Podcasts about pmax

„Als ich zum ersten Mal von AI-MAX gehört habe, war ich skeptisch. Keine Keywords mehr? Klingt verrückt – aber genau das rollt Google jetzt für alle aus. In dieser Folge zeige ich dir, was das für deine Ads bedeutet – und ob sich der Hype wirklich lohnt.“ Vor ein paar Wochen ploppte sie auf: die AI-MAX-Funktion. Eine neue Beta von Google, die jetzt innerhalb von Tagen für alle Ads-Konten weltweit freigeschaltet wird. Ich dachte erst: „Okay, wieder ein neues Buzzword von Google.“ Doch dann habe ich genauer hingeschaut – und gemerkt, dass hier gerade etwas ziemlich Großes passiert. In dieser Folge zeige ich dir, was es mit AI-MAX auf sich hat, warum sie nicht einfach eine neue PMAX ist – sondern gezielt auf die Google Suche optimiert wurde. Und: Warum klassische Keyword-Strategien damit bald überflüssig sein könnten. Du erfährst: – Was AI-MAX eigentlich ist (Spoiler: eine KI-Version der Suchkampagne) – Wie du deine Assets gestalten musst, damit Google wirklich verkaufen kann – Warum Conversion-Tracking jetzt noch wichtiger wird – Für wen sich AI-MAX lohnt – und wann du lieber die Finger davon lassen solltest – Was du unbedingt deaktivieren musst, wenn du Kontrolle über deine Texte behalten willst Ich zeige dir auch live im Konto, wo du die Funktion findest und welche Warnhinweise Google selbst bereits gibt. Und ich teile offen meine erste Einschätzung aus echten Kampagnen: Lohnt sich der Umstieg? Oder verbrennst du damit nur Budget? https://blog.google/intl/de-de/produkte/google-fuer-unternehmen/optimale-performance-mit-ai-max-fuer-suchkampagnen/

This week on Marketing O'Clock: Microsoft Ads drops new reporting tools and ends PMax's priority over Standard Shopping. Google now supports loyalty perks in Organization structured data— Merchant Center not needed. Plus, AI Mode hits the main stage with multilingual search, and ads may be next (but classy).Visit us at - https://marketingoclock.com/

"Ich dachte, ich mache alles richtig bei Google Ads. Dann platzte die Kampagne. Warum? Ich hatte ein Detail übersehen, das alles verändert hat." In dieser Q&A-Folge aus unserer Skool-Community beantworte ich zwei spannende Fragen, die für viele Unternehmer:innen extrem relevant sind: Welche PMAX-Neuerungen musst du kennen, damit dein Budget nicht versenkt wird? Und wie sieht die effizienteste Struktur für lokal ausgerichtete Suchkampagnen aus? Zuerst zur PMAX: Ich zeige dir, warum Ausschluss-Keywords dort ganz anders wirken als in klassischen Suchkampagnen. Ein Kunde hat das am eigenen Konto gespürt: Nach dem Entfernen von neun harmlos wirkenden Keywords explodierten plötzlich Klicks, Kosten und Conversions. Der Aha-Moment? Google interpretiert Ausschlüsse in PMAX thematisch über alle Kanäle hinweg. Das kann zum echten Conversion-Killer werden, wenn du nicht weißt, was du tust. Außerdem stelle ich dir die neue Kanalauswertung vor, die Google aktuell testet. Damit kannst du bald direkt im Konto analysieren, ob dein Traffic eher von YouTube, Gmail oder dem Display-Netzwerk kommt – ganz ohne externe Skripte. Ein riesiger Fortschritt für alle, die wissen wollen, was ihre Kampagnen wirklich leisten. Dann geht es um die Frage: Wie strukturierst du deine Kampagnen bei lokalen Suchbegriffen? Ich vergleiche zwei Varianten: eine klassische mit vielen Keywords in einer Anzeigengruppe – und eine "Single Keyword Ad Group"-Variante mit je einem Keyword pro Anzeigengruppe. Mein Fazit: Variante 1 ist nicht nur deutlich effizienter in der Umsetzung, sondern auch stabiler in der Performance. Warum? Weil Google bei zu kleinteiligen Strukturen kaum genug Daten bekommt, um sinnvoll zu optimieren. Und ja: Auch wenn du für jeden Ort eine eigene Landingpage nutzt, solltest du dabei keine dynamischen Inhalte ausgeben. Google mag das überhaupt nicht. Wenn du wissen willst, wie du PMAX und lokale Kampagnen endlich richtig nutzt, hör rein. Und falls du noch Fragen hast – wir sind nur ein Gespräch entfernt.

