Podcasts about pmax

This week on Marketing O'Clock, we're un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen.

We discuss the multitude of ways in which the establishment, both political and media, is aligning against opposition from progressive groups. From the suspension of Te Pāti Māori MPs to the full press against the Green's alternative budget, it has never been clearer that these institutions are acting in class solidarity with the powerful.This episode's co-hostsGinny, Kyle, Pmax, SimoneTimestamps0:00 Opening 1:13 Te Pāti Māori Suspension9:34 Regulatory Standards Bill14:11 Andrew Little22:08 Film Industry34:54 Greens Alternative Budget42:55 ClosingsIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we sit down with Zavire from Pilothouse's Google team to dissect a common problem many DTC brands face: Performance Max campaigns that stagnate after a few months of initial success.You'll hear exactly how Pilothouse helped Benji Sleep break out of this “PMAX plateau” by overhauling their campaign structure — and why the first move was to turn the campaigns off.Key Learnings:Why PMAX campaigns often stagnate after 3-4 monthsThe power of a 5-7 day PMAX "off period" to reset bidding algorithmsHow segmentation by product or audience unlocks better signal quality and performanceStrategic product feed enhancements that drive Shopping ROIThe myth of audience signals in PMAX and how to work around itHow scripts can provide campaign-level transparency across Google placementsHow a restructured PMAX approach delivered a 37% ROAS lift and 2.2x conversions for Benji SleepIf your Google Ads results are fading, this episode gives you a practical, tested playbook to turn things around.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why PMAX Campaigns Plateau After 3-4 Months02:05 – Common Pitfalls: CPC Drops and Irrelevant Traffic04:15 – How to Reset PMAX: Turn Off and Rebuild06:30 – Campaign Segmentation for Product & Audience Clarity08:45 – Overcoming Performance Spiral With Strategic Breakouts11:00 – The Myth of Audience Signals in PMAX13:00 – Strategic Feed Optimization and Supplemental Data15:00 – Campaign Structure: Before vs After (Benji Sleep Case Study)18:00 – Breaking Out Asset Groups vs Full Campaigns20:00 – ROAS Lift + Conversion Volume Gains21:20 – Using Scripts to Track PMAX Placements & AttributionHashtags#pmaxstrategy #googleadsoptimization #dtcpodcast #roasgrowth #performancemarketing #ecommercetips #mediaoptimization #pilothouse #googleadscampaigns #dtcbrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Google Ads Update: Mehr Transparenz, neue Ziele – was steckt hinter den jüngsten Änderungen bei PMax, Demand Gen & Co.? Google Ads bekommt neue Features, die einiges verändern – vom Ziel „Kundenbindung“ in Performance Max über mehr Transparenz im Channel Reporting bis zu neuen Optimierungsmöglichkeiten für YouTube-Engagements bei Demand Gen. Auch im Suchnetzwerk gibt es eine spannende Neuerung: Anzeigen können jetzt doppelt ausgespielt werden – ohne gegen die Richtlinien zu verstoßen. Was bringt das neue Channel Reporting wirklich? Wie nutzt ihr das Ziel „Kundenbindung“ in PMax sinnvoll? Und warum sind Altersausschlüsse oder automatisch generierte Bilder mehr als nur kleine Tweaks? Wir sprechen über die spannendsten Neuerungen der letzten Wochen – mit Einordnung, Tipps und Einschätzungen für eure Kampagnenstrategie.

New PMAX Reporting & More Digital Marketing News | Marketing O'Clock Episode 380 This week on Marketing O'Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, making it clearer who's actually paying for ads. Visit us at - https://marketingoclock.com/

Eric and Ari catch up with Teads CEO David Kostman to discuss the company's merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today's media landscape. They also break down what stood out at Possible, the latest in Google's antitrust case, Apple's courtroom loss to Epic, and growing questions around PMAX and CTV strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Who's real anymore? In this episode of Growing Ecommerce, Mike and Chris break down the chaos unfolding across the digital advertising world:• Instagram is testing AI-generated user profiles — Are we entering a world of fake influencers, and what does it mean for ad targeting?• Zuckerberg pulls back on content moderation — We dive into the actual data behind Meta's shift in strategy.• Google's ads are showing up next to harmful content — A CSAM scandal rocks Google's Display Network. How many brands were impacted?• TikTok Shop expands to Europe — Could this reshape the e-commerce landscape or is it just another platform grab?Whether you're a marketer, brand strategist, or just trying to stay sane in the age of AI illusions and platform power plays, this episode is your no-BS guide to what's really happening.

