Podcast appearances and mentions of garrett white

In this special episode of The Burn Podcast, YOU get direct access to the Mental Toughness Forum, where some of the most dynamic leaders in business and life share raw stories, unfiltered lessons, and powerful truths about what it really takes to stay relentless when adversity hits.Featuring Ashwin Mohan, Danielle White, Garrett White, Bryce Henson, Shayla Gifford, and Nick Sansone, each speaker reveals how setbacks, pain, and pressure forged their resilience—and how YOU can do the same to build a life of impact and purpose.

LightSpeed VT: https://www.lightspeedvt.com/⁣ Dropping Bombs Podcast: https://www.droppingbombs.com/⁣ ⁣ You're here because you want to win—big. Brad Lea doesn't mess around. In this episode, he sits down with Garrett White to tear into the evolution of men's transformation work, the launch of the Man in the Arena tour, and the brutal truths about relationships, masculinity, sex, fatherhood, and personal power, delivering the unfiltered truth you won't find anywhere else. No fluff, just real talk and actionable steps to crush it in business and life.⁣ ⁣ Garrett's links ⁣ https://wakeupwarrior.com⁣ https://maninthearenatour.com⁣ https://www.instagram.com/garrettjwhite/ ⁣ Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.⁣ ⁣ LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:⁣ https://www.lightspeedvt.com/⁣ ⁣ Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/⁣ ⁣ This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.⁣ Closer School: https://www.closerschool.com/cs

Dr. Dunamis Dee is joined by Dr. Garrett White for a transparent conversation about how a woman's unhealed wounds can deeply impact the heart of a black man. Together, they confront the painful truth that when hurt goes unaddressed in women, it creates cycles of emotional damage that continue across generations. This episode challenges both men and women to dig deeper, ask the hard questions, and acknowledge their own brokenness. Healing can't happen without awareness—and freedom starts when we dare to confront the pain.

In this no-nonsense episode of Jumpstart with Jeff, Dr. Jeff Buske delivers a powerful wake-up call for men leaking power through inconsistent discipline. Recorded post-run on a Saturday, Dr. Buske exposes how skipping morning rituals; especially on weekends; sabotages your ability to lead your family and dental practice with certainty. Sharing personal habits like hydration, Bible study, gym time, and meditation, Dr. Buske shows how daily consistency creates unshakable energy to tackle chaos. He challenges men to stop hitting snooze on their mission and introduces the Pivot Protocol, a one-day intensive to align body, being, balance, and business for driven dentists. Tune in to reclaim your power and dominate.Dr. Buske digs into why consistency isn't just a buzzword; it's the backbone of leadership. He shares raw stories from his dental practice, where chaos is a daily reality, and explains how morning rituals set him up to handle fires with clarity and confidence. From supporting his son post-surgery to crushing a neighborhood garage sale and date night, Dr. Buske proves that power comes from showing up fully, every day. The Pivot Protocol event, co-hosted with mentor Garrett White, offers a practical system to set and hit goals across your life's key domains. This episode is your blueprint to stop leaking power and start leading.Key TakeawaysMorning Rituals Build Power: Daily habits create certainty to lead with impact.Weekends Are Critical: Inconsistent weekends weaken your family and business presence.Discipline Drives Leadership: Consistency breeds confidence to handle chaos.Align Your Life: Sync body, being, balance, and business for measurable results.Take Action: Join the Pivot Protocol to set goals that transform your life.“Hit snooze on your morning, and you're hitting snooze on your dreams. Own every day with power.” - Dr. Jeff BuskeTo connect with Dr. Buske follow the links below - LinkedInInstagramFacebookLimitless Dentist AcademyJoin Dental Syndicate HERE

In this episode of Jumpstart with Jeff, Dr. Jeff Buske, founder of Limitless Dentists, tackles the critical topic of avoiding the victim mindset in dentistry and life. Drawing from his experience coaching male dentists, Dr. Buske explores how many professionals "default into the day," reacting to circumstances rather than proactively shaping their outcomes. He shares his personal story of adapting his non-negotiable morning ritual; eight daily promises he's kept since 2016; to accommodate a 4:30 AM school trip for his son, demonstrating the power of pivoting to maintain control. By flipping his routine, from a 20-minute kettlebell workout to listening to his Bible app en route, Dr. Buske exemplifies how intentional choices can overcome chaos.Dr. Buske introduces his goal-setting system, reverse-engineering annual targets into daily actions, ensuring dentists stay focused and productive. He challenges listeners to identify where they're playing the victim; in health, marriage, parenting, or practice; and take one actionable step to reclaim control. Dr. Buske also announces an upcoming event in Salt Lake City on May 16-17, 2025, co-hosted with his mentor Garrett White, featuring a one-day Pivot Protocol workshop to teach dentists how to set and achieve 12-month goals. Packed with practical strategies, this episode is a wake-up call for dentists ready to stop eating “crumbs off the floor of circumstance” and build a life they're excited to wake up to.Key Takeaways:Non-Negotiable Rituals: Dr. Buske's eight daily promises, maintained since 2016, empower him to lead effectively in practice and family life.Reverse-Engineered Goals: Break annual targets into monthly, weekly, and daily actions to stay on track and achieve results.Time Management Myth: Excuses like “I don't have time” reflect poor prioritization; eliminate distractions like doom-scrolling to focus on what matters.“Success is creating a life you're excited to wake up to. Stop negotiating with yourself and take charge of your story.” - Dr. Jeff BuskeTo connect with Dr. Buske follow the links below - LinkedInInstagramFacebookLimitless Dentist AcademyJoin Dental Syndicate HERE

Before the lights and fame, Andre Berto was mowing lawns to chase his boxing dream. No social media. No big promoter. Just grit. In this episode of Money Mondays, Berto breaks down what it really takes to go from the streets to the spotlight — mentally, physically, and strategically.---Andre Berto is a Haitian-American former professional boxer and two-time welterweight world champion. Known for his explosive speed, power, and resilience in the ring, Berto held the WBC and IBF welterweight titles and fought some of the biggest names in boxing, including Floyd Mayweather Jr., Victor Ortiz, and Shawn Porter. Beyond the ring, he's respected for his work ethic, comeback stories, and raw honesty about the mental and physical grind of the fight game.---Like this episode? Watch more like it

In this powerful episode, we sit down with Garrett White, a transformative figure who's leading a movement of change. We dive into the raw realities of manhood in today's world and tackle the issues many men face: feeling lost, scared, and utterly alone.   Here's what we cover: The Epidemic of Loneliness: Why so many men feel isolated and how to break free.   Vulnerability as a Superpower: Learn why showing your true self is essential for genuine connection and strength.   The Interconnected Life: Discover how problems in one area of your life (career, relationships, health) impact everything else.   Building Unbreakable Strength: Practical insights into fitness, body mechanics, and cultivating the discipline to achieve your goals.   Finding Your Purpose: We discuss how to step into your true calling and create a life of impact. This isn't your typical motivation pep talk. This is a real, raw, and actionable guide to help men reclaim their lives, build meaningful connections, and step into their power. If you're ready to: Overcome loneliness and isolation Build unshakeable confidence Create a life of purpose and impact Find a brotherhood of support Then THIS is the video for you. Important Note: This episode contains discussions about challenging topics, including suicidal ideation. If you are struggling with difficult emotions, please know that help is available. You can connect with people who can support you by calling or texting 988 anytime in the US and Canada. In the UK, you can call 111. These services are free, confidential, and available 24/7. Please reach out.

Kris Krohn welcomes Garrett White, founder of Wake Up Warrior, to unpack their deep history, raw truth, and the foundation of a powerful men's movement. Garrett recounts pivotal moments of transformation, including a breakdown during an ultramarathon and being mentored by Kris during a season of personal collapse. They explore the crushing weight successful men carry in silence and the brotherhood that emerges when men are finally honest about their struggles. This episode is a powerful call to men everywhere: you are not alone, and your truth matters.

Men are more isolated, anxious, and disconnected than ever. In this episode, Garrett White reveals why most men are losing in life—and how the Man in the Arena movement is helping them reclaim purpose, power, and brotherhood... https://maninthearenatour.com/---Garrett J. White is a dynamic entrepreneur, author, and speaker known for his transformative approach to personal and professional development. As the founder of the Wake Up Warrior movement, he empowers men to achieve success in their relationships, health, and finances. Through engaging coaching programs and compelling content, Garett inspires individuals to break through limitations and live with purpose. His no-nonsense attitude and actionable strategies make him a sought-after mentor in the personal growth space.---Like this episode? Watch more like it

Garrett White, is the founder of Wake Up Warrior Movement, author of Warrior Book and BE THE Man, and a pioneer in the men's personal development space. In this episode we unpack the real challenges men face in modern marriage, masculinity, and ownership. Garrett dives into how a lack of sexual connection in marriages often stems from men not showing up powerfully, and the path to healing that starts with radical self-responsibility. We also touch on the dynamics of feminine and masculine energy, the influence of shame, the vision of becoming your highest self, and the importance of attending in-person eventsGarrett's InstagramPurchase tickets to "Man In The Arena Tour"Check out my Online Men's Coaching Community We Are The They and see how it's changing men's lives across the globe!Get my FREE guide with 45 Days of Simple Tips to Become a Better ManPick up my USA Today bestselling book Be One: How to Be a Healthy Man in Toxic TimesJoin the Real Men, Real Conversations Facebook Group

In this powerful episode of The Excellence Project, Eric Worre sits down with Garrett White, founder of the Wake Up Warrior movement that has transformed over 70,000 men's lives. Garrett shares his remarkable journey from mortgage millionaire to financial collapse during the 2008 crash, and how this "Armageddon" became the catalyst for his spiritual awakening. With raw honesty, he reveals how his personal and financial crisis led him to discover the transformative power of radical truth - a principle that would become the foundation of his movement.   TimeStamps [00:01:06] - Early Entrepreneurial Awakening- Garrett describes how reading "Rich Dad, Poor Dad" while playing arena football sparked his journey into entrepreneurship and the mortgage business. [00:04:13] - The 2008 Financial Collapse- The devastating impact of the 2008 mortgage crisis on Garrett's business, finances, and marriage, creating his personal "Armageddon." [00:08:25] - Running to Escape Pain- How Garrett used ultra-running as an escape mechanism during his darkest times, leading to unexpected spiritual insights. [00:13:22] - Crisis as a Teacher- Eric and Garrett discuss how financial crisis exposes character flaws that success often hides, and why difficulty can be our greatest teacher. [00:21:30] - The Pit and Peak Model- Garrett explains his concept of how growth happens through cycles of peaks and pits, and the difference between falling into difficulty by default versus by design. [00:33:45] - Creating from Fear vs. Fire- The profound difference between creating from fear versus creating from abundance, and why many sabotage their success when things are going well. [00:43:49] - The Three Foundations of Warrior- Garrett reveals the three core principles that form the foundation of his Wake Up Warrior movement: truth, awareness, and managing boredom. [00:50:57] - Men's Greatest Struggle- Without hesitation, Garrett identifies what he believes is the number one struggle for men today after working with over 70,000 of them. [00:57:05] - The Journey to Truth- How Garrett uses specific tools to help men identify and own their truth about their bodies, relationships, businesses, and spirituality. [01:12:45] - Spiritual Awakening- Garrett shares his profound spiritual transformation that occurred through a combination of psychedelics, divine experiences, and mentorship. [01:21:11] - True Freedom- The realization that having everything externally means nothing without spiritual alignment, and how surrender became Garrett's pathway to genuine freedom. [01:24:45] - The Man in the Arena Tour- Garrett explains his vision for bringing together various men's movements and leaders for a unified purpose beyond individual kingdoms.   Your Next Steps: Join Eric's Daily Coaching and training at: https://goproinsider.com/   Purchase tickets to Go Pro Xperience 2025: https://gopro2025.com/gpx25   Get more likes and comments with engaging, unique posts written by AI in a click & access the AI version of the #1 Network Marketing expert, Eric Worre: https://nmpro.link/nmproai-pc   Hire Eric- Get best-in-class Network Marketing Advice with Eric Worre: https://nmpro.link/hireeric-pc   For the latest news and insights from the world of Network Marketing visit: https://nmpro.link/yt-subscribe Questions or Comments?  Do you have questions you would like me to answer in future podcasts or comments on the show you'd like to share?  Email me at podcast@networkmarketingpro.com Wake Up Warrior: https://warriorbook.com Man In The Arena Tour: https://maninthearenatour.com  

Marriage struggles hit different when you realize… she wants it, just not with you. In this no-BS conversation, Garrett White and I rip the mask off modern relationships. What do you do when your wife doesn't see you as a man anymore? When she doesn't want you anymore —but still wants it? This is about truth. Rejection. Power. Desire. And why most guys are living in silent hell, pretending everything's fine.

In this episode, we explore into the transformative journey of Garrett J. White, founder of the Wake Up Warrior movement. From his early successes in investment banking and real estate to facing personal and professional collapse during the 2008 financial crisis, Garrett's story is one of resilience and reinvention. He shares how hitting rock bottom led him to develop the "Warrior's Way," a system designed to help men achieve balance across body, being, balance, and business. Join us as we explore Garrett's insights on overcoming adversity, redefining masculinity, and building a life of purpose and authenticity.Timestamps00:00 - Introduction and Garrett's Childhood05:55 - Hearing God's Voice and Leaving Mormonism21:00 - Abuse as a Child37:28 - His Marriage Wake Up Call48:40 - Advice on Getting a Divorce and the Divorce Diet1:03:01 - Garrett's Business Background1:07:30 - Garrett's Wake Up Warrior ProgramResourcesGarrett's InstagramWake Up Warrior ProgramWant to Connect? Reach out to us online!Instagram | 1-on-1 Coaching | YouTube | TikTok | LinkedIn

In this episode of Adversity Kings Podcast, host Tristan Dlabik sits down with entrepreneur Garrett White to dive deep into the world of business, marriage, and personal growth. Garrett shares his journey of entrepreneurship, the challenges he's faced along the way, and how he balances building a successful business with maintaining a strong, healthy marriage. They also explore the importance of setting clear goals in life and the mindset needed to achieve them. If you're looking for real, unfiltered advice on navigating both business and personal life, this episode is for you. Don't forget to like, subscribe, and hit the notification bell for more insightful conversations!

Louie Ruelas' friend and owner of “Warrior Camp”, Garrett White, has been sued by several women for sexual harassment among other things. We break down those claims, discuss the camp, talk about Garrett's other friend Ryan Boyajian from RHOC, the bond between Ryan, Jen Pedantri, Louie and Teresa against Tamra Judge and much more.  Speaking of Teresa, we discuss the first episode of The Villains, Tiffany “New York” Pollard vs. Tre, the rumors that Teresa told Bloggers, here we go again, that she did not win and what to expect the rest of this season knowing RHONJ does not take the crown.  Joel Kim Booster issues an apology to Shannon Beador after slamming her regarding her on set “Love Hotel” behavior, we analyze the authenticity of that apology and discuss why people are slowing starting to turn on this season's RHOC darling, Miss Beador. @behindvelvetrope @davidyontef Learn more about your ad choices. Visit megaphone.fm/adchoices

In this firecracker episode, I'm dishing all the juicy details about how I got my moment this week—yes, honey, I took over Garrett White's training, and you know I had to own that stage!

A single interaction can invite transformational opportunities to your life and business. In this episode of the Million Dollar Relationships podcast, host Kevin Thomspon interviews Jason Hornung about the power of relationships in business. Jason shares how a single Facebook ad and mentorship relationship years ago with Adam Spiel led to opportunities including working with Digital Marketer, Frank Kern, Mike Dillard, and many other industry leaders. He stresses the importance of fully investing in and leveraging mastermind relationships through active participation.   Jason Hornung runs a digital advertising agency that specializes in direct response specifically on the Facebook™ ads platform. They have been able to get some really great results for a lot of really well-known and respected people and companies over the last few years all through the unique approach that Jason developed and continues to refine.     Key Highlights:   [00:01 - 10:37] Introductions & Jason's Passion for Freedom   Jason loves the freedom and flexibility entrepreneurship provides He helps entrepreneurs market their businesses more effectively Jason studies psychology to understand human motivation   [10:38 - 17:17] Jason's Pivotal Relationship With Adam Spiel   Saw a Facebook ad about Adam's coaching program in 2013 and invested despite the high cost By fully engaging in Adam's training, Jason quickly saw great results for his clients Adam funneled him into high-level clients like Digital Marketer as a white-label partner Working with these clients opened up partnerships with Frank Kern, Garrett White, and other industry leaders   [17:18 - 19:33] Power of Relationships and Finding Opportunities to Connect   Relationships are an entrepreneur's most valuable asset By honoring others and treating people well, it comes back exponentially Fully participate and leverage mastermind relationships to create value   [19:34 - 23:12] Closing Segment   Connect with Jason at https://academyofadvertising.com/!    Key Quotes:   "When you get into the right spot, it can turn into so many different opportunities for you." - Jason Hornung   "If you want to shortcut the path to really great relationships, you can do that by joining these masterminds and leveraging money, but then really getting involved is the secret." - Jason Hornung   Connect with Jason: Facebook: https://www.facebook.com/shred4jesus  Linkedin: https://www.linkedin.com/in/jasonhornung  Websites: https://www.jasonhornung.com and https://www.jasonhornungagency.com      Honoring: Adam Spiel   Thanks for tuning in!  If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher

In this episode of the Sports Business Audio Experience we sat down with Garrett White, Operations and Partnerships at VaynerSports. VaynerSports is a full-service talent representation and brand consulting agency providing career management services for professional and collegiate athletes in football, baseball, basketball, combat, and gaming. After graduating from Yale University in 2020, Garrett began working as an assistant for AJ Vaynerchuk, CEO of VaynerSports.In this episode you will hear:- Advice on how to get and stay in front of high-level people- The importance of providing value and empathy to an organization- The skills, habits, and mindset that has led Garrett to his current position- What Garrett has learned while working for AJ VaynerchukGarrett is a rising superstar in the business of sports and shares a great amount of valuable, and more importantly, actionable advice. This episode is filled with lessons and experiences Garrett has learned while on the road to his career path. This is a must listen for anyone looking to break into the sports industry.

You have been operating under the assumption that you can only be good at one thing.Today we are joined by Garret White; Garrett is the founder of the Wake Up Warrior Movement, Author of the Best Selling Book WARRIOR BOOK, Creator of Warrior Week, and Host of the top-rated podcasts Warrior On Fire, Warrior Wealth, and Date Your Wife. What started as a desire to set himself free from the bondage of his own failing life after the banking crisis of 2008 soon transformed into the launch of a Global Movement in Late 2012. The Warrior Movement is quickly changing the business world we have known for decades using an unconventional method for living and producing as a modern man known as the Warriors Way. Garrett is also the creator of WarriorCon4, an event that will unlock access to the time-tested, proven System & Science of The Warrior's Way that has changed the lives of 55,000+ committed creators; to get your tickets visit: https://travischappell.com/warriorTune in as Garrett and Travis discuss the difference between entrepreneurism and hustling, why men in today's age should regain their power, how early traumas and failures shaped Garret's personality and drive, and the importance of having a fundamentally good relationship with God to achieve success and freedom. Key Highlights:  [05:35 - 17:48]  Letting go of Abuse and DysfunctionGarrett's early childhood traumaThe toxic frame around sex when growing up MormonDeconstructing what you learn as a kid to succeed as an adult  [17:49 - 29:26] Being Everything and Nothing at the Same TimeWhy it's important to overcome the fear of exposureGarrett's experience with clairgenics: Complete consciousnessSex, intimacy, and love are not the same  [29:27 - 43:22] Entrepreneurism vs Hustlin'From P.E Teacher to the Mortgage businessGarrett's breakthrough to not be broke againHow Garrett realized that he was just hustling and not building a kingdom  [43:23 -1:05:19] The Warriors WayThe moment everything came crashing downThe currency of certaintyHow Garrett's story helped other men regain their powerBuilding a movement first and looking for freedom  Tweetable Quotes:  “You can have love and intimacy and have it not be sexual” - Garrett White “Entrepreneurism is a commitment to becoming a kingdom builder”  - Garret White Get your WarriorCon4 Tickets hereConnect with Garrett:  Visit: https://garrettjwhite.com/  Follow Garrett on:  Instagram: @garrettjwhite                                                              Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

I have been going through a training for Russel Brunson's clickfunnels 2.0 launch. One of the speakers today was Garrett White, and he was giving advice to one of the participants about how they need to publish/go live every day. He shared his 4 part framework for a quick (5 min) podcast, and I absolutely loved it… What happened? Why was that significant? What was the lesson? How can they apply it in their life? I will be using this myself to help bring story into my podcast. #storytelling #podcast #frameworks #thirdpowerlife --- Support this podcast: https://anchor.fm/thirdpowerlife/support

Scott recently attended the legendary 2022 Funnel Hacking Live Event in Orlando, FL put on my Russell Brunson and ClickFunnels.The epic speaker lineup included Dan Kennedy, Marcus Lemonis, Ed Mylett, Perry Belcher, Jamie Kern Lima, Garrett White, Brendon Murchard, and Derral Eves… just to name a few!Scott also received the 2 Comma Club Award at the event and was able to rub elbows with hundreds of millionaire business owners.Listen in to grab the key takeaways from the 4-day event.You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ When you are ready… Here are 4 ways we can help you:1. Subscribe to this podcast2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 3. Get our book for free + shipping: www.coachscottcarpenter.com 4. Learn what it's like to work with us: www.ptlegends.com 

Chris Giesking is a highly sought-after fitness professional and educator. With over 10 thousand client sessions, he has built a reputation with the resilience of being an Army Ranger, dedication and experience of being lifelong athlete and a proven teaching methodology of a college professor. His relentless pursuit of knowledge and purposeful mission to improve others' quality of life are rooted in some of the toughest conditions and experiences he faced while serving in 22 months of duty in Iraq. Chris's Win the Day System is applied with consistent results for both coaches and clients through his signature “WTD Health Compass” Using the 4 cardinal directions: N-Nutrition, S-Sleep, E-Exercise, and W-Wellness. Chris' methods are designed to help each coach thrive and build a successful training career in a collaborative environment while offering the gym consistent training standards.   In this episode, Chris and Brad discuss Chris' way of nutrition and wellness for all humans he helps. Listen in on what the compass of life is all about.   00:00 Intro 06:20 American Ninja Warrior 09:00 Getting 1% better on this podcast 15:30 Brad's personal training exercise  21:01 When you wake up… 22:30 Tips for sleeping 27:00 How you look at food 29:43 Bomb: Bad soil, bad roots, bad roots, bad fruits – Credit to Garrett White 32:53 Bomb: “Unless you apply your degrees in life, they mean nothing.” - Chris Geisking 37:30 Follow Chris on IG @coachchrisgiesking or go to https://www.healthcompassacademy.com  39:15 Diet questions 46:00 Being real with your diet 50:37 Bomb: Any company would benefit from a healthier staff  

