The CUSP Show

Joe is joined by Thomas Panek, President and CEO of Guiding Eyes for the Blind, a globally recognized leader in canine development and training. Guiding Eyes has pioneered advancements in the service animal field, including creating the first specialized training program for running guide dogs. Blind since his early twenties, Thomas is also an accomplished marathoner, having completed the Boston Marathon more than seven times. He made history as the first blind person to finish the NYRR United Airlines Half Marathon in NYC with a relay team of guide dogs. In this episode, Thomas shares insights into the transformative work being done at Guiding Eyes and discusses how technological innovations are enhancing lives in remarkable ways. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. DONATE HERE - https://donate.guidingeyes.org/site/Donation2;jsessionid=00000000.app20007a?idb=0&df_id=2700&2700.donation=form1&NONCE_TOKEN=889502CB639A5ECF8F62EFF0EB18D492 https://www.guidingeyes.org/

Joe is joined by Tamir Goodman, famously dubbed "The Jewish Jordan" by Sports Illustrated in 1999. A former professional basketball player turned entrepreneur, coach, consultant, and motivational speaker, Tamir shares insights from his remarkable journey. He reflects on his basketball career, including playing professionally in Israel for Maccabi Tel-Aviv, and the valuable lessons he learned under the spotlight at a young age. Tamir also delves into his transition from the court to the business world following a series of injuries, discussing his innovations such as the Zone190 trainer and Aviv Net, as well as his dedication to inspiring the next generation through youth basketball camps. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. Links: https://www.instagram.com/tamirgoodman/ https://www.tamirgoodman.com/

Joe and Tom head into the New Year by welcoming Howard Handler to the CUSP Show. Howard has grown some of the biggest brands in the sports and entertainment world - Major League Soccer, Madison Square Garden, The National Football League, MTV and Saturday Night Live among others. He discusses what it takes to be a brand builder and his experience in the sports, media, and entertainment space. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts. Profile: https://www.linkedin.com/in/howardnhandler 

Joe and Tom welcome Bob Broderick, President & Co-Founder at XTECH Protective Equipment. XTECH is a sports protective equipment brand which utilizes advanced plastics and foam production technology to ensure optimal athlete safety, without compromising performance. Bob takes us through his journey as an entrepreneur, with multiple stories and anecdotes of working closely with top NFL teams and players. He speaks about the evolution of sports protective equipment – particularly in football – and what the future holds with Artificial Intelligence playing an increasingly bigger role in injury prevention. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts. Profile: https://www.linkedin.com/in/bob-broderick-47337611/

Joe and Tom welcome Ann Liguori, a leader in sports broadcasting, as the first woman to host her own sports talk show on WFAN 660 AM with her “Hey Liguori, What's the Story?” call-in sports show, which aired for over 25 years. They discuss Ann's incredible career, starting at USA Today before working with the ABC Radio Sports Network, which brought her to WFAN and the Golf Channel, where she hosted her own shows and interviewed countless celebrities. They delve into Ann's role as a golf correspondent covering the majors and various PGA Tour and LPGA Tour events, as well as the current state of both men's and women's golf. Ann also discusses her most recent book, Life on the Green: Lessons and Wisdom from Legends of Golf, which is available now and features stories from twelve legends of golf, including Jack Nicklaus and Padraig Harrington. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. Links: https://www.instagram.com/theannliguori/?hl=en https://www.linkedin.com/in/ann-liguori-b6b7307/ https://x.com/annliguori?lang=en https://www.amazon.com/Life-Green-Lessons-Wisdom-Legends/dp/1578269784  

Joe and Tom welcome Matt Hill, CEO of SPAT Media, to discuss how his company is revolutionizing digital imagery. SPAT Media transforms any image on the internet into an interactive, commerce-enabled asset, offering IP holders such as the NFL and MLS innovative ways to deepen fan engagement and monetize their content. Matt also reflects on his extensive career in the sports industry, including key roles at the NFL in communications and sponsorship, leading global marketing at Adidas, and driving business development at MLS. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. Links: https://www.spat.media/ matt@spat.media  

