

WHAT ARE WE TALKING ABOUT TODAY? Pissed off customers and why great customer service is essential to career success and business growth. We look at why customer service fails to deliver so often and some ways you can use to do a better job. We look at the metrics of CAC, LTV, and Churn, and learn about the terror of a customer who invokes “Plan T.”WHAT TOPICS DO WE COVER?* A story about Kelli's recent bad experience with a software company* Examples of some easy Customer Service math that proves a few points* We define CAC - Customer Acquisition Cost, LTV - LifeTime Value, and Churn* An example of a restaurant's losses due to poor customer service* What is Plan T?* Small customers are more important to please than most large customers* A few suggestions on how to easily avoid costly bad customer experiencesWHAT'S THE TAKE-AWAY?Customer service, not just good - but great customer service - is vital to business and career success. To make this work for you, you need to invest in customer retention programs as much or more than you invest in new customer acquisition. We offer some real-world advice. WE USED THESE RESOURCES:Besides our experiences that directly relate to this topic, we found the following resources very helpful in preparing for this episode:The R in CRM means Revenue episode: https://www.myjobhereisdone.com/the-r-in-crm-means-revenue/The definition of (CAC) Customer Acquisition Costs: https://en.wikipedia.org/wiki/Customer_acquisition_costThe definition of (LTV) Customer LifeTime Value: https://en.wikipedia.org/wiki/Customer_lifetime_valueWHO ARE DAVE AND KELLI?An entrepreneur and intrapreneur duo with street smarts, ‘preneurial' chops, and a penchant for storytelling.Dave and Kelli met as teenagers and have a life-long story of their own. They took separate and contrasting career paths, both struggling with challenges and celebrating their career successes differently. Over the years, they noticed similarities in their stories about their work, the people they interacted with, and how business was conducted. Kelli, who “worked for the man like a dog for decades,” and Dave, who “started or ran businesses all of his life,” quickly realized there is substantial value for others in those combined experiences. The “My Job Here Is Done” Podcast is the result. HOW TO WORK WITH USUltimately, you're building a great business or moving up the career ladder of success, and we absolutely know we can help!If you like what you hear in the podcast, we have more to share with companies that we work with. With the foundation of business experience from Dave and Kelli as a team, in concert with subject matter experts from the rich roster of smart people in our network, we have put these goals, culture themes, and operational processes you hear on the podcast to the test - and they work. If you have a complicated problem to solve, AND you like to play to win in business or soar to new heights in your personal career success - click here to learn how you can work with us.

The Pain of Privacy Updates and Acquisition TrackingHigherDOSE strikes an interesting balance between Wellness, Biohacking, and Tech. Their products are rooted in research to help their customers really get the most out of HigherDose products.We all know that the new iOS privacy updates and decrease in Facebook and Google analytics is a huge problem for marketers. Ingrid offers her advice as a three-pronged approach.Prong 1: Don't just look at CAC (Customer Acquisition Cost), look more broadly at client relationship management. The iOS privacy update is not just a story about CAC (Customer Acquisition Costs), it's a combination between CAC and LTV (lifetime value).Prong 2: Invest in Good Influencers. In the age of tightening data and heightened iOS privacy updates, influencers are going to become a highly valuable channel.Prong 3: Invest in Channel Diversification. Client Relationship Management is Everything. Don't ignore your CRM!How should brands allocate funds between Influencers and traditional channels such a Google and Facebook? Well, that depends, and it's not the same for every brand.If you want to understand the full customer journey, you need to use a multi-touch attribution technology. You might have one-click conversions for products with a lower price point, but when you have more expensive products, customers will most likely require multiple interactions with your brand.Ingrid gives Katie & Lauren advice on what content she thinks would really resonate with HigherDOSE's customer base.Associated Links:Check out YotpoCheck out GladlyCheck out GorgiasHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

We dive right into alphabet soup this week.  Paul is talking about the world of DME and we wander into a discussion on CAC (Customer Acquisition Cost) and LTV (Lifetime Value of the Customer), two numbers every founder needs to understand.How hard is it to triple your revenue this year and then triple your revenue again next year?  10X-ing your revenue is really hard, and really special.  Apple's recent changes to iOS have had a major impact on companies of pretty much every shape and size.  Paul shares examples where he's seen CAC double recently due to the Apple changes. 

