Podcast appearances and mentions of garrett white

Play Episode Listen Later Nov 24, 2021 29:37

See if your question got answered live! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everyone. This is Russell. Welcome back to the Marketing Secrets Podcast. I'm back with Josh today. And do I tell them what today's episode is, this is a really fun one? Josh Forti: Yeah. Today guys, we're doing rapid fire. We went to the community. We asked a bunch of different questions and by the way, we have like so many more to go over. So like, hey, just keep coming in, which is awesome. But it's a rapid fire Q and A with Russell to kind of bring out a side of Russell that maybe, maybe we don't get to see as much by asking just a bunch of rapid fire questions. Russell: There's some cool questions there. I think you guys going to enjoy. I think there's something for everybody. So listen, take notes. And next time we ask you for some questions, make sure you submit them maybe you'll get answered live. Josh: And called out. We called out some people. Russell: It's true. Maybe you got called out. You should pay attention. Anyway, thanks Josh. This was a fun episode, with that said, let's queue up the theme song and we'll get right back with some Q and As. Josh: All right. So this one I want to do a little bit different, kind of phase three here as we go through this is I went and ask community bunch of different questions and there's so many different ones. I've got screenshots on screenshots on screenshots of, on Facebook, on Instagram and kind of things like that. And so I thought it would be cool to go through and do a rapid fire style where we hit you with a bunch of different questions. And there's a lot of similarities, like underlying actual questions at what it is. But a lot of it is people they want to understand your thought process. They want to understand how you run certain things or how you do certain things or whatever. And so what I thought would be cool is I have enough questions to where we could literally do one a minute for the next couple hours. So take as much time as you want or need to go through this. But I think if we just went through and did like a rapid fire of like, all right, start here and then go through and do this, I think that'd be super beneficial. And I think it'd be a unique creative thing that we could try and see how people like it, sound good? Russell: That'd be fun. Let's do it. Josh: All right. So the first question is, and I think this kind of... It's interesting, I think this ties into both of our previous topics that we covered and talked about, whether it be podcasting and finding your voice there or funnels and figuring that all out is like... The question got asked probably three or four different times, some variation of like, what do you do when you don't know what you want to do yet, like when you haven't found that voice? And you're like, because I think... For me, it's interesting. I actually found my voice before I found my product, right? And I think a lot of people figure out what they are going to sell before they find their voice. And so for me it was a little bit easier because I had all these followers before I was ever selling anything and I was super broke and then I found dotcom secrets and it was like, "Oh my gosh, this is amazing." I literally went from making like $25,000 a year to like $250,000 a year and like one year. It was amazing because I just added it too. But a lot of people, they really struggle with like, "Okay, cool, I get all these things conceptually. I know I need a funnel and I know I need a value ad. I know I need a community and a following and raving fans. And I get all the things, but I don't know mine yet. I don't know the thing. And so when you're doing that, like what's the thing that you do or what advice would you give people to fix that problem of, or what things should they be focused on when they haven't found their voice yet? Russell: I'd say there's two directions on this, and both of them are correct. It's just depends on who you are. Number one, if you are a visionary, if you do the DISC profile, and you're a high I, you want to be the person that's there; the biggest key is not to wait. If I would've waited four click funnels and funnels, I never would've got here. I just started creating stuff that was bad like potato guns, zip brander, or forum fortunes. All these things that didn't work or I made very little money. No one's ever heard of, but I did 150 funnels before I was ever like, "I'm the funnel guy. I'm going to fun... I go on teach..." I started getting into funnels and then we built funnel software, but it was man 14 years and 150 funnels before I figure that out. But if I wouldn't have been in motion, I never would've found that. So if you are a creator and you know that's your calling, just start moving forward and find out what you're passionate about. If I was starting today, I would be into bio hacking, I'd be into nutrition. I'd be into those are the things I'm really geeking out about now in my life. So I'd be running that direction. I don't know what the opportunity's going to be, but I'm going to do something or I'm going to nothing… And then eventually I feel like God, as we start moving in a direction, like conscious I'm moving this direction, trying to figure this out; He will give us little ideas. He'll give us impressions and ideas. And He's trying to see like, "If I give Russell's idea, is he going to be good steward to this idea or not? And if I take it and I implement it, He's like, oh, he's a good steward of little thing, let me give him some more. Let me give him some more." And then 14 years later, He is like, "Okay, now I know he's worthy of this. Let me give him the big idea." But He's checking it. And if you get the idea, you're like, "Oh, I'm scared. I get fearful, whatever." And you don't do it, He's not going to give you the next one. He's like, "Oh, he's not a good steward of ideas." And He gives idea to somebody else. It's why, how many times you are like, "I had an idea for that, but so, and so did this." Because you weren't a good steward of the idea when it showed up. So that's the one thing it's like moving forward. The second thing is that some of you guys, you're not the visionary person and that's okay. There's 450 people who work at ClickFunnels who aren't the visionary person. And if it wasn't for all of them, I'd be screwed. There are people that are my number twos that are my psychics that are helping me support it and they can buy into my vision. In fact, I remember Leon who designs all my slides for me. He's one of the most amazing people in the world. And he was out here in Boise one day and he's a quiet guy, just more reserved and he's got to leave for the airport. And he pulled me aside, he said, "I want to talk to you real quick." And I was like, "Yeah, what's going on?" And he said, he's like, "I've decided that my mission in life is to help you to get your word out to the world." I got chills and I was like, "Oh my gosh. Thank you." It was such a cool thing. And I was like... And I got it. He's got this skillset. He's not going to be on stage doing the things and doing podcasts and stuff, man, without him, I couldn't do what I'm doing. So being a supporting role is huge. So find a vision you do believe in. If you're like... I think Dave Asprey in the bio... and the bulletproof movement is the thing, go get a job from them, go work for them, go work for free, whatever. It's like, go figure out how you can be close to that person and help bolster. It's like, I'm hoping that everyone believes in something. Figure out something you believe in, you're passionate about and go be a supporter of that. Your vision is not to be something you created. It's just something you're supporting and you're helping to move forward. And so that'd be my two advice, depending on which side you fall on. If you're not sure, just start running. Josh: Love it. Russell: See what happens. Josh: Love it. That's awesome. And I think that's really, really cool. My current assistant, I've cycled through a couple of assistants now and I finally have one and she's amazing. And she's just like, "I came into your company thinking that this is what you needed." And I was like, "Yeah, because that's what I told you I needed. But I had no idea what I needed." And she's like, "What you actually needed is this." And I'm like- Russell: "I need you to tell me what I need." Josh: ... right. I was like, "Are you going to leave me now?" She's like, "No, I believe in you. And I believe in your vision. I know what you're trying to accomplish. You didn't realize this is what you needed but I believe in you." And I'm like, "Huh, that is a relief." If you can find that person, that's lucky. Next thing kind of goes along with this another rapid fire one is, as you're going through and you are figuring out all these different things and testing through your things, how do you make it to where you're not confusing your audience and to where they don't feel you're just a mess, that's everything is everywhere? You're trying all these different things. You're throwing things at the wall. Is that just something that people are just going to leave and just be upset just because, or is that like, is there ways to minimize that and communicate to your community that you don't know what you're doing, but that this is the vision. This is what we're going. I'm just trying a bunch of different things. Is there a way to do that well? Russell: Yeah. I think a couple things, number one is understanding that until you really dial that in, it's going to be hard to get a huge following anyway. Like the other day I was searching my name with someone else's name that I did a deal with 20 years ago and it pulled up the Google results and there was like, "Oh, I was so embarrassed." Anyway, it was bad. But guess what? Those people are all gone now. They left. They're are not even aware what happened. They don't know who I am. Most people are like, "Russell I've been following you since the beginning. Ever since you guys launched Funnel Hacking Live." I was like, "Oh, I was in business 15 years before the first Funnel Hacking Live." "I followed you all the way back from Micro Continuity." I was like, "That was a long time ago, I was in business nine years before Micro Continuity." Most people... Just understanding the people are going to be... When you figure out the thing, it's going to be a whole new group of people. And so it's not stressing too much about that, but at the same time, it's like, it's helping people understand like, I'm experimenting. I call it marketing experiments or like I used to call mine dotcom secrets labs before I wrote the book and anything it's like, I'm practicing these principles. So I would like study SEO and talk about like, "Oh." And I'd sell SEO courses for other people because I'm learning from this person to understand SEO. I'm over here and I'm in a laboratory testing these things out. This is what I'm actually doing. And there's a lot of value in that because you're becoming in proxy the person and sometimes you can cut through stuff that's working and not working, you can get direct access to people that they can. So just helping them understand like, my end goal is I want to be... Again, if I was going to bio hacking world right now, my end goal is I want to be healthier. So for example, this is my live mushroom GTS root beer. It's literally my favorite thing. I get twice a day. It's from Whole Foods. It's got Reishi, Chaga, and Turkey Tail. The actual fruiting bodies of the mushrooms in here blended into this root beer. It tastes like root beer my grandma used to make, I love it. I'm obsessed with it. So I could be like, "This thing's amazing. I'm excited about it. And this is why, and this is why I did the study and this is why I'm doing it." I could probably sell a crap ton of these right now. And then I could find out something else like Anthony DiClementi, he's got this thing. And I'm like, "I can be excited. I'm testing it. I bought his newsletter. I bought his membership site." And so it's just like you as the, I'm like a reporter, who's testing these things out in the beginning until you figure out what your thing is and you can really dial it. Maybe I become the mushroom dude who sells mushroom root beer. I don't know, but anyway. Josh: Please stick with funnels. We need you in that lane more. Is it good? All right. Cool. Next question we got here is, do you ever struggle with scarcity and being in scarcity mode even after you've made... Had all the success and as much money as you you've made, do you still struggle with being in scarcity mode or have you evolved past that? Russell: I don't struggle with scarcity. I have a lot of my own issues for sure. And it's funny because every time someone launches the next click funnels killer, it annoys me. But then I'm like, "You know what? First off they're not going to... I'm willing to outwork all of them and so I'm not worried that way." Number two, competition drives me, which is really, really good. And number three, actually, Annie Grace messaged me this a little while ago. She was talking about her business and all these people who were competing and she felt they were leading her people astray. And I was like, "I get that." And I said, "The thing that's most comforting to me is actually a Bible scripture where Jesus Christ said, my sheep will hear my voice and they'll follow me." That's not direct translation, but basically that's just like, my sheep will hear my voice. And I believe that's something that was true for him. But I think it's true for all of us. It's a universal principle. And so what I understand is like, I'm going to go out there. I'm going to be Russell. The best Russell I can be. And a lot of people are not going to follow me. They're going to understand that person better or whatever. Like some other product better, but my sheep are going to hear my voice and they're going to follow me. I'm going to attract the right people and they're going to come to Funnel Hacking Live, and they're going to use my platform. They're going to be exciting. And those are the people I've been called to serve. I am not called to serve the people who are going to go and go somewhere else. Or they don't resonate my message or with me or whatever. And I got to be okay with that because my sheep will hear my voice. And that's my belief that helps me to not be scared of scarcity, because I don't want those people anyway. I want my sheep to follow me and I'm going to help them. I'm going to serve them. Because that's what I've been called to serve. Josh: That's awesome. That's super cool. All right, next one here is actually from Parker Woodward, shout out Parker. Russell: Yeah, Parker. Josh: He says, "How do you know what positions to put members of your team in so they personally thrive?" Russell: Man, I cannot tell you, just you know Parker, this is a constant thing. So if you read the book Good To Great, one thing he talks about is like finding the right people and then putting them on the right seats on the bus. And those are two different activities. And sometimes you nail it. You're like, "Got the right person. They're on the right seat on the bus. And it's awesome." So many times in my company, I find someone who's amazing and we put them in a thing and it's like, "Oh, they don't fit there." And you move around four or five times like, "This person sucks at their job. They're horrible." And it's not actually true. It's horrible. The problem is you have the right person in the wrong seat on the bus. You get them the right seat and then they thrive. And so it's understanding that and really defining it of like, "What are the seats initially?" Because I think that's... You had this with your system. I don't really know what the seat is. I just know I need help. And I'm drowning, what that is, right? Josh: Yeah. Russell: You or someone around you understands like, this is where I'm hurting, this is what I'm struggling and they can define the seat, then it's easy to find the right person, or you find somebody like knows the right person. And then having them like working with them, being okay like, "We may have to try a couple seats so we figure out, I know you're the right cultural fit. I know you're the right person, the right work ethic." But I don't know what the skillset is yet. Maybe they don't know yet either. And as soon as you're able to figure out what their unique ability is, then you put in the right spot and then they can thrive. And so it's a two step process. Josh: Interesting. All right. This one's from Braden. He says, "What are the biggest beliefs fundamentally that you had to shift early on in your life or career that you believe are required to get to $100 million and beyond?" Russell: It's funny you think it's like belief that some marketing principles. So I found out every tier, so me to get to a million dollars, I was trying to get a million dollars in the calendar year. It took me three years in row. I missed it by like 20 grand, three years in a row, I couldn't do it. And it was totally like a mental block. I didn't believe that I could do it for some reason. And after I did the first time it was like, "Oh." Then it was easy. And then 10 million was my next mental block. I missed it first year, second year we got, and then... So it's there's these mental blocks where I don't know if it's we don't believe in ourselves. We don't believe in, that we're worth. I don't know if it's, we don't believe worthy of it or we have the abilities of it, whatever. But the first thing is you got to believe in yourself. And that just comes with a lot of you doing things. Again, it comes back... We talked about earlier, like God gives you an idea. You're going to be a good steward of this idea. And the more often you take an idea and you run with it. Even if you fail, the more times you do that, the more you start trusting yourself. And that's a big part of it. Right now I can walk into a room where there's like, things are on fire and there's pure chaos, I have no idea what I'm going to go into it. I walk in knowing that the right idea's going to show up and I need it because I've done it so many times over and over and over and over and over again. I just know that it's going to happen. And I have belief in myself. That's the first thing. I honestly believe that the second thing, this comes back to the spiritual side of things, is that there's a purpose behind it. I struggled growing ClickFunnels because I thought that it was for Russell and Todd and our friends to make money. I thought that's what the business was, for probably the first three or four years. And it wasn't until I hired this coach who helped me see the connection between things. And she's just... Because I was always like, there's business and there's spiritual things. And God doesn't care right with my business because whatever. And she helped me bridge the gap. Like, "Do you see what's actually happening because this business..." She see people's lives are changed. All these kind of things. And she was the first person who said, "This is literally a calling that God gave you to do this." And as soon as I heard that and I felt it and I believed it, it changed everything for me. I was like, "This isn't just something Russell does as a hobby on the side to keep me busy till I die, this is what I was made for." I was made to do this, to inspire entrepreneurs, to change the world because each entrepreneur can do that. And when I heard that and I believed it, then it changed everything. It gave me permission like, "Okay, well then it's all my donkey Kong. I'm going to publish. I'm going to create, I'm going to write books. I'm going to do software. I'm going to do things." Because it wasn't just like money for money's sake. It was because this is the mission. This is the calling. I need to do it. And so it changed everything for me. So I think for you guys, that'd be the next thing is like, you got to be connected. Is this actually what God wants me doing? And if you believe that, you believe it's not just some side hobby, man it gives you the feel you need to grow row because now it's bigger than just you making money. Making money is so uninspiring. Changing the world because you were called to, at least, for me changed everything. Josh: That's super, super interesting. And so obviously, I've worked with Katie Richardson and tremendous mindset shifting things in there. And one of the things that I've learned just about mindset, what you said there is your brain, by default just runs. And so it will run with whatever program... Like 90% of your life is basically autopilot. You don't even realize that you're making the decision that you're making. So it's like, whatever program is there, that's how your life operates. And how you change that is not by changing this or all these different things, it's by literally reprogramming is changing belief. And so if you could actually just shift the belief, that's actually shifting the program. And so I think, for me, when I first got started in entrepreneurship, it was how do I hustle my way to success? It was freaking. I was at Gary Vaynerchuk working 18 hours a day. Let's go. And so I was like, "That's what I'm going to do." And it was like, Katie came in and was like, "Cool. That's the belief that you have and it's only going to get you so far." And then once you can replace that belief, that it's like, "Oh, you don't have to do that anymore, this is the way to do it." It was a real identity crisis. It was like, "But wait, no, I'm a hustler. I'm up to 4:00 in the morning, every single morning. You can't take that away from me." But then once the belief shifted, then it was like, "Oh, everything else in life shifted." It was like, "Okay, cool. Now I operate this way." And so that's super, super interesting that you say that because I feel like- Russell: If you look at like what I believe my only role is inside of ClickFunnels literally is for me to stand on stage, to write books, do podcasts, everything so I can get our customers to believe this will work for them. That's it. I know it works for them. But if I get them the tool and they don't believe this is going to work for them, it will not work for them. I get them to believe this works. I'm the head belief, cheerleader. That's all I'm actually doing is trying to take my... Whoever has the most certainty, any circumstance, any situation always wins. So when I come into something, I've got to come with more certainty than them and I've got to prove them I believe it can work and it can work for them. And if I can get them to believe it, then it'll happen. But that's the hardest thing is just the mental thing inside people's head. As soon as they believe it, you see it, because it's like, "Oh, they're struggling, struggling." And all of a sudden something happens, and I believe it'll work for them and holy cow, next thing they know they're Two Comma Club. It's weird. Because it makes sense. You're like, "No, it's just a process." Like, "No, it's a process, but your belief is your fuel and how you attack this thing one way or the other, 100% depends on if you believe is going to work." If I believe that if I write a book, a million people are going to buy it, I can go write a book. If I'm like, "I don't think anyone's going to buy it. What if they don't like it? What if..." I'll spend 25 years writing this book, it's never going to get done. The belief is everything. Josh: ... yeah. Garrett White talks about that with Warrior Way. He's like, "We tell people this isn't the only way, this is A way." And I was talking with my students the other day, I was like, "Hey guys, how many different ways are there to grow your business?" And they're like, "I don't know, thousands of them." I'm like, "Sweet, what's the way you grow their business?" And they're like, "Funnels." Like without even thinking about it. And it was like, "See what Russell did there." He convinced me… Russell: And that took me seven years of preaching consistently to get the market and get people to believe that. But it wasn't that… yeah. It's interesting. Josh: All right. The next question here, and this comes up... I mean this probably came up probably more than anything outside of funnels was how do you manage the relationship with your family and the balance between work and family? Because this is something I think a lot of people struggle with. I didn't even realize that this was a thing until I got married and then I got married and I was like, "Oh, I'm experiencing a little bit of this." And I'm like, I can't imagine like then kids and then being around. So how do you balance your work and your family and overwhelm and burn out and like... I mean there's limited amounts and it seems you can do everything Russell, like cause you're everything over there. So how do you balance that with your family and the work life balance of that? Russell: That's a great question. I get asked that a lot, which is interesting. I think a lot of people... Well I think the big problem is most people who are doing what I do, they have... The area of life they're the entrepreneur, they're killing it, and then the rest of their life's a wreck. Or they just don't talk about the rest of life. No one knows. And so anyway, a couple things is number one, Charfen had us do like a time study before. You ever heard of that before? Josh: Yeah. They were the worst. I hate them so much. Russell: So annoying. Yeah I did it for like three minutes, I was like, "I want to die." But you basically sit down and you start every 15 minutes, you're like, write down what you're doing during the day and really quick you realize, "Oh I'm only actually working two hours a day." And I think the average employee, I think is in two hours and eight hour days is actual productive work, the rest is… Josh: Yeah, something like that. It's super low. Russell: So the first thing is just by default, this is comes from me being a wrestler, right? As a wrestler, we have two hour practice. We got the limited time and I wanted to be the best. So I had to cram as much actual stuff in those small windows as humanly possible. And you know when you're an entrepreneur, you're going on a trip and it's like, "My plane leaves at 2:00, but I got an hour and a half to work." In the hour and a half, you'll get more done than an entire day typically. And so I trick my mind that all the time. So if you look at like a typical eight hour day, like I'm coming in from usually from 9:30, till 5:00, it's like my window that I'm here at the office. When I'm here, I'm super present. But what I do in that window of time is what most people do in a week. Because I don't... People always ask me, "Hey Russell, can I take you to lunch?" I'm like, "You have the luxury of lunch. I've not eaten lunch in, I don't know, decade and a half, I'm working. I quit Uber eats. I keep working. It shows up, I'm eating it. And I keep going." I don't waste time for that crap. I'm in the zone and I'm working and I'm not doodling and texting in a million different things. When I'm doing something, I'm doing the thing. I was up this morning from 5:30, till 7:00, I was writing copy for the new offer. And like, that's what I did by myself. Cranked it out. Seven o'clock, boom, I hear Nora talking, hear the kids getting up. And then I break my presence at the thing and I leave and from 7:00 to like 8:30 ish, I'm a dad. And so I take high school kids in school. I come back and I pick up Nora and I play with her a little bit. And then I get her fed and then Collette's getting her dressed and stuff and I go wake up Aiden and then me and Aiden are hanging out. We're talking about the day. And then Collette takes Ellie to school. Aiden's there. I get in the shower. I get dressed. And by nine o'clock I'm ready to go. And I jump in my car. I come here and then boom, I'm in Russell, like I'm entrepreneur mode and from 9:30 ish till 5;00 I'm here. I'm cranking. My days blocked out. I know everything I got to do during the day. I got a to-do list. I got schedule. Everything's blocked out. I knew from 9:00 to 10:30, me and you were here and I'm present. I'm not looking at 1000... We're here doing the thing, it's going to be done. And then at 10:30, I know exactly what I'm doing. As soon as we're done, I'm not sitting around for 30 minutes, like what should I do next. I know what's going to be happening and I'm going, I'm doing the thing. And so my days are like that. So boom, boom, boom, by the time I get to the end of the day, it's like, "Oh, I got a lot of done today. This is amazing." And then I go home. And when I walk through the door from my car in the garage to the door, I send... Before I walk to the door I stop. And I'm like, "Okay, I got to literally stop for a second." I'm like, I'm getting dad mode. I'm getting husband mode. And I get done and I walk through the door and I'm now a dad and husband. I'm not an entrepreneur. And I go, literally go to every one of my kids in the house. My love language is physical touch. I go give each a hug. I go give my wife a hug. And then I'm there. And from that time I'm dad till 9:00 and then from 9:00 to 11:00 I'm husband and 11 o'clock I'm in bed waiting for the next day. And so it's just, I'm really good at chunking time. And I'm not perfect. Some days I'll get depressed or I'll get tired or burned out or whatever, and I don't hit it. But for the most part, I would say I'm pretty consistent in getting a lot of stuff done in the windows that I got. Josh: That's super, super interesting. Being present and being present at work, being present at home, that balance that once again, something Katie talked about a lot is just like, be fully present with where you are and then set boundaries. Having those clear for that Russell: You ask my wife too, I'm not perfect at it, but I try to let things bleed from thing to thing. I try that when I walk through the garage door at night that I'm done with work and I'm home and then, you know what I mean? Josh: Yeah. Russell: And I think that's what most people don't do is like, it all just mushes together where they're doing everything. So everything becomes done inefficiently. I was listening to Dan Kennedy actually yesterday. He's like, "Would you hire a doctor who is going to do surgery on you, and while he's doing surgery, he's watching YouTube video and he's eating something on the side?" He's like, "No, you want presence if you're going to hire someone." Same thing, if you want to build a funnel, you need your designer and everyone who's doing this to have laser focus. You don't want them doing these other things because you need their full attention and presence. Josh: That's awesome. This one's from Paul Vanblum He says, and I'm going to paraphrase this here because... But how do you modify your behavior? Which is, like maybe you've got this thing that you... I don't know, scroll Facebook too much and you just can't seem to quit. I'm sure that's not a problem for you, but how do you go through it actually change or modify behavior? Because it sounds like a lot of your life is routine. Is that true? You figure out the process that works and then you go until it needs to change. And then it's just you pick the next process. So how do you go through and modify behavior that you want to be able to change? Russell: That's a big section of the new book that's coming out someday in the future. So this is a reality is that the shorter versions if we're running close on time is understanding that we do things that meet our needs. And so we had to figure out, how are our needs being met? Talked about this at Funnel Hacking Live a little bit with Tony Robbins, Six Human Needs, right? Like if any... I wish I could geek out on this for like two hours. Maybe this would be the first topic for next time we do this. Josh: Yeah. I was going to say maybe we do that. Russell: That'd be fun. But there's six human needs and there's four needs of the body. And anytime three of the four needs of the body are met, it creates a physical addiction inside you. So if you're scrolling Facebook all day long, it's because it's meeting a need. Like you're getting certainty from it. You're getting significance from it. And you're probably getting love and connection from it. So three of your four needs are being met... And variety, all four of your needs are being met by scrolling Facebook. So it's creating a physical addiction. So for you to break that physical addiction, it's not going to be easy unless you replace it with another physical addiction that you enjoy more. So it's like I have to replacing that. I can't just just willpower it out and got this thing out and be gone. It's like, I'm trying to get my needs met somewhere. And so they're getting met there, I'm good. So I need to get met somewhere else to replace it. It's a lot of people get their needs met by eating. And so they keep eating, eating, and they want to lose weight and they can't lose weight because all their needs are met there. And so until they replace those needs somewhere else, they're going to keep defaulting to that. Again, we can geek on that for a long time, but that's the core root of it. Is it fulfills your need until you get those needs met somewhere else you're going to keep falling back to it over and over and over again. Josh: All right. Last two, super rapid fire questions. Number one. What is the top, the number one or... I'll give you top three, because number one's impossible. Top three books outside of your own that someone must read? Outside of your own because duh obviously is DotcomSecrets, Expert Secrets, and Traffic Secrets. Thinking bio... Russell: Oh, depends on which area of your life looking at. I just bought... I spent a... not a small, a pretty big fortune buying the Napoleon Hill thing. So I'm in the middle of this Napoleon Hill like Deep Dive. Can I give you my three best Napoleon Hill books because that's all I got right now. Josh: There you go. All right, modify the question, three best Napoleon Hill books? Russell: Everything else seems like a distraction. So for me Outwitting the Devil is the best thing he's ever written. It is insanely good and very, very practical. Think and Grow Rich, I've been revisiting and like, oh, it's so good. And then the Laws of Success is not a book. It's a book series, which I now own. Oh my gosh. I don't know if I've even told you this yet. I think I showed you a quick picture, but- Josh: You showed me a video, yeah. Russell: ... The Laws of Success was published in 1928. I have his version that he wrote in 1925 before he sent it to the editors or publishers, first edition signed that he printed at a schoolhouse here in my possession. It's insane. Josh: I can't wait to visit your library bro. Oh my gosh. It's crazy. Russell: But those are the three. I would start with Outwitting the Devil because I'll make you fall in love with Napoleon Hill, then go Think and Grow Rich. And if you love that, then go into Laws of Success' it's like a longer form version of stuff, but it's... Ah, he's my favorite right now. Josh: All right, last question for you. And we all know the answer to this, but I thought it was a great last question to end on just to make sure in business, in marketing, in success for all of success, what's the number one skillset that someone must learn? Russell: Oh, persuasion. Josh: Persuasion. Russell: It's learning how to tell a story in a way that gets people to move. Because everything else, like I can outsource all the rest of it. But like I said, we're talking about creating the offer for the Magnetic Marketing. It's the story, the persuasion, the thing that's going to get people to move. And that... Because that weaves into your funnel, weaves into your email, like weaves into how you get your team to move. How you get your community. All the stuff comes down to that skillset of learning how to persuade people. Josh: Awesome. Well, Russell, I think that wraps it up. We'll see what the audience says. But that is a fun run. Russell: That was really fun, man. I appreciate that. This has been a good day. I woke up this morning working, have a ton of energy. This has been a lot of fun energy. I appreciate you appreciate it. And if you guys like these episodes like this, let us know and we'll do it again. This was kind of a test drive to see if you enjoyed it. Josh: Yeah, you got to let us know guys. Russell: And I had a lot of fun. So hopefully you did too. Josh: Was this was super fun. Yeah, man, for sure. It was good chatting with you and everybody go buy Russell stuff and ClickFunnels and all the things because it'll make you tons and tons of money and that's it. That's just the end of it. Russell: That's the real reason we did this… I wanted you to pitch the stuff so I didn't have to awkwardly tell people to buy it. Thank you so much. Josh: Okay. Everybody go buy stuff right now. It is amazing. That's my pitch. The first thing you're going to get is you're going to get a change of belief. The second thing you're going to get is you're going to get, I don't know what it is, a step by step process of the marketing bible. The third thing you're going to get is increase the status because Russell will like you. Boom there's my pitch. Russell: Boom. What more do you want in life? Come on now. Josh: Yeah, you can't imagine. All right, Russell. Thank you so much, man. I appreciate your time and we'll talk to you soon. Russell: Awesome. Thank you too.

Master Your Marketing with Wake Up Warrior Garrett White

Play Episode Listen Later Oct 20, 2021 12:24

Garrett White is the founder of Wake Up Warrior and Warrior Week. Wake Up Warrior is the world's leading training system for modern married businessmen. He teaches men how to get out of their own way and break free from the person they used to be to finally step into their greatness as a man. He is the author of the Warrior Book: How to Master the Art and Science of Having It All as well as the host of Warrior Week TV and the Warrior On Fire podcast. Garrett joins me today to share his journey to becoming known as Wake Up Warrior. He explains how business owners can reconnect their happiness and wealth to create true freedom in their lives and businesses. He discusses how he promoted his business when he first launched and the importance of mastering your marketing as a business owner. He also discusses the importance of finding the right tools to support your marketing strategy and why it's critical to take an honest look at your business and your success. “If you solve your marketing problems, you now qualify to handle the rest of your problems.” - Garrett White This week on the SmallBizChat Podcast: Resources Mentioned: Connect with Garrett White: Join the Become Your Own Boss Mastermind! Do you want to quit your day job to start your own small business? Are you ready to take control of your life - and your income? Do you have a side hustle you'd love to turn into your main source of income? Then it's time. Time to join the Become Your Own Boss Mastermind. Time to put your fear and hesitation behind you and develop a sound plan of action to not only start a small business - but to build a thriving one. By joining the Become Your Own Boss Mastermind, you'll receive a step-by-step action plan to… So if you're ready to finally turn your dream of small business ownership into a reality - click here to join the Become Your Own Boss Mastermind now! Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business. SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.

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Master Your Marketing with Wake Up Warrior Garrett White

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Play Episode Listen Later Oct 20, 2021 12:25

In this episode, Melinda Emerson and Garrett White, the Wake Up Warrior, discuss his entrepreneurial journey, the influence of "Rich Dad Poor Dad", and the perception of wealth in entrepreneurship. They delve into the operations of Wake Up Warrior and the role of marketing in small businesses, emphasizing the importance of honesty and self-awareness.

Burn It All to the Ground and Start with Truth with Garrett White

The Dad Edge Podcast (formerly The Good Dad Project Podcast)

Play Episode Listen Later Oct 18, 2021 87:59

Garrett White is a husband, father, the founder of Wake Up, Warrior, Warrior Week, and the author of the Warrior Book. Garrett is known for his brutal delivery and no BS attitude when it comes to helping men live the life they were meant to live. In his book Wake Up, Warrior, Garrett uses these techniques to shake men by the shoulders and find their purpose and passion in life. He uses the tools he learned in his own life and shares them with men all around the world. Today, we are going to be talking about how we were born warriors with big dreams for our lives. However, many of us are getting beaten down and overwhelmed. We suffer silently and alone and have no idea how to break out and become the men we want to be. Garrett talks to us today about how we need to get clear on what we want or we'll lose everything. He stresses that men can't figure out their own lives if they're sitting around waiting for it to happen. You have to wake up and figure out how you can become better as a husband, father, and business owner. For the show notes and exclusive links mentioned in this episode go to https://thedadedge.com/340/ ———— Join the Free Dad Edge Facebook Group at gooddadproject.com/group. Apply for The Dad Edge Alliance at gooddadproject.com/alliance. Watch this interview on YouTube gooddadproject.com/youtube. Follow us on Instagram at @thedadedge! FREE RESOURCE – 21 Days to an Extraordinary Marriage

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How to Infiltrate Your Dream 100! (TS)

Play Episode Listen Later Oct 11, 2021 20:06

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want your Dream influencers to start promoting you, your business, and your products? It took Russell a decade of relationship building to get some of his biggest influencers. But now he's figured out the FORMULA. You'll learn... Why building a platform is the BEST way to infiltrate your Dream 100. How to choose what TYPE of platform you should build. Why you should publish NEW CONTENT every single day for an entire year. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody, this is Russell. Welcome back to our fun hangout time in quarantine, every single day. I am trying to set up, I'm sitting in a different spot, so I can actually sit in a chair today, because the last two weeks I've been sitting on the floor and my legs are burning. So we're hanging out a little differently. Hopefully this still works and you guys can all hear me. And right now, we are live on Facebook and Instagram, and I'm excited to be hanging out with you guys today. So, it is Friday. We are a couple of weeks into this whole crazy quarantine now. I think I told you guys, Boise officially got locked down a couple of days ago, which is good for you guys. Means we all get to hang out more often here, and we're going to start sharing more things from the books. And I'm curious, how many guys have had a chance to listen to the entire audiobook? I know that the new Traffic Secrets book doesn't actually ship until May fifth, but the audio book is available. I sat in a theater, or studio actually, for seven days. It took me three days to read the Traffic Secrets book, two days to read the DotCom Secrets, and two days read the Expert Secrets book. I got audiobooks done of all three of the new updated versions, but curious how many guys actually had a chance to listen to the whole thing? I know a bunch of guys were like, "I'm going to buy it. I'm going to get the audio book, and I'm going to listen to the whole thing before tomorrow." So hopefully a bunch of you guys had a chance to listen to it, which would be really fun. So, all right, Chris Baden said, "Me." All right, so, good. If not, it's time to... What are you guys doing? We're sitting around doing nothing anyway. Might as well be listening to sharpen your saw, sharpen your mind, and getting prepared for what's coming next. So, Austin said, "Russell, BJJ or wrestling?" Come on, now. Wrestling is the greatest sport of all time, but BJJ is number two. So, it is good. All right, are you guys excited for today, I'm going to read some more of the book. In fact, we are finishing up section number one today, here inside Traffic Secrets. I'm going to open this thing up. And this is the box set, this is the trilogy. And it's funny, I sent this to Liz Benny, a picture. I'm like, "This is the trilogy." And she's like, "Russell, there's four books. A trilogy only has three." And I was like, "Crap." Well, I'm like, "This is the trilogy, and this is the workbook that goes with the trilogy. So there's four books in a trilogy." I don't know. "Trilogy" sounds cooler. So, there you go. And check this out, if you see the book... Can you guys see the box set? It's really cool. It says, "The Secrets Trilogy by Russell Brunson." On the back, it's got the Dotcom Secrets is the framework, Expert Secrets is the fire, Traffic Secrets is the fuel, and then Unlock Secrets is your playbook. And then this side is a quote, I don't know, it might be backwards for you guys. It says "You're just one funnel away," and then a quote from Garrett White says, "The life you want, the marriage you want, and the family want are going to be fueled by the businesses you build." And so that's kind of what's in the box set. All right. Let's open this up. We're going back in Traffic Secrets. We've been doing this every single day now for almost two weeks, which has been a lot of fun for me. And we're almost to the end. Today we're going to finish up talking about the first section of the book, which is going to be cool. So we've covered a lot of stuff. So section number one in the book is all about... In fact, if you look at the title, section one is called "Your Dream Customer." It's really understanding and mastering your customer. Where are they at? How do we find them? How do we get a hold of them? What are the hooks, the stories, the offers for you to grab their attention, to pull them into your world? Who's already congregated? How do we follow up with those people? All the things we've been talking about. And so, secret number seven is infiltrating the Dream 100. How do you do that? It's going to be really fun. And then next week, we're getting into section number two of the book, which is called "Fill your Funnel." This is now where we started breaking down different networks. We're going to Facebook, Instagram, Google, YouTube, podcasting, and a bunch of other ones. I'll show you guys a pattern of how we dominate all of those. But when you understand the pattern, what's cool about it is we'll give you the ability to dominate anything. Cause you can use this process to dominate TikToks, Twitch, the new platforms coming out next week. Xavier said, "Throwing my wallet on the screen." That's amazing. I love it. I love it. All right. So we're going to Dream 100. So, infiltrating your Dream 100. How do you get into those people? This is the question a lot of people have, cause I've been talking about Dream 100 pretty consistently now for a decade. I tell people, "Build your Dream 100. Go find those people. Network with them, build relationships, get them to promote you." Things like that. And it's funny, because some people hear me say that, and they don't do anything about it. That's the majority of people. Some people hear me, they build the Dream 100 and start contacting, but they never get in with them. They never ask them to do anything. They just kind of start the exercise, but they don't actually finish it. And so this is going to help you guys understand how to finish this exercise. How do you take this Dream 100, and how do you infiltrate it? How do you build relationships? How do you get in with them? So secret number seven, we're on page 104. Those who are following along in your books, which haven't been shipped yet. They ship May fifth though, so you should be getting them about a month from now. You guys should all start getting your books. If you don't have your book yet, or the audiobook, you can go get a free copy at trafficsecrets.com. You just got to cover the shipping, which is not that much money. I think it's under 10 bucks in the U.S., And a little more international. If you go to trafficsecrets.com, you can get it. There's a bunch of amazing videos and you get immediately the bonuses. Plus, the order form bump is the audiobook. So if you want to listen to it this weekend, you can go upgrade your order and get the audiobook, and you can listen to me reading this entire book to you. And yeah, so it's kind of fun. All right. So, infiltrating the Dream 100. So I want to tell you guys a story that I tell in the book. How many of you guys remember the Arsenio Hall Show? How many of you guys are old enough? I turn 40 this year. So, old enough to remember that Arsenio Hall Show. He's the late-night "Who, who." That's Arsenio Hall, right? Now, I remember when I was growing up, my parents would not let me watch the Arsenio Hall Show for whatever reason. I think it was cause it was late-night. But my friend's parents let him watch it all the time. So he'd always talk about it, and he was always doing that thing. And so, I remember he would tell me stories and I always wanted to watch it. I never did, until one night, we had a sleepover at his house and I got to watch the Arsenio Hall Show. It was so cool, because he would run out, and he does this "Who, who, who," and everyone's excited. He's interviewing people, and they're funny people. And it was just this really cool thing. And what's interesting is, I started doing... Oh, actually, this was really funny. After we saw that, that became our thing. That was Arsenio Hall's thing, but that became our thing. We were playing basketball, we'd dunk on someone. We'd play football, catch a touchdown, and like, "Who, who." It became all of our things, right? Oh, someone said that their aunt worked on the show. How cool is that? All right. So, Arsenio Hall Show, at the peak of it, in fact, in June 1992, Bill Clinton, who was running for president at the time, came on the Arsenio Hall Show, played the saxophone. He played the song Heartbreak Hotel, and many people said that one of the main... Not the main reason, but a big reason why President Clinton won the election is because the people who watched Arsenio Hall Show. They said it helped build his popularity among minority and younger voters, which is one of the main... Not main, but one of the major reasons why he won the election. Which is very interesting, right? Anyway, so then two years after that, Arsenio Hall Show gets canceled, right? And then how many guys have heard of Arsenio Hall since then? No one has, right? He disappeared off the face of the planet. What happened? Until a couple years ago in 2012... I can't believe it was 2012. That was really 10 years ago? I don't know what year we're in right now. In quarantine time, I don't remember what year we're in. Anyway, 2012, we're watching Celebrity Apprentice, cause that's what we do. And all of a sudden, Arsenio Hall is one of the contestants on Celebrity Apprentice. Which we're like, "This is amazing," right? So we're watching this whole thing and there was something interesting that happened. So they do different fundraisers on Celebrity Apprentice, things are happening. And then one of the episodes was a fundraiser. And so all the contestants jump on the phone, they're calling all their friends, everyone they know, they're trying to raise money, right? And every single one of the celebrities get on the phone and raise money. Somebody raise 30 grand, some raise hundreds of thousands. Everyone's got different levels of it. A couple of people raised half a million or something. Everybody raised money, except for one contestant. Can you guess which contestant that was? The only contestant that raised not even a penny was Arsenio Hall. And you see the scene, he's on the phone with his address book, and he's calling person after person after person, nobody will return his call. He's like, "Why is nobody returning my calls?" And then at the very end, they tally up, and he's the only one that doesn't get any money. And they showed us a little clip of him in the boardroom or whatever, talking to the camera. And he's all frustrated. And he just looks at it, and he says, "You know what?" He said, "When I had my own show, everybody returned my call." Boom. Okay? Now, most people missed that. But for me, it rang in my head like a bell. When Arsenio Hall had a show, he had a platform. He was able to call anyone on earth, including Bill Clinton, who was currently running for president and say, "Do you want to be on my show, man?" And the next day, Bill Clinton's on his show, playing saxophone, right? He loses his show, loses his platform. No one returns his call. People ask me, "Russell, how in the world did you get in with Tony Robbins and Dean Grasiozi, and all these people?" And I would love to think that the reason why I got in with all these guys is because I'm so nice, or charismatic, or maybe think my haircut's cool, or whatever. Right? And as much as I wish that was the truth, I know, I'm fully aware that the reason why I was able to get into my Dream 100 is because the thing that I have to offer them is my platform. That is what I have to offer people. So when I met Tony, I'm like, "Hey Tony, I've got a whole bunch of entrepreneurs that follow me. Can I interview you? Can I get to know you? Can I..." I met Dean, "Hey Dean, I want to help promote you. Hey Dean, do you want to be on my show? Hey..." And you can name off all the people in my Dream 100, everyone I've tried to get, my platform is the thing that I had to offer my Dream 100. It's the tangible thing that I own, that I control, that provides value to people who are three, or four, or five levels above me. Right? And so, for you, the question is, you're building this Dream 100, and then how are you going to approach them? Like, "Hey, Dream 100, can you do this thing for me? Can you do this thing?" They're going to say "no," right? They have enough things happening in their lives. The thing you have to offer them is your platform, but you've got to have a platform. Right? And so that's this whole secret number seven is about, is building up your platform. So what does your platform look like? Well, for everyone it's going to be different. Some of you guys... In fact, I'm going to do a poll right here. How many of you guys right now who are listening to this love to write? Like, "I love writing. If I could just write all day, I'd be the happiest person in the world." Okay. If you are someone who loves to write, the platform you need to be building is you need to be starting a blog. You should be writing. How many of you guys are like, "Writing sounds like the worst thing on planet earth. I do not want to write ever, but I love to talk." Right? Okay. Maybe for you, you should be starting a podcast. That's the platform. You love talking and speaking, that should be your thing. How many of you guys are like, "I like writing, podcasting, but I love being on video. I want people to see my face. I want them to see my excitement. Oh, this is amazing." For those, you guys should be starting a video channel, a vlog, a YouTube channel, or Instagram, or Facebook, or somewhere. You got to find the spot that you're the most comfortable. Okay? Because if you're not comfortable, you're not going to be consistent with it. That's number one, figuring out, where do you want to build your platform at? Right? And then, you've got to start actually growing it. Okay? And I have a whole bunch of stuff here, I wish I could read all of it to you. Starting on page 112, it's like, how do you find your voice? Because when you first start your own show, it's scary, right? How do you know how to talk? If you listen to the first 40 plus episodes of my podcast, they were really bad. I was shy and awkward, nervous. And people are like, "Russell, you seem like such a natural communicator. How did you become so natural at it?" I became natural because I published 800 episodes of my podcast consistently three to five times a week, every single day for the last eight years. Okay? And I've been on Facebook Live hundreds of times. And I've been on tons of other… I sound natural because I've done it a lot. I found my voice and I continue to try to develop it and make it better. But it's consistency. Okay? Before any of you guys saw me up here talking to you, it was a decade of me putting in the time and the effort of publishing, and finding my voice, and doing it over and over and over again. And so what I want to recommend for all of you guys is you need to pick a platform, whatever one it is, especially now, especially during times when everyone's stressing out. This is your shot, your chance to step up as the leader that your people are looking for, and start talking. Start sharing. Start giving faith and hope and a brighter future for your people. Now is the time. So I want to challenge you guys to figure out... If you're a writer, you're starting a blog, and I would recommend going to medium.com, starting a blog there. If you're a speaker, you're going to start a podcast. If you like video, you can start a video vlog. And I don't care if it's on Facebook Live, YouTube Live, I don't care. Pick a platform and stick with it. And then, I challenge you to publish every single day for the next year. Starting today. Not mañana, starting today. I want you to publish every single day for an entire year. Okay? And at first you're like, "I don't have stuff to talk about for entire year." I get it. Okay? But what's magic is that you start speaking, more things will come to you. Okay? As you open up your mouth, the Lord will bless you with more ideas, more inspiration, more things. As you share, as you give, as you're helping other people, more stuff will come to you. So it's very important to understand that. Okay? So you got to publish every single day for at least a year. And the reason why we do this is a couple of things. Number one, at first, you are going to be very, very bad. Okay? So you need to start publishing to be able to find your voice, this is the big part of it. If you don't start publishing now, you will never find your voice. The reason I'm good today is because eight years ago, I started publishing every single day. Okay? So you start publishing to find your voice. And first you're like, "Oh, but no one's listening to me." That's good. Cause you suck right now. So it's okay that no one's listening to you. You shouldn't worry about it. Now's the time for you to find your voice and learn how to actually speak and figure out what people actually want to hear. Number two... So number one is for you to find your voice. Number two is you have to publish long enough for people to find you. Okay? Number one, you're finding your voice. Number two, it's you're publishing long enough for them to find you. And there's a really cool blog post that my buddy, Nathan Barry, wrote on his blog. It's called Endure Long Enough to Get Noticed. I'm going to read it, cause it's one of the most powerful things I could possibly share for you guys. He said, "How many great TV shows have you discovered in season three or later? I started watching Game of Thrones after they had released five seasons. Pat Flynn had released at least 100 episodes of his podcast before I even knew it existed. I discovered Hardcore History years after Dan Carlin started producing it. This is such a common experience. There's so much content being produced that we can't possibly discover it all. So instead, we wait for the best content to float to the surface after time. If step number one in building an audience is to create great content, step number two is to endure long enough to get it noticed. Seth Godin is very generous with his time and will appear in almost any relevant podcast, but you have to have recorded at least 100 episodes first. His filter is creators who have shown they're willing to show up consistently for a long time." Oh, oh, this is so good. Do you guys get this? All right. So step number one, you're doing this, publishing everyday for a year on your chosen platform. I don't care what it is. Okay? Number one reason is for you to find your voice. At first, no one is going to be listening and you're going to suck at it, and that's okay. That's the plan. That's the process. Okay? Number two is you're doing it so that your audience can find you. If you just published three episodes, they're never going to find you. You publish 100, they're going to start finding you. You publish every day for a year, you'll have endured long enough that your people will start finding you. Okay, when I launched my first podcast, it was called Marketing in your Car. And I did the same exercise I'm asking you. I was like, "What am I going to be most comfortable with? What can I be most consistent with?" I was like, "If I do an interview show, I have to have microphones and stuff. I'll never do it because it will be too hard." But I was like, "I'm in my car every day for 10 minutes. I'm just going to record a podcast while I'm driving." So I called it Marketing in your Car podcast. And I knew I'm going to be consistent, and do it at least three times a week, and maybe more. And I had days where I did it every single day. And I did it for years. Now, I was lucky at the beginning. I didn't know how to check my stats. So because of that, I never checked my stats. And so what's amazing is, I think I was three years into publishing my podcast before I learned how to find out if people were actually listening. And I am so grateful I never knew. Cause if I had known that the first 40, 50, 60 episodes had 10 listens each, I probably wouldn't have kept doing it, if I'm completely honest. But now I've done this many. Every episode that I publish gets tens of thousands of downloads. Okay? But I had to keep doing it consistently for long enough for my people to find me. And I do it consistently long enough to find my voice. And so that's the secret to Dream 100. And then, when you have your own platform, now you can go to these people who are your Dream 100, and be like, "Hey, I've got a podcast. Yu want to be on it? Hey, I got a YouTube show. You want to be on it? Hey..." And now you have something of value to provide to them. That's the thing you have to provide your Dream 100 is your platform. That is the big secret. And some of you guys are like, "Russell, do I have to publish if I'm going to get Traffic Secrets?" You don't have to. There's a lot of ways to drive traffic. But I promise you, this will make a very holistic traffic. It gives you the ability to find your voice. It gives you the ability to infiltrate your Dream 100, to build the relationships with people you didn't have the ability to before. In fact, as you read this, it's... This is your journey, right? In your podcast, you're documenting your journey of the result you're trying to get for yourself. And here, you're telling your story along the way. I wish I could go on for two days about this alone. But my job is, I'm documenting my journey. Every single podcast, I'm telling my story. I'm talking about what I'm learning today, where I'm going, what I'm trying to figure out, as you're doing this journey to get a certain result for yourself. So don't think, "I'll start my podcast after I figure it out." No, you start today. Figure out what's the result you're trying to get for yourself. Okay? And then document your journey along the way. Every episode is a documentation. Then, in between here, this is your Dream 100. You're pulling people in and you're interviewing them. You're pulling them in, you're interviewing them, and you're building relationships. You have a chance to interview someone for 30 minutes or an hour on your podcast, on your show, on your video, you build the relationship with your Dream 100 you can't get in any other way. Okay? It opens up so many doors, so many gates, and that is the big secret. So infiltrating your Dream 100, you guys, it all starts with building out your own show. I wish that I could just fly to your house and force you to do it. Most of you won't, but the ones who do are the ones who are going to thrive during this time of economic uncertainty, okay? Your people are waiting for you. They're waiting for your voice. They're waiting for your guidance, your leadership. And unless you start doing it, they're never going to find you. And so they always say... This is an old Chinese proverb. "The best time to plant a tree was 20 years ago. The second best time is right now." So, today. This is the time you guys. You're sitting around and you're in quarantine. You got a whole weekend to figure it out. Figure out, how do we blog? It's easy. You go to medium.com, create an account. Boom. You can start blogging today. Okay? "I don't know how to start a podcast." There's an app called anchor.fm, I think. It's free or five bucks on your phone. You download it. Boom. You can be podcasting today. Okay? A video, I went to Facebook, I put "Go Live." Boom. I'm live. YouTube, same thing. You don't have to wait. Now is the time. Start publishing, start finding your voice, document your journey towards something that you're trying to create, something you're trying to learn, and just share what you're doing. You don't have to make things highly-produced. You're just talking and telling your stories and what you're learning along the way. And as you do that, two things will happen. Number one, you will find your voice. And number two, you endure long enough that your people will be able to find you. All right, guys, I got to bounce, cause I've got an interview with one of my Dream 100 starting two minutes. Yes, I practice what I preach. So I got to jump off here. If you don't have a copy of your book yet, go to trafficsecrets.com and get it. The hardbounds don't ship till May fifth, but the audiobook is available right now. So go and get it. I highly recommend get the order form bump, which is the audiobook. You can listen, for seven hours, me read this entire book to you. So by this time on Monday, when we're hanging out again, you can have this whole book in your brain and done. All right, I have to go, guys. I start in one minute. Appreciate you all. Thanks for everything, you guys. Start publishing. Now is the time. Your people are waiting for you. Let's go. All right. Thanks, you guys. Talk soon.

Cody McBroom: "Why Not Me?" The Mindset Needed to Create Change in Your Life

IT'S. ALL. DAY.

Play Episode Listen Later Oct 4, 2021 76:33

In today's podcast I had the pleasure of sitting down with Cody McBroom, The CEO and creator of The Tailored Coaching Method. Cody is another online coach friend who I met about 3 years ago and he's a huge inspiration for me because he in a leader in the online coaching space.Today we talked about a lot of different topics, we covered:-Cody's upbringing from high school and his first weight loss journey that sparked his interest in this field.-How our clients and you can approach the holiday season as it's coming up to make sure you don't let a couple days of splurging turn into 3 months of overeating.-We dive DEEP into some mindset conversations about: personal development, how to grow self esteem and confidence, the importance of mentorships, and telling the truth about where you are and where you are looking to go if you want to be successful.I really enjoyed our conversation today and I hope that anyone listening who thinks that they cannot make a massive shift in their life to go after their dreams they think twice because Cody shares how 10th grade Cody is COMPLETELY different from the man he is today.If he can do it, so can you!Enjoy!Here are the 4 books that Cody suggested in the podcast covering the Core 4:-Body: Fat Loss Forever by Layne Norton-Being: The Man in the Mirror by Patrick Morley/The Monk who sold his Lambo by Robin Sharma-Balance: The 5 Love Languages by Gary Chapman-Business: Go Giver by Bob Burg/ The Leader Who Had No Title by Robin Sharma

ceo mindset deep fitness seattle holidays nutrition mirror love languages lambo robin sharma create change cody mcbroom garrett white tailored coaching method

Attract Your Dream Customers RIGHT NOW (And In The Future)! (TS)

Play Episode Listen Later Sep 29, 2021 21:53

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you... Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day. Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing. I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you. Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day. One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that. As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun. Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy. I think this is the time for all of us to start sharpening our saws. You look at the best companies in the world were all built during these times of economic uncertainty. And so your business, your following, your brand, it is the time to start building it now. All right, so here we go. You guys want to jump into Traffic Secrets again? I've been going through chapter by chapter every day. Some days we've covered half a chapter, but I'm going to be moving into the next stuff. If you don't have your copy yet, we're in pre-order right now. You can go get trafficsecrets.com to go get your copy. They're there. It's free plus shipping, so it costs you I think 9.95 US, 19.95 international. We start shipping these on May 5th, so you may have to wait a little bit to get them but the audiobook, which I recorded, it's seven hours of me reading this entire book, is available right now. Every single day, we're going live and I'm going through the book so while you waiting for the book to come, also I'm sharing with you guys so you can start getting the wheels in your head spinning and get the ideas coming forth. Anyway, if you haven't got it yet, go to trafficsecrets.com and get book. I'd recommend getting the audiobook because you can listen the whole thing tonight. It took me three days to record, but it's seven hours of audio. You can listen to it all day today and by to this time tomorrow have the book done and in your head and understanding it all perfectly well. All right. And then on top of that, there's like five, I think it's five bonus videos you get when you get Traffic Secrets book that each of those by themselves, we could sell for a couple hundred bucks. You get them all for free when you go to trafficsecrets.com and get your free book. I think I said free like 40 times so far. It's time. Anyway. All right. Everyone's asking, "What's Unlock Secrets?" Oh, well there's DotCom Secrets, which is book number one in the series; Expert Secrets, book number two; Traffic Secrets, book number three. Unlock Secrets is a workbook that goes with all of them to help mush them all together and mushify them. But right now, we're talking about the Traffic Secrets book. Okay, so should we dive in? Let's recap what we talked about so far. In the introduction, we talked about the fact there's a storm coming and then it's crazy that we're in the middle of literally... Well, in Boise we're actually having a storm outside, but we're in the middle of this economic storm. It's scary times right now. It's kind of, I don't know, kind of creepy. I wrote this probably 18 months ago, but the introduction starts with "There's a storm coming," and it's talking about... The reason I wrote this book is because there's a storm coming. Businesses are going to be struggling. The lifeblood of every business is what? Traffic. The lifeblood is customers. Right now, in these crazy economic times, the life preserver you have for your business is literally traffic. It's the customers coming around you and it's building up customers that'll be there for a lifetime. Anyway, so the introduction talked about the fact that there's a storm coming, how to prepare for it. Then section number one was all about your dream customer, who is the person you want to serve, and then really understanding them at a deeper level. Are they someone who's moving towards pleasure and moving away from pain? Are they a searcher? Are they a scroller? Where are we finding these people at? How are we interrupting them? That was all in section one, which is one of my favorite chapters. Hope you guys enjoyed that one. Section two, or secret number two then, was now that we know who our dream customers are, secret two is where are they actually hiding? I need to find those people. They got to be hiding somewhere. We talked about congregations and how to identify them. And then in the third video we did like this, we talked about the dream 100. Who's already congregating those people? Where are they at? I had you guys do an exercise, so hopefully you did. It's on page 41 in the book when you get the book. Basically, it was going through each platform. So on Facebook, who are the people that have already congregated your dream customers? Who are the people who already have big Facebook following and writing their names down. Then who are the people who already have big YouTube channels and writing those names down. Who are the people who have big podcasts of your dream customers? Instagram channels, bloggers, big email lists, who are the people that have already congregated the customers you want to have and you want to serve? You got to start listing those people out. That's the first step here in the dream 100. We're going to come back to that today, so I want to make sure you guys have done that and prepared there. And then yesterday, we talked about my favorite concepts, which is hook, story, offer. Whoop. We talked a lot about that. If you missed that one, all these are being posted on Facebook. They're on Facebook long term, so you can go and watch those on Facebook. We may or may not be putting out a Traffic Secrets podcast of these episodes as well because some people have been asking for the replay. That may be coming to you. But today, we're going into secret number four. Secret number four, you guys ready for this? Secret number four is called work your way in and buy your way in. If you read the original DotCom Secrets book, I talk about there's three types of traffic. How many of you guys remember this? There's three types of traffic. This is internet marketing school 101. There is traffic that you control, there's traffic that you earn and there's traffic that you own. There's three types of traffic. Today, we're going to be talking about two of those three types. All right, so working your way in and buying your way. In fact, let me see what's the best way I could share with this. Oh, yeah. It's interesting. When we were launching ClickFunnels five and a half years ago, as you guys know, I'm the non-technical co-founder, which means I got no skills. I can't code, I can't write software, so everyone's writing software for me because I can't do it. Todd and Dylan were creating software. And so it was like what was my job in this whole thing? My job was to figure out, when the doors open on day one, how am I going to make sure that there's traffic coming into our funnel so that people are lined up waiting to create a trial? While they're up all night coding, drinking Red Bulls and doing the hackathon, stuff like that, I was hanging out with them, figuring out, "Okay, I got to figure out dream 100. Who are the people who's got our dream customers?" And so I built my whole dream 100 list, just like I just showed you guys right now and how we did this… actually I did this a couple days ago. I built out the dream 100, and then I started contacting them and calling them and messaging them and sending them stuff in the mail and getting to know them and all sorts of things. After I figure out my dream 100, there's two things I'm trying to do. One, I'm trying to work my way in and number two, I'm trying to buy my way in. Working your way in is, how do I get those people who already have my dream customers to promote me? All you guys have been watching this Traffic Secrets book launch. I have a lot of people who said, "My entire Facebook and Instagram and YouTube feeds are all filled with people talking about Traffic Secrets." Literally, it's my dream 100. It's people I've been building relationships with for years who I say, "I got a new book coming out. Do you want to talk about it?" And they have. I worked my way into those relationships. Those people are promoting it. I'm not paying them. They are affiliates, so they will get paid commissions if they sell a book, but I didn't buy ads from them. I said, "Hey, do you want to promote this?" They said yes. right. I worked my way in. If you look at how do you work your way into your dream 100, you could go through the book here on page number 57. I start walking you through the process. Step number one is called dig your well before you're thirsty. There's a book that Harvey Mackay wrote called Dig Your Well Before You're Thirsty. I remember reading that book and just being like, "Okay, that's the thing." A lot of times, people are like, "Well, when my product's done, then I'll go start working on my dream 100. I'll start building relationships. When I'm ready to launch, then I'll go do that." It's like no, no, no. You need to do that today because when your product's done, if you come to someone and the first time you meet like, "Hey, how's it going? My name's Russell. Do you want to promote my book?" they're going to be like, "Dude, I don't know who you are. All you're doing is asking me for favors and asking me for things." Your job is to start building a relationship today, immediately. Start digging you well before you're thirsty. That's why I led the book with this, because you should start doing this today. Let's say you do this on Instagram or on Facebook. Let's say Instagram, you figure who on Instagram already has my dream following. Who are the influencers who already have a huge list of people, a ton of followers of my dream customers? And then start messaging them. I read you guys a couple days ago in here talking about dreaming 100 Rachel Hall, when she launched her book that became the number two bestselling book of the year last year, only losing to Michelle Obama, come on now, first thing she did is she went to Instagram and found everyone who had her dream customers who had over 200,000 followers. She personally DMed every single one of them. She started working her way in, getting to know them, messaging them, sending them free copies of her product and getting to know them. Same thing with Tom Bilyeu from Quest. When they launched Quest Nutrition, same thing. He went to Instagram and found who was all the influencers who got my dream customers? I'm going to start working my way in and send them free samples, send them product and started working their way in. So that's step number one, is working your way and getting to know these people. When your product's launched, they should already know who you are. They should be friends. In fact, I think I tell a story in here of Tim Ferriss. When he launched The 4-Hour Workweek, he did the same thing. He said, "I'm writing a book. I need to start digging my well today." So he said, "Who's my dream 100? Who are the people that someday I'd love for them to promote my book?" He built a huge list of bloggers and podcasters and things like that. He started getting to know them, became friends with them, messaged them a year before he launched his book. He started digging his well before he was thirsty with these people, getting to know them as he's writing a book. Eventually people are like, "What do you do for a living?" He's like, "Oh, I'm an author. I'm writing a book." They're, "What's the book?" "It's not done yet. I'll tell you when it's done." But people are like, "This guy's really cool. He's just really nice." And then eventually Tim's like, "Hey, my book's done. Can I send you a free copy?" They're like, "Heck yeah," so he sent all these people free copies of The 4-Hour Workweek. And then he's like, "Hey, launch day is this day. If you like it, I'd love for you to write a blog post on launch day and tell the world." And on launch day, he had like, I don't know, a thousand bloggers on day one blogging about The 4-Hour Workweek. That built Tim Ferriss. And so this whole concept is how it works. You figure out your dream 100 is and step number one, you start digging your well before you're thirsty. I'm not going to spend too much time, but we talked about all the different ways to do that here inside the book and the ways you do it the right way and then the wrong way. Okay, let's see. Let me I make sure I'm doing this in the right order. Step number one is dig your well before you're thirsty. Step number two is you work your way in. It's interesting. Right now, while we're on quarantine, my kids and I and my wife are doing the Marvel marathon. We started with Captain America and then Captain Marvel. We're doing it chronologically so it's not when the movies released, but when they chronologically fit into time. So Captain America's number one, Captain Marvel. Last night, it was Iron Man. Tomorrow, or tonight, it's going to be Incredible Hulk. We're doing the whole marathon. As I was watching, I was thinking about... I remember when Infinity Wars came out and Endgame came out. How did they launch those movies? Thinking about this, what they did is that the movie theaters, Disney, they have relationships with the people that have their dream customers, so The Today Show, The Tonight Show, Good Morning America, Late Night, all the different talk shows. About a week before any of these movies go live, what happens? Again, let's just say that we're Hollywood right now. Hollywood builds out their dream... So here's your dream 100. I got to figure out how to work my way in and buy my way into these people. This is what Hollywood does. It's the same thing. It's like okay, here's the morning shows, the talk shows, late night talk shows. If we're going to promote this movie, we need to start working our way in today. And so what do they do? They go and all of a sudden, you see the guy who plays Thor, Chris Hemsworth, is on every single show talking about the movie. And then you got Iron Man going everywhere, and you got all the famous people going on all these shows, talking about the movie like, "This weekend, the movie's coming out. It's coming out. It's coming out." They're working their way in to all these channels, letting them know that this thing's about to go live. And then boom, movie goes live on the weekend. They make a billion dollars. That's how they launch movies. The same thing's true in our world, For the last two years that I've been writing this book, I built my dream 100. I got to know them. I built relationships. I sent free copies of the book. Now, I'm doing podcast interviews, Facebook Lives and all sorts of stuff, talking about my book, getting it out there to the world. Same thing's true for your product. It's the same thing. You start working your way in. We call it working your way in or earning your traffic because it's free. You're not paying for it. You're paying for it with your time, your relationships. But it's the best kind of traffic because it's... First off, doesn't cost you any money. Number two, usually it's coming with a personal recommendation. It's the best type of traffic you can get. So work our way in. The first goal is to work our way into everyone's side of the dream 100. In fact on page 64, you see, well, here's a picture of it there. Personally, I try to figure out how to work my way in. I go through all my podcast lists. How do I get on everyone's podcasts? I want to hit the podcast circuits. Here's all my YouTubers. How do I get on the YouTube circuit? Here's all the people that Facebook live, people who have email list. I'm trying to work these circuits and get into every single person's thing. That's how I worked my way in. In fact, when I launched the Experts Secrets book, I show a picture here, but I spent... Some of you guys saw that video. I did a whole YouTube video about this. I spent 10 years building a relationship with Tony Robbins, my dream 100. When the Experts Secrets book came out, I said, "Hey, can you interview me about my book on your fan page?" He's like, "Okay," and he interviewed me. This interview got 3.1 million views, of Tony interviewing me when the last book came out. I was working my way in. Didn't cost me any money, but I got in there and got this free promotion. The first thing is working your way in. The second way is you buy your way in. Now in a perfect world, everyone in your dream 100 would just promote you for free. But the reality is for 10 years, for example, Tony Robbins didn't promote me for a decade that I was working my way in, working my way in, working my way in. But what's cool is during that time, while I'm working my way in and hoping to get him to promote me for free, I'm still able to go and buy my way in. I was able to go to Tony Robbins, he's my dream 100, and I targeted his fans, his followers on Facebook. I bought ads to his followers. I know his followers are my dream customers, so I bought ads to those people. I knew that Grant Cardone's followers are my dream customers, so I bought ads to those people and I did the same thing. There's two steps to the process. You figure out who your dream 100 is. Number one is you're going and you are working your way and trying to get free exposure to their following, to their fans, to their audiences. And then two, while you're trying to work your way in and get free exposure, you can also buy your way in. All the advertising platforms nowadays like Facebook and Instagram and YouTube allow you to buy ads directly targeting certain people. If I have your dream customers, you can buy ads and say, "Everyone who follows Russell Brunson, I want them to see my ad." You can do that really easily. If you're selling a health product, you can say, "Everyone who follows Dr. Oz, show them my product." While you're waiting for Dr. Oz to put you on the show someday in the future, while you're building a relationship and trying to get on his show to get all this exposure, at the same time you can be buying your way in today. You don't have to wait for him to say yes. Facebook, Instagram, YouTube, the channels have already said yes to you. So I'm working my way in and I'm buying my way in. People always ask me, "What's better? Is it better to work your way in or to buy your way in? The reality is you want both. Here's a little graph here, if you can see. See? If I'm buying my way in, boom. I can get a big spike immediately. I start getting traffic like yesterday. I can get traffic super, super fast. I work my way in, it takes longer. But over the long term, you can get way more traffic from that. The reality is you want both. You want the immediate traffic in sales coming in from buying your way in, and you want the long-term consistent free traffic. If you're doing both at the same time, that's the best way to do it. ClickFunnels has built up of a lot of traffic from both things, free traffic that we're working our way in, as well as paid traffic that we're buying our way in. That's kind of where we're starting. I could spend like six years going on this, but you got to get the book, you guys. You have to get it. You can't say it about your own book, that's annoying, but I worked really hard on it so I can say that. I think it's really good. I'm really proud of it. It's funny, because when you're you finish writing it, you're so proud of it, and then there's this phase where you have to send it to people to read. Man, it is a scary, scary phase. I remember sending it to a whole bunch of my friends and just be like, "Here's my new book," and then just waiting and hoping and hoping. It's funny because at first, you don't hear back because books take a long time to read. You're just like, "Oh my gosh, they must hate it. I'm really, really scared." And then a couple weeks ago, I was at Tony Robbins' 60th birthday party, which was insane. I'm sitting there and I saw Garrett White across the room. He came over, gave me a hug. And then he's like, in the way Garrett says it, "Brother." He's like, "I read the new book." I'm like, "Oh yeah. What'd you think?" freaking out like, "I hope he..." And Garrett's been one of the biggest fans of DotCom and Expert Secrets that we have, one of our biggest promoters of the book. He's like, "This one's better than the other two." I was like, "What? Are you serious?" I'm like, "Oh, cool. Thanks." Inside, I'm freaking out because I've been so panicked, so nervous, so afraid that when people got this, what if they don't like it? It's the insecurities of the artist. You always will have it as you start putting your stuff out there. But it made me really happy that... Anyway, so far everyone who's had a chance to read it has loved it. So many of you guys have had a chance to listen the audiobook and sent amazing feedback. I'm grateful for it. Anyway, yes. I'm excited. If you guys don't have a copy of the book yet, now is the time. All you got to do is go to trafficsecrets.com. Again, we're in pre-order right now. These don't ship until May 5th, assuming that Amazon opens back up soon. Anyway, that's a story for the another day. May 5th, these start shipping. We'll be shipping from our warehouse, so you don't have worry about that. But if you go to trafficsecrets.com, you can pre-order. There's an order of form bump for an audiobook. If you want to start listening to it today, you can start listening today. I spent three days in the studio reading it. It's seven-hour audio, I think, of the whole book. You can start listening to today and have it ready by tomorrow. It's going to be awesome. Anyway, I'm excited for you guys. Hopefully, you enjoy the book when it comes out. I've got to jump. I've been working my way and I've got interviews starting in four minutes with a whole bunch of other people who are going to be talking about this book. I'm going to go jump off and jump on the calls with them, you guys. Yes, I practice what I preach. But now's time to get your book. Go to trafficsecrets.com. I hope you guys enjoy it. I hope you guys love it. And again, while you're ready for the book to show up, there's the audiobook you can upsell. There's five videos you get. One of them is me talking about Traffic Secrets at Funnel Hacking LIVE. There's one from Prince EA, who's over 3 billion views on YouTube. There's Peng Joon's video. There's a whole bunch of amazing Traffic videos you get instantly when you get the book, so go take advantage of that as well at trafficsecrets.com. Someone said, "Where at?" Anyway, I'm jumping off. I got a call in three minutes. I appreciate you guys. Thanks for hanging out with me today. We'll talk back tomorrow. Tomorrow, we're going to be going into the next secret, which is traffic that you own. This is the most important type of traffic, so we'll cover this tomorrow. Again, there's three types of traffic, traffic you control, traffic that you earn and traffic that you own. Tomorrow, we'll talk about traffic you own, the most important, most vital, most fun type of traffic. Thanks, you guys. Trafficsecrets.com. Appreciate you all. We'll see you guys tomorrow. Bye, everybody.

How to Turn Your Knowledge Into Software

covid-19 meaning software talked trello google docs clickfunnels russell brunson marketing secrets dan kennedy magnetic marketing two comma club wake up warrior bill glazer garrett white alison prince funnel scripts

Play Episode Listen Later Sep 1, 2021 8:46

Here is a trick to increase your stick rate, increase your perceived value, give you the ability to charge more, all while making your customers stick longer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. For today's episode, I want to quote myself. "If you are good at something, you should turn it into software." All right, everybody, hope you guys are doing awesome. I am heading home from the office today. And there's actually a really cool mastermind group that I'm part of, that meets once a year. And they have not met in almost two years now, because of the whole COVID thing. And they're meeting right now, and I'm not able to be there. And it's breaking my heart. But I got a message from my friend, Alison Prince, who is there. And she said, "You've been being quoted three or four times." I said, "What are people saying about me? My ears are burning. Tell me, tell me." And she said that someone quoted, and she read the quote, which was basically something I said last year. The event which is Whatever you're good at, just turn that into software. And I want to give you context, because this group is some of the best personal development gurus in the world. Literally, the who's who. You would know probably 95% their names. And most of them have courses. They got products. They got podcasts. They got YouTube channels. They got all these things where their teaching their stuff. And all of them have bigger reach, bigger following, bigger list, bigger everything than I do. But the reality is, I think, for the most part, I make more money than almost all of them. Not all of them. There's a couple that I'm gaining on. But as a whole, pretty substantially, I make more money than most of them. And when they were talking about last time, I was like, "You guys are all brilliant. You have these ideas. You have these things, but you're selling it as a course. And a course is good. But, man, if you could turn that course into software, it would change everything." And like, "Oh, that doesn't work for me." And I was like, "Yes." You have to understand their art is personal development, right? My art is building funnels. And so for years, I did courses, teaching how to build funnels, and how to lay them out, and how to write copy, and how to do these things. But it wasn't through until we turned our knowledge into software that my businesses went from good to insane, right? And you think about Funnel Scripts, right? We taught people how to write copy for decades. And nobody wants to buy copywriting, so we turned it into software, and boom, Funnel Scripts is a Two Comma Club ex-award winner. Talked about building funnels, and how to do it, and the strategy. But it wasn't until we turned into software that it blew up. I've watched Garrett White recently. Garrett White, if you know, he did live events where men came out to Wake Up Warrior. And he would take them down the beach, and he'd beat them up, and he would make them tough, and turn them into men. And it's amazing, right? And he did that for five or six years doing events every single month. And then, now he stopped those. He shut them down. And now he's turning what he does into software, where you log in to software, you do the thing, you read the thing, you read the message. You listen to the app, you check the thing off, and you're doing the things. And he's transitioning it from information to information blended into software. And so for you guys, I want you think about that. In fact, let me step back. One of my very first mentors, a lot of you guys know this, is Dan Kennedy and Bill Glazer were my first two big mentors. And in their company, Magnetic Marketing, they have a newsletter where they sell access to the monthly newsletter, right? And one of the things that Bill used to always talk to me about is he's like, "You have to have in any kind of continuity, you got to build in pain of disconnect." Meaning, it gets harder for somebody to leave, right? And he said, "The biggest problem in their business was there was no pain of disconnect." People were buying the newsletter, which was great, and it's great recurring income stream. But if something happened, right? Their credit card failed, some bills happen, whatever. First thing to go is info, right? This has been helpful, but I don't have to have this membership. I don't have to have this newsletter. I don't have to have these things for whatever reason. So they're able to cancel them really quickly and very easily, because there's no pain of disconnect. Whereas, ClickFunnels right now, when someone gets an account to ClickFunnels, and set up their site, they set up their funnel, and things are happening in their thing. They have their email list, and they've got things happening. If things shift, and things get hard, and things happen, the last thing they're going to cut is ClickFunnels because the pain of disconnect is so high. They stop paying their bill to ClickFunnels, their business falls apart, right? I remember in the continuity business, when we were doing membership sites and stuff, people would go three, or four, or five months, stop paying. We've been hounding him, trying to get him to pay things like that. Whereas, ClickFunnels is opposite, right? Someone stops paying, sites go down. And within five minutes, they're calling us like, "Oh, here's my credit card. Let me update it." Right? It just shifts the thing, because the pain of disconnect is so high. And so, the problem traditionally with information products, or coaching, or things like that is that there's no pain of disconnect, right? People have it, they can cancel it. And it's simple to do because there's no pain of disconnect. But as soon as you take your course, right? And you turn it into software. Now someone's logging in, they're going in, they're filling out things or taking notes. They've got things they're building up. Now all these things are there. They're stored in the spot. And if they were to cancel, they lose all this information, right? And so, how do you turn your knowledge, the things you're good at into software? I just want you guys thinking about that. We've done it a couple of times this year. One of them recently, and the site's not live yet. It maybe live by the time you guys hear this. But if you go to braindump.com, we have a process that we use to brain dump, and get the ideas out of our head. And we taught it to people. I showed them how to use it in Trello. I showed people how to do it in different ways, to do in Google Docs. And this is how we brain dump our ideas to write a book, or create a course, or do different things like that. And it was good. Some people paid for us, most people wouldn't, because it was like, "How would I pay you to show me how to brain dump my ideas?" And so, we took this idea, this skill set, this knowledge we have, we turned into software. And the software now allows you to brain dump stuff. And what's cool about it is, number one, it makes the process so much simpler, so much easier. I can just give it to people. They can do it very fast, very easily, which is exciting. That's number one. My number two, is now there's a pain of disconnect. If you spend a week, or a month, or year brain dumping your ideas into our software, you don't want to cancel, because if you do, you lose all the stuff you've brain dumped, right? You lose all your notes, your ideas, all that stuff disappears with you. And so, the pain of disconnect is very, very high. Whereas, if you bought a training course, let's say, you're paying 30 bucks a month to go through my course in how to brain dump your ideas. After month number one, I get the gist, right? I already listened to it or I don't need it any more, whatever. It is easy to cancel. Whereas, the software, now you're part of it, you're probably going to use it forever, right? And so, just want you thinking through those things, right? How do you take what you know, and turn into software? When you do that, you're going to increase your valuations. Your company will be worth more. You increase your stick rates. Your stick will be longer. You increase happiness. People feel the increased perceived value, software feels more expensive than courses, and about a million other things. So anyway, I thought it was cool because they quoted me today during the mastermind meeting. And I wanted to share the quote with you guys, since I'm not able to hang out with all my friends who are super cool. And literally, these people that are changing the world, and I can't be there with them, which is too bad. But at least, I'm doing something cool here as well. So anyway, I don't want to complain about not being there. I stood back for a very important and very cool reason, so no stress. But hopefully, that helps you guys. With that said, I'm home, I'm going to play with my kids, which is the number one reason why I was not able to go. I'm going to go have some fun with them. So appreciate you guys. Thanks so much for listening. And go figure out how to turn your ideas into actual software. Thanks so much everybody. And we'll talk soon.

