Podcasts about clearfit

Your GTM message has an incredibly difficult task: to speak to the people who will love your product and take them from a place of disinterest and zero context to a place of understanding and excitement. When done well, it's pure magic. I think that every GTM and ops professional should be familiar with how to do this, and so I asked my old boss, Mitch Solway, to join me for a masterclass in messaging.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Mitch Solway is a 5x VP of Marketing who has led teams at Lavalife, Freshbooks, Vidyard, and Clearfit, among others. Today he works as a Fractional CMO for startups. https://www.linkedin.com/in/mitchsolway/Key Topics[00:00] - Introduction[01:28] - How Mitch defines the hierarchy of messaging. He starts at the end, considering the outcome he's trying to achieve. Then you can reverse engineer what you need to get to that point, starting with positioning, then copy, then messaging. [02:55] - The end result for Mitch is two stories: one broad, one narrow. The narrow story is targeted at your “Can't Miss Customer.” This is your ideal customer. You need to understand everything about this person. Mitch calls this “Is this you?” marketing. You tell the prospect a story, and if you know them really well, your Can't-Miss Customer will identify themselves in your message. Focusing on the person and their world vs. on your product. [04:55] - We don't tell our customer's story enough. We need to realize we are only 5% of the customer's world - important to understand the other 95%. Interview your best customers, then translate those stories back to other prospects. [07:33] - The broad story. This is when you're introducing something new to the market. You need to educate people to create a vision of an “inevitable future.” Getting the market to see the world the way you see it. Example of doing this with Vidyard using influencers to educate the market with a very low budget. [13:26] - Creating the “narrow story” for Vidyard. The litmus test for the narrow story is, can you get the person from no context to being excited in three questions. Mitch calls this the “context rollercoaster.” Examples of how this works in practices. If you can do this, you've found the “nerve center” that you need to touch on. [18:17] - Your product isn't that important to the customer, most likely. Even if they use it, it's just a fraction of their world. You need to show them that you understand their pain to spark interest. Example of why this is important in outbound. Example of how Mitch tweaked the messaging at Clearfit to better align with customer truths and how that message was conveyed in radio ads. [21:52] - Example of competing with ZipRecruiter on the radio. They had raised funds and were outspending 20:1. Mitch tweaked the messaging to turn the competitor's strength into a weakness. [23:57] - Process for creating a messaging framework from scratch. Start with internal interviews with key stakeholders. 90% of that process is about internal alignment. For positioning, he uses April Dunford's framework and conducts a workshop with key stakeholders. Prior to that workshop he interviews existing customers that the company wants to get more of....

