Podcasts about pmax

In this consolidated recording from LL LIVE podcast episode 204, Dr. Paley talks about the PRECICE Max nail and what patients need to know directly from the surgeon who helped design the nail.Topics include:• What PRECICE Max / PMAX is• How it compares to predecessor PRECICE 2.2 nail• Why PMAX nail strength and size matter• Weight bearing, mobility, and rehab expectations• Potential benefits for femur, tibia and quadrilateral • Patients should still be cautious about including PT• Timing, availability, cost, and safety questions• Brief LIVE Q&A from the limb lengthening community

Sommerpause? In der Google-Welt eher nicht. Diesen Monat kommt einiges zusammen – AI Max, eine neue Briefing-Funktion, eine verschobene DSA-Umstellung, eine lang vermisste Gebotsstrategie im Shopping, automatisch generierte PMax-Videos und eine Änderung an den Gebotsstrategien zum 17. August. So unterschiedlich die Punkte wirken: Sie zeigen in dieselbe Richtung. Google übernimmt mehr Entscheidungen und gleicht dabei immer weniger aus, was in deinem Konto nicht sauber aufgesetzt ist. Wer ein gutes Setup hat, profitiert. Wer eins mit Lücken hat, sieht die Lücken jetzt schneller in den Zahlen. ---- AI Max: hilfreich, aber kein Reparaturwerkzeug • In einigen Konten bringt AI Max inzwischen wirklich sinnvolle zusätzliche Suchbegriffe und Conversions. • Manchmal liegen die Begriffe aber weit weg vom Angebot – der Blick in den Suchbegriffe-Bericht bleibt Pflicht. • Google kündigt eine Briefing-Funktion an: Markenstimme, Regeln, ideale Zielgruppe und Ausschlüsse lassen sich künftig mitgeben. • Wichtig: Schwächen im Setup skalieren mit. KI heilt keine schlechte Kampagne, sie verstärkt sie. ---- DSA: eine Verschnaufpause • Die Zwangsumstellung dynamischer Suchanzeigen auf AI Max ist verschoben. • Neue DSA sind bis Februar 2027 möglich, die Abschaltung beziehungsweise das automatische Upgrade folgt einige Monate später. ---- Shopping und PMax: zwei Updates, die zusammengehören • Standard-Shopping-Kampagnen haben endlich die Gebotsstrategie „Conversion-Wert maximieren" – ab Tag 1 nutzbar, später jederzeit auf Ziel-ROAS umstellbar. • Das ist zugleich ein Signal: Standard Shopping wird so schnell nicht abgeschaltet. • PMax „Feed Only" gibt es faktisch nicht mehr: Google holt sich Bilder aus dem Merchant Center und baut daraus automatisiert Videos. • Prüfen kannst du das in der PMax-Kampagne unter Statistiken und Berichte, dann Kanalleistung – dort siehst du die Verteilung auf Suche, YouTube und die übrigen Netzwerke. ---- Der 17. August: aus dem Richtwert wird ein hartes Ziel Bild aus dem Alltag: Du gibst Vollgas, fährst aber im ersten Gang – und ziehst dabei die Handbremse. Genau so sehen viele Setups aus. • Beispiel: 50 Euro Tagesbudget, 200 Prozent Ziel-ROAS eingestellt, tatsächlich erreicht Google 300 Prozent. • Bisher hat Google das erkannt und den ROAS faktisch verbessert, statt das Ziel wörtlich zu nehmen. • Ab dem 17. August wird das eingestellte Ziel als hartes Ziel verwendet – im ungünstigen Fall werden dieselben 50 Euro mit deutlich höheren Klickpreisen ausgegeben. • Das betrifft Ziel-ROAS und Ziel-CPA gleichermaßen. Eine pauschale Empfehlung gibt es nicht, das hängt am Setup, an der Conversion-Art, -Anzahl und den Werten. ---- Neues Asset: Haftungsausschlüsse • Für Suchanzeigen gibt es jetzt Texthaftungsausschlüsse als Asset, maximal 90 Zeichen. • Sie erscheinen in der ersten verfügbaren Textzeile und überschreiben dort angepinnte Assets. Kompatibel mit AI Max. ---- Alle Updates laufen auf dieselbe Frage hinaus: Ist dein Setup sauber genug, dass mehr Automatisierung für dich arbeitet statt gegen dich? • Suchbegriffe-Bericht regelmäßig prüfen, wenn AI Max aktiv ist. • Bei PMax in die Kanalleistung schauen – läuft dort längst Video, wo du keins geplant hattest? • Vor dem 17. August durch die Kampagnen gehen: Passen Tagesbudget und Zielwert zusammen? Ist dein Zielwert durchgerechnet, gib so viel Budget wie möglich frei. War er nur eine Hilfsgröße zum Anlaufen, entscheide dich: Budget hoch oder Zielwert strenger. Beim Ziel-ROAS heißt strenger: Wert hoch. Beim Ziel-CPA: Wert runter. Links: - https://blog.google/products/ads-commerce/ai-max-new-features/ - https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/ - https://support.google.com/google-ads/answer/17061251?hl=de - https://support.google.com/google-ads/answer/17028951

Meta ve Google reklam panellerinde "Kampanya Oluştur" yeşil butonuna basmayı herkes biliyor. Hangi tuşun ne işe yaradığını, Advantage+ veya PMax kampanyalarının nasıl kurgulanacağını YouTube'daki on dakikalık ücretsiz bir videoyla bile öğrenebilirsiniz. Panel kullanmak kolaydır; çünkü panel günün sonunda kodlanmış basit bir arayüzdür. Peki, sektördeki e-ticaret markalarının %90'ı neden hala reklam bütçesini çöpe atıyor, neden ROAS ekranlarında sahte illüzyonlarla avunup ay sonunda banka hesabında gerçek bir kârlılık göremiyor?Bu sorunun cevabını, geçtiğimiz günlerde yayınları sıkı takip eden değerli dinleyicimiz Mustafa Altay'dan gelen çok samimi bir itirafla masaya yatırıyoruz. Mustafa'nın sorduğu, aslında bugün milyonlarca lira bütçe yöneten ajansların ve pazarlama direktörlerinin en büyük kanayan yarası: "Abi her şeyi anladım, psikolojiyi ve reklamı anladım ama şu müşteriyi araştırması kısmını, pazardaki müşteriyi anlayıp ona göre reklam çıkma matematiğini bir türlü oturtamıyorum."Filtresiz Dijital'in 97. bölümünde, reklam panelinden önceki o konuşulmayan "Karanlık Bölgeye" dalıyoruz. Altınızdaki araba bir Ferrari bile olsa, navigasyona yanlış adresi girerseniz sadece yanlış yere çok daha hızlı gidersiniz. Bu Bölümde Hangi Ödünsüz Gerçekleri Deşifre Ediyoruz?• Demografik Çöplük ve "Gece 3 Sancısı": Ajansların Excel tablolarına yazdığı "25-45 yaş arası, büyükşehirde yaşayan, yoga yapan kadınlar" gibi içi boş personaların neden birer çöplük olduğunu yüzleşerek konuşuyoruz. İnsanlar yaşlarına veya oturdukları semte göre değil, amigdalalarını tetikleyen acılara göre satın alır. Müşterinizin gece saat 3'te yatağında tavana bakarken hangi problemi yüzünden uyuyamadığını (Gece 3 Sancısı) bulmanın ve ona ürünün özelliğini değil, acısız bir akşamı satmanın formülünü veriyorum.• Dijital İstihbarat ve Rakip Yorumlarını Hacklemek (Review Mining): Masa başında kahve içerek "bence bizim müşteri şunu sever" deme devri bitti. Pazarın lideri olan en dişli 3 rakibinizin Amazon, Trendyol ve Hepsiburada'daki 1 ve 2 yıldızlı yorumlarını nasıl birer istihbarat madenine dönüştüreceğinizi anlatıyorum. Rakiplerinizin lojistik, kumaş veya müşteri hizmetleri zaaflarını alıp, kendi reklam kampanyalarınızda müşteriyi ensesinden yakalayan o yenilmez kancalara (Hook) nasıl çevireceğinizi adım adım gösteriyorum.• Sosyal Dinleme (Social Listening) ile "BS Detector"ü Kapatmak: Anket verilerinin neden her zaman yalan söylediğini, rasyonel ön lob ile duygusal satın alma beyni arasındaki farkı inceliyoruz. Ekşi Sözlük, Reddit ve Kadınlar Kulübü gibi insanların maskelerini çıkardığı platformlara sızarak kitlenin sokak jargonunu nasıl kopyalayacağınızı anlatıyorum. Sizin o plaza dilinizi değil, kendi kelimelerini reklam metninde gören müşterinin zihnindeki "yalan savar" (BS Detector) kalkanını nasıl indireceğinizi deşifre ediyoruz.• Yapay Zekayı Davranışsal Ekonomi Uzmanına Dönüştürmek: ChatGPT veya Claude'u sadece "Instagram metni yaz" diyerek hesap makinesi gibi kullanmayı bırakın. Yüzlerce filtresiz müşteri şikayetini yapay zekaya besleyerek; kitlenin en derin 3 korkusunu, duygusal satın alma tetikleyicilerini ve savunmaya geçtiği kelimeleri saniyeler içinde çıkaran o 2026 model özel "Nöropazarlama Analisti" komutumu (prompt) sizlerle paylaşıyorum.Siz de bu yayını dinledikten sonra e-ticaret sitenizi ve reklam kurgularınızı birer deneme yanılma tahtası olmaktan çıkarıp, salt bir insan psikolojisi ve veri madenciliği matematiğine dönüştürmek istiyorsanız, masadaki parayı rakiplerinize bırakmamak için şu an bu kanalı hemen takip edin ve bildirimleri açın.Bu işin sadece panel boyutunu değil, tüketici psikolojisini ve yapay zeka ile pazar araştırması mimarisini bir meslek olarak en ince detayına kadar öğrenmek istiyorsanız Joy Akademi eğitimlerimize katılın. "Faruk, benim operasyonum var, bu derin psikolojik kurguyu ve reklam matematiğini markam için doğrudan siz kurun ve ciromu büyütün" diyorsanız, joykek.com üzerinden ajansımızla iletişime geçin.

