Pinegate Road Podcast: Stories & Strategies for Building Your Creative Business

Aline Hoss helps entrepreneurs create and launch websites and online courses in Squarespace and Kajabi. Her number one passion is to help overworked and burnout entrepreneurs create personal and financial freedom so they can do more of what they love with the people they adore - all with the power of launches! Aline is also a superstar entrepreneur and mom, and she joins me today to talk about how she was able to accomplish starting and scaling a business while raising a toddler at the same time (without childcare!) and what prompted her to leave her senior corporate job and forge her own path after maternity leave. We also dive into the many ways that Aline helps others create their course so they can build an audience, why it's not true that you have to have an audience in place before launching your course, and talk about how Aline tapped into the power of delegation to scale her business. She is a perfect example of taking imperfect action before you're ready, and I'm excited to share her story with you! For show notes and more visit: https://pinegateroad.com/podcast-97

Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR agency that serves purpose-driven entrepreneurs worldwide, and she is also a really good friend of mine. She joins me today to talk about why she and her husband decided to sell everything, build a van, and travel the country. We also dive into the specifics of getting your business set up (think health insurance!), the weirdness of entrepreneurship, and how to push through your fear to make all of your big wild dreams happen. I have no doubt that you will be inspired by this episode, so get comfy and listen in! https://pinegateroad.com/podcast-96

Bria is a Human Design Expert and Business Alignment Mentor.  She helps rising leaders elevate their success while trading stress, overwhelm, and burnout for joy, ease, and flow. She has an intimate understanding of how each individual's energy is designed to thrive, and she empowers her clients to make aligned decisions, leverage their energetic gifts, and (finally) leave the hustle behind. In this episode, we are demystifying all things Human Design, including what it is if you've never heard of it before, what the different types are, and how you can use it as a tool to live an aligned life (and business). If you're kind of into the woo - or REALLY into the woo - this is an episode that is going to be really fun for you! For show notes and more visit: https://pinegateroad.com/podcast-95

Lucy Liu is a global business strategist and certified life coach helping high achieving women in life transitions unstuck, kiss overwhelm bye, cultivate rockstar confidence, see clarity, reach dream goals, and live a joyful fulfilling life! She is an unshakable optimist, wife, mother, easy-going entrepreneur, certified #IamRemarkable women empowerment workshop facilitator, and international motivational speaker. She also inspires as the host of her weekly podcast The Lucy Liu Show, which is the fueling station for your mind, business and life. You may also have noticed that she shares the same name as another famous Lucy, and in this episode we talk about what it's like to grow up and claim a famous name for your own, the mindset shift that completely changed her life, and how what could have been a barrier has actually become a joy. Lucy also shares how she shifted from living a life that left her feeling unhappy and unfulfilled to a life that is truly aligned and fulfilling, the journey that she took to get there, and we dive into all of the mindset stuff that we deal with as entrepreneurs - including how to break through those limiting beliefs we all have! For show notes and more visit: https://pinegateroad.com/podcast-94

Michelle Vroom has made half a million dollars from her Facebook group...and counting. So when she says she knows how to grow an audience that makes you 6-figures, she means it! With a 15-year background in marketing and public relations, she has the skills and knowledge to help other entrepreneurs get to 6-figures in their business. She has a no-nonsense, tough love approach that helps her clients get results FAST and gives them the freedom and security to live life on their terms. In this episode, we're diving into so many goodies: the importance of being honest about the mindset challenges that go along with entrepreneurship (no matter what stage you're at!), why it's ok to not know everything about your ideal client all the time, and some of the reasons why you might not be attracting high-ticket clients. We're also talking about the dark side of success and the narratives that we tell ourselves that are so often NOT talked about when you're scaling your business, and Michelle shares why she is so passionate about helping women cultivate a thriving and engaged audience. For show notes and more visit: https://pinegateroad.com/podcast-93

You have probably heard of a birth plan, but what about a postpartum plan? The postpartum period can be intense, and it's often a time that is overlooked when it comes to preparing for a new addition to a family - especially for busy entrepreneurs. Liz Winters (she/her) is a chocolate-loving nutritionist, pre & postnatal coach, doula, mom, and birth nerd. She is the founder of the online education and lifestyle brand, Liz Winters Wellness, and lives in Oregon with her 3 dogs, 2 cats, amazing partner, and kiddos. She helps career-driven millennial parents cut through the BS of mommy-marketing and Pinterest perfection so they can have an empowered and healthy pregnancy and postpartum experience and build a life they actually love. We're chatting all about thriving in the fourth trimester, balancing entrepreneurship and parenthood, and how to wrap your head around being a business-driven person AND a parent - all at the same time. For show notes and more visit: https://pinegateroad.com/podcast-92