345. Fri-Date: How We Are Automating Our Income With A Business That Does Not Inspire Us

Work Hard Play Hard

Play Episode Listen Later Apr 16, 2021 25:49

I am taking a course by Garrett White called, The Warrior’s Way. A portion of it that was especially moving for me discussed the four stages of money. There are four personas you will adapt in your pursuit of wealth; each has strengths and weaknesses. The key is to find a balance between them and lean into their strengths. In this episode, I share what the four stages of money are, how to progress through them, and how to integrate them into your life. In This Conversation We Cover: [02:28] The four stages of money [04:14] The hustler [07:13] The entrepreneur [13:02] The CEO [13:55] The king [15:53] Seeing the big picture Resources: https://garrettjwhite.com/ (garrettjwhite.com) Text "BIZ" to 310- 388-9724 to learn more about our income automation processes Text "Dream Life" to 310- 388-9724 to get our FREE dream life course Mastermind: https://workhardplayhardpodcast.com/mastermind/ (workhardplayhardpodcast.com/mastermind/) Connect with Rob on Instagram: https://www.instagram.com/robmurgatroyd/ (instagram.com/robmurgatroyd/) Connect with Kim on Instagram: https://www.instagram.com/kimmurgatroyd/ (instagram.com/kimmurgatroyd/) To learn more, and for the complete show notes, visit: https://workhardplayhardpodcast.com/ (workhardplayhardpodcast.com) Work Hard Play Hard is a production of http://crate.media/ (Crate Media)

ceo warrior income inspire dream life automating biz work hard play hard crate media garrett white

345. Fri-Date: How We Are Automating Our Income With A Business That Does Not Inspire Us

The Rob Murgatroyd Show

Play Episode Listen Later Apr 16, 2021 25:50

I am taking a course by Garrett White called, The Warrior's Way. A portion of it that was especially moving for me discussed the four stages of money. There are four personas you will adapt in your pursuit of wealth; each has strengths and weaknesses. The key is to find a balance between them and lean into their strengths. In this episode, I share what the four stages of money are, how to progress through them, and how to integrate them into your life. In This Conversation We Cover: [02:28] The four stages of money [04:14] The hustler [07:13] The entrepreneur [13:02] The CEO [13:55] The king [15:53] Seeing the big picture Resources: garrettjwhite.com Text "BIZ" to 310- 388-9724 to learn more about our income automation processes Text "Dream Life" to 310- 388-9724 to get our FREE dream life course Mastermind: workhardplayhardpodcast.com/mastermind/ Connect with Rob on Instagram: instagram.com/robmurgatroyd/ Connect with Kim on Instagram: instagram.com/kimmurgatroyd/ To learn more, and for the complete show notes, visit: workhardplayhardpodcast.com Work Hard Play Hard is a production of Crate Media

ceo warrior income inspire mastermind automating work hard play hard crate media garrett white

POWC #360 – Investing in Hunting Land with Garrett White

Pillars Of Wealth Creation

Play Episode Listen Later Mar 22, 2021 35:50

Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus in business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers and coaches. In this episode, Todd talks with Garrett White about his process for finding and investing in raw land for hunting. Garrett White is the President and Managing Member of White Real Estate Investment Firm. Garrett's real estate career began with the purchase of his first duplex at age 20. Since then, he has successfully partnered with multiple investors during house flips while steadily growing his rental portfolio. Garrett is currently the co-founder of the Carolina's Multifamily Network, the co-host of the Charlotte Multifamily Investor Nation Meetup, and a member of the Greater Charlotte Apartment Association. When Garrett’s not hunting for real estate, he can be found hunting whitetail and turkey. 3 Pillars 1. Cash flow business for the day-to-day 2. Real estate for net worth 3. Use other people’s capital for scalability Books: The Compound Effect by Darren Hardy, Atomic Habits by James Clear, and Rich Dad Poor Dad by Robert Kiyosaki You can connect with Garrett at Garrett@whiteinvestors.com, Facebook, Instagram, or www.whiteinvestors.com Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Connect with Pillars Of Wealth Creation on Facebook: www.facebook.com/PillarsofWealthCreation/ Subscribe to our email list at www.pillarsofwealthcreation.com Subscribe to our YouTube channel: www.youtube.com/c/PillarsOfWealthCreation

president real land investing real estate hunting pillars james clear atomic habits rich dad poor dad wealth creation darren hardy managing member todd dexheimer garrett white

WS883: Hunting for Deals, Dollars, Deer, and Turkey With Garrett White

The Real Estate Syndication Show

Play Episode Listen Later Mar 22, 2021 26:11

Garrett White has combined his great passion for hunting turkey and hunting deals to create White Oak Property Group, a land company that specializes in acquiring premier hunting land throughout the US. Today we welcome Garrett onto the show to share both his real estate journey and his top investing lessons. We open our conversation by exploring how he got his start in real estate before diving into his multi-family and land investing businesses. Reflecting on his experience, he discusses the mistakes that early investors often make, including how beginners misunderstand how tight money can be in the first few years of managing a deal.

turkey reflecting deals hunting dollars deer garrett white

A Proven Process that Works

The Next 90 With Nick

Play Episode Listen Later Feb 12, 2021 17:44

Nick watched this year's Super Bowl in the $30-million home owned by his mentor Garrett White, founder of Wake Up Warrior. This was a home Nick and Garrett walked by often while surfing, and Nick can recall Garrett asking himself who he had to become to get that house. Garrett had a vision, and nothing would deter him from his mission, and Nick was drawn to that mindset. Now say what you will about Tom Brady, but you can't argue that he's not fiercely committed to his goals. He hasn't won as many super bowls as he has without putting in the workday in and day out. It's a lot like the Next 90. These teams have a vision, put in the work, and chip away at it until they succeed. This isn't a science experiment, it's a proven process that works for those willing to put in the work. -- Next90 is about leveling up your life by breaking it down 90 days at a time. It's also about finding gratitude to all the people in our lives that made everything possible. This podcast makes you reflect and look at the mirror to figure out you are the only problem in your life; therefore, you are the only solution. In today's episode, Nick talks about where he started. He also shares how he envisioned his goals and how the universe provided what he deserved because of his hard work and perseverance. Nick is always grateful for himself because he didn't give up on his visions, even when he felt like he was dragging anchors. That's why he thought he needed to share his knowledge.

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2CCX Challenge 1: Simplify Your Business...

entrepreneur failure small business suck perfection failing obsessive compulsive disorder family businesses perfectionists learning from failure garrett white

Play Episode Listen Later Feb 8, 2021 15:00

Welcome to this special episode series! Recently I recorded a training video for my 2CCX students and I made them commit to taking on 5 different challenges that would help them strengthen and grow their businesses. On this first episode we discuss challenge #1, Simplify your business. So tune in and see how these challenges can help you and your business get to where you want to be. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. All right, I want to share with you guys something really cool. So recently I did a training for people who were inside of my Two Comma Club X, high-end coaching program. And the training chat really cool, and I thought it'd be fun to share it with you guys. So I'm actually going to break it up over the next five episodes. There are five challenges that I gave them to do to be more successful inside their business. So, that's kind of the game plan. So each episode we'll cover one of the five challenges, and this very first challenge is called Simplify Your Business. So we're going to cue up the theme song, we come back, you guys will have a chance to hear and behind the scenes of a private training I was doing with my Two Comma Club X, high-end coaching students, and I hope you love it. Whenever I would go to bed, I always like trying to do a lot ahead of time, this is my business model, I know what it is, it's like I'm driving traffic to a landing page, and then from here I'm upselling people on the phone, or I'm doing a webinar, or I can have a structure, like what you're doing, right? And it's all the speakers are coming in that are giving you ideas. The goal is not to be like, "Nevermind, I'm believing that," rip it up and start something new. And the next speaker, you throw it away and something new. Instead, it's like listen to every single speaker and listening to their model and be like, "That's really cool, I love how they're doing that." And then be like, "That piece right there, that one thing that person said, that's something I can take and I can apply to my existing framework, the existing business I'm trying to do." Okay? Because if you're not careful, you're going to hear all, again, we have so many amazing speakers, all of them had their own take on how to do business. If you're not careful, you're going to rip up and rewrite your business plan 20 times in the next two days, which is not going to help you. It's not going to get you to momentum, it's going to get you out of momentum. Right? So the goal of this is to keep the frame or keep the business that you're working on, but then looking for what's the piece of gold from each presentation. Right? I'm going to be sharing these five different things. And each of these things, some of you guys might thing, "That one's not for me. That one's not for me," and, "That's the piece of gold I needed, I can add here, and I can apply to the framework that I've already built. It's going to help me to speed up and help me get to that next spot faster." Okay? And so that's the way I want you guys to start looking at this week, not, "I'm rewriting my business plan 20 times over," it's, "I have 20 amazing people coming, what's the one piece of gold I can take from each speaker that I can apply to the existing thing that I'm already working on to help amplify it and help get me back into momentum?" Does that make sense? So that's kind of the goal. So with that said, I'm going to jump into five different things I kind of wanted to go through with you guys, and I think they're fun. I'm excited for it. So, all right. So the first thing, so again, I got a bunch of just things. So my first thing I want to put out there for everybody is the thought process of how can I simplify my business? How can I simplify my funnels? Last year, we did an affiliate retreat, some of our top affiliates came, and they came to Boise, and then Dave and Miles and everyone, took them out to McCall where they did water skiing and everything. Before they went out to have the big party, because I wasn't invited to the party. I'm just kidding, I was probably invited, I just wasn't able to go. But before they all went, I sat down for like an hour with everybody and kind of asked everyone about their businesses, and everyone asked me some feedback on this stuff. And I remember one of the people who was there, her name is Alex, she asked me the biggest advice. I kind of asked some questions on her business. And really quick, I found out that basically she had like, I don't know, half dozen or more funnels that she had, she was driving traffic to, she was trying to do all these different things. And I said, "Ma'am, my biggest piece of advice for you right now is to simplify everything." I said, "Pick the one funnel that you like the most and delete the rest." This should not be something where we're driving traffic to six or eight or 10 different offers. If you are, it gets very, very difficult. It's hard to focus all your efforts. I think a lot of people see my business and they're like, "Russell, you got eight offers." I'm like, "Yeah, I have 400 employees." You know what I mean? We're doing 10, $15 million a month. Don't necessarily model me because we've got more staff recently. When you get the point where you're trying to go for the billion dollar company, then look at me. But right now, what most guys are trying to zero to a million, million to ten, and ten to a hundred. So in those windows, the thing that's going to drive you is simplicity, one funnel. And what's crazy is as I'm doing this book launch, Alex, she interviewed me on her thing, and she said, "Man, the biggest thing that grew my business the last year is when you were in Boise, and you said I need to kill all my funnels but one. She's like, "I left all stressed out because I love all these funnels. I put so much time and energy, but I thought, everyone says, 'Do what Russell says,' so I'm going to do what Russell says." And she's like, "I killed all these babies and I kept one." And she's like, "Because of that, all my focus is on my ad dollars, my promotions, my content, everything's focused on one thing, and because of that, it's grown." And so I want to challenge you guys today. Again, this comes back to this whole over the next 20 speakers, don't try and reinvent 20 different business models. It's simplifying the one you have and figuring out the nuggets of gold you can apply to it. Okay? So I'm going to show you guys if I was to start over right now, like the most simple model on earth, and this is all I would do, if it was me and I'm trying to make a million to $10 million a year company, I would do this. Okay? And I'm going to show you, it's Ben Settle slide, because Ben is the most consistent, simple business model I've ever seen, and it's exactly what I would do. So Ben has got one product. Since the last couple years, he's developed a couple of other ones, but the reality, all those other products are... so he publishes a monthly newsletter. It's 97 bucks a month. You get a physical print newsletter in the mail every single month. And that's kind of what his business model is. And if you see, he sells other things, all he's done is over the last 10 years, he's been publishing this newsletter. He'll be like, "What are all the newsletters on this topic?" And he'll take like 30 issues, and he puts them with the others, like, "Here's my new product." And it's literally just his issues that are grouped together based on topics. So he only has one thing he does. Every month, he writes the newsletter and he sells it. It's 97 bucks a month. And that's it. Right? And then he's got a squeeze page, and a squeeze page is basically, "Come here, give me your email address, and then I'm going to sell you my newsletter." Right? So people come here, they go to bensettle.com, they put their email address in, and then he has his one product he sells. Basically, what he does is he sends out an email every single day, selling his one product. That's it. That's his business for the 10 years I've known him. I'm on his email list. I get an email every day, sometimes twice a day. And all he does is he promotes one thing and that's his newsletter. That's it. That's the business model, simple, easy, million dollar a year business right there, one product. And he sends an email a day. So you come in and here it is. I was just pulling this today, I took a screenshot just to show you guys. March 11th, there's email. March 11th, there are two emails. March 10th, there were three emails. March 9th, there were two emails. March 8th, my birthday, there were two emails. March 7th, there was email. And just consistently, consistently, right? So his whole business model is get people to come to my squeeze page, they give me their email address, I email them every single day to tell them to buy my one product. And you'll go, "Russell, what if they already bought the product, then what do I email them?" The same thing! Okay? Because guess what it does? It gets people to stick. It's funny, the biggest growth I had in my business was five or six years ago, we decided we were going to focus 100% of our efforts on click funnels. And prior to that, most of you guys probably didn't come into my universe prior to that, but if you would have looked at it before, we had so many different offers, they were all over the place, like something selling this, and this, and this. And so I'm emailing my list, I'm like, "I don't know, I'll promote this today, and then this," and they're all sorts of random things, right? And when we said, "Okay, we're going to sell click funnels," everything's focused on this one thing, one product, one service, then everything grew for us. Right? And even now, if you look at my business, we have front end funnels, like the books and things like that, but the only goal is if you want to buy the book is that you get into click funnels. Everything leads to this one road. And so the business model could be as simple as a squeeze page, get somebody email, to opt in, and then a print newsletter, or a webinar, or a membership, just one thing, right? Or my high-end coaching, whatever the one thing is, and then every day email about it. And even if they bought it, you still email them every single day because it increases their likelihood of sticking. Right? They're seeing another promotion. It's like, "I did buy it. I remember buying that, that was a good thing I bought it. It's a good reminder." It's a stick strategy. Probably three or four times a year, someone on my marketing team will come back and be like, "Russell, we need to use all the Actionetics complex features where people who have already bought this, it pulls down, they don't see any more messages about this and that." And like, "No, stop trying to be so technical and geeky. I don't care some about the book and they get 15 other emails about the book, because guess what? Now they're more likely to actually read the book because I keep selling them." I'm like, "Selling them on buying, it's one thing, but selling them on actually consuming it is another thing. So I'm going to keep telling you about it, and telling you about it, and telling you about it. I don't care if they bought it five times, I want them to keep getting it. If they got it and they've read it, I want them to keep reminding like, 'Yeah, that book was good, I need to go back and read it again, let me reference that thing.'" Right? So don't think that even though Actionetics and every email autoresponder has all these complex features where you can after someone's done this, pull them out so they never see the emails again, that's not necessarily good. Right? Simplify, keep things simple. During Funnel Hacking Live, after Garrett White had his presentation, we had this really cool moment backstage. I would love to, in fact, we did record, I just did the recording of it, but he told me, he's like, "A year ago," he's like, "My technical marketing team just convinced us to move off of Actionetics so we can move to, I can't remember what the other one was, something else, because that we could do all these more complex things and more split testing. And if they bought this, then like," he had this huge map. And he's like, "A year ago, they convinced me to do that." And it was funny because I had tried to convince Todd to let us use a more complex email software too, because I was like, "we can get so much more complex and so much better if we did this." And Todd laughed and he's like, " Dude, Russell, you haven't even finished the follow up sequence, like one, like you're trying to get more complex and you only have a simple, basic one right now." And we told Garrett that year. It's like, "You know what's funny?" He's like, "In the last year, working on this super hyper amazing sequence, it's going to do a million things." He's like, "Because of that, we've never sent an email out to our list during that time, because we bought the complexity, now it was so complex we never actually used it." And he was like, "I'm going home. We're canceling everything, we're moving back, we're just getting back to the simple, send an email every single day." I don't know, there's so many tools that create complexity, and I think that's what's keeping most of us from where we want to be. So strip complexity. And I don't care if you use the Actionetics, or active campaign, or anyway, it doesn't matter, but just simple. Like Ben's model is simple. He doesn't stress out. Every day he spends 15 minutes writing an email, sends it out, sells his one product and that's it. And once a month he writes print newsletter. That's the business. And the guy's written like eight zombie novels since I've known him because he's got nothing else to do all day, other than write a 20 minute email, send an email, do the once a month newsletter he publishes, and then he writes zombie novels all day. That's it. So, simplify. How can we simplify our businesses and quit overcome complexing them. We can do that. Our company now, "Let's pull things back, let's simplify it, simplify." And I think some of you guys may have heard me told this story, I went, this is probably, I don't know, maybe a year ago, I went to John, and obviously I'm obsessed with funnels, right? I'm like, "John, okay, in a perfect world, how many funnels do you want from the funnel team that we can give you, the traffic team, to go to market and drive traffic to?" And I was hoping it was like one a week or two a week, whatever. And he's like, "Two." I'm like, "Okay, what is that two a week, two a month, two a day? You let me know, we will do it." And he's like, "No, two total. That's all we need. I don't need more funnels." He was like, "In fact, if you stop making funnels, we would be completely fine." He was like, "Well, we're good now. We just need you guys focusing more on getting traffic into the funnels we have." That's what he told me. And I was like, "Oh." I remember Brandon and Kaelin Poulin came to our office in Boise. And I was showing them everything like, "This is our funnel building team." And there's like four or five people. And he's like, "What do they do all day?" I'm like, "They build funnels." He's like, "You guys still build funnels?" Like, "Yeah, dude, that's what we do." And he's like, "Huh." He's like, "We built a funnel three years ago and we just keep driving more traffic to it." And I was like, "Huh." There's the aha, right? You guys saw Brandon and Kaelin on stage getting the Two Comma Club C Award with one funnel. So simplicity, simplify things. Don't make them more complex. Okay? So many guys don't want complex things. I'm the same way, because I love creativity of the creating. Focus your creativity on new creative to get people into the one funnel you're focusing on. That's the shift in mindset. Okay? So, number one, simplify. Look at lead magnet, email daily core offers. Here's Ben's: people opt in, he sells them his newsletter, and he sends an email every single day about the newsletter. Okay? This is kind of something we've been talking a lot over last couple years about, publishing daily. I think some people stress out about it. Like, "I don't know how to do it, I'm not going to be able to do it." I want to simplify it again. Okay? Look how Ben Settle does it. Okay? He sends out an email every single day. Here's a snapshot of just since February 23rd, like literally, every single day. So he sends an email every day, and then he takes that same email, and he goes to his blog and he posts it, copy and paste it to the blog. Now he's posting a blog post every single day. Email a day, blog post a day, it's the same thing word for word, copy and pasted, but he's publishing every day. So if you know like, okay, if I'm publishing every day, I've got to send an email to my list every day. I know that. I'm going to log in, send an email to my list, and I'm going to copy the email, and I'm going to post to my blog and boom, now I'm done. Okay? I think so many times we get so scared about, "The publishing everyday thing, how am I going to do it?" It can and it should be more and more simple. Okay? All right. So the first challenge I have for you guys, I got five challenges today. Challenge number one, I want you to look at the funnels you are creating, the funnels you're working on, the business model you have, and think, "How can I simplify this? How can I make it where I can do the entire business in one hour in quarantine, then go play with my kids the rest of the day?" Right? How can I simplify my business? That's the first challenge for you guys. Okay? Challenge accepted? Can you guys all do that?

man focus selling simplify boise nevermind mccall russell brunson kaelin simplify your business ben settle garrett white actionetics kaelin poulin two comma club x

"You Are Going To Suck"

Boss Couple Secrets

Play Episode Listen Later Jan 12, 2021 7:45

Website: bosscouplesecrets.comFacebook Group: Duonamic EntrepreneursContact us: support@duonamicentrepreneurs.com

The Atlas Shrugged Interview - Part 5 of 5

Play Episode Listen Later Dec 2, 2020 36:24

Welcome to the final segment of this special interview! In this episode you get to hear Russell answer all these interesting questions: Who do you look up to? What is Tony Robbins like? How do you “deal” when things get heavy? What do you sacrifice for success? Is there closure as an entrepreneur? What do you want to be known or remembered for? Russell and Josh chat about all this and much more in the exciting conclusion to this “Atlas Shrugged” interview series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson, and I want to welcome you, first off, to the Marketing Secrets podcast; and, second off, to the last part of our five-part Atlas Shrugged interview series. The exciting conclusion. At this time, we'd been going for three-plus hours. I was really, really tired. If I sound like I am kind of out of it, it's because I was probably a little bit out of it. We started the interview at 8:00 or 9:00 at night, so this is probably midnight or so. The night before, I had slept three hours. Or, two nights before, it was three-and-a-half... Three hours and 12 minutes. I remember. I wear an aura ring, so I track my sleep cycle. So, the night before, I slept three hours and 12 minutes. The night before this was, like, five hours. So I was tired. I was worn out. But I still had a lot of fun with it. I think Josh is a great interviewer. And I think that we had a lot of fun talking about all this stuff. So, with that said, you guys, hope you enjoyed this interview series. And, when we come back from the theme song, you have a chance to jump right into the exciting conclusion. Part five of the Atlas Shrugged interview. Josh Forti: So, one of the things you talk about in... Well, actually, expert secrets. But I think they mention it... She kind of mentions it in this book, too... is creating belief by looking up to somebody. And, if you can't see it, if nobody else has done it, then it's hard for people to kind of imagine it and ingrain it. Like, for me, I look up at... I'm like, "Who do I want to be like? What business do I want?" I'm like, "Okay, cool." Like you and your books, I want to be like that type of bit here. And then Katie Richards is another one. Being a powerful person, just in general. Okay, like, these are the people that I look up to, and I'm like, "Okay. That's what I'm going towards." So, for you, who are those people? Like, in your life. That you look up to, and you're like, "Okay, that's it." Because I feel like, the higher you get... And, I mean, you're not all the way up the ladder, right? There's still plenty more. But you're way above where the average person is going to get to. The average person has a lot of people they can look up to. You, there's a lot less options, I feel like. Who are those people that you look up to and go, "Okay, that's who I'm trying to be more like," or, "That's where I learned my lessons from." Russell Brunson: Yeah. There's different parts of my life for different people, too. You know? Josh: Yeah. Russell: I look at the business side, I know the companies I aspire to be like. Salesforce, Shopify, HubSpot. Those are companies that are just like the next tier, but from where we are. That they've crossed the chasm, where we're still trying to figure out how to... That next tier. Right? Josh: Yeah. Russell: I think watching them has been... That's when we said we'd go to DreamForce two years in a row, just because I wanted to... And I talked about it, actually, on my podcast. Because when I was out there, it was like... And you need to see it to understand it. Because I remember, when I was wrestling, my dad, my freshman year, took us to the... I had just started wrestling. He took us to the state tournament. I saw this guy on my team win state. And I was like, "That's what I want." Exactly what it was. That'd be my goal. And you see it to do it. So I think for me, those are kind of the businesses that I look up to. People, I mean, Tony... From an influence... Like, people speaking, Tony still, to me, is like... Who's bigger than him, right? Josh: Right, right. Russell: Or better. And the fact I've had a chance to build a friendship with him is really cool, because it's been interesting to see him not on stage. You know what I mean? Like, everyone has a chance to see him on stage, and he's the best in the world on there. But then you see him offstage, and see who he really is. And it's just cool to see that, I don't know, someone who's been doing this for that long, consistently, who still cares, who's still doing this. He doesn't need money, but he still is doing events almost every day of the year, because he wants that. So I think that- Josh: He can stop. Russell: Yeah. And I get it. I have so much respect for that. So I think that's a big thing. Yeah. Just, different areas of life, there's different people. But- Josh: What's it like- Russell: I've tried harder and harder to get closer and closer to him, because I like seeing... I like understanding them, not just from the outside, but understanding from inside. Because it's just a different perspective that you don't get. You know what I mean? Josh: Yeah. What is it it like? What is Tony like? Russell: Honestly, he's like a little kid. We went to his house, and... I can't talk with details, but he had a slide in his house, and he went down the slide with us, and it just... It was really cool. And we had a chance to go with him and do the meditation thing. And the way he served us, when we were with him at his house, you can tell it's how he wishes he could serve everybody. You know? And that just is hard. Like, you saw him... He's in this room serving us, and he's crying, and you see this emotion. And you're just like, "Oh my gosh," like, "he would do this for everyone if he could." But he can't. So that's why you do these big scale things. But it's the best way he can do that. But I think, if he could, he would do that for every single human being he could. It's just really... I don't know. It's cool. There's been a lot of situations, when I've been around him, where he could have not... He could have easily, like, turned it off. You know, but it's sincere. He doesn't turn it off. You know what I mean? And I try to be that way as much as I can. And hopefully you've seen, now with me and my kids? Josh: Yeah. Yeah. For sure. Russell: I try to. And obviously, there's Russell, who's a more introverted, more reserved, and then there’s Russell who’s gonna be like, "Ahh!" But it's still the same... Hopefully. I want to be growing like that. Like, I'd respect him, because he's... In every situation I've seen him, he's always been sincere. Which is not... I can't say that about most people in our industry, and our world. Josh: Yeah. For sure. Russell: Which is unfortunate, because it's just like, "You are..." I remember one time I was in an event, and I heard this guy speak. He was awesome. And he just breaks down crying in the middle of this event, in the middle of the speech. And I was like, "This guy is great." And he got offstage. And he looks at me, and he's like... He said something like, "I pulled out the fake tears again." And I was like, "What?" I remember just feeling like... Ugh. I just felt so sick. How does someone do that and not... He was all proud of it. Like, "Ha," like, "I got them with my..." I just remember feeling so... Just dirty. And I just didn't like that. I was like, "I don't want to be that way. I want to be..." I don't want people saying, like, "Oh, yeah, Russell's different here than here." I don't want people saying that. Josh: Yeah. Like, one consistent person. The same person on and off stage. Russell: Yeah. Josh: There's certain people that... You just know. You meet them, and they're just genuine all the way through. Right? Russell: Mm-hmm Josh: I'm trying to think... Like Catherine Jones, right? For example. She's awesome, right? We had dinner. I had dinner with her, and... Well, God. I had dinner with her, and some friends... Russell: "What am I allowed to say in the podcast?" Josh: Yeah. No, her and some friends, when I was in Utah last. And I've had her as a client. I've watched her speak on stage, in front of... Live. I've had dinner with her. And it's like, it is the same person. Right? Russell: So cool. Josh: And there are people like that. And they're rare. I really do think- Russell: That's what people say. Like, "You never want to meet your mentors, because they're going to disappoint you." Josh: Yeah. Russell: Because of that. Because it's like, "Oh, you put them on this pedestal, and you see them in real life, and you're like... 'Huh. Well. That's disappointing.'" And then it negates all the stuff... That's my biggest thing, is that I don't want somebody who... I gave them something, to help them, and they see me in real life, and it's like, "Oh." It negates- Josh: Yeah! Russell: All you just gave them. Which it does, right? Josh: It really does. Because it takes away the trust factor. Russell: Yeah. And so it's just like... I don't know. Because I think I was nervous meeting Tony the first time. I was like, "What if..." Josh: Yeah, no kidding. Russell: You know? And you see him multiple times, over and over and over, and you're just like, "Cool." It's just neat to see that. Josh: So, what's interesting is, one of my biggest reservations about Tony before... You, and Funnel Hacking Live, was actually the thing that warmed me up to Tony. Because I didn't really know a whole lot... I'd never experienced Tony like I have at Funnel Hacking Live, or anything like that. It's so crazy. You walk into the room when he's talking, and it's like you feel the energy shift. Russell: Nobody on earth has presence like that. Josh: It is insane. Like, everyone tells you about it, but then you don't really believe it until you experience it. And I remember, actually, it was in Orlando. The first time, when he was down there or whatever. And I remember, he came... He was in the room... I was in the room when he entered. And energy, obviously, just like when anybody walks on stage, was quite ramped up. But then he just went into his normal talking. And I remember leaving the room. And, most people, you walk in and you feel it? And I remember opening that door, and shutting it, and like... My whole body shifted. Out of this high energy state, into the low energy state. And I felt like, if I was in that room, I could literally go forever. Right? It was just this nonstop source of energy. But what was interesting about Tony is, Tony doesn't really talk about God. Which is super interesting. Like, I don't know what faith Tony is. And maybe he's talked about it in something about that. And so, for me, one of the biggest struggles that I had... Because, well, growing up, and when I first the house, and when I first got into the entrepreneurship, I, like, really wrestled with God. Right? Especially, you know, going through the death of my brother was actually, ironically, the thing that brought me back to God. But I really, really wrestled with that. And so, for Tony, it was like, he's got all this energy, and he's connecting to this higher source, and he's talking about all these things, but he never... He never ties it to anything. He never gives credit to... Well, in this story I'm telling myself at the time, he's never giving credit to this higher... thing. Like, where does that all come from? And then, the more I got to know Tony... Not personally, but through his work, and through watching his videos, and seeing him at Funnel Hacking Live... I'm like, "I don't know what it is that he believes." I've never sat down... And if I ever get to interview him, I'm absolutely asking him that question. But, whatever that is, I don't think it's possible to be incongruent. Because it's... I don't know! It's not of Earth, almost. It's like you're tapping into something that isn't... In in order to operate at that level, you can't be selfish. Like, you know what I mean? Do you sense that with him at all? Like- Russell: Yeah. And he is, I think... And I'm sure you've seen it before. You talk political, and your audience is cut in half, right? Josh Forti: Yeah. Russell: I think for him, he's traveling such a world-global thing. I mean, Tony is Christian. But it's tough because half the world he speaks to are not Christians. Josh: Right. Russell: And so he... He draws that line, because he doesn't want to alienate people. Because he's like, "I'm here to serve God, and..." Josh: Right. Russell: “God didn’t send me to serve a certain group, it’s to serve everybody.” I think... That's my guess, as to why he doesn't anchor that in as a hard thing. Because his audience is so massive. But he definitely, if you ask him, he definitely knows where it's coming from. You know what I mean? Because, wherever he talks about it, he's... You know, the first time he told me, he's like... It's funny, because I'd experienced this myself, and didn't have words to put to it. Because I come on stage, I have a plan, everything's there. I start talking, and all of the sudden, like, something comes through me? And he's like, "It never comes out the way that I plan, but it always comes out perfect." And he's like, "As long as I follow that, it always just works out perfect." Josh: Yeah. Russell: And I've had so many times where I... Again, I start talking about something, I don't know where I'm going. I'm like, "Why am I talking about this?" And then all of the sudden, it's like, "Oh, wow." And there's somebody... Like, that was the thing that- Josh: Connected it. Russell: Shifted it for them. You know what I mean? And I think the more that you tap into that, the more... Again, it comes back to what I talked about before, like, where you do that... God's giving you this thing, and if you have stewardship over it, and you use it, he'll give it to you more and more. And Tony, now, who's been doing it for 40 years... Josh: It's actually super interesting you say that. So, literally, every Tuesday, I meet with Katie. Right? And we have our one-on-one call, and we talk for an hour. And one of the topics of conversation was, I was like, "Katie..." We were actually talking about getting ready for this interview. I was like, "I don't feel nervous. At all." Right? And I'm like, "And I'm getting so many texts and DMS or whatever, like, 'Oh my gosh, are you nervous? What if you mess up?'” And, so many… So many different things, right? And I'm like, "I don't feel any of that. I feel like this is just like, 'All right, cool. I'm flying out to Russell. We're gonna hang out. It's gonna be great. We're gonna go.'" And I'm like, "So, why is everybody else telling me I should be nervous? Right? Like, why is that a thing?" One of the things that she said was like, "Being who you are, being your person, knowing yourself, and, like, doing this..." But one of the things that we talked about was some of the things that you have to accept by faith. And I was really wrestling with this idea of, like, "Am I supposed to be prepared?" Am I? Russell voxed me and was like, "This is the first interview he's ever prepared for." I'm like, "I just read the book. I don't have any notes prepared for him! I'm just gonna show up and talk, right? That's what I do." And she's like, "But that's your superpower. That-" And sometimes you have to just have faith. And she's like, "You prepare 80% of the way, and leave the 20% up to God." And she's like, "And most people are not going to understand that. And, for a lot of people, that's going to freak it out." But she's like, "How many times have you prepared something 100%, you knew every word you were going to say?" And I'm like, "Very little." She's like, "Well, think back to one of the times that you did." I'm like, "Okay," and she's like, "How'd it go? I was like, "Well, terrible! Literally. It was some of my worst presentations. The most prepared I come, the biggest it'll flop." Right? And she's like, "And the least you prepare sometimes, you just walk in confidently and you do your best, turns out amazing." Yeah. Because that's what Tony's talking about, like, "It just comes over you." It's like, if you have faith that, when you show up and become... You are the best version of yourself. You show up the most prepared you can be. And you just fully embrace that, and have faith in the rest? God, the universe, whatever you want to call it, I feel like it just works the rest of it out. You know what I mean? Russell: Understood. Yeah. That's why, before I do anything, I pray before. I prayed before this call. Or, what's it called? Before this interview, before I step on stage every single time. Because a big part of it's like... Without that, what good are your words? You know what I mean? If you're doing it with the Spirit, with God... Whatever you want to call it, you know? For me, it's the Spirit. If you're with the Spirit, then it'll touch people, in a way that you can't just by your words alone. And so I always ask that, and I look for help. And I remember, I think Steven Larson, the first time he was working for me, we did our first event in the room over here. And I remember, before I would do the events myself, he started working for me. And I was in the back here. And I was saying a prayer, and he walked in. He's like, "Oh, sorry!" He's like, "That's cool." I'm like, "What?" He's like, "You pray before you go out there." I was like, "Oh, yeah. I'm not going out there by myself!" Like, you know? I'm not that good. So, I need help, and it shows up when you... pray. Josh: All right, I have two questions that I want to ask you, before we kind of go to rapid-fire, to kind of bring this to a close. I don't know. We could probably go all night, but... Russell: You just want us to keep going all night? Or you want us to go to bed? Josh: How much longer do we go for? Are you guys liking this? Comment down below. Let us know. Give some feedback. Do you like it? Do you not like it? What are your thoughts? We've been going for about three hours. And I figured, at least, it was going to go at least this long. Russell: I guarantee there's going to be some of you guys who are like, "I agree with everything," to be like, "I agree with half," or to be like, "I don't understand what they're saying. I agree with nothing." So- That's okay. There's nothing... Again, our goal was not to motivate, was not to try to convince you guys of anything. That's not my goal. Our goal was to flesh out these ideas, and hopefully you guys come on the journey, and get some cool ideas from it, and see how perceive life. I think what's fascinating is everybody has such a different perspective on life. And so many times, when we hear somebody else's perspective, we get offended. And it's like, "What if you didn't get offended, and just listened to their perspective?" And maybe you don't listen to everything, but you're like, "Oh. I'm going to take that, and that. Those are two things that were really cool for me." Just don't pay attention to the rest of it. Right? Because I'm sure, if you paid attention to everything that we both said, you probably got offended at least 12 times. But if you're just like, "I'm just going to take the gold that's good for me, and then leave everything else on the side," you got a dozen amazing things that you can use, hopefully. So. Josh: All right. And so my next question is, who are you voting for? No, I'm just kidding. Russell: Ugh. Actually, last year, I don't... Four years ago... So, I'm a big Jack Bauer fan, and I bought "Jack Bauer for president" shirts. And then, that whole day, I was Instagramming and Facebooking, "I'm writing in Jack Bauer! I'm writing in Jack Bauer!" And I would have if he was a real human. But, anyway. Josh: That's funny. Who was I just... Oh, Leah, I was talking to her on the way, as we were driving to the airport. We were talking about Joe Rogan. And, because Joe Rogan is... It's so funny, because people... Like, Trump retweeted one of his tweets. And Joe Rogan's a big liberal, right? Like, he even said he was going to vote for Bernie, before Biden became the nominee. And so I feel like a lot of Trump supporters, are like, "Yeah, Joe Rogan's a Trump fan!" Like, Joe Rogan is not a Trump fan. That's not at all what it is. And so we were like, "Well, who do you think he's going to vote for?" And I was like, "If I was a betting man, I would bet that he votes for Kanye. That he wrote him in." Because he does this three-hour interview. And Kanye answers... If you watch the interview... I mean, I know it's three hours of your time, and you'll probably never get to it. But it is a fascinating interview. And he asked... Because he keeps trying to bring Kanye back to like, "If you were president, what would you do?" Because Kanye is like, "I'm going to be president. It's not a matter of if, it's a matter of when," right? Like, "If I don't win this year, I'm going to for sure win in 2024." Kanye, I love your confidence. But anyway, so, Kanye answers these questions completely differently. And so, anyway. I don't want to run with that. But, my real question for you... So, you can go long on these, or we can go rapid-fire questions on them. Either way. Atlas Shrugged. Got the world on his shoulders. You feel that. How do you deal with that responsibility? Because I'm sure there's been times, I know in my own life, with my three to five little people that I'm managing, and some contractors, I'm like, "Oh my gosh! If I have to take one more thing, I'm just going to explode!" Right? Like, if we don't... So how do you, how do you deal with that pressure, and not... One of the things that I've had to learn how to do is, I don't know if anger is the right word, but deal with not taking out my frustration on somebody else. Right? Like, God bless Leah. She knows me super, super well. And like she knows the moods where it's like, "Don't ask him a question." Like, "Avoid it, and let him cool off," because if you say the wrong thing right now, I'm just going to inadvertently take it out on her. And I've had to learn how to balance that and communicate that. How do you deal with all that pressure, and still... You've got 400 people looking up to you. I know you don't talk to them everyday, but that's a lot. Russell: Yeah. That's just employees. And you have the community, and... Josh: Right. Russell: Yeah, it gets heavy. A lot. And I think it's funny, because, as you read the book, you know, Atlas Shrugged and walked away from the thing... Josh: Right. Russell: And I think for me, I don't want to walk away. You know what I mean? I don't think... That's a big thing. And I think, because the first part is, I was thinking about it, that... Because I'm a big believer that this, for me, is a calling. It's a mantle. This is what I've been called to do at this time in my life. And since, as heavy as it gets... Like, man, think about other people in a different time who had to carry a burden they didn't want to lift, right? There's tons of them. So I think about that a lot. I reached out to other people who were producers, who I know have heavy... You can ask Garrett White. Every time I'm stressing out to the max, I text Garrett, and I'm like, "Hey, man. Life's heavy. Just thinking about you." And he always sends back something about, like, "Dude, do you realize how you've changed my..." just things like that, that just... It's just like, "Okay, it's worth it. Thank you." And then, in Voxer, whenever someone voxes me something, it's like, this success story of, like, "Dude, just so you know, blah, blah, blah." And on Voxer, you can star things. So I have a whole starred menu of all the people that have told me how the fact that I'm carrying this has changed their life. So I'll listen to those, and I'll listen to four or five or six of them. And eventually, when I hear those things, it gets lighter. And so that's a big thing, for me, is just that... Dave, one of my... I'm not sure if Dave's still here or not. But Dave's one of my best friends. Josh: Is he still here? Russell: No. Josh: Dave. Russell: One of my favorite humans. Yeah. And now he's... Anyway. You know, he's carrying a lot of pressure, now, too. Dave... I don't know if you knew this... Dave is the CEO now of ClickFunnels. He's taking over a huge part of my responsibility. And he's carrying out- Josh: Oh, he's into the CEO role? Russell: Yeah. Josh: Or, is he? Or he's moving into it? Russell: He is. Officially, now, yeah. Internally. And he's... Josh: Congratulations, Dave. Russell: And, looking back now, something I should have done five years ago. He's so much better than me at... Than I am. But I see him, I see Todd, I see that people on our team who are carrying weight. And having other people that you're doing this with, besides yourself, helps a lot. So I think that's a big part of it, too, is just... I don't know. If it was just me, like that, eventually I think I'd shrug and walk away. But I know that there's a dozen other people all holding that up as well, and that helps a lot as well, because you know you're not in it alone. I always tell Dave, I'm like, "Man, if I was going to war, I would bring you. Just because I want you in the trenches with me. You know what I mean?" And knowing that I'm not in it alone helps a lot. So I think a lot of times, it's those things. When you're where, when you're doing it by yourself, that's when it gets hard. I try to not... And I think our default human thing is to isolate, and take the pressure and pain. And just for me, as an introvert, I'd rather isolate. But I try, specifically when it gets heavy, just to, like, "Okay, I can't isolate, or I'm going to just get crushed." Josh: Yeah. Russell: And I reach out, and that helps me a lot to be able to sustain stuff. Josh: Next rapid-fire question, if you will. Success takes sacrifice. So, in managing ClickFunnels, obviously you love it. But what things are you not able to do, or do you wish you were able to do more of, that you are not able to because of the role that you play in ClickFunnels? Russell: Yeah. Stuff like this. I feel bad. There's so many people who ask for podcast interviews and things like that. People that I would love to do it with, but just there's not enough time. I miss... When we were first growing ClickFunnels, and starting it, I just remember coming in in the mornings, and being like, "What should we do today?" And thinking about it, and brainstorming. I miss that part. Now you come in, and it's like, "All right, there's 8,000 things you got to do." And it's like, "Okay," and I miss those parts of it. I don't know, I miss... Not being able to turn it off, but I think... I don't know, it would be nice... I think it's Alex Charfen, I'm thinking about. Like, "You don't want to run off into the white wood." There's times where... And this is dorky. This is the cheesiest thing. Remember watching the last... Endgame? Avengers Endgame. Josh: Oh, yeah. Russell: And, at the end, when Iron Man dies, and... What's her name? Pepper Potts. When she's like, "You can rest now." I remember hearing that, and I was just like... I actually started crying. I was just like, "I feel like I want to rest sometime. I don't know how, or when, or-" I desire that. I don't know how, because there's so much stuff and so many things. And I think, I don't know, I long for that moment. Where it's just like, whatever the... Like at the end of the Bootstrap book. I don't know where or when that happens, but- Josh: Right, yeah. Russell: If there's ever a time where it's just like, "Oh. We did it." Like, it's weird, because in wrestling, there was a thing where you get your hand raised, and then you get to rest. Business, I haven't found that. Like, it's just this constant thing. Where you have victories and stuff, but you never... Again, wrestling is like, you'd cut weight a week, you'd train, you'd practice, and you'd go out there, head-to-head. You wrestle. You get a hand-raise, you go out to eat, and you relax. You sleep that weekend. Monday, you get back to work. I don't feel like, in business, there's ever been that. Like, "Ah." Josh: Do you think it exists? Russell: I don't know. I assume when people sell a business there's some of that, but most people I know that have sold a business... It's harder. Because it's like someone else is taking your thing that your identity is tied to. So that scares me too. And so I don't know. That's something, I don't know if it's like... Is it when I die that I'm like, "Ah." Like Iron Man? I don't know... I don't know. Some day. I desire that. I don't know how to get it, but that's something I'm looking at. How do you get that? How do you get that release you get, where you're just like, "Ah, I did a good job." I think Funnel Hacking Live is probably the closest to that? Josh: Yeah. That's what I was thinking. Russell: Right after it ends? But then also, sometimes... Like two years ago, and it's semi-controversial, and I got blown up for, like, three or four days. And I remember I was like, "This sucks!" Like, "I just killed myself, and now I'm defending myself for three days because of some other speaker who said something that I wish they wouldn't have, but they did, and..." And, yeah. Some of the things like that are hard, but, huh. Anyway. Josh: Are we having Funnel Hacking Live this year? Or, next year, I guess? Russell: Some version of it, yeah. We're in a contract battle with Nashville, where we've done it the last two years. I was just to go there again this year. It typically takes us nine months, for Funnel Hacking Live. Obviously, because of everything, we haven't. We're three months out from when it was supposed to be, and there's no way I can fill it in time. Plus, I don't think we were going to come do there. And so we're trying to push that contract for another year, and then doing a hybrid, something in between. So far, we haven't even got the contract, which is... Anyway. So, something will happen. And I'm dying to not announce it yet, because I don't have finality yet. But some version of Funnel Hacking Live- Josh: What? You mean you can't break something right here, live, at- Russell: I've tried my best! To- Josh: 1:00 in the morning, Eastern time? Russell: We'd love to do some kind of hybrid... Something. Essentially, because I spoke at Tony's thing, where he had the big internet… Josh: Yeah. How was that? Russell: It was really cool. And hard. Because, at first, you come out, and you're in this room, and there's faces everywhere, like, "Ah! That's amazing!" But you're speaking at an event. You shift, and you're looking at different people, which is fun. Here, if you look at people, it looks like you're talking like this. So you have to look at the camera. So, you have a million faces everywhere, and you have to look right here? And you can't- Josh: Oh my God! Russell: And everyone's doing weird things, and so it's kind of hard. Because you're like, I have to look here, or else it looks like I'm not connected to you. But there's so much happening that I want to... It was- Josh: Oh. That's crazy. Russell: It was almost... I don't know if "Dizzy" is the right word, but something that we were just like... It was different. It was hard to get used to. But, anyway, he's building a new place that's three times as big. We're just going to have a hybrid, where half is at... half's the stadium. He said something interesting. He's like, "This year is the year of virtual. Next year is the year of hybrid." So I'm trying to figure out our version of that. And I don't know what that is yet. Josh: Hybrid being part live, part... Russell: Yeah. Yeah. Because I never wanted to make Funnel Hacking Live virtual, ever. Because… it’s this thing. But I also want to make it... Yeah, anyway. So, I'm hoping. I'm hoping the next couple weeks have some finality on that contract, so we can start the next... Whatever the process looks like. So it'll be some version of 2021, for sure. Josh: Cool. Russell: Where people who want to travel will be able to travel. Josh: All right. Awesome. Two more questions. Russell: Okay. Josh: One: what is one thing that people don't know about you? What's a Russell Brunson thing that is a pretty defined part of who you are that people don't really know? Russell: I'm public about everything... Josh: Are you, though? Russell: I don't know. That's a good question. Have you learned anything by me since you've been here in our... Josh: Yeah, a couple of things. Russell: Really? Josh: Yeah. A couple of things. Yeah. More from your wife, though. Yeah. She's told... Russell: She's telling you all the good stuff. Josh: Also, your kids are fascinating. Russell: Yeah. Josh: Yeah. I talked to them for probably 10, 15 minutes. Russell: My kids are the coolest. I think my biggest fear in life is that I am not going to be the dad that they need. You know what I mean? I don't know. He's going to be like... I don't know. Being a parent's way harder than I thought I was going to be. I thought I was going to be amazing at it. I'm like, "I can influence thousands of people at once," but the person you care about and love the most? And same to my wife. I think those are my biggest fears. I don't want to mess up the family. And it's weird because, again, it's like all my super powers are like my kryptonite in a family. You know what I mean? Josh: Yeah. Russell: And so I think I struggle with that a lot of times, where it's just like, "Nah, I'm such a good communicator." I think. Communicating messages. And I struggle communicating with people I love the most. So I think that's it, I think. I am scared to death of cats and dogs. I will not touch them. Josh: Really? Russell: Yeah. I won't touch any animal. They're disgusting to me. And I'm allergic to cats, but the way it came about is, when I was in high school, the girl I was dating, she had a cat, and they went out of town. She's like, "You can watch my cat." And I was like, "Okay." So I came in, and the cat's rubbing against me, so I was petting it, because I'm like... I'd never had an animal before, right? And I'm petting it. And my eyes swole shut. For three days. Three days later, they finally opened again, and the white part was all blood-red. And I don't trust animals since then. You can watch me. My in-laws have cats. I walk in the house, and I stand there. I won't sit on the couches, because I'm like... Because I break out an allergies. If like a dog runs up to me, everyone... You'll see I've kind of turned my... Like, "Don't touch me." Anyway, I don't like animals. Unless you can eat them. So there's something people probably don't know about me. Josh: There you go! Who would've guessed, who would've guessed. All right. Last question. Final question. And I asked this to you... I think I have asked this to you before, but now we're here. We're in person. And we're going to talk. I want you to fast-forward to the end of your life, when you are on your deathbed, and I want you to... All your money, and success, and fame, and influence it's all gone. But you've influenced a lot of people. And you get to leave them with a final message that kind of defines... not what you took away from life, but like the message that you feel like you should put on to some... Pass on, for generations to come. What would you want to be defined by? What would you want that message to be, for people to remember you by? Russell: Cool... And I'm hoping... Honestly, my biggest hope. I'm hoping that when we die, we go to our maker. I'm hoping that we get a glimpse of what our life actually did. You know, like the ripple effect? Josh: Fascinating. Russell: You know It's A Wonderful Life? Josh: Yeah. Russell: When he sees what it was like, before and after? I'm hoping all of us get that experience. Because you have no idea what you're actually doing with it. But I'm sure what we're all doing is... Anyway, I'm praying that we get that moment, because that would be... Anyway. I think my message that I- Josh: That would be so cool. Russell: Yeah. Can you imagine that? Josh: Yeah. That'd be wild. Russell: Yeah. Josh: We need to do a podcast just about our faith. That'd be cool. That'll be our next one. Russell: Okay. That'd be fun. Josh: Next one, I'll fly out here for, and we'll just do it, just about- Russell: That'd be fun. Josh: Just about God, and faith. All right. Russell: That'd be fun. But I think for my message, I would leave it as, I think that... Again, just to tie back to what we talked about initially, I think a lot of us start these businesses, or start whatever we're trying to do, whatever we're called to do, you start initially out of greed, right? It's natural, man. We have these desires that make us want to do stuff, right? And I think for me, when I first got started in this business, I just thought it was to make money, and all these kind of things. And I saw, even when it started having an impact, I mean, "This is cool, this is cool." But it wasn't until... I had a coach a few years ago. She's amazing. And I remember she asked me about what I think God thinks about my business. I'm like, "Why would He care about this?" He cares about how I'm living my life, and I'm keeping to the Commandments and stuff, but why would He care about this?" She's like, "Don't you see it?" And I'm like, "See what?" She's like, "You don't see what He's... Who you've become? His hand in your life?" And it never had crossed my mind. And she started helping me understand, like, "This thing that you're doing is not just to make money. This is a calling. This is literal... This is a calling. You were called of God to do this thing, and the ripple effect, and people's lives you're changing... Even though you're helping people to start businesses, build funnels, it seems like it doesn't matter, but it does. Because it frees people, and then they can change people's lives. And the ripple effect is huge." And she helped me understand that day, in such a profound way, that just these things that we're doing, it's a literal calling from God. I think if I was on my deathbed, I would want people to know, like, when you feel that tug, or that nudge, that thing that starts you on this journey, that's not just like, "Oh, it'll be fun. Oh, I'll make some money," or whatever. It's literally God giving you something. This is your stewardship. Do something with it. See what it is. I think, if you realize that... Since I've realized that, it's been different. Now that I know that, it's like, "Okay, I'm going to run as hard as I can. Because this is not just an idea I had. This is a gift." And it's like these tests, like, "What am I going to do with this?" And then when you look at it from that lens, it's like, man, you can do and create... You have more faith in yourself, because it's not yourself, right? I get scared every time I get on stage. I got nervous before this. Like I get... "You're probably confident, because you're on the stage in front of 35,000 people." No! I freak out in front of, like, 20 people! I get so nervous. But I'm like, "I know that I can do it, because this is a calling that was given. And He's not going to give me something that I can't do." And so I think that, if I could help people understand that... I don't know the right way to articulate it, but I think if everybody understood that, how real that actually is, it'd make you run harder, make you work harder, and make you braver, and make you have more courage, more... All the things you need to get that message out. Because you were called. It is a literal calling. And you're probably not worthy of it yet? Like, when you get it, you're not worthy. Like they say, "He qualifies, so he calls," right? You're not qualified right now, but the act of you moving forward is what qualifies you, and what prepares you for the calling. And I think that, if people understood that, man, people would focus so much less on themselves and on their situation and just, like, "All right. Here's the baton. Run." Right? Josh: Yeah. Russell: You're now gonna start running. And you would do it with perfect faith, because you know it's from somebody beside yourself. And I think if people understood that and believed, it would change everything. Josh: Russell. Thank you so much, man. Russell: Yeah, man. Josh: This was so much fun. Russell: It is fun. Josh: I'm so glad we were able to make this happen. Russell: How long do we have to do... Where are we at? Josh: We're at three hours and 18 minutes. Russell: Dang. And we're still here? Josh: Three hours 20 minutes. Yeah. Russell: Dang, a lot of people still here. Josh: Yeah. I've got... Yeah. Quite a bit. Russell: Thanks for having me, man. Thanks for coming all the way out here for this. It was cool. Josh: Yeah. Of course. Yeah. And- Russell: Oh, and we have the comments now. Josh: What do you guys think of the interview? Yes? Good, bad? Thumbs up? Rate it! On a scale from 1 to 10. On a scale from 1 to 10, give us a rating. 1 to 10. Russell: "I used to think Russell was cool, but now I think he's crazy," or, "I used to think Russell was crazy, now I think he's cool." I'm good with all those things. I'm just curious. Josh: Russell, God bless you. God bless your wisdom and mission. Look at this. Thank you so much. This is amazing. Russell: Smileys are here. What's up, Smileys? Josh: Let's go, let's go. What's up, James Smiley? Great stuff. Awesome. I love it, I love it. I could do... A 1000. We got a 1000 out of 10. Russell: Dang! Josh: That's pretty darn good. Russell: It is really good. Josh: 12? 12 out of 10. Russell: Oh, so fun. Josh: Brent? what's up, man? All right, we're going to have to do this again. Sometime when we can sit down and talk about God. That one, we're really gonna have to get prepped for it. Oh, do you know Nick Robbins? Russell: Not off the top of my head. Josh: All right. He's kind of in the ClickFunnels world? He ran an agency, sold it, but still remained a partner, and then got bored, and then came back into it? Anyway. So he and I had, I think, a three-and-a-half-hour conversation about God. So, it's interesting, because he and I actually have a lot of similar beliefs, but he doesn't believe in God. So he's like, "Yeah, I think there's something out there, and it's something intelligent," or whatever. And so we had a... He uses language. And I don't, typically. And so we had all this big, long, huge debate. So, and we've gone there and said that. Russell: That's fun. Josh: Yeah. So. Russell: I think one of the most fascinating conversations I ever had was with Howard Berg, the world's fastest reader? That guy's, like, 30,000... Josh: Yeah. Oh, that's right! He came here, didn't he? Russell: Yeah. A couple of times, since we've hung out. He's read 30,000 books. I was like, "I can ask this guy any question I want." And so I asked him. I was like, "What's your opinion on God?" And I remember he told me, he said... Because, again, religion usually causes fights. Because, like, "Well, I believe-" you know, and it's so cool, because he's like, "Well, most people read one book, and then they base their belief in God on this one book." He's like, "I've read..." I can't remember what it was... "Like, 1,200 books on God, from every perspective." And he's like, "Based on that, this is what I believe." It was just so cool to see that, I think. And I feel like all of us, instead of us being like, "This is my way, this is my way." It's like, just hear... Even if you completely... I completely disagree with so many people's opinion, but I still hear it. Because, again, why do they believe that? There's something. There's a reason why they believe that. I want to understand that. And, anyway. And it's just so interesting. Josh: That's my big thing. My big thing is like... And that's one of the hardest things, for mem is figuring out... My beliefs are always changing. That's probably reason I started the podcast. I just wanted to talk to people. Right? Like, if I'm wrong... I'm so excited whenever someone comes in and is like, "You're wrong, and here's why!" And I'm like- Russell: "Sweet!" Josh: "Oh my gosh! Thank you so much! I know what I'm onto next! Yes!" Right? Where everybody else is like, "I don't want to be wrong. What are they-" I'm like, "If somebody comes in and proves my idea wrong..." Like, my ideas are pretty thought-through. And I'm a really thought-through person. I know why I believe what I believe, not just what I believe. Right? So if somebody can come along and challenge that? That's one of the things that is so attractive to me about Leah. Leah was smart. She challenged even beliefs that she maybe even agreed with. She'd play the devil's advocate, and change, and challenge it. And I'm like, "that's what I like. I want to grow and expand like that." So, anyway. Russell: Yeah. That's awesome. Josh: We'll have to come back and do that, so. All right. Russell. Thank you so much, man. Super, super appreciate it. Guys, as always. Hustle, hustle. God bless. Don't be afraid to think different. And who knows? You might just end up in a chair next to Russell Brunson. So, that'd be awesome. Guys, as always, hustle, hustle. God bless. Don't be afraid to think different. Those of us that think different are going to change the world. By using funnels! And other stuff. Russell: Yeah! Josh: I love you all. And I will see you on the next live stream episode. Take it easy, man. Russell: Bye everybody. Josh: Peace!

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The Atlas Shrugged Interview - Part 2 of 5