We turned Google Ads into a World Cup bracket. Three head-to-head rounds, two hosts, no referee — just the campaign types and bid strategies advertisers argue about most.In this episode of Growing Ecommerce, Mike Ryan and Chris go feature vs. feature:

LL LIVE Ep. 204: PRECICE Max is one of the latest breakthrough developments in internal limb lengthening technology, and this podcast livestream is to give patients clarity on the expectations, safety, mobility, weight bearing, recovery, femurs, tibias, and surgical planning.Topics include:• What PRECICE Max / PMAX is• How it compares to predecessor PRECICE 2.2 nail• Why PMAX nail strength and size matter• Weight bearing, mobility, and rehab expectations• Potential benefits for femur, tibia and quadrilateral • What patients should still be cautious about including PT• Timing, availability, cost, and safety questions• Brief LIVE Q&A from the limb lengthening communityContact info for Dr. PaleyWebsite: https://limblengthening.org/Email: inquiry@limblengthening.org_____________________Timestamps -0:00 – Intro: Dr. Paley on the New PRECICE Max Nail1:10 – What Changed from PRECICE 2.2 to PRECICE Max3:16 – FDA Disclaimer and Paley Institute Weight-Bearing Protocol4:17 – Why Paley's Protocol Is Built Around Safety and Reliability6:32 – How the PMAX Protocol Differs from P2.27:16 – 5,000 PRECICE 2.2 Nails and What the Breakage Data Shows8:44 – First PMAX Launch, Manufacturing Delays, and Relaunch Timeline11:50 – Exclusive July 15th Launch at Paley Institute13:11 – First 60 PMAX Cases and Early Hardware Results15:43 – Weight Bearing as Tolerated After Surgery17:36 – Why Limb-Lengthening-Specific Physical Therapy Matters19:16 – Walking Without Aids, Stairs, Curbs, and Cane Protocol21:57 – How PMAX May Reduce Muscle Loss and Deconditioning23:49 – Femurs vs Tibias and Quadrilateral Weight-Bearing Rules24:43 – PMAX Nail Sizes and Weight Limits28:00 – Bone Healing, Wolff's Law, and Titanium Nail Loading30:17 – Tibia Lengthening, Achilles Stretching, and Ballerina Foot Risk34:41 – Why Surgeon Experience Matters with PMAX36:06 – Fat Embolism Risk and How Experienced Teams Reduce It39:30 – PRECICE 2.2 vs PMAX: Cost, Benefits, and Decision Factors42:37 – Scheduling PMAX Surgery at Paley Institute45:08 – PMAX Availability in Other Paley Clinics47:19 – PMAX Weight, Consultations, and EOS Scan Process50:47 – Can PMAX Help Patients Reach More Than 5 cm on Tibias?52:03 – Why Paley Does Not Do Preventive Compartment Releases53:56 – Driving During Distraction with PRECICE Max55:02 – Can Simultaneous Quadrilateral PMAX Reach 13 cm?58:53 – Safety, Safety, Safety: Why Experience Matters1:00:10 – PMAX vs P2.2 Recovery Timeline1:02:25 – What If a 10 mm PMAX Nail Does Not Fit?1:05:27 – Vitamin D and Slow Bone Healing Support1:06:49 – Side Quest Recovery Video: Stride Nail Case Study1:10:06 – Running, Sports, and Long-Term Athletic Recovery1:10:46 – The Success Triangle: Surgeon, PT, and Patient Compliance1:14:34 – Final PMAX Takeaways and How to Contact Paley Institute

VOV1 - 6 tháng đầu năm 2026, trong bối cảnh phụ tải điện tăng cao do nắng nóng kéo dài, Tổng công ty Điện lực miền Bắc bảo đảm cung ứng điện an toàn, ổn định cho hơn 11 triệu khách hàng. Nhiều chỉ tiêu sản xuất kinh doanh, quản lý kỹ thuật, dịch vụ khách hàng đạt và vượt kế hoạch.Ngay từ đầu năm, Tổng công ty Điện lực miền Bắc (EVNNPC) đã xác định bảo đảm cung ứng điện an toàn, liên tục cho phát triển kinh tế – xã hội và đời sống nhân dân là nhiệm vụ trọng tâm. Tổng Công ty chủ động xây dựng các phương thức vận hành, tăng cường kiểm tra đường dây, trạm biến áp, xử lý những điểm có nguy cơ quá tải và bố trí lực lượng trực 24 giờ trong các đợt nắng nóng.6 tháng đầu năm, EVNNPC tiếp nhận 58,37 tỷ kWh điện từ hệ thống điện quốc gia để cung cấp cho khách hàng trên địa bàn quản lý. Phụ tải điện tiếp tục tăng cao, với công suất cực đại (Pmax) đạt hơn 21.141 MW vào lúc 22h30 ngày 24/6/2026, tăng khoảng 16,9% so với cùng kỳ năm 2025; sản lượng điện ngày lớn nhất đạt 447,6 triệu kWh vào ngày 25/6/2026. Mức tăng trưởng phụ tải chủ yếu xuất phát từ các đợt nắng nóng xuất hiện sớm và kéo dài trong tháng 5 và cuối tháng 6/2026.Nhân viên Điện lực thực hiện phân tải lộ hạ thế những ngày nắng nóng

Timestamps - 00:00 – Intro01:04 – NM Joins the Panel01:29 – Noah & NM: Two 7 cm Femur Lengtheners03:07 – NM's Physio Routine During Lengthening05:03 – Sciatica, Numbness & Slowing Down07:24 – NM's Bone Healing & Why He Stopped at 7 cm08:07 – Noah on Weight Bearing and Bone Growth10:33 – Stretching After Distraction Ends13:41 – Does the Happiness Become Your New Normal?16:24 – Is PT Painful During Lengthening?18:45 – Why You Must Respect Your Body's Limits22:08 – Height Greed, Complications & Long-Term Risk25:00 – Pmax vs External Fixators for Quadrilateral Lengthening27:09 – Peptides and Future Recovery Protocols27:59 – Pool Rehab with External Fixators29:03 – NM Plans Hyperbaric Chamber Therapy32:28 – How Fast Can You Recover from 1.5 Inches?33:25 – 6.5 cm vs 7 cm on Femurs35:39 – Baltimore Surgery Logistics: Safety, Housing & Food36:41 – Forearm Lengthening Risks37:37 – Realistic Height Gain for Quad Lengthening40:11 – Victor's Tibia Pain Experience41:41 – Psych Man Joins Before Surgery45:03 – Is 10 cm Quadrilateral Enough?48:20 – Painkillers, NSAIDs & Opioid Withdrawal52:03 – Managing Inflammation, Ice & Swelling57:41 – Best Nail Options and Pmax Timeline59:01 – Extreme Lengthening as a Multi-Year Commitment1:01:39 – Peroneal Nerve Release and Fasciotomy1:03:20 – Should You Finally Pull the Trigger?1:04:14 – Can Pmax Reverse Like PRECICE 2.2?1:05:20 – NM's Lengthening Timeline1:07:26 – Noah and NM's Bone Healing Updates1:10:51 – Why LL PRO Helps Patients Before Surgery1:12:22 – Showering and Bathroom Setup After Surgery1:14:03 – Cyborg Labs and Supplement Talk1:17:19 – Can a 15-Year-Old Get Limb Lengthening?1:19:33 – Peptides, Natural Recovery & Paley Europe1:21:06 – OutroFind Links to Everything Here and Below: https://sleekbio.com/cyborg4life

