Soar to Success Podcast

Isoken Ogbomo's describes what her company provides especially in terms of her geriatric scientific care post-hospital rehabilitation program. Due to shortened stays (demanded by insurance companies) in an expensive hospital a study completed in 2020 showed that 41.4 percent of elderly Americans discharged from a hospital, required readmittance for further treatment within seven days. Isoken explained the issues that occur when a discharged person is passed over to Medicare therapy. Medicare therapists will only be in the home for a few sessions over a four to six weeks period following a hospital stay to instruct the patient about what exercises they need to be doing and then leave them alone to do the therapy on their own. There is no way the patient can recover in a timely manner through “in home care therapy” alone so the patient will medically decline and get readmitted to the hospital while the family caregiver is stressed, losing time from work, and getting ill from the stress of caregiving. In this podcast Isoken explains her program that is focused on improving overall health and managing symptoms to avoid a return trip to the emergency room, or hospital. It is designed specifically for the aging population. It offers transitional care management, post hospital post rehab care, chronic illness management and disease specific caregiving at home. The program helps chronically ill patients to get home, stay home, stay out of the emergency room, manage their chronic symptoms, feel better faster, age in place and thrive regardless of any life limiting conditions. Business owners, or busy executives who have become caregivers with parents in need of in-home care want their aging parents to receive the best in-home care, so they can continue with their career, care for their own children and have less interruption to their own lives. Isoken's company has collaborated with Stella Nsong's efforts to reach out to businesses to bring awareness to these critical work issues. Together they can help corporate America handle the upcoming increase in their employees dealing with an aging parent at home with our platform, careworklearn.com. To learn more about Complete Health Services and how they can help you, or your company defeat the ‘Elder Care Crisis,' visit their website.

In this podcast, Simon Severino shares how his team can double a B2B company's revenue in 90 days by solving three of the most important issues in any business. He explains the three issues that need to be addressed. He also discusses his book Strategy Sprints. It has 12 chapters, or “Sprints” and should be used like a cookbook or a template for diagnosing and solving growth problems for businesses. The reader can find the chapter that deals with their particular problem and get started immediately. Be sure to listen to this podcast for all of the valuable insights he provides.Simon SeverinoSimon Severino is the CEO and founder of Strategy Sprints which is a book and now includes a global team of Certified Strategy Sprints® Coaches that help clients gain market share while they work in weekly sprints which results in fast execution. He created the Strategy Sprints® Method and makes a bold claim that clients will double their revenue in 90 days – on our podcast he explains how he can make that claim so confidently.

In this podcast, Kara Mac shares her journey from fashion designer to creator of the word's first, instantly swappable, eco-friendly shoe.She's the winner of a global pitch contest sponsored by Fashwire and is currently live on I Fund Women, raising money to produce her new eco-friendly products.She also offers 3 tips for creating a sustainable wardrobe.Kara learned that it is not easy starting a business from scratch, that she must be resilient and roll with the punches. She told us that she draws inspiration from others around the world that face terrible tragedy and complications. Be sure to listen to this podcast for all of the valuable insights she provides.Kara MacKara Mac is the creator of the world's first, instantly swappable shoe, from heel to toe. After working in the fashion industry for 25 years, she left her corporate job with a dream to create fashionable and comfortable footwear for women on the go. The result is a revolutionary shoe system that customizes boots, pumps, slippers and sandals and creates a lighter footprint and a positive environmental impact by decreasing the amount of shoes that end up in landfills. Her shoes are unique because the heels are permanently attached to the shoe, but they have swappable heel coverings and straps that can be customized for any outfit. They call it their “Candy”.

As ‘Baby Boomers' reach their senior years and require more medical attention, the pressure on the elder-care industry in this country is reaching a critical impasse and rapidly approaching the ‘Elder Care Cliff.' When a parent, or loved one needs care, it places a tremendous burden on the families. Yet, jobs are important, and we all have to work. Entrepreneurs must attend to their businesses to maintain their incomes. Employees of corporations try to juggle both family care giving, their jobs and their careers. Children's ball games and school activities still need a parent to be in the stands. All the while, the caregiver needs to assure their aging mother, or father receive the right care. “Part of our advocacy is for family members, or children. It's more difficult for them to play the dual roles of caregiver and family member. Difficulties arise when children try to do both.” Be sure to listen to this podcast for all of the valuable insights she provides about the new platform, CareWorkLearn.com and how this can benefit corporations. Lou Basinal Lou Basinal, a Registered Nurse and Senior Care Specialist in Sacramento, and owner of Age In Place Sacramento is working to solve the elder care crisis in Northern California. Lou also serves as the Area Director of the Northern California Care Planning Council. “I am part of the elder-care nursing program in California. We are working to prepare individuals to better handle senior citizens within their own families and advocate for the elder care system as it nears the ‘Elder Care Cliff.' Through her agency ‘Age In Place Sacramento,' Lou provides nurse-managed care for the elderly and caregiving solutions for their busy adult children. Existing nursing homes and long-term medical care facilities have been overrun by COVID and the ever-growing number of aging Americans. When a chronically ill patient is released from hospital care, two questions must be asked, where will they go and who will take care of them? Care Work Learn offers a method for businesses to help their employees and assure their corporate health in the future. To find out more and learn how Care Work Learn can help your business visit: https://careworklearn.com/. Learn more about Age In Place Sacramento on their Facebook page here: https://www.facebook.com/ageinplacesacramento/