Since 2015, Funnel Hacking Live has been bringing together the nation's top entrepreneurs, including luminaries such as Tony Robbins and Garrett White, to help small business owners level up their marketing. They have opened signups for Funnel Hacking Live 2022, with plans to exceed 17,000 attendees to date at their annual events.  The conference, which has been described as the "rock concert of marketing events," will take place September 21-24 at the World Center Marriott in Orlando, Florida. It will help entrepreneurs learn how to leverage ClickFunnels to grow their online businesses against a challenging economic landscape, with actionable tips on funnel hacking, funnel building, traffic generation, copywriting, and more.   "Times are changing, and customer reach is half what it used to be," said Russell Brunson, founder and CEO of ClickFunnels.com, which hosts the Funnel Hacking Live event. "What worked yesterday won't work today. We have curated techniques and strategies from the top 1% of wealthy entrepreneurs that are working in today's environment, and we will share these secrets with our attendees."Brunson will be speaking at the event, drawing on his experience at ClickFunnels.com, which is one of the world's fastest-growing, non-venture-backed software enterprises.  He will be joined by dozens of other influential speakers, including:Dan Kennedy—multi-millionaire-dollar entrepreneur, legendary marketing consultant and copywriter, and author of the popular "No B.S." seriesTom and Lisa Bilyeu—Dynamic duo and co-founders of Impact Theory and Quest Nutrition, which sold for $1 Billion!  Jordan Burroughs—Olympic gold medalist and 6 time world championJosh Forti—This passionate marketer has helped his clients generate over 6,000,000 followers, 100,000 new leads, and millions in sales by leveraging 'The Master Story'Stephanie Dove Blake—dubbed the "Agency Queen," a homeschooling mom who launched a multi-million dollar agency known as Social Sparrow and is a sought-after expert on Facebook ads, funnel-building, and botsDave Lindenbaum—master of creating kits and experiences within a product, Lindenbaum makes millions selling kombucha kits using a hack he calls the "Redemption Funnel" Preston and Lauren Anderson—creators of Lolly's Home Kitchen, which has turned cookies and info-products into a million-dollar businessClickFunnels will also be awarding the prestigious "Two Comma Award" at the event. The award, which has been called the "Oscars of Entrepreneurship," honors those who have used ClickFunnels software to scale their businesses to the 7-figure mark. The presentation of the award, which is named for the two commas in 7-figure earnings, is a Funnel Hacking Live tradition with 1,800 awards presented.   When Russell Brunson started ClickFunnels, he was looking for a way to systematize the funnel hacking process. This process allows businesses to take the framework of a funnel that is producing results for a competitor and use it to accelerate their own sales. Funnel hacking helps entrepreneurs create effective funnels in hours—not weeks or months. In response to Brunson's innovative techniques, funnel hacking groups were popping up all over the country to share ideas. Brunson decided to bring them together for a seminar back in 2015, and Funnel Hacking Live was hatched, filling what Brunson calls a critical niche.  "The technical end of this is important, but tech conferences tend to be very dry with few networking opportunities. Entrepreneurship conferences are big on en

Garrett J. White is the founder of the Wake Up Warrior Movement, Author of the Best Selling Book WARRIOR BOOK, Creator of Warrior Week, and Host of the top rated podcasts Warrior On Fire, Warrior Wealth, and Date Your Wife. What started as a desire to set himself free from the bondage of his own failing life after the banking crisis of 2008, soon transformed into the launch of a Global Movement in Late 2012. The Warrior Movement is quickly changing the business world we have known for decades using an unconventional method for living and producing as a modern man known as the Warriors Way. "As an observer, I've been privileged to witness a transformation of several students of Wake Up Warrior. During my last trip to speak about our work with the Navy SEALs Fund, several introductions from the group have turned into friendships. The work that Garrett, Sam and the WUW team are doing with men is truly life-changing and I encourage anyone that seeks to take their life and business to a higher level to look seriously at this program. I've personally witnessed men gain confidence, clarity and control of their lives by learning to tell the truth about what really matters. As well, with the financial support WUW has given the Navy SEALS Fund, we've been able to help dozens of former SEALS and their families. Our commitment to these men focuses on assisting our teammates with PTSD/TBI treatment and financial assistance when dealing with the physical and psychological trauma from a life serving their country. We could not do this without the continued support from WUW." Brad Bailey Navy SEAL, BUD/S class 200 President, Navy SEALS Fund Garrett co-owns DKW Styling Salon and BMS Training systems in the beauty industry with his wife Danielle. They live in Laguna Beach, CA with their three children Parker, Bailee and Ruby   In this episode, you will learn what it takes to be a wake up warrior.   00:00 Intro 06:39 For the men who have bit*h tits… 11:25 “It's all in your head…” 17:35 The start of Wake-Up Warrior 20:50 “My whole life was a stack of lies…” - Garrett White 23:15 Bomb: “Any woman who would take you in that place says a shitload about you and her.” - Garrett White 28:10 What happened in 2012 30:45 The truth 37:46 Handling a true powerful woman 41:50 Garrett's wife's business 47:00 “I became a psychopath.” - Garrett White 48:00 Bomb: What wake-up warrior is about 52:50 Steps on straightening out if you're this person who Garrett helps 58:34 What is the truth 01:05:35 Bomb: Recognizing the truth with your partnerships 01:14:05 Real content 01:15:30 Bomb: The personal brand piece 01:18:00 Surfing  

I didn't create this podcast for you...I created it for me...I know that sounds arrogant, but hear me out for a second...Garrett White (one of the most transformational people on the planet) taught me a powerful lesson, and it's what has made my podcast what it is today...And it may be one of the most important things you can understand about creating content, growing as a person, and making an impact.Enjoy!--------------Want to learn how to think?Get a FREE copy of my Mindshift Playbook: www.joshforti.com/playbookIf you haven't joined the Facebook Group yet, make sure you do that! www.facebook.com/groups/566680497878566FREE RESOURCES:FREE SALES GUIDE: www.salesandmindset.com/freesalesguideFOLLOW JOSH:Facebook: https://www.facebook.com/realjoshfortiInstagram: www.instagram.com/joshforti

It's Fearless Friday Live!  In today's episode of The Remarkable Man Show, we are diving deep into the truth of the man you really are. It's about having the courage to look at the facts of every aspect of your life. But more than that it is taking a good hard look at the lies you tell yourself and others in an attempt to avoid the facts.There's an emotional toll that every man suffers through when the lie becomes the truth as he tells it. Being out of integrity weighs heavy on a man and it will eventually catch up with you.Today it's about coming clean and taking full responsibility for the facts of your life.You've got this!Be Remarkable!If you found this episode of value, please like, share, and comment on it. And of course, hit that "Subscribe" button. Your engagement goes a long way in helping the show rank in the algorithm.Have the best day! Remember, you are not alone on the journey...I've got your back!Get your FREE instant PDF download of my groundbreaking book, The Remarkable Man - Champions To Women, Heroes To Children, And Brothers To Each Other. https://www.dwayneklassen.com/Join The Remarkable Man Project Facebook Group at:https://www.facebook.com/groups/TheRemarkableManProjectClick here to get the details of The Remarkable Man Virtual Coaching Program: https://www.dwayneklassen.com/RMcoachprogramI invite you to DM me today and let's set up a powerful conversation and explore where you'd like your next breakthrough. Click the link now to book your Discovery Call. During this 50-minute call, you will come away with a crystal clear outcome for what action to take next.Discovery Call Details: https://dwayneklassen.com/coaching/The Remarkable Man Show Podcast: https://www.theremarkablemanshow.comFollow me on:Itunes: https://podcasts.apple.com/us/podcast/the-remarkable-man-show/id1571201989Subscribe and watch the episodes on YouTube: https://www.youtube.com/c/DwayneKlassenTheCoachForMenFacebook: https://www.facebook.com/dwayne.klassenLinkedIn: https://www.linkedin.com/in/dwayneklassenInstagram: https://www.instagram.com/dwayne.klassen

See if your question got answered live! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everyone. This is Russell. Welcome back to the Marketing Secrets Podcast. I'm back with Josh today. And do I tell them what today's episode is, this is a really fun one? Josh Forti: Yeah. Today guys, we're doing rapid fire. We went to the community. We asked a bunch of different questions and by the way, we have like so many more to go over. So like, hey, just keep coming in, which is awesome. But it's a rapid fire Q and A with Russell to kind of bring out a side of Russell that maybe, maybe we don't get to see as much by asking just a bunch of rapid fire questions. Russell: There's some cool questions there. I think you guys going to enjoy. I think there's something for everybody. So listen, take notes. And next time we ask you for some questions, make sure you submit them maybe you'll get answered live. Josh: And called out. We called out some people. Russell: It's true. Maybe you got called out. You should pay attention. Anyway, thanks Josh. This was a fun episode, with that said, let's queue up the theme song and we'll get right back with some Q and As. Josh: All right. So this one I want to do a little bit different, kind of phase three here as we go through this is I went and ask community bunch of different questions and there's so many different ones. I've got screenshots on screenshots on screenshots of, on Facebook, on Instagram and kind of things like that. And so I thought it would be cool to go through and do a rapid fire style where we hit you with a bunch of different questions. And there's a lot of similarities, like underlying actual questions at what it is. But a lot of it is people they want to understand your thought process. They want to understand how you run certain things or how you do certain things or whatever. And so what I thought would be cool is I have enough questions to where we could literally do one a minute for the next couple hours. So take as much time as you want or need to go through this. But I think if we just went through and did like a rapid fire of like, all right, start here and then go through and do this, I think that'd be super beneficial. And I think it'd be a unique creative thing that we could try and see how people like it, sound good? Russell: That'd be fun. Let's do it. Josh: All right. So the first question is, and I think this kind of... It's interesting, I think this ties into both of our previous topics that we covered and talked about, whether it be podcasting and finding your voice there or funnels and figuring that all out is like... The question got asked probably three or four different times, some variation of like, what do you do when you don't know what you want to do yet, like when you haven't found that voice? And you're like, because I think... For me, it's interesting. I actually found my voice before I found my product, right? And I think a lot of people figure out what they are going to sell before they find their voice. And so for me it was a little bit easier because I had all these followers before I was ever selling anything and I was super broke and then I found dotcom secrets and it was like, "Oh my gosh, this is amazing." I literally went from making like $25,000 a year to like $250,000 a year and like one year. It was amazing because I just added it too. But a lot of people, they really struggle with like, "Okay, cool, I get all these things conceptually. I know I need a funnel and I know I need a value ad. I know I need a community and a following and raving fans. And I get all the things, but I don't know mine yet. I don't know the thing. And so when you're doing that, like what's the thing that you do or what advice would you give people to fix that problem of, or what things should they be focused on when they haven't found their voice yet? Russell: I'd say there's two directions on this, and both of them are correct. It's just depends on who you are. Number one, if you are a visionary, if you do the DISC profile, and you're a high I, you want to be the person that's there; the biggest key is not to wait. If I would've waited four click funnels and funnels, I never would've got here. I just started creating stuff that was bad like potato guns, zip brander, or forum fortunes. All these things that didn't work or I made very little money. No one's ever heard of, but I did 150 funnels before I was ever like, "I'm the funnel guy. I'm going to fun... I go on teach..." I started getting into funnels and then we built funnel software, but it was man 14 years and 150 funnels before I figure that out. But if I wouldn't have been in motion, I never would've found that. So if you are a creator and you know that's your calling, just start moving forward and find out what you're passionate about. If I was starting today, I would be into bio hacking, I'd be into nutrition. I'd be into those are the things I'm really geeking out about now in my life. So I'd be running that direction. I don't know what the opportunity's going to be, but I'm going to do something or I'm going to nothing… And then eventually I feel like God, as we start moving in a direction, like conscious I'm moving this direction, trying to figure this out; He will give us little ideas. He'll give us impressions and ideas. And He's trying to see like, "If I give Russell's idea, is he going to be good steward to this idea or not? And if I take it and I implement it, He's like, oh, he's a good steward of little thing, let me give him some more. Let me give him some more." And then 14 years later, He is like, "Okay, now I know he's worthy of this. Let me give him the big idea." But He's checking it. And if you get the idea, you're like, "Oh, I'm scared. I get fearful, whatever." And you don't do it, He's not going to give you the next one. He's like, "Oh, he's not a good steward of ideas." And He gives idea to somebody else. It's why, how many times you are like, "I had an idea for that, but so, and so did this." Because you weren't a good steward of the idea when it showed up. So that's the one thing it's like moving forward. The second thing is that some of you guys, you're not the visionary person and that's okay. There's 450 people who work at ClickFunnels who aren't the visionary person. And if it wasn't for all of them, I'd be screwed. There are people that are my number twos that are my psychics that are helping me support it and they can buy into my vision. In fact, I remember Leon who designs all my slides for me. He's one of the most amazing people in the world. And he was out here in Boise one day and he's a quiet guy, just more reserved and he's got to leave for the airport. And he pulled me aside, he said, "I want to talk to you real quick." And I was like, "Yeah, what's going on?" And he said, he's like, "I've decided that my mission in life is to help you to get your word out to the world." I got chills and I was like, "Oh my gosh. Thank you." It was such a cool thing. And I was like... And I got it. He's got this skillset. He's not going to be on stage doing the things and doing podcasts and stuff, man, without him, I couldn't do what I'm doing. So being a supporting role is huge. So find a vision you do believe in. If you're like... I think Dave Asprey in the bio... and the bulletproof movement is the thing, go get a job from them, go work for them, go work for free, whatever. It's like, go figure out how you can be close to that person and help bolster. It's like, I'm hoping that everyone believes in something. Figure out something you believe in, you're passionate about and go be a supporter of that. Your vision is not to be something you created. It's just something you're supporting and you're helping to move forward. And so that'd be my two advice, depending on which side you fall on. If you're not sure, just start running. Josh: Love it. Russell: See what happens. Josh: Love it. That's awesome. And I think that's really, really cool. My current assistant, I've cycled through a couple of assistants now and I finally have one and she's amazing. And she's just like, "I came into your company thinking that this is what you needed." And I was like, "Yeah, because that's what I told you I needed. But I had no idea what I needed." And she's like, "What you actually needed is this." And I'm like- Russell: "I need you to tell me what I need." Josh: ... right. I was like, "Are you going to leave me now?" She's like, "No, I believe in you. And I believe in your vision. I know what you're trying to accomplish. You didn't realize this is what you needed but I believe in you." And I'm like, "Huh, that is a relief." If you can find that person, that's lucky. Next thing kind of goes along with this another rapid fire one is, as you're going through and you are figuring out all these different things and testing through your things, how do you make it to where you're not confusing your audience and to where they don't feel you're just a mess, that's everything is everywhere? You're trying all these different things. You're throwing things at the wall. Is that just something that people are just going to leave and just be upset just because, or is that like, is there ways to minimize that and communicate to your community that you don't know what you're doing, but that this is the vision. This is what we're going. I'm just trying a bunch of different things. Is there a way to do that well? Russell: Yeah. I think a couple things, number one is understanding that until you really dial that in, it's going to be hard to get a huge following anyway. Like the other day I was searching my name with someone else's name that I did a deal with 20 years ago and it pulled up the Google results and there was like, "Oh, I was so embarrassed." Anyway, it was bad. But guess what? Those people are all gone now. They left. They're are not even aware what happened. They don't know who I am. Most people are like, "Russell I've been following you since the beginning. Ever since you guys launched Funnel Hacking Live." I was like, "Oh, I was in business 15 years before the first Funnel Hacking Live." "I followed you all the way back from Micro Continuity." I was like, "That was a long time ago, I was in business nine years before Micro Continuity." Most people... Just understanding the people are going to be... When you figure out the thing, it's going to be a whole new group of people. And so it's not stressing too much about that, but at the same time, it's like, it's helping people understand like, I'm experimenting. I call it marketing experiments or like I used to call mine dotcom secrets labs before I wrote the book and anything it's like, I'm practicing these principles. So I would like study SEO and talk about like, "Oh." And I'd sell SEO courses for other people because I'm learning from this person to understand SEO. I'm over here and I'm in a laboratory testing these things out. This is what I'm actually doing. And there's a lot of value in that because you're becoming in proxy the person and sometimes you can cut through stuff that's working and not working, you can get direct access to people that they can. So just helping them understand like, my end goal is I want to be... Again, if I was going to bio hacking world right now, my end goal is I want to be healthier. So for example, this is my live mushroom GTS root beer. It's literally my favorite thing. I get twice a day. It's from Whole Foods. It's got Reishi, Chaga, and Turkey Tail. The actual fruiting bodies of the mushrooms in here blended into this root beer. It tastes like root beer my grandma used to make, I love it. I'm obsessed with it. So I could be like, "This thing's amazing. I'm excited about it. And this is why, and this is why I did the study and this is why I'm doing it." I could probably sell a crap ton of these right now. And then I could find out something else like Anthony DiClementi, he's got this thing. And I'm like, "I can be excited. I'm testing it. I bought his newsletter. I bought his membership site." And so it's just like you as the, I'm like a reporter, who's testing these things out in the beginning until you figure out what your thing is and you can really dial it. Maybe I become the mushroom dude who sells mushroom root beer. I don't know, but anyway. Josh: Please stick with funnels. We need you in that lane more. Is it good? All right. Cool. Next question we got here is, do you ever struggle with scarcity and being in scarcity mode even after you've made... Had all the success and as much money as you you've made, do you still struggle with being in scarcity mode or have you evolved past that? Russell: I don't struggle with scarcity. I have a lot of my own issues for sure. And it's funny because every time someone launches the next click funnels killer, it annoys me. But then I'm like, "You know what? First off they're not going to... I'm willing to outwork all of them and so I'm not worried that way." Number two, competition drives me, which is really, really good. And number three, actually, Annie Grace messaged me this a little while ago. She was talking about her business and all these people who were competing and she felt they were leading her people astray. And I was like, "I get that." And I said, "The thing that's most comforting to me is actually a Bible scripture where Jesus Christ said, my sheep will hear my voice and they'll follow me." That's not direct translation, but basically that's just like, my sheep will hear my voice. And I believe that's something that was true for him. But I think it's true for all of us. It's a universal principle. And so what I understand is like, I'm going to go out there. I'm going to be Russell. The best Russell I can be. And a lot of people are not going to follow me. They're going to understand that person better or whatever. Like some other product better, but my sheep are going to hear my voice and they're going to follow me. I'm going to attract the right people and they're going to come to Funnel Hacking Live, and they're going to use my platform. They're going to be exciting. And those are the people I've been called to serve. I am not called to serve the people who are going to go and go somewhere else. Or they don't resonate my message or with me or whatever. And I got to be okay with that because my sheep will hear my voice. And that's my belief that helps me to not be scared of scarcity, because I don't want those people anyway. I want my sheep to follow me and I'm going to help them. I'm going to serve them. Because that's what I've been called to serve. Josh: That's awesome. That's super cool. All right, next one here is actually from Parker Woodward, shout out Parker. Russell: Yeah, Parker. Josh: He says, "How do you know what positions to put members of your team in so they personally thrive?" Russell: Man, I cannot tell you, just you know Parker, this is a constant thing. So if you read the book Good To Great, one thing he talks about is like finding the right people and then putting them on the right seats on the bus. And those are two different activities. And sometimes you nail it. You're like, "Got the right person. They're on the right seat on the bus. And it's awesome." So many times in my company, I find someone who's amazing and we put them in a thing and it's like, "Oh, they don't fit there." And you move around four or five times like, "This person sucks at their job. They're horrible." And it's not actually true. It's horrible. The problem is you have the right person in the wrong seat on the bus. You get them the right seat and then they thrive. And so it's understanding that and really defining it of like, "What are the seats initially?" Because I think that's... You had this with your system. I don't really know what the seat is. I just know I need help. And I'm drowning, what that is, right? Josh: Yeah. Russell: You or someone around you understands like, this is where I'm hurting, this is what I'm struggling and they can define the seat, then it's easy to find the right person, or you find somebody like knows the right person. And then having them like working with them, being okay like, "We may have to try a couple seats so we figure out, I know you're the right cultural fit. I know you're the right person, the right work ethic." But I don't know what the skillset is yet. Maybe they don't know yet either. And as soon as you're able to figure out what their unique ability is, then you put in the right spot and then they can thrive. And so it's a two step process. Josh: Interesting. All right. This one's from Braden. He says, "What are the biggest beliefs fundamentally that you had to shift early on in your life or career that you believe are required to get to $100 million and beyond?" Russell: It's funny you think it's like belief that some marketing principles. So I found out every tier, so me to get to a million dollars, I was trying to get a million dollars in the calendar year. It took me three years in row. I missed it by like 20 grand, three years in a row, I couldn't do it. And it was totally like a mental block. I didn't believe that I could do it for some reason. And after I did the first time it was like, "Oh." Then it was easy. And then 10 million was my next mental block. I missed it first year, second year we got, and then... So it's there's these mental blocks where I don't know if it's we don't believe in ourselves. We don't believe in, that we're worth. I don't know if it's, we don't believe worthy of it or we have the abilities of it, whatever. But the first thing is you got to believe in yourself. And that just comes with a lot of you doing things. Again, it comes back... We talked about earlier, like God gives you an idea. You're going to be a good steward of this idea. And the more often you take an idea and you run with it. Even if you fail, the more times you do that, the more you start trusting yourself. And that's a big part of it. Right now I can walk into a room where there's like, things are on fire and there's pure chaos, I have no idea what I'm going to go into it. I walk in knowing that the right idea's going to show up and I need it because I've done it so many times over and over and over and over and over again. I just know that it's going to happen. And I have belief in myself. That's the first thing. I honestly believe that the second thing, this comes back to the spiritual side of things, is that there's a purpose behind it. I struggled growing ClickFunnels because I thought that it was for Russell and Todd and our friends to make money. I thought that's what the business was, for probably the first three or four years. And it wasn't until I hired this coach who helped me see the connection between things. And she's just... Because I was always like, there's business and there's spiritual things. And God doesn't care right with my business because whatever. And she helped me bridge the gap. Like, "Do you see what's actually happening because this business..." She see people's lives are changed. All these kind of things. And she was the first person who said, "This is literally a calling that God gave you to do this." And as soon as I heard that and I felt it and I believed it, it changed everything for me. I was like, "This isn't just something Russell does as a hobby on the side to keep me busy till I die, this is what I was made for." I was made to do this, to inspire entrepreneurs, to change the world because each entrepreneur can do that. And when I heard that and I believed it, then it changed everything. It gave me permission like, "Okay, well then it's all my donkey Kong. I'm going to publish. I'm going to create, I'm going to write books. I'm going to do software. I'm going to do things." Because it wasn't just like money for money's sake. It was because this is the mission. This is the calling. I need to do it. And so it changed everything for me. So I think for you guys, that'd be the next thing is like, you got to be connected. Is this actually what God wants me doing? And if you believe that, you believe it's not just some side hobby, man it gives you the feel you need to grow row because now it's bigger than just you making money. Making money is so uninspiring. Changing the world because you were called to, at least, for me changed everything. Josh: That's super, super interesting. And so obviously, I've worked with Katie Richardson and tremendous mindset shifting things in there. And one of the things that I've learned just about mindset, what you said there is your brain, by default just runs. And so it will run with whatever program... Like 90% of your life is basically autopilot. You don't even realize that you're making the decision that you're making. So it's like, whatever program is there, that's how your life operates. And how you change that is not by changing this or all these different things, it's by literally reprogramming is changing belief. And so if you could actually just shift the belief, that's actually shifting the program. And so I think, for me, when I first got started in entrepreneurship, it was how do I hustle my way to success? It was freaking. I was at Gary Vaynerchuk working 18 hours a day. Let's go. And so I was like, "That's what I'm going to do." And it was like, Katie came in and was like, "Cool. That's the belief that you have and it's only going to get you so far." And then once you can replace that belief, that it's like, "Oh, you don't have to do that anymore, this is the way to do it." It was a real identity crisis. It was like, "But wait, no, I'm a hustler. I'm up to 4:00 in the morning, every single morning. You can't take that away from me." But then once the belief shifted, then it was like, "Oh, everything else in life shifted." It was like, "Okay, cool. Now I operate this way." And so that's super, super interesting that you say that because I feel like- Russell: If you look at like what I believe my only role is inside of ClickFunnels literally is for me to stand on stage, to write books, do podcasts, everything so I can get our customers to believe this will work for them. That's it. I know it works for them. But if I get them the tool and they don't believe this is going to work for them, it will not work for them. I get them to believe this works. I'm the head belief, cheerleader. That's all I'm actually doing is trying to take my... Whoever has the most certainty, any circumstance, any situation always wins. So when I come into something, I've got to come with more certainty than them and I've got to prove them I believe it can work and it can work for them. And if I can get them to believe it, then it'll happen. But that's the hardest thing is just the mental thing inside people's head. As soon as they believe it, you see it, because it's like, "Oh, they're struggling, struggling." And all of a sudden something happens, and I believe it'll work for them and holy cow, next thing they know they're Two Comma Club. It's weird. Because it makes sense. You're like, "No, it's just a process." Like, "No, it's a process, but your belief is your fuel and how you attack this thing one way or the other, 100% depends on if you believe is going to work." If I believe that if I write a book, a million people are going to buy it, I can go write a book. If I'm like, "I don't think anyone's going to buy it. What if they don't like it? What if..." I'll spend 25 years writing this book, it's never going to get done. The belief is everything. Josh: ... yeah. Garrett White talks about that with Warrior Way. He's like, "We tell people this isn't the only way, this is A way." And I was talking with my students the other day, I was like, "Hey guys, how many different ways are there to grow your business?" And they're like, "I don't know, thousands of them." I'm like, "Sweet, what's the way you grow their business?" And they're like, "Funnels." Like without even thinking about it. And it was like, "See what Russell did there." He convinced me… Russell: And that took me seven years of preaching consistently to get the market and get people to believe that. But it wasn't that… yeah. It's interesting. Josh: All right. The next question here, and this comes up... I mean this probably came up probably more than anything outside of funnels was how do you manage the relationship with your family and the balance between work and family? Because this is something I think a lot of people struggle with. I didn't even realize that this was a thing until I got married and then I got married and I was like, "Oh, I'm experiencing a little bit of this." And I'm like, I can't imagine like then kids and then being around. So how do you balance your work and your family and overwhelm and burn out and like... I mean there's limited amounts and it seems you can do everything Russell, like cause you're everything over there. So how do you balance that with your family and the work life balance of that? Russell: That's a great question. I get asked that a lot, which is interesting. I think a lot of people... Well I think the big problem is most people who are doing what I do, they have... The area of life they're the entrepreneur, they're killing it, and then the rest of their life's a wreck. Or they just don't talk about the rest of life. No one knows. And so anyway, a couple things is number one, Charfen had us do like a time study before. You ever heard of that before? Josh: Yeah. They were the worst. I hate them so much. Russell: So annoying. Yeah I did it for like three minutes, I was like, "I want to die." But you basically sit down and you start every 15 minutes, you're like, write down what you're doing during the day and really quick you realize, "Oh I'm only actually working two hours a day." And I think the average employee, I think is in two hours and eight hour days is actual productive work, the rest is… Josh: Yeah, something like that. It's super low. Russell: So the first thing is just by default, this is comes from me being a wrestler, right? As a wrestler, we have two hour practice. We got the limited time and I wanted to be the best. So I had to cram as much actual stuff in those small windows as humanly possible. And you know when you're an entrepreneur, you're going on a trip and it's like, "My plane leaves at 2:00, but I got an hour and a half to work." In the hour and a half, you'll get more done than an entire day typically. And so I trick my mind that all the time. So if you look at like a typical eight hour day, like I'm coming in from usually from 9:30, till 5:00, it's like my window that I'm here at the office. When I'm here, I'm super present. But what I do in that window of time is what most people do in a week. Because I don't... People always ask me, "Hey Russell, can I take you to lunch?" I'm like, "You have the luxury of lunch. I've not eaten lunch in, I don't know, decade and a half, I'm working. I quit Uber eats. I keep working. It shows up, I'm eating it. And I keep going." I don't waste time for that crap. I'm in the zone and I'm working and I'm not doodling and texting in a million different things. When I'm doing something, I'm doing the thing. I was up this morning from 5:30, till 7:00, I was writing copy for the new offer. And like, that's what I did by myself. Cranked it out. Seven o'clock, boom, I hear Nora talking, hear the kids getting up. And then I break my presence at the thing and I leave and from 7:00 to like 8:30 ish, I'm a dad. And so I take high school kids in school. I come back and I pick up Nora and I play with her a little bit. And then I get her fed and then Collette's getting her dressed and stuff and I go wake up Aiden and then me and Aiden are hanging out. We're talking about the day. And then Collette takes Ellie to school. Aiden's there. I get in the shower. I get dressed. And by nine o'clock I'm ready to go. And I jump in my car. I come here and then boom, I'm in Russell, like I'm entrepreneur mode and from 9:30 ish till 5;00 I'm here. I'm cranking. My days blocked out. I know everything I got to do during the day. I got a to-do list. I got schedule. Everything's blocked out. I knew from 9:00 to 10:30, me and you were here and I'm present. I'm not looking at 1000... We're here doing the thing, it's going to be done. And then at 10:30, I know exactly what I'm doing. As soon as we're done, I'm not sitting around for 30 minutes, like what should I do next. I know what's going to be happening and I'm going, I'm doing the thing. And so my days are like that. So boom, boom, boom, by the time I get to the end of the day, it's like, "Oh, I got a lot of done today. This is amazing." And then I go home. And when I walk through the door from my car in the garage to the door, I send... Before I walk to the door I stop. And I'm like, "Okay, I got to literally stop for a second." I'm like, I'm getting dad mode. I'm getting husband mode. And I get done and I walk through the door and I'm now a dad and husband. I'm not an entrepreneur. And I go, literally go to every one of my kids in the house. My love language is physical touch. I go give each a hug. I go give my wife a hug. And then I'm there. And from that time I'm dad till 9:00 and then from 9:00 to 11:00 I'm husband and 11 o'clock I'm in bed waiting for the next day. And so it's just, I'm really good at chunking time. And I'm not perfect. Some days I'll get depressed or I'll get tired or burned out or whatever, and I don't hit it. But for the most part, I would say I'm pretty consistent in getting a lot of stuff done in the windows that I got. Josh: That's super, super interesting. Being present and being present at work, being present at home, that balance that once again, something Katie talked about a lot is just like, be fully present with where you are and then set boundaries. Having those clear for that Russell: You ask my wife too, I'm not perfect at it, but I try to let things bleed from thing to thing. I try that when I walk through the garage door at night that I'm done with work and I'm home and then, you know what I mean? Josh: Yeah. Russell: And I think that's what most people don't do is like, it all just mushes together where they're doing everything. So everything becomes done inefficiently. I was listening to Dan Kennedy actually yesterday. He's like, "Would you hire a doctor who is going to do surgery on you, and while he's doing surgery, he's watching YouTube video and he's eating something on the side?" He's like, "No, you want presence if you're going to hire someone." Same thing, if you want to build a funnel, you need your designer and everyone who's doing this to have laser focus. You don't want them doing these other things because you need their full attention and presence. Josh: That's awesome. This one's from Paul Vanblum He says, and I'm going to paraphrase this here because... But how do you modify your behavior? Which is, like maybe you've got this thing that you... I don't know, scroll Facebook too much and you just can't seem to quit. I'm sure that's not a problem for you, but how do you go through it actually change or modify behavior? Because it sounds like a lot of your life is routine. Is that true? You figure out the process that works and then you go until it needs to change. And then it's just you pick the next process. So how do you go through and modify behavior that you want to be able to change? Russell: That's a big section of the new book that's coming out someday in the future. So this is a reality is that the shorter versions if we're running close on time is understanding that we do things that meet our needs. And so we had to figure out, how are our needs being met? Talked about this at Funnel Hacking Live a little bit with Tony Robbins, Six Human Needs, right? Like if any... I wish I could geek out on this for like two hours. Maybe this would be the first topic for next time we do this. Josh: Yeah. I was going to say maybe we do that. Russell: That'd be fun. But there's six human needs and there's four needs of the body. And anytime three of the four needs of the body are met, it creates a physical addiction inside you. So if you're scrolling Facebook all day long, it's because it's meeting a need. Like you're getting certainty from it. You're getting significance from it. And you're probably getting love and connection from it. So three of your four needs are being met... And variety, all four of your needs are being met by scrolling Facebook. So it's creating a physical addiction. So for you to break that physical addiction, it's not going to be easy unless you replace it with another physical addiction that you enjoy more. So it's like I have to replacing that. I can't just just willpower it out and got this thing out and be gone. It's like, I'm trying to get my needs met somewhere. And so they're getting met there, I'm good. So I need to get met somewhere else to replace it. It's a lot of people get their needs met by eating. And so they keep eating, eating, and they want to lose weight and they can't lose weight because all their needs are met there. And so until they replace those needs somewhere else, they're going to keep defaulting to that. Again, we can geek on that for a long time, but that's the core root of it. Is it fulfills your need until you get those needs met somewhere else you're going to keep falling back to it over and over and over again. Josh: All right. Last two, super rapid fire questions. Number one. What is the top, the number one or... I'll give you top three, because number one's impossible. Top three books outside of your own that someone must read? Outside of your own because duh obviously is DotcomSecrets, Expert Secrets, and Traffic Secrets. Thinking bio... Russell: Oh, depends on which area of your life looking at. I just bought... I spent a... not a small, a pretty big fortune buying the Napoleon Hill thing. So I'm in the middle of this Napoleon Hill like Deep Dive. Can I give you my three best Napoleon Hill books because that's all I got right now. Josh: There you go. All right, modify the question, three best Napoleon Hill books? Russell: Everything else seems like a distraction. So for me Outwitting the Devil is the best thing he's ever written. It is insanely good and very, very practical. Think and Grow Rich, I've been revisiting and like, oh, it's so good. And then the Laws of Success is not a book. It's a book series, which I now own. Oh my gosh. I don't know if I've even told you this yet. I think I showed you a quick picture, but- Josh: You showed me a video, yeah. Russell: ... The Laws of Success was published in 1928. I have his version that he wrote in 1925 before he sent it to the editors or publishers, first edition signed that he printed at a schoolhouse here in my possession. It's insane. Josh: I can't wait to visit your library bro. Oh my gosh. It's crazy. Russell: But those are the three. I would start with Outwitting the Devil because I'll make you fall in love with Napoleon Hill, then go Think and Grow Rich. And if you love that, then go into Laws of Success' it's like a longer form version of stuff, but it's... Ah, he's my favorite right now. Josh: All right, last question for you. And we all know the answer to this, but I thought it was a great last question to end on just to make sure in business, in marketing, in success for all of success, what's the number one skillset that someone must learn? Russell: Oh, persuasion. Josh: Persuasion. Russell: It's learning how to tell a story in a way that gets people to move. Because everything else, like I can outsource all the rest of it. But like I said, we're talking about creating the offer for the Magnetic Marketing. It's the story, the persuasion, the thing that's going to get people to move. And that... Because that weaves into your funnel, weaves into your email, like weaves into how you get your team to move. How you get your community. All the stuff comes down to that skillset of learning how to persuade people. Josh: Awesome. Well, Russell, I think that wraps it up. We'll see what the audience says. But that is a fun run. Russell: That was really fun, man. I appreciate that. This has been a good day. I woke up this morning working, have a ton of energy. This has been a lot of fun energy. I appreciate you appreciate it. And if you guys like these episodes like this, let us know and we'll do it again. This was kind of a test drive to see if you enjoyed it. Josh: Yeah, you got to let us know guys. Russell: And I had a lot of fun. So hopefully you did too. Josh: Was this was super fun. Yeah, man, for sure. It was good chatting with you and everybody go buy Russell stuff and ClickFunnels and all the things because it'll make you tons and tons of money and that's it. That's just the end of it. Russell: That's the real reason we did this… I wanted you to pitch the stuff so I didn't have to awkwardly tell people to buy it. Thank you so much. Josh: Okay. Everybody go buy stuff right now. It is amazing. That's my pitch. The first thing you're going to get is you're going to get a change of belief. The second thing you're going to get is you're going to get, I don't know what it is, a step by step process of the marketing bible. The third thing you're going to get is increase the status because Russell will like you. Boom there's my pitch. Russell: Boom. What more do you want in life? Come on now. Josh: Yeah, you can't imagine. All right, Russell. Thank you so much, man. I appreciate your time and we'll talk to you soon. Russell: Awesome. Thank you too.