E-ticaret reklamlarında kasanın anahtarını yapay zekaya (AI) teslim ettiniz. Peki, o çok güvendiğiniz algoritmaların aslında kârlılığınızı nasıl erittiğinin farkında mısınız?Filtresiz Dijital'in 95. bölümünde, geçtiğimiz haftaki zorunlu molamızın ardından mikrofon başına geçiyor ve rotamızı e-ticaretin en sıcak, en can yakıcı gündemine çeviriyoruz: B2C'de Yapay Zeka İllüzyonu!Meta'da Advantage+, Google'da Performance Max (PMax) kampanyalarını açıp "Yapay zeka nasıl olsa satışı getiriyor, makine öğreniyor" diyerek arkanıza yaslandığınız o an, aslında felaketin başladığı andır. Ajansların arkasına sığındığı "öğrenme süreci" masallarını bir kenara bırakıyoruz. Algoritmalar bütçenizi gerçekten yeni müşteriler bulmak için mi harcıyor, yoksa en kolaya kaçıp zaten sizden alışveriş yapacak olan marka kitlenize mi reklam basarak sizi manipüle ediyor? İşin matematiğini ve arka planda dönen oyunları tüm şeffaflığıyla deşifre ediyoruz.İşin bir de nöropazarlama ve tüketici psikolojisi boyutu var. "Kişiselleştirme" adı altında, sitenizde bir ürüne sadece bakan tüketiciyi 15 gün boyunca her platformda aynı görselle darlamak pazarlama değil, dijital tacizdir! Tüketici beyninde "Reklam Körlüğü" (Ad Fatigue) yaratan bu hatalı frekans ayarlarını ve sepeti terk edenlere anında indirim sunarak markanızı ucuzlatan o sözde "akıllı" dinamik fiyatlandırma tuzaklarını konuşuyoruz. Ayrıca, sırf maliyet kısmak için e-ticaret sitenize koyduğunuz, müşteriyi çileden çıkaran o işlevsiz chatbot çöplüğünün dönüşüm oranlarınıza (CR) verdiği zararı masaya yatırıyoruz.ROAS yalanlarını ve ciro illüzyonlarını bırakıp, banka hesabınıza giren gerçek kârlılığı artırmak ve algoritmaların kontrolünü yeniden elinize almak için bu bölüm tam size göre.Dijital pazarlama süreçlerinizi ve e-ticaret reklamlarınızı stratejik bir akılla yönetmek, kârlılığınızı artırmak istiyorsanız faruk@joykek.com adresinden bana ulaşabilir veya joykek.com üzerinden hizmetlerimizi inceleyebilirsiniz. Tüm video podcast bölümlerimiz ve sektör ifşalarımız için YouTube, Instagram ve TikTok'ta "filtresizdijital" yazarak ekosistemimize dahil olabilirsiniz!Zaman Damgaları:02:01 Podcast Yaz Takvimi ve Hayat Üzerine Kısa Bir Not05:07 Yaklaşan Lansman: Yazılım Çiftliği ve Yapay Zekanın Geleceği07:59 B2C'de Yapay Zeka İllüzyonu: PMax ve Advantage+08:49 Meta Güncellemesi: Hesabıma Kavuşmam ve %5 Ekstra Reklam Maliyeti09:31 Kasanın Anahtarını Algoritmaya Teslim Etmenin Riskleri10:36 Kişiselleştirme mi, Dijital Taciz mi? (Reklam Körlüğü)11:11 Dinamik Fiyatlandırma Tuzakları ve Marka Değeri11:34 E-ticarette Chatbot Çöplüğü ve Yataş Örneği12:47 İllüzyondan Uyanış: Kapanış ve Joykek İle Strateji

Timestamps00:00 – Intro01:22 – Noah's Recovery Update: Walking Without Crutches03:02 – Femurs vs. Tibias: Choosing the Right Segment07:46 – Internal Nails vs. External Fixators10:12 – Common Complications & Lessons Learned13:39 – Why 6–7 cm Can Make a Huge Difference15:05 – Best Limb Lengthening Options in Germany15:28 – Will You Fully Recover After Limb Lengthening?17:27 – Recovery After LLD & Trauma Cases vs Cosmetic Lengthening19:05 – Tailor Spatial Frame (TSF) for Tibia Lengthening19:47 – When Can You Walk Normally and Drive Again?22:56 – The Future of Cosmetic Limb Lengthening25:35 – Noah's Height Gain: 171 cm to 178 cm26:51 – Does PRECICE Take Longer to Recover From?27:44 – Germany Surgeon Discussion: Betz, Becker & Thaller29:05 – Is Noah Planning a Second Surgery?29:46 – Fastest Recoveries Ever Seen After Limb Lengthening32:31 – When Are Complications Most Likely to Happen?34:06 – How Long Does It Take to Get a Normal Gait Back?36:28 – Can Deformity Correction Be Done During Lengthening?37:41 – Accutane and Limb Lengthening Surgery38:25 – PMAX, Testosterone & Future Recovery Optimization40:40 – Athletic Ability, Body Composition & Post-LL Weight Loss43:24 – Returning to the Gym After Limb Lengthening44:04 – Upper Body Training During Recovery45:40 – Best Methods for Faster Recovery46:15 – Aaron Joins the Show46:48 – Aaron's Nail Removal & Bowleg Correction Update48:01 – Aaron's Recovery One Year After Femur Lengthening49:05 – Asian Squat, Proportions & Life at 7.4 cm Taller50:00 – Recovery Timelines: Aaron's Perspective52:10 – Q&A: Walking, Running & Athletic Return55:30 – Community Questions & Surgeon Selection Advice59:00 – Final Thoughts on Recovery & Expectations1:02:00 – Outro____________________Find Links to Everything Here and Below: https://sleekbio.com/cyborg4life

Google just announced the biggest change to search in its history — and not everyone is happy. At Google I/O, the search bar became a search box, signaling a full shift toward conversational, Gemini-powered search. The market is already reacting: DuckDuckGo rocketed from around position 400 to the top 100 in the app stores almost overnight, right around the May 20–21 launch. Mike Ryan and Chris unpack what a privacy-and-no-AI search wrapper suddenly surging tells us about consumer appetite — and why the relentless pace of change is exhausting retailers and experts alike.Then: fresh eMarketer data puts the AI advertising hype into much-needed context. AI ad spend in the US sits around $32B in 2026 (roughly a third of Google's search spend), but ~80% of it is just AI-search-adjacent — ads above and below AI Overviews. The chatbot-driven slice everyone is panicking about? Tiny. We dig into why OpenAI's $100B ad ambition looks unrealistic, what the 2030 projections actually say, and why the real takeaway for CMOs and CDOs is: prepare, but don't abandon your bread and butter.The throughline: everything is changing, and everything is staying the same. With limited budget and talent, the retailers who win are the ones who resist FOMO, pick their battles, and keep investing in the core campaigns that still drive the business.In this episode:Why Google's “bar to box” change is its biggest search shift ever — and what it implies about how Google wants you to searchDuckDuckGo's surge from ~position 400 to top 100: a clear sign some consumers find the new box too muchWhy the pace of change may now be too fast even for Google itselfAI Max for Shopping vs. PMax — the strategic misalignment Google may not even seeWhy standard shopping is here to stay (and the comeback we called early)The new eMarketer data: ~$32B AI ad spend in 2026, ~80% of it AI-search-adjacentWhy OpenAI's $100B ad goal and the 2030 chatbot-ad market projections don't line upThe real CMO/CDO playbook: prepare efficiently, beat the FOMO, protect your bread and butterAbout Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

