Podcasts about internet marketing success

A brief introduction to step 3 of the 9 Steps to Internet Marketing Success for Pool and Spa Dealers including the 3 main goals of any successful Internet marketing strategy and a quick breakdown of the pros and cons of both Pay Per Click advertising and Organic Content Marketing.Dave Carletonhttps://SpaPoolMarketingSuccess.com

Step Two in the 9 Steps to Internet Marketing Success for Pool and Spa DealersCreating an effective on-site SEO strategy is critical to the success of your business. But, before you get started, you need to know what specific keywords your prospects and customers are typing into the search engines to find your products and services. The information I share will help you understand the different types of keywords and how and where to find them. I start off by reviewing some keyword fundamentalsDave Carleton https://SpaPoolMarketingSuccess.com

In this podcast, I’ll be talking about Step #1 in the 9 Steps to Internet Marketing Success for Pool and Spa Dealers – Creating or Improving Your Website. I’ll be sharing some great information on how to stand out from your competition and generate more leads by optimizing and maximizing your website effectiveness. Dave Carletonhttps://SpaPoolMarketingSuccess.com

Don't skip this podcast - it's the roadmap/overview for all future podcasts. In this podcast, I’m going to give you a quick introduction and overview of my 9 Steps to Internet Marketing Success for Pool and Spa Dealers. It’s what I discuss with all prospective clients because it follows a successful formula that I developed over the last 35 years and has been used successfully by hundreds of dealers across the world to drive more traffic, generate more leads and ultimately increase sales. Each of the 9 steps I discuss will have its own podcast and go into much more detail about the specific strategies I recommend that you implement. Dave Carletonhttps://SpaPoolMarketingSuccess.com

​Making tons of money on autopilot is a dream for many people. But starting an online business can seem so confusing to start.  Aaron Chen from The Invincible Marketer explains that there are really only 6 pillars to build a solid online "pyramid"... ​We chat about: How Aaron got started and how long it took him to make ​great money from internet marketing ​What the 6 pillars are for a successful online business ​How to use funnels to make money on autopilot Why internet marketing is like no other business     As always the last few minutes sums up the main points and leaves you with one little piece of action you can take away.    Find the show notes here   Check out Make Time Online to find out how you can make money online to free up your time and live life on your own terms.   Follow us on Facebook, Twitter, Pinterest and Instagram   Don't forget to leave a review on Apple Podcasts here   Keep changing for the better! 

If you've ever thought about making money from a membership site, you'll want to listen in as Robert discusses what you need to do to keep things simple, hit real goals, and get out of idea mode so you can start making money. (Thanks for write-in questions from Howard Hopgood, Julie Robitaille, Vernon Jeter and Joe Donnalley). Burnout -> better goals Follow through -> accountability Progress -> take a focused 20 minutes to knock out the first step Motivation -> people, milestones, results Clarity -> journaling Join Membership Cube to Create Your Passive Income Site Today