Christy Cook works with companies to help them create their ESG report. In our podcast she explains just what ESG is, gives examples of the items to be reported under each category, E – Environmental, S – Social and G – Governance.Christy also explained the benefits that companies that report ESG receive, which includes potential higher employee satisfaction and retention.Her current company, Vranda helps their clients gather data to record the ESG initiatives of the company.Christy is also involved with helping women leaders working in the ESG area via InvestHER Strategies, by offering her experience and mentorship to female sustainability leaders. She helps them understand sustainability practices and how to adapt them to their business. Be sure to listen to this podcast for all of the valuable insights she provides.Christy CookChristy Cook is a veteran of the Environmental, Social, Governance (ESG) and sustainability space where she has been working for almost 20 years. Her background is in corporate sustainability and working directly with clients to improve their sustainability performance. Christy understands how to scale sustainable solutions across an enterprise. She went from creating sustainability solutions at one college campus to 8500 sites in North America across seven business sectors for the 19th largest employer where she also developed the foundation for the largest food waste prevention program in the world.Christy is the President and Chief Sustainability Officer for vranda an ESG technology startup that helps companies track their ESG data for voluntary and required reporting. She is also the founder and CEO of InvestHER Strategies where she helps female leaders working in sustainability at small and medium companies. Christy helps these leaders succeed by guiding them to grow as individuals, in their company, and have a bigger impact on the planet.www.InvestHERStrategies.comwww.vranda.io

Mark Allen Roberts works with companies that want to scale their business and achieve growth of over 20%. He explains the importance of putting systems and processes in place in order to document efficiency and effectiveness. Mark shared the importance of training a company's sales team to be trusted advisors and use a Sales Playbook that helps them discover the problems a client may be facing and spend more time demonstrating the value proposition of engaging their company, thus creating real value.Mark also travels around the country speaking to business conferences and corporate meetings. A current favorite topic of planners is how to recession proof a company. A tip from his presentation to recession proof your company, is to do voice of customer research right now. Are your customers happy, if they're not happy, understand why. What are they buying from someone else that they could buy from you? Right now, the best time and money spent is selling more to your existing accounts.Be sure to listen to this podcast for all of the valuable insights he provides.Mark Allen RobertsMark Roberts is a senior level sales and marketing leader with over 35 years' experience driving profitable sales growth in market leading organizations. Mark is also an author, public speaker, sales trainer, sales strategist and sales coach.In 2018, he received the Business Excellence award from NSME and in 2019, The Highspot Sales Enablement Award. He was also recognized by Sales Hacker Inc. in the Sales Enablement Category.Mark is the founder of OTB Solutions, LLC and the popular business development blog, www.nosmokeandmirrors.com, ranked #1 in fixing sales problems.

We've all heard of the saying “there's an elephant in the room.” David Wood discovered there's another animal in the room too - something a person is afraid to talk about, or address. In his newly released book, Mouse in the Room, he calls these mice.“An example of a mouse could be, you are late to a meeting, and you are embarrassed. You are wondering if the other people are annoyed with you for being late. You first must learn to lead yourself and ask, what are you actually feeling, what do you want and don't want. That is a leadership move and takes courage to look that deep inside.”In his book, Mouse in the Room, David identified eight different types of mice that could be in the room when you are communicating with another. On our podcast he shared three that are the most common for entrepreneurs to experience, although we all probably face all eight at one time or another. He also explained his 3-D Process to further analyze the impact of that mouse on yourself and the relationship and decide what action to take. He has a free 3-D Process worksheet that can be found at www.mouseintheroom.com. There's a link in the menu at www.mouseintheroom.com to apply for coaching with David. He does a free session first just to see if coaching is actually going to be right for you.About David WoodDavid Wood left his cushy Park Avenue job 20 years ago to build the world's largest coaching business. He became #1 on Google for “life coaching,” serving an audience of 150,000 coaches, and coaching thousands of hours across 12 countries.David coaches business owners, executives, and teams, to produce extraordinary results through authentic, transparent communication.He was elected to the exclusive Transformational Leadership Council alongside such thought leaders as Jack Canfield, and Marianne Williamson.

Do you want to use speaking to find your perfect clients and grow your business. Jennifer Urwin has a solution for you. She is the founder of The ClubCalendar. She has a background as a speaker agent and lifelong small business owner and has worked within the speaking industry for many years.Speakers can join her service, which in turn helps them grow their business and find the right speaking engagements. Every month she organizes events that bring associations, corporations and other groups, looking to bring in an outside speaker to address their organization on a particular topic, together with speakers, who can fill that need.On a monthly basis she identifies over 200 events that need presenters that cover a variety of topics. Learn more about Jennifer's service at https://theclubcalendar.com

Do you feel you have a great idea for a book, but every publisher you have reached out to has given you a resounding, “We're Not Interested.”? Julie Broad has been there. Eventually, she proved the publishers wrong and today her team at BookLaunchers.com can help you get your big idea on paper and ready to sell.Julie is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book.On our podcast, Julie discusses the process that she and her team go through to help writers take their books from concept to completion. They also work with authors who have already written their book and just need to get it to market.Book Launchers focuses solely on non-fiction writers. They help them get clarity about who the reader of their book will be so that the marketing can be targeted.Julie is easy to find. BookLaunchers.TV is her channel on YouTube and if you would like to learn more visit her website: https://booklaunchers.com/. Potential authors can download her informative, “The 7 Steps to Write a Book That Will Sell.”

