Podcast appearances and mentions of kay salerno

Guests: Kay Salerno & Shile Morris | Kay & Shi - KayAndShi.com  Show Notes: Today I am electrically excited to be joined by my dear friends, business partners, and Neuroencoding Institute Co-founders, Kay Salerno and Shila Morris, who make up the speaking and podcasting sister duo known as “Kay and Shi.” In this episode, we are going to be sharing some behind-the-scenes information as to how and why we started working together, the mission we share, and what we're proud to be doing with The Neuroencoding Institute right now. Kay and Shila will also share some personal stories about their family business, their journey into entrepreneurship, and the results they've experienced in their families lives through the science-backed, Neuroencoding methodology. I'm excited to introduce you to these fabulous women, and, if you've ever been curious to learn more about The Neuroencoding Institute or the inner workings of marketing strategy, powerful partnerships and business building, you will not want to miss your opportunity to tune in! Recorded Live from Angel Fenix Productions Studios: AngelFenix.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Resource Links: JosephMcClendon.com Instagram.com/IAmJosephMcClendon AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.

Today I had the pleasure of talking with Shila and Kay of Squeeze In originating out of Truckee, CA. In this episode, Shila and Kay share their restaurant success plan including growing pains, using marketing as a faucet, fundraising and much more! Hope you enjoy this episode! Check their website out -- https://www.squeezein.com/ Don't forget to subscribe if you enjoyed the show! Connect on LinkedIn -- www.linkedin.com/in/thesaleshead Connect on FaceBook -- www.facebook.com/thesaleshead

Sisters Shila Morris and Kay Salerno were 17 and 10, respectively, when their parents bought a small breakfast cafe in Truckee California. They had no way of knowing that the lessons learned growing up in the business would lead them to grow and refine "Squeeze In" into the successful 11-unit restaurant concept it is today. "You get into the business because of your love of cooking and connecting with others," says Shila, adding, "but it wasn't until we implemented systems and procedures that we were able to maintain consistency and successfully replicate." In this episode, we learn how a combination of award-winning omelets, eccentric decor from community thrift stores, customers referred to as "egghead nation" and served by an engaged staff known as the "tribe" created a breakfast/lunch concept that has successfully expanded throughout Nevada and into Idaho and Texas.  "The pandemic presented an overnight 85% drop in revenue and really tested our creativity," says Kay; however, quick adjustments to menu and marketing resulted in some amazing events. YouTube "cook-alongs" and their make-at-home Mimosa kits, along with an extremely successful meal sponsorship program for health care workers helped keep customers and staff engaged. The sisters are enjoying remarkable growth through franchising, and are pleased to allow families the opportunity to make a living with a high quality of life as Squeeze In franchisees. They plan to continue selecting their franchisees based on their fit with the culture and values of the concept.  "Happy Guest, Happy Associates, Everyday" aren't simply words to work by, but a way of life at Squeeze In. Shila and Kay are brilliant operators who have demonstrated how to properly shift from working in their business to working on their business. This episode is a "must listen" for all those planning to open or expand their restaurant concept. This is how you do it!

Melahni Ake shares her own influences that have shaped the way she leads today and how she has come to create the Everyday Leaders Platform. Throughout her life and career, Melahni has been striving to show up and add value to others, and she lives out her purpose by supporting leaders to grow and develop. Her Podcast Everyday Leaders 50 in 50 was set up to showcase those people who are making a difference through their leadership. Click here to see Melahni and her company's "about" page. In today’s episode, we discuss: Why she became a John Maxwell Leadership Coach Interviewing 50 "Everyday Leaders" during her 50th birthday year Making great connections … and so much more!!!   Resources, Books, and Links  Website: Everydayleaders.com Facebook Page: Facebook.com/everydayleaders50in50 Facebook Group: Facebook.com/groups/everydayleaderswithmelahniake Instagram: @everydayleaders50in50 Linkedin: Linkedin.com/in/melahni-ake-everydayleaders YouTube: https://www.youtube.com/user/melahniake Workshops: https://www.everydayleaders.com/events Podbean all podcasts: https://makeconnectionsforlife.podbean.com Past "Success is a Choice" podcast episodes of interest . . . Rachel Cruze (Ramsey Solutions and Best-Selling Author) - Episode 161 Kay Salerno and Shila Morris (Dynamic Entrepreneurial Sister Duo) - Episode 158 Clark Kellogg (CBS Basketball Analyst) - Episode 149 Jennifer Garrett (author of "Move the Ball") - Episode 135 Emily Chapman Richards (Executive Director of Show Hope) - Episode 075 Ken Coleman (host of the "Entre Leadership" podcast) - Episode 072 Michael Catt (pastor and producer of "Facing the Giants") - Episode 049 Kevin Harrington (original shark on Shark Tank and inventor of the infomercial) - Episode 021 Greg & Julie Gorman (Marriage experts and John Maxwell Team Members) - Episode 012 Melahni Ake in Action https://www.youtube.com/watch?v=gzI6RBSGSVQ https://www.youtube.com/watch?v=rPz6BVNPUr8 https://www.youtube.com/watch?v=tWhUikZIZqU This episode is sponsored by The Leadership Playbook This episode is made possible by TheLeadershipPlaybook.com. Great teams have great teammates. Build a stronger culture today by helping athletes become better teammates and more positive leaders. Get $100 off your first year when you use the coupon code SUCCESS at checkout. Rate and Review Please consider rating the podcast with 5 stars and leaving a quick review on iTunes.  Ratings and reviews are the lifeblood of a podcast. This helps tremendously in bringing the podcast to the attention of others. Thanks again for listening and remember that “Success is a choice. What choice will you make today?”   Jamy Bechler is the author of The Leadership Playbook, host of the Success is a Choice Podcast, professional speaker, and trains organizations on creating championship cultures. Bechler spent 20 years as a college basketball coach and administrator. He has worked with businesses and teams, including the NBA. Follow him on twitter at @CoachBechler. To connect with him via email or find out about his services, please contact speaking@CoachBechler.com. You can also subscribe to his insights on success and leadership by clicking here.