Endlich ist es da: Das Channel Reporting für Performance Max Kampagnen – ein Feature, auf das viele Advertiser seit Jahren gewartet haben. Bisher glichen PMax-Kampagnen oft einer Blackbox: Du wusstest, dass deine Anzeigen ausgespielt wurden – aber nicht genau wo, also auf welchen Google-Kanälen wie Search, YouTube, Discover, Display, Gmail oder Maps. Mit dem neuen Channel Reporting hat Google nun die Möglichkeit geschaffen, diese Ausspielungen endlich kanalweise aufzuschlüsseln. Simone Kiel von webnetz berichtet, warum das neue Reporting so wichtig ist, welche Potenziale es für Auswertung und Steuerung von Kampagnen bietet – und wo Google leider noch nachbessern muss. Ein Must-Listen für alle, die PMax Kampagnen datenbasiert optimieren wollen. Fünf Fragen, die diese Podcast-Folge beantwortet: Was genau steckt hinter dem neuen Channel Reporting von Google Ads für PMax Kampagnen? Welche Kanäle kann man jetzt endlich getrennt auswerten – und was bringt das konkret? Wo liegt weiterhin die Grenze zwischen Transparenz und Blackbox bei PMax? Welche Schwächen hat das neue Feature – und wie geht das Team bei webnetz damit um? Wie lassen sich diese neuen Daten strategisch nutzen, um Kampagnen besser zu steuern? Simone sagt: „PMax war lange eine Blackbox – das neue Channel Reporting bringt endlich Licht ins Dunkel, auch wenn noch Schatten bleiben.“ Mit: Simone Kiel, Paid Media Marketing Expertin bei webnetz

This week on Marketing O'Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs.Visit us at - https://marketingoclock.com/

Wir beleuchten die Flut an KI-Neuerungen, die größtenteils auf dem Google Marketing Live Event 2025 vorgestellt wurden. Im Fokus stehen diesmal revolutionäre KI-Integrationen, die das Werbe-Universum verändern: Die wichtigsten Facts: AI Max in der Suche: Eine neue Beta (ehemals Search Max), bei der KI die Steuerung von Suchkampagnen übernimmt. Integriert, kein neues Kampagnenformat. Broad Match Kampagnen könnten automatisch umfunktioniert werden. AI Overviews mit Anzeigen: Die KI-generierten Zusammenfassungen in den Google Suchergebnissen (AI Overviews) zeigen nun auch Shopping- und Search-Anzeigen. Eine Reaktion auf verändertes, konversationelleres Suchverhalten. AI Mode (Beta in USA): Ein neuer, separater Tab in der Google Suche, der als interaktiver KI-Agent für komplexere Anfragen dient – vergleichbar mit einem Chatbot und potenziell mit eigenen Werbeformaten. Demand Gen Kampagnen-Updates: Google Maps Platzierung: Über "Promoted Pins" können Demand Gen Kampagnen nun auch auf Google Maps erscheinen, was besonders für lokale Unternehmen interessant ist. YouTube Pause Ads: Werbeanzeigen, die eingeblendet werden, wenn Nutzer ein YouTube-Video pausieren (vorerst mobil), gespeist aus dem Demand Gen Universum. Weitere Diskussionsthemen: Das "Power Pack" (Kombination aus Broad Match, PMax und Demand Gen). Die anhaltende Bedeutung von Google Business Profilen und Local SEO. Die Herausforderungen und Chancen durch KI, inklusive Auswirkungen auf Impressions und die Notwendigkeit, Nutzerdaten und Googles Empfehlungen kritisch zu bewerten. Ein kurzer Ausblick auf das "Creator Partnership Hub" und die Zukunft des Trackings. Erfahre, wie diese Updates Deine Kampagnen beeinflussen könnten und welche strategischen Überlegungen jetzt wichtig sind.

