The HomeCare Magazine Podcast

If you're running a homecare agency, marketing may be the last thing on your mind—You have to deal with staffing issues, compliance problems, and billing headaches. But marketing your company is the first step to growing your company—and possibly mitigating some staffing issues. But what's the right way to do it? Chris Zayid, founder of Affinity Senior Care and Empire Home Care Consulting, joins the podcast to answer just that question.

Intus Care, a healthtech company conceived in 2019 by a group of Brown University undergraduate students passionate about improving geriatric care through the use of predictive analytics, launched a platform specializing in PACE and Medicare-Medicaid integrated program quality management. The company also recently completed a $3.1 million funding round. Co-founders Robbie Felton, CEO, and Evan Jackson, COO, join the podcast to tell us more about the company and their vision for the future.

DMEScripts formed in late 2021 with a mission to increase e-prescribe in the durable medical equipment industry. The American Association for Homecare (AAHomecare), VGM & Associates, Ltd., AdaptHealth, LLC., Apria Healthcare Group LLC, Lincare Inc. and Rotech Healthcare Inc., joined to form the independent company. Dan Starck, CEO of Apria, and Ken Hodel, VP of Business Development for DMEScripts, join the podcast to talk about the partnership, the need for e-prescribe in the industry, and more.

Somewhere around 77% of adults 50 and older want to remain in their homes for the long term. But, recent research has found that as baby boomers age, they have more comorbidities than previous generations at comparable ages. With the pandemic driving a telehealth and care in the home revolution, more health systems and home health agencies are turning to remote patient monitoring as a way to keep patients safe at home. Gary Manning, Senior Vice President and General Manager, Healthcare at physIQ, a provider of digital medicine joins the podcast today to discuss the hospital at home model and why the future is here now.

The Centers for Medicare & Medicaid Services requires accreditation for Medicare-participating home medical equipment and home health suppliers. Sandra Canally is the founder and CEO of The Compliance Team (TCT), a nationally recognized health care accreditation organization that is CMS deemed for multiple areas of your business. Canally joins the podcast to talk about the accreditation process and some of the exciting things happening for the organization.

Dr. Julian Harris, chairman and CEO of ConcertoCare, a tech-enabled, value-based provider of at-home, comprehensive care for seniors and other adults with unmet health and social needs, joins the podcast today to discuss why the social aspects of health matter, and how to better care for seniors with unmet social needs.

Barry Dean is a Grammy-nominated song writer, but also a father to Katherine, who lives with cerebral palsy and is a mobility user. He and his brother Jered set out to change the mobility industry with the invention of LUCI, a smart technology attachment for power wheelchairs that is helping to increase safety. He joins the podcast to share a company and tech update, as well as discuss some of the trends he's seeing in the mobility space.

Mike Bankowski Founder, Owner and President of Prosperous Home Health and Prosperous Robotics joins the podcast today to share an update about his invention—ROSE, a robotic walker that can help prevent falls—the company, and some thoughts on the homecare industry as a whole.

AAHomecare President & CEO Tom Ryan, and Senior VP of Public Policy Jay Witter join the podcast to share a few of the legislative and regulatory items home medical equipment providers should be looking for in 2022.

Dr. Greg Sheff, interim segment president of home solutions for Humana, joins the podcast to share what's new and next in the home health space. Sponsored by the Accreditation Commission for Health Care (ACHC).

The Founder and CEO of Honor, Seth Sternberg, joins the podcast to share how the company is growing to meet the needs of the senior population, and where homecare is headed next.

Dr. Kurt Merkelz, the senior vice president and chief medical officer for Compassus, joins the podcast to share some insights on better medication management for your home health and hospice clients. Merkelz is scheduled to present his findings on the topic at AMDA – The Society for Post-Acute and Long-Term Care Medicine's PALTC22 conference in March during his session “Beyond Deprescribing: Effective Medication Management Strategies with Measurable Impacts on Safety and Quality of Life.”

Lisa Wells has a 20-plus-year career in the home medical equipment industry, leading the charge on digital marketing and branding. She joins the podcast to share how you can better manage your brand, create buzz, and more. Sources mentioned in this episode: HomeCare Magazine article: https://www.homecaremag.com/november-2019/marketing-people-disabilities Office of Disability Rights People First Language: https://odr.dc.gov/page/people-first-language United Spinal, Disability Etiquette: https://www.unitedspinal.org/pdf/DisabilityEtiquette.pdf

Calvin McDaniel, NAHC's director of government affairs for home health interests, and Davis Baird, NAHC's director of government affairs for hospice, join the podcast to discuss legislation and regulatory concerns of the moment. We discuss the HEAT Act, the Choose Home Care Act, the Expanding Access to Palliative Care Act, the Better Care Better Jobs Act, recent CMS rule making and more.