2026 ist das Jahr, in dem AI im E-Commerce vom Buzzword zum echten Wettbewerbsvorteil wird, aber nur für die Shops, die wissen, an welchen Stellen sie wirklich einen Hebel hat. In diesem Vortrag zeigt Dr. Sebastian Decker, wie Onlineshops einen AI-gestützten Stack aus Google Full-Funnel-Kampagnen, intelligenten Funnels und Offerpages aufbauen, der bei niedrigen CPCs gleichzeitig AOVs deutlich erhöht und Conversion-Rates planbar nach oben zieht. Das Ergebnis: ein besserer ROAS und POAS, und das nicht nur über PMax, sondern auch über YouTube- und Display-Kampagnen für Onlineshops. Grundlage ist die Erfahrung aus über 300 Shop-Projekten und Multimillionen € an monatlichem Adspend bei EVOLVE Digital. Du bekommst kein theoretisches Modell, sondern konkrete Frameworks: Wie du Demand Gen vom Test- zum Profit-Channel entwickelst, wie du informative Keywords mit 8 %+ CVR und 5er-ROAS erschließt und wie du den Traffic auf eine hochkonvertierende Landingpage führst, mit der du deinen aktuellen AOV um 30 bis 100 % und deine Conversion Rate um bis zu 100 % schlagen kannst. Folgendes hast Du nach dem Webinar gelernt: - Wie du als Onlineshop Google zum größten Neukundenakquisitionskanal machst und damit Meta schlägst - Welche Landingpage- und Offerpage-Typen für deine Branche funktionieren - Wo AI in der Konzeption von Angeboten, Offerpages und Funnels einen 5–10x Speed-Vorteil bringt — und wo sie Conversion zerstört - Wie du Angebote psychologisch so konstruierst, dass AOV, CVR und DB2 in deinem Shop gleichzeitig steigen - Welches Setup aus Kampagnen, Angeboten und Landingpages bei 4–5-stelligen Tages-Adspends stabil skalieren Zielgruppe: - Onlinehändler und D2C-Brands zwischen 1 – 30 Mio. EUR Jahresumsatz - Brands, die 10.000 EUR und mehr monatlichen AdSpend bei Meta haben und unabhängiger von Meta sein wollen

VOV1 - Để đáp ứng nhu cầu sử dụng điện của người dân, doanh nghiệp, Công ty Điện lực Thái Nguyên đã và đang triển khai nhiều giải pháp để đảm bảo cung ứng điện phục vụ sản xuất và nhu cầu tiêu dùng của người dân ở địa phương.Bước vào cao điểm mùa nắng nóng năm 2026, nhu cầu sử dụng điện trên địa bàn tỉnh Thái Nguyên được dự báo tiếp tục tăng cao, đặc biệt tại các khu công nghiệp, khu vực sản xuất thép, cơ khí, điện tử và phụ tải sinh hoạt dân cư. Công suất sử dụng điện cực đại của khách hàng trong những ngày nắng nóng vừa qua ở tỉnh Thái Nguyên (Pmax) luôn ở ngưỡng 1.240 MW/ ngày, tăng 8,5 so với cùng kỳ năm 2025. Trước những biến động thời tiết nắng nóng cực đoan, theo dự báo công suất sử dụng điện cực đại (Pmax) năm nay sẽ vào khoảng 1.375 MW tăng 10,3% so với năm trước.Để đáp ứng nhu cầu sử dụng điện tăng cao, Công ty Điện lực Thái Nguyên tập trung triển khai đồng bộ nhiều giải pháp nhằm bảo đảm cung ứng điện an toàn, ổn định, liên tục. Ông Ninh Vân Phong, Phó Giám đốc Công ty Điện lực Thái Nguyên cho biết:Để đảm bảo cung ứng điện mùa nắng nóng Công ty Điện lực Thái Nguyên đã chủ động các biện pháp, công tác đầu tư xây dựng đã triển khai hoàn thành trước mùa nắng nóng, tống kiểm tra rà soát toàn lưới điện, tiến hành diễn tập xử lý sự cố, cứu nạn, cứu hộ trên địa bàn toàn tỉnh áp dụng trong cung ứng điện, đặc biệt mùa nắng nóng, mưa bão trong năm 2026.

Google just dropped a PMax special — and there's a lot to unpack.In this episode of Growing Ecommerce, Mike Ryan and Chris break down three major updates reshaping how ecommerce advertisers run Performance Max and Shopping campaigns in 2025:1. Network exclusions for PMax: You can now opt out of Search Partner Network AND Google Display Network directly inside PMax. Years in the making, and a massive lever for both performance and brand safety. We walk through why it matters, when to use it, and how to check your own data first.2. Shopping Performance View: A new level of product-level reporting coming to PMax and Demand Gen campaigns via the Google Ads API. See performance by brand, category, product type, and item ID — the same parity you get in standard Shopping. Huge for anyone who's tried and failed to understand feed performance inside Max.3. AI Max for Shopping: The biggest one. Google is rolling out an optional AI layer for standard Shopping campaigns with three features:- Text customization: Google rewrites your product titles dynamically per query- Final URL expansion (FUE): Google picks landing pages from your site — including category pages- Optimal format selection: Text ads can now appear inside your Shopping campaignsWe discuss what this means for advertisers who run standard Shopping for control, whether there's real redundancy with Search and PMax, the campaign overlap and CPC escalation risk, and why Mike thinks this is actually bigger than AI Max for Search.Standard Shopping: confirmed not dead. Google is investing in it.Growing Ecommerce is brought to you by smarter ecommerce (smec) — helping online retailers optimize paid search through AI-powered software and human PPC expertise.#PerformanceMax #PMax #GoogleShopping #AIMaxForShopping #GoogleAds #EcommerceMarketing #PPC #SearchPartnerNetwork #GoogleAdsUpdates #PaidSearchAbout Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Pmax unpacks the planned changes to the NZ Social Studies curriculum.

Viele Unternehmen setzen auf Performance Max, weil es modern klingt: Automatisierung, KI, maximale Leistung. Doch genau diese Kampagne verbrennt schnell Geld, wenn sie ohne sauberes Tracking, genug Daten und klare Kontrolle eingesetzt wird. ---- Warum PMax so oft falsch eingesetzt wird - Google empfiehlt Performance Max sehr offensiv - Viele Dienstleister nutzen PMax als schnelle Standardlösung - Der Name klingt nach maximaler Leistung, auch wenn die Voraussetzungen fehlen - Das Problem ist nicht PMax selbst, sondern der falsche Einsatz ---- Die 3 Grundlagen, ohne die PMax kaum funktionieren kann - Sauberes Conversion Tracking: Google muss das richtige Ziel sehen - Genug Conversion-Volumen: 20 Conversions pro Monat sind Minimum, 50 besser - Primäre Conversions müssen echte Ziele sein: Kauf, Anfrage, Termin oder Umsatz - Seitenaufrufe oder Kontaktseitenbesuche sind keine saubere Optimierungsbasis ---- Typische Fehler in Performance Max Kampagnen - Remarketing wird als Assetgruppe angelegt, obwohl Assetgruppen keine echten Zielgruppen sind - Wichtige Conversion-Ziele stehen auf sekundär statt primär - Markenbegriffe werden nicht ausgeschlossen - Die Kampagne optimiert auf Brand-Suchanfragen und sieht dadurch besser aus, als sie ist - Irrelevante Suchbegriffe, YouTube-Kanäle oder Apps werden nicht ausgeschlossen ---- Wann PMax sinnvoll sein kann und wann nicht - Sinnvoller bei hohem Budget und vielen sauberen Conversions - Schwieriger bei kleinen Budgets, B2B-Nischen und spezialisierten Angeboten - Für Online-Shops ist Shopping oft besser steuerbar - Für viele KMU sind sauber aufgesetzte Suchkampagnen oft der bessere Start ---- Prüfe dein Google Ads Konto - Gibt es überhaupt eine Performance Max Kampagne? - Sind Assetgruppen wie Remarketing oder Retargeting angelegt? - Welche Conversion-Ziele stehen wirklich in der Conversion-Spalte? - Kommen Markenbegriffe oder irrelevante Suchbegriffe vor? - Gibt es ausgeschlossene Keywords? - Wird auf echte Umsätze oder nur auf schwache Zwischenziele optimiert? ---- PMax ist kein schlechtes Tool, aber auch keine Wunderlösung. Nutze Performance Max nur, wenn Tracking, Conversion-Daten, Budget und Zielsetzung sauber aufgebaut sind. Wenn dein Geschäft nicht Standard ist, sollte auch deine Google Ads Strategie keine Standardlösung sein.

