Podcasts about dental success

We hear that “consistency is key” in a lot of areas of our lives, and dental growth is no exception. But what's difficult is strategizing for consistent growth. In this episode of The Dental Economist Show, host Mike Huffaker sits down with Mick Janness, CEO and Co-Founder of Oakpoint, to explore how his team grew a single practice to over 40 locations through strategic hub-and-spoke specialty care models. Through the conversation, they unpack practical insights on everything from revenue cycle management to maintaining clinical autonomy in a growing organization. Focusing on fundamental execution and patient experience is what takes businesses to the finish line of success, allowing them to find the key in the first place. If you want to grow more, without settling for less, this is the episode for you!

Dive deep into the heart of dental excellence with our exclusive interview featuring Steve Craig, a multi-award-winning leader and Solmetex's Director of Special Markets. In this powerhouse episode, Steve unveils the secrets to building high-performing dental teams and revolutionizing your practice with cutting-edge dental water solutions.Discover how to transform your leadership approach, cultivate a culture of growth, and navigate the ever-evolving dental landscape. Steve's 20+ years of DSO and dental industry expertise shines as he shares invaluable insights on team development, practice optimization, and the critical role of water purity in modern dentistry.Learn why water is the #1 instrument in your practice and how Solmetex's comprehensive solutions can elevate your patient care and protect your practice's legacy. Steve's passion for making the complex simple will inspire you to unlock your team's full potential and create a thriving, patient-centric environment. Don't miss this opportunity to gain actionable strategies and ignite your practice's growth!Join us as we explore the future of dental leadership and water innovation with Steve Craig.Connect with Steve Craig or Solmetex:linkedin.com/in/stevecraig20www.solacmetex.comWe a-DOOR-e our listeners! Find out more about The Mint Door:

Are you a dental professional struggling to balance exceptional patient care with a thriving practice? Discover the secrets to building genuine relationships and transforming your team dynamics with industry veteran Callie Ward!In this powerful interview, Callie, a Business Development Consultant at Dash Dental Consulting, reveals how miscommunication and a lack of authentic leadership can sabotage your practice's potential. Learn how to move beyond procedures and metrics to truly connect with your patients and team on a human level.Callie's 30+ years of experience shine through as she shares practical strategies to:Boost case acceptance through genuine patient relationships.Reduce team turnover by fostering a culture of trust and communication.Enhance patient experience by prioritizing human connection over transactions.Unlock deeper levels of fulfillment in your dental career.If you're ready to create a practice where both your team and your patients feel valued and heard, this episode is for you. Callie's insights will inspire you to transform your practice, enhance your relationships, and rediscover the joy of dentistry.Don't miss this opportunity to revolutionize your approach to dental practice management! Tune in now and start building a practice that truly resonates.Learn more about Callie Ward and her work:https://dashdentalconsulting.comWe a-DOOR-e our listeners! Find out more about The Mint Door:

In today's episode, Dr. Mark Costes sits down with Steve Hollingsworth—media producer extraordinaire and the man behind the daily content for Dental Success and Smile Outreach International. Recorded from their makeshift studio in Roatan, Honduras, this episode captures the raw, real, and deeply meaningful moments from their latest dental mission trip.  Steve shares his perspective on the unique duality of Roatan—lush paradise on one side, stark poverty on the other—and reflects on the rewarding chaos of treating 100+ patients a day with limited resources. The duo dive into what it takes to balance high-volume clinical work with content creation, why this particular mission trip stood out from others, and how even non-clinical volunteers walk away transformed. From gang migration stories to underwater wildlife sightings, and the heart behind volunteer families like those running the Refuge, this episode is a powerful reminder of the human spirit's resilience and the impact of service. Steve Hollingsworth Founder | EnLighting Media Steve Hollingsworth is a lifelong creative whose love for storytelling and music started early, with a camera and drumsticks in hand. Over the past two decades, media production has given him front-row access to industries and experiences around the world — from aerial cinematography for aviation brands to cinematic storytelling for dental practices across the country. As founder of EnLighting Media, Steve leads branded content production, live-streaming for major events like the Dental Success Summit, and post-production for The Dentalpreneur Podcast, the #1 podcast in dentistry, where he has edited over 2,000.  When he's not filming or traveling for global nonprofit projects with Smile Outreach International, Steve recharges at home in Prescott, Arizona, with his wife Mara, their two cats, and his drum studio — continuing to live out a lifelong passion for creativity, connection, and service. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we're back with part two of our live panel from the Women in DSO event, featuring Dr. Mark Costes and his powerhouse executive team—Ashlee Hirschfeld, Kay Lange, Sydney Robinson, and Mary Lafferty. This conversation dives deeper into the key operational strategies and leadership principles that drive growth and efficiency in DSOs. The team explores the importance of accountability in systemization, how to form a strong internal "board of directors," and the role of marketing in patient acquisition and retention. They also discuss strategies for reducing staff turnover, overcoming resistance to change, and leveraging AI for smarter business decisions. Plus, Mary shares game-changing insights on optimizing marketing efforts for real impact. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes takes the stage at the Women in DSO event, sharing insights into the incredible growth of Dental Success Companies and the lessons learned from scaling multiple businesses. He's joined by his powerhouse executive team, including Ashlee Hirschfeld, Kay Lange, Sydney Robinson, and Mary Lafferty, who break down key strategies for running a thriving DSO. They discuss everything from the operational bottlenecks that prevent growth to how AI is reshaping the dental industry. The conversation dives into the importance of standardizing care, creating a solid hiring process, and leveraging technology to streamline operations. Plus, they share practical tips on making job postings more attractive, retaining top talent, and building a culture that fosters innovation. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Ever at a loss for words when trying to partner with local businesses?In this episode of the Ground Marketing Series, I'm uncovering the secrets behind a compelling pitch that transforms your dental practice into a patient magnet. Start by rethinking how you present your offer to potential partners, focusing on partnerships that bring continuous value to both sides. Amidst discussions on common missteps made in ground marketing, we're diving into the psychology that dictates an irresistible pitch. We'll walk through the six psychological triggers—reciprocity, authority, social proof, scarcity, commitment, and liking—that can turn your pitch into an offer they can't refuse. You'll come away understanding how each trigger can be woven into your marketing narrative to capture the interest of potential partners from every angle.But the insights don't stop there; You'll be armed with a four-step blueprint for crafting a high-converting pitch that includes the hook, value proposition, social proof, and the decisive close. Curious about the application? I'll be giving some real-life examples, showcasing how these strategies have found success in diverse settings like gyms and coffee shops. As the episode wraps, discover advanced techniques for scaling your strategy: automation, social media dynamics, and powerful referral networks become part of your armory.What You'll Learn in This Episode:The role of effective communication in strategic partnerships.Common pitfalls dentists encounter in ground marketing.Psychological triggers that elevate your pitch.A four-step structure to craft a compelling pitch.Advanced strategies for reading reactions and handling objections.Innovative incentives to make your offers irresistible.Successful real-life examples of pitches in non-traditional settings.Techniques to automate and scale your ground marketing efforts.Hit play and discover how to skyrocket your dental practice with winning marketing pitches!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Businesses/Brands:CrossFitLA Fitness‍Software/Tools:Excel‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: mastering Your Ground Marketing Pitch. We're gonna be discussing how to competently communicate your offer to potential partners. Now ground marketing is one of the most powerful cost-effective strategies to create a continuous stream of new patients for your dental practice. Not only is it a continuous stream, but this stream has depth volume, however, success hinges on your ability to pitch effectively, turning cold introductions into long-term mutually. Beneficial partnerships. This is just good to do in general, even when you're just talking out and about. This is gonna really, really help you out with your ground marketing, but also people skills and so much more.Now, most dentists fail at ground marketing because number one, they talk too much about themselves instead of what's in it for the other person. Two, their offer is unclear, generic, or lacks an irresistible incentive. Three. They don't overcome objections with confidence. And four, they fail to follow up strategically.Now this episode's gonna break down every detail of crafting, delivering, and closing a high converting ground marketing pitch so you can walk into multiple businesses and secure referral partnerships Specifically, we're gonna be discussing three things, three events, three businesses in this episode, schools, gyms, and community events.Now, understanding the psychology behind an irresistible pitch. People buy into partnerships emotionally, then justify them logically. So if a business owner doesn't feel emotionally engaged by your offer, they won't care about the details. So here's how to structure your pitch so it triggers a yes response in their brain.There's six psychological triggers that make people say yes, and we've discussed them in previous episodes. And number one, reciprocity. People feel obligated to return favors, so offer something valuable first before asking for anything in return. Two authority. Position yourself as a trusted expert, not just a dentist looking for new patients, but you can possibly use phrases like most people don't realize how much their oral health affects.And then you mention a specific concern like how much their oral health affects their diabetes, their confidence, their fitness, et cetera. And continue with that. You're positioning yourself as a trusted expert.Three social proof business owners want to know that others already trust you. So mention existing partnerships. Four. Scarcity. If your offer feels exclusive or limited, they'll value it more. Five. Commitment and consistency. When they agree to something small, they're more likely to commit to something bigger later.And six, liking people do business with those they like and trust. So make your pitch conversational, not salesy. Okay, so those are the six psychological triggers that make people say yes, and that's what's gonna be behind your pitch. So the proven formula, we're gonna share it right now for a winning ground marketing pitch.There's a four step structure of a high converting pitch, and we discussed this in the ground marketing course with further details, but every effective pitch follows this proven structure. Number one, the hook. So instantly grab their attention. Start by focusing on them, not yourself. Here's a couple examples, right?Hey, I love how your gym promotes holistic wellness. I love to support that in, a way that makes your members even happier. Or, Hey, your daycare does an amazing job helping kids developing their confidence. You know, I love to offer something that makes parents feel, supported. Make sure it's a hook, grabs their attention.Not long, 10 seconds or less, Hey, it's free. Grab whatever you want, right? That's at an event. Make sure. It's a hook. Then the second part is the value proposition. Now this one's 30 seconds, or less, right? What's in it for them? So first we instantly grab their attention, Hey, it's free. And then what's in it for them?So explain how your partnership will help their business members, customers, or students. So here's an example. We found that parents at daycare centers love getting expert guidance on their children's oral development. I love to provide a free Healthy Smiles for Kids Workshop that adds value to your families.Or, our goal is to help your customers feel more confident about their health. We can provide a free small performance assessment for your members the next time you have an event. Boom. That is the value proposition. 30 seconds, that's what's in it for them. The next thing number three is social proof.That's another 30 seconds or less. Show that others trust you. So you can share a real world example of success to make them feel comfortable. You can say, you know, we've partnered with, this specific business and they loved it because it gave their customers an added benefit at no cost to them. Or you can say, Hey, when we ran this with another business, they saw a 27% increase in engagement from their members.So that's why it's important to track these things because data like this helps when you are doing your pitch, when you're providing the social proof. I personally like the first one, we've partnered with this local businesses and they loved it because it gave their customers an added benefit at no cost to them.Sometimes I say, Hey, you know what, for this month we're specifically doing this, blah, blah, blah. For the community, we wanted to promote you. A lot of people saw more of our patients become their clients, we just wanted to have your information. Boom. Social proof, right? And then finally the close 10 seconds or less.This is a soft, no pressure ask. Don't say, would you like to do this right? Say, Hey, let's test it out. Let's make this happen. If it works we can expand it. Sound good? Boom, that's it. That's all you have to do. So that was the hook. 10 seconds. The value proposition, 30 seconds. What's in it for them?The social proof show that others trust you. That's 30 seconds and the close, that's 10 seconds and it's a soft, no pressure ask. So that's what in total, that's about a and a half. Obviously there's gonna be conversation back and forth, right? Don't try to, I have a minute to do my introduction and that's it.No, make it like you're playing catch with this, right? Do the hook, play, catch value proposition, play catch, social proof, play, catch the close, play, catch right conversations going back and forth with them. Now you wanna learn, and this is huge, huge, huge advanced strategies for maximum impact. A how to read and adapt to their reactions.That's, I can't tell you how incredible that is because sometimes you will see people say, yeah, definitely drop off your signup sheet. I'd love to have this person. You can see their reaction. They're thinking of people in their mind to sign up. They have family members, all these things. Although you said it's for the employees, but they wanna sign people up.Then you see people who, their reactions, they could be saying, yeah, just leave it, drop it off. You'll come by and pick it up on Friday. they're not even looking at the sheet of paper or they're not even thinking about the calendar or anything like that. their reaction is, plain.nothing to it. That's where we're gonna be discussing right now, how to read and adapt to their reactions. So if they lean forward, nod, or especially ask follow-up questions, they're interested, move toward the close, right? But if they seem hesitant, use the softening technique and the softening technique is, you're just totally understandable.So you can say something like, Hey, totally understandable. I know you're busy, so let's just try this with a few people and see if they like it. Or we can try this with a couple of your classrooms and see if they like it. Or we can try this with a specific grade, or a specific daycare or a specific time.We can try this at your next event, right where you have more vendors. Totally understandable. Uses something we call the competitor mention technique. You can say, I totally get it. LA Fitness said the same thing at first, but when they saw how easy it was, they loved it.So you can mention something like that. You're mentioning the competition. I've yet to need to do that. But we do have members who have done that and it works fantastic. So you can go ahead it's a partnership and you see that they're leaning forward with success, once you do, you can tell, you can read and adapt their reactions from the hook once you're like, yeah.And then the value proposition, if their eyes get wider, their eyebrows raise higher, they see more excited. They want to sit and talk with you. They give you more time. You already closed it. You know, you don't need to, think about it and say, okay, you know, we can test this out with a couple people.No, you can just say, we'd love toparticipate at the event, or whatever you're trying to do right now. Objection handling. Sometimes you may get, people say, especially at corporations, we don't usually do partnerships like this. Now you can say, I totally understand. Neither did this specific business, but after trying it, they loved it because it added value to their customers.Had no extra effort on their part. We're doing everything right. So then they're gonna say, okay, cool. You may get objections like, I don't think our customers would be interested. that's where you say, I hear you. Most customers don't realize they need this until they're offered it. That's why we start with a, small group or we start at a small event, or we start with a couple of your people right, to see the response You may get, we already work with another dentist. This one I have gotten many times. Now you can say a couple things. One thing you can say is like, Hey, that's great. That means you understand the value of oral health for your customers, your children, your members, whoever, right? But what we offer is a bit different.Our approach is a hundred percent focused on than mention a unique angle. Would you be open to seeing how this compliments what you're already doing and then boom, you continue. Right? A lot of the times, especially at schools or daycares, you may get someone who says, yeah, you know what? We already work with another dentist.Say, oh no, I completely understand. You know, that's fantastic. That's wonderful. You value oral health for your customers, your members, your students. Wonderful. I love it. what we wanted to offer was a little bit different on their approach. I think they come like once a year, once every two years.Right. And typically, yeah, they do. Dentists come once every quarter or once every two years. And then you can mention, what we wanted to do was just offer like a mini workshop, no competition, nothing like that. We're not trying to steal customers or steal anything like that. We just wanted to enhance, the importance of oral health, right?Or enhance the importance of a specific unique angle. we can start off with just a couple classrooms. That'd be perfectly fine. It can be part of like an assembly or whatever, and then boom. You're like, yeah, you know what you let's make it happen, and then you can make it happen. A lot of it has to do with your tone of voice too.Now that's what you're gonna do with objections. You're gonna have those advanced strategies on how to read and adapt reactions.Now your secret weapon is gonna be irresistible incentives that close deals. Most businesses won't partner unless they see a clear win. So use high converting incentives and every community, every location is gonna be different. Giveaways that work, for example, are whiteningsfree whitenings. that's probably universal and makes their customers feel special.Then you can do free digital smile makeovers, it's digital. So more engaging than a cleaning you can do exclusive offers if you want, That increases engagement, gift cards and things like that. Personalized oral health and fitness guides. free mouth guards if you like.free office tour a special on a new patient exam at the same time. Sometimes we do have quite a few members don't offer anything for free. they're just available for them and they stay on top of mind. They have specific people who are just ground marketers who make sure they are up there in there, in the businesses, staying on top of mind, staying on the events.Helping them connect with other businesses. And they are just, I mean, they've never offered anything for free. They're just like, Hey, we're here. And then they're always participating in their, things. And those are fantastic. Those are fantastic when they do that. But me personally, yeah.New patient exams, free office tour, and free whitenings. Those are my top three for me. Now the urgency hook, we're only offering this partnership to two local gyms this quarter, or we're only doing this with one gym this month. It can be the health and wellness month or whatever that you want to call it.And yeah, they're gonna wanna partner up with you because it's, Hey, I wanna be that one gym, right? That's in front of your patients. Or you can say, Hey, we have room for just five daycares to receive our free Healthy Smiles workshop that we're doing this month, and we thought about this daycare and we'd love to do it.now, the follow-up system that converts interest into results, this is how you're gonna wanna follow up, okay? Now the day after, follow-up email or text, right? You can say, Hey, excited to work together. My name is great meeting you. Here's a quick summary of what we discuss and let's test this out, or let's make this happenand see how they like it.I'll follow up in a few days to check in, right? And then you wanna. Personal check-in. You wanna call or drop by in person and just say, just wanted to check in if you had any questions or needed any materials for me to make this easier, especially if you're gonna be a part of an event, if you're gonna be doing a specific workshop or a seminar, if it's a daycare, you might possibly be doing a workshop or something like that.If it's a gym, you're probably gonna be at an event. If it's a community event, you're gonna be at an event, right? You wanna continue to check in, see how you can be of help. And then week three and four you wanna share testimonial or success stories from other partners. Offer an exclusive upgrade to keep them engaged with these partnerships as well.Now the next step, scaling ground marketing to dominate your market. The way you wanna scale this is automate follow-ups. So use a CRM to track partnerships and automate email, text reminders. Now, in the ground marketing course, we do have, it's an Excel sheet that it's a template. We have it for you, and in there we show you how to do this, how to automate follow ups with potential partners and referrals, right?Businesses that you're going consistently in there. You're picking up signup sheets, you're dropping off flyers, you're doing their events, you're helping them out. But at the same time, obviously they're referring new patients. So following up is key. ' cause you're like in a relationship now, so you want to continue to show up.At the same time, you also wanna, number two, leverage social media. So tag businesses and posts to increase visibility, right? Once you've created this partnership, tag them a ton, even if you're near the specific business, if you're around the specific business. If you're in front of the specific business or you're obviously in the business, tag them.Leverage social media. Three is develop a referral network. So introduce businesses to each other and position yourself as a trusted local authority. the relationship doesn't stop there, right? Meaning, if you find they will benefit. Let's just say you're going to a specific gym and hey, the gym owner for this CrossFit will benefit knowing this other person or this person at the district.Let me introduce them. 'cause I know we've had that conversation that they wanted to be in the district too, or something like that with the schools or children or whatever. Make that happen. Make that introduction happen and that's it. Not only does this strengthen the referral, partnership, but at the same time.You're helping out the community and now you're providing benefits for both of those businesses. You're on top of mind for both of them, and it's easier for you to do things with them now, be a part of their events and so much more. And for finally, host joint events. So partner with local businesses for workshop, top of events, booths, things like that helps out a lot.So once you do that, that's basically it. The strategic ground marketing approach. You wanna make it low risk and high value, you'll close more partnerships and get more referrals and dominate ground marketing. Never say, what do you think? Never say, could we do this? Right? if you find any hesitation at all, just say, if you want, we can give it a quick try on, on the event that's coming up for you or on your next event.Or we can give it a try with a couple people in your group. If it works well, we can expand it. Sound good? Boom. That's it. This works. Most business owners don't want to feel like they're being pitched, but they love it when someone supports their business. So this approach makes them feel like they're getting the better end of a deal while naturally positioning you as someone worth promoting.So the key is get before you ask. They should feel like you're helping them first, make it feel effortless. No extra work for them. Leave a natural way for their customers to engage with you. Okay. So now I wanna share with you some scripts, for your initial approach. And remember, we wanna frame it like we're helping them. So we want to casually walk in and say, you know, if it's a gym, hey, you know, we're running a healthy smile healthy body campaign this month, and we love featuring local gyms.Can I grab your info so we can promote your gym to our patients and stay quiet? They will love this. Do this with every single fitness studio that you know of. The next one is a coffee shop. You can walk in casually and say, Hey, we're doing a sip and smile feature this month where we highlight local businesses.Our patients love. They love this coffee shop. I love this coffee shop. Can I grab your info so we can promote your coffee shop? that's it. Stay quiet. They will love it. Salon and med. Spa casually. Walk in. Hey, we're doing a confidence month, a spotlight, and featuring top local beauty spots. I'd love to include your salon, would it be okay?Can I grab your info to share with our patients? Boom, they will love this. And then daycare. Hey, this month we're doing a Healthy Smile for Kids feature and letting parents know about trusted local daycares. Can I grab your info to share with them? Not one person. Will say, no, don't. They will love, absolutely love this.you are gonna be a hero to them once you do these scripts. Right now, in the ground marketing course, we share these scripts in so many more scripts, as the initial approach to get your foot in the door, to start the conversation, to already start making this partnership happen. So many more scripts and we dive deeper on the scripts that I just told you about and show you way, way, way more.Right. But that's how you wanna do it. They give you their info without hesitation when you do this because you're helping them. And now once they're, you know, yeah, lemme grab some information for you. Yeah, of course. Take some more information, whatever, right? Once they give you their info, keep the conversation about them.Make it still about them. So with the gym, Hey, how long have you been in this location? Your gym looks amazing. The coffee shop. Hey, what's your best seller? I'll make sure to tell people to try it. The salon. Do you guys do VIP events? We see a lot of patients who love Self-care. That one's nice because they'll say like, yeah, you know what we do, VIP, eventual.We've been thinking about it. And boom, lo and behold, you guys can partner up and make something happen. The daycare. Are you guys taking new enrollments? I mean, parents always ask us about trusted daycares. Having these, conversations where you're still following up still continuing the conversation.Those questions specifically, ultimately crucial. I mean, you are deepening. You are building that relationship. You are dropping the reciprocity seed in there. By showing interest in their business, you're making them feel valued. They will now naturally start thinking about how they can help you in return.Now, step three, right? Once you're building the rapport, you can say, by the way, we see a lot of patients who are into fitness, sometimes they ask about gyms in the area. Would it be okay if we left a small signup sheet here for people who might wanna learn more about. Dentistry or dental wellness and how it connects to performance.Boom, that's it. Coffee shop. We have a lot of patients who love supporting local coffee spots. If it's cool with you, I'd love to leave a signup sheet here so anyone interested in wellness can get some cool perks in the future. salon. A lot of our patients are into beauty and self-care.Would it ever be okay to leave a signup sheet here for anyone who might want tips on how their smile plays a role in overall confidence? Or anybody here who might need free whitening? That's it. If you mentioned free whitening in a lot of them, gym, coffee shops, salons. leave that here and you're gonna see them sign up. But mainly coffee shops and salons are huge and a lot of the times gyms are too. Now with daycares you can say, many parents ask us about oral health for kids.Would it be all right if we left a little signup sheet here in case any parents have questions or want some free resources? We're running a new patient exam right now too, as well. Boom. This makes it feel like a helpful resource, not a sales pitch. And then finally, Step four, you wanna create an irresistible, non-salesy incentive, right? The gym, we're also giving gym members a free smile performance guide if they sign up or giving them free whitening. Same thing with,the coffee shop. if they sign up, we're giving them a free sip and smile rewards card, or they don't even have to sign up.It's just another free whining. If you want, justmake sure your incentive is according to location. It has to be appropriate, Step five is the indirect close. So getting them to promote you without asking directly after they say, yeah, you can definitely leave something off, or, yeah, you can definitely leave us your information or whatever.You can say, I'll stop by next week to pick up any flyers so we can let our patients know about your gym too, Would it be okay if I left some of our information here as well? You wanna say that with everyone? Make sure you're always, oh, thank you so much.This is fantastic. I love it. Hey, would it be okay if I also did this, a super small 5% at the very end? All you're doing is talking about them, you're highlighting them. You wanna provide more for them. And then you also wanna benefit their members, their residents, their customers, and at the very 5%, that's the ask, Hey, would it be okay if I leave some of my information here as well?Oh, and a signup sheet, just so anybody who's interested in blah, blah, blah, blah, blah, in a free whitening and this or that, they can just sign up. Would that be okay? Now they feel like. They got the whole good end of the deal, and the least they can do is, oh yeah, of course we can do that. So that's what you wanna do.And then step six, you want to keep, the business actively engaged, right? You wanna follow up casually drop by. Hey, just wanted to check in, see how if any customers were interested in the signup sheet wanted to stop by. Oh, okay. Cool. Yeah, there's a name. Hey, by the way, I gave a shout out to your business and our patient newsletter.Let me know if you want me to mention anything specific next time. That could be week two, week four. Hey, we had a few signups from your place. Just wanted to say thanks again for letting us set that up. If there's anything we can do for you, let me know. That could be week four, right? And then you just continually following up with them.You're continually following up with them. Now there's many, many things you can do when it comes to, how to do this right? Now, some real life examples on how this worked was with the gym, right? There's one where members secured a long-term referral deal with the gym was focused on airway and performance dentistry, and he realized that gym members were perfect candidates for his practice. He didn't use a generic pitch about dental health, which gym owners don't care about.before he failed to position his offer as a benefit to the gym. So that failed. Right? And he also, he never used reciprocity to make the gym owners feel like they were getting the better deal. So this is what he did. Instead, now he checked the gym's website to see their branding and target audience.He scanned their Google reviews to understand common complaints or interest from members, and that was huge. That was huge because that's already on the top of mind of the gym owner. And then he visited their Instagram page and saw that the gym was promoting an upcoming member appreciation month. And then boom, that's it.He just said, Hey, I wanted to be a part of that member appreciation month. Can we be a part of it? And then gave a little bit more conversation, extra value. He kept those Google reviews, the negative ones in mind and saw a way to combat that and used that to his advantage. But it acknowledged the Jim's current goal.It positioned him as helping them first, and it made it effortless for the gym. So it reduced all objections. And yeah, he used social proof, and then at the same time, he leveraged it. He can say, Hey, we recently did this with this gym, and their members loved it. Look at the social media.Other gyms reached out to him and said, Hey, can you come and do this for our practice as well? It was fantastic. So the results were really, really good. Members signed up in the first week. Many became new patients and the gym continued referring members every month, making this a long-term referral stream, and it was fantastic.Now here's another one where a practice owner, got into a coffee shop without paying a dime and she promoted her practice. Now this is pretty interesting because traditional flyers and business cards got ignored right at the coffee shop. so throw that out the window.If you feel like I'm just gonna drop off some flyers and hopefully people will sign up, it gets ignored, right? And she's proof. There was no compelling reason I. For customers to engage and coffee shop owners saw no benefit in promoting a dental office. So she did her research, right? She followed the coffee shop on Instagram and noticed they ran loyalrewards program where customers earned free drinks.She saw they often featured local businesses in their email list to boost engagement Just like most business owners saw that the coffee shop wanted to increase customer engagement and repeat visits, so she built her pitch around the goal. She said, Hey, I love your SIP and Earn rewards program.We're looking for awesome local businesses to highlight in our patient newsletter. Would it be cool if I featured your coffee shop? Notice how she offered something first, pre-promotion. She made the business owner feel like they were getting the better deal. Now the third step was she added a unique non-salesy signup sheet.So after a few minutes of chatting, she just said, Hey, I was thinking, you know, it'd be fun to offer your coffee shop customers something extra like a sip and smile rewards card for this month. Yeah, I was just thinking everyone who purchased a coffee or whichever 30 customers you absolutely love will also get free whitening with their coffee.I could stop by and bring some reward cards for you to give out. This worked incredibly. I loved it when she did this because here's the thing. You're not promoting yourself, you're not waiting for someone to sign up. You're not doing anything. This person, the barista already started having people in mind, oh my god, I can just give free whining to people.Yeah, you can give free whining to people. Oh wow. Okay. I had people in mind already. Oh, and then customers come in and you're like, Perfect. it ran out within like a couple of days. This was brilliant. And it worked because it was fun, relevant, and interactive. Not just boring dental flyers.This person's actually giving these out, right? This barista's, Hey, here's your coffee shop. And by the way, at the same time, the dental office right down the street, doctor, whoever right, told me I can give out a specific amount of free whitening to people and I just.I wanted to give it to you. You know what I mean?Or they conversated obviously, and then they said, Hey, here's free whining. Or they just said, Hey, you're coming here all the time. I absolutely love it. And we're able to give out free whitening to people. if you want it, here it is. Right?Never took it as offensive oh my gosh, I need white.None of that stuff. So get that outta your head if you think that's happening. That doesn't happen, at least in, it's never happened yet. You know, The coffee shop. Had increased engagement without doing anything extra. Right. But at the same time, obviously it brought in new patients immediately. that happened.She said, awesome, I'll swing by in a bit, drop off some loyalty, cards or some rewards cards. Would it be okay if I left a little bit more info and flyers as well around here? And then they're like, yeah, sure. Perfect. And that was it. That's all they had to do. 43 people signed up for the sip and smile giveaway the cards.17 booked appointments and then the coffee shop continued, referring customers and this was all within like a matter of days. So that was awesome. So the final takeaway, this proven ground marketing formula works every time you wanna research before pitching. Start with a hook that helps them.Offer something first, introduce the idea casually close with a no pressure offer. Follow up within 24 hours. Use this system and you'll turn every local business into a patient referral machine. Now, this is like the formula behind the scripts and strategies and things like that.Every business, every. Location, corporation Residency, HOA Chamber of Commerce business is different. They require different strategies, different methods, different ways, different systems, but the psychology behind it and everything is what we just said. So you wanna know more every. Specificity of the specific scripts, strategies and tactics and everything like that, that is found in the ground marketing course, like the gym one, the one we talked about, coffee shop strategies in their daycare events, all that with detail and templates and PD files and also real life examples of me doing them.have a hidden camera, like on my pocket so you can hear me, do some of these and also on the phone. That's all in the ground marketing course, and I teach you exactly how to do that. So if you're interested, go into show notes below. Click on the first link in the show notes below. It's the ground marketing course, checkout.Everything that's in there. I continue to add to it. Every single month, we continue to add more and more to it. So you never left alone, right? But yeah, definitely go check that out the ground marketing course. you want much, much more help, more detail. Next episode we're gonna be discussing networking hacks for dental practices.So thank you so much for tuning in. I'll talk to you in the next episode.

