Weekly Internet Marketing Podcast

Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, discuss how link building should work (and how we don't recommend it working). Subscribe to our blog to catch more shows: https://www.internetmarketingninjas.com/blog/

Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, are discussing an effective blogging and content creation strategy that would help commercial landing pages rank and that would take those readers down the sales funnel. Subscribe to our blog to catch more SEO shows: https://www.internetmarketingninjas.com/blog/

To discuss local rankings, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Ben Fisher, Google's trusted Business Profile Product Expert.

To discuss Google Business Profile, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Ben Fisher, Google's trusted Business Profile Product Expert.

To discuss local business naming, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Ben Fisher, Google's trusted Business Profile Product Expert.

To discuss local customer reviews and dealing with fake reviews, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Ben Fisher, Google's trusted Business Profile Product Expert. Subscribe to our blog to catch more SEO shows!

To discuss Google Business Profile suspensions and reinstatements, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Ben Fisher, Google's trusted Business Profile Product Expert. Subscribe to our blog to catch more SEO shoes

To discuss building and managing an effective digital marketing team, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience. Subscribe to our blog to catch more SEO shows: https://www.internetmarketingninjas.com/blog/

To discuss pay-per-click advertising, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience. Subscribe to our blog to catch more SEO shows: https://www.internetmarketingninjas.com/blog/

To discuss affiliate marketing, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience.

To discuss conversion rate optimization, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience -> https://www.internetmarketingninjas.com/blog/marketing/what-is-conversion-rate-optimization-with-truman-hedding/

Jim Boykin, Founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, are joined by Barry Schwartz to talk about Google's updates and penalties, and how to recover your site once you've been effected.

To discuss branding strategies and using Youtube to tell your brand's story, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience. Truman Hedding is a growth hacker, PPC  and video marketing expert, speaker and a successful agency founder.

Jim Boykin, Founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, are joined by Barry Schwartz to talk about the evolution of SEO and some common SEO myths.

To discuss a backlink audit, Jim Boykin, CEO of Internet Marketing Ninjas, invited Bill Hartzer, a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.

To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Check out the full video: https://www.internetmarketingninjas.com/blog/content/how-to-come-up-with-content-that-goes-viral-with-rand-fishkin/

To discuss diagnosing and fixing a drop in organic rankings and traffic, Jim Boykin, CEO of Internet Marketing Ninjas invited Bill Hartzer, a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.

To discuss moving to a new domain, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, invited Bill Hartzer, a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.

To discuss user experience and SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, invited Duane Forrester,

Focus on User Experience to meet the needs of searchers. One of the biggest UX signals that Google can measure is pogo sticking and dwell time, but there's no metric that would help marketers track that.

Watch the video and read the full article: http://www.internetmarketingninjas.com/blog/search-engine-optimization/how-to-rank-higher-in-google/ It's the most popular question when in comes to SEO: How do I achieve higher rankings in Google? High rankings bring stable targeted traffic: No wonder getting ranked is one of the most important goals of any online marketing campaign. The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community Manager Ann Smarty are discussing the only reliable way to rank high in any search engine: To get ranked #1 you need TO BE #1. Provide top quality, bring value to the web and you'll deserve being #1!

Watch the video and read the full article: http://www.internetmarketingninjas.com/blog/search-engine-optimization/how-to-force-google-to-crawl-more-pages-of-my-site-jimandann-show/ The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community Manager Ann Smarty are discussing frequently asked SEO questions. It's a very frequent question: How do I get Google crawl more of my site pages. The basic answer is: There's nothing extra you need to be doing except for creating useful content and building a clear website architecture which would be easy to understand to both search engines and users.

Read the article and watch the video: http://www.internetmarketingninjas.com/blog/search-engine-optimization/actionable-content-tips-for-product-pages-jimandann/ If you are into ecommerce, your site product page is the most important page: It's what leads to the actual sale. But it's also the hardest to optimize, because if you have hundreds of products, creating good interesting content for each page becomes an issue. This episode with CEO of Internet Marketing Ninjas Jim Boykin and Brand and Community Manager Ann Smarty gives you some advice on how to create content for your product page, how to smartly use user-generated content for that or what to do if you cannot create enough great content to satisfy your needs.