Alyssa Houseknecht is the CEO and Creative Director of Lyss House Creative, where she helps influential entrepreneurs design confident brands using her 5-step framework that incorporates brand strategy, design, and mindset. She is also one of the very first Aligned Business Academy students and has been featured on numerous global summits and top-rated podcasts. Listen in as Alyssa shares her story from the corporate world at a successful multi-million dollar company in New York, to spinning her wheels at freelancing, to finding the Aligned Business Academy and jumping into the CEO role. We talk about the importance of embracing the future version of yourself, how COVID was in many ways a blessing, and Alyssa details the tangible things that really helped her step into her power as a business owner. For show notes and more visit: https://pinegateroad.com/podcast-91

Samantha Rodriguez is a Lead Generation Strategist and natural marketer who helps clients to create a strategy that not only showcases what they offer, but also makes their brand memorable so that they can attract their dream clients. She has had such a cool journey through entrepreneurship that I know so many of you will be able to relate to! In this episode, Samantha shares some of the ups and down she had throughout her entrepreneurial journey, including how a cancer scare lit a fire under her and was the catalyst for the start of her business. We also talk about how she was able to quit her corporate job two months after starting her VA business, how she got the confidence to scale, and what it was like hitting that first $20k month. And of course, we dive into marketing and lead generation, and Samantha gives us her best lead generation tips that you can start implementing today. For show notes and more visit: https://pinegateroad.com/podcast-90

Get ready for something a little different. Today I'm talking about something that I've wanted to share for a long time, but it never felt it was the right time - until now. In this episode, I'm sharing my mental health and fertility journey with you because I know that as business owners and as women who are wanting to start families, both can be a big thing that correlates to the growth of our business - and the ways in which we grow our business. So get comfy, grab your favorite drink, and listen in. I have no doubt that many of you will relate to my journey, and if nothing else, I hope it will leave you with the knowledge that you're not alone. For show notes and more visit: https://pinegateroad.com/podcast-89

Steph Weber is a brand coach and marketing strategist that helps entrepreneurs create brands that captivate and convert to disrupt their industry. With 7 years of experience working as a brand manager, a degree in strategic communications, and the work she's poured into developing her own business, Steph helps brands gain the clarity they need to build impactful, sustainable businesses. She has a heart for adventuring and a passion for helping people make an impact through a memorable brand! In this episode, we're talking about #momlife, entrepreneurship, and how it all fits together and why a solid support system is especially important when you're a working parent. We also talk about Steph's business model and how she helps entrepreneurs stand out in a crowded market and get super clear on their message to really be able to make an impact in their own unique way. For show notes and more visit: https://pinegateroad.com/podcast-88

Haley Johnson is the founder of Propegy, an agency that creates marketing solutions for every stage of business and leverages the consistency of an in-house team with the flexibility of a freelancer. What's really unique about Haley though is the huge shift she made over the past year really stepping into her power as a business owner, not “just a freelancer.” In this episode we discuss Haley's journey from student, to freelancer trying to move out of her parent's house, to legitimate CEO, employer, and business owner, and the shift that made all of this possible for her. Haley also shares her views on why you don't always need a website to have a successful company (but what you do need!) and her unique way of looking for new leads for her business. Haley is an amazing example of what it looks like when you really claim who you are and who you want to be and then fully and unapologetically step into that role, and I'm so excited to share her story! For show notes and more visit: https://pinegateroad.com/podcast-87

Lattice Hudson is a business coach, leadership mentor, and social sales expert who is on a mission to help women make more money and increase their impact all while living a life that they love. She currently specializes in helping online coaches scale past that coveted 6-figure mark, and joins me today to share her story from the corporate world to next-level entrepreneurship. Listen in as Lattice shares how she created a 90-day exit plan from her corporate job to pursue entrepreneurship, and how she pivoted from multiple businesses to focus on coaching other entrepreneurs. We also talk about the trap of comparing ourselves to others, the game changer that allowed Lattice to have her best month ever, and the reason why she’s not pushing for a 7-figure business today (but what her next big goal is!) For show notes and more visit: https://pinegateroad.com/podcast-86

