Podcasts about effective digital marketing

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI (North Fulton Business Radio, Episode 759) Host John Ray welcomed Stephen Wilson, Owner and Principal Consultant with WSI, to this edition of North Fulton Business Radio. Stephen shared his journey from the restaurant business through environmental engineering to digital marketing, highlighting his deep […] The post Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI appeared first on Business RadioX ®.

In this episode we host Brenton Thomas, Founder of Twibi, in a conversation about effective digital marketing strategies for restaurants. Brenton advises starting with Google and Facebook ads due to their high return potential and suggests focusing on conversion tracking and consistent messaging across platforms. He recommends search campaigns and performance max campaigns for targeting high-intent customers and emphasizes the importance of optimizing Google My Business for local SEO. Brenton also touches on the value of high-quality photography and the challenges of adapting to algorithm changes, offering practical tips for small restaurants, including... - Recommendations for channel usage and budget allocation, emphasizing Google ads and Facebook ads - Importance of setting up conversion tracking on Facebook for ad optimization - Utilizing Google ads, including search campaigns and performance max campaigns - Emphasizing the significance of optimizing Google My Business profiles and local SEO - Incorporating short-form videos into performance max campaigns and focusing on lifestyle in video content - Value of portraying the dining experience through images and high-quality photography - Challenges of keeping up with evolving algorithms and privacy policies Timestamps and other highlights from the episode include: Digital Marketing Overview (00:00:32) Brenton gives an overview of Twibi's digital marketing services, including Google ads, Facebook ads, Instagram, and email marketing. Channel Recommendations (00:01:35) Brenton recommends Google ads and Facebook ads for restaurants, advises against using Twitter and TikTok, and suggests split testing between Google and Facebook ads. Facebook Advertising (00:02:33) Discussion on setting up conversion tracking on Facebook and optimizing for specific events like purchases and email collections. Google Ads Strategy (00:05:54) Brenton explains the importance of starting with a search campaign and utilizing performance max campaigns for Google properties. Local SEO and Business Citations (00:08:16) The importance of optimizing Google My Business profiles and utilizing local business citations for better visibility. Video Advertising (00:10:02) Brenton discusses the inclusion of video in performance max campaigns and its effectiveness in advertising. Content Creation for Restaurants (00:11:07) Tips on creating content that showcases the experience and lifestyle around the restaurant, rather than just the food. Keeping Up with Changes (00:12:44) Discussion on how to stay informed about algorithm changes in digital marketing, including utilizing email updates and working with agencies. Digital Marketing Tips (00:14:23) Brenton recommends starting with Facebook advertising and shares technical tips for tracking attribution in Google Analytics. Episode Host: Jaime Oikle - Episode Guest: Brenton Thomas Be sure to check out the episode... Find out more at https://www.twibiagency.com & https://www.runningrestaurants.com.

Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and Best Therapists—a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she's not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the impact of AI integration, the importance of adapting strategies to meet changing user behaviors, and the shift towards quality content and ethical practices. She outlines a strategic change toward enhancing therapists' individual reputations and introduces the Experience, Expertise, Authority, and Trust (EEAT) framework as a roadmap for digital presence optimization. Kristie also discusses the significance of resilience in facing marketing challenges and the role of Google ads, SEO, and directories in achieving visibility. Kristie advocates for staying informed, auditing services, and embracing innovative approaches to stay ahead in the dynamic digital marketing realm. Resources Mentioned In This Episode: Use the promo code "GORDON" to get 2 months of Therapy Notes free The Practice of Therapy Collaborative (use code “collab24”) Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Instagram Mental Health Templates Mental Health Wear (use code POT24) TherapieSEO Best Therapists Kristie on LinkedIn

Join us in this episode as we hear about Sarah Stemen's journey from programming through in-house marketing to starting her own business. From unexpected mentorship lessons to the art of being an accessible mentor, Sarah spills the beans on agency struggles, the power of conversation in consulting, and her unique approach to Google Ads. Episode HighlightsSarah Stemen began her digital marketing journey before the field fully existed, transitioning from a tech-focused background with an MBA pivot into marketing. Sarah's genuine care for doing good is reflected in her mentoring style. Accessible at any hour, she emphasizes nonjudgmental advice and building trust with mentees.Like many agencies, Sarah faces challenges marketing her own business. Limited budgets and the common struggle with being objective about one's own business guide her choices, emphasizing outsourcing for content and SEO.With the guidance of other agency professionals, Sarah challenges the notion that agency success correlates with size, limiting her clients to four. Her focused, strategic approach echoes the value of staying small and niche. Like a video game player who is a “button-masher,” Sarah goes into a new client's Google Ad account and pushes every button. She will find the settings and patterns to optimize an account through her own discovery. Episode Links: Kirk Williams EpisodeKirk Williams Book - Stop the ScaleAkvile's recommendation: Jasper AISarah Stemen LLC Sarah's SocialsLinkedInX/TwitterInstagramTikTokFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

We dive deep into the world of fiat currency, exposing its deceptive nature and the impact on the working individual. With personal anecdotes, Kasim Aslam shares the heart-wrenching story of his brother's journey from a tragic accident to the prison system. We also explore the power of habit formation, the misunderstood Pareto principle, and the intriguing concept of the 'Ladybug Standard'. Kasim shares a thought-provoking blend of economics, personal stories, and societal insights.Chapters:00:00:00 Dive into Fiat Currency: Uncovering its Hidden Impact00:05:07 Harnessing the Power of Habit: Secrets to Lasting Change00:07:42 Kasim's Personal Anecdotes: From Tragedy to Triumph00:09:12 The Ladybug Standard: A New Perspective on Value00:13:37 The Pareto Principle: Unraveling its Misunderstood Wisdom00:18:04 Financial Freedom: Escaping the Chains of Traditional Currency00:22:59 Mercury's Menace: The Silent Threat to Our Well-being00:26:00 Medical Breakthroughs: New Hopes in Alzheimer's Treatment00:28:02 Unleashing the Power of Knowledge: The Role of Books and Media00:30:23 A Journey of Resilience: From Addiction to Strength00:33:49 Empowerment in Action: Making a Difference in the World00:36:45 Social Media Mastery: Tips from an Eternal Optimist00:38:38 Dickensian Insights: Understanding Human Behavior through ClassicsLinks And Resources:Solutions 8LinkedInWebsite Instagram Twitter You vs. Google by Kasim Aslam, John Moran and Patience Hurlburt-Lawton The 7 Critical Principles of Effective Digital Marketing by Kasim Aslam Recommended Books The 7 Habits of Highly Effective People by Stephen Covey Antifragile by Nassim Nicholas Taleb Principles by Ray Dalio The Power of Now by Eckhart Tolle The ONE Thing by Gary Keller and Jay Papasan Charles Dickens' books John Steibecks' books Fyodor Dostoevsky's booksLeo Tolstoy's booksThanks so much for joining us...

