Inside PR

Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it's not that dramatic, really. But Gini,... Continue Reading → The post Inside PR 557: Trends We’re Watching in 2022 appeared first on FIR Podcast Network.

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it. On this episode,... Continue Reading → The post Inside PR 556: Protecting Your Intellectual Property appeared first on FIR Podcast Network.

In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom... Continue Reading → The post Inside PR 555: Facebook – decaying from the Inside? appeared first on FIR Podcast Network.

Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order... Continue Reading → The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.

It's fall and there's always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise. That's what we talk about on Inside PR episode 553.Continue Reading → The post Inside PR 552: Envisioning Your New Workplace appeared first on FIR Podcast Network.

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.Continue Reading → The post Inside PR 551: The Future of the PR Industry appeared first on FIR Podcast Network.

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.Continue Reading → The post IPR 550: The Plumbing of the Internet appeared first on FIR Podcast Network.

Look. Most communications professionals have the best intentions and behave in an honest and ethical way. But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry. Now, it's not just communicators who are guilty of this. Certain journalists, media outlets, bloggers  and influencers are also not as... Continue Reading → The post IPR 549: Why do Some PR Pros Do Bad Things? appeared first on FIR Podcast Network.

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s... Continue Reading → The post IPR 547: Favorite Tools for Comms Experts appeared first on FIR Podcast Network.

Well, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR. Why? To be honest we missed talking with each... Continue Reading → The post IPR 546: Inside PR is Back appeared first on FIR Podcast Network.

Summer vacation is over - and it's time to fire up the Inside PR podcast.Continue Reading → The post Inside PR 545: Autumn Intent appeared first on FIR Podcast Network.

Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.Continue Reading → The post Inside PR 544 – Mr Zuckerberg was otherwise engaged appeared first on FIR Podcast Network.

On this week's Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.Continue Reading → The post Inside PR 543 – Algorithmic Accountablity and Privacy appeared first on FIR Podcast Network.

Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.Continue Reading → The post Inside PR 542: Welcome Dan York appeared first on FIR Podcast Network.

Facebook. Google. FIR Podcast network. Local news deserts. Elections. GarageBand turns fifteen. Lots of talk.Continue Reading → The post Inside PR 541 – Gain a point. Lose a point. appeared first on FIR Podcast Network.

Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”Continue Reading → The post Inside PR 540 – Private and Privacy aren’t the same thing appeared first on FIR Podcast Network.

Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.Continue Reading → The post Inside PR 539: Google Takes a Pass and Cision thinks about a sale appeared first on FIR Podcast Network.

This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.Continue Reading → The post Inside PR 538 – Roger McNamee is Zucked appeared first on FIR Podcast Network.

Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?Continue Reading → The post Inside PR 537 – As radio fades, can podcasting survive the attention of advertisers? appeared first on FIR Podcast Network.

We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.Continue Reading → The post Inside PR 536: As newsrooms disappear… appeared first on FIR Podcast Network.

This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.Continue Reading → The post Inside PR 535 – Facebook’s PR Push appeared first on FIR Podcast Network.

This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.Continue Reading → The post Inside PR 534 – Know your ISP knows if you know what it knows about you appeared first on FIR Podcast Network.

Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.Continue Reading → The post Inside PR 533: Be The Best You Can Be appeared first on FIR Podcast Network.

If you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself.Continue Reading → The post Inside PR 532 – We’ve got resolutions appeared first on FIR Podcast Network.

Don't try to cut your way through the downturn. Instead, consider diversifying your business's revenue stream. You'll see the winners emerge and then be able to exit from the losers, coming out the other end stronger and richer.Continue Reading → The post Inside PR: Surviving the economic downturn appeared first on FIR Podcast Network.

Mobile apps share your location in ways you didn't expect. The FAANG members are getting bigger and more dominant. Maybe it's time for a break up.Continue Reading → The post Inside PR 530 – Breaking Up is hard to do appeared first on FIR Podcast Network.

Facebook may have more members than any country has population. And Mark Zuckerberg may feel he's too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn't bigger than Damian Collins, MP.Continue Reading → The post Inside PR 529: Damian Collins 1; Mark Zuckerberg 0 appeared first on FIR Podcast Network.

The New York Times answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?Continue Reading → The post Inside PR 528 – Facebook’s Big Fail appeared first on FIR Podcast Network.

Facebook fails both on transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?Continue Reading → The post Inside PR 527 Delay. Deny. Deflect appeared first on FIR Podcast Network.