Katie Durski is the owner and founder of Ribbon & Ink, a brand and web design agency that helps small creative businesses book their dream clients by creating purposeful and consistent branding. She started off working specifically with wedding industry professionals but has since shifted a lot of her business model, and in the past year alone has made some really big and bold moves that has allowed her to have her best business year ever. We’re talking business, kids, parenting during a pandemic, and how Katie juggled it all while growing a multi $6-figure business. Katie also shares the one major thing that really shifted her business from the brink of closing to the most successful yet in only a year and we talk about the importance of trying new things and not worrying about perfection. For show notes and more visit: https://pinegateroad.com/podcast-85

Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files, and inbox. In this episode, we’re talking allllll about VIP days - what they are, how to do them, and how Jordan used VIP days to make 6-figures in her business while working 4 days a month. Jordan also shares how you can start implementing VIP days into your business, who the best clients are to target VIP days to, and how this business model helped her to create a uniquely balanced life as a new entrepreneur. For show notes and more visit: https://pinegateroad.com/podcast-84

Kira La Forgia is an HR Consultant and growth strategist for women-owned businesses who helps women design a business and team that is fun to manage and puts people first (but doesn’t neglect profit!) After time in corporate sales, operations, and small business HR, she made the leap to launching her business, Paradigm Consulting, and scaled so quickly that in her first month after re-launch she hit 5-figures without a single sales page. We talk about so much in this episode, including Kira’s journey from corporate sales to small business HR to entrepreneurship, and how she managed to grow her consultancy while working full-time in a 9-to-5 job. We also talk about the ins and outs of HR for small businesses, including why HR does NOT have to be scary, and how emotions play into up-levelling your business and stepping into a CEO role. For show notes and more visit: https://pinegateroad.com/podcast-83

Rae Owens is a full stack web developer, Squarespace Pro and Circle Member, and Showit Implementer, and she works behind the scenes with web designers to do the development so they can focus on taking more projects on. She is also an Aligned Business Academy graduate who had an amazing transformation over the past year! In this episode, Rae shares why she quit her nanny job, took the leap to fully commit to her business for 90-days, and how that led her to running a 6-figure business. She’ll also be giving us the low down on what her journey looked like going from zero to consistent $10k months and how she booked herself out in the first few weeks being full-time in her business! For show notes and more visit: https://pinegateroad.com/podcast-82

Shay M. Lawson is an Atlanta based intellectual property and entertainment attorney and she is also my amazing lawyer who has helped me manage the many blips that have popped up along the way as I’ve scaled my business. In this episode we talk about so much, including what to watch out for as a new or established entrepreneur, what things you should be consulting with a lawyer about, and when the best time is to bring in a lawyer’s expertise. Shay also explains what a trademark is and when you should probably consider getting serious about trademarking your intellectual property. For show notes and more visit: https://pinegateroad.com/podcast-81

Pamela Chen and Leeza Robertson are the queens of energy and a completely magical pair. They are Quantum Wealth Coaches for spiritual entrepreneurs and creative intuitives and have worked with hundreds of students to create a heart-centred business that they can thrive in. What makes them stand out though is how they fuse together magic and energetics with business to create aligned businesses that sell out. In this episode, we’re talking about how strategy and intuition dance together, how they use Tarot to guide them in business, and why it’s really not about what you do, it’s how you do it. For show notes and more visit: https://pinegateroad.com/80

I’m baaaack! The past six months have been hectic to say the least, and in this episode I’m bringing you up to date on all the changes that have been happening with Pinegate Road, with the Aligned Business Academy, and in my personal life. I’m also giving you a sneak peek of what you can expect from future episodes - I can promise you there is a lot of really good stuff coming, so take a listen and then stay tuned for what’s coming up!