One of our highest performing funnels to date, find out what we did and why. Today’s episode Russell talks about how the new 30 Days funnel was born and the process he and his team went through to get it up and running in such a short amount of time. Here are some of the amazing things you will get to hear in this episode: The history of why Russell reading a 30 day challenge 15 years ago and why he thought of it again. How this concept got going and what steps and people were behind the process. And how you can get involved in Russell’s 30 Day challenge. So listen here to find out why this 30 day challenge has already been one of Clickfunnels most profitable funnels. ---Transcript--- What’s up everybody? This is Russell Brunson. Welcome to the Marketing Secrets podcast, it’s late night, you can probably hear my crickets, and I got something really cool to share with you. Hey everyone, it’s Sunday night and I’m taking the garbage out to the curb. I actually already took the garbage out earlier, I’m just taking out an extra bag. That’s why you aren’t hearing me wheel the huge garbage cans for like half a mile to get there. But I was walking out and I just haven’t put out a podcast in a while and I got a lot of cool stuff I want to share. So many fun things happening, so many amazing things happening. So I thought I would just jump in here really quick before my battery dies and share some of the cool things. Some of you probably saw we launched a new project this month, or this week. I think right now we’re on a schedule, I think we’re going to roll out a new front end offer every 30 days, excuse me, every 90 days. So once a quarter, a really cool front end offer just because it’s fun and it’s exciting and it keeps our team sharp, keeps us all excited, keeps us actually doing this game. I see so many companies who we compete with who, I shouldn’t name names, but landing page companies with really confusing software. People who they go out there and they used to do the thing, then they create a tool to make that thing easier, and then they never actually use their own tool because they just sell the tool. I think that’s what’s unique about what we do at Clickfunnels, we actually drink our own Kool aid. I’m still making offers, I’m still writing books, I’m still doing funnels, I’m still doing high ticket funnels. We’re still doing it, we’re innovating, we’re creating, we’re always pushing the envelopes, where what other companies are doing that? I don’t know any that are doing that. So about once a quarter we’re rolling out a new frontend with a bunch of different hooks, different angles, different concepts, different ideas and then we’re doing a bunch of other fun things too. In fact, we’re trying this year to get done, do you remember earlier this year we were doing Project Mother Funnel? Now we’re looking on Project Value Ladder, which is the second phase of it. Then after that all next year is about once a quarter rolling out a really cool frontend to bring a new segment of the market in. But I digress, what I wanted to talk to you guys about today was the one we rolled out. So if you haven’t seen it yet go to 30days.com and funnel hack it. Sign up slowly for the process. A lot of time, effort, energy, and money went into developing this the way we did. So it’s kind of a blend of a couple of ideas and a couple different things. So I was going to share with you guys kind of behind the scenes. This is the stuff I get to geek out on with my team but nobody else gets to hear about it. So a couple of pieces, number one is back like 14-15 years ago there was this kid that came out with an ebook, he was 18 years old at the time, and it was called 30 Days to Internet Marketing Success, and in the book he’d interviewed a whole bunch of internet marketing guru’s and had them write out a day by day 30 day plan. If they were to start over from scratch, what would they do day one, day two, day three, from day one through all 30 days. Anyway, I bought that book back when I was completely broke and it was the first year my wife and I were married, because on our one year anniversary my parents were going to Hawaii, and they allowed us to bum along with them. So I was going on a plane with my wife and I actually went and printed out these two books. And I couldn’t afford all the paper we needed, so I printed 8 pages to a page, and I got them spiral bound. I still have them, I actually showed them on a Facebook live the other day. I remember reading through these 60 different guru blueprints of their 30 day plan and that was where it all clicked for me, on that trip. I read all 60 of them, in fact, it was fun I was looking at the original copy that I was reading, where they had 8 pages on a page, so their like little mini type, you can barely see the text. So I was reading them all and I was circling things, I was highlighting them. But what’s interesting, every single person had a different plan, but they all had a similar model. So everyone had to create a product, then they had a way to sell the product, then they had a way to get traffic. The way they did all those elements were different, different people created products different ways, different people flow things different ways. So I kept seeing a pattern though, over and over and over again. I was like, oh my gosh. I know the pattern, all I gotta do is create a product, figure out a way to sell it and drive traffic to it. That was it. Shortly after that trip I came home and created my very, very first product, pre-potato gun, pre everything, which was a software product called Zip Brander, which is hilarious. Anyway, long story short, it was the tool that really changed my life. That, and then about the same time I got Mark Joyner’s course, his farewell package, and between those two things it just, the whole model made sense, and ever since then I’ve been running. Anyway, rewind back probably 7 or 8 months ago I was actually coaching, I was doing my inner circle a decade in a day call, and for some reason during the end of that call I was telling, the idea popped back in my head and I think I shared it with the person I was coaching. I can’t remember who it was at the time. I was sharing it with who I was coaching and I was like, you should do something like this in your industry. I was telling how much it helped me and I was like, wait a minute. I should do that in my industry. Nobody’s done that concept in 15+ years. Let’s bring that hook back off the shelf and let’s repackage it and make it a thing. And then in the middle of that call I went and saw that 30days.com was available, and somebody owned it but it was for sale, so in the middle of my coaching call I sent the link to Dave, I’m like, “Dave buy this.” By the time I got off my call he’d bought it. He’s like, “I bought it, what is it?” I’m like, “Oh my gosh.” So I was telling him, “I’m going to bring that back off the shelf, the 30 day plan.” So there’s step number one. I knew that somehow I was going to bring that hook back into the world. I didn’t know how or what, but that was the first concept. Fast forward a little while later, I can’t remember exactly the context, but Julie Stoian and I were talking about summits and doing a tele-summit for Clickfunnels and bringing on the Two Comma Club winners and it’d be a really cool thing. But I was like, “I don’t have the energy to do a summit.” In the past I used to do summits, that’s how I grew my company in the very beginning, is through summits. I believe in them but they’re just a lot of work. And she was like, “Well I have this friend named Bailey, she is amazing at summits. She teaches it, she does it. I’ve been on a lot of summits, and Bailey was by far the most organized, the best person I ever worked with.” So we had a chance to meet Bailey. I was like, “Bailey we want to do a summit. Do you want to run it for us?” and she said, “yes!” so that was the second step in the piece. So then somewhere along the line it was like we should a summit but base it on the 30 day concept where we do this thing where on the summit you’re interviewing people. What would you do day one? What would you do day two? We should still do a book, have them write out the plans and get everyone a pdf that shows that person’s 30 day plan, and a summit where they can hear the person talking about it. So that was kind of the next phase. So Bailey went to work and spent, I don’t know, 3 or 4 months of her life interviewing all these people and getting the books put together. She just killed it, and she did such a good job. So that was kind of the next piece of it. And then Natasha Hazlett, if you guys remember Natasha…oh let me step back, Bailey is actually, all these people who are teaching me their super powers, I’m bringing them on the Funnel Hacking Live stage. So Bailey is going to be at Funnel Hacking Live this year showing her summit model, how she does her summits. So if you want to learn how to replicate what she’s doing, what she did for us, what she’s done for herself and other clients, come to funnelhackinglive.com and come to Funnel Hacking Live and you’ll see her present on that. So then a little while later, Natasha Hazlett, if you don’t know Natasha yet, she’s super cool. She’s also speaking at Funnel Hacking Live, BTW, by the way, about the topic I’m going to talk about next. So Natasha, she’s awesome and I can’t wait for her to share her whole story, but she’s had some big successes, some ups and some downs, and actually at Funnel Hacking Live, the second one where Marcus Lemonis was at, Marcus actually had a huge impact on her and it was a big transition point for her and her health and her life, and it was kind of this catapult that changed a whole bunch of things. Like a year ago she got inspired to write a book. So she wrote a book and she’s like, “I’m going to do Russell’s free plus shipping funnel.” She tried it and had okay results, but nothing earth shattering. And I’m sure she was frustrated and trying to figure out what to do and her and her husband decided, “you know what, instead of giving away this book for free, we’re going to sell it for $47 and we’ll bundle it with a challenge. The Unstoppable Influence 30 Day Challenge.” So she jacked up the price to like $47 bucks and it was the book and the