This week's episode of the podcast is in a new format: MDM Mailbag. I recruited Taylor Holiday, the CEO of eCommerce advertising agency Common Thread Collective and a prominent voice on DTC Twitter, to answer questions submitted by the MDM community. Among other topics, those questions related to:Any visible weakness in consumer spending related to tariffs;The viability of AppLovin and Pinterest for eCommerce advertising;The evolving business model of digital advertising agencies;The appropriate proportion of platform budget to route through Advantage+ and PMax.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack:Mark Zuckerberg's eyebrow-raising claim that ads aren't important (despite 98% of Meta's revenue coming from ads)Amazon's move to sell its ad tech to other retailers—friend or Trojan horse?Plus details from our comprehensive new PMax research:How Google's Performance Max is finally shedding its “black box” label, with fresh data from 500+ accountsWhy your PMax campaigns need 30–60 conversions a month, no matter what Google saysWhy campaign segmentation should follow business logic, not default categoriesGrab the State of PMax 2025 report—free on the blog or as a downloadable PDF:https://shorturl.at/ali5A

Performance wird endlich flexibler - Google Ads schraubt weiter an den Limits In Folge 3 vom Google Ads Newsroom gab's zwei kurze, aber ziemlich spannende News, die vor allem für alle relevant sind, die regelmäßig mit Performance Max oder Demand Gen arbeiten. Was ist neu?

We discuss the continuing atrocities in Gaza, the blackbagging of activists across the west and declining US hegemony accelerated by an absurd tariffs regime. Closer to home we touch on the Treaty Bill submissions and the horrific hit job on a Green MP by far right muckrakers and politicians.This episode's co-hostsKyle, Simone, Pmax, JosephineTimestamps0:00 Opening 1:58 On Gaza9:36 “Condemn Hamas”21:54 Legal Corner27:15 Hegemony49:50 Treaty Submissions1:00:07 Benjamin Doyle1:08:50 Stochastic Terrorism1:16:36 ClosingsIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

This week on Marketing O'Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher's best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout...

Endlich mehr Kontrolle über deine Google PMAX Kampagnen! In dieser Episode zeige ich dir, wie du jetzt gezielt Keywords ausschließen und Suchbegriffe analysieren kannst, um deine Kampagnen-Performance massiv zu verbessern.

Abonneer je op ⁠⁠onze Substack⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen.(00:00) Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠(01:12) Het einde van een tijdperk: Google stuurt Assistent met pensioen(03:27) Pulse from the Past: Google lanceert Google Assistent(05:18) 42% van de mensen zegt dat Google Zoeken minder nuttig wordt(09:05) Google begint met het testen van de AI-modus tijdens de uitrol van Gemini 2.0 AI-overzichten(12:36) Google rolt maart core-update uit(14:22) Google Ads breidt PMax-limieten voor negatieve trefwoorden uit(16:16) Meta wil dat haar adverteerders een connectie leggen met Google Analytics(18:48) Microsoft's Copilot onthult nieuw AI-advertentieformaat: showroomadvertenties(23:30) Unilever CEO kondigt aan: Influencer marketing budget 20x zo hoog, 50% van alle advertentie-investeringen. (27:56) Outro Shownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

We start with a school lunch update. The NZ Govt is trying to take back control of the economic narrative with an Infrastructure Summit, amid global trade uncertainty. The UK Labour Party is abolishing 'NHS England' and making life harder for disabled people.This episode's co-hostsPhilip, Pmax, SimoneTimestamps0:00 Opening 2:29 School Lunches13:42 Nationals Failures20:10 Nothing Infrastructure28:12 Schengen Zone43:10 In Opposition49:14 State Owned1:07:09 ClosingsIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

This week on Marketing O'Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, putting an end to the madness. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