Webinar by Neil Wilkins at Cambridge Marketing College - Digital Techniques for Customer Acquisition, Conversion, and Retention "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." – Philip Kotler" Customers won't come just because you build it. You have to make the connection." - Jay Baer Top Tips for Effective Digital Marketing "Digital marketing is ever-evolving. Stay informed, stay adaptable, and most importantly, stay customer-centric." Stay Informed: Digital marketing is dynamic. Ensure you are up-to-date with the latest trends, tools, and algorithms. Listen to Your Audience: Feedback, both positive and negative, is invaluable. Regularly solicit it and act upon it. Be Consistent: Whether it's content posting, responding to customers, or launching ad campaigns, consistency is key to building trust and brand recognition. For more content like this, visit http://marketingcollege.com

About The Guest(s):Maurice is a digital marketing expert with years of experience in the field. He has worked with various companies, including Geico and Merrill Lynch, and has a deep understanding of the skills needed to succeed in the marketing industry. Summary:Maurice shares the five key skills that are essential for becoming an effective digital marketer. He emphasizes the importance of copywriting as the foundation for all marketing efforts. Lead generation and data analysis are also crucial skills to master. Maurice then discusses the significance of content creation in lowering the barrier to conversion and concludes with the importance of sales skills in closing deals. Key Takeaways: Copywriting is the core skill for effective digital marketing. Lead generation is essential for creating a pool of potential customers. Data analysis provides insights for making informed marketing decisions. Content creation helps to engage and convert prospects. Sales skills are crucial for closing deals and driving revenue. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

This will be a 7-part series where I'll be asking them about their lives as Dads and we'll talk about what their experiences have been like so far in our amazing group of family men with businesses, not businessmen with families. I hope you'll check out these conversations with some badass members of our community each week. And don't be afraid to share these episodes with your friends and let us know your thoughts along the way! For anyone that isn't already a Front Row Dads member, you can sign up right here: Join The Brotherhood! Here's what you need to know about today's guest, Eric Farewell. Kasim is husband to Suzanne and father to Sammy (7) and Ronan (5). He's also the founder and CEO of Solutions 8, one of the world's top-ranked Google Ads agencies. He was the very first Traffic Coach for DigitalMarketer.com's ELITE coaching program, created the official Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world).  Recipient of the Arizona Interactive Marketing Association's 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Book Authority featured his book, The 7 Critical Principles of Effective Digital Marketing, as one of the Top 100 Digital Marketing Books of All Time. As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and regularly speaks at global marketing conferences. Want to learn more about Front Row Dads? We are in the business of building better families. While most dads would say that family matters most, the challenge is they feel guilty knowing their careers get the best of them, and their family seems to get the rest of them. We help Dads become family men with businesses, not businessmen who have families, so they can thrive personally AND professionally. Subscribe to the Front Row Dad podcast to learn about fatherhood, marriage and how to level up your game at home, or if you're ready for the best coaching and true brothers to grow with, Join The Brotherhood! Are you getting all the shows? Subscribe today! Want to leave a review? THANK YOU! http://FrontRowDads.com/review

Kasim Aslam is the Founder and CEO of Solutions 8, a top-ranked Google Ads agency that has helped hundreds of organizations grow and scale. He's also the author of The 7 Critical Principles of Effective Digital Marketing, featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority, and was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Kasim had to overcome severe challenges on his journey toward becoming one of the world's premier marketing minds. He was raised by a blind single mother on social security disability and was surrounded by people who could have easily steered him toward a life of poverty and crime. Instead of debilitating him, these circumstances led Kasim to reinvent himself, personally and professionally. He now has a thriving business and a loving family and lives the lifestyle he dreamed of when he was younger. Today, we discuss why niching down is crucial for the growth of most businesses, the importance of structuring your business to serve your lifestyle, and why financial freedom is best achieved through creating value for others.Free GiftHe's giving away his Standard Operating Procedure for Google Performance Max. Use this SOP to build, set up, and optimize successful Performance Max campaigns.To get access to this gift, visit LifestyleInvestor.com/113Want the Full Show Notes?To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit LifestyleInvestor.com/113Get the Lifestyle Investor Book!To get access to The Lifestyle Investor: The 10 Commandments of Cashflow Investing for Passive Income and Financial Freedom visit LifestyleInvestor.com/bookRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, Stitcher, Castbox, Google Podcasts, iHeart Radio, or wherever you listen, so future episodes are automatically downloaded directly to your device.You can also help by providing an honest rating & review. Reviews go a long way in helping us build awareness so that we can impact even more people. THANK YOU!Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Ramey, CEO of Precise Luxury Marketing and Precise Retail Marketing, discusses what's working in digital marketing for the retail sector.

Chris Ramey, CEO of Precise Luxury Marketing and Precise Retail Marketing, discusses what's working in digital marketing for the retail sector.

When people ask me what the most powerful digital marketing method is, I always answer “content marketing.” What is Content Marketing? Content marketing is a strategic approach to creating and distributing valuable content to attract and engage a clearly defined audience with the goal of driving profitable customer action. This content can include: articles and […] The post Content Marketing: The Most Effective Digital Marketing Method appeared first on Time Management Training.

To discuss building and managing an effective digital marketing team, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience. Subscribe to our blog to catch more SEO shows: https://www.internetmarketingninjas.com/blog/

Kasim Aslam is the founder and CEO of Solutions 8, the #1 Google Ads agency. He's the Traffic Coach for DigitalMarketer.com's ELITE coaching program, was hand-selected by Ryan Deiss to help create Digital Marketer's new Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world). Recipient of the Arizona Interactive Marketing Association's 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. To know more about Kasim, visit: https://kasimaslam.com/ or https://sol8.com/ CHAPTERS: 00:00 Intro 00:15 Most Expensive City 02:10 Capital Preservation 02:30 Inflation & Gold 03:30 Changing The World Order 05:00 Crypto Investments 09:10 The Bitcoin Shift 13:00 Crypto Trading 14:30 Real Estate Investment 15:25 The Beginning Of Recession 17:50 The Anti-fragile 20:00 Google Ads Agency 23:00 Losing & Gaining Clients 24:00 Buying Fear 25:10 Investing On People 26:35 The Pareto Distribution 28:25 Collin Schmelebeck 29:50 Getting Leads 30:30 Finding Your Niche 32:35 The Imposter Syndrome 34:00 Pro Bono Services 37:00 Client Retention 40:00 The Problem With Info Products 45:00 Creating The Flywheel Effect 48:50 Google's Performance Max 51:15 The Problem With Dropshipping 52:50 Influencer Marketing 55:20 The Low Hanging Fruit 57:55 The Quarter Principle 01:00:20 Starting A YouTube Channel 01:02:15 The Perpetual Traffic 01:04:00 Content Creation Process 01:10:00 Creating Clips 01:11:50 Evan Carmichael 01:13:35 Outro

Rebecca Babicz is the Founder of Fall Line Digital where she combines the art of storytelling with the power of social advertising to increase brand revenue. Rebecca has over 10 years of experience in content creation and content strategy, and over 8 years of experience in digital marketing; organic social, paid social advertising, remarketing, SEO, SEM, video marketing and blogging. Here are a few of the topics we'll discuss on this episode of The Consulting Trap: How Rebecca went from being a journalist to a digital marketing expert. How to start a digital marketing agency. How to recognize blind spots within your organization. Common advertising mistakes online retail sellers make. Common misconceptions about how online marketing works. The onboarding process Fall Line Digital uses with new clients. What a purpose-driven brand is. Resources: Fall Line Digital Podcast Chef Connecting with Rebecca Babicz:LinkedInConnecting with the host: Brian Mattocks on LinkedIn Brian Mattocks by email