Ed Rigsbee is an author, speaker, and executive director of a charity he co-founded. He conducts business in three key areas: association management, services for professional speakers, and services for associations/societies. Ed has been a professional speaker for over 30 years. He learned early that he had to find the right decision maker and then sell himself to the associations that were looking for a speaker for their meeting. He now helps other speakers find their ideal clients and book speaking engagements.He has combined materials from his “Selling to Associations” website along with other previously prepared training programs to create a place for speakers called the Association & Society Speakers Community (ASSC). Ed's tips for budding speakers to be more successful include being specific in what areas you want to work and then drill down on the important associations and societies in a general area of the country that you can research to discover the types of meetings they hold and contact information.Another way Ed has gained speaking engagements is to create an informative Article Bank. Keep it updated and add not only personally written content, but content that is permitted to be shared by other writers.Be sure to also listen to the three traits Ed believes are needed to Soar to Success.To find out more, visit https://rigsbee.com/ or to speak to Ed, contact him at edrigsbee@gmail.com

Brittany Anderson is President and one of the partners of Sweet Financial Partners in Southern Minnesota as well as Co-founder of Dare to Dream Enterprises. Her team works with clients to find out what they really want from their retirement and ultimately help them fulfill their “Dreams.” Helping people reach their future “Dreams” has become the value-added service that today the team at Sweet Financial Partners offer to clients' financial planning and wealth management. The “Dream Architect” process has four steps: vision of the future, blueprint, build and maintenance. Brittany describes each during our podcast. Brittany's newest book, created alongside the founder of Sweet Financial Partners, Bryan Sweet, Dream Architecture, will be released in June. Be sure to also listen to the three traits Brittany believes are needed to Soar to Success.To find out more, or to have a chat about your “What's Next?” contact Brittany at: Brittany@sweetfinancial.com.

Jamie Peltz has always been a problem solver; looking at common everyday problems from a different perspective. After 17 years of working for a corporation, she found herself unemployed in 2007. She turned this misfortune into an opportunity to follow her dream to become an entrepreneur by inventing products that people could use. She discusses her products and has some advice for would be inventors. Be sure to also listen to the three traits she believes are needed to Soar to Success.Read our feature article about Jamie at https://soartosuccess.eliteexpertsnetwork.com

My guest today is Alicia Forest. For over 21 years, she has taught service-based entrepreneurs how to create profitable online businesses that serve the lifestyle they want. She's the author of “6 Simple Steps to 6 Figures for the Solo Service Professional.” And the creator of the Online business breakthrough system. She discusses the importance of knowing your message, your market, target audience and core content. That's the basis of her book and everything program she's created, including the new one – Online Business Breakthrough.About Alecia ForestAlecia is a business coach for online entrepreneurs. She knows exactly what it's like to feel confused and desperate, whether you're at the beginning stages of building your business or you've reached the next level and now things are even more overwhelming.She's learned and solved, then mentored and coached thousands of female entrepreneurs to break through their biggest stumbling blocks, whether practical or mindset – and usually both.

Mike Malatesta, the creator of “How'd It Happen” podcast, and author of Owner Shift: How Getting Selfish Got Me Unstuck is my guest on the Soar to Success podcast. Mike started his first business in 1992, seven months after being fired from a company he had dreamed he might lead one day. Over the next twenty-two years, he helped run, lead, and grow a startup business that he sold for more money than he ever imagined.Mike sold his last business at the end of 2021. Currently he invests in over 100 private companies and is personally working only on things that energize him.He gave us an inside look into his book, Owner Shift: How Getting Selfish Got Me Unstuck, which was released at the end of November 2021. He discusses the 4 stages of ownership, Dream, Grind, Break and Breakthrough.Learn more about Mike, his book, podcast and coaching on this edition of the Soar to Success podcast.

My guest is Jen Earle, CEO of NAWBO, the National Association of Women Business Owners. NAWBO has been providing women business owners a place to connect and share ideas since 1975. It is the only organization that represents the interests of women entrepreneurs. With chapters across the country, it wields a far-reaching impact as a one-stop resource to propel women business owners to greater economic, social and political power worldwide. Jen came to NAWBO in 2008, as part of a team hired to guide the organization through a transition from an outsourced management structure to an internal staffing operation. She was hired as NAWBO's CEO and continues to be amazed by the women that make up the vibrant organization. She was a business owner herself and understands the challenges of women entrepreneurs. “I know what it's like to be an entrepreneur, be on your own and have to figure things out by yourself.”Heading into the future, Jen's vision sees more inclusion for a diverse group of women business owners as well as including those from rural markets. “With the continuous improvements in internet access, we can now help women in rural communities access the support necessary to compete with their urban sisters.”NAWBO is also continuously evolving and becoming more diverse.Learn more about NAWBO and Jen Earle on this Soar to Success podcast and in our magazine, Soar to Success.

Darlene Campagna Asks the Right Questions to Help Her Clients Soar to Success!Darlene Campagna shares how to Soar to Success by asking the right questions and using the answers to accelerate growth in this Soar to Success Podcast with Pat Altvater.Darlene is a customer acceleration consultant who works with her customers to identify and better understand their challenges. Her company gathers data from customers, employees and markets, then helps her clients analyze the data to enhance their business operations and increase revenues, as well as, profitability. She makes it her goal to help every client reach the next level. She wants her businesses to actually understand what their clients perceive, what risks the company has with their clients, plus what future opportunities are available. “We want our clients to understand the data and use it to accelerate customer relationships.”Tune in to hear more about customer acceleration and also her inspirational journey to where she is today in business.About Darlene CampagnaDarlene Campagna is the President of Direct Opinions, a full-service insight consulting firm that draws from customer and employee experience data to help companies generate new revenue and improve operational efficiencies. She helps her clients go beyond customer satisfaction to customer acceleration.She has been a member of Entrepreneur's Organization (EO) since 2007 and has served on the Cleveland Chapter Board for over six years in various positions. She has also been a Mentor and Accountability Coach for the EO Accelerator (EOA) program and is a former EOA President.Darlene was honored by NAWBO (National Association of Women Business Owners) having received an award as one of the Top Women Business Owners of Northeast Ohio and received recognition as a Notable Woman in Entrepreneurship by Crain's Cleveland Business.