Nobody would blame an acquirer or acquisition target for getting a bit of deal fever as you close in on an agreement.  Many more deals fall apart than actually get across the finish line.  Paul digs in to this topic with Ed as they discuss the acquisition he's currently working on.There are more updates on North Star and over 1,000 users giving feedback now.  If you're an e-commerce company it's a zero cost way to keep your key metrics front and center.Paul makes the assertion that any relationship where you agree 90% of the time is probably not a healthy one.  He also outlines where 90% of the work is actually done.Paul and Ed are both seeing examples where CAC (Customer Acquisition Cost) is skyrocketing.  Are Apple's new privacy settings causing a ripple effect?

‏در فصل ۱.۵ از پادکست ۱۰ صبح، بطور کلی درباره‌ی مدل کسب و کار صحبت می‌کنیم.‏‏اگر قسمت قبل را شنیده باشید (که پیشنهاد می‌کنیم پیش از شنیدن این قسمت حتماً این کار را انجام دهید)، درباره‌ی ۴ جزء اساسی مدل کسب و کار صحبت کردیم. در این قسمت درباره‌ی دیگر اجزای مهم یک مدل کسب و کار صحبت کرده و بحثی هم در مورد موضوع کمتر شناخته شده‌ی هزینه‌ها کرده‌ایم. برخی اصطلاحات به کار برده شده در پادکست (بوم ناب و هزینه‌ی جذب مشتری) هم با همکاری دوستان‌مان در سایت خوب اصفهان پلاس در قالب آیتم‌هایی در پادکست توضیح داده شده‌اند. در قسمت‌ بعد درباره‌ی الگوها و انواع مدل کسب و کار بیشتر می‌شنوید.‏‏در این قسمت اطلاعات مفیدی در ارتباط با موارد زیر را می‌شنوید:‏‏- مروری از مطالب مهمی که در قسمت قبل گفته شد …‏‏- بوم ناب یا بوم مدل کسب و کار؟ کدام برای استارتاپ‌ها مناسب‌تر است؟‏‏- تمرکز استارتاپ در شروع کار باید روی کدام بخش از منابع‌اش باشد؟‏‎‏- کاربرد اصلی انواع بوم‌های کسب و کار چیست‌؟‏‏- اولین فاز عمر استارتاپ ها اکتشاف است. ‌آیا این فاز هم هزینه دارد؟‏‏- سه بخش اصلی یک استارتاپ کدامند؟‏‏- چطور بهینه بودن هزینه‌های جذب مشتری را بسنجیم؟‏‏- نقش اعداد و ارقام در مدل کسب و کار و طرح کسب و کار چیست؟‏‏- از چه زمانی شروع به تخمین اعداد و ارقام کنیم؟‏‏- کدام بخش های مدل کسب و کرر را لازم است آزمون کنیم و به چه شیوه‌ای؟‏‏- اگر تمام فرضیات‌مان اشتباه از آب درآمد چه کار کنیم؟‏‏و در آخر از میثم بشنوید که اگر سازمان‌های بزرگ عاقل باشند، چطور از استارتاپ‌ها می‌توانند برای اجرای ایده‌های نوآورانه استفاده ببرند!‏‏کلمات کلیدی: بوم مدل کسب و کار، بوم ناب، ارزش چرخه عمر مشتری، هزینه اکتساب مشتری، طرح کسب و کار، نرخ سوختن (برن ریت)، برون سپاری، مطالعه امکان سنجی، پیوت (چرخش)، وفاداری مشتری‏Keywords: Business Model Canvas, Lean Canvas, LTV (Customer Lifetime Value), CAC (Customer Acquisition Cost), Business Plan, Burn Rate, Outsourcing, Feasibility Study, Pivot, Customer Loyalty See acast.com/privacy for privacy and opt-out information.