conversion assets real estate investors garrett white stream podcast

Play Episode Listen Later Nov 23, 2020 42:24

Welcome to part 2 of the 5 part Atlas Shrugged interview! On today’s segment you’ll get to hear Russell and Josh discuss being a producer and how important it is to continually create content. They talk about being a good steward over the ideas that God gives you, and how you should be preparing for even bigger and better ideas. And finally, they explain how “motion is the key”. So enjoy part two of this fun interview and don’t forget to go to tshirtsmackdown.com for your Atlas Shrugged swag! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, welcome back to the Marketing Secrets podcast. All right, my first question for you, is how'd you like the first part of the interview with me and Josh of Atlas Shrugged? I hope you enjoyed it. Today, I'm going to give you guys part two of a five-part interview series. We will pick up after the intro song, we'll pick up where we left off. We'll keep diving into these topics, these concepts. Again, throughout this interview, we talk about religion, we talk about politics, and we talk about all these things through the lens of the Atlas Shrugged book. So with that said, we'll cue up the theme song, we'll come back, we'll go into part two of my interview with Josh Forti about Atlas Shrugged. Josh Forti: Because what I'm trying to figure out, this is open discussion here... I am a pretty motivated, driven person. I never would've described what I was doing as greedy. Russell Brunson: Would you have thought that when you were an athlete, or thought when you were a kid- Josh: Yeah. Russell: ...no. But what is it? Josh: Well, yeah. And that's why I asked you the question. Because I don't know the answer myself. Russell: I feel the same way, because I never... it wasn't until I was reading the book, The Utopia of Greed- Josh: Yeah, yeah. Russell: ...and all of a sudden, I started thinking, all these things we're doing... we call them growth, we call them whatever, which is awesome, but it is... it's a greedy time in your life, right? Josh: Yeah. I wonder what the actual definition of greed is. Russell: Yeah. Josh: I'm going to look this up. We'll see. Definition of greed. Russell: It has a def-... negative connotation in our world today. Josh: Intense and selfish desire for something, especially money, power or food. Russell: Or food. Josh: Well- Russell: There you go. Josh: All right. Money, power or food. Russell: For me, thinking about the lens of wrestling, when I was wrestling, I had a selfish desire for, I wanted to be a state champ, I wanted to be an all-American, I wanted to be a national champ- Josh: But why? Why? Russell: Because I wanted my hand-raising. That was all I thought about, all I dreamt about. I couldn't... I'm a very obsessive person, that's why I don't gamble. Because I was like, I put a quarter in and I win, I'm broke. It doesn't matter how much I started with, it’s gone. And I know that about myself. So when I started wrestling, and I got my hand raised the first time, I was like, that feels good, I want to feel that every day for the rest of my life. And I just went, blinders on, and that's all I did, that was my... and I mean, I wouldn't have thought of it as greedy, but by definition, it's like, you need to focus on these things about yourself. Now I'm in the phase of my life where I'm coaching wrestling, coaching my kids and stuff like that, and it's different, because there's nothing in it for you, except for seeing their hand-raising and that light in their eyes go off, and it's just like, that felt way better than my own. But you don't know that until you're in that phase. Josh: Yeah. Did having kids change that for you at all? Did it help solidify or give you a different perspective on that shift from greedy to- Russell: I think... maybe not so much solidify as much as I'm experiencing that in multiple parts of my life, not just the business part. Josh: Mm-hmm (affirmative). Russell: A lot in part, you think about our success stories and our business are our children, the children of ClickFunnels, whatever you want to say, they're the people that have come off it. So I think I'm experiencing it now with them, and it's been interesting and fun and... yeah. Josh: How long did it take you to finish the book? Russell: I think about two months. Josh: Oh, wow. Russell: You read it way faster than I did. Josh: Well, it's one of those things... it's funny because my mom was like, have you even read the book? I'm like, what do you mean, you made me read in high school. And I went back and I was like, oh, I didn't actually read... I knew the book, so I assumed I had read it. And then I realized it was 1200 pages and I was like, I don't remember reading a 1200-page book. I feel like I would've remembered that- Russell: I got to do it right now, because Russell's going to be talking about. Josh: Right. And that's exactly what happened. So it was like, oh, we want to do this, cool. And I could've sat down and had the conversation without reading the book. Because I knew the concept, the premise. And so then I went through it and... every night, two-and-a-half speed, couldn't sleep, I'd get up and like, oh, man, it's 3:00 in the morning. Close the book, go back in there. So- Russell: Can I interject? Josh: Yeah. Russell: Because there is something you started on that I want to make sure we don’t miss, because I think it was... you started leading real good and there is somewhere I want to wrap it because it’s an open loop in my head now. Josh: Okay, okay, okay. Russell: You started talking about how you agree on the left side of social helping people, but not the way that they do it- Josh: Right. Yeah, yeah, yeah. Russell: ...is that how you said it? Okay, so- Josh: I agree with what they want to do- Russell: Yes. Josh: ...i don't agree with how they want to do it. Russell: Okay, so, this is something that was powerful. So after I read the book, I was geeking out, and I'm like, who is this Ayn Rand, I want to see. So I started searching her and I found an interview she did on Donahue, 1980, three months after her husband passed away. And it was a fascinating interview- Josh: Oh, dang. Russell: ...she's atheist, does not believe in a god, all these things like that, so- Josh: She even made a statement about how part of the reason she wrote the book was to prove that religion was fake and to destroy all belief in any form- Russell: So once again- Josh: Super different. Russell: ...this is not the Bible for me, this is just... stimulating book that got my mind spinning. One thing she said during the interview that was so cool, because Donahue's like, "So based on this, you believe that we should all be producers and greedy and keep all our money and we should never... we shouldn't help anybody." And she said, "No, no, no, that's not what I said." She's like, "I never said that." She said, "What I did say, is that it should not be the government coming to you with their guns saying, 'Give me your 50% of your taxes.'" That's what's messed up. You think about this, if you give a gift... if someone comes to you and gives you a gun like, give your friend a gift, are you actually giving them a gift? No, you're not. Josh: Yeah. Russell: If you don't pay the taxes, they put you in jail. That's the thing. She said, "People should go and support people on their own." This comes back to... this is the whole thing we talked about before, the natural man is an enemy to God, and has been from the fall of Adam, unless he yields to the enticing of the Holy Spirit. Us yielding saying, "Hey, I have all this money, I should go help other people with this." That's God saying, you should not be greedy, use what you've blessed with and help other people's lives. Right? Them coming to you with a gun saying, "Pay your taxes or go to jail," is not you giving a gift. It's them taking it from you and giving it away. So you're not a better person because you did it, right? And then we get into the whole depth of... this is the government now who's the worst run organization in the history of all time, which… I won’t even rant on that. You want to trust them with the money, right? So I just want to share a practical example, because people are like, "Well, you wouldn't give money if you didn't..." whatever. Right now, I'm taxed more than 50%, so more than half my income goes to Uncle Sam. He's doing whatever the crap they do with it. Josh: Well, you just need some Cash Flow Tactics. Russell: Yeah. Josh: Shameless plug. Russell: Yeah. Anyway, I have no idea, I don't actually do my taxes. That's the tax bracket. But then you look at... when you yield to the enticing of the Holy Spirit. So there was a time when my friend Stu McLaren is like, "Hey, we're building schools in Kenya, and this is mission and we believe in it, will you help?" It wasn't greedy Russ like, "I'm going to help and this is going to be awesome." Josh: Yeah. Russell: I felt something, I was like, "Oh my gosh. That is a great cause. Yeah, how can I support you?" In that process you can see, here's pictures of Stu and Amy in Kenya, we've been to Kenya four times now. We donated money, we built schools... that is a gift, versus give us money so we can go do something with it, right? And then a couple years later, I heard about Operation Underground Railroad, and I was like, oh my gosh, and I felt the spirit saying, "This is a good cause, you should serve, you should do this thing." And I put time and energy and money into this thing. We raised multiple millions of dollars now to save children from sex slavery. And not everyone's willing to do that. Again, there's a segment of people who will... it comes back to, the natural man is an enemy to God and has been since the fall of Adam and will be forever and ever. A lot of people never get off the greed boat. But most people, as you start making more and more money, you look at anybody, you look at Bill Gates, look at Elon Musk, anyone who's making much money, what do they do with their money? Eventually they start giving it to charities or helping people... all these things, because there's that transition point where you feel that, you hear the voice, you hear God, whatever you want to call it. You should be serving more. And I think... I know that if my tax went from 50% to 20% to 10% or whatever that thing was, I would and could give so much more, and everybody could. Right now, half the money goes to organizations that... what's happening with the money? Do we know? Do we see any ledger of what's happening? No, it's insane. Josh: Even Bill Maher, who... do you know Bill Maher? Russell: I know who he is, I don't follow him- Josh: Stupid... super left, right? Definitely would not align with our political views, or your... or my political views. But even him is like, I have no idea what my tax dollars are going to. I have no idea where my millions of dollars I pay every- Russell: Isn't that scary? Josh: Isn't that crazy. It's wild. Only the government. It's crazy. Russell: And then they go like... sorry, this is a plug for OUR and Tim Ballard. Tim Ballard, I know does not take a salary. His payment for being CEO of Operation Underground Railroad and risking his life day in and day out is zero dollars they pay him. He funds it himself. All the money he makes is from his books, his speaking, other things he does, externally to pay for himself, because he doesn't want to take money from an organization saving kids. Can you say that about any of the government- Josh: Yeah. Russell: ...no, it's insane. It's... anyway. But, yeah. So for me, it's like- Josh: Somebody's going to mention that Trump takes a zero dollar salary in there. That's not what we're talking about. Russell: But for me, it's like, that's my big thing, understanding that I think there's this blend of left and right. If we're not producing, the fact that I'm going to wake up every morning and kill myself, even though I have more money than I'm ever going to need, now we have 400 plus people who have full-time jobs here... excuse me, full-time jobs here at ClickFunnels. It's 144,000 people who have active ClickFunnels accounts. Each of those people, if they had one employee, it's 144,000 jobs. If they had two to three, that means... you're looking at... it's probably half a million to a million jobs have been created because of ClickFunnels, because we get up every day and we're chasing something, we're producing, producing, producing, right? If you take away incentives of that... I'd have to lay off half my staff, which then... and then everything starts disappearing really quickly. Where it's like, if they took that away, now we can go and how much more could we do? We did the OUR... we talked about OUR and showed the documentary at Funnel Hacking Live, and since then, four or five dozen people who were in our community showed the OUR documentary at their events and made money, and it's like this ripple effect keeps growing, growing, growing, versus the other side where it's just... it shrinks and- Josh: Okay, so, I want to get non-specifically political here for a second with this and... I don't want to say play the devil's advocate, I just want to understand your thoughts on this. So the argument on the other side, if you will, the people that are more traditionally higher tax bracket, you should be taxed even higher. We want to take more of your money away because it's this. Basically, the thought process is like... listen, you have donated your money to Kenya and to Operation Underground Railroad and things like that, but guess what, there's probably people here in your own community, like in Boise, for example, right, or wherever these entrepreneurs are, that you have millions and millions of dollars, there's people that are homeless. There's people who can't afford medical payments, or there's people who genuinely need help. And so the argument is, yeah, you've given some, but you have so much of it, you could do that and be taxed higher. We could take even more of your money and your life wouldn't change at all, and we're also like... not talking about your business money, we're only talking about profit, we're only going to take that part of it away. And so the argument on the other side is, if collectively... and I'm just going to make up a number here. Let's just say there's 10,000 entrepreneurs like you in America, that have millions of dollars or billions of dollars... I know you don't have billions.... billions of dollars, we could take all that money, and hypothetically, we could solve a lot of these issues. We could tax the top 10 richest people, whatever. Why doesn't that work? Or, A, I guess it's a two-part question. A, are you... A, why doesn't that work, and B, what is your solution for that, if any? What's your perspective, your view on how that would help? Russell: Yeah, I think- Josh: Or can you not help everybody? Russell: This is the fun part, politics, right? It's tough, and I'll preface this before we dive into the actual question... it's tough because there's good on both sides and there's bad on both sides. That's the hardest thing, right? And so that's the hard thing, is you can argue both ways. Let's say me as an entrepreneur, because I only know experiences through my own self, right? Josh: Right. Russell: I know what I pay in taxes every single year. I know how much goes away, I know how much I make. And it's tough because the more... the less you make for the more you work, the less incentivized you are to keep working. If my take-home was $100 grand a year, I'd be like, why am I killing myself? I could work three hours a day and make that, so why would I keep doing this stuff? If there's no reward, then it's hard, right? It's like, what's the purpose of doing any of this stuff? And it'd be really easy to then shrink back, and the company shrinks, employees shrink, everything shrinks because there's no incentive for us to risk everything. It's a risk reward thing. That's a big part of it. How do you solve it, I don't know, I don't think the solution is the government to come in with a gun and saying, give us half your money so we can go solve this problem. I think it's, man, what are the things in you're interested in saving? What are the things that touches your heart, what are the things that you're inspired to actually help? For me it's Kenya, for me it's this, for me it's... there's other things that we give money to that I don't talk about publicly. But there's things that... what are the things that I care about? Let me focus there. Everyone's got different agendas. I had Matt Maddix, someone who I... Caleb Maddix is the father, he's super awesome guy. He came to me and he's like, "Hey, my mission is to save these kids off the streets and this stuff..." all these kinds of things. I'm like, "That's amazing," he's like, "Can you help me?" I'm like, "That's not my calling. My calling are these things here. That's your calling, dude, I respect it, I support it, I'll help give money or whatever I can do to help. But that's your calling. God gave you that. That was the thing that you were given, that's the mantel you're in charge of." And everyone's got a different mantel. So your calling might be different from mine, people come to me all the time like, "Oh, that charity's cool, but I support this." Like, good, I don't care who you support. Everyone's got different callings and they're all good. So I think we should be able to say, what's the thing that speaks to our heart that we're passionate about, and that's what we should focus our time and our energy and our money on, not... again, don't come with the guns saying, "Give me 50% because I think it should go over here." Josh: But what about the people though, that... let's pretend, and I have... guys, I love Elon Musk, I'm going to use him purely as an example. Clearly I have no idea what he does with his money. But let's pretend. So, Elon Musk and all his money... what if he wasn't charitable? Should the government, or anybody, be able to come in and be like, "Yo, you have so much money." Or Zuckerberg, or whatever. "You have so much money. We're going to... you got..." I don't know, he's worth $90 billion. Let's say he has $3 billion in liquid cash. I'm just... hypotheticals here. "You got $3 billion here literally sitting here. We're going to take that away and we're going to give you... you can have $500 million if it, but we're going to take $2.5 billion and give it to people who actually need it." Do you think that there needs to be some overriding law or power or something that's like, "Yo, you can't just hoard. You got to... if you have more than enough, you got to go and give it back." Or do you think that's a personal choice? Russell: I think it's a personal choice. Think about, how many jobs has he created? He's giving that stuff, and this is the reward for this risk and reward side of thing. And his $3 billion, let's say, what's his next thing? He's not just going to sit on it, that's stupid. For him, for anybody, right? Josh: Right. Russell: He's going to go invest in the next thing, he's going to create more jobs, do more things, to stimulate the economy in different ways. He's going to go and start PayPal, and then he's going to start Tesla, and then he's going to start sending rocket ships to space. A producer's going to produce, because they want to produce. It's the art for them. So let them create art because the byproduct of art is jobs, it is stimulation of the economy, all those things happening. And so for me, building funnels is my art. I couldn't care less about the revenue that comes from it. I need the revenue to be able to hire the teams and the people and the things that we need to be able to continue the art, to pay Zuckerberg, to show my ads on the thing. All these things are part of it. So I think, yeah, if he's sitting on $3 billion, it's just sitting there, but producers don't typically do that. They're reinvesting, they're doing stuff with it that creates more. Josh: I want you to come up with a story on the spot, go. Which you're pretty good at. But I want you to talk about that. Producers produce. I think that might be one of the... actually, I'm curious to know... I feel like that is one of the most misunderstood things about the ultra-wealthy. The people that are actually... not like, I inherited $200 million because I'm a trust fund baby. But the actual Elon Musks of the world, the Jeff Bezoses of the world, the Russell Brunsons of the world, what ultimately drives you to go keep doing more? You have all of the money. And I know... we talked about the... you want to contribute back part, but there's a million different ways you can contribute. Why do you do the things that you do? Because I feel like one of the misunderstood things is... and this is something I don't know how to explain it to people that don't know it, I told my fiance, I was like, "You should listen to Russell." Because I'm like, "I think like that." You know what I mean? If you don't understand me, maybe you could see it from somebody else and know that I'm not weird. I mean, I am, but there's other people like me, that think like this. But it's like, how would you explain to somebody that Elon Musk is going to do what Elon Musk does. He's Elon Musk. Zuckerberg, or whoever- Russell: Hank Reardon. Josh: Right, right, whoever. Russell Brunson. You're going to do what you do, because that's who you are. You build things, and the result of... because you need to build things, you need resources. So you're like, man, if I want to go build this thing over here, I need $100 million, or I need $10 million. I'm just going to go make that money, and I'm going to go do it here. And you're basically just organizing things. You're either creating or you're organizing. How does that mentality work? I don't think the average person understands that. And I think that's one of the big misconceptions of... because this goes back to the greed thing, and the reason I really don't like the word greed is because there is so much misconception about it, although I will say the definition says that it's probably that. Russell: It is a negative word... the connotation's super negative. Josh: But it's like, you don't exclusively do it because you're greedy. You did it because you don't know how to do anything else. You know what I mean? Russell: Yeah. Josh: Sorry, sorry, Alex Charfen… We can't turn it off, and we don't understand why anybody would want to. Russell: Yeah, yeah. Josh: Like that, that's the thing. Russell: If you think about it, it's creation. Why was man put on this earth? Were we put on Earth to wake up, watch TV, go back to bed? No, we have creative powers in our body, that’s how husband and wife get together and have children and create. That's the mission on Earth, we're always creating. Any of us, you get married, you create something, we need a house, where are we going to live at? And you create things to be able to get a job, to be able to organize matter, to be able to make, oh, we have a house now we can move into. And that's the thing, so many people though, they become... the word that Garrett White uses best, sedated. Where there's pain, and so because the pain, they're sedated, so they just sit in the moment of, they don't want the pain. Because the pressure is too heavy for the one point, it hurts so bad, they say, I have to stop. Versus what we talk about, over the last six years, I get destroyed, then increased capacity, then destroyed. And so there's two sets of people, there's the people that aren't producing, they're sedating, because they're afraid of the pain, nervous of the pain, trying to hide from the pain, I get that. There's been seasons of my life where I've felt pain and I just want to hide, and I have. And then there's seasons of your life, at least hopefully for most... and I wish everybody could experience it, because the opposite of it, when you're in the creation zone, when you're creating, you're doing it, it's hard, it's a different... both of them are hard, they're different hards, right? One is there's so much fear, there's so much just trying to get out of the pain, and the other one is just... you create to create, right? You can ask my team, we build a funnel, and for me, it's just like, look at this thing we created. We create a product or an event or whatever, and it's like, the creation of the thing, and sharing it with people, that's... I don't know. And I think it's the same way when I was wrestling, that was my art at the time, and I didn't want to do anything besides wrestling. When to tournaments and tournaments, I'm like, what's the next tournament, what's the next thing, kept doing that, kept doing that, my entire life, because that was the art. After awhile, you just want to keep performing what you're doing, right? And I think that if you can get out of that sedation that most people live in... I say the majority of- Josh: And I think that's the issue, that for you and I, we create. Entrepreneurs, funnel hackers, free thinkers of the world, they go out there and they create because it's like, that's what we do. Russell: Yeah. Josh: I don't think that's how most of the world operates. Russell: Yeah. Did you... initially, right, when they're born, they have that seed, that seed of whatever we call it, growth, greed, whatever, right? Something happens in life where they get the pain and they sedate because it's easier. I think that's one of the biggest problems, and I am anti-drug, anti everything that causes sedation, because most of the world, I see... especially in entrepreneurial community, where people could be doing so much more, but instead there's sedating with drugs or alcohol or weed or whatever, because it's like, let me take the pressure of myself. And man, what a tragedy. You could be producing and changing so many people's lives, but it's like, I need an outlet. The outlet causes sedation, it takes you out of your ability to produce. I think the majority of people, that's what they do. It drives me crazy, I see all the conversation on Facebook of... there's entrepreneur events where people come together, they literally... there's sessions, we talk about what mushrooms they use to hallucinate... it just drives me nuts. You guys are sedating to get out of this pain as opposed to stepping into the pain, creating and changing people's lives. So I'm very vocal, anti all that kind of stuff, because I think so many people, that's what they slip back into. One of the greatest blessings of my religion that I believe is I don't have these tools to sedate that most people use. And so my outlet is creation. If my outlet was drinking, if my outlet was drugs, if my outlet was these other things, I wouldn't have been able to produce, but I don't, so my outlet's got to be what, what is it? Production, let's create something amazing. And I think too many people let themselves off the hook and just, oh, I can create or maybe watch TV, or I'm going to go eat, or I'm going to go... if your outlet is something that sedates you, that's taking you out of your creative zone, I think most people slip back because it's easier, it's cheaper, it doesn't cause the pain. Garrett White's whole mission, Wake-Up Warriors, waking men up from that sedated state that most of our society are stuck into. That’s why I relate to him so well, because I see it in people I love, that I care about, like, you're sedated, if we could break you out of that and get you into production, you could change the world. Josh: Yeah, I think it's interesting. So, I have a coach who I think did that for me... I mean, I don't use Garrett White, which... that's an intense man, oh my word. Garrett, if you're listening, I would love to talk to you. Come on the show. I've always plugged him. Hey, if I'm ever going to get a guest... Elon Musk, if you're listening. Anyway. But I have a coach, Katie Richardson. You know Katie. Katie is... outside of my immediate family, and Leah, obviously, top three people that changed my life, Katie Richardson and Russell Brunson are two of those people that are in that top thing, right? So Katie is someone that I work with one-on-one. I don't think I was ever sedated in the sense of what you're talking about, but the opposite of sedation is being alive. Really, truly, coming alive, understanding who you are, what you are put on this earth here to do. And so the thing that I struggled with for the longest time, even from the beginning days of this entrepreneur, is right and wrong. I didn't want to do the wrong thing. I didn't want to tick anybody off, because that would be bad. Like, oh, man, you don't want to get into a fight, because that's bad. I don't want to make too much money because that might be bad. Or I don't want to say the wrong thing because it might be bad. So I lived in this black and white, is it right or is it wrong. Katie came along, and she's like, "Josh, there is no right and wrong." There is in the sense of moral right and wrong... I'm not going to go into that concept, but... universal truth, I do believe there's absolute truth. But in the sense of our everyday life, it's not so much is it the right thing or the wrong thing, it's what are you going to choose to do. But you can only know what you're going to choose if you're alive, if you know who you are, and you know what you're put on this earth to do. And that's why... it's funny, you might... I think you may know this sorry. So my brother dies, helicopter crash, beginning of 2019, kind of wrecked my whole life, ending up selling the company, sold the business to an investor, business partner took over, and Leah and I took off on our own. And it's supposed to be this four-month long trip where I was going to disconnect and figure out life and everything like that. And Christmas time, it's about a week before Christmas, and we're in the Philippines, in the middle of absolutely freaking nowhere. The nearest airport, hospital, anything, is six hours away. Absolute middle of nowhere. And Leah gets an intestinal eating parasite. She gets super, super sick. Can't sit up, can't keep food down. I'm like, oh my gosh, we're in the Philippines, middle of nowhere. So we go to the emergency room, and we get there and it's a cart... it's like a piece of plywood with two-inch foam, and there's no doors on the bathroom, no toilet seat, there's ants crawling... it's terrible, right? And so long story short, we end up having to cut our trip two months early, we lose tens of thousands of dollars in deposits getting her home or whatever. And I have no business at this point. We're supposed to be going for two months longer. I was supposed to fly home... I was supposed to come to Funnel Hacking Live, that was going to be our coming home. And I find myself in the basement of my girlfriend's mom's house, the night before Christmas, going like, "What am I doing with my life? How did I end up here?" I go through the process like, okay, I need a coach. And I go through and I interview a bunch of different coaches and I end up choosing Katie. And I'm like, "All right, Katie, you're going to solve all my business problems for me. You're going to help me make all this money, you're going to help me build this million-dollar business," and everything like that. And so the very, very first call, I'll never forget, the very first question, she's like, "All right. Vent. I know you need to." Just brain dump, vent for 20, 30 minutes straight. I'm like, "What's the answer?" And she goes, "Josh, who are you?" I was like, "Really? That's where we're going to start this whole conversation?" I just paid you 60 grand? And looking back now, that... and I do have a full circle with this. Looking back now, figuring out who I was gave me my permission to go do what I was called to do, without the fear of what anybody else thought. And I'm not trying to intentionally piss anybody off. I don't want people to actually hate me. But I'm so certain in what I'm doing and knowing who I am, that I know I'm a contributor to society. I know that I make the world better with what I do because I believe that everybody, deep down inside, God has given talents. And I believe that the thing that, whatever it is that you're good at, that you like to do or whatever, that's the talent that God gave you, and you have a choice on how you're going to go out and use that, and I believe that we should use that to serve Him. The problem is, is that I don't think... I think an overwhelming majority of the world has no idea who they are or what they're called to be. And because of that, the people like you or Elon or whoever, the producers of society, that know who they are, what their talents are, what they're called to do, things like that... you've seen my growth. You've watched me transition from this crazy little kid to this... that came by learning who I was and how I was contributing in the world and doing what I was called here and what I was put here for. So when you talk about sedation, I feel like that's the issue of, you're sedated, and so they don't even know who they are. They don't even know how to tap into it, they don't know how to understand it. Because of that, they look at someone like you, they look at someone like me, and they go, "Well, you're preventing me. You're taking away my ability to go do something, because you're taking all the money. You're taking all the opportunity. You have a category and the king of the market, so I can't go and do it then." To those people, this concept of, because you're successful I can't be successful, what is your response there? How do you interpret that? Russell: Yeah. Josh: How do you help someone shift and be like, just because I did it doesn't mean you can't. Russell: Yeah. It's interesting because... it's funny because for me it's such a foreign thing to understand that. I see that so many times entrepreneurs where, it's that mentality of there's not enough money, not enough opportunities or resources, whatever. You know this, I know this, and the bigger problem I have is there are so many opportunities, every single day... it's not that there's not enough opportunities, it's there's so many, it's like, how do you... I think when people start understanding that, look around. Learn some basic skills. The original DotComSecrets book I wrote because I'm like, if anyone took these principles, looked at any business, you could apply it and boom, it just works. It's magic. There's not a business on this... Adam’s Eye Care, I can see right there out the window... I can take DotComSecrets principles and blow that company up overnight. And so if you have these tools, you could do anything, you could sell phones, you could sell watches, you could sell books, you could sell podcasts. I think when people start understanding that, it's just education, they don't understand it. I have friends before who are like, “life's tough right now, there are no opportunities”. And I'm just like, what? There are so many opportunities, but you have to have the skillset that actually... can produce it. I think a big frustration obviously, I have, I think you have as well, is... and we talked about this a little tonight, with my kids... a lot of the things we were equipped with are school... the school system doesn’t equip you to be able to capitalize on opportunities. It doesn't, unless you're like, I want to be a doctor. Cool, this is the process, now you can capitalize on being a doctor or being a dentist, or whatever that traditional path is. To be able to walk in and make it rain somewhere, those skillsets aren't found in school. And you think about in any business, there's a couple personalities. There's the entrepreneur who starts it. Then there's the managers who are managing the people, there's the technicians who are doing the thing, and there's the rainmakers who come in and make money. If you learn that skillset... how do you become a rainmaker? How do you go in, and you can plug in any business, any opportunity, and you can turn it into money? And every door you walk past, there's opportunity. There's infinite, every human you see there's opportunity, right? People have to learn how to take the talent and learn how to market the talent. God gives us all different things. Some people... Kaelin Poulin, God gave her a gift to be able to help women lose weight. But it wasn't until she learned how to market that that it was actually now... now, the opportunity is huge. They’ve got, I don't know, 100 employees at her company, millions of women they've served across the world. Taking your God-given talent, learning how to make it rain, putting those two things together, now, unlimited opportunities. So I think a lot of times, we're given... and that's why I'm so loud about my mission, I try to share so much, because I believe that God's given everyone a calling. Says in the Scriptures, many are called, but few are chosen. Everybody's called. Everybody gets a calling. Everybody gets that tap on the shoulder. Everyone gets the opportunity. No matter where you're born, where you're... everyone gets the opportunity, you're called. Most people don't do it, or they don't know how to do it, because they have this talent, this hobby, this thing... and then what happens? They sedate, they hide, or they search. And if you search, you find the answer, and it's like, oh my gosh, now I can make this change the world. Josh: But do you think everybody has that talent though? Obviously, there's only one Russell Brunson. But I have discussions with my mom a lot. I have a great relationship with my mom. My mom always tells me, she's like, "Josh, not everybody's you. Not everybody thinks like you. Not everybody has to drive like you. Not everybody has the confidence like you. Not everybody has the..." and I'm like, you don't have to. You can do the same things, just in your own way. Russell: And everyone's got a different view of success, too. Josh: Right. Russell: One of my first mentors taught me that... when I launched my first mastermind group, he pulled me aside and he's like, "Your mastermind group's going to fail if you try to put your version of success on all those people." And I was like, "What do you mean?" He's like... it was funny, because he was in the room and he's like... I can't say names because some of you may know someone. He's like, "you see that guy, you know why he’s in the room?" I'm like, "Why?" He's like, "He wants to hear himself talk. That's why he's here. And if I try to force him to do something, he's not going to do it. That guy right there? He's here because he wants to hang out with the group and network people. You? You're here because you want to steal everybody's ideas, right?" He's like, "If you try to launch a mastermind, your goal is to build a $100 million company, you try to put that, your values on the people, you're going to make them all fail." And that was a big a-ha for me, everyone's got a different vision of success. Maybe your brother, someone, your sister... family member, may not think like you or be like you, but it doesn't matter. It doesn't mean they have to change a million people's lives to change the world. It could be they're a mom, and they can be the best mom in the world and they change their kid's life, that's a calling. Josh: And that's what I want you to touch on. I want you to expand upon that. Because I feel like... man, I hear so many arguments, I'm trying to figure out which one fits best here. But, "Josh, we need the plumbers of the world." Russell: Yeah. Josh: Right? We need the people who will come in vacuum the carpet. We need the people that'll just do the mediocre tasks and that are not important, and that'll do those in and out and in and out and in and out. And, yeah, that. Because I feel like... how do I say this. I believe that a majority of the people in this world are not living up to their true potential. A massive... overwhelming majority are not- Russell: I don't think anyone is, to be honest. I don't think I am. Josh: Right. Russell: Yes, so, yes, 100%. Josh: But, you're living far more potential like the average person is, right? And how I look at is, I go, hey, listen, not everybody can do what you do or what I do, or whatever. Okay... how do I bring it around so it’s more… clear? I’m going to use a political aspect of things, because I think that's something we can all understand. Hey, poor people, victim mentality people... that's a controversial... you know what I'm saying. But victim mentality people, or poor people, they don't think like that, or maybe they didn't have as good a schooling, or maybe they didn't have as good an education, whatever. They don't have the same understanding that you do. So shouldn't we help them see that they can go and achieve more? Or should they... is their version of success... what am I trying to ask? Russell: The answer's yes, we should be, and that's what we're doing. I heard some of the... before, they're like, "Well, Russell, you have a $50,000 or $100,000 mastermind group, I can't afford that, that's not fair." I'm like, "Yeah, but I also do a podcast two to three times a week, every single week for six years. I've written three books you can get for 10 bucks, or you can get them for free." There's levels of it. The thing is there's value everywhere and if you pick it up, it increases... and you actually apply it? I'm a big believer that God gives all of us stewardship over things. He'll give you an idea, he'll give me an idea, he'll give anybody an idea, or desire. Here's some desire for you. You look at these kids who are struggling, but they get desire to play basketball and then they become Michael Jordan, or whoever... the people, right, because God gives them desire, or give them ideas, or talents. I'm a big believer in my business life, as I've been doing this journey now for 18 plus years, is that I got ideas, and a lot of the ideas I didn't do anything with. But some of them I took, I got the idea, and I'm not naïve to think, oh, I came up with this great idea. These are blessings from God, he's like, here's an idea, let's see if you're going to be a good steward with it. I get the idea, and if I do something with it, He's like, "Oh my gosh, Russell's a good steward of ideas, let me give him another idea." And if I don't do something with it, He's like, "All right, let me give it to somebody else." All the stuff is happening that would've happened without... somebody would've taken it. But I was a good steward of the thing and so I got blessed with another one and another one and another one. And I think that's a big part of it. I don't think that God... I do think that He puts us all on different spots to start with- Josh: Okay, that's a fascinating concept. Russell: 100%. He's giving us ideas or desires, things like that, and He's watching, are you going to be a good steward with it? If you are, I'll give you more, if you are, I'm going to give you more. So people can go from the worst of the worst and become the best in the world, people can start the best in the world and be horrible. Because what do you do with the things you're given stewardship over? Josh: So, what you're saying here, which is actually a fascinating concept, is that... I'm going to use the idea for ClickFunnels for example. The idea for ClickFunnels wasn't yours, per se. Russell: Do you know how many people were trying to build a funnel software when we built ClickFunnels? Josh: I'm sure a lot. Russell: All my friends were. Everybody was. Josh: So you have this idea that is essentially open for anybody... anybody could go and take advantage of this idea, you just... you're saying God put this idea in your head... and he probably put this idea in 100 peoples' heads, or 500... 10,000 peoples' heads or whatever. But you're like, I was the one who answered the calling to be, okay, I'm actually going to take this idea and do something with it. And so because of that, it's not that you took it away from anybody else... anybody could've done it, you're just the one who went out and actually just chose to do it and bring it to reality. Russell: Yup. 100%. Josh: Okay. Russell: There's a... I wish... somebody shared it to me and I haven't read the book. There's a book that tells a story... there's an author who had an idea for a book, sat down and started writing it, and someone's going to know it... it's a famous book, people would know this, I guarantee someone on this chat knows this. Josh: Somebody comment below when you here it, what it is. Russell: The author's writing the book, and then stops, runs out of time, forgets about it. And then six years later, this new book comes out, becomes a New York Times bestselling book, buys the book, starts reading, and is like, "This is the book that I was supposed to write." And it was like, oh my gosh, I didn't take stewardship of the idea, I stopped, and so God gave it to somebody else. It's the same book, right, it's just I didn't finish it. And I 100% believe that. I think it could be an idea, it could be desire, it could be a million things, we all have these different gifts of the spirit, that are given to us, and they sit back and watch and see what you're going to do with it. Josh: I feel like that could give a lot of people permission to go out and do stuff, too, right there. That viewpoint. Because one of the things that I struggled with early on, which, to a certain extent, I think I still struggle with a little bit, not nearly what I used to... why me? Not in a bad way of, oh, man, why do I... but why do I get these cool opportunities? I live a pretty good life, you know what I'm saying? And I'm like, why do I get to have this conversation and not somebody else? Why am I the first person that gets to sit down with Russell Brunson and talk anything related to politics, ever? But it's like, that concept of simply because I chose to go do it. I chose to be the person that was capable of having this conversation, and became that person. And I think that because of that, what you just said right there, gives... to get people permission, you're not taking away from anybody else, and you're not inherently special. You are in your own way, but you're not... it wasn't... you're not the only person that could've built ClickFunnels. Russell: I'm shockingly average. You ask my wife, ask my parents... Russell is shockingly average. Josh: And you're actually super awkward to meet for the first time. Russell: Yeah. Josh: You know the first time... you remember the first time... I think I actually told you this, the first time I met you? Russell: Remind me. Josh: Okay, the first time I met you was at Grant Cardone’s 10X, the very first one. Russell: Okay. Josh: At the time, Grant had hired our team to do Instagram stuff. And this was super, super early on. I was dead broke. I couldn't afford to go to that conference if I wanted to. But because we were doing Instagram stuff, he gave us tickets. And we saw you get offstage and we're like, "Dude, I bet you if we run right now we can meet Russell." So we run downstairs and sure enough, there you are, coming down. And I walk up to you and I'm like, "Russell, oh my gosh, huge fan." And you're like, "Hey. Thanks." And we're like, oh, okay. We're like, "Can we get a picture?" You're like, "Um, yeah, I guess." So I go and normally when you go and take a picture, you put your arm around him, and things like that. You just literally just stood there. And I was like, I guess we're not doing that. And so there's this picture of me in… Russell: I gotta see this picture. Josh: I'll find it. I'll vox it to you. We're sitting there, I'm like... so, guys, Russell is- Russell: Is shockingly average. Josh: Is shockingly average, apparently. But back to the conversation, I remember what I was trying to ask. That was the very first time I met you. I was like, oh, man, I can be a millionaire, too. Russell: Before... I just want to... when I got started, this whole business, it was me and then I hired two of my buddies to come work for me, because they were the only people who cared what I was talking about. Josh: Yeah. Russell: And we're all working on this business, and I remember one of my buddies pulled me aside one day, and said, "The only difference between us two and you?" I said, "No." He said, "The only difference is you're in momentum, you're moving forward, so these opportunities keep coming to you because you're moving, moving, moving, moving." He's like, "We're sitting back here doing the thing, there's no opportunities coming to us because we're not moving." I think what you need to understand is when you're moving in forward, people are like, "Oh, you're lucky you came up with ClickFunnels." I'm like, "Do you know how many funnels I launched before ClickFunnels?" Over a 150. This is not 150 ads that are “create funnel in ClickFunnels, oh, that's a funnel”. It was me coming up with an idea, hiring a designer, writing a sales letter, putting the product together, putting the pages in FrontPage, uploading them through FTP, getting a shopping cart, connecting them 150 times. It took us three months on average through each one. 150 times before we came up with ClickFunnels. I was just moving forward, over and over and over and over and over while everyone else was sitting around waiting. Motion is the key. Josh: Yeah. Russell: The opportunities come. This is what I'm talking about with being a good steward. God gave me an idea for ZipBrander. Do you remember ZipBrander? No one does. That was the first idea and I was like, oh my gosh, ZipBrander. I found a guy in Romania, I paid him 20 bucks to build the software. I created, I got a thing... a header designed and a headline and a thing and I launched it, and I made 400 bucks. And then the next idea was this thing called Article Spider, do you remember the Article Spider? Josh: No. Russell: No one does. I paid someone a couple hundred bucks, I did that, I launched, I made 1700 bucks, and I was like, oh my gosh... Four Hundred Fortunes was number three. And then the next, and the next, and I could show you guys, I did this, I wrote them all... I went back in the Way Back Machine, I found all of them. Thing after thing after thing after thing. Idea after idea. The ideas pop in there, I execute on them, try and try, each one got better and better and better and better, and eventually, God's like, "All right, you're capable, you're a good steward, here's ClickFunnels, let's go with it." If you were to give me that initially, I wouldn't know what to do. It's the momentum, it's the motion that makes you worthy of the calling. And if you're not in momentum, if you're not moving forward, you're never going to get the calling. Many are called, but few are chosen.

christmas america god tv ceo american money donald trump earth bible entrepreneur new york times holy spirit elon musk tesla idea production philippines kenya paypal michael jordan scriptures definition mark zuckerberg bill gates motion russ absolute romania producers utopia boise vent bill maher grant cardone 10x versus uncle sam ayn rand clickfunnels russell brunson donahue wayback machine ftp marketing secrets front page atlas shrugged eye care tim ballard operation underground railroad funnel hacking live stu mclaren dotcom secrets katie richardson caleb maddix garrett white josh forti josh yeah josh you josh no atlas shrugged part josh how josh well josh oh matt maddix kaelin poulin josh so josh all russell it

#017 // Garrett White - Real Estate Investor w/ 1 Million in Assets

Play Episode Listen Later Nov 13, 2020 54:55

Real Estate Investor and Entrepeneur Garrett White joins the show today. Here are some of his top accolades: Top 30 under 30; president and managing member of white real estate investment firm with over a million in assets; president and managing member of white oak property group - a land acquisition business specialized in acquiring premier hunting land throughout the US; co-owner of First Place Turf - a landscaping business catering to over 100 customers in the Huntersville/Concord areas Important Links: Garrett White's Investment Firm: Whiteinvestors.com Leave a review

Episode 53: How To Activate Your Inner Warrior with Garrett White

Leaders Create Leaders

Play Episode Listen Later Oct 7, 2020 40:53

In this new episode of the Leaders Create Leaders podcast, I have a powerful conversation with a good friend of mine Garrett White. If you don’t know you Garrett is, he is a badass entrepreneur and founder of the movement Wake Up Warrior.Garrett’s movement is dedicated to helping married businessmen thrive in body, balance, being, and business. If you want to learn how to be a real man and heart-led leader, Garrett White is someone you must be following! I’ll be honest, the principles he shares aren’t just for men but anyone who is tired of their current situation and wants to break free.Are you ready to activate your inner warrior?Please leave a review if you enjoyed this episode and tag me @gerardadams on your Instagram story to be featured on mine!Connect with Garrett White:Instagram: https://www.instagram.com/garrettjwhite/https://www.instagram.com/wakeupwarrior/Website: www.becomeaking.comConnect with Gerard Adams here:Website: http://bit.ly/38yXQ2oInstagram: http://bit.ly/2whfdXd YouTube: http://bit.ly/2vKK8uHLinkedIn: https://bit.ly/GlinkedinTwitter: http://bit.ly/2SV94rx

#301 - Part-Time MBA Insights from the New Working for the Weekend Team

Working for the Weekend

Play Episode Listen Later Aug 18, 2020 29:57

In this episode, the new season’s WFW team — Suraj, Leslie, Garrett, Sneha, and Brandon — get a little better acquainted by answering some randomly chosen questions about their backgrounds, their interests, and their experiences in the Michigan Ross part-time MBA programs. Find out the team’s strategies for keeping up with business news, their most effective resources for B-school, and their favorite go-to movies and TV shows. We'd love to hear from you! Send us an email at WeekendPod@umich.edu or leave a review on your podcast app of choice to let us know what you think of the show. Watch for new episodes every other week.Working for the Weekend is brought to you by the University of Michigan Ross School of Business.Host: Suraj Kandukuri.Panel: Leslie Beverley, Sneha Edupuganti, Brandon Manson, Garrett White.Editing: Jonah Brockman.Producers: Suraj Kandukuri and Bob Needham.Copyright 2020 - University of Michigan

tv university business michigan mba copyright part time business school university of michigan sneha suraj michigan ross school michigan ross mba podcast garrett white online mba wfw

#301 - Part-Time MBA Insights from the New Working for the Weekend Team

Working For The Weekend

Play Episode Listen Later Aug 18, 2020 29:57

tv university business michigan mba copyright part time business school university of michigan sneha suraj michigan ross school michigan ross mba podcast garrett white online mba wfw

Come Fly with Me

Beyond My Day Job

Play Episode Listen Later Aug 3, 2020 46:32

He's a 2020 graduate ... he's a Mazda enthusiast ... he's a PILOT! Garrett White explains the ups and downs of learning to fly a plane.

pilot mazda come fly garrett white

Behind-The-Scenes of the Traffic Secrets Book Launch

marriage opportunities shoot aware garrett white

Play Episode Listen Later Mar 16, 2020 9:40

On this episode Russell gives us a behind the scenes glimpse of what is going into the Traffic Secrets book launch. Here are some of the awesome things to listen for in today’s episode: Find out how long this launch has been in progress and what the steps have been. Hear about the different phases of launching something, and see what phase Russell is in now with Traffic Secrets. And find out when the book will actually launch, and what comes next. So listen here to find out all you need to know about what goes on behind the scenes of a big book launch. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets show. I hope you guys are excited for today. So today I’m actually going to be taking a question from the clickfunnels community as we are getting closer and closer and closer to the Traffic Secrets launch. People have been asking to see behind the scenes of what we’re doing and why we’re doing it, and how we’re doing it. So while I don’t think I can show you everything just because it would take days, we could map out everything, I do want to show you guys the highlights of what we’re doing and why we’re doing it. So that’s what this episode is about. The question I’m going to be answering is, “What’s happening with the Traffic Secrets book launch? Can you give us any insider details about it?” So I’m going to queue up the theme song right now and when we come back I will dive deep into that question and show you guys behind the scenes of what we’re doing and why. Everybody’s asking questions about this right here, the brand new Traffic Secrets book, which is coming out, the launch date is actually a week from Tuesday, which is crazy. March 17th we’re launching. So the question that we’ve been getting a ton from people is this, “What’s happening with the Traffic Secrets book launch? Can you give us any insider details about it?” So I would love to give you some insider details. There’s so many things that go into a book launch, or any kind of product launch for that matter, and a lot of people ask questions about what are we doing and how are we doing it. So I’m going to kind of tell you guys some of the stuff. So the first thing, step number one was, it actually started almost 2 years ago, so this is some seeding for you guys, to understand that product launches don’t start like a week before the product launch. Like 2 years ago when I had the idea to start writing this book is when it all began. So for the last 2 years, as I’ve been preparing it and figuring it out, and testing the material, and trying to learn the message that was going to be in this book. I spoke at multiple different events. I spoke at Dana Derricks event initially, that was very first, it was Dream 100 Con, and I spoke teaching some of the principles from Traffic Secrets. And I still remember I was in the back of the room, doodling stuff out before I went up, and I was testing these different concepts and ideas to see which things stuck with people, which ones made sense, which ones confused people. And then a couple fo months later we did a Traffic Secrets event for my Two Comma Club X students, and we taught it again for over two days, I taught the principles again and changed things and tweaked things. And then after that I started talking about it on my podcast, and on Facebook lives and all sorts of places. Then I tested it in little spots, and I would speak different places and I would try different things, and just kept testing the material. Then I started the actual writing process, which if those of you guys haven’t written a book yet, I don’t know, some people, some of my friends like Dana Derricks is like, “I can write a book in an hour.” Not me, it takes me a year or more to write the book. So I started the process of writing, and as I was writing, I didn’t just write in hiding, I talked about it a lot. On Instagram and on Facebook, I would share pictures, and I would share me writing. I’d share like, ‘Chapter number 3…” and I would do this cool doodle and show the doodle off, and try to build anticipation for the last year, and excitement. And hopefully you guys have seen pieces of that, and hopefully you’re excited right now. Half of marketing is making enough noise to get people to actually care. So for the last year, as I’ve been doing this, I’ve been taking people on the journey and that’s been a big part of it, because now people actually care. There’s relevancy of like why is this book, why should I care about it. And now people are excited for it. It’s similar to like, if you guys have been you know following the whole Marvel, the MCU launch of their whole series. It was years of building up and sharing video after video and this movie, this movie, all leading up to eventually Avengers End Game, which is when the whole thing kind of wrapped. But man, it was all about the pressure and build up for a long time that people to come and that’s why it became the highest grossing movie of all time. Alright so that’s how it started. Then as we got closer and closer and the book actually got done, then the next phase which we started recently was like, ‘I need to send this to some people to see if they like it.” What’s crazy is for me, as a writer, as anybody who creates anything, I heard Ryan Holladay say this in Perennial Seller, but when you create something, you’re creating it in private, you’re on your computer by yourself, you’re with your thoughts and you’re trying to create and you’re so excited. Then when you first try and make it public, it’s really, really scary. So we printed 300 copies of the Traffic Secrets book, and we did our Dream 100, which funny enough, I talk about in the Traffic Secrets book. We went on every platform, podcasting, instagram, facebook, google, blogging, and just found different people in each of the markets that we thought would be good for our Dream 100 list, which were people who could potentially promote the book, and we sent out copies a week and a half, two weeks ago. And this for me was the scariest thing, especially as people started getting it, and started posting it on Facebook and Instagram, “I got Russell’s book today.” Every time I had someone post that, I had the weird excitement and then like, “Oh my gosh, they’re going to read this thing.” And it was super scary. In fact, yesterday the master list builder, Joel Christopher, who is someone I learned from a decade and a half ago when I was first getting started, he got a copy of it, and he read the whole section one last night. And he was highlighting and posted pictures of his highlights. And I remember I saw the message come through and I was like, I had all the fear and anxiety of like, what if he hates it. And I looked at it and it was this page and it was all highlighted all over and circled, and I was like, ‘Oh my gosh, this is so exciting.” I was at Tony Robbins birthday a week ago, and Garrett White was there, and Garrett came and gave me a hug and he said, “Brotha,” as he does, “Brother, of all the 3 books, this is by far the best.” I’m just like, ah, which is the thing you’re so scared about all the time, and then when people get it and you’re just like, ‘Ah, this is so cool.” So that’s been the second phase, the Dream 100 and getting it out there. And now, next week we have the actual book launch which is when the funnels will be live. So my job on this phase of the book launch is to get a funnel that is going to actually convert. So when affiliates promote it and we’re buying ads to it, we’re not losing money and it’s actually profitable. So we have been geeking out and working hard on this book funnel. And because I rewrote also the Dotcom Secrets book and the Expert Secrets book, all 3 books have been rewritten now, we’re doing new funnels for all 3 of them. It’s kind of fun. So you’ll see when the funnels go live next week, if you go to all 3 sites, they’re similar style. In fact, what you’ll notice about the style and this is kind of maybe a little tip for everyone moving forward, is it’s very much designed for mobile. Everything is one column instead of like, typically you always do pages side by side on desktop, but man, so much more traffic is coming from mobile now than desktop, that we’re just shifting our design style to really cater to that. So you’ll notice this page design is different, it’s cool, I’ve been geeking out on it and I’m really excited to roll out this entire funnel. And the funnel, the upsells, the downsells, and all the stuff and it’s exciting. So those are the details of the Traffic Secrets launch, the launch date starts March 17th, and there’s a 3 week launch where I’ll be promoting it hard, affiliates will be promoting it hard, and we’ll hopefully sell 100,000+ copies of the book, which would be exciting. And that’s kind of the first phase of the launch. And then at the end of that, we’re doing a live event here in Boise, Idaho, a small event with about 200 people or so, hopefully we don’t have to cancel it because of the Coronavirus. Every event is being cancelled right now, it’s crazy. But we’re doing a small event here in Boise where I have 40 of the top traffic speakers in the world coming and each doing a 30 minute presentation on a very tactical way to get traffic. Because the Traffic Secrets book is very strategic, and I want it to be very tactical. So we have 40 speakers each coming and they’re all presenting a tactical thing, on how to get traffic from Pinterest, from Facebook, from LinkedIn, just all different ways, different platforms and different ways to get traffic. So that’s going to be happening at the end of the initial book launch. And then we’re going to be streaming those live online. So hopefully you guys have a chance to watch a lot of those. And each one of those will actually become like an ad. So it’ll be, when you watch it, it will be me introducing the speaker, them speaking, and then me doing a call to action afterwards on the book. And each one will become a presentation, which will become an ad, and you’ll see that kind of behind the scenes as well, happening at the end of the launch. And that happens the first week in April, and then afterwards we move to the social launch. And this is where I basically have a month and a half blocked out where I’m doing a bajillion podcast interviews, Facebook lives, other things, I don’t even know what they’re called, and that’s kind of what’s happening. So that’s kind of behind the scenes of what’s happening on the book launch. A lot of it is for the initial surge of sales, and then the long term social, and then from there, we’ll just get back to normal marketing as usual, where we’re creating tons of ads, buying ads, I’m going to try to test this book on radio and other things. Dean Graziosi and I have been talking about potentially doing an infomercial for it. I think it’s such a universal topic, everybody needs traffic, so I’m excited to get this message about the book out to more people. So that’s what’s happening with the Traffic Secrets book launch. I hope that helps, and I hope it gives you ideas for different ways that you can launch your products, your services, your businesses, whatever it is you are looking to launch out into the world. Alright everybody, I hope you guys enjoyed that episode, on next week’s episode, or tomorrow’s episode, or whenever the next one is coming out, I’m going to be actually bringing out one of my first ever guest hosts to the Marketing Secrets show. Joe Marfoglio, who I talk about a lot inside the Traffic Secrets book, he’s the guy on our team who does our YouTube stuff, and he’s going to come on and actually share some really powerful tips, tricks and strategies to help you guys grow your YouTube channel, get videos that actually work, and a whole bunch of other cool things, and you’ll see behind the scenes of what he’s actually been doing for us and hopefully get some ideas for how to grow your YouTube channel. If you’ve enjoyed this episode though, please take a snapshot on your phone, post it on instagram, Facebook, Twitter, and tag me on it because I love to see it, and then also use #marketingsecrets, and also #overdeliver if you’d like as well. That’s my new hashtag we’re going to be building out. We have t-shirts coming and a bunch of other cool stuff for that, for #overdeliver because you should be over delivering in all things you do in your life, your business, your personal life, your family, your everything. If we could all do that, it gets us doing what we should be doing in this life. So with that said, thank you guys for listening and I’ll see you on the next episode.

Are you willing to die for your marriage?

Growth Marriage

Play Episode Listen Later Mar 3, 2020 13:52

What would you do if you had to stand up and speak in front of 6,000 people without notice? Yeah... that happened to me a few weeks ago. I was at a conference, and the speaker, a very intimidating guy named Garrett White went out into the audience to do some coaching. (Save some veiny muscles for the rest of us, Garrett. Sheesh…) Anyway… I’m sitting in the audience, taking notes and minding my own business when suddenly Garrett is standing in front of me. He hands me a microphone and says, “Let’s talk.” So, without emptying my bladder (I’m proud of that), I stood up and introduced myself. He reached out and stroked my beard, something I only let my wife do… but how do you say no to a scary dude like him in front of 6,000 people? And then we started to talk. He asked me what I’d learned from his talk so far. Luckily I had been paying attention and I shared something that had hit me quite hard. I told him his talk made me want to die. But not in the literal way. I wanted to die metaphorically. I knew that in order for me to become the person I want to be - the person who will impact millions of marriages, lower the divorce rate, rid the world of mediocre love, and be the most kick-butt husband imaginable - it meant the person I am now would have to die off. Who I am now is not sufficient. Although I am making progress, I currently lack the necessary focus, commitment, knowledge, leadership, and fortitude to accomplish my goals. My ability to reach my goals in a shorter time span hinges on my willingness to kill off the parts of myself that I need to let go of to make space for the “new me” to come into existence. I’ll be real with you… there’s a lot I can let go of or “kill off.” For starters, I tend to run away from my weaknesses… like budgeting, or anything that involves “processes or operations.” I avoid doing things that scare me, like talking to strangers. Especially when I feel like those strangers have a higher “status” than I do. I sometimes choose to eat like garbage, and waste a lot of time in front of screens. I find it easy to point out the faults of others and I resist recognizing the faults in myself. And these are just the things I’m AWARE of! There are plenty of other things that need to “die off” that I’m blind to. It’s easy to buy into the pop-culture narrative that you’re “good enough” exactly how you are. Now, I do NOT want to perpetuate self-loathing. But the older and more experienced I get, the more I realize that the people who really make a difference in the world, in their communities, and in their relationships never feel satisfied. They are always looking for a new way to grow, a weakness to let go of, or a problem to solve. Check out today’s podcast and ask yourself the question, “What part of me needs to die off in order to have the life I want?” The best lives are filled with 1,000 tiny deaths. Opportunities to let go, forgive, move forward, and be better. So yeah… I (more or less) explained that to Garrett. He didn’t have much to say to me. He took his microphone back and walked back to the stage. I guess he saw that I’d learned the lesson. I’d love to hear your thoughts. Shoot me an email, or leave a comment if this created a shift for you! Are there parts of you that need to die off? If so, what are they, and what are you going to do about it? -Nate

A Return To Simplicity...

The Vegas Therapist - Ryan Wynder

Play Episode Listen Later Feb 26, 2020 9:58

Why complexity is killing your funnels, and your business, and your life. On today’s episode Russell talks about how complexity halts the work, and the solution is to simplify. Here are some of the awesome things you will learn in this episode: Why Garrett White took his business away from Clickfunnels Actionetics, and why Russell convinced him it wasn’t the answer. Hear an example of Russell and his team trying to make something more complex and why it didn’t go anywhere for a long time because of it. And find out why simplicity could be the solution we are looking for in all aspects of our life. So listen here to find out why complexity doesn’t make your business run better. ---Transcript--- Hey everybody, this is Russell Brunson and welcome to the Marketing Secrets podcast. If you can tell right now the sound is insanely good, it’s because I am in a recording studio reading the Traffic Secrets, the Dotcom Secrets, and then the Expert Secrets books. Hey everyone, I hope you guys are all doing awesome. So I’m in the middle of recording all the audiobooks, which as painful as writing a book is, recording an audiobook might be more painful. It is really hard to stay excited and keep your energy levels up and all these things while you’re reading 3 90,000 word books, which is really stupid now that I look at it that way. It’s funny, the guy who is doing the audio engineering stuff, he’s like, “Some people will read one audiobook in their lifetime, but nobody reads 3 in a week.” That’s where we are right now. And it’s funny, as we were driving here today, I was so tired and we’re talking about starving artists. And I’m like, “I’m not a starving artist. I’m just a tired artist.” So I think when you first get started you’re a starving artist trying to figure out how in the world to actually make money, and then eventually you figure that out. Then you’re just a tired artist because you can’t keep up with all the stuff that’s happening and all of the opportunities and the things as you start creating and figuring out your voice. Anyway, as I was going today through, I’m about halfway through, I’m actually on page 214 in the Dotcom Secrets book. I started reading Traffic Secrets first because that one is the next book we’re selling. And then I’m going back and have read the new Dotcom Secrets, and I’m about halfway through that now. So that’s where I am in the process, halfway through all three books. And I was reading them, it was kind of fun because you forget about these lessons that, you know, I wrote the Dotcom Secrets book 6 years ago, and I kind of forget about the lessons. And one of the ones that got me re-excited as I was reading it, I was like, “Oh my gosh.” I talked about this, I did it for a while, and I haven’t been consistent with it, was this concept of daily Seinfeld emails. And it’s interesting because I think so many times we sit here trying to figure out “What’s the email I’m going to send out? What am I going to say? What’s it going to look like?” and we freak out and get so caught up in the, trying to figure out the right message, that half the time we just don’t even publish anything. And it’s interesting, at Funnel Hacking Live behind the scenes I was sitting there, it was after Garrett White spoke onstage, me him and Todd were back stage talking about stuff. And we were talking about funnels and complexity. And it was funny because Garrett had temporarily moved his email stuff to some other provider, away from Actionetics over to Entreport I think. And we kind of asked him, “Why’d you do that?” and he said, “We did it because we wanted to add all these things that Actionetics didn’t do.” And he started talking about all the different features and the things he wanted to add a ton of complexity to his auto responder sequences. And we’re like, “When did you move it over?” and he’s like, “A year ago.” I’m like, “Well, how’s it going?” and he’s like, “well, nothing’s working, we haven’t even done it yet.” And Todd starts laughing, he’s like, ‘That’s the problem everyone has.’ They sit down and want to build these insanely complex funnels and follow up funnels and messaging and sequences, and they spend months mapping out these things where they never actually get anything done. Most of them never actually go live. They keep looking, they want the shiny whistle. They want the hack, the technique, the thing that, you know all the millions of different features. But the reality is the reason why people have been successful with Clickfunnels so far is because it’s simple. You can’t build a funnel with 8000 different variations. You build very linear 5 page funnels and 8 page funnels, and things that are very, very simple. We force people to have simplicity and because of that, those people have success, whereas other platforms give you unlimited complexity ability and you’re like, “Oh my gosh, this is amazing. I can do a billion things.” But then because you have so much complexity, you never do anything. We had the same thing, we were looking at all the different segments inside of Clickfunnels. There’s people who start a trial but they cancel, people who start a trial and they stick for a month and they leave. You have people who fill in step one of the order form and then they leave, people who have been on for a month, all these different segments of Clickfunnels users. So probably almost a year ago we sat down and said, “Okay, we want to write different messaging segments for each of these lists. So if somebody wants to pause the account, what’s the sequence we’re going to use to get them to re-upgrade their account?” So we sat there and mapped out, I think it was 9 or 10 different segments, and all these different email sequences. We’re like, ‘Okay, we’re going to go do that.” But because it was so big and so complex, we never did. And then fast forward 6 months later, we had our next funnel marketing retreat, we sat down and said, “Okay, how are those things going?” and we’re like, “We still haven’t done them.” And we’re like, “Why not?” “Well, it’s too complex.” So we said, “Okay, let’s do it again.” So we mapped it all out again, went back to the drawing board and the last 6 months we still haven’t done them. So then we went and hired this team to do them for us, because we’re like, ‘We can’t even get these out the door. Let’s hire someone else to do it for us.” So we hire them, and first thing they do is they map out the same thing we mapped out 200 times, and then they start saying, “Well, for each email we need to be able to split test different emails and different headlines, and Actionetics doesn’t do this yet.” So then they were trying to get us to recode Actionetics to add in split testing, and all these things and finally we’re 2 months in and Todd’s like, “We don’t even have an email yet, let alone an email to split test. Why don’t we just make this simple and put them in and just do it. Stop trying to make everything so complex. Let’s just use it the way it’s supposed to be built.” So we did. We had them write the emails and we plugged them in, and there’s no split tests or nothing, but guess what? The emails are going out. Oh my gosh, a year and 2 months later we finally have the thing out. And I think that so many times we get so complex with those things. I look at in the Dotcom Secrets book, 6 years ago is when I wrote this book initially, and the strategy was so simple. Somebody joins your list, take them on a soap opera sequence to build a relationship with you. When they finish that sequence they drop into a broadcast list, where we send out daily broadcast, telling stories about what’s happening in your current life right now, and you tie the stories somehow back into whatever it is you’re selling. And that’s it. It’s simple. You wake up every morning and that’s it. I was telling my team this last week, I said, If…I look at all the things I do in a day. I’m being the CEO, I’m writing books, I’m creating content, I’m tweeting and videoing, and instagraming and all the things. There’s a million things that I’m doing every single day. All these things that are critical. If you look at what’s the one thing that I could do every single day that actually makes the most amount of money for me in the company, it would be to send out a daily Seinfeld email. To email a million plus people a message that gets them re-reminded about why they should use Clickfunnels and build a relationship with me, there’s nothing more valuable than that, yet I haven’t done it consistently since we launched Clickfunnels. So it’s been 5 plus years since I’ve done the one thing that will probably be the most profitable thing I could possibly do. And the reason why is because we keep trying to build up all this complexity in our sequences. If someone buys this, then where in the value ladder they move? They go from here to here. All this stuff, and we’ve been talking about it for years, literally years. And none of the things are live yet. So this is my commitment to myself, to go back to simplicity. It’s a commitment that Garrett made to me at Funnel Hacking Live, after we talked about this he said, “I’m calling my guys up, all my guys who have been begging me for all these insane features, that we moved everything on our platform over to, and now nothing is happening. We’re going back to simplicity, we’re moving everything back, we’re going to focus on simplicity.” So Garrett made that commitment to me, I’m making the commitment to you and my team, and to everybody. We’re going to go back to simplicity. So my message for you guys today is that, stop focusing on the complexity. The complexity keeps you from actually finishing the project ever. And this is not just in business, it’s very true in business, but it’s also true in all aspects of life. In your relationships, in your family life, in your just all the things you’re doing. I think a lot of times we get into these super complex things. I think about spiritually too. I have, I know if I woke up every morning and I read the scriptures, and that was my number one thing, that’s the most important thing I could do, my life would be a lot better. But instead I have these complexities of all the things I gotta do to try and get closer to God and be more spiritual, whatever it is, they are so complex it keeps me from ever doing it. What’s the simple thing, what’s the very simple thing you could do that actually has the biggest impact in your life? Start thinking about that in all the different areas of your life, like in your personal life, your relationship, in your business, in your marketing, whatever the thing is, if you could water it all down and only get done one thing each day, what would be the most vital, most valuable, most important thing, and then just do that. And then maybe just take the rest of the day off. I don’t know. It depends on you. Or then do the second thing after that, then take the rest of the day off. Anyway, I hope that helps somebody out there. Again, complexity is the killer of us having success. So simplify things and I promise you things will be better for you. So hope that helps. Thanks you guys all for listening. If you got anything from this episode please take a screenshot of it, and post it on Instagram or Facebook or tweet it, or wherever else you put your stuff, and pleas tag me. Use #marketingsecrets and tag me, I’d love to see it and get your comments about what you thought was good about this episode, what you learned from it. Obviously, all these episodes we create for free, so how you pay back is by sharing these things and letting other people know about it. So thanks again you guys, appreciate you all, and we’ll talk to you again soon. Bye everybody.

god ceo simplicity seinfeld clickfunnels russell brunson marketing secrets expert secrets funnel hacking live dotcom secrets traffic secrets garrett white actionetics

Episode #31- Stop Going Through the Motions: Overdeliver Challenge!

Play Episode Listen Later Feb 4, 2020 18:28

This episode is a summary of my conference I attended this last week in Nashville. Great speakers including Tony Robbins and Garrett White. Russell Brunson the cofounder Of Click Funnels gave us a challenge to overdeliver in 2020. I am passing that challenge on to you!

nashville tony robbins motions russell brunson stop going overdeliver garrett white

“What you do today, fuels tomorrow” - Garrett White

Client Experience Architect

Play Episode Listen Later Dec 12, 2019 0:40

// Good Morning & Happy Thursday! // “What you do today, fuels tomorrow” - Garrett White Go out and #radiatepositivity and have an awesome day!

fuels garrett white

Extreme Ownership, Russell's Rant...

creator kitchen spread pe beta wordpress gareth sales funnels clickfunnels message part dake garrett white

Play Episode Listen Later Oct 30, 2019 31:03

Russell goes on a rant about “extreme ownership”, mastering webinars, and a whole bunch more. On this special podcast within a podcast Russell goes on a rant about taking responsibility for your own business because he is not your savior, he is a leader. Here are some of the awesome things to look for in this episode: Find out why Russell is going on a rant about taking ownership in making your business successful. See how you can model Russell’s 12 month plan for financial success. And find out how you can get access to every single product Russell has done to be a master of the webinar. So listen here to find out why Russell decided to rant about taking responsibility for your success instead of blaming others for your failures. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I’ve got a rant. Alright everybody, I hope you’re all doing amazing. As I said during the intro today, I’ve got a little bit of a rant. And this is a rant not out of being upset, more out of love for somebody who reached out to me on Instagram the other day, and said some things, and I wanted to grab the person and spot coach them on the spot and be like, “I see what’s wrong.” But instead I thought, there’s more than one person who’s got this exact same problem, so I wanted to do this as a podcast so that it will not only help her, but will help everybody. So I’m not going to tell you her name or situation or story or anything, but I’m going to kind of tell you a little bit of our conversation, I’m going to do a little bit of a rant, and hopefully it will help somebody else out there who is listening, as well as her, as well. So some of the really, really quick back story, this is somebody who has kind of popped in and out of our community a couple of times, I’ve seen her at a couple of events, she’s somebody who is definitely trying, putting forth the effort. So I am, that’s why I’m aware of her, and I’ll kind of leave it at that. She came to an event we did last year for our high end coaching clients, as a guest, I let her come and kind of attend, and I’ve seen her at Funnel Hacking Live, and a couple other spots. So I’m really excited, this looks like good things are happening, momentum is happening, so I was really excited. Then I didn’t hear anything from her for a while. And then a week or two I got a message on Instagram asking if I would help with this project she’s doing. And I didn’t, I get 8,000 messages a day on every platform, and I’m just not able to respond to everything. So unfortunately I don’t respond to most things, unless its something that really pops out. So I didn’t and then she messaged again, and she messaged again, and she was like, “What I’m selling is very similar to what Myron was talking about at this thing. Can you help me? Can you be an executive producer for this documentary I want to make?” So it kind of caught me off guard, and I responded back, in fact, let me see if I can pull up my response here, keep the recording going hopefully. So my response was, “Why don’t you just do a webinar and sell the training direct? There’s a proven model that works over and over again. It sounds like you’re trying to gamble on an unproven model, crowd funding for a TV show. Don’t try to reinvent the wheel, just follow the model that’s proven to work.” She was trying to say, “I’m doing this crowd funding thing for this TV show and I want you to be an executive producer, and it’s going to tell my story and from there we’re going to sell my course that teaches how to do this thing.” I’m just like, “Okay, you could do that, or you could do the model that’s been proven by thousands and thousands and thousands of people that we know works beyond a T, you should model the proven thing, as opposed to running down this rabbit hole on something that makes no logical sense and nobody’s ever done before, because you think it’ll be easier than doing what actually works.” So that’s what I said, and then she responded back, “My honest answer, I wrote a webinar,” Which is awesome, yeah, congratulations. “It sucked.” Yeah, it should suck, the first one you do is always going to suck. “I knew it did, so I never even launched it. Then I went to Funnel Hacking Live 2019, I joined 2 Comma Club X thinking I’d get the help I needed to write it, that didn’t happen.” So that was the thing. So I wrote back, I said, “Okay, I’m going to do a rant today inside the 2 Comma Club X group, I’m going to seem a little frustrated. It’s out of love. I won’t use your name…I’m sure other people need this. Hopefully it’s going to give you a clear road map.” And she wrote back, “I’m not in the 2 Comma Club X group anymore. They kicked me out when I put my account on pause. I have no more credit on my cards.” Okay, so I got a couple things I want to talk about tied to this. The first one is I want you to listen to how she phrased these things, because this is so, so, so essential to your success. The second you put your success on somebody else, you’ve automatically failed. If I could grab everyone of you guys and just yell this to you. Notice what she said, she said, “I joined 2 Comma Club X thinking that I’d get the help I needed to write it. That didn’t happen.” And then, “I’m not in the group, they kicked me out.” Notice in both those situations she put her success on somebody else. “I joined this so I’d get the help. That didn’t happen.” So she didn’t get the help, although the fact we’ve got 9 fulltime coaches, 4 coaches including Myron Golden, Stephen Larsen, Julie Stoian, all of which who are amazing at things. We do live calls weekly between all the coaches. The help was there, she didn’t get it. I don’t know if she thought someone was going to come to her house and write it, but she didn’t…..Its there, the people are there. You have to grab it and take it, be on every single call, go to every single event. Jump on the coaching calls, jump on the open office hours. The things are there, but she said, I didn’t get the help I needed. So I just wanted to put that out. And then, “They kicked me out.” So “I stopped paying and they kicked me out.” She’s putting her success on somebody else. The way that, if you’re taking, and I sent everyone in 2 Comma Club X Extreme Ownership, by the way, so hopefully everyone’s read that, but if you haven’t, that’s the big tweak first off. So I’d be like, my first feedback is you need to take 100% responsibility for yourself. If this was the answer, “My honest answer, I wrote a webinar, then I launched it, I tried it, it didn’t work, so I tried it again, I tried it again, tried it again, after ten times it didn’t work. Then I joined 2 Comma Club X, then I was on every single coaching call, I asked every single coach the question. I got feedback inside the groups, inside the things.” Those are the things that if she had taken personal responsibility for, those are the actions to help you have success with the webinar. It’s not a mystery. I wrote a book on it, we did the 10x Secrets training, which is inside the coaching program, we have all the coaches, all the staff, all the people, it’s a proven model. Half the people inside 2 Comma Club X are doing this thing, if you just jump in and do it, they’re there. Anyway, and then again, “They kicked me out of the account.” They didn’t kick you out of the account. You kicked yourself out of the account, you stopped paying. And I understand if you ran out of money, I totally respect that and understand that, but they did not kick you out, you kicked yourself out by not continuing to pay. It’s just like this little phrase that seems inconsequential, but it’s so freaking important. Don’t put your success on somebody else’s. Garrett White spoke at Funnel Hacking Live 3 years ago and did this whole rant about, for each of us individually he says, and one of the pieces was, “You’re a leader, not a savior.” Our job is not to save you, our job is to lead you, we are leading. How many webinars have I done? How many…inside the member’s area there’s like 15 different webinars that I’ve done that we successful that you can watch, and can watch over and over and over again. All my staff, all my coaches, all my people, everyone knows how to do webinars, the access is there. But the problem is that you wrote one, and then you thought it sucked so you never did it. Alright so, there’s the first part of the rant, it was just personal responsibility. It seems so little, but it is everything. Shifting that from, “They kicked me out. I didn’t get the help I was expecting. I didn’t…” No, no, no you have to shift that, because until you do, you will always be a victim in this situation. That’s the first piece of advice that I wanted to put out there. Now I want you to listen to the second piece of advice. And it’s funny, as I was thinking about this, this morning, it’s funny, for those of you guys that go to church, and I’m assuming it’s true in any church, but we go to church and they’re always like, “You need to pray. You need to repent. You need to do what’s right.” And you’re like, “This is the same message you keep telling me every single time.” And it’s like, it’s the same message that everyone still needs, that’s why we keep saying it. And I feel like it’s almost the same thing. Two years ago I did a podcast called, this is your business plan or business model for the next 12 months. And in there it said basically you need to do a webinar a week live, every single week, until you’re a millionaire, and if you do that every single week for a year, you’ll be successful. And that’s the next piece of advice here. Is that you said, “I wrote a webinar, it sucked. The market didn’t tell me that, I just assumed it sucked, so I stopped trying.” No, that is how you don’t have success. The way you have success is you write a sucky webinar, then you get people on the sucky webinar, you do it, and you suck. Then you look at the feedback from that sucky webinar, you make the tweaks, make it a little bit better, then you do it again, and the next time you suck a little bit less. And you keep doing that every single week for an entire year until you’re a millionaire. That’s it. It’s not that hard. That’s the model, it’s the thing that we’ve….you just…that’s…I don’t even know what to say. So I’m thinking because I did that podcast 2 1/2 – 3 years ago. The time I did it was, it’s funny because Brandon and Kaelin were launching LadyBoss at the time, and they heard that, and then they did a webinar every single week, and boom, now they’re doing like 40 or 50 million bucks this year. And I can tell you a handful of inner circle members who listened to that podcast and guess what they did? They went and boom, did these huge, built huge companies off of it. So just like if I was at church and say, “You need to pray, you need to repent, you need to do what’s right.” I’m going to do the same thing right now and I’m going to actually insert that podcast episode right here, that way you guys can go and listen to it again and realize that this is still the same message. It has not changed. My advice for the next 12 months is the same advice as it was back then for the next 12 months. You need to be doing this over and over and over and over again. So person who this podcast is specifically for, take the crappy webinar that you wrote and then do it, live. Don’t retweak it or change it or hope that somebody else is going to take your responsibility and rewrite it for you. This is your business and you’re the only one that cares about it. Therefore you’re the one that has to do the work, and you’ve got to do it. And then I would go and plug into every single group and go find people and say, “Can you listen to my webinar?” And ask people questions, and then after you do, go watch my webinar, and then watch 5 other peoples. Find Liz Benney’s webinar, or find Annie Grace’s webinar, or find Kaelin Poulin’s webinar, watch all the webinars, watch mine again. Some of the people that have had the most success webinars, told me, “Russell I’ve watched your webinar over 50 times.” 50 times! How many times have you watched my webinar? Have you dissected it? Have you written it out? Have you figured out how you would change this for your market? If not, you’re not trying hard enough, you’re putting the blame on someone else. This is your responsibility to do the hard work. It’s not my role, it’s not my team’s role, it’s not anybody else’s role except for yours. We are not your savior, we are a leader. We are leading, we are going and trailblazing and leading back everything we’re finding. Here’s all this stuff, take it. But you’ve got to be responsible for it, not me, because I don’t care about your business as much as you do. Just like nobody cared about my business when I was getting started. I can’t tell you how many times I failed over and over and over again. It wasn’t on a webinar where nobody was there. It was me failing on a stage in front of people. That is embarrassing, super embarrassing. My wife and I are broke and I’m flying across the country leaving my life with our brand new twins for three or four days, paying my own way to get there, paying for my hotel, and 4 or 5 grand in the hole, step out on stage and speak, and nobody buys. I had to call my wife that night and be like, “Hey hun, guess what?” She’s like, “How’d you do?” I’m like, “I did alright.” She’s like, “How many people bought?” I’m like, “None.” She’s like, “None?” “Yeah.” She’s like, “But how much did it cost you to get out there?” “Uh, about 3 or 4 grand in.” She’s like, “Well, why did you do that.” Because I have to learn the skill. It’s hard, it’s embarrassing, it’s frustrating. Leaving my wife and our kids and not having the money, not making a penny from the trip, losing 5 grand to go and practice onstage, standing in front of a group of 100 people, 200 people and embarrassing yourself, not having a single person move when you walk to the back of the stage, that sucks. But guess what, I did it week in and week out, week in and week out, and I would go and sit through the event for three days and watch every other presenter present, and I would take notes. What did they do? Why’d they do that? How’d they do that? How did they get people to walk to the back of the room? How’d they structure their presentation? What worked, what didn’t work? Over and over and over and over again. And now 15 years later it’s easy. But you gotta put in the work first, you gotta put in the time first. And this isn’t, and I wish I could have somebody just do my whole webinar for me, but guess what, nobody cared about it like I did. Nobody cared about my little ideas except for me. I knew they were big, I knew they were going to change the world, but I had to go out there and learn the skill. So for you, and again, this is for that one person, but this is for everybody who is listening. You need to take this personal responsibility on yourself. This is your product, this is your service, this is your business, nobody else cares about it except for you. Therefore you’re the one that needs to make it successful. Therefore if you write a crappy webinar, you don’t just stop. That’s the beginning point, we all write a crappy webinar to start. Then you go and you do it, and then you do it again, and you do it again. And it’s going to suck at first, because at first you’re going to make zero dollars. You’re probably going to spend money to get ads to show up. You’re going to be bribing people, you’re going to be spending 40 hours on Facebook in every group related to you, trying to recruit people to come to your webinar. And you’re going to get 100 people to sign up and one of them will show up and it’s going to suck, and it’s going to be embarrassing, you’re going to cry your eyes out, but that’s the path. If it was super easy guess what, everyone here would be doing a webinar every single time. It’s not so you gotta care more. And you can’t expect anyone else to care. You can’t put the blame on anyone else. Extreme ownership, it’s you. You are the only person, youl’re the one who’s stepping out into the arena and you’ve got to figure this thing out. So that’s the goal. And if you’re too shy, or you’re introverted, I get it. So am I. I hate talking to people. But if you really care about this business and your mission and stuff, then you’ve got to go out of your way to go out there and ask the questions, jump on the coaching calls, go into the facebook groups, talk to people, trade them. Say, “I’ll work for free for you if you review my webinar.” “I’ll do this for you.” Whatever it takes. It’s going to be uncomfortable and it’s going to be painful, and it’s going to suck at first, I get it. But if you really want this thing to happen, that’s the path. And if you don’t, that’s cool. Go back and do whatever you did before, I don’t care. But if this is the path, I just want to paint a really clear picture, this is not all sunshine and roses. It’s hard, it’s hard work. But nobody ever said changing the world is going to be easy. So if you really do believe in your product or your service, and you really do want to change the world for the people you’ve been called to serve, then this is the path, and you’ve got to do it over and over and over again. Alright with that said, I’m going to stop talking here for a second and have my brother go and find the podcast episode that I did, it might have been 3 or 4 years ago now, but basically it was like, if I remember right, it was December or the beginning of the year, I was coming home and I mapped it out. I said, this is the business model for the next 12 months. If you do this for the next 12 months you will be financially independent. And that, that calling, that statement, that phrase is still true today. So I’m going to post it here, the same thing I talked about in the Expert Secrets book, just because I haven’t been ringing that bell as much, doesn’t mean it’s not true. It’s still the path, still the process, still exactly what I would do if I was starting over again today, live. So I’m going to have him insert that right now and then I’ll be back here in a few seconds. Hey everyone, I hope things are going amazing for you. Heading home from the office today, and just keep getting more and more excited about how simple and stupid my plan is for next year. The angle's always world domination, and the strategy's changed so many times, but look at the people in our coaching group that have made the most amount of money, the things that have made me the most amount of money. It's all had to do with one core focus. It comes down to this. If you’re taking notes, write it down right now. If you're in a car, pull over so you can focus a 100% because this is the key. Okay, and I talked about his on my periscope, the one that I told you guys about yesterday that we did 150k sales on it. The key is having a live event every Thursday, and the one singular goal of your entire company is to get at least a thousand people a week onto that webinar. That's it. It's kind of like the whole 'apple a day keeps the doctor away'. A thousands registrants a week for your webinar keeps money flowing. We were doing the math on that. Let's just say, and I don’t have the numbers in front of me cause I'm driving, as you guys know, but say you have a thousand people a week to register. This is all sources, so Facebook, solo ads, email ads, Twitter, social media. Everything you're doing is all pushing towards this one event that's happening ever single week. You're just focusing on that. Okay, and so you're doing that. You have a thousand people to register. From that, you get thirty percent show up rate, right? That drops to three hundred who show up, and then your call to action ... Let's say you follow the perfect webinar script, if you don't follow it, you get like 1% closure. You follow the perfect webinar script, you're at 10% close rate. That means of the 330 people give you a thousand dollars from that webinar, so you just made 30,000 dollars. The math on that, let's say you should be averaging between 3 and 5 dollars per webinar registrant. Let's just say we spent 5 dollars per registrant, and we've got thousands. You pay 5 grand, and you make 30, okay. Now, what is that? If I was talking to my kids right now I'd say, "Son, you call that arbitrage, okay." I put in 5,000 dollars on Monday through Thursday. Thursday night, I get 30,000 dollars back, boom. I didn't just get that because a couple other things are going to happen. Second off, from Thursday night to Friday, Saturday, Sunday, we're going to be focusing on our replay sequence, okay. Now, there are a lot of different things you can do in a replay sequence. You can just send out the replay. You can send out urgency and scarcity we talked about a couple days ago. You can do a whole bunch of cool things, but if you do it right, you should be able to double your sales from the replay sequence, okay. Because think about it, you had 1,000 register, only 300 showed up. Only 10 percent of those people bought. You only had thirty people out of a thousand. That means you have a whole crap ton of other people haven't bought yet, and so you're job is to follow up with those people and get them to buy. Give them some urgency, some scarcity, do some cool things, maybe do a periscope, rant close Saturday night trying to get them to buy, whatever it is. You're pushing these people to take action and to give you money and to close. If you do it right, you should double your sales. That means that 30,000 now turned into 60,000. You have 5,000 dollars in, 60,000 dollars back out. You have more than 10X your money that week, which is pretty good, right? You're like sweet this is a good business. I put 5 grand in on Monday, I get 60,000 back out by Sunday at midnight. You do that every single week. Let's say that was all you did. I don't have a calculator here, and I'm not smart enough to do the math while I'm driving, but if you do that, 60 grand times 52 weeks, what's that end up being? Whatever, 3 million bucks or something, right? Your cost, 5 grand times 52 weeks, you're at 250 grand. You put in a quarter of a million bucks, you made 3 million, or whatever that is. That's a great business. That's more than most people will do ever. That's really, really exciting right there. That's the first step in this. The second thing to think about is every single week, you're adding a thousand people to your list. Okay, so by the end of the year, you have 52,000 people on your email list. These aren't normal people. People who have gone through your webinar registration funnel, seen your indoctrination series, they've been on your webinar, they've been indoctrinated, they've learned from you, they've seen you pitch. Those people will love and respect you a lot more because of that process that you went through with them. Now you've got a better quality person. If you screw this up, if you don't treat your list very well, you should be averaging at least a dollar per name, per month on your email list which means by the end of a year, you should be averaging an additional 52,000 in sales just from other exterior, I know there's a different word for that, but other things you sell that list. If you do it correctly, and you follow the whole DotComSecrets modeling, you do a value ladder, and you have upsales, and you have high ticket things, and you have other webinars and things like that, you should make a lot more than that. You should make five, or six million bucks off of that list to be a hundred percent honest. All that came from one solitary focus. One thing, the apple a day, it came from every Thursday we do a webinar, Monday through Thursday we fill that webinar, Friday through Sunday we close deals. And that is the fuel. That's the business. I just today, right before I left the office, I went on Thursdays, for me I do mine at noon, from noon until 2 o'clock, I put on recurring, and said every Thursday from now until the end of time I'm doing a webinar. Some people say, "Well do I do a new webinar every single week?" No, it's the exact same webinar. “Well Russell, shouldn't I do it automated?” No, you shouldn't, maybe someday, but right now you're going to do it live. I've done my Funnel Hacks webinar at least thirty, maybe forty times live, and I'm going to do it live every Thursday next year that I am in the office. I will automate it the days I'm not there, but I'm going to do it live. A couple reasons why. Why would you do it live? It's the same pitch Russell, it's probably word for word, and it is at this point. This is the reason why: On Thursdays when I’m doing a live webinar, guess what happens? Everyone is focused on this live webinar. Support staff’s ready, we've got people answering chat, tech guys are watching everything making sure that everything's working. We've got everyone’s focus and attention on this one event that's happening. Guess what happens when you focus on something? It's really weird. Whatever you focus on will grow. If you focus on how many leads a day you get, that will grow. If you focus how many webinar registrations you get each week, that'll grow. If you focus how much money you want, it'll grow. If you focus how much weight you want to lose, it'll grow, or you'll lose. Whatever it is on that side. There's this weird thing that whatever we focus on grows, so hey, let's focus on that, and it'll grow, and get better. We focus, everyone focuses. Thursday, this is sales day. This is the day we all focus on selling, okay. Monday through Thursday is marketing, Thursday is sales, and the rest of it is follow up. If you do that, you guys, that's the prescription for an amazing business next year. I was talking to Liz Benny, and I told her, I said, “Liz, I've seen you when you were running the webinar model consistently, you have the right numbers. Everything was working”. I told her, I was like, “I think that you can do 5 or 6 or 7 million dollars”, I have a hundred percent faith she can do it. I know she can, and she knows she can, and she's going to. Guess what she's doing? She's coming back to the same model, going back to basics, all of us. I'm doing it, my entire Inner Circle's doing it, I'm going to be sending this podcast to everyone and forcing them to listen to it because this is the basics. Again, if my son was trying it, I'd say “Son, that is the basics”. That's what we're focusing on, and if we all do that collectively, we'll change the world in our own little ways. That's what I'm doing, I hope you guys follow suit. I'm excited, and I hope you're excited, and it's going to be a lot of fun. I want to warn you, there's going to be some ups and downs. Sometimes Facebook's going to kick you off. Sometimes other ad networks won't work anymore. Sometimes you get crap leads. Sometimes your JV partners will screw you over. Sometimes no one will show up to your webinar. Sometimes the close rate won't work. Sometimes GoToWebinar will drop you, or webinar jam, or things are going to happen, and it's going to be frustrating and annoying and lame and hard, and you're going to be discouraged. Every time you get discouraged, I want you to think about the apple a day, and think about, I've got to come back. This is the focus, and every single week I'm going to get better, I'm going to get better, I'm going to get better. Maybe the first week I'm going to get ten people to register. Next week I get thirty. Next week I get fifty, and if I make that my focus, whatever we focus on, what happens? It grows. We're going to start focusing on that, and what's going to happen in the next 12 months is your business and your life will be transformed. It can't not be, and the lives of the people you're serving will be transformed. You say, Russell, this is cool, but I can't afford to buy Facebook ads right now. I don't care if you can't buy Facebook ads, go spam Facebook, okay. There's a lot of ways to get traffic for free. Go out there and do it. Write blog posts, promote them, go talk to people, do joint ventures. There's other ways to do it, and if your excuse is that I can't do it because my Facebook account got shut down. I can't do it because I don't know any JV partners. I can't do it because, fill in whatever excuse you want, that's all those things are excuses. There's a lot of people with a lot of good excuses out there, but the ones who don't have excuses, and just think, how can I figure this out? They focus on it. It's weird. What happens when you focus again? You get things done. It starts to grow. Start focusing on, what else can I do? I'm broke, I can't buy Facebook ads, what else can I do? I just saw my man Ryan from Hardcore Closer just been watching. He joined Inner Circle a while ago. I've been watching him. Just been crazy impressed with him, all the stuff he's doing, and just grateful he joined because I have a chance to see this glimpse of what he's doing and it's just been amazing. I'm watching him do these blog posts, and he's getting hundreds of thousands of millions people reading these blog posts, and it's just ... He focuses on that and it grows. I saw him post the other day how his goal of the first of the year is to get 100 thousand visitors a month, and I think now he's getting 100 thousand visitors a week, or something crazy like that. It's what you focus on grows, and he's doing that through free traffic, and he started making money, and then he started spending his money on Facebook to boost those posts, and that's the model. That's how it all works. Anyway, I hope that all makes perfect sense to you. I hope that gets you excited. I hope that it inspires you because that's the model, my friends. That's what we're focusing on here. That's how we're going to take our company from 8 figures to 9 figures and beyond. That's how you should be taking it from 6 to 7, from 7 to 8, from 5 to 6, from 0 to 5. It's the model. It's what works. It's what's working today, and there's nothing else you should be focusing on, I don't think. There you go. You've got it on a silver platter now, on a napkin, you have it in front of you. You just gotta pick it up and run with it, and if you do then I only want you to send me 10 percent of what you make. I'm just joking. All I want you to do is serve other people. Help other people, get your message out there, and hopefully you'll tell people about Click Funnels along the way because we love it, and it keeps getting better every single day. Thanks everybody. Okay everybody, so there you go. There’s the path, now you know. No more excuses. Once again, extreme ownership, this is all on you. This is all on your shoulders. Its not me, it’s not your spouse, it’s not your family, not your kids, not the market, it’s all on you. And as soon as you take personal responsibility, 100% personal responsibility, and you really buy into your own mission enough that you’re willing to do the uncomfortable things, you’re willing to lose money, you’re willing to go through the pain of jumping on the calls and talking to people and being outside your introverted self. As soon as you’re willing to do that enough, that’s when you’ll start having success. So on the softer side of the rant, I just want to say that first off, I believe in your guys. I wouldn’t keep doing this if I didn’t believe in you. I know it’s possible, I’ve seen it happen for me and for my family and for the business because I was willing to go through those painful things. So I believe in you. I know you can do it. Number two, if you’re in this, if you’re listening to me and you’re obsessed with this stuff, and you’re trying to figure it out, I believe that’s not just because of randomness. I believe that you’ve been called, and there’s people that you’ve been called to serve and it’s important. And that’s why you have this thing that keeps drawing you back, keeps pulling you back. So listen to that, that should be a guiding light that pushes you as you’re going through these growing pains. The pain of the struggle, the pain of growth because it does matter. It’s not just you you’re doing this for. I know we’re in business to make money for ourselves but that’s not why you do it. You do it because there’s people out there you’ve been called to serve, and you’ve been called to change their life. So I honor you for that. If there wasn’t you wouldn’t be listening to this, you would be paying any attention to it. So it’s worth it to learn the skill sets and to do the things you need to do to be successful. So anyway, the other resources you need, if you need more help, number one, read Extreme Ownership, I think that will help you a ton, for everybody. Number two, if you want to do webinars and really master it, if you go to FunnelFlix.com, the course is free inside of FunnelFlix, it’s my 10x Secrets course. Inside there I go and breakdown slide by slide by slide, and give you my slide. And I have like 15 webinars that I’ve done. So for all sorts of different products, you can go and watch and see me do the pitch over and over and over and over again. Stephen Larsen told me when he first tried to do his first webinar, he went and took every webinar of mine he could find, he ripped the audio, put them on an audio track and just listened to them over and over and over again, just to understand what I said, how I said it, why I said it, my language patterns and my tonality and all those things. He started modeling it, and modeling it, and modeling it, and Stephen had his first million dollar day like 2 months ago, a month and a half ago, from selling onstage and following the process. So it’s there. In fact, I even ripped the audios and put them in audiobook format for you, so you can listen to it in your car. But all that stuff is there, it’s free inside of FunnelFlix. As long as you’re, if you go to funnelflix.com and you upgrade to the platinum level of Clickfunnels you get FunnelFlix for free. And then go into the 10x secrets training course. It’s all there. Everything I’ve got, all my best trainings, all there for free for you, if go to master of webinar. I’ve tried to give you guys every tool, everything you need because again, I can’t do your business for you. I’m not a savior, I’m a leader and I’m trying to lead you. But the only thing I can do by leading is giving you, because I’m trailblazing and figuring crap out, is to turn around and give it to you as fast as I get it. So if you want to master webinars, that’s everything I got. That’s 15 years of me trailblazing for you and giving you like, here’s the script, here’s literally the powerpoints or the keynote’s slides, whatever one you want to use. Here’s 15 different times of me doing it, selling all sorts of different products and services. Here’s me, I show videos there of me doing it, I think I have 4 or 5 different people at one of our FHAT events come onstage and I would (FHAT stands for Funnel Hackathon), but people would come onstage and I would with zero notice be like, “What’s your product, what’s your service?” I’d ask them a couple of questions, I’d fill out the pitch and then I’d stand onstage and do the webinar live for them. All that stuff’s in there, it’s all there, just go to FunnelFlix.com and login, go to the 10x Secrets training course and everything’s there, there’s nothing that I hid back, it’s all in there for you. So if you want to master webinars, go and master webinars. You gotta do it over and over and over and over again. So that’s all I got you guys, it’s been a long one. I appreciate you all, thanks for listening. I believe in you, I believe in your dreams, I believe in the people that you are supposed to change. I believe that their lives are waiting for you to become who you need to become to be able to change their lives. So this is the calling for you, take personal responsibility, step up, become who you need to be to change their lives, and as you do that, everything else will take care of itself. You’ll make enough money, all these other things will fall into line, as long as you shift the focus from you to them. But it’s all on you, personal responsibility. Alright with that said, appreciate you all, thanks for everything and we’ll talk to you guys all again soon, bye everybody.