challenge. She launched it and it hit and was super profitable up front, so she did this challenge, it was a 30 day challenge, day one, day two, all the way through 30 days with them. It got huge results from people because they were forced to consume the stuff because it was live, live, which is awesome. Then at the end of it, she did her webinar she traditionally does. And she’s pretty good actually on webinars. Her stats, on average she would close like 10%. But she did a webinar to all the people who signed up for the challenge at the very end of the 30 days and ended up converting like 20% and one of her biggest paydays of her life. Boom, at the end of this thing. I remember he messaging me, she’s freaking out like, “We figured it out. We cracked the code. We’re operational. I’m Two Comma Club’s coming!” And it was so cool, and so much fun to see her. And after I saw her model I was like, oh my gosh. There’s something super powerful about challenges. Then fast forward like two months later Garret White launched his challenge. If you guys have the Kings Kit Challenge, if not go to thekingskit.com and Garret’s was different but similar. It was this frontend challenge, it was $100 to get in it, and then he took you on a 30 day process and at the end of it, it sends them up to the next level and pushes them through his value ladder. I’ve been geeking out, I’ve signed up like 10 times for his. I kept watching it, month one he had a thousand people, month two, two thousand, then three thousand, then four thousand, and it keeps growing, these challenges he’s running. I watch how he’s kind of facilitating his. So as we’re putting together this 30 days thing, I was like, “You know what? We need to do two things, actually three things technically.” Number one we’re doing the 30 days concept because I love it, number two we’re doing the summit because it’s amazing, number three we’re going to wrap in a contest to this thing. I was like, “What’s our contest?” you know, “What’s our goal?” I said, “I keep telling everybody they’re one funnel away. What if we gave everybody a one funnel away challenge and focus on getting their funnel launch up and running in 30 days?” And that’s when the angels were singing, ahhhh. And we’re like, “This is the thing. This is going to be amazing.” So that was two weeks ago. So I’m like, that means I gotta record all t he content for a 30 day challenge and it had to be this week basically, or last week basically because for the next 6 weeks of my life I’m full, meeting zone, as you’ll probably hear me talk about on the podcast. So I was like, okay. I spent all last week recording it. So I pitched Steven Larsen, I was like, “I need you to be the guy daily who’s yelling at these people and kicking their butts and make sure they actually succeed.” And he’s like, “I’m in.” and then we’re like, ahhh. And we mapped out the whole thing there. And Julie’s killing herself getting all the other backend videos, so many people, so many things, everyone running. Everyone on my team, I mean everyone’s killing themselves and it’s turning out really good, because we kind of shifted the way the offer’s going to be all last minute. And it launched like less than three days ago. So basically the way it works, when you go to 30days.com you’ll see it, but there’s a page there where people register for free for the summit, the summit will be starting in like 7 days from now, from the time I’m recording this, and it will be live three days, and each day you’ll get ten people’s interviews and their 30 day plan unlocked. You can see them, you can download them, you can whatever, it’s all free. And then after you sign up there’s an upsell saying cool. You joined the challenge, the summits coming up really soon…..or you joined the summit, the summit’s coming up really soon, so you’re going to be learning everyone else’s 30 day plans, but what about your 30 day plan? What is it? I keep telling people you’re one funnel away, but you’re going to go through this stuff and then what’s your funnel, what’s your plan going to be? We need to execute on your plan. How would you like to be personally coached by me and Julie and Steven to get your thing up and live? Something like that, I can’t remember the pitch, but something like that. And we bribe them and say, “Look, if you sign up for this challenge it’s $100. I’m going to sen d you a free copy of the 30 Days, everybody’s step by step plan in a hard bound book…”  which ended up being 550 pages. It’s the biggest book ever. So basically we’re selling, I mean the book is free when they sign up for the $100 challenge, then we have an order form bump on there from the Funnel Audibles presentation from Funnel Hacking Live, and an upsell as well. And we launched that funnel three days ago, and in the first three days we sold, I can’t remember the exact numbers, it was like 2500+ people signed up for the challenge, which is insane. And then the upsell take rate and the order form bump take rate are second to none. We’re halfway to Two Comma Club in three days on this funnel that I did not think was going to be a profitable funnel, it thought it was…it’s crazy. We’re also paying out 100% commission on $100 to affiliates, so affiliates are going crazy with it, plus the speakers are going crazy with it, it’s just, it’s cool. So why’d I share that with you? A couple reasons, number one I just gotta tell somebody the whole thing. Number two, notice how we blended together a couple of different things. We found a really good hook, story and concept for this funnel. Every funnel is like a story line, so there’s this storyline that weaves it in right. Number two, what’s the frontend? It could have been a squeeze page, could have been whatever but we decided let’s make this a summit funnel on the frontend to get somebody in the door. Somebody that’s also working really good to get people to promote, and then the second step in the funnel wasn’t just a normal summit funnel. It was like okay now we’re doing a challenge funnel, what they sign up for right afterwards. Then we brought back the same principles you guys have been learning for the last 500+ episodes. We brought in an order form bump, we brought in an upsell, we brought in all these different pieces and boom, we’ve got this funnel that’s just killing it, like insane, doing insanely well. So yeah, I think this is one for those who are getting into this funnel game and thinking about funnel psychology. You have all these pieces, right. I look at the funnel world as a painter, you’ve got a pallet of all this paint. Everything’s not always a squeeze page, sales page, thank you page, or whatever. This funnel has to look like this. The structures are there but as soon as you understand what you’re working with, you understand the concepts then it’s like how do we weave these things together into something greater? In wrestling, we used to, there was this thing called chain wrestling. What happened is you’d learn a single leg, then a double leg, then you learn to take someone down. You learn all these moves in isolation. And then what would happen is you’d get in a match and you’re like, “I took that guy perfectly.” Then you stop and you’re like, “Okay now I gotta take him down.” But then at that point, that split second in your brain you’re shifting from move number one to move number two, the person escapes. And you’re like, “Ah, crap. He got away. Okay, go back. Move number one, then move number two.” And because you’re thinking move one, two, three, the person can get away, because it’s not fluid. So what chain wrestling is getting a point where you move one, one two, one two three, becomes one move. And if somebody counters you don’t stop and “Oh, what’s move two again?” You just start weaving these things together where everything’s happening in and out, in and out, in and out. And that’s with the best wrestlers. When you see them, they don’t stop and think of chain wrestling. They go from the first move to the second, to the third, to fourth, to fifth, with no breaks in anything. And if somebody counters, they instantly counter back. It becomes more than just the step by step. So for you guys that are geeking out on this with me and understanding this, if you look at why we’re having so much success it’s because it’s not always this rigid, this funnel and this funnel, and this funnel. It’s like,how do we chain wrestle, how do we make this fluid so that number one leads to number two and number two to number three? And all those pieces weave together in something amazing. So I’m learning about summit funnels and contest funnels and I remember that really good hook we had, we’re just weaving in the best principles of these things into something that’s new. And it’s not drastically different. If you look at it from a framework, it’s a squeeze page, it’s a sales page with an order form bump and an order form, but it’s blending these two or three different concepts together to make honestly one of our most profitable funnels yet. And it’s one we didn’t even have a big affiliate push behind, other than the speakers. People are driving tons of traffic and it’s really fun. Anyway, I just wanted to share with you because you guys care and you guys listen in and I appreciate you guys listening in. Anyway, with that said I’m going to go back home, go back inside, get to bed before my battery dies. If you enjoyed this episode, actually I’m going to start doing a fun thing. Take a snapshot of the screen of this, and go to your instagram and post it, and then tag #marketingsecrets, and let’s get a tag started with marketing secrets, and everytime you listen to an episode of marketing secrets that you like, take a snapshot and go to either FAcebook or Instagram or both, and then post the picture so they see what episode you’re on and say, “Loved this episode #marketingsecrets” and let’s some, let’s get people doing that thing, it’ll be fun. So that’s how I’ll know if you guys do it. So do that and tag me in it too and I’ll start seeing you guys tagging. And then my favorite people are the ones who tag me with cool stuff. So you will become one of my favorite people. So how about that, it sounds like fun right? Alright, cool. Thanks everybody, have a great night, and we’ll talk to you guys tomorrow.