Each year, millions of people in the U.S. require some sort of neurosurgery due to injury, disease, or genetic condition. They often undergo multiple procedures and face long, painful recoveries. This inspired Jesse Christopher to start tinkering with his kid's toys in his garage, which was the beginning of Longeviti Neuro Solutions.Starting from this humble beginning, Longeviti pioneered the development of a low-profile intracranial device platform in 2016, in partnership with Johns Hopkins: the first customizable platform to address a growing need for patients undergoing complex brain surgeries. Today the company is pioneering new solutions for brain surgeries and has brought several FDA-cleared implants to market.In Episode 19, Andy Rogers talks with Longeviti Founder and CEO, Jesse Christopher, about the journey from garage to CEO's office, and the data that helped along the way.Need to know: Advocacy groups can guide innovation. Listen to physicians and patients to keep the user front-of-mind during development. Embrace the grind. Founding and operating a startup takes fortitude and trust. “Lean in” to the FDA. They're receptive to questions, and can provide great insights, and resources. Also, check out FDA preceptorship programs.  Plan. Plan. And plan some more. Set a calendar each year so that planning is visible to all, while being mindful of this wisdom from heavyweight Mike Tyson, “Everybody has a plan until they get punched in the face.” The Nitty GrittyLongeviti's Clearfit® disc implants are designed to reconstruct the skull's natural contour after surgery, and allow for post-operative imaging using ultrasound, instead of more costly MRI or CAT scan procedures. Their InvisiShunt™ supports location and orientation while restoring the natural contour of the cranium for patients with conditions such as hydrocephalus. InvisiShunt is a single-use, sterile implant made to fit different areas of the skull. These devices are “windows into the brain” that allow doctors to monitor tumors, observe fluid drain, and to use ultrasound instead of more costly MRI or CAT scans for diagnosis and easy access monitoring (ultrasound imaging is not possible on an adult because of the attenuation abilities of the skull).Of course, a lot of hard data went into the engineering and manufacture of these devices, including material selection, contour, and manufacturing specs. But the secret to Longeviti's success so far lies in how the company has been able to manage” soft” data.Market knowledge – before starting Longeviti, Jesse had 20 years' experience in the field with a Fortune 300 company.Company culture – in any start-up, you're flying by the seat of your pants. But establishing a culture that fosters creativity, accountability, and open communication helps build a strong cohesive team. Humility helps.Education – as with any new technology, real success lies in the ability to educate people about the use and the advantages of your device. Longeviti relies on several pillars: On-brand initiatives Physician courses, society meetings, and conferences Working with hospitals to “follow the dollars”  Patient advocacy groups, whose feedback can guide innovation It's a marathon run, gathering data to hit critical mass. But these grassroots efforts pay off in real-world terms: research that points to statistical significance, achieving standards, and getting all-important reimbursement codes. Investor relations – a start-up can't survive without regular infusions of capital. So keeping investors happy–and focused on a success that may be years in the making–is critical.  Communication and transparency are the rules. It's just as important to understand their need for revenue. Show them a path to profitability. Create multiple plans for success. Tell them where you see opportunities for growth. And toot your horn when you find pockets of success. Longeviti is a great story that truly captures the med-tech entrepreneurial spirit. And the discussion is chock-full of great info. Helpful Links:  www.longeviti.comwww.hydroassoc.org/hydrocephalus/

In this episode of PM Hub Podcast Series, I will talk about changing product roadmaps during covid_19; there is pandemic going around the world and lots of businesses on the shutting down, pivoting to help the community, etc. Having a customer-centric approach requires us to constantly assess our understanding of their needs to make sure we are building something useful. To help us better understand how to go about changing roadmaps, I had talk with Kim Phelan. Kim’s been in Product Management for the last 18 years. She’s lead products at a number of startups in Toronto including Achievers, Tucows, Clearfit, ChefHero and TouchBistro. Kim is currently Senior director of product management at Loblaw Digital working specifically on the Marketplace and Online Grocery products. Intro music by Peter Boros of The Nameless Citizens

Want to be more successful in your career? I had a pleasure to have Mitch Solway on the show to break down how to approach your ideal job and career journey. Mitch has been a VP of Marketing in a number of tech companies like Lavalife, FreshBooks, Vidyard, ClearFit and FundThrough. We cover a wide range of topics, but the underlying theme is marketing and business. Here’s what you’ll know more about: Finding a company you want to work for How to be successful in your job What’s it like to market a dating service back in 1993 Setting the right focus & goals in marketing strategy What is the role of a fractional CMO Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review on Apple Podcast and share the podcast with your friends! Be sure to check out more insights on my LinkedIn page.Follow Mitch on LinkedIn and his Website Find out more at https://sergey-ross-podcast.pinecast.co

Jamie Schneiderman is CEO of Toronto-based Career Spark. After earning his MBA at Harvard, Jamie found himself obsessed with how to find a better match between employers & employees. So he founded ClearFit, where he served as CEO for 10 years. They developed a patented Fingerprint™ technology based on research into the direct linkage between personality & motivation on job success. It provides a clear picture into what drives & motivates each employee. 4,000 corporate customers use ClearFit to develop clear action plans to manage & support each employee’s maximum performance and engagement. In this 20 minute conversation, Jamie reveals what he’s learned about finding the right match between employer & employee.

