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What is culture—and who gets to shape it? Danielle sits down with cultural strategist and Cultique cofounder Linda Ong for a conversation that will change the way you see the world around you. From brand identity to the rise of private clubs, from “trad wives” to TikTok aesthetics, and the future of luxury. Whether you're a brand builder, pop culture lover, or just want to understand the world a little better—this episode will give you the tools to read between the lines of what's NEXT. In this episode, we explore: How to identify emergent cultural signals before they hit the mainstream What culture really means in 2024—and why it's changing faster than ever Are we living through the decline of American society? Linda weighs in The "Cultural Curve" and how to know if something is emerging, dominant, or done Why AI can't replicate culture—and what makes human creativity irreplaceable Why Gen Z is full of contradictions—and what that tells us about the future How Linda turned her personal pain into cultural intuition (and career superpower) The future of luxury and why it's shifting from exclusivity to experience Why your personal and professional lives are not separate—and never were The difference between analyzing culture and predicting trends—and why the former matters more Why understanding your brand's cultural DNA is more important than ever The real reason “collabs” went from cool to cliché—and what's replacing themThe science of why horror movies are trending (hint: it's emotional regulation) Follow Linda Ong here. Follow Sarah Jane Hall here. Check out Cultique here.
The Breakdown is LIVE at 9pm ET with Rick Wilson, Tara Setmayer, Nate Nesbitt, Linda Ong, Dr. Lawrence An and Sr. Simone Campbell
Tom and Joe are joined by Linda Ong and Sarah Unger, the founders of the cultural analysis firm Cultique, to explore the work they recently did with Cirque du Soleil, which was profiled in the New York Times. The two share how they define culture and what they try to do differently to help their clients build their brands. They share the importance of going beyond traditional demographic research to find commonalities between groups of people and the mistakes brands can make when they try to connect with their customers. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart) and Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28) managing social media efforts. Links: NYT Article: https://www.nytimes.com/2023/07/21/business/gen-z-cirque-du-soleil.html Cultique's LinkedIn: https://www.linkedin.com/company/cultique/ Culture Newsletter: https://cultique.substack.com/ Tickets for the Columbia Sports Management Conference: https://lnkd.in/dHvkkTrp
Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to them, it all starts with empathy and meeting people halfway. We chat with the co-founders of cultural insights and strategy venture CULTIQUE on everything from the elusive goal of understanding Gen Z to purpose “BS detectors” to where the metaverse can really shine when it comes to fandom.See omnystudio.com/listener for privacy information.
Join Ashlan in an insightful conversation with Sound Practitioner and Registered Nurse Linda Ong as they dive deep into Sound Healing.Linda Ong is a holistic registered nurse working with the Hospice community since 2011, as well as a Death Doula since 2018. She specializes in the Art of Living and Dying Well. When we learn to live well, we can also learn to die well. As a Kundalini Yoga and Meditation teacher, Sound and Energy practitioner, Linda loves to incorporate various healing modalities into her daily practice as well as work with clients, fellow nurses and other practitioners in guiding them on their healing journey. "When we learn to live well, we can also learn to die well. As a Kundalini Yoga and Meditation teacher, Sound and Energy practitioner, I love to incorporate various healing modalities into my daily practice as well as work with clients, fellow nurses and other practitioners in guiding them on their healing journey." Book a complimentary 20 min session with her to find out ways she can help you on your healing path.Please email your inquiry to:Linda@AlchemistYogi.com
Join Ashlan in this healing conversation with healing arts practitioner Joycie Weatherby. Joycie Weatherby specializes in Akashic Records, Sound, Yoga (Vinyasa and Nidra) and Tea Ceremony. She is also the Founder of Té Tārā - A Space For Healing. Founded by Linda Ong and Joycie Weatherby, Té Tārā was created as a space to share a few of the practices they love:Tea Sits - Sound - Yoga Nidra - Kundalini Yoga and 1:1 sessions ranging from holistic coaching, Reiki, crystal healing, and sound.Why the name Té Tārā?The first word means “tea” in some languages, including Spanish. A version of the word also means the power of a person (or thing) in harmony with the Tao. The second word is for the deity Tārā. She is the goddess of compassion and helps people to overcome personal difficulties. Her name is derived from the Sanskrit word for “to cross” as she helps humans cross safely from the day of their birth to their last. She is also revered as a meditation deity. https://www.tetaraspace.com
What does it mean to live and die well? Death is a topic we don't often talk about, but it's something we all must face. We decided to ask our friend Linda Ong to share her perspective and experience as a hospice nurse, death doula and sound healer who had to navigate the loss of both her parents. More about Linda: Linda Ong is a holistic registered nurse working in Hospice since 2011 and becoming a Death Doula in 2018. She specializes in the Art of Living and Dying Well and believes that when we learn to live well, we can also learn to die well. As a Sound and Energy practitioner, Linda continues to study both Western and Eastern healing philosophies and loves to find ways to incorporate both to help others on their healing journey. She recommends the book, The Healing Power of Sound, for anyone interested in learning to work with sound.You can follow her @lindanaomiong.
