Podcast appearances and mentions of martin waxman

Is AI the superglue that can repair our fractured media universe? Or is it just another tool that could further splinter our audiences? In this episode of The Trending Communicator, host Dan Nestle sits down with digital marketing expert, leading AI researcher, and prolific LinkedIn Learning course creator Martin Waxman. A professor at McMaster University, associate director of the Future of Marketing Institute, and member of the Institute for Public Relations Digital Media Center, Martin has been leading the AI charge for the Communications profession through his Digital Marketing Trends newsletter and the LinkedIn Live DM Show (with recent TTC guest, Deirdre Breakenridge).  In other words, he's just the guy Dan needs to speak with to unpack the complexities of generative AI in the world of marketing and PR. This episode tackles the pressing questions facing communicators in 2025: How can we effectively use AI to reach fragmented audiences? What are the risks of over-relying on AI for content creation? And how can we maintain our creativity and critical thinking skills in an AI-driven world? Dan and Martin discuss the parallels between the early days of social media adoption and the current AI revolution, highlighting the importance of developing AI policies and guidelines within organizations. They also address the fear of becoming obsolete (FOBO) that many professionals are experiencing in the face of rapid technological change. The conversation takes a practical turn as Martin shares his favorite AI tools for various tasks, from content generation to image creation. Listeners will gain insights into how to integrate these tools into their workflow without sacrificing creativity or quality. Whether you're an AI enthusiast or a skeptic, this episode offers a balanced perspective on the role of generative AI in shaping the future of communications. Martin's call to action for professionals to be proactive, entrepreneurial, and initiative-taking with AI tools serves as a rallying cry for the industry. Don't miss this thought-provoking discussion that will challenge you to rethink your approach to AI in communications and marketing. Tune in to discover how you can harness the power of AI while maintaining the human touch that sets great communicators apart. Listen in and hear about... Navigating the fractured landscape of modern communications AI's potential to revolutionize content creation and distribution Balancing efficiency gains with maintaining creative integrity Strategies for avoiding "AI slop" and enhancing originality Essential AI tools for marketers and communicators in 2025 Cultivating critical thinking skills in the age of generative AI Future trends in AI-driven marketing and public relations Notable Quotes On the Fractured Landscape: "Sometimes I think the word of the year for 2024 should be fractured. As in the fractured. Fill in the blank landscape, the fractured media landscape, the social media landscape, the fractured political landscape, the fractured audience landscape." - Dan Nestle [00:00 - 00:17] AI's Role in Communication: "Instead of writing 15 versions of an article for 15 channels, we can write and easily use AI to repurpose it 15 ways." - Dan Nestle [00:45 - 00:52] On AI Adoption: "It feels like to me, with all the announcements that were packed into the last two weeks of December, plus all the hype we've heard for the entire year, it just. It reminds me of a Jenga game that the tech companies. Or Jenga game. How about that? The tech companies are playing with each, and they keep going higher and higher and higher as it gets a little bit shakier." - Martin Waxman [08:24 - 08:46] Fear of Becoming Obsolete: "There's actually a term for this. It's called FOBO, the fear of becoming obsolete. And it's really real. There's been studies around this." - Martin Waxman [09:18 - 09:25] On AI Slop: "I just want next year to be the year where we get rid of AI slop. And there's certain words I never want to see again. I never want to see the word leverage anymore. Unless you're talking about actually, you know, using something or moving something with a lever." - Martin Waxman [44:36 - 44:50] The Learning Curve with AI: "We have to factor in and. And you touched on this. The learning curve that we have, learning how to talk to machines. Yeah, we can talk to people, but we need to learn how to talk to machines better." - Martin Waxman [43:54 - 44:05] On Being Proactive with AI: "We are all newbies, we're all neophytes in this. I mean, it may feel like it's been around forever. It hasn't. So we all have an opportunity to figure out how the tools work, how we can use them more effectively. But we need to be proactive, we need to be entrepreneurial, and we need to take some initiative with them" - Martin Waxman [1:03:57 - 1:04:18] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Martin Waxman Martin Waxman Communications | Website Martin Waxman | LinkedIn Digital Marketing Trends | LinkedIn Newsletter Generative AI for Digital Marketers | LinkedIn Learning Course Timestamped key moments from this episode (as generated by Fireflies.ai)