On this episode of the HomeCare Podcast, Melissa Kozak, CEO and co-founder of Citus Health, talks about patient and workforce engagement, care collaboration, interoperability and more.

Founded in 1996 by Ron and Sharon D'Aquila, family-owned homecare agency Assisted Living Services, Inc. provides quality care to residents across Connecticut to allow them to age in place. The agency created its unique award-winning CarePlus program that blends personal care with technological safety and monitoring devices from sister company Assisted Living Technologies, Inc., which focuses on technologies that promote independence safety, and improved quality of life for elderly and individuals with special needs living in private homes and community-based settings. ALS's Chief Operating Officer, Mario D'Aquila, joins us today to talk about how the company managed recruiting and retention during the pandemic, and to share more about keeping seniors safe at home.

Tim Rutti, former president and owner of Phoenix, Arizona-based Valley Medical Supplies, joins us for our 25th episode. In early 2021, Rutti sold Valley Medical Supplies to Copper Star Home Medical, which is under the umbrella of Caddis Capital Management. Caddis oversees four HME companies across the Southwest. Rutti is now the Regional Retail Marketing Director for Caddis. Listen as he shares insights from the sell side of an acquisition.

Crystal Franz is the newly appointed CEO of HomeWell Care Services. HomeWell is one of the nation's premier providers of in-home care providers franchised by HomeWell Franchising Inc. Originally founded by a caregiver, the company's passion is to help others. Franz brings more than 15 years of franchising experience to her new role. She joined the company in July 2018 as the vice president of brand strategy, marketing and communications. In her new role, she will lead the executive leadership team at HomeWell in their mission to accelerate the company's growth. In this episode she shares some of that mission with us.

Ty Bello, president of Team@Work, joins the podcast in this episode to talk about building your sales strategy and how the pandemic has changed the sales process.

In this episode, Karina Tama-Rutigliano, CEO and founder of Seniors Care Clicks joins the show. Senior Care Clicks is a digital marketing agency that focuses in the senior care industry, providing services to homecare agencies, nursing homes, assisted living facilities and any business related to senior care. Karina has worked in-house in different senior businesses such as homecare and nursing homes, applying that knowledge to create customized strategies for the senior care industry.

Sydel Howell is the owner and chief operating officer of San Diego Homecare Supplies. The store specializes in compression and post-mastectomy supplies, ensuring their customers have the proper fit each and every time. Sydel is also a member of the Independent Medical Retailers group, which is working to improve retail operations for the HME industry.

VERTESS is a leading health care mergers and acquisitions advisory firm. On this episode, Brad Smith and Chris Nielson join us to talk about some of the big deals of 2020 and what's on the horizon for 2021.

Louis Feuer is the founder and president of Dynamic Seminars & Consulting, Inc. His seminars present lessons learned from his time as a referral partner to help owners run their health care business better. Louis has also joined the ranks of podcasters, presenting his “My Business is Your Busines” podcast weekly. This episode discusses building and marketing your business during tough times.

Earlier this year, The Home Depot and National Seating and Mobility announced a partnership to provide easier access for home modification services to seniors. In this episode, Scott Bomar, senior vice president of home services at The Home Depot, and Bill Mixon, the CEO of NSM talk about the partnership and where they see independent living heading in the next few years.

EngAGE EnCOURAGE is an adult learning program for adults living with dementia. Created over the past five years through a partnership between ALLE Learning and Oakwood Creative Care, the program aims to bring learning, laughter and creativity to adult learning. Jennifer Clancy, founder of ALLE Learning, and Sherri Friend, president and CEO of Oakwood, join us to share more about the program.

Jim Greatorex, Vice President of VGM Live at Home and a member of the HomeCare Editorial Advisory board joins the podcast to update us on VGM Live at Home programs and priorities for the coming year, and to share why home modification matters in today's world. VGM Live at Home is collaborative membership community for independently owned and operated, certified home modification providers.

