Podcasts about knak

#309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with April Dunford (Founder, Ambient Strategy). April pulls from working with 300+ tech companies to unpack the real patterns behind winning positioning from calling out competitors' nonsense to teaching buyers what actually matters, avoiding category-creation traps, and fixing the sales messes that weak positioning creates. It's sharp, funny, brutally honest, and basically a crash course in how to make your product unmistakably different in a market full of noise.PS. Want to join us at Drive 2026?Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Why Positioning Breaks (03:20) - – Teaching Buyers to Spot Competitor BS (06:48) - – Turning Differentiators into Real Value (10:26) - – The Trap of Overthinking Categories (14:13) - – Choosing Your Go-To-Market Before Your Positioning (18:50) - – Building a Story Only You Can Tell (23:18) - – When Great Storytelling Backfires (28:53) - – Positioning Multi-Product Companies (32:34) - – When and Why to Reposition (36:22) - – Bringing It All Together in Sales Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall even when your product is objectively better, how the explosion of shiny tools and AI noise is making it worse, and why most teams are unintentionally fueling the problem with me-centric messaging. Jen shares the two zero-dollar exercises every team should run to quantify how much pipeline they're losing today, align sales and marketing around the true blocker, and rebuild outbound messaging that creates curiosity.PS. Want to join us at Drive 2026? Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Move the Needle. She did an interview with Dave focused on community building. They cover how Exit Five grew 80 percent by operating more like a startup than a Slack group. Dave gets into the truth of building community, why most companies should not launch one, how to measure brand without losing your mind, and why AI has everyone simultaneously energized and spiraling. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Lehet és kell is normális közmédiát csinálni, ha kormányváltás lesz, viszont hiába az állam a finanszírozó, a legapróbb politikai befolyásolási kísérleteket is azonnal ki kell zárni – állítja Polyák Gábor. Van-e jó nemzetközi példa, amit érdemes követni? Mik lennének a közmédia valódi funkciói? És hogyan veheti fel egy médiacég a versenyt a streaminggel, vagy akár a Youtube-al? Az ELTE Média és Kommunikáció tanszékének és a Mérték Médiaelemző Műhely vezetőjét Kacskovics Mihály Béla kérdezte.

#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (CMO, UserGems), and Natalie Taylor (Head of Marketing, Capsule) for a leadership panel breaking down what's working in B2B marketing. They get into events that reliably create pipeline, outbound that still converts, media plays LLMs keep citing, and the tactics they've stopped running (like generic webinars that no one shows up for).Want to come to Drive next year? Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro + Drive 2025 context (02:47) - – Meet the speakers: Sylvia, Trinity, Natalie (04:39) - – The one thing each leader refuses to give up (04:50) - – How Capsule turns events into their #1 pipeline channel (08:53) - – Why outbound still works (and how UserGems does it) (13:46) - – How Kandji built a media property that LLMs actually cite (18:12) - – Plays they stopped doing (blogs, generic content, virtual thought leadership) (25:56) - – Playing offense: Shark Tank Day and GTM alignment (31:20) - – Team wide alignment strategies that drive revenue Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Év végi akcióterv a KKV-knak - Iványi Ildikó pénzügyi elemző - Manna Délelőtt Péter Petrával 2025. 11. 10. by MannaFM

#298 Q&A | OK I asked my team for some questions; a bit of a mailbag type of episode. So I sat down solo for this one and answered 15 questions from the Exit Five team about work, life, marketing, and everything in between. We got into everything from my daily routine and how I think about LinkedIn, to the best career advice I've ever gotten, what I'm reading, and a few personal stories I've never shared before.Watch this episode on YouTube on my channel: https://www.youtube.com/watch?v=EyagkJf6xHw&t=508sTimestamps(00:00) - – Intro (02:08) - – What's your LinkedIn content creation process? (04:53) - – How often do you check Slack and email? (05:53) - – What are you reading or listening to right now? (09:23) - – What does a perfect day look like for you? (11:23) - – Tell your life story in four minutes. (12:08) - – If you could gain any quality or ability, what would it be? (16:08) - – What's your most embarrassing work moment? (18:43) - – What's your favorite all-time book and why? (19:43) - – What's the best career advice you've ever received? (22:03) - – What motivates you when you're feeling unmotivated? (23:08) - – If you could transform into any animal, what would you choose? (23:43) - – What are your biggest pet peeves? (25:33) - – Which team member would you swap lives with for a day? (26:43) - – What's your go-to karaoke song? (27:18) - – If you weren't running Exit Five, what job would you have? (28:58) - – Wrap-up & closing Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she's built and scaled Goldcast's marketing org, the shift from PLG to sales-led, and why she believes great CMOs play the long game.Timestamps(00:00) - – Intro (03:08) - – Kelly's path from Hong Kong to Boston (06:08) - – Joining Goldcast and the PLG pivot (09:08) - – Moving from growth marketer to CMO (12:08) - – The role of mentors in her career (20:08) - – Questions to ask before taking a CMO role (27:43) - – Inside Goldcast's marketing org structure (33:43) - – How Kelly measures brand and mindshare (40:43) - – Why the BDR team reports to marketing (46:43) - – The link between brand, content, and pipeline (51:43) - – Leading with vulnerability and the “long game” Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Hey it's me live from the airport, LGA to be exact. Sorry for the poor audio, my AirPods make it way worse than just talking into the phone, now I know. But we cleaned it up a bit. Recapping our NYC event if you missed it, talking about the ROI of hanging out in person and what's next. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#295 Messaging | Dave is joined by Emma Stratton, founder of Punchy, where she helps B2B tech companies sharpen their positioning and write messaging that actually connects. Emma's worked with hundreds of teams to cut through vague, abstract copy and turn it into language buyers instantly get.Dave and Emma cover:How to go from vague to punchy using specificity and buyer empathyWhy most B2B messaging blends into the “sea of sameness” (and how to stand out)How customer research and real conversations create message–market fitThey wrap with a candid chat on journaling, focus, and how managing your mental energy can make you a better marketer and human.Timestamps(00:00) - – Intro to Emma (04:13) - – What makes B2B messaging actually good (07:55) - – Common messaging mistakes (and why “clarity > clever”) (10:53) - – Positioning vs. messaging: what's the difference? (15:06) - – Why it's hard to name great B2B marketing examples (17:30) - – How to sharpen weak messaging and fix vague positioning statements (20:38) - – Simplifying complex products without dumbing it down (23:48) - – How to write for buyers (not just execs) (28:55) - – Using customer interviews and research to build strong messaging (33:33) - – Standing out in a crowded, buzzword-filled market (36:17) - – How storytelling fits into B2B messaging (39:23) - – Messaging advice for early-stage founders and startups (42:38) - – How often should you revisit and update messaging? (44:48) - – Productivity, managing your energy, and staying focused (48:03) - – Journaling, mindfulness, and being intentional with your time (51:58) - – Final takeaways Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Vállalkozóknak szóló 3%-os hitel, erről beszélgetünk Argyelán Józseffel, a bankmonitor.hu vezető elemzőjével.

3 - Az OpenAI hamarosan engedélyezi az erotikus tartalmakat a felnőtt ChatGPT-felhasználóknak by Balázsék

#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/driveTimestamps(00:00) - – Intro (02:08) - – Why events are making a comeback in B2B marketing (06:08) - – What Drive is and how it started (11:08) - – Why every event should start with the landing page (14:08) - – Lessons from year one and how feedback shaped Drive 2025 (19:08) - – Treating events like products, not projects (21:08) - – Building connection through “third spaces” and excursions (26:08) - – Why community is the real ROI of in-person events (32:43) - – The biggest Drive mishap (and what it taught us) (37:43) - – Post-event strategy: why the event isn't over when it ends (47:43) - – Favorite moments, lessons, and shoutouts from Drive 2025 Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#293 Email Marketing | I'm trying to make my way from Vermont to New York and back with a mini episode talking about email (is email dead?), direct mail, the Dream 100, and a smart lesson from a non-B2B marketer. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#291 In-Person Events | I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a damp October morning before heading to NYC for the Exit Five meetup. I talk about my goals for the week, our plans, why we're hosting a dinner, the value of meeting in-person, remote vs. in office work, and other ramblings.*If you listened to this: DM me on LinkedIn or email dave@exitifve.com - tell me what you want me to cover on this podcast as it relates to marketing, business, or life. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.Dave, Dan, and Eoin cover:How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidthThe frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AIWhy marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflowsTogether, they break down the exact tools, prompts, and processes they're using to turn AI from theory into impact across B2B marketing teams.Timestamps(00:00) - – Intro (02:08) - – The gap between AI hype and real execution (06:08) - – Dan's background and how GTM Engineering came to life (09:08) - – Building repeatable webinar systems with Clay (13:08) - – How to scale content and events without burning bandwidth (18:08) - – Eoin's content creation workflow using AirOps (23:08) - – Turning sales transcripts into actionable GTM insights (33:43) - – Using Zapier Agents to automate product marketing tasks (41:43) - – Refreshing SEO content with AI for better performance (49:43) - – Where AI fits in your team and how to start small Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

3,5 tonna érem a futóknak: a hétvégén jön a 40. SPAR Budapest Maraton Fesztivál

#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she's leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software marketplaces in the world.Dave and Sydney cover:How to design events that truly drive pipeline, using frameworks like “Think, Feel, Do” to plan with purposeA smarter way to measure event ROI with Sydney's “Revenue in the Room” approachHow AI is transforming the buyer journey and reshaping what modern marketing teams look likeAn episode that will leave you rethinking your marketing strategy, from the events you run to the org you build.Timestamps(00:00) - – Intro (03:08) - – The return of in-person events (06:08) - – Building community through smarter event design (08:08) - – Inside G2's “AI in Action” roadshow (11:08) - – The “Think, Feel, Do” event framework (14:08) - – Why details make or break events (17:08) - – Measuring success with “Revenue in the Room” (20:08) - – Post-event follow-up that drives results (27:43) - – How AI is reshaping the buyer journey (43:43) - – Rethinking marketing orgs for the AI era Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what's working, what's not, and how leaders are adapting.Dave and the panel cover:The most overhyped AI use cases in B2B marketing (and where human nuance still wins)Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-drivenHow CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coachingWhether you're experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.Timestamps(00:00) - – Intro (03:08) - – Meet the panel: SOCi, Knak, Bitly (07:08) - – Has AI met or missed expectations? (11:53) - – The most overhyped AI use cases (15:08) - – Why human nuance still matters in personalization (20:08) - – The imposter syndrome of AI adoption (23:08) - – The power of AI with memory (25:48) - – Best AI use cases from the panel (31:43) - – Scaling global localization with AI (34:43) - – Training brand teams to be more data-driven (38:43) - – How CMOs personally use AI in their workflow (42:43) - – Using AI as a strategic thought partner (46:43) - – Coaching teams with AI feedback loops (48:43) - – The frustrations of iteration and tool updates (52:43) - – Is leadership pushing AI adoption? (56:43) - – Budgeting and building a modern AI-enabled tech stack (59:43) - – Final takeaways and closing Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Hány roma él ma Magyarországon? Hányféle előítéletesség sújtja őket? Mi volt a közfoglalkoztatás hatása? Köllő Jánossal, a Közgazdaságtudományi Intézet kutatójával és Molnár Györggyel, a Kisebbségkutató Intézet kutatójával arról beszélgettünk, hogy miért és mennyire vannak a magyar romák rossz helyzetben, és hogyan sikerült az elmúlt tizenöt évben a munkaerőpiaci felzárkóztatásuk.See omnystudio.com/listener for privacy information.

#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada's fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting brand recall.Matt and Amrita cover:Why offline ads like billboards and transit campaigns are making a comeback in B2B marketingHow creative choices — bold colors, emotional messaging, and relatable personas — can make or break brand campaignsWhat B2B marketers should know about budget allocation, measuring recall, and balancing brand vs. performance marketingWhether you're running your first brand campaign or rethinking your spend mix, this episode will give you fresh ideas on how to stand out in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Amrita's background and career journey (04:28) - – Why Float invested in offline ads (06:08) - – Launching their first billboard campaign (08:08) - – Taking bold risks with creative (10:08) - – Human-centered messaging vs. product copy (12:08) - – Expanding into buses, subways, and airports (15:08) - – Testing (or not testing) creative concepts (16:08) - – What brand recall really means in B2B (18:08) - – Measuring lift from offline campaigns (22:43) - – Balancing brand vs. performance spend (24:43) - – Lessons from consumer marketing in B2B (26:43) - – How they chose cities and placements (29:43) - – Budget breakdown and allocation (33:43) - – Tracking TV ad performance (35:43) - – How long to run campaigns for impact (36:43) - – Advice for marketers considering offline ads (38:43) - – Closing thoughts and takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Bevor sein Wechsel auf die kommende Saison zu den ZSC Lions bekannt geworden ist, war Simon Knak Gast im letzten HCD-Sommertalk. Der Stürmer spricht unter anderem über sein individuelles Sommertraining.

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:17) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:55) - - Why You Should Stay Close to Your Customer (16:14) - - How to Manage a Marketing Team with Limited Resources (18:33) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:06) - - Signups and Demos Boost From LinkedIn (26:12) - - How to Attribute ROI in Multi-Platform Marketing (30:22) - - Creating Authentic and Valuable Content (35:01) - - Generating Pipeline with Economic Buyer Signals (36:42) - - Increasing Digital Touchpoints (40:40) - - How To Maximize Actionability, Volume, and Conversion Rate (42:26) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

A paragra§us a FAS Network műsora az osztrák adójogi- és jogi környezetről és a HungaroStudio (Radio FRO 105,0) kooperációs projektje. A paragra§us korábbi adásai felkerülnek a Diaszpóra csatornára is. A FAS Network csapata és a HungaroMedia szervezésében egy háromrészes ingyenes információs webinárium indult ausztriai adózási tippekről. Az első alkalom 2023.09.19-én volt, ahol a munkavállalókat érintő praktikus tippekről, az Arbeitnehmerveranlagung kitöltéséről, stb tartott előadást Richter Gabriella.Krafft Erikával készült adások: https://www.youtube.com/playlist?list=PLPFF3VgwxycECMjJ_rDlhGnVqn8N2ysZr2023. október 16-án publikálták az adást: https://de.cba.media/636943Steuerbuch (évről évre kiadja a BMF- Bundesministerium für Finanzen) https://www.bmf.gv.at/services/publikationen/das-steuerbuch.htmlNyomtatványok – BMF honlapjánletölthetők: https://service.bmf.gv.at/service/anwend/formulare/show_mast.asp?Typ=SM&STyp=HaFomegrendelhetők: https://www.bmf.gv.at/services/publikationen/online-bestellungen.htmlAdvice4you – vlog, blog. https://www.advice4you.at/hirek-aktualitasok/#blogGabriella Richter (geb. Kasza)Foreign Assignment Services +43 664 658 9923gabriella.richter@fasnetwork.comFAS Network GmbH / Gobbs Steuer- und Unternehmensberatungs- GmbHSchubertstraße 3, A-2100 KorneuburgTel.: +43 664 395 7535#Bécs #Ausztria #adó #információ0:00 Intro0:06 Bemutatkozik a HungaroMedia és Richter Gabriella, BSc05:00– Alkalmazottak közül kinek érdemes, kinek lehet, és kinek kell adóbevallást (pontosabban: munkvállalói adóvisszatérítést, Arbeitnehmerveranlagung) beadnia11:59 – Határidők s a folyamat lépései20:34 – Hogy lehet / érdemes beadni? Finanzonline-on keresztül? Papíralapon? Adótanácsadó segítségével?25:22 – Adósávok Ausztriában32:37 – Werbungskosten43:38 – Sonderausgabe, avagy extra költségek46:15 – Rendkívüli, rettenetes kiadások – Außergewönliche Belastungen49:47 – Gyerekekkel kapcsolatos kedvezmények (Familienbonus Plus) és hallgatói kérdések------------------------ Ha tetszett az adás osszátok meg ismerőseitekkel! - Köszönöm! Patreon: https://www.patreon.com/user?u=44279859Lett Patreon oldalam is, ha tudod vagy szeretnéd támogatni a munkámat!

Új mezek nélkül azt is hihetnénk, hogy valami időhurokba kerültünk, mert a változatosság kedvéért megint egy pontrúgás döntött az Arsenal javára.A mikrofonokat és podcast keverőnket a Relacart és az AV365.hu biztosította. A Tourette-percekben: South Parkba illő események az Anfielden, a The Office-ba illő jelenet Arteta sajtótájékoztatóján, és egy kis bírózás. Témák: 

Orbán szerint a Tisza csak egy online párt. De mi történik, ha a „nemlétező” szigetek valódi választói hálózattá válnak? Kormányzás helyett kampány, szakértelem helyett propaganda – Lakner Zoltánnal elemezzük a Fidesz és a Tisza stratégiáját, az Elemzőben.

6 - 3 százalékos lakáshitel jön az első lakásvásárlóknak - vonalban Balogh László vezető gazdasági szakértő by Balázsék

A kormány sokakat meglepett a bejelentésével, miszerint ingyenesen biztosítja a gazdák számára az öntözővizet, mintegy 10 milliárd forintnyi összegben. Hogy ez mire elég, és mennyire ad hoc megoldás, arról Braunmüller Lajost, az Agrárszektor főszerkesztőjét kérdeztük. A műsor második felében a legújabb utazási trendekről volt szó: van-e még szükség utazási irodákra, mekkora trend a coolcation? A témában Almásy Gyula, a Világjáró Magazin és a Carpe Diem Travel Utazási Iroda alapító tulajdonosa volt a vendégünk. Főbb részek: Intro – (00:00) Öntözővíz – (01:30) Utazási trendek – (14:31) Kép forrása: Getty ImagesSee omnystudio.com/listener for privacy information.

#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what's working across your paid media mix.Dave and Pranav cover:Real-world results from 7 B2B ad campaigns, including branded search, YouTube, billboards, and Performance MaxWhy most marketers are misusing the word “test” and how to run true experiments with lift, control, and causalityHow even small teams can apply experiment design (on a $10K budget or less) to make smarter spend decisionsWhether you're managing a big budget or just getting started with paid campaigns, this episode will help you think more critically, and confidently, about where and how to invest in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Why Paramark pulled real data from 7 B2B ad campaigns (05:38) - – Attribution vs. experimentation: what most marketers get wrong (09:08) - – Correlation vs. causation explained (with a LinkedIn example) (11:53) - – How to run a real test (hint: you need a control) (13:08) - – Branded search test results: $1M+ saved, no performance loss (18:08) - – Why strong SEO makes or breaks branded search tests (19:08) - – Billboard test: how one brand proved real lift with out-of-home (22:38) - – What “digital out-of-home” looks like in B2B (24:08) - – YouTube ad tests: one big win, one big flop (28:19) - – How to run tests with small budgets ($500–$10K) (32:49) - – Connected TV (CTV) test results from a Series F SaaS brand (34:49) - – What happens when a multichannel test works—but isn't efficient (36:49) - – Paramark's Exit Five sponsorship test (real numbers shared) (40:19) - – Why content needs to drive short-term lift, not just long-term “brand” (43:19) - – How Pranav used LinkedIn to drive inbound from day one (45:19) - – Your attribution model is lying, give your audience more credit (46:49) - – When 7 ad tests fail in a row…and the 8th one works (48:19) - – Performance Max test: why it worked for one brand (50:19) - – How long to run a test? Use data, not gut (52:19) - – Bonus: Pranav's hiring playbook for his first marketing leader (56:19) - – Wrap up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He's spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale.Dave and Kieran cover:How AI is reshaping B2B marketing workflows, content creation, and team structureWhy the best marketers will specialize at the “outer edges” of creativity or technical execution (and what happens if you stay stuck in the middle)Kieran's leadership philosophy: how he manages 300+ people while staying deeply involved in creative executionWhether you're leading a marketing team or sharpening your own skills, this episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process.Timestamps(00:00) - – Intro (02:08) - – Kieran's marketing journey (04:08) - – His 2-year mission framework (06:08) - – Advice for early-career marketers (07:38) - – Why the grind still matters (09:08) - – Ireland's SaaS and startup scene (10:08) - – Balancing operator vs. manager (12:08) - – AI-generated “How to work with me” (14:38) - – Kieran's push-and-pull leadership style (16:08) - – Giving direct creative feedback (18:08) - – Why “collaborative brainstorms” fail (19:08) - – The value of strong opinions (20:08) - – Learning through tough feedback (21:08) - – ChatGPT as a creative partner (23:08) - – Claude vs. ChatGPT vs. Gemini (25:08) - – Prompting differences in GPT-3.5 vs. 4.0 (28:19) - – Decision fatigue and AI loyalty (29:19) - – Where AI is taking B2B marketing (30:19) - – From answers to actions (32:19) - – Micro-audiences and personalization (34:19) - – The return of branded traffic (35:19) - – Why AI reignited Kieran's spark (37:19) - – Avoiding AI-induced multitasking burnout (38:49) - – Deep work vs. whack-a-mole (39:49) - – Don Draper meets ChatGPT (40:49) - – Picking a lane: tech vs. creative (42:19) - – The value of podcasting practice (43:19) - – Building a prompt muscle (45:19) - – How Kieran trains GPTs (47:19) - – Prompting tips for marketers (48:19) - – The future CMO: part IC, part leader (49:19) - – How agencies will evolve with AI (50:19) - – In-person is back (51:19) - – Overrated AI use cases (52:19) - – Favorite tool: GenSpark (54:19) - – Mistakes marketers make with AI (55:19) - – Does anyone care if it's AI? (56:19) - – Lessons from fatherhood (57:19) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make or break your deliverability.They break down what B2B marketers often overlook when it comes to getting emails opened, read, and replied to, and share practical tactics to improve performance across newsletters, outbound, and lifecycle campaigns.Dan, Sarah, and Alex cover:Why email deliverability issues are more common than you think and how to spot them earlyThe metrics that actually matter (hint: opens and clicks aren't on the list)How to protect your domain reputation and warm up inboxes the right wayIf email is part of your GTM motion, this episode will help you reach more inboxes and stop your messages from disappearing into the void.Timestamps(00:00) - – Intro (03:18) - – Meet Sarah and Alex (05:23) - – Why email deliverability matters more than subject lines (07:38) - – How to tell if you have a deliverability problem (09:53) - – The most useful (and overlooked) deliverability metrics (12:13) - – Why replies matter more than opens or clicks (14:38) - – Tools Alex and Sarah use to monitor deliverability (16:53) - – Should you buy a dedicated IP? (18:48) - – How to evaluate platforms for deliverability (21:08) - – Getting sales to care about data hygiene (23:38) - – Deliverability tips for small senders and solopreneurs (27:34) - – Subdomains vs. secondary domains (30:24) - – How many inboxes per domain is too many? (32:29) - – Best practices for cold outreach (35:19) - – How security bots skew your open and click data (38:19) - – What counts as “spam” (and how filters decide) (41:34) - – How to re-engage cold or inactive lists (44:19) - – What to A/B test in subject lines (and when it's pointless) (47:29) - – How to build a healthy, opt-in list from scratch (50:19) - – When to stop emailing cold leads (52:34) - – Welcome sequence tips for engaged subscribers (55:29) - – How to warm up a new domain (58:49) - – Final takeaways and advice Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results.Dave and Kelly cover:How to design and run a full-funnel marketing team that includes SDRs, content, field, and brand, and keep them aligned on pipelineThe annual planning strategy Kelly uses to balance short-term targets with long-term positioning (including what changes quarter to quarter)How her team is using AI right now and what she's doing personally to stay sharp as the pace of change acceleratesWhether you're a first-time CMO or just trying to scale your B2B marketing engine, this one is packed with insights from someone who's operating at a high level.Timestamps(00:00) - – Intro (03:08) - – What Demandbase actually does (05:08) - – How the Demandbase marketing team is structured (07:38) - – Who owns what: brand, content, demand, SDRs (10:08) - – Account-based marketing + broad demand gen (12:38) - – What a CMO actually does at this stage (15:08) - – Kelly's early CMO learning curve (18:08) - – Planning your first 90 days as a CMO (20:08) - – Balancing pipeline today vs. positioning for tomorrow (22:38) - – What changed between a bad Q4 and strong Q1 (27:19) - – How Kelly thinks about yearly pipeline pacing (30:19) - – Staying relevant in a fast-moving MarTech world (32:49) - – Why marketers need to work like product teams (36:19) - – “I am the ICP”: Why product marketing works better (37:49) - – Kelly's #1 job as CMO: Make sales love marketing (40:19) - – Becoming a peer to product and revenue leaders (42:49) - – Best-performing channel right now: in-person events (44:19) - – Brand, attribution, and pipeline are all connected (45:49) - – How Kelly's team is using AI today (47:19) - – The future of marketing roles in an AI-powered world (49:49) - – Why she's still learning new AI tools herself (52:19) - – Why AI is fun again for marketers (53:19) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she's learned along the way.Dave and Kira discuss:How to align marketing and sales through co-creation to ensure your sales team uses the content you createThe value of a strong messaging framework and how it drives consistency in B2B marketingWhy you need to time your product launches and ensure that marketing resonates with both your team and the market at the right momentTimestamps(00:00) - - Intro to Kira (06:02) - - Kira's Career Journey From Sales Enablement to Product Marketing (09:16) - - Challenges of Building Community / Getting Connected with Exit Five (15:32) - - How To Get Sales To Use Content from Marketing (18:07) - - How to Align Marketing and Sales Teams (25:24) - - Effective Messaging and Having a Core Company Narrative (30:32) - - Why You Should Identify What Differentiates Your Business (34:15) - - How To Create Strong Brand Positioning (37:00) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing (38:44) - - “The Risk Of Insult Is The Price Of Clarity” Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#253 Lifecycle Marketing | In this episode, we're joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies.They break down how B2B teams can use lifecycle marketing to drive more revenue, boost product engagement, and strengthen customer relationships, without needing a massive team.Charlotte and Naomi cover:How top B2B teams build high-performing welcome sequences, and why they're constantly worth revisitingThe role of experimentation and how to prioritize AB tests that deliver learnings (even with small audiences)Strategic ways to keep users engaged post-onboarding, including behavior-based triggers and surprise-and-delight momentsTimestamps(00:00) - – Intro (02:38) - – Meet Charlotte and Naomi (04:23) - – How they define lifecycle marketing (06:08) - – What they've changed their minds about recently (09:18) - – Plain text vs. designed emails (11:08) - – Their frameworks for experimentation (13:38) - – How to test in low-volume environments (15:58) - – Common mistakes in A/B testing (17:08) - – What a day in lifecycle marketing looks like (19:18) - – How they (actually) use AI in their workflows (23:08) - – Building a reporting foundation for lifecycle (27:19) - – Naomi's example of measuring aha moments (29:19) - – Quick definitions of lifecycle marketing (30:49) - – Tips for writing lifecycle campaigns that actually matter (31:19) - – Favorite lifecycle campaigns they've run (33:19) - – Why revamping welcome flows is always worth it (35:19) - - Frameworks they use for building new flows (38:19) - – What to do *after* onboarding ends (39:49) - – Using behavior-based triggers and milestones (41:49) - – Surprise and delight moments in B2B (43:19) - – Creating assets with a lean team (46:19) - – Systems and templates that save time (48:19) - – Navigating multi-year sales cycles with lifecycle content (51:19) - – Why benchmarks are often misleading (53:19) - – Final advice: audit often, talk to your team, and keep learning (55:19) - – Wrap-up and where to find Naomi and Charlotte Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Pénzügyi stratégia KKV-knak: Hogyan növeld a profitot és kerüld el a likviditási csapdákat?

#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that's worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He's spent over a decade helping high-growth B2B companies define what makes them irreplaceable in crowded markets.Dave and Josh cover:Why most category creation efforts fail (and what to do instead)The four real paths to category leadership: create, transform, niche, or go soloHow B2B marketers can align product, brand, and messaging around a single strategy to stand out and scaleWhether you're launching a new product or repositioning an existing one, this episode is a masterclass in strategic clarity.Timestamps(00:00) - – Intro (02:38) - – Josh's backstory and founding Gold Front (05:53) - – How Gold Front became a category design studio (08:08) - – What “category creation” really means (11:23) - – Why being irreplaceable is the real goal (14:28) - – The four paths to category leadership (18:13) - – Why Drift didn't succeed in creating a true category (22:08) - – Clay and Notion as category-of-one examples (24:58) - – Marketing vs. actual customer perception (29:34) - – Can Exit Five be more than the “Dave Gerhardt community”? (32:29) - – How to scale brand DNA beyond the founder (35:19) - – Defining Exit Five's ethos as a company (37:39) - – Strategy as a company-wide unifier (40:29) - – Advice for CMOs on driving strategy with CEOs (43:04) - – Why strategy is always the root cause (44:34) - – Vibe marketing and the rise of right-brain thinking (47:19) - – Josh's mental health journey and long-term therapy (50:49) - – LinkedIn, self-worth, and staying grounded (53:19) - – Weightlifting, discipline, and mental clarity (56:19) - – Daily habits that improve mindset (59:34) - – What 30 days of silent meditation does to your brain (01:04:19) - – Final thoughts on presence, self-work, and leadership Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.Danielle, Guy, Talia, and Scott cover:The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messagingSmart ways to test and optimize (even if you don't have high traffic)How to write CTAs that meet buyers where they are in the journey (and get more clicks)Whether you're planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples.Timestamps(00:00) - – Intro (02:08) - – Meet the expert panel (04:48) - – The biggest homepage mistake (07:28) - – What customers *really* want (08:08) - – The CTA copy test (09:18) - – Why A/B testing isn't always right (11:58) - – Personalization you can actually use (14:08) - – What's a “good” conversion rate? (17:28) - – CTA clarity vs. creativity (21:08) - – Why messaging must come first (23:08) - – How to do helpful personalization (30:29) - – Emotional drivers in B2B (32:29) - – Live teardown #1: ContactMonkey (39:09) - – Visuals, CTAs, and clarity (44:29) - – Live teardown #2: StreamTech (49:49) - – Outdated visuals and lost messaging (53:24) - – Chatbots: thoughtful vs. disruptive (54:39) - – Live teardown #3: CallTrackingMetrics (57:19) - – Final ratings + wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and templates to run more effective customer interviews.Matt and Shoshana cover:Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studiesHow to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toesThe most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually useWhether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates.Timestamps(00:00) - – Intro (02:13) - – Meet Shoshana: From Journalism to Product Marketing (03:23) - – What Is “Customer-Infused Messaging”? (05:08) - – Why Customer Insights Beat Surface-Level Deliverables (07:08) - – How to Work with CS and Sales Without Stepping on Toes (10:08) - – Navigating Competing Priorities Across Teams (12:28) - – Selling the Value of Customer Interviews Internally (16:28) - – The 6 Steps to Building a Customer Insights Program (18:23) - – Step 1: Aligning Goals with Stakeholders (20:03) - – Step 2: Building a Customer Interview Pipeline (22:08) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack) (27:34) - – Step 4: How to Run a Great Customer Interview (33:04) - – Focus on Problems, Not Just the Product (35:39) - – Uncovering Real ROI with Better Follow-Ups (36:49) - – Step 5: Documenting What Actually Matters (39:09) - – How to Organize Insights into a Shared Database (41:59) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs) (44:19) - – Should You Hire an External Interviewer? (46:34) - – What's a Realistic Interview Cadence? (48:04) - – Other Places to Find Customer Insights (When Interviews Aren't Possible) (49:39) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams (50:53) - – Wrap-Up and Where to Find Shoshana Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don't ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound at fast-growing B2B companies and helping clients do the same.Danielle and the crew cover:The biggest reasons cold emails flop and what great ones do differentlyHow to use personalization, targeting, and timing to get replies (not unsubscribes)The right way to blend automation and human touch in your outbound strategyIt's an inside look at how marketers and founders approach outbound messaging, across strategy, execution, and scale.Timestamps(00:00) - — Intro and guest lineup (03:38) - — Why most cold emails fall flat (05:38) - — Common copy mistakes: too much “I,” not enough “you” (07:08) - — The automation vs. personalization debate (09:23) - — When *not* to send a cold email (11:38) - — What targeting gets wrong (and how to fix it) (13:38) - — Teardown #1: Robotics email with 0% replies (15:53) - — Subject line issues, tone, and CTA feedback (18:08) - — Teardown #2: CRM campaign with profanity (19:53) - — Why this email screams “marketing,” not “outbound” (23:19) - — Teardown #3: Direct debit email repurposed from a nurture (25:49) - — Why HTML-heavy emails kill deliverability (27:34) - — Teardown #4: Founder-led cold email from Breakout (29:49) - — What worked: relevance, format, and intent (32:19) - — Teardown #5: Cybersecurity email to bank execs (34:19) - — Final takeaways on relevance, timing, and strategy Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

A Portfolio Checklist hétvégi különkiadásában a kínai autógyártást nézzük meg közelebbről. Az európai márkákat kiszorító, és globális hegemóniájukban megingató, felénk alig ismert, de annál sikeresebb kínai brandekre látott rá testközelből kollégánk, Gergely András, miután a Chery márka gyártó- és fejlesztő központjában tett látogatást Wuhuban. Mi volt a legmeglepőbb tapasztalat számára? Milyen stratégia mentén dolgoznak ezeknél a márkáknál? És végső soron milyen élmény használni ezeket az autókat? Mind kiderül az epizódból! Címlapkép: VCG/VCG via Getty ImagesSee omnystudio.com/listener for privacy information.

#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She's on a mission to help marketers ditch the spammy, scaled playbooks of the past and refocus on what really drives pipeline today: buyer experience. Dave and Jaleh cover:Why the current use of AI is making marketing worse and how to use it to build better buying experiences insteadWhat marketers get wrong about speed (hint: it's not about doing more, it's about doing what matters)The principles of simplifying your go-to-market strategy to cut through noise and align your team around real revenue resultsMarketing is changing fast, but the teams who win will be the ones who prioritize real buyer experiences, move with speed, and stay aligned on what actually drives revenue. Jaleh breaks down how to make that shift before your strategy gets left behind.Timestamps(00:00) - – Intro (02:18) - – Why AI Is Backfiring in B2B (04:53) - – Outbound Is Broken (Here's the Data) (07:13) - – What Buyers Actually Want (09:38) - – Gimmicks Don't Scale (11:08) - – How to Build Marketing That Lasts (12:33) - – Why Marketing Is Harder Today (14:08) - – AI Efficiency vs. Buyer Experience (15:38) - – The Right Way to Prioritize Speed (18:34) - – Strategy First, Then Speed (20:24) - – How to Test Big Ideas Fast (22:39) - – Borrowing the YC Mindset (24:19) - – What Good Brand Marketing Looks Like (26:34) - – Best Brand Play: A Children's Book? (28:19) - – What CEOs Really Want From Marketing (29:59) - – Simplifying Your Marketing Strategy (32:29) - – The Truth About Sales-Marketing Alignment (34:19) - – Common Execution Gaps That Hurt Revenue Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk.These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You'll hear the good, the bad, and the fixable, with practical insights on how to improve your own nurture sequences.Danielle, Samar, Sheri, and Sofia cover:The most common lead nurture mistakes B2B marketers make (and how to fix them)Why every email should be treated as a conversation, not just a campaignHow to write nurture emails that create connection, not clicks for clicks' sakeIf you're building (or rebuilding) your nurture strategy, this one's packed with real examples and expert feedback to guide your next send.Timestamps(00:00) - – Intro: Welcome to the Lead Nurture Roast (02:36) - – Meet the Experts: Samar, Sheri, and Sofia (06:33) - – What Is **Lead Nurturing, Really? (09:26) - – The Problem with “We” Language in Emails (11:48) - – The Biggest Mistakes B2B Marketers Make (14:13) - – Why AI Isn't Your Copywriter (16:08) - – Teardown #1: Subject Line Gone Wrong (20:38) - – How to Build a Nurture Sequence Around a Whitepaper (23:18) - – CTA Overload and Why It Kills Clicks (28:23) - – Teardown #2: Great Open Rate, Low Engagement (32:17) - – The One-CTA Rule (And Why It Matters) (34:59) - – Structuring Long Emails for Skimmability (37:31) - – Teardown #3: Cold Lead, Wrong Email (40:04) - – Re-Engagement Emails That Actually Work (42:54) - – Use Social Proof Instead of Product Pitches (44:34) - – Teardown #4: The Overloaded Onboarding Email (47:29) - – What's a “Micro Conversion” in SaaS Email? (52:04) - – Time-to-Value and the First Action That Matters (54:19) - – This Email Is... a Whole Sequence in One (56:39) - – Teardown #5: Trust Email or Generic Spam? (59:34) - – Why Specificity Beats Industry Buzzwords (01:01:49) - – Final Scores and Wrap-Up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses.Together they unpack:Why most sales decks and battle cards go unused and what to build insteadHow to enable your champion to sell internally with confidenceSimple frameworks for mapping competitive positioning that teams will actually useTalya also breaks down how she researches, builds, and delivers assets that align sales, marketing, and product, all rooted in buyer empathy.Timestamps(00:00) - – Intro & Talya's background (02:08) - – From engineering to B2B marketing (08:53) - – What is buyer enablement? (11:08) - – Why deals stall after vendor selection (13:23) - – The problem with sales decks (15:53) - – Why battle cards don't work (18:08) - – Talya's competitive positioning map (24:19) - – Grouping competitors by approach (26:49) - – Market maps for sales (28:49) - – Where to get the best insights (31:19) - – New formats for enablement (33:34) - – Why context matters (35:19) - – Empathy for your sales team (37:04) - – Closing thoughts on empathy (38:09) - – Where to find Talya online Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually convert.If you're tired of cold emails that go nowhere or ad campaigns that burn cash without ROI, this one's for you.Danielle and Alex cover:Why most B2B outbound strategies fail and how Allbound fixes the disconnect between ads, email, and LinkedInThe cold email deliverability tactics that actually work in 2025 (including tools like Instantly, Smartlead, and Clay)Real-world examples of hyper-personalized, AI-powered outreach that book meetings with high-ACV prospectsTimestamps(00:00) - – Intro (03:08) - – What Is “Allbound”? (05:08) - – Cold Email Isn't Dead (But It's Evolved) (07:38) - – Tools to Improve Deliverability (09:53) - – Personalization That Actually Works (11:23) - – Real Example: Fraud Detection SaaS Cold Email Strategy (13:08) - – How to Keep Messaging Consistent Across Channels (15:08) - – Treating Each Channel Differently (18:19) - – Ads as a “Cheat Code” in B2B (20:49) - – Building Genuinely Personalized Emails at Scale (23:49) - – From Swiffer to SaaS (27:19) - – What Sales Teaches Marketers (36:04) - – Where to Find Alex + Upcoming Exit Five Event Plug Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Még mindig 12 ezer fogyatékos ember lakik nagy intézményekben. Jó hír, hogy az elmúlt években sokan kiköltözhettek, de sajnos nem pont úgy, ahogy kellene. Vendégünk Csabai Lucia, a TASZ szakértője, aki a jogvédő szervezet friss jelentéséről beszél.Az e heti Péntek Reggelt Szurovecz Illés (szerkesztő-műsorvezető), Irsik Bence (sound design), Rádi Gábor (animáció) és Laki Gergely (kreatív producer) hozta el neked.Iratkozz fel, és mindig szólunk, amikor megjelent egy új epizód.https://pentekreggel.huCsatlakozz adód 1%-ának felajánlásával!https://szja.partizan.huNév: Partizán Rendszerkritikus Tartalomelőállításért AlapítványAdószám: 19286031-2-42Visszatért az amerikánós trió – kövesd mostantól a BIRODALOM adásokat kéthetente szerdánként a legfrissebb világpolitikai történések elemzéséért!Támogatás—A mögöttünk álló közösség biztosítja kérdéseink valódi erejét, fennmaradásunkat és függetlenségünket. Az alábbi módokon tudod támogatni munkánkat:Iratkozz fel!Értesülj elsőként eseményeinkről, akcióinkról, maradjunk kapcsolatban:https://csapat.partizanmedia.hu/forms/maradjunk-kapcsolatbanLegyél rendszeres támogatónk!Szállj be a finanszírozásunkba közvetlen támogatásal:https://cause.lundadonate.org/partizan/supportLegyél önkéntes!Csatlakozz a Partizán önkéntes csapatához:https://csapat.partizanmedia.hu/forms/csatlakozz-te-is-a-partizan-onkenteseihezTematikus hírleveleink—Szerdánként külpolitika: Heti Feledy hírlevélhttps://csapat.partizanmedia.hu/forms/partizan-heti-feledySzombaton Vétó hírlevél:https://csapat.partizanmedia.hu/forms/iratkozz-fel-a-veto-hirlevelereA Partizán Podcast oldalait itt találod: YouTube: https://www.youtube.com/@PartizanPodcastFacebook: https://www.facebook.com/partizanpodcast/A Partizán videóit itt tudod megnézni:https://www.youtube.com/c/@PartizanmediaTovábbi támogatási lehetőségekről bővebben: https://www.partizanmedia.hu/tamogatas

#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.Amanda and Dave cover:How Amanda transformed her LinkedIn strategy to grow her following and engagementThe impact of personal branding on social media and its role in business growthCreating a feedback loop to refine and improve content strategyTimestamps(00:00) - - Intro (08:18) - - How to Use LinkedIn Video (11:46) - - Shifting from Twitter to LinkedIn (15:32) - - Developing a Clearer Target Market and Products (16:15) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective (20:36) - - Why Your Content Strategy Must Be Focused (27:17) - - The Brand Pyramid (28:12) - - The Emotion Behind Branding (31:42) - - People Are What Matter In Branding Success (37:20) - - The Growing Creator Economy vs. Traditional Corporations (38:38) - - Creating Emotional Brand Connections for Growth Marketing (43:10) - - How Amanda Became a Fractional CMO (45:44) - - Why Amanda Looks to Alex Lieberman for Inspiration Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they've got the data and real stories to back up what works (and what definitely doesn't).Danielle, Anthony, and Tagg cover:The biggest mistakes B2B marketers make on LinkedIn and how to fix them fastWhy “thought leader ads” are crushing right now and how to set them up the right way (even if you're not Dave Gerhardt)How to measure success in brand awareness campaigns (including smart ways to use dwell time, frequency, and Google Analytics)Timestamps(00:00) - – Intro from Dave (01:56) - – Why This Isn't Just a “Webinar” (03:24) - – Meet the Experts: Tagg Bozied and Anthony Blatner (05:35) - – Biggest Mistakes in LinkedIn Ads (08:06) - – How to Make LinkedIn Ads Stand Out (10:18) - – What to Know About Thought Leader Ads (14:39) - – What Does Success Look Like? Metrics That Matter (17:36) - – What's a CTV Ad and Should You Try It? (20:40) - – Budgeting Tips for Niche Audiences (26:54) - – LinkedIn Lead Forms vs. Landing Pages (32:52) - – Proving ROI on Brand Awareness Campaigns (38:53) - – Reporting Tools and Stack Recommendations (41:35) - – Targeting Secrets and Retargeting Best Practices (44:57) - – How to Think About A/B Testing on LinkedIn (48:55) - – Wrap-Up + Where to Connect Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

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