https://itayverchik.co.il/pmax/עולם הפרסום הממומן בגוגל עבר מהפכה של ממש בשנים האחרונות, והכוכב המרכזי של המהפכה הזו הוא קמפיין "מיקסום ביצועים" (Performance Max או בקיצור PMax). במקום להקים קמפיין נפרד לרשת החיפוש, קמפיין נפרד ליוטיוב וקמפיין נפרד לבאנרים - קמפיין PMax משתמש בבינה המלאכותית (AI) של גוגל כדי להציג את המודעות שלכם בכל הפלטפורמות במקביל, ומנתב את התקציב אוטומטית למקומות שמביאים הכי הרבה המרות.בסרטון הזה אני מסביר בדיוק למה כל עסק שמפרסם היום בגוגל חייב לשלב קמפיין מיקסום ביצועים באסטרטגיה שלו, ומראה לכם מסך אחרי מסך איך להקים אחד כזה מאפס בצורה הנכונה ביותר.מה נראה במדריך?למה צריך את זה: היתרונות של שימוש במערכת ה-AI של גוגל, ואיך הקמפיין הזה חושף אתכם לקהלים שלא הייתם מגיעים אליהם דרך רשת החיפוש הרגילה (Google Search).הגדרת תקציב ויעדים: איך לבחור את אסטרטגיית הצעות המחיר (Bidding) הנכונה ביותר - מקסימום המרות או יעד החזר על הוצאות פרסום (Target ROAS).בניית קבוצת נכסים (Asset Group): איך להזין נכון את התמונות, סרטוני הוידאו, הלוגואים וכותרות הטקסט שלכם כדי שגוגל תוכל לייצר מהם אינספור וריאציות של מודעות.איתותי קהל (Audience Signals): הסוד האמיתי של הקמפיין - איך לכוון את הבינה המלאכותית לקהל היעד המדויק שלכם בעזרת רשימות לקוחות, תחומי עניין וחיפושי מתחרים.סנכרון לחנויות: איך לחבר את הקמפיין לחשבון ה-Merchant Center שלכם כדי להריץ מודעות שופינג דינמיות כחלק מהקמפיין.קמפיין PMax בנוי נכון הוא מכונת המרות אוטומטית שמשתפרת ולומדת את העסק שלכם מיום ליום.המדריך עזר לכם להבין איך רותמים את ה-AI לטובת הפרסום שלכם?אל תשכחו לעשות לייק לסרטון, להירשם לערוץ וללחוץ על הפעמון כדי לקבל עדכונים על עוד מדריכי פרסום ממומן (PPC), גוגל אדס ושיווק

The team has been let loose to create chaos this week. We discuss Education reforms, the recently announced citizenship test, Local Government reforms, BSA disestablishment, and a quick check in on UK politics and Starmerismo.In a 1/200 first, this episode requires a BSA warning.This episode's co-hostsJohn, Ginny, Pmax, SimoneIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

Episode description In this episode of Next in Media, Mike Shields sits down with Kristina Canada, CMO at Net Conversion, a 19-year-old independent marketing and analytics agency based in Orlando that's in the middle of a serious growth push — with a new Chicago office, a recent acquisition of CTV specialists Elevate the Outcome, and a philosophy rooted in measurable business outcomes over vanity metrics. Kristina and Mike dig into why independent agencies are experiencing a renaissance right now as clients seek out agility and transparency. They unpack Net Conversion's approach to making CTV a true performance channel without losing the brand-building benefits, and get into the agency's pragmatic but skeptical stance on AI — from arguing with Google reps about Performance Max to building their own internal chatbot and copilot tools for analysts. Key Highlights

Google Ads wird 2026 deutlich stärker KI-gesteuert. Das betrifft nicht nur neue Funktionen, sondern auch deine Kampagnenstruktur, deine Assets und deine Auswertung. In dieser Folge bekommst du die wichtigsten Google Ads Updates für Mai 2026 und erfährst, worauf du jetzt achten solltest. Links: - https://searchengineland.com/google-is-testing-ai-generated-animated-video-clips-inside-pmax-472340 - https://searchengineland.com/google-adds-seasonal-creative-theming-to-pmax-asset-groups-472762 - https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/- https://www.facebook.com/business/help/1238737454289085 Warum die Alphabet-Zahlen für Werbetreibende relevant sind - Die Werbeeinnahmen von Google bleiben stabil und wachsen weiter. - Google Cloud und Gemini entwickeln sich stark. - Für Werbetreibende bedeutet das: Google wird KI und Werbung noch enger verbinden. - Wer Google Ads nutzt, sollte sich nicht nur mit Kampagnen beschäftigen, sondern auch mit KI-Funktionen im Google-Ökosystem. Neue Funktionen in Performance Max - PMax Assetgruppen können jetzt stärker auf Feiertage und Aktionstage ausgerichtet werden. - Für Ereignisse wie Muttertag lassen sich spezielle Assets und Werbemittel hinterlegen. - Das kann besonders für Shops, saisonale Angebote und Aktionskampagnen spannend sein. - Wichtig ist: Nach dem Aktionstag sollten diese Assets geprüft, pausiert oder angepasst werden. Asset Studio: Bilder und Videos direkt in Google Ads erstellen - Google integriert Bild- und Videoerstellung direkt in Google Ads. - Über das Asset Studio kannst du Bilder bearbeiten, Hintergründe ändern, Auflösungen verbessern und Videos erstellen. - Besonders spannend ist das für Unternehmen, die bisher keine guten Video-Assets für PMax oder Demand Gen nutzen. - Auch animierte Clips aus Bildern oder Videos können eine Zwischenlösung sein, wenn echtes Videomaterial fehlt. Mehr Transparenz in PMax Kampagnen - In PMax findest du unter Kanalleistung bessere Auswertungen nach Google Suche, YouTube, Display, Gmail und Discover. - Der Zeitverlauf zeigt, ob Google Budget und Ausspielung zwischen Kanälen verschiebt. - Dadurch erkennst du schneller, warum sich Kosten, Conversions oder Impressionen verändern. - Gerade bei schwankender Kampagnenleistung ist diese Auswertung ein wichtiger Kontrollpunkt. Dynamische Suchanzeigen werden zu AI Max - Dynamische Suchanzeigen sollen ab September standardmäßig in Richtung AI Max überführt werden. - Google crawlt dabei weiterhin Inhalte, aber die Steuerung wird stärker KI-basiert. - Bisher brachte AI Max nicht in jedem Kundenprojekt klare Vorteile. - Trotzdem ist davon auszugehen, dass Google diese Funktion weiter ausbaut und verbessert. Werbung in Gemini, KI-Übersichten und KI-Modus - Google testet Werbung in KI-Oberflächen bereits in englischsprachigen Märkten. - Für Deutschland ist eine Einführung im weiteren Jahresverlauf naheliegend. - Werbeanzeigen werden damit nicht nur in der klassischen Suche erscheinen, sondern auch in KI-Antworten und KI-Erlebnissen. - Das verändert, wie Unternehmen sichtbar werden und wie Angebote in Zukunft gefunden werden. Weitere Updates für YouTube und Meta - Im YouTube Studio gibt es mit Ask Studio einen Gemini-Assistenten für Videoideen und Analysen. - Das kann helfen, neue Themen aus bisherigen Videodaten abzuleiten. - Meta führt ebenfalls Standortgebühren beziehungsweise Digital Service Taxes für bestimmte Länder ein. - Wer international wirbt, muss diese Zusatzkosten in ROAS, CPA und Kosten-Umsatz-Relation einrechnen. Prüfe jetzt drei Dinge: - Nutzt du in PMax und Demand Gen bereits gute Bilder und Videos? - Verstehst du, über welche Kanäle deine PMax Kampagnen wirklich ausspielen? - Bist du vorbereitet, wenn AI Max und Werbung in KI-Oberflächen stärker ausgerollt werden? Wer diese Punkte früh sauber aufstellt, wird weniger von Google Updates überrascht und kann schneller entscheiden, welche Neuerung wirklich Umsatz bringt.