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HTFR 18: Amanda Dake - Creator of the Funnel Kitchen - How To Use Sales Funnels To Spread Your Message - Part 1/2

Hack That Funnel Podcast

Play Episode Listen Later Sep 9, 2019 30:20

Ben: Hey there, everybody! Today we have something very, very special. We have a special interview with Amanda Dake who is not only a hockey mom, she is also a speaker, author and creator of the funnel attrition. So Amanda, thank you for coming on the podcast and really appreciate it. I love being able to talk with you. Amanda: Thanks Ben. I’m super excited to be here with you today. Ben: So really quick, everybody gets into this funnel game a little bit different. I know I came in back in, I came in officially in 2013 when Click Funnels started in 2014 this is when I came in. What was your story like? How did you get involved? Were you involved in this space before click funnels existed? What’s your story about why you came into this, this world? Amanda: Well, something that a lot of people may not know about me was I was a high school science teacher for 12 years before I started this official entrepreneur journey. And after 12 years of that you know, I realized my purpose here is to have as much impact on as many people as possible. And while I was impacting, you know, people while I was teaching, it just wasn’t big enough for me. Right. I was only able to reach about 120, 150 kids a year. I knew that I just needed more. And not only that, you know, teachers just don’t make a lot of money and it takes a lot of time. And so there are a lot of other factors that came into my decision to just leave that career and start something on my own. In 2011, I started my own business and I was basically just helping different businesses with their social media. Facebook was relatively new at that time. Twitter was brand new at that time. And WordPress was king really, uh, for website. Every, every website, every business had some type of WordPress something. So really I was self taught to master all of these systems and I started helping local restaurants and businesses like a fitness studio and other things with their social media management running very basic ads cause that’s really the only kind of ads you could run back then. Primarily for lead generation to make sales or anything online. And then updating their current websites, not building new ones. But I realized to these small businesses, we’re spending thousands of dollars for these web developers to be on retainer to go in and update, save their hours of operation or add a new photo or something like that. So my goal for these businesses was to help them save time and save money and maximize what it is that they’re trying to do in the community. That worked out really, really well. And I just like with funnels, I was able to go out, like I set my intention, I went out and I got, you know, four or five clients and that replaced my income as a teacher and allowed me to have the freedom and flexibility that I wanted to have in my life. So one of my clients, his name is Seth Humphrey, he’s actually been my performance coach, uh, for the last four years. And um, but he is the fitness owner that I was helping with his social media and his lead Gen and everything like that. Well, Seth went through a program, much like Garrett White’s warrior training. In fact, his coaches were graduates of that training. So it was kind of like a level down from Gareth’s program. Well, Garrett white is a huge proponent of click funnels, right? And he’s been in since the beginning. And in Gareth’s program, the only this he focused on, you know, your fitness and your family and everything else like that. He also focuses on helping you increase your business. And naturally he was telling all of the people in his program to use click funnels. So Seth said, hey, we’re getting ready to use click funnels. You need to figure out what that is cause we’re going to start doing it. And I was like, okay, this was back in 2014 when basically click funnels was just born, like very much Beta and maybe even just right out of Beta. So I was like, alright, let’s go. And so I taught myself the platform, relatively simple to use. Uh, it was the first version of it, which I think is called the classic editor. Now if you go in, you can see what it kind of looked like. It’s, it’s just, it’s really spectacular how things just kind of have fallen into place. Um, I remember at that first funnel hacking live and all the other sense, but Garrett White was a speaker and really if we boiled it down and took out all the layers, Garrett is why I was doing what I was doing because he was coaching my guy on what to use. And so I remember I met him at in person at that event and I cried literally because it was like one of those full circle moments like, oh my gosh, you’re the reason that I’m here and now I’m here talking with you. I’m getting my picture with you. And it was a, it was a very powerful emotional moment, but it just made me realize how sure my path was. Like it was, it was really awesome. Ben: Garrett commands this presence and I love watching him speak every single time because it doesn’t matter if he’s on stage or you’re watching a video, the minute he gets on, he demands your attention and you listen because I don’t think anybody knew this. He was a PE teacher too. Yeah, he was a PE teacher. So when you hear him yelling and staring it up, I imagine myself as 11 year olds going on. So that’s really cool that everyone’s coming from an education background. I think it’s interesting too, the, everyone’s coming from the education background is trying to create a bigger education, a bigger movement, and a bigger change. You’re making, you’re doing the exact same thing, but you’re playing in the funnel space and helping people understand how to build funnels that will change lives. Right? Amanda: And that’s the Funnel Kitchen! Yeah, I do, I help a lot of different types of businesses and people, but I love working with coaches and consultants and others that want to have like more massive impact on the people they’re trying to help. And, uh, what I’m able to do is really help them create more leverage in their business, uh, with online courses. And you know, I have a master’s degree in education and, uh, I actually started working on my phd, for awhile. And so my experience and education, uh, paired with their level of genius and their goals, it really helps solidify their product or offering that they can reach more people. So a lot of the people that I work with, they, and most of us had started out working one on one with clients, right? And there’s only so much of us to go around and one on one while it’s really important to have those types of clients, I think don’t, I don’t ever want to get rid of that part, but it’s really hard when you’re starting out to command the type of prices to make it worth it.

S1:E6 | Master Your Marketing with Wake Up Warrior Garrett White

master marketing wake up warrior garrett white

Play Episode Listen Later Sep 8, 2019 13:21

My First New Build House In Partnership With Garrett White | Ep. #17 - Interview

... and Landlord! Rental Real Estate Investing Podcast

Play Episode Listen Later Jul 16, 2019 22:06

My first guest! In this 17th Episode of the [... and Landlord!] Rental Real Estate Investing Podcast, I welcome my first guest to the show - Garrett White. And we talk about our first ground up construction / new build house and our partnership, along with some challenges we encountered along the way. Garrett is someone I first met a few years back when he reached out to me on BiggerPockets.com. We met shortly thereafter for coffee and found that we had a lot in common. Garrett was a relatively newly wed, and was about the same age I was when I got married. I admired that he was into Real Estate at such a young age, as although I was an Entrepreneur at that age - I did not get into Real Estate Investing until I was 15 years into my marriage. As we got to know each other better through subsequent meetings and Garrett volunteering to help me at some of my BRRRR projects when I was still in my DIY Landlord phase - it became clear that we worked pretty well together. We quickly became friends with our similar sarcastic / witty sense of humor. Trash talk got added in when we started playing racquetball on Monday's for exercise - talking Real Estate in between sets. We then began travelling together to some Real Estate educational training events and seminars, as far away as Vegas. These all allowed us to refine what we were doing, but as touched on in this Podcast episode, things just did not pan out until recently with the new build that we are now working on. Prior projects just went wrong for one reason or another, but not in ways that caused us to doubt our effort to work together. But we learned from each action (even failures) and applied the newly gained knowledge to the next attempt. Our determination to work together on a successful project left no other option but to succeed at some point. Now we have a new build underway on Carver Street in Durham - with a very nice profit potential, that we'll split between us, with some held in reserve to apply towards the next project, as we seek to keep this going.

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Master Your Marketing with Wake Up Warrior Garrett White

master marketing melinda emerson wake up warrior garrett white

Play Episode Listen Later Jul 5, 2019 13:21

In this episode, Melinda Emerson chats with Garrett White about his entrepreneurial journey and struggles. They delve into the connection between happiness, wealth, and entrepreneurship, and discuss strategies for overcoming setbacks. The conversation also focuses on the operational side of Garrett's business, Wake Up Warrior, and the role of marketing and advertising. The episode concludes with Garrett's best advice for business owners, book giveaways, and final thoughts from Melinda.

FORGED IN FIRE | Warrior Week: Parables From the Pit | EP 069

Play Episode Listen Later Jul 1, 2019 53:03

In This Week’s Episode… Dan Nagy, Warrior Week #49 graduate, is Coach Sam Falsafi's guest in this special episode of Warrior Week: Parables From the Pit. We learn about Dan's first miraculous encounter with the message of Warrior, how he was truly forged in fire, and his unexpected & beautiful "gift from the sky" that came into his life once he completely loved himself. *Coming Soon: Be the Man Challenge, an adventure that will take you through six weeks of self-discovery and introduce you to some of the conversations and belief systems inside of the Warrior’s Way. betheman.com Parable #1: Act of God Dan describes his introduction to Warrior as a “total act of God.” At the close of a conference he was attending in Toronto, Canada, everyone had cleared out of the building with the exception of “one dude who was sitting at his computer. I have no idea why, but I sat down next to him and said, “Hey man, what’s up?” A conversation ensued which led to grabbing supper together. It was during their meal that Tony Leblanc introduced Dan to “a psychopath named Garrett White” and Warrior. Dan went home and immediately listened to the Warrior On Fire podcast and describes it as if “Garrett had reached in the back of my head, took every single one of my thoughts out, and was displaying them to the world.” QUESTION How were you introduced to the message of Warrior? Parable #2: WarriorX At this point in time, there was pressure and angst building inside of Dan to do something crazy and really big with his life. His seven-year marriage was coming to an end, which fucked him up and crushed his power. Enter WarriorX which was calling to him, and which seemed to fit the bill for what he was seeking at the time. After WarriorX, Dan found himself in the best place he had been in over fifteen years. “To come in and get slapped in the face physically, emotionally and spiritually… I was in a place where I was finally able to look at myself for the first time with clear lenses. I could see where I had dug a deep hole for myself, seemingly with no way out of it…except for telling the truth.” QUESTION What path did you take when you felt called to do something big with your life? How did your life shift? Parable #3: Warrior Week 49 “WarriorX was a patching up of the hemorrhaging and making sure I didn’t die. It took about a year, but I was put back together and could see me for the first time – where I wanted to go and who I wanted to be.” It was Warrior Week where I was ready to have the jet fuel poured on; where I could really get to the root of all this shit. It let me truly find God again, and let me truly connect to something bigger than myself.” QUESTION What was one of the gifts you received from Warrior Week? Parable #4: Blessing From the Sky Dan became clear about he truly wanted. He had arrived at a place of loving himself completely and was truly happy spending time alone and with his son. It was at this point in time that a woman walked into his life who was everything he had ever wanted. “I wasn’t looking for it; I was looking to heal myself and become a better man.” Coach Sam: It’s amazing how God creates these miracles once the way is clear and the fog has been removed. It’s a blessing from the sky; it’s truly the power of the miracle. QUESTION Has something like this happened in your world? What was it? Parable #5: Copy/Paste World Coach Sam: It seems like nobody’s asking the important questions but are instead doing the shit that they’ve always done. We have become slaves to the old procedures and the old processes. As men, we have given too much fucking power to “time” and “supposed to’s.” Most men are living in a copy/paste world rather than an innovative and customized world. Nobody deals with the re-work. No one wants to innovate, and no one wants to re-do the work that serves the timeline of now . QUESTION How does it feel to do what you’re “supposed to do” vs what you truly feel called to do? *Coming soon: Be the Man Challenge, an adventure that will take you through six weeks of self-discovery and introduce you to some of the conversations and belief systems inside of the Warrior’s Way. betheman.com Parables from the Pit:“ “Clarity truly collapses time. When we’re unclear, we fuck around and time owns us. When we’re clear, there’s no fucking doubt.” —Sam Falsafi “There’s more than fire fighting, there’s more than a shitty marriage, there’s more than buying an RV and going camping every weekend and drinking with your buddies. Believe the voice that’s telling you there’s more than your current situation.” –Dan Nagy

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The Primary Question That Fuels Your Value Ladder

Play Episode Listen Later Jun 17, 2019 17:27

How asking the correct primary question could lead to a two comma club funnel and a fully fleshed out value ladder! On this episode Russell talks about discovering a concept that could help create an entire multi-million dollar a year company. Here are some of the amazing things to listen for in this episode: Why basing your business on one primary question can help you with all the product creation. How this one question makes finding a hook and story easier. And hear examples of how you can use the primary question strategy with your own business. So listen here to find out how asking the right, really good question, could be the foundation to your entire business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I am so excited to have you guys here today. This episode is one that I think is going to change a lot of your guys’ lives. I’m going to show you how to change one really good question into a million dollar a year business. So I hope you’re ready, and let’s get started. Alright everybody, I’m at Lake Powell sitting here thinking about you all and what I can share to give you guys some ideas and insights and I was thinking about last week, I was actually recording a podcast for the Mastermind.com product, not a podcast, but a video training for the mastermind.com member’s area. And in that training I was talking about how, a lot of ways you can make money selling information products and one of them is you become a reporter. And as I was diagramming out this presentation, I was looking at, you know, who are famous reporters we know throughout time? There’s like Napoleon Hill who went out and interviewed over 500 people and then wrote Think and Grow Rich, which became an amazing book. And you look at nowadays, someone like Oprah Winfrey who interviewed hundreds of amazing people, so she built her brand. And then Larry King, and all these people who were reporters. Then I started thinking about my journey, because I didn’t always start as, “I’m Russell Brunson, the internet nerd expert guy.” Initially it wasn’t, I had no idea about internet stuff. In fact, when I was first getting started I remember the second course I created, the first course I created was on how to sell public domain products, and it was a course I did and I think it was like $250, or maybe $500, I sold access to the course for. It was a live training course and I think we ended up selling, I don’t know, $25,000 worth, which is really, really good for me. Then 4 or 5 months later I decided to do a new course, and I called it Affiliate Bootcamp, which is funny because we just launched affiliatebootcamp.com, which I’ll talk about here in a minute. But it was the original Affiliate Bootcamp, and I sold it for a thousand dollars. And I still remember, I launched it and I had no idea who was going to buy and how many people. And we ended up selling 79 people $1000 a piece, made 79 grand. This is me in college, and I’m flipping out. I’m like, “I cannot believe I just made $80,000. That’s more than any of my teacher’s made, and I made it by selling one course that I had not yet fulfilled on.” So we sold the course and I started fulfilling. So module number one I did and I started teaching my affiliate marketing stuff, and I was teaching what I was doing. And then I sent out a survey and said, “Okay, for the next modules, what are you interested in learning most about?” People started submitting in all these things and it was funny because one person, well not one, but a lot of people were like, “I want to learn PPC, I want to learn SEO, I want to learn….” All these things that I did not know how to do. I was like, “Oh crap, they’re all going to want their money back, and I’ve already spent it on dumb stuff.” Just kidding, kind of. Anyway, so I was like, “I gotta figure out how to do this.” So I taught the two or three modules I knew I was going to teach myself, then I was like, “I gotta figure out how to get the right people in here to teach these other modules, because I don’t know the answer to these questions.” So I remember looking out and I made a list of like 10 people who I looked up to, who were really good at doing pay per click search engine marketing, as an affiliate, and I messaged them all. I said, “Hey, I got this training program. I got 79 people that signed up and they want to know about PPC, can I have you come on and let me interview about how to do pay per click if you were an affiliate?” And from that I got someone who said yes. So I brought them on my training, I did a module, I interviewed them. And it was really cool because I had a chance to ask them all my own personal questions. I interviewed them and asked all these questions, and I learned from it, plus my members got to hear the module on that topic and it was awesome. The next week, the same thing, they wanted to learn about SEO, and I didn’t know about SEO, so I found the top SEO person, I messaged a couple of them and one of them said yes. I brought them on, they got to train and I asked them all my questions. And what was cool, during this process of me being the reporter, I started learning these things, and I would then go apply them and I became good at all these things. I became good at PPC, I became good at SEO, I became good at all these things, and that’s how I became the internet marketing nerd that I am today, by interviewing amazing people. So that was what I was sharing during this training, the Mastermind.com training series. About how I became the reporter and started selling courses just asking people questions. It was shown in Tony Robbins book, his Money: The Master of the Game, as well as Unbreakable. In both those books he took on the rule of reporter. He went and found amazing people, interviewed them and compiled them into a book and boom, made two New York Times bestselling books by being the reporter. So then I started thinking practical applications, nowadays how do I do this? Because I still do this, right. A lot of times we think we just become the reporter when we’re starting a business and trying to learn things, which is a great way to get started by the way, but I look at it now and now I want to keep growing Clickfunnels. I want to have more frontend offers, but I don’t have the ability to create all the content. So last year what we did is we sat down and created our very first summit funnel, and you guys have probably seen our summit funnels, the first one was at 30days.com and now there’s an evergreen version. If you go to 30days.com you can see this in action. But this whole funnel came about based on one question, one really, really good question. The question was this, and I’m probably going to mess it up a little bit because I don’t’ have it here in front of me at the beach, but the question was basically, “If you were to lose everything, your list, your JV partners, your products, your name, everything, and all you had left was your marketing knowhow and your Clickfunnels account, what would you do from day number one to day 30 to save yourself?” Boom, that was the question. And it was a really, really good question I think. So instead of me going and writing, creating a product and me teaching it, I went out there and asked a whole bunch of people, I got 30 people each to answer that question for me, and they answered it for a written chapter, which we compiled into a big book, we also had them, we interviewed them, that was the question and they answered it, and that became the summit and a bunch of other cool things. So you guys can get that, if you haven’t, I’m sure of you guys are like, ‘I want the answer to that question Russell.” If you do just go to 30days.com, you can go and opt in and you can hear everybody’s answers, how they answered that question. But that funnel became a Two Comma Club Funnel in like a week, week and a half, something like that. Made a million bucks really, really fast, all based on one super intriguing amazing question. Now fast forward a little while later, affiliate bootcamp, I had created affiliate bootcamp when Clickfunnels first launched and it was kind of out of date and everyone wanted a new one, and they’re like, ‘Russell, you’ve got to create content to do a new one.” I’m like, “I don’t have time. I’m literally trying to change the world. How am I supposed to sit down and make a course on affiliate bootcamp again, for like the 20th time?” So then all the sudden we thought, what if we do the same thing we did with 30days.com? And we ask our top affiliates that same question? So we said, “What’s the question we’re going to ask? It’s not the same question, but what’s an interesting question an affiliate would want to know?” and I said, “What if the question was, you know, right now you’re an affiliate and you’re making some good money, but you want to shift this part time hobby into a fulltime career. What would you do over the next 100 days to go fulltime?” again, I slaughtered the question. If you go to affiliatebootcamp.com you can read the headline on top of it. It says it correctly because it’s the headline, right. So go there, but basically, if you had to rely on your affiliate commissions to survive and you had 100 days to figure it out, what would you do if you wanted to change this hobby into a fulltime career? That was the question which drove the product, which drove everything else. And it was really, I think turned out, you know, affiliate bootcamp is doing killer right now. It’ll be a Two Comma Club funnel very, very soon as well. But it was all based on a really good question. Now for us, basically for each quarter we’re launching a new summit. I love this so much and it helps me to get into new markets. So our next one we’re doing is called brick and mortar funnels and it’s going to be going after using funnels for brick and mortars. So the question will be something like, “Hey if you’re a brick and mortar business owner and your yellow pages, tv, radio, flyers, google, SEO all disappeared and all you had left was a Clickfunnels account, what would you do to get a hundred new clients into your door in the next 100 days?” So it’s always something like that. Here’s a question, hypothetically speaking, if you lost everything what would you do? I’m watching Stephen Larsen right now putting on his very first summit, which is kind of cool and his question, I don’t want to ruin his question, but it’s like the opposite of mine. It wasn’t like, “What would you do if you had 30 days left?” His was like, “you’re about to die and you got one shot to make an offer, the offer of your lifetime, one that will be the thing you’re remembered for because you’re going to die, and this offer is going to be your legacy that feeds your family, feeds your kids for the rest of time, what is that offer going to be? How would you create it?” So he’s taken that whole concept as well, and boom, he’s launching his summit and everything else behind it. Anyway, I wanted to kind of get this thought in your head as you’re creating products or courses or, and I’m not positive of this yet, but Stephen and I were kind of geeking out about this. I said, “Almost you can build your entire value ladder based on one question.” Like if I was a little less ADD and not creating a million things at once, I could have just turned 30days.com into my entire business. Imagine this okay, someone comes into 30days.com and there’s the free summit they come into. And then I could upsell them to buy the recordings and the transcripts and make money there. And then I could do, okay, after going through all these 30 days plans from other people, I wanted to test the whole thing out. So I went and picked a plan and followed it in a market I’ve never been in before and I tested the whole thing out and this is what happened. And I could create a whole home study course now, for I don’t know, $500 or $1000 of me doing a plan where I’ll take a look over my shoulder and watch the whole thing. I’m going to record everything, document it, show you how much money I made, show you what I did, what I tried, trial and error and you get to see the whole thing. And that could be a whole home study course where they get to watch what I did, and I could do Q&A’s each Friday. Maybe it’s an 8 week course. Each week I’m going to do part of one of these plans to execute this thing and it may be awesome, it may bomb, I don’t know. And you guys could come on, and again, every Tuesday I’m going to release a new module and every Friday I’ll do a live Q&A, you could jump on. I could sell that from anywhere from $500 to a couple thousand bucks. Boom, there’s a home study course. And then I could do 30 day bootcamps where it’s like, “You went through everybody else’s 30 day plans, you watched me do my 30 day plan, how would you guys like us to help you with your 30 day plan. You fly to Boise, or fly to wherever you live, Timbuktu and we’ll sit down in this small workshop with ten people, and we’re going to sit down and figure out your 30 day plan. What’s the market, what’s the thing? And we’re going to do it with you, and it’s 8 grand for this done with you experience, and it’s going to be an amazing 30 day experience. You come here and you set up the whole thing, and over 30 days we’re watching and coaching and making sure you’re doing a good job.” And then for those who want additional, you have the 3 day, 30 day bootcamp where you come through and we help you get things set up for you, and then on the backside of it, we do live one on one coaching where you get free coaching calls for the next 90 days, and that’s $15,000 or $18,000. And that could be it. I’d build a whole entire multimillion dollar a year business off of one question. I could easily do the same thing with affiliate bootcamp if I had the time and inclination to go deeper with it. I don’t because for me, my business is different. My model is to get people into Clickfunnels. So I don’t have to or need to go as deep. But if this was my business I could. But for most of you guys, this is your business. You could go really, really deep on this. Right, the affiliate bootcamp question alone could be a multimillion dollar a year business. Boom, number one, they get the summit, they come in. Number two, the get to look over the shoulder as I do the process with them, where they get to watch me do the thing, live Q&A’s watching the thing that are actually done with you, where I’m executing this thing with them, with live Q&A’s. It’s like done for you, or even more so if you fly to Boise and we sit down and do this in a workshop event. And you can easily grow that into a big business. So I’m sharing this with you guys because a lot of times we look at our businesses and we’re trying to figure out what’s the course? What’s the product? What’s all these different things we’re trying to figure out and it’s like, no wait. What’ if instead we came back and said, “What’s the one question that I could ask that’s a good enough question that people are going to be so intrigued they have to come in.” I think the reason why 30days.com is done so good is that people are like, “Man, I want to hear what Trey Lewellen thinks. Or what does Garrett White think? What does Stephen Larsen think? What does Julie Stoian think? What do all these people think that are in our community and successful. What would they do if they lost everything?” Just the pure intrigue of that is like, I want to find out. And you get in the front door. If you look at the way this funnel is structured, we don’t charge people. They opt in and they get all this stuff for free. We upsell them the recordings and the transcripts and things like that. Excuse me, the recordings and transcripts of the interviews, and we start making money. But we’re giving, that question causes the curiosity and intrigue to get somebody to come in. It’s good from an ad standpoint. It’s a good hook, a good story, a good…all those things are tied into that so strongly and so powerfully. Anyway, I want you guys thinking about that. Take a minute and step back and look at your entire value ladder. If you don’t know what a value ladder is, go and read the Dotcom Secrets book. You can get a free copy at dotcomsecrets.com, there’s my pitch. But your value ladder, step back and say, “What’s the question that could drive this entire value ladder?” If I was in the weight loss space it could be something like “Alright, it’s swimsuit season, you’ve got thirty days. You’ve got thirty days and you’ve got to lose 3 pounds off your hips and fit in your size, (I don’t know what girl sizes are) size 2 or size 12 or whatever it is. The sizes. Fit in this size, and you have to make sure that you weren’t hungry. What would you do from day one to day 30 to lose the 22 lbs, feel good, and fit into your swimsuit?” Boom, there’s your question, which comes with a summit, a book, a product, a webinar, a coaching program, all those things could be based on that one question, that one concept, that one thing. Let’s say in the financial space, let’s say, “All you had left was $2000 to your name to invest and you wanted to make sure that by the time your retired you’re able to whatever. What would you do for the next 30 days? Where would you invest your money?” I don’t know something like that. “If you’re married and you’re 30 days away from being divorced, or someone just filed divorce papers and you got one last shot to try and save your marriage, what would you do from day 1 to day 30 to transform everything?” And it doesn’t have to be 30 days. It could be 30 days, it could be 100 days, it could be the next 12 months. It could be whatever, it doesn’t really matter the timeline. It’s just getting the question that’s a hook that could fuel every single step of the value ladder. Anyway, I wanted you to kind of step back and just think about that, because I think it’s super powerful. It’s funny because the 30 days, we asked the question and the content, everything came together really quick. With affiliate bootcamp we didn’t leave the question, we just kind of went, “Let’s interview people on affiliate marketing.” And the whole project was harder to figure out. It wasn’t until the end when we said, “We need to attach this to a question.” And we shifted around and asked the right question and then everything came together really quickly. And with Brick and Mortar Funnels coming out, it’s very simple. I think with Traffic Secrets and these other ones, it’s all going to be the same question. You know, Dotcom Secrets, if you’re business is struggling and you had 30 days to fix it, what would you do? Boom, Dotcom Secrets: The Underground Playbook For Growing Your Thing With CLickfunnels. You got a funnel that wasn’t converting and you knew that your friend’s family, you know, your family wasn’t going to eat, and the people you were called to serve wouldn’t be saved unless you got this funnel to convert, what would you do? Boom, Expert Secrets: The Underground Playbook for Persuading People to Buy Your Stuff. You just got hit up in the Google or Facebook slap and your entire business ran away from you and you’ve got 30 days to not only get traffic to your business again, but to start to grow, what would you do for the next 30 days to quickly grow your traffic? Boom, Traffic Secrets: The Underground Playbook for Filling Your Funnels with Your Dream Customers. Boom. So it’s like the question and the product becomes the answer. Man, it makes it fun. It makes me want to go back to all of my old sales pages from my old books and lead all of them with the question. What’s the question? It’s funny, man, probably two, maybe three years ago I did a podcast about the primary questions, which means if you haven’t been listening to the back episodes of the podcast you are failing. Go back and binge listen now, go to marketingsecrets.com/binge and download the binge guide. But there’s one I did about primary question, which is a concept I learned from Tony Robbins, but he basically said every single person has a primary question that is subconsciously driving everything they do. So it’s like, you have to become aware of you primary question because sometimes your primary question is leading you to destruction or destroying your family, your marriage, your life and all these things. So figure out what your primary question is and then figuring out how to change it or deviate it. And I think it’s kind of the same, or similar thinking here. What’s the primary question for your business, for your value ladder? What’s the primary question that can drive everything for you? So I’d recommend to start thinking about that because it makes the product creation standpoint and process so much more fun. It makes the hooks easier, the stories better, and the offers insane. I hope that helps. I appreciate you guys, all. I’m going to get back to having fun with my kids, my wife, out on the water. So if you enjoyed this episode please take a snapshot of it on your phone right now, post it on instagram, facebook, or wherever you like to post stuff, and tag me and do #marketingsecrets. I greatly appreciate it. And if you haven’t yet, go to iTunes and rate and review, that would mean the world to me. And that’s all I got. Alright Aiden, say bye to everybody. Aiden: Bye. Russell: Alright we’re going to go play. See you later and we’ll talk to you soon. Bye everybody.

HALL PASS TO HELL | Warrior Week: Parables From the Pit | EP 064

Play Episode Listen Later Jun 8, 2019 48:21

Warrior Week 52 graduate, Mick Olinik, is Sam’s special guest in this episode of Warrior Week: Parables From the Pit. Today’s conversation reveals their spiritual journeys and how mathematics plays a part in one’s spiritual connection. We also discover how it is possible for a man to be excommunicated before he is even born, and the significance of Pink Floyd in Mick’s life. Parable #1: Warrior Wealth Mick’s intro to Warrior came via one of Garrett White’s podcasts, which at the time he was discontinuing but Mick found them so interesting that he continued playing past episodes. Mick eventually stepped through the gates of Warrior in early June of 2018 through one of the live events, Warrior Wealth, with the belief he would come away with some tax strategies. “The experience of Warrior Wealth was like a wet fish-slap in the face. It was insane.” The two pivotal messages Mick received centered around the evolution of the man’s role in society throughout history, as well as the conversation of the Core 4 (BODY, BEING, BALANCE, BUSINESS), specifically in the area of BEING through a powerful mediation led by Coach Sam. QUESTION Where in your world have you been drawn to a certain conversation or message that resulted in making what you now recognize as a life-altering decision? Parable #2: Excommunication Mick was essentially excommunicated (twice) from his religion before he was even born due to the actions of his grandfather in the 1940s, and his parents’ actions before his birth. Mick was told by church leaders that because he was excommunicated, he was going to hell. “This made the acceptance of spirituality and God really hard for me as a kid. Essentially, it wouldn’t matter what I did; according to the leaders, I was fucked.” While preparing for his Holy Communion in the second grade, and after many conversations with the priests, Mick said fuck it to religion and turned to atheism. QUESTION How have the religious beliefs and practices of your childhood shaped your current beliefs? Parable #3: The Marriage of Science and Spirituality Through the years, Mick’s desire to rectify this whole BEING conversation led him to delve deep into the study of many different philosophies. By the time he walked into Warrior Wealth at the age of 41, he basically had a fuck-you attitude toward anything remotely associated with the spiritual realm. Coach Sam: “There is a science behind spirituality. What happened in that room at Warrior Wealth during that Meditation was a mathematical formula that I can fucking explain, that created that moment of stillness. Where we were IN that moment of stillness, I cannot tell you…that’s where faith comes in.” QUESTION What has been your spiritual journey throughout your life? Parable #4: I’m Not Worthy There are so many man-made rules inside of all religions that have men and women believing that in order to be deemed worthy, they must complete a check-list. Even then, many are in a constant state of questioning their worthiness. Coach Sam: “The truth is, we are all worthy when it comes to BEING as long as we are clear about the relationship we have with ourselves and the higher source we are seeking. The problems begin when a man starts to come in between you and God… and when we start idolizing men.” QUESTION Where are you in this conversation of worthiness? Parable #5: Wandering Generality vs Certainty Coach Sam: When you are certain, you’re a fucking lion, not a sheepdog. You’re not waiting to protect; you’re a fucking lion and are going to go in the hallway and eat that mother fucker. Mick: Where I was a year ago is almost laughable. Today, I am fucking certain about who I am and where the fuck I’m going. When you talk about being a wandering generality vs being certain… I was trying to be certain, but I was a wandering dumpster fire of a fucking generality. QUESTION How has life itself shifted for you as you have become more certain? Parables from the Pit: “It took years for me to move away from information ABOUT God to an actual encounter WITH God where I feel this one-to-one, direct relationship & communication that “I” believe vs what it is “supposed” to be based on some information.” —Sam Falsafi “For the first time, I’ve been able to have a connection with the Voice that doesn’t follow anybody’s opinion of what it’s “supposed” to be. -Mick Olinik

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LETTING GO OF THE GOOD FOR THE GREAT | Warrior Week | EP 061

Play Episode Listen Later May 26, 2019 57:52

What causes a man to want to go to Warrior Week when his business is the most successful it’s ever been, and life is good? Welcome to this week’s episode of Warrior Week: Parables From the Pit with Coach Sam and his guest, Mike Cottmeyer, where we discover the answer to that question and learn why Mike chose to walk through the gates of Warrior Week #52 even after learning about his wife’s life-threatening diagnosis a mere two days before. Parable #1: Feeling Isolated In the summer of 2018, it was the viewing of one video that caused Mike to step into the world of Warrior via the Kings Kit Challenge, which proved to be a poignant turning point in his life. Although he had more monetary success than ever before, he was feeling disconnected on every level and was feeling completely isolated. The message from the video that resonated with Mike the most was this idea that guys who are really successful in business are bored. “I know people have problems paying their electric bill; I had a problem making my million and a half payroll every month. Who do you share that kind of pressure with?” QUESTION How is having an association of men to share life with making a difference in your life? Parable #2: Taking a Leap When Mike took the leap out of corporate America to start his company, he gave away the security and promise of the paycheck for the uncertainty of doing his own thing. “What I found was, that was just the first of many leaps.” Pre-Warrior, Mike felt that he had reached the ceiling on what he could accomplish as a leader, as a husband, and as a father. He was feeling overwhelmed. Two days before he entered the doors of Warrior Week, his wife was diagnosed with a life-threatening illness. QUESTION Where have you been taking leaps in your life? How has your life changed because of those leaps? Parable #3: The Cemetery When Mike was 23, his mother passed away from cancer, which was the most painful thing he had experienced up to that point in his life. Fast forward two decades to Warrior Week where the group is in a van traveling to visit a cemetery. When asked by one of the coaches what his reaction would be if his wife were to die from her illness, the best response Mike could muster in that moment was, “I would be sad.” “With my mother’s death, that was a pivotal time in my life which turned off a range of emotions for me. If it doesn’t crack that level, fuck it. It is what it is. You want to trigger an emotion in me? Put me in a cemetery thinking about my mom and writing letters to my kids about what would happen if I were to die. I can get to that emotion, but I’m not comfortable living there.” QUESTION When was the last time you gave yourself permission to experience deep emotion? Parable #4: Modeling Behavior Mike’s involvement in Warrior has allowed him to create space for conversations with his sons Zach, Daniel, and Noah. What he’s trying to model for them is “just because things get fucked up or go a little sideways, doesn’t mean it’s over. Don’t give up.” “Basically, it’s modeling behavior. They’re seeing me get into better shape, pray & meditate, emotionally connect with their mom & them every day. They’re seeing what’s going on in the business, that we’re going to continue to collide, and that I’m not giving up.” QUESTION What behavior are you modeling for your children? Parable #5: Letting Go to Lead Post-Warrior, Mike has chosen to spend more time with his wife which has meant letting go and whittling down the hours he works on his business. “In my little niche of the world, I’m the Garrett White of my industry. I’m the speaker, I’m the rain-maker, I’m the one who’s out there. When I take a step back, there’s a real risk for it to slow down.” “When you have strong leaders, you’ve got to give them space to lead. And when you’re a control freak like me, it’s hard to know which pieces you can let go of and which pieces you can’t. It’s a tough balance.” QUESTION Whether in your home or business, what can you let go of in order to create space for others to lead? Parables from the Pit: “It doesn’t matter what the fuck you say – whether it’s wrong or right – as long as you’re certain, people will follow.” —Sam Falsafi “Warrior Week for me was the beginning of a journey. It was like having a veil lifted and realizing there was a whole different way of looking at the world that I hadn’t been paying attention to.” -Mike Cottmeyer

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My Funnel Hacking Live Keynote Presentation - Part 4 of 4

Play Episode Listen Later Apr 3, 2019 13:48

Listen to the final part of my keynote presentation from FHL. During this part of the presentation, I dive deeper into understanding and mastering hooks. On today’s episode you will hear part 4 of 4 of Russell’s first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Find out why the hook is a little harder to catch onto, but why it’s also the most important part. Find out why you should practice different hooks, much like a comedian practices different jokes. And find out how you can find examples of other hooks proven to work, and model your own after them. So listen here to the exciting conclusion of Russell’s keynote presentation at Funnel Hacking live this year. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. You are about to listen to part 4 of 4 of my keynote presentation from Funnel Hacking Live, the exciting conclusion of this presentation. We’ve talked about offers, we’ve talked about stories and now we’ve dived into the hooks. And the hooks aren’t something that take as much time to explain, but it’s probably one of the hardest parts for people to do. So make sure to pay a lot of attention to this part of it and start thinking through what are the hooks you could be throwing out. And hopefully you notice allt he hooks I throw out. I’m throwing out hooks every single day between my podcasts and the blog posts and the Facebook live’s, and Instagrams and on and on and on. So hooks are the key because that’s what gets somebody’s attention and let’s them focus on your story so then you can make them your special offers. So I hope you enjoy the exciting conclusion of my keynote presentation at Funnel Hacking Live. With that said, I’m going to queue up the theme song, and then we’ll jump right in to part 4 of 4 of my presentation. Okay, I’m going to go over the last step. We talked about offer, we talked about story, the last piece in this is the hook. So what is the hook? To understand this really well, I want you guys to imagine what happened right before you probably came into this room. You were in the bathroom and you were sitting kind of like this, and most of you had your phones and you’re going like this. So what a hook is, is the thing that makes you stop and be like, “Whoa.” That’s a hook. This is how I judge my hooks. I imagine all of you guys swiping and what’s going to make you like, “Whoa, hold on. I gotta finish so I can find out what that thing is.” This is literally what’s happening, in case you’re wondering like, ‘Oh my customers don’t do that.” They do. I was in the airport two days ago, I walk into the airport and for the women I’m so sorry you have to find out about how gross and disgusting men are. But there’s a dude swiping while he’s…I’m like, seriously. Put it in your pocket for like 30 seconds, it doesn’t take that long. It was just amazing. That’s what they’re doing. So you gotta imagine, this is what’s happening in today’s world. It’s not that they’re sitting at their desktop, studying you and reading things and researching. What’s happening is this. They’re flipping through their phone and seeing their friends and their pictures and their profiles and their cat videos and thing after thing after thing after thing. And your ad has a shot in there for like 1 second, probably less, in the middle of the scroll. If you don’t stop them right there and they don’t say, “Hold on, put the phone down, I gotta come back and check this out.” You’ve failed. The hook is the key. Without a good hook nobody will ever hear your story, without a good story no one will care about your offer. Now the hook in and of itself does not provide, does not increase the value. The hook does not increase the value of what it is you’re selling. What the hook does is it grabs your attention long enough that they’ll listen to your story. The story increases the value and then the offer increases the value. The hook grabs them just long enough that you can tell them the story. So every story you have has multiple hooks. That’s why it’s so important for you guys to be publishing and putting things out there all the time because I have no idea what hooks are going to land, which ones people are going to resonate with and which ones don’t. I was at a retreat, like a mastermind group with Brendon Burchard and Dean Graziosi and a bunch of really cool people, both of whom are going to be here this weekend speaking with you guys, it’s going to be amazing. And we’re sitting around the campfire and Dean told this story that was so good. He said, “It’s interesting, if you look at a comedian, you see them on the Tonight show and they pick up the microphone and they do their thing. They do the thing and they land it and everyone’s like, ‘oh my gosh, this is the funniest person on earth.’ You don’t understand. The comedian doesn’t just get up there and do his thing. “What happened is two years prior he got a job, he went to a dive bar over here, wrote ten jokes, got in front of like 30 people and tried his thing and he tried it. He told joke one, two, three, four, five…and one of the ten jokes landed. And he’s like, ‘okay, that joke was good, the rest were horrible.’ Goes back to his apartment, writes 9 new jokes, got the ten new jokes, goes to the next dive bar and gets in front of it, boom he does it. Nails the first joke because he knows it’s amazing, does the other 9 and like 2 of the other 9 work right. Now he’s got 3 new jokes. Then he goes back, rewrites the other 7 comes back the next night. Boom, he keeps doing it and doing and doing it, until he knows he’s got ten of the most amazing jokes in the world, then he gets on the big stage and performs and every single joke lands.” It’s the same thing that we’re doing right now. I have no idea what hooks are going to work, right. So what do I do? When I hear a story in the morning I jump on my phone, I get my phone out as I’m driving to the office. And half of you guys are like, “Russell, don’t drive while you’re podcasting.” It’s like a block, and there’s no anything anywhere. I wish I could show people that. I get…anyway, whatever. So I’m doing my thing, talking and I tell a story right. That’s my first time. Then I come in and I see Dave and Dave’s like, “Ah!” and I’m like, “Ah! I gotta tell you a story.” I tell Dave the story. I tell it a little differently this time. I’m like, ‘okay, that worked. It made sense, he got excited.” Then I go out to the bull pen with all the marketing team and I tell them the story. Then I jump on a Facebook Live, I tell the story there. I tell it 4 or 5 times until I know how to tell the story. I see what lands, I see what hooks that got people interested. Or If I tell a story and Dave’s like, “That’s really cool.” I’m like, “Crap. If Dave’s not flipping out, it’s not a good story.” And that’s how we know. So it’s testing these things, testing it, and testing it. So when you have a story you’re putting out different hooks, like which of the hooks are people grabbing onto? What are the ones that are interesting? What are the ones that people actually pay attention to? And then like, “Cool, now we’ll build things bigger on those.” But you gotta be practicing stuff all the time, because if you’re like, “I gotta, this one has to work. It’s gotta be perfect, it’s gotta be, I don’t want to screw this up so I’m going to wait to tell my story, I’m going to wait, I’m going to wait.” It’s the equivalent to walking up on the Tonight show and being like, “I’ve never tested this material. Let’s go.” You would never do that, right? Yet we do it in our businesses all the time. You can’t do that, you gotta be telling the stories, telling the stories. Every single one of you guys in here should be Facebook Living your experience today. Seriously. If you’re not, why did you waste that experience. There’s some story that will impact you today, if not me, by somebody else, that affects your life and your customers directly, and you better be talking about that tonight when you get home. Either podcasting, video, facebook live, something to start practicing. It begins tonight. It doesn’t begin manana because manana never comes. Alright so how do you find the hooks that you want to model? So next time you guys are doing this, and you shouldn’t do this, it’s really disgusting, but maybe you’re at your desk doing this, but as you’re scrolling through look at the stuff that stops you. Look at the stuff that stops you and be like, “Why’d that hook work? What was it?” Okay, the Thirty Days book was not my idea. Someone else had a Thirty Days thing in another industry, I was like, “That’s a good idea. He hooked it over there, I’m going to hook it over here.” because it made me stop. Now if you find an ad, instead of just looking at it and being like, ‘That’s a really good ad.” Then you go the ad and Facebook had done the coolest thing in the world, there’s a little tab here that says ads and info, you click on it and it literally shows you every single hook that that person is running right now. So if you clicked on that right now, you would see, “here’s a couple of hooks that Russell and John and the team are currently running.” “Russell, that’s a lot of ads.” Yeah, we’re throwing out insane amounts of hooks every single day. And you can do this with any advertiser, you see their ad on facebook, you click on their thing and it will show you, here’s every ad they are actively running right now. You can see all the hooks. So every time someone hooks you, stop, pay attention, go look at the thing and look at all the ads and start studying, start looking, start geeking out. That’s a lot of ads, how many do we have on here? Now this is, I was doing this last night. At one in the morning I was still working on slides and I was like, “how do I really sink this in?” and I started thinking about the Two Comma Club winners, the Two Comma Club X winners and I was like, I want to show some examples of some of these. Because you hear these people all the time, right. You see their pictures, you hear the stories and you’re like, “This is amazing, I want Two Comma Club.” Now how many of you guys have actually looked at the hooks that they’re throwing out. If they’re in the Two Comma Club and Two Comma Club X it means they are insanely good at hook, story, offer otherwise they would not be here. So we should be looking at it. So I started looking at it, I’m like, I’m just going to pull up a couple of random people. So the first one I pulled here is Drew. Is Drew in the room right now? I think he is. So this is, this is amazing. Drew owns a company called Fit 2 Fat 2 Fit, have you guys seen his ads before? So Drew is a personal trainer who was ripped and amazing, and I might be telling the story wrong, it’s awkward that he’s in the room, so hopefully I tell it right. But he was ripped and amazing and his clients were like, “Well, you’ve never been fat, so you don’t know what it’s like.” And he’s like, “Oh yeah? This is what I’m going to do. I’m going to get fat, super fat.” So he gained a whole bunch of weight to prove to everyone. He went from being fit to getting really, really fat and then losing all the weight again. Probably not healthy in retrospect I’m guessing, but that is an amazing hook. So you see, here’s like a thousand different weight loss offers out there, “Hey I’m sexy, I’m ripped.” Then you see Drew sitting here with Jay Leno and he’s like, “I went from being fit to fat to fit” and shows the before and after, and that hook is amazing. Boom, Two Comma Club X winner. This is Natalie, how many of you guys remember Natalie Hodson from last year? There’s Natalie right here. Two Comma Club winner, she’s getting close to Two Comma Club X, same thing. What’s interesting, Natalie’s business prior to this was a good business. She had good hooks, good story, good offer, it was doing well, but never like amazing. Then she came back and she was like, “What’s the hook, what’s the story, what is it?” and she shifted from her other business that was doing okay to this. And you guys remember Natalie’s story? She talked about vulnerability last year. She talked about how she was doing this live video and she peed her pants during it, which is like the most humiliating thing ever, right. And then she turned that into a product teaching women how to control that, and went from zero to Two Comma Club winner in 4 months, because of the hook. Find a better hook. Again, if your funnel’s not working, it’s always either a hook, story, or an offer. That hook’s amazing, her story is insane, and the offer was amazing. A million dollars in four months. Garrett White there in the middle. Here’s a landing page I found of his, one of my favorite landing pages. How is this for a hook? “Attention married business men, learn how to unlock nearly unlimited sex, power, and money without having to cheat on your wife, get a divorce, ignore your children, leave your church, sedate with drugs, or party like a rock star in Las Vegas.” What? How do you not click on that as a man? I could have everything I want in life without all the bad stuff, this is amazing. He’s a master at hooks. If you look at anybody in this club, anyone who is on stage, all the people who are doing what you want to do, you guys, they’re amazing at hook, story and offer. And if you want to be on stage you have to become better at hook, story and offer. So as you’re telling your story, start building your inventory, “What are the hooks I can test out?” Test out this, test out this. And my question is, how many hooks are you guys actually throwing out. You need to be throwing out a lot. Okay, hook story, offer. And then one last thing that I want to kind of show you guys. If you look at this hook, story, offer, this is happening at every single step in your funnel. Your ads, there’s a hook, a story, an offer in your ad. Someone’s scrolling, there’s a hook, you’re telling them a quick story, you make an offer, click here, there’s the offer. Then they come to your landing page, there’s a hook, there’s a story, there’s an offer. Then they come to buy your product, hook, story, offer. Upsell, hook, story, offer. This framework is essential for you guys to master. It’s so simple. That’s why I wanted to start today, it’s so simple, but it’s the most important thing. You do it over and over and over again. If something isn’t working inside your funnel it’s always either your hook, your story, or your offer. I don’t care what funnel it is. You’re going to learn about a ton of different funnel types this weekend. You’re going to learn about challenge funnels, and summit funnels, and book funnels, 100 funnels, it doesn’t matter which one it is. This framework fits into every one of these funnels. And the last one it mentions, the hook, story, offer, this is the key. Hook story offer is the thing that grabs somebody, brings them into your world, and after you have them, the next phase then is how do we increase the value? How do we help these people along the line? In the books you guys got yesterday, I actually printed off a copy of our value ladder so you guys could see, this is our value ladder. And the person speaking after me is Stacy Martino, I’m so excited to have her. You guys are going to love Stacy. But she is a master at taking people up the value ladder. How do you take people, after you’ve hooked people and you’ve got them into your world, how do you love them and give enough value that they want to continue to progress with you throughout everything else you’re doing? So I am out of time. I want to show one quick video and then I’m going to be done for this morning, and then Stacy is going to be coming out, which I’m so excited for you guys to meet her. This is a video we made last year at Funnel Hacking Live, we showed it at the very beginning. I want to show it really quick, it’s only about a minute long, but it’s going to kind of re-sum up my feeling of you guys as our funnel hackers and why we’re so passionate about this weekend. After the video is done, if you guys could go crazy, do a huge round of applause, and we’re going to bring Devon back out, when the video’s over. You guys ready for this? Here we go. “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them. Because they change things, they push the human race forward, and while some might see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do.”

My Funnel Hacking Live Keynote Presentation - Part 1 of 4

Play Episode Listen Later Mar 25, 2019 41:30

Listen to the first 1/4 of my keynote presentation from FHL. We talk about what funnel hackers are doing and start digging into “Hook, Story, Offer”. On today’s episode you will hear part 1 of 4 of Russell’s first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in part one: A little background into how Clickfunnels got started, and stats of where they are now. Find out why hook, story, and offer are the keys to your success. And listen to Russell show how increasing value in an offer is better than decreasing price to compete with others. So listen here to hear the beginning of Russell’s first presentation at this year’s Funnel Hacking Live about the Hook, Story, and Offer. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Today I got something really special for you guys. For those who were at Funnel Hacking Live, you may remember my intro presentation. It was called Hook, Story, Offer and how it relates to the Perfect Webinar. It was a lot of fun, and we actually streamed it live, so that everyone who wasn’t at Funnel Hacking Live would get extreme FOMO, fear of missing out, and want to come to Funnel Hacking Live next. So you know what? I thought as long as we streamed it live online, why don’t I give it to everyone on the podcast and give them all FOMO as well? For those who weren’t there, and for those who were there, just to give you a reminder on the foundation I laid out for the event, because it’s the foundation for all the different things. It’s a presentation I’m really proud of and I think it’ll help a lot of you guys. So it’s going to go into hook, story, offer and how it ties back into the Perfect webinar and believes and a whole bunch of stuff like that. We’re going to break this up over probably four episodes. There’s a couple of parts I’m going to cut out just because they don’t make sense to show you. For example, we do the year in review video that was really, really fun, but if you can’t see it, it doesn’t really make sense. So we’ll pull some of those pieces out of the podcast episode, that you have to be able to see visually. But for the most part, you’ll have a chance to hear my opening keynote presentation from this year’s Funnel Hacking Live. If you haven’t got your tickets yet for next year’s Funnel Hacking Live, you are insane. This may be the last year we do it in the future. Maybe we’ll do it in 5 more years. I don’t know. But I do know we booked the hotel, we paid the money, so it’s happening 1 year from right now-ish, and I want you there. So if you haven’t got your tickets yet, go to FunnelHackingLive.com and grab your tickets. And with that said, I hope you enjoy over the next four episodes, my keynote presentation from Funnel Hacking Live 2019. So I’m going to queue up the theme song, and when we come back we’ll start into my first opening presentation. How many of you guys are pumped to be here this week. This is like, we’ve been talking about this for the last 12 months, since last time we were all hanging out. How many of you guys feel like this is your Clickfunnels, Funnel Hacker family reunion. It’s so exciting to have all of you guys here. It’s funny, as we were kind of preparing this whole thing, and you guys know I’m obsessed with t-shirts, you’ve all gotten at least one so far right? There’s more coming. But we were looking at, what’s the right message for the t-shirt everyone’s going to be wearing when they come here today that’s going to really connect us as a family? And at one of my inner circle meetings, I can’t remember who it was, they posted this quote up during the presentation and I read it and I got chills and I was like, “Oh my gosh, that’s the message.” So if you see the first slide here, this is the back of the shirts you guys all got. It says, “Surround yourself with the dreamers, and the doers, the believers and the thinkers, but most of all, surround yourself with those that see greatness within you, even when you don’t see it yourself.” And I think sometimes that’s how it is inside of a family, right. Obviously everyone that’s here is in a different stage of their business, of their life. Some of you guys are at a spot where you’re trying to figure out the next big thing to take your business to the next level. Some of you guys are at the very beginning, trying to figure this out. So we’ve got a lot of you guys here together, so what’s amazing about this community, this family is how everyone works together to help each other and to raise each other up, which is really cool. A couple, about a month and a half ago or so, as I was preparing for the 10x event…how many of you guys were at the 10x event? In front of 35,000 people in a baseball stadium, with an echo that made it impossible for anyone to hear, so much stress. And then this event, which is like, all this stuff, it was heavy on me. I remember I texted Garrett White and I was just talking to him back and forth and he sent me a quote that meant the world to me. And I think for a lot of you guys who are here in this room, you probably feel this pressure a little bit. This is what his text sent to me, it said, “Heavy is the head that wears the crown.” And he said that to me, and I started thinking, and then he messaged me a few minutes later, he said, “I want you to understand, I understand where you’re at. You’ve chosen to go out from the world. Most people sit at home and they watch TV and they do as little as possible. You’ve chosen to step out into the world and try to change it. And that’s different, it’s not normal. People don’t do that, and you’ve done it.” He said, “I see you.” And as I was preparing my presentation today, I was thinking about how many of you guys are here doing the same thing. It is way easier to stay at home and not be here right. It is way easier to just go to a job. Or it’s way easier to just plug in and watch TV or watch Netflix, or do whatever it is. It’s harder to come here and try to learn a skill set and the thing where you’re going to go out there and put yourself out there. It’s going to be awkward and uncomfortable a lot of times. How many of you guys feel awkward here right now? Where are my introverts in the room? Yes, it’s hard right. That’s why I’m onstage because I’m scared of everybody. I understand it, it’s tough, but it’s worth it. I wanted to say it to all of you guys who are in that situation right now, I see you. I see what you’re doing and that’s why we’re killing ourselves. People ask me all the time, “Russell, why are you still doing this? Pretty sure you got enough money from all those Clickfunnels people, right.” Yeah, it’s not about money at this point. It’s because I understand the process and the path that you guys are going down. So every single day I’m going to do my best to trail blaze as well, so I can show you guys, “It’s over here, come over here. Come on, keep coming.” Because I know for me, when I was trying to figure this stuff out, there are people that I plugged into, people that lead me, so I’m trying to do my best in this role here, to do that for you guys as well. Thank you. I know that as you’re doing this stuff, as you’re becoming entrepreneurs, you’re building a company, there’s loneliness in a lot of things. There’s loneliness in leadership. It’s interesting, a lot of people when you’re leading a movement you’re leading your group of people, right. You’re there, you’re trying to share your message and you may have a team of people, which is amazing, but when all is said and done it’s you out there putting your face online. You doing the facebook live, you writing the book, you doing the presentation. It’s you and it’s scary sometimes, right. There’s loneliness in leadership. But there’s also loneliness in faith. The faith of like, ‘Is this actually going to work?” I know for a fact that half of you guys who are in this room right now came on faith, and hope and a prayer. I was telling somebody earlier, I said, “You know half of the room that’s here are people who have come to this before. This is a big family reunion and they’re excited to be with their friends and their family, start growing their business to the next level. And the other half, it’s your first time.” Right, and you’re scared. You have faith in this process, a little bit. You have hope it’s going to be amazing. But you’re like, “Oh my gosh, what if it doesn’t work? What if I spent all this money and I flew all this way and I’m here taking a week off of work, does it make any logical sense?” Sometimes it doesn’t. So I understand there’s loneliness not only in leadership, but there’s loneliness in the faith of trying to do that thing and trying to step out there to do it. And then the last thing I want to share is, I did a podcast a little while ago called Entrepreneur Scars. How many of you guys listened to that? I know that a lot of you guys that are here in this room have entrepreneurial scars. You’ve tried to risk everything right. You tried to go out there and do the thing. You’ve tried to do a business, tried to launch something and it didn’t work. Or you had something that was working really good for a while and then something happened and it crashed. I want you guys to understand, we have all been through that. I feel like one of the most amazing gifts that our founding fathers gave us when they founded this country, America, was the ability for entrepreneurs like us to be able to risk everything, and if we messed up and failed, it was okay. They gave us bankruptcy laws, they gave us things like that to give us the ability to risk without the fear of if you mess up you’re locked up in jail for the rest of your life. I think so many of us risk everything, we’re trying to change the world, we do this thing and then it fails, and then we shrink back and we’re like, “I just gotta hide because I don’t want people to know that I messed up.” I know for a fact there are people in this room who are in that spot right now. You’ve had success in the past but there’s that fear of putting yourself out there again. So for all of you guys who are here, I want you to understand, I see you, I understand what you’re going through and we are here for you to support you as a community. Okay so the theme of this year’s Funnel Hacking Live is the theme of every Funnel Hacking Live. I want make sure I’m showing my slides up here as well guys, because I got a lot of slides that are great. As much as I like to see my face, I want to make sure you guys see what I prepared as well. So the theme of this year’s Funnel Hacking Live event, is the same as every year. People are always like, “What’s the theme this year?” I’m like, “It’s the same thing.’ I’m not changing it, I love this theme. And there’s a couple…I’ve got to create six presentations, yeah I’m going to do a theme every year too, come on now. The theme is one funnel away. I wanted, for those that are like, “I thought you were going to change the theme?” no, this is the same message. Everyone’s here at a different spot than you were last year, and a different spot than two years ago, or three years ago. Some of you guys, you’re one funnel away, you’re here, you’re putting it all on the line. You’re like, “I’m going to gamble, I’m going to try it.” And this is your shot, your one funnel away shot. You’re trying to figure it out. For others of you guys, this is your second year, third year, having success, things are growing, things are amazing, are happening and you’re one funnel away from the next step. In fact, I want to share a really quick story in Clickfunnels. We’re going to share the numbers and stats and growth here in a few minutes. But as we started growing Clickfunnels, as we got bigger and bigger it got harder to grow. And we started getting to a sticking point. In fact, the last 12 months, we continued to grow but at a much slower rate. It got harder and harder and harder as we got more and more people. And all of us inside of Clickfunnels were freaking out, “How do we grow this thing? How do we get from 50 thousand, to 500 thousand people? How do we grow it?” And we just couldn’t get past some sticking points. And literally six months ago I was sitting in an inner circle meeting, and Natasha Hazlett, who’s going to be speaking to you guys tomorrow…where’s Natasha at? Natasha is right here. She’s pregnant with twins, she might give birth tomorrow onstage, I’m hoping. It’s going to be amazing. But Natasha gets onstage, with her humble little self, and she’s like, “Hey, we tried a book funnel and it didn’t really work, so we tried this channel funnel instead and it’s really working good for us.” And we looked at it and I was like, “Oh my gosh, I’ve seen challenge funnels before, but not the way she explained it.” And we went back to the drawing board, we started freaking out, started doing some stuff. And how many of you guys went through the one funnel away challenge so far? So because Natasha gave me that idea, that one funnel we launched it, the last 6 weeks in Clickfunnels, we’ve had more growth per week in the last 6 weeks because of the one funnel away challenge, than we have in the last 2 years. So for some of you, Natasha, you need to her. She’s going to tell you a story about her funnel and just be like, “that’s the thing I need.” Some of you guys it’s going to be somebody else. We have so many amazing speakers who are all sharing different types of funnels, what’s working for their business. I want you guys listening with ears, not that you have to create everything, you shouldn’t be creating everything, but listening like, “What’s the next thing for me? What’s the one funnel for me in my stage right now?” Some of you guys it’s one funnel to launch your business. Some of you guys it’s one funnel to get to the next level. Whatever it is for you, I want you to just listen with those ears, because if you’re listening with the right ears you’re going to get it, and you’re going to hear it. I could have easily been in my inner circle meeting and been like, “Oh Natasha’s paying me to be here. I’m not going to pay attention.” But I was listening and I was like, “Oh my gosh, that’s amazing.” So I want to make sure throughout this whole week you guys are listening with your ears to hear the things that are here, created for you. This is a picture, let me go back one slide. This right here, a couple of months ago we did an interview with Andrew Warner, who is the host of the Mixergy podcast, which is my favorite podcast. And I asked Andrew if he could come and interview me on the Clickfunnels startup story because I wanted to kind of tell the whole story. Obviously a lot of times you guys here parts of the story, but I was like, “I want to tell the whole story and he’s my favorite interviewer.” And it’s funny, Andrew is famous. He does these things called Scotch nights, where everyone gets together and they drink Scotch. I didn’t know what Scotch was, I thought he was talking about Butterscotch, like candy. I was like, “What?” and it turns out it was alcohol. I don’t know these things. And I was like, “I want you to interview me.” He’s like, “We could do a scotch night.” I was like, “But I’m Mormon, I don’t drink Scotch.” Then I was like, “Wait a minute, there’s this place in Utah, it’s a bar, but it’s a dry bar.” He’s like, “What does that mean?” I was like, “It means it’s a bar that they don’t serve alcohol. We should do the event there.” and it turned out really cool, so we brought him and me and we did this butterscotch night, it was amazing, at the dry bar comedy club. And he interviewed me about the Clickfunnels startup story. How many of you guys have heard that interview. The first half it just went live on the podcast today, and the next half goes live in like two days. So if you want to hear the whole interview, it’s there. But what’s cool, before he did this, he does tons of research and he’s like, “So show me the funnels you did before you launched Clickfunnels.” And I was like, “Okay.” So I went back in the domain archives of every domain I’ve ever bought from the beginning of time until now, and all the ones that we actually produced and there was over 150 funnels that we created and launched. In fact, here’s a couple of them. I’m going to show you guys pictures of all the stuff I tried before Clickfunnels. In case any of you guys are wondering, “When’s my funnel going to work?” You might need to do one or two or three or four. A whole bunch. This is just the ones that were good screen shots. There were a lot of other ones. So for any of you guys who are like, “I tried my funnel and it didn’t work. This thing’s a scam.” Its’ like, you should try another one. I don’t know, I did a lot of them before I found Clickfunnels. Some of you guys are like, “I’m waiting for the perfect business, when the perfect business shows up, then I’ll build a funnel.” If I would have waited for this, if I would have waited for CLickfunnels, guess what would never have happened? I would never have been ready to be able to run Clickfunnels. I would have run it into the ground two days in. I had to go through all of this to figure out how to lead you guys along this path. And the same thing is for you. Thank you. In fact it’s funny, the first time I tried to build Clickfunnels was in 2005 and it was called ClickDotCom.com, how many of you guys came to the ClickDotCom.com event? Nobody. My wife’s there. I got my one super fan, thank you. But what’s amazing, Dylan Jones, who was one of our original cofounders in Clickfunnels, I actually hired him to do the design initially. So if you look at this, this is the initial designs of ClickDotCom.com, we had sales processes, they weren’t called sales funnels back then. But I tried this game a long time ago, back in 2005, trying to get this live. I understood this was the vision I wanted to go, but I couldn’t figure it out. And I tried and I failed, and I tried and I failed, and I tried and I failed. It went over and over and over again. It just didn’t work for a long, long time. Until I had a funnel, and I was one funnel away from a success story. But what’s interesting is this funnel was a complete failure. And I’m telling you this story because how many of you guys have launched a funnel and it was a complete failure? The rest of you guys haven’t tried yet? Not even one? Come on now. I want to share a story because we launched this funnel, this was after I’d built up a big company, everything collapsed, I told this story a couple of Funnel Hacking Live’s ago, and those who’ve gone through the One Funnel Away Challenge have heard me tell the story. But we built the company up to 100 people, the whole thing collapsed, I had to fire 80 people in one day. I’m not going to get into that whole story, but on the back side of that I was trying to figure out, “What am I going to do when I grow up?” which is a question I think all of us should ask ourselves at least once a week. I was like, “What do I want to do when I grow up?” and I’m laying in bed, stressed out trying to figure out how we’re going to make money. I didn’t have a vision or idea and I went to flippa.com, and flippa is a website you can buy websites. So I’m on flippa.com and I’m scrolling through my, I think I had an iPad at the time, scrolling through trying to find, what’s the vision for this thing. And this website came up called Championsound.com. I looked at it and it was an email/text messages auto responder for bands. And I was like, “Oh my gosh, what if I bought this and it would be an email/text message auto responder for bands but I could rebrand it and make it an email/text auto responder for dentists, and then make one for chiropractors, and then for entrepreneurs, and all these different businesses.” And I was so excited. By morning I had sold myself on the idea and I went to go buy this site, and I didn’t have the, it was $20,000 which we did not have at the time. But I was like, this is the vision, this is where we’re going to go. So I bought championsound.com with money we didn’t have, calling the banks, increasing credit limit, how many of you guys have ever done that before? I’m like, ‘I need this, this is important. This is the future.” So I buy championsound.com, and after we get it, I have, I tell our programmers, “Okay, put it on our servers and we can start selling this, it’s going to be amazing.” And my programmer looks at it and he’s like, ‘I can’t put it on your servers.” I’m like, ‘Well, why not?” He’s like, “It’s coded in Ruby On Rails.” I’m like, “What does that mean?” he’s like, “You know how you speak English?” I’m like, “Yeah.” “You know how other people speak Chinese?” I’m like, “Yeah.” He’s like, “This is written in Chinese. I only speak English.” I was like, “What does that mean?” Hes’ like, “I can’t help you.” I was like, ‘Oh, crap.” So then I’m like, okay, I try to hire someone on Odesk. I’m like, “Okay, can you transfer this Ruby On Rails thing to a thing, to a server?” And I didn’t even know what that meant, and they were trying. 5 or 6 people tried it and after like 2 weeks of trying, nobody could figure it out. I was like, “great. I spent our last $20,000 we didn’t have on this funnel, on this company, on this brand, and I can’t even do anything with it.” And I remember that day at the office, I’m like, well I’m just going to walk away from it. It’s just a lost cost. And then after I packed up my computer, I was walking out the door, I stopped and I had this thought. And I’m so, so grateful that I listened to that voice. And it said, “Turn back around and email your list because somebody on your list, knows what Ruby on rails is.” I’m getting emotional here. So I come back in, and this is like the lowest peak of my business where everything has collapsed around me, I don’t even know what I’m doing, how we’re going to survive, what we’re going to do. And I email my little customer list at the time and say, “Hey, I’m looking for a partner, I bought this thing it’s coded in Ruby on Rails. If any of you know Ruby on Rails I’d love to be, you know, I need somebody to help me on this thing.” Sent the email out and a couple of hours later I get an email back from a guy. And I never met him before, he sends me this email and he’s like, “Hey, I know Ruby on Rails and I’d love to partner with you on this.” He’s like, “Send me the login and I’ll see if I can fix it.” So I send him the login that I’d gotten from the guy I bought it from, and I didn’t even know what it meant. I’m like, “Here you go.” And then I went home. The next morning I come back and there’s a message from him, it’s like, “Hey man, I fixed it. It’s good.” And I’m like, ‘What do you mean?” He’s like, ‘yeah, it’s done.” I’m like, ‘It’s done?” He’s like, “Yeah, I fixed it. And when I was in there I found all these other bugs and stuff and I fixed those as well, got those working and now it’s all done.” I was like, “Are you kidding me?” And it started my friendship with this person, and that friendship grew over the next two years that we worked together on projects. And the day that we had the idea for Clickfunnels, we sat in a room for about a week whiteboarding out the whole vision of it, and on the way taking him back to the airport, he was flying back home to where he lives in Atlanta, he said one thing before he got out of the car. He said, “Hey, really quick though. If we’re going to do this whole Clickfunnels thing, I don’t want to be an employee. I want to be your partner.” I remember being so scared like, I don’t know if I, I’m an entrepreneur. I control everything all the time. And I was so scared. And in that moment I made the second greatest decision of my life, outside of marrying my wife. I told him, “yes.” And that man is Todd Dickerson, who is my cofounder and partner in Clickfunnels. Let’s give Todd a huge round of applause. Stand up, Todd come on out. Todd: What’s up? Oh man, wow. What’s up, Funnel Hackers? Wow, that was amazing. Thank you for that insane intro. Russell: I’m emotional, so you’re up now. Todd: I know. Russell: This is Todd, he’s been the best partner, the best friend, the best mentor that anybody could ever ask for. And he was the one who initially sat down and built Clickfunnels. After I tried for decades to make it work, and he did it in like a weekend. It was amazing. Todd: A little bit longer than that, most of that was true. Russell: So really quick, I want to show you guys something really quick. So this was actually, show you guys the right slide. So September 23, 2014 this was the day that changed my life and all of you guys’ life forever, even though nobody knew it. This was the day that Clickfunnels officially went live. How many of you guys remember that day? Todd: Yeah, three of you. Russell: Yeah, nobody really knows. So here’s the back story. We were one funnel away too, but we didn’t know which funnel it was. So this is the initial branding and logos from Clickfunnels, so we picked that one. You guys would all be wearing completely different swag today, had we picked a different logo. This is us in front of a whiteboard. There’s Todd and this is one of our other original cofounders, Dylan Jones, sitting in front of a whiteboard mapping out what Clickfunnels was going to become. We launched it the first time and nobody really bought it. Then we built another funnel, we launched it and nobody bought it. The third, the fourth, the fifth, I think it was the sixth time, we got invited to speak at an event, and this is the picture from the event. It was in a room of about 100 people and I did the very first time, I did the Clickfunnels presentation. We did the presentation and like 35% of the room ran to the back and bought. And I remember we were all excited and that night we went to dinner and we were sitting around and I was like, “Just so you guys know, that’s not normal. What just happened is, this is game on. This is going to change everything.” We went from that point forward and started growing like crazy. So I’m going to have Todd go through some of the stats that have been happening ever since that day when we launched Clickfunnels. Todd: Yeah, absolutely. So after that presentation Russell’s like, “It’s game over. We’re going to be at 10,000 customers next week.” Which didn’t quite happen. Russell: Close. Todd: But by the end of year one, we actually did hit 10,000 customers. Russell: Yes. Todd: It’s crazy, crazy. Followed by year two 20,000, doubling over. Then year three, crazy growth with the books and the amazing training that Russell was putting out, 50,000 customers. Year four, last year, at Funnel Hacking Live we were 60,000. This year as of today, we are at 76,700 thousand customers. How crazy is that? So insane. Russell: that’s amazing. Todd: And Devon alluded to this earlier, we processed over 2.5 billion dollars in sales through Stripe alone. Russell: All of you guys. Todd: That means all of you guys have done 2.5 billion dollars in sales. So crazy, which is actually 1.5 billion more than last year. So in a year, you guys did 1.5 billion dollars. So just to give you a comparison here, last year GDP rate… Russell: We showed you this last year. If you took all the GDP of all the countries in the world, Clickfunnels right now is number 15 highest GDP in the world, which do you know what that means? Check out the next slide. If there was a country and our people were called Funnel Hackers, we would have higher GDP than 15 other countries. And I’m kind of thinking about, do you guys like this venue? I feel like we’re in Funnel Hacker, like our own little city here. What if we all just moved here and lived here and took over like 15 other countries. Todd: Funnel Hacker island, I like it. Let’s do it. Check this out, so we also, the Two Comma Club winners, we’re up to 505 total winners, which I got an update right before we came out here, it’s actually 506 now so… Russell: Congratulations somebody! Todd: And that’s actually 241 new ones in the past 12 months alone, since Funnel Hacking Live last year. So insane. Give yourselves a hand. And we have the Two Comma Club X award, which is the 8 figure award. There have been 38 total winners for that now, and 22 of those in the past 12 months alone. Russell: Amazing. Todd: And in order to keep serving you guys, we’v ehad to grow our team like crazy. We’re up to 251 amazing people serving you guys right now, 252 again, as of yesterday we had a new hire. So there you go. Russell: if any of you guys need jobs, we’re looking for people. It’s a big army to serve. Todd: Yes, we’re looking new people every day. That’s 132 customer support people, 43 people working on product development with me every day, and 26 people in marketing working with Russell every single day to provide amazing stuff for you guys. Russell: Amazing. Our mission at Clickfunnels is to help free all entrepreneurs so that you guys can focus on changing the lives of your customers. That’s our goal and our mission for this entire week. We’re so excited, we got so many amazing speakers who are coming here to serve you guys. We don’t pay our speakers. They come because they love you, because they’ve been in the same spots you are. Half our speakers were in the chairs last year sitting there, and this year they’re up here to serve and give back to you. I’m so grateful for all of them. One last thing before we move in the presentation. I feel like if we’re going to move from 76,000 customers to 760,000 and beyond and build this community even bigger, I think one of the big things we need to do is start changing some of our language patterns. We have to stop being marketing, nerdy geeks. How many of you guys are willing to help me with this. I’m going to talk more about this later, but I think one of the big things that we’ve been struggling with, trying to get our message out to more people is we’re using things like, “Tripwire Funnels” and “High ticket application funnels” and all these geeky, nerdy things. So we’re going to try to simplify the language and I’m going to talk a lot more about this the next year, just try to get things more simple. So I got some pictures here of just some stuff. Instead of calling things squeeze page funnels, which is like when I tell my buddy who’s a chiropractor, “You need a squeeze page funnel.” He’s like, “What does that mean.” I was like, “Well, it’s a funnel that generates leads.” He’s like, “Why didn’t you call it a lead funnel?” I’m like, “Oh, that makes more sense.” And then I was like, “The next thing you need is a tripwire funnel.” He’s like, “That sounds really dangerous.” I was like, “Yeah, but..” I explained it and he’s like, “It sounds kind of like a shopping cart.” I’m like, “Oh yeah, it is.” We call them cart funnels. We kind of went through and you’ll see instead of webinar. Like what’s webinar? It’s a presentation funnel. What’s an application? It’s a phone funnel. So we’re going to try to start making our language more simple so that we can get more people into our community and start understanding what we’re doing. So we’re going to go through more of that later, I just, I want to simplify the names. Alright, with that said, I want you guys all to give Todd a huge round of applause for his huge contribution to this community. Todd: Thank you guys. Russell: Thank you so much. Todd: Thanks again. Russell: Okay, now we can get started, now that all the tears are out. So what I want to do right now, I want to kind of move into my first training portion of this. And I wanted to lead this out, how many of you guys have gone through the one funnel away challenge. Those of you who have gone through it, you know that I stress a lot about one simple thing, which was hook, story, offer. I talked a lot about that. And I want to talk about that for the next hour or so because throughout this week you’re going to be learning about a lot of different types of funnels. About challenge funnels and summit funnels and all these different things, and some of you guys may get confused. I want you to understand the core fundamental foundation of what you have to become good at as an entrepreneur is understanding this one concept, mastering hook, story, offer. So I’m going to spend some time going over that, hook, story, offer. I gave everybody a handout that came with your, it should be on your seats, you guys take notes on and stuff like that. But one of the things it says in there, I think on the very front page, “If something’s not working in your funnel, it’s always either your hook, your story, or your offer.” Every time. Everyone’s like, “My funnel’s not working, Russell. What should I do?” I look at it like, ‘Oh, your hook is horrible. That’s why nobody is clicking on your ad.” Or “Your hook is good, people showed up, but your story is boring. That’s why no one’s buying.” Or it’s like, “Your hook and you can tell a good story, but man, that offer is horrible. No one would ever give you money for that.” And I’ve learned like as I’ve broken down consulting to like three things, it’s always one of these three things. So I’m going to spend the next hour or so going over this, giving you guys ideas, opening up your mind to becoming better at that. If you become better at that, this framework fits into any funnel. If I’m selling a book I’ve got to be good at hook, story, offer. If I’m selling something through the phone, hook, story, offer. If I’m selling something through webinars, hook….This is the framework that we all have to become masters at. So I want to lead with that today and then as everyone starts training on different funnels and strategies, just remember if my funnel’s not working, it’s because of one of these three things every single time. If you were to hire me for my insanely high consulting rates, “Russell, my funnel’s not working. What should I do?” I’d just be like, ‘Thanks for the check. It’s either your hook, your story, or your offer.” So next time you’re like, “Man, I wish Russell would look at my funnel.” Just sit down and be like, “What would Russell say? He would say, ‘it’s either your hook, story, or offer.” It’s always one of those three things, every single time. So hook, story, offer, it goes hook, story, offer. But I’m going to start with the offer first and then move backwards, just because that’s kind of the framework of how it works, okay. So the offer. A lot of you guys have gone through my training with the perfect webinar and stuff like that. So you see this thing called the stack slide, how many of you guys are familiar with the stack slide? Good. Okay, the stack slide is how we create an offer. And even if you’re not doing a webinar, you still create a stack slide. There is no circumstance where I ever sell that I don’t use a stack slide. If I was emailing somebody and they’re like, ‘Hey, what does it cost to hire you as a consultant?” or “hire you to do whatever?” I would literally send them an email and I’d have a stack slide. I’d be like, “Bullet point one, value. Two, value.” I would use this in everything. I’m going to show you guys some examples today. It doesn’t matter if you’re selling coaching, or supplements or physical products or services. You should always have this. To begin with I want to talk about one of the founding fathers of our industry, a lot of you guys may not even know him or heard of him. His name is Claude Hopkins, how many of you guys have heard of Mr. Claude Hopkins? Alright, all my OG’s, all the originals. Okay, this is your marketing history lesson. So Claude Hopkins was the father of modern advertising. And what’s interesting, way back then in the early 1900’s what they called, what he was called, what his job was, he was what they called a scheme man. He was a scheme man. And what the scheme men did is they came into a company and their whole job was to come up with offer. That was it, the most important part, which is the offer. Now, to show you the value, even in the late 1800s, early 1900s, the value of becoming a scheme man, the person who actually creates the offer, Claude Hopkins back then made, $52,000 a year in 1907. The equivalent of that is 1.39 million dollars in today’s dollars. They paid this dude over a million bucks a year to come in and be like, ‘This is what your offer is.’ And most of you guys never even think about this and you just kind of go off and do whatever. And I’m not going to, I’m excited Stephen Larsen is going to be talking in two presentations and he’s going to go deep into a whole bunch of really cool offer stuff with you guys. But understand, this is the value of the most important part of the offer. You have to understand that. It’s so valuable that back then they paid people that much money to come create offers for them. So it’s worth your time to start figuring these things out. Now I want to kind of talk about what an offer isn’t for a minute, because most people in business, they think about “What’s the product I’m going to create?” and the biggest problem when you create a product is that when you have a product it is a commodity and anybody else can create it. And if you have a product and it’s a commodity, when you’re trying to figure out how to sell it the only thing you have as leverage is price. That’s why when you go to Amazon, someone’s selling the thing at this price it’s like, “Oh, well if I’m going to beat them I gotta sell it for less and I gotta sell it for less and less and less.” And it’s a race to the bottom, which is the worst type of business to be in, by the way. Dan Kennedy told me when I first got started 14-15 years ago in this business, he said, “There is no strategic advantage of being the second lowest price leader in town.” So if you can’t beat Walmart, there’s no sense in being the lowest price leader in town. But there’s a huge strategic advantage of being the most expensive person in town. So if you’re creating something like, you create a product and become a commodity and you’re racing to the bottom, or you understand how to create an offer, which de-commoditizes you, I’ll show you here in a minute, and makes it so you can charge whatever you want. So that’s kind of the key that you have to understand. So a product is like a one singular thing. An offer is you take a product and you bundle it with a bunch of other things to increase the value and make it unique and separate and different. If I would have sold this as a digital marketing event, there’s like 800 digital marketing events you could have gone to right? Why did you guys fly here in the middle of the rain? It’s because it’s different right, it’s wasn’t just a product. It’s not a marketing event, it’s a whole bunch of other stuff. When you bought Clickfunnels, most of you guys didn’t buy it because “here’s software that builds websites.” There’s tons of software that builds websites, right. We created irresistible offers and bundle them together to make you go crazy to come and buy and come here and do things right. I spend a ton of time focusing on how to create an offer. One thing you have to understand, there are, basically there are two ways to make your product the cheapest in town. What’s the best way to illustrate this? The first way is obvious, if you want to be the cheapest product in town, you have to decrease the price, which again, funnel hackers don’t do that. We don’t. We should make a t-shirt that says, “Funnel Hackers don’t decrease prices.” If you decrease the price you become cheaper than somebody else. The other thing is if you increase the value of what you’re offering, then you become cheaper. Because if I sell you something and it’s worth a million dollars and I only sell it for a thousand, that’s cheaper than the person that sells you something that’s a thousand bucks and it’s worth a thousand bucks. Does that make sense? So I can either decrease the price or I can increase the value to increase the value of the thing. But if you look at this, it’s interesting. I had this conversation with my kids the other day. How much money you make is 100% tied to how much value you give. It’s 100% correlation. So my kids were asking me, my kids are cute because they’re at the age where they’re trying to start figuring things out. And one of my sons, Bowen was like, ‘Dad, it doesn’t make any sense. This guy over here (one of our friends) is a doctor and he’s way better than you and you make way more money than him. How come?” And I said, “You get paid based on how much value you offer.” He’s like, “But dad, he operates on people. That’s way more valuable than what you do.” And I smiled, I said, “It’s definitely more difficult. I can’t imagine that. But you don’t understand. He’s only able to operate on one human being at a time. So he’s offering insane amounts of value for one person. So because of that, he gets paid really, really well, but it’s finite. It’s as big as it can be. I’m able to offer value to 4,500 people or 76,000 people, or a million people because I create something of value and I create and sell it so many more times.” So I said, “That’s the reason why I’m able to make more money than doctors, because of how that works.” And I kept explaining this to him, so I told him, “Look, if you want to get a job you get paid based on how much value you have. So if you get a job at McDonalds and they’re paying, whatever it was, minimum wage nowadays, $8 an hour. That’s how much value you’re getting. But if you go and create something and you can do something bigger, the value is so much higher and you can get paid more money for that.” And I was trying to explain this to a kid which is really fun. So the whole name of this game is you’re creating funnels and you’re figuring out your hook, your story, and your offer. You’re trying to increase the value. So the offer increases the value of whatever it is you’re trying to sell. So I’m going to show you some practical life examples. The first one here is dating. When I met my beautiful wife, Collette the very first time, there were tons of men who wanted to date her. And I was just a product, I was like, “Hey, I’m wearing baggy pants and I have a shaved head and glasses.” That was the product, that was the best I had. There were much better looking dudes who dressed nice and all sorts of stuff. And I was like, looking at me in a lineup, there’s much better offers, there’s much better products, because I was a commodity at that time. So it’s like, okay, if I’m going to convince my wife to marry me, who’s way more beautiful than me, what do I gotta do? I have to create an offer. I have to make this better. This is true for any of the single men who are trying to figure out how things work, you’ve got to bundle. So if I’m like, “Hey, do you want to go on a date with me?” She’s like, ‘I got asked by four other people this week.” I’m like, “Okay, this is the deal. I planned a date that’s going to be amazing. What we’re going to do is we’re going to go to dinner. What’s your favorite place to eat? We’re going to go there. And then what do you like to do?” and we plan an actual date and make an amazing offer. Then she’s not judging it as me versus somebody else, product versus product. She’s like, “Oh man, that experience seems amazing.” And the offer is better. So when you’re dating it’s the same thing. When you’re business partners, when Todd came to me as a business partner, he had so much value. It wasn’t just like, ”Oh I’m a programmer.” It’s like, “I’m a programmer who can turn your dreams into a vision, into reality.” I can do this, I can do this, and it all the sudden becomes this amazing offer. It’s like, “Oh my gosh I can’t say no.” The value gets so big. So it works in dating, and it also works for movies. How many of you guys are pumped to see this movie next week? How many of you guys have no idea what movie this is? So if I came up to you and I was like, “Hey, Captain Marvel is coming out next week. Who wants to go with me?” This room is fine, but if I walked into a normal room like, “Who wants to go to Captain Marvel with me?” they’d be like, “Eh..” I’d be like, “This is the deal, Captain Marvel is coming out. I’m so excited to come and se this movie. I’m so excited that what I did, it comes out on my birthday, March 8th is my birthday and that’s the day it comes live, but the night before they’re doing a private screening in Boise. And I saw this commercial for it the other day and on the commercial it said ‘the movie is coming out, make sure to book your tickets now.’ So I went to the little app, to Fandango app, and I looked at the theater, there’s only one theater playing it at 7:30 at night the night before and half the theater is taken. And I was like, ‘half the theater is taken.’ So I bought the other half. “ This is a true story. Collette’s like, ‘Why do you keep buying all these tickets.” I’m like, ‘I don’t know, I’m sure someone’s going to want to hang out with me.” So if I was like, “This is the deal, you could come to Boise with me and we’re all going to go together. We got half the theater just for Funnel Hackers, it’s going to be amazing.” Now it went from a movie, a $20 movie to this experience. “And then ahead of time what we’re going to do, we’re going to go to my favorite sushi restaurant, there’s a roll called the rattlesnake roll and it’s like this little Podunk joint in Boise that seems kind of weird. But the literally have the best sushi on planet earth. I always bring people and theyr’e like, ‘oh yes, sushi in Boise is going to be great.’ And then they have it and they’re like, ‘oh my gosh, this is the greatest sushi I’ve ever had.’ I’m like, ‘I know.” How many of you guys have been there with me? A couple, yeah, it’s insane. “So what we’re going to do is we’re going to go to sushi first, I’m going to introduce you guys to the rattlesnake roll, best roll on planet earth, then we’re going to go and have a separate funnel hackers section, we’re going to watch captain marvel together, third thing is I’m going to buy costumes for each of us, and all of us get to pick somebody, it’s going to be amazing. It’s going to be awesome. And then fourth off, after it’s done, we’ll come back to my house and we’ll just goof off. We’ll play in the wrestling room, play on the tramps and stuff, it’ll be amazing.” How many of you guys want to come to that movie now? Do you see how I increased the value? It went from “it’s a $20, I’m going to a movie.” To “Oh my gosh, I’m going to book a plane and we’re going to fly there tonight.” Right. Just by increasing the offer. So if someone’s not buying your thing it’s because the offer’s not good. How do you increase the offer? How do you make it better? Always think, “How do I make it better? How do I make it better?” We have a product we sell right now, it’s 2 pieces of paper and we sell it for a thousand bucks. How many of you guys will give me a thousand bucks for two pieces of paper? My die hards, thank you. We literally do. I have two pieces of sales script, high ticket sales script, it’s two pieces of paper we sell for a thousand bucks. And if you look at it you’re like, ‘I would never pay a thousand bucks for two pieces of paper Russell.” And most people wouldn’t, but I’m like, “These two pieces of paper, guess what they are? This is our high ticket sales script. Today we’ve done just short of 30 million dollars in sales with these two pieces of paper. Someone picks up the phone, you read this one, then you read the other side, then they give you money. It’s amazing. It just works, every single time.” And I didn’t make it up, people have been using it for years, there’s been billions of dollars tracked back to these two pages, and the person I know in the world who’s the best at this is a guy named Robbie. In fact, Robbie’s here in the room, where’s Robbie at? He’s here somewhere, he’s probably out…Robbie is the one who showed me this script initially and he trained me and then he trained our sales guys and built a whole team and he had everyone on it. “So for a thousand bucks I’ll give you two pages, but then I’ll also give you Robbie in a box. So how many of you guys would also like Robbie to make videos to train your entire sales team for you? It’s amazing right. So you hire sales people you give them these two pages, and you say, ‘watch the video of Robbie teaching you.’ They watch those for like 3 hours and they come out ruthless sales people who can sell anybody anything.’ And then you’re like, “That’s cool but I don’t have any ads.” I’m like, “Okay, how about this? I will give you the ads we run and I’ll give you the funnels I run. I’ll just give those to you as well. And then I can hook up a call and you can jump on a call with Robbie for 30 minutes and he’ll train your sales people one on one and make sure it customizes the script specifically for you.” Now how many of you guys would pay a thousand bucks for that offer? Do you see how it works? It went from two pieces of paper til I bundle it and all the sudden it’s like, ‘oh my gosh, I have to have that.’ If people aren’t buying, again, it’s always hook, story, offer. If it’s offer it’s because you don’t have, you gotta figure out how to make it better, how to increase it. The one funnel away challenge is the same thing. This is a challenge where you get to jump on a coaching call every day for thirty days. Did you see the energy like, ‘ugh’? Now let me tell you all the stuff you get, the first thing you get is the big old box in the mail. Inside the box is a book called thirtydays.com where 30 people of our two comma club winners each wrote a chapter about how they got in the two comma club. Then there’s videos of them showing behind the scenes of each of their funnels. Then on top of that you’re going to get 30 days of video from me, then you get 30 days of video from Julie Stoian, and then on top of that Stephen Larsen’s going to come one every single day and yell at you and make sure you actually get the stuff done. By the time they’re done, your funnel is going to be finished. We go on and on and on and all the sudden this is the most irresistible offer of all time. The first challenge we had 7500 people sign up for it. My goal is to get 10,000 people a month signing up for this challenge and we keep making the offer better and better and better. If you want to sell more stuff, figure out your offer and make it sexier, increase it, make it better.