Kasim Aslam is the founder and CEO of Solutions 8, one of the world's top-ranked Google ad agencies. He is also the traffic coach for Digital Marketer's Elite Coaching Program and was hand-selected to help create their new paid traffic certification. He's also the co-host of “Perpetual Traffic,” one of the top marketing podcasts in the world. He's the go-to person in Google ads, recognized by the Arizona Interactive Marketing Association as Person of the Year. His book, “The 7 Critical Principles of Effective Digital Marketing,” was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. Kasim speaks regularly at marketing conferences around the globe. Listen in for some great takeaways about Kasim's entrepreneurial journey and how to drive traffic and opportunities for your business using Google ads.  You will want to hear this episode if you are interested in... How Kasim got where he is today [2:54]  How Kasim found success with Google Ads [5:14]  Kasim's advice for a digital marketing strategy [7:05]  What you need to know about customer acquisition cost [11:25]  Why Kasim's customer life cycles are so short [13:33] How you can counteract "privacy-first" initiatives [17:23] Should you spend your money on Google or YouTube? [22:42]  How Solutions 8 stayed relevant during the pandemic [24:20]  What does the future of paid traffic look like? [25:42] Don't let privacy-first initiatives scare you [28:23]  What's up next for Kasim Asham, the next big thing? [30:29] What brought Kasim joy and put him in the mindset for success [31:36]  Resources & People Mentioned The 7 Critical Principles of Effective Digital Marketing The Paid Traffic Mastery Course Performance Max Google Campaigns Tom Breeze Aleric Heck Connect with Kasim Aslam The website On Twitter On Linkedin On Facebook On YouTube Bio Recipient of the Arizona Interactive Marketing Association's 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and speaks regularly at marketing conferences around the globe. He and his wife have two sons; they split their time between Scottsdale, Arizona and Seattle, Washington. Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. Connect With Mitlin Financial podcast(at)MitlinFinancial.com - email us with your suggestions for topics or guests https://mitlinfinancial.com  Follow on Twitter Follow on Instagram Subscribe on Youtube Follow on Linkedin Follow on Facebook Subscribe to Mitlin Money Mindset™ on Apple Podcasts, Spotify, Google Podcasts

MindShare101's David Greenspan is joined by Vice President Digital Marketing at EXIT Realty Corp. International  – Samantha MorrisThey discuss what the most effective digital marketing strategies in real estate industry are!This Episode is sponsored by The Buzz Conference and KiTS Keep-in-Touch Systems.Please subscribe, rate the show, and leave a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and https://mindshare101.com/

So who are the guests?Our first guest is Kasim Aslam.One of the Top 50 Digital Marketing Thought Leaders in the country, Kasim Aslam is a man making waves. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. The founder and CEO of Solutions 8, one of the top-ranked Google Ads agencies on the planet and winner of multiple awards including the 2017 person of the year by the Arizona Interactive Marketing Association, Kasim is truly a pioneer of a generation.Our second guest is Dr. Thaddeus Gala.A multi-published author, and international speaker, Dr. Thaddeus Gala is known the world over as a thought & energy transformation specialist. A CEO and medical director of Complete Care, whose focus is to improve the quality of life beyond any reasonable expectations, Dr. Thaddeus has also expanded and overseen multiple successful commercial enterprises.++You can follow Giovanni:Archangel Academy: https://archangel.cc/Giovanni Marsico Instagram: https://www.instagram.com/giftedwithgio/Giovanni Marsico Facebook: https://www.facebook.com/thegiftedentrepreneur/Giovanni Marsico LinkedIn: https://www.linkedin.com/in/giovannimarrsico/

Kasim Aslam is the founder of Solutions 8, a nationally ranked creative agency and digital media certified partner that specializes in Google Ads. He is additionally a life coach, speaker and the author of the new book The 7 Critical Principles of Effective Digital Marketing. Kasim is an expert not only in maximizing the financial success of every client that he works with, but additionally in advising people in how to take their personal brands to new heights as well. Sharon and Kasim speak about the digital marketing industry and all of its intricacies. They go into depth into the function of Google Ads and the valuable information, both positive and negative, that it can expose for business owners. They also speak honestly about Kasim's recommendations when it comes to Google Ads and his recommended approach in ensuring that the way in which you are presented is top notch before devoting millions on the ads meant to drive traffic. Kasim and Sharon speak about the function of digital advertising in the market today and how advertising strategy is far from a one size fit all approach.   What You Will Learn Kasim's path to starting his business Kasim's opinions on digital marketing How to build your personal brand How digital marketing has evolved Importance of caring about your clients

We discuss what we think will be the most effective digital marketing tools and strategies you the real estate agent or broker can use to promote and get quality leads in 2022 The Hosts of The Mail-Right Show Jonathan Denwood Founder of Mail-Right https://www.mail-right.com/ Robert Newman The Founder of InboundREM https://inboundrem.com

This week, Flavilla is joined by Jamie Love. They discuss how to achieve monumental growth using effective digital marketing. Jamie Love is the CEO and Founder of Monumental, London's growth marketing agency. He is a leader in the field of Digital Marketing with a specific focus on acquisition. Jamie has a number of entrepreneurial triumphs under his belt, has created and taught digital marketing syllabuses globally and is a public figure in the LGBT community. He has been featured in most UK press and media and has an online following of over 30,000 people.[00:11] Episode Summary[01:10] Introducing Jamie[03:07] What led Jamie to creating Monumental[04:50] What commitments are required to scale and grow?[06:28] The importance of adopting new marketing channels[09:50] Jamie's advice for young tech entrepreneurs[14:57] Understanding younger audiences[19:21] Championing marginalised groups in marketing[23:59] Securing PR opportunities for Jamie's clients[26:20] What has Jamie learned from growing his business[32:50] How would Jamie like to be rememberedTo connect with Jamie, CLICK HERETo visit Monumental's website, CLICK HEREJoin Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about 3 Colours Rule Agency, CLICK HERE

Kasim is the founder and CEO of Solutions 8, one of the world's top ranked Google Ads agencies. He's the Traffic Coach for DigitalMarketer.com's ELITE coaching program, was hand-selected by Ryan Deiss to help create Digital Marketer's new Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world). Recipient of the Arizona Interactive Marketing Association's 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and speaks regularly at marketing conferences around the globe. He and his wife have two sons; they split their time between Scottsdale, Arizona and Seattle, Washington.

At first glance, digital marketing seems fairly simple: just post a few photos on social media and wait for the new customers to reach out. Unfortunately, nothing could be further from the truth. Developing an effective digital marketing program for your small business requires time, research, and a clear understanding of your ideal target audience. In this episode, Jon Aidukonis and Gene Marks, along with INGroup Creative co-founder and owner Jeannette Dardenne, discuss how small business owners can launch a successful digital marketing campaign. Continue reading How to Develop an Effective Digital Marketing Campaign at .

#IIDM ##Digital #Marketing Hi, My Name is Prettiness Gida, from the International Institute of Digital Marketing. Digital Marketing has changed our world and business side so drastically and quickly. Industries abducted Digital Marketing after they saw the statistics that 80% of purchases are made by phone. They saw an opportunity to learn more about how to attract new potential customers, and maintain the relationship they have with the current customers using the Digital platform. It has changed the world that we live in to be so easy to the point that companies can illustrate the features of the product through social media they can be able to entertain and interact with customers through live streams apps Marketers learned how important the quality of creative content is. That it draws the attention of the readers. As a marker, you need skills to ace the creative content. IIDM online courses give you that opportunity and platform to shine and provide extraordinary work. IIDM online courses give you that opportunity and platform to shine and provide extraordinary work. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

I remember back in 2008 when I started working full-time in a digital marketing role. It was a techie role that liaised with techies - it wasn't real marketing - it was playing online. At least that's what many traditional marketers thought at the time. Fast forward 13 years and in many arenas, digital has overtaken traditional. And that's meant that the size of digital marketing teams has grown exponentially... Which in turn draws our attention to digital marketing leadership - what are the skills you need to be an effective digital marketing leader? That's precisely what I'm going to be discussing with my guest on Digital Marketing Radio episode 255. He's a former VP of SEO and Content at G2 - and a current Director of SEO at Shopify - welcome to DMR - Kevin Indig.