Q1 How has your journey in the industry been?Q2 What are your biggest frustrations with the industry right now?Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?Q4 What are your thoughts on PMax?Exit velocity:What's one thing you want to leave people withBest advice have you've been givenImposter Syndrome moment

Send us a textScaling TikTok Shop ads isn't about increasing ad spend and hoping for results. It's about strategy, execution, and timing.In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you.By the end of this episode, you'll understand:How to launch Product Shopping Ads (PSAs) to get immediate tractionThe role of Video Shopping Ads (VSAs) in driving visibility and conversionsWhen and how to use Cost Caps and Target ROAS to push volume while staying profitableThe power of GMV Max Campaigns, TikTok's answer to Advantage+ and PMaxIf you're serious about growing on TikTok Shop, this is the framework to follow.Key Takeaways:Scaling TikTok Shop ads isn't about spending more—it's about structure. If your campaigns aren't set up correctly, you're just burning cash.Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok's version of Meta's Advantage+ or Google's PMax, designed for brands ready to scale big.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AIQ1 What is it like being a LinkedIn influencerQ2 What are your biggest frustrations with the industry right now?Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?Q4 What is your position on using PMAX and under what circumstances?Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?What is a horror story regarding a platform (performance, support, etc.) that you have experienced?What's one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientWhat advice have you been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

The media/pol class are finally admitting that Luxon is not fit for purpose, while his coalition partners go from disaster to disaster, and his own Ministers propose wildly destructive policy. Meanwhile, NZ still isn't anywhere near close to the speed of decline faced by the US.This episode's co-hostsSimone, Pmax, Philip, KyleTimestamps0:00 Opening1:20 Luxons LinkedIn Speak 7:46 School Lunches12:35 Citizens Arrests36:31 Woke42:05 The U.S Empire1:01:12 ClosingIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX..

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Google Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O'Clock Episode 367 This week on Marketing O'Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Dougie from Pilothouse's Google team to dive deep into how to leverage Google Ads' Performance Max (PMAX) campaigns for demand capture while building long-term growth strategies. With the recent Google update allowing shopping campaigns to compete with PMAX on ad rank, Dougie shares actionable insights for structuring hybrid campaigns, integrating first-party data, and tracking true incrementality. Whether you're looking to optimize your ad spend or balance top-of-funnel and lower-funnel efforts, this episode has you covered. Key Takeaways: PMAX vs. Shopping: Learn why hybrid campaign structures work better than running PMAX alone, especially for targeting both warm and cold audiences. Top-of-Funnel Investments: How efforts like TV and YouTube ads create a "halo effect" on demand capture—but only when backed by sufficient budgets. Attribution Hacks: Why GA4, Northbeam, or Triple Whale should supplement Google's in-platform attribution to avoid over-attributing conversions. Practical Adjustments: Dougie explains how feed management, segmentation, and careful audience targeting maximize PMAX performance over time. Whether you're scaling your DTC brand or refining your Google Ads strategy, Dougie's insights will help you navigate the challenges of 2025 and beyond. Timestamps 0:00 - Introduction to PMAX Updates 2:00 - Key Changes in PMAX Ad Prioritization 4:30 - Shopping Campaigns vs PMAX Strategies 7:00 - Leveraging Audience Signals for Better Results 9:30 - Attribution Challenges with PMAX 12:00 - Optimizing Campaigns for Long-Term Performance 14:30 - Incremental Value and Third-Party Tools 17:00 - Attribution Limitations and Platform Insights 19:00 - Google Ads Heist Warning & Closing Thoughts Hashtags #PMAXUpdate #GoogleAds #DigitalMarketing #EcommerceGrowth #AttributionStrategy #AdCampaigns #PerformanceMax #GoogleShopping #MarketingInsights #YouTubeAds Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google's AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX's limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn't about ROAS—it's about actual profit.Chapters:00:00 Introduction: Reflecting on Pre-PMAX Strategies00:34 Educate Before You Disrupt: Client Communication00:44 Performance Max vs. Standard Shopping01:15 The Importance of Client's Bank Account Health01:42 Challenges with Performance Max02:46 Case Study: Agency Performance Evaluation04:28 Measuring Business Health Over ROAS06:35 Benchmarking and Scaling StrategiesThis is a clip from one of our You vs. Google Mastermind.