Join Matt Brown and Dr. Andrew Vallo as they chat with dental consultant Kelly Schwartz about key performance indicators (KPIs) that can drive growth in dental practices. They delve into strategies for improving case acceptance rates, enhancing patient engagement, and the vital role of follow-up systems. Tune in for actionable insights on maximizing patient retention and understanding practice potential!

Thinking about starting a dental practice or renewing your lease? You could be leaving thousands of dollars—or your dreams—on the table. In this episode, I sit down with Brian Mills, founder of Roam Commercial Realty, to uncover the hidden pitfalls and golden opportunities in dental real estate. From debunking myths about retail locations to sharing strategies for building long-term wealth, this conversation is essential for dentists who are ready to take charge of their future. Whether you're planning a startup, considering ownership, or just exploring your options, you'll leave this episode with actionable advice and a newfound sense of confidence. Here's what Brian and I cover in this episode: The Importance of Proper Representation: Why you should never rely on listing brokers and how tenant-focused representation works to your advantage. Lease Renewals Done Right: How to avoid costly mistakes, renegotiate terms, and save thousands. Startup Success Secrets: Why dental startups have a 99.6% success rate and how to overcome the fear of taking the leap. Renting vs. Owning: The pros and cons of each option and when it's time to invest in property. The Retail Myth: Why retail locations aren't always the best choice and how marketing often trumps location. Using Real Estate for Wealth Building: How to leverage real estate as an asset for long-term financial freedom. — Key Takeaways: Building a Legacy: Brian Mills' Role in Dental Real Estate (01:28)  Understanding Representation: Advocating for Dental Professionals in Real Estate (04:09)  Buy or Rent? Making the Right Real Estate Decision for Your Practice (07:57)  Conquering Fear: Why Starting a Practice Is Worth the Leap (12:28) Real Estate as a Wealth-Building Strategy for Dentists (17:34)  Navigating the Post-Election Real Estate Market (20:35)  Leveraging Negotiation: Securing Better Terms in Lease Renewals (24:17)  The Retail Location Myth: Choosing the Best Space for Your Practice (28:34)  Lightning Round Q&A: Insights, Favorites, and Personalities of Brian Mills (32:57)  — Connect with Brian: Instagram: https://www.instagram.com/roamcommercialrealty/ Website: https://www.roamcommercialrealty.com/   Special Offer for Listeners: Free lease evaluation and market analysis. Email your lease to: brian@roamcommercialrealty.com info@roamcommercialrealty.com — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

In this episode, Matt Brown and Dr. Andrew Vallo sit down with Anthony Rabatin, a standout office manager in the dental world. Anthony shares his unique journey into dentistry and the importance of building strong relationships within the practice. They dive into the critical role of treatment coordinators, effective communication with patients, and why hiring for personality can make all the difference. Tune in for fresh insights on team dynamics and what it takes to succeed in today's dental landscape!

On today's episode, we welcome Jake Conway, founder of Custom Practice Analytics and a longtime expert in the Dental Success world. Jake dives deep into the essential signs and strategies for expanding your dental practice, answering key questions like “When is the right time to grow?” and “What numbers should I be tracking?” From hygiene scheduling benchmarks to managing overhead costs, Jake provides actionable insights to help you decide when and how to expand, whether it's adding more operatories, hiring an associate, or refining your systems for efficiency. This conversation is packed with tips to maximize growth and profitability while avoiding common pitfalls. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this insightful episode, dental consultant Russ Ledbetter shares his expertise on how expanding your hygiene department can significantly boost your practice's production and reduce stress. With over 35 years of consulting experience, Russ discusses real-life case studies, including how one dental office doubled its hygiene team and transformed its business. He also addresses the challenges of finding hygienists in today's market and offers creative solutions for overcoming shortages. Whether you're looking to grow your practice or maximize efficiency, this episode is packed with actionable tips. Tune in for expert advice on building a more profitable and stress-free dental practice. ***** SPONSOR: – Omni Premier Marketing: https://omnipremier.com/dental-marketing/ CONNECT: – Facebook: https://www.facebook.com/thedentalbrief/ – Instagram: https://www.instagram.com/thedentalbriefpodcast/ – LinkedIn: https://www.linkedin.com/in/dental-brief-podcast-564267217 – Patrick's LinkedIn: https://www.linkedin.com/in/pchavoustie/– Youtube: https://www.youtube.com/channel/UCd08JzybKfNH0v12Q9jf50w WEBSITE: – https://dentalbrief.com/

In today's episode, Dr. Addison Killeen reflects on the establishment of Redwood National Park in 1968 and draws inspiration from the trees' unique root systems. Just as redwoods grow laterally to support each other against storms, dental professionals need strong, supportive teams to thrive. Dr. Killeen highlights the importance of community, like the Dental Success Network, where dentists can connect, gain knowledge, and find support from peers to grow their practices and achieve higher revenues. For more information about Dr. Addison Killeen, visit: www.addisonkilleen.com or interact with him on a daily basis at www.DentalSuccessNetwork.com

Unlock the secrets to effective communication and leadership in your dental practice with our special guest, Chelsea Myers, a seasoned dental life coach. Chelsea's inspiring journey from overcoming personal hurdles to empowering dental professionals will leave you motivated and enlightened. Learn how self-awareness and empathy can revolutionize your leadership style, helping you to manage team dynamics more effectively and create a nurturing work environment that promotes growth and harmony.Discover the delicate art of balancing open communication with your team while steering clear of micromanagement pitfalls. We discuss the importance of loyalty to the practice and how transparent communication aligned with core values can help navigate challenges seamlessly. By embracing these principles, you'll foster a professional setting where every team member feels supported, leading your practice to new heights of success.Check out Chelsea and all her offerings at www.dentallife.coachText us your feedback!the DPH Hero Collective will teach you how to work less days, make more money, and achieve the life/work balance you've always wanted by giving you a scaleble business, instead of a job.You will get: ✓Comprehensive Training to level up your team and practice✓Live Monthly Webinars to make sure you are moving forward✓Live Question and Answer Sessions to get you help when you need it✓A Community of practice owners to support and cheer you on✓System and Protocol Documents to Edit, to standardize your operations And Remember, we are actual dentists! At DPH, we don't coach you on anything we haven't personally accomplished ourselves. Visit www.dentalpracticeheroes.com to Learn more.