Garrett White is the founder of Wake Up Warrior and Warrior Week. Wake Up Warrior is the world's leading training system for modern married businessmen. He teaches men how to get out of their own way and break free from the person they used to be to finally step into their greatness as a man. He is the author of the Warrior Book: How to Master the Art and Science of Having It All as well as the host of Warrior Week TV and the Warrior On Fire podcast. Garrett joins me today to share his journey to becoming known as Wake Up Warrior. He explains how business owners can reconnect their happiness and wealth to create true freedom in their lives and businesses. He discusses how he promoted his business when he first launched and the importance of mastering your marketing as a business owner. He also discusses the importance of finding the right tools to support your marketing strategy and why it's critical to take an honest look at your business and your success. “If you solve your marketing problems, you now qualify to handle the rest of your problems.” - Garrett White This week on the SmallBizChat Podcast: Resources Mentioned: Connect with Garrett White: Join the Become Your Own Boss Mastermind! Do you want to quit your day job to start your own small business? Are you ready to take control of your life - and your income? Do you have a side hustle you'd love to turn into your main source of income? Then it's time. Time to join the Become Your Own Boss Mastermind. Time to put your fear and hesitation behind you and develop a sound plan of action to not only start a small business - but to build a thriving one. By joining the Become Your Own Boss Mastermind, you'll receive a step-by-step action plan to… So if you're ready to finally turn your dream of small business ownership into a reality - click here to join the Become Your Own Boss Mastermind now! Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business. SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.

In this episode, Melinda Emerson and Garrett White, the Wake Up Warrior, discuss his entrepreneurial journey, the influence of "Rich Dad Poor Dad", and the perception of wealth in entrepreneurship. They delve into the operations of Wake Up Warrior and the role of marketing in small businesses, emphasizing the importance of honesty and self-awareness.

Garrett White is a husband, father, the founder of Wake Up, Warrior, Warrior Week, and the author of the Warrior Book. Garrett is known for his brutal delivery and no BS attitude when it comes to helping men live the life they were meant to live. In his book Wake Up, Warrior, Garrett uses these techniques to shake men by the shoulders and find their purpose and passion in life. He uses the tools he learned in his own life and shares them with men all around the world. Today, we are going to be talking about how we were born warriors with big dreams for our lives. However, many of us are getting beaten down and overwhelmed. We suffer silently and alone and have no idea how to break out and become the men we want to be. Garrett talks to us today about how we need to get clear on what we want or we'll lose everything. He stresses that men can't figure out their own lives if they're sitting around waiting for it to happen. You have to wake up and figure out how you can become better as a husband, father, and business owner. For the show notes and exclusive links mentioned in this episode go to https://thedadedge.com/340/      ———— Join the Free Dad Edge Facebook Group at gooddadproject.com/group. Apply for The Dad Edge Alliance at gooddadproject.com/alliance. Watch this interview on YouTube gooddadproject.com/youtube. Follow us on Instagram at @thedadedge! FREE RESOURCE – 21 Days to an Extraordinary Marriage

