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This is the fifth of 6 episodes where you'll hear from movers and shakers in the printing, typography and design spaces who make space for others through their creation of national and global communities. In this episode, you'll hear from Katie Johnson and Ilana Griffo, the duo behind Goodtype, what it's all about and the often overlooked world of 'art licensing'. You'll learn about their take on group work and the key ingredients they believe are necessary to engage in a successful partnership. Katie and Ilana also give advice to students about careers in graphic design, as well as specific and actionable advice for portfolio-building and curating. Finally, the duo discuss their new book project with info they're sharing here first!This episode was recorded as part of a guest lecture series in GCM 230 - Typography in fall 2023 at The Creative School at Toronto Metropolitan University. I'm all about interesting projects with interesting people! Let's Connect on the web or via Instagram. :)
Join Katie Johnson and Ilana Griffo of Goodtype in their new podcast, Typecast. They'll take you on a journey through what it really means to be a working creative. From finding clients to pricing your work, they'll cover everything you need to know to build a successful and sustainable business around your passion. And they're not alone! They'll be joined by some of your favorite artists for inspiration, insight, and plenty of laughs. Tune in twice a month for a tittle-ating time and actionable takeaways.
What sets doers apart from dreamers? How do you know if you should take the leap and turn your artistic passion into a business? Ilana Griffo & Katie Johnson, artists, published authors and co-owners behind Goodtype join Nicole for a conversation all about what it takes to make a living from your art. They talk about how to know if it's time to quit your job, taking calculated risks, testing the market, sacrifices they had to make and more.
Margo is joined by Katie Johnson and Ilana Griffo who are the co-owners at Goodtype, an inclusive community for people who love the art of typography, providing a collection of educational resources, unique perspectives, and inspiration to support their personal and professional growth. Katie and Ilana are not here for added fluff, but get right to the point and share transparently about how to build a sustainable business from your art. Episode Highlights: Katie & Ilana's connection: how they met and how working together has given them the opportunity to figure out what they're good at, where their strengths lie, and leaning into the things they're passionate about Brand perception, teaching challenges, and meeting people where they're at Why you have to have touchpoints as a creative Their first licensing deals and how art licensing has changed the way they run their businesses Their licensing course How to get the most out of your creative process Being productive and efficient with your time Community, connection, and how they're utilizing community based resources to grow theirs Katie and Ilana have made it their mission to help other artists pursue their creative passions and build a business around their work. They strive to be honest, share struggles and build a community where we can all lift each other up. **This episode is sponsored by Relish Your Creativity. Visit https://www.relishyourcreativity.com/ to join the RYC Membership and access resources today** Connect with Katie and Ilana: https://goodtype.us/ https://www.instagram.com/goodtype/ https://www.tiktok.com/@lovegoodtype https://www.facebook.com/lovegoodtype https://www.pinterest.com/lovegoodtype/ Connect with Margo: www.tantaustudio.com https://www.instagram.com/mtantau/ www.instagram.com/windowsillchats https://www.instagram.com/relishyourcreativity/ https://www.relishyourcreativity.com/
This week we're talking with Katie Johnson and Ilana Griffo from Loomier! Loomier is the ultimate resource for artists who mean business. Katie and Ilana are artists who have been in the industry for a long time and decided to start Loomier to help people turn their artistic passion into a sustainable business. In this interview we talk about finding your passion, following your passion, romanticizing your life and we even have a really great conversation about mental health. Tag us and share your thoughts on social media if you're listening and resonate with anything we or a guest have shared lately—we LOVE seeing and connecting with you guys! Loomier Instagram Ilana's Instagram Katie's Instagram Loomier.co FREE WEBINAR Links: Graphic Design Contract Template Black Friday code: BLACKFRIDAY gets you 50% off this month! Get 40% off an annual Skillshare membership here!!! designbeatpodcast.com Design Beat Instagram: @designbeatpodcast Lauren's website: laurenkunz.com Instagram: @laurenkunzzz Steph's website: martelloandco.com Instagram: @martello.co Intro/Outro music: Mark Carlisle
