Podcasts about goodtype

Send us a textWhat actually goes on behind the scenes of a 1-million-follower art account? In this episode, we're pulling back the curtain on what it's like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We're digging into the strategy, challenges, and surprises that come with running an account of this size.From our early days building an audience as Loomier to taking over the reins of Goodtype, we're sharing how our approach to content, community, and connection has evolved. We talk about what's working on Instagram now, the weird stuff we didn't expect, and how we're navigating it all as a team. Whether you're running a small account or dreaming bigger, this episode is packed with real talk and practical takeaways for any creative trying to grow online, without losing their mind. Thank you, Flodesk for sponsoring this episode! All that and more when you listen to this episode:How our team grew from Loomier to Goodtype The real behind-the-scenes of managing a 1M+ follower accountThe systems, strategies, and struggles we face as a small team behind a big platformWhat we've learned about engagement, content performance, and audience shiftsWhy reposting became risky–and how we're adjusting to new platform rulesWhat kinds of posts are resonating most in 2025How we stay grounded and avoid the vanity metrics trapA team perspective on creative burnout, boundaries, and showing up onlineLessons from our 30-day challenge and why going  viral isn't the goalConnect with our guest: Emily Lynn CaulfieldInstagram: https://instagram.com/emilynncaulfield Website: https://emilynncaulfield.comPinterest: https://pinterest.com/emilynncaulfield LinkedIn: https://linkedin.com/in/emilynncaulfield Mentioned in this episode:Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE Loomier (our biz before we became Goodtype)Notion Template for Graphic Designers https://goodtype.us/notion-template-for-graphic-designers Goodtype Studio https://goodtype.us/studio Price with Purpose Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

What happens when two legendary type lovers turn their year into one big creative experiment? You get insight, income—and maybe even $100K.In this episode, we sit down with the powerhouse duo behind Goodtype to talk about their bold new mission: using experiments to explore what brings them joy and financial success as artists. From their $100K art challenge to unconventional income streams, they're documenting it all—wins, failures, and everything in between.We talk about:Why 2024 is the “Year of the Experiment”How artists can use small tests to unlock big growthLessons from launching the $100K challengeCreative blocks, money mindset, and building happiness into your businessPractical ideas you can steal to start experimenting todayOh—and a spicy lightning round. Fonts were harmed.If you've ever wondered how to make a living from your art without selling your soul, this one's for you.InstagramWebsiteThe Kernference (we have student pricing!) Podcast (this has both apple and spotify)Youtube 

The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we're peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). We'll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we're rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we've learned from our experiences. If you've ever wondered how to monetize your art beyond commissions and client work, this conversation is for you.All that and more when you listen to this episode:What led to creative burnout and how Krissy managed itHow setting boundaries helped reclaim our creativityThe myth of constant hustle–and why we're challenging it Balancing client work with personal projects What you need to know about art licensing and passive income opportunities for artistsHow we approach licensing deals and what to watch out forWorking with art agents and why it might be right for youHow outreach can build confidence and lead to more clients for your art business Mentioned in this episode:Stacie Bloomfield Liz Kohler BrownJewel (art agent)Art Licensing BlueprintSkillshareConnect with our guest: Krissy Mast on Instagram | Website | Facebook GroupConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way.Topics Covered:✅ Leaving agency jobs to pursue a creative career✅ The power of community in the lettering world✅ How art licensing became a key revenue stream✅ Overcoming imposter syndrome and self-doubt in design✅ Why typography and lettering can feel intimidating—and how to push through✅ Finding confidence despite critique culture in design schools✅ Their early lettering projects and learning experiences✅ The importance of practice, challenges, and mentorship in lettering