Timestamps - 0:00 Intro 1:28 Patient just cleared to walk — 8 cm femur success story2:40 What's included vs. billed extra — complications cost breakdown4:50 Is 44 too old for limb lengthening? 6:00 Tibia lengthening and athletic performance — what you actually lose8:30 Why taller starting patients hit 8 cm more easily9:02 PMAX why weight-bearing nails change everything10:33 Can you reverse limb lengthening? Shortening explained12:05 Age and recovery — does younger always mean faster healing?15:17 Proportions deep dive — when does lengthening start to look off?17:48 Choosing a surgeon — green flags you actually want to see19:04 How consultations with Victor work — email, calendar, WhatsApp20:18 Limb Lengthening PRO — what it is and who it's for20:44 Wingspan vs. height — the 10 cm golden rule explained23:26 Bow legs + tibia lengthening together — performance impact25:03 Dr. Paley complications track record28:51 3 cover stories to hide your limb lengthening surgery31:44 Wide legs / hip abduction during lengthening — IT band anatomy37:27 PMAX + quadrilateral 41:57 Live guest Paul — discrepancy patient, 2-year post-op update55:02 Live guest Davey — 1-month post-op femur from Montreal1:01:46 Live guest Loic — 21-year-old planning quads, asks about PMAX1:16:00 Discord cleanup + the recovery video channel idea1:34:17 OutroFind Links to Everything Here and Below: https://sleekbio.com/cyborg4life

Google just quietly won the agentic commerce war — and most ecommerce retailers haven't even noticed. In this episode of Growing Ecommerce, Mike Ryan and Chris break down the three UCP (Universal Commerce Protocol) updates Google just shipped, why OpenAI's ACP is already falling behind, and the structural advantages that make Google's lead almost impossible to catch.If you run Performance Max campaigns, sell on Google Shopping, or want to understand where ecommerce is headed in the AI era — this is the episode that connects the dots.Inside this episode:The 3 new UCP capabilities that just went live: cart building, catalog capability, and identity linking — and why "boring" updates matter more than hypeWhy OpenAI's ACP dropped to single-item checkout while Google moved aheadThe Walmart Sparky chatbot inside ChatGPT — the workaround that proves OpenAI's pipeline is brokenHow Google Pay and Google Wallet quietly lock retailers into a walled gardenGoogle's flywheel: how the shopping graph + audience graph + structured knowledge graph data create a moat LLMs can't replicateWhy this time is different from Buy on Google's 2018 failure — and what changed in Google's leverage over retailersWhy pipeline-based agents (UCP) will win over browser-based agents — and how this is really the logical endpoint of headless commerceThe only thing that could realistically stop Google: regulatorsTopics covered: UCP, Universal Commerce Protocol, agentic commerce, Performance Max, PMax, Google Shopping, AI mode, ChatGPT shopping, OpenAI ACP, agentic checkout, Google Pay, Google Wallet, headless commerce, Merchant Center, knowledge graph, shopping graph, Walmart Sparky, AI overviews, conversational attributes.About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Jeremy Packee and Emily Anderson break down March's biggest paid media updates, including OpenAI's shift away from experimental tools like Sora and Meta's continued push into AI-powered campaign management with Manus. They also explore Google's expanding Performance Max capabilities, new cross-channel budgeting tools in Google Analytics, and Apple's long-awaited move into ads within Apple Maps. The episode highlights major changes to attribution, increased visibility and control within automated campaign types, and the growing role of AI across reporting, creative, and media buying workflows. As automation accelerates, the hosts emphasize the continued importance of human strategy and oversight. Episode Highlights Biggest Shift Meta's move to click-only attribution removes engagement-based signals from conversion tracking, which could significantly impact reporting and perceived performance across accounts. Biggest Platform Signal OpenAI sunsetting Sora signals a broader shift away from consumer-facing AI experiments toward more scalable, revenue-driven products like ads and enterprise tools. New Feature to Test Google Analytics' cross-channel budgeting and scenario planning tool could become a major step toward unified performance forecasting—if the data proves reliable. Control Upgrade Microsoft finally introduces negative keyword lists in PMax, bringing much-needed control to a previously limited campaign type. Creative Reality Check Google's Veo video generation inside Asset Studio shows promise, but current outputs still lag behind tools like Canva and other creative platforms. Other Platform Updates • Meta is expanding Manus AI into Ads Manager and the Instagram Creator Marketplace • Google added more visibility to Performance Max, including budget pacing and audience insights • Apple is introducing ads in Apple Maps search and suggested locations • OpenAI is testing an Ads Manager for ChatGPT with early reporting features • Shopify is leaning into AI-powered product discovery within ChatGPT while maintaining native checkout • WordPress now allows AI agents to create and manage site content (with approvals) • Meta added new lifecycle targeting and expanded retargeting controls • Pinterest is pushing Performance+ campaigns as the default • Snapchat and TikTok continue expanding AI creative tools and premium placements • Instagram is testing post-publish carousel reordering Final Take AI is becoming deeply embedded across every major platform—but it's still not ready to replace human decision-making. The opportunity isn't in handing over control—it's in knowing where these tools can actually improve efficiency without sacrificing strategy. Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from March

This week on Marketing O'Clock: Google's New PMax Budget Report is increasing spending transparency for advertisers & PMax's new Asset Group Theming feature helps high-performing asset groups transform for seasonal events or sales. Plus, the new Apple Business platform helps businesses manage devices and expand customer outreach.Visit us at - https://marketingoclock.com/

Are your B2B ads actually reaching humans? Dr. Augustine Fou (founder of Fou Analytics) joins Matt to expose exactly how ad fraud infiltrates Google, LinkedIn, Meta, Reddit, CTV, and programmatic — and the free, simple controls you can put in place today to stop burning budget on bots.Chapters:00:00 – Intro & Dr. Fou's Background05:37 – Google Search & Partner Network Fraud09:31 – Cookie Matching & Bot Impersonation13:58 – How to Control Google Ad Fraud17:27 – PMax & Inclusion Lists19:26 – Reddit Ad Fraud Explained22:17 – LinkedIn Audience Network: Turn It Off24:55 – CTV Fraud: What You're Really Buying34:21 – Why Programmatic Started the Problem37:50 – Inclusion Lists vs. Exclusion Lists41:05 – CPM is a Price, Not a Cost47:31 – Visual Tells: Pixel Stuffing, Non-Rendered Ads52:23 – Frequency Capping Failures#AdFraud #B2BMarketing #ProgrammaticAdvertising #LinkedInAds #GoogleAds #CTVAdvertising #BotTraffic #DigitalMarketing #B2BAdvertising #MarketingROI #FouAnalytics #mediabuying #AdTechWhat is ad fraud in B2B advertising?Ad fraud occurs when bots — not humans — are served your ads, clicking and loading them to generate fraudulent revenue for bad actors. It affects every major platform including Google, LinkedIn, Meta, Reddit, and CTV.How do I stop ad fraud on LinkedIn?Simply uncheck the LinkedIn Audience Network checkbox in your campaign settings. According to Dr. Augustine Fou, this one free action eliminates roughly 90% of the most obvious fraud on the platform.What is the difference between CPM as a price vs. a cost?CPM is a price per thousand impressions — not your total cost. A $3 CPM isn't cheaper than a $30 CPM if you're forced to buy 10x the impressions to hit your goals, most of which may be fraudulent.Is CTV advertising safe from ad fraud?No. Bad actors can fabricate CTV bid requests without owning any TV or streaming device, declaring fake inventory as premium placements. Independent third-party pixels are the only reliable way to verify where your CTV ads actually ran.What is an inclusion list in programmatic advertising?An inclusion list is a curated set of approved sites and apps where your ads are allowed to run. Since there are infinite fraudulent sites but a finite number of legitimate ones humans actually visit, starting with an inclusion list is far more effective than trying to block bad actors one by one.

Is the "clash of the titans" coming for your profit margins, and is Google about to take away your website traffic? In this episode of Growing E-commerce, Mike Ryan and Chris Sharma tackle two massive, existential shifts threatening the traditional online retail playbook.First, we dive into the aggressive European expansion of Chinese e-commerce giants. While JD.com (Joybuy) and SHEIN are making aggressive moves, Temu is completely taking over. We break down the official monthly active user data, revealing that Temu now commands a 40% overall market share in Europe – including a staggering 71.1% market share in Poland and 44% in Germany. Are European retailers simply becoming collateral damage in this war of attrition?Then, we unpack a recently granted Google patent that sounds like a sci-fi nightmare for marketers. The patent outlines a system where Google evaluates your landing page, and if it doesn't meet their qualitative standards, they will generate an AI replacement landing page within the ad ecosystem. We discuss what this means for the loss of your tracking data, zero-click purchases, and the ultimate "PMax-ification" of Google Ads.