Burnout Buster: How Storytelling Can Revitalize Your Dental PracticeFeeling the burnout blues in the dental world? This episode of Talk It Out is your escape route! Join us as we dive deep with Benjamin Lund, the Content Energizer behind Productive Dentist Academy.For 20 years, Ben has been on the frontlines of dental content, witnessing the highs and lows of the industry firsthand. But he's got a secret weapon: storytelling! In this episode, Ben reveals how he uses the power of narrative to create content that resonates with dentists, combats burnout, and keeps them engaged.Discover:Ben's journey from Dentaltown editor to content creatorThe burnout battles he faced in the dental industryActionable tips for using storytelling to create impactful dental contentThis episode is a must-listen for dentists, dental hygienists, content creators, and anyone who wants to learn the power of storytelling!Discover More about Benjamin Lund and PDA:www.productivedentist.comSubscribe for more elite holistic performance content!…We a-DOOR-e our listeners! Let us Show You More about Elite Performance Coaching in The Mint Door:

On today's episode, we welcome three enthusiastic D4 dental students from Midwestern University: Christian Putegnat, Andy Palacios, and Sydnie Weis. They discuss their dental school experiences, future goals, and the challenges they face as they transition into the world of practice ownership. Christian shares his journey from mechanical engineering to dentistry, balancing his studies with family life, and his aspirations for practice ownership. Andy, with a strong foundation in faith, talks about his dream of opening a startup practice and his interest in surgery. Sydnie, who combines her love for art and dentistry, plans to own multiple practices and is focused on gaining experience in cosmetic procedures. The conversation delves into the importance of demographic selection for startups, the value of mentorship in associateships, and strategies for managing student loan debt. Dr. Costes offers invaluable advice, emphasizing the need for growth-minded communities and strategic planning for long-term success in dentistry. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's 2nd part episode, Kay discusses the importance of having robust systems in place to ensure efficiency and minimize the need for micromanagement. She shares her experience implementing a travel preference checklist that has streamlined Mark's extensive travel schedule, ensuring all preferences are met and reducing stress. The conversation shifts to the evolution of these systems, starting from the early days with Ashlee Hirschfeld, now COO of Dental Success Network (DSN), and how these processes have been refined over the years. Kay highlights the value of detailed checklists, not only for travel but for all operations, such as event management and office supplies. This meticulous approach ensures consistency and high standards across all aspects of the business. Kay also reflects on the challenges of managing a young team, emphasizing the importance of hiring individuals with ambition and a willingness to learn. She credits the company's culture of personal development and continuous learning as key factors in the success and growth of team members. Mark and Kay agree that the biggest perk of working at Dental Success Companies is the access to invaluable resources and the opportunity for personal and professional growth. Kay shares her strategies for managing stress and maintaining control over her workload, including excellent communication and thorough prioritization. She emphasizes the importance of recognizing that much of the stress is self-imposed and can be managed through effective planning and delegation. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's 1st of 2-part episode, we have a special guest, Kay Lange, the President of the Dental Success Companies. As Kay enters her eighth year with the company, Mark reflects on her journey from a personal assistant to her current role. Kay shares her unique story of joining the team through a Craigslist ad, emphasizing the importance of determination and willingness to learn despite lacking experience in the role she applied for. Kay recounts her initial days at DSI, performing basic tasks and gradually earning trust to handle more significant responsibilities. She provides a glimpse into the company's intimate working environment, describing the Victorian house they operate from, which fosters a family-like atmosphere. Mark and Kay discuss the evolution of the company, including the early chaotic days when Mark balanced multiple dental practices and the consultancy's growth. They delve into Kay's entrepreneurial mindset and her role in streamlining processes, improving vendor relations, and digitizing client records. The episode highlights Kay's adaptability, creativity in execution, and her contributions to the company's success. Mark praises Kay's ability to lead projects independently and her knack for bringing innovative ideas to life. They also touch on the importance of understanding the "why" behind initiatives, fostering a collaborative environment, and the balance between leadership and micromanagement. This episode provides valuable insights into the inner workings of a successful dental consultancy and the dynamic partnership between Mark and Kay Lange. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, Dr. Addison Killeen delves into the Harvard Review's latest discussion on what defines a successful organization. Join Dr. Killeen as he explores the key traits of adaptability and resilience, and how dental professionals can integrate these principles to strengthen their practices and lead with confidence. Tune in for valuable insights and practical applications tailored for dentists and leaders in the field.

In this episode, we sit down with Dr. Avi Patel (@doctor.avi) to explore the power of social media in the world of dentistry. Dr. Avi shares his unique vision for leveraging social platforms to build a thriving dental practice, detailing how his approach has evolved over time. We dive into his creative process, uncovering the strategies behind his successful online presence and discuss some emerging trends in social media that dentists can capitalize on to enhance their reach and engagement. Finally, Dr. Avi shares his next project, an in-person bootcamp for dentists to connect and expand their knowledge on aligners. LEARN MORE about Dr. Avi's in-person bootcamp, click here! __________________________ If you enjoy the podcast, subscribe and rate ⭐️.If you think a friend will enjoy it, please share it with them. Feel free to join our community to ask questions or share your story. - Instagram: ⁠@_teethmatter⁠ - YouTube: https://www.youtube.com/@_teethmatter - LinkedIn: https://www.linkedin.com/in/ellie-halabian-45945458/ --- Support this podcast: https://podcasters.spotify.com/pod/show/teethmatters/support

Why do some dental practices prosper while others struggle?    The secret often lies in a clear and compelling leadership philosophy.    Join Dr. Dave to discover how defining your philosophy can immediately upgrade your practice.   Foundation for Success: Understand why a well-defined leadership philosophy is essential for guiding your team and creating a cohesive, motivated, and high-performing work environment, illustrated by John Wooden's Pyramid of Success.   Overcome Chaos and Burnout: Learn how a clear leadership vision can streamline operations, reduce inefficiencies, and prevent burnout among your team members.   Inspire and Engage Your Team: Discover practical steps to articulate and implement your leadership philosophy, ensuring your team is aligned, inspired, and committed to delivering exceptional patient care.   Don't miss out on this episode of the Relentless Dentist Podcast!   Tune in now to learn how a clear leadership philosophy can elevate your practice to new heights of excellence.   Are you ready to upgrade your practice? Need help implementing the Dentists Ascend Method? Don't miss Dr. Dave's presentation: ‘How to Build a Referral-Centric, High-Profit Dental Practice Without the Team Drama — Even if You're Currently Overwhelmed.‘ This resource is tailored to help you enhance your operations, boost patient referrals, and increase profits while creating a self-managing team. Perfect for any dental practice owner looking to win in today's challenging environment. Check it out now!

Dr. Addison Killeen explores how Netflix's in-house approach can transform your dental practice. Discover the benefits of offering comprehensive services to reduce referrals and enhance patient satisfaction. Tune in for practical tips to boost your practice's efficiency and success. For more information about Dr. Addison Killeen, visit: www.addisonkilleen.com or interact with him on a daily basis at www.DentalSuccessNetwork.com

Episode #383: Welcome to the Let's Go Win podcast, where exceptional growth meets practical strategy. In today's episode, Dr. Matt VanderMolen delves into the intricate process of building a high-performance culture in the dental industry. Drawing from his extensive experience, Dr. VanderMolen shares his journey from a military dentist to a top-performing civilian practitioner. His stories highlight the influence of mentorship and the critical role of a supportive environment in cultivating success.Dr. VanderMolen emphasizes the transformative power of gamification and courtesy in the workplace. He outlines practical steps for fostering a culture where positivity flourishes and productivity soars. Through engaging anecdotes and insightful reflections, he illustrates how simple acts of kindness and a sincere approach to leadership can fundamentally enhance the dynamics within a dental practice.The conversation takes a deeper dive as Dr. VanderMolen discusses the challenges of hiring and the importance of being intentional about who joins the team. He stresses the need to evaluate new hires on their smartness, motivation, and niceness within the first two weeks, ensuring they align with the practice's values. His approach to addressing non-conforming behaviors through crucial conversations, rooted in respect and active listening, offers listeners a model for nurturing a thriving workplace culture.Ending on a powerful note, Dr. VanderMolen shares his belief in edification as a superpower in the realm of business. Recognizing and praising team members isn't just about boosting morale—it's a strategic move that can significantly drive revenue and build trust. This episode is packed with actionable insights for anyone looking to elevate their environment and lead with impact. Tune in to transform your practice and empower your team towards unparalleled success.Contact Dr. VanderMolen:Website: www.sunrisedentalsolutions.comLinkedIn: www.linkedin.com/company/sunrise-dental-solutions

In this episode, Dr. Killeen shares his anticipation and excitement for his trip to San Antonio to attend the Dental Success Summit. Tune in as he highlights a keynote speaker and their impactful book that promises to fuel personal growth and professional development within the dental community.

Clarity and certainty aren't just buzzwords; they're the foundation of any successful plan. In my newest podcast chat, we discuss how having a clear vision can revolutionize the way you set targets for the year ahead. Learn why knowing exactly what you want is the critical first step to achieving it. This conversation is a game-changer for anyone looking to make the next year their best yet. "If you want to look at what next year is going to look like, look at what you did this year. That's going to be a very good indicator for what next year is going to look like." What you will learn -  Time Management Specificity in Goal Setting Avoiding Fiction and Fantasy Importance of Accountability To connect with Dr. Buske follow the links below -  LinkedIn Instagram Facebook Limitless Dentist Academy --- Send in a voice message: https://podcasters.spotify.com/pod/show/ididntsignupforthis/message

Join Erika Spicer Mason in the Becker's Healthcare Podcast as she discusses resource consolidation, dentist satisfaction, and DSO growth in 2024 with guests Dan Crawford from Kleer and Greg Mahoney from Skytale Group. Sponsored by Kleer, this episode explores challenges faced by DSOs, crucial technology for same-store sales goals, and key characteristics of acquisition-ready offices.This episode is sponsored by Kleer.

Join Erika Spicer Mason in the Becker's Healthcare Podcast as she discusses resource consolidation, dentist satisfaction, and DSO growth in 2024 with guests Dan Crawford from Kleer and Greg Mahoney from Skytale Group. Sponsored by Kleer, this episode explores challenges faced by DSOs, crucial technology for same-store sales goals, and key characteristics of acquisition-ready offices.This episode is sponsored by Kleer.

How can dental professionals streamline their practices to maximize efficiency and revenue? In this enlightening episode of Financial Flossing, host Ross Brannon is joined by dental efficiency expert Kirk Teachout. They delve into the intricacies of transforming a dental practice into a highly efficient, revenue-generating machine. Kirk shares his insights on the importance of efficiency in dental practices and provides practical tips on how dentists can achieve this.

From the meticulous process orientation to fostering a culture that elevates teams, today's episode delves into the intricacies of building and selling businesses. Uncover the challenges of leadership, the delicate balance between strengths and weaknesses, and the transformation from a process-focused individual to a leader with a heightened emotional quotient. Discover valuable lessons on entrepreneurship, culture creation, and the perpetual pursuit of growth, offering a glimpse into the highs, lows, and pivotal moments in the evolving landscape of DSOs with Brandon Halcott. Brandon, the President and co-founder of Tru Family Dental, leads a dental support organization spanning the Midwest, operating offices across Michigan and Illinois. Having graduated with honors from the University of Chicago, Brandon furthered his education by obtaining an MBA from Harvard Business School. [02:28] From Windshields to Smiles: A Non-Clinical Journey into the Dental Industry [10:00] The Six-Month Blueprint for Operational Excellence [13:39] Common Threads in Dental Practices [18:50] Profitability and Progress: The Vital Scorecard for Dental Success [23:24] Evolution of Leadership: From Process-Driven to Emotionally Intelligent [29:16] World-Class Leadership by Embracing Strengths and Navigating Weaknesses [31:27] The Challenges of Building a DSO [38:32] Crafting a Culture of Success: The Crucial People-Centric Blueprint for New Entrepreneurs [40:41] Learning from Missteps: Blind Spots in Cultivating Workplace Culture   Resources: Connect with Brandon: LinkedIn: linkedin.com/in/bhalcott Website: tfdsterlingheights.com/

Join Erika Spicer Mason in the Becker's Healthcare Podcast as she discusses resource consolidation, dentist satisfaction, and DSO growth in 2024 with guests Dan Crawford from Kleer and Greg Mahoney from Skytale Group. Sponsored by Kleer, this episode explores challenges faced by DSOs, crucial technology for same-store sales goals, and key characteristics of acquisition-ready offices.This episode is sponsored by Kleer.

In this enlightening episode, we're thrilled to welcome Dr. David Pearce, a trailblazer in the dental industry with a career spanning over three decades. Dr. Pearce, who transitioned from running a highly profitable dental practice to becoming a sought-after coach for dentists, brings a wealth of knowledge and experience to our discussion. We delve into the journey of Dr. Pearce, exploring how he transformed his practice from a conventional setup to a revenue-generating powerhouse in just nine years. His unique approach not only skyrocketed the office's profitability but also allowed for an impressive work-life balance, with the office closing for 12-14 weeks each year. Dr. Pearce shares his insights on creating a culture that fosters team leadership and discusses the mindset necessary for consistent traction in the dental industry. He reveals the strategies behind his successful patient engagement and high-ticket sales process, emphasizing the importance of first contact and overcoming patient objections. Listeners will gain valuable tips on rewiring disengaged employees into dynamic team players, leveraging office revenue for maximum wealth accumulation, and creating a learning culture within their practice. Dr. Pearce also highlights the significance of continuing education and the process of instilling a leadership mentality in team members. Don't miss this episode if you're a dental professional looking to elevate your practice, increase your revenue while enjoying more time off, or simply interested in the business side of dentistry. Dr. Pearce's journey from an average dentist to a financial and professional success story is not just inspiring but also full of practical takeaways for anyone in the dental field. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: ⁠https://podcasters.spotify.com/pod/show/christopher-loo⁠ Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: https://podcasters.spotify.com/pod/show/christopher-loo/subscribe Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

Join the Scaling Secrets podcast with special guest Darius Somekhian, Head of Strategic Partnerships at Cloud Dentistry. Discover the secrets of scaling businesses, networking, and the unique approach of Cloud Dentistry, a digital hiring marketplace for dental practices. Learn about creating win-win deals and revolutionizing dental hiring. Don't miss this insightful conversation with industry expert Darius Somekhian!

In this captivating episode of The Daily Dental Podcast, our host Dr. Addison Killeen is joined by Dr. Ben Kacos as he shares his inspiring journey from a small four-operatory dental practice to building a thriving mega practice. Discover the key strategies and mindset shifts that propelled his success in the competitive dental industry. Dr. Kacos delves into the challenges he faced, the lessons learned, and the pivotal moments that shaped his career. Gain valuable insights into effective practice management, patient relations, and the importance of staying ahead in the ever-evolving field of dentistry. Whether you're a seasoned dentist or a dental student, this podcast offers a wealth of knowledge and motivation to help you achieve your dental success.

Do you fully trust your dentist? Are you a loop ➰ dentist seeking to earn your patients' trust? Join me, Dr. John Gordon, as I share an inspiring tale about helping my sister recover from a broken neck, an event that ignited my drive to raise the bar in my dental practice. I firmly believe that adopting a mindset of excellence and fostering trust is crucial for any flourishing dental practice. Learn about the transformative steps I took and the vital role mentors played in my journey to success.As we wave goodbye to 2023, let's gear up and lay the groundwork for a superlative 2024. Drawing from our previous episode, we'll address any remaining queries. I'm here to remind you to conclude the year brimming with optimism, bravery, fervor, and a crystal-clear vision of what's to come. It's time to step into the new year fearlessly, ready to make it the best one yet. So, come along and let's arm ourselves for an awe-inspiring 2024. This is Dr. John Gordon, bidding you farewell till next time.FearlessDentistryPodcast.comlinkedin.com/in/drjohnrgordonhttps://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

Exemplary clinician and accomplished dental photographer Dr. Adamo Notarantonio joins Laura Kelly to discuss the significant role of photography in dentistry. This insightful conversation uncovers how photography can be used as a strategic tool to support the success of a dental practice in diagnosis, treatment planning, documentation, and communication.