FULL SHOWNOTESTo view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/221--------------------------------------------------------------------------The Basics of Licensing, Outreach, & Creative MarketingStruggling to flip on the creative business switch to scale your business and make more profit?Today's guests, Katie Johnson and Ilana Griffo of Loomier, help artists take the fear out of business.They've created a one-stop-shop with helpful tools, courses, resources, and community to put you in a position to crush your creative biz.Katie and Ilana still grind on the side doing freelance and licensing while selling their own product lines and resources that brings in that appealing passive income.In today's episode, we talk shop on the basics of licensing, repurposing your work, getting good at selling, and more!The goal of this episode is to help you become more profitable with your creative craft!--------------------------------------------------------------------------RESOURCES & REFERENCESFree Art Licensing Training CoursesFacebook GroupBook: Mind Your BusinessBook: Show Your WorkCONNECT WITH LOOMIERLoomier's WebsiteKatie's InstagramKatie's WebsiteIlana's InstagramIlana's Website----GET A GLOBAL PODCAST SHOUTOUTBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.PURCHASE THE SIDE HUSTLER'S HANDBOOK PDF COURSEThe proven framework that'll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.Lauren Hom's Classes - Use PERSPECTIVE10 for 10% OFF Lauren's premium classes. Shop here.Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle PodcastsOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramYouTubeTwitterTikTokPinterestCREDITSMusic - BlookahPodcast Editor - Aine BrennanExecutive Assistant - Paige GarlandPhoto & Video Specialist - Colton BacharSocial Media Coordinator - Hannah SchickAnimation Specialist - Greg D'Amico
Lady Change Makers with Jessica Bargenquast One of the most challenging things for women business owners is getting their business in the spotlight. While we talk a lot about women supporting women, it's much difficult to apply in practice in a men-dominated industry. Having platforms amplifying women's voices is critical to even out the playing field in the competitive world of entrepreneurship. With the help of these platforms, we can open up more opportunities for women to build success. In today's episode, Jessica Bargenquast talks about the ins and outs of Lady ChangeMakers. She discusses the reason behind building this directory for women business owners. She also takes us through how she dealt with its technical aspects. Jessica also shares how she navigates the extroverted world of entrepreneurship as an introvert and her favorite parts of running the platform. If you want to support and amplify the voice of women business owners, this episode is for you! Here are three reasons why you should listen to the full episode: Find out how to support women business owners through an online directory. Discover how you can start a website and app for your business that's not from scratch. Learn how you can get out of your comfort zone as an introvert while staying true to your nature. Resources My first book, Relationship Ready: How I Stopped Fucking Randos and Started Cupcaking My Soulmate, is available on Amazon and Audible. FREE workbook! Apply the lessons you learn from this episode as you listen! Subscribe to my mailing list, and I'll send it right away! Connect with Jessica: Instagram | LinkedIn Lady ChangeMakers Join the Lady ChangeMakers Directory's Facebook group for their monthly newsletter and listing promotions! The 9 Enneagram Types AppSumo WordPress Squarespace Mighty Networks Powerhouse Women Mind Your Business by Ilana Griffo Episode Highlights Supporting Women Business Owners Lady ChangeMakers started with Jessica's desire to support women business owners but not finding an easy way to do it. That's when she thought of creating an online directory that people would want to use. 83% of women want to support women-owned businesses; 62% don't know where to find them. More Than a Directory Lady ChangeMakers is community-focused. It aims to get women-owned businesses potential customers and help them connect to other women business owners. Jessica's goal in the platform's listing is to make people want to learn more about the businesses. Building the Directory Jessica does not have a technical background. It took her around six months to figure out how to get the directory running. Her tip: Take advantage of available templates and customize them accordingly. Making the Platform Engaging There are a lot of questions to answer when filling out the form for the directory. This is to let potential customers get to know the business. The questions in the form aim to better cater to the needs of different women business owners. They have also launched a Facebook group to interact and connect one-on-one with the people in the community. Navigating the Extroverted World as an Introvert Jessica admits that she does better digitally than in person. Jessica created the brand so she didn't have to show her face. However, she learned that she needs to show up to make a connection. Showing up requires consistency. As an introvert, showing up is difficult; it can be draining. That's why Jessica's coach gave her advice to create content ahead of time. Listen to the full episode to learn about the challenge that made Jessica start taking action and showing up on video! Jessica's Background Jessica came from marketing and advertising. Her goal was to be a CEO by 30. With this in mind, she started an agency. However, it failed. Jessica likes being behind the scenes, looking for