EPISODE SUMMARY Are you sick & tired of doing ALL THE THINGS and hoping that at least some of your marketing efforts will pay off eventually? Then join scientist and mindset & high-performance coach Claudia Garbutt & marketing & sales expert Scott D. Clary as they discuss how to create a modern & effective digital marketing strategy that helps you fill your pipeline with new leads.     In this episode you'll learn about:   - Current trends in online marketing: What's working right now? - The 3 things you need to create a strong lead generation system - Sales mindset: Why you need to QUALIFY your prospects   EPISODE NOTES Scott D. Clary is currently a Sr. Director of Business Development at Grass Valley (after his most recent company was acquired), the Founder of ROI Overload a newsletter & community for entrepreneurs and business leaders, as well as a successful podcast host.   He's sold and marketed to the most iconic Fortune500 brands throughout his career.   His work has been featured in over 100+ news sites and publications. He speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup, and others.   He currently runs a global Software as a Service sales and marketing organization and is the host of the Success Story podcast where he interviews inspirational people, mentors, and leaders.   You can find him here:   Website: scottdclary.com Twitter: @ScottDClary LinkedIn: https://www.linkedin.com/in/scottdclary/ Podcast: https://scottdclary.com/podcast/ ----------------------- If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by leaving a review and a comment! I'm always open to suggestions – maybe you have a specific topic in mind that you would love to learn more about or you know someone who would be a fantastic guest for this show – leave a comment and let me know! Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes!   If you'd like to connect more, you can find me here: Website: www.wiredforsuccess.solutions Instagram: https://www.instagram.com/wired_for_success/ Facebook: https://www.facebook.com/claudia.garbutt.1 LinkedIn: https://www.linkedin.com/in/claudia-garbutt/   HELPFUL RESOURCES Get my FREE “Prime Your Brain for Success in Less Than 5 min Each Day” audio file that is specifically designed for ambitious, mission-driven entrepreneurs who want to start their day more focused, inspired & energized!   Wanna find out how I can help you leverage the power of your mind and tap into the wisdom of your body to feel fully aligned, trust your intuition, and achieve your goals with ease and joy rather than with constant hustle and pushing yourself to the point of exhaustion – book a free 20min Strategy Session with me: https://bit.ly/2YemfIe   Are you too busy to enjoy your life and would like to free up more time to do all the things you love? Check out my “5 Days to Getting Your Life Back” productivity course that teaches ambitious, mission-driven entrepreneurs how to win back 1-2h of precious time each day  

EPISODE SUMMARY Are you sick & tired of doing ALL THE THINGS and hoping that at least some of your marketing efforts will pay off eventually? Then join scientist and mindset & high-performance coach Claudia Garbutt & marketing & sales expert Scott D. Clary as they discuss how to create a modern & effective digital marketing strategy that helps you fill your pipeline with new leads. In this episode you'll learn about: - Current trends in online marketing: What's working right now? - The 3 things you need to create a strong lead generation system - Sales mindset: Why you need to QUALIFY your prospects EPISODE NOTES Scott D. Clary is currently a Sr. Director of Business Development at Grass Valley (after his most recent company was acquired), the Founder of ROI Overload a newsletter & community for entrepreneurs and business leaders, as well as a successful podcast host. He's sold and marketed to the most iconic Fortune500 brands throughout his career. His work has been featured in over 100+ news sites and publications. He speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup, and others. He currently runs a global Software as a Service sales and marketing organization and is the host of the Success Story podcast where he interviews inspirational people, mentors, and leaders. You can find him here: Website: scottdclary.com Twitter: @ScottDClary LinkedIn: https://www.linkedin.com/in/scottdclary/ Podcast: https://scottdclary.com/podcast/ ----------------------- If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by leaving a review and a comment! I'm always open to suggestions – maybe you have a specific topic in mind that you would love to learn more about or you know someone who would be a fantastic guest for this show – leave a comment and let me know! Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes! If you'd like to connect more, you can find me here: Website: www.wiredforsuccess.solutions Instagram: https://www.instagram.com/wired_for_success/ Facebook: https://www.facebook.com/claudia.garbutt.1 LinkedIn: https://www.linkedin.com/in/claudia-garbutt/ HELPFUL RESOURCES Get my FREE “Prime Your Brain for Success in Less Than 5 min Each Day” audio file that is specifically designed for ambitious, mission-driven entrepreneurs who want to start their day more focused, inspired & energized! Wanna find out how I can help you leverage the power of your mind and tap into the wisdom of your body to feel fully aligned, trust your intuition, and achieve your goals with ease and joy rather than with constant hustle and pushing yourself to the point of exhaustion – book a free 20min Strategy Session with me: https://bit.ly/2YemfIe Are you too busy to enjoy your life and would like to free up more time to do all the things you love? Check out my “5 Days to Getting Your Life Back” productivity course that teaches ambitious, mission-driven entrepreneurs how to win back 1-2h of precious time each day!

Starting your own business is never an easy task and takes a lot of your efforts. While many start-up owners include marketing strategies in their business plan, many still believe in taking that step a little later. Although, pretty much every company develops its marketing strategies at some point in their tenure, earlier the better. Start-ups don't succeed just based on the great idea, team or funding that they have. They need to get their sales going, reach out to more customers, build a market appeal for their business and need to invest in good marketing strategies along with personnel. A digital marketing strategy for startups is a different ball-game altogether. You can't apply the same science that you use for established companies here.

The reason we’re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We’re going to go through all that today in this episode and answer that for you. And there’s no better way to do that, but to have Kasim Aslam on the show today, he’s the founder and CEO of Solutions 8, one of the world’s top ranked Google ads agency.We work pretty closely together and refer business back and forth to each other because it’s just too complicated to be good at ads within both platforms, and we’re both dedicated to provided the best service we can for our clients.During this fascinating and insightful conversion:– We chat about the differences between the two platforms, and what to expect when signing up for the Google ads experience.– Kasim blows our minds with a deep dive into all the ways Google touches our lives, and how much data they are actually gleaning from their multitude of touch points.– For example, Kasim reveals Google reaches about 90% of every internet user on the planet, and about 65% of those every day.– Google has a mind-blowing 70 million demographic and psychographic profiling factors that they use in order to catalog people, Facebook has 55,000.– In fact, with Google Analytics on 99% of front-facing websites, and all of their other touchpoints (Gmail, Maps, YouTube, Drive, etc.) their AI algorithm works so well, the engineers at Google don’t know exactly how it works.– We also go into a powerful discussion about how the iOS update is impacting both Facebook and Google. (Note: For both, we recommend you hiring a professional. It’s no longer easy for someone to do on their own or without a specialist.)– The question about why you should not write one check to one agency is answered. (Answer: It’s all so complex, no single agency will have the knowledge and inside connections to serve you the best.)– And so much more!In the end, we reveal that for businesses of different sizes at different points in their growth, Facebook may be better or Google may be better. But when you combine the power of both, they will work more efficiently and give you a better ROAS for a variety of reasons.So, listen to this amazing conversation, we learned a lot and I’m sure you will too!All right. Thank you everybody for listening and we’ll talk to you soon.Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there, we have a resource for you, a checklist on everything you need to do for the release of the iOS 14 Facebook update.Notes and more here: https://www.spotlightsocialadvertising.com/18Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosConnect directly with Jason and Eric: info@sportlightsocialllc.comSpotlight Social Advertising on Facebook: https://www.facebook.com/spotlightsocialllc/ Kasim’s Info:Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies, Solutions 8.Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team.His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary.He lives in Scottsdale, Arizona with his wife and two sons.Solutions 8: https://sol8.com/Facebook: https://www.facebook.com/solutionseightTwitter: https://twitter.com/solutions_8YouTube: https://www.youtube.com/user/solutionseightLinkedIn: https://www.linkedin.com/company/solutions-8Pinterest: https://www.pinterest.com/solutionsVIII/Kasim’s Book, The 7 Critical Principles of Effective Digital Marketing: https://www.amazon.com/dp/1542991005/The Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/18-google-versus-facebook-for-ads