If you want to know how your peers are actually handling the grind, the Google Ads updates, and the "AI takeover," this episode is a must-watch. We recorded a special edition of Growing Ecommerce live from SMX Munich! Host Mike Ryan is joined by Wijnand Meijer (Co-founder & CEO at TrueClicks) and Frederick Vallaeys (CEO at Optmyzr) to dive deep into the freshly released Global State of PPC 2026 Report.This isn't just another PDF to gather dust in your downloads folder. Driven by the team at TrueClicks and supported by top industry partners, it's an unfiltered reality check for the entire paid search industry. With 1,300+ respondents spilling the tea across 60+ charts and 14,000 words, we unpack the hard insights on agency billing, Performance Max workarounds, and why AI isn't saving us as much time as the tech bros promised.The Complexity Struggle: 53% of practitioners say managing PPC is harder than it was two years ago.Agency Operations: Agencies managing over $1M/month are doing so with 20% fewer people. Yet, 1 in 5 agencies still charge by billable hours (with heavy geographical differences: only 4-12% in the US/AUS vs. 25% in Europe).The PMax Paradox: 48% complain about a lack of granular control, leading to workarounds like standard shopping hybrids (37%) and feed-only builds (17%). Despite this, 65% are satisfied with their PMax results.The AI Elephant in the Room: On average, professionals report saving only 5.2 hours a week using AI. Furthermore, 70% state that quality and accuracy (hallucinations) are their biggest AI hurdles.The Tool Stack: Surprisingly, 62% of respondents don't use paid third-party tools for analysis or optimization, relying entirely on native interfaces and spreadsheets.Resources & Links:Read the full, unfiltered report for free at: www.ppcsurvey.comA massive thank you to Wijnand Meijer and the TrueClicks team for driving this monumental effort.Shoutout to all the fellow partners for making this happen: DataFeedWatch by Cart.com, God Tier Ads, Hero Conf, Optmyzr, Producthero, SMX Advanced Europe, Swydo, TrueClicks, and Smarter E-commerce (smec).Learn more about Smarter E-commerce: smarter-ecommerce.comAbout Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

In this episode of Growing E-commerce, Mike Ryan and Chris from Smarter Ecommerce (smec) tackle the massive news that DSA's time on Earth is limited. With DSA going the way of the dinosaurs, Google is pushing advertisers toward AI Max for Search. But is it actually a worthy replacement?To find out, Mike breaks down the findings from his brand-new 18-page report, The Ultimate Guide to AI Max. After analyzing 1 year of data across more than 600 Google Ads search campaigns, the numbers tell a nuanced story about incrementality versus efficiency.We cover exactly what AI Max is, how it overlaps with PMax and Broad Match, and the real cost of those "incremental" conversions. If you are a heavy DSA user, this is the exact data you need to start planning your migration strategy!

We discuss the latest developments in education, as child poverty increases and government attacks rough sleepers with 'move on orders'. Debate over ownership of Air NZ shows again that we refuse to learn from the past. There is a plan to share biometric data with the US, and finally some good news out of the UK as their left populist Greens win their first byelection.This episode's co-hostsPhilip, Pmax, Ginny, JohnTimestamps0:00 Opening / Introductions3:25 Education NZ26:37 Move On Orders41:04 Air NZ Shares49:19 Biometric Data57:44 The UK Report1:12:38 ClosingsIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

Vous pensez connaître Google Ads ?Si vous n'y avez pas touché depuis trois à cinq ans, il est probable que vous soyez déjà en décalage. Dans cet épisode, j'échange avec Alexandre Falck, expert SEA et fondateur de l'agence Le Mage du SEA, pour comprendre ce qui a profondément évolué.Nous parlons audiences, automatisation, PMax, IA Overview, conversion offline… et surtout de ce que ces changements impliquent concrètement pour votre business.Vous pouvez retrouver Alexandre Falk sur linkedin, son site ou sa newsletter.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur LinkedinCMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode of Growing eCommerce, Mike Ryan and Chris debunk three persistent myths that are still holding retailers back in 2026. While everyone is distracted by the hype of UCP and Agentic Commerce, many accounts are bleeding efficiency due to outdated structures like the "Heroes & Zombies" matrix and one-dimensional margin buckets.We break down why these old-school tactics create self-fulfilling prophecies of failure and share what sophisticated retailers are doing instead to balance volume, margin, and the new reality of AI-driven search.In this episode, we cover:The "Zero Click" Wake-Up Call: Why the shift to walled gardens means you need to fix your tactical basics now before the ecosystem changes forever.Myth #1: Heroes & Zombies: Why classifying low-volume products as "zombies" is a logical flaw that starves your potential growth engines. We explain the danger of using historical data to doom new products.Myth #2: Margin Buckets: Why segmenting campaigns by gross margin % (e.g., 0-5%, 5-10%) is dangerous. Mike shares data showing how this ignores conversion volume and pricing strategies, leading to "death by optimization."Myth #3: PMax vs. Standard Shopping: It's no longer an either/or decision. We discuss the rise of hybrid setups and why Standard Shopping is actually gaining cost share again.Key Takeaways:Don't rely on single-dimensional data: Grouping products solely by ROAS or Margin % ignores critical context like seasonality, price competitiveness, and absolute profit.Standard Shopping isn't dead: Even Google is now advocating for hybrid use cases, such as using Standard Shopping for query filtering or specific inventory control.+1The "Self-Fulfilling Prophecy": If you put a new product in a "zombie" campaign with low budget because it has no data, it will never get data. You need a multi-dimensional scoring strategy.About Mike RyanBased in Austria and originally from Boston, Mike Ryan is Head of Ecommerce Insights at Smarter Ecommerce (smec). With 10+ years in retail and PPC, and experience across retail operations, product management, and digital advertising, he helps online retailers turn data into strategies that improve performance in a highly competitive market.About Christian ScharmüllerChristian Scharmüller is CCO & Managing Director at Smarter Ecommerce and a long-time expert in PPC and e-commerce. With 12+ years in ad tech, he's a regular speaker at major industry events such as SMX and OMR, sharing insights on e-commerce strategy and the future of retail media.About Smarter Ecommerce (smec) Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport. Follow smec for performance marketing insights: Website: smarter-ecommerce.com LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh Newsletter: smarter-ecommerce.com/en/newsletter/ Instagram: instagram.com/smarterecommerce

Episode NotesOpenAI Tests Ads in ChatGPTAds rolling out to Free and Go users in the U.S.~$60 CPM chatter for high-intent queriesStrict privacy guardrails emphasizedRelevancy and user trust will determine long-term viabilityTikTok Smart Plus + Platform UpdatesSmart Plus automation reduces manual setupTikTok One centralizes creator tools and productionPulse Suite expands premium adjacency optionsMarket Scope introduces deeper first-party analyticsGoogle's Agentic Commerce PushUniversal Commerce Protocol (UCP) standardizes AI-to-retailer communicationAI Mode and Gemini enable direct checkout within the interfaceBranded AI agents and in-AI offers reshape the purchase journeyStructured product data becomes increasingly criticalOther Platform UpdatesGoogle expands PMax controls and budget optionsMicrosoft introduces Copilot checkoutPinterest highlights Gen Z's pushback against algorithmic samenessSuper Bowl AI Ad ReactionsOpenAI: “You can just build things” — inspirational but abstractAnthropic (Claude): Anti-ad positioning with humorGoogle Gemini: Emotional, practical demonstration of real-world AI useFollow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from January

Junto a Rafa Carbayeda repasamos todas las fases de la creación de campaña de Google Ads para Ecommerce, desde ver como clasificaremos los productos a montar las campañas e incluso pasando por la optimización. 4:06 Presentación de Rafa Carbayeda8:45 Estrategia Inicial para Clientes de E-commerce12:53 E-commerce Pequeños vs. Grandes15:34 Separación de Productos en Campañas24:50 Uso de Etiquetas Personalizadas26:37 Importancia de Rellenar Atributos del Feed31:51 Optimización de Imágenes en el Feed44:45 Comparativa entre PMAX y Shopping50:59 Estrategias de Segmentación en Campañas57:45 Introducción a los CSS1:06:33 Futuro de la Publicidad con ChatGPT1:08:24 Recursos y Errores Comunes en Google Ads1:13:17 Preguntas Rápidas y Consejos FinalesURL Episodio: https://ppccast.com/podcast/275-estructuracion-de-campanas-de-ecommerce-en-google-ads-con-rafa-carbayedaPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam 

This week on Marketing O'Clock: Google reports its biggest revenue & ad revenue to date. Also, the February Google Discover Core Update is Rolling out. Plus, Google is now offering Network Segmentation via API for PMax. Visit us at - https://marketingoclock.com/