Google is positioning AI at the center of its advertising ecosystem with substantial changes to search, shopping, and campaign management. The new "PowerPack" approach combines Performance Max, Demand Gen, and AI Max for search campaigns, though questions remain about how these components will work together without cannibalizing each other.• AI Overviews and AI Mode represent massive shifts in search, with Google generating answers directly and using "query fanning" to search multiple queries behind the scenes• Ads will be integrated directly into AI Overviews and AI Mode conversations, changing how users interact with advertising• "Agentic" shopping experiences allow Google's AI to make purchases without users visiting websites, potentially transforming e-commerce• Smart Bidding Exploration allows Google to miss ROAS targets by 10-30% to explore new queries, though the benefit to advertisers remains unclear• New channel-level performance reporting for PMAX provides visibility into which channels and ad types drive results• Enhanced New Customer Acquisition features offer more granular exclusion options for existing and warm traffic• Asset Studio and Product Studio provide new creative tools for building and managing assets• Commerce Media Suite introduces retail media network capabilities, allowing retailers to make first-party audiences available• Three new AI Experts (Ads, Analytics, and Marketing Advisor) aim to provide conversational assistance for campaign managementVisit smarter-ecommerce.com to access resources like our State of PMax report, our brand versus non-brand PMax script, and our new PMax script to help understand channel performance reports.

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don'ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights from Google Ads experts Becky Hopkin and Johnny Hyams, we'll equip you with practical tips to fill your optimisation to-do list for months to come.The 5 Dos of PMax OptimisationUnderstand channel performance: PMax campaigns run across various Google channels, so it's important to analyze performance on each to optimise effectively. Use scripts to get data on channel performance and understand where your budget is going.Test feed-only PMax: To prioritize shopping and limit placements, create PMax campaigns using only a product feed and no other assets. This gives you more control and focuses spend on shopping, which often performs best for eCommerce.Use high-quality assets: If you include images, videos, headlines, and descriptions, ensure they are high quality and relevant. All creatives should work well together, and asset groups should be used to maintain coherence.Use negative keywords: Add negative keywords to your PMax campaigns to refine targeting and prevent irrelevant traffic. Google now allows adding negative keywords at the campaign level, which gives you greater control.Align bid strategy with objectives: Choose the right bid strategy and set appropriate targets to achieve your campaign goals.The 5 Don'ts of PMax OptimisationOnly use PMax campaigns: Don't rely solely on PMax; continue to use other campaign types like search, remarketing, and display for better control and targeting.Bid on your brand name in PMax: Exclude your brand name from PMax campaigns to avoid paying higher costs per click, and use separate search campaigns for brand terms.Let campaigns be limited by budget: If possible, avoid budget limitations, and adjust targets or increase budgets to maximize potential.Overly segment campaigns: Avoid excessive segmentation, as PMax needs sufficient conversions to optimise effectively.Leave final URL expansion on: Turn off the final URL expansion setting to control which pages users land on and prevent traffic from going to irrelevant pages.Find the notes here: https://keepopt.com/259Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

This week on Marketing O'Clock, we're un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen.