Can two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.We're breaking down the numbers, setting actionable goals, and sharing how we're blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to make art that fulfills us and supports our lives.If you're an artist or creative professional looking for a fresh perspective on goal-setting, balancing passion projects with profitability, or simply trying to figure out how to thrive in a creative business, this episode is for you.All that and more when you listen to this episode:Why we're prioritizing happiness in our art business this yearHow we set a $100K income goal (and broke it into $40K from licensing and $60K from freelance)The reality of gross vs. net income in creative workHow we use our experience to reverse-engineer our plansTips for leveraging licensing and freelancing to complement each otherWhy collaboration, delegation, and pitching are essential for scaling your creative businessHow we balance creative freedom with the realities of running a businessMentioned in this episode:Kate at Folk FoundedLauren Hom of Hom Sweet HomLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtype @ilanagriffoKeep the conversation going on SlackLearn more about Art Licensing with GoodtypeGrow your art licensing portfolio with 5 free prompts!Grab your tea, coffee, or drink of choiConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Join the Good Guild Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it's like operating such a large platform. Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025. Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way. Episode Highlights: 03:37 Building a Business Together 17:51 Acquiring Good Type 23:59 Transitioning and Earning Trust 27:00 Navigating Follower Dynamics 29:22 Challenges of Virality 31:53 Humility and Ego Management 44:53 The Reality Behind Social Media Mentioned in the Episode The Kernference Virtual Conference (aff link) Ninja Creami Goodtype Community The Typecast Podcast Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website. Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too).The conversation centers on the collaborative process, highlighting communication, leveraging strengths, and setting clear boundaries. Reflecting on their accomplishments at Goodtype, such as getting a book deal and fostering community, they also address challenges like handling criticism and balancing free and paid content. Offering advice to creatives, they share encouragement for overcoming fears of judgment when sharing work.All that and more when you listen to this episode:• A behind-the-scenes look at the relationship between The Typecast co-hosts• Why self-reflection is so important• How to deal with challenges when growing a large social media following• How to stay confident when facing criticism online• How to build a community with trust and support• How to strategically respond to mean comments• Setting community standards while creating a welcoming environmentConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with the host: Website: Liz MosleyInstagram: @lizmmosleyLinkedIn: Liz MosleyMentioned in this episode:NodpodHatchLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeKeep the conversation going on SlackLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Who will help guide Santa's sleigh tonight‽ It's our annual Gift Guide review, and although Josh has had too much eggnog, Kyle the Red-Nosed Reindeer is here to help finish out your holiday shopping list. There are pencils that will encourage you to sketch more, apparel for your naked designer friends, tools for adding typography into your next woodworking project, and more than enough globby holiday spirit. And Josh responds to a fan letter with "Yes Virginia, There is a Perfect Font" to remind us of the true meaning of Christmas: loving the fonts you're with...Happy Holidays!Font releases highlighted in this episode:Synt from ABC DinamoEsperanza from Labor & WaitEase from Studio Feixen Calyx from Blaze TypeFrom Santa's Type Toy Shop:Alphabet Keytags from Colophon"Fully Charged" Pencils from PSTL Jokker Cards from Displaay TypeLetraset-Inspired Sticker Sheets from Toko Type"You Live and You Kern" Sweatshirt from Goodtype 'Footnotes' Socks from PSTL .NOTDEF Glyph I Love You from Bastarda TypeShift Happens by Marcin WicharyLetraset, the DIY Typography Revolution by Adrian ShaughnessyMono is the New Black from Counter Print ABC Connector Plates & Fonts from ABC DinamoBlockface Kit from Open Press ProjectRails & Tiles from Shop at Matter Typography options for house numbers from Door No. Co.Support the Interrogang and help us expand what Proof&Co. and the Interrogang have to offer!Subscribe to TypeCraft, our sister podcast, for hour long interviews and visual companions from some of the industry leaders in type!Subscribe to the Weekly Newsletter or The Concierge Newsletter for all the independent type news that's fit to email!Get your 2022 Annual Report and Almanac, our data-driven look at the world of independent typography in 2022!Support the show

This is the fifth of 6 episodes where you'll hear from movers and shakers in the printing, typography and design spaces who make space for others through their creation of national and global communities. In this episode, you'll hear from Katie Johnson and Ilana Griffo, the duo behind Goodtype, what it's all about and the often overlooked world of 'art licensing'. You'll learn about their take on group work and the key ingredients they believe are necessary to engage in a successful partnership. Katie and Ilana also give advice to students about careers in graphic design, as well as specific and actionable advice for portfolio-building and curating. Finally, the duo discuss their new book project with info they're sharing here first!This episode was recorded as part of a guest lecture series in GCM 230 - Typography in fall 2023 at The Creative School at Toronto Metropolitan University. I'm all about interesting projects with interesting people! Let's Connect on the web or via Instagram. :)

In this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they don't believe you need a formal education to create a successful career in the arts.Join them as they look back on their journey as lettering artists - from design school, to licensing their first works, to taking the reins at Goodtype. They'll talk about their transition from pen & paper to digital lettering, and what resources helped them elevate their lettering.Here's what you'll discover in this episode:• Katie & llana's first brush (pun intended) with design back in high school were for covers of a music album• Katie schooling listeners on the common mistake between typography and topography - which is a brewing podcast episode you never knew you needed!• Ilana's take on how design school can be a humbling experience and why you don't need a degree to build an art career • Tool #1 - The advent of iPad-fueled creativity for artists• Tool #2 - Paperlike, the screen protector as the ultimate game changer that makes your iPad feel like paper• Tool #3 - Digital courses, Skillshare, YouTube and Instagram reels to continuously enrich yourself and refresh your design perspective• Tool #4 - Brushes that allow you to experiment with new techniques and ways of creating• Tool #5 - The Grid Builder that simplify the process of figuring out your layoutsAt the end of it all, we need to remind ourselves that these are - in fact - just tools. But what matters most is having that mindset of embracing imperfections and the joy of hand-lettering and not shying away from digital lettering and other computer-generated designs.Mentioned in the episode: PaperlikeTip Top Type courseFolio case from PaperlikeChris LyonsEmily BrooksSkillshareDomestikaRetroSupplyProcreateIan BarnardSteven KatzGrid builder - use code “GOODTYPE” for 20% offLove The Typecast? Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Join our community and educational program, The Good Guild.

