Podcasts about Sysomos

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in New York City right in the shadow of the Empire State Building. 

My guest today is Erica Jenkins! She has over 30,000 hours in B2B Enterprise SaaS, heading up Product, UX, and GTM teams for 15 years from startup to scale over $100 million on a global MarTech platform, which gives me a different perspective on technology. In 2009, Erica co-founded Expion, a bootstrapped social media management SaaS platform that enabled B2C brands to engage and measure their paid, earned, and owned marketing campaigns. Sysomos, a market leader in social listening, acquired Expion in 2015. I spearheaded the repackaging of the combined platform to bring 3 new solutions to market, which was again acquired in 2018 by Meltwater. From 2018 to 2021, the marketing of SaaS product lines generated 200% revenue growth. In 2021, Erica was recruited by Crayon's founder and CEO after their Series B round to transform the product and engineering organization to shift into a PLG motion. Here's what we talked about: 00:00 - Intro 0:13 - Product value and go-to-market messaging in B2B 3:22 - Marketing strategies for B2B companies 8:06 - Product value and marketing messaging 14:56 - Building trust with clients through active listening and product value 19:51 - Marketing strategies and tactics 27:57 - Marketing strategies and content consumption preferences 32:09 - B2B marketing and understanding customer needs 39:18 - Startup advice, consulting, and future plans Connect with Jessica: https://www.linkedin.com/in/erica-jenkins/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

David Berkowitz is a serial marketer and has woven his experience as an employee, freelancer, and business owner into a successful career. In this episode, we talk about how David: Pivoted from cookie-cutter roles and was able to harness his experiences to create custom rolesContinually flexed his skills in fresh waysUsed his experience as a consumer and end-user to reverse engineer what marketers need to know Used a journalistic eye to keep his take on trends realistic and actionableAppreciates the importance of mentors, leadership, PR, and communications professionalsBelieves marketers need marketers and why he started the Serial Marketer CommunityUsed his strengths and intuition to refresh his career continuallyEpisode Guest: David Berkowitz founded the Serial Marketers community and the FOAF network for fraction-of-a-fractional CXO consultants. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in midtown Manhattan with one daughter and two cats.Show notes: Serial Marketer CommunityFollow David Berkowitz on LinkedInFraction of a Fraction www.foaf.proThanks to Aaron Strout, CMO of Real Chemistry, for the episode title. Jill Griffin is on a mission to improve life in the workplace. Her executive coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. She works with individuals, teams, and organizations to create cultures that allow leaders to increase performance while maintaining their well-being. Visit JillGriffinCoaching.com for more details on: 1:1 Career Strategy and Executive Coaching CEO Advising and Consulting Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Grab an individual Strengths & Strategy Session with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration.

  The uber-networker David Berkowitz answers our burning questions about search marketing and where it's headed. Learn why paid search advertising is growing so quickly (hint: the proliferation of small screens is a factor). And what marketers should be doing to maximize this powerful tool. David has been predicting trends in this field long before most of us, and in this episode, he gives us the skinny. About our Guest: David Berkowitz is the SVP of Corporate Marketing & Communications at Mediaocean, the mission-critical platform for omnichannel advertising. Prior roles include leading marketing and strategy for video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally. David also founded and runs the 3,000-member Serial Marketers community. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally. Video, Show Notes & Links: https://beyondsocialmediashow.com/341 Connect with the show on social media Subscribe to the weekly eNewsletter

Episode with David Berkowitz (Serial Marketers, Marketing Leader) debating the worth of newsletters in today's world. David Berkowitz David Berkowitz is the principal of Serial Marketer where he generates demand for technology firms and agencies. Prior roles include running marketing for video production marketplace Storyhunter, leading the strategy practice at social listening firm Sysomos, serving as chief marketing officer of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i. Throughout his career, he has been a trusted advisor to world-class brands such as Apple, Coca-Cola, Estee Lauder, Kraft, Johnson & Johnson, Merck, NBC, Oscar Mayer, Porsche, Smirnoff, and Visa. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at 350 events globally. Beyond consulting, he publishes the Serial Marketer Weekly newsletter and runs the Serial Marketers community.