The reason we’re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We’re going to go through all that today in this episode and answer that for you. And there’s no better way to do that, but to have Kasim Aslam on the show today, he’s the founder and CEO of Solutions 8, one of the world’s top ranked Google ads agency.We work pretty closely together and refer business back and forth to each other because it’s just too complicated to be good at ads within both platforms, and we’re both dedicated to provided the best service we can for our clients.During this fascinating and insightful conversion:– We chat about the differences between the two platforms, and what to expect when signing up for the Google ads experience.– Kasim blows our minds with a deep dive into all the ways Google touches our lives, and how much data they are actually gleaning from their multitude of touch points.– For example, Kasim reveals Google reaches about 90% of every internet user on the planet, and about 65% of those every day.– Google has a mind-blowing 70 million demographic and psychographic profiling factors that they use in order to catalog people, Facebook has 55,000.– In fact, with Google Analytics on 99% of front-facing websites, and all of their other touchpoints (Gmail, Maps, YouTube, Drive, etc.) their AI algorithm works so well, the engineers at Google don’t know exactly how it works.– We also go into a powerful discussion about how the iOS update is impacting both Facebook and Google. (Note: For both, we recommend you hiring a professional. It’s no longer easy for someone to do on their own or without a specialist.)– The question about why you should not write one check to one agency is answered. (Answer: It’s all so complex, no single agency will have the knowledge and inside connections to serve you the best.)– And so much more!In the end, we reveal that for businesses of different sizes at different points in their growth, Facebook may be better or Google may be better. But when you combine the power of both, they will work more efficiently and give you a better ROAS for a variety of reasons.So, listen to this amazing conversation, we learned a lot and I’m sure you will too!All right. Thank you everybody for listening and we’ll talk to you soon.Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there, we have a resource for you, a checklist on everything you need to do for the release of the iOS 14 Facebook update.Notes and more here: https://www.spotlightsocialadvertising.com/18Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosConnect directly with Jason and Eric: info@sportlightsocialllc.comSpotlight Social Advertising on Facebook: https://www.facebook.com/spotlightsocialllc/Kasim’s Info:Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies, Solutions 8.Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team.His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary.He lives in Scottsdale, Arizona with his wife and two sons.Solutions 8: https://sol8.com/Facebook: https://www.facebook.com/solutionseightTwitter: https://twitter.com/solutions_8YouTube: https://www.youtube.com/user/solutionseightLinkedIn: https://www.linkedin.com/company/solutions-8Pinterest: https://www.pinterest.com/solutionsVIII/Kasim’s Book, The 7 Critical Principles of Effective Digital Marketing: https://www.amazon.com/dp/1542991005/The Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/18-google-versus-facebook-for-ads

The reason we’re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We’re going to go through all that today in this episode and answer that for you. And there’s no better way to do that, but to have Kasim Aslam on the show today, he’s the founder and CEO of Solutions 8, one of the world’s top ranked Google ads agency.We work pretty closely together and refer business back and forth to each other because it’s just too complicated to be good at ads within both platforms, and we’re both dedicated to provided the best service we can for our clients.During this fascinating and insightful conversion:– We chat about the differences between the two platforms, and what to expect when signing up for the Google ads experience.– Kasim blows our minds with a deep dive into all the ways Google touches our lives, and how much data they are actually gleaning from their multitude of touch points.– For example, Kasim reveals Google reaches about 90% of every internet user on the planet, and about 65% of those every day.– Google has a mind-blowing 70 million demographic and psychographic profiling factors that they use in order to catalog people, Facebook has 55,000.– In fact, with Google Analytics on 99% of front-facing websites, and all of their other touchpoints (Gmail, Maps, YouTube, Drive, etc.) their AI algorithm works so well, the engineers at Google don’t know exactly how it works.– We also go into a powerful discussion about how the iOS update is impacting both Facebook and Google. (Note: For both, we recommend you hiring a professional. It’s no longer easy for someone to do on their own or without a specialist.)– The question about why you should not write one check to one agency is answered. (Answer: It’s all so complex, no single agency will have the knowledge and inside connections to serve you the best.)– And so much more!In the end, we reveal that for businesses of different sizes at different points in their growth, Facebook may be better or Google may be better. But when you combine the power of both, they will work more efficiently and give you a better ROAS for a variety of reasons.So, listen to this amazing conversation, we learned a lot and I’m sure you will too!All right. Thank you everybody for listening and we’ll talk to you soon.Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there, we have a resource for you, a checklist on everything you need to do for the release of the iOS 14 Facebook update.Notes and more here: https://www.spotlightsocialadvertising.com/18Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosConnect directly with Jason and Eric: info@sportlightsocialllc.comSpotlight Social Advertising on Facebook: https://www.facebook.com/spotlightsocialllc/ Kasim’s Info:Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies, Solutions 8.Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team.His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary.He lives in Scottsdale, Arizona with his wife and two sons.Solutions 8: https://sol8.com/Facebook: https://www.facebook.com/solutionseightTwitter: https://twitter.com/solutions_8YouTube: https://www.youtube.com/user/solutionseightLinkedIn: https://www.linkedin.com/company/solutions-8Pinterest: https://www.pinterest.com/solutionsVIII/Kasim’s Book, The 7 Critical Principles of Effective Digital Marketing: https://www.amazon.com/dp/1542991005/The Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/18-google-versus-facebook-for-ads

With the podcast impacting the lives of people from all walks of life, students were left with no choice but to attend classes online. Edtech companies have been major beneficiaries amidst the prevailing situation as the lack of physical classes meant that students depended on digital platforms to enhance their learning. To understand how ed-tech brands have built solid digital marketing strategies to improve the engagement with their users, we caught up with Rhezandra Priatama, Chief Technology Officer at Sekolahmu. Sekolahmu is the pioneer of a blending education technology system in Indonesia. With a high standard and well-structured curriculum, this digital platform has been acquiring more than 2.5 million users within 15 months since the app's launch on Google Play Store. They also reached a record of 12 million page views a day. Rhezandra also shared insights on: The genesis and growth story of Sekolahmu being the first blended learning system in Indonesia Challenges faced in adapting to the constantly evolving digital landscape Digital engagements across channels that led to user growth and retention How marketers need to look at growth in digital marketing and the key metrics to be tracked to achieve business KPIs Targeting customers according to their stage on the customer lifecycle. Tips to improve customer engagement and build loyalty Personalization and Customer Experiences as major trends in the digital marketing space and how they could help brands Trends to look out for in 2021 and beyond Tune in to gain actionable growth tips on how to build a solid digital marketing strategy by extracting the best out of each online channel.