In der webnetz Snacks News Box gibt Katharina aus dem Paid Marketing ein spannendes Update zu den neuesten Entwicklungen bei Google Ads. Im Mittelpunkt steht AI Max – eine brandneue, KI-basierte Erweiterung für Suchkampagnen, die laut Google mehr Performance bei gleichem Budget liefern soll. Google AI Max wird voraussichtlich Anfang Juli 2025 für alle Werbetreibenden verfügbar sein. AI Max ist kein neues Kampagnenformat, sondern eine zuschaltbare Funktion innerhalb bestehender Search-Kampagnen. Sie kombiniert intelligente Keyword-Expansion, automatisierte Anzeigentexte und Landingpage-Optimierung – ganz im Stil von Performance Max, aber speziell für Search. Was kann AI Max wirklich? Katharina gibt einen fundierten Einblick und teilt ihre Einschätzungen. Die Antworten auf diese 5 Fragen erfährst du in der Folge: Was genau ist AI Max – und wie verändert es klassische Search-Kampagnen? Wie verspricht Google bis zu 27 % mehr Conversions bei gleichem CPA? Was passiert mit unseren Exact und Phrase Match Keywords in einer AI Max-Strategie? Ist AI Max transparent oder nur eine neue PMAX-Blackbox für Search? Wie gut funktionieren automatisch generierte Anzeigen und Landingpage-Zuordnungen? Katharina sagt: „AI Max bringt die Power von PMAX in die Suchkampagnen – aber mit mehr Kontrolle. Die KI passt Anzeigen an den Suchkontext und die Landingpage an – das ist neu.” Mit: Katharina Knolle, Paid Marketing Expertin bei webnetz

We discuss the multitude of ways in which the establishment, both political and media, is aligning against opposition from progressive groups. From the suspension of Te Pāti Māori MPs to the full press against the Green's alternative budget, it has never been clearer that these institutions are acting in class solidarity with the powerful.This episode's co-hostsGinny, Kyle, Pmax, SimoneTimestamps0:00 Opening 1:13 Te Pāti Māori Suspension9:34 Regulatory Standards Bill14:11 Andrew Little22:08 Film Industry34:54 Greens Alternative Budget42:55 ClosingsIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we sit down with Zavire from Pilothouse's Google team to dissect a common problem many DTC brands face: Performance Max campaigns that stagnate after a few months of initial success.You'll hear exactly how Pilothouse helped Benji Sleep break out of this “PMAX plateau” by overhauling their campaign structure — and why the first move was to turn the campaigns off.Key Learnings:Why PMAX campaigns often stagnate after 3-4 monthsThe power of a 5-7 day PMAX "off period" to reset bidding algorithmsHow segmentation by product or audience unlocks better signal quality and performanceStrategic product feed enhancements that drive Shopping ROIThe myth of audience signals in PMAX and how to work around itHow scripts can provide campaign-level transparency across Google placementsHow a restructured PMAX approach delivered a 37% ROAS lift and 2.2x conversions for Benji SleepIf your Google Ads results are fading, this episode gives you a practical, tested playbook to turn things around.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why PMAX Campaigns Plateau After 3-4 Months02:05 – Common Pitfalls: CPC Drops and Irrelevant Traffic04:15 – How to Reset PMAX: Turn Off and Rebuild06:30 – Campaign Segmentation for Product & Audience Clarity08:45 – Overcoming Performance Spiral With Strategic Breakouts11:00 – The Myth of Audience Signals in PMAX13:00 – Strategic Feed Optimization and Supplemental Data15:00 – Campaign Structure: Before vs After (Benji Sleep Case Study)18:00 – Breaking Out Asset Groups vs Full Campaigns20:00 – ROAS Lift + Conversion Volume Gains21:20 – Using Scripts to Track PMAX Placements & AttributionHashtags#pmaxstrategy #googleadsoptimization #dtcpodcast #roasgrowth #performancemarketing #ecommercetips #mediaoptimization #pilothouse #googleadscampaigns #dtcbrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

"Ich habe es selbst übersehen – bis ich bei einem Kunden plötzlich das 50-fache an Klicks und Conversions gesehen habe. Der Grund? Eine kleine Liste von Ausschluss-Keywords, die seine ganze Kampagne blockiert hat. Heute zeige ich dir, warum ein gut gemeinter Filter dein größter Performance-Killer sein kann."