Reflecting on the source of investment in the search and social media giants. Also, has news media's tilt to entertainment logic hobbled their ability to shed light on the underlying issues?Continue Reading → The post Inside PR 526 – The Peril of Promiscuous Following appeared first on FIR Podcast Network.

Several listeners responded to our social media in crisis communications discussion from IPR 523. Plus, we look at the Twitter data for insight into the methods of Trolls. And greater transparency when a tweet is taken down by Twitter.Continue Reading → The post IPR 525 Unfair and Egotistical?! appeared first on FIR Podcast Network.

Have you ever had a client stop returning your calls? Also, minus Google+, you and algorithms, and a new podcast for PR leadersContinue Reading → The post Inside PR 524 When a client stops returning your calls appeared first on FIR Podcast Network.

A discussion of new research on the adoption of social media, our online security practices and the reinvention of PRContinue Reading → The post Inside PR 523 Is your password “Password?” appeared first on FIR Podcast Network.

Talking about metadata and privacy. And are we realistic in our expectations of how much information organizations should provide to us during a crisis?Continue Reading → The post Inside PR 522 – Crisis Expectations appeared first on FIR Podcast Network.

Twitter brings back the chronological feed. Mary Meeker is starting up. And Facebook continues to have trouble holding onto teens.Continue Reading → The post Inside PR 521: Twitter chronologically appeared first on FIR Podcast Network.

This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure. Also, we share some things we’ve created elsewhere that we hope you will... Continue Reading → The post Inside PR 520: Nike and corporate activism appeared first on FIR Podcast Network.

Let's talk about bias in Google and Facebook. And filtering keywords on Facebook. Finally, the New Yorker's Steve Bannon fiasco.Continue Reading → The post Inside PR 519: Do you see the bias? appeared first on FIR Podcast Network.

This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they have the extra value... Continue Reading → The post Buying YouTube Videos? Let’s talk ethics. appeared first on FIR Podcast Network.

This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and... Continue Reading → The post Inside PR 517: Trolling for Good? appeared first on FIR Podcast Network.

Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?Continue Reading → The post Inside PR 516: Time to listen, reconcile and forgive? appeared first on FIR Podcast Network.

This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in.Continue Reading → The post Inside PR 515: What would you do? appeared first on FIR Podcast Network.

Martin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses.  Continue Reading → The post Backstage at Lynda.com appeared first on FIR Podcast Network.

On this week's episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It's about disclosure, stupid!Continue Reading → The post Inside PR 513: It’s about disclosure, stupid! appeared first on FIR Podcast Network.

Six weeks after GDPR came into force, it's clear that many companies haven't really got it right. And now, California has enacted the toughest privacy law in the United States. So, if you thought GDPR and privacy rights were in the rearview mirror, think again.Continue Reading → The post Inside PR 512 – GDPR: Not yet in the rearview mirror appeared first on FIR Podcast Network.

Did you hear the news? Apple and Reddit just upgraded their apps with some serious news coverage. And Instagram launched IGTV, a serious competitor in longer videos. But Google can't be serious about the new Google Podcasts app.Continue Reading → The post Apple and Reddit upgrade the news appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo' social network.Continue Reading → The post Inside PR 510: People over data appeared first on FIR Podcast Network.

Instagram reveals some of the inputs to its algorithm. The loss of traffic to publishers from Facebook is balanced by an increase in traffic from Google Search and direct.Continue Reading → The post Greater transparency and more balance appeared first on FIR Podcast Network.

Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and news from the CPRS Annual Conference.Continue Reading → The post Gini Dietrich shows us how to launch a podcast appeared first on FIR Podcast Network.

GDPR is here. Comments don't have to be toxic. Klout is no more. Gini launches the Spin Sucks podcast. Martin launches a podcasting course.Continue Reading → The post Inside PR 507: GDPR is here appeared first on FIR Podcast Network.

You ARE Facebook's product. But you don't have to be. And look at LinkedIn now. 15 years old and going strong.Continue Reading → The post Yes, you ARE the product. But you don’t have to be. appeared first on FIR Podcast Network.

A replay of our conversation from Inside PR 464 about the new Trump administration and whether the news media is too weakened to do its job. And as you listen to it, we think you’ll find that the questions we asked in January 2017 are as apt today as they were then.Continue Reading → The post Oh What a Week it Was appeared first on FIR Podcast Network.