Podcast appearances and mentions of joseph thornley

Can you believe it's mid-December and another year is almost done? That can only mean one thing … it's time for our annual episode where we gaze into the proverbial communications crystal ball … OK, …

This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.

This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.Continue Reading → The post Inside PR 535 – Facebook’s PR Push appeared first on FIR Podcast Network.

Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.

Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.Continue Reading → The post Inside PR 533: Be The Best You Can Be appeared first on FIR Podcast Network.

Kylie Cochrane, Chair of the International Association for Public Participation, talks with Joseph Thornley about the IAP2 and the international public engagement movement.Continue Reading → The post Inside P2 013: An Interview with Kylie Cochrane, Chair of the International Association for Public Participation appeared first on FIR Podcast Network.

On the last afternoon of the North American Conference of the International Association for Public Participation (IAP2), Joseph Thornley sat down for an interview with outgoing IAP2 Canada President Bruce Gilbert.Continue Reading → The post IAP2 Canada President Bruce Gilbert on the public participation practice appeared first on FIR Podcast Network.

During the IAP2 North American Conference in Victoria, Joseph Thornley sat down with outgoing IAP2 Canada President Bruce Gilbert to discuss the accomplishments during Bruce's three years as President and what's next. The growth of IAP2 Canada's membership at a time that many organizations are seeing declining growth; The reasons that the growth in IAP2 Canada's membership has been greatest in Western Canada while the east has lagged - and what can be done to promote growth in the east; The first Canadian skill symposium as a harbinger of an increasing emphasis at the region level to skills and expertise transference; The importance of IAP2 Canada providing a training program that is provided in both English and French; The importance of the new certification program and the challenge of promoting it to practitioners and employers; And his next challenge? Bruce is staying active in IAP2 as Canada's rep on the IAP2 Federation, where he will continue to participate in the change exercise. And beyond that, as a former senior official in the Government of Newfoundland and Labrador, Bruce wants to reach out other senior government officials to prozelityze the merits and benefits of senior participation.

EngagePhase Weekly is the only newsletter that covers the public participation industry in North America and around the world.  And today, EngagePhase Editor-in-Chief Tim Bonneman joins Joseph Thornley to talk about what it took to get EngagePhase going, how he covers the industry and what to expect from EngagePhase in the future. The post Covering the Public Participation Industry with Tim Bonnemann appeared first on FIR Podcast Network.

EngagePhase Weekly is the only newsletter that covers the public participation industry in North America and around the world.  And today, EngagePhase Editor-in-Chief Tim Bonneman joins Joseph Thornley to talk about what it took to get EngagePhase going, how he covers the industry and what to expect from EngagePhase in the future. Linkworthy Check out these sources that provide context for this week’s discussion. Tim Bonnemann on Twitter and LinkedIn EngagePhase IAP2 USA IAP2 Canada IAP2 Australia National Coalition for Dialogue and Deliberation (NCDD) Engage2Act It’s your turn Inside P2 is produced by Joseph Thornley. I’d love to know what you think about the topics in this podcast, topics you’d like me to cover in future podcasts and people you’d like to hear from. Leave a comment at the bottom of this blog post Join the Inside P2 Facebook Group Tweet to @InsideP2Podcast Email InsideP2Podcast@Gmail.com Subscribe Subscribe in Apple Podcasts Subscribe in Google Play Music Subscribe in Spotify Reviews help others to find this podcast. If you like this podcast, please review Inside P2 on Apple Podcasts. EngagePhase Editor Tim Bonnemann on covering the public participation industry (Inside P2 011) by Joseph Thornley is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Canada's National Capital Region is getting its own chapter of the International Association for Public Participation. And this week's Inside P2 guest host, Peter Wilton, is leading the steering committee that is launching it. We talk about plans for the newly established chapter, which include both events and social media channels. If you are a public participation practitioner or research in the NCR, find more information or sign up to participate in the IAP2 NCR chapter. Peter is a Senior Consultant at Hill+Knowlton Strategies, based in Ottawa Canada. Prior to joining H+K, Peter was a Public Engagement Advisor at the Nova Scotia Health Authority. Originally he hails from Newfoundland, where he earned a Master of Science (MSc) in Applied Health Services Research. Linkworthy Check out these sources that provide context for this week's discussion. Peter Wilton on Twitter and LinkedIn IAP2 National Capital Region Website IAP2 NCR on Twitter It’s your turn Inside P2 is produced by Joseph Thornley. I’d love to know what you think about the topics in this podcast, topics you’d like me to cover in future podcasts and people you’d like to hear from. Leave a comment at the bottom of this blog post Join the Inside P2 Facebook Group Tweet to @InsideP2Podcast Email InsideP2Podcast@Gmail.com Subscribe Subscribe in Apple Podcasts Subscribe in Google Play Music Subscribe in Spotify Reviews help others to find this podcast. If you like this podcast, please review Inside P2 on Apple Podcasts. Inside P2 010: A new IAP2 Chapter for Canada's National Capital Region by Joseph Thornley is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Canada’s National Capital Region is getting its own chapter of the International Association for Public Participation. And this week’s Inside P2 guest host, Peter Wilton, joins Joseph Thornley to talk about what’s in store for members of the new chapter. The post Inside P2: Canada’s National Capital Region gets its own IAP2 chapter appeared first on FIR Podcast Network.