Lindsay Watson is a physical therapist who spent 20 years working with children. She noticed that pediatric physical therapy needed updating and made more relevant for kids, then she did something about it.”My years in practice brought me to the conclusion that I needed to solve unaddressed problems, particularly in the healthcare delivery for children. I envisioned what would solve those problems and finally decided to put my fears aside and just go for it, to make a difference and solve those issues myself.”She shares how she started Augment Therapy and how it's making a difference for children. Lindsay's vision is to get this rehabilitation software to as many children worldwide as possible and she is well on the way to realizing this goal.Tune in to hear her inspirational story and to hear the three traits she believes are important in order to soar to success!About Lindsay WatsonLindsay Watson is the CEO and Co-Founder of Augment Therapy, Inc. a telehealth-enabled software that uses augmented reality experiences to engage children in physical and occupational therapy. Her passion to drive change in the pediatric healthcare industry is due in part to her 20 years working as a physical therapist specializing in pediatrics. She's with us today to share how she came up with the idea for Augment Therapy and what it's like to be a tech founder.As a tech founder, she was named one of Cleveland's Notable Women of Technology, and Cleveland.com's HomeGrown Hero in the category of Augmented Reality and Artificial Intelligence. Her company has won many awards including GCP's “Most Promising Startup,” in 2020, participated in multiple tech accelerators nationwide, and recently was mentioned in Forbes magazine. Lindsay resides in Chagrin Falls, Ohio with her husband and 3 children.

We are joined by speaker, author, and transformational coach Rochelle Forrest Hankins on the Soar to Success podcast this month. She shares her BIG Dream to help everyone, especially children understand their own uniqueness and realize the greatness they hold within.“I prayed to God for direction. God's answer was, ‘Shelly and the Circle of Light.' A lasting symbol of light, Shelly is a humble little lightning bug, who doesn't know she continuously shines, and can fly. Her journeys will help children, parents and even grandparents find their light to bring awareness to the world.”With the COVID pandemic gripping the world and children taken out of their normal routines and social interactions, Rochelle felt it was even more important to spread ‘Shelly's Light' to a larger audience. Since television and video is such an important media outlet, she created a new children's show, “BugHub.” Tune in to hear about her journey and the BugHub.Visit Hughub.tv to learn more.About Rochelle Forrest HankinsA passionate and holistic transformation coach, Rochelle Forrest Hankins has spent a lifetime dedicated to helping others heal their lives. She is a registered nurse, holistic health coach, celebrated author of three children's books, and founder of “Tummies, Minds, and Spirits”, a children's foundation. She's also the founder of the “Just Be Kind Club” for children.She knows from experience how to go from surviving to thriving! Her latest project is an animated TV show called BugHub. It was birthed out of Rochelle's personal experience of living with abuse. Each of the characters represents a step in the process of helping children to build self-confidence and establish self-worth.

Perry Marshall Shares How ‘Memos From the Head Office' Help Business Owners Soar to SuccessWe are joined by author Perry Marshall on the Soar to Success podcast this month. He discusses his new book, ‘Memo's From the Head Office'. Memos from the Head Office are what Perry calls messages from the universe, the muse, the higher power, the Holy Spirit, whatever name you choose to call it.The book contains real stories from real people with concrete verifiable facts. Many stories had to be cut from the book because it would have become too large and cumbersome. It is a not a religious tome. Everyone, whatever their beliefs, or lack of, can benefit from the ideas and strategies laid out in these pages. “There are very few business books, if any, that give credit that the best ideas in the world come from sitting and listening. Few if any business authors would dare write that their success was not carefully planned or strategized. The ideas just happened because you were listening and open to the message.”Perry also stresses that these messages are only valuable if you act on them. “If you receive a message, another businessperson may be receiving it as well. If you do not take action to put it in motion, someone else will possibly make millions of dollars, when you could have beaten them to it.”Anyone who visits, PerryMarshall.com/memos can click on the link to receive three chapters of the book and will also be added to the email list to receive more amazing offers.  About Perry MarshallPerry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has worked with clients such as FanDuel, InfusionSoft, and LoanBuilder.He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it's the world's largest science research award. He is a published scientist.NASA's Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review.His Google book laid the foundations for the $100 billion Pay Per Click industry, and Ultimate Guide to Google Ads is the world's best-selling book on internet advertising.Marketing maverick Dan Kennedy says, “If you don't know who Perry Marshall is — unforgivable. Perry's an honest man in a field rife with charlatans.”He's consulted in over 300 industries. He has a degree in Electrical Engineering and lives in Chicago.

Michael Haynes' passion is working with small and medium businesses to help them acquire and retain a steady stream of clients. He has helped hundreds of accountants, lawyers, IT companies, telecommunication and transportation firms grow their client base and be successful.He authored the book, “Listen Innovate Grow: A Guidebook for Start-ups and SMEs to Acquire and Grow Business Customers.”Michael's business, as with his book, is called, “Listen Innovate Grow.” He firmly believes that those are the three fundamentals that small business owners must dedicate themselves to every day, if they want to continue to survive and be successful. Tune in to our podcast to learn more about the components, Listen, Innovate, Grow.  About Michael HaynesMichael Haynes is a SMB Business Growth Specialist.His focus and passion are empowering CEOs of Small and Medium sized service-based companies to acquire business (B2B) clients and achieve the growth they seek through BUSINESS innovation and sales.Michael is the author of Listen Innovate Grow: A Guidebook for Start-ups and SMEs to Acquire and Grow Business (B2B) CustomersHe is based in Sydney Australia and works with companies globally.