In this episode of the Buying Online Businesses podcast, Jaryd Krause chats with Ben Dankiw about two exciting topics: the changing world of SEO with generative AI and what it’s like to sell a business and figure out what’s next. Ben is a PPC expert and even a mathematician, with over 12 years of experience helping big brands like Porsche and Canadian Tire succeed online. He shares his story of selling a big part of his agency, what that process was like, and how he’s planning his next steps. Jaryd also gives Ben tips on how to take time to relax, reset, and choose the right business model that fits his goals and lifestyle. They also dive into the future of SEO and ads. With Google no longer dominating search, platforms like Bing, Reddit, and others are changing the game. Ben and Jaryd talk about how businesses can keep their websites visible and what’s next for PPC ads, including trends for platforms like Meta in the coming years. If you own a website, are thinking about buying one, or just want to stay ahead in online business, this episode is packed with simple, practical advice to help you grow and succeed. Don’t miss it! Episode Highlights 04:30 Ben’s entrepreneurial journey 10:00 Do business that you love and support your lifestyle! 20:00 How to work on CRO? 28:20 How ChatGPT evolves? 36:10 Where to find Ben? Key Takeaways ➥ Selling a business or a majority stake can provide freedom, but it’s important to take time to reflect and realign before starting something new. A clear vision for the future is essential. Use periods of transition to rediscover what excites and motivates you. ➥ Founders often struggle with self-worth and identity post-exit due to emotional attachment to their businesses. Recognizing and leveraging the broad range of transferable skills acquired during entrepreneurship is vital. ➥ Automation is reshaping paid search with tools like PMAX and Advantage+, emphasizing the need for strategic, full-funnel approaches. Generative AI is likely to redefine search queries, blending detailed prompts with AI-driven answers. About The Guest Ban Dankiw is a trained PPC specialist and mathematician (yes, really) with 12+ years of experience. Ben has been hyper-focused on the industry changes in both SEO and Search Ads over the past 5 years and understands the value that in-depth data analysis brings to search advertising. Blending together the right mix of business acumen, digital strategy, and execution precision allows Ben to deliver for his clients and brands. Connect with Ban Dankiw ➥ https://www.linkedin.com/in/brdankiw/ ➥Agency: https://nav43.com/ ➥Free Growth Plan: https://nav43.com/growth-plan/ Resource Links ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM ➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

Google Tests New Brand Control in PMax & More Digital Marketing News | Marketing O'Clock Episode 363 Thank You Adzviser - https://adzviser.com/ This week on Marketing O'Clock, Google Ads brand exclusions are no longer a one-stop shop. Users can now edit images with AI in the Google Ads asset library. Google's December 2024 core update finally finished rolling out, and Google offered up some (required) remedies after the DOJ antitrust case. Plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran's Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.John Moran's LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...Related videos:

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this All Killer No Filler episode, Dougie from Pilothouse's Google team shares invaluable insights from Google's latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shopping period (Dec 20–24). Key Takeaways: E-commerce vs. Retail: Online sales grew 8% during Cyber 5, while retail remained flat. Super 5 focus: Prioritize convenience-driven messaging (shipping, pickup, gift cards) to capture late-stage shoppers. Category leaders: Apparel, toys, and personal care dominated Cyber 5 gifting trends. PMAX and YouTube: How to maximize awareness and demand generation ahead of major shopping events. Canada Post strike impact: Why reliable shipping messaging outperformed discounts in the Canadian market. Discover actionable strategies to optimize your holiday campaigns and close the year on a high note. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Pmax's thoughts on students and teachers at the TPB hīkoi.

John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They're explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.Chapters00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson00:00:09 - Why Feeder Strategies Deserve a Standing Ovation00:00:48 - Lead Gen Woes: It's Not Me, It's You00:02:24 - Offline Conversion Imports: The Real MVP00:03:31 - John Moran's Secret Recipe for Lead Gen Success00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off00:07:18 - Spam Leads: Identified, Declassified, Neutralized00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...00:17:31 - Results So Good, They're Practically Smug00:22:15 - The Algorithm's Favorite Snack: Real ROI00:25:53 - Wrapping Up: Insights That'll Make Your Brain Do a Happy DanceLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tierr 11 Data Suite AdCritter for Agencies