Google Ads Update: Mehr Transparenz, neue Ziele – was steckt hinter den jüngsten Änderungen bei PMax, Demand Gen & Co.? Google Ads bekommt neue Features, die einiges verändern – vom Ziel „Kundenbindung“ in Performance Max über mehr Transparenz im Channel Reporting bis zu neuen Optimierungsmöglichkeiten für YouTube-Engagements bei Demand Gen. Auch im Suchnetzwerk gibt es eine spannende Neuerung: Anzeigen können jetzt doppelt ausgespielt werden – ohne gegen die Richtlinien zu verstoßen. Was bringt das neue Channel Reporting wirklich? Wie nutzt ihr das Ziel „Kundenbindung“ in PMax sinnvoll? Und warum sind Altersausschlüsse oder automatisch generierte Bilder mehr als nur kleine Tweaks? Wir sprechen über die spannendsten Neuerungen der letzten Wochen – mit Einordnung, Tipps und Einschätzungen für eure Kampagnenstrategie.

New PMAX Reporting & More Digital Marketing News | Marketing O'Clock Episode 380 This week on Marketing O'Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, making it clearer who's actually paying for ads. Visit us at - https://marketingoclock.com/

Eric and Ari catch up with Teads CEO David Kostman to discuss the company's merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today's media landscape. They also break down what stood out at Possible, the latest in Google's antitrust case, Apple's courtroom loss to Epic, and growing questions around PMAX and CTV strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Who's real anymore? In this episode of Growing Ecommerce, Mike and Chris break down the chaos unfolding across the digital advertising world:• Instagram is testing AI-generated user profiles — Are we entering a world of fake influencers, and what does it mean for ad targeting?• Zuckerberg pulls back on content moderation — We dive into the actual data behind Meta's shift in strategy.• Google's ads are showing up next to harmful content — A CSAM scandal rocks Google's Display Network. How many brands were impacted?• TikTok Shop expands to Europe — Could this reshape the e-commerce landscape or is it just another platform grab?Whether you're a marketer, brand strategist, or just trying to stay sane in the age of AI illusions and platform power plays, this episode is your no-BS guide to what's really happening.

This week's episode of the podcast is in a new format: MDM Mailbag. I recruited Taylor Holiday, the CEO of eCommerce advertising agency Common Thread Collective and a prominent voice on DTC Twitter, to answer questions submitted by the MDM community. Among other topics, those questions related to:Any visible weakness in consumer spending related to tariffs;The viability of AppLovin and Pinterest for eCommerce advertising;The evolving business model of digital advertising agencies;The appropriate proportion of platform budget to route through Advantage+ and PMax.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack:Mark Zuckerberg's eyebrow-raising claim that ads aren't important (despite 98% of Meta's revenue coming from ads)Amazon's move to sell its ad tech to other retailers—friend or Trojan horse?Plus details from our comprehensive new PMax research:How Google's Performance Max is finally shedding its “black box” label, with fresh data from 500+ accountsWhy your PMax campaigns need 30–60 conversions a month, no matter what Google saysWhy campaign segmentation should follow business logic, not default categoriesGrab the State of PMax 2025 report—free on the blog or as a downloadable PDF:https://shorturl.at/ali5A

Performance wird endlich flexibler - Google Ads schraubt weiter an den Limits In Folge 3 vom Google Ads Newsroom gab's zwei kurze, aber ziemlich spannende News, die vor allem für alle relevant sind, die regelmäßig mit Performance Max oder Demand Gen arbeiten. Was ist neu?

