Podcasts about knak

Dr. Szijjártó Linda pszichológus, szervezetfejlesztő, a Budapesti Műszaki és Gazdaságtudományi Egyetem adjunktusa, valamint a szülők támogatására fókuszáló Mindsetland alapítója. Linda munkásságának középpontjában a munkaerőpiacra szülési szabadság után visszatérő anyák támogatása áll. Linda MOM 'N' ME néven indított workshopokat és előadásokat, amelyek a nők tudatos felkészítését segítik a karrier és az anyaság összhangjának megteremtésében. Emellett egy 1400 fő részvételével zajló kutatást vezet, amely a gyerekvállalás utáni visszatérés kihívásait vizsgálja. A kutatás rávilágít arra, hogy hazánkban milyen akadályokkal szembesülnek és milyen igényeik vannak a munkaerőpiacra visszatérő szülőknek.A beszélgetésünk során egyebek közt szó lesz arról, hogy a társadalom és a munkahelyi közeg gyakran két ellentétes szerepbe próbálja szorítani az anyákat: gondoskodó szülőként kevésbé tekintik őket elkötelezett munkavállalóknak, míg ha a karrierjükben sikeresek, megkérdőjelezik az anyaságuk „minőségét”. Hogyan lehet megtörni ezt a falat? Milyen támogatást tudnak nyújtani a családok, a munkahelyek, és a társadalom az anyáknak, hogy egyszerre építhessék karrierjüket és élhessenek a családi életükben? Hogyan készülhetnek fel tudatosan a nők a visszatérésre, és mit tehetnek azért, hogy magabiztosan képviselhessék az értékeiket a munkahelyükön? Linda tapasztalatai és kutatásai gyakorlati válaszokat adnak ezekre a kérdésekre, miközben rávilágítanak a társadalmi elvárásokkal és a nemi szerepekből fakadó kihívásokkal szembesülő szülők helyzetére is.A Sláger FM-en minden este 22 órakor a kultúráé a főszerep S. Miller András az egyik oldalon, a másikon pedig a térség kiemelkedő színházi kulturális, zenei szcena résztvevői Egy óra Budapest és Pest megye aktuális kult történeteivel. Sláger KULT – A természetes emberi hangok műsora.

Prefeito de Santa Cruz do Sul, Sérgio Moraes, e vice-prefeito Alex Knak estiveram hoje no Direto ao Ponto para tratar sobre diversos temas relacionados a cidade. Mobilidade urbana, abastecimento de água, turismo, habitação e saúde foram alguns dos temas abordados.

Prefeito de Santa Cruz do Sul, Sérgio Moraes, e vice-prefeito Alex Knak estiveram hoje no Direto ao Ponto para tratar sobre diversos temas relacionados a cidade. Mobilidade urbana, abastecimento de água, turismo, habitação e saúde foram alguns dos temas abordados.

Ez itt a Paraméter napi hírösszefoglalója, a LÉNYEG. A nap legfontosabb eseményeit szemlézzük, így garantáltan nem marad le semmiről.

Luisa Bonnano begon haar loopbaan in de zorg, maar ontdekte haar ware roeping bij Defensie. Als anesthesiemedewerker wist ze haar medische kennis te combineren met haar zoektocht naar avontuur en verantwoordelijkheid. Het bracht haar naar tien uitzendingen, waaronder naar Irak en Afghanistan. Tegenwoordig zet ze zich in om het taboe rond PTSS en mentale klachten onder veteranen te doorbreken, terwijl ze zelf blijft worstelen met haar ervaringen en de vraag of ze trots mag zijn op wat ze heeft bereikt.In deze aflevering van Mee Op Missie vertelt Luisa ook over het boek 'Oorlog in de operatiekamer' van Maaike Hoogewoning en over 'KNAK-moment' van Renaldo Ishaak en Robin Imthorn.Met haar man én veteraan Edward maakt Luisa de podcast 'Het bijzondere verhaal van'. Muziek: Lee Kernaghan & Fred Smith - The Dust of Uruzgan De hele  Mee Op Missie playlist vind je hier.Intromuziek: Joe Tennessee- Proud to Be a Soldier.Wil je het verhaal van Luisa nog eens rustig teruglezen, dan kan dat HIER.Andere verhalen van veteranen vind je op Veteranendag.nl,  Instagram, TikTok en Facebookof meld je aan voor de VeteranenMail.In gesprek met veteranen over hun uitzendingen en ervaringen.

In deze aflevering van de StoryBrand Podcast deelt de onderscheiden marinier en oorlogsveteraan Robin Imthorn zijn aangrijpende verhaal over PTSS, mentale gezondheid en het durven tonen van kwetsbaarheid. Als auteur van het boek Levensvuur en mede-oprichter van het KNAK-platform zet hij zich in voor betere psychische ondersteuning van militairen.Robin – vader, schrijver, spreker en adviseur – neemt ons mee in zijn persoonlijke reis. Van zijn ervaringen als marinier in Afghanistan tot het moment dat PTSS zijn leven overnam - negen jaar na zijn uitzending. Met openheid en moed deelt hij hoe hij door acceptatie en het omarmen van kwetsbaarheid zijn weg terugvond.De belangrijkste gespreksonderwerpenHet belang van luisteren en écht contact maken in plaats van direct met oplossingen komenHoe de 'can-do'-mentaliteit van militairen zowel kracht als valkuil kan zijnDe impact van een uitzending en hoe trauma zich jaren later kan manifesterenHet vinden van een nieuwe identiteit naast het militair-zijnDe rol van de thuisfront bij herstel en de moed die nodig is om hulp te vragenHet KNAK-platform en het belang van laagdrempelige hulp voor militairenDe kernwaarden van vaderschap: liefde, vertrouwen en veiligheidWaarom verhalen delen zo belangrijk is voor herkenning en herstelRelevante links en bronnenWebsite Robin: https://robinimthorn.nl/Robins LinkedIn-profiel: https://nl.linkedin.com/in/robin-imthorn-36741923 Robins Instagram: https://www.instagram.com/fivefive.outRobins Boek 'Levensvuur': https://robinimthorn.nl/#boekMeer weten over StoryBrand?Wil jij ook dat je marketing klopt en resultaat oplevert? Boek dan de StoryBrand-workshop op 28 en 29 januari in Leusden. Ga naar storybrand.nl/live-workshop en meld je aan.