Funnel Hacking Live 2019 Recap - Day 4

thanksgiving habits mcdonald generational wake up warrior garrett white

Play Episode Listen Later Mar 18, 2019 21:58

Changing The World – Behind the scenes of the last day, the Lindsey Stirling concert, and so much more. On today’s episode Russell recaps day four of Funnel Hacking Live 2019. Here are some of the amazing things you will hear in this episode: Find out why Garrett White bringing an audience member onstage and getting him to purchase the Two Comma Club coaching program caused some controversy. Hear what Russell’s favorite part of having Lindsey Sterling at Funnel Hacking Live was. And hear Russell gush over how appreciative he is of everyone involved in this year’s event. So listen here to find out how the final day of Funnel Hacking Live 2019 went. ---Transcript--- What’s up everybody? Alright, welcome to day number 4 of 4 of the Funnel Hacking Live recap. Man it’s like, as I’m going through these again and reliving all the moments, it’s just like I’m putting myself in the room and experiencing the feelings and the excitement and the energy and I miss it, it’s crazy. So for those of you guys who were there, you know that you experienced it and I hope you guys come back in next year so we can serve you again. It’s crazy, I had so many people come to me and tell me, “I’ve been to so many Funnel Hacking Lives and so many other events and this was by far, not just the best Funnel Hacking Live, but the best event. I’ve ever been to.” Which meant a lot. And I even had, it’s interesting because one of the early, early, Brian Bowman, one of the early members in our community, he voxed me and said, ‘It’s interesting, I’ve been in your community a long time and we were coming to the events when there was 600 people, then a thousand, and a lot of times as things get bigger the people who have been around a long time get kind of pushed out. They miss that special thing. I don’t know how you did it, even with 4500 people there, we all still felt special.” Even for the people who have been around a long time, it was still amazing. It was the best one yet. So that meant a lot to me. So we try to keep it cool. It’s interesting because my vision for Funnel Hacking Live before going to the 10x event was like we should have 35,000 people in the stadium, and now that I’ve done that and it was not as intimate, it was harder to connect and communicate, we decided to keep it smaller. So as I told you before, we’re returning, we’re going back to Nashville next year, in the same room, same ballroom, same stage. I want people to, I told people after the Two Comma Club presentation, “This is the same stage, the literal stage you’ll be standing on next year if you get your Two Comma Club award. Look at that, this is your spot.” So that was kind of cool. But we’re in the same spot so that means, I think we get 5000, it’s like the Fire Marshall limit in the room. So we could have an extra 500 people from this year, but not much more. So we sold out every year in the past, we’ll sell out again this year. We are less than a year away from it already, so if you don’t have your tickets I’d highly recommend that you go. So go to funnelhackinglive.com and get them. Prices will be raising soon, other stuff will be happening. But I would get your tickets now, make that commitment right now while you’re remembering what it’s like to be there, or while you’re going through these recaps and realizing you missed it. Make that commitment now to go and do it, get your ticket at funnelhackinglive.com. Alright, with that said, we’re going to queue up the theme song and I’m going to talk you guys through what happened with day number four. Alright, so day number 4. This is the day where my stress starts going down. My stress is the biggest because obviously I love giving the presentations, it’s so much fun, but the stressful one’s when I sell. And we only sell two things at Funnel Hacking Live, number one, well we sold the Traffic Secrets Software, but we sold it for free, so that was fun. And then we have the donation for charity, so there’s the charity then. We try to get people to upgrade to Actionetics MD, so just, half the room already has it, so they get the stuff for free anyway. Then the other one is the coaching program. It’s interesting, I used to go to events back in the day and every speaker would sell something and you get 50 pitches. Same thing at 10x, every speaker sold something just like that. Where here it’s like, there really is only one sell, all the other ones are just like little. But the real sell is the coaching program and it’s something I believe so much in and I’ve spent so much time and energy and money to make it amazing. And it’s like, I think I get nervous because I know if people go through this they’re going to be successful, but how do I convince them of that? So I try to do everything in my power to give a presentation and make an offer that’s so irresistible that people will take me up on it. And it’s interesting, I did this whole part of my presentation during the secrets of the two comma club presentation I did yesterday. I talked about the difference between being resourceful and having resources. I told the story of Kenneth Cole. And I may have told you guys the story before, but it’s worth repeating. But Kenneth Cole, you guys know Kenneth Cole, the shoe company right. When he was starting this shoe company, I think he was in New York and there was a big shoe show happening, shoe show, is that how you say it? Shoe trade show was happening so he went to go get a booth and they told him the cost of the booth and he couldn’t afford it. And most people would have stopped right there, and this is the lesson I want you guys to understand, most people would have stopped right there. But Kenneth Cole said, “I don’t have the resources, I need to be resourceful.” So he said, “How about instead of buying a booth I rented a truck and put it out in front of the venue, and I have all my shoes in there and then everyone will see it as I’m coming through. That’s a good idea.” So he goes to rent a truck, like a big, huge truck, and the truck people are like, “They’re not going to let you park it there.” and he’s like, “Well why not.” And they’re like, “Well you have to have a permit to be able to park a truck in front of a big building during a convention.” And he’s like, “Oh.” And again, most people would have stopped there. Like, I don’t have the resources to get a permit. But instead he was like, “How do I do that.” And he ran over to the state, the government and said, “Hey I need to get a permit to park my van in front of this shoe show.” Shoe show is a tongue twister. Anyway, they’re like, “Dude, we’re not giving you a permit.” He’s like, “Why not?” and they’re like, “Only two people get a permit. The first person is construction, if you’re building something you can get a permit. Or second is if you’re making a movie.” And again, most people would have been like, “okay, I guess I’m not building something, I’m not making a movie. I’m done.” But Kenneth Cole again, he didn’t have the resources so he had to be resourceful. So he went back and went to the city, filed a business license and called his company name, Kenneth Cole Productions, went across to stores like Kinko’s or whatever, Fedex, Kinko’s and got business cards printed that said Kenneth Cole productions, walked back to the place where he gets a permit and said, “Hey, my name is Kenneth Cole, I’m filing a permit, I’m making a movie called the Making Of A Shoe, and I need this permit for my truck.” And they granted him the permit, he got the truck, parked the truck in front of the shoe show, didn’t have money for an actual video camera, so he had a bunch of people with camera’s with no tape in it, walking around pretend filming him. And it had the big thing like, “We’re making a movie called the Birth of a Shoe Company.” And every single person that went to the shoe show that weekend, the trade show, walked past his truck out front and that’s how he built his huge company, which is a huge company to this day. And in fact, to this day his company is still called Kenneth Cole Productions and he said the reason why is because it’s a tribute in his ability to focus on being resourceful as opposed to having resources. So I understand that signing up for a coaching program it’s, “I don’t have the resources, I don’t have the money.” Yet, I’ve tried to like, how do I break that belief? Because I didn’t have money when I joined my coaching programs, most people don’t. But that’s also the reason why I had success because I didn’t have the money. So I went into debt, and now I had this pressure, I had these things, I had to figure things out. It forced me to do things. So I tell those stories in a way to break false beliefs. And a lot of people, that breaks false beliefs, but some people for some reason they don’t listen, they don’t hear with the right ears and they don’t sign up. In my mind I’m like, “Of the 4500 people we should have had 4000 that joined the program, it just makes logical sense. Why wouldn’t you at this point?” But obviously that doesn’t happen ever. So that’s kind of why I stressed out over day three. So day number four I have less stress because I’ve done my sales pitch, it’s done, people that are in are in and I can kind of relax. So we moved into Saturday. And what’s interesting, Saturday starts happening and the very first person to speak is Garrett White and the presentation was going to be called the Gap, right. There’s a gap between where you are and where you want to go and how you fill that up. And he started doing his presentation and in true Garrett White fashion, he is so intense. I love him, and he swears a lot and I don’t swear, I’m not a big fan of swearing, but I believe in him and I believe in his mission. I think he does it with a pure heart even if the words aren’t pure, if that makes sense. Anyway, it’s funny because my mom was there and she like, I was like, “Mom, do not come to this session, whatever you do.” And I warned everyone, “If you’re offended by the f-word please don’t come.” In fact, I even tried to bribe Garrett. I told him I’d wear a custom suit to his next event if he didn’t drop the f-word. He lasted like a minute thirty. And then he’s like, “Ah, fine Russell. You can wear shorts if you want. I can’t not swear.” But he did his presentation and halfway through the presentation this kid comes up named Andy. Andy comes up and just like, “I need to talk to everyone.” Or something, I don’t know the whole situation. And Garrett could have just had him sit back down, but instead he’s like, he took this moment and he’s like okay. And he brings this kid up. You can tell the kid’s in pain. You can tell he’s not happy where he’s at. He wants to grow and whatever. But in his mind he’s saying, “I don’t have the resources to do this thing.” So Garrett brings him onstage and has him do burpee’s and push-ups and I don’t even know what he’s doing. Trying to break this guys steam I think and try to, I’m sure there’s a purpose behind it all. He basically asks him flat out, “Okay, what’s your goal?” and the guy’s goal, “Two Comma Club, I want to be onstage next year.” And he’s like, “Cool, did you sign up for the coaching program?” “No.” and he’s like, “Then that’s not your goal. It’s a fantasy. You’re dreaming about it but you’re not willing to put in the effort.” The guy’s like, ‘Well I don’t have the resources. I don’t have the money to do it.” And Garrett laughed, he said, “You know 10 years ago I was in a room just like this and I couldn’t do it either. In fact, my wife was going to leave me if I did it. But I knew I had to because these guys had given me a window, I believed in myself, so I had to be resourceful and I figured it out, and it changed everything for me.” And Garrett was kind of going through the story and kind of pushing him a little bit, you know, “If your honest kid, you need to make a commitment. If the commitment is no, I’m not going to do it, that’s fine. But if you say, my commitment is I’m going to commit to myself, I’m going to be onstage and get a Two Comma Club award, it means the next 12 months you’re going to make a million bucks. If you know you’re gonna make, if you are committing to yourself to make that your goal, you’re going to make a million bucks in the next 12 months, what’s 2,500 bucks a month for a coaching program. It’s nothing. “So if you honestly, if you believe in yourself, that you committed to yourself this commitment, then you should go do it.” And it’s funny because I didn’t tell Garrett to sell for me. He wasn’t planning on selling for me. He doesn’t get a penny for it. But he’s helping this guy through this decision, which is in proxy of everyone else sitting here thinking, if you honestly believe in yourself, and you honestly believe, believe in it. This doesn’t cost you any money ever right. It only costs you money if you don’t believe in yourself. “I’m not actually going to do it. I’m going to say I’m going to do it, but it’s a fantasy. I know I’m not going to put the work in, I know I’m not going to do what it takes to make it successful.”Then yeah, it’s a lot of money. But if you do, 2500 dollars out of a million is not a lot of money. But it is if you don’t believe in yourself, if you’re not actually committing and covenanting to do that thing. So Garrett kind of just pushed him a little bit and finally the kid makes this commitment, and I say kid, he’s 25 years old. He said, “Alright, I’m going to do it.” And he marches to the back and he signs up. And anyway, it’s interesting. And Garrett does the rest of his presentation and he ends up getting 80 people come on stage and Garrett closes 80 more people on the coaching, based on the same concept. “Just look, you guys. If you honestly believe you’re going to do this, don’t make this a fantasy, make it a real thing.” Then after, and I’m going to come back to, well, it’s interesting because there were a lot of people who were like freaking out for this guy, for Andy. And we got people on social media who were like blowing up like, “Oh, what’s happening at Funnel Hacking Live, they’re hard selling people.” And it was weird because I didn’t know what to believe. In fact, for the last week I’ve been contemplating this. It’s been interesting, and I watched in the last week, Andy, because he made that commitment, he launched his first funnel yesterday. Literally, within 7 days of Funnel Hacking Live he launched his first funnel. And I have no idea how it’s doing, it’s probably not going to be the biggest home run in the world, but he launched it. When he didn’t have the resources, he called his dad who does have resources. His dad helped fund the thing and now he’s building a webinar for his dad’s business and he’s going to make money there. He shifted from, “I don’t have the resources, the thing that most people come back to. I need to be resourceful if I honestly believe in myself. If I’m not making a fantasy, but I’m making an actual goal and I believe I’m going to hit it, then I need to put my money where my mouth is.” And I’m watching and I’m seeing Andy Facebook live everyday and do these things, and how grateful he is that Garrett pushed him, and how grateful he was. Then on the flip side I had other people, in the facebook group and other places who were so mad about it. Like “you shouldn’t be doing that to people. You shouldn’t be doing these things.” Yet, the person it happened to was so grateful for the experience because it got them off their butt. It got them to shift, it did the thing it needed to do. And it’s just interesting and kind of in reflection for the last week, it’s interesting because I didn’t, you guys see how I sell, I don’t sell hard like that. I tell stories to break false beliefs, but what Garrett did was amazing and got so many people to shift. And I know, I guarantee, I guarantee, in fact, if I was a betting man I’d bet on this. I bet there will be at least a dozen if not more people, who come onstage next year and get Two Comma Club award because Garrett did, made that shift. I bet you money Andy’s going to hit it too. Anyway, we will see. But I’m pretty sure it’s going to happen. Anyway, I’m putting that out there because it’s interesting. It made some people uncomfortable, and that’s why they were voicing their opinion, which is totally cool. I understand that. And it was, again, it wasn’t my plan to prepare it, or knew it was happening. Garrett wasn’t into it happening, it was just in the heat of the moment, when you’re coaching somebody through something, it comes out as just, it was interesting. But I’m grateful that Garrett did it. I know Andy’s grateful that he did. And I think that so many people who took that leap of faith because of that presentation. It was fascinating. Then after that, then Myron Golden got back up and Myron shared some cool stories like he always does. Just trying to give people one last push, like, “Okay, this is your last chance.” And we talked for 30 minutes and we said, “Okay, 30 minute countdown clock. This is your last chance to join Two Comma Club X and then it’s done. And then as soon as Brendon Burchard steps onstage this offer is gone, it’s off the table and it’s over.” So we did that, had a 30 minute break, a whole bunch more people signed up and we launched year two of the Two Comma Club x coaching program, which I’m really excited for. We’ve got, I don’t know the exact numbers, 550 people signed up at the event, plus an additional about 300 from last year who are in for round two, which is going to be fun. So it’s going to be an amazing program, about 800 people or so in the program. And this year, it’s funny because we’ve got a huge coaching infrastructure built in. I wish you guys could see behind the scenes of what’s happening, it’s amazing. So if we decide to ever open this up during the year, you guys should jump in. But right now we only sell it at events, so we’ll see what happens in the future. But that was awesome. Then after the break we came back and Brendon Burchard came up and did his High Performance Academy presentation. Talked about six habits of high performers and it was amazing. I love Brendon, I’ve known him for more than a decade, but I’ve never actually seen him speak like that. I was front row, and his keynote presentation, the one he loves. You could tell the energy of the room was amazing because he was jumping around like crazy. It was awesome. People laughed, they cried, it was so good. I appreciate Brendon for coming. And again, I didn’t pay him a penny. He flew on his own dime to come out here and to share with the group because he cares and he believes, which was awesome. So when he was done, then we broke to lunch because we were way over time at this point. All these things we were supposed to do just way over time. We broke to lunch and all the Two Comma Club, we do a special waffle lunch for them and had a chance to go and say hi to them really quick, and then the coaching program began right there which is exciting. And then during lunch Lindsey Sterling, this is so cool, Lindsey Sterling came and got everything setup for her speakers and her everything and her band showed up. Then we let inner circle in and we let Two Comma Club X come in, everyone came in and then I had a chance to meet Lindsey behind the stage really quickly and then she came out and gave this performance. And I was excited, I thought it was going to be good, but it was so much better than I had hoped for. And I remember I came off after the performance was done and came back stage, and all of the people on the production company were like, “That was insane. We were not expecting that.” It was so good. The performance was good, the lights, the music, the everything was so good. And then she would go to the mic every once in a while and say things, and man, she related to our audience so well. Because she’s a marketer like us, she grew up on YouTube and all these things. And she told these stories that were about, I wish, I don’t even know how to explain it, it was so, so amazing. Then when she got done, she went up really quick and we took a quick break for her to kind of get reset and everything. Then I had a chance to bring her out onstage and I got to interview her. And I asked her some questions and it was crazy because I was leading questions because I wanted the answers, and the answers she gave were not what I was leading towards, but they were better. For example, if you guys know, she was on America’s Got Talent, she made it three or four episodes in and then on the big national TV with like 30 million people watched, she got kicked off. And they told her she was no good. So I was asking her questions about that because I wanted her to say, “you know, but I realized, screw you, I am good. I came back and I built my own thing.” But then her response was o much different and so much better than what I had dreamt of. She’s like, “You know, I went home after that. And I remember watching myself on TV and I had the realization that they were right. I wasn’t good enough. So I kind of went back and for the next 18 months I went back and I learned how to dance better, I learned how to play violin better, I learned how to engage with the audience better. I learned these things and I spent 18 months to get where I could be good enough. Then I went out and started doing these videos and these videos. And on YouTube, the first video, second, third, fourth it wasn’t until I had this one video for Crystalized and it was my best one so far, and I put it out there and for some reason that one blew up and it built my following, millions and millions of views in the first 24 hours. And at that point I was good enough. I had worked it and I had earned it and I was finally good enough for the success.” And I was getting chills. I just got chills again telling that story. I’m like, oh my gosh. Someone thinks, “No, screw you I am good enough” It’s like, no, no, no, if someone’s telling you you’re not good enough, don’t fight it like that. Do what Lindsey did and be like, “You know what, they’re right. I’m not good enough.” And then get back to work. And then you can become good enough. It was so powerful. That was like one of her messages. There were so many good things. She’s amazing. Anyway, I can’t even thank her enough, it was so much better than I had hoped for. So that was awesome. And she works with OUR as well, she does a bunch of work with them. So we had her stay onstage and we brought up OUR and we gave them a check. And it was funny, I think we raised like, I can’t remember, it was something like 400 and something thousand dollars, which is amazing. Then we matched it, so we’re like at 850,000 dollars. And my mom sold a quilt for like 78,000. So we were like, I don’t know the exact number, but we’re like 100,000 dollars away from a million and I wanted a million so bad. So we had a big, huge check at the back about to write the numbers on it. And it was like, 800 and whatever the number was. And then Todd’s like, “Do you want to just round it up?” I’m like, “What do you mean?” He’s like, “Let’s just round it up. We should give them at least a million bucks.” I’m like, “Are you serious.” He’s like, “Yup” I’m like, “Ah, I love you Todd.” So we rounded it up to a million bucks and we were able to give them a check for a million dollars onstage, which is so cool. Two years in a row, a million bucks each year, which that’s…. and in a side you can say, in the check, like what’s this for? It says “For the lives of 400 children”, because that million dollars will save 400 children from slavery, which is amazing. I’m so grateful for everyone in the Clickfunnels community for donating money and putting it out there. And so many of you guys, I know after Funnel Hacking Live last year went and showed the documentary to people, and people raised money, people ran their own events. Millions of other dollars were produced because of what happened at Funnel Hacking Live, and I’m sure the same thing will happen this year as well. And I just want to thank all, everyone who was there who participated and played full out. But that was Funnel Hacking Live and it ended and it was such an amazing experience. And I’m grateful for my team, for all the people. So many people put in so much effort, and time, and energy into it. I’m grateful for everyone who donated, who paid money to come and took time away from work and family to be there. I don’t take that lightly and I try to serve at the highest level possible and I feel like this event did that. I think it changed people’s lives and there was so much tactical amazing stuff. So much strategy and just aha’s. The networking, the entertainment, I don’t know what else I could do to make it better and I’m nervous for next year. But we will do our best to make it better for next year. But if you didn’t come, I promise you it will be worth your time. Someone posted on Facebook the other day, I saw it in my newsfeed, it said, “Russell Brunson promised Funnel Hacking Live would change lives. Did it change yours? My answer in the comments.” I’m like, oh crap. Someone who just like had a bad experience or something. And I read it and it starts saying, “Russell told me it was going to change my life. I wasn’t going to go, and I finally decided to go and I have to tell you it literally changed my life.” And they went and told the whole experience of what happened, who they met, and how it transformed stuff. And I was like, oh my gosh. How cool is that? And everyone else started posting, “Yes, it changed my life.” “Yes it did.” “Yes it did.” It was just like, ah, that’s the feeling you want after all the work and effort goes into it. So I appreciate all you guys who sacrificed your time and your money to come to the event. I’m grateful for those who signed up for Two Comma Club X coaching. I’m grateful for the opportunity to serve you guys over the next 12 months. I will not let you down, our team will not let you down. We’re here for you, care for you, we love you. I want as many of you guys as possible onstage next year. And for those who haven’t had a chance to come yet, or just listening in and hoping to someday be able to come and start being part of this game, keep working towards it. Go get your tickets right now. Commit to next year and start working towards it and be part of this community. This community is second to none. I’ve never seen something like this in our industry ever. It’s a whole bunch of people who care, a whole bunch of people who are trying to change the world their own little ways. And if you want to tap into that, Funnel Hacking Live is the place to do it. So with that said, I’m going to bounce, I’m going to let you guys go for the day. Appreciate you all, thanks again for listening in. Hopefully you’ll have a chance to come to next year’s event. If you don’t have your tickets yet go to funnelhackinglive.com and I’ll see you guys soon. Bye everybody.

TPL #32 - Generational Habits

Third Power Life

Play Episode Listen Later Mar 17, 2019 10:33

So, the big question is this; how are successful professionals like us going to keep increasing our business success and yet still have a full, balanced, and vibrant life that we absolutely love? That is the question and this podcast will give you the answers. I'm Dan Gentry and welcome to Third Power Life Podcast. I was thinking about habits. And I know I talk a lot about habits and systematization and all that. But one of the things that really occurred to me was the fact that our habits are not limited to just us. There are generational effects... I was listening to a presentation by Garrett White, Wake Up Warrior, you may have heard of him. But he was talking about how, you know, if you're like intensely overweight, which I was, I was like at 36% body fat, it was pretty terrible. And he was saying how there's so many of us that our habits are affecting our children. And we can literally have gun to the head of our child. If it was a physical gun, they'd throw us in jail, but instead, you're driving through McDonald's, right? It kinda clarified something for me that I thought about many times is that the habits that we have don't end with us, right? They go on beyond us, our children and people who look to us as role models. Our habits effect us. My son, my boys are both at home and I see the thing, these habits and these little quirks of character that I have and I see it reflected in them. And it's both gratifying and scary, being completely honest. 'Cause there are some things that I do that are fantastic and there are other things that are not. I would love to say that my life is perfect and you just need to be like dad, right? It's just not the case. I was looking at myself at the end of last year, specifically with my health and weight. I'd gone to my doctor's appointment, to my physical. It was the Tuesday after Thanksgiving, actually, and I was over 290, right. Now, I'm pretty tall, but I'm not that tall. And I realized that this has got to change and I was asking my doctor, you know, what diet I should do. We kinda agreed, he said that the keto diet is the way to go, so I started that Tuesday, Tuesday after Thanksgiving. I've been absolutely solid on it since then. As of yesterday, I'm down 40 pounds, I feel so much better. I'm looking and my son, basically that little mini-me. I saw that he's definitely not fat, but we've gotta grow into that, the weight there. But I realized that it was my habits, my same eating habit, my same habits, that were forming him and were having an effect on his life. When Garrett White said that, it really hit me that my choices, the choices that I'm making right now, have an effect and it's beyond me. So when I'm trying to find the desire and the will power and the motivation to really make change in my life, and I tell this to everybody that I work with for goal setting, is you need to have here's why I want the goal, but also, here's what I don't want. So loosing weight, it's not just about that I wanna be skinnier, better looking and all of that. It's that I'm setting a precedent. I'm setting a standard for everybody that I interact with and it's going to go beyond me. It's not just about how do I feel and how is it affecting me. It's what's the generational impact of that. And I look at even my upbringing with my parents. What are my thoughts on money? What are my thoughts on success? What are my thoughts on work ethic? All of these different things that flavor all of my interactions. They flavor my business, they flavor my parenting style, all of these things that I learned from watching and you know full well, if you have children, that they do what you do, not what you say. --- Support this podcast: https://anchor.fm/thirdpowerlife/support

I See You, We See You - Dave and Carrie Woodward - FHR #320

ClickFunnels Radio

Play Episode Listen Later Mar 12, 2019 11:36

Standing on stage at Funnel Hacking Live this year with all the partners and their wives, during Garrett J. White’s presentation was one of the most impactful things I’ve had happen to me in a long time. Funnel Hacking Live this year was a huge milestone in so many ways. As my wife Carrie and I drive home from a weekend getaway to recharge after the last few crazy weeks, we reflect on the impact Funnel Hacking Live not only had within the community, but that it had on us as well. So my question to you is this: who do you see? And more importantly, do they know you see them? ❝ You’re not alone! So many times you feel like you are completely 100% alone in the journey in this entrepreneurship, and trying to go after your dreams” - Carrie Woodward Some Topics Discussed This Episode: What Funnel Hacking Live was like for Carrie, the Wife of a ClickFunnels Partner The Tribe YOU, as Funnel Hackers and Entrepreneurs have Sharing it ALL! Welcome Home Funnel Hackers! ❝If you are new to the ClickFunnels family, welcome home!” - Dave Woodward Important Episode Links: One Funnel Away Challenge DotCom Secrets Book Contact Episode Guest: Email Dave Connect on Facebook Follow On Instagram Episode Transcript: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. 00:17 Hey Everybody welcome back today. This is going to be a fun little podcast. I'm actually driving back from McCall, Idaho. I've been up here for the last couple of days with my wife. Just recuperating after a really almost 60 days of just busy life, crazy business stuff and wanted to just kind of take some time. First of all, introduce you to my wife. You'll hear me refer to as Princess, but she is the whole reason I've done all that I've done. And we're going to, uh, as we were up here, I've decided I'm going to do two different podcasts with her. This one here is going to be a reflection of some of the things that happened at Funnel Hacking Live. And the other one will be more along the lines of entrepreneurial, marriage and success and things of that sort. So it's gonna be a two part series here. 01:03 So this one here again is focused on I See you, We see you. It also can be referred to as I feel you. We feel you. And this really came down from those few guys who were at Funnel Hacking Live, had the opportunity of, of seeing Garrett White's presentation and what Garret was up on stage. He actually ended up bringing up all of the founders and partners of ClickFunnels and their spouses. And it was really one of the most impactful things that I've had happen in a long time. Um, we've been going along four and a half years now and there's a lot of things that happen behind the scenes. And what happened was we had the opportunity of basically having Garrett bring us all up on stage and look out over 4,000 people while we were there. He then basically almost had us in somewhat of a chant, basically going back and forth between the audience and us on stage. 01:58 And it was, uh, really one of the most emotional experience that had a long time as I actually felt. The gratitude and the appreciation of 77,000 customers represented by 4,000 that were there expressing gratitude and appreciation and at the same time seeing what we've done to try to build this. And at the same time, reflecting on them with those things that we've seen and what we're trying to do. But before I go too much more into that as an introduction, I want to bring on my wife. Uh, this is the most important person in the world to me. She has, we've been together now over 25 years, been married over 25 years. So, this is my wife Carrie Woodward my princess. Hey, so we're super excited to be able to spend a few minutes are kind of going through this. So sweetheart, tell me what was Funnel Hacking Live like for you this year? 02:58 I think the cool thing is, is that when we walk into the place, when were first setting up, when we first get there, and we see this, this months and months of this vision that they all had of how they're going to pull it together. And the long nights, the long days and long weeks along months, the hours and hours of lack of sleep that they never get. And um, all of a sudden you walk in and you see this and there's always a moment where you're standing there and you get emotional because you're just like, okay, they did it like it, it came together and then you realize like they didn't just do it. We did it like we all did it, we, we pulled together and it, and it just kind of came together. And, and, and why was it we, because it was we, you have to do it as a team in order for these guys to be able to keep going. 03:51 And I think that that was so powerful for me was when Garrett did his presentation for those of you guys were there. Oh my gosh, it was amazing. But it was super powerful because what he tried to show people was, you're not alone like so many times. You feel like you are completely 100% alone in the journey of this entrepreneurship and, and trying to go after your dreams and whether you've got a full time job or that works from eight to five, nine to five, and you know, you get paid a certain amount. There's still crazy stresses that come along with that. But you have a different family, a different tribe with whatever career, whatever job, whatever type of thing it is that you choose to do in life. And this particular tribe of people of entrepreneurs are special. And just to see everything that they go through is, is just so powerful. 04:42 And as I, um, I was standing out one one day and this, this amazing young mom came up to me, her name was Paige. So if Paige is listening. I just want you to know that I saw you and I felt you. And she came up and she just started to get emotional and she said, tell me. And then she stopped and she started sobbing and she said, can you tell me everything is going to be okay? And she couldn't get her emotions under control. And I was like, ahh! Like I felt her, I, I knew exactly what she was going through because as you know, the time of just building, building, ClickFunnels and doing this as a team with so many amazing people, um, there was those times when you know, you have to step back and go, okay, this is a huge jump of faith. 05:30 This is a huge leap of faith. And you see everyone hunker down and make so many sacrifices, families and spouses and also the people who work behind the scenes that so many people don't know about that. You see them do that and, and they do it. They're doing it for their families and they're doing it for you. And to see that and to see that that journey, that so many go through that as you keep pushing and as you do it together it works. And when we, when we got up on that stage, you know, Garrett pulled us up, he pulled up some other individuals and had them go through the same experience and then he pulled us up and had us say to the crowd, we see you. And they said it back. We see you. And it was so powerful to us. Like all of us were sitting up on stage and bawling like babies. 06:22 I was so incredibly embarrassed. I couldn't get my emotions under contr. It was so bad. But I think it was just like years of it. of just like seeing it come to that point of the long days, the long nights, the stress, but also the wins like the incredible wins. And I think that that sometimes it's something that we forget to celebrate, but just to know that we see each other and we know each other and we know each other are there. And I think within the entrepreneurial world, sometimes it gets lonely but you, because you are doing it alone a lot. But often we don't realize the importance and the power of allowing other people to know that we're seeing each other, that we're feeling each other and we're appreciating each other because that is, it's powerful. And I know for me when we were standing up on that stage, it was like, I just felt like I would just, I mean man, my bucket was just filled with like so many awesome, wonderful, like amounts of energy that was thrown at us and love and support and, and I just felt like, I hope that everyone in that room could've felt that with us too. 07:27 That we were throwing it back at them. That we like we sit and we, we, we have the like we want them to be successful and you know, we, we pray for our families, you know, whether whatever being it is, whatever higher power it is that you believe in for us, for me it's prayer, but we, we do that. We pray for you guys for the all of those out there who are, who are in our tribe and who are working with us and how we just want them to know that we're seeing them and we're feeling them. And for my sweet friend Paige out there, we see you and we feel you and we, we just want you to know to, to keep going. And I think that that was such a powerful thing because in the same time, that is when Dave was having the experience of like, oh, should I keep this podcast going that I'm doing, should I keep it going? 08:11 Should I keep it going? I don't know. Like you just feel like nobody is seeing it. Nobody's feeling you because you're, you see them and you feel them, but you don't know if they're reciprocating it. Like if they see you and they feel you back. And it was so awesome for me to see him and to feel him, feel so many people coming up to him and sharing with him how much they appreciated his podcast and his message. And I think that, gosh, like that just made me learn from an outsider. Just seeing him and seeing the people reach out to him and to reach out to, to us as, as spouses that you guys like. It is so powerful to share, you know, with your loved ones, whether it's just people in your home or your family or your friends around you, your community, whatever the heck you're community is, let them know you see them and that you feel them and that you appreciate them no matter what it is. That is so powerful. And I think that that is like, um, something that amazing that I learned from just this Funnel Hacking Live is the tribe that was there of so many people reaching out to each other and just letting them know that they see each other, they feel each other and, and they have each other's back and like keep going. You can do it and, and, and keep moving and keep like, just keep being awesome. 09:34 And again, really we want to make sure that you understand how much we appreciate you. If you're new to the ClickFunnels family, welcome, welcome home. I think, uh, as an entrepreneur it's one of the most lonely times and yet at the same time, I hope, uh, anybody who's listened to this, uh, that you feel we, we're here for you and for your success. It's been one of the most fun journeys, most stressful journeys, and yet at the same time, nothing excites me more than, than seeing someone have success, whether it's an eight figure award winning plaque or ring or a two comma club ring, or if it's literally the first thousand dollars. I remember the first thousand dollars I ever made online and I seriously, I thought I had won the lottery. 10:20 It works. It really works. 10:25 And I just want to make sure that I just, just, no matter what you might be going through, just keep going, just keep going. And I think that that's really the, what I've, I've seen the benefits and the blessing so much over the course of the last two weeks, especially just the value that exists when you just keep pushing. You just keep going and going and going. Sometimes you just never know when it's going to actually hit, but it actually does and it always, always will. And just again, want to make sure that we encourage you to never ever give up on your dreams, never give up and just realize that you truly are just one funnel away. Having an amazing day. This is my wife, my Princess Carrie. 11:04 Hey, hey 11:05 and Dave Woodward signing off right now. Thanks so much. We'll talk to you guys soon. 11:10 Hey everybody. Thank you so much for taking the time to listen to podcasts and one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people, and that is our one funnel away challenge. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel away challenge or if you want to go ahead and sign up and do it yourself, just go to onefunnelawaychallenge.com. Again, that's onefunnelawaychallenge.com sign up, go through a 30 day challenge. Uh, it's one of the great things. We've got Russell basically giving you a 10,000 foot level. Julie Stoian comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll just hold your feet to the fire. Super Accountable. We've had more people get more success and things done out of this than anything else. So go ahead and sign up @ onefunnelaway.com. Thanks.

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$10M+ in annual revenue – Garrett White Runs Wake Up Warrior Which Generates

Beyond 8 Figures

Play Episode Listen Later Feb 19, 2019 56:45

Finding your Warrior authenticity and honesty within yourself with Garrett White.

warrior runs generates annual revenue wake up warrior garrett white

Behind The Scenes Of Day 2 At 10X Growth Con

Play Episode Listen Later Feb 13, 2019 27:17

Find out what really happened this year, behind the scenes of the 10x growth con. On today’s episode Russell gives a summary of all the things that occurred day two of the 10x Growth Con Event. Here are some of the crazy things that happened: Hear what Garrett White had to say about Russell’s calling, that had everyone listening in tears. Find out how Russell was still able to give an amazing presentation despite an alarm blaring, and people doing the wave. And find out what prevented people from actually being able to buy Russell’s product at the end of the event. So listen here to see all that went wrong and right at the second day of 10x Growth Con. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Yesterday I gave you guys behind the scenes of day number one of the 10x Growth Con, convention, event, what happened, how I did on sales, and hopefully you enjoyed kind of hearing behind the scenes of it. Now I’m going to take you guys to day number two because I had a chance to speak two days at this event. So I’m going to walk you guys behind the scenes of what happened there later on how my second presentation did, and share a bunch of other cool stuff with you as well. Alright, so I woke up day number two and once again I was nervous. So I woke up, got on my slides and start working on my slides and getting them fixed for this new presentation that I’ve never done before. I’m stressing out thinking, how in the world am I going to do this presentation? There’s an echo, nobody can hear me. And I did my best and got everything ready and then I headed over to the venue. When I got to the venue I saw Dave Woodward and Dave had been helping a ton. Dave is just amazing, an amazing human, one of the hardest workers you will ever meet and just someone who’s amazing at getting stuff done. So Grant and his team was pulling on Dave like, “What should we do? How do we fix this?” So they went and got pipe and drape and wrapped the whole upper concourse of the event, hoping to block sound. They opened up the top of the dome, because after Grant parachuted in they closed it, and it was super humid and hot inside. In fact, I was on stage just pouring sweat off my face because it was so humid. We had captured all the humidity. So they broke it back open, just like 10% open, just so some of the echo could get out. The changed the microphones, they removed some microphones, did a bunch of things to try to clean up the sound, and it was better. Still was not amazing, but it was better. So I got there and one of the things they said, “Russell, you can’t speak as fast as you do. When you speak this fast, everything bounces off the walls. If you’re going to do this presentation you have speak in sound bites. You say something it hits the wall and comes back, you say the next thing, it hits something and comes back. Everything’s got to be spoken in sound bites.” I was like, “Oh crap, I have a big, like a 200 slide presentation. I can’t do that in 90 minutes with that.” So I went in and deleted probably 50 slides to, in fact, some of my favorite parts. Someday I’m going to do this presentation and I want you guys to see it, because I literally do the presentation and in the presentation I show you what I did to do the presentation. It’s so cool. But I had to delete all that because it just wasn’t going to, I couldn’t get it all fitted in there, so I deleted a bunch of stuff. And then one of the big ideas I had for this presentation, I was going to bring other speakers onstage, people who have gone through our training, and let them go on stage and just tell their stories, which I was really excited for. So my second presentation was called 10x Secrets Mastery, and then it was how they could learn how to speak from stage. And I was really excited for this because at the last 10x I had 3.2 million, this one we had just done 2 million the day before. I was going to show them, “Look, how to make a million dollars, or 2 million. How to sell to the masses.” Like most of the people in the room were salesmen, I’m like, “Selling one on one is one thing, but selling one on many is a completely different skill set you have to learn and master, and I want to show you guys how to do this.” So we did when we created this presentation. So what happened, this is really cool. I think all of us were kind of feeling a little bummed out and sad from the day before because we hadn’t hit our goals. So we kind of licked our wounds and all the people who we were going to bring onstage, I had them meet me in the greenroom to kind of go over the presentation so I could show them what was going to happen and we could talk about it. So I brought them in and I showed them my presentation. Now a couple of the highlights of the presentation, I found footage of the very first time I ever spoke onstage, and it was so bad. So I showed them those clips. And I started walking through the presentation, and in the presentation I take two big jabs at Gary Vaynerchuk, which was really fun because Gary called me out on a podcast recently, so I thought, as long as I have the mic and I’m standing in front of 35,000 people, I should definitely make fun of Gary Vaynerchuk, so I did and it was amazing. It was cool because I talked about, there is two ways to become a speaker. Number one is to become famous and get paid to speak. I show how people like Tony Robbins, Schwartzenegger, Oprah, Bill Clinton, Ellen, Richard Branson, Cuban how much they charge for a keynote, which is like $200,000-ish or something. I was like, if you add all those up it’s 1.4 million to get all those guys to be your public speakers. But I was like, at 10x last year I sold 3.2 million, my take home was 1.6 million. So I was like, you can either become famous and make 200,000 grand, or learn how to sell from stage and make way more. And then I showed this picture of me and Gary Vaynerchuk sitting there and I said, “Look, there’s too paths and Gary chose a different one than me. Gary wants to become famous. Gary charges $105,000 for a speech.” And then I showed a slide where I was like, I made 3.2 million dollars in 90 minutes and then I went home to be with my kids and my family. And then I said, “Do you know how many keynotes Gary would have to give to be able to make what I did in 90 minutes. He’d have to give 22. That’s one a week, that’s 22 weeks.” And then I said, I showed a picture of him looking super tired. I said, “You could go and you could hustle and be tired if you want to become famous. Or you could just learn how to sell and make the same amount in one presentation.” And that was jab number one. And I made another jab later on, but it was fun. So for those who love Gary, sorry. But he talked trash about me, so I got my, I got the last word, which was amazing. People were laughing super hard, which was great. Anyway, then I went down and I showed them where they’re going to come in. So some of the people that were coming in to do parts of the presentation, the first one was Garrett J. White, he came in and he was going to talk about his results taking this framework. Then we had Brad Give and his partner Ryan Lee, who they’ve done, they basically used to sell financial services across a kitchen table, and then they took this methodology of selling to the masses and had a webinar pitch and they had 1200 people on a webinar last week, and now they actually just passed Two Comma Club X. They made over 10 million dollars on one of their funnels, which was amazing. Then I had Jaime Cross, who is using the same presentation to sell soap and her oils and things like that. And I had Stacy and Paul Martinos, Stacy came up and talked about how they’re using this to save marriages. Then I had, let’s see, who are the other people? I’m scrolling through here to make sure I don’t forget anybody. Then we had Natalie Hodson came up, she talked about going to the FHAT event and her experience. How she went to the FHAT event and four months later made over a million dollars selling her $37 ebook, which is amazing. Then I had Annie Grace talking about how she used this to help people quit drinking, and then she used it to make a bunch of money at her event. And then I had Myron Golden who was going to come up and do his magic, because he is one of the most amazing humans I have ever had a chance to meet in this world. And Myron, we were going to bring up and have him tell some of his stories and do what Myron does best, which is get the audience to buy. So we were all excited, and you know, I was still kind of nervous because of how bad it had been the day before. And it was funny because I kind of walked them all through the presentation, show them what worked, everyone’s excited and they started asking, “What’s the goal? How many am I gonna sell?” And I was like, “If we can get 100 I’ll be happy.” And Myron’s like, “100? We could do a thousand.” And everyone’s kind of all over the place, and it was pretty cool. And as we’re recording this, it was funny because Dan Usher, who runs the Clickfunnels studio up in Toronto and he’s an amazing videographer, he wanted to capture this thing by having Garrett kind of come and pretend like he was the coach. And it was supposed to be this joke thing. So Garret, they mic’d him up and then he came over and started doing this jokey thing for probably a minute, and then he just like, “Screw it.” I don’t think he said screw it. You know Garrett, he swears instead of that. But then he just like switched over into this, I feel like he was a coach in a locker room like coaching all of us through the callings we had, and how this was a platform we had to share these callings. And it was 5 or 6 minutes long, and by the time it was done I looked around at all the speakers and they were all crying. I feel bad because Annie was back there and her makeup was all smeared. And I looked at Garrett and as he’s telling this to me, directly to me, he’s got tears streaming down his face, and I’m sitting there and I start crying. And all of us are sitting here in this room, just bawling our eyes out, crying as Garrett’s talking about our missions and how they all tie together. Anyway, what’s cool is because we had put on the mic for this thing that we were trying to capture, we captured this whole amazing speech that was not planned, and brought me and so many people on my team to tears. So I actually wanted to share it with you. I got the recording of it, and I wanted to plug it in right here so you can hear what Garrett said, because I think it meant a lot to me and it meant a lot to those who are here. And hopefully it gives you guys kind of a glimpse of your business and my role in your businesses. You know when I was, over the last couple of years I’ve had times where I’m like, what am I doing this for? What’s the purpose, I help people grow businesses, why does that matter in the whole grand scheme of things? And it’s interesting because one of my mentors and friends, her name is Tara Williams, Tara told me, she said, “If you look at your mission, I really think it’s a couple fold. One is there’s people that have so much financial strain that they can’t do anything else, trying to figure out how to get out of financial strain and then you come in and give people the tools they need to free themselves from the captivity of debt or money, and when they free themselves of that, then they can look outward and start serving and helping other people.” And when she said that, I was like, “Oh my gosh, maybe that is my thing.” Because who cares if you guys make a million bucks, or ten million bucks. It doesn’t matter. What matters is if I can get the stress and the pressure of you having to make money off your back, then you can start looking outward and start serving other people. That’s why in our community I look at all these people. All the people who were on stage were all people who were, who had a vision, they had a message and they couldn’t get it out, so they came, somehow they bumped into us and what we’re doing and we were able to help facilitate and get them into a spot where they could take the pressures of money off their backs so they could focus on serving other people. And everyone who was speaking there had now served thousands and tens of thousands of people. Stacy and Paul Martino had saved over 10 thousand marriages. Annie Grace has helped thousands of people beat the chains of alcohol addiction, and on and on and on. So I think that’s why I was so emotional for it. So I’m going to actually plug in that clip right here so you can hear the speech that Garrett gave in the locker room. Garrett: Do you know why I’m here? I’m here because I believe in you, truly. I was already gone for 6 days. This is the longest I’ve been gone from my family in 5 years. I’m here because of you. You’re called to do what you do. I was not called to do what you do. Without you I can’t do what I was called to do. I’m not here for promotion, that’s great, it’ll be great for me, I’m here because I’m in your military force. I’m on your team, I’m in your unit, you’re the general. I run a unit, my men listen to what I say, in the way I’m called. I follow you because you’re called, like we stay here, I listen to your stories. Every single one of us have the same thing, I know the back story, I know what the story is. Yeah, the example is sell soap, but at the end of the day you’re sending a message to women. This shit is serious for me. When I shared with you earlier, the piece that they’re not getting today, and they haven’t gotten so far. They haven’t gotten the reason why I follow you. It’s this thing there. This thing that’s bigger than you and it’s bigger than me. Dude, I love you I respect the f*** out of you. Today I’ll go to war with you, but for something that you have seen long before I could see it. It’s not flowery speech for me to talk about how Clickfunnels did something for me, hey, what can I get from this? Without Clickfunnels, there is no movement of warrior. Without the frames, there is no conversion for men to learn to live and marriages and family f***ing die, in my world. People follow you because of who you are and what comes through you. The software is the weapon, the frame is the game, but you’re the reason. And I love the reluctant hero, I do. I love it. But there’s a piece in you too that’s ready to click. This is the piece that you got f***ing an army, just waiting for that little click of fire and it’s game f***ing over. There’s no one that will stand on this stage, that can harness the power, including me, that you have access to right now, because you built an army and you weaponized them. And you believe in God, and I believe in God. And I know that all of us here are doing something bigger than we actually understand. So out there was a circus yesterday, and it happened on purpose, and it set up what’s about to f***ing happen. From the beginning when you walk on to the beginning of when Martin and you finish it up, every single one of us has an important role to play, which is get into the state that’s required, so that when you start speaking the thing that comes through him comes through you. So that this is seen not as a Russell show, or a Garret show, or any of us, it is not even a CLickfunnels show. It is a movement of people who have been called to lead movements all centralized on one thing, which is waking people up. I see you, man. I’ve seen you for a long time and I know you see me, because in that we see the same thing. And when I get to spend time with you guys that I haven’t got to spend time with, I see the same thing in you guys. So all the frames to the side, the frames everybody knows, 35000 people doesn’t matter, that means that on the other side of a game we cannot see, there are numbers we cannot contemplate, that are currently standing and waiting for you simply to get out of the way and speak. And they’re sitting in the ears of everyone in their seats whispering, “This is the time.” So I’m here because I follow you. My wife’s life has changed because of you. It sounds funny that she was reading her book, but you were the only one that could have got into her. So I’m honored to be here, honored to support you and your calling. And I’m honored to meet all of you, and be here with you. And some of you I know better than others. And this was supposed to be a locker room speech of a different kind and be funny, and the truth is I don’t really know how to f***ing do that on queue. So anything funny I ever say, it’s not on purpose, it just f***ing happens. But this right here, this is why I’m here. And I needed what you had to be able to take this that I feel and take it to literally hundreds of thousands and soon millions. Thank you. Russell: Alright, and I don’t know about you, but again, in the room it had all of us crying. And I’m just so grateful for Garrett because it gave us, it kind of regrouped us and gave us the motivation like, “Okay, let’s get out there, we’re going to change all these people’s lives.” So we got done and then I had to hand the slides off to Jake on my team and Jake ran it to the audio and video guy, and I was like, “Okay, I can’t touch the slides again, here we go.” And so that’s what happened. Alright, so now fast forward 3 or 4 hours later. I was supposed to be the last speaker before the end of the day. And at the very, very end of the day they had some DJ or some Dougie Fresh, or I don’t know, something like that. He’s supposed to be doing some rap thing after me, but everything ran late. So everything was like an hour and a half beyond what we’re supposed to be. But they’re like, “The last thing is like this rapper, so just do your thing. This is how we’re making the big money.” And if you think about this, again from a choreographing of the event, this could have and should have been where this event made its money. It should have been the big payday, and everything should have been coordinated to that. But unfortunately, things happen. So I got back prepared to do my thing and a couple of things happened. Number one, right before I got onstage, and this makes no logical sense and it’s like the backwards choreography, but Grant was onstage and he told everyone, “Hey everyone, we’re going to do 2 for 1 t-shirts right now, but you gotta get them in the next hour, otherwise when they’re gone, they’re gone.” And literally 30% of the entire audience stands up and runs out, right when he’s announcing me. Runs out to go buy t-shirts. Like a $10 offer. It was like, you’re blocking a $25000 offer with a $10 offer. Everyone’s running out of the stadium to go buy t-shirts. Number two is every speaker has been announced from behind the stage, where the thing lifts up and you walk out and it’s this big thing. So I’m back behind stage, about to be announced that way, and then Grant messages his guy and says, “I don’t want Russell to be brought out from underneath the screen again, have him come out from the side of the curtain.” I was like, dude, you’re supposed to be positioning me to be doing the big sale, and then you diminish my positioning by having me come out from the side instead of under the…it’s just insane that he would do that. Anyway, whatever. So I lost the positioning, which hurts when you’re doing a $25,000 offer, then a fourth or a third of the audience was running out of the stadium to go buy $10 t-shirts, and then I was announced and came out. So that was interesting choreography. So I get out there and I start speaking and then an alarm goes off. Literally, there’s an alarm. Somebody set the alarm, and for the first 10 minutes of my speech there was an alarm blaring through the hallways of this whole thing, which is crazy. And then one section of the stadium, they decided to start doing the wave. So everyone’s up there doing the wave, and I hear them yelling and shouting, and I hear the alarm going off, and I’m up there like, “What in the world is happening. This is chaos, I don’t even know what to do. It’s crazy.” But I step onstage and start my presentation, and I start it slow. I say a line, boom deliver a line, wait for it to bounce back. Next line, deliver it, wait for it bounce back, deliver it…and I could feel it, there was something about this presentation that was different, it was magical, it was so good. So we’re delivering the thing and I bring my guests onstage and I have Garrett White come and do this thing and I have each person come and share their part, and it was just beautifully orchestrated. Everyone’s success stories and testimonials just weaved in perfectly, and it was like the perfect thing. Myron comes onstage, does his close, doing his thing and it’s just, it was magical. In fact, Myron leaned over to me at one point and he said, while one of the, I think it was Natalie, or Annie was giving their testimonial and he was just looking at the audience, and I looked and everyone was so engaged. And he’s like, “The worst case scenario you get a thousand people.” And I was like, “Oh my gosh. That’s 25 million dollars.” I’m freaking out. So we go through this thing and we finish the thing and then we’re going through the stack and the closing and we had one more close left and Grant’s team I guess was like, “The Dj’s supposed to be up right now.” And he goes to Dave and he’s like, “You have to get Russell off stage.” So Dave comes over and gives me this look like, you have to end this now. And I’m like, ugh. We had one more, the most important close of the entire thing we have left, it was Myron’s, the best one. And I have to go to Myron and I’m like, “We have to cut this off, we have to stop.” So we didn’t get to do the last close, which is like the most important close of the entire freaking thing, so we missed that one. I do the last call to action and I drive to everyone and said, “Okay, everyone on the floor, the people that paid like $10,000 to be here, there’s a sales table right here on the floor, go over here. It’s $25,000. There’s a sales table over here.” And when we got to the table people started jumping up and running. And upstairs told everyone to start running. And it was so perfectly executed. It ends, pull off stage, and I’m feeling on top of the world. I’m like, “Oh my gosh, the presentation was perfect. The delivery was perfect. People are running to the sides. Everything was amazing.” I go back to the green room, I’m kind of hanging out and relaxing. Oh and then, all the people who were onstage, they were over at the sales tables to go close sales, and I told them, “Look, all the people we met onstage today are over at the table, come over and talk to them, they’re going to tell you their stories. If you have any questions, how this will work for you.” So anyway, that’s what happens, people go to the things, I go back to the green room and kind of relax, waiting for the numbers, waiting for the numbers. And probably ten minutes later Garrett White comes in and he’s like, “Dude, you got screwed.” I’m like, “What do you mean?” He’s like, “They blocked off the sales tables. I was by the sales table and there’s all these people trying to get to me, and they completely blocked it off and they wouldn’t let us come back. I was trying to close sales and I couldn’t talk to a single person.” I’m like, “What?” Then the others came in and they’re like, “Yeah, we got kicked out.” And then Dave comes in later and he’s like, “The Fire Marshall closed off one of the sales tables because there were too many people supposedly on the floor. So the Fire Marshall closed off one, all the people running to the table, the Fire Marshall blocked them. And then the DJ, who was preparing for the thing, his team blocked off the other sales table.” So both sales tables on the floor, with all the 3000 people that paid $10 grand a piece to sit down there, the best buyers in the room, the two sales tables where people were supposed to get money completely blocked. They blocked the two sales tables. There’s no way for people to give the money. It was insane. So I’m like, “What in the world?” and then finally when everything kind of ends and we’re about to leave, Dave comes in and I’m like, “How did we do? How did we do?” I’m thinking like, if we bombed we would have done 100. Based on the presentation and the feeling of the audience, the people running and everything, I’m like, worst case scenario we did a hundred, which is 2.5 million, which is now will be at almost 5. I’m like, I guess we’re halfway to what our goal was. Dave comes up to me and he’s just pissed. So mad. He’s like, “I don’t even want to tell you, but I’ll tell you.” And I’m like, “What?” He’s like, “14” I’m like, “14?” He’s like, “Yep, they blocked both sales tables. We only got 14 people who randomly found us in other spots.” I’m like, “Are you kidding me. There’s no way.” And he’s like, “Yep, and now they’re kicking us out because there’s a rapper that’s going to rap, who will make them zero dollars at this event.” And it’s just like, oh my gosh. So that’s kind of how that one ended, which is just like, ahh, so frustrated. I feel like we executed everything on our side perfectly. So that night we took our team, all 40 of them who were killing themselves, we rented a yacht, and we went on this three hour yacht thing at night, had dinner with them, let them all dance and have fun and it was a good time. And then the next morning we woke up and all of our team went back and started closing deals. Our team closed another, they got 13 more people that they found in the hallways to sign up. So they ended up with, what’s that? 27 or so. I think we had 675 thousand dollars in sales from the 10x. So when all was said in done from the event, I think it was 2.7 million we ended, which again, is not bad. It’s great. But it’s just tough when you’re expecting 10 to make about 3. Anyway, so that was kind of how it all went. That next, that day we just kind of wrapped up the rest of the vacation because it was crazy. All of our affiliates from the 10x launch as well as the people who spoke onstage, we put them on, we were on these two yachts and we sent them to the Bahamas. So they went out that morning on this Mastermind Yacht and started masterminding while they were on the yacht. And then my wife and I had to go shopping for Funnel Hacking Live clothes, so we shopped til we dropped. And then we jumped in a private, in a sea plane, a private plane is a sea plane though. So it’s sitting in the water and it takes off from the water, and flies you over to the Bahamas. And we land in the Bahamas and we hung out all night that night masterminding with all those people, which was really cool, just amazing. So we masterminded with everybody, which is awesome. The next morning we woke up and jumped back on the yachts and went back to Miami. And that’s a whole other story in and of itself. We had, they smuggled somebody onto our yacht, who when we got close jumped off and swam off. They wouldn’t let us, a couple of us missed our flights because they wouldn’t let us off because of passport issues. It was just nuts. But somehow managed to be at the airport, my wife and I flew home and the whole trip ended. So that was the 10x experience. It was kind of funny as we were talking about it. Everything that could have gone wrong, literally went wrong on this trip. But at the same time we had such an amazing experience. Grant and his team, I love those guys, they work so hard. So many things are outside their control. The echoing, the different things. How do you get 35,000 people into a stadium? So many things like that, and they did an amazing job with the event. I think it was a smashing success for everybody. And while I was frustrated with some of the choreography of the event, that’s not their strong suit and it’s something that maybe next time we’ll work with them a little closer on. But anyone that can put 35,000 people in a room is amazing. I don’t even know how that’s possible, but somehow they did it. It was amazing. And the b-roll, the pictures. I’m sure you will see for the next year in every ad of mine you’ll see pictures and videos of all the amazingness, because we got to capture some cool stuff. So worst case scenario, we got the b-roll and it was a really great experience. So thankful for Grant and for Jared, for allowing us to come and partake in that and be part of it. And thank you for everyone who was there, even though a lot of you guys couldn’t hear me. I hope that you heard my message and the love that we have for all of you guys. We honestly want nothing more in this life than to change your lives. That’s why we’re here and why we’re doing this whole craziness, because I tell you what, I could have made 2.7 million dollars sitting at home not doing anything. But we wanted to come and have a chance to share our message, Clickfunnels with you and with everybody who was there. And also because it’s been interesting, you know this whole internet marketing thing that all of us are doing, is not mainstream yet. It’s funny because I feel like, when I got started doing this 15 years ago, it was like this weird thing and people thought that we were weird. And you know, one of the things I’ve been trying to do over the last 4 or 5 years is really make this a mainstream thing. Make funnels a mainstream thing. I want someday where people don’t talk about websites anymore, they talk about funnels. And I’m doing my best and I think this was such a huge platform for us to be able to share that with so many people. And I feel like for all you guys, whatever businesses you’re in, I’m trying to lead the way by making what I do mainstream and hopefully you guys will do the same thing with your businesses as well. So with that said, I’m going to wrap this up, my voice is almost gone. I’m going to get home, play with my kids. Thanks so much for listening everybody, and Funnel Hacking Live is now a week and a half away. I cannot wait to see a bunch of you guys there. I have 5 or 6 presentations I’m doing now to get ready for Funnel Hacking Live, it’s going to be amazing. And I feel like Funnel Hacking Live is our family, I’m so excited to go to that event and just feel at home with my people and people who get me and get us. And I’m excited to share that with all of you. With that said, I appreciate you all and I’ll talk to you all again soon. Bye everybody.