Watch the video and read the article in full: http://www.internetmarketingninjas.com/blog/marketing/start-monitoring-your-online-reviews-now-no-excuse-for-ignoring-online-reputation-jimandann/ Online reviews are getting more and more popular! People tend to trust people, not brands and merchants. They search for other people's opinions and experience to make buying decisions. Therefore it's crucial for your business to start monitoring and properly managing your online reviews now. A negative review is not too bad provided you can manage situation with care. Tolls are everywhere and you can only ignore them as long as it doesn't hurt your business. You may be losing customers and revenue just because you haven't replied to a couple of negative reviews out there. This podcast gives some examples and tips on why and how you should start managing your online review today!

Read the full article and watch the video: http://www.internetmarketingninjas.com/blog/search-engine-optimization/authorship-and-author-rank-huge-signal-most-people-are-missing/ Long gone are the days when Google could rely on backlinks only to rank web pages. Nowadays they are using a variety of signals and one the most powerful signals is how trustworthy and influential the author of the web page is. Google is using different signals to determine the author of the page and then draw connections to the existing author profile they have. Authorship stands for all those flags Google uses to identify the author and Author Rank is the algorithm behind determining how influential that author is. If your brand is cited by influential and trusted niche authors, Google assumes your brand is trusted as well!

Read the whole article and watch the video: http://www.internetmarketingninjas.com/blog/content/impressive-this-is-how-much-exposure-you-can-achieve-by-creating-great-content/ To rank high in Google you should be creating something awesome on a monthly basis. Not each of your content assets will go viral but all of them combined will attract lots of good trust signals: Social shares, links from newspapers and authority blogs, brand mentions and awareness... If you do that right! To give you some inspiration, we invited Ninjas Mike and Ninjas Craig from our Digital Asset team to shares some of their success stories and examples of results you can achieve! Listen to what you can achieve with a monthly content asset and high-quality promotion and social media outreach. You don't have to be a huge brand to go viral! Social media marketing can turn you into a niche influencer!

Watch the video and read the full article: http://www.internetmarketingninjas.com/blog/search-engine-optimization/how-to-optimize-title-tags-for-higher-rankings-and-better-click-through-jimandann/ Title tag is the most important on-page element: It can improve your page rankings in Google and Bing, get people click your SERPs listing and encourage readers to share and re-share your article on social media. The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community manager Ann Smarty are discussing various tips on how to make you titles better to improve your rankings and CTR.

Watch the video and read the full article here: http://www.internetmarketingninjas.com/blog/online-privacy/ashley-madison-names-reputation-management-crisis-waiting-to-happen-jimandann/ Ashley Madison is a well-known social media network for cheating. Its database was compromised and made public a few weeks ago which means tons of personal data is being released to the web. Many sites are picking the data up and turn into on site content, so if your name is in that database (for whatever reason), it's only the matter of time when this may become your personal reputation issue. Ashley Madison traces can be a huge problem for career building and personal happiness. Especially if you are into military, teaching, politics, this can be a huge issue. The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community Manager Ann Smarty are discussing DYI reputation tasks you can implement to get prepared for the disaster or prevent it.

Read the full article and watch the video: http://www.internetmarketingninjas.com/blog/google/penalty-removal-service-for-50-from-weird-leads-series-jimandann-show/ If your site has been penalized by Google, be very careful when picking a penalty removal service: There are too many companies out there that can make things even worse! The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community Manager Ann Smarty are discussing how the bad SEO companies can make your penalty even worse and what to stay away from. Penalty diagnostics and backlink analysis is a hard tedious work which is unfortunately priced much higher than that You can't trust cheap penalty removal services that "guarantee recovery" because they will just remove your links, so you won't be able to get your rankings back You can't trust backlink cleaning tools either because they just don't get all the signals and they will remove good links and keep bad ones

Read the full article and watch the video here: http://www.internetmarketingninjas.com/blog/content/how-to-promote-a-blog-post-on-social-media-jimandann-show/ Writing and publishing a blog post is just the first step. You need to have a marketing routine to get your blog post shared and discovered! The Brand and Community Manager of Internet Marketing Ninjas Ann Smarty and the CEO Jim Boykin are sharing her social media marketing routine: The checklist to implement immediately after you publish a blog post This podcast lists free or freemium tools that will help you share and schedule shares of your blog posts. There are also some tips on how to optimize those shares for maximum visibility, increase exposure via influencer marketing, thoughts on blogger outreach done right.