On today's episode, Penny Reed, an accomplished dental coach, author, and speaker with a knack for helping dental practices achieve their highest potential, sits down with Dr. Mark Costes. Many of you might know Penny from her stellar work at eAssist Dental Billing and her engaging Dental.MBA Podcast. Today, she brings her in-depth interviewing skills to our platform, diving deep into Mark's journey in dentistry and his vision for dental success. In this insightful conversation, Dr. Mark Costes delves into the driving forces behind his passion for dentistry, recounting personal experiences and motivations that led him to the field. He then shares the genesis and evolution of the Dental Success companies, detailing their mission to transform the dental industry. A significant portion of the discussion centers on leadership and the paramount importance of systemization in ensuring consistent outcomes and scalability in dental businesses. Mark concludes by distinguishing between the concepts of delegation and advocation, emphasizing the necessity of grasping both for effective practice management and growth. For those looking to revolutionize their dental practices with efficient billing solutions and strategies, be sure to check out Penny Reed with eAssist Dental Billing at https://dentalbilling.com/. And if you haven't already, don't forget to tune into her insightful Dental.MBA Podcast for more industry gems. EPISODE RESOURCES https://dentalbilling.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Dentistry can be demanding, and the pressures of work, patient care, and personal life often converge, leading to stress and burnout. Join us as we bring you expert insights and practical strategies to maintain your sanity while excelling in your dental career. For more information about Dr. Addison Killeen, visit: www.addisonkilleen.com or interact with him on a daily basis at www.DentalSuccessNetwork.com

In this episode, Derek interviews two of his clients that practice together in New York, discussing steps they've taken to add approximately $1M to their yearly collections. Dr's Ross and Spenser Morgan (also brothers) talk about their challenges and triumphs in growing their practice.

Unlock the secrets to transforming your dental practice from a job to a thriving business as host Ross Brannon of the Financial Flossing Podcast dives deep into an inspiring conversation with Dr. Jason Tanoory,  a highly accomplished dentist and owner of Finger Lakes Dental Care. Driven by his passion for transforming dental practices into thriving businesses, Jason shares his journey and valuable insights. They discuss the importance of growing people, maintaining culture, and overcoming challenges in scaling a dental practice.

Founder of the Dental Success Institute, Horizon Schools of Dental Assisting, and author of Pillars of Dental Success - our very special guest Mark Costes hosts this BONUS, simulcast episode! He and our very own George Hariri talk about always doing something different and better, evolving visions, and the power of thinking extremely big. 

On today's episode, join Dr. Mark Costes and special guest Ashlee Hirschfeld as they dive into insightful discussions within DSN. They begin by recapping the recent Dental Success Summit (DSS) and the Summit of Influence (SOI) Gala, sharing exciting highlights and key takeaways from these events. They explore the vibrant atmosphere and discuss the future direction of SOI. Moving on, they delve into the expansive world of the Dental Success Network (DSN) and its diverse offerings. Within DSN, they specifically touch upon the invaluable support and resources available for hygiene departments and the empowering community of female leaders in the Lady Leaders Group. Lastly, Mark and Ashlee address questions sourced from the Dental Success Network community, providing expert insights on implementing effective bonus systems for staff and offering guidance on incorporating a hygiene department in a start-up dental practice. Don't miss this engaging episode packed with valuable knowledge and actionable insights. Tune in to gain a deeper understanding of the dental industry and join the Dental Success Network to take your dental practice to new heights. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode of the Dentalpreneur Podcast, recorded live at the Dental Success Summit, Dr. Mark Costes dives into the concept of success within the Dental Success Universe, which includes entities like DSI (Dental Success Institute), DSN (Dental Success Network), SOI (Summit of Influence), and more. He explores the Four Futures: Mind, Money, Meaning, and Muscle, providing in-depth insights on each. Dr. Costes begins by discussing the importance of the Mind and developing a positive philosophy to navigate the stresses of life in a healthy way. He emphasizes the practice of mindfulness and gratitude, along with daily journaling of three things to appreciate, as effective tools to maintain a positive perspective. Next, he delves into the concept of Meaning, highlighting the significance of close connections with others and a higher power. Dr. Costes emphasizes the happiness and sense of purpose that arise from meaningful relationships and the belief in something greater than ourselves. The presentation then moves on to the significance of the Muscle, emphasizing the positive effects of maintaining a healthy body. Dr. Costes highlights the correlation between physical well-being and an improved outlook on life. He encourages regular exercise, healthy eating habits, and quality sleep as essential components of a vibrant and healthy life. Finally, Dr. Costes addresses the importance of focusing on the Money aspect of success. Whether it's managing personal finances or improving the financial position of a business, he stresses the need to make daily efforts towards financial growth and security. Don't miss this thought-provoking presentation that delves into the Four Futures and provides practical insights for achieving success in various aspects of life. Tune in to the full episode to gain valuable knowledge from Dr. Mark Costes' expertise. And make sure to stay tuned for the next Dental Success Summit in 2024, taking place in San Antonio, TX. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Join us for a discussion centered around the art of business and cash flow management. Inspired by Michael Michalowicz's book, "Profit First," we unravel proven strategies to optimize your practice's financial health. Join the Dental Success network (DSN) to access exclusive resources and support in implementing effective systems. For more information about Dr. Addison Killeen, visit: www.addisonkilleen.com or interact with him on a daily basis at www.DentalSuccessNetwork.com

Get ready to ignite your team's passion and drive! In this episode, we dive into the importance of team retreats for dental success. This twice-a-year gathering is the perfect opportunity to reignite the team's energy, align on why they're working together, and set goals for the future.Team retreats are more than just a fun getaway. They serve as a tool for building strong relationships, improving communication, and fostering a sense of professionalism within the practice. By conducting regular retreats, you can strengthen your team, foster bonds, and work together more effectively to drive positive results for your business. So, don't miss this exciting episode on the power of team retreats!Make sure to watch out for the key concepts in this episode:3:43 Where is the best place to conduct a Team Retreat6:54 Bringing a positive mindset by conducting it8:42 Why conduct a team retreat, a positive impact on the team11:01 How do 3D Dentists stand out amongst others?17:34 Helping team members to have financial growth for the future25:06 Breakdown of our Production Goal

On today's show, we feature the GSD Queen herself, Ashlee Hirschfield. Ashlee brings trending questions from DSN to review, including hiring dilemmas and year-end tax planning strategies. Ashlee and Dr. Costes also discuss the upcoming black Friday deals and event discounts for DSN members and podcast listeners. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast Visit the Dentalpreneur Podcast website Write a Review on iTunes

On today's episode, Dr. Costes chat's with Ashlee Hirschfeld, the GSD Queen herself! They review all the Dental Success Event's coming up in the next few months. Events to keep an eye out for are Dr. Costes's Masterclass in December, The 1-Hour Molar Root Canal by Dr. Aaron Nicholas, CSI Surgical Course, and VOD 2023 in January! We hope to see you there. EPISODE RESOURCES www.dentalsuccessevents.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast Visit the Dentalpreneur Podcast website Write a Review on iTunes

Five years ago, Stuart and Amy Barnes purchased a two-surgery Dental Practice on the first floor above a Thomas Cook Travel Agents in Lytham St. Annes, near Blackpool.   Through incredible hard work, dedication, often working seven days a week, the Practice has expanded to five chairs, fully private and is experiencing record numbers of new patients and turnover.   In this podcast, Stuart and Amy share their story. It was so good, that this was one of the longest podcasts the Two Reds have recorded. It is simply full of gems. The best thing about this interview is you will rarely meet a more down to earth couple.   You will learn;    When buying a Dental Practice, or setting up a squat, why it is important to look at the potential rather than the current situation How being naive and making BOLD quick decisions can often win through From leaflets drops to social media, why you need several different types of marketing and campaigns running at the same time How belonging to Peer and Mastermind Groups is essential to succeed in business today  The power of a Brand Book and how implementing this one strategy can solve all your recruitment issues and attract the right type of employees to your Dental Practice  The benefits of having a brilliant Business Manager   AND MUCH MORE 

Speaking on the Dental Marketing Theory Podcast hosted by Gary Bird, Dr. Mark Costes guests on the show to retrace his dental journey. He shares the challenges that made him develop a huge respect for the profession and pursue it to combine his clinical and entrepreneurial savvy. He also looks back at how he pioneered dental assisting schools and the origins of the Dental Success organizations aimed at helping dentists achieve their full potential. EPISODE RESOURCES https://thegarybird.com https://smcnational.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast Visit the Dentalpreneur Podcast website Write a Review on iTunes

“Imagine it's your last day of clinical dentistry …” In this episode, Dr. Mark Costes revisits the Mastermind visualization exercise he conducts with every new member of the Dental Success community.  Beginning with the end in mind, he takes inspiration from Steven Covey to guide Masterminders towards establishing a clear vision of what their ideal practice and life would look like when they transition out of clinical dentistry.  Listen in to set your own goals for the future and how to get there. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast Visit the Dentalpreneur Podcast website Write a Review on iTunes

Dr. Mark Costes is far from a typical dentist and dental coach. During his career, he has been able to start or acquire over a dozen successful dental practices during some of the profession's most challenging times. But Dr. Costes's journey was not without its setbacks. In fact, he credits much of his success to the fact that he made more mistakes in his first year of private practice ownership than most dentists make in an entire career. What separated him from the masses, however, was the fact that he viewed each failure and roadblock as a learning experience and an opportunity to improve his business and life. This philosophy, as well as his decision to model the world's most successful entrepreneurs and dentists, has led him to where he is today. Dr. Costes is an international keynote speaker and the founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential, while recapturing their passion for dentistry. He is also the co-founder and CEO of the Dental Success Network, a vibrant community of dentists from around the globe focused on maximizing access of advanced clinical and practice management education to the profession. Dr. Costes is the International and #1 Amazon Best Selling Author of the book Pillars of Dental Success. His internet radio show, The Dentalpreneur Podcast now has listenership from over 150 countries worldwide. Mark and his wife Leslie have three sons; Bryce, Brendan, and Brady and 2 dogs; Bear and Hazel. They live in Prescott, AZ.     Listen to this Financial Flossing episode, where Mark shares some financial tips you're not going to want to miss.   Here is what to expect on this week's show: The unexpected circumstances that led Mark to consider a career in dentistry, and the perseverance that led him to where he is today Understanding practices as sellable assets Stress management tips, and how to know when you're overexerting yourself What made Mark realize the Dental Success Institute needed to exist The importance of leadership when owning a practice Why avoidance to thinking like a business owner can cause a serious headache for your practice   Connect with Mark: WEBSITE: https://www.truedentalsuccess.com/ LINKEDIN: https://www.linkedin.com/in/mark-costes-dds/ PODCAST: https://www.truedentalsuccess.com/the-dentalpreneur-podcast/ FACEBOOK: https://www.facebook.com/groups/dentalsuccessinstitute INSTAGRAM: https://www.instagram.com/drmarkcostes/   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dr. Tarryn MacCarthy is joined by Dr. Mark Costes, an entrepreneur, author, dentist, and dental coach. They talk about how he continued to persevere even after twenty rejections before finally being accepted to dental school. They also chat about his entrepreneurial journey, his abundance mindset that helped him succeed and got him to where he is today. Tune in to know more about his book: Pillars of Dental Success.Dr. Mark Costes is far from a typical dentist and dental coach. During his career, he has been able to start or acquire sixteen successful dental practices during some of the profession's most challenging times. But Dr. Costes's journey was not without its setbacks. In fact, he credits much of his success to the fact that he made more mistakes in his first year of private practice ownership than most dentists make in an entire career. What separated him from the masses, however, was the fact that he viewed each failure and roadblock as a learning experience and an opportunity to improve his business and life. This philosophy, as well as his decision to model the world's most successful marketers and dentists, has led him to where he is today. Dr. Costes is the founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential while recapturing their passion for dentistry. He is also the co-founder and CEO of Dental Success Network, an International and #1 Amazon Best Selling Author, and an internet radio show host.Reach out to Dr. Mark CostesWeb: https://www.dentalsuccessnetwork.com/Instagram: https://www.instagram.com/dentalsuccessnetworkFB Group: https://www.facebook.com/groups/TheDentalpreneurPodcastShow notes:[3:07] How did his journey get him to where he is now?[6:46] What made him pursue dentistry[8:08] His entrepreneurial interests[11:14] The effects of COVID-19 on the dentistry businesses[14:09] Talking more about his book: Pillars of Dental Success[15:54] His ideals for success[18:38] His biggest mistake and knowing when to seek help[20:27] The importance of having a coach[22:01] Join Dr. Tarryn's Business of Happiness Prosperity Coaching to redefine success in your terms. Check out www.thebizofhappiness.com and be the happiest business owner you know.[25:51] The challenges he faces today[29:25] His superpower[31:56] On his inner fulfillment[38:00] His definition of happiness[39:57] His final  piece of advice[41:59] OutroPlease join my Facebook group: Business Of Happiness Hive so we can all take this journey to find fulfillment and happiness together.Where to find me:Website: www.thebizofhappiness.comFacebook: facebook.com/thebusinessofhappinessIG: instagram.com/thebizofhappinessIt would mean the world to me if you subscribe, leave a review, and share this podcast with your friends, co-workers, and families. This will help the trajectory of this podcast and allow others who are seeking true happiness to find the podcast.

Live from the 2021 Dental Success Summit, Dr. Mark Costes speaks to the audience about his foundation for dental success. Many dentists all suffer from similar challenges which led to the creation of The Elite Practice Blueprint. The blueprint includes six basic pillars which feature: foundational principles, operational systemization, lifetime patient experience, new patient acquisition, HR, and overhead control. Listen in to hear Dr. Costes discuss the 6 pillars and introduce to you to an interesting case study. EPISODE RESOURCES Subscribe to The Dentalpreneur Podcast Visit the Dentalpreneur Podcast website Write a Review on iTunes Dental Success Network

Mark is the founder of Dental Success Institute, Co-founder/CEO of Dental Success Network, best selling author of “Pillars of Dental Success” & host of “The Dentalpreneur Podcast.” His setbacks include 20 dental school rejections, multiple mistakes in private practice, & “never feeling more miserable” despite owning 6 practices & earning millions. His mindset & commitment to investing in his mind, meaning, muscle & money leads to daily habits resulting in ongoing gratitude. IG: dentalsuccessinstitute

Dr. Mark Costes is not your typical dentist and business coach. In this episode of Dental Wealth Nation, you will learn why you gathering with like-minded people who are driven to be the best in their business life and their personal life can help you reach even more success.

Dr. Costes is founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential, while recapturing their passion for dentistry. He is also the Co-founder and CEO of Dental Success Network, a positive and collaborative group of nearly 1,000 dentists that is focused on providing its members with all of the tools and resources necessary to excel within the profession of dentistry. Dr. Costes is the International and #1 Amazon Best Selling Author of the book Pillars of Dental Success. His internet radio show, The Dentalpreneur Podcast now has listenership from over 150 countries worldwide. Mark and his wife Leslie have three sons; Bryce, Brendan, and Brady, and their dogs, Bear and Haze. They live in Prescott, AZ. Join the community on Dentaltown at https://www.dentaltown.com

This video is the second episode of our Pre-Dental Talk Podcast, and we are pleased to be joined by Dr. George Kwon. On this podcast, we discuss his path to dentistry, his YouTube channel, and more! His YouTube channel: https://www.youtube.com/channel/UC37eLdWBtHvulipt7pMTMJg

We ask Irene General Questions such as: How can you own your own office? What other provinces and states allow RDHs to open a practice? Use the resources: ADHA: https://www.adha.org/resources-docs/7513_Direct_Access_to_Care_from_DH.pdf CDHA:https://www.cdha.ca/pdfs/profession/RegulatoryComparisonCharts_final.pdf Irene discusses how she used her previous employment history to help her identify what she loved versus what she would change in clinical practice.  Irene answers Dr. Costes’ questions about the business of dentistry: What did the buildout cost? HUGE shout out to Patterson Dental, Hu-Friedy and Dentsply Sirona for their amazing support! How did you apply for a business loan? We discuss business plans and profitability.  Mark and Irene geek out on practice management software. Learn why you need to include an accountant/financial planner and an attorney in business development.  We talk about how Irene is building out her office: Irene discloses how much of a nerd she is by sharing “I live and breathe PowerPoint and Excel”.  We discuss her “mood board” including a coffee bar! We discuss equipment, including how Irene is changing the legislation around We get provocative: thoughts from a dentist on a hygienist opening her own office.  Is there a territorial concern there?  And finally, Irene shares her one piece of advice for RDHs who are thinking of starting their own practice.  You do NOT want to miss Dr. Mark Costes’ final words to us.  It truly reminds us of the WHY behind our work.  Thank you endlessly to our co-host, Dr. Mark Costes, for sharing insight and for drilling (pun intended) Irene on her business plan.  Bio: Dr. Mark Costes is far from a typical dentist and dental coach. During his career, he has been able to start or acquire over a dozen successful dental practices during some of the profession’s most challenging times. But Dr. Costes’s journey was not without its setbacks. In fact, he credits much of his success to the fact that he made more mistakes in his first year of private practice ownership than most dentists make in an entire career. What separated him from the masses, however, was the fact that he viewed each failure and roadblock as a learning experience and an opportunity to improve his business and life. This philosophy, as well as his decision to model the world’s most successful entrepreneurs and dentists, has led him to where he is today. Dr. Costes is an international keynote speaker and the founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential while recapturing their passion for dentistry. He is also the co-founder and CEO of the Dental Success Network, a vibrant community of dentists from around the globe focused on maximizing access to advanced clinical and practise management education to the profession. Dr. Costes is the International and #1 Amazon Best Selling Author of the book Pillars of Dental Success. His internet radio show, The Dentalpreneur Podcast now has listenership from over 150 countries worldwide. Mark and his wife Leslie have three sons; Bryce, Brendan, Brady and their dog Bear. They live in Prescott, AZ.