Boom! What's going on everyone. This is Steve Larsen and this is Sales Funnel Radio. And today you're going to hear my interview with the one and only, Mr. Russell Brunson.   Now, I've been wanting to get him on the podcast for quite some time, but I wanted to do it when I could actually promote something that he was interested in as well.   Russell is the guy that originally started teaching me offer creation, and I wanted to make sure that there was as an offer for him, but also for you guys.   What you're going to hear in this episode is behind the scenes of why he's come up with his latest book.   A lot of you probably don't even know that he has a new book?   It's not Traffic Secrets, it's not Expert Secrets, it's not Dot Com Secrets, it's another book.   It's literally 550 pages, and he had 30 gurus come in and contribute to this book.   You guys are going to hear why he set it up, where he got the inspiration from  for it. Why he rehashed the idea, and why he's gonna actually produce it for everyone now. This is really awesome.   This is obviously my favorite interview I've ever done for obvious reasons. He is my friend. He is my mentor. I look up to him like crazy, and love hanging out with him. Anyway, I am very honored, very thrilled.   Russell and I are just going to shoot the breeze for little while, and then we’re gonna dive deep into some reasons why people are NOT successful as funnel builders. We see these reasons all the time, and luckily we talk about them a lot in this episode.   You guys are going to learn from the CEO of ClickFunnels himself about what makes a funnel builder successful, and what makes them destined to not be.   Anyways, I hope you guys enjoy this. Let's cut to the intro and we'll get straight on to the interview.   Guys, thanks so much and if you enjoy this, please go thank Russell.   THE RUSSELL BRUNSON INTERVIEW:   Stephen Larsen:     What's up, guys? Hey, I am excited. You guys obviously see the video right here, and you see who I have on. I'm very, very excited about it, though.   I am, uh ... Frankly, I've had a hard time coming up with words to describe how I feel about this interview. I've been wanting to do this for a very, very long time, and, um, obviously ... It's Russell Brunson. He's the man. He's the CEO of Click Funnels obviously.   He has gone from icon of mine, to boss, to mentor, to friend, and I'd say brother now, and, uh, love him like crazy.   (Turns to Russell) Just really thank you for taking the time to be on here. So, obviously, just welcome to the show. Thanks for being on Sales Funnel Radio.   Russell Brunson:    Yeah, man. This is an honor. I was hoping you were gonna ask me eventually. I'm like, “Gosh, this is only funnel show I've never been on!" Anyway, I'm just kidding. I'm super excited and proud of you man.   It's funny 'cause I think the event that we first met at was where I was like, "Everybody's needs to be publishing! Everyone needs to do a podcast.”   And you were like, "NO!" And then you went and did what most people don't do. You did the thing that you knew you needed to do but didn't want to do. You just did it, and now it's been like …Yeah, that's such a good lesson there for everyone.   But that was the first day we met, it was probably the day or the day after that.   Stephen Larsen:     Yeah.   Russell Brunson:    And now look ...Fast forward two or three years later... it's amazing what you've accomplished, and where you've come. It's awesome.   Stephen Larsen:     I appreciate that thank you.  A week later I was sitting next to you, working there, and I was like, "I don't want to publish. I'm not going to publish." And you're, like ... taking your phone, "What's up everyone? It's Russell Brunson." And, you know, then you're on your podcast, "What's up? I'm Russell Brunson." On your blog, "What's up? It's Russell Brunson."   And I was like, "There's something to this." And I tried ... I don't think I am ... Hopefully I am, but I am trying to be your best student. I really appreciate it.   Hey, I just ... I wanted to ask a few questions. It really means a lot that you're here ... You're changing the world. You're changing people's lives. You changed my life; my family, my immediate family. And now my extended family are all soaking up your stuff.   We have our own little groups. They're like, "This guy's amazing. Who is he?" I was like, "I know. I told you I wasn't crazy." You know? Like, "Listen to him! He's awesome!"   Anyway, ClickFunnels has grown. When I first got there it was at like fifteen thousand members, and I left when it was about sixty-five-ish.   It's been interesting to watch how the audience has grown. Both in terms of being funnel builders and marketing skills.   What do you say for the audience as a whole, the ClickFunnels' audience? Because, guys, if you're listening to me and you don't know about Russell and ClickFunnels ... I think you're a liar.   Every episode I talk about Russell and ClickFunnels ...   What would you say is like the recurring holes that people keep missing? What would make them successful if they just did that one thing?   Russell Brunson:    Yeah, ... it's funny, 'cause ... And I almost feel like this has been part of my mission, 'cause I remember when I got started ... It's almost 15 years now ...     I started learning this stuff. And I'm reading these books from these dudes who are all dead now, and I'm like, "What? What?" Like, “Freaking, right?”   I'm learning all this stuff, and I'm like, "This is the most amazing thing ever." And I’d go to all these conferences and these events. I show up and everyone's got a suit and tie, and they're all business-y and they're like boring as can be.   People are on stage talking about direct mail ... These things that are super exciting, and they talk about it. But they're so boring. Everyone's so boring. But I was excited by it.   So I'm listening to these boring people thinking, "Why is nobody freaking out here? This is so exciting." Like I can see the vision of it. And it was weird.                     So, I had to go to all these events, and study from all these people that ... They were just like more traditional business people that didn't realize what they had.   I was learning it, and spitting it back out trying to like share it with everybody. And it's funny, if you read my books, and obviously you They're not like, "Here's the philosophy of Russell.” ...   It's like, “Okay, I learned a bunch of a lot of people. Let me show you. I learned this from this guy, and this guy,” and like I'm telling everybody all this stuff.                     I feel like my job is just to make marketing exciting, because it is. Like it’s the most exciting topic on planet Earth. But when I came into this game it wasn't. The energy wasn't there. The excitement wasn't there.   And I think the biggest gap that people are missing is that they don't understand that the key to success is not in, "What's my product? I'm selling an iPhone. Or I'm selling Rhino Rush."  They think, “This is the key to business," and it's not. The product has nothing to do anything.   The only thing that matters is having a deep obsession with the marketing of the thing.   The people that are successful are the ones who become obsessed with the marketing - that's it. It's not  becoming that's the best product, da da da and all those kind of things. It’s those who actually fall in love with what we're talking about. Like what me and you geek out on all the time.   Like that's ... That's the biggest thing.                     I told you the story earlier today, but I was talking to Garrett White and he was telling me ... He's like, "Yeah, I had my mom sign up for ClickFunnels account.”   Because Garrett obviously, you know, he's 2 Comma Club and 2 Comma Club X. His wife hit 2 Comma Club - they're doing it. So, people in his family are, like, "What are you doing?"   So, he said his mom ... She created a ClickFunnels account, and she used it for a couple days. And she messaged like, "ClickFunnels is hard." He's like, "Mom, you're wrong. It's not hard. You're just stupid."   Stephen Larsen:     (laughing)   Russell Brunson:    I was like,"You told your mom, that?" He was like, "Yeah, she's dumb. She doesn't know it, but she's dumb.” She's looking at from like, “How do I use this software platform?” And not understanding that it's the marketing.   ClickFunnels is just the thing that you put pages ... Like, it's not that complicated, but it’s the obsession with the marketing that makes the engine run, right?  It's coming back the core fundamentals.   You are and I are working on a secret project and nobody knows about yet...   Stephen Larsen:     (laughing)   Russell Brunson:    But a hint of it is,  ... It's this challenge where the goal is to take the fundamentals of direct response marketing and make it exciting and fun - and then pound it in people's heads over, and over, and over, and over again.   Because mastering the fundamentals will do more for you than learning how to use ClickFunnels.   Master the fundamentals; understand hooks, story, offer, epiphany bridge - all these things that we keep talking about - and try to make exciting for everybody. You master those, everything else becomes super easy. It's not difficult on the backside.   It's those core fundamentals of direct response marketing that people don't understand. If we can make that exciting, and light it up for people, then everything else becomes really, really easy. Right?   And when you get fundamentals, then okay, go slap some pages together and sell stuff. But that's what people are missing... The geeking out on the marketing part of it. 'Cause when you understand that...   I can plug any business into this now, it's not difficult.   Stephen Larsen:     Yeah. You know, it's so funny, because I was like ... Someone's like, "Well, how do I make the page look? How 'bout this?" "It's not about the page!" ClickFunnels facilitates the page, but you're missing the whole point!   Anyway, you touched on something that I want, I've always wanted to ask you.   