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want your Dream influencers to start promoting you, your business, and your products? It took Russell a decade of relationship building to get some of his biggest influencers. But now he's figured out the FORMULA. You'll learn... Why building a platform is the BEST way to infiltrate your Dream 100. How to choose what TYPE of platform you should build. Why you should publish NEW CONTENT every single day for an entire year. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody, this is Russell. Welcome back to our fun hangout time in quarantine, every single day. I am trying to set up, I'm sitting in a different spot, so I can actually sit in a chair today, because the last two weeks I've been sitting on the floor and my legs are burning. So we're hanging out a little differently. Hopefully this still works and you guys can all hear me. And right now, we are live on Facebook and Instagram, and I'm excited to be hanging out with you guys today. So, it is Friday. We are a couple of weeks into this whole crazy quarantine now. I think I told you guys, Boise officially got locked down a couple of days ago, which is good for you guys. Means we all get to hang out more often here, and we're going to start sharing more things from the books. And I'm curious, how many guys have had a chance to listen to the entire audiobook? I know that the new Traffic Secrets book doesn't actually ship until May fifth, but the audio book is available. I sat in a theater, or studio actually, for seven days. It took me three days to read the Traffic Secrets book, two days to read the DotCom Secrets, and two days read the Expert Secrets book. I got audiobooks done of all three of the new updated versions, but curious how many guys actually had a chance to listen to the whole thing? I know a bunch of guys were like, "I'm going to buy it. I'm going to get the audio book, and I'm going to listen to the whole thing before tomorrow." So hopefully a bunch of you guys had a chance to listen to it, which would be really fun. So, all right, Chris Baden said, "Me." All right, so, good. If not, it's time to... What are you guys doing? We're sitting around doing nothing anyway. Might as well be listening to sharpen your saw, sharpen your mind, and getting prepared for what's coming next. So, Austin said, "Russell, BJJ or wrestling?" Come on, now. Wrestling is the greatest sport of all time, but BJJ is number two. So, it is good. All right, are you guys excited for today, I'm going to read some more of the book. In fact, we are finishing up section number one today, here inside Traffic Secrets. I'm going to open this thing up. And this is the box set, this is the trilogy. And it's funny, I sent this to Liz Benny, a picture. I'm like, "This is the trilogy." And she's like, "Russell, there's four books. A trilogy only has three." And I was like, "Crap." Well, I'm like, "This is the trilogy, and this is the workbook that goes with the trilogy. So there's four books in a trilogy." I don't know. "Trilogy" sounds cooler. So, there you go. And check this out, if you see the book... Can you guys see the box set? It's really cool. It says, "The Secrets Trilogy by Russell Brunson." On the back, it's got the Dotcom Secrets is the framework, Expert Secrets is the fire, Traffic Secrets is the fuel, and then Unlock Secrets is your playbook. And then this side is a quote, I don't know, it might be backwards for you guys. It says "You're just one funnel away," and then a quote from Garrett White says, "The life you want, the marriage you want, and the family want are going to be fueled by the businesses you build." And so that's kind of what's in the box set. All right. Let's open this up. We're going back in Traffic Secrets. We've been doing this every single day now for almost two weeks, which has been a lot of fun for me. And we're almost to the end. Today we're going to finish up talking about the first section of the book, which is going to be cool. So we've covered a lot of stuff. So section number one in the book is all about... In fact, if you look at the title, section one is called "Your Dream Customer." It's really understanding and mastering your customer. Where are they at? How do we find them? How do we get a hold of them? What are the hooks, the stories, the offers for you to grab their attention, to pull them into your world? Who's already congregated? How do we follow up with those people? All the things we've been talking about. And so, secret number seven is infiltrating the Dream 100. How do you do that? It's going to be really fun. And then next week, we're getting into section number two of the book, which is called "Fill your Funnel." This is now where we started breaking down different networks. We're going to Facebook, Instagram, Google, YouTube, podcasting, and a bunch of other ones. I'll show you guys a pattern of how we dominate all of those. But when you understand the pattern, what's cool about it is we'll give you the ability to dominate anything. Cause you can use this process to dominate TikToks, Twitch, the new platforms coming out next week. Xavier said, "Throwing my wallet on the screen." That's amazing. I love it. I love it. All right. So we're going to Dream 100. So, infiltrating your Dream 100. How do you get into those people? This is the question a lot of people have, cause I've been talking about Dream 100 pretty consistently now for a decade. I tell people, "Build your Dream 100. Go find those people. Network with them, build relationships, get them to promote you." Things like that. And it's funny, because some people hear me say that, and they don't do anything about it. That's the majority of people. Some people hear me, they build the Dream 100 and start contacting, but they never get in with them. They never ask them to do anything. They just kind of start the exercise, but they don't actually finish it. And so this is going to help you guys understand how to finish this exercise. How do you take this Dream 100, and how do you infiltrate it? How do you build relationships? How do you get in with them? So secret number seven, we're on page 104. Those who are following along in your books, which haven't been shipped yet. They ship May fifth though, so you should be getting them about a month from now. You guys should all start getting your books. If you don't have your book yet, or the audiobook, you can go get a free copy at trafficsecrets.com. You just got to cover the shipping, which is not that much money. I think it's under 10 bucks in the U.S., And a little more international. If you go to trafficsecrets.com, you can get it. There's a bunch of amazing videos and you get immediately the bonuses. Plus, the order form bump is the audiobook. So if you want to listen to it this weekend, you can go upgrade your order and get the audiobook, and you can listen to me reading this entire book to you. And yeah, so it's kind of fun. All right. So, infiltrating the Dream 100. So I want to tell you guys a story that I tell in the book. How many of you guys remember the Arsenio Hall Show? How many of you guys are old enough? I turn 40 this year. So, old enough to remember that Arsenio Hall Show. He's the late-night "Who, who." That's Arsenio Hall, right? Now, I remember when I was growing up, my parents would not let me watch the Arsenio Hall Show for whatever reason. I think it was cause it was late-night. But my friend's parents let him watch it all the time. So he'd always talk about it, and he was always doing that thing. And so, I remember he would tell me stories and I always wanted to watch it. I never did, until one night, we had a sleepover at his house and I got to watch the Arsenio Hall Show. It was so cool, because he would run out, and he does this "Who, who, who," and everyone's excited. He's interviewing people, and they're funny people. And it was just this really cool thing. And what's interesting is, I started doing... Oh, actually, this was really funny. After we saw that, that became our thing. That was Arsenio Hall's thing, but that became our thing. We were playing basketball, we'd dunk on someone. We'd play football, catch a touchdown, and like, "Who, who." It became all of our things, right? Oh, someone said that their aunt worked on the show. How cool is that? All right. So, Arsenio Hall Show, at the peak of it, in fact, in June 1992, Bill Clinton, who was running for president at the time, came on the Arsenio Hall Show, played the saxophone. He played the song Heartbreak Hotel, and many people said that one of the main... Not the main reason, but a big reason why President Clinton won the election is because the people who watched Arsenio Hall Show. They said it helped build his popularity among minority and younger voters, which is one of the main... Not main, but one of the major reasons why he won the election. Which is very interesting, right? Anyway, so then two years after that, Arsenio Hall Show gets canceled, right? And then how many guys have heard of Arsenio Hall since then? No one has, right? He disappeared off the face of the planet. What happened? Until a couple years ago in 2012... I can't believe it was 2012. That was really 10 years ago? I don't know what year we're in right now. In quarantine time, I don't remember what year we're in. Anyway, 2012, we're watching Celebrity Apprentice, cause that's what we do. And all of a sudden, Arsenio Hall is one of the contestants on Celebrity Apprentice. Which we're like, "This is amazing," right? So we're watching this whole thing and there was something interesting that happened. So they do different fundraisers on Celebrity Apprentice, things are happening. And then one of the episodes was a fundraiser. And so all the contestants jump on the phone, they're calling all their friends, everyone they know, they're trying to raise money, right? And every single one of the celebrities get on the phone and raise money. Somebody raise 30 grand, some raise hundreds of thousands. Everyone's got different levels of it. A couple of people raised half a million or something. Everybody raised money, except for one contestant. Can you guess which contestant that was? The only contestant that raised not even a penny was Arsenio Hall. And you see the scene, he's on the phone with his address book, and he's calling person after person after person, nobody will return his call. He's like, "Why is nobody returning my calls?" And then at the very end, they tally up, and he's the only one that doesn't get any money. And they showed us a little clip of him in the boardroom or whatever, talking to the camera. And he's all frustrated. And he just looks at it, and he says, "You know what?" He said, "When I had my own show, everybody returned my call." Boom. Okay? Now, most people missed that. But for me, it rang in my head like a bell. When Arsenio Hall had a show, he had a platform. He was able to call anyone on earth, including Bill Clinton, who was currently running for president and say, "Do you want to be on my show, man?" And the next day, Bill Clinton's on his show, playing saxophone, right? He loses his show, loses his platform. No one returns his call. People ask me, "Russell, how in the world did you get in with Tony Robbins and Dean Grasiozi, and all these people?" And I would love to think that the reason why I got in with all these guys is because I'm so nice, or charismatic, or maybe think my haircut's cool, or whatever. Right? And as much as I wish that was the truth, I know, I'm fully aware that the reason why I was able to get into my Dream 100 is because the thing that I have to offer them is my platform. That is what I have to offer people. So when I met Tony, I'm like, "Hey Tony, I've got a whole bunch of entrepreneurs that follow me. Can I interview you? Can I get to know you? Can I..." I met Dean, "Hey Dean, I want to help promote you. Hey Dean, do you want to be on my show? Hey..." And you can name off all the people in my Dream 100, everyone I've tried to get, my platform is the thing that I had to offer my Dream 100. It's the tangible thing that I own, that I control, that provides value to people who are three, or four, or five levels above me. Right? And so, for you, the question is, you're building this Dream 100, and then how are you going to approach them? Like, "Hey, Dream 100, can you do this thing for me? Can you do this thing?" They're going to say "no," right? They have enough things happening in their lives. The thing you have to offer them is your platform, but you've got to have a platform. Right? And so that's this whole secret number seven is about, is building up your platform. So what does your platform look like? Well, for everyone it's going to be different. Some of you guys... In fact, I'm going to do a poll right here. How many of you guys right now who are listening to this love to write? Like, "I love writing. If I could just write all day, I'd be the happiest person in the world." Okay. If you are someone who loves to write, the platform you need to be building is you need to be starting a blog. You should be writing. How many of you guys are like, "Writing sounds like the worst thing on planet earth. I do not want to write ever, but I love to talk." Right? Okay. Maybe for you, you should be starting a podcast. That's the platform. You love talking and speaking, that should be your thing. How many of you guys are like, "I like writing, podcasting, but I love being on video. I want people to see my face. I want them to see my excitement. Oh, this is amazing." For those, you guys should be starting a video channel, a vlog, a YouTube channel, or Instagram, or Facebook, or somewhere. You got to find the spot that you're the most comfortable. Okay? Because if you're not comfortable, you're not going to be consistent with it. That's number one, figuring out, where do you want to build your platform at? Right? And then, you've got to start actually growing it. Okay? And I have a whole bunch of stuff here, I wish I could read all of it to you. Starting on page 112, it's like, how do you find your voice? Because when you first start your own show, it's scary, right? How do you know how to talk? If you listen to the first 40 plus episodes of my podcast, they were really bad. I was shy and awkward, nervous. And people are like, "Russell, you seem like such a natural communicator. How did you become so natural at it?" I became natural because I published 800 episodes of my podcast consistently three to five times a week, every single day for the last eight years. Okay? And I've been on Facebook Live hundreds of times. And I've been on tons of other… I sound natural because I've done it a lot. I found my voice and I continue to try to develop it and make it better. But it's consistency. Okay? Before any of you guys saw me up here talking to you, it was a decade of me putting in the time and the effort of publishing, and finding my voice, and doing it over and over and over again. And so what I want to recommend for all of you guys is you need to pick a platform, whatever one it is, especially now, especially during times when everyone's stressing out. This is your shot, your chance to step up as the leader that your people are looking for, and start talking. Start sharing. Start giving faith and hope and a brighter future for your people. Now is the time. So I want to challenge you guys to figure out... If you're a writer, you're starting a blog, and I would recommend going to medium.com, starting a blog there. If you're a speaker, you're going to start a podcast. If you like video, you can start a video vlog. And I don't care if it's on Facebook Live, YouTube Live, I don't care. Pick a platform and stick with it. And then, I challenge you to publish every single day for the next year. Starting today. Not mañana, starting today. I want you to publish every single day for an entire year. Okay? And at first you're like, "I don't have stuff to talk about for entire year." I get it. Okay? But what's magic is that you start speaking, more things will come to you. Okay? As you open up your mouth, the Lord will bless you with more ideas, more inspiration, more things. As you share, as you give, as you're helping other people, more stuff will come to you. So it's very important to understand that. Okay? So you got to publish every single day for at least a year. And the reason why we do this is a couple of things. Number one, at first, you are going to be very, very bad. Okay? So you need to start publishing to be able to find your voice, this is the big part of it. If you don't start publishing now, you will never find your voice. The reason I'm good today is because eight years ago, I started publishing every single day. Okay? So you start publishing to find your voice. And first you're like, "Oh, but no one's listening to me." That's good. Cause you suck right now. So it's okay that no one's listening to you. You shouldn't worry about it. Now's the time for you to find your voice and learn how to actually speak and figure out what people actually want to hear. Number two... So number one is for you to find your voice. Number two is you have to publish long enough for people to find you. Okay? Number one, you're finding your voice. Number two, it's you're publishing long enough for them to find you. And there's a really cool blog post that my buddy, Nathan Barry, wrote on his blog. It's called Endure Long Enough to Get Noticed. I'm going to read it, cause it's one of the most powerful things I could possibly share for you guys. He said, "How many great TV shows have you discovered in season three or later? I started watching Game of Thrones after they had released five seasons. Pat Flynn had released at least 100 episodes of his podcast before I even knew it existed. I discovered Hardcore History years after Dan Carlin started producing it. This is such a common experience. There's so much content being produced that we can't possibly discover it all. So instead, we wait for the best content to float to the surface after time. If step number one in building an audience is to create great content, step number two is to endure long enough to get it noticed. Seth Godin is very generous with his time and will appear in almost any relevant podcast, but you have to have recorded at least 100 episodes first. His filter is creators who have shown they're willing to show up consistently for a long time." Oh, oh, this is so good. Do you guys get this? All right. So step number one, you're doing this, publishing everyday for a year on your chosen platform. I don't care what it is. Okay? Number one reason is for you to find your voice. At first, no one is going to be listening and you're going to suck at it, and that's okay. That's the plan. That's the process. Okay? Number two is you're doing it so that your audience can find you. If you just published three episodes, they're never going to find you. You publish 100, they're going to start finding you. You publish every day for a year, you'll have endured long enough that your people will start finding you. Okay, when I launched my first podcast, it was called Marketing in your Car. And I did the same exercise I'm asking you. I was like, "What am I going to be most comfortable with? What can I be most consistent with?" I was like, "If I do an interview show, I have to have microphones and stuff. I'll never do it because it will be too hard." But I was like, "I'm in my car every day for 10 minutes. I'm just going to record a podcast while I'm driving." So I called it Marketing in your Car podcast. And I knew I'm going to be consistent, and do it at least three times a week, and maybe more. And I had days where I did it every single day. And I did it for years. Now, I was lucky at the beginning. I didn't know how to check my stats. So because of that, I never checked my stats. And so what's amazing is, I think I was three years into publishing my podcast before I learned how to find out if people were actually listening. And I am so grateful I never knew. Cause if I had known that the first 40, 50, 60 episodes had 10 listens each, I probably wouldn't have kept doing it, if I'm completely honest. But now I've done this many. Every episode that I publish gets tens of thousands of downloads. Okay? But I had to keep doing it consistently for long enough for my people to find me. And I do it consistently long enough to find my voice. And so that's the secret to Dream 100. And then, when you have your own platform, now you can go to these people who are your Dream 100, and be like, "Hey, I've got a podcast. Yu want to be on it? Hey, I got a YouTube show. You want to be on it? Hey..." And now you have something of value to provide to them. That's the thing you have to provide your Dream 100 is your platform. That is the big secret. And some of you guys are like, "Russell, do I have to publish if I'm going to get Traffic Secrets?" You don't have to. There's a lot of ways to drive traffic. But I promise you, this will make a very holistic traffic. It gives you the ability to find your voice. It gives you the ability to infiltrate your Dream 100, to build the relationships with people you didn't have the ability to before. In fact, as you read this, it's... This is your journey, right? In your podcast, you're documenting your journey of the result you're trying to get for yourself. And here, you're telling your story along the way. I wish I could go on for two days about this alone. But my job is, I'm documenting my journey. Every single podcast, I'm telling my story. I'm talking about what I'm learning today, where I'm going, what I'm trying to figure out, as you're doing this journey to get a certain result for yourself. So don't think, "I'll start my podcast after I figure it out." No, you start today. Figure out what's the result you're trying to get for yourself. Okay? And then document your journey along the way. Every episode is a documentation. Then, in between here, this is your Dream 100. You're pulling people in and you're interviewing them. You're pulling them in, you're interviewing them, and you're building relationships. You have a chance to interview someone for 30 minutes or an hour on your podcast, on your show, on your video, you build the relationship with your Dream 100 you can't get in any other way. Okay? It opens up so many doors, so many gates, and that is the big secret. So infiltrating your Dream 100, you guys, it all starts with building out your own show. I wish that I could just fly to your house and force you to do it. Most of you won't, but the ones who do are the ones who are going to thrive during this time of economic uncertainty, okay? Your people are waiting for you. They're waiting for your voice. They're waiting for your guidance, your leadership. And unless you start doing it, they're never going to find you. And so they always say... This is an old Chinese proverb. "The best time to plant a tree was 20 years ago. The second best time is right now." So, today. This is the time you guys. You're sitting around and you're in quarantine. You got a whole weekend to figure it out. Figure out, how do we blog? It's easy. You go to medium.com, create an account. Boom. You can start blogging today. Okay? "I don't know how to start a podcast." There's an app called anchor.fm, I think. It's free or five bucks on your phone. You download it. Boom. You can be podcasting today. Okay? A video, I went to Facebook, I put "Go Live." Boom. I'm live. YouTube, same thing. You don't have to wait. Now is the time. Start publishing, start finding your voice, document your journey towards something that you're trying to create, something you're trying to learn, and just share what you're doing. You don't have to make things highly-produced. You're just talking and telling your stories and what you're learning along the way. And as you do that, two things will happen. Number one, you will find your voice. And number two, you endure long enough that your people will be able to find you. All right, guys, I got to bounce, cause I've got an interview with one of my Dream 100 starting two minutes. Yes, I practice what I preach. So I got to jump off here. If you don't have a copy of your book yet, go to trafficsecrets.com and get it. The hardbounds don't ship till May fifth, but the audiobook is available right now. So go and get it. I highly recommend get the order form bump, which is the audiobook. You can listen, for seven hours, me read this entire book to you. So by this time on Monday, when we're hanging out again, you can have this whole book in your brain and done. All right, I have to go, guys. I start in one minute. Appreciate you all. Thanks for everything, you guys. Start publishing. Now is the time. Your people are waiting for you. Let's go. All right. Thanks, you guys. Talk soon.

In today's podcast I had the pleasure of sitting down with Cody McBroom, The CEO and creator of The Tailored Coaching Method. Cody is another online coach friend who I met about 3 years ago and he's a huge inspiration for me because he in a leader in the online coaching space.Today we talked about a lot of different topics, we covered:-Cody's upbringing from high school and his first weight loss journey that sparked his interest in this field.-How our clients and you can approach the holiday season as it's coming up to make sure you don't let a couple days of splurging turn into 3 months of overeating.-We dive DEEP into some mindset conversations about: personal development, how to grow self esteem and confidence, the importance of mentorships, and telling the truth about where you are and where you are looking to go if you want to be successful.I really enjoyed our conversation today and I hope that anyone listening who thinks that they cannot make a massive shift in their life to go after their dreams they think twice because Cody shares how 10th grade Cody is COMPLETELY different from the man he is today.If he can do it, so can you!Enjoy!Here are the 4 books that Cody suggested in the podcast covering the Core 4:-Body: Fat Loss Forever by Layne Norton-Being: The Man in the Mirror by Patrick Morley/The Monk who sold his Lambo by Robin Sharma-Balance: The 5 Love Languages by Gary Chapman-Business: Go Giver by Bob Burg/ The Leader Who Had No Title by Robin Sharma

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you... Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day. Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing. I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you. Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day. One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that. As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun. Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy. I think this is the time for all of us to start sharpening our saws. You look at the best companies in the world were all built during these times of economic uncertainty. And so your business, your following, your brand, it is the time to start building it now. All right, so here we go. You guys want to jump into Traffic Secrets again? I've been going through chapter by chapter every day. Some days we've covered half a chapter, but I'm going to be moving into the next stuff. If you don't have your copy yet, we're in pre-order right now. You can go get trafficsecrets.com to go get your copy. They're there. It's free plus shipping, so it costs you I think 9.95 US, 19.95 international. We start shipping these on May 5th, so you may have to wait a little bit to get them but the audiobook, which I recorded, it's seven hours of me reading this entire book, is available right now. Every single day, we're going live and I'm going through the book so while you waiting for the book to come, also I'm sharing with you guys so you can start getting the wheels in your head spinning and get the ideas coming forth. Anyway, if you haven't got it yet, go to trafficsecrets.com and get book. I'd recommend getting the audiobook because you can listen the whole thing tonight. It took me three days to record, but it's seven hours of audio. You can listen to it all day today and by to this time tomorrow have the book done and in your head and understanding it all perfectly well. All right. And then on top of that, there's like five, I think it's five bonus videos you get when you get Traffic Secrets book that each of those by themselves, we could sell for a couple hundred bucks. You get them all for free when you go to trafficsecrets.com and get your free book. I think I said free like 40 times so far. It's time. Anyway. All right. Everyone's asking, "What's Unlock Secrets?" Oh, well there's DotCom Secrets, which is book number one in the series; Expert Secrets, book number two; Traffic Secrets, book number three. Unlock Secrets is a workbook that goes with all of them to help mush them all together and mushify them. But right now, we're talking about the Traffic Secrets book. Okay, so should we dive in? Let's recap what we talked about so far. In the introduction, we talked about the fact there's a storm coming and then it's crazy that we're in the middle of literally... Well, in Boise we're actually having a storm outside, but we're in the middle of this economic storm. It's scary times right now. It's kind of, I don't know, kind of creepy. I wrote this probably 18 months ago, but the introduction starts with "There's a storm coming," and it's talking about... The reason I wrote this book is because there's a storm coming. Businesses are going to be struggling. The lifeblood of every business is what? Traffic. The lifeblood is customers. Right now, in these crazy economic times, the life preserver you have for your business is literally traffic. It's the customers coming around you and it's building up customers that'll be there for a lifetime. Anyway, so the introduction talked about the fact that there's a storm coming, how to prepare for it. Then section number one was all about your dream customer, who is the person you want to serve, and then really understanding them at a deeper level. Are they someone who's moving towards pleasure and moving away from pain? Are they a searcher? Are they a scroller? Where are we finding these people at? How are we interrupting them? That was all in section one, which is one of my favorite chapters. Hope you guys enjoyed that one. Section two, or secret number two then, was now that we know who our dream customers are, secret two is where are they actually hiding? I need to find those people. They got to be hiding somewhere. We talked about congregations and how to identify them. And then in the third video we did like this, we talked about the dream 100. Who's already congregating those people? Where are they at? I had you guys do an exercise, so hopefully you did. It's on page 41 in the book when you get the book. Basically, it was going through each platform. So on Facebook, who are the people that have already congregated your dream customers? Who are the people who already have big Facebook following and writing their names down. Then who are the people who already have big YouTube channels and writing those names down. Who are the people who have big podcasts of your dream customers? Instagram channels, bloggers, big email lists, who are the people that have already congregated the customers you want to have and you want to serve? You got to start listing those people out. That's the first step here in the dream 100. We're going to come back to that today, so I want to make sure you guys have done that and prepared there. And then yesterday, we talked about my favorite concepts, which is hook, story, offer. Whoop. We talked a lot about that. If you missed that one, all these are being posted on Facebook. They're on Facebook long term, so you can go and watch those on Facebook. We may or may not be putting out a Traffic Secrets podcast of these episodes as well because some people have been asking for the replay. That may be coming to you. But today, we're going into secret number four. Secret number four, you guys ready for this? Secret number four is called work your way in and buy your way in. If you read the original DotCom Secrets book, I talk about there's three types of traffic. How many of you guys remember this? There's three types of traffic. This is internet marketing school 101. There is traffic that you control, there's traffic that you earn and there's traffic that you own. There's three types of traffic. Today, we're going to be talking about two of those three types. All right, so working your way in and buying your way. In fact, let me see what's the best way I could share with this. Oh, yeah. It's interesting. When we were launching ClickFunnels five and a half years ago, as you guys know, I'm the non-technical co-founder, which means I got no skills. I can't code, I can't write software, so everyone's writing software for me because I can't do it. Todd and Dylan were creating software. And so it was like what was my job in this whole thing? My job was to figure out, when the doors open on day one, how am I going to make sure that there's traffic coming into our funnel so that people are lined up waiting to create a trial? While they're up all night coding, drinking Red Bulls and doing the hackathon, stuff like that, I was hanging out with them, figuring out, "Okay, I got to figure out dream 100. Who are the people who's got our dream customers?" And so I built my whole dream 100 list, just like I just showed you guys right now and how we did this… actually I did this a couple days ago. I built out the dream 100, and then I started contacting them and calling them and messaging them and sending them stuff in the mail and getting to know them and all sorts of things. After I figure out my dream 100, there's two things I'm trying to do. One, I'm trying to work my way in and number two, I'm trying to buy my way in. Working your way in is, how do I get those people who already have my dream customers to promote me? All you guys have been watching this Traffic Secrets book launch. I have a lot of people who said, "My entire Facebook and Instagram and YouTube feeds are all filled with people talking about Traffic Secrets." Literally, it's my dream 100. It's people I've been building relationships with for years who I say, "I got a new book coming out. Do you want to talk about it?" And they have. I worked my way into those relationships. Those people are promoting it. I'm not paying them. They are affiliates, so they will get paid commissions if they sell a book, but I didn't buy ads from them. I said, "Hey, do you want to promote this?" They said yes. right. I worked my way in. If you look at how do you work your way into your dream 100, you could go through the book here on page number 57. I start walking you through the process. Step number one is called dig your well before you're thirsty. There's a book that Harvey Mackay wrote called Dig Your Well Before You're Thirsty. I remember reading that book and just being like, "Okay, that's the thing." A lot of times, people are like, "Well, when my product's done, then I'll go start working on my dream 100. I'll start building relationships. When I'm ready to launch, then I'll go do that." It's like no, no, no. You need to do that today because when your product's done, if you come to someone and the first time you meet like, "Hey, how's it going? My name's Russell. Do you want to promote my book?" they're going to be like, "Dude, I don't know who you are. All you're doing is asking me for favors and asking me for things." Your job is to start building a relationship today, immediately. Start digging you well before you're thirsty. That's why I led the book with this, because you should start doing this today. Let's say you do this on Instagram or on Facebook. Let's say Instagram, you figure who on Instagram already has my dream following. Who are the influencers who already have a huge list of people, a ton of followers of my dream customers? And then start messaging them. I read you guys a couple days ago in here talking about dreaming 100 Rachel Hall, when she launched her book that became the number two bestselling book of the year last year, only losing to Michelle Obama, come on now, first thing she did is she went to Instagram and found everyone who had her dream customers who had over 200,000 followers. She personally DMed every single one of them. She started working her way in, getting to know them, messaging them, sending them free copies of her product and getting to know them. Same thing with Tom Bilyeu from Quest. When they launched Quest Nutrition, same thing. He went to Instagram and found who was all the influencers who got my dream customers? I'm going to start working my way in and send them free samples, send them product and started working their way in. So that's step number one, is working your way and getting to know these people. When your product's launched, they should already know who you are. They should be friends. In fact, I think I tell a story in here of Tim Ferriss. When he launched The 4-Hour Workweek, he did the same thing. He said, "I'm writing a book. I need to start digging my well today." So he said, "Who's my dream 100? Who are the people that someday I'd love for them to promote my book?" He built a huge list of bloggers and podcasters and things like that. He started getting to know them, became friends with them, messaged them a year before he launched his book. He started digging his well before he was thirsty with these people, getting to know them as he's writing a book. Eventually people are like, "What do you do for a living?" He's like, "Oh, I'm an author. I'm writing a book." They're, "What's the book?" "It's not done yet. I'll tell you when it's done." But people are like, "This guy's really cool. He's just really nice." And then eventually Tim's like, "Hey, my book's done. Can I send you a free copy?" They're like, "Heck yeah," so he sent all these people free copies of The 4-Hour Workweek. And then he's like, "Hey, launch day is this day. If you like it, I'd love for you to write a blog post on launch day and tell the world." And on launch day, he had like, I don't know, a thousand bloggers on day one blogging about The 4-Hour Workweek. That built Tim Ferriss. And so this whole concept is how it works. You figure out your dream 100 is and step number one, you start digging your well before you're thirsty. I'm not going to spend too much time, but we talked about all the different ways to do that here inside the book and the ways you do it the right way and then the wrong way. Okay, let's see. Let me I make sure I'm doing this in the right order. Step number one is dig your well before you're thirsty. Step number two is you work your way in. It's interesting. Right now, while we're on quarantine, my kids and I and my wife are doing the Marvel marathon. We started with Captain America and then Captain Marvel. We're doing it chronologically so it's not when the movies released, but when they chronologically fit into time. So Captain America's number one, Captain Marvel. Last night, it was Iron Man. Tomorrow, or tonight, it's going to be Incredible Hulk. We're doing the whole marathon. As I was watching, I was thinking about... I remember when Infinity Wars came out and Endgame came out. How did they launch those movies? Thinking about this, what they did is that the movie theaters, Disney, they have relationships with the people that have their dream customers, so The Today Show, The Tonight Show, Good Morning America, Late Night, all the different talk shows. About a week before any of these movies go live, what happens? Again, let's just say that we're Hollywood right now. Hollywood builds out their dream... So here's your dream 100. I got to figure out how to work my way in and buy my way into these people. This is what Hollywood does. It's the same thing. It's like okay, here's the morning shows, the talk shows, late night talk shows. If we're going to promote this movie, we need to start working our way in today. And so what do they do? They go and all of a sudden, you see the guy who plays Thor, Chris Hemsworth, is on every single show talking about the movie. And then you got Iron Man going everywhere, and you got all the famous people going on all these shows, talking about the movie like, "This weekend, the movie's coming out. It's coming out. It's coming out." They're working their way in to all these channels, letting them know that this thing's about to go live. And then boom, movie goes live on the weekend. They make a billion dollars. That's how they launch movies. The same thing's true in our world, For the last two years that I've been writing this book, I built my dream 100. I got to know them. I built relationships. I sent free copies of the book. Now, I'm doing podcast interviews, Facebook Lives and all sorts of stuff, talking about my book, getting it out there to the world. Same thing's true for your product. It's the same thing. You start working your way in. We call it working your way in or earning your traffic because it's free. You're not paying for it. You're paying for it with your time, your relationships. But it's the best kind of traffic because it's... First off, doesn't cost you any money. Number two, usually it's coming with a personal recommendation. It's the best type of traffic you can get. So work our way in. The first goal is to work our way into everyone's side of the dream 100. In fact on page 64, you see, well, here's a picture of it there. Personally, I try to figure out how to work my way in. I go through all my podcast lists. How do I get on everyone's podcasts? I want to hit the podcast circuits. Here's all my YouTubers. How do I get on the YouTube circuit? Here's all the people that Facebook live, people who have email list. I'm trying to work these circuits and get into every single person's thing. That's how I worked my way in. In fact, when I launched the Experts Secrets book, I show a picture here, but I spent... Some of you guys saw that video. I did a whole YouTube video about this. I spent 10 years building a relationship with Tony Robbins, my dream 100. When the Experts Secrets book came out, I said, "Hey, can you interview me about my book on your fan page?" He's like, "Okay," and he interviewed me. This interview got 3.1 million views, of Tony interviewing me when the last book came out. I was working my way in. Didn't cost me any money, but I got in there and got this free promotion. The first thing is working your way in. The second way is you buy your way in. Now in a perfect world, everyone in your dream 100 would just promote you for free. But the reality is for 10 years, for example, Tony Robbins didn't promote me for a decade that I was working my way in, working my way in, working my way in. But what's cool is during that time, while I'm working my way in and hoping to get him to promote me for free, I'm still able to go and buy my way in. I was able to go to Tony Robbins, he's my dream 100, and I targeted his fans, his followers on Facebook. I bought ads to his followers. I know his followers are my dream customers, so I bought ads to those people. I knew that Grant Cardone's followers are my dream customers, so I bought ads to those people and I did the same thing. There's two steps to the process. You figure out who your dream 100 is. Number one is you're going and you are working your way and trying to get free exposure to their following, to their fans, to their audiences. And then two, while you're trying to work your way in and get free exposure, you can also buy your way in. All the advertising platforms nowadays like Facebook and Instagram and YouTube allow you to buy ads directly targeting certain people. If I have your dream customers, you can buy ads and say, "Everyone who follows Russell Brunson, I want them to see my ad." You can do that really easily. If you're selling a health product, you can say, "Everyone who follows Dr. Oz, show them my product." While you're waiting for Dr. Oz to put you on the show someday in the future, while you're building a relationship and trying to get on his show to get all this exposure, at the same time you can be buying your way in today. You don't have to wait for him to say yes. Facebook, Instagram, YouTube, the channels have already said yes to you. So I'm working my way in and I'm buying my way in. People always ask me, "What's better? Is it better to work your way in or to buy your way in? The reality is you want both. Here's a little graph here, if you can see. See? If I'm buying my way in, boom. I can get a big spike immediately. I start getting traffic like yesterday. I can get traffic super, super fast. I work my way in, it takes longer. But over the long term, you can get way more traffic from that. The reality is you want both. You want the immediate traffic in sales coming in from buying your way in, and you want the long-term consistent free traffic. If you're doing both at the same time, that's the best way to do it. ClickFunnels has built up of a lot of traffic from both things, free traffic that we're working our way in, as well as paid traffic that we're buying our way in. That's kind of where we're starting. I could spend like six years going on this, but you got to get the book, you guys. You have to get it. You can't say it about your own book, that's annoying, but I worked really hard on it so I can say that. I think it's really good. I'm really proud of it. It's funny, because when you're you finish writing it, you're so proud of it, and then there's this phase where you have to send it to people to read. Man, it is a scary, scary phase. I remember sending it to a whole bunch of my friends and just be like, "Here's my new book," and then just waiting and hoping and hoping. It's funny because at first, you don't hear back because books take a long time to read. You're just like, "Oh my gosh, they must hate it. I'm really, really scared." And then a couple weeks ago, I was at Tony Robbins' 60th birthday party, which was insane. I'm sitting there and I saw Garrett White across the room. He came over, gave me a hug. And then he's like, in the way Garrett says it, "Brother." He's like, "I read the new book." I'm like, "Oh yeah. What'd you think?" freaking out like, "I hope he..." And Garrett's been one of the biggest fans of DotCom and Expert Secrets that we have, one of our biggest promoters of the book. He's like, "This one's better than the other two." I was like, "What? Are you serious?" I'm like, "Oh, cool. Thanks." Inside, I'm freaking out because I've been so panicked, so nervous, so afraid that when people got this, what if they don't like it? It's the insecurities of the artist. You always will have it as you start putting your stuff out there. But it made me really happy that... Anyway, so far everyone who's had a chance to read it has loved it. So many of you guys have had a chance to listen the audiobook and sent amazing feedback. I'm grateful for it. Anyway, yes. I'm excited. If you guys don't have a copy of the book yet, now is the time. All you got to do is go to trafficsecrets.com. Again, we're in pre-order right now. These don't ship until May 5th, assuming that Amazon opens back up soon. Anyway, that's a story for the another day. May 5th, these start shipping. We'll be shipping from our warehouse, so you don't have worry about that. But if you go to trafficsecrets.com, you can pre-order. There's an order of form bump for an audiobook. If you want to start listening to it today, you can start listening today. I spent three days in the studio reading it. It's seven-hour audio, I think, of the whole book. You can start listening to today and have it ready by tomorrow. It's going to be awesome. Anyway, I'm excited for you guys. Hopefully, you enjoy the book when it comes out. I've got to jump. I've been working my way and I've got interviews starting in four minutes with a whole bunch of other people who are going to be talking about this book. I'm going to go jump off and jump on the calls with them, you guys. Yes, I practice what I preach. But now's time to get your book. Go to trafficsecrets.com. I hope you guys enjoy it. I hope you guys love it. And again, while you're ready for the book to show up, there's the audiobook you can upsell. There's five videos you get. One of them is me talking about Traffic Secrets at Funnel Hacking LIVE. There's one from Prince EA, who's over 3 billion views on YouTube. There's Peng Joon's video. There's a whole bunch of amazing Traffic videos you get instantly when you get the book, so go take advantage of that as well at trafficsecrets.com. Someone said, "Where at?" Anyway, I'm jumping off. I got a call in three minutes. I appreciate you guys. Thanks for hanging out with me today. We'll talk back tomorrow. Tomorrow, we're going to be going into the next secret, which is traffic that you own. This is the most important type of traffic, so we'll cover this tomorrow. Again, there's three types of traffic, traffic you control, traffic that you earn and traffic that you own. Tomorrow, we'll talk about traffic you own, the most important, most vital, most fun type of traffic. Thanks, you guys. Trafficsecrets.com. Appreciate you all. We'll see you guys tomorrow. Bye, everybody.