Tom and Mike welcome Michael Dresner, digital media strategy and business development expert and veteran. Michael is the Founder of Forward Media Partners, was COO of CineSport, SVP Media, Sports and Entertainment Marketing at Digitas, and Vice President in various sponsorship and sales roles at the NBA. With Jake Paul vs Mike Tyson capturing millions of eyeballs on stream and socially over the past week, the CUSP crew dissect the current creator economy, where influencers are king and queen, and profit is priority. They also discuss how traditional broadcast media giants are now playing catch-up to OTT platforms.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter (@mikeschrett1), Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts. Link: https://www.linkedin.com/in/michael-dresner-92528/ 

Joe and Tom welcome Amanda Kraus, CEO of USRowing. Amanda details her career journey, and the development of Row New York. She also talks about the progression of olympic success of rowing from 2020 to 2024, and the successes she is proud of as a CEO, and the vision moving forward. Amanda also talks about the structure of a National Governing Body, and the media partnerships they have developed. She also speaks about the importance of youth and collegiate rowing and the potential concerns of the changing landscape of collegiate sports on rowing. Amanda also talks about evolving technologies used for rowing, and the impact of the LA28 Olympics on US Rowing.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links: usrowing.org amanda.kraus@usrowing.org   Hashtags: #CUSP #sportsbiz #sports management #usrowing #amandakraus #olympics #storytelling #sportscareers  

Joe and Mike welcome Marc Riccio, CEO of USA Lacrosse. Marc goes through his sports career, his successes and how it landed him at USA Lacrosse. He also explains the value of NGB's, and developing the game of lacrosse in the US. Marc also speaks to international lacrosse,the business of it, and getting lacrosse into the Olympics. Marc talks about changes to his leadership style, the impact of rule changes, the indigenous roots of lacrosse and their successful history in lacrosse. He also talks about the growth of the game and participation. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links: usalacrosse.com 

Joe and Tom welcome Carla Varriale-Barker, Shareholder at Segal McCambridge, and Lecturer at Columbia. Carla talks about the rights of publicity, and the legal issues with NIL. She also talks about the state of trademarks and IP. Carla also speaks to how schools could try and claim rights to players that transfer and the antitrust concerns with that. She talks about the legal issues that the NCAA will deal with in the future. Carla also talks about foreign investment in American sport. She also talks about the challenges of deep fakes and legally protecting athletes, and the big impact of Artificial Intelligence on sports and sports law as a whole.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links: https://www.linkedin.com/in/carla-varriale-barker-she-her-6536342/ https://www.segalmccambridge.com/attorneys/carla-varriale-barker/

Joe and Tom welcome Jackie Dubrovich, Gold Medalist in Fencing at the 2024 Paris Olympics, Entrepreneur, and 2016 Columbia Graduate. Jackie speaks about her memories of Coach Michael Aufrichtig and making fencing a team sport, not individual. She talks about the process of qualifying for the Olympics, the experience and winning Gold. Jackie expands on her long and successful fencing journey, how she got started, and how she became an elite fencer. She also talks about her new fencing club she and her fiance are opening. Jackie also talks about improving wearable tech in fencing and the importance of financial backing to fencing to help them continue their sport, and the little NIL resources given to fencing.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links: https://www.linkedin.com/in/jackiedubrovich/ https://www.polarisfencing.com/ https://www.instagram.com/jackiedubrovich/?hl=en