Russell Brunson:    Mm-hmm   Stephen Larsen:     Because this was like, uh ... I don't know how else to describe it, man. When I was first learning this stuff, right? And I'm laying there with my M16, and I'm reading "Dot Com Secrets."   I'm laying there, and I'm like, "This is amazing!" And I would l hide whenever someone would come around. 'Cause ... it was a training environment. I was, "This is ridiculous." And I wouldn't shut up about it, and I was like, "Oh my gosh, like, I've been looking and I finally feel like I'm finding the answers for why stuff has or has not worked.”   You just did a podcast episode about this; it was lonely. It was crazy lonely. And when I finally got to your Funnel Hacking live 2016, and I met you, and I met all these people.   It was the first time I totally felt like comfortable, you know, at home. How'd you deal with that before there was a Funnel Hacking live event for you to go to?   Russell Brunson:    (laughing) It's hard ... um ... I made a lot of bad decisions because of that feeling. I hired a lot of people who were friends who asked me a question about what I was doing. Like, "You care? ... um ... Do you want a job?"   Stephen Larsen:     Yeah, “You care?”   Russell Brunson:    Sure, and I hired everybody I knew. But that was a really bad decision. I've learned since then.   No, but I, I, totally get that I understand. It is super lonely - especially the beginning, right?   Stephen Larsen:     Yeah.   Russell Brunson:    If you have success it's easier to get in the groups and connect with people. But initially, it's like, nobody cares, and nobody believes in you. The people you love the most don't believe. That's the hardest thing I think. It's just...   Stephen Larsen:     Yeah.   Russell Brunson:    Man! Like, they believe in you, but they don't believe so much in the thing you’re doing, right?   Stephen Larsen:     Right.   Russell Brunson:    And you're trying convince them, "No, this is the thing." And they're like, "Are you sure? Because I'd love you to get a job, or I'd love for you to go to school." Or, you know, whatever the thing is. But it's, it's definitely it was lonely and painful.   I would go to these marketing events, back in the day, and try to connect to people, and I found friends there.   Stephen Larsen:     Yeah.   Russell Brunson:    But yeah, it was different because for most people it was their business, right? Like, "We're direct response marketers."   It's kind of like ...   There's another event that happened shortly after ours, I won't say the name of it, but there's two different letters that talk about what it is, right?   It's a great event, but the people that they attract the event are like the people in the company who do the traffic, they do the conversion and these things. That's their day job, and they go there in suits and ties and they're working on these things.   The people like us, who were like, "I am so tired and so annoyed that to go to bed, because I'm so excited about this thing, and it wasn't the fact, like, everything's fuzzy and I can't see the screen, I would just keep going. But I can't." Right?   The people who are obsessed like us - it took me a long time ... In fact, it was hard to find those kind of people.   I found pockets of them every once in a while, and I started become friends with them. That was my first kind of peer group. But it wasn't a lot of it.   As we launched ClickFunnels four years ago, we we're kind of creating this atmosphere ...  and I was like, “I want one of those to be a young hip exciting, fun thing where it's, like, we can, we can do that, right?” And the cool thing about ClickFunnels is the fact that we can ...   Like, before it was hard, 'cause like I'd geek out on something and I'd get the programmers, and then they'd be like, "Okay, I'll see you in a couple days." And you're like, "Arrgh !What do I do now?"   Stephen Larsen:     (laughing)   Russell Brunson:    Well, now we can go in there and affect change, and it feels so good to be the one that like, “Oh, I’m going to put a logo there. Oh, I just moved it. Oh, it's back.” You know?   Stephen Larsen:     Yeah.   Russell Brunson:    You can actually do that now.  But to start with, it was lonely for me, and so like I said ... I think part of the reason why the company was built the way it was, was because I was trying to build a platform for me and people I knew who were like me.   People who were, like, "I need to connect. I need to plug into other people, because, um" ... I don't know, there's something about 'em.” And you can sit down and have a similar language pattern to other people, and...   Stephen Larsen:     Yeah.   Russell Brunson:    Talk, and they get it instantly. It's just like, “Yeah!”   I remember the first time I met a couple people that were doing what I was doing, and I ... I remember telling my wife that I'm like, like...   Stephen Larsen:     “I found people.” (laughing)   Russell Brunson:    “I said stuff, and they were excited about it, too. Like, this is the coolest thing in the world,” you know?   Stephen Larsen:     “I'm not alone.”   What I love so much is that you have the Facebook group for ClickFunnels open. So, it's this safe haven for people who don't really know what it is yet, but like frankly need a home. And I love that.   So ... I asked, “What are the holes that these funnel builders often don't see?”   One of the biggest holes, obviously, you said “learning marketing.” How can somebody shortcut the learning of marketing? Cause it’s not like it’s a small topic. I certainly didn't learn it my “marketing degree.” (laughing) You know! It's not easy info to find.   Russell Brunson:    Yeah. Well, I think about how I learned marketing. Like, there's more stuff nowadays, right?   We're publishing and other people are publishing. When I got started, there wasn't podcasts, there wasn't Facebook lives. ... Sorry, I just lost my train of thought. Somebody texted me right when we were talking.   Stephen Larsen:     (laughing) It's good.   Russell Brunson:    My phone is turned over. So ... Sorry, my train of thought, I totally just lost it.   Stephen Larsen:     That's okay. Like, short-coding marketing. Like, how do I condense that?   Russell Brunson:    I apologize.   There weren't a lot of things you could learn it from initially. So the way I learned it is I picked four or five people I knew were doing good stuff. I was watching 'em. So, I would go and I would start just watching what they were doing. Like, intimately watching, right?   Stephen Larsen:     Yeah.   Russell Brunson:    I think that's what most people miss ... They go and they see the email, and they go, "Oh!" They go and they buy the thing. They buy the course. They're going to the course. Then all the sudden it's just like, “You missed it.”   Like, did you even notice:   Did you watch all the emails that came out prior to that? Did you watch the other people? Did you watch how they contacted JV partners? Did you watch how the Facebook ads started showing up? Did you notice, "Wow. Why is there an ad? Why is he talking about this thing where there's no, there's no call to action? Why would he do that?” Four or five of these different videos that came out and had nothing to do with anything. Then you see this thing, and there's some momentum, and stuff happens. Then people buy it. Then after they buy it, did you notice the second email sequence were they sold the secondary thing."Oh my gosh, like, nobody even saw it." They did the launch, but the money came from the secondary internal launch that happened to the existing buyers.   For me, it's like... I bought everything, but I rarely consumed the products. I was just buying to see the stuff. And I think you're similar-   Stephen Larsen:     Yeah. (laughing) I buy too much crap, man. I don't even go through half of it.   Russell Brunson:    It was probably like a month after you left as an employee, and you were in your home I was watching ... (Before your Instagram, though)...   Maybe it was Facebook live or something, you were like, "Oh my gosh, you guys! I just went through, like, every webinar that Russell's ever done. Check this out. Check this out."   You have on the floor.... It was like all the registration pages, then all the emails printed out. You were like, "Every time ... Email number one he talks about this. Then, email number two always goes to this. And email number three ..." And you're just, like,” find the patterns,” and like seeing all the things. And you're like “I downloaded the webinar. I listened to it, like, thirty times. I've got all your webinars. I’ve listened back-to-back-to-back  just to listen to your pitch over and over again."   And it makes me laugh, 'cause I guarantee you probably ... (I mean you probably did, but ... ) You didn't have to go through the course. I mean the value was going through the process of the course   Stephen Larsen:     Yeah! Stephen Larsen:     Yeah, that's the funnel itself!   Russell Brunson:    I got a certified letter from somebody today, who, uh ... It must have been somebody old, because they were asking for a refund for, like, a thirty dollar product. And so they sent me a certified letter, because that was easier than contacting customer support. But, as I'm reading this thing, I was laughing, because they missed it.   Stephen Larsen:     Yeah.   Russell Brunson They came to my thing to buy a book to teach to them marketing, and then they're asking for a refund for this free book. And they missed the whole point of the exercise.   It blows my mind when people come and they want to learn funnels from me, and I'm like, "Oh, go get my book." And, then they're like, "What part of Amazon?" 'Cause they don't wanna get stuck in a funnel. I’m like, “IDIOT!”   Stephen Larsen:     Yeah, like, “You idiot! What are you doing?”   Russell Brunson:    You'll learn more from buying. Buy slowly. Take screenshots like I do, like you do.   That’s the fastest way to learn marketing - to observe it, to watch it, and to respect it. Don't be annoyed, like, "Oh, they sent out three emails this week." Like, “Why they'd send out three emails this week?”   Stephen Larsen:     Yeah, what'd say?   