Reflecting back on 2020, and sharing about my word for 2021. And, a big announcement! You're invited to the Becoming Conference! Learn more and register today at www.pinegateroad.com/becoming

Have you caught yourself thinking: "I don't want to hit certain milestones or goals in my business... that means bringing on team, and I don't want to manage team." Or anything else that has you NOT wanting to hire team because of the work?? This episode is for you! We are sharing the common misconceptions people have around hiring team. I get it, it's a BIG next step! But... you can only raise your prices so high, and your time is always going to be limited. To seriously scale your business to next levels — you will need support. Listen in to this episode to hear from my hiring manager all about what you need to know as you go into hiring. We're going over limiting beliefs that might be holding you back, and the huge sanity savers hiring team will have for your life and your business. Did you find this helpful? We'd love if you could leave a rating and review on iTunes! Please head there now, it only takes a minute, and will help grow this show and get it in more ears :)

Have you ever wondered HOW to build an audience for your online business? Building an engaged audience of potential customers is one of the main driving factors for your business' success. I'm doing a deep dive into what you need to be thinking about and implementing to build an audience that supports the growth (and sales!) in your online business. Did you find this information helpful? I'd love if you could leave a rating and review on iTunes!!

Sharing all about the Pinegate Road business model today. If you've wondered how we've set things up to work as an agency and a coaching business, I'm diving into it all! I share about who we have on the team, how this all works, where I'm thinking of hiring next, and where I personally spend my time in the business. Hint, I work about 10h per week!

Let's travel back in time to July 2019, where I was making a HUGE decision for my life and business. I am sharing the recording from last year where I openly share about what it feels like to be in the middle of making a big decision. I'm also catching you up on how things worked out, one year later!

Hitting your biggest goals and unsure why you're nervous, anxious, and self sabotaging? This is what happens when you've hit your upper-limit. In today's episode I'm going into what this looks and feels like as I have been hitting some upper-limits in my business. Like what you're hearing? Please take a minute to rate and review this podcast on iTunes now!

In this episode I'm going over exactly HOW you can create an Aligned Life and Business. I'm breaking down our 3-part framework to make this truly work so you can start living a life that feels amazing for YOU! Love this episode? Head to iTunes and leave a rating and review!

Today I'm diving into how you can start becoming the future version of you — yes, the one that has everything you want to become! This can be tough work, and I'm diving into the brain science that makes this happen. In this episode I'm sharing why becoming a new version of you is so hard, what are the biggest things you can do to start finding your way towards future you, and my favorite tips for getting going in your everyday life! Love what you hear? Please take a minute now to leave a rating and review on iTunes! https://podcasts.apple.com/us/podcast/aligned-business-podcast-kelsey-kerslake-pinegate-road/id1145193109

Episode 70: Welcome To Season 5, Recap Of The Last Year by Kelsey Kerslake

I'm sitting down today with Rebecca Tracey as my last guest for season 3 of Behind the Brand! Rebecca is the brains behind The Uncaged Life, and she shares some super methodical approaches to launching and growing an online business. We also chat about how to overcome your fears of putting all of your creative endeavors out there for the world to see and making your dreams into a reality. Check her out online at theuncagedlife.com or as always connect with us via Instagram! Enjoy!

I have one of my close friends on this week, Ilana Griffo! If you're a long time listener, she has been with me on my podcast before but today she is promoting her brand new book "Mind Your Business." It's a book all about taking your creative passion and turning into a full time and successful business. We chat about the crazy process of writing and publishing a book, how to focus creative energy throughout your life, and how to really harness all of your creative potential and turn it into a successful business. Make sure to grab her new book and enjoy the episode!

Just like the title says! My biggest win from 2018 was absolutely mediation! In today's episode I give you all a glimpse into how mediation helped me in my personal life as well as my business. We all get caught up in the craziness of every day life, but focusing our energy in a positive direction can do absolute wonders for your growing business. Enjoy!

Happy New Year everyone! I'm so excited to be back after a relaxing break to have this guest on the podcast. Her name is name is Nicole Jackson, and not only is she a business coach, she is MY coach. She has been along my side guiding and mentoring me as I built my agency and I can't say enough about her ideas, wisdom, and just overall greatness when it comes to growing a business. If you want to strategically grow your business and hear how Nicole helped me do it, this episode is an absolute must! After you listen make sure to head over to theprojectdesigner.com/agency-first-step to get a free PDF on helping you build and grow your agency!

I'm so excited for the episode this week! I'm sharing some exciting news about Pinegate Road and what this business has been able to accomplish over the last year. Plus I'm sharing some tips about what you can do for your business. Spoiler alert: I'm talking about that not so dirty word...money! After I recorded this episode I also decided to do a little bonus holiday Q+A session as well! So much info this week and I'm beyond excited to share it with you guys! Enjoy!