Integrating real world facilitation with online engagement Rebecca Sutherns, CEO of Sage Solutions, co-hosts this week's podcast.  Rebecca shares her insights into the value of facilitated conversations with stakeholder groups and the challenge of facilitation in an era in which people are more focused on the screens of their mobile devices than to the people who may be sitting only feet away. She talks about integrating the richness and value of in-person experiences with online experiences that will reach larger numbers of people. This presents not only the challenge of asking questions to obtain useful responses across media, but also the challenge of interpreting data sets that will vary in both number and richness of data. Let's Talk IAP2 Last September at the IAP2 North American conference in Denver, IAP2 kicked off an examination of its organization and business model. This has been underway at an elite level, driven by a "Change Committee" drawn from North America, Australasia, Indonesia, Southern Africa and Latin America. This week, IAP2 sent an email to members like us inviting us to provide our input on a set of strategic directions that were established by the Change Committee. The intent is to gather member input via the Let's Talk IAP2 website for the next few weeks and then for a consensus decision from national and regional affiliate boards at IAP2 in Victoria. Both Rebecca and I are looking forward to providing our input. However, for me, the fact that IAP2 is consulting members so late in the process, and only consulting members, as opposed to the groups that it is "involving", such as trainers, or empowering (both of those terms are defined in the IAP2 spectrum) elevates my puzzlement at the top-focused nature of IAP2. It is the only membership-based organization that I have participated in that treats members as peripheral to decision-making. That's ironic, when you think about the mission and mandate embodied in the organization's name - the International Association for Public Participation. IAP2 is important to me -- I hope they get it right. Let's Talk IAP2 launched August 8 and runs to August 27. Find out more information at Let's Talk IAP2. Sidewalk goes off the rails? Sidewalk Labs is planning to build a model smart community in Toronto. But their approach to community relations and public participation has undermined trust and raised opposition in the community. Linkworthy Check out these sources that provide context for this week's discussion. International Association for Public Participation Let's Talk IAP2 Sidewalk Toronto scrambles to prepare for public meeting, as criticism mounts, James McLeod Google affiliate's grand ambition runs into Waterfront Toronto's reality, Jennifer Wells Rebecca Sutherns on Twitter Sage Solutions It’s your turn Inside P2 is produced by Joseph Thornley. I’d love to know what you think about the topics in this podcast, topics you’d like me to cover in future podcasts and people you’d like to hear from. Leave a comment at the bottom of this blog post Join the Inside P2 Facebook Group Tweet to @InsideP2Podcast Email InsideP2Podcast@Gmail.com Subscribe Subscribe in Apple Podcasts Subscribe in Google Play Music Subscribe in Spotify Reviews help others to find this podcast. If you like this podcast, please review Inside P2 on Apple Podcasts. Inside P2 009: Nothing About Us Without Us is For Us by Joseph Thornley is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Gini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo' social network.Continue Reading → The post Inside PR 510: People over data appeared first on FIR Podcast Network.