I don’t know what it was like when you were a kid, but when I was growing up, I’d usually get a bit of money for my birthday. Now I’m not talking “crazy money” here—I mean the kind of “10 dollars taped into a card from Great-Aunt Edna” that you probably got too.  For me, that was the best—both because it meant I had to be intentional about what I bought, but also because I knew I was going to buy SOMETHING… Sure enough, that money always got spent on one awesome toy or another—and I rarely borrowed more than I had from my parents. Why does all this matter? Well, as today’s podcast guest would tell you, having a budget when it comes to your marketing can be just as liberating. Rich Brooks has been the founder and president of Flight New Media, a digital agency in Portland, Maine, for nearly a quarter-century. And as Rich explains, a marketing budget can be just as fun to spend as Edna’s ten-spot was back in the day. First, because it directs your thinking toward results—and consequently helps you get them. If you only have so much to spend, you’re going to spend it wisely. And second, knowing you have money to spend on marketing means that money is ABSOLUTELY getting spent on marketing… Which is going to lead to the kind of business success you just don’t see without investing in growth. I had a great time talking to Rich, and it turned out to be a really fascinating episode, and I think you’re really going to enjoy this one too. You’ll never look at your marketing the same way again. Check out his websites

Steven Clayton, Founder & CEO of NetBlaze, has been in and around digital marketing for many years. He's seen small businesses waste a lot of time and money on digital marketing that doesn't produce.   He joins The Savvy Entrepreneur Show to share his 80/20 rules of digital marketing.  He has lots of practical tips to help small businesses maximize the impact of their digital footprint, cost-effectively. Click on the arrow to listen. It's chockful of free, practical advice!

In this episode, our guest is Frank Demming, Founder & CEO of Local Business Marketing Solutions. Franks talks with Anthony about digital marketing strategies that can help your company grow, appear unique, and reach your audience. https://www.lbmsllc.com/ https://www.lbmsllc.com/podcast/

To get the most from your digital marketing, it's important to understand what works for small law firms. There are a number of things that attorneys can spend their marketing budget on, but the truth is that most small law firms benefit when they take a client-centered approach to their digital marketing strategy. In this podcast episode, we discuss the elements of digital marketing for attorneys: what works, what doesn't, and how to predictably engage web visitors to turn them into leads for your law firm.

Jane Betschel, Head of Marketing for MYOB joins Flying Solo editor Lucy Kippist to discuss a range of digital marketing strategies to support small businesses post COVID.

Jane Betschel, Head of Marketing for MYOB joins Flying Solo editor Lucy Kippist to discuss a range of digital marketing strategies to support small businesses post COVID.

In this episode, Naren and Dr. Jeanine Downie discusses digital marketing, what it is and how it has transformed her practice into one of the top Dermatology practices. With Ekwa's effective digital marketing strategies and Dr. Downie's establishment as an authoritative figure, Dr. Downie is able to practice dermatology and live her life the way she wants. Highlights: Introduction What is successful digital marketing? How we help ideal patients find you The importance of finding a real professional marketing team Positioning Dr. Downie as an authority How Ekwa Marketing is different from others It's critical to check references before signing with a marketing company How Ekwa has influenced prospective patients to choose Dr. Downie Dermatologists are real people, sometimes we run late! Managing your reputation and negative reviews The Gist Show YouTube Show: https://www.youtube.com/thegistshow

In today’s digital world, businesses need to consider marketing in the online space to capture more clients anytime, anywhere. The possibilities are endless in the world of digital marketing and reaching your target market is now better than ever with all the resources available at the tip of your fingers and with a few clicks on your computer. Chris Walker and Georgia Hull of Walk Digital join us today to talk about digital marketing for allied health business owners and the importance of telling your stories to better capture your ideal clients in the process. If you are on this path of digital marketing or are considering doing it, this episode will teach you pearls of wisdom to get started or improve your strategy. Episode highlights: Chris and Georgia’s roles in Walk Digital Expounding on Digital Marketing Strategies. Guiding clients to find their ideal clients. Getting your messaging right. The importance of having a story in your digital strategy. Looking at the channels you want to work on. Retargeting people who have interacted with you. Getting the texts, photos and videos right in your messaging mix. Tracking and measuring your metrics. Staying current with the trends in campaigns and advertising. Digital marketing in the next 3 years Tips on digital marketing for allied health professionals. Useful Links Walk Digital Website Walk Digital Facebook Walk Digital LinkedIn Nacre Links:  Website LinkedIn Twitter Facebook Instagram Pinterest

Fact: Websites are totally over-rated as marketing tools. They aren't even an "online presence" anymore. If you're living in the past and think all you need is a website in order to be "present" online, then this podcast is for you. Online marketing or digital marketing is constantly changing, especially if you are interested in (or committed to) making authentic, meaningful connections with your prospects, customers, clients, or community. In order to create a relationship, your marketing cannot be "one and done." You need to have an on-going conversation with your audience. In marketing terms, "multiple touches" are required. For this reason, a consistently valuable social media presence and equally valuable email communications are essential. This episode summarizes 3 key reasons why a website alone is no longer an effective strategy for online marketing. It also offers a fresh approach that can help you build more meaningful connections online. Enjoy! Resource Link: Video Blog Post Mentioned - "Why SEO is so YESTERDAY for Online Marketing" https://www.combridges.com/seo-yesterday-for-small-business-online-marketing/ More video episodes are available on my blog: http://combridges.com/blog I'd love to hear what works for you and if you find this podcast is useful; so If you've got questions, feedback or suggestions. Your reviews and comments HELP! Please comment below, or let's connect in one of these "places": * Website: https://www.combridges.com * Instagram: https://www.instagram.com/combridges.marketing * Twitter: https://twitter.com/joncombridges * Facebook: https://www.facebook.com/combridges.fb * LinkedIn: https://www.linkedin.com/in/jonleland Thanks! --- Send in a voice message: https://anchor.fm/video-mojo/message

By T Arkitim For digital marketing to be effective, you need a clearly-defined campaign strategy. As a small business owner in the Gold Coast, limited budgets additionally emphasize the need for strategic decisions. Online marketing strategies differ from business to business. Every business needs its own distinct and specific strategy that is best suited for its industry or niche, be it construction, restaurants and coffee bars... http://www.limeriver.com.au

Welcome back to another episode of More Than Marketing. Today, we’re talking with Anthony Snively, our Operations & Training Strategist. Anthony has helped create a work environment which lead to WebMechanix winning Inc’s Best Places to Work award. In this episode, he spills the beans on how we created a desirable workplace and our secret […]

In this Episode, Ben talks to Emily Forrest, from digital marketing agency and ecommerce specialists, Reload Media on many things about digital marketing for ecommerce. From strategies, to best practice process, to simple tips and insights to help Merchants understand, and take positive action. Find out more about Reload Media here. Contact The Cut today, we're here to help. Reload have their head office in Brisbane, with international offices in London and Manilla. The people who will find this podcast most interesting include Shopify merchants and ecommerce business owners. It will suit ecomm owners at various stages of growth because it includes useful insights for small businesses who might be planning digital marketing for the future, or even looking for early learning on the subject. Plus, it gives good insights into some of the processes carried out by Reload, and they set a good benchmark of what best practice should be in digital marketing. In this podcast Ben and Emily chat about Unite, the international Shopify conference where The Cut and Reload shared some learning experiences. They talk about digital marketing specifically for ecommerce businesses, the most important first steps business owners should take with their digital marketing, and the value of strategy and process. They cover the importance of feedback and communication, and a flexible approach that allows for ongoing adjustment. Our thanks to Emily and the team at Reload for taking the time to talk on our Podcast. Find out more about Reload Media here. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.