Our first episode is all about the basics of running a creative business. We're talking about what you need to do to set up your art business the right way—like what documents you need, how to legally structure your business, and how to manage your finances.Your hosts, Katie and Ilana, are here to lead you through the ins and outs of being a creative entrepreneur, based on years of experience as successful self-employed hand lettering artists and co-owners of Goodtype. These gals have learned a LOT from being their own bosses and are here to help you do the same, without the stress and overwhelm! This 101 business breakdown is a must-listen for artists, designers, typography lovers, and anyone who wants to make more money from their art. We'll make sure you've got a great understanding of the basics so we can continue to dive deeper in future episodes.And don't worry—in addition to all the hot tips and tricks to help you take your biz to the next level, you'll also get a heaping side of Harry Potter and The Office references, inside jokes, and type puns.Connect with Katie & Ilana from Goodtype* Goodtype Website * Goodtype on Instagram * Goodtype on Youtube * Join the Good GuildIn this episode you'll learn:- How to be a successful business owner without needing an MBA- How to make your business “legit” and “official”- Why you need a tax ID and how to get one- What's a DBA and when you need one- How to separate your personal and business finances- How to price your products and services based on your goals and expenses- How to get to know your audience and serve them- How to write your unifying artist statement- When you need an attorney and how to find one- Whether your business should be an LLC or sole proprietorship- What goes into a business planFavorite quotes:”If YOU don't feel confident about your business, what do you think your customers are going to feel?”Advice on learning what your audience wants: ”Listening, not guessing - asking, not assuming.””When I first started out in business and people were saying ‘go find a CPA' I immediately shut off my ears because I thought I couldn't afford it. But if I could go back and tell myself now, I'd say that you need to shift your mindset, because that money is going to come back in other ways.”Love The Typecast?Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeJoin our community and educational program, The Good Guild.Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Join Katie Johnson and Ilana Griffo of Goodtype in their new podcast, Typecast. They'll take you on a journey through what it really means to be a working creative. From finding clients to pricing your work, they'll cover everything you need to know to build a successful and sustainable business around your passion. And they're not alone! They'll be joined by some of your favorite artists for inspiration, insight, and plenty of laughs. Tune in twice a month for a tittle-ating time and actionable takeaways.

What sets doers apart from dreamers? How do you know if you should take the leap and turn your artistic passion into a business? Ilana Griffo & Katie Johnson, artists, published authors and co-owners behind Goodtype join Nicole for a conversation all about what it takes to make a living from your art. They talk about how to know if it's time to quit your job, taking calculated risks, testing the market, sacrifices they had to make and more.

Is there a difference between boring and bad design‽ The guys try to keep things good and exciting while realizing that boring design might just be the backbone of typography and bad design can sometimes be a catalyst of innovation. Kyle talks chairs and Josh descends the NYC Subway into chaos. Little does Kyle know, but he's getting a balloon chair for Christmas...Font releases highlighted in this episode:Goldich from Bold MondayErgon from Commercial TypeField Gothic from Signal TypeCoFo Cinema 1909 from Contrast FoundryUpcoming conference highlighted in this episode:The Kernference from Goodtype, Nov 1-4. 2022, VirtualClick here to subscribe to the Weekly Newsletter to get all the latest type news and notes from your friends at Proof&Co!Please take a moment to rate and review us on your podcasting site of choice and if you like what you hear, tell your friends and family they should listen too!

Katie & Ilana are both the co-owners of the ultra-successful platform Goodtype and creative freelancers, so you already know they have a ton of advice to give. Not only are they teaching you their best lessons on this episode, but they're bringing you The Kernference so you can learn from their whole network! Also, did we mention our Founder & CEO, Drew Melton, will be speaking at The Kernference?! Oh, yes! Get all the deets and more on this week's episode! You can follow Kaite & Ilana on Instagram and GoodType here! Hosted by Caton Vance & Andrea Mejia-Madriz. Podcast Art by Dave Coleman. Sign up for The Dose! To learn more about Closer&Closer, visit www.closerandcloser.co. Follow us on Instagram @closerandcloserco!

Margo is joined by Katie Johnson and Ilana Griffo who are the co-owners at Goodtype, an inclusive community for people who love the art of typography, providing a collection of educational resources, unique perspectives, and inspiration to support their personal and professional growth. Katie and Ilana are not here for added fluff, but get right to the point and share transparently about how to build a sustainable business from your art. Episode Highlights:  Katie & Ilana's connection: how they met and how working together has given them the opportunity to figure out what they're good at, where their strengths lie, and leaning into the things they're passionate about Brand perception, teaching challenges, and meeting people where they're at Why you have to have touchpoints as a creative Their first licensing deals and how art licensing has changed the way they run their businesses Their licensing course How to get the most out of your creative process Being productive and efficient with your time Community, connection, and how they're utilizing community based resources to grow theirs Katie and Ilana have made it their mission to help other artists pursue their creative passions and build a business around their work. They strive to be honest, share struggles and build a community where we can all lift each other up.   **This episode is sponsored by Relish Your Creativity. Visit https://www.relishyourcreativity.com/ to join the RYC Membership and access resources today**   Connect with Katie and Ilana: https://goodtype.us/ https://www.instagram.com/goodtype/ https://www.tiktok.com/@lovegoodtype https://www.facebook.com/lovegoodtype https://www.pinterest.com/lovegoodtype/   Connect with Margo: www.tantaustudio.com https://www.instagram.com/mtantau/ www.instagram.com/windowsillchats https://www.instagram.com/relishyourcreativity/ https://www.relishyourcreativity.com/