On this episode we speak with Linda Ong and Sarah Unger of Cultique, a culture insights and strategy agency. Sarah and Linda discuss both why it's dangerous to be over-reliant on data alone and how culture is informing every move for todays' most enlightened brands. Chapters: 00:29 – 02:37 – Why it's dangerous to be overreliant on … Continue reading "Linda Ong and Sarah Unger, Cultique"
Linda Ong and Sarah Unger have joined forces to launch Cultique, which will craft custom cultural insights for forward-looking businesses. In this episode, Ong and Unger discuss their vision for the venture, which becomes its own boutique brand under the Civic umbrella.
Civic Entertainment Group's Linda Ong and Pop'N Creative's Lori Hall join to discuss what brands must do to commit to diversity and inclusion while combating systemic racism.
Civic Entertainment Chief Culture Officer Linda Ong is back to tell us about five consumer trends she sees emerging once coronavirus is finally behind us. Tune in to hear about The Accelerant Effect, The New Normal, The New Homesteader, Revenge Behavior and the Rise of WFH Wear. Ong will get you dreaming about what life will be like once things finally return to "normal."
From #MeToo to messy women and from Gen Z to VSCO girls, Civic Entertainment Chief Culture Officer Linda Ong uses her special magic to unravel everything that's shaping the culture this year and next.
Special Wednesday episode of the program all about TV. Our guest, Linda Ong, chief culture officer at Civic Entertainment Group.
Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.
The Fyre Festival was one of the biggest trainwrecks of 2017. But aside from being social media catnip, it also offered a case study on the growing power of social media, influencers and our daily life online. Filmmaker Nicco Quiñones joins us to discuss UNDER THE INFLUENCE, his upcoming documentary about the event, and culture analyst Linda Ong provides useful insight on what it all means for marketers.
What is brand citizenship? How can companies best integrate it into their brands so that it comes off to consumers as authentic and not pandering? Civic Chief Culture Officer Linda Ong and UPtv CMO Scot Safon discuss who's doing it right, who's doing it wrong and how companies can best integrate this important strategy into their workplaces and their marketing ahead of their upcoming session at PromaxBDA The Conference 2018.
Linda Ong, branding powerhouse & Chief Culture Officer of Civic Entertainment Group, sat down with me this week to chat about how her own "mish-mash" of cultural identities informed her career -- one in which she’s created cultural identities for companies and media networks alike. Linda breaks down how she approaches the building of a brand identity with her own clients, and her insights are not to be missed! Music edited from 'Something Elated' by Broke For Free. freemusicarchive.org/music/Broke_Fo…mething_Elated From the Free Music Archive. CC Attribution 3.0 Produced by Rachel James. Positively Gotham Gal is proud to be made in NYC, but this episode was recorded in Los Angeles!
On this eighth episode, I welcome one of the quintessential NY Latino character actors in Hollywood, David Zayas (1:17). We converse about his new movie “The Lennon Report”, his lack of desire to be the star in movies and which stories he thinks Latinos should be writing about for Hollywood. Also, the NYFF begins this weekend and I spoke to Kent Jones (14:30), the director of the festival himself, to share his must-see movies, what we can expect from Pedro Almodovar’s new film Julieta and why there’s such an absence of US born Hispanic directors in cinema today. And ADVERTISING WEEK has hit NYC and I decided to speak with one of the great minds in multicultural marketing, Linda Ong (23:20), the CEO and Founder of TruthCo. about the future of Hispanic television. What language will it be in? What kind of programming will be on it? That and a recap of all the best pop culture stories that you might’ve missed this week.‘Highly Relevant’ Podcast Ep. 7 Episode Summary: David Zayas 1:17 Pop News 11:47 Kent Jones 14:30 New Movie Releases and TV recommendations 21:15 Linda Ong 23:20 You'd like to give us your feedback? Email us at highlyrelevant@showbizcafe.com and help us spread the word on social media: Twitter Facebook Instagram If you enjoyed this episode head on over to iTunes and kindly leave us a rating, a review and subscribe! Ways to subscribe to Highly Relevant with Jack Rico: • Click here to subscribe via iTunes • Click here to subscribe via Spotify • You can also subscribe via Stitcher
This week we depart from our regular format for a very special interview. Today I welcome Linda Ong. Linda is the CEO of TruthCo., a cultural branding and insights firm that analyzes culture to help entertainment and media brands be – and stay – relevant. Ong has been at the center of some of the […]
Linda Ong is the president of TruthCo., an independent brand consultancy crafting culturally relevant insights and brands. Ong and TruthCo. have been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years including the brand strategy for History Channel and the Ellen DeGeneres Show, the re-launch of Bravo, and the recent ascendance of Univision. Recetly, Linda was most recently named one of the 100 Most Creative People in Business by Fast Company in 2014.