In this episode of Add To Cart, we're joined by Mike Rhodes, the Founder and Main Ideas Guy at Mike Rhodes Ideas. With a career spanning four successful business exits, including WebSavvy—an agency named one of Google's Top 18 globally—Mike shares how focusing on problem-solving and innovation has driven his success. He reveals the power of his PMAX scripts, which are helping brands like UNICEF, Helly Hansen and The Body Shop uncover hidden ad spend opportunities. From reshaping ad strategies to preparing for AI's game-changing impact on search, Mike delivers insights every eCommerce professional needs to hear.This episode was brought to you by: Deliver In PersonShopify PlusAbout your guest:Mike is the Founder and Main Ideas Guy at Mike Rhodes Ideas, helping businesses and marketers stay ahead with cutting-edge strategies, tools and insights. He has built and sold four businesses, including WebSavvy, which was one of Australia's largest independent agencies for over a decade and was recognised by Google in 2018 as one of their Top 18 agencies worldwide. A sought-after speaker, Mike has delivered keynotes at over 100 events globally and co-authored The Ultimate Guide to Google Ads, the world's best-selling book on the subject. These days, you're likely to find him walking his daughters to school, experimenting with AI innovations, or carving through forest trails on his mountain bike.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Back with current events after a few midweek episodes! We talk proxy wars, the fascist turn, and the increasing propensity of “centre left” parties in the west to be the ones moving towards authoritarian policy - particularly in regards to immigration and freedom of speech.This episode's co-hostsKyle, Ginny, Pmax, SimoneTimestamps0:00 Introductions2:13 Proxy Wars9:31 Black Friday (Bad) 14:45 Management Consultants 20:58 Overspend 22:58 75% Hitler 29:26 Capacity of People31:33 Doxxing Offenses 36:25 Arcane is Over and Hamilton is Good38:16 Riana Te Ngahue 40:21 Winston Peters47:42 Black Friday (Good)49:11 China49:48 ClosingsIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

In this episode, Melissa and Shane dive deep into health topics encountered by Shane, including  personal experiences with prostate cancer, low testosterone, and hormone replacement therapy. They cover:  Health Management and Responsibility  The significance of individual responsibility in monitoring and managing personal health.  Exploring the role of hormone levels in cell regeneration and cancer development, with Melissa sharing a study on how low testosterone might increase the risk of high-grade prostate cancer.    Testosterone Replacement Therapy  Benefits and challenges of testosterone replacement therapy for mood, energy, and overall well-being.  Shane shares his journey with prostate cancer, from diagnosis to treatment, and how low testosterone influenced his health management.  A discussion on therapy options, dosage adjustments, and the importance of regular monitoring for optimal health outcomes.    Practical Health Tools  Shane and Melissa discuss the W-912 massage pen for nerve stimulation, used to improve recovery post-surgery and general nerve health. [Link included below] *note this is Shane's experience and not a professional endorsement by Melissa  Tune in to hear Shane's unique insights on his hormone health, his journey through cancer recovery, and taking charge of personal health through informed decisions and proactive measures.    Link to massage pen   https://ozerty-australia.com/products/acupuncture-massage-pen?currency=AUD&variant=41499371962554&stkn=f969373eaaa1&utm_source=Google&utm_medium=PMax&utm_campaign=AU-PMax%20-%20ALL&gad_source=1&gclid=EAIaIQobChMIqNuax_7GiQMVXKRmAh3Sjwb1EAQYASABEgI95fD_BwE    Further reading:   ----------  Websites:  https://melissahadleybarrett.com   Men's health only  https://rshealth.com.au/  All genders  http://www.menshealthphysiotherapy.com.au/  http://prost.com.au/     Facebook:  https://m.facebook.com/p/Melissa-Hadley-Barrett-100085237672685/  https://www.facebook.com/profile.php?id=100085146627814    Instagram:  https://www.instagram.com/melissahadleybarrett/  https://www.instagram.com/restorativehealth.clinic/  TikTok: @melissahadleybarrett  YouTube: Melissa Hadley Barrett  Linkedin:  https://www.linkedin.com/in/melissa-hadley-barrett/   TEDX  https://www.youtube.com/watch?v=IjHj1YTmLoA     

Pmax gives us the rundown on school lunch policies and realities.