Digital marketing can help anyone achieve their business objectives. This is especially true when you can mix your digital marketing initiatives with the right marketing tools to create efficiencies, capture data and increase revenue.On Episode 5, the Tableside crew explores the origins of the Negroni, talk about chimps and discuss choosing the right marketing tools and tech stack to help meet your marketing goals.Special thanks to:Thomas Thomas for the theme music.ZGM Modern Marketing Partners... because we work there.Tools discussed:SalesforceHubSpotMailchimpSysomosWordpressRivalIQSprout SocialFigmaand more...

Saeideh Fard, Chief Financial Officer at Tulip I chat with Saei about: Her journey into tech starting at PwC with stops at Sysomos, MarketWired, and Travel Edge prior to joining Tulip. Tulip — what the company does and what it's all about. Tulip's sales process the most indicative KPIs and metrics of the business. Best practises from a systems integration (or separation) perspective that people should be thinking about for M&A processes. The biggest misconception about the finance function within a technology company. We close things off with a quickfire round: Your go to online resource for all things startup finance related Your favourite productivity hack Tech jargon that makes you cringe The best advice you've received One thing you don't leave the office before finishing --- Send in a voice message: https://anchor.fm/backbone/message

“For fast-growing companies, marketing powered by storytelling is a recipe for marketing success.” — Mark Evans In this podcast session, I had the opportunity to speak with Mark Evans about brand storytelling, which is the topic of his latest book Marketing Spark. Specifically, how marketers and business leaders can ignite their marketing by embracing the power of storytelling to produce better results. For those not familiar with Mark, he is a marketing consultant, entrepreneur, and writer who has been telling stories for more than 25 years. He makes marketing work for fast-growing companies...and for companies that are looking to grow faster. Mark has helped more than 100 companies with marketing that accelerated their growth. Before starting his business, ME Consulting, in 2008, Mark was an award-winning technology journalist with the National Post, Globe & Mail, Bloomberg News and South China Post. At the height of the dot-com boom (in hindsight, not the best timing!), he co-founded a startup, Blanketware, that plunged Mark head-first into the world of entrepreneurship. With a passion and fascination for startups, Mark went on to work for three of them: b5media, PlanetEye and Sysomos. Mark writes a blog (www.markevans.ca/blog) about marketing and produces one of Canada’s most popular newsletters for entrepreneurs and marketers. He speaks frequently and offers workshops about marketing strategy, messaging and storytelling. When Mark manages to tear himself away from the keyboard, he is an avid ice hockey and tennis player, craft beer aficionado and intrepid traveller. Mark, his wife, Pamela, their three children and their dog Max, live in Toronto, Canada. Enjoy!   Show Links   Connect with Mark on LinkedIn | Twitter | Facebook Mark Evan’s Website Significant Objects experiment   Recommended Links   [VIDEO] The magical science of storytelling | David JP Phillips | TEDxStockholm [INFOGRAPHIC] The 2018 state of attention   Books Mentioned   [BOOK] Marketing Spark: How Entrepreneurs Can Ignite Their Marketing and Embrace the Power of Brand Storytelling (Amazon.ca 2018) [BOOK] Marketing Spark: How Entrepreneurs Can Ignite Their Marketing and Embrace the Power of Brand Storytelling (Amazon.com 2018)   People Mentioned   John Collins, Director of Content at Intercom Tara Hunt, CEO of Truly Social Amber Naslund, Sr. Content Marketing Evangelist at LinkedIn

Join me as David Berkowitz (360i, MRY, Sysomos, Serial Marketer) shares the early days of social media, building 360i, and launching the Serial Marketer blog and community. For more inspiration from David: Website: https://serialmarketer.net/ Community: https://serialmarketers.net/ Newsletter: https://serialmarketer.net/subscribe/ Linkedin: https://www.linkedin.com/company/serial-marketer/ Twitter: https://twitter.com/dberkowitz

In this episode of the Social Selling and Tech Product Review Supplement, Bill Banham and Andrew Jenkins take a look at Sysomos - a unified, insights-driven social platform empowering marketers and sales teams to search, discover, listen, publish, engage, and analyze across earned, owned, and paid media.

Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations?  With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy. Imagine having a real-time "magic pitchfork" that finds the most valuable nuggets of information to match your business objectives.  In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with social listening maven, David Berkowitz, Chief Strategy Officer at Sysomos.     About our guest David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative.  Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally. What you will learn: Why is social listening vital for crafting a business story? What are the core challenges marketers are facing today when researching their customer segments? How visual storytelling plays out into social listening? 2 examples of successful social listening done right 3 basic social listening tips you can apply to your business today Read our episode's blog post about this topic on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Looking for a custom Visual Storytelling workshop around your product/service? Learn more and schedule a FREE conversation.

David Ryan Polgar and Joe Leonardo discuss the future of the internet and how we should act online. This episode was recorded LIVE at The PIT Theater's Sketch Fest in NYC and is brought to you by Firefox. GUESTS ARE: Tracy Chou is an entrepreneur, software engineer, and diversity advocate. She is currently exploring and advising a range of new projects across the startup world, civic tech and engagement, and diversity activism. Alexandra (Alex) Ossola is the features editor at Futurism, a website dedicated to the science that will shape the future. Before that, she was a freelance science journalist specializing in biotech, medicine, and the environment. She received her masters at New York University’s Science, Health, and Environmental Reporting Program (SHERP) and her bachelor’s at Hamilton College. David Berkowitz is the chief strategy officer of Sysomos, the insights-driven social platform. His previous roles include serving as chief marketing officer at Publicis Groupe agency MRY and vice president of emerging media at Dentsu agency 360i. Mr. Berkowitz has contributed more than 500 columns to outlets such as Advertising Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally. FUNNY AS TECH FunnyAsTech.com Twitter: https://twitter.com/FunnyAsTech https://www.instagram.com/FunnyAsTech/ https://twitter.com/TechEthicist Instagram: https://twitter.com/ImJoeLeonardo Facebook: https://www.facebook.com/FunnyAsTech/ Soundcloud: https://soundcloud.com/user-328735920 Signup to our monthly mailing list: http://eepurl.com/dgokyz NEW EPISODES EVERY MONDAY Twitter: https://twitter.com/Firefox

Twitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel.Continue Reading → The post Inside PR 473: Yik has Yakked appeared first on FIR Podcast Network.

Special Guest: Roy Jacques The European Managing Director for Sysomos, Roy has been leading Sysomos in Europe for the last five years. Sysomos is a social intelligence company focused on driving insights to action and working predominantly with marketeers and digital marketing agencies. Join us as we talk about the social media marketing complexity for global organisations and what these organisations need to do to ensure they are using social media across the world to best effect. Host: Jo Dodds

“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people — both internally and externally — now have on brands. Before Amber joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with her about the role that company culture and social intelligence plays on building brands today. About Amber Naslund Amber is the SVP Marketing for Sysomos, a global leader in social intelligence. She’s a dynamic communications strategist with deep experience with and passion for the emergence of social business. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion-dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands. As an entrepreneur and executive, she has advised Fortune 500 companies – like L’Oreal, American Express, AMD, Dell, Avaya, CDW, Kraft Foods and Coca-Cola – as well as their executives on social business strategy and new workforce culture. Amber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on corporate culture, social business, and communication at industry conferences and private events every year. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Mary Tamaki-Green gave us a shout on Twitter about our recent episode focused on employee engagement featuring Siegel+Gale’s Thom Wyatt. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping and services tabs for easy discovery. Facebook also announced new commenting features including saved replies and reply privately. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Facebook is turning Pages into an online mall (Mashable) Don’t forget to register for the upcoming Social Brand Forum! Learn more and register now. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Amber Naslund of Sysomos. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