Get there first. The right kind of marketing can lower your CAC (Customer Acquisition Cost). Content marketing is better than advertising in many ways. It builds your brand. It connects you to your audience. In this video I answer the top questions I get about smart speaker / voice assistant use in my newest YouTube video about voice marketing.Who is using smart speakers, by demographic groups?Voice is the future of content. Look around: look where VC money is being invested in podcasting and short form audio content apps (think Spotify $SPOT, Clubhouse, billion dollar valuations of voice tech startups and platforms, Amazon's investment in Alexa (over 10,000 employees solely working on Alexa), and podcast platforms). Your audience is listening. If you're early to what becomes dominant and popular, you win. See acast.com/privacy for privacy and opt-out information.

Hvad koster det dig at få en ny kunde? Kender du øjeblikkeligt svaret på det spørgsmål, er du en af meget få sælgere! Læs eller hør bloggen og få hjælp til at udregne din CAC (Customer Acquisition Cost). Når du kender din CAC, bliver du både en mere motiveret og effektiv sælger! Læs: https://salgspiloterne.dk/hvad-koster-en-kunde/ Links fra podcasten: - Dan Arielys bog Predictably Irrational - Customer lifetime value - De fem spørgsmål - Hjerter Dame - Video: De fem spørgsmål, der får kunden til at afdække sit behov - Video: Tradionelt salg versus købsledelse - Blog: Sådan kvalificerer du kunder effektivt! - Video: Kundekvalificering - Blog: Salgets effektive målepunkter - Podcast + blog: Kold kanvas og hvordan du gør det effektivt! - Podcast: Nye sælgere, erfarne sælgere, “jeg er ikke sælger”-sælgere og kold kanvas – plus det løse - Podcast + blog: Færre møder, flere ordrer! - Podcast + blog: Hvorfor USP’er og produktpræsentation intet gør for den ubeslutsomme kunde! - Podcast + blog: Hjælp kunden til en hurtigere beslutning

Eric Eck is the Head Legal Function Consulting & Legal Managed Services of EY in Zurich. He focuses his work in delivering high-performance services, products and resources aimed at re-engineering how law firms and In-house legal teams operate, exploring value co-creation options for mutual rewards. Legal teams need first to understand their internal processes before hiring a new platform. They also need to select solid partners, assessing the vendors' CAC (Customer Acquisition Cost), NPS (Net Promoter Score) and LTV (LifeTime Value) instead of the “existing clients list”. Those indicators are the reality for tech businesses.

T01 | E07: CAC - Customer Acquisition Cost Diariamente descomplicando o tecniquês do mundo digital, em apenas 5 minutinhos, com conteúdos gravados por profissionais especializados em cada assunto.   Temporada 01 | Episódio: 07   Marcelo Trevisani   CMO da IBM Brasil   https://www.linkedin.com/in/marcelotrevisani/ -------   Gostou do Podcast? Não deixe de assinar para receber diariamente os conteúdos na sua playlist. Deixe também sua classificação! Quanto mais estrelinhas, mais chances deste conteúdo encontrar novas pessoas.   Achou o aprendizado relevante? Compartilhe com amigos ou grupos que você acredita estarem em busca do mesmo conhecimento.   Já é faixa preta no assunto? Venha fazer parte do projeto. Seja um LearningCaster: https://bit.ly/LearningCasters   --

T01 | E07: CAC - Customer Acquisition Cost Diariamente descomplicando o tecniquês do mundo digital, em apenas 5 minutinhos, com conteúdos gravados por profissionais especializados em cada assunto. Temporada 01 | Episódio: 07 Marcelo Trevisani CMO da IBM Brasil https://www.linkedin.com/in/marcelotrevisani/ ------- Gostou do Podcast? Não deixe de assinar para receber diariamente os conteúdos na sua playlist. Deixe também sua classificação! Quanto mais estrelinhas, mais chances deste conteúdo encontrar novas pessoas. Achou o aprendizado relevante? Compartilhe com amigos ou grupos que você acredita estarem em busca do mesmo conhecimento. Já é faixa preta no assunto? Venha fazer parte do projeto. Seja um LearningCaster: https://bit.ly/LearningCasters --