Joe and Mike welcome Andrew Maraniss, Best-Selling Author and Special Projects Coordinator at Vanderbilt University. Andrew speaks about how he became an author, the topics he picks and the lessons he learned from his dad David Maraniss. He also speaks about the power of storytelling, the challenges of shorter attention spans and how his books can help remedy this issue. Andrew also speaks about his work in collegiate athletics, navigating the challenges of a constantly changing industry of college sports, and the power of showing up. Lastly, Andrew speaks about Nashville's impact on sports and how he conducts research for his books. Links: http://andrewmaraniss.com/ ​​https://www.linkedin.com/in/andrew-maraniss-9737252/ https://vucommodores.com/vanderbilt-sports-society-initiative/ andrewmaraniss@gmail.com

Joe and Tom welcome Megan Griffith. Megan reflects on her 9 seasons at Columbia and preparing for this upcoming season with all of these changes in college basketball. She also speaks to how she positions the program with NIL and the impact NIL has on students. Megan also speaks about the positive attention on women's basketball, how we got there and how the future of the game. She also speaks about how the transfer portal affects Columbia and how sustainable this NIL system is. Megan also talks about the training, equipment, performance metrics  in women's basketball and wearable technology they use. She also talks about the impact of Abbey Hsu and Kaitlin Davis being drafted into the WNBA and why this is what she coaches for. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links: IG: https://www.instagram.com/culionswbb/?hl=en LinkedIn: https://www.linkedin.com/in/megan-griffith-2545133/ Coach's Bio: https://gocolumbialions.com/sports/womens-basketball/roster/coaches/megan-griffith/3165 Link to conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?aff=oddtdtcreator

Joe and Mike welcome Allen Lumpkin, Executive Director of Team Logistics for the Philadelphia 76ers. Allen talks about his unique path to get to his current role, and the evolution of his job over time. He also speaks to his passion for basketball, being in Philly and building authentic relationships. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/allen-lumpkin-a46a67100/   Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24  

Joe and Tom welcome Scott Lewis, Vice President of Business Intelligence at NYCFC and Faculty Member at Columbia. Scott talks about his current role at NYCFC, the history of business intelligence in sports, and their purpose at sports organizations. He also speaks about what this department looks like for different teams. Scott also discusses the difference between first, second, and third-party data and how various sports properties evaluate it. Additionally, Scott talks about the dedication of NYCFC's fandom. He also talks about ROI and how his department evaluates data from multiple departments to generate proper measurements. Scott also talks about how team success and AI impact his department. He also talks about his passion for teaching. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/scott-lewis-1a55b02/ Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24

Joe and Mike welcome Beth Marshall, Senior Director of Marketing and Communications for Augusta National. Beth details her career and the evolution of his career through working at organizations like the Atlanta Braves.  She speaks to what excited her Augusta. Beth discusses the size of her staff, and gearing up for an event like the Masters. She also discusses Augusta's relationship with different media outlets, the process of finding media, the use of social media, and the multi-view access to content that has proved successful for Augusta. Beth also talks about the biggest challenges to her job and her communications team at Augusta. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/beth-marshall-sportscommunications/overlay/about-this-profile/   X: https://x.com/atlsports?lang=en  Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24

Joe and Mike welcome Adam Tropper, Co-Host of Motorsports Today Podcast and current graduate student at Columbia to talk about his NASCAR media  journey. Adam talks about how he got involved in doing a NASCAR Show, his co-hosts idea to create a show and his fandom of NASCAR. He also talks about the things he learned from getting media access, and creating his own media style. Adam talks about the process for getting media credentials and those who helped him along the way. He also speaks to the business of NASCAR and what makes it so special. Adam also speaks about the growth of the show and getting more recognition. Lastly, Adam embarks advice for establishing a media voice and creating your own brand.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts. Links:  https://www.linkedin.com/in/adam-tropper-bba990204/ https://open.spotify.com/show/41bEUT1G90vIU4b1WrV8qU Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24    

