Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join MediaLink Chairman and CEO Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”
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Starting a company at 26 can be intimidating, but Daniel Gilbert was up for the challenge. In this episode, we talk to the Brainlabs' founder and CEO about what it takes to start your own business, the rise of “brandformance” and the art of authentically engaging in culture. See omnystudio.com/listener for privacy information.
Getting into the consumer mindset is something that Laura Jones is familiar with. In this episode, we talk with the Instacart CMO on the company's recent innovations around their data-driven holiday campaign and AI-powered search experience. Plus, Laura walks us through how shoppable ads enhance the customer experience and the strengths of co-marketing campaigns.See omnystudio.com/listener for privacy information.
There isn't anyone who knows the benefits of marketer-creator collaborations quite like Patrick Harris. In this episode, we talk with Snap's President of Americas and Partnerships about bridging the gap between brands and creators. