Podcasts about Figg

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Most brands running Facebook ads think they have creative diversity. They don't. Swapping background colors, changing text overlays, tweaking the thumbnail reads as the same asset to Meta. If 70% of the pixels match in the first three seconds, it is the same ad. You are running the same creative in the same auction and paying for it twice.Meta partnership ads add genuinely distinct creative to your Facebook ads account at essentially zero cost. This episode covers what they actually are, how they differ from whitelisting, and why the real value has nothing to do with CPA improvements.Real data from six client accounts, including a haircare brand with 50% of total ad spend flowing through the founder's handle and a 15% reduction in cost per acquisition. Plus the honest results from the accounts where it barely moved the needle and the one that failed completely.Subscribe for more conversations on DTC strategy, Meta ads, and what it really takes to scale an ecommerce brand past eight figures.Grow your bottom line: https://www.kynship.co/Key Takeaways:00:00 What Are Partnership Ads?01:00 Partnership Ads vs. Whitelisting03:16 You Cannot Fake Ad Diversity04:04 Diversity Buys Efficiency05:40 The Free Way to Add Distinct Creative06:00 Data From 6 Real Accounts06:12 Haircare Brand: 50% of Spend, 15% Lower CPA08:24 When It Barely Moved the Needle09:00 Zero Followers. Best Results.08:24 The Account That Failed10:00 What You Are Actually Buying12:52 Who Should and Should Not Run This14:04 The Simplest Starting PointCONNECTGrow your bottom line: https://www.kynship.co/Follow Cody on X: https://x.com/Cody_WittickFollow Taylor on X: https://x.com/TaylorLagaceFollow the podcast: https://pod.link/1631630533The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.#TheBottomLine #DTCpodcast #aimarketing #ecommerceagency #dtcstrategy

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Send us Fan MailIn this episode, we discuss the opening two episodes to Tea Leaves, our version of the Harry Potter TV show. Harry encounters old magical enemies and barely escapes intact. Enjoy!Topics/Summary:·      1:45 Set our goals. Harry is growing up, and this season must reflect that.·      4:52 We open with the Muggle news. Harry has been kept in the dark over the summer so he is forced to listen to the Muggle news to hear anything about Voldemort. He and Dudley get into some magical trouble, and Mrs. Figg and Aunt Petunia show they know more than they let on.·      30:47 Harry is rescued. The Dursleys go off to their All-England Best Kept Suburban Lawn Competition, and some Order members arrive to bring Harry off to number 12 Grimmauld Place.·      37:53 Episode two begins with the morning of the hearing. Harry is incredibly nervous. Mr. Weasley brings him into the office, but they find out that the time and location of the hearing had been changed. They rush down to the old courtrooms where the entire Wizengamot is assembled in Court Room 10.·       49:03 Off to Hogwarts! They get their badges and lists in order and head off to King's Cross, Padfoot in toe. They sit with Luna on the train and get to Hogwarts with little friction. Dumbledore begins the year with the feast and introduces Professors Grubbly-Plank and Umbridge as new staff members. Off to the races. ThePotterDiscussion@gmail.comthepotterdiscussion.comNox

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AI can now write a marketing recommendation about as well as most marketers can. It'll pull the data, read the account, tell you what it would do, and it'll do it in about three seconds. So here is the question that should be keeping every founder and every agency up at night: if the machine can recommend, what are you actually paying a human for?In this solo episode, I break down four things AI structurally cannot give you, why the value of the right humans goes up as automation gets better, and what I am building at Kynship around it.This is not a doom episode. It is the opposite. But it does require agencies and the brands hiring them to make a real shift in what they are actually paying for.Subscribe for more conversations on DTC strategy, eCommerce growth, and what it really takes to build a brand past eight figures.Key Takeaways:00:00 If AI Can Recommend, What Are You Paying a Human For?01:00 What People Are Actually Paying Kynship For02:08 Done Is Not Always Beautiful02:22 The Cabinet Analogy: Agencies as Strategic Partners03:08 The Cross-Client Edge You Cannot Get In-House03:46 Two Essays Every Brand Operator Should Read05:48 The Generic Recommendation Is Now a Commodity06:44 The 4 Things AI Structurally Cannot Give You09:48 Be the Bread, Not the Middle10:32 How Kynship Is Building Around This12:14 What to Ask in Your Next Agency Pitch13:16 The More Automated Everything Gets, the More Valuable the Framer BecomesGrow your bottom line: https://www.kynship.co/CONNECTGrow your bottom line: https://www.kynship.co/Follow Cody on X: https://x.com/Cody_WittickFollow Taylor on X: https://x.com/TaylorLagaceFollow the podcast: https://pod.link/1631630533The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.#TheBottomLine #DTCpodcast #aimarketing #ecommerceagency #dtcstrategy

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What does it actually take to create consistent income in your business? Not the theory. The real, behind-the-scenes truth from women who are doing it.At the end of June, I hosted an Open Week inside the Spiritual Business Mistressmind, and one of the sessions we ran was a client roundtable called Selling for Consistent Cash. It was such a good conversation that I just had to share it here on the podcast.In this episode of the Feminine Fire Podcast, I'm joined by three of my Inner Circle clients, Regan Figg, Steph McConachy, and Sabine Lehnhardt. Three women, three very different businesses, three very different approaches to selling and creating consistent income. And that is exactly what makes this conversation so rich.We get into how each of them has transformed their relationship with selling, why your business model has to be built to hold consistent cash before anything else can work, and what actually separates the inconsistent months from the consistent ones.And if you want to know what it's really like to work with me inside the Spiritual Business Mistressmind, and the kind of women you'll be joining – you'll want to listen into this one.Grab a cuppa and join us for this roundtable conversation.Things You'll Learn In This Episode of Feminine FireHow Regan, Steph, and Sabine each shifted their relationship to sales so they genuinely enjoy the sales process nowHow Regan uses a waitlist strategy as a runway into her mastermind, building relationships and momentum before doors even openHow Steph found her way to a membership model after trying a new offer almost every month, and why it finally clickedHow Sabine approaches discovery calls with curiosity and detachment, and why that's what actually convertsWhat all three women say the Spiritual Business Mistressmind has meant for how they approach their business and their salesThe thing that has made the biggest difference for each of them when it comes to creating consistent incomeJoin the Spiritual Business MistressmindCreate your core signature offer and a repeatable sales system that brings in consistent income so you're not starting from zero every month.The Spiritual Business Mistressmind is re-opening to the waitlist on 5th August – and when you join the waitlist right now, I'll review one of your offers for free to make sure that it's set up to magnetise your dream clients and create consistent cash.Join the waitlist to get $300 off, first access to limited spaces when doors open and exclusive bonuses including a bonus 1:1 strategy session with me.Connect with ReganWebsite: reganfigg.com/ Instagram: @regan_figgThe Pleasurepreneur Podcast: Apple | SpotifyFree Download: The Pleasurepreneur Business AuditConnect with StephWebsite: www.ninelemonsfengshui.com Instagram: @ninelemonsfengshuiFree Guide: Power Desk PlaybookFree Live Workshop: Activate Your VisibilityConnect with SabineInstagram: @sabinelehnhardtSoul & Strategy Podcast: Apple | SpotifyFree Guide: How To Sell Out Your First WorkshopFree Soul Business Start Up Session: Book HereConnect with BecInstagram: @bec_cuzzilloSpiritual Business Mistressmind: Work with me in 2026Free Guide: Soulful Sales Scripts for Selling in the DMsWebsite: www.beccuzzillo.com 