Today we’re chatting with Derek Marshall, CTO at Flight Network, the largest travel agency that is both owned and operated in Canada. Before landing at Flight Network, Derek spent time at various startups and enterprises including Bitstrips, ClearFit, Syncapse, CBC and Rogers, growing high performing technology teams and coaching them through the challenges of scale and cultural change. We're talking with Derek about inheriting teams and hacking the bureaucracy. People Leading People is the podcast where we get real with successful leaders about how they handle the people stuff. If you like what you hear, subscribe to the whole season, and please give us ⭐️⭐️⭐️⭐️⭐️ in the reviews.

Alex is a Partner at Relay Ventures, an early stage venture fund exclusively focused on mobile computing. Alex oversees direct investments in a broad range of mobile applications and services companies. Alex is an active board member and observer in supporting Bionym, Influitive, ClearFit, TouchBistro, Kira and teaBOT. Alex overseas the Fund's affiliate program investments... The post Why Mobile and IoT are the Future and How Canada is Leading the Way with Alex Baker of Relay Ventures appeared first on The Syndicate.

Ben Baldwin is a man who wears a lot of hats. He’s Founder and Co-CEO of ClearFit, he’s a patent holder, writer, speaker, and has founded two successful software companies. With such a busy schedule, Ben is careful to make … Continue reading → The post Engineer Your Sundays – Ben Baldwin, Founder and Co-CEO ClearFit appeared first on Paper Napkin Wisdom - Blog and Podcast For Entrepreneurs, Leaders, and Difference-Makers.

Episode 2 of the How To SaaS podcast with Donald Cowper (Head of Content at ClearFit), co-author of Breaking The Time Barrier and What To Why.

Ben Baldwin invented ClearFit, the leader in predictive Job Matching, to make finding employees who fit easy for anyone to do. He is also a Startup Mentor. Remember to download our 10-day Growth Hacking course for free at https://www.growthhackingpodcast.com/freecourse For more information and resources, visit https://www.growthhackingpodcast.com  

In a pretty extraordinary admission Facebook has stated that only a little over 40% of the ad is that it runs are seen by anybody. Find out what it is that will make your ad viewable; a few small rocks in the way of the avalanche that is Uber. Some cities are prepared to cast aside progress for the sake of a hopelessly inefficient and often obnoxious taxi industry and the governments grab for taxi license fees: we salute three amazing young entrepreneurs from MIT. brbr We discussed above the line, below the line and through the line strategies, what they are and how they work and also talk about some of the world's best business quotes. We also have our extremely popular email segment and our interview with my guest Ben Baldwin, the founder and co-CEO of ClearFit which is described as the app that fixes hiring.

In the past 10 years, global wealth has risen 68%. According to Credit Suisse, 75% of this increase was in the United States; of 1.8 million new millionaires created in the last 12 months, 1.7 million of them were also in the United States; mobile marketing in high gear over the Thanksgiving weekend; we salute two new entrepreneurs; Amazon to deliver parcels by drone; prime time cable and broadcast on the skids; a look back at 100 years ago and new figures show that there is only 11 minutes of actual play in a three hour and 12 minute NFL broadcast. We also discuss the Internet of Things, what is it, how does it work and when will it be here and the effect the rapid change in technology will have on the community as a whole. Our interview this week is with Ben Baldwin, the founder and co-CEO of ClearFit which is described as the app that fixes hiring. Apart from being the CEO of ClearFit, Ben spends a lot of his time mentoring others as a Wall Street Journal startup guru, as an American Express open forum advisor, and a mentor with Extreme Startups. He is also membership director of the Entrepreneurs Organization which encourages entrepreneurs in 38 countries to learn and grow. This guy is not called the startup guru without reason, he is really in tune with not only the employment scene but is also an absolute expert on entrepreneur's and startups.

Leaders Series: Ben Baldwin, Co-Founder of ClearFit, talks about building a game changing company, and shares with us how ClearFit has become the hiring tool of choice for Tim Hortons and thousands of smaller businesses. Using ClearFit, 50% of all hires don't have to be mistakes, anymore.

Leaders Series: Ben Baldwin, co-founder of ClearFit, addresses the fact that 50% of all hires do not work out, and what it takes to hire successfully.