Here is a trick to increase your stick rate, increase your perceived value, give you the ability to charge more, all while making your customers stick longer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. For today's episode, I want to quote myself. "If you are good at something, you should turn it into software." All right, everybody, hope you guys are doing awesome. I am heading home from the office today. And there's actually a really cool mastermind group that I'm part of, that meets once a year. And they have not met in almost two years now, because of the whole COVID thing. And they're meeting right now, and I'm not able to be there. And it's breaking my heart. But I got a message from my friend, Alison Prince, who is there. And she said, "You've been being quoted three or four times." I said, "What are people saying about me? My ears are burning. Tell me, tell me." And she said that someone quoted, and she read the quote, which was basically something I said last year. The event which is Whatever you're good at, just turn that into software. And I want to give you context, because this group is some of the best personal development gurus in the world. Literally, the who's who. You would know probably 95% their names. And most of them have courses. They got products. They got podcasts. They got YouTube channels. They got all these things where their teaching their stuff. And all of them have bigger reach, bigger following, bigger list, bigger everything than I do. But the reality is, I think, for the most part, I make more money than almost all of them. Not all of them. There's a couple that I'm gaining on. But as a whole, pretty substantially, I make more money than most of them. And when they were talking about last time, I was like, "You guys are all brilliant. You have these ideas. You have these things, but you're selling it as a course. And a course is good. But, man, if you could turn that course into software, it would change everything." And like, "Oh, that doesn't work for me." And I was like, "Yes." You have to understand their art is personal development, right? My art is building funnels. And so for years, I did courses, teaching how to build funnels, and how to lay them out, and how to write copy, and how to do these things. But it wasn't through until we turned our knowledge into software that my businesses went from good to insane, right? And you think about Funnel Scripts, right? We taught people how to write copy for decades. And nobody wants to buy copywriting, so we turned it into software, and boom, Funnel Scripts is a Two Comma Club ex-award winner. Talked about building funnels, and how to do it, and the strategy. But it wasn't until we turned into software that it blew up. I've watched Garrett White recently. Garrett White, if you know, he did live events where men came out to Wake Up Warrior. And he would take them down the beach, and he'd beat them up, and he would make them tough, and turn them into men. And it's amazing, right? And he did that for five or six years doing events every single month. And then, now he stopped those. He shut them down. And now he's turning what he does into software, where you log in to software, you do the thing, you read the thing, you read the message. You listen to the app, you check the thing off, and you're doing the things. And he's transitioning it from information to information blended into software. And so for you guys, I want you think about that. In fact, let me step back. One of my very first mentors, a lot of you guys know this, is Dan Kennedy and Bill Glazer were my first two big mentors. And in their company, Magnetic Marketing, they have a newsletter where they sell access to the monthly newsletter, right? And one of the things that Bill used to always talk to me about is he's like, "You have to have in any kind of continuity, you got to build in pain of disconnect." Meaning, it gets harder for somebody to leave, right? And he said, "The biggest problem in their business was there was no pain of disconnect." People were buying the newsletter, which was great, and it's great recurring income stream. But if something happened, right? Their credit card failed, some bills happen, whatever. First thing to go is info, right? This has been helpful, but I don't have to have this membership. I don't have to have this newsletter. I don't have to have these things for whatever reason. So they're able to cancel them really quickly and very easily, because there's no pain of disconnect. Whereas, ClickFunnels right now, when someone gets an account to ClickFunnels, and set up their site, they set up their funnel, and things are happening in their thing. They have their email list, and they've got things happening. If things shift, and things get hard, and things happen, the last thing they're going to cut is ClickFunnels because the pain of disconnect is so high. They stop paying their bill to ClickFunnels, their business falls apart, right? I remember in the continuity business, when we were doing membership sites and stuff, people would go three, or four, or five months, stop paying. We've been hounding him, trying to get him to pay things like that. Whereas, ClickFunnels is opposite, right? Someone stops paying, sites go down. And within five minutes, they're calling us like, "Oh, here's my credit card. Let me update it." Right? It just shifts the thing, because the pain of disconnect is so high. And so, the problem traditionally with information products, or coaching, or things like that is that there's no pain of disconnect, right? People have it, they can cancel it. And it's simple to do because there's no pain of disconnect. But as soon as you take your course, right? And you turn it into software. Now someone's logging in, they're going in, they're filling out things or taking notes. They've got things they're building up. Now all these things are there. They're stored in the spot. And if they were to cancel, they lose all this information, right? And so, how do you turn your knowledge, the things you're good at into software? I just want you guys thinking about that. We've done it a couple of times this year. One of them recently, and the site's not live yet. It maybe live by the time you guys hear this. But if you go to braindump.com, we have a process that we use to brain dump, and get the ideas out of our head. And we taught it to people. I showed them how to use it in Trello. I showed people how to do it in different ways, to do in Google Docs. And this is how we brain dump our ideas to write a book, or create a course, or do different things like that. And it was good. Some people paid for us, most people wouldn't, because it was like, "How would I pay you to show me how to brain dump my ideas?" And so, we took this idea, this skill set, this knowledge we have, we turned into software. And the software now allows you to brain dump stuff. And what's cool about it is, number one, it makes the process so much simpler, so much easier. I can just give it to people. They can do it very fast, very easily, which is exciting. That's number one. My number two, is now there's a pain of disconnect. If you spend a week, or a month, or year brain dumping your ideas into our software, you don't want to cancel, because if you do, you lose all the stuff you've brain dumped, right? You lose all your notes, your ideas, all that stuff disappears with you. And so, the pain of disconnect is very, very high. Whereas, if you bought a training course, let's say, you're paying 30 bucks a month to go through my course in how to brain dump your ideas. After month number one, I get the gist, right? I already listened to it or I don't need it any more, whatever. It is easy to cancel. Whereas, the software, now you're part of it, you're probably going to use it forever, right? And so, just want you thinking through those things, right? How do you take what you know, and turn into software? When you do that, you're going to increase your valuations. Your company will be worth more. You increase your stick rates. Your stick will be longer. You increase happiness. People feel the increased perceived value, software feels more expensive than courses, and about a million other things. So anyway, I thought it was cool because they quoted me today during the mastermind meeting. And I wanted to share the quote with you guys, since I'm not able to hang out with all my friends who are super cool. And literally, these people that are changing the world, and I can't be there with them, which is too bad. But at least, I'm doing something cool here as well. So anyway, I don't want to complain about not being there. I stood back for a very important and very cool reason, so no stress. But hopefully, that helps you guys. With that said, I'm home, I'm going to play with my kids, which is the number one reason why I was not able to go. I'm going to go have some fun with them. So appreciate you guys. Thanks so much for listening. And go figure out how to turn your ideas into actual software. Thanks so much everybody. And we'll talk soon.

I am taking a course by Garrett White called, The Warrior’s Way. A portion of it that was especially moving for me discussed the four stages of money. There are four personas you will adapt in your pursuit of wealth; each has strengths and weaknesses. The key is to find a balance between them and lean into their strengths. In this episode, I share what the four stages of money are, how to progress through them, and how to integrate them into your life. In This Conversation We Cover:  [02:28] The four stages of money [04:14] The hustler [07:13] The entrepreneur [13:02] The CEO [13:55] The king [15:53] Seeing the big picture Resources: https://garrettjwhite.com/ (garrettjwhite.com) Text "BIZ" to 310- 388-9724 to learn more about our income automation processes Text "Dream Life" to 310- 388-9724 to get our FREE dream life course Mastermind: https://workhardplayhardpodcast.com/mastermind/ (workhardplayhardpodcast.com/mastermind/) Connect with Rob on Instagram: https://www.instagram.com/robmurgatroyd/ (instagram.com/robmurgatroyd/) Connect with Kim on Instagram: https://www.instagram.com/kimmurgatroyd/ (instagram.com/kimmurgatroyd/) To learn more, and for the complete show notes, visit: https://workhardplayhardpodcast.com/ (workhardplayhardpodcast.com) Work Hard Play Hard is a production of http://crate.media/ (Crate Media)

I am taking a course by Garrett White called, The Warrior's Way. A portion of it that was especially moving for me discussed the four stages of money. There are four personas you will adapt in your pursuit of wealth; each has strengths and weaknesses. The key is to find a balance between them and lean into their strengths. In this episode, I share what the four stages of money are, how to progress through them, and how to integrate them into your life. In This Conversation We Cover:  [02:28] The four stages of money [04:14] The hustler [07:13] The entrepreneur [13:02] The CEO [13:55] The king [15:53] Seeing the big picture Resources: garrettjwhite.com Text "BIZ" to 310- 388-9724 to learn more about our income automation processes Text "Dream Life" to 310- 388-9724 to get our FREE dream life course Mastermind: workhardplayhardpodcast.com/mastermind/ Connect with Rob on Instagram: instagram.com/robmurgatroyd/ Connect with Kim on Instagram: instagram.com/kimmurgatroyd/ To learn more, and for the complete show notes, visit: workhardplayhardpodcast.com Work Hard Play Hard is a production of Crate Media

Garrett White has combined his great passion for hunting turkey and hunting deals to create White Oak Property Group, a land company that specializes in acquiring premier hunting land throughout the US. Today we welcome Garrett onto the show to share both his real estate journey and his top investing lessons. We open our conversation by exploring how he got his start in real estate before diving into his multi-family and land investing businesses. Reflecting on his experience, he discusses the mistakes that early investors often make, including how beginners misunderstand how tight money can be in the first few years of managing a deal.

Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus in business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers and coaches. In this episode, Todd talks with Garrett White about his process for finding and investing in raw land for hunting. Garrett White is the President and Managing Member of White Real Estate Investment Firm. Garrett's real estate career began with the purchase of his first duplex at age 20. Since then, he has successfully partnered with multiple investors during house flips while steadily growing his rental portfolio. Garrett is currently the co-founder of the Carolina's Multifamily Network, the co-host of the Charlotte Multifamily Investor Nation Meetup, and a member of the Greater Charlotte Apartment Association. When Garrett’s not hunting for real estate, he can be found hunting whitetail and turkey. 3 Pillars 1. Cash flow business for the day-to-day 2. Real estate for net worth 3. Use other people’s capital for scalability Books: The Compound Effect by Darren Hardy, Atomic Habits by James Clear, and Rich Dad Poor Dad by Robert Kiyosaki You can connect with Garrett at Garrett@whiteinvestors.com, Facebook, Instagram, or www.whiteinvestors.com Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Connect with Pillars Of Wealth Creation on Facebook: www.facebook.com/PillarsofWealthCreation/ Subscribe to our email list at www.pillarsofwealthcreation.com Subscribe to our YouTube channel: www.youtube.com/c/PillarsOfWealthCreation

Nick watched this year's Super Bowl in the $30-million home owned by his mentor Garrett White, founder of Wake Up Warrior. This was a home Nick and Garrett walked by often while surfing, and Nick can recall Garrett asking himself who he had to become to get that house. Garrett had a vision, and nothing would deter him from his mission, and Nick was drawn to that mindset. Now say what you will about Tom Brady, but you can't argue that he's not fiercely committed to his goals. He hasn't won as many super bowls as he has without putting in the workday in and day out. It's a lot like the Next 90. These teams have a vision, put in the work, and chip away at it until they succeed. This isn't a science experiment, it's a proven process that works for those willing to put in the work. -- Next90 is about leveling up your life by breaking it down 90 days at a time. It's also about finding gratitude to all the people in our lives that made everything possible. This podcast makes you reflect and look at the mirror to figure out you are the only problem in your life; therefore, you are the only solution. In today's episode, Nick talks about where he started. He also shares how he envisioned his goals and how the universe provided what he deserved because of his hard work and perseverance. Nick is always grateful for himself because he didn't give up on his visions, even when he felt like he was dragging anchors. That's why he thought he needed to share his knowledge.