Sister Entrepreneurs, Best Friends, Restaurant Owners, Entrepreneurs, Business Partners, Mothers, Wives, Vegetarians, And Disney Lovers.  Visit kayandshi.comObsessed with Personal Development, Upleveling Busnesses, and French Toast… Afterall, we do own a breakfast restaurant chain called Squeeze In.  They are the Owners of the Squeeze In Restaurant Group,  With 10+ locations in 4 states, Reno, Tahoe, and Bay areas Kay and Shila talk about Marketing Through Exceptional Communication, Connection, Appreciation and 4 Wall Marketing.  Self Marketing - What we say to ourselvesInternal Marketing - What we say to our teamsLoyalty Marketing - Existing customersProspect Marketing - Bringing in new customersListen to The Mentorship Quest Podcast at:https://podcasts.apple.com/us/podcast/mentorship-quest/id1460628970

Sister Entrepreneurs, Best Friends, Restaurant Owners, Entrepreneurs, Business Partners, Mothers, Wives, Vegetarians, And Disney Lovers.  Visit kayandshi.comObsessed with Personal Development, Upleveling Busnesses, and French Toast… Afterall, we do own a breakfast restaurant chain called Squeeze In.  They are the Owners of the Squeeze In Restaurant Group,  With 10+ locations in 4 states, Reno, Tahoe, and Bay areas Kay and Shila talk about how relationships are the key to building great teams that last through hard times.Key Sound Bites:"What's the greater goal, the greater good? and realizing that you are on the same team when you disagree has helped us get through some of the tougher moments.""Why don't we work on our own personal brand the Kay & Shi brand, and we'll build it along side them so we can be sharing those insights and lessons as well"Listen to The Mentorship Quest Podcast at:https://podcasts.apple.com/us/podcast/mentorship-quest/id1460628970