As part of our latest marketing test, you can download a copy of my newest book - SALES CONTROL: The 1-Page Brand Marketing Plan For Creating A Tribe Of Ravenous Clients, Repeat Buyers And Raving Fans (100% FREE!) By --- CLICKING THIS LINK NOW.  

Baby Boomers represent the market segment with largest amount of disposable income (estimated $15 trillion dollars). So what are the most effective methods of reaching this marketing segment leveraging digital marketing. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog

“You should know your customer so deeply that you could play them in a movie and win an Oscar.”  Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA in the country, and the nonprofit industry as a consultant for a branch of The Gate’s Foundation. Kasim has been a technology spokesperson for Intel and has worked on a contract basis for the United States Army. He has been published in numerous publications, including CRM magazine, Search Engine Journal, and Social Media Today. Kasim has lectured on the topics of Search Engine Optimization, marketing automation, and digital marketing, and has served as a guest speaker alongside Mavenlink CEO Ray Grainger on project management for small businesses. He is the author of the Amazon bestseller, The 7 Critical Principles of Effective Digital Marketing, and his company is a Digital Marketer Certified Partner, a Google Partner, and was recently named a Top 10 Agency by Expertise.com. Listen And Learn: About the 7 critical principles of effective digital marketing. Why empathy is the most powerful facet of marketing. How to create buyer personas that hit at the heart of customer behavior. The importance of giving value first…and last. Always learn, apply, and innovate. How to create “living plans.” TO LEARN MORE ABOUT SOLUTIONS 8, CLICK HERE. TO FIND KASIM ASLAM ON LINKEDIN, CLICK HERE.

Kasim is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of the #1 Amazon Bestseller “The 7 Critical Principles of Effective Digital Marketing.” Through Solutions 8, Kasim has spent more than a decade helping over 500 organizations grow and scale using a unique, proven and proprietary process: The Digital Business Builder. This experience fuels his presentations and has helped to make him a foremost authority on business growth and scale in the digital age.

There is so much mixed messaging around digital marketing that we get confused on what to really do. Kasim Aslam, founder and CEO of Solutions 8 and the author of The 7 Critical Principles of Effective Digital Marketing, has spent more than a decade helping over 500 organizations grow and scale using a unique, proven, […]

There is so much mixed messaging around digital marketing that we get confused on what to really do. Kasim Aslam, founder and CEO of Solutions 8 and the author of The 7 Critical Principles of Effective Digital Marketing, has spent more than a decade helping over 500 organizations grow and scale using a unique, proven, and proprietary process called the Digital Business Builder. He dives into digital marketing and the biggest mistakes people make with it. He also shares the principles to be effective at digital marketing these days. Love the show? Subscribe, rate, review, and share! Here’s How » Join Heartrepreneur® Radio community today: heartrepreneur.com Heartrepreneur® Radio Facebook Terri Levine Twitter Terri Levine Instagram Heartrepreneur® Radio Pinterest Terri Levine YouTube Terri Levin LinkedIn

Kasim Aslam is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of “The 7 Critical Principles of Effective Digital Marketing.” Through Solutions 8, Kasim has spent more than a decade helping over 500 organizations grow and scale using a unique, proven and proprietary process: The Digital Business Builder. This experience fuels his presentations and has helped to make him a foremost authority on business growth and scale in the digital age. “start now and don't stop. It is like having a baby you are never going to be ready, there's never going to be enough money, there's never going to be enough time – I promise you that's true. Don't do it, don't burn your bridges, I think that's dumb advice. You know anybody who says oh if you don't quit your job you are not committed that's bullshit. Start in an intelligent way, let yourself slow role it, be gentle on yourself, but start now. And I mean right now. If you are in the car pull over, if you are on the phone hang the phone up, if you are in the office put away whatever it is you are doing, and there is something you can do right now to start your business to move just one iota forward. And then don't stop. And I don't mean now I mean ever, just don't stop ever because momentum is life and stagnation is death and I think that will always be true for businesses”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6JN

Today we’re joined by Kasim Aslam. He is the founder and CEO of Solutions 8, which helps organizations to grow, scale and automate their business marketing process. Over the course of 11 years, Kasim and his team have helped more than 500 organizations using its very own proven digital marketing process. Kasim also became a best-selling author with his book titled The 7 Critical Principles of Effective Digital Marketing, and with it, he attempts to establish a baseline for one of the most tumultuous and change-ridden industries in existence. Our topics include: How to utilize Google Adwords in order to achieve growth? What type of content affects the intent of your customers the most? What are the constants and the variables in today’s digital marketing? Is the “4 hour week” really feasible? The upside of working with small businesses. How can small businesses gain the upper hand in the competition against corporate giants? Connect with Kasim: Website: https://www.sol8.com/ LinkedIn: https://www.linkedin.com/in/kasimaslam/ Twitter: https://twitter.com/kasimaslam   What's Next? Learn skills that will make you the sharpest person in the Boardroom:  https://humanresources.teachable.com/   Like This Episode? Leave a tip! Learn More: https://www.patreon.com/blc   --- Listen: iTunes | Podbean | Spotify Connect: IG | T | FB | Website | Sponsor Music: http://www.bensound.com/royalty-free-music --- This episode is powered by Jumpstart:HR, LLC HR Outsourcing for Small Businesses and Startups: http://www.jumpstart-hr.com

Kasim is the Founder CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of the #1 Amazon Bestseller “The 7 Critical Principles of Effective Digital Marketing.” Through Solutions 8, Kasim has spent more than a decade helping over 500 organizations grow and scale using a unique, proven and proprietary process: The Digital Business Builder. This experience fuels his presentations and has helped to make him a foremost authority on business growth and scale in the digital age. He has worked with the largest privately owned bank in the U.S., a 54,000 member PPO, a Gates Foundation-funded non-profit, and an Academy Award contending documentary.