If you know anything about lettering and typography, you've probably heard of Goodtype and its founder Brooke Robinson. As the founder and creator of one of Instagram's most popular lettering resources, Brooke knows all about overcoming fear, trusting yourself, and diving head first into the unknown. Brooke Robinson is a creative best known for her curation of the largely popular lettering resource, Goodtype, founded in 2013 after a long bike ride down the West Coast. She published the book Goodtype: The Art of Lettering with Rizzoli in 2018. What most people don't know is that Brooke began her art career at a young age, influenced by her mother's beautiful oils on canvas. She created a lot of mixed media collages on heavyweight paper, integrating acrylics, typography and found imagery. Eventually, Brooke's art career paused to make way for a more disciplined graphic design job, post graduation, at a local Texas clothing retailer called TYLER'S. Where she also learned how to produce and manage the marketing and social media, which played a large role in leading her where she is today with Goodtype. Brooke is a full-time creative based in Austin, TX running Goodtype and her online print shop, Sunsurfer.art, creating in the form of painting, mixed media, digital art, photography and now film. She was born in Ft. Worth, Texas and graduated from Texas Tech University. Hosted by Andrea Mejia-Madriz. Podcast Art by Dave Coleman. To learn more about Closer&Closer, visit www.closerandcloser.co.

Brooke Robinson stops by The Reflex Blue Show (well, remotely, via Austin, Texas) to talk about her journey from graphic designer, to fine artist, to bicycling the West coast, to founding Goodtype. We also talk about the wildly popular @goodtype Instagram page;[…]↓ Read the rest of this entry... The post Brooke Robinson: The Reflex Blue Show #212 appeared first on 36 Point.

This week on the Brand Your Passion podcast, I was joined by Terence Tang, A.K.A Tinlun Studio, a hand-lettering artist and designer from Houston, Texas who creates murals and other lettering pieces, has his own apparel store, runs the HumanKind Project, and more! Terence has collaborated with brands like Nike, created custom pieces for NBA players, and been featured in lettering books like Goodtype and Typism, alongside running his apparel store, creative commercial client work, and cultivating his own lettering practice.In this episode we talk about being authentic in your brand, letting go of things that take away from your creativity, and the realities of growing a creative business, among other fab things. We also get Terence’s top tips for business and life as a creative entrepreneur!LinksTinlun studio store: https://shop.tinlunstudio.com/Terence’s Instagram: https://www.instagram.com/tinlunstudio/Tinlun lifestyle Instagram: https://www.instagram.com/tinlunlifestyle/Tinlun Studio website: https://www.tinlunstudio.com/

Surprise! It's a special last-minute collaboration with @goodtype to celebrate their hitting the one million mark. Join this week's prompt by lettering the words "Live Dapper". To live dapper is not only about externalities, but taking care to surround ourselves with great people, to be good to one another, and strive to be our kindest selves. "Live Dapper" is a small token of a reminder to that end: are we making ourselves and those around us feel dapper today? To officially enter your artwork for eligibility to win one of three Goodtype X Dapper Notes notebooks you must: Post your image by Thursday, July 11th at 11:59 PM (or 23:59) Tag your entry @Goodtype and @dappernotes and hashtag it #GoodtypeXDapperNotes and #GoodtypeTuesday In the caption, tag someone who makes you feel special and tell us how they might be living a dapper life. Have fun! Go to dappernotes.com/goodtype to get this edition, and a special code. ----