Welcome to this special episode series! Recently I recorded a training video for my 2CCX students and I made them commit to taking on 5 different challenges that would help them strengthen and grow their businesses. On this first episode we discuss challenge #1, Simplify your business. So tune in and see how these challenges can help you and your business get to where you want to be. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. All right, I want to share with you guys something really cool. So recently I did a training for people who were inside of my Two Comma Club X, high-end coaching program. And the training chat really cool, and I thought it'd be fun to share it with you guys. So I'm actually going to break it up over the next five episodes. There are five challenges that I gave them to do to be more successful inside their business. So, that's kind of the game plan. So each episode we'll cover one of the five challenges, and this very first challenge is called Simplify Your Business. So we're going to cue up the theme song, we come back, you guys will have a chance to hear and behind the scenes of a private training I was doing with my Two Comma Club X, high-end coaching students, and I hope you love it. Whenever I would go to bed, I always like trying to do a lot ahead of time, this is my business model, I know what it is, it's like I'm driving traffic to a landing page, and then from here I'm upselling people on the phone, or I'm doing a webinar, or I can have a structure, like what you're doing, right? And it's all the speakers are coming in that are giving you ideas. The goal is not to be like, "Nevermind, I'm believing that," rip it up and start something new. And the next speaker, you throw it away and something new. Instead, it's like listen to every single speaker and listening to their model and be like, "That's really cool, I love how they're doing that." And then be like, "That piece right there, that one thing that person said, that's something I can take and I can apply to my existing framework, the existing business I'm trying to do." Okay? Because if you're not careful, you're going to hear all, again, we have so many amazing speakers, all of them had their own take on how to do business. If you're not careful, you're going to rip up and rewrite your business plan 20 times in the next two days, which is not going to help you. It's not going to get you to momentum, it's going to get you out of momentum. Right? So the goal of this is to keep the frame or keep the business that you're working on, but then looking for what's the piece of gold from each presentation. Right? I'm going to be sharing these five different things. And each of these things, some of you guys might thing, "That one's not for me. That one's not for me," and, "That's the piece of gold I needed, I can add here, and I can apply to the framework that I've already built. It's going to help me to speed up and help me get to that next spot faster." Okay? And so that's the way I want you guys to start looking at this week, not, "I'm rewriting my business plan 20 times over," it's, "I have 20 amazing people coming, what's the one piece of gold I can take from each speaker that I can apply to the existing thing that I'm already working on to help amplify it and help get me back into momentum?" Does that make sense? So that's kind of the goal. So with that said, I'm going to jump into five different things I kind of wanted to go through with you guys, and I think they're fun. I'm excited for it. So, all right. So the first thing, so again, I got a bunch of just things. So my first thing I want to put out there for everybody is the thought process of how can I simplify my business? How can I simplify my funnels? Last year, we did an affiliate retreat, some of our top affiliates came, and they came to Boise, and then Dave and Miles and everyone, took them out to McCall where they did water skiing and everything. Before they went out to have the big party, because I wasn't invited to the party. I'm just kidding, I was probably invited, I just wasn't able to go. But before they all went, I sat down for like an hour with everybody and kind of asked everyone about their businesses, and everyone asked me some feedback on this stuff. And I remember one of the people who was there, her name is Alex, she asked me the biggest advice. I kind of asked some questions on her business. And really quick, I found out that basically she had like, I don't know, half dozen or more funnels that she had, she was driving traffic to, she was trying to do all these different things. And I said, "Ma'am, my biggest piece of advice for you right now is to simplify everything." I said, "Pick the one funnel that you like the most and delete the rest." This should not be something where we're driving traffic to six or eight or 10 different offers. If you are, it gets very, very difficult. It's hard to focus all your efforts. I think a lot of people see my business and they're like, "Russell, you got eight offers." I'm like, "Yeah, I have 400 employees." You know what I mean? We're doing 10, $15 million a month. Don't necessarily model me because we've got more staff recently. When you get the point where you're trying to go for the billion dollar company, then look at me. But right now, what most guys are trying to zero to a million, million to ten, and ten to a hundred. So in those windows, the thing that's going to drive you is simplicity, one funnel. And what's crazy is as I'm doing this book launch, Alex, she interviewed me on her thing, and she said, "Man, the biggest thing that grew my business the last year is when you were in Boise, and you said I need to kill all my funnels but one. She's like, "I left all stressed out because I love all these funnels. I put so much time and energy, but I thought, everyone says, 'Do what Russell says,' so I'm going to do what Russell says." And she's like, "I killed all these babies and I kept one." And she's like, "Because of that, all my focus is on my ad dollars, my promotions, my content, everything's focused on one thing, and because of that, it's grown." And so I want to challenge you guys today. Again, this comes back to this whole over the next 20 speakers, don't try and reinvent 20 different business models. It's simplifying the one you have and figuring out the nuggets of gold you can apply to it. Okay? So I'm going to show you guys if I was to start over right now, like the most simple model on earth, and this is all I would do, if it was me and I'm trying to make a million to $10 million a year company, I would do this. Okay? And I'm going to show you, it's Ben Settle slide, because Ben is the most consistent, simple business model I've ever seen, and it's exactly what I would do. So Ben has got one product. Since the last couple years, he's developed a couple of other ones, but the reality, all those other products are... so he publishes a monthly newsletter. It's 97 bucks a month. You get a physical print newsletter in the mail every single month. And that's kind of what his business model is. And if you see, he sells other things, all he's done is over the last 10 years, he's been publishing this newsletter. He'll be like, "What are all the newsletters on this topic?" And he'll take like 30 issues, and he puts them with the others, like, "Here's my new product." And it's literally just his issues that are grouped together based on topics. So he only has one thing he does. Every month, he writes the newsletter and he sells it. It's 97 bucks a month. And that's it. Right? And then he's got a squeeze page, and a squeeze page is basically, "Come here, give me your email address, and then I'm going to sell you my newsletter." Right? So people come here, they go to bensettle.com, they put their email address in, and then he has his one product he sells. Basically, what he does is he sends out an email every single day, selling his one product. That's it. That's his business for the 10 years I've known him. I'm on his email list. I get an email every day, sometimes twice a day. And all he does is he promotes one thing and that's his newsletter. That's it. That's the business model, simple, easy, million dollar a year business right there, one product. And he sends an email a day. So you come in and here it is. I was just pulling this today, I took a screenshot just to show you guys. March 11th, there's email. March 11th, there are two emails. March 10th, there were three emails. March 9th, there were two emails. March 8th, my birthday, there were two emails. March 7th, there was email. And just consistently, consistently, right? So his whole business model is get people to come to my squeeze page, they give me their email address, I email them every single day to tell them to buy my one product. And you'll go, "Russell, what if they already bought the product, then what do I email them?" The same thing! Okay? Because guess what it does? It gets people to stick. It's funny, the biggest growth I had in my business was five or six years ago, we decided we were going to focus 100% of our efforts on click funnels. And prior to that, most of you guys probably didn't come into my universe prior to that, but if you would have looked at it before, we had so many different offers, they were all over the place, like something selling this, and this, and this. And so I'm emailing my list, I'm like, "I don't know, I'll promote this today, and then this," and they're all sorts of random things, right? And when we said, "Okay, we're going to sell click funnels," everything's focused on this one thing, one product, one service, then everything grew for us. Right? And even now, if you look at my business, we have front end funnels, like the books and things like that, but the only goal is if you want to buy the book is that you get into click funnels. Everything leads to this one road. And so the business model could be as simple as a squeeze page, get somebody email, to opt in, and then a print newsletter, or a webinar, or a membership, just one thing, right? Or my high-end coaching, whatever the one thing is, and then every day email about it. And even if they bought it, you still email them every single day because it increases their likelihood of sticking. Right? They're seeing another promotion. It's like, "I did buy it. I remember buying that, that was a good thing I bought it. It's a good reminder." It's a stick strategy. Probably three or four times a year, someone on my marketing team will come back and be like, "Russell, we need to use all the Actionetics complex features where people who have already bought this, it pulls down, they don't see any more messages about this and that." And like, "No, stop trying to be so technical and geeky. I don't care some about the book and they get 15 other emails about the book, because guess what? Now they're more likely to actually read the book because I keep selling them." I'm like, "Selling them on buying, it's one thing, but selling them on actually consuming it is another thing. So I'm going to keep telling you about it, and telling you about it, and telling you about it. I don't care if they bought it five times, I want them to keep getting it. If they got it and they've read it, I want them to keep reminding like, 'Yeah, that book was good, I need to go back and read it again, let me reference that thing.'" Right? So don't think that even though Actionetics and every email autoresponder has all these complex features where you can after someone's done this, pull them out so they never see the emails again, that's not necessarily good. Right? Simplify, keep things simple. During Funnel Hacking Live, after Garrett White had his presentation, we had this really cool moment backstage. I would love to, in fact, we did record, I just did the recording of it, but he told me, he's like, "A year ago," he's like, "My technical marketing team just convinced us to move off of Actionetics so we can move to, I can't remember what the other one was, something else, because that we could do all these more complex things and more split testing. And if they bought this, then like," he had this huge map. And he's like, "A year ago, they convinced me to do that." And it was funny because I had tried to convince Todd to let us use a more complex email software too, because I was like, "we can get so much more complex and so much better if we did this." And Todd laughed and he's like, " Dude, Russell, you haven't even finished the follow up sequence, like one, like you're trying to get more complex and you only have a simple, basic one right now." And we told Garrett that year. It's like, "You know what's funny?" He's like, "In the last year, working on this super hyper amazing sequence, it's going to do a million things." He's like, "Because of that, we've never sent an email out to our list during that time, because we bought the complexity, now it was so complex we never actually used it." And he was like, "I'm going home. We're canceling everything, we're moving back, we're just getting back to the simple, send an email every single day." I don't know, there's so many tools that create complexity, and I think that's what's keeping most of us from where we want to be. So strip complexity. And I don't care if you use the Actionetics, or active campaign, or anyway, it doesn't matter, but just simple. Like Ben's model is simple. He doesn't stress out. Every day he spends 15 minutes writing an email, sends it out, sells his one product and that's it. And once a month he writes print newsletter. That's the business. And the guy's written like eight zombie novels since I've known him because he's got nothing else to do all day, other than write a 20 minute email, send an email, do the once a month newsletter he publishes, and then he writes zombie novels all day. That's it. So, simplify. How can we simplify our businesses and quit overcome complexing them. We can do that. Our company now, "Let's pull things back, let's simplify it, simplify." And I think some of you guys may have heard me told this story, I went, this is probably, I don't know, maybe a year ago, I went to John, and obviously I'm obsessed with funnels, right? I'm like, "John, okay, in a perfect world, how many funnels do you want from the funnel team that we can give you, the traffic team, to go to market and drive traffic to?" And I was hoping it was like one a week or two a week, whatever. And he's like, "Two." I'm like, "Okay, what is that two a week, two a month, two a day? You let me know, we will do it." And he's like, "No, two total. That's all we need. I don't need more funnels." He was like, "In fact, if you stop making funnels, we would be completely fine." He was like, "Well, we're good now. We just need you guys focusing more on getting traffic into the funnels we have." That's what he told me. And I was like, "Oh." I remember Brandon and Kaelin Poulin came to our office in Boise. And I was showing them everything like, "This is our funnel building team." And there's like four or five people. And he's like, "What do they do all day?" I'm like, "They build funnels." He's like, "You guys still build funnels?" Like, "Yeah, dude, that's what we do." And he's like, "Huh." He's like, "We built a funnel three years ago and we just keep driving more traffic to it." And I was like, "Huh." There's the aha, right? You guys saw Brandon and Kaelin on stage getting the Two Comma Club C Award with one funnel. So simplicity, simplify things. Don't make them more complex. Okay? So many guys don't want complex things. I'm the same way, because I love creativity of the creating. Focus your creativity on new creative to get people into the one funnel you're focusing on. That's the shift in mindset. Okay? So, number one, simplify. Look at lead magnet, email daily core offers. Here's Ben's: people opt in, he sells them his newsletter, and he sends an email every single day about the newsletter. Okay? This is kind of something we've been talking a lot over last couple years about, publishing daily. I think some people stress out about it. Like, "I don't know how to do it, I'm not going to be able to do it." I want to simplify it again. Okay? Look how Ben Settle does it. Okay? He sends out an email every single day. Here's a snapshot of just since February 23rd, like literally, every single day. So he sends an email every day, and then he takes that same email, and he goes to his blog and he posts it, copy and paste it to the blog. Now he's posting a blog post every single day. Email a day, blog post a day, it's the same thing word for word, copy and pasted, but he's publishing every day. So if you know like, okay, if I'm publishing every day, I've got to send an email to my list every day. I know that. I'm going to log in, send an email to my list, and I'm going to copy the email, and I'm going to post to my blog and boom, now I'm done. Okay? I think so many times we get so scared about, "The publishing everyday thing, how am I going to do it?" It can and it should be more and more simple. Okay? All right. So the first challenge I have for you guys, I got five challenges today. Challenge number one, I want you to look at the funnels you are creating, the funnels you're working on, the business model you have, and think, "How can I simplify this? How can I make it where I can do the entire business in one hour in quarantine, then go play with my kids the rest of the day?" Right? How can I simplify my business? That's the first challenge for you guys. Okay? Challenge accepted? Can you guys all do that?

This episode is a summary of my conference I attended this last week in Nashville. Great speakers including Tony Robbins and Garrett White. Russell Brunson the cofounder Of Click Funnels gave us a challenge to overdeliver in 2020. I am passing that challenge on to you!

In this episode, Melinda Emerson chats with Garrett White about his entrepreneurial journey and struggles. They delve into the connection between happiness, wealth, and entrepreneurship, and discuss strategies for overcoming setbacks. The conversation also focuses on the operational side of Garrett's business, Wake Up Warrior, and the role of marketing and advertising. The episode concludes with Garrett's best advice for business owners, book giveaways, and final thoughts from Melinda.

Alright, alright, alright. How are you guys doing? This is Steve Larson and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers, like us, who didn't cheat and only bug family members and friends want to grow a profitable home business, how do we recruit A-players into our down lines and create extra incomes, yet still have time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio.   I love that intro. I put that together. I did a lot of music related things growing up. I always loved mixing music and putting it all together. When I was about eight years old, my mom, she was teaching piano lessons like crazy out of our house. It was really cool, I loved it because all these kids would come over, and they'd be learning. While my mom would be teaching these piano lessons, I'd get to go play with all these other kids. It was awesome. I remember that very vividly. It was just a lot of fun and really enjoyed that a lot.   What shocked me though, when I turned about eight years old, suddenly the tide shifted, and she wanted to teach me piano. I was like, "Okay, cool. Awesome." All these other kids are doing it. I'm excited about it. This will be great. I'll really, really enjoy that. This will be a lot of fun. I started practicing. You start out at a really small level. Just like with anything, you suck at the beginning. It's the same with anything in life. Soon as you start, you're going to suck at it. Why? Because you've never done it before, and as you keep moving forward and doing it, you start to suck less. "Eventually, you suck less so little that you actually become good." That's a quote from Garrett White. That's exactly what happened.   I was practicing, and I was really enjoying it and I was feeling the progress. I was feeling progression. I was feeling ... Which is, in my mind, one of the keys to happiness, is feeling progression in whatever you're doing. I was excited about it. I was learning different songs. I was learning that, oh my gosh, especially as the years went by, about four years went by. I was learning, I could woo some of the young girls around me also and get some attraction that way. Do you know what I mean? I was enjoying it.   But, when I turned about late 12, 13, I started hating it. I think a lot of it was because it wasn't cool to have my mom teaching me piano. I just so regret the fact that I did not continue doing that. For several years there, I was like, "Ah, piano. I'm not going to do that. I'm too cool for that." I was going through that teenage phase. Regrettably, I walked away from it, much to the dismay of my mom, of my mother. She kept teaching piano. I kept saying, "No, I don't want to do it. I don't want to do it."   What was funny is, about four years went by, I played for four years. Then, about four years went by, and I realized how cool it really is to stick with something and get really, really fantastic at it. My younger brother has stuck with it for a long time, and he's just insanely awesome at the piano. I have total jealous rage over it. He's awesome at it. I mean, extremely, extremely good. He's going to get recognized by states and stuff like that. He's quite good, for his age and stuff like that.   Anyway, what happened was I realized it was awesome. What I did was I picked it back up. I was 16, and I started self-teaching. I started getting interested into it for the sake of the thing, rather than anybody else really caring that much. I had just loved the actual act of playing the piano. I started learning it and I started working on it and started getting good again. What was funny is, I remember, I always loved it when I'd go to other people's houses, or I'd go ... There were churches, or I'd go in different classrooms, in high school, the music area. I would go there, and I would start playing the piano. What was so funny, to me, is that sometimes the pianos were just amazing. They were incredibly expensive instruments. Massive grand pianos and I could play on them. It was gorgeous music. You could definitely heard the difference in the keys. It was amazing. It was so cool. I promise the story is going somewhere very key, just bare with me for a second.   I was like, "This is fantastic. This is so cool, holy cow." Then I'd go on someone else's piano, and it would be slightly out of tune, but what was funny is, that sometimes being slightly out of tune, would be its own artistic flair. It actually would make it sound cool, in its own way, also. I'd be like, "Interesting. This is like a really, really cheap piano and it's out of tune a little bit, but this song actually sounds cool." This is slightly out of tune, or whatever it is. I realized something, that there were these people, these other kids that would walk up, and they'd play the piano, and they were crappy, really bad. But, they'd boast really good skill like, "I'm so good. I'm super good at it." But, they'd sit down and they weren't very good.   I was like, "That's interesting. You have this really expensive piano, but you don't actually play it very well, at all." Whereas, the piano we were playing on, it's not that it was bad, it's just that it wasn't really that nice either. It started getting out of tune, but this is something that really stuck with me. I realized that it didn't matter that the piano I was playing on was a little bit old, or out of tune just a little bit. That didn't affect my ability to play. That didn't affect my ability to go run out there and be self-driven and solve problems on my own. That didn't affect my ... Meaning, I didn't have to blame other people. I didn't have to blame external factors for my success. Whether or not I was actually going to be successful with it.   My skill level had nothing to do with the quality or brand of the piano. That had everything to do with my devotion to the instrument. What does that have to do with MLM? Everything. That has everything to do with MLM. I remember, I realized when I was first, remember I told you in the very first episode of this podcast that I joined and I got 13 people on my down line. It was a really cool experience. It was awesome and I really enjoyed it. Then they did nothing. I was like, "Ah, man," and I started getting discouraged. About three, four, five months in, six months in, seven months in, that I started getting even more discouraged and more time passed. Within the year afterwards, I had just flat out quit. I remember, distinctly thinking, it was the MLM's fault. I was like, "Oh, my gosh. This MLM sucks. It's nuts. This is terrible. Look at those other guys over there in that other one. Grass is always greener on the other side of the hill." Remember that?   I'm going, "Man, those guys over there, they totally got it made. Look at their comp plan. Look at the commissions that they get. Look at X, Y, and Z." Now, in all reality, did the brand of the piano matter? Yeah, like 10%, like not much at all. There was this extra 10% beautiful layer that got added on top of it, but the music still sounded good if it was on a cheap piano. It didn't matter what brand it was. That's the exact same thing with whatever MLM you're in. It's the same reason you'll never hear me say the name of the MLM that I'm in right now. I'm just not going to tell you on this podcast what I'm in. That's the exact reason why. Because if you love the MLM that you're in, good for you, that's your instrument, you're getting good at that one. That's awesome.   You're skill level has nothing to do with the MLM that you're in, like 10%. It has everything to do with your skill level. What is the skill level that you're working on? Marketing, marketing. It's this very, very big hole. There's one other aspect that I realized it's not just marketing for me. What I realized is that ... I'm back tracking a little bit. I realized that there are ways to auto-recruit people using sales funnels and that I needed to market to people rather than prospect to people. That's a recap of the last three episodes, thus far. What I realize is that I need to have ... What was the system in place? What was the system?   I realized all these other MLMers, these type guys, they weren't doing home meetings. They weren't doing hotel meetings. What do I actually need to go build? What I did is I sat down and I started using a software called, ClickFunnels. I'm not going to promote tons of stuff to you guys, just so you know. But, ClickFunnels is the freaking bees knees. It is so awesome. It used to take me weeks to build out what it takes me a day to do in ClickFunnels. It's amazing and it's so awesome. If you want a free trial to that, just let me know and I'll drop it over to you.   But, what I realize is, so I went and I created this system. I put the system together based off of what I saw the top people in MLM doing. I had a cool quiz. That was the first page somebody landed on. I had a cool quiz on the internet, on a little page there because they did. I went through and I made this cool quiz. All it was meant to do was get people into the state to go to the next page. I didn't even collect the data. Then on the next page I said, "Hey, if you want here's this cool little CD. It will teach you how to create a funnel. It will teach you how to create a funnel that you can use to help recruit people into your MLM. It's just seven bucks."   A lot of people are buying. They're still buying that. More people buy it today, which is awesome. It's just constantly working for me in the background. It's awesome. Then the next page of the funnel is, "Hey, you know what? Here's a complete funnel that's already done for you." Then on the next one, "Hey, you know what? Here's if you want to learn how to get some more traffic, here's that part there too." What's funny is I built this whole system out. It took me about eight months to do it. I put it all together. I went and I saw the other training materials other MLMers were doing. I saw the videos that they were doing. I transcribed them and I made them my own. I changed them and I tweaked them and I made it my own. I put my different spins on them. I recreated the videos. Those videos are what's at the Secrets, I'm sorry, SecretMLMHacksRadio.com. That's what's there. It's free videos, you can just have them.   There's nothing afterwards. I'm not trying to upsell you anything. I'm not trying to ... It's literally just for your education. I've never done that before. Anyway, I think you'll really enjoy it. But, there's a point to it. I'm not pitching you. There's a point to it. I started going ... Remember last episode I said, "Guys, there's a huge difference between sales and marketing. There's another huge difference between a product and an offer." This is marketing 101. This is stuff I didn't even learn in marketing degree, yet it's made all the difference and it's made the money for me that it has, which is awesome.   The difference between those four things is huge. What's the difference between sales and marketing? Well, I was doing door-to-door sales. Sales, according to Joe Polish, and marketing are very different like this. What he said was, "Sales is what happens in front of your face. When somebody walks up to you, what do you say face-to-face? It's what happens face-to-face." What do I say there? That's what sales is. It's closing the sale, right there, in face-to-face. Marketing is any action you take to get them to your face. It's whatever gets them to walk up to you. Marketing pulls, it's all the actions you take to pull there ... Posting crap on Facebook about what you drank and what you're doing at the gym is not marketing. That's not marketing. That's prospecting. That pushes people away. I swear, if my wife sees one more person invite her to a home party where they're going to get to try someone else's product for free. She's going to just start shooting. I'm so tired of those tactics, it's ridiculous.   It's one of the reasons why I'm making this podcast and why I'm putting out this content. Because I found a different way to do it and it works way more effective and you don't ruin relationships as you do it. Number one, we market, we don't prospect. The marketing pulls people and helps pull people to us. Sales is what happens face-to-face and that's the part I'd really like to automate. I can automate both those parts sales and the marketing, but especially the sales. I don't really like to talk face-to-face. I don't really like doing sales. I love stage presenting, but I hate, I hate doing face-to-face, one-on-one sales. It drives me nuts.   When I realized, like I said, the difference between sales and marketing, huge. Alright. I'm trying not to go into too much techno-babble. Stay with me real quick. Here's the other aspect. When I launched my automated system, it failed. You're like, "What? Stephan what qualifies you to be doing this? What qualifies you to be teaching these people and teaching us? What is it you're doing?" Well, the reason why is because it failed and I walked away from it. I was like, "Dang it. I went an I recreated this whole system from all of these top MLMers and it did nothing."   Why did that do nothing? That is the weirdest thing. That's what all the other top guys are doing, how come I'm failing at it? What I ended up doing was walking away out of pure frustration. It took me eight months to build this thing and I walked away, completely defeated, thinking that I had failed. I walked away and I completely forgot about it. Well, literally, months and months and months later, probably a solid six months later, it was a while. I can't remember, it might have been six months. Regardless, it was a long time.   This guys comes out to me and he's like, "Dude, I stumbled across your thing." I don't know really how he found it. "I stumbled across it. Holy crap, dude. Why aren't more people using this and seeing this?" I was taken back. I was like, "How did you find this? Are you kidding me? It's in this dark corner of the internet. It's on these webpages. I put it up. I know it's not a normal thing to do in the MLM world. I just forgot about it to be honest." He goes, "No, are you kidding? This is the coolest thing ever. This has changed my life. This is amazing stuff. This kind of stuff is not out there, but the kind of stuff that's needed." I was like, "Yeah, I know. That's why I did it." He goes, "Dude, I bought your thing. I'm using it. It's awesome."   I won't say his numbers on here because I don't want any kind of income claims, but he was spending $5 a day on Facebook ads and he'd pull out a couple hundred dollars a week in paid prospecting. Regardless if someone joined his own MLM down line. I was like, "That's super cool." He had the marketing piece. He had the sales piece. Those parts were all automated. But, for me personally, why did that fail at the beginning? It actually, really didn't do that well for a little while. The reason why is ... Maybe I should have done a separate podcast about this because I don't want this to go too long, just bare with me for a second. Stick with me. This one concept changed everything for me.   The difference between a product and an offer. What I was doing was I was selling a product. I was selling the one thing. I was selling the MLM recruiting system. There was just that one thing. I was like, "Cool. That's interesting. I thought it was good enough." You have your MLM product and it didn't sell very well. It didn't, for some reason, it just didn't sell well. Not many people bought it. I was like, "This is amazing how come nobody's actually getting it?" The one guy bought it and was like, "This is awesome. You know what? I wish you included X, Y, and Z with it." I was like, "Huh, that's really good feedback."   I went and I created it and I added it to the other product, so when they bought the product they got this other thing with it too. Guess what? My sales went up. The craziest thing. Other people started hearing about it and started buying it. I started getting more and more feedback from people. They're like, "You know, this is really cool and so is that other thing, but I wish I had this third thing." I was like, "Huh, that's a really good idea. I should go make that." I went and I put that aspect together and I put those pieces together and I included it. So, when you got the main product, you got two other things with it now." Crazy again, my sales went up. Then again, again, again, and again, over and over and over. You can see where this is going.   Pretty soon it was like this waterfall of paid prospecting cash that started coming in. We went on a cruise. We went ... It was nuts. We're pulling two grand a day sometimes, or in a week. It would be $2,000 in a day, $1,000 a day, $1,000 a day. It was like, "Holy crap, these people don't even join my MLM yet." What was crazy is I wasn't pitching the MLM. I wasn't going around and trying to beg people to get in. I wasn't walking around malls. It was totally automated. These people were giving cash. They were paid prospects, but, at the same time, man, I got, right now, I still have 15 people begging to join my down line. I just haven't pulled them in yet. I haven't gone in and finished the sign up process with them, currently as I'm making this episode. It's hilarious.   I was like, "Whoa, that totally happened. That worked." I was like, "Why did that work? Why did that work?" I'm very introspective as an individual. I was like, "Why did that work? How come that worked?" I understand the difference between sales and marketing. That's the part I automated. That's the system I created, but why is it that I went and how come it's working now? What I realized is that people want to buy offers. They don't want to buy products. They don't want to buy just a product or just a service. Have you ever gone to ...   This is a goofy example, but have you ever gone to Sports Clips? Sports Clips is a haircutting place. You go in there and it's not just a haircut. You go in there, it's a haircut for dudes, but you go in, mostly for guys. You go in and you sit down. They give you a haircut, but after that they wash your hair, but then they put hot steam towels on your face and they massage your scalp and your face. They put you in this vibrating massage chair. They put you ... They'll do ... It's really interesting. It's a manly spa. Do you know what I mean? I love it. It is the coolest part.   What they did is they took a boring product, haircuts, and they made an offer out of it. The problem with most people in MLM is they don't have an offer. You, out of the box, are exactly the same as thousands of other people. You have the same product. You have the same websites. You have the same marketing material. You are, literally, carbon copy as everybody else, out of the box with MLM products. Why would somebody join you? Do you know what I mean? That's the whole ... That's what I realized. Oh, my gosh, the reason people are buying it is because I made my MLM, I made my recruiting system into an offer. I made myself different. I carved out my own niche. Nobody else is doing it. I was like, "Whoa, that's nuts."   It started blowing up and started going nuts. That's why it's been successful and why I've had so many people join. Again, I don't want to dive into numbers. It's not the purpose of this. I'm not trying to make myself look awesome. I'm just trying to help you see where the holes in MLM are. That they do exist. That MLM out of the box is already broken. If you want to be successful, that you have to set yourself apart. You can't sell just a product or service. You need to turn it into an offer, add stuff in of your own. Say, "Hey, when you join the MLM, I'm going to give you X, Y, and Z."   I'll dive into that a little bit later of how I do that and why I do that. How I found it to be successful in places where I know it's not successful. But, you need to be different than everybody else. How are you going to do that? Why would I join you versus all the other people out there? That's what I realized. It's not the piano. It's the operator. It's the artist. It's the pianist. What's your skill level inside of MLM? What's your skill inside of business? Most people, when they first join in, especially MLMs, a lot of people in MLMs, again, stereotypically, typically have not done that much in business. The problem is that they go ... A lot of people will go out and they're thinking they got visions of piles of cash, which is great, but most of the time when a person is focused on cash, they don't make any.   But, when a person is focused on marketing, they make money. If you want significance you can't seek it. If you want cash you can't seek it. You have got to seek how to market. Every time I do that with a $1 million company, we just launched something a little bit ago, that's unrelated to MLM. Within two months it made $1 million. It's awesome, but you want to know why? It's because we marketed the crap out of it. It took us four or five times to relaunch and relaunch and relaunch, to actually be successful with it. We've done that many times and most of the time when we launch something it's not successful. When you first get MLM out of the box, it's not successful. You're not set up already for success. You are the exact same as everybody else.   The way you get around that is by creating an offer and getting obsessed with how to market it. How you get people in front of your face and I want to automate systems to do that and that's exactly what I have done. If this is interesting to you at all, I'm sorry this has gone 20 minutes, but if this is interesting to you at all. I am so passionate about this because most of the industry, in my opinion, right out of the box, is broken. It doesn't work and people are not set up for success. It's not their own fault. It's not even the up line's fault. It's that most of them don't know.   They all got big, where they are, a lot of them, by building automated funnels, automated recruiting. They do things that shift from focusing on converting one person at a time to lots of people at once. That's how you go from six to seven figures. That's how you built it. Anyway, you guys can tell I'm really passionate about this topic and I totally am and it's the reason why I decided to podcast about it. Because after about the 12,000th question about it, I was like, "Okay, I got to make a place where everybody can see why I'm doing what I'm doing and how it's working and why it's been such a success." Such a starving need for the industry and how it works.   If not approaching family members and friends and still being successful is interesting to you, then go to SecretMLMHacksRadio.com and go get the five videos that teach you more about what I'm talking about right now. A lot of the content that I'm talking about right now is way more in-depth on those videos. They're for free. You don't even hear the podcast, I'm sorry, you don't even hear the MLM that I'm in. I will never tell you on this podcast what MLM I'm in. It's so that it's purely educational to help people get back on their feet with their MLMs.   MLM is a great thing. I really enjoy it. It has a lot of personal development that comes from it, but there's still this massive business side of needing to turn a dollar. If you're the kind of person thinking that it's the instrument and you've been gone opportunity, to opportunity, to opportunity. No, it's got to be that one, it must be that one, it must be that one. That's not true. It's the skill level. It's the operator. It's operator, it's user error. The way to get around it, like I was saying, you've got to learn to obsess over the marketing. You've got to learn how to create offers. You will set yourself apart from everybody else in the industry.   Anyways, guys you can tell I get passionate about this one, but it's a big, big deal. This is worth figuring out. It's worth you having the life that you should have to go figure this out. You owe it to you. You owe it to your message. Now, anyways, go get those videos at SecretMLMHacksRadio.com and guys please check out the next episode and I will see you there.   Hey, thanks for listening. Please remember to subscribe and leave feedback for me. If you have a question you want answered live on the show, go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.