Zach interviews Martin Waxman, a LinkedIn Learning Instructor, Author, and Communications Expert with a specific interest in Generative AI. Martin began his career as a television writer and producer before diving more into the PR side of things after life threw him a curveball. Now, after decades in the professional space as both a professor and consultant, Martin teaches companies and individuals how to harness the power of AI from a marketing standpoint. Today, Martin and Zach talk about how GenAI can be harnessed and used for rapid growth, but it's not all sunshine and rainbows! They'll also dive into what should give us pause about this incredible tool. Join us for a great conversation about AI. Like, Subscribe, and Follow: YouTube: https://www.youtube.com/channel/UCAIUNkXmnAPgLWnqUDpUGAQ LinkedIn: https://www.linkedin.com/company/keyhole-software Twitter: @KeyholeSoftware Find even more Keyhole content on our website (https://keyholesoftware.com/). About Martin: Martin is a "digital/social media/communications guy" with roots in PR and the creative arts. He conducts AI research on the relationships between humans and machines, leads digital, social media and Generative AI training, and writes a popular newsletter, Digital Marketing Trends. Martin is also a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business, and associate director of the Future of Marketing Institute. He teaches digital strategy at McMaster University and speaks on AI and digital media at conferences and events across North America. Martin possess a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities. Martin on LinkedIn: https://www.linkedin.com/in/martinwaxman/ Digital Marketing Trends (newsletter): https://www.linkedin.com/pulse/does-ai-make-good-enough-your-default-state-mind-waxman-mcm-apr-lx4wc/ 

The truth is no one is an “expert” when it comes to AI. At least not yet. But some people, like Martin Waxman, have dove head first into the deep end of Artificial Intelligence and they're learning as fast as they can so we can copy their homework. In this discussion Martin shared with us the steps he takes to implement new tools in digital marketing, what big mistakes to avoid and we got creative about what we think the future of AI might look like. (it has something to do with cookbooks and magic!) He shared TONS of resources that we'll link here. If you have any questions you want to pop into the chat head over to YouTube or LinkedIn and ask away! Notes:10:41 How to pick good AI tools 16:46 Applying AI to large corporations 17:45 Steps to implement AI in marketing 18:10 Biggest mistake to avoid 30:20 The future of AI 40:33 Resources for learning AIIf you loved this episode you should check out this episode ChatGPT 101 With Dave BirssLinks:Connect With Martin On LinkedIn HereMartin's Course, Generative AI For Digital MarketersAI Tools:HyperWrite for marketing or communicationsBing Create for creating images from textPI appNewsletters:Ethan Mollick's newsletter - One Useful ThingMartin's Digital Marketing Trends NewsletterAxios HQEliezer YudkowskyFuture Of Marketing InstitutePodcast:Lex Fridman's PodcastBooks:Life 3.0 by Max TegmarkIf you enjoyed today's episode, please:1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today's episode.2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!3.) Leave a positive review (shameless, but someone's gotta say it right?!)4.) Subscribe for new episodes every Tuesday on your favorite podcast app. Connect with Kim over on the socials!Instagram + TikTok: @kimkaupeLinkedIn: https://www.linkedin.com/in/kimkaupe

Can you believe it's mid-December and another year is almost done? That can only mean one thing … it's time for our annual episode where we gaze into the proverbial communications crystal ball … OK, …

In this episode arc, we're going to focus on some specific trends and learnings that you can take with you going into 2022 in your marketing. This is a significant inflexion point in the evolution of the way we communicate, market, and sell. Things have changed a lot during the pandemic with a whole new virtual world open.  The things we thought to be the vehicles or tools of marketing distribution have changed.  What's getting attention? What is really cutting the scroll?  We break down 2 key things to focus on.  The categories of distribution of content marketing New examples to be inspired by that you won't find traditional marketing books because things are moving so fast. Take a listen. We are joined by 6 guest judges. Andrea Henry, founder of Henry business law. We have Darien Kovacs, founder of jelly marketing. We have Megan O'Neill, performance coach. We've got Martin Waxman, instructor at University of Toronto and PR expert. Mohit Rajhans, media commentator and founder of thinkstartAnd Rohini Mukherji, Vice President at narrative PR  If you're a return listener, please leave us a 5-star review? Thanks

On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.Continue Reading → The post Inside PR 551: The Future of the PR Industry appeared first on FIR Podcast Network.