Brooke Robinson of Goodtype on Connecting with Yourself to Find Your Art "Some things are better off not being spread too thin: you and peanut butter." I couldn't find the owner of this quote, but it definitely hit home as someone who loves peanut butter and piles too many things on my plate. We love to be busy—at least I do. Often, when we're busy, we focus on the wrong things and tend to fall short of the essentials like self-care. It's important to unplug and connect with ourselves. Doing so not only helps us become more self-aware and grow, but it spills over into our creative grind and business pursuits. Today's guest is someone who knows how to unplug and squeeze the most juice out of life. She's also a spark plug for thousands of people by providing them confidence, connection, and community. I'm talking about my good friend Brooke Robinson, the wizard pulling the strings behind the giant lettering Instagram account and global community Goodtype. Brooke has an inspiring story: she stayed at a day job too long and then made the leap to take Goodtype full-time. She does this all while still making time for murals, travel, relationships, and mental/physical fitness. In today's episode, Brook dishes out sage wisdom on: Dealing with the curve balls in life Taking care of yourself physically and mentally Connecting with yourself to find your art Standing out and getting your work featured on Goodtype Pizza, meditation, the outdoors, and more. She's also doing a killer fundraiser through Goodtype for the Flatwater Foundation to raise money for mental health support for individuals or families dealing with cancer. She goes more in-depth in the episode, but if you want to learn and support, the link is in the show notes. Enjoy This Episode? If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Shownotes Connect with Goodtype: Website | Instagram Connect with Brooke: Website | Instagram Support the Goodtype Strength in Letters fundraiser Learn more about the Flatwater Foundation Download your FREE Side Hustler's War Chest Get your FREE audiobook download from Audible Join our Private Global Facebook Community of Creators Listener of the Week: MarcusAncel of USA Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Video Editor: Colton Bachar Podcast music: Blookah — Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast

Don’t compare yourself, you're the only you! Learn more about Brooke: https://www.goodtype.us https://www.brookerobinson.co ORDER PODCAST SHIRT (limited time offer): http://dpcreates.com/

Building Doors With Industry Print Shop When you catch a big break, it usually means a little bit of luck was sprinkled in the mix. However, sometimes in order for you to have an opportunity to be lucky, you have to build your own door to be knocked on or down. That's the case today with guest Tony Diaz. Tony is the head honcho of the artist-run, award-winning screen print shop specializing in apparel and flatstock, Industry Print Shop in Austin, TX. They work with some of the biggest names in the industry like Goodtype, Morning Breathe, James Victore and Draplin to name a few. While it says printshop in their name they do far more than that as they are in the business of creating experiences for creatives like you and me. Tony and his crew are also in the business of building doors as you heard in the intro sound byte which we dive deeper into on this episode. Want to help the show grow? Consider supporting the cause on Patreon He’s a punk rocker turned screen printer turned business owner. Not only does he have an incredible story to tell but he has a ton of wisdom and bravado to motivate you to keep pushing your work to the next level. In this episode we talk about: Creating your own luck Betting on yourself when others tell you you can’t Finding things you believe in to contribute to that are bigger than yourself The power of collaborating and providing mutual value And so much more Listen to the end of the episode to hear how you can get a fat ass discount on their website which is loaded with some killer merch. Shownotes Industry Instagram  Industry Website Industry Twitter Industry Editions Prints Industry Merch Tony's Instagram - @Antibydesign Tony's Website Doug & Jason of Morning Breath Inc. Bobby Dixon's Work - @Klctvefusion Brian Maclaskey's Work - @BrianMaclaskey Land Boys Instagram - @L A N D Matt Dawson of Crop Conference Dose of Inspiration: @ofatomsandlines Podcast theme music by @blookah Want to Support the Show? Become a backer on Patreon Leave an iTunes Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe on your favorite podcast player: iTunes Stitcher Google Play Radio Overcast