solutions, and building things. When she learned to show up and speak up, she realized she could be an entrepreneur. Jessica's Favorite Parts About the Business Because the directory gets feedback from users, the team can constantly add new features to it. Through this, Jessica learns something new to do in the directory. She also enjoys learning about the business that goes through the directory. The Businesses in the Directory Anyone who supports women can be in the directory. One man, who is a fitness trainer for women, currently has a listing in the directory. There are now almost 700 women business owners in the directory. There are also listings in Canada, the UK, and Australia. How to Submit a Listing Fill out and submit the listing form at Lady ChangeMaker's website. There are three listing options available: A free listing and two upgraded options. These options have different benefits attached to them. Listen to the full episode to find out more. Some Tips on the Technical Side of the Business A PWA (progressive web application) is a website for phones that act like an app without being an actual app. PWA clones the website for phones. All Jessica had to do was create thumbnail images for different types of phones. Jessica recommends Squarespace for creating websites unless you want to customize. There are various options to build an app without starting from scratch. Listen to the full episode to learn the challenges Jessica faces to get the app into the App Store! Juggling Things and Managing Time Don't feel like you have to do everything. Start with one platform and try to grow from there. Jessica works from home for her full-time job. She feels lucky because she enjoys working on the directory. Jessica's mornings are her daily non-negotiables. Tune in to the full podcast to know more about Jessica's morning routine! Jessica's Advice for Struggling Women Jessica suggests getting the workbook Mind Your Business by Ilana Griffo. She shares that it's a good resource to help you if you're interested in entrepreneurship. Her end goal is to create a microloan program for women business owners who are still starting. 5 Powerful Quotes from This Episode [02:38] “We all talk about women supporting women all the time. It's a great hashtag. But how do we really put that to use and put the dollars where our mouths are?” [16:14] “Until I learned to actually show up and speak up was really when it was like, ‘Oh, I could be an entrepreneur.'” [21:45] “The number three problem for women owned businesses is being able to afford marketing. So I never want there to be that barrier for women to join.” [28:50] “My best advice I can give you is don't feel like you have to do all the things… What's the one platform you can do really well? Last year, I chose Instagram. So that was the one thing I was going to commit to every single day… And then just try and grow from there.” [31:10] “I think a lot of history for women has been kind of just glossed over... And so I want to showcase those women who really trail blaze for us… because when we really see those women, we know that we can do that too.” About Jessica Jessica Bargenquast is the founder and CEO of Lady ChangeMakers, an online directory platform of women-owned businesses. This online directory aims to amplify women business owners and their brands. Jessica is also a Marketing Coordinator at JDA Software. She has over 15 years of experience in buildings systems, processes, campaigns, and teams through a combined operation and marketing lens. If you wish to connect with Jessica, you may visit her on Instagram and LinkedIn. Don't forget to visit Lady ChangeMaker's website! Enjoy the Podcast? Learning how you could improve your relationships, may it be romantic, familial, business, friendships, and with yourself has never been this easy. If you enjoyed this episode of The Relationship Ready Podcast, hit subscribe and share it with your friends! Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends so they can feel empowered and inspired to reach their dreams. Have any questions? You can contact me through email or find me on Instagram or Facebook. Thanks for listening! For more updates and episodes, visit my website. You may also tune in on Google Podcasts, Apple Podcasts, or Spotify. To being relationship-ready, Heidi B
Today's guest, Ilana Griffo is a surface designer and author from Upstate New York. Her work features playful patterns, handmade type, and tons of inspirational phrases. She LOVES encouraging others to pursue their creative passion and creates courses and books to help them on their way. She's also a mama to a fun-loving toddler and two XL dogs. Ilana's work is centered around cheering on other women and seeing them pursue their passion, find their voice, and GET SHIT DONE. TOPICS DISCUSSED IN THIS EPISODE:Taking a Leap Towards Working for YourselfPassive IncomePassion Projects & Making PayrollHow To Reposition YourselfMultiple Revenue StreamsRESOURCES DISCUSSED IN THIS EPISODE:INSTAGRAM: @ilanagriffoWEBSITE: ilanagriffo.comBOOK: Mind Your BusinessIlana's 2019 Income Pie