Milyen volt a tavalyi év a mezőgazdaságban? Milyen kihívásokat tartogat az idei év? Ezekre és a mezőgazdaságot érintő legégetőbb témákra próbálunk választ találni Aktuális című műsorunkban dr. Stanko Kapunnal, a Muraszombati Mezőgazdasági és Erdészeti Intéztet igazgatójával.

Divulgação de curso de técnico de som que a Abansc vai realizar gratuitamente para moradores de Santa Cruz e região.

Divulgação de curso de técnico de som que a Abansc vai realizar gratuitamente para moradores de Santa Cruz e região.

Varga Bori és Sántha Gábor, a Kiskalász zenekar alapítói. Együttesük 2024-ben ünnepelte fennállásának 15. évfordulóját, amelyet a Magyar Zene Házában egy jubileumi koncerttel koronáztak meg. A zenekar az elmúlt másfél évtizedben több lemezt jelentetett meg, és rendíthetetlenül képviselik a hazai élő gyerekzenét, melynek alapja a zenei nevelés, kulturális küldetés és szórakoztatás. Bori és Gábor mesélnek arról, hogyan váltak az ország egyik legismertebb gyerekzenekarává, és milyen utat jártak be.A Sláger FM-en minden este 22.10-kor a kultúráé a főszerep S. Miller András az egyik oldalon, a másikon pedig a térség kiemelkedő színházi kulturális, zenei szcena résztvevői.Inspiráló beszélgetések, valódi értékek, Budapest és Pest megye pezsgő kulturális életének legjava, aktuális történetekkel. Sláger KULT – A természetes emberi hangok műsora#slagerkult #smillerandras

Join us as we welcome Mychelle Mollot, CMO of Knak, a no-code email and landing page builder revolutionizing enterprise marketing.  In this insightful episode, Mychelle shares how Knak simplifies the complex world of marketing automation, reducing email creation time from weeks to minutes. Discover the power of user-friendly tools that empower marketers to focus on creativity rather than coding. Learn about Knak's diverse client base, including tech giants like Google and Amazon, and gain valuable insights into effective website conversion strategies.  Mychelle also offers personal advice on maintaining work-life balance in the fast-paced marketing world.  

Új irányokkal folytatódik a Biznisz Boyz 2025-ben. A fókuszban a megvalósítás lesz, mert nem akarok több meddő tudást közvetíteni. Hallgasd meg az adást, mert jobban fogod érteni, hogy mi miért történt az idei évben, ill. mert december 20-ig van egy fontos ajánlatom számodra! A Biznisz Boyz PRO felületét megtalálod itt a december 20-ig elérhető akcióval és a hónapokig utolsó csatlakozási lehetőséggel: https://bbpro.hu

Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025. It's 108 pages of dense insights on where Martech is headed—and as you might imagine, it's largely focused on the core ways AI is re-shaping our discipline. For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to sit down with him to dig into the conclusions. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Scott Brinker is VP Platform Ecosystem at HubSpot and previously the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises and was acquired in 2017.Since 2008, he's also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, and creator of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to over 14,000. He wrote the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.https://www.linkedin.com/in/sjbrinker/Key Topics[01:26] - Main take-aways from the report[03:31] - How AI can lead to more differentiated marketing[06:07] - Efficiency vs. effectiveness from using AI[11:33] - AI and the Hype Cycle[15:28] - Innovator's Dilemma and compressed innovation[17:16] - Segments of AI innovation[21:06] - Innovation challenges fo r legacy incumbents[22:56] - Last-mile issues with AI feature quality[29:10] - AI agents[40:54] - Orchestration layer Resource LinksMartech for 2025 Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Aszad rezsimjének utóbbi néhány évét nézve az az igazán meglepő, hogy egyáltalán 2024-ig kihúzta: legnagyobb szövetségesei, a Hezbollah, Irán és Oroszország saját konfliktusaikkal, háborúikkal vannak elfoglalva, a szíriai hadseregből pedig nem sok maradt. A diktátor bukása azonban csomó új kérdést is felvet, kezdve azon, hogy el lehet-e hinni az Iszlám Állam és az al-Káida korábbi, szíriai vezérének, ha azt mondja, ő bizony megváltozott. A világnak pedig van mitől félnie: Európa okkal tarthat egy új menekültválságtól, ha a törékeny Szíria még tovább reped. Mi lesz a keresztényekkel? És a kurdokkal? Az alavitákkal? Mit keres Izrael a Golán-fennsíkon? Visszatérhet az Iszlám Állam rémuralma? Ezekről is kérdezte Kacskovics Mihály Béla Keresztes Imrét, a HVG Világ rovatának Közel-Kelettel foglalkozó újságíróját. Töltsd ki a HVG Podcastok hallgatói kérdőívét! https://forms.gle/WJpLqt69HsxAzsXt6 Iratkozz fel a Fülke csatornájára! Spotify: tiny.cc/FulkeSpotify Apple Podcasts: tiny.cc/FulkeApple Hallgasd meg a HVG többi podcastját: Spotify: tiny.cc/HVGpodcastokSpotify Apple Podcasts: tiny.cc/HVGpodcastokApple SoundCloud: tiny.cc/HVGpodcastokSC Tartalom: 00:00 Intro 01:17 Aszad összeomlása – miért így, miért most? 07:33 Stratégiai érdekek 1.: Törökország 08:38 Az Iszlám Állam volt emírje – miért van még életben al-Dzsolani? 12:16 Hogyan néznek ki jelenleg a szíriai politikai erők, mi várható a jövőben? 15:11 Kisebbségi kérdés 1.: A kurd kisebbség 16:42 Kisebbségi kérdés 2.: A keresztény kisebbség 18:21 Lehet olyan migrációs hullám, mint 2015-ben volt? 19:00 Stratégiai érdekek 2.: Izrael 21:52 Stratégiai érdekek 3.: Egyesült Államok 24:43 Stratégiai érdekek 4.: Oroszország 28:39 Stratégiai érdekek 5.: Irán