Joe and Mike welcome Carlos Fuentes, student in the incoming class for Columbia's Sports Management Graduate Program. Carlos talks about his unique basketball journey including playing for FC Barcelona when he was 13 and traveling to the USA alone to play basketball when he was 15. He expands on his successful high school career and the adversity he faced to play at Denver. Carlos talks about his passion for NIL, the challenges for international athletes in the US with NIL, and how he was the first student-athlete to broker deals for his fellow teammates. Lastly, Carlos speaks about his love for basketball and the game's future in Europe, as well as the potential of NBA Europe. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.instagram.com/carlos.f.e/ https://www.linkedin.com/in/carlos-fuentes-esteve/   Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24  

  Joe and Tom welcome Mary Scott, Senior Associate Director-Career Services at Columbia Sports Management to speak about her career and transition to Columbia. Mary gives insight into her background and how she found a passion for education and career guidance for students. She also talks about what she learned as a student-athlete at the University of Massachusetts, and how her business experience helps with her educational work. She also speaks about leader's involvement on social media to audiences and how much involvement these leaders should have on these different platforms. Lastly, Mary Scott explains how she plans to help Columbia Students market themselves to succeed in sports. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/mary-scott-a6468818/   Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24      

Joe and Tom welcome Ricardo Fort, Founder of Sport by Fort Consulting and one of the top voices and thinkers in brand marketing and innovation. Ricardo Fort talks about his passion for marketing, his transition to brand marketing in sports, and how his background helped him get a holistic view of sports. He expands on how the sponsorship business has grown in sports, the demands of sponsorships today, and the impact of media on sponsorships. Ricardo also speaks about the metrics brands look at for success for their business, including how it works globally successfully and unsuccessfully. Additionally, Ricardo discusses the different agencies that work with the brand to make these activations come to life outside of the initial contract. Lastly, he talks about AI's future impact on the brand marketing business and the properties with great potential for successful sponsorship appeal.   Links:  https://www.linkedin.com/in/ricardofort/?originalSubdomain=pt https://sportbyfort.com/ https://x.com/sportbyfort?lang=en

Joe and Tom welcome Corey Leff of JohnWallStreet. Corey talks about his transition from finance into sports, and the creation of JohnWallStreet. He also expands on how he found a passion for sports finance and startup space, and the importance of bringing a focus on quality over quantity with his content. He also discusses the four pillars of his business, his investors and his focus on B2B Content. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://blog.johnwallstreet.com/ https://www.linkedin.com/in/john-wallstreet/  

Joe and Mike welcome Chris Petroff, Founder of the Glove Lab. Chris discusses the origin of Glove Lab and how he got the passion for repairing, lacing up gloves and how the business took off. He discusses how his business is a niche, what makes Glove Lab so unique and the growth of the company. Chris expands on his passion for entrepreneurship and repairing baseball gloves gave him the most happiness. He talks about the stories of the customers and the importance of relationship building. Lastly, he speaks about how his business background impacted his ability to run Glove Lab effectively. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.instagram.com/azglovelab/?hl=en https://www.si.com/mlb/baseball-glove-technician-chris-petroff www.theglovelab.com   Email: chris@theglovelab.com  

Joe and Mike welcome Ben Kaplan, Co-Author of Pipeline to the Pros. Ben dives into the success former Division 3 basketball players and coaches now have in the NBA, specifically Brad Stevens, Jeff Van Gundy, and Sam Presti. He also talks about the value of playing Division 3 basketball and the success of retired Amherst Coach David Hixon. He also discusses the book's value and the potential pipeline for women's basketball. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.amazon.com/Pipeline-Pros-Ben-Kaplan/dp/1637274335 https://www.linkedin.com/in/ben-kaplan-25192617/

Joe and Mike welcome Dedra DeLilli, Group Manager of Sponsorships for Toyota-North America. Dedra dives into her career journey and how she ended up at Toyota. She discusses how creating the first sports sponsorship practice at TD Ameritrade helped her at Toyota. Dedra goes into Toyota's partnership with the NFL, Flag Football, and what goes into these specific partnerships. She also dives into the critical importance of the Paralympics to her and the team at Toyota. She also discusses the vital importance of these athletes' storytelling. Dedra also examines the characteristics and values of Toyota that she wants to display in all of their partnerships and how she has evolved in her sponsorship strategies. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts. Links:  https://www.linkedin.com/in/dedradelilli/