How a Side Project Transformed into a Global Platform for Creatives Brooke Robinson is an Austin, TX native who fell in love with letterforms. Over the years she has taken that love for letters and type and transformed it into a global type powerhouse Instagram account called Goodtype. Her love of letterforms started after taking a class in college. From there, she began collecting resources around her, not to mention the art around Austin played a role in her interests as well. This love led to her wanting to surround herself with the amazing work she would find online and throughout social media. She began screenshotting all these beautiful works to come back to later. Her phone began to fill up so quickly that it sparked the idea to unload all of these images onto an Instagram account. She would share those images and credit the artists. It started as a thing just for her but it quickly grew into something much more than that as the #Goodtype hashtag began to take off. There was an evident interest in the world in hand lettering and her Instagram page quickly became the hotspot as creatives would make a piece and begin tagging Brooke to catch a feature. Next thing you know, she has a following of over ten thousand people and that's when I became aware of the account and got one of my first features. From that feature, it sparked the validation I needed to know I could do something with my art and I'm certain it was the same spark that many other creatives received as well. Doing What Makes You Happy It's safe to say that starting and curating Goodtype has changed her life. It's allowed her to: interact with thousands of creatives all over the world produce a book uniting the best lettering artists internationally create the Goodtype Scholarship Fund make a transition from her day job at Tyler's to pursuing Goodtype full-time now It's been pretty awesome to watch her build this successful platform that was once just for her. Now she is in a position to give back to so many creatives who are looking to take their work to the next level. Things haven't always been easy as there is plenty of stress that comes with working a day job and trying to pursue your side project. She's dealt with plenty of issues that usually revolved around time but when you love something, you find a way to make time to pursue it. One of the most recent struggles was figuring out how to create, curate and ship the first Goodtype Book Vol. 1. She had to figure out how to internationally ship these as sometimes it would cost $60 for global shipping which is insane. However, she made it happen and is already in the works of creating Vol. 2! Strength in Letters At the heart of Goodtype is its motto: "Strength in Letters." The tagline was inspired by someone who created a quick drawing that used the hashtag and it caught her attention. She marinated on it and knew that it needed to be the motto. Brooke states, "We truly are strength in letters in our work and communication within the lettering community. The positivity and encouragement that takes place within this lettering world are amazing." With the growth of this community, it's recently given her the opportunity to bring Goodtype to SXSW in 2017. Here she got to be on a panel discussing "Good Type and its Influence on Style" and how the history of typography and lettering played a monumental role in our modern design. Along with the panel, she organized two hand lettering workshops which were taught by the homie Adam Vicarel. The panel and workshops were a hit and there will no doubt be a bigger Goodtype influence in future SXSW. The Future Vision When asking Brooke what she had planned for Goodtype in the next 5 years, it was clear she had a vision. Due to the awkward void of accessibility in the education side of things, she wants to transform Goodtype into a physical space where creatives can: attend or teach workshops display artwork learn lettering, type and calligraphy find resources on artists or other types of design With know Brooke and her drive, I have no doubt this will all take shape. Words of Advice to Struggling Creatives In closing, I asked Brooke: "What’s one piece of advice you would give to creatives just starting off or in a creative funk?" Her answer is one that can resonate with any creative from amateur to pro. She states, "Stop comparing yourself and focus on yourself and what you’re doing. If it’s making you happy then keep doing it because if you don’t stop, you’re going to improve. Stick with it, and if you have to compare yourself_, do it from a way that you’re learning and improving. If it makes you happy then why would you ever give up?_ Key Takeaways: "You can always find a way to pursue your passion in whatever capacity." - Brooke You’re on the exact time schedule you’re supposed to be on when pursuing your work. Don’t get caught up in the lows, in the end, the challenges help you learn and get ahead. You don't even realize that there are people comparing themselves to you right now_._ If it makes you happy, keep doing it, you're going to improve. Shownotes Brooke's personal Instagram: BrooketheSunsurfer Goodtypes' Instagram Goodtypes' Facebook Goodtype.us Adam Vicarel Music by: Blookah