In 2017, the Province of Ontario appointed its first Chief Digital Officer, Hillary Hartley. Hartley is something of a trailblazer. She came to Ontario from Washington, where she was the Deputy Executive Director and Co-founder of 18F, the US Federal Government's digital services corps. Prior to founding 18F, Hartley first arrived in Washington in 2013 as a Presidential Innovation Fellow. Before that, she spent several years in integrated marketing and social media management. Hartley's arrival in Ontario has coincided with a burst of digital initiatives. The province declared a set of digital service priorities, established a digital lab in Communitech in Waterloo, established a set of digital service strategies and, most recently, published these on github. Hillary Hartley made some time to talk with me about the position of Chief Digital Officer and the perspective and approach she is bringing to it. We had a wide-ranging conversation, one that made me even more optimistic about the direction Ontario has set in this area. It’s your turn Inside P2 is produced by Joseph Thornley. I’d love to know what you think about the topics in this podcast, topics you’d like me to cover in future podcasts and people you’d like to hear from. You can contact me in several ways Leave a comment at the bottom of this blog post Join the Inside P2 Facebook Group Tweet to @InsideP2Podcast Email InsideP2Podcast@Gmail.com Keep listening. Keep considering what you hear. Keep responding. Subscribe Subscribe in Apple Podcasts Subscribe in Google Play Music Reviews on iTunes help others to find this podcast. If you like this podcast, please review Inside P2 on Apple Podcasts. Inside P2 by Joseph Thornley is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Hillary Hartley, Ontario's Chief Digital Officer, talks with Joseph Thornley about her role and the Ontario Digital Service.Continue Reading → The post Inside P2 008: Hillary Hartley, Chief Digital Officer of the Government of Ontario appeared first on FIR Podcast Network.

Gini Dietrich, Joseph Thornley and Martin Waxman talk about the dominance of Facebook and Google, their centrality as media platforms and the importance of maintaining the threat of legislative and regulatory action to ensure that they operate in the interest of the public as well as their shareholders.Continue Reading → The post That may not be remarkable, but that doesn’t mean it’s not important. appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley talk about transparency and disclosure. Wayne and Schuster anyone?Continue Reading → The post Forget the datum. We’ve got pizzum appeared first on FIR Podcast Network.

Terry Fallis talks with Joseph Thornley about the importance of storytelling and narrative.Continue Reading → The post Inside PR 486: Terry Fallis on storytelling and narrative appeared first on FIR Podcast Network.

Don Lenihan talks with Joseph Thornley about open dialogue and deliberation, when they may work and what it will take to make them successful.Continue Reading → The post Open dialogue: The answer to post-fact populism? appeared first on FIR Podcast Network.

Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful, yet demanding, careers.  Terry, a two-time winner of the Stephen Leacock Medal for Humour, is the award-winning author of six national bestsellers, including his most recent, One Brother Shy.  Along with Joseph Thornley, he founded Thornley Fallis in 1995.  Since 2006, Terry has juggled his life as a writer and as a communications agency leader (he also teaches, sits on a number of boards and enjoys living in Toronto with his wife and two sons).  Sounds busy right?  He handles it all with grace and aplomb.  And as he continues to write great novels, he continues to win industry awards. Terry has recently been awarded an IABC Canada Silver Leaf, a Toronto Ovation Award and an Ottawa Bronze Quill. In this edition of the IABC Ottawa's The Voice, Terry explains how he manages priorities and finds ways to blend his two paths, to the benefit of both.  Join the conversation! Connect with Sherrilynne Starkie and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes!   IABC Ottawa's The Voice Podcast is part of the FIR Podcast Network. Find the One Brother Shy podcast here. This episode was produced by IABC volunteer Amanda Speroni.

Gini Dietrich and Joseph Thornley discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communicatioContinue Reading → The post Unprofessional Communications in the White House appeared first on FIR Podcast Network.

Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional.Continue Reading → The post IPR 478: Public Relations and Data Science appeared first on FIR Podcast Network.