5 - Vonalban Nagy Márton, aki egy Fiat Ducato-nyi élelmiszert ajánlottak fel rászorulóknak by Balázsék

At a recent event with about 300 attendees, today's guest polled the audience and asked how they felt about their ABM performance. 98.5% said they weren't satisfied. If you've ever built an ABM program, this statistic may not surprise you. My observation is that there are few motions where the hype and the reality are so far apart. Why is that? What are people getting wrong about ABM? And how do you make it work? Andrei Zinkevich provides some very concrete and detailed answers to these questions in today's episode. You'll learn why ABM is more than the typical "display ad + email" recipe that many companies use, why true ABM really doesn't scale in a conventional sense, why you don't need expensive software, and why the most important personalization data comes from the company's own buyers. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Andrei Zinkevich is co-founder at Fullfunnel.io, an agency that transforms B2B tech and service-based companies from siloed sales and marketing to full-funnel account-based marketing and demand generation. He's also co-host of the Full-Funnel B2B Marketing Podcast. https://www.linkedin.com/in/azinkevich/Key Topics[00:00] - Introduction[01:43] - Core mistakes of most ABM motions[13:47] - The pillars of ABM[29:09] - Creating awareness within target accounts[36:11] - Moving from awareness to sales discussionsThanks to Our SponsorBig thanks goes out UserGems for sponsoring today's episode. We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going. UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect. So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners. Try UserGems Resource LinksABM and Demand Gen Consulting & Training | FullFunnel.io Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

In today's challenging business landscape, marketers face the daunting task of not only crafting an efficient marketing plan, but implementing it quickly, proving its value, and continuously adapting the plan on the fly. The ever-changing macroeconomic environment adds an extra layer of complexity, making success even harder to achieve.In this episode, Rowan Tonkin, CMO at Planful, and Dave Gerhardt, Founder of Exit Five, lead you through the essential steps to building your plan, getting it approved, and unlocking the full potential of your marketing efforts.They cover:Tips to build a powerful marketing plan that aligns with your business objectives.Strategies to gain plan approval from executives and board membersBest practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.Devin covers:Identifying your “one word” to own and dominate a category on LinkedIn.Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.Timestamps(00:00) - - Intro to Devin (05:23) - - How to Build Trust at Scale (11:16) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now (13:28) - - Pick Your “One Word” to Guide Your Content Category (18:42) - - How to Narrow Your Audience (26:01) - - How to Pick Content Pillars & Topics (30:28) - - Outlining Your Production Process (32:22) - - How to Measure & Iterate LinkedIn Success (37:21) - - Using Company Pages vs Personal Pages (38:02) - - Communicating with Your CEO (39:14) - - How to Get Your Whole Team Involved in LinkedIn (39:55) - - Niching Down with Your “One Word” (41:24) - - Prioritizing Engagement on LinkedIn (42:35) - - Applying This Framework to Other Channels (42:51) - - Revising Your Voice and Tone (44:46) - - How to Pick Your “One Word” (Revisited) (46:51) - - Reach Versus Teach Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marketing, and their mission of being the most helpful brand in their space.Dave and Andrew also cover:The importance of first principles in B2B marketingHow to structure and scale a marketing teamHow to differentiate in a crowded marketTimestamps(00:00) - - Intro to Andrew (07:13) - - From Startup Founder and CMO to Head of Marketing (12:48) - - Starting Out at Paddle (15:34) - - First Principles for Building Out Marketing (18:12) - - Positioning and Messaging in a Crowded Market (19:27) - - Leading a 30-Person Marketing Team at Paddle (25:32) - - The Key to Being an Effective Leader (28:01) - - Distributing and Prioritizing Tasks on the Marketing Team (33:28) - - Marketing Strategy at Paddle (35:09) - - What is Your Marketing Team NOT Doing That is Considered a Best Practice for Every Other Company? (38:41) - - AI in B2B Marketing (41:34) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, we're delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.Matthew Carnevale, Marketing Manager at Exit Five, discusses the difference between goals, strategies, and tactics—a framework every marketer needs to plan effectively.Matthew explains why strategy is the guiding principle behind your plan, how it keeps your team focused, and shares real-world examples of aligning tactics with strategy.  Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio, Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing.Natalie covers:How to establish a marketing framework that simplifies decision-making and helps you say no effectively.A three-step process for communicating priorities with your CEO and leadership team.Quick-win productivity hacks that offer simple ways to say “no.”Timestamps(00:00) - - Intro to Natalie (04:47) - - The “stress spiral” at work (06:39) - - How to stop the stress spiral and decide what's most important to work on (08:36) - - Natalie's marketing framework: Unique + Valuable (09:44) - - Examples of creating a unique and valuable marketing framework (11:34) - - Why having a framework works (14:21) - - Step #1 of saying “No”: Ask the Why (18:19) - - Step #2 of saying “No”: Swap it out (20:25) - - Step #3 of saying “No”: "Let's experiment with it" (23:19) - - Small ways to say “No” (29:28) - - Natalie's weirdest ask she's received (and had to say no to) (30:30) - - How to know you need to get better at saying no (31:28) - - Giving context and rationale when saying yes (32:18) - - How to get your team to think with a marketing mindset and actively bring ideas to you (33:26) - - Teaching the “yes/no” framework: How does it play out when your team uses your own tricks on you? Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current Head of Marketing at Neat, an Oslo-based video tech company. Neat's tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a expert in communications and B2B marketing leadership.Dave and Priscilla cover:The path from communications to marketing leadershipThe unique challenges of marketing a physical product in the B2B tech spaceBuilding and scaling a global marketing team at a high-growth, remote-first company Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This week we sit down with Mallory Lee, a seasoned RevOps leader whose career spans transformative roles at Pardot, Terminus, and more. Together, we tackle the realities of RevOps today, from debunking the myth that RevOps is the buyer for tech tools to navigating the challenges of unified operations.Mallory reflects on her time leading teams through the rise of ABM platforms, highlighting lessons learned about hype, strategy, and staying grounded in reality. She also shares her candid perspective on the role of RevOps as the backbone of a company's strategy. We explore how RevOps can bring alignment across go-to-market teams, why getting the ICP right is a never-ending challenge, and how tech platforms like marketing automation must evolve to keep up with modern demands.Whether you're a RevOps practitioner, a SaaS vendor, or just someone who loves geeking out over strategy, this episode is packed with unvarnished truths and actionable insights.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Mallory Lee is an experienced Revenue Operations professional with 15 years of experience collaborating across the GTM Org and C-Suite to scale B2B SaaS revenue. She's held marketing and RevOps leadership positions at companies like Terminus and Nylas, is a product advisor for RevTech companies, and co-founder of the RevTech Review. https://www.linkedin.com/in/mallorylee/Key Topics[00:00] - Introduction[00:57] - Favourite RevOps career path[01:34] - Why you shouldn't build software for RevOps[05:26] - Iterating on your go-to-market message[07:50] - Shortcomings of ABM tools[16:21] - Signal-based selling and the role of RevOps[25:52] - Marketing automation landscape[33:58] - Unified RevOps[46:09] - Product consulting[48:41] - RevTech ReviewThanks to Our SponsorMarketers: it's planning season. Time to live in your office with the world's biggest spreadsheet and hope that finance doesn't slash your budget. Planning is tough, but at least you can put your best foot forward with a structured framework that covers all the bases. Our friends at Uptempo have just launched the Blueprint for Marketing Planning. It's a totally free and comprehensive guide for enterprise marketing teams. You'll get a seven-step planning process that integrates top-down strategy with bottom-up execution and gives you a crystal clear picture of how you'll hit your number. Get your free copy now: Uptempo Planning Guide Resource LinksThe RevTech Review Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.Lashay covers:How to niche down by focusing on one problem for one ideal customer profile.Why it's important to develop a strong point of view to stand out in your category.How to create a repeatable, results-driven process that builds trust and sells your serviceTimestamps(00:00) - - Intro to Lashay (05:34) - - When Change Outweighs Pain Of Staying The Same (09:12) - - Step One: Narrow Your Job Description (11:49) - - Step Two: Develop a Strong Point of View (14:35) - - Step Three: Use the L.O.C.K Formula (21:03) - - Step Four: Let the Process Sell Itself (25:05) - - Niche Consultants vs. Agencies Are The New Normal (28:01) - - “Live Your Dash” (30:55) - - How to Approach Selling Your Brand vs. Your Name (32:16) - - How to Figure Out Your Niche (35:12) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush, Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution.Pranav covers:Why attribution models like first-touch and last-touch are outdatedHow to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand.How to present marketing's value to the CFO and CEOTimestamps(00:00) - - Intro to Pranav (06:01) - - Marketing IS Measurable (06:44) - - What Does Attribution Mean? (09:59) - - Do Search Ads Drive Incremental Sales? (11:16) - - How To Find Cause From Search > Impression > Click > Conversion (13:09) - - Google's Conversion Lift (14:36) - - Do Social Ads Drive Incremental Sales? (16:02) - - Tracking Demo Bookings vs. LinkedIn Impressions (18:17) - - Do Emails Drive Incremental Sales? (20:47) - - Do Podcasts Drive Incremental Sales? (23:59) - - Do Billboards Drive Incremental Sales? (26:23) - - How Do You Measure Brand? (31:18) - - Why You Should Experiment to Understand Attribution (33:28) - - The Long Term Impact of Brand Equity (35:13) - - How to Measure the Impact of Videos and LinkedIn (36:26) - - Impressions vs Results (39:36) - - Impressions vs Demos (43:33) - - Wrap Up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, we're delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights.Matthew Carnevale, Marketing Manager at Exit Five, breaks down a core copywriting skill that every marketer needs: crafting a hook that grabs attention right away. Too often, marketers "bury the hook" by failing to get to the point, leaving potential customers scrolling past.Matthew shares the top three elements of a strong hook, why questions don't work as well as statements, and real-world examples of hooks that have proven to be irresistible. By the end, you'll know how to create concise, clear, and compelling hooks that keep people engaged from the first word. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

One of the most interesting projects I worked on recently was a rebuild of our ABM / outbound / buying signal tech stack at my day job. I had bought one of the big legacy ABM platforms a few years ago but had never really seen the value we were hoping for, at least not enough to justify the cost. And meanwhile, there's been this explosion of new vendors in the outbound space—tracking signals, aggregating signals, powering sales workflows, enrichment, AI SDR assistants, and the list goes on. I did a really deep evaluation to understand the landscape, and just as I wrapped that up, I sat down with Janis and Philipp who host the RevOps Lab podcast by Weflow.We had a great discussion and really went into the details on this topic. If you're thinking about changing up your ABM tech or just want to get oriented on what's going on here, this is a great episode for you. Hope you enjoy it, and check out more episodes from RevOps Lab here: https://www.getweflow.com/revops-lab--------Justin Norris, Senior Director of Marketing Ops at 360 Learning and host of the RevOps FM podcast, joins us to dive into outbound strategies and the evolving role of AI in sales. Justin shares his approach to outbound, focusing on experimentation, signals, and leveraging technology to make outbound motions more effective. He also discusses the importance of flexibility in trying new outbound approaches and creating a system where teams can experiment and learn what works best.We cover:The shift from traditional outbound methods to AI-driven strategiesHow signals play a critical role in outbound successThe importance of flexibility and experimentation in outboundUsing tools like MadKudu to streamline outbound workflowsAI's role in the future of outbound and sales engagementChapters:[00:00] Introduction[01:17] Justin's Background and Journey in RevOps[03:59] Outbound in the Modern Sales Environment[07:31] Signals and AI in Outbound Strategy[14:39] Building Flexibility into Outbound Motions[19:06] The Future of AI and Sales Engagement[24:00] Experimentation and Learning in Outbound[35:30] Final Thoughts and Advice--------Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak Thanks to Our SponsorBig thanks goes out UserGems for sponsoring today's episode. We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going. UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect. So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners. Try UserGems