During this pandemic, our unemployment rate has swelled up to 30% and that may still end up in double digits. As a business owner, you have to make sure you’re prepared – and NOW is the perfect time to do that with our current downtime. It's not rocket science. It's just a matter of not taking it for granted.  In today’s episode, Dr. Mark Costes talks about things related to the pandemic and how things are going to change going forward with our practices. Mark likes to call everything that’s happening right now as just a reset. Dr. Mark Costes is a keynote speaker, an author, an entrepreneur, and a multi-practice owner. During the course of his career, Mike had set up dental assisting school franchises and has acquired over a dozen successful dental practices.  He is the co-founder of Dental Success Network, a vibrant community of dentists around the world focused on helping dentists become better business owners, better clinicians, and better people. He is also the founder of the Dental Success Institute and the bestselling author of the book Pillars of Dental Success. His internet radio show, The Dentalpreneur Podcast now has listenership from over 150 countries worldwide.   In this episode, you’ll hear: Changes Mark is seeing during the pandemic and what he expects post-pandemic Where marketing should focus around and the 3 population segments you need to go after What could happen with the OSHA law Why it’s very important to be surrounded by people in your business community The kind of support and resources DSN provides to its members Four Futures Journal: what it could do for you and your business during this time   Connect with Dr. Mark Costes: Dr. Mark Costes Dental Success Institute Dentalpreneur Podcast Dental Success Institute IG  Dental Success Institute FB Dental Success TV Dental Success Network Book: Pillars of Dental Success Four Futures Journal: Email Dr. Mark Costes via info@truebusinesssuccess.com with the subject line: “Four Futures Journal” and get a link to the copy.    Connect with Russell: Dr. Russell Kirk Business of Dentistry Podcast Facebook -https://www.facebook.com/businessofdentistrypodcast/ IG - https://www.instagram.com/businessofdentistry/ Twitter - https://twitter.com/businessdentist LinkedIn - https://www.linkedin.com/company/business-of-dentistry/   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com     

Kelly Schwartz FB Live Kelly Schwartz and Minal Sampat are joining forces Kelly and his wife Anna have been teaching dentists how to become CEOs of their businesses. The focus has been on systems and patient retention. Minal specializes in marketing and acquiring new patients. They are doing a May 2nd conference at Dentsply Sirona in Charlotte that is limited to 75 people. The focus is growing your practice. Dr. Len Tau will also be talking about online presence. Kelly has been a force for good in the Nifty group through volunteering his services to our Spirit of Giving event. One dentist who received his full consulting package was able to add a hygienist as a result of the growth. They added an operatory to increase production potential and are continuing to grow. A second office has increased $40k in production in only two months. Minal uses numbers and conversion to prove results. She doesn't sell products, marketing, or SEO. Her book, “Why Your Marketing is Killing Your Business”. The number one thing nugget from her book is that no matter your marketing budget, you can get patients for your money. When trying to schedule patients, know that it is okay to “love someone right out of your practice.” If the patient is demanding, does not refer or get recommended treatment, it is okay to send them on to someone else. A person can be a nice patient, but not a good patient. It's not to say we shouldn't be accommodating or kind, but when you have a high demand for appointments because of your current patient load, it is okay to create that space for growth. In addition, offering ASAP options if there is a change in the schedule. Do not call them cancellations. For patients that never do treatment, discuss the difference in philosophy is not matching up. Minal requires each client to assign or hire someone who will specifically be assigned as the chief marketing officer so that the ideas are actually implemented. Kelly requires someone to be assigned to recall to enforce what is being learned. Pre-appointment is not as important as planning for new patients and creating appointments for patients that are wanting to take care of their health. What are a few things they will learn from Minal at the event? The event is priced so that the first registration is $497 through March 15th and the second is only $200 so that the person who will implement can attend. There will be a survey ahead of the conference to allow you to ask for specific scenarios and needs of the attendees. The workshop will gear itself towards the needs of the attendees. Kelly will be presenting several systems to help implement patients returning and getting treatment. Nifty Deal Alert: Signup and mention Nifty Thrifty for a $25 gift card and Minal's book for free! Plus if you act fast you can take advantage of Early Bird Pricing end on March 15th. Send an email to info@MinalSampat.com that you heard of the Nifty Thrifty Deal and you will receive a $25 gift card and my book! https://dentalsuccessteam.com/ SUPER Nifty Deal: Attend the course in Charlotte and receive a $1000 credit towards tickets for you and your team for the Dentistry Live Summit. www.dentalsuccessteam.com Charlotte, NC May 2nd

Dr. Mark Costes is far from a typical dentist and dental coach. During his career, he has been able to start or acquire over a dozen successful dental practices during some of the profession's most challenging times. Dr. Costes's journey has not come without its setbacks. In fact, he credits much of his success to the fact that he made more mistakes in his first year of private practice ownership than most dentists make in an entire career. What separated him from the masses, however, was the fact that he viewed each failure and roadblock as a learning experience and an opportunity to improve his business and life. This philosophy, as well as his decision to model the world's most successful business owners, has led him to where he is today. Dr. Costes is the founder of the Dental Success Institute, a company committed to helping dentists achieve their full potential while recapturing their passion for dentistry. He is also the founder of the Horizon Schools of Dental Assisting which has experienced explosive growth and has expanded to over one hundred and eighty locations throughout the United States. He is the co-founder and CEO of the Dental Success Network. Dr. Costes is the International and #1 Amazon Best Selling Author of the book Pillars of Dental Success. His podcast, The Dentalpreneur Podcast now has listenership from over 130 countries worldwide. Mark is the proud Father and Husband to Leslie and their three sons; Bryce, Brendan, & Brady. They live in Prescott, AZ. What You Will Learn: Important factors that helped Mark Costes build successful businesses in dentistry and consulting How Costes used his challenges and mistakes to propel his businesses forward The importance of mentorship and guidance when you start down a new path How Dr. Costes entered the influencer space and became a speaker Dr. Costes' journey into consulting and dental performance coaching The phase and belt system that Dr. Costes uses to evaluate his clients' practice performance and recruit coaches Time-saving tips that will increase your efficiency Critical clinical skills that professionals should focus on How to contact Mark Costes: Website: //www.truedentalsuccess.com/ Twitter: @Dentalpreneur LinkedIn: //www.linkedin.com/in/mark-costes-dds Email: info@truedentalsuccess.com

Dr. John talks with Angie Bachman, one of the trainers for Design Ergonomics. Angie shares about their process called Reboot Practice Productivity and how you can design your office to work for you! Increasing productivity by $50 an your is no small feat. This program can influence your day to day practice with the equipment you are using & to top it off, listen in for an offer on ‘The Guide to Maximizing Productivity’ and Reboot Practice coaching, making your practice much more efficient, improving your clinical speed and reducing office stress.  Like what you hear? Find us at www.theteamtraininginstitute.com/podcast/  

There’s no debating that my life was changed by the actions my father took to get our family to the United States. In today’s episode I’m reading an excerpt from The Pillars of Dental Success...Continue Reading...

This month I interview brilliant marketer and orthodontist, Dr. John Meis; our discussion centers around optimizing growth. Dr. John is with the Team Training Institute and just published a new book. Take a listen as we dive into how he began in a 2 operatory practice during one of the worst US recessions the (the Farm Recession in the late 80's) to later create one of the most successful practices in the country: “Scaling From a Single $286 Crown to $200,000,000 in Dentistry!”  In short, Dr. John has seen it all in dentistry and is one of the most successful dentists I've had the pleasure to speak with. Just a few of the topics we discuss are: Understand what drives your patientsDentistry & Farming – key similaritiesChanges in Dentistry Over the Past 30 YearsAssimilating PracticesSkills Needed to Double Your PracticeImportance of CultureRetaining MillennialsA Few more “Effective Habits”And, much, much more. . .

This month is a bit different in that it is me on someone else's “show.” Dr. Jesse Green has a podcast down in Australia. He is also an author of a book that should be every dentist's required reading. Jesse and I discuss marketing and dentistry. Take a listen as I and Jesse discuss the trials and tribulations that all entrepreneurs go through. Just a few of the topics we discuss are: Putting butts in seatsWhen the phone rings too muchHaving a business rather than a jobWhat is happening to the middleGlimpses into the future of dentistryCareful around scalingRegional DominationSifting through reality and fictionInfluencing ProductionAnd, much, much more. . .

The Dental Amigos host the legendary Dr. Mark Costes for the second time! In this episode, Dr. Paul Goodman and Robert Montgomery, Esquire chat with Dr. Costes about how he developed his group practice, the importance of delegating, how Dr. Costes manages his systems and structures his team meetings, and much more! For the few of you who have not heard of Dr. Mark Costes, he is a practicing dentist and multiple practice owner, the founder of the Dental Success Institute, Horizon Schools of Dental Assisting, Co-Founder of the Dental Success Network and the author of “Pillars of Dental Success.” In addition, Dr. Mark Costes speaks at dental forums around the world, and coaches successful practice owners to help maximize their profits in his mastermind groups. Listeners who want to reach out to Paul can do so at paul@dentalnachos.com and those who want reach out to Rob can do so Rob at Rob@RMontgomery-Law.com.

In this episode of the Jerry Jones Direct Radio Show, Jerry and Michael discuss the forces shaping the future of dentistry as outlined in Jerry's publication, “The State of Dentistry® 2019,” which was recently released. To learn more and get a free copy, visit: http://thestateofdentistry.com

This month I interview brilliant marketer and orthodontist, Dr. Dustin Burleson. Dr. Burleson is in Kansas City MO. He is an author, teacher, consultant, speaker and a repeat guest of Dentistry Confidential. Take a listen as we discuss some often overlooked ideas and how he took his dental practice “From Zero Patients to 12,000 in 10 Years!” Just a few of the topics we discuss are: How To Differentiate Yourself From the PackDirect to Consumer Marketing vs. Referrals AloneThe Value Of Being Everywhere That CountsSharing Your Practice CultureLifetime Value Vs. Acquisition CostAre You Open Now?Know Your NumbersAttitude Trumps ExperienceSymptoms of Getting in Your Own WayAnd, much, much more. . .

Jerry Jones welcomes Dr. David Phelps to the podcast! David's a long-time friend of JJD and Jerry, personally, and operates Freedom Founders out of Dallas, TX, the "Plan B" company for dentists who're reaching the end of their careers. Join David and Jerry as they discuss some of the crazy changes taking place in dentistry and HOW to integrate them into YOUR plan, now! Support the show (https://jerryjonesdirect.com)

Jerry Jones welcomes Dr. David Phelps to the podcast! David's a long-time friend of JJD and Jerry, personally, and operates Freedom Founders out of Dallas, TX, the "Plan B" company for dentists who're reaching the end of their careers. Join David and Jerry as they discuss some of the crazy changes taking place in dentistry and HOW to integrate them into YOUR plan, now!

Any healthcare professional needs to be a good entrepreneur. Dentists, physical therapists, chiropractors, or whatever profession you are, you need to know how to run your business. Today's show features Mark Costes, a dentist, dental coach, private practice coach, and so much more. Mark is the founder of both Dental Success Institute and Horizon Schools of Dental Assisting. He is also the author of the internationally recognized book Pillars of Dental Success. Not only that, but he is also the host of The Dentalpreneur Podcast. Listen now to hear how to be a successful entrepreneur. Start applying these principles and you'll not only see success, but you'll see satisfaction. “Effort is more important than talent.” -Mark Costes What do you want to hear from the CashPT Lunch Hour? Tell us here!   10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind! Learn More Here!   Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now! Find it Here   In This Episode:   - How a broken jaw led Mark to go into dentistry and how he transferred to starting and owning over a dozen private dental practices   - Why effort is more important than talent and how Mark used his own weaknesses to fuel and refine his strengths   - The perfectionist mindset: What you may be masking if you are a perfectionist and why you need to get the CEO work done before you get the clinician work done   - If you have multiple practices, you need to implement THIS principle to streamline your systems and maximize cash flow   - Dentists have more private practices than physical therapists do. Find out why that is, and how cash-based physical therapists can learn from the dental industry   - The biggest challenge dentists face when it comes to costs and prices. Hear the 2 main reasons customers reject care from dentists that also apply to physical therapy   - Your success is built on more than just your services. What Mark noticed would help his practices achieve success and how he started coaching people on this   - The 1 thing that helped Mark's coaching career and how The Dentalpreneur Podcast became so successful   Episode Resources:   - Mark's Website: https://www.truedentalsuccess.com/   - Mark's Free Book: https://www.truedentalsuccess.com/contact/   Connect with Aaron:   - Facebook - https://www.facebook.com/AaronLeBauer/ (https://www.facebook.com/AaronLeBauer/)   - Instagram - https://www.instagram.com/aaronlebauer/   - Twitter - https://twitter.com/AaronLeBauer   - LinkedIn - https://www.linkedin.com/in/aaronlebauer/ (https://www.linkedin.com/in/aaronlebauer/)   - Website - https://aaronlebauer.com/

Jasmin Haley is a Dental Renassaince Woman. She's a Hygienist, an educator, a Mom, and a Hip Hop historian. She co-hosts the MOMgienist podcast which focuses on the challenges of being a parent while working and dealing with the demands of Dentistry. An overachiever at heart, she just created another podcast called Beyond the Prophy. Jasmin joins Glenn and Vinh to discuss the dynamics of the Dentist/Hygienist relationship and her love for Rumchata. Notes of Interest *Jasmin Haley is the co-founder of 2 podcasts, Beyond the Prophy and Momgienist *Mrs. Haley hails from Jamaica Queens NYC!! *She is an accomplished speaker and speaks to many Dental Hygiene Organizations. *Jasmin is an education consultant for an HIV/AIDs interprofessional program at University of Maryland. *Her mission is to promote oral health and provide mentorship to help educate other professionals and patients. *Jasmin's Hip Hop Knowledge is second to none. She's also a connoisseur of Alize and Rumchata

In this interview, Howard runs the gamut (no surprise, right?) – and, it's a good idea to listen to this interview a couple of times – we cover a lot and quickly. Just a few of the topics we discuss are: Why Corporate Dentistry is “Working” (and what you can learn from them)Cornerstone of success in any business: CS (hint: Customer S_____) Changing the Dental ParadigmWhere the Business of Dentistry is HeadedMetrics (The Importance of Knowing Your Numbers)!Call ConversionPatient ManagementNet Worth = NetworkAsking for ReferralsAnd, much, much more. . .Support the show (https://jerryjonesdirect.com)

In this interview, Howard runs the gamut (no surprise, right?) – and, it's a good idea to listen to this interview a couple of times – we cover a lot and quickly. Just a few of the topics we discuss are: Why Corporate Dentistry is “Working” (and what you can learn from them)Cornerstone of success in any business: CS (hint: Customer S_____) Changing the Dental ParadigmWhere the Business of Dentistry is HeadedMetrics (The Importance of Knowing Your Numbers)!Call ConversionPatient ManagementNet Worth = NetworkAsking for ReferralsAnd, much, much more. . .

In this interview, Howard runs the gamut (no surprise, right?) – and, it's a good idea to listen to this interview a couple of times – we cover a lot and quickly. Just a few of the topics we discuss are: Why Corporate Dentistry is “Working” (and what you can learn from them)Cornerstone of success in any business: CS (hint: Customer S_____) Changing the Dental ParadigmWhere the Business of Dentistry is HeadedMetrics (The Importance of Knowing Your Numbers)!Call ConversionPatient ManagementNet Worth = NetworkAsking for ReferralsAnd, much, much more. . .Support the show (https://jerryjonesdirect.com)

In this interview, Howard runs the gamut (no surprise, right?) – and, it's a good idea to listen to this interview a couple of times – we cover a lot and quickly. Just a few of the topics we discuss are: Why Corporate Dentistry is “Working” (and what you can learn from them)Cornerstone of success in any business: CS (hint: Customer S_____) Changing the Dental ParadigmWhere the Business of Dentistry is HeadedMetrics (The Importance of Knowing Your Numbers)!Call ConversionPatient ManagementNet Worth = NetworkAsking for ReferralsAnd, much, much more. . .

