Soul Serum is a multimedia music company based out of Cincinnati, Ohio. Listen as hosts Clay Bonin (@claybear) and Tanner Moeves (@tmoeves) give listeners and fans a behind the scene look at their favorite underground artists, as well as commentary on contemporary Hip-Hop news.
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In this week's episode, Clay and Tanner are joined for the second time by Ducey Gold. Nearly two and a half years late, Ducey comes back to the podcast to discuss what he's been doing sice episode 10 of the podcast. He talks about his latest song 'Live Forever', music as a living thing, being an independent recording artist, working with Patrick CC on his Locked In series, performing at SEC Frat houses and so much more.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner discuss their thoughts on the new Lil Yachty album, "Let's Start Here". They talk about the psychedelic, face-melting, alternative album that was released on January 27th in 4 categories: Most Replayable, Most Quotable, Best Run & Did it Deliver, before ultimately deciding if they are rockin' with the album or not.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner take a look back on the Playboi Carti porject, 'Whole Lotta Red'. Nearly 2 years after it's release, they discuss the lead up to the album, the initial reception of it, it's polarizing sound, and the giant influence it had on the underground hip-hop scene.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this weeks episode, Tanner and Clay discuss the latest release from Metro Boomin, 'Heroes and Villains'. But before they do, they take a quick tour through Metro Boomin's previous projects and work to understand his rise, and ultimately to understand how we got to this point.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner conduct an interview with Jack Kays! The up and coming artist talks about his newest EP 'Cessation', doing his first headlining tour and ending with a show in his hometown of Cincinnati, how Morbid Mind blew up, signing with Columbia Records, his intention behind songwriting and much more. This interview has been a long time coming so sit back and listen while they go deep into the art and life of Jack Kays.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner give an album review to the new SoFaygo project, Pink Heartz. In the new concept, Are We Rockin' With It, they discuss the most replayable songs, the most quotable lyrics, the best run on the album & did it deliver, before ultimately deciding if they are rockin' with the album or not.
In this week's episode, Clay interviews up and coming underground artist EastBayTae! They talk about his upbringing in Akron, Ohio playing basketball, how he linked with other Ohio artists like Ksuave, Zelly Ocho and Trippie Redd, as well as why Tae feels like he is the best hooper in the rap game.
In this week's episode, Clay and special guest Rocco Roy (@rocco_vii) look at popular rap songs that use the same sample and discuss who they think did it better! Songs such as Bam by Jay-Z vs Famous by Kanye West & Mamacita by Travis Scott vs Nosestalgia by Pusha T, and many more. Listen and see who comes out victorious.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner review the film and discuss their way through 16 artists to determine the best basketball player in the rap game. They look at highlights from artists like J. Cole, Quavo, Jack Harlow, Drake, Lil Durk and many more. Watch as they crown one ultimate winner in the bracket for best Rap Hooper.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner discuss their favorite one-off Hip-Hop singles! These are songs that artists dropped, but never quite found their way to a full project. Songs like Potato Salad by Tyler, The Creator & A$AP Rocky, New Patek by Lil Uzi Vert and @ Meh by Playboi Carti. Watch as they talk through these songs and see where they land in the rankings.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this week's episode, Clay and Tanner discuss they ever--evolving process of releasing music. They discuss some of the more traditional strategies as well as specific tactics that work for specific artists. Lastly they discuss Summrs Monday album release, and what that could mean for the future of music releases in the underground.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and John interview long time Soul Serum supporter Fakie (@shotbyfakie). They discuss his work on music video sets, Atlanta life, befriending Gunner Stahl through Fortnite, winning money off Glo Gang, how to break into the industry and more!Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner discuss some of the craziest rapper outfits to date. Watch as they discuss the infamous Gunna suit shorts, the Young Thug Jeffery dress, Outkast Fluffy Pants, and even the Joe Budden Footsketball jersey. See where the outfits all fall into the rankings!Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner work their way through a tierlist of Hip-Hop clothing brands. To clarify, they are discussing brands that are owned and operated by a Hip-Hop artist. Watch as they discuss brands like OVO, Golf Wang, Yeezy, Rocawear and many others, ultimately seeing where they fall in the rankings.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner are back with another iteration of Underground songs to add to your playlist. They dig through the trenches of SoundCloud listening to Lawsy and his self-proclaimed Sexxnb song, Eem Triplin, Deric and Pardyalone. Listen as they discuss what they enjoy about each track and why you should listen!Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this weeks episode, Clay and Tanner dip into the nostalgia as they work their way through the iconic hip-hop albums of 2016 to create their own tier list. They discuss albums such as The Life of Pablo, 4 Your Eyez Only, Cozy Tapes Vol. 1 and many more, ultimately seeing where they fall in the rankings.