We discuss the continuing atrocities in Gaza, the blackbagging of activists across the west and declining US hegemony accelerated by an absurd tariffs regime. Closer to home we touch on the Treaty Bill submissions and the horrific hit job on a Green MP by far right muckrakers and politicians.This episode's co-hostsKyle, Simone, Pmax, JosephineTimestamps0:00 Opening 1:58 On Gaza9:36 “Condemn Hamas”21:54 Legal Corner27:15 Hegemony49:50 Treaty Submissions1:00:07 Benjamin Doyle1:08:50 Stochastic Terrorism1:16:36 ClosingsIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

This week on Marketing O'Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher's best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout...

We start with a school lunch update. The NZ Govt is trying to take back control of the economic narrative with an Infrastructure Summit, amid global trade uncertainty. The UK Labour Party is abolishing 'NHS England' and making life harder for disabled people.This episode's co-hostsPhilip, Pmax, SimoneTimestamps0:00 Opening 2:29 School Lunches13:42 Nationals Failures20:10 Nothing Infrastructure28:12 Schengen Zone43:10 In Opposition49:14 State Owned1:07:09 ClosingsIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

This week on Marketing O'Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, putting an end to the madness. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

Q1 How has your journey in the industry been?Q2 What are your biggest frustrations with the industry right now?Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?Q4 What are your thoughts on PMax?Exit velocity:What's one thing you want to leave people withBest advice have you've been givenImposter Syndrome moment

Send us a textScaling TikTok Shop ads isn't about increasing ad spend and hoping for results. It's about strategy, execution, and timing.In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you.By the end of this episode, you'll understand:How to launch Product Shopping Ads (PSAs) to get immediate tractionThe role of Video Shopping Ads (VSAs) in driving visibility and conversionsWhen and how to use Cost Caps and Target ROAS to push volume while staying profitableThe power of GMV Max Campaigns, TikTok's answer to Advantage+ and PMaxIf you're serious about growing on TikTok Shop, this is the framework to follow.Key Takeaways:Scaling TikTok Shop ads isn't about spending more—it's about structure. If your campaigns aren't set up correctly, you're just burning cash.Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok's version of Meta's Advantage+ or Google's PMax, designed for brands ready to scale big.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AIQ1 What is it like being a LinkedIn influencerQ2 What are your biggest frustrations with the industry right now?Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?Q4 What is your position on using PMAX and under what circumstances?Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?What is a horror story regarding a platform (performance, support, etc.) that you have experienced?What's one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientWhat advice have you been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

The media/pol class are finally admitting that Luxon is not fit for purpose, while his coalition partners go from disaster to disaster, and his own Ministers propose wildly destructive policy. Meanwhile, NZ still isn't anywhere near close to the speed of decline faced by the US.This episode's co-hostsSimone, Pmax, Philip, KyleTimestamps0:00 Opening1:20 Luxons LinkedIn Speak 7:46 School Lunches12:35 Citizens Arrests36:31 Woke42:05 The U.S Empire1:01:12 ClosingIntro/Outro by The Prophet MotiveSupport us here: https://www.patreon.com/1of200

This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX..