Brian Evans is the Senior Care Practice Leader at Adams Keegan. Brian has served the senior care and home health industries for more than 20 years. Brian operates out of Adams Keegan's Nashville office and handles business development and client service for our home care and senior living clients. Adams Keegan is a national human resources and employer services provider. They handle payroll, benefits administration, compliance, and recruiting for their clients. Adams Keegan has clients in all fifty states and specializes in service industries, including senior and homecare.

Ventec Life Systems is redefining respiratory care to improve patient outcomes and reduce caregiver challenges in the hospital and home. Ventec's leading product, VOCSN, seamlessly integrates five separate devices including a ventilator, oxygen concentrator, cough assist, suction, and nebulizer into one unified respiratory system. The team's history of patient-centric design includes more than 10 care changing respiratory devices and more than 40 patents. 939642

This episode is sponsored by the Accreditation Commission for Health Care (ACHC). William A. Dombi, president & CEO of NAHC, provides an update on important legislation, how the coronavirus pandemic has affected the industry, and where the industry stands on PDGM mid-2020.The National Association for Home Care & Hospice (NAHC) is a nonprofit organization that represents the nation's 33,000 homecare and hospice organizations. NAHC also advocates for the more than two million nurses, therapists, aides and other caregivers employed by such organizations to provide in-home services to some 12 million Americans each year who are infirm, chronically ill, and disabled. 939642

AAHomecare's Laura Williard and David Chandler share how COVID-19 has changed payer relations. The dynamic duo also share plans for the future of payer relations in HME.

Founded in 1966, Interim HealthCare is a fast-growing network of over 300 independently owned homecare franchises focused on providing the most compassionate and professional care available in the communities they serve. With over 43,000 health care professionals across 44 states, Interim provides nurses, therapists, aides and other health care personnel to approximately 173,000 people annually.

Founded in 1966, Interim HealthCare is a fast-growing network of over 300 independently owned homecare franchises focused on providing the most compassionate and professional care available in the communities they serve. With over 43,000 health care professionals across 44 states, Interim provide nurses, therapists, aides and other health care personnel to approximately 173,000 people annually.

Medtrade Spring is the second largest tradeshow in the United States focused exclusively on the home medical equipment market, following on the heels of Medtrade, which is the largest. Medtrade Spring is designed to give providers the highest quality educational, networking and advocacy opportunities and the largest selection of HME products under one roof.

David Baiada is the CEO of BAYADA Home Health Care, one of the largest nonprofit home health agencies in the United States. Founded in 1975, BAYADA has 28,000 employees serving more than 150,000 clients per year in 23 states and 8 countries.

RJ Poonawalla of Spring Branch Medical Supply in Houston, Texas discusses retail HME and the changing face of the home medical equipment industry.

Jeff Wiberg, president and CEO of Family Resource Home Care based in the Pacific Northwest, talks about how his early career in human resources prepared him to run the family's agency today. More points of interest: the company's recent merger, barriers to entry into homecare and plans and strategy behind entering new markets.

Policy decisions are on the way regarding the competitive bidding program for durable medical equipment providers. Learn why and when lead item pricing makes the most sense, new directions for DMEPOS product categories and more from industry expert and advocate Cara Bachenheimer of Brown & Fortunato. Sponsored by Philadelphia Insurance Companies.

John Driscoll, CEO of CareCentrix, discusses the power of home health care and the challenges around compensation, reimbursement and appreciation. CareCentrix coordinates health care services through post-acute facilities and home-based service providers, including home health, durable medical equipment, home infusion and home sleep.

What is a typical valuation for a homecare company? Brad Smith of M+A firm Vertess explains what is in demand by product segment and why; the impact of the new “any willing provider” provision from the competitive bidding program update; and why valuations are starting to move up.

Dr. John Burton of the Johns Hopkins School of Medicine has worked for decades at transforming health care for seniors. Rani Snyder is director of programs at The John A. Hartford Foundation, a national organization dedicated to improving care for older adults. Episode 2 of The HomeCare Podcast covers the concept of age-friendly health systems and innovative care models such as hospital at home.

Meet Liz Carey and David Lamb and learn more about HomeCare®.

On July 10, 2018, the Centers for Medicare & Medicaid Services (CMS) issued a proposed rule that included provisions for the durable medical equipment industry. The Medicare program rule was published July 19, 2018 in the Federal Register. In this podcast, Cara Bachenheimer of the firm, Brown & Fortunato, covers the potentially dramatic turnaround of the competitive bidding program and more.