“Givers Gain®” Is the Motto Dr. Ivan Misner Uses to Help BNI Members Soar to Success Dr. Ivan Misner has helped thousands of businessmen and women develop a strong bond of mutual assistance through effective networking to grow their businesses. Dr. Ivan Misner founded BNI (Business Network International) in 1985 and the huge networking organization now encompasses over 10,000 chapters worldwide. We talked about how quickly BNI was able to adapt to online networking during Covid and how they will progress now that Covid restrictions are easing.He is currently working on his next book that will focus on growing a business from a start-up to a global concern. During our conversation, he shared four of the concepts that will be in that book. Find out the importance of systems, goal setting, setting targets and working in your flame not your wax.Tune in to our podcast for all the details. Dr. Ivan Misner is the Founder & Chief Visionary Officer of BNI, the world's largest business networking organization. He is a New York Times Bestselling author who has written 26 books including one of his latest books – Who's in Your Room? He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne. Called the “Father of Modern Networking” by both Forbes and CNN, Dr. Misner is considered to be one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, the BBC, and The Today Show on NBC.Among his many awards, he has been named “Humanitarian of the Year” by the Red Cross and has been the recipient of the John C. Maxwell Leadership Award. He is proud that he and his late wife, Elisabeth, are the Co-Founders of the BNI Charitable Foundation. They also reached “empty nester” status after happily raising their three children. Oh, and in his spare time!!! he is also an amateur magician and a black belt in karate.

In this episode of the Soar to Success Podcast, Janice B. Gordon delights us with her bubbly personality while sharing important components of growing your business while using social selling. Janice offers tips for engaging with people you want to meet on LinkedIn – how to approach them and engage with them to create a relationship.She also offered tips for how to create an effective LinkedIn profile, from headline, to the About section to getting reviews.Her mantra – Give, Give, Give…then you have the right to ask!Tune in to our podcast for all the details. Janice B Gordon, is The Customer Growth Expert, host of Scale Your Sales Podcast and Framework – Reimagining Revenue Growth Through Customer Excellence and Sales. She is listed in the Top 50 Global Thought Leaders and Influencers on Customer Experience (from Nov 2020) and 150 Women B2B Thought Leaders You Should Follow in 2021 as well as LinkedIn Sales - 15 Innovating Sales Influencers to Follow in 2021. Janice is a Consultant, Speaker, Trainer and Facilitator, and author of Business Evolution: Creating Growth in a Rapidly Changing World.Find her on LinkedIN, Janice B. Gordon and at her website, Janice B. Gordon website.

In this episode of the Soar to Success Podcast, Gail Watson, Women Speakers Association (WSA) cofounder, explains that WSA is the place for innovative leaders and women with a message to connect, collaborate and grow their visibility worldwide in order to fulfill their mission.Gail shared that the WSA is a visibility platform, allowing the members, to spread their message. Whether the purpose of their message is to grow their business, or to impact lives, the Women Speakers Association wants to help get it heard. They train speakers through their monthly Speaker Success Training series and WSA publishes a book annually from member contributions.Tune in to our podcast for all the details. Gail Watson is CEO & Founder of Women Speakers Association (WSA), the #1 platform for women with a message. Under Gail’s leadership, WSA has produced hundreds of best-selling authors, and has been providing its members with a global success system, since 2011. Gail is dedicated to empowering women to authentically express themselves, build a thriving, prosperous business and transform the lives of their clients, companies, communities, and the world.Get your free Speaker Success Plan at https://www.womenspeakersassociation.com/speaker-success-plan/.Also find out if contributing a chapter to the upcoming book Voices of the 21st Century here:https://voicesofthe21stcentury.com/

Dan Pfister believes there is gold in your old accounts and the “Strategic WinBack” process will help you find it. He trains companies to win back past customers and increase sales. He shared statistics about WinBack that will make any business owner take notice; such as on average 26% of past clients return with a WinBack Campaign, the customer lifetime value doubles for those returning clients and the campaign costs 1/10th of what it costs to gain a new customer.Dan also shared his four step process for Strategic WinBack.1)Identify High Potential Prospects2)Create a WinBack Cadence…those are the approaches3)Re-engage and reactivate4)Optimize customer retentionTune in to our podcast for all the details. Dan Pfister has been a marketer for over 20 years and has spent thousands of hours testing and implementing a wide variety of sales growth strategies. In total they’ve generated over 50,000 customers and have allowed him to work with brands like Fidelity Investments and Tony Robbins.Though many strategies have generated outstanding results for Dan, nothing in his experience has generated revenue faster or more predictably than WinBack.It was the strength and reliability of WinBack that motivated Dan to found Strategic WinBack and become an evangelist for this under-valued and under-appreciated sales strategy. He’s going to share the details with us today.Find out more about Dan and his process at https://strategicwinback.com.