Today I’m talking to one of my absolute favorite people-Erin Lindstrom! On the surface Erin is a sales strategist but really she is so much more. This episode is sort of a freeform conversation with Erin and we cover everything from sales to aligning your life to help support success across all aspects of what it is you’re trying to accomplish. I feel like I learn something new everytime we talk and I’m feeling so refreshed after this convo! I hope you all enjoy and as always, feel free to connect with us via Instagram!

I'm sitting down today to chat about something very near and dear to my heart as a brand and web designer-how to build strategy into your web design! Do you have a great product but you're not seeing the sales or results you'd like to see from your website? I offer some super simple tips on how to realize the full potential of your site and reach the goals that you want for your business. I could talk about this for days so make sure to reach out via Instagram if you'd like to chat more! Enjoy!

I’m so excited to have such a special guest with me today! Kelsey Jorissen seems like she has done it all-photographer, actor, entrepreneur...and a farmer?! Kelsey is a living example of envisioning success, following dreams, and living the life you dream of. In this episode, Kelsey shares how she got to where she is today, and how sustainable business practices can not only help transform your business but also your day to day life. I’ve learned so much from talking with her and that’s why I’m super excited for her new book coming out November 23rd! It’s available for preorder and make sure to listen until the end to catch a special offer code for Pinegate Road listeners! Head on over to www.greenwillowhomestead.com/books to grab a copy today! Enjoy!

I’m jumping on for a short episode today with Meg K the VA! We’re chatting all about boundaries and setting up parameters when it comes to your business. I know from my own experience how quickly you can feel overwhelmed and start to waste your energy away from your creative genius. Setting limits, whether it is setting up special times to respond to emails or hiring someone to manage your clients can be so beneficial. Meg offers some great insight from the managing perspective and I share what has worked for me in my business! Check it out and as always feel free to reach out to us on Instagram! Enjoy!

My guest today is Instagram marketing and strategist extraordinaire, Puno! She is the founder of PeopleMap-a platform to help agencies, entrepreneurs, freelancers, and influencers track Instagram stats all in one place. I absolutely love Instagram and how I am able to connect with people and grow my business. Puno completely breaks down my Instagram feed as an example of what PeopleMap could do for your business. Who knew analysing Instagram statistics could be so informative?! Check out Puno on her Instagram page at punodostres and be sure to tune in for a PeopleMap special offer for Pinegate Road listeners! Enjoy!

I’m delving in and covering a question I received from one of the listeners this week about scaling your business! Scaling your business is so much more than just upping your revenue or looking for different avenues of passive income. I’m talking about ways and strategies to scale your business so that you not only see increased profits but also see more free time for yourself. Because let’s face it, isn’t having freedom one of the reasons why us entrepreneurs went into business in the first place? I hope my tips and insight on ways to scale your business help, and as always head over to my Instagram page to leave a comment or start a conversation! Happy listening!

I have such a special guest chatting with me today! Rachelle Demoskoff is a fellow graphic designer, brand strategist and my very first mentee! Rachelle essentially helped me develop the Pinegate Road Academy for creative entrepreneurs. She is a perfect example of a business owner taking a leap in investing in coachings and mentorships to grow her business, and seeing her investments pay off within months. If you’re interested in hearing how Rachelle went from the 8-5 corporate grind to growing her business and brand with simply reaching out and connecting with fellow entrepreneurs for guidance, this episode is for you! If you like what you hear make sure to head over to Rachelle’s instagram page, 86thandtrend, for a special offer for Pinegate Road listeners!

In today's short episode, I fill you in on some huge updates in my life! It feels like a giant weight off my shoulders to be able to be so candid about my life and what it means for Pinegate Road as well as the clients I serve. I hope you enjoy the episode and as always, feel free to connect with me on my Instagram page!

I’m sitting down to chat with Steph McKenna today, and we’re talking about financial everything! Talking about finances and money can often feel incredibly taboo, however it is anything but that with Steph. She breaks down the wall time and time again when it comes to sharing her journey through her business finances, personal finances, overcoming debt, and successfully starting her own business. Talking about this kind of stuff so candidly isn’t always done, but Steph offers her insightful expertise with a hurdle we all encounter. Enjoy the show!

This week I'm discussing a topic that can be so simple yet so painstakingly hard...coming up with a name for your business! I'm in Boulder, Colorado this week for a mastermind with Megan Baker (Meg K the VA) and we both share our stories when it came to naming our businesses. It's a short episode but loaded with tidbits of advice if you're having trouble coming up with a name or if you're thinking about rebranding your current business. Enjoy!