Behind The Scenes Of Day 1 At 10X Growth Con

Play Episode Listen Later Feb 11, 2019 20:01

Find out what really happened this year, behind the scenes of the 10x growth con. On this episode Russell recaps his experience of preparing for the 10x event, along with what happened with his presentation on day one. Here are some of the awesome things you will here on this episode: Find out what kind of stress Russell was under in order to prepare for the 10x event. Hear the things that went right at the event, along with the things that went totally wrong. And see how much money he made from his first presentation at the event, despite the problems. So listen here to find out how day one of the 10x event went, and tune in next time to hear day two. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. I am back from the 10x event, I have completely lost my voice. This episode I want to give you a rundown of everything that happened, the good, the bad, the ugly, and I’m excited to share it all with you. Alright everyone, so I’ve been getting blown up everywhere from everybody asking me, “How’d you do at 10x? What happened? Tell me the stories. I saw the pictures on Instagram and all the stuff looked amazing. How did it go?” and I know a lot of it came because last year’s 10x event we set a goal to do 3 million dollars in sales, and we did 3.2 in 90 minutes and it was amazing. And obviously we launched 10x secrets, the product, kind of talking about it, so everyone is expecting big things, which caused insane amounts of stress on my side, in case anybody’s wondering. It’s like, imagine winning an Olympic Gold medal and then going back four years later and trying to do it again, and everyone’s just expecting you to win. Ugh, it’s a horrible feeling. It’s way better to be the underdog. But anyway, we were excited, and there was a huge opportunity. Some of you guys probably heard it was in the Marlin Stadium and there was going to be 35,000 people at it. And we were so excited. So to prepare for this whole crazy event we started, a long time ago, started to prepare for it. What’s interesting, if you look at the very first 10x event we ever went to 3 years ago, we showed up there and we were trying to do my normal presentation and sell, and Grant and his team didn’t know a lot about events and how to choreograph them and stuff. So when we got there we’re like, “Okay, we need a table and sales people.” And they’re like, “No, we don’t really have that.” And so we kind of had to do it on our own, and unfortunately it was Dave there with a box full of order forms and some pens. And I did my pitch and they all ran to Dave, and luckily Alex and Layla Hermosi were also in the audience and they came and helped and those three sat there on the side of the room with no tables, handing out order forms and pens. And somehow they closed just shy of a million dollars from that. Then fast forward, you know, 12 months later, we did the 10x that was in Vegas, and obviously if you guys bought the 10x secrets product, you heard me talk about that whole choreography, there’s a lot that went into that. And we did the 3.2 million. So this year we thought, with 35,000 it’s going to be bigger, we gotta do even more. So we had over 40 of our team members that we flew out, and prior to that they spent so much time and so much effort coordinating where people are going to stand, how are they going to do it, how are we going to order click order forms, and deliver the pens? There’s a ton that goes into it. So for weeks and weeks prior they were planning and meeting and making sure everything was choreographed just perfectly on our side. The other side of then is I had to figure out my presentations as well. Though obviously, I have a presentation that I give that I’m selling Clickfunnels. It’s my Funnel Builder Secrets presentation. And I’ve given that presentation live probably 150+ times or more. But because I’m speaking at 10x each time, I try to change it enough that it seems different and new, but then it’s gotta be the same. You know, what works, works. And I don’t want to deviate from that either. So if you look at the very first 10x, I just gave my presentation the way I did on every webinar for a year prior, you know. For the second one I really changed a lot of the introduction and how I began the presentation. I talked about the four minute mile, I shared stories about John Reese, and it was a really quick way to impact people. So this year I wanted to change that as well. So my intro, I’m really proud of it. I started with the Winston Churchill quote where he says, “To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.” So I led with that quote and started telling stories about some people in our community. I told Jaime Cross’ story, I told Chad Wolner’s story and then I related it back to their story. And I take people through that where most of entrepreneurs, we hear this calling where we need to come and we need to do this thing. And then unfortunately for us, we’re not, when we hear the calling it doesn’t mean that we’re ready for it. So then we have to go on this journey to become who we need to be to be worthy and able to actually fulfill on that calling. So we go on this huge journey and after you go on the journey and you’ve figured out how to do the thing it’s like, “Well, how do I get the impact? How do I get out to more people?” So I kind of told the story while weaving in all these different stories. And I was really proud of it and I think it turned out really good. Then from there I did my normal presentation. So I spent tons of time preparing that. Probably, conservatively probably 30-40 hours retweaking the original presentation to make it fit. And then also at this event Grant and his team agreed to let us speak twice. So once I get to sell Funnel Builder Secrets, and second time they wanted me to sell a public speaking training, teaching people how to sell from stage. So I had to create a whole new presentation that I’ve never done before. And I’ll talk more about this, I’m so proud of how this presentation turned out. It was legitimately amazing. Alright so, that was kind of all the prep work. Going into this, last year we made 3.2 million dollars with 9,000 people. So we’re thinking, 35,000 we should do at least 10 million. You know, some people were guessing 25 or 100 million and it was just kind of fun. But we always try to guess ahead of time. And I was so scared. I just hate going into it with those kind of expectations, because if you don’t hit them then you feel disappointed. I didn’t want everyone on my team to be disappointed. I didn’t care so much for me. I’ve already experienced all this stuff, you know what I mean? But my team was all huddling around us and everyone wanted to go do this thing and hit these big goals, so I had a lot of fear going into it. Like, “What if I don’t hit this and then disappoint them?” that kind of fear. Alright so then the night before came, where we’re getting everything prepared and ready and we were leaving in the morning. And one of my friends, Brian Underwood, he’s the founder of Prove It, a lot of you guys have heard me talk a lot about Prove It. He messaged me a little while ago and wanted to hang out and I was like, “Well if you want to hang out, I’m speaking at this 10x event, you should come pick me up in your private plane and fly us out there.” and he’s like, “Okay.” So he literally flew his plane and picked up me and my wife and a couple, Dave and his wife, and Melanie and Blake and we all jumped in this plane with him. So he flew in the night before and we kind of hung out in the office and talked for a while. And then the next morning we woke up and headed to the airport and we jumped in his private plane and he flew us all the way from Boise to Miami, which was amazing. Every time I fly private it makes me never want to go commercial again. So for any of you guys who fly commercial, never fly private, it will ruin you forever. I was telling Stephen Larsen this, I was like, “Don’t fly first class because it will ruin you forever. Just stay in coach as long as you can, because it’s nice. Coach is fine until you fly first class and you’re like, ‘oh crap.’ And first class is great until you fly private and then it’s like, just ruined forever.” Anyway, so we flew in four hours to Miami, which is nice because the flying home from Miami took us, we were in the air for 7 hours on two planes and we had like 3 or 4 hour layover. So it goes from like a 4 hour trip to a full day trip. Commercial versus private. Anyway, so thankful for Brian picking us up. He paid for everything, paid for the gas, the flight, everything. He just, it was super classy of him. So he flew us out there, we hung out and then we got to Miami. When we got there I was kind of freaking out because I get super nervous. So we headed over to the stadium, they got us in and we had a chance to see the whole venue and it was crazy walking in there. And I think I was supposed to do my mic check and give them my slides and go through them all at a certain time. And we got there and they were way behind. So we hung out there for probably 2 or 3 hours in the stadium. Tai Lopez was there, so he got to do his sound check and a couple of other people were just kind of testing the whole thing out. What’s crazy though, when you do the sound check, we start talking and the echo was so bad, you couldn’t even hear yourself. I was like, “If this echo is this bad, no one’s going to hear us.” They’re like, “Oh no, no, no. When 35,000 people are here it will absorb all the sound. It will totally be fine. They do stuff like this all the time, so it will be fine.” I’m like, “Okay because if it’s like this I can’t…” because standing on stage, I would talk and I could hear like bounce off the thing and come back to me. I’m like, “I can’t even hear my own voice.” And people sitting in the stands are like, “I can’t hear you either because it’s so echo-y.” But everyone’s kind of nervous but I said, “you know what, they must have done this before. There’s no way they haven’t. It should be completely fine.” So that’s what kind of happened the night before. And then we went home, went to bed, and I was super anxious and nervous and excited. So we went to bed that night and the next morning woke up, and woke up super early because I was, basically we had to set up. Grant was speaking and I was speaking immediately after him. And Grant was also going to parachute into the stadium. So we got everything ready, I got dressed in my fancy pants clothes that…oh, that’s the other thing. When we flew into Miami we had to get another shirt. So we literally went from the airport directly to Neiman Marcus I think. And then we had somebody, we found a shirt and then had the tailor, tailor it right there on the spot and then deliver it that night to us, which was crazy. So I had a brand new shirt on, brand new pants, all these fancy clothes. And we get over there and start waiting. And we walk into the stadium, you know, took us through the dugout and through the green room, which was a batting cage and everything. And we walked in the whole thing. And then I walked into the stadium and looked out and it was just like, oh my gosh. This huge thing, the roof of the baseball stadium was completely open, and I’m looking out and I’m like, “This is amazing.” And I looked back into the stands and the stands were almost empty. I was like, “Oh my gosh.” And I started feeling sick for Grant. I’m like, what if people don’t show up? What are we going to do? I looked at my watch and it was like 20 minutes until 9 and I was like, how are they supposed to get 35,000 people in here in the next 20 minutes. We knew that Grant was going to sky dive in…. Anyway, all the fears and the nervousness and everything started hitting up again. I was like, ah, you know, I didn’t know what to do. So we’re watching as it’s getting closer and closer and then finally at 9 o’clock, and I assume, man if people aren’t coming they’re going to push it out until 9:30 or 10 or something, but sure enough 9 o’clock you look up and you see Grant’s plane, I think it was Grant’s plane, flying above the stadium. And then all the sudden, boom at 9 o’clock this parachute pops out, this big huge 10x parachute pops out. And the Grant, I think it was Grant, someone else said it wasn’t, who knows? I don’t know. Maybe the world will never know. But Grant or Grant’s stunt double flew by themselves on a parachute into the stadium. It was like the most epic, amazing thing ever. And then they landed and they put a microphone on him and I guess he twisted his ankle or something, he’s like, “my ankle twisted. Right now we found out that traffic is horrible and bad on whatever thing, and people are waiting. So we are going to take a 30 minute break so I can get repaired and hopefully give a chance for more people to come in and then we’ll get started.” So then it kind of cut and then, which was kind of crazy because as soon as it cut, everyone kind of ran up the stairs to go the bathroom and it was this big, huge anti-climactic moment. It was so amazing, this entrance, and then it was like, “Okay come back in 30 minutes and we’ll get started.” But I think they did that mostly to get people in. So then people are coming in and coming, and finally Grant gets up onstage and starts talking, and the echo is really bad. It was really hard to hear him from the stands, and I couldn’t even imagine on his side. So I’m watching him and I’m just like, “oh my gosh. You’re kind of freaking me out.” But I’m like, you know what, I just gotta do what I gotta do. I don’t know any better, let’s just go do it. So finally about 15 minutes before I’m up they come and grab me and pull me back and mic me up and take me back to the backstage, and took me in this little black, this little room, curtained off room. I went in there and was so nervous, jumping around and trying to get prepared. And the I sat down to say a prayer and I have so much anxiety and nerves and tiredness and everything. I was saying this prayer and I totally passed out in the middle of the prayer. I woke up a few minutes later and I was like, “Oh my gosh, I’m still here.” But I’m in this curtained off little room, and all I hear is echo. I can’t hear a word that’s happening. There’s no video, there’s no TV’s back there. I have no idea if I’m up or when I’m up or anything. It was just kind of this random noise. I wish I could tell you the anxiety I was feeling. It was crazy. And then they came and grabbed me and said, “Okay, you’re almost up.” And they pulled me up onto the stage and started getting ready, getting ready, but I can’t hear anything. And all the sudden the wall starts going up, there’s this huge wall of monitors that starts going up, which I know is my queue. I’m like, “Oh my gosh, does this mean I’m up?” And the guy’s like, “I think so.” And this fog starts coming in and the thing goes up, and then it gets past my head and I just walk out. I’m like, I hope this is for me. And I walk out and I see this huge audience and it’s, it was crazy. Because at the last 10x event there was 9,000 people, but it was dark in the stadium, and the lights are shining in your face, so you walk out and you don’t really feel the people because it seems like you’re kind of, like you’re walking onto a stage and you know there’s people there, but you don’t really see them. This was completely different. It was the middle of the day, it’s all lit up and you walk out and you can see everybody’s faces. And it was like the most breathtaking thing. I had my first lines all figured out in my head, what I’m going to say and how I’m going to say it. And then the thing opens up and I was like, I forgot everything. I was just like, it kind of caught me off guard. I’m like, “Hey, wow. This is amazing.” What am I supposed to say again? It took me a few minutes to capture myself. The other crazy thing is I had these new shoes on that were super slick. If you watched my Instagram stories you saw that I was like scuffing them up and trying to make them not slick. But I totally took a step and slipped onstage. I caught myself and I’m like, okay note to self. Tiny steps, tiny steps. I don’t want to slip in front of 35,000 people. It was crazy. And then I started talking and what’s crazy, I start talking and…..actually let me back up, I want to kind of go through some teaching points here because it’s interesting. If you look at events, and any kind of marketing for that manner, it’s all about choreography. And I feel like Grant’s team has choreographed some things really, really well and some things not so well. And I think we’re going to have a call with them and kind of walk through some of my thoughts and feelings later, after they kind of recover from this craziness. But just for you guys, who are doing events. One of the big things is after Grant spoke he did a charity pitch, and it was like $67 to get access to this thing they sell for like 10 grand or 20 grand or something crazy, a really good offer. But that’s something we do at our events. A lot of times we’ll make a charity pitch on day one to teach people how the process works to go buy. And I think they were trying to do that same thing. But they did the charity pitched, unbeknownst to me, for $67 for a 20 thousand dollar offer, and people love it. They start running up and they started running to the sides of the tables, and right then is when the screen went up and I walked out. So I walked out to all these people running to the sides and the back of the room and running up the stairs to try and get this crazy offer that he had made to them, which is kind of a, from a speakers standpoint, the last thing you want is when you’re coming out onstage from a big introduction, and people running to the back of the room buying. If you’re selling there should always be a break afterwards, so people can get back to their seats and be able to focus back on you. So that was one kind of missed choreographed piece. But they did raise a lot of money for charity so that’s good. So I come out there and I start talking and the echo is really bad. I start talking and it’s bouncing off. I’d say something, and you know how I talk fast anyways, so I’d say one or two things, and so I’m saying it and it bounces off the back wall and come back and hit me. And it caught me off guard. So I’d hear myself again, and I’d try to go again and keep bouncing back and forth. It threw me off for the entire s90 minutes. I couldn’t keep myself, I never felt like I was ever in the rhythm of it because the echo was so, so bad. What’s crazy, and I had no idea, I’m like, maybe out there they can hear me. But it turns out that the echo in the audience is even worse. Especially some of the upper seats, if you sat in the upper decks, which probably 70% of the people sat up there, they couldn’t hear anything. In fact, after my presentation I found out that tons of people were going to those guys saying, “We can’t hear anything that’s happening, we need a refund.” It was this huge thing. So I’m doing my presentation and you know, 70% of the audience can’t even hear me. The one’s who can hear me, it’s still muffled and echo-y and it’s hard and I’m not on my game because this echo is throwing me off, and it’s confusing. So I did my presentation, I’m like, you know what, I’m just going to do it. Just hope for the best. About halfway through my presentation they came out and said, “Slow down.” Oh and during my presentation I showed some videos and a bunch of the videos, they worked, but the sound system was set up for like a concert. So in a concert they crank up the bass, and the singer singing on top of it. But with our videos, when the crank up the bass that high, the bass of the video comes through and we can’t hear any of the voices. So all my testimonial videos, you can’t understand a word. Everyone said, “I didn’t understand a word of any of your videos.” Which is like all the setup for the sell. Ugh, so many things. And then they came up later and said, “We found out it’s the mic on your face that’s the bad thing. So here’s a hand held mic.” So they gave me a hand held mic. So now I’m holding a mic and holding my clicker and trying not to slip. It was just like, so much chaos. Anyway, when all is said and done, did the pitch, did my sell, and somehow, just by the fact that 35,000 people could not hear me, 690 heard well enough to run to the back of the room and sign up. So if you look at the numbers, that’s 690 people times 3,000, that’s 2 million 67 thousand dollars in sales. So that’s not too bad, especially considering, looking at it now, it’s more than all the other speakers made combined. So even though it wasn’t 3.2 million, it was less, and it wasn’t the 10 we were hoping for, 2 million 670 thousand dollars is not too shabby, considering all the craziness. But obviously, afterwards I was kind of just upset because I wanted 10, I didn’t want 2. I was stuck in the stadium forever, I had to go pee and I had to take pictures with people and it was just this huge, all this stuff. And I just wanted to get out. I just needed to unplug. Introverted Russell needed to unplug and go plug in, go hide somewhere and recharge. It seems like it took like an hour and a half, two hours to get out. Get out of the stadium and get back to the hotel. Probably closer to three hours. Got back to the hotel and then I laid on the bed and my wife was talking to me and I was gone, out cold. And I slept for like 3 hours. I was just like, my body had shut down from all the stress and anxiety and late nights, and preparing and everything that went ahead of it. So three hours later I woke up and I was like, “Oh my gosh, what happened? I have no idea.” I was messaging Dave and Melanie and everybody trying to find out like, how do we run sells and get the numbers back. And they told me and I’m like, first off I was happy that 690 people heard me, but it’s just disappointing. 2 million is amazing, unless you’re expecting 10, then it’s like, it sucks. So that was kind of frustrating. So I got up, ate some dinner, and started working on my presentation for the next day. That night I had a chance to meet with Myron Golden, the man, the myth, the legend. He came and helped me work on the presentation. And then that night, Stephen came into the room where we working on the presentation in a bathrobe, Stephen Larsen. And then me and him started wrestling and doing Jui Jitsu and fighting, in his bathrobe, which was really fun. And that was the night, and I went to bed. Alright, so that was day number one of 10x. Now, on the next podcast episode I’m going to take you guys into day number two. And day number two I’m going to talk about what happened on the second presentation. Did we fix the echo? Did we sell the 25 thousand dollar thing we’re trying to do? What happened in the locker room with Garrett White and a bunch of other cool speakers? And a whole bunch more. So thanks so much for listening to episode number one, and I’ll see you guys tomorrow for episode number two of the 10x live event, and we’ll go from there. Thanks everybody, and we will see you soon.

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Heavy Is The Head That Wears The Crown...

Play Episode Listen Later Feb 6, 2019 10:00

For any of you who are struggling, I hear you. On today’s episode Russell talks about being under a lot of pressure and why he continues to do what he does despite having enough money. Here are some of the awesome things you will hear in this episode: Find out why Russell is feeling overwhelmed right now and how Garrett White helped him get back to work. Find out why, despite making enough money, Russell continues to put himself in tough situations and inspire those around him. And see what it means when Garrett says, “Heavy is the head that wears the crown.” So listen here to find out how Garrett White helped Russell get back on track, and how that can help you as well. ---Transcript--- Hey, good morning everybody. This is Russell Brunson, I want to welcome you the Marketing Secrets podcast. As I record this, we are less than a month away from Funnel Hacking Live. We are less than a week away from 10x and I’m feeling a little stressed and overwhelmed and I want to share something cool that happened last night. Alright everybody, so I get people all the time who ask me, “Russell, do you ever get stressed out?” “Russell, do you ever get overwhelmed?” “Russell, you’re always so happy.” In fact, my sister, I love my sister, she’s the coolest. In her church there’s people who know who I am, and one of them asked one day, “Is your brother always happy? Is always excited?” and she’s like, “I don’t think so. I think when he’s on Instagram I’m sure he’s usually excited. But there’s times when he’s not recording when he probably isn’t as excited.” Anyway, she told me that and it made me kind of laugh, because obviously when you’re tired and depressed and sore, rarely do you click record on Instagram and be like, “Hey, this sucks right now.” Or you record a podcast you’re like, “This is horrible, I want to die.” Yet, there are times it happens. In fact, it’s funny because two days ago on Instagram I did, on my Instagram thing I was like, “Today sucked. Today was really, really hard and brutal. But one cool thing happened.” And it’s funny, I got everyone messaging me, “Are you okay?” freaking out. And it just made me laugh because I’m like, there’s a lot of times that are tough, especially in the position I’m in right now. It’s funny how, you know when you’re, at least for me, when I was getting started and I was like, “Oh, if I just had money, then all my problems would go away.” And then as I have money I’m like, “Man, if I didn’t have so much money all my problems would go away.” And it’s like, no matter where you’re at in the spectrum, the problems don’t change, in fact, the problems get bigger. Luckily, hopefully if you have been educating and working hard along the way, your capacity and your ability to handle those new trials and troubles and issues and problems, increases as well. So you’re able to handle it. But they don’t go away, in case anyone is wondering. “I’m just trying to make money so these problems will go away.” They don’t. So there’s a spoiler alert for you. But they’re there and it’s hard. And right now in this season of my life and of this year, it is insanely hard. I look at, we’ve got two big events, the 10x events, which is happening in a week from now. I’m going to be speaking in front of 35000 people and you might be thinking, “Oh Russell, that’s easy. Just show up and just do your thing.” And it’s like, no you don’t understand what goes into speaking, period. Speaking, if I were to just go and deliver a keynote, that’s one thing. I don’t stress about those at all. When I’m going to sell, there’s a ton of stress because there’s so much you have to choreograph. You have to create, you don’t just give a presentation, every word is scripted in the presentation, to be able to get somebody to break their false belief patterns so that you can actually serve them, and they’ll stand up and run to the back of the room. Then you’ve got to coordinate how you get people to the back of the room? How do you get their order form? Processing 3.2 million dollars in a night is not an easy process, as we learned last year. This time we’re in front of 3 times as many people, I have no idea. I might bomb and only sell 50 grand, who knows, which would actually be nice because then it wouldn’t be as stressful. But right now, let’s say, we have 3 times as many people, let’s say we double how many sales we get, that’s 6 million dollars in sales we have to process in a night, with a whole bunch of people in a hotel room. That’s not an easy task. How do you do that? How do you coordinate it? There’s so much stress that goes into that. And then this year, not only am I speaking once, Grant’s asked me to speak twice. So I’m speaking day one and selling Clickfunnels, and day two I’m selling a $25,000 thing. How many of you guys have ever sold a $25,000 thing in 90 minutes. It is not easy. I’ve never done it. At Funnel Hacking Live, we usually have a coaching offer at the end. But it’s a four day process to get people warmed up and build rapport and all those kind of things before you sell them that. So I’ve got to figure out how to write a pitch, and write a script to sell a $25,000 coaching program in 90 minutes, which is not an easy task in front of 35,000 people. And if I fail everybody’s watching me. And then there’s this added thing of like, I could tell you all the stress, l don’t want to tell you all. But anyway, there’s so much behind it. And then I’m focusing all this effort on that, knowing that in 3 weeks after that, Funnel Hacking Live is starting. I’ve got 6 presentations of my own that I still have not started on for Funnel Hacking Live, and it’s like, oh my gosh. And then Traffic Secrets, the manuscript is due April 1st, and I’m not going to lie, I’ve got the outline and I’ve done events, so I’ve thought through the stuff, but pen to paper, I’m not even close. So I’m in a state and a season right now where I’m feeling insane amounts of pressure. And on top of that we’re re-building the Two Comma Club X coaching program, and then we’re building and structuring our company, we’re still growing. By the way, on the side I’m running a 100 million dollar a year company, with 250 plus employees that is blowing up at all the seams, we’re hiring insane amounts of people all the time. It is a lot. And I’m not telling that to feel bad for me. Don’t, please don’t feel bad. I feel really good this morning actually, I’m feeling really, really good. But I’m telling you this just to know that like, for those of you guys who are like, it’s all sunshine and roses, it gets easier and easier, it doesn’t. But your capacity and your ability to handle it gets easier, and that’s the thing to understand. What does Spiderman say? “With great power comes great responsibility.” I feel that. Last night I was messaging Garrett White, because I heard him say a quote a bunch of times and I was like, I want, “Can you tell me that quote again?” and I’m going to see if it will let me switch of my recording here and read this while it’s still recording, I’m going to try. It might cut out, but let me see if it will work because it meant the world to me. Alright, it looks like it’s still recording, cool. So the quote Garrett sent me says, “Heavy is the head that wears the crown.” And for me, just that phrase gave me comfort. Normally it’s like, “Am I doing everything wrong.” But it’s like, “No, heavy is the head that wears the crown.” And then Garrett wrote back, he said, “I hear you brother. There are few who can truly understand the pressure of being the king who is becoming the emperor. You got this. I have that feeling everyday and every day I have to remind myself of one thing, I chose this calling. Somehow inside of that reality, the crown although heavy, becomes doable. “Many are called but few are chosen. To be chosen is a calling from God in my world. We are all called, but only the brave have the courage to choose the calling. You my brother are one of the few. It’s an honor to know you, it’s an honor to follow you, it’s an honor to go to war with you in front of 35,000 people. I have chosen my calling, you have chosen your calling. I see you. Thank you for choosing all in. You made it more doable for me to do the same. The end. Clap, clap. Boom.” Those words, I don’t know if Garrett will ever listen to this, but those words meant the world to me last night and it gave me the ability to pause for a minute and to stand back up and to get back to work. So I wanted to share that with you guys because I know all of us are going through stuff, if you’re not it means you’re not trying, you’re not pushing, you’re not trying to grow, you’re not trying to follow the calling that’s been given to you. Like he said, everyone’s called but very few are chosen, very few actually step up to the calling and do it. So for those of you guys who are trying to do it, just like Garrett messaged me, I want to message you and say, I hear you. I understand. I understand the pressure, I understand the fear, I understand the pain, I understand the worry, the judgment, all the things that happen when you decide to answer that calling and to step up to the plate and to pursue and do it despite all the odds, despite the fact that most of us are probably going to fail. Yet, we stand up anyway. Why? It’s because we’ve heard the calling, we believe it and we’re going to do it. So for all you guys out there who are feeling that pain, I just want you to know that I hear you and I have empathy for you. With that said, it doesn’t give you permission to stop. You gotta keep going, keep moving forward because there’s people out there whose lives you will change if you don’t stop. And that’s what makes it all worth it, that’s why I’m killing myself. That’s why when my wife asked me, “Why are you doing this? We have enough money. Let’s stop.” And I say, “It’s not about the money. There are people, there’s people in that audience who I’m going to be able to affect with my message, with my words, and if I can do that, how many people can they affect?” That’s why I’m doing Funnel Hacking Live, we got 4500 people coming to Funnel Hacking Live this year, it’s insane. The effort, the energy that goes into producing that, not a…let alone the event, but the selling of the tickets, it’s not an easy process. That’s 4.5 million dollars in sales in just ticket sales alone. The effort that goes into selling that much tickets is not easy. So why do we do it? It’s because of the impact. I’m at the office right now looking through the window and I can see on the screen, we have a big TV that plays footage from Funnel Hacking Live and I’m like looking at the people jumping and the things happening and the people on stage. And it’s like, that’s why we do it. I know that if I can keep going, it’s going to give someone else the ability to keep going. I know that if I can get up, even though I’m tired, someone else is going to get up even though they’re tired. If I can deliver and serve at my highest level despite the fact that I’m tired and I’m nervous and I’m scared and I have fear, then hopefully someone else will do that as well. If I can do that, then I know that you can do that. I know that if I can change your life because of that, then you can change somebody else’s life. And that’s what makes it all worth it. So with that said, thanks so much for listening you guys. If you’re having tough times, I hear you. Take a little bit of a break and stand back up and let’s get back to work. Alright thanks you guys, appreciate you all and hopefully I will see you at Funnel Hacking Live in a couple weeks. Thanks so much guys, talk soon.

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My 5 Biggest Take-Away's From 2018

Play Episode Listen Later Jan 7, 2019 30:31

…and how I’m going to dominate 2019 On today’s episode Russell explains what his five biggest takeaways from 2018 were and why. Here is a list of the five takeaways he talks about in this episode: Food as fuel The power of challenge funnels Transitioning from all-star to coach Understanding the difference between strategic thinkers, managers, and doers. And creating different front ends for your company that aren’t you. Listen here to find out why these are Russell’s biggest takeaways from 2018. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I’m so excited to have you here, in fact, today I’m going to be going over all the biggest lessons I learned during 2018, as I’m getting prepared for world domination in 2019. Hey everyone, I’ve been wanting to do this podcast for a while. In fact, I think my brother, who edits these podcasts, is about to kill me because I keep telling him I’m going to record this, I’m going to record it, I’m going to record it, and I haven’t and I haven’t. I was going to record it during Christmas break and then during New Year’s and now New Year’s is over and tomorrow I’m going on the Two Comma Club X cruise and I still haven’t recorded it. I was like, okay, I’m doing this. And I think the reason why is because I don’t, there’s so many amazing things. This year was insane. It’s still hard for me to fathom everything that happened over the last 12 months. Last year we ended the year really, really good. We went from, let me think about it, Clickfunnels year one we did….well, first year was like 3 months so whatever, a million bucks or whatever it was. But the first full year was 10 million, the second one was 30 million. The third year was 70 something million and this year we passed over a hundred million, which is crazy. It’s insane I didn’t think that was even possible. But it did and there’s so many things you learn at scale when things get bigger. The positive things at scale are way better, and the negative things are way worse. There’s just so much stuff and so many things I want to cover and talk about and I was like, how do I break this into a bunch of things? So I kind of broke them down into 1, 2, 3, 4, 5 different things. They weren’t the full, you know, everything I learned from the year, but I think some really powerful things that were good that I want to share that I think will help you guys. So that is kind of the goal and the game plan. Some of these things are personal, some are business, some are management, some are long term strategic thinking, and there’s a bunch of different things in between. So with that said I’m going to jump right into this. So number one, the first thing that I think was really, really big this year was shifting a lot of how, what’s the best way to say it, it has to do with health but it’s not being healthy. It wasn’t like I was eating different to get a six pack, some day I still want one, but that wasn’t the reason why, it wasn’t eating healthy to look good. It was like eating healthy because I needed to put better fuel in my body. I realized that I’m competing against entrepreneurs at all different levels. I’m competing against companies that get hundreds of millions of dollars in funding and I’m competing against people who have a team of 2000 employees working with them. I’m competing against people that have 30 different people with MBA’s working for…That’s what I’m competing against. So it’s like how do I compete against these people? I can’t do it based on more schooling or more money, I have to do it based on more energy. The output that I’m able to put into the work that I’m doing, and my team and everything, I had a big realization that I needed to change the fuel that I’m putting into my body. It’s interesting now, I’m going to share this with you guys, and some of you guys are going to think that I’m completely ridiculous, and I probably am because I want to put perspective because I know a lot of times people say, “I can’t eat healthy because it’s too expensive.” And I think that’s, for most of you guys, it’s one of those things like eating healthier, will actually in most situations, if you’re an entrepreneur and you’re building a business, it should make you more money. And it should be one of the number one focuses. So I started shifting the way I ate and what I was eating. It kind of started because I was listening to a podcast with Tony Robbins and Tim Ferris I believe, and Tim was asking Tony, “What’s your morning routine? What do you eat?” And it was so funny because Tony was like, “For breakfast I have salmon. For lunch I have salmon. For dinner I have salmon.” And he’s like, “You have salmon 3 meals a day.” And Tony’s like, “Yeah, it’s not food for me, it’s fuel.” And the negative side of that is Tony ended up getting mercury poisoning from too much salmon, so that’s not necessarily the right thing. But the statement he made, “It’s just fuel for me, it’s not food, it’s just fuel. I’m just eating to have the fuel for the energy I need to be able to produce what I gotta produce today.” And that had an impact on me. I heard that and I was like, oh my gosh. Look at some of this crap I eat. It’s not good for me. And I still don’t eat amazing all the time. That’s why I don’t have my six pack yet. That’s why I still got my love handles. We’re going on the Two Comma Club X cruise tomorrow and I’m like, dangit, I was going to have a six pack by now but I don’t. Not even close. But I realize that I’m using food for fuel, so the way I eat is different now. In the mornings I wake up and it’s like, what’s the fuel I need right now? So for me it’s a lot of water. Alex Charfen drilled that in my head. I drink a ton of water, I hyper hydrate in the morning. And then I look at the supplements I take. I’m a big believer in ketones. And not that I’m on a ketogenic diet, but I think there’s fuel in ketones. So I always do Prove It supplements every single morning, and every single night. I love their ketones supplements and not because I’m biased. They built a company, I had a little piece in it, but Brian Underwood and the team over there, they built an amazing company. They became the category king in ketosis, so their supplements are second to none. They, I know behind the scenes of the science and what they’ve been doing. And they’re on I think the fourth version of the ketone salts. Everyone else, if you’re buying this stuff, ketone salts on the market, they’re using salts from generation one or generation two, and these guys are already to number four. What they have is so much superior and it’s good. So even if you’re not on a ketosis diet, taking ketones is good. It’s fuel for your brain, it makes you feel good, and it tastes like candy, so that helps. And number two, I found this other ketone drink it’s called HVMN and it’s expensive, they’re $30 bucks a shot. In fact, I’m about to take one when I get off this podcast. They’re $30 a shot and you take this thing and I feel, it’s fuel, it dumps into your body and it’s amazing. It’s ketone esters, but it’s $30 per shot. The Prove It things are like $5 a shot, so between just those two things, I’m at $35 in fuel first thing in the morning along with my water. And then the next thing I have, I’ve been lifting heavy as well, so because of that I need more proteins than I normally do in my life. So I’m trying to get more proteins in, and I’m allergic to whey protein, so if I put whey protein fuel into my body I literally swell up. I get tired, it does all sorts of bad things for me. So what I do is I do a bag of bone broth with it. And the bone broth is not cheap either, it’s $30 a bag for this bone broth that I drink. So it’s like by lunch time I’m at 30,60, $65 just between the ketones and the bone broth, but that’s fuel I’m putting into my body. And then with the supplements, I’m probably close to a hundred bucks a day in fuel supplements I’m putting into my body. And it has meant the world of difference, my energy level, my excitement, my ability to produce is better when I have better fuel in my body. So that was kind of the first thing. And I know most of you guys are not going to be able to spend $100 a day on fuel for your body like I am. But I would recommend this year to start thinking about that. Food is fuel. And there’s time that food’s not fuel. There’s times when I go out with my wife and food I’m eating is not for fuel, it’s for a social thing. And I know that hey, we’re going out for sushi, this is not fuel, this is social hour so I’m going to have whatever I want, as much as I want, I’m just going to pig out, because I don’t need to be on right now, I just need to socially eat, and that’s what I’m doing and I’m going to enjoy the process. So I’m not the hardcore weight loss guy who’s like, I’m never going to eat healthy. It’s like I know when to be healthy. And if I do want to eat junk, I eat it at night before I go to bed, that way I can pass out and let my body figure out how to digest all that crap and get it out of me so I have energy again for the next day. But during the day I’m eating healthy all the time to make sure I’ve got the energy to be able to accomplish all I’m doing. So that was kind of the first thing this year, that big aha from Tony Robbins, which was this is just my fuel. This is not food, this is my fuel. And looking at it from that lens shifted how I started looking at stuff, and shifted how I was investing. If I was, I think Charfen said, if you had a million dollar race horse, what would you feed it? You wouldn’t feed it McDonalds and fast food, you’d feed it the best food you can. It’s like you are the race horse for your company, you should be doing the same thing. And when Tony said, “Food is fuel.” I was like, okay that’s it. What am I fueling my body with? So throughout the day I fuel it good. And I wish I was perfect, because again, I wouldn’t eat garbage at night or on weekends or whatever, but I’m not there yet. Maybe this year will be the year that that happens. And then next Two Comma Club X cruise I’ll have a six pack. But until then, I’m looking at food as fuel. So there’s number one. Alright number two, we’ve done a lot of funnels. Tons of funnels. Millions of funnels. Not really millions, but you may know that I’m slightly obsessed with them. And every time I see a new funnel type I try it out, we test it, we try a bunch of stuff. And I think I have a new favorite type of funnel and we re-launched it yesterday. So if you go to onefunnelaway.com you’ll see our one funnel away challenge. I am obsessed with challenges. Earlier this year, Natasha Hazlett who is going to be speaking at Funnel Hacking Live, she wrote a book and she started selling it through a traditional book funnel and it did okay, but it didn’t really crush it. And so she decided to change that from a book funnel into this challenge funnel. She kind of made it up and said, “Oh I’m going to have my book and it’s going to go with the challenge. People pay $47 for the challenge they get the book for free, and I take them through this live challenge experience.” And she did it and the first one crushed it. She did over six figures in sales. And she messaged me, she’s like, “Russell, I cracked the code. We’ve never had something hit like this before.” And she ended up doing 4 or 5 more challenges throughout the year, and she just barely passed Two Comma Club, and it was amazing. So she’s speaking at Funnel Hacking Live about challenges, but then she did challenges with some of her clients, her students, and other people and showed a bunch of other people. And everyone who’s doing these challenges is killing it. Then I saw Garrett White pops up with his challenge. And if you go to thekingskid.com you see his challenge, and it was like a four week challenge as well. So I funnel hacked him, bought his challenge, went through the process. And I called Garret up, I was like, “Dude, give me all your info, give me the intell.” And I picked his brain on how he’s doing his, and what he saw, and the pro’s and the con’s. And then I talked to Natasha, I talked to other people and I was like, this is the future. It’s forced consumption content. The biggest problem most of us have with our clients is not that the stuff we’re teaching isn’t good. The biggest problem is they don’t ever actually go through the stuff. How many of you guys have bought a course and then it sits on a shelf and you never read it or you never go through. Or you bought the member’s area and “Someday I’m going to login.” But you never do. Or you bought the book and it’s sitting there, right. The challenges force you to consume this stuff. So we launched our very first challenge, and it was a thirty day challenge, and we had 7500 people sign up for this challenge. And what’s amazing is that every single day it’s like, they would get a video from me, talking about strategy, videos from Julie walking through tactics of how to apply that strategy, and then Steven Larsen would get on live and motivate them and push them and yell at them and get them to do the thing. And it happened every single day. And after 30 days all the content disappeared and it was gone forever. And you either took advantage of it or you didn’t and that was it. And what was amazing is because everyone knew it was disappearing, because it was going away, because it’s like, if you don’t use it, you lose. It forced people to wake up and actually do the task and do the things. And holy crap, the weirdest thing happens. When somebody actually does what you say, they actually have success. So the challenge is the best way to get the result for your end customer. I think every business should have a challenge. So if you look at me over the next 12 months, you will notice that we have onefunnelaway.com as the front end challenge, but then it will also become the backend of every front end funnel we have. All our books, all our things, everything goes, leads into the one funnel away challenge. And they go through this challenge, we have a chance to actually affect them, actually give them the result they want. When they have the result, then they stick and they do more and more with you. Natasha was telling me on hers, the last day of her challenge she does a webinar where she sells her course and 80% of the people who complete the challenge buy the course. I think it’s like 25% of all people who sign up for the challenge buy the course. 80% of those who complete the course, 80% of the people who are taking action every single day end up buying the thing at the end. Garret White sells a $500 a month continuity at the end of his challenge and he was getting like 25% of the men who signed up to join the $500 a month continuity. It’s one of the best ascension vehicles in the world. So like I said, I think challenges are huge. I think it’s the future, I think every business should be having one. I know for us, that was kind of, of all the funnels we rolled out last year, that was the one that was the most shockingly surprising to me, and I was like, oh man, this is something we’ve got to focus on. Which is why, January 2nd, the one funnel away challenge launched officially again, and day one we had like 900 people sign up. And I think we got 2, I think it’s a little less than 2 weeks before the challenge actually starts and we’ll probably end up with another 5 or 6 thousand people who signed up. And we’re going to run it every other month throughout the whole year, and it’ll be the fuel that changes people’s live and gives them the fuel to want to ascend with us as a company. So challenges are number two. So number one thing from the year was food is fuel and focusing on the fuel I put in my body, and number two is running contests. Alright, number three. I did a whole podcast episode on this a little while ago, but it was the big aha I had after going on this retreat with a bunch of really smart dudes. And the big aha I had was that, I had been an all star in business and I had been writing copy and designing funnels and doing all these things, and I’d been trying to build this team. But the problem was, as an all star, I wasn’t a good team player. I was like, my team would try to do something and I’d be like, “Ah, you messed up.” And I’d rip it out of their hands and I’d just go dunk the ball myself and try to get all the credit about how great it was, right. And it was realizing that if I wanted to grow, I can’t go from a hundred million to a billion by me being a better all star. I don’t care how good you are. Michael Jordan, there’s only one Michael Jordan and you can’t get better, you stop growing at a certain point. And the only way to continue to grow is to shift from being an all star to being a coach. And that has been a really interesting transition for me. It hasn’t been as easy as I thought. But it’s been really rewarding, really fulfilling. In fact, just our internal agency when they had, in the last quarter of the year they had two funnels do over a million dollars, so we gave all the people on our team a two comma club award because they were the ones that executed on it. I gave some initial vision and strategy but they went in and actually did it. And I think for, you know one of the biggest things this year for us was just really focusing more on building our team and training our team and less of me doing the thing, and me stepping back and not doing the thing, but coaching the people who are doing it. And it’s hard, it’s different, it’s definitely a different skill set, but super, super important. I think for all of you guys, because you grow from yourself to a team, to wherever. If you’re a start up and you want to grow to a million, from a million to ten, ten to a hundred, it really has to come back to you learning how to become a coach. You being an all star, you can’t get past a certain level. And I got pretty dang far, we got, who knows-70-80 million dollars a year in sales with me trying to be the all star. But as we shifted to this concept of coaching our team and having them all be all stars, that’s when the growth started hitting again. And I’m looking at that right now inside the development team with Todd and Ryan, they’ve done such a good job of not just coding everything, they’ve built this team, and these processes in place, and they’ve become amazing coaches for these people. And now things move faster than they used to because of that. So the transitioning from all star to coach was another big one for me this year. So number one, the fuel we put in our body. Number two, the contest funnels. Number three, transition from all star to coach. Alright, number four. As I was doing this whole process of coaching people, and it’s funny because I have become mildly obsessed with personality profiling. The test I love, 16 personalities, which is a version of Meyer Briggs, I love. I love all these different things and I’ve been obsessed with them and learning them all. But this one, maybe this is a test, I don’t know. But it was kind of a realization I had as I was working with people on my team. And now that I understand it I’m like, oh my gosh. I look at things through a different lens. But I realized there’s like 3 tiers of how people work. There’s nothing bad about any of them, they’re just different. And I think before I thought things were bad because I thought one way and someone else thought a different way. I was like, ugh, they’re bad. They’re not doing a good job. But that’s not the case, there’s just a different skill set. So the three levels, and I’ll kind of map these out for you, the first one is there are people who strategically figure stuff out. They sit down, here’s the strategy of how it works and you can see this vision of how these things work and how they connect. They see the patterns and like, here’s the strategy behind how something works. So that’s one type of person. The second type of person is someone who’s a manager right. They are able to take this strategic vision and they can plug people in and they can manage those people to go and do the actual thing, they’re really good at the management of the process, the management of the people and the kind of plugging in the systems and doing that kind of stuff. And then the third tier is the people who actually do the work, the doers who actually go out there and they go and implement the thing. And again, I think for a long time in my life I was like, oh well strategic thinkers are the most important part. Or, the managers are the most. Or maybe the doers. Or whatever, it’s like all of them are so vitally important. And if you’re struggling right now in your business, my guess is that you’re probably missing one of those. You may be a great strategic person, you have this vision of where you want to go, but you suck at managing people and you’re not a doer, so you’re floundering. Or you’re a doer and you’re like, if someone gives me a task, I will do it. I will crush any task. But it’s like, it’s just me doing it, and it’s not a whole bunch of people because I’m not good at managing, and I don’t really know what to do unless someone tells me what to do, and visa versa. So it’s understanding, for a team to be effective you have to have all those. You know, we spent a lot of time this year working on org charts. And it was interesting, as we built org charts, there’s this flow. It looks like a big pyramid scheme. Here’s CEO and then it moves down to this level and this level. I used to always, I don’t, I always kind of hated it. What’s the guy on the bottom going to think, they’re clear down here, this branch of this tree? And it’s like, oh no. It doesn’t matter what part of the tree you are, the whole org chart is essential for the success of the company. There’s got to be people at the top of this thing who are strategic thinkers and a lot of times they make more money. Not all the time, but there’s a lot of value in strategic thinking right. And then underneath the strategic thinkers, then you have this layer of managers that are managing people, and then down below there’s these doers that are doing the actual work. And what’s interesting, I see a lot of times where we would have someone in our team who is a really good doer, they’re an amazing programmer, or amazing whatever. And we’re like, “Oh man, this guy is so amazing let’s move them up the org chart. Let’s make them a manager.” And all the sudden we put this person who’s like a rock star doer and we make them a manager and it’s like, they were so successful as a doer, but they suck as a manager, they don’t have management skills. Or we bring them up and say, “Hey, what do you think about this, strategically thinking?” And they’re like, “I don’t know.” And all the sudden they fail because we put them in a role where they’re supposed to be strategically thinking. And it’s like, no, you’re not supposed to be strategically thinking. You’re a doer and you’re supposed to go out there and actually do the thing. And I think, I look at our org chart now and there’s people who are doers who make more than the people who are managing them right. And that’s okay, because sometimes there’s a doer who’s insanely good at this thing and they should make more than their manager. I think in my head I always had this org chart where as you go down everyone gets paid less and less, and it’s not necessarily that way. It’s understanding the value of the role, what they’re doing is what they should be paid, but a doer can get paid more than a strategic thinker, it’s just a different level. I think for me, really understanding that, it’s like okay, there’s strategic people and there’s management people and there’s doer people. Understand those are the three different personality types and skill sets and all are essential to you being successful. So what I would encourage all of you to do today is sit back and be like, okay which one of those am I? Am I a strategic thinker? Can I sit down in front of a white board and map out a vision of this is what we’re going to do, and this is what it’s going to look like? And if you’re not, that’s okay. Don’t feel bad, but you need to get a strategic thinker on your team. You need to partner with somebody who is going to be that strategic thinker. The next question is okay, am I a manager? Do I love managing people and processes and plugging things in place and making sure everything is working together? Because if not, I’m not super…I’ve become adapted, I’m able to do that, but I don’t love that, it’s not my favorite thing. I should not be spending my time there. I need to find people who are really good at management. There’s this process I was trying to manage over the last 3 or 4 months and I just, it never got done because I’m not that good at management. And I just handed it off to somebody and it’ll probably be done in like an hour now, because that person, that’s their skill set. They’re amazing at managing and then doing. As my role in the company, in my dream job I’d just be a funnel builder. I’d be doing it all day long, that’s my favorite part of it. Unfortunately for me and the company, I’m more valuable as a strategic thinker, but I love doing it too, right. So there’s people on my team that just do it all day long. They write copy or they get to build funnels, or they get to do the design. I always tell them how jealous, I wish I could just be a doer, just doing the thing that you’re amazing at. That’s the thing for me, that I would love to do. In fact, my second, after, someday if we ever sell Clickfunnels, I’m going to come back and work for Clickfunnels and just be a funnel builder. That would be my dream. None of this stress of owning a company, and all the fun of just building the funnels. That’d be amazing. So just to understand that, there’s strategic thinkers, there’s managers, and there’s doers, and being okay with, first off figuring out who you are and second off, surrounding yourself with the other types of people because they are all essential for you to be successful. That was another big aha I had as I was going through this coaching phase and building the teams out. People I was super frustrated with until I realized, oh, they’re not a strategic thinker. Why do I keep giving this person strategic thinking opportunities, they’re an amazing manager. Let me get someone strategic to figure this out, build out the strategic vision, hand it to the manager and then they will run with it and make it amazing. But being upset at the manager because they’re not strategic thinking is wrong. I was in the wrong there, right. Or visa versa, you get the strategic thinker who is dreaming up all the ideas and we’re like, “Okay, go manage that, make it happen.” And they’re like, “I don’t know how to manage.” And then we’re angry at them. Like no, that’s what they are. It’s a super power, each of these are super powers. Understand that and coordinate people in the right spot and get your strategic thinkers to cast the vision, the managers to set up the processes, and then the doers to go and execute on the work. And when all three are working in synergy, that’s when you get magic happening. So number one, we talked about food as fuel. Number two, contest funnels. Number three, transition from all start to coach. Number four, understanding the difference between strategic thinkers, managers, and doers and how they all fit in your organization. And then the number five thing that was my last biggest takeaway for this year is, as we’re growing Clickfunnels, I feel bad, how many of you guys when you open up Facebook or Instagram all you see is my face 8000 times a day? I’m so sorry for that. But for a long time I’ve been the attractive character of Clickfunnels, therefore my face is out there, all those things. So it’s like, that’s what’s out there. It’s like eventually it gets so saturated that you can’t keep going with your one face, your one brand, your one thing. A million dollars is easy to keep pushing and getting your face out there. At a hundred million it’s like, man, we’re spending millions of dollars a month on my face, there’s only so many people in this world, it gets insane. So I was like, how do I do this? And also, let’s say we did want to sell Clickfunnels someday, or let’s say I wanted to retire or whatever, if my face is on the front of everything, it’s not a very good asset for somebody else to buy. So this year we started having this idea like, what are the other front ends we can create for Clickfunnels that aren’t Russell Brunson’s face? So that was the question, that was kind of the concept. And you will notice over the next 12 months inside our company, all the new things that are happening. We tested a couple, like one of them we had Kaelin Poulin, who just had her baby yesterday, by the way, she did a webinar, she did kind of my funnel hacks webinar but she did her version of it. And that’s done amazingly well, it’s sold great. It’s like people are hearing Kaelin’s story and they come to Clickfunnels and they don’t even know who I am, which is fantastic. So that’s one example. Some of them I can’t, I can’t tell details about them yet. But we are in the process right now, we signed letters of intent of acquiring a really large company, and the sole reason why we’re doing that is it gives me the ability to create dozens and dozens of front ends that aren’t Russell. They aren’t my face. They will lead people to Clickfunnels , but they aren’t my face, which is essential. So you guys will find out probably the end of quarter one, maybe early quarter two about that acquisition as long as it goes through. It should, and I’ll talk more about it and the strategy behind it because it’s so exciting. But I just, it’s like, we have a letter of intent signed but the deal’s not inked, so I gotta wait on that one. Another partnership I’m doing, again all the deals and partners and things I’m doing right now are all about like how can this be a front end that doesn’t require Russell Brunson’s face? So for you, I want you trying to think of the same thing. What are other front ends you can create for your business that aren’t always you focused. Are they a success story? Most of our ads that we’re developing now, we’re capturing success stories of our users. Our users are becoming the face of Clickfunnels. Our users are becoming the front ends. It’s not just Russell, not just his books, not just his things. The users are the ads. And we’re getting influencers making funny videos with influencers as the ads. We’re creating new software programs that aren’t just built into Clickfunnels because we’re building these tools externally where we can sell to bring people on the back end of Clickfunnels. So we’re building all the funnels and front end things that aren’t me, because if you see 22 Russell ads in a row, you’re likelihood of buying goes down with every single ad, because either you bought or you’re really annoyed with me. But if you see an ad from me, and then you see an ad from Tony Robbins and you see an ad from these other things that aren’t related, but they all push back to the same core thing, there’s magic there. So you’ll see this next year will be the year of a lot of funnels for our team. We’re building our agency, really, really large, but we’re doing it with a goal and a focus of it’s not Russell funnels. Actually I will give you a couple of examples to get the wheels in your head spinning. For example, Grant Cardone, we went and built a book funnel for him with the first 10x book. We flew on his plane and filmed the whole funnel there. So if you look at that book funnel, if you go and you buy the book through it, on the thank you page, basically it pushes people to Clickfunnels. So now we can target Grant and his audience, his people. He pays the ad dollars to sell his book, and the thank you page sells Clickfunnels and then we send a percentage of the affiliate commissions back to him. So it’s win/win where we’re able to help him drive traffic and sell a lot of books, which then in turn sells Clickfunnels. We’re trying to do the same deal with Robert Kiyosaki and potentially other people as well. Where it’s like, we’re helping them on the front end funnels and then in exchange we get customers on the back end. How many deals are there like that? That you can create where it’s like, I’m not necessarily the front, I’m able to leverage all these other people. So now in your newsfeed you’ll see Russell’s face selling my book, but you’ll see Tony Robbins book, you’ll see Grant Cardone’s book, you’ll see who elses book, you’ll see those things and you’ll buy them and it’s like on the backend, you’re introduced to Clickfunnels. Now it’s like, I can acquire a lot more customers, a lot of different type of customers through that process. Anyway, there’s kind of a vague way to explain it. You will see, that is my strategic vision for the year, and you’ll see it coming true over the next 12 months. And next year, when we’re doing the same podcast you’ll be like, ‘Oh, that’s what he’s talking about. So cool. I see how it all fits together.” Alright so those are the five biggest things, as I was going through my list today, just thinking of the biggest takeaways from the year, I think it’ll help you guys. So number one is I’m looking at food as fuel. How are you fueling your body, and knowing that right now Russell spends $100 a day on supplements to fuel his body, what can you do different. Maybe you don’t eat cereal for breakfast, maybe you eat cereal for dinner when you’re ready to go to bed, but man, you eat eggs for breakfast, or you eat ketones for breakfast, or you skip breakfast all together to keep your energy high. So fuel is number one. Number two is the power of challenge funnels and contest funnels. If you want to see ours in action go to onefunnelaway.com, but this is now the core front end to all our businesses. All of our books and everything will lead to this and this leads and sends people up our value ladder. Number three, my personal role of transitioning from the all star on my team to transitioning to a coach. I think for all you guys, the faster you can make that transition from all star to coach, the faster you can grow and start scaling your companies. Number four is understanding the different types of thinkers. There’s the strategic thinkers, the managers and the doers. And understanding that all three of these roles are essential for success in your company. And you gotta figure out who you are and surround yourself with the others. And then number five, creating different front ends for your company that aren’t just you. So there you go. There’s five big things for my year. My guess is most of you guys listening to this, only one or two of those things will actually resonate with you right now. That’s totally cool. Some of you guys aren’t in the spot where you have one front end working, let alone a whole bunch of front ends. So don’t even worry about that now. But some of you guys, you’re tired and you try to get stuff done and you can’t focus and it’s like man, the fuel you’re putting in your body is destroying your ability to compete. So it’s like fixing your fuel as your biggest thing. Or maybe it’s like, maybe I have a funnel but it’s not going that way, maybe I make a contest funnel in the front end. Each of the other guys, I hope there’s something you can pick from it that will benefit you specifically. And then maybe check out this podcast again in a year from now and then some of the other ones will pop out for you. But anyway, hopefully that helps you guys. Appreciate you all, thanks for listening. And with that said, I will talk to you guys again very, very soon. Bye everybody.

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Own Your Truth | Warrior Week | Ep 050

NomadMe | The Digital Nomad Daily Show

Play Episode Listen Later Dec 20, 2018 75:35

(This is an encore presentation of a previously published episode.)Your host Sam Falsafi has Warrior Guest Kelly Curtis on the call to face the barriers of race, culture, and religion and how becoming your own man based off of your own definition instead of society’s helps shape you into what you want to be in life. Parable #1: Follow the Lead of the Universe Kelly’s journey to Warrior Week began in 2007 while attending a convention where Tony Robbins, Les Brown and a charismatic guy named Garrett White were speaking. Years later while surfing the internet, Kelly was surprised to find himself viewing a documentary featuring the guy who, years earlier, had made an unforgettable impression upon him. There comes a time in your life when a conversation takes place that is out of your hands, where the Universe is delivering a message to you that will either move you to take immediate action or lead you down the path in the direction that is meant for you to take. QUESTION Are you opening your eyes to the messages the Universe is sending you? What are some of the messages you are currently receiving? Parable #2: Own Your Truth While on a spiritual journey questioning everything he has ever believed, Kelly began owning the answers instead of relying on someone else’s idea of what he should believe. He was brought to a place of peace, yet felt like he was missing the Map of what to do next. Warrior Week provided the tactical piece of the puzzle that was missing, giving him permission to become the Seeker. In sharing the story surrounding the origin of the Muslim law established 1700 years ago forbidding the consumption of alcohol, Sam asks you to consider: What laws and beliefs will you follow today that will serve you as a man, husband and human being in getting what you want and putting you in a position of serving others? QUESTION Where has questioning your core beliefs led you? What beliefs and practices do you still hold onto that are no longer serving you? Parable #3: There Is No Finish Line In a grinding 12 hour day in the war zone during one of the most difficult and challenging experiences of his life, Kelly is able to stay in the grueling game by retaining a piercing and determined focus on the vision of his sons watching him, envisioning demonstrating to them what it looks like to do your best, give your all, and go all in. In the midst of a six-month audit, Kelly owned that he had nothing to hide. What separates him from his contemporaries in the finance world is the fact that he lives by a Code that says: Don’t Lie, Tell the Fucking Truth, and I will not ask you to do anything that I haven’t done myself. QUESTION Where in your life are you asking people to do things that you have not done yourself? Parable #4: Religion, Race & Culture: The Big Dividers Of Humanity Judgment is the barrier that you put between you and another human being. As humans, we create labels which create the separation. Our backgrounds, race or culture should not create any fucking barriers to what we want or what we are ruthlessly committed to going after. By lying, we separate ourselves into these labels and circles. You can have an association that has the same religion, culture, and race, but inside of that, there is a major amount of separation taking place. On the outside the labels are perfect; on the inside, the love is not connected and the love is not real. QUESTION What are some of the ways you label, judge and categorize others? Does that make you feel more connected or more divided? Parable #5: Freedom Has a Price In his travels outside of America, Sam observed behaviors and patterns that were symbols of restriction and poverty, wherein one city families were claiming poles in the street as their home. He came back home appreciative of the freedoms that most take for granted in America. At the end of the day, freedom is a fundamental need for humans. We are acting alone as men, feeling like there is nowhere we can drop the guilt, pain, and shame, where we are conditioned to mask our totality. The secret to not fucking living with guilt and shame is to give yourself permission to be free to own the light and the darkness within you. That is what we do inside the experience of Warrior. QUESTION What price are you willing to pay to experience freedom within yourself and in all areas of your life? Parables from the Pit: “The reality is this: You are either my brother in my faith, race, or culture or my equal in humanity. Black, white – no matter what you want to call yourself – you are more than welcome to come inside this place and discover the permission to stop fucking lying and start fucking telling the truth.” – Sam Falsafi “Brothers, I’m looking forward to seeing more of us – guys who look like me. A lot of times we just need to see it. Maybe I’m the guy who sparks the thought inside of you: ‘Hey, he looks like me and he’s doing this, maybe it’s okay for me to try this out.’ The message, doctrine and principles are universal and there are a lot of men out there that can use this across the board – any race or color. We all have the same problems and issues no matter who we are or where we are in the world.” – Kelly Curtis

america brothers universe code muslims warrior parable tony robbins lie parables map seeker les brown truth warriors warrior week garrett white kelly curtis freedom has sam falsafi

SFR 172: Russell Brunson Tells The Shortcut To Learn Marketing...