Joe and Mike welcome RJ Kranz. They discuss RJ's experience growing up in Guam, the state of Guam sports, and his passion for basketball. RJ discusses being a member of their national team and how it led to Yale, where he managed the team. He dives more into the skills he picked up at Yale, and how he wants to use sports to give back to Guam. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can contact the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/rj-kranz/ https://podcasts.apple.com/us/podcast/the-64-pack-with-rj-kranz/id1548227585  

Joe and Tom welcome Bronwen O'Keefe, Head of Global Brand Marketing and Content at the Harlem Globetrotters. Bronwen walks through her unique path to get to the Harlem Globetrotters. She discusses how she led in the accelerated world of content distribution and media and delivering entertainment value. Bronwen discusses Nickelodeon's jump into sports developing content and engaging in sports partnerships with leagues to get more youth fan engagement, and the importance of the NFL doing this to get confidence high in the league. Bronwen discusses the success of the brand of the Harlem Globetrotters and moving the company into a full entertainment company. She speaks more on the importance of the players and diversity in their vision. Finally, she talks about her connection to Bob and Chris Elliot. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can contact the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/bronwenokeefe/

Joe and Tom welcome Bronwen O'Keefe, Head of Global Brand Marketing and Content at the Harlem Globetrotters. Bronwen walks through her unique path to get to the Harlem Globetrotters. She discusses how she led in the accelerated world of content distribution and media and delivering entertainment value. Bronwen discusses Nikeloden's jump into sports developing content and engaging in sports partnerships with leagues to get more youth fan engagement, and the importance of the NFL doing this to get confidence high in the league. Bronwen discusses the success of the brand of the Harlem Globetrotters and moving the company into a full entertainment company. She speaks more on the importance of the players and diversity in their vision. Finally, she talks about her connection to Bob and Chris Elliot. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can contact the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/bronwenokeefe/

Joe and Mike welcome Taylor Esoldi, Master's Student at Columbia, Former Navy Officer and intern for Williams Racing. Taylor speaks to his background, the lessons he learned in the Navy, and what he brings to a job like Williams. Lastly, he talks about keeping an open mind with his career change and the mentors he had that got him to where he is today. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/taylor-esoldi-45bb6023/  

Joe and Tom welcome Joshua Schuab, the Comissioner of the American Association of Professional Baseball. Joshua Schuab speaks about his journey and affiliate baseball. He speaks more about stadium construction, the increased media content with Fubo partnership, ownership structure and entertaining fans. Josh also speaks about expansion.  Lastly, he speaks about the hardest part of being a commissioner and gives some great advice. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://aabaseball.com/https://www.instagram.com/americanassociation/https://www.aabaseball.tv/

Joe and Scott welcome Vince Papale and Eric Swann to the CUSP Show. They both begin to speak about their journeys with football and to the NFL. They also discuss their upbringings and how it drove them to be around sports. They also talk about never letting others tell you that it isn't possible to be successful. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts. Links: https://www.pro-football-reference.com/players/P/PapaVi00.htm https://www.pro-football-reference.com/players/S/SwanEr00.htm

Joe and Tom welcome Yussuf Khan, CEO and Founder of the Khante Group and First and Pen. Yussuf speaks about his career, specifically, starting at ESPN and taking more of an entrepreneurial path later on. Khan further explains the importance of learning sales after transitioning from a banking background and the basic DNA of sales. He then speaks about First and Pen and brings back original storytelling. Yussuf speaks about HBCUs and their media coverage. He also speaks about the people who contribute to his company, what these professors write about and the Get in the Game Conference. Yussuf also talks about the importance of sports education for HBCUs. He also dives into the importance of political, social stories in sports and why it can be positive. Lastly, he speaks about the pros and cons of teaching. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Mike Schretter'25​​ managing social media efforts.    Links: https://firstandpen.com/https://getinthegameconference.net/GITG/Home.aspxhttps://www.linkedin.com/in/yussuf-khan-3996233/