On this episode 553 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.Continue Reading → The post Inside PR 553: The Future of the PR Industry appeared first on FIR Podcast Network.

In this podcast, I wanted to focus on how Martin Waxman identifies trends, keeps on top of trends and why he's decided to delve deeply into artificial intelligence (AI). I also wanted to get his take on what PR students and young practitioners needed to know and do to not only stay on top of AI-related issues, but to stay relevant in our ever-changing industry. Martin is a digital communications strategist who has shared his insights on AI in PR on a number of industry podcasts including Inside PR, at industry conferences for CPRS and PRSA, and in a TEDx Talk for Trinity Bellwoods. Martin is the president of a PR consultancy, teaches social media at a number of institutions, developed a LinkedIn Learning series and newsletter, leads social media workshops, conducts AI research and sits on the #AIinPR panel. --- Send in a voice message: https://podcasters.spotify.com/pod/show/andrea-tavchar/message

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting …

On this episode 553 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face.

The one where Ted interviews digital marketing strategist and professor, Martin Waxman.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/ Follow Martin Waxman:LinkedIn - https://www.linkedin.com/in/martinwaxman/LinkedIn Newsletter - https://www.linkedin.com/newsletters/digital-marketing-trends-6642894648903…Twitter - https://twitter.com/martinwaxmanAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.Continue Reading → The post IPR 550: The Plumbing of the Internet appeared first on FIR Podcast Network.

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.Continue Reading → The post IPR 550: The Plumbing of the Internet appeared first on FIR Podcast Network.

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s... Continue Reading → The post IPR 547: Favorite Tools for Comms Experts appeared first on FIR Podcast Network.

On this week's episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it's not about the tools. It's about whether or not you'll actually use them. It's... Continue Reading → The post IPR 547: Favorite Tools for Comms Experts appeared first on FIR Podcast Network.

On this week's episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.

On this week's episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, …

Welcome back to the

TikTok and Snapchat, Google’s antitrust lawsuit, AOC versus Zuckerberg, it seems like every day there’s a new factor that could change digital marketing, making it a moving target for brand marketers. With so much to stay up to date on, it can be hard to know where to focus your efforts. Luckily, our guest today lives and breathes the world of digital marketing.Martin Waxman is a digital and social media strategist who also teaches at the Schulich School of Business, Seneca College and McMaster University. And we’re going to talk about the shifting landscape of digital marketing. See acast.com/privacy for privacy and opt-out information.

“When you think of it the AI is just another intermediary that a marketer at their disposable…” Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof. Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller, the founder of three agencies, and an ex-journalist and ad copywriter. In this episode, we talk about Martin's professional background, how marketing has changed throughout the decades, how his AI research helps his marketing, what he recommends marketers should be learning to prepare for the future, and more. LinkedIn Learning free Digital Marketing Certificate/Learning Path: https://opportunity.linkedin.com/skills-for-in-demand-jobs Martin's Master's Thesis (at the top of the blog post summarizing it, you'll find a link to a PDF of the paper). Subscribe to his Digital Marketing Trends newsletter. Book on AI that Martin mentioned: You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place by Janelle Shane Connect with Martin on Twitter, LinkedIn, and at www.MartinWaxman.com. Connect with me at: KennySoto.com Send requests for specific topics to be covered to my Instagram! --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

Hey friends, it's time for another episode of the 4 AM Report – where we explore what's keeping marketers and business owners up at night!

In This Episode…This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more!Time Stamps● [01:10] Are you a coffee or tea drinker? ● [01:58] Can you give us a brief description of the different types of AI? ● [06:51] Was machine learning before AI? ● [10:09] What do you think is more beneficial for PR pros? ● [14:42] What are some ways AI can help PR pros?● [16:33] Were chatbots the beginning of PR pros understanding how to implement them?● [18:54] How do you see AI being implemented in PR and marketing?● [20:36] How can AI help with influencer marketing? ● [22:32] What is data bias?● [24:58] Do you think the next generation of PR pros will need to be data scientists, too?● [27:00] Should universities add AI to their curriculums?● [29:18] If you could create a personality for an AI what would it be?● [30:25] Final thoughts? People and Companies, We Mentioned in the Show● Learn more about Martin Waxman Communications ● Martin Waxman was our guest today.Episode Length: 31:44Thanks so much for tuning in. Join us again next week for another episode!Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

We chat with social media experts, Martin Waxman and Mary Pretotto, about how social media has shaped our world during this Covid-19 pandemic. We realize that irrespective of what happens going forward, no one can discount social media as a fad. 

Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just some one digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on today’s PR Tech Wednesdays video chat. We started with a passage from Arundahti Roy’s essay which appeared in the Financial… The post Best Digital Marketing Tools for 2020 with Linkedin Learning’s Martin Waxman appeared first on Eric Schwartzman.

It's another edition of the 4 AM Report, but instead of asking fellow marketers what keeps them up at night – we want to ask this:  Have you been having some hard chats with yourselves during this bizarrely uncertain (and frankly scary!) time?

In the world of communications and marketing, we have no option but to learn, adapt and apply new techniques and technologies. In PR, we've evolved into integrated communication practitioners, to better understand and integrate social and digital plays into our storytelling. Marketers needed to master new digital platforms to amplify campaigns and access greater metrics and data. Now, we face artificial intelligence. It will change, upend, and influence like nothing before it. Tune in as Martin Waxman, artificial intelligence researcher and McMaster MCM instructor delves into the world of AI and how marketing and communications practitioners must understand the basics of artificial intelligence in order to develop strategies on how to approach it.

Martin Waxman, CMO of Spin Sucks, Discusses the Human/AI agent relationship and why PR should care Apparently we are on a Spin Sucks “jag!” This week we are rounding out the theme by talking with Martin Waxman, CMO of Spin Sucks. Our last interview was with Spin Sucks founder Gini Dietrich. However, Martin and I didn’t necessarily talk about Spin Sucks. Since it is a professional development hub for PR and marketing professionals, you can imagine that the CMO of the organization would have something to say about the industry. Read the entire write-up at  https://www.veracityagency.com/podcast/martin-waxman/

On the pod this week: We're interviewing PR pro Martin Waxman to discuss the artificial intelligence and the future of the PR industry.

This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.Continue Reading → The post Inside PR 535 – Facebook’s PR Push appeared first on FIR Podcast Network.

This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.

About Today's Show Martin Waxman is professor at the Seneca Public Relations and Corporate Communications program at the Seneca School of Media.  Martin teaches PR, Social Media and Journalism. In this episode we discuss... 1.  The specifics of the Public Relations and Corporate Communications Program at Seneca College. 2. How social media is evolving and changing, and potentially re-tracing the origins of PR back to the 1920's. 3. The curious relationship between PR and Sigmund Freud. About Today's Guest, Professor Martin Waxman In addition to his role as professor at the Public Relations and Corporate Communications program at the Seneca School of Media, Martin teaches PR, Social Media and Journalism,  Martin also has online courses on Linda.com and LInkedin Learning.  He also runs his own Media firm, Martin Waxman Communications, and he’s got his own podcast, Inside PR.   You can reach Martin Waxman on Twitter @MartinWaxman   Seneca Campaign for Students Click the link for the Campaign for Students HERE. Available on iTunes #SenecaProud Podcast is now available on iTunes, which means it's available pretty much wherever you get your podcasts.  Here's the link.  https://itunes.apple.com/ca/podcast/senecaproud/id1448933774.  While you're there, please subscribe, give us a rating, and leave a comment.  It really helps get our podcast found. Thanks for listening!   Pat Perdue

we focus on a more professional side of social media, with Professor Martin Waxman, who teaches on the social media at Seneca College. He also owns his own PR firm and has several Lynda.com seminars on the subject as well. With so much experience, especially on the corporate or agency side, he is the perfect guest to advise students on how to navigate the world of social media in the professional landscape.

Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.

Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.Continue Reading → The post Inside PR 533: Be The Best You Can Be appeared first on FIR Podcast Network.

In this week's Ethical Voices interview, Martin Waxman, co-host of the Inside PR podcast discusses: How he and P&G responded to a campaign that happened during 9/11 What agencies should consider when writing off expenses during a crisis Third-party influencers and disclosure The best ethics advice he ever received

Martin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses.  Continue Reading → The post Backstage at Lynda.com appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo' social network.Continue Reading → The post Inside PR 510: People over data appeared first on FIR Podcast Network.