Please watch the video and read the whole article with links here: http://www.internetmarketingninjas.com/blog/online-privacy/millions-of-ashley-madison-accounts-are-on-the-web-forever-jimandann/ Hackers who stole private customer information from the cheating site AshleyMadison.com released the whole database to the public on Tuesday. The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community Manager Ann Smarty are discussing what that means for the digital world, what the outcome might be and why it's a good reminder to think about your online privacy again

Watch the video and read the full articles with details and examples: http://www.internetmarketingninjas.com/blog/social-media/how-to-become-twitter-superstar-jim-ann-show-jimandann/ The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community Manager Ann Smarty are discussing how to build real following on Twitter and what to avoid when building up your presence. Listen to the podcast for some awesome Twitter marketing tricks to steal! Social media marketing has no shortcuts: It's not the numbers game! You can have 100,000 followers and 0 interactions and clicks. Or you can have 100 followers who are really looking forward to what you have to say and interact with each of your updates.

Watch the video: http://www.internetmarketingninjas.com/blog/link-building/got-a-marketing-email-like-this-run-jimandann-show/ You may often see these emails: Random people offering you cool services which are unbelievably affordable! Well, if it sounds too good to be true, it probably is: NEVER try these services. Paid links and blog networks can get you penalized and it will be very hard to remedy the damage. Never buy links even if your competitors seem to. Target quality and build great content!

Watch the video here: http://www.internetmarketingninjas.com/blog/marketing/how-much-income-will-i-get-if-i-rank-in-top-5-from-weird-leads-jimandann/ That's a very frequent question: "If I rank in top 10 / top 5 in Google, how much money will I make?" There are so many "It depends" here: Where exactly will you rank? #1 is not equal to #10. In fact ranking in top 10 is too vague! Also, how is your site making money? Are you selling your own product or do you monetize through ads? Lastly, it depends on how well your site is optimized for conversions. The CEO of Internet Marketing Ninjas Jim Boykin is performing some conversions to give you some average. The bottom line: Invest in your offering or your product, NOT in rankings!

Watch the video: http://www.internetmarketingninjas.com/blog/sem-industry/domain-authority-da-toxic-links-dont-trust-the-numbers-jimandann/ Google stopped updating their Toolbar PageRank a few years ago, so the data the toolbar provides is useless. A few companies crawling the web have stepped up in an effort to provide an alternative metric. While their effort is highly appreciated and we love the data they provide, none of the scores they calculate can be trusted because the machine just can't understand the quality and authenticity of the resource. The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community Manager Ann Smarty are talking about scores, links and quality in this episode of #JimAndAnn show

Read the full article and watch the video: http://www.internetmarketingninjas.com/blog/search-engine-optimization/guaranteed-rankings-pr7-links/ This is the second video in our "weird leads" series where we are replying to our emails. The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community Manager Ann Smarty are discussing why it has always been impossible to guarantee Google rankings and how it's absolutely unimaginable now. Don't invest higher rankings: Pursue building digital assets that will keep attracting links

Read the whole article and watch the video: http://www.internetmarketingninjas.com/blog/link-building/acquire-300-400-good-quality-links/ Internet Marketing Ninjas received this service request: "We own several sites and our main goal right now is to acquire between 300-400 links in the next couple of months. " The CEO of Internet Marketing Ninjas Jim Boykin is discussing whether it is a good idea to build 300-400 links and what the company should invest in instead...