Russell Brunson:       What is the purpose? What was the strategy? What were they doing? Did it work? Did it not work? Did I open it? Did I not open it? What was feeling I felt I read this email? What was the feeling? Am I paying attention to that?   Because that's how I figured a lot of this stuff ... I was just paying attention to what people were doing, and, like, what affected me and what didn't.   There's a couple marketers who I think write really good emails. Every time I'm, like, doing an email, I'll go back old email account from like the 1990s, right, or whatever it was.   Stephen Larsen: Yeah.   Russell Brunson:    Whatever, the old email address I have. But I was subscribed to everybody back then. And, I'll go in there ...     A lot of them aren't even still around, but I searched for their names, and, like, I'll see all the emails from that person.   I just read the subject lines, and I look at which ones were clicked, back in the day. I didn't click on all of them, but I clicked on some of them. You can see which ones have been opened and not opened in Gmail.   And I was like, “Okay, why did I click on that one? Why'd I click on that one? There's something that caused me to click on it, and the other ones didn't for some reasons. What was the reason?”   Go back to your old email, and just scan through, scroll through like 8000 pages in Gmail look at which ones you clicked, and then ask yourself, "Why did I click on that?"  Those are the things that help you to learn marketing.   Stephen Larsen:   I did that to yours the other day. I went in and searched ... I do that many, many times. "Russell Brunson." It shows me all your emails. I just start reading through them. I was, like, “That was awesome. Oh, my gosh. This is crazy cool. Like, that's super cool.”   Russell Brunson:    (laughing)   Stephen Larsen:     So, I wanted to ask... You got you got your book, “30 Days,” right? And, I'm super excited about it. Having marketers come in and teach what it is they actually did, and, and watching you selling the thing. Like, it’s such an awesome education.   Everyone, I want you to know right now, I'm not bagging against education or whatever, but it is better than my marketing degree - and I got a 3.8 baby, all right?   I did really, really well, and I don't use any of it. Right? None of it. Everything’s from Russell,EVERYTHING.   I got in fights over what Russell was saying with some of my marketing professors. Right? Because I knew what he was saying was real and true.   I know the story, but just for people listening, where'd you get the idea for the 30 day book?   Russell Brunson:    Oh yeah ... I think have it right here in front of me. I may or may not? Let me check.   Stephen Larsen:     Oh is it…?   Russell Brunson:    It's somewhere ... Anyway, uh ...   Melanie (Russell’s Assistant):     Hey, is it …?   Russell Brunson:    Well, I'll tell the story even if I can't find it.   Back in the day, when I first got started this game, and I was looking for how to get started online? I was in college. I was at Boise State, and this kid came out with something, and I can say his name, because ... So-   Stephen Larsen:     (laughing)   Russell Brunson:    Do you want the full story, or the part story? The full story's really good.   Stephen Larsen:   What’s gonna sell the book?   Russell Brunson:    I'll tell you the whole thing.   So, what happened. So, this guy named Joe Kumar. He's an 18-year-old kid, and he had this idea. It was called, back in the day, "30 Days to Internet Marketing Success." So, this is not a unique idea to me.   In fact, I hope that some of you guys clone this idea in whatever market you’re in because it's brilliant. Like, don't do my markets, because I will crush you.   Stephen Larsen:     (laughing)   Russell Brunson:    But, like, any other market, like, "30 Days to Dental Success." You should do that if you’re a dentist guru, right? "30 Days to Weight Loss Success," or like or, "30, like, whatever.” It's the model, right? But he did this thing, and he emailed a whole bunch of these “big name gurus” the times. He's like:   "Hey, if you were to lose everything, lose your email list, your customers, your ... your name, your following, and all you had left was internet access and your marketing know how, and you had bill collectors on the phone trying to call you, you have 30 days to get back on top what would you do?"   And he got, like, I think he had sixty people who each wrote a chapter. Like, "Day one: I'd do this. Day two, day three, day four." Like a whole 30 day plan.   When I saw that. sitting in my Boise State computer lab, I was like, "Oh, my gosh. Like,, this, this is the key." And I'd been ... I'd been trying a year, year-and-a-half to figure stuff out.   Stephen Larsen:     Right.   Russell Brunson:    And, uh.   Stephen Larsen:     What were you building at that time? What business were you on?   Russell Brunson:    I don't think I even knew. I was ... Yeah, I didn't have anything yet. I was ... I was trying to stuff, but I didn't have anything back then. Maybe a couple affiliate things?   Stephen Larsen:     You're saying that it took you a year-and-a-half, and you still hadn't figured it out yet? What?!!?   Russell Brunson:    We didn’t have ClickFunnels back then ;-)   Stephen Larsen:     (laughing)   Russell Brunson:    Yeah, so, I remember reading the sales letter 10x, and I was like, "I have to buy it." It was a $97 ebook. I'm like, "Urrgh."   Stephen Larsen:     Right.   Russell Brunson:    "Hundred bucks for an ebook!" But I was like, "I have to have this." And so, I bought it.   My wife and I were celebrating one year anniversary, and my parents, because I didn't have money at the time, invited us to go to Hawaii with them. And so I was like, “Cool.” So, I was going to Hawaii.   So, I printed them out. It would have been like 60 of these things. It would have been, like, six, seven hundred pages.   So, instead I printed out eight to a page. And I had them spiral bound, (and that's what I was looking for. You know, I had it here somewhere, but anyway.)   Stephen Larsen:     Oh, yeah. I've seen that. That's right. Yeah, yeah, yeah. Okay.   Russell Brunson:    Eight pages to a page, but it's two of these spiral-bound manuals.   And so I got on the plan, and from Boise all the way to Hawaii, I'm reading each of these little mini pages. And, I'm like, "What?"   When I read the first one, and it's this person's 30 day plan of how they'd get back on top. And was like, "Oh my gosh, that's brilliant." Then onto the next person's, then the next person's ...   And everybody's was different, right, but the core concepts of all of them were the same.   They all had their own little angle, and their twist, but what it all came down to was:   "I would create something amazing. I'd then send the sales letter to sell that amazing thing, and I would drive traffic to the sales letter."   I was like, "Oh, my gosh." I haven't had any success yet, because I don't:   Have a product. Have a sales letter. Driving Traffic. I'm like, “That's all this businesses is, like, three things.” And I was, like, I need to:   Create a product. Create a sales letter.   Sell the product. Drive traffic.     I saw the pattern after seeing it over, and over, and over, and over, and over ...   And everybody had a different traffic strategy, and everybody had a different strategy on how to create the product, how they would sell it ... Some were teleseminars. Some were, you know, pre webinars.   Everyone had their own different mechanisms to do it. But, when I saw the pattern 60 times in a row I was, like, "I know what to do now." And then I went back, and after that's when I created my ... my first product which is Zip Brander. It's a software product.   Stephen Larsen:     Oh, that's when Zip Brander came up? Really?   Russell Brunson:    Yes! The Brander   Stephen Larsen:     I was gonna ask you what happened after this. Okay, okay.   Russell Brunson:    Yeah, so I had the product created, and then I wrote a sales letter, and then I drove traffic, and that was it. That book was the thing that gave me the initial, like, the turn of, like, "I get it."   So, that was twelve years ago.   Fast-forward, like, three months later: Joe Kumar decided to sell, um ... Basically, for $500 you got the rights to his book, and you can sell it as many times as you want. I was like, "What?"   I literally had no $500. I went out and I earned the money, bought the rights from him.   He was only to sell to ten people, and I was like, "This is my future. It's gonna be me." So, I bought the rights from him.   Stephen Larsen:     Yeah.   Russell Brunson:    For 500 bucks. Me, and he said, “Ten people.” But he ended up selling to probably over 1000 people, and it was a big deal. Everyone's like...   Stephen Larsen:     THAT MARKETER.   Russell Brunson:    Yeah, it was a big deal, and he got in trouble, and ... Anyway, he ended up fleeing his country, and the feds came trying to arrest him, and and he disappeared.   The last email he sent to his list, crazy enough, was, “You all read everybody else's plans, if you want my 30 day plan, scan your passport, and your something and fax it to me, and ..."   And we're like, "What?” Because he was fleeing the government. Anyways, crazy story, crazy, and he disappeared off the face of the earth.   Now fast-forward, 13, 14 years later:   My whole goal, right now, (and I did a podcast about this) ... The only thing I, like, my whole focus everyday is, "How do I simplify this process, so that more people can be successful? How do I simplify the process? How do I simplify the process?"   All your best ideas will come from you trying to figure out simplify the process for your customers, right?   So, I'm thinking through, and then I was, like, "What was the thing that got me to have success?" And all the sudden I was, like, "Dude, it was the 30 day plans." I was, like, "We should do the same thing." And 30days.com, I went and bought the domain name.   Then I was like, "Let's go out to people we know in our community who've done this, and have them each contributor chapter." And we did that.   