You Can Make Whatever Name You Choose Mean Something Over Time Have you heard of Gary Vaynerchuk, aka Gary Vee before? Chances are you probably have if you’ve been paying attention to the social media / entrepreneur scene. I feel like he is a dude you either love or hate due to his bravado or profanity. One thing is for certain, people know of him because he made his name mean something. As an immigrant from the Soviet Union, Gary helped his dad transform his notable Wine Library business to a powerhouse though YouTube vlogging. From there, he’s gone on to build the multi-million dollar social media business, Vayner Media. Vaynerchuk or Gary Vee wouldn’t mean anything to anyone if he didn’t bust his ass and pour his soul into what he was passionate about. Picking a name for your brand or business can be hard and really frustrating, I can totally relate. I’m here to convince you that you can make whatever name you choose to operate under mean something over time. You have what it takes. The Need for a Name It was early March 2014 when I thought my co-partner DMac (DSTN) and I were going to take our clothing brand, Daydreamin’ Clothing to the next level. We were steadily building for 4 years and had: a warehouse lined up to make our prototypes an investor willing to give us a shot a shit ton of ideas and passion to “make it” However, I was creating so much work on the side and not all of it fit the style of the brand. I needed a way to share this work separately. During this time, I was getting heavy into hand lettering. I thought maybe I could become a big time freelancer and I needed a business name to house all my work. The first thing I went to was the typical Scotty Russell Design, Russell Studio, Russell Graphics, Russell Design Co. but they all sounded super douchey. I despised having my name a part of it as it didn’t have a nice ring to it. All my colleagues I knew at the time had their names a part of their brand but to me, it never clicked. I decided to explore a more abstract route instead. Massive Brain Dumps I had a massive brain dump session (I love using that phrase) and began throwing words I liked on paper. Anything that came to mind I put it down and started to make connections. The words Collective, Collection and Perspective kept coming up. First, I was sold on the word Perspective first for 2 reasons: Drawing and seeing perspective always came naturally to me. After attending my first festival in the past year, Electric Forest, my perspective on life had dramatically changed. Next, the word Collective and Collection sounded cool as it could mean all my drawings fell in this collection. Otherwise, down the road, it could mean I have a team under me. After a month of throwing ideas around, Perspective-Collective was born in April 2014. However, it wasn’t until a month later in May when I gathered up the courage to announce it publicly with the branding I had created. There Will Always Be Doubt When you’re just starting off, it’s easy to feel stupid and doubt yourself. If you’re like me, more specifically the old me, you want everyone to love your work and you’d be crushed if someone thought it was stupid. I feel that’s what holds so many of us creatives back is we are afraid to have someone not approve of what we are doing. We see it as failure and that we don’t deserve a slot within the creative community. I hesitantly began sharing through this moniker on Facebook and Instagram. This was the same time that my partner and I had some issues coming to agreements with shares and the future of Daydreamin’ Clothing. Reluctantly, I stepped away from the brand and began putting all my spare time into Perspective-Collective. In the early days, I heard crickets when I posted my work. It sucked but I was having a lot of fun pursuing my work with no limits. Over time, things began to pick up. Make Your Name Mean Something After posting consistently and studying how to utilize the former platform of Instagram (pre-algorithm days), I started catching some features on Goodtype, Calligritype and The Daily Type. The obsession took over from there. I started noticing that my increased quality of work and consistent dedication to the creative process is what was making my name actually mean something. My point in sharing my story is that you can make whatever name you choose to operate under mean something through the enthusiasm and dedication of your craft. You never know what it could evolve into. When Your Name Becomes More Than You Think Looking back on it now, it blows my mind what’s happened in the course of 3 years. Hell, a lot can happen in one year when you decide that you’re going to commit to something no matter what others may think. I vividly remember my girlfriend (now my wife @theoilshelf) and my parents questioning my pursuits of self-employment as an artist. Why couldn’t I work a safe job like everyone else and relax in the evenings? In my head, I knew that I’m not like everyone else. One night, I remember balling to my wife the day I decided to step away from Daydreamin’. I felt like a quitter but I remember telling her that, “I have this feeling that I’m meant to do something special with my life and my art. I don’t know what it is but I feel it.” 3 years later and both her and my parents see what I saw in myself in that moment. I feel it, even more today as Perspective-Collective has turned into something more than just a name to house drawings. Perspective-Collective is the main side project that houses my other side project geared towards encouraging creatives like you. These channels of the brand are: My personal artwork of course Freelance Public speaking Teaching The Perspective Podcast Once I thought the Collective portion could mean future employees and I could scale it to be something huge. Now I realize the collective is really my best friend and me together. Recently, it dawned on me that I would be nowhere without my wife’s support, ideas and constructive criticism. She is what makes this a Collective now as we slowly carve a role for her to do what she does best…which is pretty much everything I suck at! Having her officially on the team fuels my ambitions to push this project even further. Make a Name For Yourself If you’re like me, it’s going to feel super awkward putting yourself out there when you decide your name. You’re going to overthink it and feel dumb, especially if you don’t get the response you want. Shit, leading up to this past year my dad was still calling it Collective Perspectives. People are going butcher it or not understand where you’re coming from and that’s okay! [perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]As long as it means something to you and it allows you to pour your soul into your work, that’s all that matters.[/perfectpullquote] Gary Vee didn’t mean shit until he made it mean something. Perspective-Collective didn’t mean shit until I made it mean something. Now, it’s a part of me and I love it…aside from the fact that its length makes it non-username friendly across all social media. (Hence the name PRSPCTV_CLLCTV) Regardless, you have the power to make a name for yourself no matter the name you choose. Don’t let doubt and fear rob you of that opportunity. Key Takeaways You can make whatever name you choose to operate under mean something over time. Let go of needing to seek everyone’s approval for what you do. Your quality of work and consistent dedication to the creative process is what help you make your name mean something. A lot can happen in one year when you decide that you’re going to commit to something no matter what others may think. As long as it means something to you and it allows you to pour your soul into your work, that’s all that matters. Shownotes Perspective-Collective Newsletter Gary Vaynerchuk Wine Library Vayner Media DMac (DSTN) Daydreamin’ Clothing Goodtype Calligritype The Daily Type Emily Russell (My Wife) - @TheOilShelf’ Theme Music: Blookah Music Blookah Instagram y.