1/200 is back for 2026! We round-up education possibilities for the year, discuss climate discourse, modern slavery and the utter failure of establishment media to interrogate or even present the truth in the face of far-right acceleration in NZ politics.This episode's co-hostsStephanie, Pmax, KyleTimestampsIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google's Performance Max nonsense.  ----- Lots to cover today, folks! Being connected to your community matters, and consumers respond with notable positivity to ads that emphasize all the local feels. Gyi and Conrad have plenty of insights on making the most of where you're planted. Next, fake reviews keep pouring in, and you need a clear strategy to rise above the flood. The guys share tactical tips for directing your resources to become a strong competitor in your marketplace. And, lastly, Google's PMax campaigns are a mighty unfunny joke. Ugh. The data is in, and—surprise, surprise—Google might not have your best interest at heart. Gyi and Conrad pick apart the latest data to help you understand what these campaigns are (not) doing for your law firm.    The News: OpenAI put this out there: Our approach to advertising and expanding access to ChatGPT. And, just to remind you all, at one point they told us ads were definitely not in the game plan. But… qué será, será, eh?  Near Media's “Near Memo” podcast welcomed our very own Gyi for a chat you should definitely go listen to: AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen   Mentioned:  Al Ludwig's LinkedIn post    Listen Next: Conrad's Crystal Ball V: Lawyer Marketing Predictions for 2026     Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

This week on Marketing O'Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal Commerce Protocol and Direct Offers in AI Mode. Plus, Gemini launches Personal Intelligence.Visit us at - https://marketingoclock.com/

The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today, we revisit a lab live session we had on Meta's new Advantage+ sales system and share a game-changing creative strategy you'll want to try.We're hosting John Moran, who has spent over $1 million testing Meta's updates in real time. We discuss the shift from traditional targeting to AI-driven strategies in Meta's Advantage+ campaigns. John reveals how advertisers are now at the mercy of the algorithm, with little control over exclusions or targeting. However, we'll also show you how to fight back with custom event cAPI imports, a strategy that's helping us regain some of the control Meta has taken away. Plus, we break down the shifts in creative testing, campaign structures, and customer targeting to keep you ahead of the curve.In This Episode:- Advantage+ campaigns vs. manual setup- Results from testing Meta's algorithmic shift- How is Advantage+ different from PMax?- Testing Advantage+ for new customer acquisition- Merging Advantage+ with cAPI imports- Custom event cAPI imports explained- Step-by-step process of setting up Advantage+ campaigns- Inclusions and exclusions with the cAPI strategy- Regaining control with new creative strategiesMentioned in the Episode:Episode 691: The MAJOR Meta Advantage+ Changes You Must Know: https://perpetualtraffic.com/podcast/episode-691-the-major-meta-advantage-changes-you-must-know/ Meta Advantage + Breaking News! | Tier 11 Live! https://www.youtube.com/watch?v=j9-nEIymAkw Get Your nCAC Calculator Now! https://www.tiereleven.com/ncac Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Partner with Tier 11's digital marketing experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn -

November delivered fewer updates, but several major AI and retail-media changes worth planning around. In this episode, Jeremy and Emily unpack new Google AI creative capabilities, Amazon's unified ad platform and creative agents, ChatGPT's new shopping assistant, and Google's expansion of PMax into Waze placements.Top takeawaysGoogle Gemini 3 + Nano Banana ProHigh-fidelity image generation now produces accurate text, consistent characters, and branded-quality visuals.Direct exports to Sheets/Slides strengthen workflow automation for marketers.A meaningful creative leap that positions Gemini as a real competitor to ChatGPT for production use.Amazon Unifies Ads + DSP + Adds AI Creative ToolsSponsored Ads and DSP now live in a single campaign manager, lowering barriers to programmatic buying.New Ads Agent and Creative Agent generate product and lifestyle imagery, though quality still varies.Expect more AI-generated assets across Amazon; realism and accuracy will be key brand differentiators.ChatGPT Shopping Research AssistantNew agentic shopping flow asks clarifying questions and compares real-time product specs and pricing.Signals how ChatGPT may integrate ads in early 2026.Strong reminder to maintain complete, accurate product data and imagery.Performance Max Extends to WazeStore-focused PMax campaigns can now serve in Waze for high-intent navigational and “near me” searches.Strong win for brick-and-mortar advertisers capturing real-time local demand.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from November.  

This week on Marketing O'Clock: Google's latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs.Nils Rooijmans - LinksFree Google Ads Scripts Library - The Ultimate List – Nils RooijmansMy Daily Newsletter with tips & tricks:https://nilsrooijmans.com/daily/Custom GPT: Google Ads Script Senseihttps://tinyurl.com/ScriptSenseiVisit us at - https://marketingoclock.com/

This week on Marketing O'Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. Also, Gemini 3 now powers AI Mode, and search volatility continues.Visit us at - https://marketingoclock.com/Try Cookiebot - http://marketingoclock.com/cookiebot

This week on Marketing O'Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature.Visit us at - https://marketingoclock.com/Try Cookiebothttp://marketingoclock.com/cookiebot

In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing. They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns, and the necessity of transparency and accountability in client relationships. Susan emphasizes the importance of testing, learning from mistakes, and the evolving role of AI in marketing, advocating for a balance between automation and human creativity.TakeawaysSusan has over eight years of experience in PPC and performance marketing.She emphasizes the importance of a holistic approach to marketing strategies.Account structuring is crucial for successful PPC campaigns.Performance Max campaigns require careful setup and monitoring.Transparency with clients about mistakes fosters trust and accountability.Testing and adaptation are essential in the ever-changing marketing landscape.AI should assist, not replace, human creativity in marketing.Mistakes are learning opportunities that should be openly discussed.Proper training in fundamentals is necessary before using AI tools.The role of PPC experts remains vital in the age of AI. 00:00 Introduction and Background02:58 The Importance of Account Structure in PPC05:50 Celebrating Mistakes and Learning from Them08:45 Navigating PMAX Campaigns and Conversion Tracking11:51 Transparency and Client Communication14:54 Setting Expectations and Embracing Change18:21 Client Communication and Accountability22:21 Learning from Mistakes and Team Management24:57 The Role of AI in Marketing33:26 The Importance of Fundamentals in PPCFind Susan on LinkedIn, SearchLab, PPC Real TalkBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

Ready to scale your ads with precision? Apply now to access Tier 11's expert strategies and unlock smarter, data-driven growth for your business!Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Performance Max campaigns, two of Google Ads' most popular scaling strategies. After moving $40,000 between the two strategies, John Moran breaks down the performance data, including customer acquisition, return on ad spend (ROAS), and conversion rates. The results show that while PMax often promises more efficient scaling, Standard Shopping consistently delivers similar, if not better, results in certain scenarios. Whether you're an agency or a solo marketer, understanding the strengths and weaknesses of each approach can lead to smarter, more profitable ad strategies. Join the conversation now and start scaling your Google Ads the right way!In this episode:- Introduction to the ad flow funnel- Standard Shopping vs. Performance Max for scaling- Testing $40K swings between campaigns- Differences in results between PMax and standard shopping- Why Performance Max fails at scale- Final verdict: Standard Shopping wins at scalingListen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

This week on Marketing O'Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI's latest video generation model.Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/

Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O'Clock Episode 399This week on Marketing O'Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web.Thank you to our sponsor SYNUP - https://www.synup.com/enVisit us at - https://marketingoclock.com/

In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations. The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies.TakeawaysAlways take a breath before responding to client concerns.Collaboration within teams can alleviate pressure during challenges.Understanding the client's market and product range is crucial.Mistakes can provide valuable learning opportunities.Research and staying updated on best practices is essential.Effective communication can prevent misunderstandings with clients.Utilizing team strengths can enhance campaign performance.AI and new features should be approached with caution and understanding.Building rapport within teams fosters a supportive work environment.PPC professionals should focus on driving quality traffic, not just conversions.Chapters00:00 Introduction to Dave Alexander and His Background03:03 The Zombie Campaign Structure Explained05:43 Identifying and Solving Campaign Issues08:34 Client Reactions and Communication Strategies11:31 Learning from Mistakes and Future Strategies14:30 Advice for Handling Client Panic17:24 The Importance of Collaboration Across Teams23:03 Crafting Thoughtful Responses26:21 Navigating Best Practices in PPC29:11 Learning from Mistakes33:20 Fostering Team Collaboration40:32 The Crossover: From Court to Clicks46:04 PLTP IntroOutro (22).mp4Find Dave on LinkedInBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

This week on Marketing O'Clock: Google's Monopoly won't be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/