Read the full article and watch the video: http://www.internetmarketingninjas.com/blog/google/pandaupdate/google-panda-recovery-panda-4-2-solutions-part-3-jim-ann-show/ Google Panda update is the algorithm refresh performed by Google targeting think-content low-quality sites, content farms, over-optimized sites, etc. Even if you think your site content is just fine, your site may still be affected by Google Panda, so keep in mind these best practices and solutions. CEO of Internet Marketing Ninjas Jim Boykin and Brand and Community Manager Ann Smarty discuss various Google Panda solutions, tips and remedies. Panda-proof your website content today!

Read the full article and watch the video: http://www.internetmarketingninjas.com/blog/google/pandaupdate/panda-4-2-signals-you-should-be-looking-at-jim-and-ann-show/ It's logical to assume that click-through and bounce rate signals may be used in Google Panda algorithm. This video lists some of those signals you want to be looking at.

Watch the video here: http://www.internetmarketingninjas.com/blog/google/pandaupdate/panda-4-2-what-is-google-panda-are-you-safe-part-1-jim-ann-show/ What is Google Panda update? How do you diagnose if your site might have been hit by Google Panda? Here's what we've been talking about at this week Jim and Ann show! Google has been talking about those "rolling" updates for a while: This one is confirmed to be rolling out over the course of a few months - which means that if you were affected by this update you are probably not going to see it overnight. Instead, there will be a slow decline which you'll be able to spot only in a few months - which makes it harder to diagnose what happened: Panda update? Penguin update? Above the fold update? Mobile update?

Read the full article and watch the video here: http://www.internetmarketingninjas.com/blog/google/penguin/when-is-the-next-google-penguin-update-and-why-everyone-cares-jim-ann-show/ Google Penguin Update is Google's way to fight low-quality backlink building practices and encourage website owners to focus on quality. Jim Boykin and Ann Smarty are discussing why Google Penguin Update is so important, why we are looking forward to it and how to stay away from the trouble By refreshing Penguin once a year, Google is making webmasters' lives very difficult: Let's discuss what Google Penguin Update means and why website owners are so much looking forward to each one.

Read the whole article and view the video: http://www.internetmarketingninjas.com/blog/link-building/how-to-ask-for-a-link-to-stay-within-google-webmster-guidelines-jim-ann-show/ Link building is an essential part of online marketing. Links bring traffic and higher rankings. You can't get ranked in Google or Bing without backlinks Internet Marketing Ninjas CEO Jim Boykin and Brand Manager Ann Smarty discuss how to ask for links and stay within Google Webmaster Guidelines. What if someone mentioned me but didn't link? Is it OK to ask to link? What if I sent someone free stuff but didn't ask for a link? Should I be worried if that person links? Is it OK to send free books to influencers? Thus may result in links and reviews! If I give away something for free on my website: I have a free eBook, tool, etc. Is it OK to ask for a link? Why can't Google create clearer guidelines as to what is allowed or now?

Watch the video here: http://www.internetmarketingninjas.com/blog/search-engine-optimization/speed-up-the-disavow-process/ When you get hit by Google Penguin or Google Manual Penalty, you need to go through the process of backlink analysis, backlink removal, Disavow and reconsideration request (The latter is only needed for manual penalty). Jim Boykin and Ann Smarty are discussing one step in the process: Disavow, how it works and if there's any way to speed it up. Google representative John Muller said that it is recommended to use Domain Directive as much as possible, so instead of using URLs, you should be disavowing the whole domain when it's possible. This statement was probably taken out of context because Google works with your Disavow document a bit differently.

CEO Jim Boykin and Ann Smarty are talking about bounce rate, dwell time, long clicks and click-through rate! More details here -> http://www.internetmarketingninjas.com/blog/search-engine-optimization/bounce-rate-click-through/

Jim Boykin and Ann Smarty are discussing Facebook for businesses: How to make the most of your Facebook marketing efforts, what you can and cannot do on Facebook, etc Please read the details here: http://www.internetmarketingninjas.com/blog/social-media/facebook-ads-facebook-authorship/

Google Plus future seems not bright: Google is stopping some of its Google-Plus related initiatives. Is it going to stay? Is it going away? Jim Boykin and Ann Smarty are discussing Google Plus in this episode of our Internet Marketing show! More here -> http://www.internetmarketingninjas.com/blog/social-media/google-plus/