Kay & Shi (Kay Salerno & Shila Morris) are dynamic and entertaining entrepreneurs with fascinating stories. When Kay and Shila were 10 and 17, their parents quit their careers and “bet it all” to buy a tiny breakfast restaurant in a California ski town. These sisters instantly gained a front row seat to the drama of American entrepreneurship, all while bussing tables and working the new family business on the daily. As they became adults, they joined the ownership and helped grow the business into a national brand featured on Food Network and in the New York Times. With Mom and Dad now retired, Kay and Shila lead the business as it serves millions of guests across multiple states each year. Often recognized for their unique marketing strategies and dedication to development Kay and Shila find that their love for each other fuels their drive and success. ​Since 2015 Kay and Shila have shared their stories and strategies as speakers and podcasts hosts, and as the marketing faculty for leadership expert and bestselling author John Maxwell’s global team of speakers, coaches and trainers. They love to serve delightful experiences with results-oriented focus and simple, actionable takeaways. Kay and Shila now channel their learnings into their daily 5 minute podcast and blog: The Mentorship Quest and add value daily through their social channels. In today’s episode, we discuss: Growing up in the restaurant business Throwing down with Bobby Flay on the Food Network Building the marketing system for the John Maxwell Team Invaluable marketing tips Thinking outside the box to help the community ... and so much more!!!   Resources, Books, and Links  Website: KayAndShi.com Facebook: Facebook.com/KayandShi Twitter: @KayAndShi1 Instagram: @KayAndShi Mentorship Quest 5-Minute Podcast:  KayAndShi.com/Podcast MarketSmart Sales: Johnmaxwellgroup.com/marketsmart/ From Rags to Restaurant by Misty Young Articles of Interest . . .  Culture Beyond Parties and Perks Squeeze In Restaurant keeps it local keeps it real Shila Morris and Kay Salerno Make Room For Everyone to Squeeze In and Soar to Success Squeeze In: Our Story Past "Success is a Choice" podcast episodes of interest . . . Laura Gassner Otting (Author of "Limitless") - Episode 125 Melissa Agnes (Crisis Preparedness Expert) - Episode 091 Bernard Robichaud (Trailer Park Boys) - Episode 086 Ken Coleman (host of the Entre Leadership podcast) - Episode 072 Ed DeCosta (Sales Expert & former John Maxwell Faculty) - Episode 050 Kevin Harrington (original shark on "Shark Tank") - Episode 024 Betsy Butterick (communication specialist) - Episode 013 Greg & Julie Gorman (authors of "Two are Better Than One") - Episode 012 Misty Young (from Rags to Restaurant) - Episode 005 (THEIR MOM!!!) Kay & Shi in Action https://www.youtube.com/watch?v=WZsLioux57M https://www.youtube.com/watch?v=8tUsnWzKEIg https://www.youtube.com/watch?v=wzzyTf1XtKM https://www.youtube.com/watch?v=VmIeQbIE92Y https://youtu.be/XlwG7WpseuQ https://www.youtube.com/watch?v=Nwpmc1qTMJ4 https://www.youtube.com/watch?v=8N53YitBq7A https://www.youtube.com/watch?v=2HgARXj1DUI https://youtu.be/u-pOFba4Q7M This Episode is Sponsored By Audible Today’s podcast is brought to you by audible – get a FREE audiobook download and 30-day free trial (new subscribers only) at www.audibletrial.com/SuccessIsAChoice. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.  Our friends at audible are offering a free download of some of our past guests including Todd Gongwer, Kevin Harrington, Lolly Daskal, Bob Burg, Amy Morin, Michael Burt, Larry Winget, Jon Gordon, and Pat Williams). Take advantage of this great deal by visiting www.AudibleTrial.com/SuccessIsAChoice. Rate and Review Please consider rating the podcast with 5 stars and leaving a quick review on iTunes.  Ratings and reviews are the lifeblood of a podcast. This helps tremendously in bringing the podcast to the attention of others. Thanks again for listening and remember that “Success is a choice. What choice will you make today?” Jamy Bechler is the author of The Leadership Playbook, host of the Success is a Choice Podcast, professional speaker, and trains organizations on creating championship cultures. Bechler spent 20 years as a college basketball coach and administrator. He has worked with businesses and teams, including the NBA. Follow him on twitter at @CoachBechler. To connect with him via email or find out about his services, please contact speaking@CoachBechler.com. You can also subscribe to his insights on success and leadership by clicking here.

Have you ever implemented a new service or marketing initiative only to have a result you didn't expect? How did you recover from it?Our guests today, Kay and Shi, share a couple of misses and how they recovered by being vulnerable, open, and transparent with your team and customers. When Kay and Shila were 10 and 17, their parents quit their careers and “bet it all” to buy a tiny breakfast restaurant in a California ski town. These sisters instantly gained a front row seat to the drama of American entrepreneurship, all while bussing tables and working the new family business on the daily. As they became adults, they joined the ownership and helped grow the business into a national brand featured on Food Network and in the New York Times. With Mom and Dad now retired, Kay and Shila lead the business as it serves millions of guests across multiple states each year. Often recognized for their unique marketing strategies and dedication to development Kay and Shila find that their love for each other fuels their drive and success.​Since 2015 Kay and Shila have shared their stories and strategies as speakers and podcasts hosts, and as the marketing faculty for leadership expert and bestselling author John Maxwell’s global team of speakers, coaches and trainers. They love to serve delightful experiences with results-oriented focus and simple, actionable takeaways. Kay and Shila now channel their learnings into their daily 5 minute podcast and blog: The Mentorship Quest and add value daily through their social channels. Kay and Shi on Instagram = CLICK HEREKay and Shi's Podcast, Mentorship Quest = CLICK HEREKay and Shi's website = CLICK HERESqueeze In website = CLICK HERESqueeze In franchising = CLICK HEREIf you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