A lot of brands are not underperforming because their agency is lazy or their ads stopped working. They're underperforming because humans keep interrupting the system.In this solo episode, I walk through the four most common ways founders and CEOs kill their own marketing performance, covering four specific mistakes: too many random edits, betting everything on expensive creative, picking financial targets that have no math behind them, and ignoring what Meta spend is actually doing to Amazon and total business demand.The ad account is usually just the mirror. It reflects the decision-making quality of the business. Before you blame the algorithm, blame the agency, or cut the budget, listen to this episode first.Subscribe for more conversations on DTC strategy, paid media, and what it really takes to build a brand past eight figures.Grow your bottom line: https://www.kynship.co/Key Takeaways:00:00 The Real Reason Most Brands Are Underperforming00:50 Why the Ad Account Is Just the Mirror01:52 Mistake 1: Death by 82 Edits in 30 Days03:42 The Difference Between Optimization and Interference04:20 How to Build Decision Rules Before You Touch the Account05:08 Mistake 2: Betting Everything on One Source of Creative06:28 Think About Creative Like an Investment Portfolio07:42 Mistake 3: Picking Random Aspirational Financial Targets09:18 How to Derive Your Targets From Actual Business Economics10:26 Mistake 4: Ignoring the Amazon Halo Effect12:28 Why Blended Analysis Is the Only View That Matters13:08 Offer Economics and What Each Offer Does to the Business14:12 The Diagnostic Framework That Replaces Gut DecisionsAdditional Resources:Follow us on X:

If you've ever felt like growing your business has to mean grinding, sacrificing and pushing through discomfort, this conversation is going to challenge everything you think you know about what it takes to build and scale a business.In this episode of the Feminine Fire Podcast, I'm chatting with my incredible client and friend, Regan Figg.Regan is a Pleasure-Led Business Coach, supporting coaches, creatives and changemakers to use pleasure as a performance strategy, growing to multi four and five-figure months with ease, enjoyment and zero burnout.In this chat, we get into what it actually means to be a “pleasurepreneur”, how pleasure activates the reward system in your brain to help you sell more with way less effort, and how the things you're avoiding in your business are usually the exact thing standing between you and a more enjoyable, abundant business.Things You'll Learn In This Episode of Feminine FireWhat it actually means to be a "pleasurepreneur" and how to lead your business with pleasure instead of obligationWhy pleasure works as a performance strategy, not just an indulgence, and what's happening in your brain when you tap into itHow avoidance and procrastination in your business are often pointing you straight to your “pleasure gap”Why Regan moved her entire client base to Voxer-only coaching when her third baby stopped napping, and what that taught her about designing offers around real lifeThe "lane ropes" mindset shift for staying focused on your own business instead of comparing and chopping and changingRegan's favourite exercise for revealing what's really holding you back in businessConnect with ReganWebsite: reganfigg.com/ Instagram: @regan_figgThe Pleasurepreneur Podcast: Apple | SpotifyFree Download: The Pleasurepreneur Business AuditConnect with BecInstagram: @bec_cuzzilloSpiritual Business Mistressmind: Work with me in 2026Free Guide: Soulful Sales Scripts for Selling in the DMsWebsite: www.beccuzzillo.com 

BACK ON FIGG EP : 402 Learn more about your ad choices. Visit megaphone.fm/adchoices

----- Shout out to all our members who make this content possible, sign up for only $5 a month https://www.youtube.com/channel/UCNNTZgxNQuBrhbO0VrG8woA/join Promote Your Music with No Jumper - https://nojumper.com/pages/promo CHECK OUT OUR ONLINE STORE!!! https://nojumper.com NO JUMPER PATREON http://www.patreon.com/nojumper CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5tesvmDS8h50LkjnSAWMOs?si=j6sJD6DkR4mk5NZZWnlK7g Follow us on SNAPCHAT https://www.snapchat.com/discover/No_Jumper/4874336901 Follow us on SPOTIFY: https://open.spotify.com/show/4z4yCTjwXa4an6sBGIe7m5 iTunes: https://itunes.apple.com/us/podcast/no-jumper/id1001659715?mt=2 Follow us on Social Media: https://www.snapchat.com/discover/No_Jumper/4874336901 http://www.twitter.com/nojumper http://www.instagram.com/nojumper https://www.facebook.com/nojumper http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm Follow Adam22: http://www.instagram.com/adam22 adam22bro on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