Boom! What's going on everyone. This is Steve Larsen and this is Sales Funnel Radio. And today you're going to hear my interview with the one and only, Mr. Russell Brunson.   Now, I've been wanting to get him on the podcast for quite some time, but I wanted to do it when I could actually promote something that he was interested in as well.   Russell is the guy that originally started teaching me offer creation, and I wanted to make sure that there was as an offer for him, but also for you guys.   What you're going to hear in this episode is behind the scenes of why he's come up with his latest book.   A lot of you probably don't even know that he has a new book?   It's not Traffic Secrets, it's not Expert Secrets, it's not Dot Com Secrets, it's another book.   It's literally 550 pages, and he had 30 gurus come in and contribute to this book.   You guys are going to hear why he set it up, where he got the inspiration from  for it. Why he rehashed the idea, and why he's gonna actually produce it for everyone now. This is really awesome.   This is obviously my favorite interview I've ever done for obvious reasons. He is my friend. He is my mentor. I look up to him like crazy, and love hanging out with him. Anyway, I am very honored, very thrilled.   Russell and I are just going to shoot the breeze for little while, and then we’re gonna dive deep into some reasons why people are NOT successful as funnel builders. We see these reasons all the time, and luckily we talk about them a lot in this episode.   You guys are going to learn from the CEO of ClickFunnels himself about what makes a funnel builder successful, and what makes them destined to not be.   Anyways, I hope you guys enjoy this. Let's cut to the intro and we'll get straight on to the interview.   Guys, thanks so much and if you enjoy this, please go thank Russell.   THE RUSSELL BRUNSON INTERVIEW:   Stephen Larsen:     What's up, guys? Hey, I am excited. You guys obviously see the video right here, and you see who I have on. I'm very, very excited about it, though.   I am, uh ... Frankly, I've had a hard time coming up with words to describe how I feel about this interview. I've been wanting to do this for a very, very long time, and, um, obviously ... It's Russell Brunson. He's the man. He's the CEO of Click Funnels obviously.   He has gone from icon of mine, to boss, to mentor, to friend, and I'd say brother now, and, uh, love him like crazy.   (Turns to Russell) Just really thank you for taking the time to be on here. So, obviously, just welcome to the show. Thanks for being on Sales Funnel Radio.   Russell Brunson:    Yeah, man. This is an honor. I was hoping you were gonna ask me eventually. I'm like, “Gosh, this is only funnel show I've never been on!" Anyway, I'm just kidding. I'm super excited and proud of you man.   It's funny 'cause I think the event that we first met at was where I was like, "Everybody's needs to be publishing! Everyone needs to do a podcast.”   And you were like, "NO!" And then you went and did what most people don't do. You did the thing that you knew you needed to do but didn't want to do. You just did it, and now it's been like …Yeah, that's such a good lesson there for everyone.   But that was the first day we met, it was probably the day or the day after that.   Stephen Larsen:     Yeah.   Russell Brunson:    And now look ...Fast forward two or three years later... it's amazing what you've accomplished, and where you've come. It's awesome.   Stephen Larsen:     I appreciate that thank you.  A week later I was sitting next to you, working there, and I was like, "I don't want to publish. I'm not going to publish." And you're, like ... taking your phone, "What's up everyone? It's Russell Brunson." And, you know, then you're on your podcast, "What's up? I'm Russell Brunson." On your blog, "What's up? It's Russell Brunson."   And I was like, "There's something to this." And I tried ... I don't think I am ... Hopefully I am, but I am trying to be your best student. I really appreciate it.   Hey, I just ... I wanted to ask a few questions. It really means a lot that you're here ... You're changing the world. You're changing people's lives. You changed my life; my family, my immediate family. And now my extended family are all soaking up your stuff.   We have our own little groups. They're like, "This guy's amazing. Who is he?" I was like, "I know. I told you I wasn't crazy." You know? Like, "Listen to him! He's awesome!"   Anyway, ClickFunnels has grown. When I first got there it was at like fifteen thousand members, and I left when it was about sixty-five-ish.   It's been interesting to watch how the audience has grown. Both in terms of being funnel builders and marketing skills.   What do you say for the audience as a whole, the ClickFunnels' audience? Because, guys, if you're listening to me and you don't know about Russell and ClickFunnels ... I think you're a liar.   Every episode I talk about Russell and ClickFunnels ...   What would you say is like the recurring holes that people keep missing? What would make them successful if they just did that one thing?   Russell Brunson:    Yeah, ... it's funny, 'cause ... And I almost feel like this has been part of my mission, 'cause I remember when I got started ... It's almost 15 years now ...     I started learning this stuff. And I'm reading these books from these dudes who are all dead now, and I'm like, "What? What?" Like, “Freaking, right?”   I'm learning all this stuff, and I'm like, "This is the most amazing thing ever." And I’d go to all these conferences and these events. I show up and everyone's got a suit and tie, and they're all business-y and they're like boring as can be.   People are on stage talking about direct mail ... These things that are super exciting, and they talk about it. But they're so boring. Everyone's so boring. But I was excited by it.   So I'm listening to these boring people thinking, "Why is nobody freaking out here? This is so exciting." Like I can see the vision of it. And it was weird.                     So, I had to go to all these events, and study from all these people that ... They were just like more traditional business people that didn't realize what they had.   I was learning it, and spitting it back out trying to like share it with everybody. And it's funny, if you read my books, and obviously you They're not like, "Here's the philosophy of Russell.” ...   It's like, “Okay, I learned a bunch of a lot of people. Let me show you. I learned this from this guy, and this guy,” and like I'm telling everybody all this stuff.                     I feel like my job is just to make marketing exciting, because it is. Like it’s the most exciting topic on planet Earth. But when I came into this game it wasn't. The energy wasn't there. The excitement wasn't there.   And I think the biggest gap that people are missing is that they don't understand that the key to success is not in, "What's my product? I'm selling an iPhone. Or I'm selling Rhino Rush."  They think, “This is the key to business," and it's not. The product has nothing to do anything.   The only thing that matters is having a deep obsession with the marketing of the thing.   The people that are successful are the ones who become obsessed with the marketing - that's it. It's not  becoming that's the best product, da da da and all those kind of things. It’s those who actually fall in love with what we're talking about. Like what me and you geek out on all the time.   Like that's ... That's the biggest thing.                     I told you the story earlier today, but I was talking to Garrett White and he was telling me ... He's like, "Yeah, I had my mom sign up for ClickFunnels account.”   Because Garrett obviously, you know, he's 2 Comma Club and 2 Comma Club X. His wife hit 2 Comma Club - they're doing it. So, people in his family are, like, "What are you doing?"   So, he said his mom ... She created a ClickFunnels account, and she used it for a couple days. And she messaged like, "ClickFunnels is hard." He's like, "Mom, you're wrong. It's not hard. You're just stupid."   Stephen Larsen:     (laughing)   Russell Brunson:    I was like,"You told your mom, that?" He was like, "Yeah, she's dumb. She doesn't know it, but she's dumb.” She's looking at from like, “How do I use this software platform?” And not understanding that it's the marketing.   ClickFunnels is just the thing that you put pages ... Like, it's not that complicated, but it’s the obsession with the marketing that makes the engine run, right?  It's coming back the core fundamentals.   You are and I are working on a secret project and nobody knows about yet...   Stephen Larsen:     (laughing)   Russell Brunson:    But a hint of it is,  ... It's this challenge where the goal is to take the fundamentals of direct response marketing and make it exciting and fun - and then pound it in people's heads over, and over, and over, and over again.   Because mastering the fundamentals will do more for you than learning how to use ClickFunnels.   Master the fundamentals; understand hooks, story, offer, epiphany bridge - all these things that we keep talking about - and try to make exciting for everybody. You master those, everything else becomes super easy. It's not difficult on the backside.   It's those core fundamentals of direct response marketing that people don't understand. If we can make that exciting, and light it up for people, then everything else becomes really, really easy. Right?   And when you get fundamentals, then okay, go slap some pages together and sell stuff. But that's what people are missing... The geeking out on the marketing part of it. 'Cause when you understand that...   I can plug any business into this now, it's not difficult.   Stephen Larsen:     Yeah. You know, it's so funny, because I was like ... Someone's like, "Well, how do I make the page look? How 'bout this?" "It's not about the page!" ClickFunnels facilitates the page, but you're missing the whole point!   Anyway, you touched on something that I want, I've always wanted to ask you.   Russell Brunson:    Mm-hmm   Stephen Larsen:     Because this was like, uh ... I don't know how else to describe it, man. When I was first learning this stuff, right? And I'm laying there with my M16, and I'm reading "Dot Com Secrets."   I'm laying there, and I'm like, "This is amazing!" And I would l hide whenever someone would come around. 'Cause ... it was a training environment. I was, "This is ridiculous." And I wouldn't shut up about it, and I was like, "Oh my gosh, like, I've been looking and I finally feel like I'm finding the answers for why stuff has or has not worked.”   You just did a podcast episode about this; it was lonely. It was crazy lonely. And when I finally got to your Funnel Hacking live 2016, and I met you, and I met all these people.   It was the first time I totally felt like comfortable, you know, at home. How'd you deal with that before there was a Funnel Hacking live event for you to go to?   Russell Brunson:    (laughing) It's hard ... um ... I made a lot of bad decisions because of that feeling. I hired a lot of people who were friends who asked me a question about what I was doing. Like, "You care? ... um ... Do you want a job?"   Stephen Larsen:     Yeah, “You care?”   Russell Brunson:    Sure, and I hired everybody I knew. But that was a really bad decision. I've learned since then.   No, but I, I, totally get that I understand. It is super lonely - especially the beginning, right?   Stephen Larsen:     Yeah.   Russell Brunson:    If you have success it's easier to get in the groups and connect with people. But initially, it's like, nobody cares, and nobody believes in you. The people you love the most don't believe. That's the hardest thing I think. It's just...   Stephen Larsen:     Yeah.   Russell Brunson:    Man! Like, they believe in you, but they don't believe so much in the thing you’re doing, right?   Stephen Larsen:     Right.   Russell Brunson:    And you're trying convince them, "No, this is the thing." And they're like, "Are you sure? Because I'd love you to get a job, or I'd love for you to go to school." Or, you know, whatever the thing is. But it's, it's definitely it was lonely and painful.   I would go to these marketing events, back in the day, and try to connect to people, and I found friends there.   Stephen Larsen:     Yeah.   Russell Brunson:    But yeah, it was different because for most people it was their business, right? Like, "We're direct response marketers."   It's kind of like ...   There's another event that happened shortly after ours, I won't say the name of it, but there's two different letters that talk about what it is, right?   It's a great event, but the people that they attract the event are like the people in the company who do the traffic, they do the conversion and these things. That's their day job, and they go there in suits and ties and they're working on these things.   The people like us, who were like, "I am so tired and so annoyed that to go to bed, because I'm so excited about this thing, and it wasn't the fact, like, everything's fuzzy and I can't see the screen, I would just keep going. But I can't." Right?   The people who are obsessed like us - it took me a long time ... In fact, it was hard to find those kind of people.   I found pockets of them every once in a while, and I started become friends with them. That was my first kind of peer group. But it wasn't a lot of it.   As we launched ClickFunnels four years ago, we we're kind of creating this atmosphere ...  and I was like, “I want one of those to be a young hip exciting, fun thing where it's, like, we can, we can do that, right?” And the cool thing about ClickFunnels is the fact that we can ...   Like, before it was hard, 'cause like I'd geek out on something and I'd get the programmers, and then they'd be like, "Okay, I'll see you in a couple days." And you're like, "Arrgh !What do I do now?"   Stephen Larsen:     (laughing)   Russell Brunson:    Well, now we can go in there and affect change, and it feels so good to be the one that like, “Oh, I’m going to put a logo there. Oh, I just moved it. Oh, it's back.” You know?   Stephen Larsen:     Yeah.   Russell Brunson:    You can actually do that now.  But to start with, it was lonely for me, and so like I said ... I think part of the reason why the company was built the way it was, was because I was trying to build a platform for me and people I knew who were like me.   People who were, like, "I need to connect. I need to plug into other people, because, um" ... I don't know, there's something about 'em.” And you can sit down and have a similar language pattern to other people, and...   Stephen Larsen:     Yeah.   Russell Brunson:    Talk, and they get it instantly. It's just like, “Yeah!”   I remember the first time I met a couple people that were doing what I was doing, and I ... I remember telling my wife that I'm like, like...   Stephen Larsen:     “I found people.” (laughing)   Russell Brunson:    “I said stuff, and they were excited about it, too. Like, this is the coolest thing in the world,” you know?   Stephen Larsen:     “I'm not alone.”   What I love so much is that you have the Facebook group for ClickFunnels open. So, it's this safe haven for people who don't really know what it is yet, but like frankly need a home. And I love that.   So ... I asked, “What are the holes that these funnel builders often don't see?”   One of the biggest holes, obviously, you said “learning marketing.” How can somebody shortcut the learning of marketing? Cause it’s not like it’s a small topic. I certainly didn't learn it my “marketing degree.” (laughing) You know! It's not easy info to find.   Russell Brunson:    Yeah. Well, I think about how I learned marketing. Like, there's more stuff nowadays, right?   We're publishing and other people are publishing. When I got started, there wasn't podcasts, there wasn't Facebook lives. ... Sorry, I just lost my train of thought. Somebody texted me right when we were talking.   Stephen Larsen:     (laughing) It's good.   Russell Brunson:    My phone is turned over. So ... Sorry, my train of thought, I totally just lost it.   Stephen Larsen:     That's okay. Like, short-coding marketing. Like, how do I condense that?   Russell Brunson:    I apologize.   There weren't a lot of things you could learn it from initially. So the way I learned it is I picked four or five people I knew were doing good stuff. I was watching 'em. So, I would go and I would start just watching what they were doing. Like, intimately watching, right?   Stephen Larsen:     Yeah.   Russell Brunson:    I think that's what most people miss ... They go and they see the email, and they go, "Oh!" They go and they buy the thing. They buy the course. They're going to the course. Then all the sudden it's just like, “You missed it.”   Like, did you even notice:   Did you watch all the emails that came out prior to that? Did you watch the other people? Did you watch how they contacted JV partners? Did you watch how the Facebook ads started showing up? Did you notice, "Wow. Why is there an ad? Why is he talking about this thing where there's no, there's no call to action? Why would he do that?” Four or five of these different videos that came out and had nothing to do with anything. Then you see this thing, and there's some momentum, and stuff happens. Then people buy it. Then after they buy it, did you notice the second email sequence were they sold the secondary thing."Oh my gosh, like, nobody even saw it." They did the launch, but the money came from the secondary internal launch that happened to the existing buyers.   For me, it's like... I bought everything, but I rarely consumed the products. I was just buying to see the stuff. And I think you're similar-   Stephen Larsen:     Yeah. (laughing) I buy too much crap, man. I don't even go through half of it.   Russell Brunson:    It was probably like a month after you left as an employee, and you were in your home I was watching ... (Before your Instagram, though)...   Maybe it was Facebook live or something, you were like, "Oh my gosh, you guys! I just went through, like, every webinar that Russell's ever done. Check this out. Check this out."   You have on the floor.... It was like all the registration pages, then all the emails printed out. You were like, "Every time ... Email number one he talks about this. Then, email number two always goes to this. And email number three ..." And you're just, like,” find the patterns,” and like seeing all the things. And you're like “I downloaded the webinar. I listened to it, like, thirty times. I've got all your webinars. I’ve listened back-to-back-to-back  just to listen to your pitch over and over again."   And it makes me laugh, 'cause I guarantee you probably ... (I mean you probably did, but ... ) You didn't have to go through the course. I mean the value was going through the process of the course   Stephen Larsen:     Yeah! Stephen Larsen:     Yeah, that's the funnel itself!   Russell Brunson:    I got a certified letter from somebody today, who, uh ... It must have been somebody old, because they were asking for a refund for, like, a thirty dollar product. And so they sent me a certified letter, because that was easier than contacting customer support. But, as I'm reading this thing, I was laughing, because they missed it.   Stephen Larsen:     Yeah.   Russell Brunson They came to my thing to buy a book to teach to them marketing, and then they're asking for a refund for this free book. And they missed the whole point of the exercise.   It blows my mind when people come and they want to learn funnels from me, and I'm like, "Oh, go get my book." And, then they're like, "What part of Amazon?" 'Cause they don't wanna get stuck in a funnel. I’m like, “IDIOT!”   Stephen Larsen:     Yeah, like, “You idiot! What are you doing?”   Russell Brunson:    You'll learn more from buying. Buy slowly. Take screenshots like I do, like you do.   That’s the fastest way to learn marketing - to observe it, to watch it, and to respect it. Don't be annoyed, like, "Oh, they sent out three emails this week." Like, “Why they'd send out three emails this week?”   Stephen Larsen:     Yeah, what'd say?   Russell Brunson:       What is the purpose? What was the strategy? What were they doing? Did it work? Did it not work? Did I open it? Did I not open it? What was feeling I felt I read this email? What was the feeling? Am I paying attention to that?   Because that's how I figured a lot of this stuff ... I was just paying attention to what people were doing, and, like, what affected me and what didn't.   There's a couple marketers who I think write really good emails. Every time I'm, like, doing an email, I'll go back old email account from like the 1990s, right, or whatever it was.   Stephen Larsen: Yeah.   Russell Brunson:    Whatever, the old email address I have. But I was subscribed to everybody back then. And, I'll go in there ...     A lot of them aren't even still around, but I searched for their names, and, like, I'll see all the emails from that person.   I just read the subject lines, and I look at which ones were clicked, back in the day. I didn't click on all of them, but I clicked on some of them. You can see which ones have been opened and not opened in Gmail.   And I was like, “Okay, why did I click on that one? Why'd I click on that one? There's something that caused me to click on it, and the other ones didn't for some reasons. What was the reason?”   Go back to your old email, and just scan through, scroll through like 8000 pages in Gmail look at which ones you clicked, and then ask yourself, "Why did I click on that?"  Those are the things that help you to learn marketing.   Stephen Larsen:   I did that to yours the other day. I went in and searched ... I do that many, many times. "Russell Brunson." It shows me all your emails. I just start reading through them. I was, like, “That was awesome. Oh, my gosh. This is crazy cool. Like, that's super cool.”   Russell Brunson:    (laughing)   Stephen Larsen:     So, I wanted to ask... You got you got your book, “30 Days,” right? And, I'm super excited about it. Having marketers come in and teach what it is they actually did, and, and watching you selling the thing. Like, it’s such an awesome education.   Everyone, I want you to know right now, I'm not bagging against education or whatever, but it is better than my marketing degree - and I got a 3.8 baby, all right?   I did really, really well, and I don't use any of it. Right? None of it. Everything’s from Russell,EVERYTHING.   I got in fights over what Russell was saying with some of my marketing professors. Right? Because I knew what he was saying was real and true.   I know the story, but just for people listening, where'd you get the idea for the 30 day book?   Russell Brunson:    Oh yeah ... I think have it right here in front of me. I may or may not? Let me check.   Stephen Larsen:     Oh is it…?   Russell Brunson:    It's somewhere ... Anyway, uh ...   Melanie (Russell’s Assistant):     Hey, is it …?   Russell Brunson:    Well, I'll tell the story even if I can't find it.   Back in the day, when I first got started this game, and I was looking for how to get started online? I was in college. I was at Boise State, and this kid came out with something, and I can say his name, because ... So-   Stephen Larsen:     (laughing)   Russell Brunson:    Do you want the full story, or the part story? The full story's really good.   Stephen Larsen:   What’s gonna sell the book?   Russell Brunson:    I'll tell you the whole thing.   So, what happened. So, this guy named Joe Kumar. He's an 18-year-old kid, and he had this idea. It was called, back in the day, "30 Days to Internet Marketing Success." So, this is not a unique idea to me.   In fact, I hope that some of you guys clone this idea in whatever market you’re in because it's brilliant. Like, don't do my markets, because I will crush you.   Stephen Larsen:     (laughing)   Russell Brunson:    But, like, any other market, like, "30 Days to Dental Success." You should do that if you’re a dentist guru, right? "30 Days to Weight Loss Success," or like or, "30, like, whatever.” It's the model, right? But he did this thing, and he emailed a whole bunch of these “big name gurus” the times. He's like:   "Hey, if you were to lose everything, lose your email list, your customers, your ... your name, your following, and all you had left was internet access and your marketing know how, and you had bill collectors on the phone trying to call you, you have 30 days to get back on top what would you do?"   And he got, like, I think he had sixty people who each wrote a chapter. Like, "Day one: I'd do this. Day two, day three, day four." Like a whole 30 day plan.   When I saw that. sitting in my Boise State computer lab, I was like, "Oh, my gosh. Like,, this, this is the key." And I'd been ... I'd been trying a year, year-and-a-half to figure stuff out.   Stephen Larsen:     Right.   Russell Brunson:    And, uh.   Stephen Larsen:     What were you building at that time? What business were you on?   Russell Brunson:    I don't think I even knew. I was ... Yeah, I didn't have anything yet. I was ... I was trying to stuff, but I didn't have anything back then. Maybe a couple affiliate things?   Stephen Larsen:     You're saying that it took you a year-and-a-half, and you still hadn't figured it out yet? What?!!?   Russell Brunson:    We didn’t have ClickFunnels back then ;-)   Stephen Larsen:     (laughing)   Russell Brunson:    Yeah, so, I remember reading the sales letter 10x, and I was like, "I have to buy it." It was a $97 ebook. I'm like, "Urrgh."   Stephen Larsen:     Right.   Russell Brunson:    "Hundred bucks for an ebook!" But I was like, "I have to have this." And so, I bought it.   My wife and I were celebrating one year anniversary, and my parents, because I didn't have money at the time, invited us to go to Hawaii with them. And so I was like, “Cool.” So, I was going to Hawaii.   So, I printed them out. It would have been like 60 of these things. It would have been, like, six, seven hundred pages.   So, instead I printed out eight to a page. And I had them spiral bound, (and that's what I was looking for. You know, I had it here somewhere, but anyway.)   Stephen Larsen:     Oh, yeah. I've seen that. That's right. Yeah, yeah, yeah. Okay.   Russell Brunson:    Eight pages to a page, but it's two of these spiral-bound manuals.   And so I got on the plan, and from Boise all the way to Hawaii, I'm reading each of these little mini pages. And, I'm like, "What?"   When I read the first one, and it's this person's 30 day plan of how they'd get back on top. And was like, "Oh my gosh, that's brilliant." Then onto the next person's, then the next person's ...   And everybody's was different, right, but the core concepts of all of them were the same.   They all had their own little angle, and their twist, but what it all came down to was:   "I would create something amazing. I'd then send the sales letter to sell that amazing thing, and I would drive traffic to the sales letter."   I was like, "Oh, my gosh." I haven't had any success yet, because I don't:   Have a product. Have a sales letter. Driving Traffic. I'm like, “That's all this businesses is, like, three things.” And I was, like, I need to:   Create a product. Create a sales letter.   Sell the product. Drive traffic.     I saw the pattern after seeing it over, and over, and over, and over, and over ...   And everybody had a different traffic strategy, and everybody had a different strategy on how to create the product, how they would sell it ... Some were teleseminars. Some were, you know, pre webinars.   Everyone had their own different mechanisms to do it. But, when I saw the pattern 60 times in a row I was, like, "I know what to do now." And then I went back, and after that's when I created my ... my first product which is Zip Brander. It's a software product.   Stephen Larsen:     Oh, that's when Zip Brander came up? Really?   Russell Brunson:    Yes! The Brander   Stephen Larsen:     I was gonna ask you what happened after this. Okay, okay.   Russell Brunson:    Yeah, so I had the product created, and then I wrote a sales letter, and then I drove traffic, and that was it. That book was the thing that gave me the initial, like, the turn of, like, "I get it."   So, that was twelve years ago.   Fast-forward, like, three months later: Joe Kumar decided to sell, um ... Basically, for $500 you got the rights to his book, and you can sell it as many times as you want. I was like, "What?"   I literally had no $500. I went out and I earned the money, bought the rights from him.   He was only to sell to ten people, and I was like, "This is my future. It's gonna be me." So, I bought the rights from him.   Stephen Larsen:     Yeah.   Russell Brunson:    For 500 bucks. Me, and he said, “Ten people.” But he ended up selling to probably over 1000 people, and it was a big deal. Everyone's like...   Stephen Larsen:     THAT MARKETER.   Russell Brunson:    Yeah, it was a big deal, and he got in trouble, and ... Anyway, he ended up fleeing his country, and the feds came trying to arrest him, and and he disappeared.   The last email he sent to his list, crazy enough, was, “You all read everybody else's plans, if you want my 30 day plan, scan your passport, and your something and fax it to me, and ..."   And we're like, "What?” Because he was fleeing the government. Anyways, crazy story, crazy, and he disappeared off the face of the earth.   Now fast-forward, 13, 14 years later:   My whole goal, right now, (and I did a podcast about this) ... The only thing I, like, my whole focus everyday is, "How do I simplify this process, so that more people can be successful? How do I simplify the process? How do I simplify the process?"   All your best ideas will come from you trying to figure out simplify the process for your customers, right?   So, I'm thinking through, and then I was, like, "What was the thing that got me to have success?" And all the sudden I was, like, "Dude, it was the 30 day plans." I was, like, "We should do the same thing." And 30days.com, I went and bought the domain name.   Then I was like, "Let's go out to people we know in our community who've done this, and have them each contributor chapter." And we did that.   Now have a 550 page physical book that has everyone's 30 plans. It's insanely cool. It's exciting! And you are one of the plans in there - which I'm excited for everyone to see!   Stephen Larsen:     Oh, man. It's so good! If I say so, myself.   Russell Brunson:    That's the backstory on how 30 Days came about.   Stephen Larsen:     I appreciate that. I remember when you had the idea for it.   It came as all great ideas do come to you. We're all sitting there, we're working. Then you go, "Dude!" ...   Russell Brunson:    Woo!   Stephen Larsen:     ….And everyone stands up and runs to the whiteboard (laughing) barefoot. And I was like, "That's crazy."   I want you to know I was watching what you were doing, and I took a page from that lesson. And that's literally I how I created Affiliate Outrage.   I went and I crowd created it after watching you do that. And it works everybody, so you know. It's like crazy easy to crowd create great products that are super valuable.   Um ... Well, hey, thanks so much for your time, man. I know that you're super busy.  I want to keep geeking out, but I think Melanie's gonna yell at me. Sorry, Melanie, Bruno. I think I'm going over.   Russell:              She said, "You got one more question, if you want it."   Stephen Larsen:     Oh, cool. (laughing) Hey, so after ...   I wanted to ask…   So you go through, and your reading all these plans, right? And I'm hoping this is what my audience does, and that's why I wanted to ask you about this.  I hope everyone goes and gets it...   If someone's reading through all these plans ... There's obviously a lot of stuff, you know?   This is not a small book, but ... I mean, they're literally being handed the keys to the kingdom to go crush this. What would you suggest somebody does as they're reading this?   Should they follow one person's plan? Should they literally do it in 30 days?   You know what I mean? How should they proceed after that?   Russell Brunson: Yeah, everyone learns differently.   Stephen Larsen:     Sure.   Russell Brunson:    What gets a lot of entrepreneurs stuck, and um ... I could share names that you, personally, (but I won't on a podcast)... of people that come through our world that have struggled is, like ...   They try to follow things to a "T."  Everything is like, “Uhhh? Uhhh?” And then someone says something, and they're like, " Uhhh? But how do I implement that to my thing?" They get so stuck on trying to figure things out, or try doing everything that they never get anything done.   I think the best thing for them to do is to get the book and try to read through it. No ... I mean, it might be hard to read through it all. I mean, it's literally a 550 page book. It's like ... It's insanely cool.   So pick the people that resonate with you. Some are talking about eCommerce. Some are internet and networking. Just find the ones that resonate with you. Read five, ten, fifteen of them. Read 'em through, and just get the flow. Because like it was for me, it was  basically seeing the pattern of, like, "Oh, I understand it."   So, after you get that, then just come back and say, "Okay, now I gotta figure out for my business ... And I can't do what everybody did-"   Stephen Larsen:     Right.   Russell Brunson:    So find out from all people, which one resonates best with me.   What I'm really good at doing is; I learned a lot of stuff from a lot of places, but a lot of things when they come to me, I'm not like, "Okay, how do I implement everything?" Because if you do that, like, you get overwhelmed, nothing will happen. Just be like, “Oh, that's awesome, but I'm not ready for that yet. So, let me store it right here.”   If you know you don't have a product yet, you should just be consuming everything on how to create a product, and then do that.   Like “Cool! Storing it, storing it, storing it, storing it ... This is what I need now. Okay, now I'm ready for the next phase. Okay, I'm gonna grab these things.”   So when you get to the part where you're ready for traffic, go back and remember people's 30 days plan, like, “Okay Garrett talked about this, and Stephen talked about this ... Now I'm ready to start doing traffic,” and you start taking all those things off the shelf.   School teaches you to memorize everything and regurgitate it.   Stephen Larsen:     Urrrrgh.   Russell Brunson:    I don't think that’s the right method. Right? The method for entrepreneurs is to take all this information and understand, like, “Where does it fit in the picture? And cool. Well, I'm at this phase right now. So, I'm going to just place these here, and leave them there, and then we'll come back to them. But I gotta focus everything on the next the next piece of this puzzle, right? The next step. I think that's the biggest thing.   We have people in the 2 Comma Club Coaching, right now, who were trying to figure out Facebook ads, and they haven't figured out a product yet.   Stephen Larsen:     I know! Right? It doesn't make sense!   Russell Brunson:    You don't have an offer! You don't need to master ads yet. Master your offer first!   Stephen Larsen:     Yeah.   Russell Brunson:    And I guess what people miss is just they're trying to learn it all at once.   Just don't try to learn it all at once. That's not going to serve you at all.   Stephen Larsen:     I still do not drive ads. I don't want to learn that. (laughing)   Russell Brunson:    Exactly.   Stephen Larsen:     Okay, that makes total sense.  So, you gonna do a deep dive with it. Go in and just figure out what you want, and table the rest of it. Totally makes sense.   Russell Brunson:    And then…. Can I ruin this for everybody?   Stephen Larsen:     Ruin it!   Russell Brunson:    Our surprise?   Stephen Larsen:     Do it!   Russell Brunson:    So, this is the surprise:   Stephen and I have been in the laboratory, working behind the scenes. So, what we're gonna be doing is, um ...   Well, you guys will see the funnel. Stephen hasn't seen the whole funnel. He's seen a little glimpse of it, but ... What he has coming ...   You'll actually be able to get everybody's 30 day plans initially for free. So, it's free. FREE. Like, just, you're going to go and you're going to get 'em, and I'm gonna be pumped for you, because you're going to have them ... I want to make the barrier entry, like, “You just show up and we'll give you the stuff.”   Stephen Larsen:     Yeah.   Russell Brunson:    But then, the physical book, the 550 page physical book.  We're also gonna ship that you for free in exchange for you joining a challenge.   We're going to be doing a 30 Day Challenge, where Stephen and I will be tag teaming “the crap kicking out of you,” to make sure you actually implement the 30 days.   So, I would say is go through this thing. Geek out. Listen to everybody's thing and then sign up. It's a hundred bucks. Which is like the cheapest thing on planet earth.   Stephen Larsen:     Yeah.   Russell Brunson:    Literally a hundred bucks is not going to me. Whoever referred you to the thing gets a hundred bucks.   So, I make zero dollars and zero cents from you being part of this challenge.   The only thing it does is it gets me the ability to yell at you and Stephen yell you, to make sure you're successful and teach you the fundamentals and pound them through your mind.   So, that way you can actually implement your own 30 day plan.   So, I would say go to this ... Go to the virtual summit. Geek out. Listen to everything. Consume it all. Do your big immersion, and then our live thing will be starting 30 days later, and then just get prepared.   Show that up to that 30 day thing, with, like, all these ideas in your head, and we're gonna be going step one, step two, step three, and counting the fundamentals. And after 30 days of that process you will have everything in place for your funnel. So, it's gonna be amazing.   Stephen Larsen:     Oh, my gosh! And don't get sensitive people when I tell you that you're wrong. (laughing) Just be teachable. Be coachable.   Russell Brunson:    I always joke that I'm kind of the coach that has a carrot in front of you, like, "Come over here, guys. It's awesome. Come over here." And you're the coach, from behind, with the stick, like, whacking them, like, "Come on!"   Stephen Larsen:     "Go! What do you want in life?" (laughing)   Russell Brunson:    So, you got someone pushing you and someone pulling. It's amazing! I think the combo of us tag teaming people is going to be exciting.   I'm just pumped, because it's gonna give people the accountability I think they need sometimes to move through things, and just get something out there and done.   Stephen Larsen:     Yeah.   Russell Brunson:    You can learn the whole process once. And after you learn it once it's easy to do it over, and over, and over again.   Stephen Larsen:     Totally! Same process. Which is the fun magic of it.   Hey, there's a, there's a quote I've got on my wall, reminds me of you like crazy,  it's by Ray Kurzweil ...   Just so everyone knows, I have an actual wall where I put quotes. I used to do it growing up.  It’s my actual wall ... and not like a Facebook wall … On that wall, I have written:   "The purposeful destruction of information is the essence of intelligent work."   And man, your superpower is just that. It is ridiculous!   It's taking in all this stuff, and just spewing it out in this way where it's like, "Oh." Like, guru coming off the mountain with the two tablets, "Here they are." You know, like, "Wow! That's it! That's it! That's what I need."   I really appreciate what you're doing, man. Changing the world! I'd do anything for you. Love ya, and uh, thanks so much for taking the time.   Russell Brunson:    No worries, man. Super proud of you. I love what you're doing. You have a huge impact on people's lives. And the impact's gonna keep growing ... Anyway, I appreciate you. You're amazing. And your audience is lucky to have you all the time. So hope they all know that.   Stephen Larsen:     Thanks man. Appreciate it.   Boom! Keep Crushing It!   How would you go from ZERO To Hero In 30 Days with nothing more than a ClickFunnels account and the knowledge you currently have?   Find out how I would do it at 30days.com/stephen  