Guests: Mike Owen, Crystal Basin Cellars - crystalbasin.com Shila Morris & Kay Salerno, Co-Owners Squeeze In & Millennials on a Quest - squeezein.com Danny Heinsohn, Founder & Executive Director of My Hometown Heroes - myhometownheroes.org Show Notes: New year, new show… let's go! Today's show is the debut of my NEW radio show, City Talk with About Town Deb! Our show featured my great friends, including Mike Owen from Crystal Basin Cellars, Kay & Shi from Squeeze In, and Danny Heinsohn, Founder and Executive Director of My Hometown Heroes, Inc., a nonprofit that provides scholarships for young adult cancer survivors between the ages of 17 and 39. You will love being inspired and hearing the stories of my guests and and also learn a bit about Crystal Basin and the their YUMMY wines. Resource Links: kayandshi.com facebook.com/kayandshi facebook.com/MyHometownHeroes eldoradowines.org nvchildrenscancer.org  abouttowndeb.com ***License to use music contained in this program was issued by ASCAP (License #: 40000772) and BMI (License#: 60993608) for use by America Matters Media, Reno, NV

With humble beginnings and a small restaurant in Truckee, California, two millennials have built a restaurant and marketing empire. Listen to our podcast where Shila Morris and Kay Salerno share their story and insights about working in a family business, growing a franchise, and leading the marketing for the John Maxwell team.

In 2004 the Young family bet it all to purchase the Squeeze In restaurant in Truckee California. Business advisors told the family to run away from the deal but they had a passion and a whole lotta grit and have now grown the company to 8 figures with 12 locations in 4 states. With parents now retired, daughters Shila and Kay run the company and continue to build the brand with aspirations for more growth. Both Misty, their mom, and Shila are past guests and now I'm pleased to welcome sister Kay to the show. Check out Episode 081 and Episode 179 with Misty Young as mentioned in today's episode! Shila is Episode 303 with Shila Morris as mentioned in today's episode! Today, I'm reconnecting with Shila and sister, Kay to discuss their recent growth and how the franchise industry is different than the independent and what that transition has looked like. Show notes… Favorite success quote or mantra: "Consistency compounds." In today's episode with Shila Morris and Kay Salerno we will discuss: Consistency Keep showing up Growth and expansion What we learn from franchises Community and soul in franchises Everything you need to know to franchise Capital (time AND money) Take time to evaluate your past decisions Multiple angles for location assessment Today's sponsor: BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more.   Restaurant365 is a cloud-based, all-in-one, restaurant-specific accounting and back-office platform that seamlessly integrates with POS systems, payroll providers, food and beverage vendors. It generates accurate real-time reporting and analysis in user-friendly dashboards, facilitating immediate, data-driven decision making. Restaurant365 eliminates manual, error-prone processes and is designed to help restaurant businesses grow with functionality that helps optimize labor costs, reduce food costs and increase revenue.   Wisetail’s user-friendly platform focuses on engaging, growing, and empowering your workforce while enabling your culture to thrive in multi-site businesses. It is easily configurable to an organization's brand and technical specifications. In addition, Wisetail provides a social community for their customers to share best practices and continuously improve the learning experience.   Contact info: The Squeeze In franchising website Instagram: @kayandshi Thanks for listening! Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Shila Morris and Kay Salerno for joining me for another awesome episode. Until next time!   Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!  

Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In. I met Kay and Shi during my work with the John Maxwell Team, and we'll be teaming up for a workshop on personal branding in Orlando this August at the International Maxwell Certification event. We cover several business building and social media marketing tips in this interview, including: How Kay and Shi got featured on Throw Down with Bobby Flay on the Food Network How they navigate price increases and changes in market positioning How they created premium experiences (and charged premium prices) in a demographic that didn't seem like it would accept it Some of my favorite takeaways from this episode include the idea that numbers are the language of business, and that we should serve one-to-one, not one-size-fits-all. For more on Kay and Shi: Visit their website Follow @KayandShi on Instagram Tune into their podcast, Millennial Mentorship   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com   

Shila Morris worked her way up after her parents put it all on the line to purchase the Squeeze In restaurant in Truckee, CA. With a passion for education, she turned a once struggling business into 5 family owned locations and a rapidly expanding multi-million dollar franchise company. A John C. Maxwell certified speaker, trainer, and coach, she continues to grow Squeeze In in her role as President while consulting with independent restaurant owners to begin, build, and grow their own businesses! Kay Salerno grew up serving at the Squeeze In restaurants and learned early on how to manage and market the company. With a flare for capturing an audience, she went on to serve as President of the social media marketing company, YoungSocial. She has trained BY Facebook and has been featured in Forbes for her social media strategy and implementation. In her role as Vice President of Squeeze In, Kay uses her John C. Maxwell certification to both grow the family business and to teach, coach, and train independent owners to achieve their restaurant dreams too!

Want to make more money NOW? Of course you do! RestaurantSmart mentor, Kay Salerno, shares a simple trick of the trade to help you increase you income today!   Download our eBook for FREE by clicking here: http://bit.ly/2gag1Wu! Enroll in our program and read our blog at restaurantsmart.net and get more exclusive content on Facebook @RestaurantSmartProgram and Twitter @Rest_Smart! Title Music "American Road Trip" by Good News Tunes | Courtesy of Shutterstock, Inc.