I've audited a couple hundred ad accounts. The most common problem I find has nothing to do with Meta.Google is almost always the single biggest structural mess in a DTC brand's marketing stack. The waste is real — I've seen brands burning $12,000 to $14,000 a month on brand spend alone for clicks they were going to get for free — but the bigger problem is the growth sitting locked behind an account that can't see straight.In this solo episode, I walk through the six issues I find in nearly every Google account I audit: branded search bleeding across campaigns, paying to reacquire customers you already own, non-brand campaigns stealing volume from each other, PMax taking credit for conversions it didn't earn, unused audience infrastructure, and broken conversion tracking that starves a channel that's actually working.Then I lay out the nine-step fix list, including the one move almost nobody is making that has the highest new customer rate of anything I've seen on Google.Subscribe for more conversations on DTC strategy, paid media, and what it really takes to build a brand past eight figures.Grow your bottom line: https://www.kynship.co/Key Takeaways:00:00 Why Most Google Accounts Can't Answer the Most Basic Question01:22 Demand Generation vs. Demand Capture: The One Idea That Changes Everything03:10 The 80/20 Meta to Google Rule of Thumb03:55 Stop Adding Channels. Master the Capture Layer You Already Have.05:30 Why Your Account Is Flying Blind on New vs. Returning Customers08:05 Issue 1: Branded Search Bleeding Across Campaigns09:20 Issue 2: Paying to Reacquire Customers You Already Own10:30 Issue 3: Non-Brand Whack-a-Mole11:15 Issue 4: PMax Over-Reliance13:00 Issue 5: No Audience Infrastructure14:10 Issue 6: Broken Conversion Tracking15:05 How to Rebuild Your Google Account From Scratch20:10 The Real Cost of a Broken Google AccountAdditional Resources:Additional Resources:Featured Guest KC Holliday — Co-Founder, Qalo https://www.kcholiday.com/Follow us on X:

BACK ON FIGG EP : 401 Learn more about your ad choices. Visit megaphone.fm/adchoices

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BACK ON FIGG EP : 399 W/ RALFY THE PLUG & HOUSEPHONE !!! Learn more about your ad choices. Visit megaphone.fm/adchoices

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On this solemn Memorial Day, we remember the thousands of American heroes who still lie unknown — some beneath the white crosses of our national cemeteries, others still lost on the battlefields of the past, like Brigadier General Guy O. Fort.In 1935, General Fort stood at Camp Keithley cemetery in Marawi and delivered a heartfelt Memorial Day address, pleading for the identification of fallen soldiers whose records were lost and whose names had been forgotten. Just seven years later, he and three fellow officers — Lt. Col. Robert H. Vesey, Capt. Albert H. Price, and 1st Sgt. John L. Chandler — were executed by Japanese forces at that very same place. All four remain Missing in Action, buried in shallow, unmarked graves.Today, the Asymmetric MIA Accounting Group (AMAG) is leading an independent, self-funded mission in Mindanao to locate General Fort and the Keithley Three so they can finally receive their names and the honorable burial they earned.This powerful episode explores Fort's own words — “He was a soldier” — the heartbreaking irony of his fate, and the revolutionary promise of Forensic Investigative Genetic Genealogy (FIGG). We highlight how private labs, like Bode Technology, are already identifying WWII remains — such as those of Arthur H. Kelder from the Cabanatuan POW camp — in just months, even from old formaldehyde-treated bones.As Fort himself once pleaded for the unknown, his voice still calls us home. It's time for the Defense POW/MIA Accounting Agency (DPAA) and AFDIL to fully embrace DNA-first, FIGG-led methods so no more families wait generations to know their loved one's final resting place.He was a soldier.And no American soldier — or family — should have to wait any longer. ⏳ It's About Time