Lisa Manyon, Business Marketing Architect and President of Write On Creative® was my guest on this Soar to Success podcast. She pioneered the values-based "Challenge. Solution. Invitation.™" communication framework to help others create marketing messages with integrity, focusing on PASSION points. She explained the framework to us in this podcast.Her “Challenge, Solution, Invitation™” Framework makes it easy to make a sale, because as Lisa shared, sales are really all about building relationships. She believes that’s one of the missing pieces that many people have in their sales pitches and their marketing message, because they’re taught to sell, sell, sell. However, when you apply the “Challenge, Solution, Invitation™” Framework properly, then you can easily take any pain out of the sales process. She explained the framework as follows:Challenge: You need to understand your clients challenges, need to know where they are, but meet them with empathy and understanding; you don’t have to poke at the pain points. Lisa commented that people don’t buy when they are agitated.Solution: You own your magic and are really clear about how you can help, including your value proposition. That means you know, results, case studies, stories, antidotes, and can illustrate how you can make their life a better place. This is where PASSION Points are amplified as well, by painting a picture possibility instead of just poking at pain points. Invitation: When you’re really solid in your value proposition and your PASSION Points, then all you have to do is extend a friendly invitation and say, “Hey, are you ready to take the next step?” And it can be that easy, according to Lisa! Lisa Manyon is the Business Marketing Architect and President of Write On Creative®. She pioneered the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity, focusing on PASSION points. Her strategies are known to create million-dollar results, and she is dedicated to reverse engineering your most powerful solutions into profitable revenue streams. Her philosophies are featured in Inc. Magazine and multiple#1 Bestselling books including Wonder Women: How Western Women Will Save the World. Recipient of the People’s Choice Award at the California Women’s Conference, Lisa has created training for Small Business Development Centers and is available for speaking and training engagements. She offers custom coaching, consulting, and copywriting training. She’s also a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. Visit www.WriteOnCreative.com to access business-building resources.

Iman Aghay is my guest on the Soar to Success podcast and featured expert in Soar to Success Magazine.In this episode we discuss some of the parts of his eight-step process for creating and effectively launching online courses. It’s his Ultimate Course Formula, the title of his course and book.He shares the importance of providing support and accountability as part of an online course if you want to ensure that your students receive results that last. It’s not just about providing knowledge but walking with them every step of the way to make a lasting impact. Iman encourages his students to sell the course first, prior to creating it.He offers a free 90-minute webinar that explains the eight-step process. To learn more, or to register visit: ultimatecourseformula.com. It is available any time, it feels live, but is totally automated and can be viewed at the viewers convenience.During our podcast, Iman also shared his three rules of entrepreneurship.Learn more about Iman at ImanAghay.com and SuccessRoadAcademy.com.Read our feature article about Iman and browse our Soar to Success magazine archives at https://soartosuccess.eliteexpertsnetwork.com.

Dr. Sher Downing is my guest on the Soar to Success podcast and featured expert in Soar to Success Magazine.In this episode we discuss how her company Downing EdTech Consulting was primed to be a resource for companies when Covid 19 hit. She’s been a pioneer in distance learning for over 25 years, working in higher education and now in her own business. She shares what she believes are the biggest problems with people looking to launch online training as well as keys to being successful as a presenter. You’ll also learn about her recently launched Speakers Resource Group, a subscription membership to provide new and experienced speakers a singular space to have access to top professionals, an engaging network community, and a vibrant resource area with access to webinars, courses, and events pertinent to becoming or improving as a speaker.Visit https://www.speakersresourcegroup.com/ to learn more about it. The Speakers Resource Group is offering a free 30-minute coaching consultation to determine what help you may need and how they can help or if you know you are interested in participating in the Speakers Resource Group, just put Soar to Success in the comment box and you’ll receive three free months.

My guest on this episode of the Soar to Success podcast is author and business expert, Perry Marshall. He provides tips that will propel your business, based on his new book, Detox Declutter Dominate. How to Excel by Elimination. You'll learn about Renaissance Time, how to earn $1,000 at least one hour a day, and how to build an impenetrable moat around your business. These are just three of the seven steps revealed in his book. Tune in to this powerful episode which can transform your business.

Jamie Dandar McKinney is the founder and president of Jamie Empowers Incorporated, whose mission is to empower women to ditch doubts, speak up and achieve the careers they deserve and desire. Jamie’s new book, “Speak Up Sister! The Professional Woman’s Guide to Confidence and Success,” is now available on Amazon. She told us that writing and publishing this book was the result of many ‘God Whispers’ along the way. In her book she discusses the 5 gifts of confidence; we talked about two of them in this interview. First, why it’s important to let your voice be heard and how to do that and second, make decisions. Jamie told us that confidence allows you to move forward, knowing you won’t ever have all the information.We also talked about when it’s appropriate to say “I’m sorry” and when it’s not.Also tune in to hear the three traits she believes people must exhibit in order to Soar to Success.Through her workshops Jamie has helped thousands of women succeed. Jamie knows that confidence is an important tool to creating a successful life, at work, and at home. If you would like to learn more about Jamie or to request info about one of her workshops: https://www.jamieempowers.com/contact or visit her website at https://www.jamieempowers.com.

Jeb Blount, founder of Sales Gravy is my guest on this episode of the Soar to Success podcast. Jeb has authored 13 books on sales, leadership and creating the best customer experience. With COVID-19 completely changing the sales process and the way business is conducted around the world, his latest book that we discuss on our podcast, “Virtual Selling,” is a timely narrative covering all aspects of sales using a variety of video, video conferencing, video messaging, text, phone and chat resources to keep you in front of your clients and prospects.“When salespeople learn how to deliver better emotional experiences on a virtual channel, they improve the probability that they will close the deal, as they move to through the sales process.”In our interview we talk about the 7 technical elements of highly effective video sales calls that he describes in Virtual Selling. We discuss how a blended sales process is going to be used in the future as companies have realized that they are able to win sales deals at a lower cost. However, according to Jeb, it requires constant learning, adopting, and adapting to new technology while practicing and honing the interpersonal skills and emotional intelligence required to build relationships and influence others. Also tune in to hear the three traits he believes people must exhibit in order to Soar to Success with virtual sales.If you want to learn more from this leader in using virtual sales and training techniques to keep your sales team performing at peak levels, visit SalesGravy.com.