A conversation with Ilana Griffo, Graphic Designer and Illustrator, who has had anything but a traditional career path. She talks about her journey fueled by a desire to do the work she loves to do!Ilana creates surface design and hand-lettering for licensing as well as illustrations for brands including Party City, Pier 1 and Michaels stores. Her work graces home decor, stationery, publications and more. Her work, her book and her online courses can be found at ilanagriffo.com
On this episode, Kat learns all about creative business management from Ilana Griffo! Ilana's book "Mind Your Business" is a beautifully designed workbook that can help artists and creatives take charge of their career. Our conversation includes: Ilana's Story and how she got to where she is today Time management Balancing personal life and business Leaving day jobs and more! Ilana Griffo is an illustrator with typographic tendencies. She has taught many craft and creative workshops, and is an adjunct professor. In 2011, Ilana launched a stationery line, Sugar & Type, which includes the Rule the World Planner, a weekly planner designed for creative go-getters. She turned her side hustle into a six-figure design studio after leaving her full-time job as an art director in 2015. Ilana lives in Rochester, New York, with her husband, son, and dog. www.createmagazine.com/podcast
Darold Pinnock meets with two special women who are creatives that specialize in art licensing. If you’re like me, you have no clue what that is. Thankfully for us, Ilana Griffo, who is a hand lettering artist, surface designer and author of Mind Your Business, was available to spend some time and shed light on the field. She is joined with her business partner Katie Johnson, a lettering artist, freelance studio owner of Katie Made That. These ladies, while not meeting in person, joined forces to co-host an art licensing course that provides awareness and information on how to get into the field. They provide personal advice on the cost and necessity of having an agent. Happy listening. The Course Art Licensing for Letterers & Illustrators is Open But sign up quick—we're closing the doors again soon! https://www.artlicensingforletterers.com/courses/artlicensingforletterers LEARN MORE ABOUT ILANA GRIFFO: https://ilanagriffo.com https://instagram.com/ilanagriffo Book: https://amzn.to/2ANqQoz Learn more about Katie Johnson: https://katiemadethat.com/ SUPPORT THE SHOW! Stop by our Patreon page: https://patreon.com/pbtashow THIS WEEK'S EPISODE IS BROUGHT TO YOU BY YELLOW IMAGES: Exclusive Mockups for Branding and Packaging Design: http://bit.ly/YellowImages JOIN THE COMMUNITY: http://passionbehindtheart.com Host Instagram: https://www.instagram.com/daroldpinnock Podcast Instagram: https://instagram.com/pbtapodcast Podcast Twitter: https://twitter.com/PbtaPodcast Podcast Facebook Group: https://facebook.com/groups/pbtapodcast I would love to hear from you. Take a picture of the episode you're listening to and tag the podcast on Instagram or Twitter at @pbtapodcast, @dpcreates, #pbtashow or #pbtapodcast. Leave an iTunes Rating and Review: http://bit.ly/pbtaiTunes
Listen as each guest share the various ways they generate revenue with their passion. Learn more about Ilana: https://ilanagriffo.com https://www.instagram.com/ilanagriffo Book: https://amzn.to/2ANqQoz **THIS WEEK'S EPISODE IS BROUGHT TO YOU BY LIQUID WEB:** Go to Liquidweb.com and use PASSION33 for 33% off 3 months for all non-enterprise products: http://bit.ly/pbtaLweb JOIN THE COMMUNITY: http://passionbehindtheart.com/ Host instagram: https://www.instagram.com/dpcreates Podcast Instagram: https://www.instagram.com/pbtapodcast Podcast Twitter: https://twitter.com/PbtaPodcast Podcast Facebook Group: https://www.facebook.com/groups/pbtapodcast SUPPORT THE SHOW! I would love to hear from you. Take a picture of the episode you're listening to and tag the podcast on Instagram or Twitter at @pbtapodcast, @dpcreates, #pbtashow or #pbtapodcast. Leave an iTunes Rating and Review: http://bit.ly/pbtaiTunes
Welcome back to another episode of Proof to Product! Today’s guest is Ilana Griffo, an illustrator, designer, author, and Tradeshow Bootcamp alumni! Like so many of you fellow entrepreneurs, Ilana built her business from the ground up. She began by launching her own stationery line, moved into designing her own product lines, signed major licensing deals with nationally recognized brands like Pier 1, Homegoods, and Michaels, and just published her first book, Mind Your Business. The key to Ilana’s success? She points to the way her business is always transitioning, pivoting to get to where she wants to go! On today’s episode, Ilana and I sit down to talk about her career journey and the lessons she learned along the way. She talks about how she got her start in the stationery industry, why she decided to hire a licensing agent, and how that has freed her up to do more creative work. We also talk about pushing yourself to create for fun, fighting for your value, and rethinking failure. Ilana shares some examples of tough situations she went through in her business and how they resulted in some of her proudest moments. ON TODAY’S EPISODE: Misconceptions people have about the small business life How to ask for what you want The difference between giving up and letting go Tips for putting together a first portfolio What happens after you sign with an agency How Ilana turns comparison into inspiration Finding silver linings in self-doubt The importance of fighting for your value Ilana’s intention behind