In this episode, Dave is joined by Taylor Udell, Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key contacts for more effective outreach. With experience at companies like Twilio and Heap, Taylor shares the marketing strategies she's used to drive growth in sales-led organizations.Dave and Taylor cover:How Champify drives awareness through events, LinkedIn organic, and thought leader adsWhy they stopped doing direct response ads and are seeing better results with high-value content assetsWhy cold calling is an effective channel in Champify's sales-led approachWhy they chose to stop hiring freelancers and agencies and instead opted to build expertise in-houseTimestamps(00:00) - - Intro to Taylor (03:20) - - How to Build Product Awareness (07:54) - - Why Thought Leader Posts Are a Better Approach Than B2B Ads (10:12) - - How To Measure LinkedIn Effectiveness (14:11) - - Areas Where Taylor Hopes to Drive Revenue Growth at Champify (19:07) - - Why Cold Calling Works at Champify (20:50) - - Measuring Success Between Sales and Marketing (22:51) - - Why Champify Stopped Using Direct Response Ads and Is Seeing Better Results with High-Value Content Assets (26:36) - - Driving Higher Intent with Content Assets (28:57) - - Why Champify Stopped Outsourcing Until They Had a Definition of “Good” (31:45) - - Measuring Success Without Gating Content or Generating MQLs (34:37) - - Advice for New Marketing Leaders (38:10) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave's journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five's first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?We're Not Marketers and Dave also cover:One way “frameworks” might hurt your product storytelling.Why you can't just start a podcast in B2B without this obvious skill?What Dave said is “the most important role in B2B marketing”.Don't tell sales “what to do”. They almost never listen. Do this instead.Why “messaging by committee” sucks.Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.How can we (product marketers) simplify B2B marketingTimestamps(01:05) - Dave's Journey and Podcasting Tips (05:05) - The Importance of Product Marketing (07:03) - Early Stage Marketing Strategies (14:16) - Building Trust and Influence in Startups (21:11) - Positioning and Messaging Challenges (25:29) - Addressing the Decline in Win Rate (28:23) - Importance of Executing Positioning (28:56) - Casual Conversation and Personal Interests (29:57) - Messaging Torture Chamber (30:30) - Marketing Strategies: Brand vs. Content (32:13) - Event Marketing Insights (33:58) - Simplifying B2B Marketing (37:37) - The Role of Podcasts in B2B Marketing (44:22) - Conclusion and Upcoming Events Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, we're delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights.Matthew Carnevale, Marketing Manager at Exit Five, dives into a fundamental principle every B2B marketer should understand: you can't fake urgency. Real urgency isn't something you create from thin air - it's something that's baked into your go-to-market strategy.Matthew shares examples from Exit Five's playbook, like driving urgency through limited event tickets and exclusive launch discounts, and explains how to adapt these techniques for any B2B setting.  Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Attribution remains one of the hardest challenges in marketing. It affects literally EVERYTHING: how we're perceived as a discipline, the strategies we pick, the activities we decide to do—even how we justify our existence. B2B companies generally use some combination of first touch, last touch, or multi-touch attribution. They may apply those approaches very diligently and rigorously, but few stop to consider whether those methods are valid and sound. How do we know whether attribution actually predicts anything? Are we just deluding ourselves? And if we tear down MTA, what do we put in its place? The good news is that we may not need to reinvent the wheel. There are established methods for measuring correlation and causation between different variables in the real world. In today's conversation with Pranav Piyush—CEO of Paramark—we discuss how to apply marketing mix modelling and incrementality testing to understand the effectiveness of any channel or asset.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Pranav Piyush is the Co-Founder and CEO of Paramark, a platform providing marketing measurement and forecasting for fast-growing businesses. Prior to Paramark, he's held growth and marketing leadership roles for companies like Magento, Pilot.com, and BILL. https://www.linkedin.com/in/pranavp/Key Topics[00:00] - Introduction[01:45] - Why multi-touch attribution isn't valid[07:19] - Why MMM overcomes the limitations of MTA[11:05] - Correlation vs. causation[16:00] - Measuring the impact of content[22:47] - How MMM works under the hood[27:12] - Running an incrementality test without MMM[32:26] - Qualitative insights[37:39] - Incrementality deep dive[43:07] - Brand[49:30] - ParamarkThanks to Our SponsorThis November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners. This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day. Registration is capped at 700 attendees, and tickets are going fast. MOps-Apalooza 2024 Resource LinksParamark - Stop Guessing, Start Growing: Marketing Measurement Redefined Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