IAP2 USA President Leah Jaramillo talks with Joseph Thornley about the IAP2’s National Dialogue initiative, its focus and objectives, its origins, where it will happen and its culmination at the IAP2 North American Conference in September. Resources IAP2 USA IAP2 Canada IAP2 North American Conference Download the National Dialogue organizer’s guide The post Inside P2: IAP2 National Dialogue on Polarization appeared first on FIR Podcast Network.

IAP2 USA President Leah Jaramillo talks about the IAP2's National Dialogue initiative, its focus and objectives, its origins, where it will happen and its culmination at the IAP2 North American Conference in September. We seem to live in times in which the volume has been turned up and the listening has stopped. In the wake of the US election, opposing camps have built polarized world views based on conflicting arrays of alternative facts. The members of the US chapter of the International Association for Public Participation (IAP2) experience the disfunction of public discourse on a daily basis in their work promoting and facilitation public engagement with government. Now, IAP2 USA is organizing a National Dialogue among its members and interested community groups to discuss the current environment for public participation. The dialogue will take the form of meetings across the summer culminating in a discussion at the IAP2's North American Conference in Denver in September. In this episode of Inside P2, IAP2 US President Leah Jaramilo talks to Joseph Thornley about this initiative. One more thing I neglected to ask Leah in the interview who had contributed to the development of the concept. She send me a note after our interview to let me now that, "The IAP2 USA Board members who were involved in developing this as a program for national distribution are Kit Cole, Cathy Smith and Wendy Green Lowe. Thanks are also due to IAP2 USA Executive Manager, Amelia Shaw & Staff for all their assistance and to Lewis Michaelson who co-facilitated the pilot event in San Diego with Wendy Green Lowe." Thanks all round to these folks for making this initiative happen. Resources IAP2 USA IAP2 Canada IAP2 North American Conference Download the National Dialogue organizer's guide It’s your turn Inside P2 is produced by Joseph Thornley. I’d love to know what you think about the topics in this podcast, topics you’d like me to cover in future podcasts and people you’d like to hear from. You can contact me in several ways Leave a comment at the bottom of this blog post Join the Inside P2 Facebook Group Tweet to @InsideP2Podcast Email InsideP2Podcast@Gmail.com Keep listening. Keep considering what you hear. Keep responding. Subscribe Subscribe in iTunes Subscribe in Google Play Music Reviews on iTunes help others to find this podcast. If you like this podcast, please review Inside P2 on iTunes.

In this episode of the Inside P2 podcast, respected corporate trainer Bob Joseph talks with Joseph Thornley about working effectively with indigenous peoples.Continue Reading → The post Inside P2 004: Working with Indigenous Peoples appeared first on FIR Podcast Network.