Joe and Scott welcome Mason Gordon, Co-Founder of Slam Ball. Mason goes through his career development to end up at Slam Ball. He talks about how he chose to present the league to build its popularity, and reinvent himself as a storyteller for people to invest in him and his team. He speaks about what he learned from season one of Slam Ball. Mason also speaks about how they manage health and safety. Finally, he discusses how to get women involved in the league as it grows. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts   Links: https://slamballleague.com/our-team/  

Joe and Tom welcome Stephanie Marciano, Head of Sports and Entertainment at Ally. Stephanie Marciano speaks to the success and frenzy of women's sports and goes into her successful career to get to Ally. She speaks to growing the brand of Ally and the athletes she partners with, including her thoughts about NIL. Stephanie also speaks to social media's impact and how it helps Ally become more inclusive. Lastly, she talks about the global market for Ally and the importance of investing in women's sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.   Links: https://www.linkedin.com/in/stephanie-marciano-3b757b37/https://www.ally.com/go/watch-to-change/

Joe and Tom welcome Todd Ehrlich, Founder and President of T-Line TV, 5-time Emmy Award Winning and Author of the Book, The 20 Greatest Moments in New York Sports History. Todd speaks to the concepts of debate being the inspiration of his new book and his desire to expand the book into the media sphere. He expands on the process of writing and his career path. Todd speaks about the surprises he found from doing the research and interviews for the book. He also speaks about what sports or athletes bring about the best stories. Todd speaks about the athlete and media relations before or after the pandemic and why it is not better. He expands on the importance of objectivity in sports documentaries and productions. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.    Links: https://www.tlinetv.com/https://www.amazon.com/Greatest-Moments-York-Sports-History/dp/1683584570

Joe and Tom welcome Sandrine Nzeukou, Founder of Playbook. Sandrine speaks about her background in sports and her success in basketball and how it led to her current status as an entrepreneur in sports. She also talks about the size and scope of BAL, and the status of their league. Sandrine expands on the growth and education side of sports in Africa and what that looks like. She also speaks about using media as a platform to promote her brand and her message. Sandrine also speaks about the process of understanding each country in Africa for bringing in investors and the impact of sports tech. She also speaks about playing to your strengths and offers career advice. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.    Links: https://www.linkedin.com/in/sandrine-nzeukou/?originalSubdomain=ke

Description: Joe and Tom welcome Gary Warech, Global Leader, AI for Sports & Entertainment to speak more about sports and AI. Gary goes through his career and the diverse experiences he has been a part of. He speaks about AI and the education side of it. Gary speaks about AI's impact on the business and the consumer side with AI technology in sports. He also speaks about the difference between open and closed source AI and how leagues deal with it. Gary speaks about what skills are needed in the AI industry and the new jobs that get developed. He speaks about startup companies that invest in new technology and presents them to the league and the impact these companies have on solving problems. Gary also speaks about the growth of AI into streaming, and the impact of AI on global broadcasting. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.    Links: https://www.linkedin.com/in/garywarech/  

Tom and Mike welcome back Layden Williams, Senior Manager of Athlete Marketing at LIFT Sports Management. Layden gives his background and how he ended up joining LIFT. He also discusses marketing the different athletes he works with and the parallels from his brand marketing work to athlete marketing. Layden goes on to discuss more about LIFT, their growth as an agency and LIFT Media. Lastly, Layden also discusses NBA Basketball, trends in college athletics and how LIFT continues to grow as an agency.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.    Links: https://www.linkedin.com/in/laydenwilliams/ https://www.liftsm.com/  