Gini Dietrich, Joseph Thornley and Martin Waxman talk about the dominance of Facebook and Google, their centrality as media platforms and the importance of maintaining the threat of legislative and regulatory action to ensure that they operate in the interest of the public as well as their shareholders.Continue Reading → The post That may not be remarkable, but that doesn’t mean it’s not important. appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley talk about transparency and disclosure. Wayne and Schuster anyone?Continue Reading → The post Forget the datum. We’ve got pizzum appeared first on FIR Podcast Network.

Tyler Brown, long-time communications exec at the Republican National Committee, shares his experiences and insights with Gini Dietrich, Martin Waxman and Joseph ThornleyContinue Reading → The post Inside PR 482: Political communications in the era of Donald Trump appeared first on FIR Podcast Network.

Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional.Continue Reading → The post IPR 478: Public Relations and Data Science appeared first on FIR Podcast Network.

Mary Meeker tells us about the Internet Trends that are shaping our world. Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business.Continue Reading → The post IPR477: The State of the Internet appeared first on FIR Podcast Network.

The NY Times is on Snapchat Discover. You’re probably not on Mastodon. But is that really important? Consolidation on the Internet. Facebook and augmented reality. Let’s go Inside PR. It’s just Martin Waxman and Joe Thornley this week. But we cover a lot of ground.Continue Reading → The post Inside PR 472: When good media go to the wrong place appeared first on FIR Podcast Network.

On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self's Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC's excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading → The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.

On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self’s Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading → The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.

Net neutrality. Fake news. Email etiquette. Gini Dietrich, Martin Waxman and Joe Thornley tackle these topics and more.Continue Reading → The post Inside PR 466: Email after dark appeared first on FIR Podcast Network.

Net neutrality. Fake news. Email etiquette. Gini Dietrich, Martin Waxman and Joe Thornley tackle these topics and more.Continue Reading → The post Inside PR 466: Email after dark appeared first on FIR Podcast Network.

Michael Smart joins Gini Dietrich and Martin Waxman at the PRSA International Conference for a discussion about media relations and promoting your podcast.Continue Reading → The post Inside PR 458: We go to the PRSA International Conference appeared first on FIR Podcast Network.

Michael Smart joins Gini Dietrich and Martin Waxman at the PRSA International Conference for a discussion about media relations and promoting your podcast.Continue Reading → The post Inside PR 458: We go to the PRSA International Conference appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley talk about Gini's approach to promoting content on Spin Sucks. Plus we discuss Blab's demise and Instagram stories.Continue Reading → The post Gini Dietrich knows how to promote content appeared first on FIR Podcast Network.

Social Geek Radio hosts Deb Evans, Founder Deb Evans Consulting, LLC and Jack Monson Director of Digital Strategy at Qiigo invited a long time social media friend, Martin Waxman to join them. Martin is a blogger, speaker, and a fellow podcaster on Inside PR. Deb and Jack open Social Geek Radio with a GeekItOut tip on LinkedIn Profinder which is a new professional service on LinkedIn. If you are a LinkedIn user and searching for professional services, visit www.linkedin.com/profinder to learn more.  Deb and Jack discuss live video, traditional PR and how to use Facebook Groups and the hot social platform today, Pokemon Go! 

Martin Waxman, of Martin Waxman Communications in Toronto, enjoys talking about the Social Media Barometer. It is his perspective on some of the trends and pressure points facing the PR/marketing profession. It also provides a forecast on how to put things into a context that makes sense for communicators. In this interview, Martin provides three (ok, it is really four) ways for organizations to effectively engage their communities. For more information about Martin visit www.martinwaxman.com

In this Best Of 2015 Edition featuring our Think Like A Journalist Scenario: Eric Enge, Peg Fitzpatrick, Brian Honigman, Cara Jones, Martin Waxman, Andy Crestodina, and Diane Crompton share their strategies to help a financially troubled company.     See the show notes.  

Martin Waxman shares public relations tips and how to build brand newsrooms. Plus, what's Zen got to do with it? And, why your development must start with the small screen. Learn the 3 Ps for Success. ThinkLikeAJournalist.com See the show notes.

Martin Waxman of Martin Waxman Communications talks to Peggy Anne Salz and Shahab Zargari about how to publish, produce and share dazzling stories in and for the mobile space.