Kraig Kann, founder of Kann Advisory is my guest on this episode of the Soar to Success podcast. He shared with us his three C’s. The first is commitment. Commitment to our own brand and the way we present ourselves. Kraig indicated it is also important to be committed to our staff, our family, and our clients. The next C is connection. We need to connect quickly with every customer to gain their trust and confidence. It’s important to make them feel like they are cared about and not just because of their impact on the bottom line. The final C is community. Kraig believes this will determine the longevity and the ultimate success of a business, or organization. Here’s what he had to say about this:“We are only as good as the community that we can build. In my presentations I talk about having a ‘Paul Revere Mindset’. You need your followers, clients, employees and friends riding around on a horse, being an advocate for you. We live in a world where word of mouth marketing is more important than ever, because of social media. I would much rather have a bunch of references and testimonials than I would a big marketing budget.”If you want to learn how to present the ‘Best You’ and more about Kann Advisory Group visit: https://kannadvisory.com/

Companies that want their product to be the dominant choice in the marketplace turn to Leslie Zane. Leslie is the founder of Triggers® Growth Strategy, a brand consulting firm that helps clients accelerate growth by changing customers’ purchase behavior at the instinctual level.In our interview, Leslie explains this phenomenon with the term she coined: “Brand Connectome®”. You'll hear how marketers can connect with ideas already in consumers’ subconscious, in a collaborative way in order to receive much better acceptance by a potential buyer. This and much more in this interview with Leslie Zane. You can read more about her in Soar to Success magazine, https://soartosuccess.eliteexpertsnetwork.com/2020/September/Grab your copy of "The 5 New Rules of Marketing" at https://lesliezane.com/soar/.Also visit her websites https://lesliezane.com or https://triggers.com/

Michael Zipursky and his team help consultants develop a proven marketing system and a profitable consulting business. In our interview Michael discusses:•how to view adding team members as an investment and not an expense; •the importance of putting into place the right processes, systems, and team members,•the difference between coaching and consulting,•how to avoid the mindset of transactions and focus instead on relationships, and•how when building a pipeline to focus on value and not volume.Michael’s newest book, Act Now, How successful consultants thrive during chaos and uncertainty, was quickly written in March of 2020 to give consultants best practices if they are feeling overwhelmed and unsure about the future, with tips about mindset, strategies and tactics. Grab your copy FREE at https://www.consultingsuccess.com/actnowMichael also has two programs that assist consultants to build businesses that thrive. In the Clarity Coaching Program for consultants, he teaches his proven “Consulting Success Framework” which focuses on optimizing all aspects of a consulting business so the owners can reach their full potential. Michael’s Momentum program is for early-stage consultants and provides a proven plan and system to land clients and reach six-figures as a consultant.

Are you "selling naked?" Mark's passion is to improve sales growth for his clients in a way that is sustainable and profitable, and based on a foundation in process, systems, training and coaching.He helps his clients and their sales teams avoid 'selling naked,' by providing services such as training, client surveys and sales team assessments so they can perform in well, especially in the current environment where buyers may have more time on their hands to research their purchasing options.Mark Roberts helps his sales clients soar to success virtually. Tune in to our interview where you will get tips for selling in this new environment. You'll learn how to do pre-call planning and when to use zoom vs the phone. Learn more about Mark at https://otbsalessolutions.com/ and read the feature article in Soar to Success magazine here: https://soartosuccess.eliteexpertsnetwork.com/2020/August/

My guest on the Soar to Success podcast is Stella Nsong. She has spent most of her adult life working with elder care issues and shares with us how companies and employees can meet this huge problem head on. Her mission is to help every business, regardless of size, to establish an employee elder care assistance program so that their employees, who are family caregivers will have a plan and a backup system for providing care at home. Her plan will also improve work life balance, including selfcare, personal health, and mental wellness for the caregiver. Production at work will improve with less absenteeism, higher productivity, and lower health insurance benefit utilization. Get the details in our interview. Learn more about Stella at StellaNsong.com and CaregiverReliefNetwork.com. We feature Stella in the July issue of Soar to Success magazine. You can read it at https://soartosuccess.eliteexpertsnetwork.com/2020/July/

Bob Kulhan has been helping business people understand and react more successfully for over 20 years, using his skills in improv. He was a member of Chicago’s famed Second City acting group and has performed in the iO and Annoyance Theaters, as well as the PIT in New York City. In our interview, Bob explains his technique of, Yes, And, explained in his book, “Getting To YES And-The Art of Business Improv.” The phrase, Yes, and, is the cornerstone of improvisation. For example, in a sales conversation, rather than being satisfied with a No answer, or an objection to your presentation, simply respond with, Yes, And --- what can we do to make our product work for you? Always keep the client engaged and let them tell you what they need and explain how you can fill that need.Tune in to learn how you can use improvisation to improve your communications. https://soartosuccess.eliteexpertsnetwork.com

Patrick Ungashick, owner of NAVIX Consultants and author of the books, Dance in the End Zone, The Business Owner’s Exit Planning Playbook and A Tale of Two Owners, Achieving Exit Success Between Business Co-Owners, was recently on the Soar to Success podcast. It was an enlightening conversation about how to get a business ready for a happy and successful outcome when the owner exits. Patrick shared that adopting Stephen Covey’s Habit 2: Begin with the End In Mind is something that business owners should think about at minimum five years out from their projected exit date, but what would be even better, is to form their business with that end in mind. We discussed some of the things business owners should consider when preparing for their exit, such as to:1.Structure the company so that it thrives without them – Patrick called it owner independence2.Know what value means to their business3.Be able to identify the exit magic numberIn addition, we had an informative conversation about the additional considerations when the business is family owned as well as when it’s important to have a business valuation.