Brian Michael Cooper talks about his career journey and becoming the President of the Rio Grande Valley Vipers in the NBA G-league, being in the XFL and Flag Football. He also talks about learning the different components of running and league and the status of American Flag Football. He compares his other experiences and how it helps me in his role at American Flag Football. He also talks about how valuable working in minor league sports is. Finally, Brian talks about the positive impact of Olympic Flag Football on the growth of the sport, the relationship between flag and the NFL and the format of the league.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts. https://www.linkedin.com/in/brianmichaelcooper/

Joe and Tom welcome back Matt Restivo, CEO of OddsJam to talk about OddsJam and the growth of the company. Matt expands on how he got to work with the guys at OddsJam, how Oddsjam works and their work to educate sports betters. He explains how he gets users and how OddsJam monetizes. Matt gives his take on the status of the sports betting space at this present time, including professional players' issues with gambling. He talks about X and Elon Musk and the differences between bigger and smaller companies. Lastly, he speaks about his advice for young entrepreneurs. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.    Links: https://oddsjam.com/ https://www.linkedin.com/in/mattrestivo/

Joe and Tom welcome Ryan Duke, Founder of Crossover Culture. Ryan dives into his background and the development of Crossover Culture. He discusses the size of the company and how they pick the athletes they partner with. Ryan further explains what success looks with the athletes they partner with, and the nature of the deals. He expands on marketing, interacting with paid marketing outlets and using grassroots events. Ryan also talks about the impact of NIL on his business. Lastly, Ryan speaks about future potential partnerships and the vision of the company. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.    Links: www.crossoverculture.com IG: @crossoverculture  Tik Tok: @crossoverculture  

Joe and Tom welcome Ryan Duke, Founder of Crossover Culture. Ryan dives into his background and the development of Crossover Culture. He discusses the size of the company and how they pick the athletes they partner with. Ryan further explains what success looks with the athletes they partner with, and the nature of the deals. He expands on marketing, interacting with paid marketing outlets and using grassroots events. Ryan also talks about the impact of NIL on his business. Lastly, Ryan speaks about future potential partnerships and the vision of the company. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.    Links: www.crossoverculture.com IG: @crossoverculture  Tik Tok: @crossoverculture  

Joe and Tom welcome back Matt Restivo, CEO of OddsJam to talk about OddsJam and the growth of the company. Matt expands on how he got to work with the guys at OddsJam, how Oddsjam works and their work to educate sports betters. He explains how he gets users and how OddsJam monetizes. Matt gives his take on the status of the sports betting space at this present time, including professional players' issues with gambling. He talks about X and Elon Musk and the differences between bigger and smaller companies. Lastly, he speaks about his advice for young entrepreneurs. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.    Links: https://oddsjam.com/ https://www.linkedin.com/in/mattrestivo/  

Joe welcomes Adrienne Smith, Creator of Blitz Champz and wide receiver for the Boston Renegades. She speaks about the development of Blitz Champz and her desire to create this company. Adrienne continues speaking about her passion, and success in tackle and flag football. She discusses her excitement about the acceleration of flag football. Adrienne talks about the impact Blitz Champz has on the global audience. Lastly, she talks about the future of women's football, flag football, and Blitz Champs. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez'25​​ managing social media efforts.   Links: https://www.blitzchampz.com/about    

Title: Professional Chess Player, Chess Boxer, Entrepreneur and Content Creator Joe and Mike Schretter welcome James Canty III. Joe speaks about his background and how he was able to market himself as a content creator and a chess player. He also speaks about his viewers and his preparation process. James also speaks about chess boxing and what goes into being successful in this area. He also speaks to the transition from chess to chess boxing and continues to be an inspiration for the next generation. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Felipe Velez'25​​ managing social media efforts.    Links:   twitch.tv/gmcanty https://www.youtube.com/@JamesCantyIII   https://www.instagram.com/gmcanty/?hl=en  