This week we sit down with M.H. Lines, founder of Stack Moxie, to explore how automated testing and monitoring can prevent Martech failures. M.H. shares insights from her experience as a marketing operations leader and explains why many revenue teams are still vulnerable to unexpected system breakdowns. We dive into the challenges that come with managing complex Martech stacks and why early detection through automated tools is essential for keeping operations running smoothly.M.H. also reflects on her journey from marketing leadership to founding Stack Moxie, including how she navigates being a venture-backed startup without compromising on her core principles. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest M.H. Lines founded Stack Moxie in 2018 to bridge the gap between engineering and no-code technology for the SaaS economy. She has helped teams in marketing and technology both in-house and as a consultant at companies like Terex, Cohn & Wolfe, Microsoft, Lowes, The Tile Doctor and IBM Watson Health. MH received an undergraduate degree from The Florida State University in Finance, and her MBA from the Foster School of Business, University of Washington with a focus on Technology Management. https://www.linkedin.com/in/mhlines/Key Topics[00:00] - [00:00] - Introduction[01:49] - Secrets to Gap Folding[03:55] - From marketing to MOPS[07:54] - MOPS as strategic vs. service provider[14:28] - Being wired as a founder[17:55] - Working in mega-enterprise[22:59] - Observability for MOPS[34:35] - Observability and AI[39:12] - Being a VC-backed founder Thanks to Our SponsorBig thanks goes out UserGems for sponsoring today's episode. We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going. UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect. So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners. Try UserGems Resource LinksThe Official Home of Stack Moxie and Revenue Observability Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing.Dave and Mychelle cover:How Knak built a brand and captured demand in a space without a known categoryThe balance between meeting short-term goals and dedicating some marketing budget to high-risk, high-reward experimentsHow AI is evolving from a standalone tool to being embedded in the core functionalities of marketing platformsTimestamps(00:00) - - Intro to Mychelle (06:08) - - Embracing Diverse Career Paths to Become a CMO (10:52) - - Leveraging Big Company Skills in Startups (11:43) - - Influencing Resources Without Ownership in Large Organizations (16:05) - - Weekly Team Meeting Tips (19:06) - - Mychelle's OKR Framework (23:52) - - How Knak Creates and Captures Demand (25:24) - - How To Understand and Target Buyers (31:21) - - Having AI Discussions With Your Team (34:55) - - AI is Shifting from Core Component to Creative Assistant (36:17) - - Integrating AI into Core Tools (41:59) - - Sales and Marketing Alignment (45:21) - - Navigating Relationships as a CMO Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This week we chat with Grant Grigorian, a long-time friend of mine and founder of Mogi.ai, to explore whether AI is actually a game-changer for data analytics. We examine what's broken in the current landscape of data analytics, the complex world of marketing attribution, and the “last mile of analytics” problem (that is., how do you get business users to actually read and use the analyses you produce). Then we dive very deep into practical applications of AI for data analysis, looking at concrete examples to highlight the strengths and weaknesses of large language models (LLMs) and contrasting them with traditional machine learning approaches. In closing, Grant reflects on the future of data careers in the age of AI. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest A startup guy who loves B2B marketing technology, analytics, and AI, Grant Grigorian is a serial entrepreneur. Coming from an operations background, Grant founded Path to Scale, a marketing analytics company, that sold to Engagio (later acquired by DemandBase). Today he's the CEO and co-founder of Mogi, an app that simplifies marketing data analysis by automatically delivering insights and recommendations to your team.https://www.linkedin.com/in/grantgrigorian/Key Topics[00:00] - Introduction[01:06] - What's broken in data analytics[08:45] - Using data to justify marketing's existence[18:15] - Analyzing marketing tactics[24:39] - The “last mile of analytics” problem[28:56] - Strengths and weaknesses of LLMs to extract insights from data[45:49] - Difference between LLMs and machine learning[50:37] - The importance of context for AI[54:39] - Impact of AI on data careers[1:00:07] - Motivations as a repeat founderThanks to Our SponsorMarketers: it's planning season. Time to live in your office with the world's biggest spreadsheet and hope that finance doesn't slash your budget. Planning is tough, but at least you can put your best foot forward with a structured framework that covers all the bases. Our friends at Uptempo have just launched the Blueprint for Marketing Planning. It's a totally free and comprehensive guide for enterprise marketing teams. You'll get a seven-step planning process that integrates top-down strategy with bottom-up execution and gives you a crystal clear picture of how you'll hit your number. Get your free copy now: Uptempo Planning Guide Resource LinksMogi.ai Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Sales leadership is one of the hardest jobs in the company. Your success is black and white—you've either hit your number, or you haven't—and getting a group of sellers moving in the same direction isn't easy, as anyone in RevOps knows.Today we're joined by Kyle Asay to dig into what separates top-performing sales leaders from the rest. We talk about how to scale sales excellence, balance standardization with creativity, and build trust and rapport at every stage of the sales process. Kyle also shares his insights on navigating the transition from individual contributor to sales leader, the real role of AI in outbound, and how to build a side hustle while leading a team. Packed with practical frameworks and hard-won lessons, this conversation is a must-listen for sales leaders, individual sellers, and revenue operators supporting sales teams. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Kyle Asay started his career in sales as an SDR at Qualtrics, where he qualified for five consecutive President's Clubs as an AE, front-line leader, and second-line leader. After an incredible 8.5 years at Qualtrics, he's gone on to serve as a sales leader for MongoDB and currently at LaunchDarkly. You can also find him sharing his frameworks with over 10,000 sellers at SalesIntroverts.comhttps://www.linkedin.com/in/kyleasay/Key Topics[00:00] - Introduction[01:52] - Current selling environment[04:46] - Scaling sales excellence[10:05] - Right-sizing discovery phase[12:39] - Building trust and rapport[17:53] - Transitioning from sales IC to sales leader[20:46] - The job of a sales leader[24:10] - Identifying the right people[27:47] - Standardized process vs. individual ingenuity[30:59] - Handling the pressure of sales leadership[34:55] - AEs and SDR alignment [42:47] - AI SDRs[44:59] - Sales and RevOps relationship[48:23] - Building a side hustle Thanks to Our SponsorThis November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners. This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day. Registration is capped at 700 attendees, and tickets are going fast. MOps-Apalooza 2024 Resource LinksSales Introverts Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he's learned along the way.Tommy and Dave cover:Why LinkedIn is the go-to platform for B2B brands and how to maximize its potentialThe importance of posting consistently to build a strong social presenceHow using video content on LinkedIn can accelerate trust-building with your audienceTimestamps(00:00) - - Intro to Tommy (06:52) - - Why You Should Focus on One Core Social Channel (09:05) - - LinkedIn Success Using Just Text (11:15) - - How to Get More Audience Data through Posting Frequently (14:20) - - The Best Niche Content for Target Audience Engagement (18:17) - - Why Honesty is Important in Building an Audience and Network (23:26) - - Podcast ROI Beyond Sales and Downloads (24:09) - - Balancing Evergreen and Timely Content (31:11) - - Challenges and Trade-offs of Scheduled Social Media Posts (33:45) - - How to Focus on Client Success (37:50) - - How to Grow Followers and Relevance on LinkedIn (40:42) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy (45:14) - - How to Create Video Content for LinkedIn (48:56) - - Why Diverse Perspectives are Important in Business (49:53) - - How to Use Social Media for Business Growth Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.Jen and Dave cover:Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipelineHow Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJenHow companies should focus on genuine diversity efforts rather than superficial inclusivityTimestamps(00:00) - - Intro to Jen (05:38) - - Why You Should Have a Mentor and How To Get One (07:28) - - Sales Experiences and Becoming a Chief Evangelist (10:59) - - Making the Lead from Side Hustle to Full Time (15:26) - - Why Your Career Experiences Should Be Diverse (18:50) - - The Shallow Impact of Diversity Panels (24:17) - - How Jen Built Her Personal Brand (27:38) - - Creating Unscripted Content that's Still Clear (31:10) - - Being Authentic in Marketing (36:05) - - Don't Use Templates for Customer Conversations (42:27) - - Strong Relationships Between Product Marketing and Sales (43:14) - - Being Customer-Centric (48:36) - - Why You Need to be a Good Storyteller (50:25) - - Challenges of Data Analysis Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.Dave and Danielle cover:How to hire a “Head of Content” and what mistakes to avoidBehind the scenes of how ExitFive repurposes content (like this podcast!)The fun challenges of going from a solopreneur to team of fiveTimestamps(00:00) - - Intro to Danielle (05:08) - - Why we hired a Head of Content at ExitFive (08:18) - - How we write our newsletter (11:40) - - Content repurposing at ExitFive (19:32) - - Why you should repeat yourself as a marketer (24:29) - - How to create a culture where everyone can do their best work (27:26) - - Why your team needs a vision to work towards (32:19) - - Balancing Structure and Flexibility Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.Jenn and Dave cover:Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active usersHow to create educational content for Instagram to build trustWhy you need to tailor your content for Instagram and your audience specificallyTimestamps(00:00) - - Intro to Jenn (05:23) - - Setting Goals for B2B Brands for Instagram (09:00) - - Adapting Content Strategy for Instagram (10:54) - - Focusing on Quality Over Quantity (14:00) - - Using Educational Content to Build Your Brand (18:52) - - TikTok Experts vs Short Form Video Experts (24:39) - - TikTok, Instagram, and Content Unique to Platforms (27:37) - - How to Use Instagram Carousels (31:03) - - How to Use Instagram Highlights (33:34) - - Strategies to Find Underpriced Attention (35:52) - - Aligning Brand Image with Social Media Presence (39:51) - - Understanding Reach Metrics (42:30) - - Revisiting and Optimizing LinkedIn and Instagram Strategies Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what's working in 2024.They cover:Subject line strategiesDesign do's and don'tsWhat makes a truly great email in 2024This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.Timestamps(00:00) - - Intro to Jay and Pierce (04:23) - - What Personalization Looks Like in 2024 (09:08) - - Using “Friendly Froms” to Increase Open Rates (13:21) - - How the Best Emails Are Designed (17:03) - - How Often Should You Send Emails? (18:07) - - Sending a Killer First Email (25:52) - - Your Reader Needs Context (27:37) - - Use First Person for Better Call-to-Action Buttons (30:35) - - How to Avoid Confusing Content (35:23) - - Why You Need To Focus On Building Trust (37:02) - - Writing for Engagement (44:38) - - Email Branding Trends in 2024 Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com's content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.They cover:How the content team at Monday.com acts as a strategic partner to departments across the businessThe unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategyHow they use audience engagement and feedback to make better contentTimestamps(00:00) - - Intro (07:14) - - Content Strategy as a Career (09:46) - - Monday.com's Messaging Strategy (11:33) - - Transitioning to a Multi-Product Brand (16:21) - - Using Content to Create Trust (26:27) - - How They Create Sales Enablement Content for Enterprise Accounts (29:09) - - Monday's Value-Based Thought Leadership Strategy (32:49) - - Behind the Scenes: Working With a Cartoonist (38:58) - - How Their Newsletter Has a 30% Open Rate (41:09) - - Getting Buy-in For Thought Leadership (42:58) - - Boosting Open Rates with Quality Sender Names (49:17) - - Transforming Job Stress into Meaningful Leadership (50:42) - - Successful Idea Testing on a Smaller Scale Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.Emir and Dave cover:How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantageUsing custom reporting and attribution to make better B2B marketing decisionsCreating data-driven content with HockeyStack Labs to build trust and establish thought leadershipTimestamps(00:00) - - Intro (04:30) - - Early Days at HockeyStack: Outreach and Launch (12:07) - - Scaling Content Distribution and Launching Podcasts (13:32) - - Transitioning to Event and Field Marketing (18:39) - - Transitioning from CMO to Media