The Dental Amigos were excited to host the legendary Dr. Mark Costes! In this episode, Dr. Paul Goodman and Robert Montgomery, Esquire chat with Dr. Costes about his start in business: from food truck owner and operator to successful multiple dental practice owner. Dr. Costes also talks about what advice he would give to a third-year dental student hoping to succeed in the ever evolving dental business world. For the few of you who have not heard of Dr. Mark Costes, he is a practicing dentist and multiple practice owner, the founder of the Dental Success Institute, Horizon Schools of Dental Assisting, Co-Founder of the Dental Success Network and the author of Pillars of Dental Success. In addition, Dr. Mark Costes speaks at dental forums around the world, and coaches successful practice owners to help maximize their profits in his mastermind groups. If you're looking for Dr. Costes you can find him at www.TrueDentalSuccess.com and be sure to check out his highly acclaimed podcast, “The Dentalpreneur.”

Dr. Chris Bowman is a full-time practicing dentist, speaker, author, and dental coach from Charlotte, North Carolina.  He started Advanced Dentistry of Charlotte in 1996, where he currently collects among the top 5-10% of dentists nationally. Focal points in his private practice include elective cosmetic dentistry, esthetic restorative dentistry, Six Month Smiles adult orthodontics, Invisalign and Clear Correct orthodontics, Pinhole Gum Rejuvenation, Obstructive Sleep Apnea treatment, and sedation dentistry. In 2005 Dr. Bowman founded Dental Insiders, which provides coaching, consulting, and training programs for dentists and dental team members.  DI currently reaches over 3100 dentists domestically and internationally, at several levels ranging from E-letter subscribers to private coaching clients in his Dental Success Blueprint program. Dr. Bowman serves as a Clinical Instructor for Six Month Smiles since 2011. He also founded the “Get More YES's” Advanced Dental Communications course in 2014 for doctors and all dental team members. Dr. Bowman has been a contributor to Dental Economics, The Profitable Dentist magazine, 1000 Gems, and several online dental publications and forums, including Dentistry IQ.  He has also shared the stage internationally as a dynamic speaker with many of dentistry's leading speakers at such events as the Yankee Dental Congress, Excellence in Dentistry's  “Spring Break” Seminar, the Academy of Comprehensive Esthetics Seminar, 1000 Gems Super Seminars, Rondeau Annual Orthodontic Symposiums in Las Vegas and Toronto, and the 2012 British Academy of Cosmetic Dentistry's Annual Session. Most importantly, Dr. Bowman is married to his beautiful wife Elizabeth, and they have three amazing children: Reid (14), Kenan (13), and Olivia (11)…and their awesome yellow lab, Cooper.