Joe and Mike Schretter welcome Erin Matson, decorated field hockey star, and current national championship head coach at North Carolina. Erin speaks about her background as a player, her leadership style, and the lessons she learned from Karen Shelton. Erin also speaks to the culture at North Carolina, navigating NIL as a player and a coach and being able to continue the success of winning championships at UNC. Lastly, she speaks about being recruited to North Carolina and the future of her coaching career. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Jessica Potter'25 and Felipe Velez'25​​ managing social media efforts.    Links: https://goheels.com/sports/field-hockey/roster/coaches/erin-matson/4138 https://www.instagram.com/erin_matson/?hl=en

Joe and Tom welcome back Lyle Adams, Founder, Chief Dreamer and CEO of Spry. Lyle talks about the idea behind Spry's development and the ways he evolved Spry over the last couple of years. He speaks to the state of NIL, the skills of an entrepreneur, and the future of Spry. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Jessica Potter'25 and Felipe Velez'25​​ managing social media efforts.    Links:   spry.so lyle@spry.so https://www.linkedin.com/in/lyleadams/  

Joe and Scott welcome Claude Molinari, President and CEO of Visit Detroit. He speaks about what Visit Detroit is. Claude speaks about the evolution of the city of Detroit since he has worked there and how he was able to secure the NFL Draft. Claude speaks about Visit's role in the NFL Draft. Molinari also speaks about the significance of the Lions to Detroit and the rest of the country. Lastly, he talks about the future outlook for Visit Detroit and the sports events he wants to host. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Jessica Potter'25 and Felipe Velez'25​​ managing social media efforts.   Links: https://www.linkedin.com/in/claude-molinari-360b9767/  

Joe and Tom welcome Rob Carolla, VP of Publics Relations of the Professional Volleyball Federation. Rob introduces his whole career path within college sports. Rob talks about the importance of media distribution, specifically with live and streaming broadcasts. He also speaks about the presentation of the league, their value proposition and the structure of the league. Lastly, he speaks about media exposure and offers some career advice. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Jessica Potter'25 and Felipe Velez'25​​ managing social media efforts.    Links: https://provolleyball.com/staff-members/rob-carolla IG: https://www.instagram.com/realprovb/ Twitter: @robcarolla  

Joe and Tom welcome Jon Klein, co-founder of Hang Media and former President of CNN. Jon introduces his career and the concept of Hang Media, and the impact the company has on Gen Z and Millennials. He speaks about the versatility of Hang when it comes to the content they stream. Jon also speaks about the importance of timing for a startup and the importance of human connection. He speaks about expanding to the international market, and the challenges of running this startup. Lastly, Jon speaks about his work as a consultant with Emmy-Award Winning Show Succession, and his career highlights.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Jessica Potter'25 and Felipe Velez'25​​ managing social media efforts.   Links: https://letshang.live/ https://www.instagram.com/letshanglive/?hl=en  

Tom welcomes Andy Mitchell, CEO and Managing Director of Serie A USA. Andy talks about working at CNN during the launch of their website. Andy continues by discussing his transition to Facebook, and the value of sports content to Facebook. He also speaks about his transition to being the CEO and Manager Director of Serie A USA, and how his past experiences help him in his new role, and Serie A USA's relationship with Columbia. Lastly, he speaks about how he improves Serie A USA. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Jessica Potter'25 and Felipe Velez'25​​ managing social media efforts.   Links: https://www.facebook.com/serieausa/ https://www.linkedin.com/in/andymitchell1/  

Tom and Joe welcome Glen Horine, Chief Operating Officer at SFIA. Glenn introduces SFIA and the impact they have on sports and Capitol Hill. He discusses the size of SFIA, research about different sports and youth participation. Glenn also speaks about his education experience, career guidance and the trends people should look at relating to SFIA. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Jessica Potter'25 and Felipe Velez'25​​ managing social media efforts.   Links: https://sfia.org/  glennhorine@sfia.org