Pmax discusses the NZ History curriculum and the impact on students.

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest's revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub..

Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what's going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

Visit us at - https://marketingoclock.com/ This week on Marketing O'Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today's show! Supercharge your marketing analytics with accurate, real-time data. Start now - https://adzviser.com/

Show Notes:In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today's discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven insights.Joining Steffen, is Navah Hopkins, a brand evangelist at Optmyzr, an award-winning PPC management suite powered by AI and machine learning. Navah brings over 15 years of digital marketing expertise, having worked for major brands like WordStream and NSE Digital. As a passionate innovator and data-driven strategist, Navah offers key insights into how small businesses can navigate the ever-evolving world of digital marketing.What You'll Learn in Part 1: • What is Google PMAX and how it integrates various campaign types • Why 50+ conversions per 30-day period is essential for PMAX success • The importance of video content in PMAX campaigns • How small businesses with budgets under $10,000 can optimize their ad spend • The role of AI and machine learning in PPC and PMAX campaigns • Tips for balancing automated control with hands-on campaign management • Real-world examples of how small businesses can hit conversion goals with limited budgetsKey Takeaways: • PMAX simplifies campaign management but requires businesses to give up some control over budget allocation. • Success in PMAX relies heavily on having strong video assets and achieving a minimum of 50 conversions within 30 days. • Dynamic search ads and strategic secondary conversions can help small businesses with lower ad budgets compete effectively. • Understanding when to use broad match keywords and maximizing clicks with bid caps can help businesses scale their paid search campaigns.About Navah Hopkins:Navah Hopkins is a digital marketing expert and brand evangelist at Optmyzr, a leading PPC management platform. With a background in SEO, SEM, and content strategy, Navah has helped brands of all sizes achieve their advertising goals through innovative AI and automation strategies. In her role, she works closely with product, marketing, and customer success teams to deliver impactful insights and drive business success.Join Us for Part 2:In the next episode, we'll focus on how small businesses should approach advertising to be successful, the various channels available to them, and common pitfalls to avoid.To learn more about digital marketing for small businesses, visit Symphonic Digital or follow us on X (formerly Twitter) at @SymphonicHQ.

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O'Clock Episode 350 This week on Marketing O'Clock, Google's dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https://marketingoclock.com/

Negative Keyword for PMAX, YouTube Communities & More | Marketing O'Clock Episode 349 This Week on Marketing O'Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week. Thank you Optmyzr for sponsoring this week's show. Get a free trial of Optmyzr and get ready for BFCM. Learn More https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/

Welcome back to another episode of The Barber's Brief! Where Marc and Vassilis discuss marketing and business news that has caught their eye, they highlight our marketing moment, get into audience QA, and finish off by highlighting an ad of the week. Enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Timestamps 0:00 - Introduction 2:38 - Update to Google's Pmax Reporting 5:37 - Using the Playting to Win Framework for Competitor Analysis 9:37 - Google Cancels The Cookie Deprivation 12:55 - The Power of Aunthicity 19:02 - The Marketing Moment - The Dollar Shave Club 26:25 - Ad of The Week 30:04 - Coming Up Next Week, Dan Ariely Links: Story #1 Title: Google adds new PMax reporting, generative AI tools Source: Search Engine Land Link: https://searchengineland.com/build-modern-digital-marketing-plan-444367 Story #2 Title: The Best Strategy Icebreaker Source: Roger Martin Medium Link: https://rogermartin.medium.com/the-best-strategy-icebreaker-0c9b6ae58461 Story #3 Title: Google Won't Kill Off Cookies, Consumers Will – And That's How It Should Be Source: Adexchanger Link: https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/ Story #4 Title: Nike: AN epic saga of value destruction Source: Masimo Guanaco on LinkedIn Link: https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf Marketing Moment: Dollar Shave Club's Viral Launch: A Marketing Masterclass Link: https://www.youtube.com/watch?v=ZUG9qYTJMsI The Birth of Dollar Shave Club Founded in 2011 by Michael Dubin and Mark Levine, Dollar Shave Club aimed to solve a common consumer pain point: overpriced and inconvenient razor purchases. The company's subscription-based model promised high-quality razors delivered directly to customers' doors at a fraction of the cost, challenging the traditional retail model. The Viral Video: "Our Blades Are F***ing Great" Key Elements of the Video: Authenticity: Michael Dubin's natural and relatable delivery made the brand feel genuine and trustworthy. Humor: The script was packed with memorable jokes and absurd scenarios that entertained while conveying the product's value proposition. Simplicity: The video clearly explained the problem (expensive, inconvenient razors) and DSC's solution in an easily digestible format. Shareability: The entertaining nature and concise length made it highly shareable across social media platforms. Immediate Impact: Within 48 hours of its release, the video amassed over 12,000 orders, crashing the company's servers due to the unexpected traffic surge. Results and Growth The viral success of the video translated into exponential growth for DSC. Customer Acquisition: The company gained a massive influx of subscribers, building a strong customer base rapidly. Investor Confidence: The buzz attracted substantial investments, fueling further expansion and product development. Industry Disruption: DSC's success challenged established brands, leading to shifts in marketing strategies and pricing models within the industry. Acquisition: In 2016, Unilever acquired Dollar Shave Club for a reported $1 billion, highlighting the monumental success achieved through innovative marketing. Ad of the Week McDonalds - first full AI-generated video that I'm aware of via john james https://www.linkedin.com/posts/officialjohnjames_ai-advertising-ugcPost-7231841679882731520-_Hcq/?utm_source=share&utm_medium=member_android Mcdonalds Japan has released a polished ad using AI that cost the creator $50 in tools. The implications for worldwide advertising supply chain are huge