Subscribe to DTC Newsletter -https://dtcnews.link/signup

Google Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O'Clock Episode 367 This week on Marketing O'Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Dougie from Pilothouse's Google team to dive deep into how to leverage Google Ads' Performance Max (PMAX) campaigns for demand capture while building long-term growth strategies. With the recent Google update allowing shopping campaigns to compete with PMAX on ad rank, Dougie shares actionable insights for structuring hybrid campaigns, integrating first-party data, and tracking true incrementality. Whether you're looking to optimize your ad spend or balance top-of-funnel and lower-funnel efforts, this episode has you covered. Key Takeaways: PMAX vs. Shopping: Learn why hybrid campaign structures work better than running PMAX alone, especially for targeting both warm and cold audiences. Top-of-Funnel Investments: How efforts like TV and YouTube ads create a "halo effect" on demand capture—but only when backed by sufficient budgets. Attribution Hacks: Why GA4, Northbeam, or Triple Whale should supplement Google's in-platform attribution to avoid over-attributing conversions. Practical Adjustments: Dougie explains how feed management, segmentation, and careful audience targeting maximize PMAX performance over time. Whether you're scaling your DTC brand or refining your Google Ads strategy, Dougie's insights will help you navigate the challenges of 2025 and beyond. Timestamps 0:00 - Introduction to PMAX Updates 2:00 - Key Changes in PMAX Ad Prioritization 4:30 - Shopping Campaigns vs PMAX Strategies 7:00 - Leveraging Audience Signals for Better Results 9:30 - Attribution Challenges with PMAX 12:00 - Optimizing Campaigns for Long-Term Performance 14:30 - Incremental Value and Third-Party Tools 17:00 - Attribution Limitations and Platform Insights 19:00 - Google Ads Heist Warning & Closing Thoughts Hashtags #PMAXUpdate #GoogleAds #DigitalMarketing #EcommerceGrowth #AttributionStrategy #AdCampaigns #PerformanceMax #GoogleShopping #MarketingInsights #YouTubeAds Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google's AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX's limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn't about ROAS—it's about actual profit.Chapters:00:00 Introduction: Reflecting on Pre-PMAX Strategies00:34 Educate Before You Disrupt: Client Communication00:44 Performance Max vs. Standard Shopping01:15 The Importance of Client's Bank Account Health01:42 Challenges with Performance Max02:46 Case Study: Agency Performance Evaluation04:28 Measuring Business Health Over ROAS06:35 Benchmarking and Scaling StrategiesThis is a clip from one of our You vs. Google Mastermind.

In this episode of the Buying Online Businesses podcast, Jaryd Krause chats with Ben Dankiw about two exciting topics: the changing world of SEO with generative AI and what it’s like to sell a business and figure out what’s next. Ben is a PPC expert and even a mathematician, with over 12 years of experience helping big brands like Porsche and Canadian Tire succeed online. He shares his story of selling a big part of his agency, what that process was like, and how he’s planning his next steps. Jaryd also gives Ben tips on how to take time to relax, reset, and choose the right business model that fits his goals and lifestyle. They also dive into the future of SEO and ads. With Google no longer dominating search, platforms like Bing, Reddit, and others are changing the game. Ben and Jaryd talk about how businesses can keep their websites visible and what’s next for PPC ads, including trends for platforms like Meta in the coming years. If you own a website, are thinking about buying one, or just want to stay ahead in online business, this episode is packed with simple, practical advice to help you grow and succeed. Don’t miss it! Episode Highlights 04:30 Ben’s entrepreneurial journey 10:00 Do business that you love and support your lifestyle! 20:00 How to work on CRO? 28:20 How ChatGPT evolves? 36:10 Where to find Ben? Key Takeaways ➥ Selling a business or a majority stake can provide freedom, but it’s important to take time to reflect and realign before starting something new. A clear vision for the future is essential. Use periods of transition to rediscover what excites and motivates you. ➥ Founders often struggle with self-worth and identity post-exit due to emotional attachment to their businesses. Recognizing and leveraging the broad range of transferable skills acquired during entrepreneurship is vital. ➥ Automation is reshaping paid search with tools like PMAX and Advantage+, emphasizing the need for strategic, full-funnel approaches. Generative AI is likely to redefine search queries, blending detailed prompts with AI-driven answers. About The Guest Ban Dankiw is a trained PPC specialist and mathematician (yes, really) with 12+ years of experience. Ben has been hyper-focused on the industry changes in both SEO and Search Ads over the past 5 years and understands the value that in-depth data analysis brings to search advertising. Blending together the right mix of business acumen, digital strategy, and execution precision allows Ben to deliver for his clients and brands. Connect with Ban Dankiw ➥ https://www.linkedin.com/in/brdankiw/ ➥Agency: https://nav43.com/ ➥Free Growth Plan: https://nav43.com/growth-plan/ Resource Links ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM ➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