Ever wonder why your company news fails to generate buzz? Martin Waxman, social media, content marketing and communications strategist at Martin Waxman Communications, points out you can achieve more if you adopt the model of a ‘newsroom’ to publish, produce and share dazzling brand stories. The post Why Marketers Need To Think More Like Newsrooms appeared first on Mobile Presence

Welcome to episode #039 of The Crisis Intelligence Podcast, with Melissa Agnes and Martin Waxman. The digital landscape continues to evolve, but it has also been mainstream long enough that it has begun to settle as well. For example, the way in which we navigate online has become customary enough that we can begin to understand behavioral trends. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis. In this episode of The Crisis Intelligence Podcast, Martin Waxman and I discuss 5 new digital trends that impact your organization’s reputation and that need to be incorporated into your communications strategies, including your crisis communications. These five trends include: Online search: Martin and I get down and dirty about online search. Why? Because 93% of online activity begins within a search engine. So what does this mean for your reputation and how can you use this to your advantage, especially when Google keeps changing their algorithms? You’ll discover key takeaways and insights within this episode. Mobile technology: We discuss the impact that mobile has on your reputation, as well as the risks that mobile technology leaves your organization vulnerable to – many of which you may not even be aware of… yet. The new generational gap: Studies show that different generations use the digital landscape differently. Understanding who your stakeholders are and how they use technology (from the search engines to mobile to social media) will help you better communicate to and with them in a crisis. The face of new media: We look at the different social media channels as different types of media outlets and discuss how to use these differences to build your communications strategy. The fact is that every organization has the opportunity to position themselves as a new media company / channel – which, as you can imagine, offers a ton of crisis management opportunities. Entertainment: Attention spans are getting shorter and shorter. Meanwhile, the digital noise gets louder and louder. This means that you need to continue to find new and engaging ways to captivate your audiences if you want to position yourself and remain at the forefront. It’s a fun listen that touches on so many important areas of your digital communications and reputation management. Enjoy! Get connected! Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm.   Learn more about Martin WaxmanVisit Martin’s websiteFollow Martin on Twitter: @MartinWaxmanConnect with Martin on FacebookCheck out Martin’s podcast: Inside PR This post, TCIP #039 - 5 Digital Trends That Impact Your Online Reputation with Martin Waxman, originally appeared on melissaagnes.com.

Ideas are not cheap On todays episode we have the wonderfully talented Michelle Tripp on to talk about how to market your product. Michelle's number one rule? Have a plan! A great line from the movie One Crazy Summer — "Without plan there is no attack, without attack there's no victory!"Michelle comes on today to talk about having a plan and the three tiers of them: • Objectives • Strategies • TacticsMichelle goes on to talk about how to tailor your message for the appropriate platform, and to not be cheap on social media. You need to share high value content. It's not about just spewing garbage (where have we heard that before? Oh right! Martin Waxman from episode 22 said the exact same thing. Two professionals are now telling the audience the same thing. It can't be a coincidence. It's true - share good, quality content. Michelle brings a lot of knowledge to the game, and I'm very excited to see her presentation at the SXSW V2V event this coming summer.Links Mentioned During the Show: Michelle's Twitter PageMichelle's LinkedIn PageReyes GlobalFor more information check out Appitalize On Your Idea.

Martin Waxman is a social media, content marketing and communications strategist and teaches digital strategy at University of Toronto SCS. He's also the co-founder of three PR agencies and president of Martin Waxman Communications.  Today on Digital Marketing Radio we discuss the following: What is New PR? How has content marketing changed over the past few years? What is the ‘zen’ of content marketing? Is there a difference between content marketing and new PR? How do you communicate effectively in a crisis? The United Breaks Guitars case study The importance of adopting the publishing mindset Why "do a news release" is the easy answer Why your posts have to really engage people on Facebook Why you need to start thinking of Facebook as a paid channel Why some PR agencies haven't changed Why PRs need to become better visual story tellers Why community management is a fantastic model for PR You need to do 'scripted improv' Why bloggers are their own form of media Why 'beige' companies may not have a future Why one or two ill-timed tweets can cause a crisis As discussed - the "United Breaks Guitars" video Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Evernote [Note taking app] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Travel apps [Replacing guide books] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Never be complacent. We've learned in the past 5/8 years how much the world has changed, and how much it continues to change. Think of ourselves as scientists. Test things out and try to see what works then be prepared to adapt. Embrace the next great thing that comes along that helps us achieve our goals.