In this episode of the Inside P2 podcast, respected corporate trainer Bob Joseph talks with Joseph Thornley about working effectively with indigenous peoples. Bob Joseph on working with indigenous peoples Among the highlights of our conversation: How Bob's career as a trainer was launched through a serendipitous encounter when he was working as a sports fishing guide in Campbell River, BC. Interest in working effectively with indigenous peoples spans the globe. Bob's work has taken him not only across Canada and the U.S., but also to places like Peru, Guatemala, New Caledonia, and even Switzerland. The organizations interested in understanding how to work with indigenous peoples includes national, state and local levels of government plus natural resources companies, including forestry, gas, mining, and utilities. Where do trainees come from within the organizations? Public relations people, P2 practitioners, environmental specialists, customer service groups, legal departments. Some organizations have also set up aboriginal affairs departments. Bob has noted that many people who are new to this aren't sure what to expect. We see indigenous people around us, but may not be aware of what we have to learn. And there is a lot to learn. Language can be a barrier to working effectively with indigenous people. Bob holds up the use of "stakeholder" as a term that can bring discussions to a stop when used with indigenous peoples. Research. Research. Research. There is much to learn about indigenous people before you reach out to them. Indigenous communities are contacted frequently by outside groups and they have limited resources to respond. So, prepare well to make the most of your time and to avoid common mistakes. Be straightforward about your naivety in dealing with a community. Acknowledge that you may make mistakes and indicate your openness to guidance to avoid these. Indigenous peoples are not a homegenous entity. Our view of the communities may be shaped by national legal frameworks that imposed a framework on indigenous peoples that masks their true culture, distinctions and history. Be aware that indigenous communities are diverse and distinctive. Avoid trying to apply a blanket solution to them. The biggest mistake you can make? Answering too soon. Aboriginal peoples have oral histories. Their cultures are based on listening and understanding. When dealing with indigenous peoples, learn to listen carefully at a pace that allows for thought and elaboration. To answer too soon can be interpreted as disrespectful. Resources Bob Joseph's company, Indigenous Corporate Training Inc. The Working Effectively with Indigenous Peoples blog 23 Things to Not Say and Do free ebook IAP2 Third Tuesday A panel of three leaders in the Canadian Federal Open Government community will talk about Open Government and Public Engagement at the next IAP2 Third Tuesday on May 25: Laura Wesley, Executive Director, Consultations and Public Engagement, Privy Council Office Melanie Robert, Executive Director, Open Government and Information Management, Treasury Board Secretariat Dhurata Ikonomi, Acting Executive Director, Community of Federal Regulators Find out more and obtain tickets. It’s your turn Inside P2 is produced by Joseph Thornley. I’d love to know what you think about the topics in this podcast, topics you’d like me to cover in future podcasts and people you’d like to hear from. You can contact me in several ways Leave a comment at the bottom of this blog post Join the Inside P2 Facebook Group Tweet to @InsideP2Podcast Email InsideP2Podcast@Gmail.com Keep listening. Keep considering what you hear. Keep responding. Subscribe Subscribe in iTunes Reviews on iTunes help others to find this podcast. If you like this podcast, please review Inside P2 on iTunes.

On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self's Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC's excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading → The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.

On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self’s Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading → The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley talk about Gini's approach to promoting content on Spin Sucks. Plus we discuss Blab's demise and Instagram stories.Continue Reading → The post Gini Dietrich knows how to promote content appeared first on FIR Podcast Network.

Why the Inside P2 podcast Welcome to Inside P2, the podcast for public participation practitioners hosted by me, Joseph Thornley. Each week I hope to talk to you about best practices, case studies, and research in effective public participation. Sometimes I'll be on my own. Sometimes, I'll have guest hosts. And sometimes, I'll post interviews. The format of the show will include both a discussion of a principal topic or interview along with one or more brief #IP2Noted items, quick hits on things P2 that I've noticed around the web. I'm also hoping to be joined from time to time by guest hosts who have a unique perspective on on P2. So, if you have some insight or experience that you'd like to share and are willing to illustrate it with case studies or original research, I'd love to feature you either as a guest host or as an interviewee. If you're interested, please email me at insidep2podcast@gmail.com or tweet to @insidep2podcast. #IP2Noted Finally, this week's #IP2Noted segment covers: The IAP2 North American Conference is being held September 28-30 in Montreal. I attended this conference in Portland last year - and found it to be the best conference of the year. It's smallish - 250 people - with two full days of speakers with practical experience. I learned a lot last year and I'm looking forward to attending again this year. The early registration fee is in effect now. Check out the conference Website. If you are a public participation practitioner looking for an opportunity to meet other practitioners and learn from them, this conference may be what you are looking for. The Mandarin has launched All Things P, an online hub dedicated to news and insight about public engagement in Australia. The Australians have been at the P2 game for some time. In announcing the launch of All Things P, Mandarin Publisher Tom Burton writes: All Things P recognises the need agencies have to rapidly develop their engagement and campaign management skills. We are bringing together some of Australia’s best practitioners in the fields of communications, user and interface design, engagement, clear communications, marketing, campaign design, analytics, brand management, stakeholder management and modern public affairs management. Their insights, from the practical to the strategic, will help build a strong community of practice around public sector engagement. Australia has been a P2 hotspot. So, this site should be useful to anyone interested in P2. It's your turn I'd love to know what you think about the topics in this podcast, topics you'd like me to cover in future podcasts and people you'd like to hear from. You can contact me in several ways Leave a comment at the bottom of this blog post. Tweet to @InsideP2Podcast Email InsideP2Podcast@Gmail.com Keep listening. Keep considering what you hear. Keep responding. Subscribe Subscribe in iTunes Reviews on iTunes help others to find this podcast. If you like this podcast, please review Inside P2 on iTunes.  