Melanie Rembrandt helps her clients grow their businesses and increase awareness through creative copywriting and strategic public relations.On the Soar to Success podcast, she provides small business owners with suggestions for writing content that will get noticed online. She also explains why small businesses need public relations and how to do your own if you have a small budget. Finally she covers the importance of having a content strategy and what that means.

Tom Gerencer, author of the book, Think Like Google, Use SEO & Empathy to Rank, Convert, and Profit no Matter How Much They Change the Rules was recently on the Soar to Success podcast. It was an enlightening conversation about how to get your content to rank on Google. If you have ever tried using keywords to get a piece of content to rank, only to have Google make one of their frequent algorithm changes, you’ll really appreciate what Tom has to say.We talked about the best length for a blog post but more importantly how to use empathy to rank. Did you know that Google measures how long someone stays on your piece of content? This is an oversimplification of what Tom said, but basically Google tracks how long people stay on your article and all the competing articles that are served to a searcher and deems the ones that readers stay on longer as more applicable to the term or phrase they used in the search bar. So as writers of content, we need to determine what will cause the reader to linger.Tom explains the tools that we can use to determine who are searcher is and why they are searching so we can write articles that solve our readers problem. You will get some of the details about how to do this on our podcast. Very specific instructions are in his book. I encourage you to listen to the podcast and also read the book, so you can have the formula right in front of you. As you’re reading his book, you’ll quickly see that he is a true writer. He makes it easy and fun to read, even if it is about ranking using Google.

Listen to our podcast with Katherine Roberts, the creator of Katherine Roberts’ Yoga for Golfers® and Katherine Roberts'Human Performance for Athletes™. You'll learn how she took a passion for yoga and converted it into a success certification program, with instructors in 40 countries.She later founded Katherine Roberts’ Human Performance for Athletes™ to help all athletes with improved training methods to enhance performance. Katherine’s programs have been very well received and she now works with 13 Major League Baseball teams for fitness and performance improvement and has certification programs in both ‘Yoga for Golfers’ and ‘Human Performance for Athletes.’One of Katherine’s basic business principles is, “Connection before Direction.” Tune in to find out how that has served her well for her many years in business. Also, you'll hear how she has shifted to virtual online classes and training during this time of COVID-19.You'll get business tips and inspiration from Katherine Roberts on this edition of the Soar to Success podcast.

During our interview, Matt Johnson explained the process he uses to help his clients attract an audience, build influence and create ideal clients - systematically. In other words, he helps them become MicroFamous, which is also the title of his book that details the system.Podcasting is the mechanism used by Matt and his clients because it not only helps individual businessmen and women reach more people and become known as problem solvers, it allows them to set themselves apart from the rest of the pack and cultivate their ideal clientele.Listen to this podcast to find out the importance of having a Clear & Compelling Idea, one of the key elements of Matt's system.

Dr. Denis Waitley has changed the lives of literally millions of people. He is the author of 16 popular books and his audio album “The Psychology of Winning” is the all-time best-selling program on self-mastery. I am beyond honored to have him on the Soar to Success podcast with me today – talking about a new movie he stars in called How Thoughts Become Things.

Mike Michalowicz is on a mission to eradicate entrepreneurial poverty. He is the author of six books and a popular speaker who has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies.Listen to our podcast to hear Mike's story and learn about Mike’s entrepreneurial hierarchy that is detailed in his upcoming book, Fix This Next.

Karen Cappello is a master certified business coach, who enjoys helping other coaches, as well as, entrepreneurs grow their businesses, with ease and joy, just as she has done. Her proven methods help business coaches increase their clientele and profitability, right along with making a contribution to a better world. Tune in to get tips from Karen about how to grow your business with ease and joy.

With humble beginnings and a small restaurant in Truckee, California, two millennials have built a restaurant and marketing empire. Listen to our podcast where Shila Morris and Kay Salerno share their story and insights about working in a family business, growing a franchise, and leading the marketing for the John Maxwell team.

David Sandercott is a Meditation Teacher, Spiritual Business Coach, Speaker and Author and in our podcast interview he shares, among other things, his 5 step process for making 2020 your best year ever. You don't want to miss this.

Gail Becker spent 16 years building a career in corporate America but ultimately became disenchanted and decided she was ready to make a change and pursue a more meaningful purpose. She is now the founder of the famous CAULIPOWER pizza as well as several other frozen food products. Hear her story on the Soar to Success podcast.

Lee Milteer is an Internationally known and celebrated Entrepreneur, Visionary, Best Selling Author, Award winning Professional Speaker, TV Personality, and Intuitive Business Mentor. Lee provides business and success advice and resources to nearly 250,000 people around the world. Listen to our podcast interview with Lee to her some wonderful gems of wisdom you can use to grow your business. Be sure to grab the fabulous free gift she's offering.

Tune in to hear two time Olympian and ESPN Analyst Michele Smith talk about overcoming adversity and moving on past athletics.

Imagine if what you said had the power to touch hearts, change minds and open wallets. What if when you spoke at meetings, people hung on every word you said. It’s possible when you learn the right skills.Leslie Gold knows that the power of persuasion is critical for any business leader; she lived it herself, honed her skills and now she’s sharing her knowledge with business leaders as well as audiences of women, so they know how to influence and persuade others. Tune in to hear her tips.

Imagine beginning a business and facing the normal financial, organizational, marketing and sales problems, that every new venture faces, but on top of the usual business issues, there is a prejudice from banks, landlords, and a small percentage of the public against products your company handles. You'll hear about this and more in this Soar to Success podcast interview.