วันก่อนพี่มิ้นบินไปสอนธุรกิจโรงแรมค่ะ พร้อมตั้งคำถามกับผู้ประกอบการ 1 คำถาม "คุณรู้หรือเปล่า? กว่าจะได้ลูกค้า 1 รายต้องจ่ายเงินกี่บาท" และคำถามนี้ทำให้ผู้ประกอบการหลายท่านถึงกับสตั๊น ครึ่งห้องตอบคำถามนี้ไม่ได้ ซึ่งคำถามนี้จริง ๆ แล้วเขาจะเรียกกันว่า CAC หรือ Customer Acquisition Cost เพราะฉะนั้นเรามีฟังกันค่ะว่า

QNB Finansbank Kristal Kule'deki yeni ofisimizden herkese merhaba! Bu bölümümüzde, size küçük büyük her işletmenin mutlaka hesaplaması ve kar zarar hesabını üzerinden yapması gereken bir metrik olan CAC (Customer Acquisition Cost) yani Müşteri Kazanım Maliyeti'nin ne olduğundan ve nasıl hesaplandığından bahsettik. İyi seyirler.

Neste capítulo discutimos a visão de Seth Godin sobre as métricas de LTV (Lifetime Value) e CAC (Customer Acquisition Cost) serem as duas variáveis mais importantes para se criar um funil lucrativo. Enquanto o marketing de marca você tem o objetivo de moldar a cultura, o marketing direto é aquele que você mede de cabo-a-rabo. Dessa forma, o marketing direto se encaixa no conceito de Funil. O Funil, segundo o Seth, deve ser aplicado se você conseguir medir desde a entrada à saída. "Se você não consegue medir todas as etapas do funil, você não deveria comprar anúncios." Marketing direto no Funil é você medir cada clique, cada interação, cada compra, cada acesso, na intenção de visualizar o fluxo do seu funil para ter uma previsibilidade de cada etapa do funil. CAC é o custo de entrada no topo de funil e é importante tentar reduzi-lo, mas atento em não criar falsas expectativas que podem fazer você perder atenção e a confiança. E a melhor forma não é mexer no topo do funil, mas no fundo. E aí que entra o Lifetime Value. Ao invés de pensar "Estou gastando R$10,00 para conseguir R$50 de volta", você pode entender que uma vez que esses clientes compraram existe uma probabilidade maior de voltarem e comprar outras coisas. Assim, no ano isso representa mais de R$50,00 estimado pelo CAC. Concluímos, então, que a última etapa do funil, o LTV, é a mais relevante uma vez que é por onde você poderá ter uma maior lucratividade. ~ Fale comigo: Instagram / Facebook / YouTube

CtoCサービスにとって重要な6種類のKPIについて話しました。後半は取引、エンゲージメント、費用対効果に関するKPIについて話しています。「今回のキーワード」取引数/GMV（Gross Merchandise Value）/取引一件あたりの平均取引額/NPS（Net Promoter Score）/CPA（Cost Per Acquisition）/CAC (Customer Acquisition Cost)/LTV（Life Time Value）/LTR（Life Time Revenue/Regs）【取引】・取引数・取引額/流通額/GMV（Gross Merchandise Value）・取引一件あたりの平均取引額【エンゲージメント】・NPS（Net Promoter Score）【費用対効果】・CPA（Cost Per Acquisition）・CAC (Customer Acquisition Cost)・LTV（Life Time Value）・LTR（Life Time Revenue/Regs）サービスの成長を支える新しい概念「LTR」とその活用事例このポッドキャストへのお問い合わせ、ご感想、ご質問、ご要望は公式サイト(www.prototype.fm)内の、お問い合わせからメッセージしてください。Twitterの場合は #prototypefm をつけてツイートしてください。iTunesStoreでのレビューもお願いします。

Download episoden Customer Acquisition Cost - ofte forkortet CAC - er et af de vigtigste tal i din forretning. Hvor meget koster det at få en kunde? Og hvordan holder det tal sig i forhold til et lige så vigtigt til i form af CLV - Customer Lifetime Value? Det taler Halfdan og Emil om i EP #117 af Marketing Brief.

Download episoden Med en højere livstidsværdi kan du tillade dig at betale mere i CAC (Customer Acquisition Cost) - og du har en overordnet bedre forretning. Men hvordan får du den højere LTV - og hvordan udregner du den? Det kigger Halfdan og Emil på i EP #70 af Marketing Brief.