Give it Some Time and Enjoy the Creative Process Along the Way It may feel impossible getting exposure when you’re just starting to pursue your creative path. Believe me, I’ve been there. I spent over 25 years of my life believing that having a successful art career was impossible. As I’ve become more intentional with my side projects and have seen the potential, my mindset has drastically shifted. Think about it, technology is in your favor if you start today. It’s so easy to connect with someone on the opposite side of the globe within seconds. Not to mention that more and more people in the world are getting access to the internet every day. I really do believe that you are one scroll or swipe away from having your life changed. Creating the right side project(s) and following these 3 ingredients will aid you in getting more exposure for your work. These ingredients are: Research Consistency Shareability Obviously, you could say there are more ingredients, but I believe these 3 are great to keep top of mind. Research You might get lucky and stumble across an audience waiting to devour your style. However, I’d recommend doing a bit of research to have a plan. I feel the best, yet the most saturated market out there is Instagram for getting your work noticed. It’s the top platform for engagement right now and I’ve seen many friends blow up and create a thriving creative career from it. No matter the social platform you choose, research the best ways to utilize the strengths of the platform as you share your work. I started using Instagram seriously close to 3 years ago when I first became addicted to hand lettering. It started off with me throwing work out randomly until I noticed there were specific accounts and hashtags that surrounded this type of style of work I was producing. For example, there is the monstrous account of Goodtype that has well over 725K followers curated by my friend Brooke Bucherie. I remember when she had under 10K! Just to note, Goodtype started off as a side project and has evolved dramatically to become more than just an Instagram account. I noticed that she featured people’s lettering work who used the profile hashtags of #Goodtype and #strengthinletters on their lettering posts. I began using those hashtags and pushing my skills every day and ended up catching my first feature. Safe to say I was hooked. There were other accounts that were similar to Goodtype such as The Daily Type, Typespire, Type Gang and Calligritype that helped me build my account and get exposure through features as well. Tools for Social Analytics Another way I approach my research is with analytic tools such as Business Page Insights through Instagram and Iconosquare. These tools show you metrics such as your: Most liked photos / videos Most commented on photos / videos Least liked photos / videos Least commented on photos / videos New vs lost followers per given time Best times for posting Age range of follower Top states or countries following you Understanding these metrics lets you know what type of work people are engaging with and when you should be posting. With some research and experimentation, you can begin formulating a strategy while creating your own style that speaks to you and your future audience. Consistency We live in a microwave era where people expect instant gratification and get discouraged when they don’t see immediate results. The reason many creatives get exposure is because they are consistent and people know what to expect. I follow people or accounts on social media strictly because they post work I’m inspired by and are posting daily or at a consistent time weekly. 2 friends, I follow due to their consistent quality work are Bob Ewing and Charli Prangley. Being consistent has boosted their creative careers outside of their social presence. #Hashtaglettering With Bob Ewing Starting with Bob, he began hand lettering around the same time that I did as he took on the 365 daily challenge. Meaning he hand lettered a word for every day of the year. Not only did he reach his goal but he ended up extending it to a whopping 534 consecutive days! Not only did he improve his lettering skills, but he is now considered one of the revered names in a thriving lettering community. This has led to him getting great lettering projects, public speaking and workshop opportunities while building amazing relationships within the creative community. Video Content With Charli The other great example of consistency is Charli. She built her career on Youtube by pumping out insightful content targeted to designers on her Youtube Channel: CharliMarieTV. Over this period of time, she’s amassed a following of over 40K subscribers. She’s been posting 2 videos a week for over 3 years! Oh ya, did I forget to mention that she also co-hosts the Design Life Podcast with the talented Femke for over a year now too? On top of her drive, she is just a genuine and funny human being. Her hard work has landed her major opportunities such as her recent job of joining Nathan Barry’s ConvertKit staff. As you can see, being consistent over time can make some pretty incredible things happen. Shareability First off, I’m not talking about focusing on creating trendy work to go viral. What I’m referring to is creating genuine work that is: funny relatable inspiring entertaining Instead of worrying about expensive targeted ads to force feed people your work, product or services; focus on creating something that can spark an emotion. If you can immediately make someone stop and: tag someone in your comments repost or retweet your video text a link to their friends with the message, “Dude, you’ve got to see this!” You know you’re doing something right. Ketchup Calligraphy Sharing Awhile back I posted a video called Ketchup Calligraphy. I made a quote saying “You’re the Ketchup to my Fries” while spelling ketchup with a ketchup bottle and fries with actual fries. I use a lot of ketchup and this was just a funny concept to express my love for it. This ended up getting featured by million follower accounts like Art Worldly and by the entrepreneur influencer Tai Lopez. What made it even better is that they prompted people in the description to “tag” someone who is the ketchup to their fries. Next thing you know you have hundreds of people getting tagged to see this post and then all the traffic directs back to my account. Here’s a quick tip, when you catch on to your work that is getting shared the most on Instagram, you can start giving prompts for people to tag someone who can relate below in the comments. I think you’ll be surprised with the results if you experiment. By focusing on work that is shareable, it may very well go viral across social. However, don’t create solely to go viral as you’re setting yourself up for defeat. Don’t force it—create work that resonates with you that can leave an emotional impression on an audience. Getting Exposure Takes Time I’ve seen people blow up over a year and then there is people like me who have been chipping away over the course of years. These things take time but I’ve noticed that the ones who blew up more quickly than I knew their research and audience and they posted more shareable work more often than I did. More power to them, but I’m learning more and more as I go and sharing with you what I learn along the way. I wish I would’ve had these 3 ingredients top of mind when I started sharing art under my side project of Perspective-Collective and that’s why I share it with you now. It’s rare to watch a side project blow up over night. That’s why I stress the long game as I’ve found the most fulfillment within the creative process and I enjoy the daily challenge of building this into something greater than myself. So what’s that project you’ve been wanting to pursue? What’s holding you back? There’s never been a better time than now to start and technology is playing in your favor down the road. Scratch that creative itch and start your side project today. Key Takeaways Technology is in your favor if you start today. You are one scroll or swipe away from having your life changed The reason many creatives get exposure is because they are consistent and people know what to expect. Being consistent can boost your creative career outside of social media. Focus on creating something that can spark an emotion Show Notes Lauren Hom - Side Projects: Your New Secret Weapon Brooke Bucherie curator of Goodtype Bob Ewing Charli Prangley - CharliMarieTV Charli Prangley - Design Life Podcast