Now have a 550 page physical book that has everyone's 30 plans. It's insanely cool. It's exciting! And you are one of the plans in there - which I'm excited for everyone to see!   Stephen Larsen:     Oh, man. It's so good! If I say so, myself.   Russell Brunson:    That's the backstory on how 30 Days came about.   Stephen Larsen:     I appreciate that. I remember when you had the idea for it.   It came as all great ideas do come to you. We're all sitting there, we're working. Then you go, "Dude!" ...   Russell Brunson:    Woo!   Stephen Larsen:     ….And everyone stands up and runs to the whiteboard (laughing) barefoot. And I was like, "That's crazy."   I want you to know I was watching what you were doing, and I took a page from that lesson. And that's literally I how I created Affiliate Outrage.   I went and I crowd created it after watching you do that. And it works everybody, so you know. It's like crazy easy to crowd create great products that are super valuable.   Um ... Well, hey, thanks so much for your time, man. I know that you're super busy.  I want to keep geeking out, but I think Melanie's gonna yell at me. Sorry, Melanie, Bruno. I think I'm going over.   Russell:              She said, "You got one more question, if you want it."   Stephen Larsen:     Oh, cool. (laughing) Hey, so after ...   I wanted to ask…   So you go through, and your reading all these plans, right? And I'm hoping this is what my audience does, and that's why I wanted to ask you about this.  I hope everyone goes and gets it...   If someone's reading through all these plans ... There's obviously a lot of stuff, you know?   This is not a small book, but ... I mean, they're literally being handed the keys to the kingdom to go crush this. What would you suggest somebody does as they're reading this?   Should they follow one person's plan? Should they literally do it in 30 days?   You know what I mean? How should they proceed after that?   Russell Brunson: Yeah, everyone learns differently.   Stephen Larsen:     Sure.   Russell Brunson:    What gets a lot of entrepreneurs stuck, and um ... I could share names that you, personally, (but I won't on a podcast)... of people that come through our world that have struggled is, like ...   They try to follow things to a "T."  Everything is like, “Uhhh? Uhhh?” And then someone says something, and they're like, " Uhhh? But how do I implement that to my thing?" They get so stuck on trying to figure things out, or try doing everything that they never get anything done.   I think the best thing for them to do is to get the book and try to read through it. No ... I mean, it might be hard to read through it all. I mean, it's literally a 550 page book. It's like ... It's insanely cool.   So pick the people that resonate with you. Some are talking about eCommerce. Some are internet and networking. Just find the ones that resonate with you. Read five, ten, fifteen of them. Read 'em through, and just get the flow. Because like it was for me, it was  basically seeing the pattern of, like, "Oh, I understand it."   So, after you get that, then just come back and say, "Okay, now I gotta figure out for my business ... And I can't do what everybody did-"   Stephen Larsen:     Right.   Russell Brunson:    So find out from all people, which one resonates best with me.   What I'm really good at doing is; I learned a lot of stuff from a lot of places, but a lot of things when they come to me, I'm not like, "Okay, how do I implement everything?" Because if you do that, like, you get overwhelmed, nothing will happen. Just be like, “Oh, that's awesome, but I'm not ready for that yet. So, let me store it right here.”   If you know you don't have a product yet, you should just be consuming everything on how to create a product, and then do that.   Like “Cool! Storing it, storing it, storing it, storing it ... This is what I need now. Okay, now I'm ready for the next phase. Okay, I'm gonna grab these things.”   So when you get to the part where you're ready for traffic, go back and remember people's 30 days plan, like, “Okay Garrett talked about this, and Stephen talked about this ... Now I'm ready to start doing traffic,” and you start taking all those things off the shelf.   School teaches you to memorize everything and regurgitate it.   Stephen Larsen:     Urrrrgh.   Russell Brunson:    I don't think that’s the right method. Right? The method for entrepreneurs is to take all this information and understand, like, “Where does it fit in the picture? And cool. Well, I'm at this phase right now. So, I'm going to just place these here, and leave them there, and then we'll come back to them. But I gotta focus everything on the next the next piece of this puzzle, right? The next step. I think that's the biggest thing.   We have people in the 2 Comma Club Coaching, right now, who were trying to figure out Facebook ads, and they haven't figured out a product yet.   Stephen Larsen:     I know! Right? It doesn't make sense!   Russell Brunson:    You don't have an offer! You don't need to master ads yet. Master your offer first!   Stephen Larsen:     Yeah.   Russell Brunson:    And I guess what people miss is just they're trying to learn it all at once.   Just don't try to learn it all at once. That's not going to serve you at all.   Stephen Larsen:     I still do not drive ads. I don't want to learn that. (laughing)   Russell Brunson:    Exactly.   Stephen Larsen:     Okay, that makes total sense.  So, you gonna do a deep dive with it. Go in and just figure out what you want, and table the rest of it. Totally makes sense.   Russell Brunson:    And then…. Can I ruin this for everybody?   Stephen Larsen:     Ruin it!   Russell Brunson:    Our surprise?   Stephen Larsen:     Do it!   Russell Brunson:    So, this is the surprise:   Stephen and I have been in the laboratory, working behind the scenes. So, what we're gonna be doing is, um ...   Well, you guys will see the funnel. Stephen hasn't seen the whole funnel. He's seen a little glimpse of it, but ... What he has coming ...   You'll actually be able to get everybody's 30 day plans initially for free. So, it's free. FREE. Like, just, you're going to go and you're going to get 'em, and I'm gonna be pumped for you, because you're going to have them ... I want to make the barrier entry, like, “You just show up and we'll give you the stuff.”   Stephen Larsen:     Yeah.   Russell Brunson:    But then, the physical book, the 550 page physical book.  We're also gonna ship that you for free in exchange for you joining a challenge.   We're going to be doing a 30 Day Challenge, where Stephen and I will be tag teaming “the crap kicking out of you,” to make sure you actually implement the 30 days.   So, I would say is go through this thing. Geek out. Listen to everybody's thing and then sign up. It's a hundred bucks. Which is like the cheapest thing on planet earth.   Stephen Larsen:     Yeah.   Russell Brunson:    Literally a hundred bucks is not going to me. Whoever referred you to the thing gets a hundred bucks.   So, I make zero dollars and zero cents from you being part of this challenge.   The only thing it does is it gets me the ability to yell at you and Stephen yell you, to make sure you're successful and teach you the fundamentals and pound them through your mind.   So, that way you can actually implement your own 30 day plan.   So, I would say go to this ... Go to the virtual summit. Geek out. Listen to everything. Consume it all. Do your big immersion, and then our live thing will be starting 30 days later, and then just get prepared.   Show that up to that 30 day thing, with, like, all these ideas in your head, and we're gonna be going step one, step two, step three, and counting the fundamentals. And after 30 days of that process you will have everything in place for your funnel. So, it's gonna be amazing.   Stephen Larsen:     Oh, my gosh! And don't get sensitive people when I tell you that you're wrong. (laughing) Just be teachable. Be coachable.   Russell Brunson:    I always joke that I'm kind of the coach that has a carrot in front of you, like, "Come over here, guys. It's awesome. Come over here." And you're the coach, from behind, with the stick, like, whacking them, like, "Come on!"   Stephen Larsen:     "Go! What do you want in life?" (laughing)   Russell Brunson:    So, you got someone pushing you and someone pulling. It's amazing! I think the combo of us tag teaming people is going to be exciting.   I'm just pumped, because it's gonna give people the accountability I think they need sometimes to move through things, and just get something out there and done.   Stephen Larsen:     Yeah.   Russell Brunson:    You can learn the whole process once. And after you learn it once it's easy to do it over, and over, and over again.   Stephen Larsen:     Totally! Same process. Which is the fun magic of it.   Hey, there's a, there's a quote I've got on my wall, reminds me of you like crazy,  it's by Ray Kurzweil ...   Just so everyone knows, I have an actual wall where I put quotes. I used to do it growing up.  It’s my actual wall ... and not like a Facebook wall … On that wall, I have written:   "The purposeful destruction of information is the essence of intelligent work."   And man, your superpower is just that. It is ridiculous!   It's taking in all this stuff, and just spewing it out in this way where it's like, "Oh." Like, guru coming off the mountain with the two tablets, "Here they are." You know, like, "Wow! That's it! That's it! That's what I need."   I really appreciate what you're doing, man. Changing the world! I'd do anything for you. Love ya, and uh, thanks so much for taking the time.   Russell Brunson:    No worries, man. Super proud of you. I love what you're doing. You have a huge impact on people's lives. And the impact's gonna keep growing ... Anyway, I appreciate you. You're amazing. And your audience is lucky to have you all the time. So hope they all know that.   Stephen Larsen:     Thanks man. Appreciate it.   Boom! Keep Crushing It!   How would you go from ZERO To Hero In 30 Days with nothing more than a ClickFunnels account and the knowledge you currently have?   Find out how I would do it at 30days.com/stephen  