Content is King!In today's episode I have on Martin Waxman, digital communications and strategist.  Martin and I discuss one of the biggest parts of Appitalize, marketing.  More specifically, content.  Martin explains how content is such a big thing when it comes to any company.  Content isn't just blog posts, it's also pictures, videos, white papers, etc.  Martin gives some great examples of how and where to post your information.  Using tools like Slide Share, writing an ebook, and making videos are all things that don't take a lot of time but allow you to reuse content to get yourself the marketing boost you may be looking for.  Worried about how to create content? Listen to Martin's interviewListen to the whole thing the jump.Links Mentioned During the Show:Martin's Home PageMartin's Twitter accountFor more information check out Appitalize On Your Idea.

This week, Young PR Pros welcomes new listeners from the FIR podcast network. For our regular listeners you don't need to change anything, you will still continue to receive new weekly episodes through iTunes or Stitcher. For those who don't know, the FIR podcast network, run by internationally acclaimed communicators Neville Hobson and Shel Holtz, is a collection of business podcasts on niche topics that appeal to communicators in different countries around the world. The anchor show, For Immediate Release: The Hobson and Holtz Report, is the longest running communications podcast, broadcasting business and communications advice for more than a decade. In 2013, Hobson and Holtz expanded their podcast and created a network of a dozen shows, including the popular Canadian social media podcast Inside PR, hosted by Martin Waxman, Gini Dietrich and Joseph Thornley. For our first episode on the podcast network, we discuss the definition of the word spin. Some people see this as a four-letter bad word and want it eliminated from our vocabulary. Others see it as a flexible word with the opportunity to bend and change - or spin if you will - the definition. Hosts, Kristine D'Arbelles and Julia Kent bring in two experts to weigh in on this debate. The first is Elizabeth Gray-Smith, Social Columnist at iPolitics. We caught up with her earlier this year at the uOPRA Let's Grow Together conference and asked her how she felt about the word spin - spoiler, she doesn't think spin needs to be a four-letter bad word. The second expert is Gini Dietrich, CEO of Arment Dietrich and who is no stranger to the podcast, offers her view on the word spin. If you know Gini at all, you can guess what her opinion was. Here is a hint, she runs a blog called Spin Sucks. As our hosts easily discover, there is no easy right answer. The good news is that having this conversation is important to making our industry a better place. We have come far from the days of Mad Men, but there is still more work to do. So what can young professionals do today? Be curious and ask questions. Don't be afraid to stand up to your boss if you are uncomfortable with the task they have given you. Remember, no one gets fired for asking a question. Sometimes that is all it takes, one curious person asking the right question. What do you think? Do you think we can change the definition? Or should we get rid of the word? Or do you have another solution? We want to hear from you. Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinedarbell, or @kentjulia.

Gini Dietrich is the founder and CEO ofArment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-host of the Marketing in the Round podcast andInside PR podcast. She's also the co-author of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) and author of Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech). Talking about networking, public relations, blogging, and much more. NBN22 Show Notes Join the NBN Club today. Listen to episode 22 in iTunes or Stitcher. Get your free audio book by visiting Audible.com! Do it now and support this show please. Thanks to Clark Buckner for his audio comment. Leave your own networking tip, comment or question. Record one now. Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. On forgetting to hit the record button in podcasting. SpinSucks is about unleashing our secret weapon of restoring trust. Meme on Facebook. It's about presenting ourselves in an open and honest way. NBN6 with Mark Schaefer. Listen to this. Should businesses use their logo for Twitter? People buy from people, they don't buy from organizations, logos, or brands. You can't build a relationship with a logo. It's not about what we say the brand is, it's about what our customers say it is. How to use press releases. How it's easier today to build relationships with journalists. Add the author's Twitter handle when you share their articles. Gini kept a spreadsheet of people she would promote on #followfriday. It's all about the Google juice! It's less about the optimization and the SEO, and more about the content you're creating for the human beings who consume it. Should you have comments on on your blog? The Lies PR Firms Tell (see the comments) Mitch Joel, “You don't have community, until the people who are commenting are talking to one another.” How do I help (my readers) have conversations with one another? Key lessons about blogging since Sept 2006. Google+ is Not Dead, Long Live Google+  StumbleUpon Write a letter to your future self. Inside PR Podcast with Gini, Joseph Thornley, and Martin Waxman. On podcasting over radio. LinkedIn training from Dave. App Recommendation: Kindle. Book Recommendation: Once We Were Brothers. Contact Gini: spinsucks.com. Please leave a review in iTunes or Stitcher Radio. Every review is sincerely appreciated. You can subscribe to the show by RSS, email, or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) byspinningmerkaba. Thanks for listening. You rock!