Today we’re tackling the topic of copy when it comes to your online business with copywriter extraordinair Christine Blubaugh! Is your product great? Is your design on point? Well the next step is having succinct and engaging copy reaching your clients out there in this crazy online world. We talk about how successful copy guides readers through a journey and allows you to build relationships organically with prospective clients. Christine reveals what makes good copy successful, mistakes to be avoided, and what to look for in a copywriter if you’re in the search for your business. If you’re interested in our chat today, head to her website (http://christineblubaugh.com/5steps) and check out her free guide: “5 Steps to Copy that Stands Out & Sells.” Thanks for listening!

In this episode I’m talking all about finding your target audience and the importance when it comes to the success of your business. I share with you my experience in defining my target audience and how it will help you not merely sell your product, but sell transformations to your clients. A target audience is so much more than a simple demographic or statistic-and today I go over what you can do to pinpoint a target audience and provide exact solutions for them! If you enjoy this episode head over to my Instagram page and join in on the conversation!

Today we’re talking all about sales! Does the idea of sales give you that pit in your stomach when it comes to you and your business? I’m sitting down with success strategist and business coach Eryn Morgan to demystify the process of making sales calls, how to reframe your energy when approaching the sales process, and how to make an honest connection with your clients. Eryn is an absolute master when it comes to this topic and I’ve gained so much from working with her. If you like what you hear, make sure to check out her upcoming event, Evolution Live by going to www.erynmorgan.com/evolution-live

In this episode, Megan Baker and I are sharing our own in-the-moment insights into what it looks like to work through the messy middle of entrepreneurship. The messy middle is that space where you feel like every day could either be an up or a down, and you're stretching your business and your mindset daily to reach your big dreams. Working towards growing a sustainable business and getting to that next level takes work. We usually only hear about people's stories once they've made it to that next place. Today we're sharing a candid insight into where we're at while we work towards our goals in entrepreneurship.

Today we're diving deep into what it's like to run and intuitive business. Does that sound confusing but intriguing? You're going to want to check this episode out. Today I'm talking with Liz White — a spiritual business coach who has completely changed her business and life by getting into alignment personally and bringing her business with her along this journey. If you've been feeling disconnected from your business, or wishing it were more fun or easy — this episode is for you! If you like the show, please head to iTunes and leave a rating and review. This helps us bring more of this content to you.

Welcome to the start of Season 3 of Behind the Brand! In this episode I'm catching you up on what has been going on since we last aired. I'm also going over the one phrase that has completely transformed my life and business. This is a phrase and a mindset that I have been using for years to get things done and make seemingly impossible things become my reality. Listen in to see what this phrase is and how you can apply it in your own life and business to make your dreams possible!

In this episode, CEO and Founder of Pinegate Road, Kelsey Kerslake goes live to share about the changes that have been happening behind the scenes with the business. She'll discuss the shifts that have been happening over the past several months, and the new direction the agency is heading in for 2018 and beyond.

We are so excited to have Jenni Heffernan Brown on the show today! Jenni is a founder at Prim’d Marketing. Prim’d is a brand strategy shop in San Francisco that helps brands write compelling stories about what’s true for them and connecting their stories with great customers! It is so fun to talk to another mastermind from a brand strategy studio! Both Pinegateroad and Prim’d got their start while we were in grad school and we both have our Masters in Fine Arts. Listen in to hear our similarities and Jenni’s journey as a creative entrepreneur as how she feeds her creativity! Topics we cover: — How Prim’d Marketing came to be — How to find your voice with podcasting and blogging — Finding collegiality — Being an artist and creating for the sake of creating and for fun — Balancing art and client work and creating without deadlines — The stages of business from its conception to adolescence and beyond — Offerings for clients at different stages of their businesses — How to support Clients new in their businesses as a brand strategist and designer — Prim’d’s Golden Hour offering for new clients and Pinegateroad’s First Steps to Freelance offering for new clients — The importance of data and science in branding — How it’s okay to start working before you have the shiny website and marketing plan — Going through the brand plan process as the brand strategist and finding brand values — How brand values evolve but the core essence stays the same throughout a brand’s life —How Jenni and business partner, Sophie, have fun with their clients with their Newsletter — Applying business values and strategies to your marriage