Sales Funnel Radio

Play Episode Listen Later Sep 7, 2018 32:52

Boom! What's going on everyone. This is Steve Larsen and this is Sales Funnel Radio. And today you're going to hear my interview with the one and only, Mr. Russell Brunson. Now, I've been wanting to get him on the podcast for quite some time, but I wanted to do it when I could actually promote something that he was interested in as well. Russell is the guy that originally started teaching me offer creation, and I wanted to make sure that there was as an offer for him, but also for you guys. What you're going to hear in this episode is behind the scenes of why he's come up with his latest book. A lot of you probably don't even know that he has a new book? It's not Traffic Secrets, it's not Expert Secrets, it's not Dot Com Secrets, it's another book. It's literally 550 pages, and he had 30 gurus come in and contribute to this book. You guys are going to hear why he set it up, where he got the inspiration from for it. Why he rehashed the idea, and why he's gonna actually produce it for everyone now. This is really awesome. This is obviously my favorite interview I've ever done for obvious reasons. He is my friend. He is my mentor. I look up to him like crazy, and love hanging out with him. Anyway, I am very honored, very thrilled. Russell and I are just going to shoot the breeze for little while, and then we’re gonna dive deep into some reasons why people are NOT successful as funnel builders. We see these reasons all the time, and luckily we talk about them a lot in this episode. You guys are going to learn from the CEO of ClickFunnels himself about what makes a funnel builder successful, and what makes them destined to not be. Anyways, I hope you guys enjoy this. Let's cut to the intro and we'll get straight on to the interview. Guys, thanks so much and if you enjoy this, please go thank Russell. THE RUSSELL BRUNSON INTERVIEW: Stephen Larsen: What's up, guys? Hey, I am excited. You guys obviously see the video right here, and you see who I have on. I'm very, very excited about it, though. I am, uh ... Frankly, I've had a hard time coming up with words to describe how I feel about this interview. I've been wanting to do this for a very, very long time, and, um, obviously ... It's Russell Brunson. He's the man. He's the CEO of Click Funnels obviously. He has gone from icon of mine, to boss, to mentor, to friend, and I'd say brother now, and, uh, love him like crazy. (Turns to Russell) Just really thank you for taking the time to be on here. So, obviously, just welcome to the show. Thanks for being on Sales Funnel Radio. Russell Brunson: Yeah, man. This is an honor. I was hoping you were gonna ask me eventually. I'm like, “Gosh, this is only funnel show I've never been on!" Anyway, I'm just kidding. I'm super excited and proud of you man. It's funny 'cause I think the event that we first met at was where I was like, "Everybody's needs to be publishing! Everyone needs to do a podcast.” And you were like, "NO!" And then you went and did what most people don't do. You did the thing that you knew you needed to do but didn't want to do. You just did it, and now it's been like …Yeah, that's such a good lesson there for everyone. But that was the first day we met, it was probably the day or the day after that. Stephen Larsen: Yeah. Russell Brunson: And now look ...Fast forward two or three years later... it's amazing what you've accomplished, and where you've come. It's awesome. Stephen Larsen: I appreciate that thank you. A week later I was sitting next to you, working there, and I was like, "I don't want to publish. I'm not going to publish." And you're, like ... taking your phone, "What's up everyone? It's Russell Brunson." And, you know, then you're on your podcast, "What's up? I'm Russell Brunson." On your blog, "What's up? It's Russell Brunson." And I was like, "There's something to this." And I tried ... I don't think I am ... Hopefully I am, but I am trying to be your best student. I really appreciate it. Hey, I just ... I wanted to ask a few questions. It really means a lot that you're here ... You're changing the world. You're changing people's lives. You changed my life; my family, my immediate family. And now my extended family are all soaking up your stuff. We have our own little groups. They're like, "This guy's amazing. Who is he?" I was like, "I know. I told you I wasn't crazy." You know? Like, "Listen to him! He's awesome!" Anyway, ClickFunnels has grown. When I first got there it was at like fifteen thousand members, and I left when it was about sixty-five-ish. It's been interesting to watch how the audience has grown. Both in terms of being funnel builders and marketing skills. What do you say for the audience as a whole, the ClickFunnels' audience? Because, guys, if you're listening to me and you don't know about Russell and ClickFunnels ... I think you're a liar. Every episode I talk about Russell and ClickFunnels ... What would you say is like the recurring holes that people keep missing? What would make them successful if they just did that one thing? Russell Brunson: Yeah, ... it's funny, 'cause ... And I almost feel like this has been part of my mission, 'cause I remember when I got started ... It's almost 15 years now ... I started learning this stuff. And I'm reading these books from these dudes who are all dead now, and I'm like, "What? What?" Like, “Freaking, right?” I'm learning all this stuff, and I'm like, "This is the most amazing thing ever." And I’d go to all these conferences and these events. I show up and everyone's got a suit and tie, and they're all business-y and they're like boring as can be. People are on stage talking about direct mail ... These things that are super exciting, and they talk about it. But they're so boring. Everyone's so boring. But I was excited by it. So I'm listening to these boring people thinking, "Why is nobody freaking out here? This is so exciting." Like I can see the vision of it. And it was weird. So, I had to go to all these events, and study from all these people that ... They were just like more traditional business people that didn't realize what they had. I was learning it, and spitting it back out trying to like share it with everybody. And it's funny, if you read my books, and obviously you They're not like, "Here's the philosophy of Russell.” ... It's like, “Okay, I learned a bunch of a lot of people. Let me show you. I learned this from this guy, and this guy,” and like I'm telling everybody all this stuff. I feel like my job is just to make marketing exciting, because it is. Like it’s the most exciting topic on planet Earth. But when I came into this game it wasn't. The energy wasn't there. The excitement wasn't there. And I think the biggest gap that people are missing is that they don't understand that the key to success is not in, "What's my product? I'm selling an iPhone. Or I'm selling Rhino Rush." They think, “This is the key to business," and it's not. The product has nothing to do anything. The only thing that matters is having a deep obsession with the marketing of the thing. The people that are successful are the ones who become obsessed with the marketing - that's it. It's not becoming that's the best product, da da da and all those kind of things. It’s those who actually fall in love with what we're talking about. Like what me and you geek out on all the time. Like that's ... That's the biggest thing. I told you the story earlier today, but I was talking to Garrett White and he was telling me ... He's like, "Yeah, I had my mom sign up for ClickFunnels account.” Because Garrett obviously, you know, he's 2 Comma Club and 2 Comma Club X. His wife hit 2 Comma Club - they're doing it. So, people in his family are, like, "What are you doing?" So, he said his mom ... She created a ClickFunnels account, and she used it for a couple days. And she messaged like, "ClickFunnels is hard." He's like, "Mom, you're wrong. It's not hard. You're just stupid." Stephen Larsen: (laughing) Russell Brunson: I was like,"You told your mom, that?" He was like, "Yeah, she's dumb. She doesn't know it, but she's dumb.” She's looking at from like, “How do I use this software platform?” And not understanding that it's the marketing. ClickFunnels is just the thing that you put pages ... Like, it's not that complicated, but it’s the obsession with the marketing that makes the engine run, right? It's coming back the core fundamentals. You are and I are working on a secret project and nobody knows about yet... Stephen Larsen: (laughing) Russell Brunson: But a hint of it is, ... It's this challenge where the goal is to take the fundamentals of direct response marketing and make it exciting and fun - and then pound it in people's heads over, and over, and over, and over again. Because mastering the fundamentals will do more for you than learning how to use ClickFunnels. Master the fundamentals; understand hooks, story, offer, epiphany bridge - all these things that we keep talking about - and try to make exciting for everybody. You master those, everything else becomes super easy. It's not difficult on the backside. It's those core fundamentals of direct response marketing that people don't understand. If we can make that exciting, and light it up for people, then everything else becomes really, really easy. Right? And when you get fundamentals, then okay, go slap some pages together and sell stuff. But that's what people are missing... The geeking out on the marketing part of it. 'Cause when you understand that... I can plug any business into this now, it's not difficult. Stephen Larsen: Yeah. You know, it's so funny, because I was like ... Someone's like, "Well, how do I make the page look? How 'bout this?" "It's not about the page!" ClickFunnels facilitates the page, but you're missing the whole point! Anyway, you touched on something that I want, I've always wanted to ask you. Russell Brunson: Mm-hmm Stephen Larsen: Because this was like, uh ... I don't know how else to describe it, man. When I was first learning this stuff, right? And I'm laying there with my M16, and I'm reading "Dot Com Secrets." I'm laying there, and I'm like, "This is amazing!" And I would l hide whenever someone would come around. 'Cause ... it was a training environment. I was, "This is ridiculous." And I wouldn't shut up about it, and I was like, "Oh my gosh, like, I've been looking and I finally feel like I'm finding the answers for why stuff has or has not worked.” You just did a podcast episode about this; it was lonely. It was crazy lonely. And when I finally got to your Funnel Hacking live 2016, and I met you, and I met all these people. It was the first time I totally felt like comfortable, you know, at home. How'd you deal with that before there was a Funnel Hacking live event for you to go to? Russell Brunson: (laughing) It's hard ... um ... I made a lot of bad decisions because of that feeling. I hired a lot of people who were friends who asked me a question about what I was doing. Like, "You care? ... um ... Do you want a job?" Stephen Larsen: Yeah, “You care?” Russell Brunson: Sure, and I hired everybody I knew. But that was a really bad decision. I've learned since then. No, but I, I, totally get that I understand. It is super lonely - especially the beginning, right? Stephen Larsen: Yeah. Russell Brunson: If you have success it's easier to get in the groups and connect with people. But initially, it's like, nobody cares, and nobody believes in you. The people you love the most don't believe. That's the hardest thing I think. It's just... Stephen Larsen: Yeah. Russell Brunson: Man! Like, they believe in you, but they don't believe so much in the thing you’re doing, right? Stephen Larsen: Right. Russell Brunson: And you're trying convince them, "No, this is the thing." And they're like, "Are you sure? Because I'd love you to get a job, or I'd love for you to go to school." Or, you know, whatever the thing is. But it's, it's definitely it was lonely and painful. I would go to these marketing events, back in the day, and try to connect to people, and I found friends there. Stephen Larsen: Yeah. Russell Brunson: But yeah, it was different because for most people it was their business, right? Like, "We're direct response marketers." It's kind of like ... There's another event that happened shortly after ours, I won't say the name of it, but there's two different letters that talk about what it is, right? It's a great event, but the people that they attract the event are like the people in the company who do the traffic, they do the conversion and these things. That's their day job, and they go there in suits and ties and they're working on these things. The people like us, who were like, "I am so tired and so annoyed that to go to bed, because I'm so excited about this thing, and it wasn't the fact, like, everything's fuzzy and I can't see the screen, I would just keep going. But I can't." Right? The people who are obsessed like us - it took me a long time ... In fact, it was hard to find those kind of people. I found pockets of them every once in a while, and I started become friends with them. That was my first kind of peer group. But it wasn't a lot of it. As we launched ClickFunnels four years ago, we we're kind of creating this atmosphere ... and I was like, “I want one of those to be a young hip exciting, fun thing where it's, like, we can, we can do that, right?” And the cool thing about ClickFunnels is the fact that we can ... Like, before it was hard, 'cause like I'd geek out on something and I'd get the programmers, and then they'd be like, "Okay, I'll see you in a couple days." And you're like, "Arrgh !What do I do now?" Stephen Larsen: (laughing) Russell Brunson: Well, now we can go in there and affect change, and it feels so good to be the one that like, “Oh, I’m going to put a logo there. Oh, I just moved it. Oh, it's back.” You know? Stephen Larsen: Yeah. Russell Brunson: You can actually do that now. But to start with, it was lonely for me, and so like I said ... I think part of the reason why the company was built the way it was, was because I was trying to build a platform for me and people I knew who were like me. People who were, like, "I need to connect. I need to plug into other people, because, um" ... I don't know, there's something about 'em.” And you can sit down and have a similar language pattern to other people, and... Stephen Larsen: Yeah. Russell Brunson: Talk, and they get it instantly. It's just like, “Yeah!” I remember the first time I met a couple people that were doing what I was doing, and I ... I remember telling my wife that I'm like, like... Stephen Larsen: “I found people.” (laughing) Russell Brunson: “I said stuff, and they were excited about it, too. Like, this is the coolest thing in the world,” you know? Stephen Larsen: “I'm not alone.” What I love so much is that you have the Facebook group for ClickFunnels open. So, it's this safe haven for people who don't really know what it is yet, but like frankly need a home. And I love that. So ... I asked, “What are the holes that these funnel builders often don't see?” One of the biggest holes, obviously, you said “learning marketing.” How can somebody shortcut the learning of marketing? Cause it’s not like it’s a small topic. I certainly didn't learn it my “marketing degree.” (laughing) You know! It's not easy info to find. Russell Brunson: Yeah. Well, I think about how I learned marketing. Like, there's more stuff nowadays, right? We're publishing and other people are publishing. When I got started, there wasn't podcasts, there wasn't Facebook lives. ... Sorry, I just lost my train of thought. Somebody texted me right when we were talking. Stephen Larsen: (laughing) It's good. Russell Brunson: My phone is turned over. So ... Sorry, my train of thought, I totally just lost it. Stephen Larsen: That's okay. Like, short-coding marketing. Like, how do I condense that? Russell Brunson: I apologize. There weren't a lot of things you could learn it from initially. So the way I learned it is I picked four or five people I knew were doing good stuff. I was watching 'em. So, I would go and I would start just watching what they were doing. Like, intimately watching, right? Stephen Larsen: Yeah. Russell Brunson: I think that's what most people miss ... They go and they see the email, and they go, "Oh!" They go and they buy the thing. They buy the course. They're going to the course. Then all the sudden it's just like, “You missed it.” Like, did you even notice: Did you watch all the emails that came out prior to that? Did you watch the other people? Did you watch how they contacted JV partners? Did you watch how the Facebook ads started showing up? Did you notice, "Wow. Why is there an ad? Why is he talking about this thing where there's no, there's no call to action? Why would he do that?” Four or five of these different videos that came out and had nothing to do with anything. Then you see this thing, and there's some momentum, and stuff happens. Then people buy it. Then after they buy it, did you notice the second email sequence were they sold the secondary thing."Oh my gosh, like, nobody even saw it." They did the launch, but the money came from the secondary internal launch that happened to the existing buyers. For me, it's like... I bought everything, but I rarely consumed the products. I was just buying to see the stuff. And I think you're similar- Stephen Larsen: Yeah. (laughing) I buy too much crap, man. I don't even go through half of it. Russell Brunson: It was probably like a month after you left as an employee, and you were in your home I was watching ... (Before your Instagram, though)... Maybe it was Facebook live or something, you were like, "Oh my gosh, you guys! I just went through, like, every webinar that Russell's ever done. Check this out. Check this out." You have on the floor.... It was like all the registration pages, then all the emails printed out. You were like, "Every time ... Email number one he talks about this. Then, email number two always goes to this. And email number three ..." And you're just, like,” find the patterns,” and like seeing all the things. And you're like “I downloaded the webinar. I listened to it, like, thirty times. I've got all your webinars. I’ve listened back-to-back-to-back just to listen to your pitch over and over again." And it makes me laugh, 'cause I guarantee you probably ... (I mean you probably did, but ... ) You didn't have to go through the course. I mean the value was going through the process of the course Stephen Larsen: Yeah! Stephen Larsen: Yeah, that's the funnel itself! Russell Brunson: I got a certified letter from somebody today, who, uh ... It must have been somebody old, because they were asking for a refund for, like, a thirty dollar product. And so they sent me a certified letter, because that was easier than contacting customer support. But, as I'm reading this thing, I was laughing, because they missed it. Stephen Larsen: Yeah. Russell Brunson They came to my thing to buy a book to teach to them marketing, and then they're asking for a refund for this free book. And they missed the whole point of the exercise. It blows my mind when people come and they want to learn funnels from me, and I'm like, "Oh, go get my book." And, then they're like, "What part of Amazon?" 'Cause they don't wanna get stuck in a funnel. I’m like, “IDIOT!” Stephen Larsen: Yeah, like, “You idiot! What are you doing?” Russell Brunson: You'll learn more from buying. Buy slowly. Take screenshots like I do, like you do. That’s the fastest way to learn marketing - to observe it, to watch it, and to respect it. Don't be annoyed, like, "Oh, they sent out three emails this week." Like, “Why they'd send out three emails this week?” Stephen Larsen: Yeah, what'd say? Russell Brunson: What is the purpose? What was the strategy? What were they doing? Did it work? Did it not work? Did I open it? Did I not open it? What was feeling I felt I read this email? What was the feeling? Am I paying attention to that? Because that's how I figured a lot of this stuff ... I was just paying attention to what people were doing, and, like, what affected me and what didn't. There's a couple marketers who I think write really good emails. Every time I'm, like, doing an email, I'll go back old email account from like the 1990s, right, or whatever it was. Stephen Larsen: Yeah. Russell Brunson: Whatever, the old email address I have. But I was subscribed to everybody back then. And, I'll go in there ... A lot of them aren't even still around, but I searched for their names, and, like, I'll see all the emails from that person. I just read the subject lines, and I look at which ones were clicked, back in the day. I didn't click on all of them, but I clicked on some of them. You can see which ones have been opened and not opened in Gmail. And I was like, “Okay, why did I click on that one? Why'd I click on that one? There's something that caused me to click on it, and the other ones didn't for some reasons. What was the reason?” Go back to your old email, and just scan through, scroll through like 8000 pages in Gmail look at which ones you clicked, and then ask yourself, "Why did I click on that?" Those are the things that help you to learn marketing. Stephen Larsen: I did that to yours the other day. I went in and searched ... I do that many, many times. "Russell Brunson." It shows me all your emails. I just start reading through them. I was, like, “That was awesome. Oh, my gosh. This is crazy cool. Like, that's super cool.” Russell Brunson: (laughing) Stephen Larsen: So, I wanted to ask... You got you got your book, “30 Days,” right? And, I'm super excited about it. Having marketers come in and teach what it is they actually did, and, and watching you selling the thing. Like, it’s such an awesome education. Everyone, I want you to know right now, I'm not bagging against education or whatever, but it is better than my marketing degree - and I got a 3.8 baby, all right? I did really, really well, and I don't use any of it. Right? None of it. Everything’s from Russell,EVERYTHING. I got in fights over what Russell was saying with some of my marketing professors. Right? Because I knew what he was saying was real and true. I know the story, but just for people listening, where'd you get the idea for the 30 day book? Russell Brunson: Oh yeah ... I think have it right here in front of me. I may or may not? Let me check. Stephen Larsen: Oh is it…? Russell Brunson: It's somewhere ... Anyway, uh ... Melanie (Russell’s Assistant): Hey, is it …? Russell Brunson: Well, I'll tell the story even if I can't find it. Back in the day, when I first got started this game, and I was looking for how to get started online? I was in college. I was at Boise State, and this kid came out with something, and I can say his name, because ... So- Stephen Larsen: (laughing) Russell Brunson: Do you want the full story, or the part story? The full story's really good. Stephen Larsen: What’s gonna sell the book? Russell Brunson: I'll tell you the whole thing. So, what happened. So, this guy named Joe Kumar. He's an 18-year-old kid, and he had this idea. It was called, back in the day, "30 Days to Internet Marketing Success." So, this is not a unique idea to me. In fact, I hope that some of you guys clone this idea in whatever market you’re in because it's brilliant. Like, don't do my markets, because I will crush you. Stephen Larsen: (laughing) Russell Brunson: But, like, any other market, like, "30 Days to Dental Success." You should do that if you’re a dentist guru, right? "30 Days to Weight Loss Success," or like or, "30, like, whatever.” It's the model, right? But he did this thing, and he emailed a whole bunch of these “big name gurus” the times. He's like: "Hey, if you were to lose everything, lose your email list, your customers, your ... your name, your following, and all you had left was internet access and your marketing know how, and you had bill collectors on the phone trying to call you, you have 30 days to get back on top what would you do?" And he got, like, I think he had sixty people who each wrote a chapter. Like, "Day one: I'd do this. Day two, day three, day four." Like a whole 30 day plan. When I saw that. sitting in my Boise State computer lab, I was like, "Oh, my gosh. Like,, this, this is the key." And I'd been ... I'd been trying a year, year-and-a-half to figure stuff out. Stephen Larsen: Right. Russell Brunson: And, uh. Stephen Larsen: What were you building at that time? What business were you on? Russell Brunson: I don't think I even knew. I was ... Yeah, I didn't have anything yet. I was ... I was trying to stuff, but I didn't have anything back then. Maybe a couple affiliate things? Stephen Larsen: You're saying that it took you a year-and-a-half, and you still hadn't figured it out yet? What?!!? Russell Brunson: We didn’t have ClickFunnels back then ;-) Stephen Larsen: (laughing) Russell Brunson: Yeah, so, I remember reading the sales letter 10x, and I was like, "I have to buy it." It was a $97 ebook. I'm like, "Urrgh." Stephen Larsen: Right. Russell Brunson: "Hundred bucks for an ebook!" But I was like, "I have to have this." And so, I bought it. My wife and I were celebrating one year anniversary, and my parents, because I didn't have money at the time, invited us to go to Hawaii with them. And so I was like, “Cool.” So, I was going to Hawaii. So, I printed them out. It would have been like 60 of these things. It would have been, like, six, seven hundred pages. So, instead I printed out eight to a page. And I had them spiral bound, (and that's what I was looking for. You know, I had it here somewhere, but anyway.) Stephen Larsen: Oh, yeah. I've seen that. That's right. Yeah, yeah, yeah. Okay. Russell Brunson: Eight pages to a page, but it's two of these spiral-bound manuals. And so I got on the plan, and from Boise all the way to Hawaii, I'm reading each of these little mini pages. And, I'm like, "What?" When I read the first one, and it's this person's 30 day plan of how they'd get back on top. And was like, "Oh my gosh, that's brilliant." Then onto the next person's, then the next person's ... And everybody's was different, right, but the core concepts of all of them were the same. They all had their own little angle, and their twist, but what it all came down to was: "I would create something amazing. I'd then send the sales letter to sell that amazing thing, and I would drive traffic to the sales letter." I was like, "Oh, my gosh." I haven't had any success yet, because I don't: Have a product. Have a sales letter. Driving Traffic. I'm like, “That's all this businesses is, like, three things.” And I was, like, I need to: Create a product. Create a sales letter. Sell the product. Drive traffic. I saw the pattern after seeing it over, and over, and over, and over, and over ... And everybody had a different traffic strategy, and everybody had a different strategy on how to create the product, how they would sell it ... Some were teleseminars. Some were, you know, pre webinars. Everyone had their own different mechanisms to do it. But, when I saw the pattern 60 times in a row I was, like, "I know what to do now." And then I went back, and after that's when I created my ... my first product which is Zip Brander. It's a software product. Stephen Larsen: Oh, that's when Zip Brander came up? Really? Russell Brunson: Yes! The Brander Stephen Larsen: I was gonna ask you what happened after this. Okay, okay. Russell Brunson: Yeah, so I had the product created, and then I wrote a sales letter, and then I drove traffic, and that was it. That book was the thing that gave me the initial, like, the turn of, like, "I get it." So, that was twelve years ago. Fast-forward, like, three months later: Joe Kumar decided to sell, um ... Basically, for $500 you got the rights to his book, and you can sell it as many times as you want. I was like, "What?" I literally had no $500. I went out and I earned the money, bought the rights from him. He was only to sell to ten people, and I was like, "This is my future. It's gonna be me." So, I bought the rights from him. Stephen Larsen: Yeah. Russell Brunson: For 500 bucks. Me, and he said, “Ten people.” But he ended up selling to probably over 1000 people, and it was a big deal. Everyone's like... Stephen Larsen: THAT MARKETER. Russell Brunson: Yeah, it was a big deal, and he got in trouble, and ... Anyway, he ended up fleeing his country, and the feds came trying to arrest him, and and he disappeared. The last email he sent to his list, crazy enough, was, “You all read everybody else's plans, if you want my 30 day plan, scan your passport, and your something and fax it to me, and ..." And we're like, "What?” Because he was fleeing the government. Anyways, crazy story, crazy, and he disappeared off the face of the earth. Now fast-forward, 13, 14 years later: My whole goal, right now, (and I did a podcast about this) ... The only thing I, like, my whole focus everyday is, "How do I simplify this process, so that more people can be successful? How do I simplify the process? How do I simplify the process?" All your best ideas will come from you trying to figure out simplify the process for your customers, right? So, I'm thinking through, and then I was, like, "What was the thing that got me to have success?" And all the sudden I was, like, "Dude, it was the 30 day plans." I was, like, "We should do the same thing." And 30days.com, I went and bought the domain name. Then I was like, "Let's go out to people we know in our community who've done this, and have them each contributor chapter." And we did that. Now have a 550 page physical book that has everyone's 30 plans. It's insanely cool. It's exciting! And you are one of the plans in there - which I'm excited for everyone to see! Stephen Larsen: Oh, man. It's so good! If I say so, myself. Russell Brunson: That's the backstory on how 30 Days came about. Stephen Larsen: I appreciate that. I remember when you had the idea for it. It came as all great ideas do come to you. We're all sitting there, we're working. Then you go, "Dude!" ... Russell Brunson: Woo! Stephen Larsen: ….And everyone stands up and runs to the whiteboard (laughing) barefoot. And I was like, "That's crazy." I want you to know I was watching what you were doing, and I took a page from that lesson. And that's literally I how I created Affiliate Outrage. I went and I crowd created it after watching you do that. And it works everybody, so you know. It's like crazy easy to crowd create great products that are super valuable. Um ... Well, hey, thanks so much for your time, man. I know that you're super busy. I want to keep geeking out, but I think Melanie's gonna yell at me. Sorry, Melanie, Bruno. I think I'm going over. Russell: She said, "You got one more question, if you want it." Stephen Larsen: Oh, cool. (laughing) Hey, so after ... I wanted to ask… So you go through, and your reading all these plans, right? And I'm hoping this is what my audience does, and that's why I wanted to ask you about this. I hope everyone goes and gets it... If someone's reading through all these plans ... There's obviously a lot of stuff, you know? This is not a small book, but ... I mean, they're literally being handed the keys to the kingdom to go crush this. What would you suggest somebody does as they're reading this? Should they follow one person's plan? Should they literally do it in 30 days? You know what I mean? How should they proceed after that? Russell Brunson: Yeah, everyone learns differently. Stephen Larsen: Sure. Russell Brunson: What gets a lot of entrepreneurs stuck, and um ... I could share names that you, personally, (but I won't on a podcast)... of people that come through our world that have struggled is, like ... They try to follow things to a "T." Everything is like, “Uhhh? Uhhh?” And then someone says something, and they're like, " Uhhh? But how do I implement that to my thing?" They get so stuck on trying to figure things out, or try doing everything that they never get anything done. I think the best thing for them to do is to get the book and try to read through it. No ... I mean, it might be hard to read through it all. I mean, it's literally a 550 page book. It's like ... It's insanely cool. So pick the people that resonate with you. Some are talking about eCommerce. Some are internet and networking. Just find the ones that resonate with you. Read five, ten, fifteen of them. Read 'em through, and just get the flow. Because like it was for me, it was basically seeing the pattern of, like, "Oh, I understand it." So, after you get that, then just come back and say, "Okay, now I gotta figure out for my business ... And I can't do what everybody did-" Stephen Larsen: Right. Russell Brunson: So find out from all people, which one resonates best with me. What I'm really good at doing is; I learned a lot of stuff from a lot of places, but a lot of things when they come to me, I'm not like, "Okay, how do I implement everything?" Because if you do that, like, you get overwhelmed, nothing will happen. Just be like, “Oh, that's awesome, but I'm not ready for that yet. So, let me store it right here.” If you know you don't have a product yet, you should just be consuming everything on how to create a product, and then do that. Like “Cool! Storing it, storing it, storing it, storing it ... This is what I need now. Okay, now I'm ready for the next phase. Okay, I'm gonna grab these things.” So when you get to the part where you're ready for traffic, go back and remember people's 30 days plan, like, “Okay Garrett talked about this, and Stephen talked about this ... Now I'm ready to start doing traffic,” and you start taking all those things off the shelf. School teaches you to memorize everything and regurgitate it. Stephen Larsen: Urrrrgh. Russell Brunson: I don't think that’s the right method. Right? The method for entrepreneurs is to take all this information and understand, like, “Where does it fit in the picture? And cool. Well, I'm at this phase right now. So, I'm going to just place these here, and leave them there, and then we'll come back to them. But I gotta focus everything on the next the next piece of this puzzle, right? The next step. I think that's the biggest thing. We have people in the 2 Comma Club Coaching, right now, who were trying to figure out Facebook ads, and they haven't figured out a product yet. Stephen Larsen: I know! Right? It doesn't make sense! Russell Brunson: You don't have an offer! You don't need to master ads yet. Master your offer first! Stephen Larsen: Yeah. Russell Brunson: And I guess what people miss is just they're trying to learn it all at once. Just don't try to learn it all at once. That's not going to serve you at all. Stephen Larsen: I still do not drive ads. I don't want to learn that. (laughing) Russell Brunson: Exactly. Stephen Larsen: Okay, that makes total sense. So, you gonna do a deep dive with it. Go in and just figure out what you want, and table the rest of it. Totally makes sense. Russell Brunson: And then…. Can I ruin this for everybody? Stephen Larsen: Ruin it! Russell Brunson: Our surprise? Stephen Larsen: Do it! Russell Brunson: So, this is the surprise: Stephen and I have been in the laboratory, working behind the scenes. So, what we're gonna be doing is, um ... Well, you guys will see the funnel. Stephen hasn't seen the whole funnel. He's seen a little glimpse of it, but ... What he has coming ... You'll actually be able to get everybody's 30 day plans initially for free. So, it's free. FREE. Like, just, you're going to go and you're going to get 'em, and I'm gonna be pumped for you, because you're going to have them ... I want to make the barrier entry, like, “You just show up and we'll give you the stuff.” Stephen Larsen: Yeah. Russell Brunson: But then, the physical book, the 550 page physical book. We're also gonna ship that you for free in exchange for you joining a challenge. We're going to be doing a 30 Day Challenge, where Stephen and I will be tag teaming “the crap kicking out of you,” to make sure you actually implement the 30 days. So, I would say is go through this thing. Geek out. Listen to everybody's thing and then sign up. It's a hundred bucks. Which is like the cheapest thing on planet earth. Stephen Larsen: Yeah. Russell Brunson: Literally a hundred bucks is not going to me. Whoever referred you to the thing gets a hundred bucks. So, I make zero dollars and zero cents from you being part of this challenge. The only thing it does is it gets me the ability to yell at you and Stephen yell you, to make sure you're successful and teach you the fundamentals and pound them through your mind. So, that way you can actually implement your own 30 day plan. So, I would say go to this ... Go to the virtual summit. Geek out. Listen to everything. Consume it all. Do your big immersion, and then our live thing will be starting 30 days later, and then just get prepared. Show that up to that 30 day thing, with, like, all these ideas in your head, and we're gonna be going step one, step two, step three, and counting the fundamentals. And after 30 days of that process you will have everything in place for your funnel. So, it's gonna be amazing. Stephen Larsen: Oh, my gosh! And don't get sensitive people when I tell you that you're wrong. (laughing) Just be teachable. Be coachable. Russell Brunson: I always joke that I'm kind of the coach that has a carrot in front of you, like, "Come over here, guys. It's awesome. Come over here." And you're the coach, from behind, with the stick, like, whacking them, like, "Come on!" Stephen Larsen: "Go! What do you want in life?" (laughing) Russell Brunson: So, you got someone pushing you and someone pulling. It's amazing! I think the combo of us tag teaming people is going to be exciting. I'm just pumped, because it's gonna give people the accountability I think they need sometimes to move through things, and just get something out there and done. Stephen Larsen: Yeah. Russell Brunson: You can learn the whole process once. And after you learn it once it's easy to do it over, and over, and over again. Stephen Larsen: Totally! Same process. Which is the fun magic of it. Hey, there's a, there's a quote I've got on my wall, reminds me of you like crazy, it's by Ray Kurzweil ... Just so everyone knows, I have an actual wall where I put quotes. I used to do it growing up. It’s my actual wall ... and not like a Facebook wall … On that wall, I have written: "The purposeful destruction of information is the essence of intelligent work." And man, your superpower is just that. It is ridiculous! It's taking in all this stuff, and just spewing it out in this way where it's like, "Oh." Like, guru coming off the mountain with the two tablets, "Here they are." You know, like, "Wow! That's it! That's it! That's what I need." I really appreciate what you're doing, man. Changing the world! I'd do anything for you. Love ya, and uh, thanks so much for taking the time. Russell Brunson: No worries, man. Super proud of you. I love what you're doing. You have a huge impact on people's lives. And the impact's gonna keep growing ... Anyway, I appreciate you. You're amazing. And your audience is lucky to have you all the time. So hope they all know that. Stephen Larsen: Thanks man. Appreciate it. Boom! Keep Crushing It! How would you go from ZERO To Hero In 30 Days with nothing more than a ClickFunnels account and the knowledge you currently have? Find out how I would do it at 30days.com/stephen

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#72: SELF RELIANCE: How self-reliant are you? - Daily Mentoring w/ Trevor Crane #greatnessquest

Greatness Quest

Play Episode Listen Later Jun 11, 2018 14:29

SELF RELIANCE: How self-reliant are you? #72: Daily Mentoring with Trevor Crane on GreatnessQuest.com SUMMARY: Question: Are you self reliant? Really? At what level? Have you DEFINED it? I’ve found that by REALLY THINKING about the MEANING of words, can give you incredible perspective. Today, we talk about SELF RELIANCE. I also challenge you to DEFINE what some simple, but POWERFUL words mean TO YOU. And I share a SELF RELIANCE ASSESSMENT with you that I borrowed from Garrett White, and the Warrior Movement. GET THE APP: Text: TREVOR To: 36260 #greatnessquest #trevorcrane #unstoppable #idealbusiness #ideallife

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#36: BECOME BULLETPROOF - Daily Mentoring w/ Trevor Crane #greatnessquest

Greatness Quest

Play Episode Listen Later May 6, 2018 12:55

BECOME BULLETPROOF #36: Daily Mentoring with Trevor Crane on GreatnessQuest.com SUMMARY: On today’s show, I make BULLETPROOF COFFEE, and share simple strategies that will help YOU become bulletproof. I am continually impressed by people who WALK their talk. A couple days ago I had the chance to CONNECT with Dave Asprey. He PLAYED with little 2-month-old, Maverick, for about 10 minutes. On today’s show, I share my personal BULLETPROOF COFFEE recipe. (Meaning I bring you into my kitchen, and follow instructions for brewing it. Wow.) I also share my experiences with Dave Asprey, Garrett White, and Tony Robbins. And how, in my experience, they have demonstrated a powerful and bulletproof beliefs and behaviors of conviction, congruence, confidence and certainty. Plus a great WARNING example. And of course, I give you some secrets to improve your communication skills and how to connect with people (and yourself) AUTHENTICALLY. Dave Asprey was every bit the guy I met when I listened to his audiobook, HEAD STRONG. I enjoy the book so much, I then went out and bought a PHYSICAL copy of the book and over $300 worth of coffee, brain octane and supplements. Dave has a vision and a mission that is BIGGER THAN HIS BOOK, or his coffee or his business or his brand… The book was just a tool for him to CONNECT with me. But they’re so much more BEYOND the book. He gave me a PRODUCT buy. Not once but over and OVER again. He created a PODCAST for me to listen to. He FLIES all over the country and all over the world to connect with people and share his message. What I have found is that the more successful the person is, the more humble and KIND they are. I also met a BILLIONAIRE (worth over $8 billion) who has a vision to change the quality of life of every person on the planet

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Yoga

Play Episode Listen Later Mar 29, 2018 11:22

On my recent trip to New York, we were walking a LOT. (Living in Bangkok it's hard to justify the Uber prices in NY! Just saying.) As we walked, I noticed that my back started to get really sore. Like really sore. I'd have to bend over or sit down to feel better. LAME! I mean I'm 33! (I know, I look good.) Anyways lately, I've been sore getting out of bed too. I figure it's all the working on the laptop and not exercising. And since I just heard Garrett White talk about his daily 4 parts of his morning routine, I figured, how the heck am I going to get myself to exercise? I figured a light yoga practice daily was the way to go. I feel much better when I do yoga. I'm by no means good at it or even that interested in yoga itself, but it makes me feel good and my back feels normal again, so here we are. If you're looking for something light to do, I recommend Adrien's Youtube 30 day challenge. I just randomly pick a day and do it. It's the perfect length and

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Yoga

NomadMe | The Digital Nomad Daily Show

Play Episode Listen Later Mar 29, 2018 11:22

new york living ny yoga uber bangkok lame garrett white

E66 - Garrett White of Blue Lime & Chris Prewit of IIASA on Agencies & Teaching High Schoolers Insurance

Profiles in Risk

Play Episode Listen Later Mar 24, 2018 46:29

In this episode of Profiles in Risk, I spoke with Garrett White, President of Blue Lime Group & Chris Prewit, co-director of the IIASA (Independent Insurance Agents of San Antonio). We discussed the current state of Independent Agencies, the future and how IIASA has piloted outreach programs for college and high school students to experience insurance and gain real-life experience. UPCOMING EVENTS: ELITExas - AI in Your Agency: Automate the boring stuff - March 30th, 2018 2018 TRADE FAIR - THE PEARL STABLE - April 5, 2018 CONNECT WITH GARRETT WHITE: LinkedIn CONNECT WITH CHRIS PRUITT: Email MENTIONED IN THE PODCAST: Embroker Bold Penguin Bold Penguin podcast with Ilya Bodner Ask Kodiak Podcast with Allan Egbert Cover podcast with Karn Soaroya BrokerLift podcast with Thomas Accardo National Alliance CISR DesignationStephen Covey Daily Planner BOOKS MENTIONED: As a Man Thinketh by James Allen The 48 Laws of Power by Robert Greene The 4 Disciplines of Execution by Chris McChesney The 80/20 Principle by Richard Koch Leaders Eat Last by Simon Sinek

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#35: Producer Power Hour

Rare Faith Podcast

Play Episode Listen Later Nov 25, 2017 23:32

This is an archived audio from Garrett White and Garrett B. Gunderson's radio show where Leslie Householder was a guest, long before Gunderson was a New York Times best-selling author, and long before he and Leslie co-authored the sequel to Jackrabbit Factor: Portal to Genius. Learn about commitment, and about getting your mind stretched. Learn more about the natural laws, and how the law of attraction is only one of them. In this raw and personal conversation, Leslie is also asked how she wants to be remembered. Additional resources mentioned on the audio: The Jackrabbit Factor free download http://www.jackrabbitfactor.com Hidden Treasures book http://www.hiddentreasuresbook.com Working With the 7 Laws of Success https://tinyurl.com/working-with-7-laws Leslie's presentation given the next day (video) tinyurl.com/stickman-video

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4: The "Opportunities" You've Joined...

Secret MLM Hacks Radio

Play Episode Listen Later Jun 29, 2017 23:58

Alright, alright, alright. How are you guys doing? This is Steve Larson and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers, like us, who didn't cheat and only bug family members and friends want to grow a profitable home business, how do we recruit A-players into our down lines and create extra incomes, yet still have time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio. I love that intro. I put that together. I did a lot of music related things growing up. I always loved mixing music and putting it all together. When I was about eight years old, my mom, she was teaching piano lessons like crazy out of our house. It was really cool, I loved it because all these kids would come over, and they'd be learning. While my mom would be teaching these piano lessons, I'd get to go play with all these other kids. It was awesome. I remember that very vividly. It was just a lot of fun and really enjoyed that a lot. What shocked me though, when I turned about eight years old, suddenly the tide shifted, and she wanted to teach me piano. I was like, "Okay, cool. Awesome." All these other kids are doing it. I'm excited about it. This will be great. I'll really, really enjoy that. This will be a lot of fun. I started practicing. You start out at a really small level. Just like with anything, you suck at the beginning. It's the same with anything in life. Soon as you start, you're going to suck at it. Why? Because you've never done it before, and as you keep moving forward and doing it, you start to suck less. "Eventually, you suck less so little that you actually become good." That's a quote from Garrett White. That's exactly what happened. I was practicing, and I was really enjoying it and I was feeling the progress. I was feeling progression. I was feeling ... Which is, in my mind, one of the keys to happiness, is feeling progression in whatever you're doing. I was excited about it. I was learning different songs. I was learning that, oh my gosh, especially as the years went by, about four years went by. I was learning, I could woo some of the young girls around me also and get some attraction that way. Do you know what I mean? I was enjoying it. But, when I turned about late 12, 13, I started hating it. I think a lot of it was because it wasn't cool to have my mom teaching me piano. I just so regret the fact that I did not continue doing that. For several years there, I was like, "Ah, piano. I'm not going to do that. I'm too cool for that." I was going through that teenage phase. Regrettably, I walked away from it, much to the dismay of my mom, of my mother. She kept teaching piano. I kept saying, "No, I don't want to do it. I don't want to do it." What was funny is, about four years went by, I played for four years. Then, about four years went by, and I realized how cool it really is to stick with something and get really, really fantastic at it. My younger brother has stuck with it for a long time, and he's just insanely awesome at the piano. I have total jealous rage over it. He's awesome at it. I mean, extremely, extremely good. He's going to get recognized by states and stuff like that. He's quite good, for his age and stuff like that. Anyway, what happened was I realized it was awesome. What I did was I picked it back up. I was 16, and I started self-teaching. I started getting interested into it for the sake of the thing, rather than anybody else really caring that much. I had just loved the actual act of playing the piano. I started learning it and I started working on it and started getting good again. What was funny is, I remember, I always loved it when I'd go to other people's houses, or I'd go ... There were churches, or I'd go in different classrooms, in high school, the music area. I would go there, and I would start playing the piano. What was so funny, to me, is that sometimes the pianos were just amazing. They were incredibly expensive instruments. Massive grand pianos and I could play on them. It was gorgeous music. You could definitely heard the difference in the keys. It was amazing. It was so cool. I promise the story is going somewhere very key, just bare with me for a second. I was like, "This is fantastic. This is so cool, holy cow." Then I'd go on someone else's piano, and it would be slightly out of tune, but what was funny is, that sometimes being slightly out of tune, would be its own artistic flair. It actually would make it sound cool, in its own way, also. I'd be like, "Interesting. This is like a really, really cheap piano and it's out of tune a little bit, but this song actually sounds cool." This is slightly out of tune, or whatever it is. I realized something, that there were these people, these other kids that would walk up, and they'd play the piano, and they were crappy, really bad. But, they'd boast really good skill like, "I'm so good. I'm super good at it." But, they'd sit down and they weren't very good. I was like, "That's interesting. You have this really expensive piano, but you don't actually play it very well, at all." Whereas, the piano we were playing on, it's not that it was bad, it's just that it wasn't really that nice either. It started getting out of tune, but this is something that really stuck with me. I realized that it didn't matter that the piano I was playing on was a little bit old, or out of tune just a little bit. That didn't affect my ability to play. That didn't affect my ability to go run out there and be self-driven and solve problems on my own. That didn't affect my ... Meaning, I didn't have to blame other people. I didn't have to blame external factors for my success. Whether or not I was actually going to be successful with it. My skill level had nothing to do with the quality or brand of the piano. That had everything to do with my devotion to the instrument. What does that have to do with MLM? Everything. That has everything to do with MLM. I remember, I realized when I was first, remember I told you in the very first episode of this podcast that I joined and I got 13 people on my down line. It was a really cool experience. It was awesome and I really enjoyed it. Then they did nothing. I was like, "Ah, man," and I started getting discouraged. About three, four, five months in, six months in, seven months in, that I started getting even more discouraged and more time passed. Within the year afterwards, I had just flat out quit. I remember, distinctly thinking, it was the MLM's fault. I was like, "Oh, my gosh. This MLM sucks. It's nuts. This is terrible. Look at those other guys over there in that other one. Grass is always greener on the other side of the hill." Remember that? I'm going, "Man, those guys over there, they totally got it made. Look at their comp plan. Look at the commissions that they get. Look at X, Y, and Z." Now, in all reality, did the brand of the piano matter? Yeah, like 10%, like not much at all. There was this extra 10% beautiful layer that got added on top of it, but the music still sounded good if it was on a cheap piano. It didn't matter what brand it was. That's the exact same thing with whatever MLM you're in. It's the same reason you'll never hear me say the name of the MLM that I'm in right now. I'm just not going to tell you on this podcast what I'm in. That's the exact reason why. Because if you love the MLM that you're in, good for you, that's your instrument, you're getting good at that one. That's awesome. You're skill level has nothing to do with the MLM that you're in, like 10%. It has everything to do with your skill level. What is the skill level that you're working on? Marketing, marketing. It's this very, very big hole. There's one other aspect that I realized it's not just marketing for me. What I realized is that ... I'm back tracking a little bit. I realized that there are ways to auto-recruit people using sales funnels and that I needed to market to people rather than prospect to people. That's a recap of the last three episodes, thus far. What I realize is that I need to have ... What was the system in place? What was the system? I realized all these other MLMers, these type guys, they weren't doing home meetings. They weren't doing hotel meetings. What do I actually need to go build? What I did is I sat down and I started using a software called, ClickFunnels. I'm not going to promote tons of stuff to you guys, just so you know. But, ClickFunnels is the freaking bees knees. It is so awesome. It used to take me weeks to build out what it takes me a day to do in ClickFunnels. It's amazing and it's so awesome. If you want a free trial to that, just let me know and I'll drop it over to you. But, what I realize is, so I went and I created this system. I put the system together based off of what I saw the top people in MLM doing. I had a cool quiz. That was the first page somebody landed on. I had a cool quiz on the internet, on a little page there because they did. I went through and I made this cool quiz. All it was meant to do was get people into the state to go to the next page. I didn't even collect the data. Then on the next page I said, "Hey, if you want here's this cool little CD. It will teach you how to create a funnel. It will teach you how to create a funnel that you can use to help recruit people into your MLM. It's just seven bucks." A lot of people are buying. They're still buying that. More people buy it today, which is awesome. It's just constantly working for me in the background. It's awesome. Then the next page of the funnel is, "Hey, you know what? Here's a complete funnel that's already done for you." Then on the next one, "Hey, you know what? Here's if you want to learn how to get some more traffic, here's that part there too." What's funny is I built this whole system out. It took me about eight months to do it. I put it all together. I went and I saw the other training materials other MLMers were doing. I saw the videos that they were doing. I transcribed them and I made them my own. I changed them and I tweaked them and I made it my own. I put my different spins on them. I recreated the videos. Those videos are what's at the Secrets, I'm sorry, SecretMLMHacksRadio.com. That's what's there. It's free videos, you can just have them. There's nothing afterwards. I'm not trying to upsell you anything. I'm not trying to ... It's literally just for your education. I've never done that before. Anyway, I think you'll really enjoy it. But, there's a point to it. I'm not pitching you. There's a point to it. I started going ... Remember last episode I said, "Guys, there's a huge difference between sales and marketing. There's another huge difference between a product and an offer." This is marketing 101. This is stuff I didn't even learn in marketing degree, yet it's made all the difference and it's made the money for me that it has, which is awesome. The difference between those four things is huge. What's the difference between sales and marketing? Well, I was doing door-to-door sales. Sales, according to Joe Polish, and marketing are very different like this. What he said was, "Sales is what happens in front of your face. When somebody walks up to you, what do you say face-to-face? It's what happens face-to-face." What do I say there? That's what sales is. It's closing the sale, right there, in face-to-face. Marketing is any action you take to get them to your face. It's whatever gets them to walk up to you. Marketing pulls, it's all the actions you take to pull there ... Posting crap on Facebook about what you drank and what you're doing at the gym is not marketing. That's not marketing. That's prospecting. That pushes people away. I swear, if my wife sees one more person invite her to a home party where they're going to get to try someone else's product for free. She's going to just start shooting. I'm so tired of those tactics, it's ridiculous. It's one of the reasons why I'm making this podcast and why I'm putting out this content. Because I found a different way to do it and it works way more effective and you don't ruin relationships as you do it. Number one, we market, we don't prospect. The marketing pulls people and helps pull people to us. Sales is what happens face-to-face and that's the part I'd really like to automate. I can automate both those parts sales and the marketing, but especially the sales. I don't really like to talk face-to-face. I don't really like doing sales. I love stage presenting, but I hate, I hate doing face-to-face, one-on-one sales. It drives me nuts. When I realized, like I said, the difference between sales and marketing, huge. Alright. I'm trying not to go into too much techno-babble. Stay with me real quick. Here's the other aspect. When I launched my automated system, it failed. You're like, "What? Stephan what qualifies you to be doing this? What qualifies you to be teaching these people and teaching us? What is it you're doing?" Well, the reason why is because it failed and I walked away from it. I was like, "Dang it. I went an I recreated this whole system from all of these top MLMers and it did nothing." Why did that do nothing? That is the weirdest thing. That's what all the other top guys are doing, how come I'm failing at it? What I ended up doing was walking away out of pure frustration. It took me eight months to build this thing and I walked away, completely defeated, thinking that I had failed. I walked away and I completely forgot about it. Well, literally, months and months and months later, probably a solid six months later, it was a while. I can't remember, it might have been six months. Regardless, it was a long time. This guys comes out to me and he's like, "Dude, I stumbled across your thing." I don't know really how he found it. "I stumbled across it. Holy crap, dude. Why aren't more people using this and seeing this?" I was taken back. I was like, "How did you find this? Are you kidding me? It's in this dark corner of the internet. It's on these webpages. I put it up. I know it's not a normal thing to do in the MLM world. I just forgot about it to be honest." He goes, "No, are you kidding? This is the coolest thing ever. This has changed my life. This is amazing stuff. This kind of stuff is not out there, but the kind of stuff that's needed." I was like, "Yeah, I know. That's why I did it." He goes, "Dude, I bought your thing. I'm using it. It's awesome." I won't say his numbers on here because I don't want any kind of income claims, but he was spending $5 a day on Facebook ads and he'd pull out a couple hundred dollars a week in paid prospecting. Regardless if someone joined his own MLM down line. I was like, "That's super cool." He had the marketing piece. He had the sales piece. Those parts were all automated. But, for me personally, why did that fail at the beginning? It actually, really didn't do that well for a little while. The reason why is ... Maybe I should have done a separate podcast about this because I don't want this to go too long, just bare with me for a second. Stick with me. This one concept changed everything for me. The difference between a product and an offer. What I was doing was I was selling a product. I was selling the one thing. I was selling the MLM recruiting system. There was just that one thing. I was like, "Cool. That's interesting. I thought it was good enough." You have your MLM product and it didn't sell very well. It didn't, for some reason, it just didn't sell well. Not many people bought it. I was like, "This is amazing how come nobody's actually getting it?" The one guy bought it and was like, "This is awesome. You know what? I wish you included X, Y, and Z with it." I was like, "Huh, that's really good feedback." I went and I created it and I added it to the other product, so when they bought the product they got this other thing with it too. Guess what? My sales went up. The craziest thing. Other people started hearing about it and started buying it. I started getting more and more feedback from people. They're like, "You know, this is really cool and so is that other thing, but I wish I had this third thing." I was like, "Huh, that's a really good idea. I should go make that." I went and I put that aspect together and I put those pieces together and I included it. So, when you got the main product, you got two other things with it now." Crazy again, my sales went up. Then again, again, again, and again, over and over and over. You can see where this is going. Pretty soon it was like this waterfall of paid prospecting cash that started coming in. We went on a cruise. We went ... It was nuts. We're pulling two grand a day sometimes, or in a week. It would be $2,000 in a day, $1,000 a day, $1,000 a day. It was like, "Holy crap, these people don't even join my MLM yet." What was crazy is I wasn't pitching the MLM. I wasn't going around and trying to beg people to get in. I wasn't walking around malls. It was totally automated. These people were giving cash. They were paid prospects, but, at the same time, man, I got, right now, I still have 15 people begging to join my down line. I just haven't pulled them in yet. I haven't gone in and finished the sign up process with them, currently as I'm making this episode. It's hilarious. I was like, "Whoa, that totally happened. That worked." I was like, "Why did that work? Why did that work?" I'm very introspective as an individual. I was like, "Why did that work? How come that worked?" I understand the difference between sales and marketing. That's the part I automated. That's the system I created, but why is it that I went and how come it's working now? What I realized is that people want to buy offers. They don't want to buy products. They don't want to buy just a product or just a service. Have you ever gone to ... This is a goofy example, but have you ever gone to Sports Clips? Sports Clips is a haircutting place. You go in there and it's not just a haircut. You go in there, it's a haircut for dudes, but you go in, mostly for guys. You go in and you sit down. They give you a haircut, but after that they wash your hair, but then they put hot steam towels on your face and they massage your scalp and your face. They put you in this vibrating massage chair. They put you ... They'll do ... It's really interesting. It's a manly spa. Do you know what I mean? I love it. It is the coolest part. What they did is they took a boring product, haircuts, and they made an offer out of it. The problem with most people in MLM is they don't have an offer. You, out of the box, are exactly the same as thousands of other people. You have the same product. You have the same websites. You have the same marketing material. You are, literally, carbon copy as everybody else, out of the box with MLM products. Why would somebody join you? Do you know what I mean? That's the whole ... That's what I realized. Oh, my gosh, the reason people are buying it is because I made my MLM, I made my recruiting system into an offer. I made myself different. I carved out my own niche. Nobody else is doing it. I was like, "Whoa, that's nuts." It started blowing up and started going nuts. That's why it's been successful and why I've had so many people join. Again, I don't want to dive into numbers. It's not the purpose of this. I'm not trying to make myself look awesome. I'm just trying to help you see where the holes in MLM are. That they do exist. That MLM out of the box is already broken. If you want to be successful, that you have to set yourself apart. You can't sell just a product or service. You need to turn it into an offer, add stuff in of your own. Say, "Hey, when you join the MLM, I'm going to give you X, Y, and Z." I'll dive into that a little bit later of how I do that and why I do that. How I found it to be successful in places where I know it's not successful. But, you need to be different than everybody else. How are you going to do that? Why would I join you versus all the other people out there? That's what I realized. It's not the piano. It's the operator. It's the artist. It's the pianist. What's your skill level inside of MLM? What's your skill inside of business? Most people, when they first join in, especially MLMs, a lot of people in MLMs, again, stereotypically, typically have not done that much in business. The problem is that they go ... A lot of people will go out and they're thinking they got visions of piles of cash, which is great, but most of the time when a person is focused on cash, they don't make any. But, when a person is focused on marketing, they make money. If you want significance you can't seek it. If you want cash you can't seek it. You have got to seek how to market. Every time I do that with a $1 million company, we just launched something a little bit ago, that's unrelated to MLM. Within two months it made $1 million. It's awesome, but you want to know why? It's because we marketed the crap out of it. It took us four or five times to relaunch and relaunch and relaunch, to actually be successful with it. We've done that many times and most of the time when we launch something it's not successful. When you first get MLM out of the box, it's not successful. You're not set up already for success. You are the exact same as everybody else. The way you get around that is by creating an offer and getting obsessed with how to market it. How you get people in front of your face and I want to automate systems to do that and that's exactly what I have done. If this is interesting to you at all, I'm sorry this has gone 20 minutes, but if this is interesting to you at all. I am so passionate about this because most of the industry, in my opinion, right out of the box, is broken. It doesn't work and people are not set up for success. It's not their own fault. It's not even the up line's fault. It's that most of them don't know. They all got big, where they are, a lot of them, by building automated funnels, automated recruiting. They do things that shift from focusing on converting one person at a time to lots of people at once. That's how you go from six to seven figures. That's how you built it. Anyway, you guys can tell I'm really passionate about this topic and I totally am and it's the reason why I decided to podcast about it. Because after about the 12,000th question about it, I was like, "Okay, I got to make a place where everybody can see why I'm doing what I'm doing and how it's working and why it's been such a success." Such a starving need for the industry and how it works. If not approaching family members and friends and still being successful is interesting to you, then go to SecretMLMHacksRadio.com and go get the five videos that teach you more about what I'm talking about right now. A lot of the content that I'm talking about right now is way more in-depth on those videos. They're for free. You don't even hear the podcast, I'm sorry, you don't even hear the MLM that I'm in. I will never tell you on this podcast what MLM I'm in. It's so that it's purely educational to help people get back on their feet with their MLMs. MLM is a great thing. I really enjoy it. It has a lot of personal development that comes from it, but there's still this massive business side of needing to turn a dollar. If you're the kind of person thinking that it's the instrument and you've been gone opportunity, to opportunity, to opportunity. No, it's got to be that one, it must be that one, it must be that one. That's not true. It's the skill level. It's the operator. It's operator, it's user error. The way to get around it, like I was saying, you've got to learn to obsess over the marketing. You've got to learn how to create offers. You will set yourself apart from everybody else in the industry. Anyways, guys you can tell I get passionate about this one, but it's a big, big deal. This is worth figuring out. It's worth you having the life that you should have to go figure this out. You owe it to you. You owe it to your message. Now, anyways, go get those videos at SecretMLMHacksRadio.com and guys please check out the next episode and I will see you there. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. If you have a question you want answered live on the show, go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.

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SFR 47: Entrepreneurial Cleanse

Sales Funnel Radio

Play Episode Listen Later Apr 30, 2017 24:19

Click above to listen in iTunes... The beginning stages of entrepreneurship carry a certain sanctification that I miss... Rough, but extreme growth. Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host Steve Larsen. Hey, how you doing? You know what's funny is, I was listening to Russel's stuff, and I actually went through and I've been indexing all of his videos and going through and indexing him and saying like, "Okay. This little clip from this section to this section. And this second to this second is about this, and it's the best version of him teaching it. And then I'll watch more video and it's kind of on like two or three times speed, which in Russel time is like 10x speed, it's so fast. Most people do not talk that fast. Then ... Index this and index this, it's been super super fun and I just noticed that he starts everybody with, "Hey everybody how's it goin?" I don't know why but ... the beginning of every of my podcasts if you listen to is probably like, "What's up everyone this is Steve Larsen and-" You know it's like, it's the same thing every time but I'm like I should probably switch that out. The other thing too is I kinda want to switch out my intro and outro jingle, like, I like it a lot, I made it by hand which is awesome. But man ... Yeah, I dunno, I'm all about variety so I kinda want to switch it up a little bit. Hey you guys it's been really cool these last few weeks. There's been so much going on. My brother just got married, so cool, I'm the oldest of six kids. I got four ... three brothers, and two sisters. And we're all really close to be honest. My siblings and I were actually really close which is rare, and it's cool, we're actually all buddies and friends and we all kind of just cheer each other on with what we're doing. I got a brother who's really into coding, he's very very good at it. Got a brother who's actually a phlebotomist, which is amazing, that's so cool. My sister actually started working at ClickFunnels which is awesome. She's still in college, she's actually my assistant, she's the one that goes in and does all my podcast stuff and she's really enjoyed it. She's actually also getting into e-commerce which is cool. Then I got two young siblings as well which is super awesome and fun and also my parents, and we have a lot of fun together. I guess the only reason I'm telling you guys that is that you guys know ... So my brother just got married ... We always go do like these crazy bachelor parties, always, it's so fun. And I'm Mormon, you guys know that probably right? Russel is, mostly everyone in the ClickFunnels office there is. I don't think that was on purpose, most of us are right. So we don't have like the normal, typical bachelor party that you see on Hollywood, like it's not that way at all where people are like hiring strippers and drinking and stuff like that, it's not like that at all. What my brothers and I do are tradition now because the older three boys, we're all married now. I'm an uncle a couple times now which is awesome, And so, what we always do though is we try and have like man trips, something that's so ridiculous over the top masculine. Something that's just kinda crazy and out there, but only a group of guys with no supervision would do. Because I'm a kid at heart and I will be forever and I don't care. So my other brother when he got married we're like, "Dude what if we floated a river." I'm like yeah that'd be cool. We're like, "What if we actually made our own boats?" We're like, "Yeah, that'd be cool. What if we made our own boats out of cardboard and floated the Snake River? What-" And it was such a, "Yeah, that's manly right." And we went and we built this massive fire and had food by the fire right next to the river. And while it was all cooking and stuff like that, we literally took pieces of cardboard and we taped it all together. And we go like two of us per cardboard boat, and we actually constructed them really really well. I actually didn't think they'd do as well as they did. The problem was that they worked so well, and the current was so strong that they actually ended up taking us a mile down the river before they capsized. And we were not planning on going that far. We were laughing our faces getting into them because we were sure they would capsize immediately. And it's a deep, fast river, I think it was the Snake I'm not sure. But regardless, it was a very deep, very fast and big river. And we get in this thing, we're floating down the river ... Anyway, it was super super awesome. And the water was freezing, freezing, it was just after winter time. This is like two years ago actually. And they start capsizing, it's cardboard, you know you're in water. And there's holes punching through it and all of a sudden we jump out into the river and we swim to the shore. But what we weren't expecting was how far it actually took us and we didn't bring shoes, and there was nothing but thorns and thickets all around us, so we spent the next hour and a half gingerly placing each step all the way back to a road where we walked barefoot back all the way. And it was super fun, yeah. To me there's not enough of that kind of activity in ... Especially men, or boys or teenagers anymore, there's not enough masculinity. Anyways, personal opinion on that. But man, freakin rub your face in some dirt, be a man, you know what I mean, it's okay to be masculine, it's okay for women to be feminine. That's my personal opinion on that, I don't know why I told you all that... So what we did for my other brother's bachelor party is, we were like, "Okay, well we gotta do something crazy, this is some feat of manhood." Once together we all went and we climbed the Tetons which is near-death experience. We did it in the middle of a blizzard. We didn't really plan that well but it was really fun. Like hanging on the side of these rock faces with like a thousand feet drop behind us is slightly stupid but really fun. Anyways, so for my brother's bachelor party, the other brother... What we did is we're like, "Okay, we gotta involve fire somehow, there's gotta be some food. We'll hang out a little bit but what are we gonna go do that's kind of insane and extreme?" So what we did is we went out to some sand dunes and we soaked these t-shirts in gasoline. We tied strings around them and we went at night time and lit them on fire and we literally played golf on the sand dunes at night. We had hula hoops that we were lighting on fire and those were the holes. It was super fun. And I was like, "Oh that's awesome, what else can we do that's crazy and extreme?" This is no joke sometimes how I create projects for marketing too by the way. Sit back and, Russel and I do this, and we'll sit back and go, "What else is like cool? What's so insane that makes this offer insatiable?" And we'll add that in. I guess there's the marketing tie for right now. So what we did though is, I was like, "We gotta make a flamethrower, Like we're in the middle of the dunes, this is gonna be so cool." So we went and we bought this squirt gun that looked like a Gatling gun and we loaded it with gasoline. And it's super scary because I mean if that got on it was ... But it was super fun. And we pumped the squirt gun up and we were shooting gas all over the place and lighting it on fire while it was coming out and it was like, anyway. Super Rambo-ish, super awesome. Wow it took seven minutes to tell all that. But anyway, I guess part of the whole point of this is I did right down, like I wanted you guys to know that ... Don't take yourself too serious, have fun, be fun, no one falls in love with people who are boring. You can't be boring okay, you gotta go do stuff that's awesome and cool. One of the first ... Lets see, it's in Russel's new book, and I'm probably going to be referencing that a lot because I've been dying to tell you guys some of the things in it but I haven't been able to. I've read it well over five times before it ever launched because I have it. And I helped made it a little bit, and I made the acknowledgment which is super cool. And I'm using it to help create some of the courses and products that we're going to be pushing out and it's super awesome. But there are different rules to the attractive character, and the attractive character tells us that number one, "You cannot be boring, you've got to live the life that your audience wishes they could." Right or, "You've got to live the life that your audience is craving for and longs for." Okay, that's one of the rules of the attractive character. So I've been trying to practice that to be honest. Not that I've been living in ways that I wouldn't normally, but honestly I just have fun, and it's super sweet. We're going off and we're doing some crazy stuff and it's been a whole lot of fun. It's just been fun, I don't even know what to say about it... But anyways, I ended up sitting back and I was talking to my brother and he started telling me, he's like, "Dude, I've been watching some of the things you've been doing and it's really fun and I actually really wanna get into e-commerce." And I was like, "Oh that's so cool." But he and I spoke for a solid three hours about this. And I realized when it was over, I had been talking about funnel strategy and cool econ things. And the book "DotCom Secrets" was really the base for the things that he was asking, while the "Expert Secrets" book was really how to sell that stuff. And then I was saying, "Well, while you're doing that you might as well go and look at two or three other gurus. Here they are, here's some sweet names of people who could help you learn e-commerce." Anyway, very exciting, super super awesome stuff... It was shocking to me because I was sitting back and I was thinking, "That's so funny, I just wish he would come to the event." Garrett White, at the last Funnel Hacking live event, he said in there, he held up the "DotCom Secrets" book and he's like, "Read this." Then he held up the "Expert Secrets" book and he's like, "Read this." I can't remember the exact words he was saying but his basic principle was that, "You know what's funny is you pay to get in the inner circle and half the stuff, more than half, almost all of it is actually coming from the two books." He's like, "If you guys would just read and apply the things that are in the book, you'd be done." That's actually one of the things that we're thinking about making now, is somewhat of a guide to help people get through to the Two Comma Club. Because there is a process, there is a way to pull this stuff off, to make it that it doesn't seem so daunting. Or a step-by-step guide and that's what everyone's looking for. And it goes a little bit back to that duct-tape marketing principle that I was talking about. I was listening to my brother and we were talking back and forth and I was like, "Yeah it's so interesting, if you would just listen to this, if you would just listen to this, if you would just do this." And those were kind of the thoughts that were going through my head, and I was like, "My gosh, you guys, there's so much information that's already out there. But these roadblocks get started in your head because you have not executed at all." Okay, one of the first funnels I ever built was with a software called GetResponse. That's right, you heard me right, I used GetResponse and Wordpress. But those are two different funnels, I actually built a funnel in GetResponse. They had this landing page software, and I think they still have it actually, and it was before I ever used ClickFunnels or knew what it was, or even knew that it existed. Actually, it may not also have existed yet at that time, or they were at least in beta. But what I was doing is, this MLM hired me to come in and start building ... They're like, "Hey we get most of our sales, back end sales, by selling these books. When someone buys the book on Amazon they usually end up going and buying the product that the book talks about, so we push books." And I as like, "Okay, that's cool." They're like, "Would you help us build this thing for it?" And I was like, "Yeah, that'd be awesome." And at the time I pitched Vivint about this concept and either I did a bad job explaining or they just didn't care, I think it was more they didn't care. I was like, "You guys have door to door sales people, you could totally replace them and get your own sales without having to pay any commission." They're like, "Oh, whatever." I was like, "Oh well, anyway, it's kind of ... anyway whatever." But as we were creating this funnel to push books, it totally worked by the way, and we were pushing books and it was really fun. There was this guy who would not stop asking the most obvious questions and every little piece that I said to him, he had to question it. And it drove me crazy. You guys, it was nuts, we would have gotten so much more done if I had stopped validating every single thing. Like I understand the point in what he was trying to do but it was like, "Hey, lets put this button on the right, we'll make it- how about a red button, how about red?" "Why would you do red?" "Because, red converts highly, and honestly it matches the color scheme so there's two pluses right there and lets toss it on the right here." "Why would you put it on the right side? How come it's on the right side?" And I'd be like, "Oh my gosh, because usually peoples' scroll-bars are on the right side and if they're not using a scroll wheel on their mouse then they're clicking on the side and pulling down, and peoples' mouses have to go as far, and we actually find we get better opt-in rates because of that." "Okay, okay sounds good." "Cool and lets put a little snippet under here that says something like, hey only available for this next little bit." "But why would you say that, that's not true." It was like every thing, everything was like that. And I immediately realized who I did not want to be my customer, was guys like that. And I'm not trying to say, "Hey, take this all in blind faith." And that's not what I was saying to my brother either. And there was a time where I ... I wasn't trying to say that to people but I got frustrated when there was like, "Just believe me, like this is how it works okay." I've built so many funnels now in my life for my age especially, it's like come on. And it was cool because my brother wasn't doing that, he was like, "Okay that's awesome. What I want you do is when you read the Expert Secrets book, if you have not gotten it already, or when you read DotCom Secrets book, or when you're learning from any guru, as long as they're an actual guru, or they really know what the heck they're talking about. What I want you to do is don't decide whether or not you're going to do it right then. All I need you to do is decide ... Okay I see that's a possibility. That's all you need to do. All right, don't immediately decide whether or not it's a yes or a no, or a that's crap or that's cool. Don't decide that, the only thing I need you to do is sit back and go that's possible and that's possible for me." Because people go, "Oh yeah that's possible." But then they'll also go, "Well that's possible but only for that guy because in the certain position he can only do this. That's only possible for Steven because he's podcasting like crazy and he's Russell's assistant." Like that is not true at all. And so what I need people to do and I would love it if you guys would just do this and accept it. That when I say something it's for a reason, when Russell says something it's for a reason. When these things are published lots of times it's for a reason. But please don't discount things that you're learning from other people, or gurus or people in the industry, whatever it is ... just on the fact that you don't know if it's gonna work. Like well you don't actually know if that's gonna work. It's like, actually I do, and it has. And then I got to spend all this time fighting whether or not they should actually do the thing that I'm telling them instead of them actually doing the thing. Does that make sense? And for some people it becomes such a big big pain in the butt, that they end up having no more progress. It stops them cold, and that's literally the reason why I stopped doing the book thing with that MLM, was because that guy was there, the whole time ... We had straight out scream sessions about it, I get passionate about this stuff because I know it works and it has the power to change peoples' lives and my own life, and get products to the people who need the product. You know what I mean? And so I get passionate about it and I'm not saying, "Take it on blind faith." I'm not saying to like jump right out with both feet all the time. But what I am asking is that you don't discount what things Russell is saying right off the bat. Don't make that your knee-jerk reaction. Remember in the book "Rich Dad Poor Dad". Robert Kiyosaki, right he's talking, and he says in there ... It's a super famous quote, you guys are already gonna know it before I finish it, but he basically says in there, "Poor people say I can't afford that, rich people say how can I afford that." And you don't need to be rich to apply that statement. Remember I got to Russell's first funnel acting live event, actually it was his second one, it was my first one. I got to it with hardly any money because I asked, "How can I afford that?" And the way I was resourceful was by trading funnels to get to the event. I didn't even ask for money, I said, "Hey I'll build you this funnel, buy me a ticket to that event over there." And they're like, "Why?" And I was like, "Because it's gonna change my life." And they're like, "Okay, cool." And then I build another funnel, "Hey get me a hotel night for these nights." "Why?" I was like, "Because there's an event there and I want to go to it. Hey get me a flight." That's literally how I got to Russell's first event, okay because I had no money. What I'm asking you to do is ... I had to break my mindset. There's so many people where I've talked to and they've been like, "100,000 dollars, oh my gosh that's so much money and that's insurmountable and I'm never gonna hit that." And if they already think that then they're dang straight right, it's right, it's true, they're so true. They will go nowhere, they will go nowhere. Already, they're done, they're dead in the water. And I get so sick thinking about, I'm like, "Gosh I hope nobody in my podcast thinks that about the things that Russell publishes, or that I publish, or people who are actual gurus publish." Instead change the mindset to think, "Okay that could be a possibility." I'm not asking you to say yes or no, I'm asking you to say, "All right, all right I could see that that could possible work and I could see that that could possibly work for me." And then dive into the stuff, then start being analytical about it, then try and judge it afterwards. That way you're not fighting against a mind that's already said no. Now you're just trying to educate your brain and make it work and make it happen. Anyways guys, I hope that makes sense. The message that I'm trying to share here is ... The reason I think why it spawned up is because when I was at Dan Henry's event, the AdCon event, I asked the question, I was like, "How many of you guys are right now." I was like, "It's okay this is a safe environment. Raise your hand right now if you're broke." And there was a lot of hands that rose. I was like, "Raise your hand if you're brand spankin new." And there was a lot of hands that rose. I was like, "Raise your hand if you feel like this has been extremely exhausting and you just want to find the answer." And a lot of hands went up, like most of the room on every one of those questions. And I just, in my mind was like, "Ah, yes ... I'm not in that position anymore but I was, and I know what that's like. And it's sanctifying." So rather than you run away from the pain and say, "That can't work, that can't work, that can't work." I've got some very close people to me who are like that and it drives me nuts. Rather than do that, what I need you to do is turn your sail and you sail straight into the storm. You wade directly into the pain and you do it on purpose. And you say, "I'm gonna figure this crap out. I accept the state that I'm in. I'm not trying to choose how I feel about it, it is what it is. And so I'm just gonna push forward, I'm gonna do it." Right, and I do it. And you just do it, there's nothing else to it. It's actually really easy when you think about it, you just do it. And you think, "Hey if this guy's saying it and he's got more money than I do, then he's probably right." That's what I'm asking you guys to do. When you get this "Expert Secrets" book, if you haven't gotten it already. Get "Expert Secrets" or get "DotCom Secrets" or whatever it is that you're trying to push forward and build your sales funnel around, turn into the pain if you're brand new. If you're experienced and you're crushing it, awesome, continue to find the places- This is actually a concept that Tony Robbins teaches. When my wife came back from the Tony Robbins event that she just went to, she was gone for three or four days. And she came back and she said, "Honestly, one of the best, coolest things that he taught me was that I need to turn into the pain." People will avoid pain, but you actually don't end up avoiding it. You actually only end up prolonging the pain. And instead the fastest way towards pleasure is, seriously, turn into to pain, accept the pain, walk directly through it, whatever it is that sucks. If it's a relationship that needs to be fixed. If it's something in your business that needs to be fixed. If you currently are not making a decision and actually making offers and trying to get peoples' credit card numbers. I was in that category for a little while, that was the one for me. I just realized I wasn't asking people for money, which is so stupid. I say it now but you guys are doing that, because I did that, we all have done that before. And so all I'm asking you guys to do ... And I hope you guys, you feel me, do you guys get this? Do you understand this? Because if you can seriously just accept the fact that you are not where you want to be, and that people are trying to teach you, and there's more than enough information that's out there, what really is the problem then? Why have you actually not hit the goal? The goal has not been hit because you're not choosing to hit it. That means you need to say no to some things, as far as opportunities go, but it also means you need to be dang humble and realize you don't know it all. And when I personally started doing that, and I made an offer, and I stopped offering single products ... that's when it all blew up for me. It's a serious humble pie, it's a serious piece of humble slice or whatever you want to call it. It sucks too, whenever humble pie comes along it doesn't just come in the slice, it comes in the whole pie, it hits you right in the face, like crap. Don't take yourself too serious, have fun with it, accept the fact that you are in a position that you need to be in to grow. And if you turn into it and wade through it you'll learn the lessons faster, you'll get through the pain faster and you'll get the pleasure way faster as well, which is awesome. And that's totally what it's been super cool. You guys know that for a while that I was at this 1000 dollar a week level, which is awesome. The last two weeks in a row has been 2000 dollars a weeks, it's just going up. And what I've been doing is working and it's been really really exciting. I'm not making millions yet, but I know I will, and I accept the fact that I'm in this state. I'm not trying to hide it, I'm not trying to BS anyone or say that I'm making millions. This is exactly where I am and I'm gonna enjoy the lessons that are in the stage that I'm in. And that's all I'm trying to tell you guys. And that's what I was trying to do with my brothers also, just have fun with where I am, enjoy now. Don't be so far future-focused that you actually miss what's going on right now... Anyway, that's all I got for you guys. It was kind of a long podcast again. I'm getting long-winded on some of these podcasts guys. A lot of you guys, I've had some of you guys reach out to me and you're like, "Man I love the length, like 12 to 15 minutes that's perfect." And I was like, "Oh that's cool, it's good feedback, good to know." Not trying to be long-winded, I just want you guys to know there's so much to this and 90 percent of it is your own psychological state, okay. There's more than enough information out there, there's more than enough out there for your product to be created, there's more than enough for it to be completely automated for you to do this on the side of your actual job. What's stopping you is you, you know. And it's hard to hear that, and it was hard for me to realize that about myself. Way back in the day when I actually accepted it and got over it things happened. So anyways guys. Hey I hope you guys are doing awesome, get out there and crush it. Make a decision on one offer, one business, don't worry about anything else, kill everything else and just do one, launch it launch it launch it. Get people out there, put your offer in front of as many people as you can and that's the fastest way to you actually getting money that I know of. They'll try and do 100things, you'll kill it, meaning you'll kill yourself. All right guys, talk to you later. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

Mindset Mountain’s Top Podcasts

The Mindset Mountain Podcast

Play Episode Listen Later Mar 22, 2017

Mindset Mountain's Top Podcasts What do podcasts do podcasters listen to? In this episode, Jason and Eddie decide to share their top influential podcasts which inspire them in their personal journeys and those who've had major impacts on their lives. Jason shares how The Aubrey Marcus Podcast has influenced him and one of his most impacting episodes….. AMP Episode 51 Not only does Jason share the ideas and thoughts of Aubrey Marcus, he vibes with Aubrey's partner Joe Rogan in the Joe Rogan Experience. Jason shares with us how Rogan's interview with the very outspoken Gary Vaynerchuck brought tons of nuggets in Episode #910 And before we get to Jason's third podcast which is one of Eddie's, Eddie shares how CJ and ET The HipHop Preacher's podcast The Secret To Success has influenced him. The he doesn't share any particular episode…..Eddie said to just go check em all out at…. The Secret To Success!' His second podcast mentioned may not be exactly on his top three, and is more in the top 5, Eddie had to share how Dillard's episode with Garrett White on the Self Made Man Podcast! The last podcast Eddie and Jason shared was The Jocko Podcast with Jocko Willink and Echo Charles. The most influential podcast for Eddie was Episode 50 with Tim Ferriss. For Jason, it was Episode 58 had impacted him with the laughter and tears this episode brought. As they ended, Eddie had to throw in two more podcasts that have been very influential by sharing The MFCEO Project and The Model Health Show which Jason was in total agreement. One thing they want to share with you is to share what you know! Share where you are finding value, as others may need to be directed towards places they may never knew to look. It's time to listen in…..then listen in to several of these podcasts which have influenced the hosts of The Mindset Mountain Podcast!! And a lil something-something…..For those of you wanting to take a simple action that can not only ramp up your results when it comes to your personal development as well as serve those in need, we've got you covered. We are donating 50% of every sale of our product, Climbing the Mindset Mountain to our brother Robert Thornton and his organization Cloud Covered Streets. Head over to mindsetmtn.com/climb to make your investment today. Also, don't forget it's time for you climbers to step up to the base of the mountain and join in with this community of like-minded individuals who are not only striving for something more, but also have value to offer the community at Mindset Mountain On Facebook! And one last thing, SUBSCRIBE at Mindsetmtn.com/itunes or Mindsetmtn.com/stitcher so these episodes automatically download to your devices as well as following the podcast on Facebook! The post Mindset Mountain's Top Podcasts appeared first on .

head mindset mountain joe rogan climbing cj tim ferriss joe rogan experience jocko willink secret to success dillard gary vaynerchuck aubrey marcus top podcasts model health show jocko podcast aubrey marcus podcast mfceo project garrett white echo charles

Behind The Scenes At Grant Cardone's 10X Event

event east boom behind the scenes inner circle grant cardone shifted clickfunnels funnel hacking live dave woodward garrett white

Play Episode Listen Later Mar 20, 2017 8:05

Here's an update at what happened at Grant Cardone's big event. On today's episode Russell recaps his experience at Grant Cardone's 10x event. He shares some of the hiccups that happened as well as the successes. Here are some of the cool things you will hear in this episode: What some of the things were that went wrong at the beginning of Russell's presentation. How many sales Russell made with only 4 sales people taking orders. And find out why Grant Cardone and his team said Russell had the best sales pitch they had ever seen. So listen below to find out how well Russell did at the Grant Cardone event. ---Transcript--- Hey good morning everybody. This is Russell, and it is a little bit rainy and kind of nice today. I'm heading into the first Inner Circle meeting of this year, actually. It's kind of cool. And it's the first Inner Circle meeting from the new office, which is even cooler. So I'm definitely looking forward to that and it's going to be cool. I just got back from, if you've been listening to the podcast in sequential order, you know that last week we went to speak at Grant Cardone's event, which was pretty cool. So I'm just going to give you a quick recap on that because it turned out pretty awesome. Basically, I was doing an event out there, but I couldn't go the whole time because I love my kids and my wife and I wanted to be with them, but also there was a whole bunch of buyers in a room. I was like, “I want to go speak to them, ask them for money and get them into Clickfunnels.” So Friday morning we jumped in a plane, flew all the, it's crazy going east. From Boise to the East coast, we flew all day long. We left, we almost missed our flight actually, but then we left here at 8am I think and we landed on the east coast at 7 or 8 pm. You lose all the time, and the layovers and all that kind of stuff. So the whole day is shot. So that was then, then the next morning I woke up and I was, there was one person speaking before me and then I was up. So that night before, I always get nervous until I see the room. So I'm freaking out nervous, and I go see the room. The room was huge, it was really long. Funnel Hacking Live we do it width wise, so I can be closer to everyone, this was long. Anyway, super long room. There was a little over 2200 seats that were there. So I'm looking at the room, this is going to be awesome, so excited. So I went there that night, worked on my slides, made tweaks and changes. To make this match more stuff for his audience. I went to bed and woke up in the morning and it was game time. So I went down there to the event. The room was packed, tons of energy, tons of people. It was so fun. Obviously, slightly nerve wracking as well, it gets me nervous. What's kind of frustrating is we had all these things for them, this is how the room needs to be set up, we need to have tables, sales people and all these things. I don't think they believed us. They didn't give us any sales people to sell. We had luckily, two of our inner circle members, Alex Hermosian, Layla were there. So they came to help us sell. Dave Woodward was with me, so we had three people and they were trying to find other people from the audience. So we had 2200 people and basically 5 sales people. They didn't have any tables, so we kind of brought some tables in to take sales from. So it was not an ideal situation at all. But whatever, you do what you do, right. So I get on stage, it was fun. Grant got up the first morning he spoke, and I'd never heard him speak before. It was fun to see him, he's all exciting. Then they had a lady spoke right after me. Then I got to introduce him on stage, it was nuts how big the room was. I felt kind of nervous at first, I started speaking, and I got, kind of a jumbled mess at first if I'm completely honest. Then I started going through my slides and I realized they were using the wrong slides. These were not the slides that I gave them. These were not the slides I spent four hours on the day before on the plane and in the hotel room, getting it tweaked for these guys. I'm like, “Oh my gosh, what do I do? Do I just keep going, or say something.” So I'm even more flustered and I'm like, “These are not the right slides. Can you change them real quick?” I was freaking out. But luckily, pretty quickly they changed them out. I was like, “Thank heavens.” So I start going on my presentation, and as I'm doing it, again at the very first it was kind of weird. I switched one thing around, I had put Garrett White's testimony, if you guys have seen the webinar, I moved it up earlier in the presentation, but it was too early. So I showed the video and usually at that point in the thing people are laughing, but I showed it and it was kind of flat. I was like, “Oh crap.” I jumped a little too early. I changed it after I got back in the plane, for the next presentation. Shifted some things around. But by the end, I started getting into my pitch and Grant Cardone is sitting on the front row. And I see him, every time I'm doing something he's taking notes as fast as he can. Taking notes, taking notes. I'm like, “This is kind of cool. The dude who teaches sales is studying my sales pitch.” It was pretty cool. So I do my whole thing. Boom, we get a table rush, people running to the side. I finished the presentation and I go back behind the stage and Grant came up to me, “Dude, that's why I'm not able to sale on stage. I've never done it the way you just did it.” And then all his team were like, “That was the best sales pitch I have ever seen.” Over and over and over again. I was like, this is coming from these guys. It was very flattering. I was patting my own back, not going to lie, which was pretty cool. So then, when all is said and done, I went outside and took a bunch of pictures with everybody and then our guys, our four people in there taking sales, with an audience of 2200 people, four people taking sales, which is crazy. After the break, comes back and I walk over to Dave and he's got this huge stack of order forms. I'm like, “Oh my gosh.” At the same time, we had to check out of our room, we were passed our check out time. And we called for an early checkout and they told us no, and we're like, well we're going to be down there anyway, sorry. So we went back to the room, Alex and Layla came up with us and started counting order forms. I'm packing my bags and trying to get ready so we can leave. This is crazy, and this is considering the fact that we only had four sales people and not things ideal for selling. Had we had like 20 or 30 sales people, I think we probably could have doubled this. If we would have had a couple of things tweaked around. But regardless, the number of sales we made were, and I was selling a $2000 product. It was 300, I can't remember. When all is said and done, actual money was about $750,000 in sales. So three quarters of a million dollars, from the activity. Remember two podcasts ago I was like, “Basically I'm going to be flying down to Florida and picking up a check and flying back.” And that's kind of what happened, which is cool. The way it works, so you guys know how the event seminar world works. The promoter gets half, so we'll be processing orders this week and then we'll send them a check for half of that, then we get the other half, and we get a whole bunch of members and hopefully we inspire people to use Clickfunnels, even those that did sign up, it was cool. The funny thing is in presentation I talk about how we used to charge people 100 grand to set up a funnel and 10% of what they make, but we stopped doing that, because I don't have time for those right now. I had two or three people, I had two people for sure and one person in between that came up like, “Okay, I want the 100 grand deal. Where? Do you want a check? You want me to wire the money?” We're like, “I don't really do that anymore.” Anyway, it was kind of funny. But that's about it. So there's a recap of what just happened. And it was fun and thankful for Dave Woodward, and Alex and Layla for helping get the sales, making it happen. Those guys closed more sales in a 20 minute period of time than probably anybody on planet earth. It was awesome. I'm at the office now, I'm going to go get things set up for the Inner Circle, I will talk to you guys all again soon. Bye everybody.