From my live BTR discussion with Martin Waxman of Palette PR and the "Inside PR" podcast.  We focused on how PR techniques can be useful for Regular Folks, not just big companies, major celebrities, politicians and religious leaders; some are, for example, useful in job hunting (which I'm trying to do), and promoting podcasts (which you may have noticed I'm also trying to accomplish).Bottom line it's about (1) building relationships with the media, and (2) your story -- determining what it is, how best to explain it to reporters et. al., and why it's news.  Martin seemed to think my show having listeners in 80 countries or so (assuming I'm understanding Google Analytics) is news.  He gave me some pointers for dealing with local newspaper reporters, and possibly radio.  And I made some excellent points about web page SEO, newspaper writing, and press releases, doncha think?We also talked about: Social Media Releases; Shel Holtz' recent helpful blogpost on that topic; Todd Defren's design of the format; Canada Newswire and PR Newswire, that distribute them; being patient with reporters, especially about deadlines; and the importance of research, followups and thinking long-term.Takeaways: Building relationships, and knowing why your story is a story.  And I really oughta work harder at promoting my podcasts.Thanks, Martin, for devoting a half-hour of your Sunday to this important topic.And I have listeners in 88 cities, in 19 countries.  Oops.Theme: "Hot Swing" from Kevin MacLeod.

From my live BTR discussion with Martin Waxman of Palette PR and the "Inside PR" podcast.  We focused on how PR techniques can be useful for Regular Folks, not just big companies, major celebrities, politicians and religious leaders; some are, for example, useful in job hunting (which I'm trying to do), and promoting podcasts (which you may have noticed I'm also trying to accomplish).Bottom line it's about (1) building relationships with the media, and (2) your story -- determining what it is, how best to explain it to reporters et. al., and why it's news.  Martin seemed to think my show having listeners in 80 countries or so (assuming I'm understanding Google Analytics) is news.  He gave me some pointers for dealing with local newspaper reporters, and possibly radio.  And I made some excellent points about web page SEO, newspaper writing, and press releases, doncha think?We also talked about: Social Media Releases; Shel Holtz' recent helpful blogpost on that topic; Todd Defren's design of the format; Canada Newswire and PR Newswire, that distribute them; being patient with reporters, especially about deadlines; and the importance of research, followups and thinking long-term.Takeaways: Building relationships, and knowing why your story is a story.  And I really oughta work harder at promoting my podcasts.Thanks, Martin, for devoting a half-hour of your Sunday to this important topic.And I have listeners in 88 cities, in 19 countries.  Oops.Theme: "Hot Swing" from Kevin MacLeod.

A round table of PR and non-PR podcasters, discussing how podcasters in general can benefit from PR; both techniques and knowledge, and participation in projects to benefit PR clients. Including:Terry Fallis, David Jones and Martin Waxman from "Inside PR," andShel Holtz and Neville Hobson from "For Immediate Release: the Hobson & Holtz Report"Forgot I'd mentioned Shel's Webinar thingie, "Tactical Transparency," related to the book, I see.Thanks to everyone for participating.  It's not that bad for my first effort at a live show!Theme "Hot Swing" and incidental music from Kevin MacLeod.End music from Natalie Brown, "Around the World."

A round table of PR and non-PR podcasters, discussing how podcasters in general can benefit from PR; both techniques and knowledge, and participation in projects to benefit PR clients. Including:Terry Fallis, David Jones and Martin Waxman from "Inside PR," andShel Holtz and Neville Hobson from "For Immediate Release: the Hobson & Holtz Report"Forgot I'd mentioned Shel's Webinar thingie, "Tactical Transparency," related to the book, I see.Thanks to everyone for participating.  It's not that bad for my first effort at a live show!Theme "Hot Swing" and incidental music from Kevin MacLeod.End music from Natalie Brown, "Around the World."