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q2 What is your position on using PMAX and under what circumstances? Q3 SKAG or STAG, what is your position on which strategy to use and under what circumstances? Q4 Do you think you have biases towards platforms? If so, which ones and why? Q5 Do you have a natural trust or distrust of advice or recommendations from platforms? Does it vary by platform and why? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup Julie F Bacchini (@NeptuneMoon) on X

What do PMax, Advantage+ and an 8-year-old in an arcade have in common? They'll spend as much as they can, if you let them! In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google's Performance Max (PMax) campaigns, discussing the intricacies of managing them, excluding branded searches, and overcoming broader measurement challenges. Links from the show: Navah on LinkedIn Optmyzr 00:00 Vacation Plans and PPC Jokes 01:25 Introducing Today's Guest: Navah Hopkins 03:21 Diving into Performance Max Campaigns 06:23 Challenges and Strategies in PPC 10:42 Understanding Performance Max and Asset Management 16:54 The Role of Ad Strength and Measurement in PPC 24:16 Incrementality Testing Challenges 24:35 Meta's Advantage Plus and A/B Testing 25:06 Google's Approach to Testing and Privacy 25:57 Geo-Based Holdout Testing 26:24 PMax Campaigns and Branded Search 27:46 Testing Strategies and Market Considerations 28:29 Google's Targeting Limitations 28:55 Branded Search in PMax 33:05 Data Teams and PPC Collaboration 38:16 Onboarding and Training for Measurement Practitioners 47:45 Creative and Data-Driven Marketing 49:47 Productivity Tips and Metal Music

This week on Marketing O'Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won't be crumbling after all. Thank you Optmyzr for sponsoring this week's show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Or, browse 90+ interviews with digital marketing experts through PPC Town Hall. Town Hall - http://optmyzr.com/ppctownhall/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/

https://www.omgcommerce.com/youtube-la-eventIn this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true profit drivers.Key topics and lessons covered in this episode:-Understanding the traffic composition of your Performance Max campaigns is crucial for making informed optimization decisions.-Utilizing best-performing creative assets and proper segmentation can significantly impact the success of your campaigns.-Savannah shares real-world success stories and the strategies behind them, including how to effectively use Performance Max for new customer acquisition.-Common mistakes to avoid when setting up and optimizing Performance Max campaigns, such as the "set it and forget it" approach and improper asset matching.-Exciting upcoming features for Performance Max, like asset-level performance insights and the "Bid for Profits" option, and how they can revolutionize your Google Ads strategy.Whether you're a Performance Max pro or just getting started, this episode is packed with actionable insights and expert advice to help you take your campaigns to the next level.