Dr. Mark Costes is far from a typical dentist and dental coach. During his career, he has been able to start or acquire over a dozen successful dental practices during some of the profession's most challenging times. But Dr. Costes's journey was not without its setbacks. In fact, he credits much of his success to the fact that he made more mistakes in his first year of private practice ownership than most dentists make in an entire career. What separated him from the masses, however, was the fact that he viewed each failure and roadblock as a learning experience and an opportunity to improve his business and life. This philosophy, as well as his decision to model the world's most successful marketers and dentists, has led him to where he is today. Dr. Costes is founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential, while recapturing their passion for dentistry. He is also the founder of the Horizon Schools of Dental Assisting which has experienced explosive growth and has expanded to over one hundred and eighty locations throughout the United States. Dr. Costes is the International and #1 Amazon Best Selling Author of the book Pillars of Dental Success. His internet radio show, The Dentalpreneur Podcast now has listenership from over 130 countries worldwide. Mark and his wife Leslie have three sons; Bryce, Brendan, Brady and their dog Bear. They live in Prescott, AZ. Email Dr. Costes: info@truedentalsuccess.com Visit his website: www.truedentalsuccess.com Listen to his podcast here: http://truedentalsuccess.com/blog/category/podcast/ Email our hosts at help@veritasdentalresources.com

Dr Mark Costes is far from a typical dentist and dental coach. During his career, he has been able to start or acquire over a dozen successful dental practices during some of the profession's most challenging times. Dr Costes is the founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential while recapturing their passion for dentistry. He is also the founder of the Horizon Schools of Dental Assisting which has experienced explosive growth and has expanded to over one hundred and eighty locations throughout the United States. Dr Costes is the International and #1 Amazon Best Selling Author of the book Pillars of Dental Success. His internet radio show, The Dentalpreneur Podcast now has listenership from over 130 countries worldwide. In this episode, we discuss: The meaning of dentalpreneur What the most important entrepreneur skill to develop is Developing skills outside of dentistry The changing market and how you can take advantage of it How to build your skills up as an entrepreneur and CEO Mark's top recommendations for those wanting to grow their businesses Find out more about Mark Costes http://truedentalsuccess.com/about.html

Here are a few of the gems Dr. Prager shares: • How to break free of the shackles of dental school • Increasing your ‘Patient Value' • The best way to view marketing • The BENEFITS of adversity • Converting Systems to work for you • The importance of a brilliant Office Manager/COO • Having an ACE in the hole Support the show (https://jerryjonesdirect.com)

Here are a few of the gems Dr. Prager shares: • How to break free of the shackles of dental school • Increasing your ‘Patient Value' • The best way to view marketing • The BENEFITS of adversity • Converting Systems to work for you • The importance of a brilliant Office Manager/COO • Having an ACE in the hole

You know you need systems in your practice to be more profitable and predictable, but how do you start putting them into place? In today’s show of the Shared Practices Podcast we have Dr. Mark Costes, and he walks us through the basics of systemization. We discuss which parts of your practice should be systemized first, the value of leadership in a practice, and the power of checklists. Mark also shares a tip about the potential of over-systemization and how to avoid that pitfall. All that and more on this episode of the Shared Practices Podcast. Links Mentioned on the Show: * Crucial Accountability by Vital Smarts (Amazon) * Mark’s website and a link for a FREE copy of his book - Dental Success Institute* Mark’s dental podcast - The Dentalpreneur (iTunes) * Reach out to Mark - info@truedentalsuccess.com Email Richard@SharedPractices.com or hunterasmithdds@gmail.com with a practice you want evaluated on the show.  (Even if you’ve signed a NDA, hunter and I would be acting as advisors and any personal data would be removed before discussion on the show)   Dr. Mark Costes is the founder of the Dental Success Institute, Horizon Schools of Dental Assisting, and the author of Pillars of Dental Success. He runs multiple practices, speaks at dental forums around the world, and coaches over 50 practice owners to help maximize profits.

Mike Pedersen is the owner and CEO of TheDentalboost.com. In this episode, we discuss advances in search terms,words,circumstances, and locations to come up with less unqualified leads and more targeted ones that are looking for what we offer as dentists. Mike has figured out a special formula to come up with these terms that work very well and he wanted to share those with us.

Everyone has their own reason for wanting to build a successful dental practice, and ultimately that reason is what keeps you pushing through, even when times get tough. Somedays you’ll be on top of the world, and others you’ll think about throwing in the towel. But as they say, the journey is what makes things worth it in the end. Today, I’m excited to share another conversation I recently had at the Voices of Dentistry event with Dr. Peter Boulden, host of the BulletProof Dental Podcast and owner of several successful practices in Atlanta, Georgia. Peter has cracked the code on what it takes to building a successful practice, and his optimistic attitude is contagious. In our conversation we talk about how to stay focused and the best tips and strategies to take your practice to the next level. [su_note note_color="#028000 " text_color="#ffffff " radius="5"] Want to get the most out of your next Dental conference? You'll love my 5 Ways To Get More Out of Your Next Dental Conference Guide Click here for the guide [/su_note] Here are a few things you'll discover in today's episode: How Peter discovered embezzlement in his practice and what he did to recover.   The power of setting ambitious goals, and why you need to think big. How to deal with naysayers, especially your family and friends. Why you should embrace your mistakes, not hide from them. What Dr. Boulden would do differently if he had to start over today. How to know if you’re “ready” to become a practice owner.  And much more... Free Episode Bonus A special thanks to Peter for sharing his insights and strategies on how to build a thriving and profitable practice. It’s not always easy, but doing the hard things today, will set you up for a rewarding future down the road. Since I’ve released my how to get more out of your next conference guide few weeks ago, I’ve received a ton of great feedback and it just might be exactly what you need to make your next conference your best one yet. I put a ton of effort into this guide, and if you plan on attending a conference this year, I know you'll love it. Click here for the guide. Quotes: “I knew I wanted to be the chief of my own dentistry.” - Dr. Peter Boulden  Resources: Bulletproof Dental Practice   Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist. If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes. This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

This is the final episode of an interview with Dr. Kelly Brown about “A New Economy Approach to Multi-Location/Multi-Doctor (ML/MD) Practice Success.” At last check, Dr. Brown was operating 13 offices in Oklahoma and Texas. Here are some of the powerful insights you'll learn: • The importance of being an influence in the community • Taking control after, “you've had enough” • There are 2 kinds of people - What to do with each • The way to look at dentistry • Always analyze the numbers • The importance of a COO • The top new patient attraction System that everyone has • The importance of Systems • Constant Self Evaluation • And much, much more This is episode #3 of 3. Tune in next week for a new series! Support the show (https://jerryjonesdirect.com)

This is the final episode of an interview with Dr. Kelly Brown about “A New Economy Approach to Multi-Location/Multi-Doctor (ML/MD) Practice Success.” At last check, Dr. Brown was operating 13 offices in Oklahoma and Texas. Here are some of the powerful insights you'll learn: • The importance of being an influence in the community • Taking control after, “you've had enough” • There are 2 kinds of people - What to do with each • The way to look at dentistry • Always analyze the numbers • The importance of a COO • The top new patient attraction System that everyone has • The importance of Systems • Constant Self Evaluation • And much, much more This is episode #3 of 3. Tune in next week for a new series!

For the next three episodes, I'll be sharing an interview with Dr. Kelly Brown about “A New Economy Approach to Multi- Location/Multi-Doctor (ML/MD) Practice Success.” At last check, Dr. Brown was operating 13 offices in Oklahoma and Texas. Here are some of the powerful insights you'll learn: • The importance of being an influence in the community • Taking control after, “you've had enough” • There are 2 kinds of people - What to do with each • The way to look at dentistry • Always analyze the numbers • The importance of a COO • The top new patient attraction System that everyone has • The importance of Systems • Constant Self Evaluation • And much, much more   Support the show (https://jerryjonesdirect.com)

For the next three episodes, I'll be sharing an interview with Dr. Kelly Brown about “A New Economy Approach to Multi- Location/Multi-Doctor (ML/MD) Practice Success.” At last check, Dr. Brown was operating 13 offices in Oklahoma and Texas. Here are some of the powerful insights you'll learn: • The importance of being an influence in the community • Taking control after, “you've had enough” • There are 2 kinds of people - What to do with each • The way to look at dentistry • Always analyze the numbers • The importance of a COO • The top new patient attraction System that everyone has • The importance of Systems • Constant Self Evaluation • And much, much more  

Dr. Mark Costes is founder of the Dental Success Institute, Horizon Schools of Dental Assisting, and author of Pillars of Dental Success. He runs multiple practices, speaks at dental forums around the world, and coaches over 50 practice owners to help maximize profits. In this Dentist Money™ interview, Dr. Costes talks about the bumps and bruises he's experienced while acquiring multiple practices and expanding his entrepreneurial reach. He also offers a fresh take on work life balance, the truth about getting rich, and the personality traits that succeed in dentistry.   Show notes: Website: truedentalsuccess.com Email: horizondds@yahoo.com

Bulletproof Dental Practice Podcast Episode 2 Host: Dr. Peter Boulden Atlanta Dental Spa   Guest: Dr. Mark Costes Founder, Horizon Schools of Dental Assisting Founder, Dental Success Institute Author, Pillars of Dental Success   Title: Expanding Your Practice Through Acquisitions featuring Dr. Mark Costes Subtitle: How to Expand Without Getting Burned Out   Key Takeaways: Not having the right systems in place results to burnout and breakdown. It causes exhaustion. Building multiple practices can help you predict a good return but you need to put the correct systems in place. Investing in dentistry business puts you in control. First time buyers have to consider a lot of things before buying their first practice such as demographics like strength of practice, physical location, etc.; history and reputation of the practice. Do not expand before your flagship practice is the way it should be.It should have reproducible systems that are ironclad and that you can replicate in your remote practices. Consider the pros and cons when deciding whether to use brand extensions or keep the original brands of the dental practices you’re acquiring. Pros can be that the acquired dental practice can piggyback on existing reputation while cons can be that it’ll be harder to sell in the future and reputation management is more critical. Determine your exit strategy in order to know your buying strategy. There are 3 definitive ways to sell a practice: sell to corporations, sell to private equities and sell one practice to one time buyer. Each have different returns and different criteria. A dental practice that is run well can earn huge profits. There is no template way to determine if you need to rebrand a dental practice. It depends on the situation. Things apart from the P&L to consider when buying: Purchase a dental practice that is near where you’ll live. Consider buying a more expensive practice with good history of revenues. Buy a practice whose dentistry services are something you like or know how to do. When buying, consider if there is an opportunity to grow. Consider an underperforming practice. Look for the upside such as ability to market digitally. Podcasts are great way to learn how to improve your practice.    Tweetables:   “Begin with the end in mind and re-engineer, otherwise it will be re-engineered for you.” - Dr. Peter Boulden  “We [dentists] are the luckiest in the industry because of the tangible asset we have.” -Dr. Mark Costes “Determine your exit strategy in order to know your buying strategy.” -Dr. Mark Costes “Build your company as if you’re selling it even if you’re not.” - Dr. Peter Boulden “Dentistry is the darling of private equity right now.” - Dr. Mark Costes   Books To Read Extreme Ownership by Jocko Willink The Ultimate Sales Machine by Chet Holmes   Apps iPhone Calendar

Is stress controlling your life? Chances are if you're listening to this,  you're more than familiar with the stresses of everyday life.  Student loans. Family obligations. Personal issues. Overcoming barriers with your practice. The list goes on and on.  It's tough. On top of that, running a successful dental practice is hard. It demands your best 24/7 and then some.  And at times, you may feel like giving up. According to recent statistics 1 in every 5 Americans consider themselves "extremely stressed," and that's of the general population. Not practice owners like yourself. The good news is, you're not alone. Having talked to hundreds of practice owners, it's something each and everyone one of us deals with on a daily basis. The even better news is that you don't have to let stress run your life. It's entirely possible to change your relationship with stress and be insanely productive and happy. It's possible to build a business and life on your terms. Today I'm excited to chat with Jen Butler, founder of Jen Butler partners -- A stress management and resiliency training firm. She’s helped hundreds of dentist owners improve their relationship with stress and take control of their businesses and lives.  If you like today’s show, you’ll love Jen’s “10 Ways To Be Less Stressed” guide. She’ll share some of the best ways to reduce stress and get more done.  Get that here. Here are a few things you’ll discover in today’s episode  3 Common stress triggers and how to overcome them. The “B word” that might be hurting your practice. Why your problems are more common than you think. 5 Things all successful practices have. Common limiting beliefs that are holding you back. The science of stress and why it’s so important. How to improve your “adaptability.” The best way to feed your mindset on a routine basis. Why you won’t always be “On” and why that’s okay. The power of the “unconscious mind” and how it affects you. Why the brain is built to focus on the negative and how to overcome it. The difference between “knowing” and “thinking and why it matters.   Free Episode Bonus: Enjoyed today’s conversation with Jen Butler? Than you’ll love the free bonus she’s prepared for you. Jen has put together a free guide, “10 Ways To Be Less Stressed.” I’m definitely going to be trying some of these suggestions out, and I know you’ll get a lot out of it as well. Click here to access that now. Quote: “Dentistry isn’t easy. So you have to be passionate to succeed.” - Jen Butler   Resources: 3 Myths Dentists Believe That Hold Them Back From Success (Blog post) Jen Butler Partners (Her website) Connect On Twitter Jen’s Personal Cell Phone Number - 623-776-6715

I am very excited to announce the launch of our dental marketing podcast called Your Dental Success. We are going to be providing tips and strategies to help dentists and orthodontists to grow their practice using digital marketing (SEO, content marketing, video marketing, website design and usability, etc.). We are also going to have some … Continue reading "Your Dental Success Podcast: Episode 1 – Website Usability" The post Your Dental Success Podcast: Episode 1 – Website Usability appeared first on Dental Internet Marketing & Website Design.

Owning a business can be one of the most rewarding experiences in life. But along the journey come the not-so-fun moments: the failures. It’s easy to have a meltdown when the going gets tough. But those who push through the challenges reap the greatest rewards. That’s why Dr. Mark Costes’ story is so inspiring. It’s hard enough to bounce back from a failure or two. Now imagine bouncing back from several (twenty-one to be exact). That’s the number of dental schools Dr. Costes applied to (and was rejected by) before finally getting accepted. But that’s all he needed to become one of the most respected icons in our industry. He is now an international speaker and best-selling author, founder of the Dental Success Summit, and host of two amazing podcasts (Six Figure Side Gig and Dentalpreneur). So whether you’re going through some challenges, or looking to level up, you’ll appreciate the valuable lessons Dr. Costes shares with us on this episode. If you were inspired by Dr. Costes’ journey, you’ll love today’s bonus. It’s a copy of his international best-selling book Pillars of Dental Success, along with his signature keynote video on Cracking the Top 1%. Get that here. Here are a few things you’ll discover in today’s episode: The 3 ways to know if you’re ready to run your own dental practice (and why being able to understand numbers isn’t as crucial as most dentists think) What to look for in a demographics report to find the best location to open a practice (and two mistakes that many overlook) The techniques used to take a practice from $240,000 to $1 million in a year and a half (on more than one occasion) The mindset behind breaking old habits that limit you (and replacing them with habits that will help you grow and increase your profit) How the 80/20 rule applies to your practice (to get you the results you want) What the Alien Abduction Manual is (and why it’s so important in systemizing your business) The different ways that you can improve your practice without spending a ton of money What to do if you’re fresh out of dental school to start preparing yourself to open your own practice (and gain the edge over your competition) How failure and perseverance is an essential (and challenging) part of the journey The difference between a Healer and an Entrepreneur A unique view on wealth (which motivated Dr. Costes’ to open multiple practices despite being criticized by his mentor)   Free Episode Bonus: I’m super grateful that Dr. Costes was willing to provide our Ambitious Dentist community with two truly remarkable resources. As a bonus for today, you can download a free copy of his international best-selling book Pillars of Dental Success, along with his signature keynote video Cracking the Top 1%. Click here to access that now Quote: “The wealthier you become, the more people you can help.” – Dr. Costes   Resources: Dentalpreneur Podcast Six Figure Side Gig Podcast Dental Success Summit Email Dr. Costes   Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist. If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes. This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Dr. Mark Costes is the host of the Dentalpreneur Podcast.  He is also the author of Pillars of Dental Success and the Founder of The Dental Success Institute.  Check out his April event, the Dental Success Summit.  It will be held in Scottsdale.  Click here for more info: http://truedentalsuccess.com/dentalsuccesssummit/

Listen or Subscribe on iTunes     Welcome to another episode of The Dentalpreneur Podcast. On today’s show Dr. Costes is a guest on “DentalHacks” podcast, hosted by Jason Lipscomb & Alan Mead. The topic of discussion is how a thorough business analysis and proven industry guidance can bring your dental practice to its full […] The post 016: Dr. Jason Lipscomb & Dr. Alan Mead – Profitability, Cashflow, And Dental Success appeared first on Dental Success Institute Blog.

Dr. Costes is the Founder of the Dental Success Institute and the author of Pillars of Dental Success.