Mindset Mountain's Top Podcasts What do podcasts do podcasters listen to? In this episode, Jason and Eddie decide to share their top influential podcasts which inspire them in their personal journeys and those who've had major impacts on their lives. Jason shares how The Aubrey Marcus Podcast has influenced him and one of his most impacting episodes….. AMP Episode 51 Not only does Jason share the ideas and thoughts of Aubrey Marcus, he vibes with Aubrey's partner Joe Rogan in the Joe Rogan Experience. Jason shares with us how Rogan's interview with the very outspoken Gary Vaynerchuck brought tons of nuggets in Episode #910 And before we get to Jason's third podcast which is one of Eddie's, Eddie shares how CJ and ET The HipHop Preacher's podcast The Secret To Success has influenced him. The he doesn't share any particular episode…..Eddie said to just go check em all out at…. The Secret To Success!' His second podcast mentioned may not be exactly on his top three, and is more in the top 5, Eddie had to share how Dillard's episode with Garrett White on the Self Made Man Podcast! The last podcast Eddie and Jason shared was The Jocko Podcast with Jocko Willink and Echo Charles. The most influential podcast for Eddie was Episode 50 with Tim Ferriss.  For Jason, it was Episode 58 had impacted him with the laughter and tears this episode brought. As they ended, Eddie had to throw in two more podcasts that have been very influential by sharing The MFCEO Project and The Model Health Show which Jason was in total agreement. One thing they want to share with you is to share what you know! Share where you are finding value, as others may need to be directed towards places they may never knew to look. It's time to listen in…..then listen in to several of these podcasts which have influenced the hosts of The Mindset Mountain Podcast!! And a lil something-something…..For those of you wanting to take a simple action that can not only ramp up your results when it comes to your personal development as well as serve those in need, we've got you covered. We are donating 50% of every sale of our product, Climbing the Mindset Mountain to our brother Robert Thornton and his organization Cloud Covered Streets. Head over to mindsetmtn.com/climb to make your investment today. Also, don't forget it's time for you climbers to step up to the base of the mountain and join in with this community of like-minded individuals who are not only striving for  something more, but also have value to offer the community at Mindset Mountain On Facebook! And one last thing, SUBSCRIBE at  Mindsetmtn.com/itunes or Mindsetmtn.com/stitcher so these episodes automatically download to your devices as well as following the podcast on Facebook! The post Mindset Mountain's Top Podcasts appeared first on .

Here's an update at what happened at Grant Cardone's big event. On today's episode Russell recaps his experience at Grant Cardone's 10x event. He shares some of the hiccups that happened as well as the successes. Here are some of the cool things you will hear in this episode: What some of the things were that went wrong at the beginning of Russell's presentation. How many sales Russell made with only 4 sales people taking orders. And find out why Grant Cardone and his team said Russell had the best sales pitch they had ever seen. So listen below to find out how well Russell did at the Grant Cardone event. ---Transcript--- Hey good morning everybody. This is Russell, and it is a little bit rainy and kind of nice today. I'm heading into the first Inner Circle meeting of this year, actually. It's kind of cool. And it's the first Inner Circle meeting from the new office, which is even cooler. So I'm definitely looking forward to that and it's going to be cool. I just got back from, if you've been listening to the podcast in sequential order, you know that last week we went to speak at Grant Cardone's event, which was pretty cool. So I'm just going to give you a quick recap on that because it turned out pretty awesome. Basically, I was doing an event out there, but I couldn't go the whole time because I love my kids and my wife and I wanted to be with them, but also there was a whole bunch of buyers in a room. I was like, “I want to go speak to them, ask them for money and get them into Clickfunnels.” So Friday morning we jumped in a plane, flew all the, it's crazy going east. From Boise to the East coast, we flew all day long. We left, we almost missed our flight actually, but then we left here at 8am I think and we landed on the east coast at 7 or 8 pm. You lose all the time, and the layovers and all that kind of stuff. So the whole day is shot. So that was then, then the next morning I woke up and I was, there was one person speaking before me and then I was up. So that night before, I always get nervous until I see the room. So I'm freaking out nervous, and I go see the room. The room was huge, it was really long. Funnel Hacking Live we do it width wise, so I can be closer to everyone, this was long. Anyway, super long room. There was a little over 2200 seats that were there. So I'm looking at the room, this is going to be awesome, so excited. So I went there that night, worked on my slides, made tweaks and changes. To make this match more stuff for his audience. I went to bed and woke up in the morning and it was game time. So I went down there to the event. The room was packed, tons of energy, tons of people. It was so fun. Obviously, slightly nerve wracking as well, it gets me nervous. What's kind of frustrating is we had all these things for them, this is how the room needs to be set up, we need to have tables, sales people and all these things. I don't think they believed us. They didn't give us any sales people to sell. We had luckily, two of our inner circle members, Alex Hermosian, Layla were there. So they came to help us sell. Dave Woodward was with me, so we had three people and they were trying to find other people from the audience. So we had 2200 people and basically 5 sales people. They didn't have any tables, so we kind of brought some tables in to take sales from. So it was not an ideal situation at all. But whatever, you do what you do, right. So I get on stage, it was fun. Grant got up the first morning he spoke, and I'd never heard him speak before. It was fun to see him, he's all exciting. Then they had a lady spoke right after me. Then I got to introduce him on stage, it was nuts how big the room was. I felt kind of nervous at first, I started speaking, and I got, kind of a jumbled mess at first if I'm completely honest. Then I started going through my slides and I realized they were using the wrong slides. These were not the slides that I gave them. These were not the slides I spent four hours on the day before on the plane and in the hotel room, getting it tweaked for these guys. I'm like, “Oh my gosh, what do I do? Do I just keep going, or say something.” So I'm even more flustered and I'm like, “These are not the right slides. Can you change them real quick?” I was freaking out. But luckily, pretty quickly they changed them out. I was like, “Thank heavens.” So I start going on my presentation, and as I'm doing it, again at the very first it was kind of weird. I switched one thing around, I had put Garrett White's testimony, if you guys have seen the webinar, I moved it up earlier in the presentation, but it was too early.  So I showed the video and usually at that point in the thing people are laughing, but I showed it and it was kind of flat. I was like, “Oh crap.” I jumped a little too early. I changed it after I got back in the plane, for the next presentation. Shifted some things around. But by the end, I started getting into my pitch and Grant Cardone is sitting on the front row. And I see him, every time I'm doing something he's taking notes as fast as he can. Taking notes, taking notes. I'm like, “This is kind of cool. The dude who teaches sales is studying my sales pitch.” It was pretty cool. So I do my whole thing. Boom, we get a table rush, people running to the side. I finished the presentation and I go back behind the stage and Grant came up to me, “Dude, that's why I'm not able to sale on stage. I've never done it the way you just did it.” And then all his team were like, “That was the best sales pitch I have ever seen.” Over and over and over again. I was like, this is coming from these guys. It was very flattering. I was patting my own back, not going to lie, which was pretty cool. So then, when all is said and done, I went outside and took a bunch of pictures with everybody and then our guys, our four people in there taking sales, with an audience of 2200 people, four people taking sales, which is crazy. After the break, comes back and I walk over to Dave and he's got this huge stack of order forms. I'm like, “Oh my gosh.” At the same time, we had to check out of our room, we were passed our check out time. And we called for an early checkout and they told us no, and we're like, well we're going to be down there anyway, sorry. So we went back to the room, Alex and Layla came up with us and started counting order forms. I'm packing my bags and trying to get ready so we can leave. This is crazy, and this is considering the fact that we only had four sales people and not things ideal for selling. Had we had like 20 or 30 sales people, I think we probably could have doubled this. If we would have had  a couple of things tweaked around. But regardless, the number of sales we made were, and I was selling a $2000 product. It was 300, I can't remember. When all is said and done, actual money was about $750,000 in sales. So three quarters of a million dollars, from the activity. Remember two podcasts ago I was like, “Basically I'm going to be flying down to Florida and picking up a check and flying back.” And that's kind of what happened, which is cool. The way it works, so you guys know how the event seminar world works. The promoter gets half, so we'll be processing orders this week and then we'll send them a check for half of that, then we get the other half, and we get a whole bunch of members and hopefully we inspire people to use Clickfunnels, even those that did sign up, it was cool. The funny thing is in presentation I talk about how we used to charge people 100 grand to set up a funnel and 10% of what they make, but we stopped doing that, because I don't have time for those right now. I had two or three people, I had two people for sure and one person in between that came up like, “Okay, I want the 100 grand deal. Where? Do you want a check? You want me to wire the money?” We're like, “I don't really do that anymore.” Anyway, it was kind of funny. But that's about it. So there's a recap of what just happened. And it was fun and thankful for Dave Woodward, and Alex and Layla for helping get the sales, making it happen. Those guys closed more sales in a 20 minute period of time than probably anybody on planet earth. It was awesome. I'm at the office now, I'm going to go get things set up for the Inner Circle, I will talk to you guys all again soon. Bye everybody.

My reasoning behind my recent investment. On today's episode Russell talks about being in Scottsdale, Arizona for a $100k Mastermind group. He talks about how he can justify spending so much money and how he believes it will help his business. Here are a few things you should listen for in this episode: What $100k Mastermind group Russell joined and why he thinks he needs to invest that kind of money in others, so that people will invest in him. How he thinks this Mastermind group will teach him to think differently and how that will help Clickfunnels grow. And what Clickfunnels goal for growth is this year and next year and why it's so ambitious. So listen below to find out why Russell is spending $100k to be a part of this Mastermind Group. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Hotel Room. There's a weird echo. That is why…..I think yesterday I did one from my house. We're not even in a car anymore, we should change the title of this thing if we're going to keep this pattern down. Just kidding. I'm here tonight because I am actually in Scottsdale, Arizona and I've had a bunch of people asking me why I'm here, second off, more specifically why am I here? Because I recently joined a part of…..I mean, I've been in mastermind groups a lot for ten years now. And I joined Bill Glazer's back when my business was floundering and I didn't realize how much it cost to join the mastermind group, all I knew was that I'd gotten some Dan Kennedy cd's in the mail that were Dan Kennedy talking about his platinum group and I listened to them and it was the most amazing conversation I'd ever heard. So I was like “Holy cow I just wanna be in that room.” So I called up GKIC the company at the time, I said, “Hey I want to be in Dan's platinum group. I heard about it and I wanna be in it.” They're like, “Sorry, it's sold out for three years.” I'm like, “No I need to be in it.” They're like, “Sorry.” We keep going back and forth and finally after I bugged them enough, I had a friend on the inside who got me in. And they said, “You're accepted fine. Here's the money.” And they sent me the order form and I didn't realize it, I thought maybe it was 5 grand or something but it was $25 thousand. I was like, “Goll!” So I didn't have that money, but I didn't want to tell that after I bragged about how cool I was to get into the group that I couldn't afford. So I just did it. And I jumped right in and went to my first event and I thought it was Dan Kennedy's mastermind group, and I got there and Dan Kennedy was nowhere to be seen. There was this old guy in the back, who later became one of my first real mentor. His name was Bill Glazer and he's someone I love and respect a ton. He's like my marketing dad. And he was in the room and I didn't know what to expect when I sat down, and it was my first mastermind. The experience at first it confused me and then it transformed me. For the next six years I was in that mastermind group and it went from having a tiny business to making a million dollars a year to making ten million dollars a year to losing it all and then growing it back up. Kind of this huge cycle of my life, it was awesome. Then Bill sold the company and I decided to not keep going to it. I was looking for other mastermind groups, and I joined a couple other ones. I won't mention their names because none of them were that awesome. I plugged in and there were pieces that were good and people that were good, but it was just never home for me. So I tried a couple of times and just didn't have any luck. Finally I was like, “you know what? If I'm going to do this, I need to create it. I don't think there's anyone who's created what I wanted. So that's when I created my Inner Circle which has become amazing. As you know, last month, or this month, we did 8 days of meetings that were a hundred people in the Inner Circle. We have 4 groups of 25 and it's just amazing. I facilitate mine very similar to how Bill Glazer used to facilitate his. Although at this meeting, the last meeting we had, Garrett White came and added some really cool things, we're going to start adding to our meetings. So it was really awesome. So it's been really, really good but at the same time it's really hard. When it's your event you have to be on the whole time. You don't get to sit back and just be there. So I kind of miss that. And I was hoping and looking and joined a couple other programs, and I even…..and I'll say this now. I joined Joe Polishes 25k group, and if I'm completely honest the networking was amazing. I would say the networking is second to none. But I didn't get what I…..what I want a mastermind for is different. Networking is good, but that's not why I'm there. I'm there because I'm trying to learn in a different plane, different level, different vibration, whatever you want to call it. Learn on a different level and I never got that in 25k. So I wasn't planning on renewing and then I was there, they offered this 100 thousand dollar thing, so I thought about it for 5 seconds and I said I'm in. A couple reasons why and I want to share them with you because hopefully it will help you understand why I'm here and hopefully it will give you guys permission to invest back into yourselves. The first reason is Joe Polish is running it with Dean Graziosi. Dean has been on more successful infomercials, has done more successful infomercials than anyone I have ever met. And he's done it with books in the financial space, which is “hey, by the way, I have a book coming out in financial” or the how to make money space. Similar. Part of me wants to do an infomercial or a radio deal and he's been crazy successful in infomercials and radio and events and a bunch of things that is in the avenue of business I'm a part of, so that gets me excited. Second Joe Polish is one of the best network connectors I have ever met in my life. And I didn't want to lose….I wasn't planning on rejoining 25k because I didn't get what I was looking for out of it. But I didn't want to lose that relationship with Joe because there's a lot of value there. He's super cool, and super connected to everybody on planet Earth. So I was like, I don't want to lose that relationship and this could be the ability to have that at a higher level. Third thing is that, you know ever since me and other people have 25 thousand dollar group, a lot of people have them and a lot of people get into them. Joe's is, I know other people have done it, but he was one of the first pones that's done 100k group. And I thought the people signed up to do a 100k is typically a different caliber of people. Those that can write a check for 100k is a different caliber of person. So it's going to get me the ability to be in the room with people at a higher level and hopefully plug in and find out the next two days what we get. Hopefully they have some different ideas and different things that are thinking different levels that I typically do. That's what I'm really excited for, that piece of it. Then I'm trying to think of the reasons. I know the last one. The last one is one that hopefully will be good for you guys. The last one is because I've thought about doing a 100k group before. I don't know if I will or wont, I have no idea. I've thought about it but I was like I can't ask somebody to give me 100 thousand dollars, if I haven't given somebody 100 thousand dollars. There's something about that. After Bill Glazier took my 25 thousand dollars happily I decided I wanted a mastermind group and I sent out an email while I was at the first mastermind group and I got 30 applications and I launched my first mastermind. Because I'd spent 25 thousand dollars I felt like I had permission to do that. Justin and Tara Williams, when they joined my Inner Circle the first time, they had a $2,000 product, and I think the very first meeting, we were all like,  “You should launch a $25 thousand program.” And I think it was partly because they had done it, they had paid 25 grand, second off, they got permission from all of us and they went and did it. I think they said, I can't remember the number, but it was like 18 people paid them $25k off the first promotion. They didn't even have a sales team in place. They just sent some emails and took credit cards, which is nuts. It's so cool. But it gave them, the best part, we gave them permission. I think it's funny how sometimes we're not congruent with ourselves. We want to ask people to buy stuff, but then we don't buy things. I have friends who pirate everything. They don't pay for videos or movies or games or anything. So they're basically stealing everything and then they're trying to sell people their products. There's some kind of incongruence there that, I don't think it's possible. I'm sure it's possible for some people. I have a friend, there's this pirating website, and I don't know the call but, where you can get basically every internet marketing course known to man is on it. You have to have a secret login and then you can download…kind of like Napster back in the day, but it's kind of like internet marketing Napster. Every product ever is on there. I had a friend that was on that site and he was downloading everybody's products and courses and going through them. And he told me that for 5 or 6 years he never made money online, despite the fact he had every course known to man. Then one day he woke up he realized that, “If I'm going to ask people for money, and I'm not willing to pay money then I'm a bad person and I'm not going to be successful. I canceled my membership to the account, deleted the account  and then started buying people's things. And just by the nature of me no longer stealing and actually investing, people were more willing to invest in me. I grew a company and business because of it.” So another big part for me is just that. I should be able to invest something like this so that when if I ever someone for 100 thousand dollars, I'm not going to be freaking out because I'll know, was it worth it for me? I'm going to create something that will be worth it for them. Those are the best couple of reasons. So that is why I joined the 100k group, that's why I'm here. I'm going to be here the next two days and I'm excited to see what I get, what I learn, if I get any big aha takeaways, I'll come back and report and share with you the good stuff. But it's also good to just step away, I'm so much in the heat of business for a long time, it'll be nice to sit back and be able to think. That's what's happening. That's why I'm in Scottsdale and that's why I invested that much money. Hopefully the fruits of this will be good. I'm going to be speaking to the group actually tomorrow about some ninja funnel stuff, which will be really cool. My real goal of this, some of you guys know, Clickfunnels we just passed 23 thousand active customers, maybe more than that now. We're trying to get to 30 thousand by the end of the year. We're getting close. We're pressing a little. We got a big campaign in December, those things should hit it. And then next year we're trying to get to 100 thousand. It's a more than 3x leap, which companies don't do that. Especially now with DC capital. We did, we set a goal, a big hairy audacious goal. Anyway, we set the big goal and that's what we're trying to do next year. If I'm going to do that I gotta think different. I gotta look at things differently and have a strategy going into it. Some of the people in this room I think are going to be key to that strategy actually  working. We will find out what I will know soon. That's the game plan. Appreciate you guys, I'm going to go to bed, because I'll be busy tomorrow and I need to get some rest. Appreciate you all. Thanks for listening and now it's time for you to go join a 100k group, or 25k group, or 10k or whatever it is for you. Because that investment will somehow magically give you the ability to let people invest in you too. I don't know how it works, but it does. There you go. Alright you guys, appreciate you all. Have a good night, talk to you all tomorrow.