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KC Holiday sold Qalo at 30. What came next surprised him more than building it did.He moved to Australia, worked in venture capital, came back, and spent two and a half years coaching ecommerce founders at Daily Mentor. Almost 1,700 sessions in, one pattern kept showing up across every brand he worked with: the founder is the ceiling of the business.In this episode, KC and Cody cover the grief that hits after an exit, why going from founder to employee was one of his most eye-opening experiences, and the difference between founders who grow past the plateau and the ones who stay stuck.He also gets honest about whether he'd start an ecommerce brand today, who is actually making money in the industry, and what the middle class of ecommerce looks like right now.Subscribe for more conversations on DTC strategy, eCommerce growth, and what it really takes to build a brand past eight figures.Grow your bottom line: https://www.kynship.co/Key Takeaways:00:00 Introducing KC Holiday, Co-Founder of Qalo02:36 The Grief Nobody Talks About After Selling06:50 From Founder to Employee: What KC Learned09:20 How Onboarding Determines If Someone Succeeds12:22 Hiring Is Inventory Management14:02 What KC Actually Looks for in a Hire19:22 When People Show You Who They Are, Trust Them20:38 Agencies vs. Internal Hires26:52 The Founder Is the Ceiling of the Business29:18 Why Being Around Bigger Founders Changes Everything33:22 Energy Management Over Identity Management35:36 Would KC Start an Ecommerce Brand Today?40:30 Who Is Actually Making Money in Ecommerce43:00 The Middle Class of EcommerceAdditional Resources:Featured Guest KC Holliday — Co-Founder, Qalo https://www.kcholiday.com/ Follow us on X:

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This is Part A of D of Undressing Jack the Stripper, an eight part series made in conjunction with the True Crime Enthusiast podcast.From the late 1950s to the mid-1960s, the bodies of eight sex-workers (Elizabeth Figg, Gwynneth Rees, Hannah Tailford, Irene Lockwood, Helen Barthelemy, Mary Fleming, Margaret McGowan and Bridget O'Hara) were found dumped in or near the River Thames in West London.Panic spread that a sadistic serial killer was on the loose who targeted young petite brunettes; stripped and strangled them, dumped each body within weeks and streets of each other. Yet with not a single witness to his crimes, even though several suspects have since been named, with no convictions, it's a series of killing which remains a mystery to this day.After the success of their ten-part series, Psychopath: Two Side of Patrick MacKay, Mike at Murder Mile and Paul at the True Crime Enthusiast join forces once again to bring you an eight-part crossover series about one of Britain's most infamous unsolved serial killing – Jack the Stripper.This episode is about Elizabeth Figg & Gwynneth Rees. Location: Dukes Meadows, Chiswick, London, W4Date: 17 June 1959 (body found)Victims: Elizabeth Figg Location: Barnes Recycling Site, Barnes, London, TW9Date: 8th of November 1963 (body found)Victims: Elizabeth Figg Seven time nominated at the True Crime Awards, Independent Podcast Awards and the British Podcast Awards, Murder Mile is one of the best UK / British true crime podcasts covering only 20 square miles of West London. It is researched, written and performed by Michael of Murder Mile UK True Crime Podcast with the main musical themes written and performed by Erik Stein and Jon Boux of Cult With No Name and additional music, as used under the Creative Commons License 4.0. A full listing of tracks used and a full transcript for each episode is listed here and a legal disclaimer. Sorry, but the ALWAYS TRUE CRIME CROSSOVER at Crossed Wires Festival has been cancelled due to poor ticket sales. You should have received a full refund from your ticket purchaser, but if you have any problems, let me know, and I can try and put you in touch with right people. Sorry for the inconvenience. Follow me on SOCIAL MEDIA · Instagram· FaceBook· Threads SUBSCRIBE via PatreonSupport this show http://supporter.acast.com/murdermile. Hosted on Acast. See acast.com/privacy for more information.

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HAPPY EASTER EVERYONE!

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