This was a fun lively interview with a fascinating marketer. I can do any better than his own published biography: Kasim (rhymes with "awesome") Aslam is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of "The 7 Critical Principles of Effective Digital Marketing." As a digital marketer and strategist, he has worked with the largest privately owned bank in the U.S., a 54,000 member PPO, a Gates Foundation funded non-profit, and an Academy Award Contending documentary. He helped to build, launch and market the National Association of Child Helplines (NAACH). He has worked on a contract basis with the United States Army, Intel and Pearson Education. Kasim has been published across multiple networks including CRM Magazine, Search Engine Journal, Social Media Today, Emergent Path and Explore B2B.As a speaker Kasim has shared the stage with Ray Grainger (CEO: Mavenlink.com), Ryan Deiss (CEO: DigitalMarketer.com), Greg S. Reid (International best-selling author: "Three feet from Gold"), Jeff Hoffman (Co-Founder: Priceline.com), David Conklin (CMO: Income Store) and Ken Courtright (CEO: Today's Growth Consultant).Kasim enjoys spending time with his wife and two children, reading, traveling, playing basketball, and writing thinly veiled, narcissistic lists of his feeble accomplishments. Kasim's linksWeb: https://www.sol8.com and https://www.kasimaslam.comFacebook: https://www.facebook.com/kasim.aslamLinkedIn: https://www.linkedin.com/in/kasimaslam/Twitter: https://twitter.com/kasimaslam And don’t forget to support the podcast by subscribing for free, reviewing, and sharing. Web: https://unstructuredp.com/ Twitter: https://twitter.com/unstructuredp Facebook: https://facebook.com/unstructuredp Instagram: https://instagram.com/unstructuredp Join the Facebook group:  fb.com/groups/unstructured

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Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third- generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his grandfather and great-uncle, Ryan now manages the growing digital marketing division. for additional content and bonuses visit my website  More ways to get involved If you have found anything useful on this episode, then please leave a comment and rate the show.  If you would like to ask Geoff a question or suggest a topic to cover on the show, please email him at podcast@geoffnicholson.co.uk Get all the latest information about the show at the shows (http://facebook.com/successiqpodcast) and join in on some of the Facebook Lives, it would be lovely to see you there 

Listen to my podcast to know how to make an effective digital marketing strategy to grow your business online

  Are you eager to begin with digital marketing but don’t know where to start? These three basic skills and other tips from Arti Sharma will surely help you when it comes to getting started with digital marketing. Arti has been in the industry for a while and is producing great results for her clients in Canada. She’s currently helping business owners get better results with the exact strategies that she’s using in her own business.   Key Questions Asked: How did Arti get started with digital marketing? What is the first skill every business owner must cultivate or to develop in order to succeed in the digital world? What sort of things do they need to have on their website for it to be of value to the people visiting? What us the next aspect of critical skill that business owners need to develop in order to succeed in the digital world? Where should business owners put their focus on if they want to increase their presence and get more clients? What advice would Arti give to business owners?   Highlights of Lessons Learned: First Skill: If you have a budget for a website, then it’s a good place to start, having your online branding intact and having it in a succinct manner is important. There are three things you need to understand if you’re designing your own website: First, as a business owner, your website’s your salesperson and you have to make sure that your website speaks to your audience first, so write down the purpose of your website, write down who is the targeted audience that your website will serve and what kind of information will they take away from here. Finally, you want the brief to identify what are the calls to action you need to have your audience who visits you take. Make sure that your brief is clean and crisp, use some modern buttons as well as colors that resonate with your target audience. The next skill business owners need to know once they have a website is how to focus on and make sure that people are sticking to the website. This is about ongoing content marketing and making sure your website is being found. When you build a website make sure that it is responsive, that it is set up in a way that it switches the design on every mobile device and that it creates a user experience and also ultimately will convert better for you. It is also important to optimize your site for local searches. Arti strongly believes that content is still key and relevant content is all the more important. Another step that Arti finds to be very important is the email marketing. There are so many messages out there, so integrating your marketing message is important, and touching with these techniques or strategies is all the more fruitful for you as a business owner if you can combine those two. If you’re one of those people who are starting out and want to reach more audience fairly quickly, Arti suggests for you to invest in social media and content marketing. Choose one to two that you really know how to work and then do them really well, consistency is important. It’s all about connections and contents today when it comes to digital marketing, so the more you share other people’s content, you tap into other people’s connections equally well. OPC means Other People’s Content plus Other People’s Connections – tapping into that leads to more abundance. Arti advises start-up business owners to seek for a mentor, and if your business and your working capital allow, then hire a business strategist or a business coach early on. Don’t be shy to ask for help.

In the last segment of our three-part discussion on websites and digital marketing, we unpack some of the most effective ways to reach new dental patients online.

You probably hate making cold calls almost as much as the average person hates receiving them. Like most agents, however, you’re probably not sure how else to generate your own leads consistently. Rockstar real estate agent and author of Kill Cold Calls, Steve Jolly, has found a better way. Using a host of digital marketing techniques, including email marketing and the promotion of lead-capture pages, Steve creates and converts his own leads as a solo agent. On today’s show, he shares the tools he uses, how he uses them, and the incentives he offers to those willing to complete his lead-capture forms. Listen and learn how to build your real estate business without making cold calls or buying leads on this episode of Real Estate Rockstars! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Chris and Charles walk you through creating an effective digital marketing strategy. You'll learn how to Analyze, Execute, Measure and more!Source: https://www.searchenginewatch.com/2016/11/07/how-to-create-an-effective-digital-marketing-strategy/Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!

Arti Sharma’s Success Tips on Effective Digital Marketing Are you eager to begin with digital marketing but don’t know where to start? These three basic skills and other tips from Arti Sharma will surely help you when it comes to getting started with digital marketing. Arti has been in the industry for a while and is producing great results for her clients in Canada. She’s currently helping business owners get better results with the exact strategies that she’s using in her own business.   Key Questions Asked: How did Arti get started with digital marketing? What is the first skill every business owner must cultivate or to develop in order to succeed in the digital world? What sort of things do they need to have on their website for it to be of value to the people visiting? What us the next aspect of critical skill that business owners need to develop in order to succeed in the digital world? Where should business owners put their focus on if they want to increase their presence and get more clients? What advice would Arti give to business owners?   Highlights of Lessons Learned: First Skill: If you have a budget for a website, then it’s a good place to start, having your online branding intact and having it in a succinct manner is important. There are three things you need to understand if you’re designing your own website: First, as a business owner, your website’s your sales person and you have to make sure that your website speaks to your audience first, so write down the purpose of your website, write down who is the targeted audience that your website will serve and what kind of information will they take away from here. Finally, you want the brief to identify what are the calls to action you need to have your audience who visits you take. Make sure that your brief is clean and crisp, use some modern buttons as well as colors that resonate with your target audience. The next skill business owners need to know once they have a website is how to focus on and make sure that people are sticking to the website. This is about ongoing content marketing and making sure your website is being found. When you build a website make sure that it is responsive, that it is set up in a way that it switches the design on every mobile device and that it creates a user experience and also ultimately will convert better for you. It is also important to optimize your site for local searches. Arti strongly believes that content is still key and relevant content is all the more important. Another step that Arti finds to be very important is the email marketing. There are so many messages out there, so integrating your marketing message is important, and touching with these techniques or strategies is all the more fruitful for you as a business owner if you can combine those two. If you’re one of those people who are starting out and want to reach more audience fairly quickly, Arti suggests for you to invest in social media and content marketing. Choose one to two that you really know how to work and then do them really well, consistency is important. It’s all about connections and contents today when it comes to digital marketing, so the more you share other people’s content, you tap into other people’s connections equally well. OPC means Other People’s Content plus Other People’s Connections – tapping into that leads to more abundance. Arti advises start up business owners to seek for a mentor, and if your business and your working capital allows, then hire a business strategist or a business coach early on. Don’t be shy to ask for help.

Welcome to the most popular internet marketing podcast on iTunes! Join us this week as we talk about:Use Video to Reply Directly on Social Media for Better EngagementPlanning an Effective Digital Marketing Strategy an article by Katy Katz4 Reasons to Run Pay Per ClickSource: https://www.searchenginejournal.com/long-short-digital-marketing-plan-time/160442/Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!

Welcome to the most popular internet marketing podcast on iTunes, hosted by eWebResults! Join us this week as we talk about: Use Video to Reply Directly on Social Media for Better Engagement Plan an Effective Digital Marketing Strategy 4 Reasons to Run Pay Per Click