Shannon Paul, VP of Social Media at Fifth Third Bank, stops by the Content Pros Podcast today to discuss the challenges of digital marketing in a regulated environment and the best ways to collaborate with legal and compliance staff to create great content. Special thanks to our sponsors: ·       ProofHQ ·       InboundWriter ·       Oracle Marketing Cloud ·       Sysomos   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

More than ever, businesses, especially big B2B companies, need to create content. And they're trying to find creative and interesting ways to create that content, oftentimes tapping into the knowledge of their own employees.   The problem they encounter is that the engineer or the artist or whoever holds the knowledge is not interested in writing a blog post or shooting a video for the company marketing efforts.   Instead of relying on them, worry about getting the content first, and worry about the format second.   Get the information out of the person's head however you can and then take that information to create content on your own.    There's a company called Backbone Media that got people on the phone and interviewed them about 2015 trends. They then took those telephone interviews and created blog posts and videos out of them. This way, the people being interviewed didn't have to worry about writing anything or sending any tweets. All they had to do was get on the phone and talk for a couple minutes.    Another example of this idea is what we do here with the Jay Today show. We create 8 pieces of content out of the Jay Today show, and I outlined our process on the Convince & Convert blog last week: http://www.convinceandconvert.com/content-marketing/how-to-make-8-pieces-of-content-from-1-piece-of-content/   SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Amber Naslund (ambercadabra), co-author of The NOW Revolution, now works at Sysomos, and will be the co-host of a new podcast that we're launching called Content Pros. Stay tuned for the launch of that in January!   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

The Social Network Show welcomes Co-host Deirdre Breakenridge and her guest, Melissa Agnes to the November 24, 2014 episode. If you own or manage a company, this is a very important show to listen to. Melissa Agnes, President and co-founder of Agnes + Day Inc. shares information on crisis realities and how to manage them. In the age of social communications and the public being more vocal than ever, companies need to know how to handle issues and crises that can have short term and long term effects on their brand and their bottom line. In this episode of The Social Network Show you will hear the following points: The difference between an issue and a crisis for a company Examples of how well known companies have handled issues and crises How companies can learn to make the age of social communication work for them How companies can use every platform in media to communicate with their customers, clients, fans... How companies can respond to a crisis and where to respond The importance of "fact checking" in an age of misinformation The importance of planning a response to issues and crises and how to plan for them Melissa Agnes, President and co-founder of Agnes + Day Inc., has developed an international reputation for crisis management, planning and training by helping large global brands prevent and manage a wide range of corporate issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, the public and private sectors and many others. Fluent in English and French, Melissa is an international and sought-after crisis management speaker and guest-lecturer. She has spoken to organizations and audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defence, Ministries of Health, Oil and Gas Associations, CPRS and other non-profit associations, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. Melissa is a regular guest on Montreal's leading morning radio talk show, CJAD, where she is referred to as “the official crisis manager of the Tommy Schnurmacher show”. She has been interviewed and published about in publications including VIBE Magazine, USA Today, Tech News World and more. Melissa is the editor of the highly acclaimed Crisis Intelligence Blog, and the host of the internationally recognized Crisis Intelligence Podcast. Published regularly and followed by different government agencies and Fortune companies alike, the blog and podcast provide insights to help organizations manage issues and crises in today's connected and real-time world. Melissa was named by CyberAlert as one of “the 30 top most influential bloggers in public relations”; and her blog was ranked sixth of the “60 of the best Public Relations blogs in the world” by Inkybee. Melissa has published numerous articles and white papers in trade journals including The Non-Profit Digest and Communications World, and is the author of two self-published ebooks: “The Corporate Guide to Leveraging and Managing Twitter in a Crisis” “The Social Media Crisis Management Toolkit” You can find out more about Melissa on her website  Today's co-host Deirdre Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at organizations including the Academy of Nutrition and Dietetics, Empire Today, JVC, Marketwired, and Sysomos.Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,” “PR 2.0, Ne...