Mind Your Business Celebrating then and now KEY TAKE-AWAYS: “One of the biggest philosophies I have is that you need to ask for what you want.” - Ilana Griffo “I always wanted to create artwork that makes me happy, that makes other people happy.” - Ilana Griffo “These pivots haven't been, I'm going to give up. They've just been, I'm going to let go of this so that I can move on to something better.” - Ilana Griffo “It's always scary to make a change, it's always scary, because we don't know what's on the other side. We don't know if that's going to end up being more successful, or if we're going to feel like we fell flat on our face.” - Katie Hunt “Transitioning into a new role is always a conversation, it's always making a list, it's always the pros and cons, and you will never feel 100% ready.” - Ilana Griffo “Licensing has been a whole new world that I didn't know existed, and now that I'm doing it more, I'm just learning so much about the industry.” - Ilana Griffo “It's amazing to see my work on products that I know I couldn't manufacture on my own. I can make a greeting card, but I can't make one that has a popup and holographic foil and all these things.” - Ilana Griffo “Do things for fun, and then turn them into collections that you would want to buy.” - Ilana Griffo “If you don't feel that self-doubt, then you don't have the fire of an entrepreneur, because that's what keeps us going every day. It’s that fire that's saying, work harder, or smarter. Do more. Reach for what you want.” - Ilana Griffo “Before, I put my value into how happy the client was, or how many clients I had booked, or things like that. And now I put it into how I feel about myself.” - Ilana Griffo “We will get through this, and you'll figure it out, and it will lead to another experience, a notch on your belt of how you're going to handle things going forward.” - Katie Hunt “Share the process, share the ups and share the downs, just makes it so real and makes people want to follow along.” - Ilana Griffo “I want to write down my goals and make sure I'm in line with those, but I also want to sit back and enjoy the ride, and feel really proud about what I did.” - Ilana Griffo CONNECT WITH ILANA GRIFFO: Website: http://www.ilanagriffo.com Facebook: https://www.facebook.com/sugarandtype/ Pinterest: http://www.pinterest.com/sugarandtype Instagram:https://www.instagram.com/ilanagriffo/ LINKS For another great episode on licensing - Episode 84 JOIN US FOR PROOF TO PRODUCT’S 100th EPISODE! Call In: http://tradeshowcamp.com/ptp100/ Over the last year and a half, Proof to Product has shared almost 100 startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. We are quickly approaching our 100th episode and we want to do something special to celebrate all of you, our listeners. We want to hear your proof to product story and share it with our audience. To participate, head over to http://tradeshowcamp.com/ptp100/ and leave us a voicemail with YOUR story. Then tune into episode 100 to find out if we included you! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list. SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
I'm really excited to talk with today's guest, Ilana Griffo. We're going to be discussing how you can take your creative passion and grow it into your full-time gig…and Ilana is an expert on this! She's a freelance designer and illustrator. Plus, she's a newly published author of the book, “Mind Your Business”! Want to start your own side-hustle? Tune in now to mind your (own) business with Ilana Griffo. Talk soon!
Pinegate Road Podcast: Stories & Strategies for Building Your Creative Business
I have one of my close friends on this week, Ilana Griffo! If you're a long time listener, she has been with me on my podcast before but today she is promoting her brand new book "Mind Your Business." It's a book all about taking your creative passion and turning into a full time and successful business. We chat about the crazy process of writing and publishing a book, how to focus creative energy throughout your life, and how to really harness all of your creative potential and turn it into a successful business. Make sure to grab her new book and enjoy the episode!
I had an amazing time talking with Ilana. Such a talked designer with a good heart. She has so much to offer the creative community. Check this week's episode. Learn more about Ilana: https://ilanagriffo.com https://www.instagram.com/ilanagriffo Book: https://amzn.to/2ANqQoz Join the Community: http://passionbehindtheart.com/ https://www.instagram.com/dpcreates/ https://www.instagram.com/pbtapodcast/ https://twitter.com/PbtaPodcast https://www.facebook.com/groups/pbtapodcast/
Pinegate Road Podcast: Stories & Strategies for Building Your Creative Business
Do you want to create a creative business based on your passions? I have a really cool guest today; you might know her as the owner and designer behind the shop Sugar & Type. She talks in-depth about how she organically grew her business over the years and how she went from freelancing to working a full-time job to now owning her own shop and running that full-time. There are a lot of parallels between our journeys and she shares really wonderful advice about creating products from an authentic place and the tips & tricks to make working from home a good experience.