Ep # 72 Show Notes

In this week's Podcast episode, I talk about some recent questions from the community in regards to how to actually SUCCEED online. One specific question was from the Private Facebook Mastermind Group and two related questions were received via email, all centering about how to build a successful online business. Be sure to listen in ... Read more The post Secrets to Internet Marketing Success appeared first on Niche Site Tools.

The latest episode of LBLS signifies what living The List Building Lifestyle is all about. My guest, Alex Zubarev, is the first ever Russian marketer who broke a $1,000,000.00 in commissions with Empower Network. Finally, you're going to discover the practical details of how my Russian friend went from dead-broke doing hotel meetings to living the List Building Lifestyle in spite of less-than-perfect communication skills, living on below-minimum-wage income in New York and having computer skills of a trained chimp.

The latest episode of LBLS signifies what living The List Building Lifestyle is all about. My guest, Alex Zubarev, is the first ever Russian marketer who broke a $1,000,000.00 in commissions with Empower Network. Finally, you're going to discover the practical details of how my Russian friend went from dead-broke doing hotel meetings to living the List Building Lifestyle in spite of less-than-perfect communication skills, living on below-minimum-wage income in New York and having computer skills of a trained chimp.

For those of you who own a business, it’s tough to get noticed in the vast ocean we call the internet. Former professional concert pianist turn internet marketing guru, Paul Tobey, will teach you the benefits of pay-per-click advertising, Google Adwords VS. Facebook Ads, why sending online traffic to your Home page of your website is a bad idea, the 7 steps to successful customer lifescyle marketing, why context trumps content marketing and why becoming a learn-it-all is the foundation for your success.

http://deartellman.com Keegan wants to know a few things. First he wants to know how to tell the scamers from the legit marketers, Secondly, he wants to know how he can be sure that the systems I teach are not too hard for him to learn. Honestly, the proof is in the pudding, and the best way he could learn is by implementing what I teach. I could have told him that outright I suppose, but I was feeling the need to deliver a little Tough Love. http://deartellman.com -Tellman Knudson, Founder and CEO of Overcome Everything Inc. Wants to answer all of your marketing questions. He's made the mistakes so you don't have to. Tellman built his multi-million dollar marketing business from the ground up from his $50 dollar lap top. He's done all the work and he knows the ins and outs of marketing like very few do. Send your questions about lead generation, permissions email marketing, personality marketing, driving web traffic, list building, email marketing systems and ANYTHING else you need an answer for. Just type your question in the comment box below this video and Tellman will respond to you as quickly as he can... or better yet send in a video question, we like those best and will answer them first. http://deartellman.com

Back in 2007, I did a coaching call with a few clients that I spun into an audio product (with transcipt) called "The Master Blueprint To Internet Marketing Success." On that call, I went in-depth into tools, habits, mindset, and the marketing system that you need to be a true success at online marketing. The tools, tactics, economy, and TECHNOLOGY have all changed drastically since late-2007. So, I'm hosting a 2-hour call where I go over the things covered in the original Master Blueprint, PLUS I'll be adding new tactics, tips and techniques. The call will be recorded but you need to tune in live to clarify point and ask questions. The show transcripts will also be made available later.

Meet Odinn Sorensen. In less than 2 years Odinn built a NICE list, released several of his own successful products, and quit his six-figure job, to go full-time Internet. If you've always dreamed of having your own successful Internet business, and not having to get up every day and trudge to that J O B, then Odinn will share some tips to get you there faster. Odinn, who just turned 39 has a special giveaway where you can grab 274 quality products for free. This is how Odinn