If I could sum up the theme of the last eight days, it would be this… On today's episode Russell talks about the two biggest take-away's he got from the Inner Circle. Here are some of the informative things you will hear in this episode: Why entrepreneurs, including Russell, should focus on just one thing at a time, rather than a thousand things, as they tend to do. Why it's important to open yourself up and be vulnerable to your audience. And what some of the things you can do to be able to achieve both of those goals. So listen below to hear about the two most important things Russell learned from this Mastermind Group. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a late, late night. I guess it's not that late. You guys have hung out with me when it's like 4 in the morning. So a kind of late night of Marketing In Your Car. Alright, it's 10:15 I'm driving home from Barbacoa. If you guys ever come to Boise Barbacoa is by far the best restaurant here. We had a group of some of the people in our…anyway, they came to dinner with us. Sorry my brain is so fried. It's been insane the last, and you guys heard me talk about this, but over the last two weeks, we've done four mastermind groups of 25 entrepreneurs in each group so we've had a hundred entrepreneurs come through. And what's amazing, compressing decades into days is literally happening. It's insane. I was able to get insights from a hundred different business owners on what's working right now and get feedback on ideas. There's so much gold and so many little tangible takeaway's that I wish we had 8 days and I could share them all with you guys. But I thought you might be interested in, “Russell, what's the core thing?” People always ask me, “Where do you think internet marketing is going? What's on your mind right now?” But it's crazy because there were two definite things over the last 8 days. What's cool is the last two days Garrett White and his wife attended the inner circle the last two days and so for those of you who know Garrett, he's pretty intense and it was just cool because a lot of stuff we've been talking about everyday were dramatically amplified in this last two days. He brought a bunch of cool tools and things that we're going to be adding into Inner Circle meetings from now because it had a huge impact. Anyway, there were two core things that if I was to give you the most important pieces of this, and I feel bad because no matter how cool I try to make these sound you are going to be like, “Oh cool. Awesome. That sounds great.” But it's like when you see it happening in the room, when you see an entrepreneur who's trying to so hard to not only change the world but to change themselves. And there's this pressure and this stuff we're hitting against and you see when this is given to them, it's this release and I can't tell you how many people broke down in tears, myself included over the last 8 days, which was unique. That's never happened in my groups before, to be honest. But it happened consistently, a lot of times because of these two things. And again, when I share these two things they're almost going to seem to simple and I don't want you to dismiss them because of the simplicity. Because they are probably, my guess, are the two issues that most of us, me included, in this have the biggest problem with. So you ready for them? Drum roll please. In all seriousness, I just wanted to make sure you, I try to build up the drama so that you pay attention, but please pay attention because these are important. The first thing is focusing on one thing. Sounds so simple, we've heard it a million times. But all of us entrepreneurs are doing more than one thing. How many things are you doing right now in your business? If it's more than one, you need to stop. I'm talking to myself right now, and you included. What's the one thing you're trying to do? And it's kind of a sub-thing from that, I can't tell you how many people have things that are successful that they stop doing. Whatever's working, keep doing that. We keep looking for what's the next thing. It's just the nature of entrepreneurs. What's next? We're adding things we're layering things, we're doing things. One of the pro's and cons of the Dotcom Secrets book, I talk about a concept called the value ladder, which is vitally important to the long term growth of a company, but it's also one of the things that stifles someone from immediate growth because they're looking at what's next. So some of those things, it's important to understand and to know where you're going, but not to get caught up in this value ladder of, “Whatever is working, I made a thousand bucks last week, gotta build a high ticket item.” No. just do one thing on the value ladder and master that. Make a million dollars on that and then you can go and layer stuff, but don't do that now. Look at what's working and do more of that. Just do one thing, focus on one business, one core part of your business and have people on your team focusing on one thing. There's a million different angles that that matters and is important, but it's all coming back to what's the one thing. And if you focus that, you can call it the 80/20 if you want. What's the 20% that gives you 80% of the results and focus there. Because for some reason we get caught up in all these things that don't actually impact or do anything. So that's number one, focusing on the one thing. And the second thing, and this one's hard. It' something I've struggled for a long time. Years and years and years. I still struggle with it. It's something that I don't think was essential even ten years ago, but now the world we live in today, it's the only thing that matter. It's the most important thing. And it is being vulnerable with your audience in all situations. Not just selling, but definitely in selling. We had people in our group who I've known for a long time and for whatever reason, because of the environment and the people and the situation and whatever, were finally willing to get vulnerable and share things with the group that they normally wouldn't or have never shared before. And because they were vulnerable people connected and it opened up so many things. Because they opened up and they were vulnerable with me and other people, it was just great. I wish I could share stories but some of them are……they're all way to personal of stories for me to tell. They're not my story to tell, so I can't. But because they shared those stories, they were able to have the breakthroughs that they needed. And the same thing is in your selling. It's hard, especially when we're communicating with our audience, the front that we have, you guys know. Here's Russell on stage, he's got stage presence or whatever. There's this thing, but the reason people connect with me is not because onstage I seem like whatever, it's because I'm vulnerable, it's because I share things like this through my podcast and through Snapchat. I share things like that through videos. I'm vulnerable, I open things up. As embarrassing as it is, I've cried on video. But that vulnerability is what causes connection, which lets people in and let's people trust me, which is the reason why I've got so many great connections to so many great people, is because of that. And I think about areas of my life that I'm not happy, it's primarily tied to me not being willing to be vulnerable. Because I'm afraid of fear or rejection or fill in the blank, whatever fear it is for you. So this isn't just a business lesson, this is a everything lesson. Being vulnerable, because as soon as you are it softens the people to whatever it is. If you're trying to build a relationship, or you're trying to sell something, whatever it is. Trying to build a connection, it's you opening yourself up and being vulnerable that allows people in. It's scary because sometimes people are bad people and when you open things up, they say bad things, do bad things, I get that. But I feel like putting your barriers down and opening yourself up is what allows amazing things to happen. and those two things, it was really coming back down and saying, “Look, focus on one thing, number one. And number two, be open, be vulnerable, share your story and then don't do it once or twice, but do it consistently.” It was funny, in the last group, again I wish I could share the stories, but they're too personal. But someone was talking and it was just Garrett kind of came back and said, “Look, for me to learn my message this is what I had to do. I did a podcast everyday for 600 days. I did warrior weeks, every month for 76 months. I did video on Facebook three times a day for 5 years. I did this and this and this and consistently.” And when he said that I said, “How many Marketing In Your Cars have I done? I've probably done, I don't even know what episode we're on. 3 or 400. I've podcast, I've blogged. I've done this so many times.” And Garrett asked me, “Why do you keep doing them.” I said, “I'm still trying to learn my message.” And he's like, “Do you hear that. Russell's been doing this for 12 years and is still trying to figure out his message.” So for people that come in and try it once and to dabble and…..”I did a podcast and it didn't work. I tried a webinar and it didn't work. I did whatever and it didn't work.”  The difference between me and them, I didn't stop. Garrett didn't stop. The successful people don't stop. How many webinars did I have to do to learn to discover, to create, whatever you want to call it, the perfect webinar. It was a lot, it's in the hundreds and hundreds. The Clickfunnels webinar alone I've done at least fifty times. Over and over and over and over again to learn my message, to learn how I tell my stories, to learn all these kinds of things. So if you want to be in this game, you want to succeed in this game and you want to change yourself. You want to change other people. You want to change the world. It's a commitment, a sacrifice. And again, the two things.  Number one, focus on the one thing, focus on that thing. Number two, focus on consistently doing it over and over and over and over again. And open yourself up and being vulnerable. That's how you cause those changes. I hope that helps you guys. Again there's, laced inside of that, probably a hundred pages of notes for myself and action items and to do's. Those are definitely the overarching things that I think everybody can gain value from. I wish and hope that someday each of you guys will have a chance to experience our inner circle, not because I want or need money, that's not the point of this group. But because of the transformation that comes from it. It's a group I love, I care about all the people in it. I've built some friendships and relationships that will last the rest of my life. I care more than you have known about, about all your businesses. But these ones I have a chance to really affect and be a part of. With that said, someday I hope to have you in our group so you can be part of it, you can experience it at that level. Because that's where I feel the best transformation I can provide people comes from. With that said, I'm getting close to home. I'm really tired and kind of thirsty. So I will talk to you guys all again here, very soon. Probably a few days. I need a couple days to chillax. Next week though, next week's crazy because I have got to finish the Expert Secrets book. I found out for me to have the printed copies in time to give them out to all of the attendees at our live event, funnelhacking.com, I have to have the final draft to the editor by the end of next week. So I am spending next week in a hard core editing, rewriting, book focusing thing that's going to be crazy intense, but will be good. So that's what I'm doing next week, so I'm sure I ‘ll be sharing some of the ups and downs of the immersion week I've got next week to finish my book. Appreciate you all, talk to you again soon.

Here's a quick recap of what happened during this year's Funnel Hacking Live event! On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event. Here are 4 fun things you will hear about on today's episode. Why if you didn't enjoy Batman vs Superman, you might be high maintenance. Highlights of presentations given by Sean Stephenson, Ryan Stewman, Marcus Lemonis and others. Why the money you spend on entertainment, whether that be by going to the movies or attending Funnel Hacking Live, is well worth the investment. So listen below to see what you missed if you didn't attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others. ---Transcript--- Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I'm here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun. So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I've got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we're expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I've ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I've got all these deep seeded fears that nobody's going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.” But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don't know that's just me thinking that people are not like me. Because I probably wouldn't have pre-registered either, not going to lie.  But I just assumed, so the night before I'm going to bed and they're like, “So far, only 300 people pre-registered.” I'm like are you kidding me? Either nobody showed up or they're all planning to pre-register in the hour we have before the event. So I'm totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show. It's interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You're trying to make money or whatever, and obviously that's part of the plan, but that's never the number one goal. The number one goal is to put on a show that'll be not just something that's going to transform your business, but hopefully change your life. When I look at it, we'll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came.  In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days. I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I'd been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I'm looking at it all and there's all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we're glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you're sitting there. It was amazing, it adds a whole other level of dimension to the experience. I'm watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it's not amazing is just a high maintenance piece of garbage, is kind of my thoughts. I feel the same way, if you came to the Funnel Hacking event and you didn't get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there's been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again.  As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side. To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don't have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don't have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that. On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I'm trying to get it, but I apologize Alex, if you're listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don't feel alone, I don't feel like I'm a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don't think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It's a good question talking about us with our business. There's all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They're helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you're focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing. Kyle Cease who's a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that's happening. We kind of bragged about our tech team for the first time ever. A lot of people don't know, the tech team who's building Clickfunnels right now, they're a bunch of what Ryan, our CTO said, he said that they're like the Russell Brunson's of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he's one of the dude's who's doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it's like a who's who of the coding world, who are develops are, which is pretty amazing if you think about it. He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don't really care about the customers, they're loving working for a company where they get to see a difference, and when they make something it changes people's lives and it's pretty awesome. So that was really cool. Who else, I know I'm missing some other stuff that happened. Let's see, the first day, man there's so many cool things, I don't want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool. Let's see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we've got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they're blowing up gyms. They'll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they'll completely film an entire gym before it's launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome. Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke. It was so cool. He was so cool. I can't even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything.  Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he's like, “Is there any business that Clickfunnels won't work for?” and we're like, “Not really. It's pretty amazing.” So he's like, “We need to get you guys on the show. You guys need to be on the Profit. I've got a whole bunch of people with shows coming up. I'm going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He's awesome. So then we're like, “we're going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He's like, “Nah, it's Saturday, we're just hanging out. I'll just come in and  hang out and take pictures with everyone if that's cool.” I'm like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event.  He sat there and did interventions with people only he was fixing people on the fly. Super cool. And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool.  So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I'll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool. So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the small amount of money you put was worth the investment. Like I said, we spent over a half million dollars to entertain, educate, train and inspire you guys and I hope you got all that and a whole bunch more out of it. We're excited for next year. Next year Funnel Hacking Live will be in February, which will be cool because it's going to be the last week of February in Dallas. My goal, and this isn't happening yet, my goal, I'm putting it out there right now, I want to get Mark Cubin, and I want to get Tony Robbins this next one. Otherwise, we can't make it better than this years, this years was pretty dang cool. If we wanted to step it up, that's the only thing we got to do it with. So that's my goal and game plan, but no promises yet, but that's kind of what we're shooting for. We will see. Anyway, with that said, I'm at the office. I took yesterday off to just lay out, hang out. Today I'm going to be using as a planning day, I've got a lot of stuff and projects and cool things happening, so I'm going to try to plan it, organize and just figure out the next steps. I hope you guys are as well, especially those who came to the event. Because now you have this reflection moment, “Okay, what am I going to do? All these things have happened. What should I do?” I remember listening to Tim Ferriss at an event one time talk about himself, and somebody asked, “what are you…if we were to follow you around for a day, what would we see?” He's like, “It'd be pretty boring, most the time I'm just sitting there thinking, and reading and meditating. It doesn't look like I'm doing much because for me, it's all about…I don't want to spend a week, a month, a year, whatever it takes, trying to figure out of all the dominoes all the dues, all the things out there instead of trying to knock over every single domino like most people do, I try to sit and figure out what's the one big domino that if I push that one over it knocks down all the rest of the dominoes or makes the rest of them irrelevant. That's what I do.” So today is going to be like my big domino day. I'm going to sit back and try to figure out what the big domino is I need to knock over that will make all the rest irrelevant or knock over the rest of the dominoes. So that's my game plan for today, I hope you do the same thing as well. With that said, Have an amazing day. If you haven't watched Batman VS Superman yet, go and watch it and don't complain. These guys spent hundreds of millions of dollars and it's going to cost you $10. With that said, I'll talk to you all again soon. Thanks everybody.

No one's ever progressed by watching four hours of football… On this episode Russell talks about turning off the football game and getting back to work because people are wasting their lives away watching sports. Here are 3 interesting (but possibly offensive) things to listen for in today's episode: Why spending a significant amount of sports is not a good use of time. What Russell recommends if your number one hobby is watching sports. And why you should find out what part of your life you are passionate about, that doesn't involve watching other people succeed. So listen below to hear how Russell is going to piss off all the people who love sports. ---Transcript--- Good morning everybody, this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you're having a good day today. It's freezing in Boise, I don't know what it is but I keep thinking it's going to be summer, and then no. And the way our new house is built, I don't know if I told you this, It's one of the pains of our house. So, it's a little bit bigger of a house and there's four different heating zones. And my bedroom is the last one, and also the heating system and the water system are tied together. So what happens is, because we're the last room, we have those cool nest controller things, so we have the temperature set in our room to 71 which is perfect normally. But when it gets cold it'll show 71 is where it's trying to get to but it's only actually 67. And for some reason, if it gets to freezing or below, I'm just pretty much screwed. That part of my house is freezing. At night we're freezing cold. We have all these space heaters, and we're trying to warm it up and everything, but it can't get warm. We've had 5 guys come, so that's part of the issue. But that's okay cause we can bundle up in blankies and stuff to keep warm. The other part though, and we've learned this, if I look at the temperature in my room on my nest, let's say it's 71, but it's actually under 71, that means it's not able to get the heat it needs to warm my room, which is also tied to the hot water heater, which means my shower cannot make a warm shower. If the gauge on my room is 70 or 71 right now, I'm going to have a warm shower, but if it's not I'm going to have a freezing cold shower. For the last 3 days it's been below. Any other showers in our house are fine, so I have to go shower in the kids' rooms. But my own shower won't and that's kind of weird. So that's where we're at. I wanted to talk today about something that I'm probably going to offend somebody. And if so, I really apologize. I don't really apologize; I think it needs to be said. So this is my thought.  I was asking someone the other day, they were trying to figure out what to build, their passions and stuff. I was like, “there's got to be something you are crazy passionate about. Where you would do it for free and you could inspire others. All of your free time you're focusing there and you're learning about it and reading and watching.” And maybe I'm just the weird one but I assumed everyone was passionate about something. I assumed there's things you follow that you're obsessed with. For me, obviously marketing, I'm obsessed with it. I read every blog post, listen to every podcast, reading insane amounts of books and courses. I'm just obsessed with that concept, but that's not the only concept.  There's a lot of other stuff. For a while it was NLP that became a passion. I was studying, I was learning, I was reading books and courses and cds. It was consuming, immersion of NLP. I had a time I was selling. How do we sell, trial closes, and tonality, and all that's from when I became obsessed with the selling part for a while. Right now, I think my passion is bio-hacking. What are all the weird crazy cool things I can do to get more out of my body. More energy, more focus, more weight loss, more happiness.  Maybe I'm just insane, because of this bio-hacking phase; we're in the process about to begin to build out this huge bio-hacking room in our house. It's going to be insane. I'm hoping I finish it before I'm out of my bio-hacking phase. But as of right now, I'm in it. I'm neck deep and I'm obsessed and it's so much fun and exciting. Every day there's a fun new thing. I'm reading the blogs and the podcasts. I'm starting a whole cool company based around it. Just a bunch of crazy, cool things. So that's kind of what's happening. I love it and I have so much fun with it and I assume everyone's got something like that. So I ask this guy, “What are the things you are passionate about?” And he really struggled trying to find it. Finally he came back, “You know what I'm really passionate about? Sports, I love watching football.” I was like, “Oh man,” I wanted to ask, “How many hours a day do you watch football, how many hours a week do you watch football?” I don't even know where to go with this. Maybe it's just because I'm not the kind of guy that likes to watch sports. I love being entertained, I love going to a two hour movie and watching and getting entertained and then coming back to the real world and doing stuff again. But it feels like with sports, especially football. It's four hours and you watch other people live their dreams and you sit there and you don't. And you talk about things that don't matter. And again, some people sports is their thing and it matters, I get that. I'm a wrestler, I get passionate, I watch other people. I get that. But, I think a huge majority of people are just wasting their life away watching sports. Watching other people achieve their goals, and their dreams and things like that. Again, an average football game is four hours, and how many football games do you watch a week or weekend? My brother, I love him to death, but he watches football all of the time. We were at his house, and he's a lot younger than me, we were talking and he's talking about all these super bowls that happened before he was born, that he went back and watched the videos of them. Dude, you watch videos from people who are from before you…You wasted four hours of time watching something that you could have just seen the score. You knew the outcome and you watched four hours of this thing. And it was just like,” Ahhh”. I see people watching golf, and baseball and it just doesn't make sense to me. You know, it's been interesting. I love going to sporting things. I went to the wrestling match of the kids the other day. I like going to baseball games and football games. For me, it's a lot less of going to watch the sport. And the sport part is fun, I get that, but it's the people, the atmosphere. I enjoy that part of it. But sitting down in front of the TV and pushing play while your wife and kids do other things and you're just zoned out. It just makes me sick thinking about how many hours are wasted. They could be doing so many more productive things. Helping to enhance you and your life and family and people around you, people you could serve. If you took that four hours a week, assuming you're watching one game and not twelve. The four hours you spend watching a game and use it to read a book or to read blog posts, for crying out loud, just something. You can develop skills that can actually help other people and change the world in your little way. That's kind of my thought. I just feel like, there's nothing inherently bad with sitting there watching a football game. What does Garrett White say, “You're sedating yourself, so you don't have to deal with all the rest of the things.” I've been to people's houses where I go over there and their watching football and their wife and kids are in the other room, and they're missing it! So if you're number one passion or hobby or talent is watching sports, I recommend deleting ESPN or ESPN2, or ESPN the Ocho, or whatever. Whatever you're watching, turn it off. It's not that important. Have them text you the highlights of the game. Watch the news, the recap for three minutes. They show you all the important plays that happened and you don't have to waste so much of your time, energy and talents on that. I don't know where I'm going with this. I think I'm just very guarded of my time, every waking minute. Because I know that there's so much to do, so much that I want to become, and I feel like, four hours, or three hours or one hour, of whatever sport you're in, that's a big sacrifice. If you're billing your time that four hour period of time, it's not making at least 5 grand an hour, if you're not making 20 grand from there, there are way better ways to spend that time. So I encourage you guys to turn off the TV and stop watching sports. Watch the highlights, I'll allow you to do that because I even like the highlights, even sports I don't like, it's still fun. Like golf, I will never watch golf or baseball or pretty much any sport to be honest, but I love watching the highlights, because you get to see the one cool thing that happened in 4 hours. I get that, so I give you permission to watch the highlights, but turn the darn TV off, pay attention to your wife, your spouse, and it's time to cultivate a hobby or talent that isn't involved watching other people succeed. It's around you helping and serving and changing somebody's life. Think about what aspect of your life you are passionate about. Is it financial, is it health, is it business, is it recreational, is home building, is it gardening? I don't care what it is, pick something. Start doing that, because first off, when you start doing it, you're going to become a better person. I don't know anyone who becomes a better person watching four hours of football. It doesn't happen. Maybe you know players names better or you can guess the scores or you can cheer for people, but it doesn't make you a better person at all. I almost think, it's the second you turn the TV on, your progress in life starts moving backwards. I feel like we're always either moving forward or backwards. The second you push play on ESPN you start moving backwards, because you're no longer contributing, you're just being entertained. It's like a movie you guys, that's it. So there you go. I'm sure I pissed off a lot of people who love sports, but I care more about you and about what you can become and who you can serve. So turn off the TVs, let's find a passion, find a hobby. Something that, first off, is going to better your own life, and second off, you can use that to better other people's lives. That's the secret spot where you're going to find a business guys. If you're not passionate about something yet, turn off the TV and go to Barnes and Noble. Lock yourself in there and walk around and read every book until….read the first chapter of a different book in every single section, and the book you're not able to put down, that's the one. Go buy it and go start consuming it and go buy all the other books around that topic. That's how you should begin your journey. Turn off the TV, go get a book and that's it for today. I'm going to go in there and get back to work on writing a book. Book number two, first draft is done and we're working on getting it all done. Hopefully have the first printed draft live at the funnel hacking event. So I'm excited. Appreciate you all, have a great day and I'll talk to you soon.