Company CEO (27:30) - - How to Build Trust at Scale (31:24) - - Content Marketing Benchmarks and Data (34:08) - - Sample Sizes, Metrics, and Context in Research Reporting (42:33) - - How to Actually Use Reporting Tools (43:50) - - Creating Custom Reports and Templates (46:30) - - Tracking Traditional Touch Points Digitally Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies.Adam and Dave cover:How marketing can drive demos that aren't qualified and how to fix itWhy MQLs aren't efficient incentives for marketing teamsHow to use feedback from Sales to create better marketing contentTimestamps(00:00) - - Why Working With B2B Agencies is So Hard (06:11) - - Marketing in 2024 (10:07) - - How to Actually Test Your Marketing Campaigns (12:12) - - Organizing Your Marketing Team (15:07) - - Setting Aside Budget For Experiments (22:57) - - How to Ask Qualifying Questions (24:18) - - Balancing Brand Building and Conversion (30:13) - - Advocating for Marketing Strategy Internally (35:07) - - Using Feedback from Sales to Create Content (40:48) - - How to Test and Iterate Quickly (48:58) - - Adwords Keyword Optimization and Ad Copy (50:07) - - Marketing Leadership in SaaS at a Scale Up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.Zach and Natalie cover:How to build a buyer-focused product launch by understanding and addressing your buyer's key challengesThe power of video content in creating engaging and effective product launch campaignsBest practices for collaborating with sales teams to develop impactful sales enablement materialsTimestamps(00:00) - - Intros (05:29) - - How to Launch Without the Product (08:04) - - Refining Insights for Successful Product Launches (14:22) - - Content and Privacy Regulations (15:36) - - Crafting a Buyer-Centric Positioning Strategy (19:48) - - Strategic Startup Audio Feature Launch Approach (27:54) - - Working with B2B Influencers (33:11) - - How to Approach Sponsored Content in B2B (37:09) - - Measuring Engagement on LinkedIn (43:54) - - Communicating with Sales (52:12) - - Improving Buy-In and Time Management for Launch Success Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she's now building meaningful customer relationships through intimate in-person events at Capsule.Natalie and Dave cover:The “intimate dinner strategy” Natalie is running and how it drives growth for CapsuleChallenges to measuring influencer campaigns in B2B and her approach to choosing who to work withHer step-by-step process to a successful product launchTimestamps(00:00) - - Intro (05:21) - - Natalie's Marketing Career Path (09:28) - - Loving the Product Makes You A Better Marketer (12:22) - - Product Launches and Growth (14:21) - - Keys to a Successful Video Strategy (17:24) - - Coordinating Launch Projects with Marketing and Product (23:08) - - B2B Influencer Outreach (29:40) - - Influencer Measurement Challenges (34:45) - - Curated Dinner Strategy (38:20) - - Lead Generation and Outreach with Apollo (48:19) - - Transitioning to Product-Led Growth (53:39) - - Working with the CEO Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.Max and Dave Cover:His high-touch approach to entering new markets by focusing on understanding the landscape and building relationshipsChallenges and advice for hiring in international marketsThe shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approvalTimestamps(00:00) - - Intro (05:26) - - The US Approach to Marketing (08:14) - - Max's Initial Agency Skepticism (11:25) - - B2B Marketing Strategies for Dutch Tech Companies (13:24) - - Challenges of Expanding SaaS in EU Markets (17:40) - - How to Effectively Use Local Expertise (23:03) - - Building Your First Customer Playbook (26:47) - - Creating a Long-Term Strategy for New Markets (29:27) - - Branding and International Expansion (35:44) - - Challenges of Hierarchy in Large Organizations (37:10) - - Multiple Layers of Approval and In-authentic Content Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.Kara and Dave cover:How adapting to your team's preferences can lead to better collaboration, higher productivity, and a more harmonious work environmentHow to view change as a natural and positive part of business strategy, rather than something to fearPractical advice on how to maintain meaningful connection and effective communication in remote work environmentsTimestamps(00:00) - - Intro (06:08) - - Learning to Embrace Change (08:55) - - Connection at Work (12:18) - - The Loneliness of Remote Work (15:39) - - Balancing Remote Work and Relationships (20:16) - - Aligning Work with Values (22:12) - - Creating Your Own Career Path (28:33) - - How Self-Awareness Helps Make Better Decisions (30:10) - - Discovering Your Personal Work Preferences (39:08) - - Recognizing Self-worth in Between Jobs (40:51) - - Self-Awareness in Communication (43:51) - - The Work of Work: Understanding Yourself and Others (48:45) - - Kara's Framework for Self-Reflection and Interaction (50:36) - - Creating Emotional Guardrails (53:34) - - Combatting the Urgency Impulse at Work (58:13) - - Improve Work by Slowing Down Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.Dave and Kris cover:The differences between Growth Ops and Revenue Ops (and where each is most effective)Must-try direct mail strategies that go above and beyond to create memorable customer experiencesHow companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalizationTimestamps(00:00) - - Intro (06:08) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures (08:52) - - Rethinking Outbound in 2024 (12:29) - - How to Actually Use AI in Outbound (15:56) - - Early Adoption of AI (16:45) - - Direct Mail Gifting and AI (23:26) - - Avoiding Unwanted Gifts (25:59) - - Outsourcing with Automation (30:41) - - Sales Team as Consultants for Prospects (34:10) - - Tools and Data We're Using (36:42) - - Effective Prospecting with Personalization and AI (39:02) - - Using AI to Stand Out Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Juhász Petivel beleássuk magunkat az agglomerációs közlekedés buktatóiba, kiderül, itthon melyik közlekedési ágazat fejlődött a legtöbbet és a legkevesebbet az elmúlt években, ezen kívül szót ejtünk a legújabb elektromos Fordról, ami egy Volkswagentől kölcsönözte a műszaki alapjait.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knack, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages.=================================================================Best Moments:(02:44) Making images look great on high resolution displays(08:19) Using custom fonts to improve email design and engagement(06:53) Maintaining visual consistency between email design and landing pages=================================================================Guest Bios:Pierce Ujjainwalla is the CEO and cofounder of Knack, an email and landing page design platform.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Global Consumer Trends Index.