In this weeks episode, Clay and Tanner create a tier list for many of the most popular Viral Dance trends. They look at dances from the past 2 decades such as the Dougie, the Whip, NaeNae, Shoot and many more, discussing ultimately where each dance falls in the rankings.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Fiki discuss the most prominent Hip-Hop albums to come out this year. Projects like Mr. Morale and The Big Steppers, Come Home the Kids Miss You, 2Alive, I Never Liked You to name a few. They talk about what album will stand the test of time, the quality of these albums, and then look towards rumored projects from Playboi Carti, Trippie Redd and Travis Scott.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner do a roundup of 6 songs from the Underground Hip-Hop scene that are worth adding to your playlist. They dig through the trenches of SoundCloud to bring you songs from more notable artists like Autumn! and Iyaze, and lesser known artists like Xhulooo and Specxfic. Tune in and see if any of these make your rotation!Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner rank the best post-2010's rap collective. They discuss groups such as A$AP Mob, Odd Future, Bricksquad, Gothboi Clique and many more. Watch as they breakdown the context around each group and find the correct ranking.
In this week's episode, Clay and Tanner discuss a recent article published by XXL Magazine titled "Here are 16 Things Hip-Hop Fans Need to Get Over in 2022" by Robby Seabrook III. They go through all 16 topics and determine if they agree or not, as well as discuss if these are issues for the Hip-Hop fan, or stem from the passive Hip-Hop listener.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner run through the first ever Playboi Carti Leaks bracket, in an effort to determine which unreleased Carti song is the greatest of all time. Watch as they go through the rounds with songs like Cancun, Molly, Movin Different, Break the Bank and many more.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner create the first ever Rap Snippet Tier List. They revisit old snippets like New Patek from Lil Uzi & Cancun from Playboi Carti, as well as new ones like First Class from Jack Harlow and Dub from Yeat. Watch as they breakdown the context around each snippet and find the correct ranking.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this weeks episode, Clay and Tanner celebrate the NCAA Tournament by doing a bracket of their own. The SoundCloud Classics Bracket includes 32 songs from artists such as Lil Uzi Vert, Kodak Black, Playboi Carti, XXXtentacion, Lil Yachty and many more legends. Watch/listen as they go through each matchup, deciding which song is more classic, ultimately deciding on the final SoundCloud classic winner.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this weeks episode, Clay and Tanner talk to up and coming underground artist Deric. They talk about his upbringing in Atlanta, how he started recording music, his musical style and the GRRRRR ad lib. They finish off the interview with advice for artists who are just starting out, how PnB Rock heard his music, as well as a story about Deric's time recording with Internet Money.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this weeks episode, Clay and Tanner run it back (due to popular demand) with the Hip-Hop Producer Tag tier list! After reconfiguring the criteria for the rankings, they discuss and rank producers such as Zaytoven, Harry Fraud, F1lthy, Pharrell Williams and many more iconic figures in Hip-Hop production.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this weeks episode, Clay and Tanner create their Hip-Hop producer tag tier list. The list includes names like Pierre Bourne, Wheezy, Metro Boomin, Dj Mustard and many more! Listen as Clay and Tanner break down who has the most iconic and most satisfying producer tag in Hip-Hop.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this weeks episode, Clay and Tanner react to seeing Baby Keem live at the opening show of The Melodic Blue Tour in Cincinnati, Ohio. The first half of the podcast was recorded before the show, and the second half (12:15) was recorded the day after. They guess the opening and closing songs & explain how Soul Serum helped bring Baby Keem to Bogarts - then close the podcast with their reactions to Baby Keem's performance.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner give their take on Punch from TDE's question "Who are the next superstars in Rap?". In the post- Kendrick/J. Cole/Drake era of the genre, who are the now superstars and who are the upcoming superstars? They discuss rappers such as Yeat, Playboi Carti, Jack Harlow, Polo G and many more to determine where they lie on the superstar spectrum.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this weeks episode, Clay is joined my Soul Serum's photographer and known twizzy, Fiki, to talk about the new Yeat album, 2 Alivë. They listen to a few standout tracks from the album, discuss the specifics of what they do and don't like about the album, then they close the podcast by wondering if Yeat is underground or mainstream and if he can maintain longevity in the Hip-Hop industry.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner use the revitalization of Yung Lean's song "Ginseng Strip 2002" to talk about how easily people can rediscover music because of TikTok. They first give Yung Lean his flowers and try to convey to people why he was so captivating in 2013. Then, they talk about how young kids get access to past music moments because of songs getting popular on the TikTok app.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner sit down with one of the leading voice in the underground hip-hop scene, Zelly Ocho. They talk to him about his latest project 'Vlamily', his unique voice, what it means to be Vlad, carving out space in the underground and Zelly's next project 'Insanity'.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay interviews Louisville, KY legend Francis Thomasovich about his many different creative hats. They talk about his most recent music video work with Houndmouth, his clothing brand Know Nothing, working with Jack Harlow on music videos, merch for Lollapalooza, having the very first Playboi Carti interview on the internet and so much more. This is a great conversation that touches a wide array of topics so make sure you tune into this one.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay talks to Louisville artist Hayes from the Ky. Hayes returns to the podcast to talk about his most recent project 'Be Careful What U Wish For', his beat selection process, the Louisville Hip-Hop scene and of course Spiderman No Way Home.