This week, Young PR Pros welcomes new listeners from the FIR podcast network. For our regular listeners you don't need to change anything, you will still continue to receive new weekly episodes through iTunes or Stitcher. For those who don't know, the FIR podcast network, run by internationally acclaimed communicators Neville Hobson and Shel Holtz, is a collection of business podcasts on niche topics that appeal to communicators in different countries around the world. The anchor show, For Immediate Release: The Hobson and Holtz Report, is the longest running communications podcast, broadcasting business and communications advice for more than a decade. In 2013, Hobson and Holtz expanded their podcast and created a network of a dozen shows, including the popular Canadian social media podcast Inside PR, hosted by Martin Waxman, Gini Dietrich and Joseph Thornley. For our first episode on the podcast network, we discuss the definition of the word spin. Some people see this as a four-letter bad word and want it eliminated from our vocabulary. Others see it as a flexible word with the opportunity to bend and change - or spin if you will - the definition. Hosts, Kristine D'Arbelles and Julia Kent bring in two experts to weigh in on this debate. The first is Elizabeth Gray-Smith, Social Columnist at iPolitics. We caught up with her earlier this year at the uOPRA Let's Grow Together conference and asked her how she felt about the word spin - spoiler, she doesn't think spin needs to be a four-letter bad word. The second expert is Gini Dietrich, CEO of Arment Dietrich and who is no stranger to the podcast, offers her view on the word spin. If you know Gini at all, you can guess what her opinion was. Here is a hint, she runs a blog called Spin Sucks. As our hosts easily discover, there is no easy right answer. The good news is that having this conversation is important to making our industry a better place. We have come far from the days of Mad Men, but there is still more work to do. So what can young professionals do today? Be curious and ask questions. Don't be afraid to stand up to your boss if you are uncomfortable with the task they have given you. Remember, no one gets fired for asking a question. Sometimes that is all it takes, one curious person asking the right question. What do you think? Do you think we can change the definition? Or should we get rid of the word? Or do you have another solution? We want to hear from you. Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinedarbell, or @kentjulia.

Gini Dietrich is the founder and CEO ofArment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-host of the Marketing in the Round podcast andInside PR podcast. She's also the co-author of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) and author of Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech). Talking about networking, public relations, blogging, and much more. NBN22 Show Notes Join the NBN Club today. Listen to episode 22 in iTunes or Stitcher. Get your free audio book by visiting Audible.com! Do it now and support this show please. Thanks to Clark Buckner for his audio comment. Leave your own networking tip, comment or question. Record one now. Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. On forgetting to hit the record button in podcasting. SpinSucks is about unleashing our secret weapon of restoring trust. Meme on Facebook. It's about presenting ourselves in an open and honest way. NBN6 with Mark Schaefer. Listen to this. Should businesses use their logo for Twitter? People buy from people, they don't buy from organizations, logos, or brands. You can't build a relationship with a logo. It's not about what we say the brand is, it's about what our customers say it is. How to use press releases. How it's easier today to build relationships with journalists. Add the author's Twitter handle when you share their articles. Gini kept a spreadsheet of people she would promote on #followfriday. It's all about the Google juice! It's less about the optimization and the SEO, and more about the content you're creating for the human beings who consume it. Should you have comments on on your blog? The Lies PR Firms Tell (see the comments) Mitch Joel, “You don't have community, until the people who are commenting are talking to one another.” How do I help (my readers) have conversations with one another? Key lessons about blogging since Sept 2006. Google+ is Not Dead, Long Live Google+  StumbleUpon Write a letter to your future self. Inside PR Podcast with Gini, Joseph Thornley, and Martin Waxman. On podcasting over radio. LinkedIn training from Dave. App Recommendation: Kindle. Book Recommendation: Once We Were Brothers. Contact Gini: spinsucks.com. Please leave a review in iTunes or Stitcher Radio. Every review is sincerely appreciated. You can subscribe to the show by RSS, email, or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) byspinningmerkaba. Thanks for listening. You rock!