Behind The Scenes At Grant Cardone’s 10X Event

Marketing Secrets (2017)

Play Episode Listen Later Mar 20, 2017 8:05

Here’s an update at what happened at Grant Cardone’s big event. On today’s episode Russell recaps his experience at Grant Cardone’s 10x event. He shares some of the hiccups that happened as well as the successes. Here are some of the cool things you will hear in this episode: What some of the things were that went wrong at the beginning of Russell’s presentation. How many sales Russell made with only 4 sales people taking orders. And find out why Grant Cardone and his team said Russell had the best sales pitch they had ever seen. So listen below to find out how well Russell did at the Grant Cardone event. ---Transcript--- Hey good morning everybody. This is Russell, and it is a little bit rainy and kind of nice today. I’m heading into the first Inner Circle meeting of this year, actually. It’s kind of cool. And it’s the first Inner Circle meeting from the new office, which is even cooler. So I’m definitely looking forward to that and it’s going to be cool. I just got back from, if you’ve been listening to the podcast in sequential order, you know that last week we went to speak at Grant Cardone’s event, which was pretty cool. So I’m just going to give you a quick recap on that because it turned out pretty awesome. Basically, I was doing an event out there, but I couldn’t go the whole time because I love my kids and my wife and I wanted to be with them, but also there was a whole bunch of buyers in a room. I was like, “I want to go speak to them, ask them for money and get them into Clickfunnels.” So Friday morning we jumped in a plane, flew all the, it’s crazy going east. From Boise to the East coast, we flew all day long. We left, we almost missed our flight actually, but then we left here at 8am I think and we landed on the east coast at 7 or 8 pm. You lose all the time, and the layovers and all that kind of stuff. So the whole day is shot. So that was then, then the next morning I woke up and I was, there was one person speaking before me and then I was up. So that night before, I always get nervous until I see the room. So I’m freaking out nervous, and I go see the room. The room was huge, it was really long. Funnel Hacking Live we do it width wise, so I can be closer to everyone, this was long. Anyway, super long room. There was a little over 2200 seats that were there. So I’m looking at the room, this is going to be awesome, so excited. So I went there that night, worked on my slides, made tweaks and changes. To make this match more stuff for his audience. I went to bed and woke up in the morning and it was game time. So I went down there to the event. The room was packed, tons of energy, tons of people. It was so fun. Obviously, slightly nerve wracking as well, it gets me nervous. What’s kind of frustrating is we had all these things for them, this is how the room needs to be set up, we need to have tables, sales people and all these things. I don’t think they believed us. They didn’t give us any sales people to sell. We had luckily, two of our inner circle members, Alex Hermosian, Layla were there. So they came to help us sell. Dave Woodward was with me, so we had three people and they were trying to find other people from the audience. So we had 2200 people and basically 5 sales people. They didn’t have any tables, so we kind of brought some tables in to take sales from. So it was not an ideal situation at all. But whatever, you do what you do, right. So I get on stage, it was fun. Grant got up the first morning he spoke, and I’d never heard him speak before. It was fun to see him, he’s all exciting. Then they had a lady spoke right after me. Then I got to introduce him on stage, it was nuts how big the room was. I felt kind of nervous at first, I started speaking, and I got, kind of a jumbled mess at first if I’m completely honest. Then I started going through my slides and I realized they were using the wrong slides. These were not the slides that I gave them. These were not the slides I spent four hours on the day before on the plane and in the hotel room, getting it tweaked for these guys. I’m like, “Oh my gosh, what do I do? Do I just keep going, or say something.” So I’m even more flustered and I’m like, “These are not the right slides. Can you change them real quick?” I was freaking out. But luckily, pretty quickly they changed them out. I was like, “Thank heavens.” So I start going on my presentation, and as I’m doing it, again at the very first it was kind of weird. I switched one thing around, I had put Garrett White’s testimony, if you guys have seen the webinar, I moved it up earlier in the presentation, but it was too early. So I showed the video and usually at that point in the thing people are laughing, but I showed it and it was kind of flat. I was like, “Oh crap.” I jumped a little too early. I changed it after I got back in the plane, for the next presentation. Shifted some things around. But by the end, I started getting into my pitch and Grant Cardone is sitting on the front row. And I see him, every time I’m doing something he’s taking notes as fast as he can. Taking notes, taking notes. I’m like, “This is kind of cool. The dude who teaches sales is studying my sales pitch.” It was pretty cool. So I do my whole thing. Boom, we get a table rush, people running to the side. I finished the presentation and I go back behind the stage and Grant came up to me, “Dude, that’s why I’m not able to sale on stage. I’ve never done it the way you just did it.” And then all his team were like, “That was the best sales pitch I have ever seen.” Over and over and over again. I was like, this is coming from these guys. It was very flattering. I was patting my own back, not going to lie, which was pretty cool. So then, when all is said and done, I went outside and took a bunch of pictures with everybody and then our guys, our four people in there taking sales, with an audience of 2200 people, four people taking sales, which is crazy. After the break, comes back and I walk over to Dave and he’s got this huge stack of order forms. I’m like, “Oh my gosh.” At the same time, we had to check out of our room, we were passed our check out time. And we called for an early checkout and they told us no, and we’re like, well we’re going to be down there anyway, sorry. So we went back to the room, Alex and Layla came up with us and started counting order forms. I’m packing my bags and trying to get ready so we can leave. This is crazy, and this is considering the fact that we only had four sales people and not things ideal for selling. Had we had like 20 or 30 sales people, I think we probably could have doubled this. If we would have had a couple of things tweaked around. But regardless, the number of sales we made were, and I was selling a $2000 product. It was 300, I can’t remember. When all is said and done, actual money was about $750,000 in sales. So three quarters of a million dollars, from the activity. Remember two podcasts ago I was like, “Basically I’m going to be flying down to Florida and picking up a check and flying back.” And that’s kind of what happened, which is cool. The way it works, so you guys know how the event seminar world works. The promoter gets half, so we’ll be processing orders this week and then we’ll send them a check for half of that, then we get the other half, and we get a whole bunch of members and hopefully we inspire people to use Clickfunnels, even those that did sign up, it was cool. The funny thing is in presentation I talk about how we used to charge people 100 grand to set up a funnel and 10% of what they make, but we stopped doing that, because I don’t have time for those right now. I had two or three people, I had two people for sure and one person in between that came up like, “Okay, I want the 100 grand deal. Where? Do you want a check? You want me to wire the money?” We’re like, “I don’t really do that anymore.” Anyway, it was kind of funny. But that’s about it. So there’s a recap of what just happened. And it was fun and thankful for Dave Woodward, and Alex and Layla for helping get the sales, making it happen. Those guys closed more sales in a 20 minute period of time than probably anybody on planet earth. It was awesome. I’m at the office now, I’m going to go get things set up for the Inner Circle, I will talk to you guys all again soon. Bye everybody.

event east boom behind the scenes inner circle grant cardone shifted clickfunnels funnel hacking live dave woodward garrett white

SFR 40: My Day 3 of 3 'Funnel Hacking Live 2017' Notes

Sales Funnel Radio

Play Episode Listen Later Mar 3, 2017 22:44

Click above to listen in iTunes... Garrett and Danielle White Family, Russell Brunson, and TONY ROBBINS... What's going on, everyone? This is Steve Larsen. You're listening to Sales Funnel Freaking Radio. Whoo! Hey, this is actually a special episode. This is part 3 of 3 in my review day-by-day of Funnel Hacking Live Event that Russell just threw in Dallas. I'm actually in Dallas right now recording this. I didn't want to leave the hotel room before doing this and spiting it out and everything was fresh on my mind. So, I'm just sitting inside here in the actual hotel room itself and just getting these podcasts out to you guys. These are kind of a review. Today, will be a bit shorter than the other two. The other two were a bit long, but I wanted to go in-depth so you guys felt like you were getting some values from the podcast itself. Again, and just as the others, if this is the first episode of this 3 part series that you're listening to, go listen to the other 2 first. The whole event was meant to build on itself, so I would go listen to Day 1 first, and then Day 2, and then come back to this one. Really, the last one, but this is the one where Tony Robbins came in and it was so cool. Welcome to Sales Funnel Radio. Where you'll learn marketing strategies to grow you online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. Again, thank you to all you guys that I was able to meet, and talk with, and take selfies with, and all the gifts you guys brought, which I was not expecting that. And it was very, very humbling. Anyway, guys, thank you so much. Again, my voice is totally shot still and talking as much as I am is not helping. But it is what it is. The very first person who came in was Garrett White with his wife. Now okay, Garrett has spoken every single time at the Funnel Hacking Live Events. The reason Russell likes to bring him in is because he also helps people implement. Now you think about, Garrett made this point as well. He's like, "Okay, I know you like coming to Funnel Hacking Live and you get a whole lot of extra goodies and nuggets, and things that you don't get anywhere else. Think about it, if you would just freaking read the book, watch the tutorials, and do it, you're going to be farther along than the majority of the people who are out there." It was really funny to listen to, but it was like, "Okay, okay, that makes sense." There is a lot of stuff that you can't get from a book that you do get at the event. It was actually really cool to listen to him and hear him say that. He was there with his wife though and we've never done that with him before. And his kids on the stage. Garrett was the same Garrett, swearing like a storm, but he went through and he started teaching us more about, like an echo of what Setema taught. But even more depth on certain areas; it was really cool. He was banker actually and in 2008 when the economy really tanked, he lost everything. He realized that he had no idea who his wife was. He had no relationship with his kids. He realized that the life he was living was pure crap. He hated it. He realized that a lot of it was because, again similar, was the story he was telling himself. Which was kind of cool because, Tony came in and talked about "the story we were telling ourselves." There was kind of a theme there for many, actually several speakers, not just those three. At least, that's what I picked up. Maybe that's what I needed to hear. You know what I mean? You guys might have picked up something different, who were there. Anyways. So he said, "You need to choose yourself." I don't mean that in like a freaky-deaky way, like weird. Meaning you got to create yourself, okay? Know who you are. Know the story you are telling yourself. He had us turn and scream, at the top of our lungs, at our neighbor that, "I am a marketer." Number 2, you got to live in the land of yes or no, none of this maybe crap. "Maybe I'll get this done." That means no, you're not going to do it. It was interesting to hear him say all that stuff. "Got to live in the land of yes or no. No more maybes." So, he had us turn to our neighbor and scream, "I am a closer." So, number 1 is, "I am a marketer." Number 2 is, "I am a closer." Number 3 was ... He said a lot of times when we get in these businesses, we start getting followings and we, guys I've been totally guilty of this and it's been cool to hear him say this. Because right now, sitting here right now, as I'm recording this podcast there's probably 400 messages, collectively, between email, tons of Facebook messages ... Oh my gosh, I can't even handle it anymore. It stresses me out. I want to give, and give, and give, and give, and help. I feel guilty that I can't give, and give, and give, because I have to live too. You know what I mean? I know a lot of you guys listening to this, you guys get the exact same way. We attract like people and you're listening to my podcast. We're probably really similar. You start to feel guilty that you can't help everyone and their mom at all times, for free. You feel guilty that you can't get out there and do that. I was like, "That's so true. I've totally had that experience before." Now, Russell has since been teaching me that it is your moral obligation to sell people. It's your moral obligation. It's actually the name of the last section in his new book, by the way. After he and I talked about it, because it's such a huge deal. People feel guilty about talking other people's money. He goes, "No dude, think about this ... Russell told me this and then also Garrett White was saying this on the stage too. He said, "Okay, think about it. You've gone through, you've done the epiphany bridges with people. You've been selling like crazy. You've helped them realize the need for the product. You've gone in. You've changed their paradigm of the world. Then you don't sell them something?" A. The worst thing you could do is give it to them for free. When you give something for free to somebody for free for too long ... Number 1: it can bring in these feeling of well you gave it to me for free, so everything you give me should be for free. And I'm not talking about your base. All the things you're putting out there for people, that's fine. But if you're giving your actual bread-and-butter product and service away for free, for too long, it jacks up the value that they see of what you've built. You guys know that I built the funnels for Marcus Lemonis on the tv show, The Profit. That was like 11 funnels in a day; it was nuts. Marcus saw the vision. Marcus caught the benefit of the funnel. He understood it... He had the epiphany. Because he talked to Russell about it and it was super cool. He's like, "Every business needs a funnel." And we're like, "Yeah, that's why it exists. This is freaking cool, right?" He's like, "Oh my gosh, yeah." Then what happened is, I went out and started building all these funnels for all these peoples. That was my role in the company shortly after I got hired. I was building these funnels and I was putting them together. It was all these companies. You guys probably haven't heard of ... A lot of them were tv show episodes of the show, The Profit. I was going back of all these episodes he'd done in the past and building funnels for these companies. I'd build them and I'd put them together and the whole way, the whole way, I had to keep selling these people on why they needed the funnel. They didn't have the epiphany. We built these beautiful funnels. Oh my gosh, these guys could be making so much extra money and they came in and were like, "Cool." And it sat for like months and months and we're like, "You're not doing a dang thing. Why not?" And they're like, "We don't even know what this is. What do you do? Why is this" ... And I was like, "I've been telling you. I've been showing you. I've been coaching you. I've showed you so many times how this thing works." And they're like, "We don't want to do an internal launch to our list. Why would we do that? They've already bought from us." And I was like, "You are idiots." Oh my gosh. So what was hard and what was challenging is, if people have the epiphany and you don't sell them something, then you are actually doing them a disservice. If people pay, they pay attention. Right? They need to put some skin in the game, psychologically, to actually go in and digest and get after something. There is something you have to pay, whether with time, or with money, or with some sacrifice in order to actually get stuff. Understand it. Implement it. Push forward on it. Everything is bought with your time, your thoughts, anything. Right? And if you go in and you say, "Hey, here's this really cool product and I'm giving you this awesome offer and I'm going through and I'm ... Guys, the funnels I give for free on my site, I should charge for my full 10 grand price for a lot of them. I don't though. The ones that are 100 bucks or a 127 bucks and people come back and complain about it. There's only been one person who's actually complained about it. It's because they didn't know ... I don't even know how they got on the page. I don't even know what they bought. I mean they probably don't know how to turn on Facebook. Anyway. There's only one person complain, I couldn't even believe it. But no one else has complained. But then I'll go back and realize that some people have just not implemented it. I'm like, "I wonder if I charged more money, if people would implement this harder." Like half of the people get it and they push forward. The other half don't. Interesting. That's what Russel's been teaching me, is like if you've gone through this whole thing and you've taken away their ability to pay with money, they have to pay now with something else. Does that make sense? It's the moral obligation to sell. Right? So, Garrett White had us screaming, "I'm a closer! I'm a closer! I'm a closer!" at each other. Because we need to live in the land of yes or no. Charge the money. Charge the money. And get out there and make the sale. Because, then they're motivated. They've go skin in the game. You've changed their mindset and you've actually given them a way. The product is the path. Right? The service or the product is the path for them to actually get done what you were just saying they could. And it scratches everyone's back. That's how it happens. And people who can't afford it? That's okay. It means they're trying to figure out how to afford stuff. That's the phase that they're in. That's okay. Anyway, I shouldn't keep going about that. So, he had us screaming at each other, "I am a leader, not a savior." And then we whispered it. And it was really interesting to feel that. I have a vested interest, you guys, in your success. You guys know that, listening to my podcast, but there are just some people that I just can't help. And I can't do it for free anymore. I did it for free for three years just so I could prove myself to the market that I knew what I was talking about. That I was motivated enough to get it done. All right? That I was getting it done. That I was getting real results for the companies. And I gave it free, and free, and free, and free, and helped, and helped, and helped, and helped, and helped. But what really brought more people success, was when I started charging. And I didn't realize that until Garrett came out and he said that. I was like, "Oh my gosh. That is true. I am a leader, not a savior." Right? I am very religious and I believe in Christ, but that is not the point of this podcast. But it was interesting to think about that on that level. It was like, "Gosh, very fascinating point, my friend. Thank you very much." He's like, "There's no hack to work. Quit looking for an excuse to suck." All right? He's like, "Just suck. Just freaking do it. You're going to suck. And then you'll suck less. And you'll do it even more and you'll suck less. And eventually, you'll suck less, so little that you'll actually be good." He's like, "You just got to start. Just freaking do it." And his little daughter came up and she wanted to be on stage with him. And he's like, "Well, it's going to cost you." This is the backstory of how she got on stage with him, his little girls. "Well, you've got to make $1000." So, this little girl followed Russell's path; read the book as a punishment for time-out for something she did. Garrett makes her read Russell's book. So, she finished the whole book... She went through and made a webinar. She made $1200 on her first webinar as a 10 year old girl. It was so cool. And he was like, "Now what do we tell people who are just bad-mouthing us?" She immediately knew what he was asking and she started yelling, "I don't care about you. You probably don't know how to do half the things that I'm doing." It was really funny. Anyway. I'll stop on that. It was a big epiphany that I had for the event. That was really cool... Then Russell came through and we have a sweet traffic course. I mean you guys are starving for traffic. So, what we're doing is flying in the top experts. The people who don't sell courses. Right? These are the people who are so freaking good that you can not attain them unless you pay ridiculous amounts of money. We were like, "What if we paid the ridiculous amounts of money. They train us as a team how to do it and you guys get a camera on the inside watching us do it and how to get trained and how it worked for us. It's really just such a freaking good offer. There's a table rush. That was the first time I ever experienced a table rush. People go up before he was even done and just ran to the back, because it was gosh it was so good. Then we had a big break and Tony Robbins's security was there... And we didn't know it, but they were testing us to see if we were actually bouncing people. I like to fight, so I was like, "Make me a bouncer, please." I look like a softie and I smile and hug like one. And I'm always pumped and excited, but there's this other side of me that really likes to fight stuff. Which is why, I think, that I got drawn into the army. Anyway. So, apparently they were testing us. They were like, "You guys are doing a great job. We're really impressed with your staff." We're like, "Yeah, we're totally freaking security guard. Yeah, what." Anyway. So, Tony Robbins came in. I have got a full page of notes, and graphs, and stuff he was saying. I don't even know where to begin on this, you guys. It was so good. Gosh, it was so good. He was like, "Hey, raise your hand if these three days, while you're here, you're kind of stressing because there's things in your business that you know you need to get done, but there just not getting done without you. Raise your hand, if you're that way. Now, repeat after me, keep your hands in the air: I am a business operator, that sucks." It was really funny. He was like, "Okay, you guys are business operators, not owners, if three days is making you freak out. Time to expand it a little bit." He was like, "I'm not trying to be cheesy. A lot of people think of me as a happy, happy, thinking, go-lucky kind of guy. That's total bull crap. I am more of a strategist. Realize when I say that 80% of success is your psychology, it's all about your state. What state are you in, if someone tells you bad news? Act like you're having bad news right now and go make the sounds and noises you would next to the person. Shoulders slouch, you know, and face kind of gets upset. You know? And he's like, "Okay, now stand up and introduce yourself to someone like you're scared of them. Notice how your body is. Now, let's go talk to people like we're excited to see them, like it's a long-lost friend." And the room was like ... It was ridiculously loud. You could hear it basically out the hotel doors, way in the back of the hotel. It was so cool. So we were jumping around like crazy and it was really, really cool. We went through three different forces of creation. He talked about us, you know, who we're spending the most time with. Life is decisions not conditions. He told us his story, which was very, very humbling. He said that success was the result of good judgment... How do you get a judgment?... By failing like crazy... He's like, "You get good at judgment by learning what bad judgment is, because that's what you make." Anyway, guys, I don't want to keep rambling on here. But, gosh, it was so freaking good. It was about how you kill your fears and people stood up. He's like, "What is really the most scary to you? I'm not going to make you guys share it. So, just he write it down. And then he's like, "Let's share." It was really funny. "I lied to you." And he pointed at one girl and he said, "Stand up. What do you fear most?" And she said and it had to do with, I can't remember, insecurity or something like that. And while she was describing it, he was like, "Okay, raise your hand if you can identify with this." Tons of people raised their hand, of course, the feeling of insecurity. He was like, "Oh man, ma'am I want you to know just how alone you are and how no one has ever experienced that ever in their entire life." We are all laughing. He was like, "Understand, you guys, that there is the mind, which is the organ in your body, in your head. Then, there is your mind. And so many thoughts of the mind control us, you know feelings of insecurity, feelings of this, or this, or that, or that, or that, or that. Realize that the mind can produce lots of stuff for the body and persuade you." He said, "I realize it was fascinating to have the epiphany that the mind is different from my mind. Although it's happening in the same place." And we had people from so many countries there and different religions, different languages even. People all of the world came to this event. So he was like, "Interesting. So people from all over the world, different languages, different backgrounds, totally different places they came from. We all feel the same feelings, though. And yet we are so our own person and think that all our problems are our own and no one else is thinking them. That's total bull crap. So, understand there is the mind and then there is your mind and you need to separate them. And when a thought like that comes in, just know that it is the mind. You can dismiss it and you can move on. It was really cool. It was really cool, guys. I don't even know what else to say on this huge page of notes. I got nowhere else to go on here. He talked about motion determines emotions. If you're feeling sad or depressed or bored, freaking start moving. Just get up and already your body is going to start changing. Your biochemistry will change. You'll feel happier just by moving. Stop sitting. We are a sitting culture now. We just sit. We don't do anything. Just get up. Do stuff. You'll feel better and you'll be happier... It was really cool actually. Anyway, guys, that's all I got for you on this one. Those are the huge, key take-aways that I got from those three days. Thank you so much. I just want to point out to you guys. Thank you. I really appreciate all the awesome stuff you've done and meeting you guys. I had to step out a little bit on Tony Robbins at the end, because we go pictures with him. I'm sure I'll post that as soon as we get back. You guys get to see that it was kind of cool. It was the whole Click Funnel team that was there with Tony. It was really fun. All the inner-circle people got their picture with him and it was really fun. And it was cool to go through those experiences together. It was very, very bonding. What I do know is that Click Funnels is far more than a software company. It is a marketing company, but it's ... I mean, do you see Russell as a standard CEO? No, this company is so much more than just CEO from some competitor that we have. By the way, he totally took the gloves off and we were 100% fighting and trying to destroy Infusion Software and Leap Pages now. Everyone got their own comic book. It was really cool. It was totally over-delivered in true Russell fashion. Anyways, guys, I will talk to you later. I've got some cool, special announcements in the following podcasts here that I'm going to be doing, because I want to take action on my own business and the things I do with you guys based on what I learned at the actual event. So, I'm going to do that. I've got some cool things going on that are going to be coming out here. And things that I'm no longer going to be doing or offering so that I can focus and help out where it's needed right now. Oh yeah, hey, one thing that was cool, before I get out of here. He brought us to this place called Medieval Times as a staff afterwards. Crazy cool. You go inside and you sit down and it's one of those dinner theaters. You go inside and it's like a big arena and there's real, live horses jousting in front of you. It's the craziest thing. The guys are riding at each other. They literally joust each other. Splinters of wood going all over the place. It was the craziest I've ever seen. They were sword fighting and sparks going all over the place. It was really cool. Anyway, it was awesome. I was actually really impressed by that place. It was funny because we are the Click Funnels Team and we were walking around trying to funnel hack them. Okay, they got this many seats. They're probably pulling this much revenue. Overhead is probably this much. We were figuring out their whole business while we were sitting there and they were serving us. We were looking up all these different words, medieval vocab. So we were like yelling. Someone did something wrong and we were yelling, "Forfeiture!" It was really funny. Anyway. You should totally go there. It was totally awesome. It had nothing to do with the event. It was really fun, though. Anyways, guys, you are awesome and I will talk to you later. Thanks for listening to Sales Funnel Radio. Please, remember to subscribe and leave feedback. Want to get one of today's best internet sales funnels for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.

105: 8 Key Takeaways From Funnel Hacking Live with Billy Sticker

ChiroCandy: THE Chiropractic Marketing Podcast

Play Episode Listen Later Feb 28, 2017 28:17

8 Tips from my time at Funnel Hacking Live 2017. Think Bigger Authentically Serve Marketing is like Marriage (Stu McLaren) Science of Achievement (Tony Robbins) Art of Fulfillment (Tony Robbins) You are a Marketer (Garrett White) You are a Closer (Garrett White) You are a Leader, not a Savior (Garrett White) chirocandycruise.com

tips leader savior closer key takeaways funnel hacking live garrett white billy sticker

You Paid $100K For What?

Play Episode Listen Later Nov 15, 2016 12:02

My reasoning behind my recent investment. On today's episode Russell talks about being in Scottsdale, Arizona for a $100k Mastermind group. He talks about how he can justify spending so much money and how he believes it will help his business. Here are a few things you should listen for in this episode: What $100k Mastermind group Russell joined and why he thinks he needs to invest that kind of money in others, so that people will invest in him. How he thinks this Mastermind group will teach him to think differently and how that will help Clickfunnels grow. And what Clickfunnels goal for growth is this year and next year and why it's so ambitious. So listen below to find out why Russell is spending $100k to be a part of this Mastermind Group. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Hotel Room. There's a weird echo. That is why…..I think yesterday I did one from my house. We're not even in a car anymore, we should change the title of this thing if we're going to keep this pattern down. Just kidding. I'm here tonight because I am actually in Scottsdale, Arizona and I've had a bunch of people asking me why I'm here, second off, more specifically why am I here? Because I recently joined a part of…..I mean, I've been in mastermind groups a lot for ten years now. And I joined Bill Glazer's back when my business was floundering and I didn't realize how much it cost to join the mastermind group, all I knew was that I'd gotten some Dan Kennedy cd's in the mail that were Dan Kennedy talking about his platinum group and I listened to them and it was the most amazing conversation I'd ever heard. So I was like “Holy cow I just wanna be in that room.” So I called up GKIC the company at the time, I said, “Hey I want to be in Dan's platinum group. I heard about it and I wanna be in it.” They're like, “Sorry, it's sold out for three years.” I'm like, “No I need to be in it.” They're like, “Sorry.” We keep going back and forth and finally after I bugged them enough, I had a friend on the inside who got me in. And they said, “You're accepted fine. Here's the money.” And they sent me the order form and I didn't realize it, I thought maybe it was 5 grand or something but it was $25 thousand. I was like, “Goll!” So I didn't have that money, but I didn't want to tell that after I bragged about how cool I was to get into the group that I couldn't afford. So I just did it. And I jumped right in and went to my first event and I thought it was Dan Kennedy's mastermind group, and I got there and Dan Kennedy was nowhere to be seen. There was this old guy in the back, who later became one of my first real mentor. His name was Bill Glazer and he's someone I love and respect a ton. He's like my marketing dad. And he was in the room and I didn't know what to expect when I sat down, and it was my first mastermind. The experience at first it confused me and then it transformed me. For the next six years I was in that mastermind group and it went from having a tiny business to making a million dollars a year to making ten million dollars a year to losing it all and then growing it back up. Kind of this huge cycle of my life, it was awesome. Then Bill sold the company and I decided to not keep going to it. I was looking for other mastermind groups, and I joined a couple other ones. I won't mention their names because none of them were that awesome. I plugged in and there were pieces that were good and people that were good, but it was just never home for me. So I tried a couple of times and just didn't have any luck. Finally I was like, “you know what? If I'm going to do this, I need to create it. I don't think there's anyone who's created what I wanted. So that's when I created my Inner Circle which has become amazing. As you know, last month, or this month, we did 8 days of meetings that were a hundred people in the Inner Circle. We have 4 groups of 25 and it's just amazing. I facilitate mine very similar to how Bill Glazer used to facilitate his. Although at this meeting, the last meeting we had, Garrett White came and added some really cool things, we're going to start adding to our meetings. So it was really awesome. So it's been really, really good but at the same time it's really hard. When it's your event you have to be on the whole time. You don't get to sit back and just be there. So I kind of miss that. And I was hoping and looking and joined a couple other programs, and I even…..and I'll say this now. I joined Joe Polishes 25k group, and if I'm completely honest the networking was amazing. I would say the networking is second to none. But I didn't get what I…..what I want a mastermind for is different. Networking is good, but that's not why I'm there. I'm there because I'm trying to learn in a different plane, different level, different vibration, whatever you want to call it. Learn on a different level and I never got that in 25k. So I wasn't planning on renewing and then I was there, they offered this 100 thousand dollar thing, so I thought about it for 5 seconds and I said I'm in. A couple reasons why and I want to share them with you because hopefully it will help you understand why I'm here and hopefully it will give you guys permission to invest back into yourselves. The first reason is Joe Polish is running it with Dean Graziosi. Dean has been on more successful infomercials, has done more successful infomercials than anyone I have ever met. And he's done it with books in the financial space, which is “hey, by the way, I have a book coming out in financial” or the how to make money space. Similar. Part of me wants to do an infomercial or a radio deal and he's been crazy successful in infomercials and radio and events and a bunch of things that is in the avenue of business I'm a part of, so that gets me excited. Second Joe Polish is one of the best network connectors I have ever met in my life. And I didn't want to lose….I wasn't planning on rejoining 25k because I didn't get what I was looking for out of it. But I didn't want to lose that relationship with Joe because there's a lot of value there. He's super cool, and super connected to everybody on planet Earth. So I was like, I don't want to lose that relationship and this could be the ability to have that at a higher level. Third thing is that, you know ever since me and other people have 25 thousand dollar group, a lot of people have them and a lot of people get into them. Joe's is, I know other people have done it, but he was one of the first pones that's done 100k group. And I thought the people signed up to do a 100k is typically a different caliber of people. Those that can write a check for 100k is a different caliber of person. So it's going to get me the ability to be in the room with people at a higher level and hopefully plug in and find out the next two days what we get. Hopefully they have some different ideas and different things that are thinking different levels that I typically do. That's what I'm really excited for, that piece of it. Then I'm trying to think of the reasons. I know the last one. The last one is one that hopefully will be good for you guys. The last one is because I've thought about doing a 100k group before. I don't know if I will or wont, I have no idea. I've thought about it but I was like I can't ask somebody to give me 100 thousand dollars, if I haven't given somebody 100 thousand dollars. There's something about that. After Bill Glazier took my 25 thousand dollars happily I decided I wanted a mastermind group and I sent out an email while I was at the first mastermind group and I got 30 applications and I launched my first mastermind. Because I'd spent 25 thousand dollars I felt like I had permission to do that. Justin and Tara Williams, when they joined my Inner Circle the first time, they had a $2,000 product, and I think the very first meeting, we were all like, “You should launch a $25 thousand program.” And I think it was partly because they had done it, they had paid 25 grand, second off, they got permission from all of us and they went and did it. I think they said, I can't remember the number, but it was like 18 people paid them $25k off the first promotion. They didn't even have a sales team in place. They just sent some emails and took credit cards, which is nuts. It's so cool. But it gave them, the best part, we gave them permission. I think it's funny how sometimes we're not congruent with ourselves. We want to ask people to buy stuff, but then we don't buy things. I have friends who pirate everything. They don't pay for videos or movies or games or anything. So they're basically stealing everything and then they're trying to sell people their products. There's some kind of incongruence there that, I don't think it's possible. I'm sure it's possible for some people. I have a friend, there's this pirating website, and I don't know the call but, where you can get basically every internet marketing course known to man is on it. You have to have a secret login and then you can download…kind of like Napster back in the day, but it's kind of like internet marketing Napster. Every product ever is on there. I had a friend that was on that site and he was downloading everybody's products and courses and going through them. And he told me that for 5 or 6 years he never made money online, despite the fact he had every course known to man. Then one day he woke up he realized that, “If I'm going to ask people for money, and I'm not willing to pay money then I'm a bad person and I'm not going to be successful. I canceled my membership to the account, deleted the account and then started buying people's things. And just by the nature of me no longer stealing and actually investing, people were more willing to invest in me. I grew a company and business because of it.” So another big part for me is just that. I should be able to invest something like this so that when if I ever someone for 100 thousand dollars, I'm not going to be freaking out because I'll know, was it worth it for me? I'm going to create something that will be worth it for them. Those are the best couple of reasons. So that is why I joined the 100k group, that's why I'm here. I'm going to be here the next two days and I'm excited to see what I get, what I learn, if I get any big aha takeaways, I'll come back and report and share with you the good stuff. But it's also good to just step away, I'm so much in the heat of business for a long time, it'll be nice to sit back and be able to think. That's what's happening. That's why I'm in Scottsdale and that's why I invested that much money. Hopefully the fruits of this will be good. I'm going to be speaking to the group actually tomorrow about some ninja funnel stuff, which will be really cool. My real goal of this, some of you guys know, Clickfunnels we just passed 23 thousand active customers, maybe more than that now. We're trying to get to 30 thousand by the end of the year. We're getting close. We're pressing a little. We got a big campaign in December, those things should hit it. And then next year we're trying to get to 100 thousand. It's a more than 3x leap, which companies don't do that. Especially now with DC capital. We did, we set a goal, a big hairy audacious goal. Anyway, we set the big goal and that's what we're trying to do next year. If I'm going to do that I gotta think different. I gotta look at things differently and have a strategy going into it. Some of the people in this room I think are going to be key to that strategy actually working. We will find out what I will know soon. That's the game plan. Appreciate you guys, I'm going to go to bed, because I'll be busy tomorrow and I need to get some rest. Appreciate you all. Thanks for listening and now it's time for you to go join a 100k group, or 25k group, or 10k or whatever it is for you. Because that investment will somehow magically give you the ability to let people invest in you too. I don't know how it works, but it does. There you go. Alright you guys, appreciate you all. Have a good night, talk to you all tomorrow.

You Paid $100K For What?

Play Episode Listen Later Nov 15, 2016 12:02

My reasoning behind my recent investment. On today’s episode Russell talks about being in Scottsdale, Arizona for a $100k Mastermind group. He talks about how he can justify spending so much money and how he believes it will help his business. Here are a few things you should listen for in this episode: What $100k Mastermind group Russell joined and why he thinks he needs to invest that kind of money in others, so that people will invest in him. How he thinks this Mastermind group will teach him to think differently and how that will help Clickfunnels grow. And what Clickfunnels goal for growth is this year and next year and why it’s so ambitious. So listen below to find out why Russell is spending $100k to be a part of this Mastermind Group. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Hotel Room. There’s a weird echo. That is why…..I think yesterday I did one from my house. We’re not even in a car anymore, we should change the title of this thing if we’re going to keep this pattern down. Just kidding. I’m here tonight because I am actually in Scottsdale, Arizona and I’ve had a bunch of people asking me why I’m here, second off, more specifically why am I here? Because I recently joined a part of…..I mean, I’ve been in mastermind groups a lot for ten years now. And I joined Bill Glazer’s back when my business was floundering and I didn’t realize how much it cost to join the mastermind group, all I knew was that I’d gotten some Dan Kennedy cd’s in the mail that were Dan Kennedy talking about his platinum group and I listened to them and it was the most amazing conversation I’d ever heard. So I was like “Holy cow I just wanna be in that room.” So I called up GKIC the company at the time, I said, “Hey I want to be in Dan’s platinum group. I heard about it and I wanna be in it.” They’re like, “Sorry, it’s sold out for three years.” I’m like, “No I need to be in it.” They’re like, “Sorry.” We keep going back and forth and finally after I bugged them enough, I had a friend on the inside who got me in. And they said, “You’re accepted fine. Here’s the money.” And they sent me the order form and I didn’t realize it, I thought maybe it was 5 grand or something but it was $25 thousand. I was like, “Goll!” So I didn’t have that money, but I didn’t want to tell that after I bragged about how cool I was to get into the group that I couldn’t afford. So I just did it. And I jumped right in and went to my first event and I thought it was Dan Kennedy’s mastermind group, and I got there and Dan Kennedy was nowhere to be seen. There was this old guy in the back, who later became one of my first real mentor. His name was Bill Glazer and he’s someone I love and respect a ton. He’s like my marketing dad. And he was in the room and I didn’t know what to expect when I sat down, and it was my first mastermind. The experience at first it confused me and then it transformed me. For the next six years I was in that mastermind group and it went from having a tiny business to making a million dollars a year to making ten million dollars a year to losing it all and then growing it back up. Kind of this huge cycle of my life, it was awesome. Then Bill sold the company and I decided to not keep going to it. I was looking for other mastermind groups, and I joined a couple other ones. I won’t mention their names because none of them were that awesome. I plugged in and there were pieces that were good and people that were good, but it was just never home for me. So I tried a couple of times and just didn’t have any luck. Finally I was like, “you know what? If I’m going to do this, I need to create it. I don’t think there’s anyone who’s created what I wanted. So that’s when I created my Inner Circle which has become amazing. As you know, last month, or this month, we did 8 days of meetings that were a hundred people in the Inner Circle. We have 4 groups of 25 and it’s just amazing. I facilitate mine very similar to how Bill Glazer used to facilitate his. Although at this meeting, the last meeting we had, Garrett White came and added some really cool things, we’re going to start adding to our meetings. So it was really awesome. So it’s been really, really good but at the same time it’s really hard. When it’s your event you have to be on the whole time. You don’t get to sit back and just be there. So I kind of miss that. And I was hoping and looking and joined a couple other programs, and I even…..and I’ll say this now. I joined Joe Polishes 25k group, and if I’m completely honest the networking was amazing. I would say the networking is second to none. But I didn’t get what I…..what I want a mastermind for is different. Networking is good, but that’s not why I’m there. I’m there because I’m trying to learn in a different plane, different level, different vibration, whatever you want to call it. Learn on a different level and I never got that in 25k. So I wasn’t planning on renewing and then I was there, they offered this 100 thousand dollar thing, so I thought about it for 5 seconds and I said I’m in. A couple reasons why and I want to share them with you because hopefully it will help you understand why I’m here and hopefully it will give you guys permission to invest back into yourselves. The first reason is Joe Polish is running it with Dean Graziosi. Dean has been on more successful infomercials, has done more successful infomercials than anyone I have ever met. And he’s done it with books in the financial space, which is “hey, by the way, I have a book coming out in financial” or the how to make money space. Similar. Part of me wants to do an infomercial or a radio deal and he’s been crazy successful in infomercials and radio and events and a bunch of things that is in the avenue of business I’m a part of, so that gets me excited. Second Joe Polish is one of the best network connectors I have ever met in my life. And I didn’t want to lose….I wasn’t planning on rejoining 25k because I didn’t get what I was looking for out of it. But I didn’t want to lose that relationship with Joe because there’s a lot of value there. He’s super cool, and super connected to everybody on planet Earth. So I was like, I don’t want to lose that relationship and this could be the ability to have that at a higher level. Third thing is that, you know ever since me and other people have 25 thousand dollar group, a lot of people have them and a lot of people get into them. Joe’s is, I know other people have done it, but he was one of the first pones that’s done 100k group. And I thought the people signed up to do a 100k is typically a different caliber of people. Those that can write a check for 100k is a different caliber of person. So it’s going to get me the ability to be in the room with people at a higher level and hopefully plug in and find out the next two days what we get. Hopefully they have some different ideas and different things that are thinking different levels that I typically do. That’s what I’m really excited for, that piece of it. Then I’m trying to think of the reasons. I know the last one. The last one is one that hopefully will be good for you guys. The last one is because I’ve thought about doing a 100k group before. I don’t know if I will or wont, I have no idea. I’ve thought about it but I was like I can’t ask somebody to give me 100 thousand dollars, if I haven’t given somebody 100 thousand dollars. There’s something about that. After Bill Glazier took my 25 thousand dollars happily I decided I wanted a mastermind group and I sent out an email while I was at the first mastermind group and I got 30 applications and I launched my first mastermind. Because I’d spent 25 thousand dollars I felt like I had permission to do that. Justin and Tara Williams, when they joined my Inner Circle the first time, they had a $2,000 product, and I think the very first meeting, we were all like, “You should launch a $25 thousand program.” And I think it was partly because they had done it, they had paid 25 grand, second off, they got permission from all of us and they went and did it. I think they said, I can’t remember the number, but it was like 18 people paid them $25k off the first promotion. They didn’t even have a sales team in place. They just sent some emails and took credit cards, which is nuts. It’s so cool. But it gave them, the best part, we gave them permission. I think it’s funny how sometimes we’re not congruent with ourselves. We want to ask people to buy stuff, but then we don’t buy things. I have friends who pirate everything. They don’t pay for videos or movies or games or anything. So they’re basically stealing everything and then they’re trying to sell people their products. There’s some kind of incongruence there that, I don’t think it’s possible. I’m sure it’s possible for some people. I have a friend, there’s this pirating website, and I don’t know the call but, where you can get basically every internet marketing course known to man is on it. You have to have a secret login and then you can download…kind of like Napster back in the day, but it’s kind of like internet marketing Napster. Every product ever is on there. I had a friend that was on that site and he was downloading everybody’s products and courses and going through them. And he told me that for 5 or 6 years he never made money online, despite the fact he had every course known to man. Then one day he woke up he realized that, “If I’m going to ask people for money, and I’m not willing to pay money then I’m a bad person and I’m not going to be successful. I canceled my membership to the account, deleted the account and then started buying people’s things. And just by the nature of me no longer stealing and actually investing, people were more willing to invest in me. I grew a company and business because of it.” So another big part for me is just that. I should be able to invest something like this so that when if I ever someone for 100 thousand dollars, I’m not going to be freaking out because I’ll know, was it worth it for me? I’m going to create something that will be worth it for them. Those are the best couple of reasons. So that is why I joined the 100k group, that’s why I’m here. I’m going to be here the next two days and I’m excited to see what I get, what I learn, if I get any big aha takeaways, I’ll come back and report and share with you the good stuff. But it’s also good to just step away, I’m so much in the heat of business for a long time, it’ll be nice to sit back and be able to think. That’s what’s happening. That’s why I’m in Scottsdale and that’s why I invested that much money. Hopefully the fruits of this will be good. I’m going to be speaking to the group actually tomorrow about some ninja funnel stuff, which will be really cool. My real goal of this, some of you guys know, Clickfunnels we just passed 23 thousand active customers, maybe more than that now. We’re trying to get to 30 thousand by the end of the year. We’re getting close. We’re pressing a little. We got a big campaign in December, those things should hit it. And then next year we’re trying to get to 100 thousand. It’s a more than 3x leap, which companies don’t do that. Especially now with DC capital. We did, we set a goal, a big hairy audacious goal. Anyway, we set the big goal and that’s what we’re trying to do next year. If I’m going to do that I gotta think different. I gotta look at things differently and have a strategy going into it. Some of the people in this room I think are going to be key to that strategy actually working. We will find out what I will know soon. That’s the game plan. Appreciate you guys, I’m going to go to bed, because I’ll be busy tomorrow and I need to get some rest. Appreciate you all. Thanks for listening and now it’s time for you to go join a 100k group, or 25k group, or 10k or whatever it is for you. Because that investment will somehow magically give you the ability to let people invest in you too. I don’t know how it works, but it does. There you go. Alright you guys, appreciate you all. Have a good night, talk to you all tomorrow.

My Two Biggest Take-Aways From The Inner Circle

takeaways snapchat drum inner circle clickfunnels russell brunson mastermind groups expert secrets dotcom secrets barbacoa garrett white

Play Episode Listen Later Nov 8, 2016 13:52

If I could sum up the theme of the last eight days, it would be this… On today's episode Russell talks about the two biggest take-away's he got from the Inner Circle. Here are some of the informative things you will hear in this episode: Why entrepreneurs, including Russell, should focus on just one thing at a time, rather than a thousand things, as they tend to do. Why it's important to open yourself up and be vulnerable to your audience. And what some of the things you can do to be able to achieve both of those goals. So listen below to hear about the two most important things Russell learned from this Mastermind Group. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a late, late night. I guess it's not that late. You guys have hung out with me when it's like 4 in the morning. So a kind of late night of Marketing In Your Car. Alright, it's 10:15 I'm driving home from Barbacoa. If you guys ever come to Boise Barbacoa is by far the best restaurant here. We had a group of some of the people in our…anyway, they came to dinner with us. Sorry my brain is so fried. It's been insane the last, and you guys heard me talk about this, but over the last two weeks, we've done four mastermind groups of 25 entrepreneurs in each group so we've had a hundred entrepreneurs come through. And what's amazing, compressing decades into days is literally happening. It's insane. I was able to get insights from a hundred different business owners on what's working right now and get feedback on ideas. There's so much gold and so many little tangible takeaway's that I wish we had 8 days and I could share them all with you guys. But I thought you might be interested in, “Russell, what's the core thing?” People always ask me, “Where do you think internet marketing is going? What's on your mind right now?” But it's crazy because there were two definite things over the last 8 days. What's cool is the last two days Garrett White and his wife attended the inner circle the last two days and so for those of you who know Garrett, he's pretty intense and it was just cool because a lot of stuff we've been talking about everyday were dramatically amplified in this last two days. He brought a bunch of cool tools and things that we're going to be adding into Inner Circle meetings from now because it had a huge impact. Anyway, there were two core things that if I was to give you the most important pieces of this, and I feel bad because no matter how cool I try to make these sound you are going to be like, “Oh cool. Awesome. That sounds great.” But it's like when you see it happening in the room, when you see an entrepreneur who's trying to so hard to not only change the world but to change themselves. And there's this pressure and this stuff we're hitting against and you see when this is given to them, it's this release and I can't tell you how many people broke down in tears, myself included over the last 8 days, which was unique. That's never happened in my groups before, to be honest. But it happened consistently, a lot of times because of these two things. And again, when I share these two things they're almost going to seem to simple and I don't want you to dismiss them because of the simplicity. Because they are probably, my guess, are the two issues that most of us, me included, in this have the biggest problem with. So you ready for them? Drum roll please. In all seriousness, I just wanted to make sure you, I try to build up the drama so that you pay attention, but please pay attention because these are important. The first thing is focusing on one thing. Sounds so simple, we've heard it a million times. But all of us entrepreneurs are doing more than one thing. How many things are you doing right now in your business? If it's more than one, you need to stop. I'm talking to myself right now, and you included. What's the one thing you're trying to do? And it's kind of a sub-thing from that, I can't tell you how many people have things that are successful that they stop doing. Whatever's working, keep doing that. We keep looking for what's the next thing. It's just the nature of entrepreneurs. What's next? We're adding things we're layering things, we're doing things. One of the pro's and cons of the Dotcom Secrets book, I talk about a concept called the value ladder, which is vitally important to the long term growth of a company, but it's also one of the things that stifles someone from immediate growth because they're looking at what's next. So some of those things, it's important to understand and to know where you're going, but not to get caught up in this value ladder of, “Whatever is working, I made a thousand bucks last week, gotta build a high ticket item.” No. just do one thing on the value ladder and master that. Make a million dollars on that and then you can go and layer stuff, but don't do that now. Look at what's working and do more of that. Just do one thing, focus on one business, one core part of your business and have people on your team focusing on one thing. There's a million different angles that that matters and is important, but it's all coming back to what's the one thing. And if you focus that, you can call it the 80/20 if you want. What's the 20% that gives you 80% of the results and focus there. Because for some reason we get caught up in all these things that don't actually impact or do anything. So that's number one, focusing on the one thing. And the second thing, and this one's hard. It' something I've struggled for a long time. Years and years and years. I still struggle with it. It's something that I don't think was essential even ten years ago, but now the world we live in today, it's the only thing that matter. It's the most important thing. And it is being vulnerable with your audience in all situations. Not just selling, but definitely in selling. We had people in our group who I've known for a long time and for whatever reason, because of the environment and the people and the situation and whatever, were finally willing to get vulnerable and share things with the group that they normally wouldn't or have never shared before. And because they were vulnerable people connected and it opened up so many things. Because they opened up and they were vulnerable with me and other people, it was just great. I wish I could share stories but some of them are……they're all way to personal of stories for me to tell. They're not my story to tell, so I can't. But because they shared those stories, they were able to have the breakthroughs that they needed. And the same thing is in your selling. It's hard, especially when we're communicating with our audience, the front that we have, you guys know. Here's Russell on stage, he's got stage presence or whatever. There's this thing, but the reason people connect with me is not because onstage I seem like whatever, it's because I'm vulnerable, it's because I share things like this through my podcast and through Snapchat. I share things like that through videos. I'm vulnerable, I open things up. As embarrassing as it is, I've cried on video. But that vulnerability is what causes connection, which lets people in and let's people trust me, which is the reason why I've got so many great connections to so many great people, is because of that. And I think about areas of my life that I'm not happy, it's primarily tied to me not being willing to be vulnerable. Because I'm afraid of fear or rejection or fill in the blank, whatever fear it is for you. So this isn't just a business lesson, this is a everything lesson. Being vulnerable, because as soon as you are it softens the people to whatever it is. If you're trying to build a relationship, or you're trying to sell something, whatever it is. Trying to build a connection, it's you opening yourself up and being vulnerable that allows people in. It's scary because sometimes people are bad people and when you open things up, they say bad things, do bad things, I get that. But I feel like putting your barriers down and opening yourself up is what allows amazing things to happen. and those two things, it was really coming back down and saying, “Look, focus on one thing, number one. And number two, be open, be vulnerable, share your story and then don't do it once or twice, but do it consistently.” It was funny, in the last group, again I wish I could share the stories, but they're too personal. But someone was talking and it was just Garrett kind of came back and said, “Look, for me to learn my message this is what I had to do. I did a podcast everyday for 600 days. I did warrior weeks, every month for 76 months. I did video on Facebook three times a day for 5 years. I did this and this and this and consistently.” And when he said that I said, “How many Marketing In Your Cars have I done? I've probably done, I don't even know what episode we're on. 3 or 400. I've podcast, I've blogged. I've done this so many times.” And Garrett asked me, “Why do you keep doing them.” I said, “I'm still trying to learn my message.” And he's like, “Do you hear that. Russell's been doing this for 12 years and is still trying to figure out his message.” So for people that come in and try it once and to dabble and…..”I did a podcast and it didn't work. I tried a webinar and it didn't work. I did whatever and it didn't work.” The difference between me and them, I didn't stop. Garrett didn't stop. The successful people don't stop. How many webinars did I have to do to learn to discover, to create, whatever you want to call it, the perfect webinar. It was a lot, it's in the hundreds and hundreds. The Clickfunnels webinar alone I've done at least fifty times. Over and over and over and over again to learn my message, to learn how I tell my stories, to learn all these kinds of things. So if you want to be in this game, you want to succeed in this game and you want to change yourself. You want to change other people. You want to change the world. It's a commitment, a sacrifice. And again, the two things. Number one, focus on the one thing, focus on that thing. Number two, focus on consistently doing it over and over and over and over again. And open yourself up and being vulnerable. That's how you cause those changes. I hope that helps you guys. Again there's, laced inside of that, probably a hundred pages of notes for myself and action items and to do's. Those are definitely the overarching things that I think everybody can gain value from. I wish and hope that someday each of you guys will have a chance to experience our inner circle, not because I want or need money, that's not the point of this group. But because of the transformation that comes from it. It's a group I love, I care about all the people in it. I've built some friendships and relationships that will last the rest of my life. I care more than you have known about, about all your businesses. But these ones I have a chance to really affect and be a part of. With that said, someday I hope to have you in our group so you can be part of it, you can experience it at that level. Because that's where I feel the best transformation I can provide people comes from. With that said, I'm getting close to home. I'm really tired and kind of thirsty. So I will talk to you guys all again here, very soon. Probably a few days. I need a couple days to chillax. Next week though, next week's crazy because I have got to finish the Expert Secrets book. I found out for me to have the printed copies in time to give them out to all of the attendees at our live event, funnelhacking.com, I have to have the final draft to the editor by the end of next week. So I am spending next week in a hard core editing, rewriting, book focusing thing that's going to be crazy intense, but will be good. So that's what I'm doing next week, so I'm sure I ‘ll be sharing some of the ups and downs of the immersion week I've got next week to finish my book. Appreciate you all, talk to you again soon.

My Two Biggest Take-Aways From The Inner Circle

takeaways snapchat drum inner circle clickfunnels russell brunson mastermind groups expert secrets dotcom secrets barbacoa garrett white

Play Episode Listen Later Nov 8, 2016 13:52

If I could sum up the theme of the last eight days, it would be this… On today’s episode Russell talks about the two biggest take-away’s he got from the Inner Circle. Here are some of the informative things you will hear in this episode: Why entrepreneurs, including Russell, should focus on just one thing at a time, rather than a thousand things, as they tend to do. Why it’s important to open yourself up and be vulnerable to your audience. And what some of the things you can do to be able to achieve both of those goals. So listen below to hear about the two most important things Russell learned from this Mastermind Group. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a late, late night. I guess it’s not that late. You guys have hung out with me when it’s like 4 in the morning. So a kind of late night of Marketing In Your Car. Alright, it’s 10:15 I’m driving home from Barbacoa. If you guys ever come to Boise Barbacoa is by far the best restaurant here. We had a group of some of the people in our…anyway, they came to dinner with us. Sorry my brain is so fried. It’s been insane the last, and you guys heard me talk about this, but over the last two weeks, we’ve done four mastermind groups of 25 entrepreneurs in each group so we’ve had a hundred entrepreneurs come through. And what’s amazing, compressing decades into days is literally happening. It’s insane. I was able to get insights from a hundred different business owners on what’s working right now and get feedback on ideas. There’s so much gold and so many little tangible takeaway’s that I wish we had 8 days and I could share them all with you guys. But I thought you might be interested in, “Russell, what’s the core thing?” People always ask me, “Where do you think internet marketing is going? What’s on your mind right now?” But it’s crazy because there were two definite things over the last 8 days. What’s cool is the last two days Garrett White and his wife attended the inner circle the last two days and so for those of you who know Garrett, he’s pretty intense and it was just cool because a lot of stuff we’ve been talking about everyday were dramatically amplified in this last two days. He brought a bunch of cool tools and things that we’re going to be adding into Inner Circle meetings from now because it had a huge impact. Anyway, there were two core things that if I was to give you the most important pieces of this, and I feel bad because no matter how cool I try to make these sound you are going to be like, “Oh cool. Awesome. That sounds great.” But it’s like when you see it happening in the room, when you see an entrepreneur who’s trying to so hard to not only change the world but to change themselves. And there’s this pressure and this stuff we’re hitting against and you see when this is given to them, it’s this release and I can’t tell you how many people broke down in tears, myself included over the last 8 days, which was unique. That’s never happened in my groups before, to be honest. But it happened consistently, a lot of times because of these two things. And again, when I share these two things they’re almost going to seem to simple and I don’t want you to dismiss them because of the simplicity. Because they are probably, my guess, are the two issues that most of us, me included, in this have the biggest problem with. So you ready for them? Drum roll please. In all seriousness, I just wanted to make sure you, I try to build up the drama so that you pay attention, but please pay attention because these are important. The first thing is focusing on one thing. Sounds so simple, we’ve heard it a million times. But all of us entrepreneurs are doing more than one thing. How many things are you doing right now in your business? If it’s more than one, you need to stop. I’m talking to myself right now, and you included. What’s the one thing you’re trying to do? And it’s kind of a sub-thing from that, I can’t tell you how many people have things that are successful that they stop doing. Whatever’s working, keep doing that. We keep looking for what’s the next thing. It’s just the nature of entrepreneurs. What’s next? We’re adding things we’re layering things, we’re doing things. One of the pro’s and cons of the Dotcom Secrets book, I talk about a concept called the value ladder, which is vitally important to the long term growth of a company, but it’s also one of the things that stifles someone from immediate growth because they’re looking at what’s next. So some of those things, it’s important to understand and to know where you’re going, but not to get caught up in this value ladder of, “Whatever is working, I made a thousand bucks last week, gotta build a high ticket item.” No. just do one thing on the value ladder and master that. Make a million dollars on that and then you can go and layer stuff, but don’t do that now. Look at what’s working and do more of that. Just do one thing, focus on one business, one core part of your business and have people on your team focusing on one thing. There’s a million different angles that that matters and is important, but it’s all coming back to what’s the one thing. And if you focus that, you can call it the 80/20 if you want. What’s the 20% that gives you 80% of the results and focus there. Because for some reason we get caught up in all these things that don’t actually impact or do anything. So that’s number one, focusing on the one thing. And the second thing, and this one’s hard. It’ something I’ve struggled for a long time. Years and years and years. I still struggle with it. It’s something that I don’t think was essential even ten years ago, but now the world we live in today, it’s the only thing that matter. It’s the most important thing. And it is being vulnerable with your audience in all situations. Not just selling, but definitely in selling. We had people in our group who I’ve known for a long time and for whatever reason, because of the environment and the people and the situation and whatever, were finally willing to get vulnerable and share things with the group that they normally wouldn’t or have never shared before. And because they were vulnerable people connected and it opened up so many things. Because they opened up and they were vulnerable with me and other people, it was just great. I wish I could share stories but some of them are……they’re all way to personal of stories for me to tell. They’re not my story to tell, so I can’t. But because they shared those stories, they were able to have the breakthroughs that they needed. And the same thing is in your selling. It’s hard, especially when we’re communicating with our audience, the front that we have, you guys know. Here’s Russell on stage, he’s got stage presence or whatever. There’s this thing, but the reason people connect with me is not because onstage I seem like whatever, it’s because I’m vulnerable, it’s because I share things like this through my podcast and through Snapchat. I share things like that through videos. I’m vulnerable, I open things up. As embarrassing as it is, I’ve cried on video. But that vulnerability is what causes connection, which lets people in and let’s people trust me, which is the reason why I’ve got so many great connections to so many great people, is because of that. And I think about areas of my life that I’m not happy, it’s primarily tied to me not being willing to be vulnerable. Because I’m afraid of fear or rejection or fill in the blank, whatever fear it is for you. So this isn’t just a business lesson, this is a everything lesson. Being vulnerable, because as soon as you are it softens the people to whatever it is. If you’re trying to build a relationship, or you’re trying to sell something, whatever it is. Trying to build a connection, it’s you opening yourself up and being vulnerable that allows people in. It’s scary because sometimes people are bad people and when you open things up, they say bad things, do bad things, I get that. But I feel like putting your barriers down and opening yourself up is what allows amazing things to happen. and those two things, it was really coming back down and saying, “Look, focus on one thing, number one. And number two, be open, be vulnerable, share your story and then don’t do it once or twice, but do it consistently.” It was funny, in the last group, again I wish I could share the stories, but they’re too personal. But someone was talking and it was just Garrett kind of came back and said, “Look, for me to learn my message this is what I had to do. I did a podcast everyday for 600 days. I did warrior weeks, every month for 76 months. I did video on Facebook three times a day for 5 years. I did this and this and this and consistently.” And when he said that I said, “How many Marketing In Your Cars have I done? I’ve probably done, I don’t even know what episode we’re on. 3 or 400. I’ve podcast, I’ve blogged. I’ve done this so many times.” And Garrett asked me, “Why do you keep doing them.” I said, “I’m still trying to learn my message.” And he’s like, “Do you hear that. Russell’s been doing this for 12 years and is still trying to figure out his message.” So for people that come in and try it once and to dabble and…..”I did a podcast and it didn’t work. I tried a webinar and it didn’t work. I did whatever and it didn’t work.” The difference between me and them, I didn’t stop. Garrett didn’t stop. The successful people don’t stop. How many webinars did I have to do to learn to discover, to create, whatever you want to call it, the perfect webinar. It was a lot, it’s in the hundreds and hundreds. The Clickfunnels webinar alone I’ve done at least fifty times. Over and over and over and over again to learn my message, to learn how I tell my stories, to learn all these kinds of things. So if you want to be in this game, you want to succeed in this game and you want to change yourself. You want to change other people. You want to change the world. It’s a commitment, a sacrifice. And again, the two things. Number one, focus on the one thing, focus on that thing. Number two, focus on consistently doing it over and over and over and over again. And open yourself up and being vulnerable. That’s how you cause those changes. I hope that helps you guys. Again there’s, laced inside of that, probably a hundred pages of notes for myself and action items and to do’s. Those are definitely the overarching things that I think everybody can gain value from. I wish and hope that someday each of you guys will have a chance to experience our inner circle, not because I want or need money, that’s not the point of this group. But because of the transformation that comes from it. It’s a group I love, I care about all the people in it. I’ve built some friendships and relationships that will last the rest of my life. I care more than you have known about, about all your businesses. But these ones I have a chance to really affect and be a part of. With that said, someday I hope to have you in our group so you can be part of it, you can experience it at that level. Because that’s where I feel the best transformation I can provide people comes from. With that said, I’m getting close to home. I’m really tired and kind of thirsty. So I will talk to you guys all again here, very soon. Probably a few days. I need a couple days to chillax. Next week though, next week’s crazy because I have got to finish the Expert Secrets book. I found out for me to have the printed copies in time to give them out to all of the attendees at our live event, funnelhacking.com, I have to have the final draft to the editor by the end of next week. So I am spending next week in a hard core editing, rewriting, book focusing thing that’s going to be crazy intense, but will be good. So that’s what I’m doing next week, so I’m sure I ‘ll be sharing some of the ups and downs of the immersion week I’ve got next week to finish my book. Appreciate you all, talk to you again soon.

Batman Vs Superman Vs Funnel Hacks Live

Play Episode Listen Later Apr 5, 2016 17:24

Here's a quick recap of what happened during this year's Funnel Hacking Live event! On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event. Here are 4 fun things you will hear about on today's episode. Why if you didn't enjoy Batman vs Superman, you might be high maintenance. Highlights of presentations given by Sean Stephenson, Ryan Stewman, Marcus Lemonis and others. Why the money you spend on entertainment, whether that be by going to the movies or attending Funnel Hacking Live, is well worth the investment. So listen below to see what you missed if you didn't attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others. ---Transcript--- Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I'm here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun. So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I've got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we're expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I've ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I've got all these deep seeded fears that nobody's going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.” But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don't know that's just me thinking that people are not like me. Because I probably wouldn't have pre-registered either, not going to lie. But I just assumed, so the night before I'm going to bed and they're like, “So far, only 300 people pre-registered.” I'm like are you kidding me? Either nobody showed up or they're all planning to pre-register in the hour we have before the event. So I'm totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show. It's interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You're trying to make money or whatever, and obviously that's part of the plan, but that's never the number one goal. The number one goal is to put on a show that'll be not just something that's going to transform your business, but hopefully change your life. When I look at it, we'll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came. In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days. I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I'd been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I'm looking at it all and there's all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we're glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you're sitting there. It was amazing, it adds a whole other level of dimension to the experience. I'm watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it's not amazing is just a high maintenance piece of garbage, is kind of my thoughts. I feel the same way, if you came to the Funnel Hacking event and you didn't get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there's been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again. As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side. To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don't have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don't have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that. On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I'm trying to get it, but I apologize Alex, if you're listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don't feel alone, I don't feel like I'm a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don't think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It's a good question talking about us with our business. There's all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They're helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you're focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing. Kyle Cease who's a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that's happening. We kind of bragged about our tech team for the first time ever. A lot of people don't know, the tech team who's building Clickfunnels right now, they're a bunch of what Ryan, our CTO said, he said that they're like the Russell Brunson's of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he's one of the dude's who's doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it's like a who's who of the coding world, who are develops are, which is pretty amazing if you think about it. He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don't really care about the customers, they're loving working for a company where they get to see a difference, and when they make something it changes people's lives and it's pretty awesome. So that was really cool. Who else, I know I'm missing some other stuff that happened. Let's see, the first day, man there's so many cool things, I don't want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool. Let's see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we've got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they're blowing up gyms. They'll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they'll completely film an entire gym before it's launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome. Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke. It was so cool. He was so cool. I can't even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything. Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he's like, “Is there any business that Clickfunnels won't work for?” and we're like, “Not really. It's pretty amazing.” So he's like, “We need to get you guys on the show. You guys need to be on the Profit. I've got a whole bunch of people with shows coming up. I'm going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He's awesome. So then we're like, “we're going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He's like, “Nah, it's Saturday, we're just hanging out. I'll just come in and hang out and take pictures with everyone if that's cool.” I'm like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event. He sat there and did interventions with people only he was fixing people on the fly. Super cool. And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool. So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I'll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool. So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the small amount of money you put was worth the investment. Like I said, we spent over a half million dollars to entertain, educate, train and inspire you guys and I hope you got all that and a whole bunch more out of it. We're excited for next year. Next year Funnel Hacking Live will be in February, which will be cool because it's going to be the last week of February in Dallas. My goal, and this isn't happening yet, my goal, I'm putting it out there right now, I want to get Mark Cubin, and I want to get Tony Robbins this next one. Otherwise, we can't make it better than this years, this years was pretty dang cool. If we wanted to step it up, that's the only thing we got to do it with. So that's my goal and game plan, but no promises yet, but that's kind of what we're shooting for. We will see. Anyway, with that said, I'm at the office. I took yesterday off to just lay out, hang out. Today I'm going to be using as a planning day, I've got a lot of stuff and projects and cool things happening, so I'm going to try to plan it, organize and just figure out the next steps. I hope you guys are as well, especially those who came to the event. Because now you have this reflection moment, “Okay, what am I going to do? All these things have happened. What should I do?” I remember listening to Tim Ferriss at an event one time talk about himself, and somebody asked, “what are you…if we were to follow you around for a day, what would we see?” He's like, “It'd be pretty boring, most the time I'm just sitting there thinking, and reading and meditating. It doesn't look like I'm doing much because for me, it's all about…I don't want to spend a week, a month, a year, whatever it takes, trying to figure out of all the dominoes all the dues, all the things out there instead of trying to knock over every single domino like most people do, I try to sit and figure out what's the one big domino that if I push that one over it knocks down all the rest of the dominoes or makes the rest of them irrelevant. That's what I do.” So today is going to be like my big domino day. I'm going to sit back and try to figure out what the big domino is I need to knock over that will make all the rest irrelevant or knock over the rest of the dominoes. So that's my game plan for today, I hope you do the same thing as well. With that said, Have an amazing day. If you haven't watched Batman VS Superman yet, go and watch it and don't complain. These guys spent hundreds of millions of dollars and it's going to cost you $10. With that said, I'll talk to you all again soon. Thanks everybody.

Batman Vs Superman Vs Funnel Hacks Live

Play Episode Listen Later Apr 5, 2016 17:24

Here’s a quick recap of what happened during this year’s Funnel Hacking Live event! On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event. Here are 4 fun things you will hear about on today’s episode. Why if you didn’t enjoy Batman vs Superman, you might be high maintenance. Highlights of presentations given by Sean Stephenson, Ryan Stewman, Marcus Lemonis and others. Why the money you spend on entertainment, whether that be by going to the movies or attending Funnel Hacking Live, is well worth the investment. So listen below to see what you missed if you didn’t attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others. ---Transcript--- Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I’m here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun. So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I’ve got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we’re expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I’ve ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I’ve got all these deep seeded fears that nobody’s going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.” But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don’t know that’s just me thinking that people are not like me. Because I probably wouldn’t have pre-registered either, not going to lie. But I just assumed, so the night before I’m going to bed and they’re like, “So far, only 300 people pre-registered.” I’m like are you kidding me? Either nobody showed up or they’re all planning to pre-register in the hour we have before the event. So I’m totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show. It’s interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You’re trying to make money or whatever, and obviously that’s part of the plan, but that’s never the number one goal. The number one goal is to put on a show that’ll be not just something that’s going to transform your business, but hopefully change your life. When I look at it, we’ll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came. In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days. I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I’d been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I’m looking at it all and there’s all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we’re glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you’re sitting there. It was amazing, it adds a whole other level of dimension to the experience. I’m watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it’s not amazing is just a high maintenance piece of garbage, is kind of my thoughts. I feel the same way, if you came to the Funnel Hacking event and you didn’t get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there’s been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again. As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side. To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don’t have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don’t have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that. On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I’m trying to get it, but I apologize Alex, if you’re listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don’t feel alone, I don’t feel like I’m a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don’t think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It’s a good question talking about us with our business. There’s all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They’re helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you’re focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing. Kyle Cease who’s a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that’s happening. We kind of bragged about our tech team for the first time ever. A lot of people don’t know, the tech team who’s building Clickfunnels right now, they’re a bunch of what Ryan, our CTO said, he said that they’re like the Russell Brunson’s of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he’s one of the dude’s who’s doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it’s like a who’s who of the coding world, who are develops are, which is pretty amazing if you think about it. He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don’t really care about the customers, they’re loving working for a company where they get to see a difference, and when they make something it changes people’s lives and it’s pretty awesome. So that was really cool. Who else, I know I’m missing some other stuff that happened. Let’s see, the first day, man there’s so many cool things, I don’t want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool. Let’s see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we’ve got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they’re blowing up gyms. They’ll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they’ll completely film an entire gym before it’s launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome. Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke. It was so cool. He was so cool. I can’t even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything. Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he’s like, “Is there any business that Clickfunnels won’t work for?” and we’re like, “Not really. It’s pretty amazing.” So he’s like, “We need to get you guys on the show. You guys need to be on the Profit. I’ve got a whole bunch of people with shows coming up. I’m going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He’s awesome. So then we’re like, “we’re going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He’s like, “Nah, it’s Saturday, we’re just hanging out. I’ll just come in and hang out and take pictures with everyone if that’s cool.” I’m like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event. He sat there and did interventions with people only he was fixing people on the fly. Super cool. And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool. So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I’ll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool. So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the small amount of money you put was worth the investment. Like I said, we spent over a half million dollars to entertain, educate, train and inspire you guys and I hope you got all that and a whole bunch more out of it. We’re excited for next year. Next year Funnel Hacking Live will be in February, which will be cool because it’s going to be the last week of February in Dallas. My goal, and this isn’t happening yet, my goal, I’m putting it out there right now, I want to get Mark Cubin, and I want to get Tony Robbins this next one. Otherwise, we can’t make it better than this years, this years was pretty dang cool. If we wanted to step it up, that’s the only thing we got to do it with. So that’s my goal and game plan, but no promises yet, but that’s kind of what we’re shooting for. We will see. Anyway, with that said, I’m at the office. I took yesterday off to just lay out, hang out. Today I’m going to be using as a planning day, I’ve got a lot of stuff and projects and cool things happening, so I’m going to try to plan it, organize and just figure out the next steps. I hope you guys are as well, especially those who came to the event. Because now you have this reflection moment, “Okay, what am I going to do? All these things have happened. What should I do?” I remember listening to Tim Ferriss at an event one time talk about himself, and somebody asked, “what are you…if we were to follow you around for a day, what would we see?” He’s like, “It’d be pretty boring, most the time I’m just sitting there thinking, and reading and meditating. It doesn’t look like I’m doing much because for me, it’s all about…I don’t want to spend a week, a month, a year, whatever it takes, trying to figure out of all the dominoes all the dues, all the things out there instead of trying to knock over every single domino like most people do, I try to sit and figure out what’s the one big domino that if I push that one over it knocks down all the rest of the dominoes or makes the rest of them irrelevant. That’s what I do.” So today is going to be like my big domino day. I’m going to sit back and try to figure out what the big domino is I need to knock over that will make all the rest irrelevant or knock over the rest of the dominoes. So that’s my game plan for today, I hope you do the same thing as well. With that said, Have an amazing day. If you haven’t watched Batman VS Superman yet, go and watch it and don’t complain. These guys spent hundreds of millions of dollars and it’s going to cost you $10. With that said, I’ll talk to you all again soon. Thanks everybody.

Turn Off The Dang Football Game And Get Back To Work

Play Episode Listen Later Feb 3, 2016 11:49

No one's ever progressed by watching four hours of football… On this episode Russell talks about turning off the football game and getting back to work because people are wasting their lives away watching sports. Here are 3 interesting (but possibly offensive) things to listen for in today's episode: Why spending a significant amount of sports is not a good use of time. What Russell recommends if your number one hobby is watching sports. And why you should find out what part of your life you are passionate about, that doesn't involve watching other people succeed. So listen below to hear how Russell is going to piss off all the people who love sports. ---Transcript--- Good morning everybody, this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you're having a good day today. It's freezing in Boise, I don't know what it is but I keep thinking it's going to be summer, and then no. And the way our new house is built, I don't know if I told you this, It's one of the pains of our house. So, it's a little bit bigger of a house and there's four different heating zones. And my bedroom is the last one, and also the heating system and the water system are tied together. So what happens is, because we're the last room, we have those cool nest controller things, so we have the temperature set in our room to 71 which is perfect normally. But when it gets cold it'll show 71 is where it's trying to get to but it's only actually 67. And for some reason, if it gets to freezing or below, I'm just pretty much screwed. That part of my house is freezing. At night we're freezing cold. We have all these space heaters, and we're trying to warm it up and everything, but it can't get warm. We've had 5 guys come, so that's part of the issue. But that's okay cause we can bundle up in blankies and stuff to keep warm. The other part though, and we've learned this, if I look at the temperature in my room on my nest, let's say it's 71, but it's actually under 71, that means it's not able to get the heat it needs to warm my room, which is also tied to the hot water heater, which means my shower cannot make a warm shower. If the gauge on my room is 70 or 71 right now, I'm going to have a warm shower, but if it's not I'm going to have a freezing cold shower. For the last 3 days it's been below. Any other showers in our house are fine, so I have to go shower in the kids' rooms. But my own shower won't and that's kind of weird. So that's where we're at. I wanted to talk today about something that I'm probably going to offend somebody. And if so, I really apologize. I don't really apologize; I think it needs to be said. So this is my thought. I was asking someone the other day, they were trying to figure out what to build, their passions and stuff. I was like, “there's got to be something you are crazy passionate about. Where you would do it for free and you could inspire others. All of your free time you're focusing there and you're learning about it and reading and watching.” And maybe I'm just the weird one but I assumed everyone was passionate about something. I assumed there's things you follow that you're obsessed with. For me, obviously marketing, I'm obsessed with it. I read every blog post, listen to every podcast, reading insane amounts of books and courses. I'm just obsessed with that concept, but that's not the only concept. There's a lot of other stuff. For a while it was NLP that became a passion. I was studying, I was learning, I was reading books and courses and cds. It was consuming, immersion of NLP. I had a time I was selling. How do we sell, trial closes, and tonality, and all that's from when I became obsessed with the selling part for a while. Right now, I think my passion is bio-hacking. What are all the weird crazy cool things I can do to get more out of my body. More energy, more focus, more weight loss, more happiness. Maybe I'm just insane, because of this bio-hacking phase; we're in the process about to begin to build out this huge bio-hacking room in our house. It's going to be insane. I'm hoping I finish it before I'm out of my bio-hacking phase. But as of right now, I'm in it. I'm neck deep and I'm obsessed and it's so much fun and exciting. Every day there's a fun new thing. I'm reading the blogs and the podcasts. I'm starting a whole cool company based around it. Just a bunch of crazy, cool things. So that's kind of what's happening. I love it and I have so much fun with it and I assume everyone's got something like that. So I ask this guy, “What are the things you are passionate about?” And he really struggled trying to find it. Finally he came back, “You know what I'm really passionate about? Sports, I love watching football.” I was like, “Oh man,” I wanted to ask, “How many hours a day do you watch football, how many hours a week do you watch football?” I don't even know where to go with this. Maybe it's just because I'm not the kind of guy that likes to watch sports. I love being entertained, I love going to a two hour movie and watching and getting entertained and then coming back to the real world and doing stuff again. But it feels like with sports, especially football. It's four hours and you watch other people live their dreams and you sit there and you don't. And you talk about things that don't matter. And again, some people sports is their thing and it matters, I get that. I'm a wrestler, I get passionate, I watch other people. I get that. But, I think a huge majority of people are just wasting their life away watching sports. Watching other people achieve their goals, and their dreams and things like that. Again, an average football game is four hours, and how many football games do you watch a week or weekend? My brother, I love him to death, but he watches football all of the time. We were at his house, and he's a lot younger than me, we were talking and he's talking about all these super bowls that happened before he was born, that he went back and watched the videos of them. Dude, you watch videos from people who are from before you…You wasted four hours of time watching something that you could have just seen the score. You knew the outcome and you watched four hours of this thing. And it was just like,” Ahhh”. I see people watching golf, and baseball and it just doesn't make sense to me. You know, it's been interesting. I love going to sporting things. I went to the wrestling match of the kids the other day. I like going to baseball games and football games. For me, it's a lot less of going to watch the sport. And the sport part is fun, I get that, but it's the people, the atmosphere. I enjoy that part of it. But sitting down in front of the TV and pushing play while your wife and kids do other things and you're just zoned out. It just makes me sick thinking about how many hours are wasted. They could be doing so many more productive things. Helping to enhance you and your life and family and people around you, people you could serve. If you took that four hours a week, assuming you're watching one game and not twelve. The four hours you spend watching a game and use it to read a book or to read blog posts, for crying out loud, just something. You can develop skills that can actually help other people and change the world in your little way. That's kind of my thought. I just feel like, there's nothing inherently bad with sitting there watching a football game. What does Garrett White say, “You're sedating yourself, so you don't have to deal with all the rest of the things.” I've been to people's houses where I go over there and their watching football and their wife and kids are in the other room, and they're missing it! So if you're number one passion or hobby or talent is watching sports, I recommend deleting ESPN or ESPN2, or ESPN the Ocho, or whatever. Whatever you're watching, turn it off. It's not that important. Have them text you the highlights of the game. Watch the news, the recap for three minutes. They show you all the important plays that happened and you don't have to waste so much of your time, energy and talents on that. I don't know where I'm going with this. I think I'm just very guarded of my time, every waking minute. Because I know that there's so much to do, so much that I want to become, and I feel like, four hours, or three hours or one hour, of whatever sport you're in, that's a big sacrifice. If you're billing your time that four hour period of time, it's not making at least 5 grand an hour, if you're not making 20 grand from there, there are way better ways to spend that time. So I encourage you guys to turn off the TV and stop watching sports. Watch the highlights, I'll allow you to do that because I even like the highlights, even sports I don't like, it's still fun. Like golf, I will never watch golf or baseball or pretty much any sport to be honest, but I love watching the highlights, because you get to see the one cool thing that happened in 4 hours. I get that, so I give you permission to watch the highlights, but turn the darn TV off, pay attention to your wife, your spouse, and it's time to cultivate a hobby or talent that isn't involved watching other people succeed. It's around you helping and serving and changing somebody's life. Think about what aspect of your life you are passionate about. Is it financial, is it health, is it business, is it recreational, is home building, is it gardening? I don't care what it is, pick something. Start doing that, because first off, when you start doing it, you're going to become a better person. I don't know anyone who becomes a better person watching four hours of football. It doesn't happen. Maybe you know players names better or you can guess the scores or you can cheer for people, but it doesn't make you a better person at all. I almost think, it's the second you turn the TV on, your progress in life starts moving backwards. I feel like we're always either moving forward or backwards. The second you push play on ESPN you start moving backwards, because you're no longer contributing, you're just being entertained. It's like a movie you guys, that's it. So there you go. I'm sure I pissed off a lot of people who love sports, but I care more about you and about what you can become and who you can serve. So turn off the TVs, let's find a passion, find a hobby. Something that, first off, is going to better your own life, and second off, you can use that to better other people's lives. That's the secret spot where you're going to find a business guys. If you're not passionate about something yet, turn off the TV and go to Barnes and Noble. Lock yourself in there and walk around and read every book until….read the first chapter of a different book in every single section, and the book you're not able to put down, that's the one. Go buy it and go start consuming it and go buy all the other books around that topic. That's how you should begin your journey. Turn off the TV, go get a book and that's it for today. I'm going to go in there and get back to work on writing a book. Book number two, first draft is done and we're working on getting it all done. Hopefully have the first printed draft live at the funnel hacking event. So I'm excited. Appreciate you all, have a great day and I'll talk to you soon.

Turn Off The Dang Football Game And Get Back To Work