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner discuss how TikTok has changed ways up and coming artists can promote their music to a larger audience. They talk about the benefits and disadvantages of the platform, as well as TikTok possibly rivaling other music platforms such as SoundCloud and Youtube.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner react to the latest Gunna album, DS4EVER. The album started off strong, but seemed to taper off towards the end. They ponder on why that could be, and who in the YSL camp is trying to push Gunna into R&B or Pop Star Stardom; all while finding out the true meaning of Pushing P.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner compile a list of some of the next underground artists to blow up in 2022. They discuss what they like about each artist, from their sound to their image, as well as listen to one song from each artist.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner reflect back on some of their favorite and most important moment from Hip-Hop in 2021. From the Lil Nas X satanic panic and the revitalization of Soundcloud, to the DONDA listening events and the Island Boys, they cover what seemed to be the most memorable set of moments to the culture.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this week's episode, Clay and Tanner watch and react to the Kanye West and Drake Larry Hoover benefit concert! They make predictions before the show on what they think may happen, get their minds blown by Mike Dean's live production, and stare in awe as two of this generations most iconic artists share the stage for one night - all made possible to watch by daddy Jeffery Bezos.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In this weeks episode, Clay and Tanner talk about the future of Hip-Hop/Rap concerts after the Astroworld tragedy. Plus they talk about their experience at a recent Playboi Carti concert from his King Vamp Tour.'Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shop
In the final episode before the podcast takes a month break, Clay talks to Cincinnati Hip-Hop staple Devin Burgess. They talk about his style of production, his love performances, albums as full entities, the fun in collaboration projects, the Roland 404 and much more.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this week's episode, Clay and Tanner talk to Kevin Kazi. They talk about growing up in Atlanta, his soon coming project Fall From Grace, making celestial music, how possible is it that he could marry Billie Eilish and of course astrology and spirituality.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this week's episode, Clay is joined again by John Buchanan to discuss the 2011 Kanye West & Jay-Z masterpiece album Watch The Throne. They discuss their first memories of the album, favorite songs, underrated songs, critical & public reception, then finally it's lasting impact on music and culture at large. They end the episode pondering about a possible Return of The Throne after Kanye and Jay-Z's recent collaboration on DONDA.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this week's episode, Clay and John Buchanan react to the second Kanye West DONDA album live stream. They talk about the entire presentation of the show, what it sounded like musically, the ideas and themes addressed on the album, and make some predictions as to where DONDA will end up in the countdown of Kanye West's best album.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this week's episode, Clay and Tanner speak to Bijanny Football. A film photographer who specializes in film photography, he has taken pictues of Deshaun Watson, Tyrod Taylor, Jalen Hurts as well as musical artists like BigBabyGucci and Kevin Kazi. They also speak to Baby Draco, who met Bijanny during his collegiate football career, about his new tape Road Runner, as well as what is coming next for them in 2021.Follow Bijanny Football: https://twitter.com/bijannyfootball https://www.instagram.com/bijannyfootball Follow Baby Draco:https://twitter.com/babydracoooooooooo https://www.instagram.com/bigdracooooooooooSoul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this weeks episode, Clay and Tanner interview rising Cincinnati talent Mike Lavi. They talk about where music started in his life, his most recent song Let You Go (music video on Soul Serum YouTube) and how it came together, the golden age of black bands, contemporary R&B and performing at a Juneteenth show in Gary, Indiana.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this week's episode, Clay and Tanner are joined by New Jersey artist Ethan Ross via zoom for an interview! They talk about how Ethan got into music, using music as a tool to work through everyday emotions, his new track 'Frostbitten' (watch the video over on the main Soul Serum Youtube page!), working on a new project and what his love shows will look like once he starts performing again.Follow Ethan Ross: https://twitter.com/ethanross5am https://www.instagram.com/therealethanrossSoul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this weeks episode, Clay prepares 10 samples from prominent Hip-Hop songs for Tanner to see if he can guess the song in which the sample is used. The samples start off easy and get harder as the list goes on. Keep score at home and see how well you do against Tanner!Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this week's episode, Clay and Tanner interview local artist Muwosi (@muwosi) - the first female artist on the show! They talk about her most recent project 'Of Compassion', living out in LA and how that made her a better artist, the presence of women in the Music Industry, and much more.Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
In this week's episode, Clay and Tanner discuss the best hip-hop albums of the year so far from Migos, Pierre Bourne, Trippie Redd and others. As well as talk about the albums that have yet to com out this year from artists like Drake, A$AP Rocky, Travis Scott and more.
In this week's episode, Clay and Tanner take a nostalgia fueled trip down memory lane and discuss some of Hip-Hop's greatest one hit wonders! They react to ten songs (Desiigner, Asher Roth, Sugarhill Gang, Dorrough and more) and talk about Hip-Hop at that moment and time, and whether or not these songs are actually good!Soul Serum:https://discord.gg/Ny3rjqshttp://www.twitter.com/souIserumhttp://www.instagram.com/soulserumhttp://www.soulserum.shopGet 20% OFF @manscaped + Free Shipping with promo code SOULSERUMPOD at MANSCAPED.com! #ad #manscapedpod
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