Google Tests New Brand Control in PMax & More Digital Marketing News | Marketing O'Clock Episode 363 Thank You Adzviser - https://adzviser.com/ This week on Marketing O'Clock, Google Ads brand exclusions are no longer a one-stop shop. Users can now edit images with AI in the Google Ads asset library. Google's December 2024 core update finally finished rolling out, and Google offered up some (required) remedies after the DOJ antitrust case. Plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran's Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.John Moran's LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...Related videos:

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this All Killer No Filler episode, Dougie from Pilothouse's Google team shares invaluable insights from Google's latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shopping period (Dec 20–24). Key Takeaways: E-commerce vs. Retail: Online sales grew 8% during Cyber 5, while retail remained flat. Super 5 focus: Prioritize convenience-driven messaging (shipping, pickup, gift cards) to capture late-stage shoppers. Category leaders: Apparel, toys, and personal care dominated Cyber 5 gifting trends. PMAX and YouTube: How to maximize awareness and demand generation ahead of major shopping events. Canada Post strike impact: Why reliable shipping messaging outperformed discounts in the Canadian market. Discover actionable strategies to optimize your holiday campaigns and close the year on a high note. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Pmax's thoughts on students and teachers at the TPB hīkoi.

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They're explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.Chapters00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson00:00:09 - Why Feeder Strategies Deserve a Standing Ovation00:00:48 - Lead Gen Woes: It's Not Me, It's You00:02:24 - Offline Conversion Imports: The Real MVP00:03:31 - John Moran's Secret Recipe for Lead Gen Success00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off00:07:18 - Spam Leads: Identified, Declassified, Neutralized00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...00:17:31 - Results So Good, They're Practically Smug00:22:15 - The Algorithm's Favorite Snack: Real ROI00:25:53 - Wrapping Up: Insights That'll Make Your Brain Do a Happy DanceLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tierr 11 Data Suite AdCritter for Agencies

In this episode of Add To Cart, we're joined by Mike Rhodes, the Founder and Main Ideas Guy at Mike Rhodes Ideas. With a career spanning four successful business exits, including WebSavvy—an agency named one of Google's Top 18 globally—Mike shares how focusing on problem-solving and innovation has driven his success. He reveals the power of his PMAX scripts, which are helping brands like UNICEF, Helly Hansen and The Body Shop uncover hidden ad spend opportunities. From reshaping ad strategies to preparing for AI's game-changing impact on search, Mike delivers insights every eCommerce professional needs to hear.This episode was brought to you by: Deliver In PersonShopify PlusAbout your guest:Mike is the Founder and Main Ideas Guy at Mike Rhodes Ideas, helping businesses and marketers stay ahead with cutting-edge strategies, tools and insights. He has built and sold four businesses, including WebSavvy, which was one of Australia's largest independent agencies for over a decade and was recognised by Google in 2018 as one of their Top 18 agencies worldwide. A sought-after speaker, Mike has delivered keynotes at over 100 events globally and co-authored The Ultimate Guide to Google Ads, the world's best-selling book on the subject. These days, you're likely to find him walking his daughters to school, experimenting with AI innovations, or carving through forest trails on his mountain bike.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest's revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub..

Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what's going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

Visit us at - https://marketingoclock.com/ This week on Marketing O'Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today's show! Supercharge your marketing analytics with accurate, real-time data. Start now - https://adzviser.com/

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O'Clock Episode 350 This week on Marketing O'Clock, Google's dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https://marketingoclock.com/

Negative Keyword for PMAX, YouTube Communities & More | Marketing O'Clock Episode 349 This Week on Marketing O'Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week. Thank you Optmyzr for sponsoring this week's show. Get a free trial of Optmyzr and get ready for BFCM. Learn More https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/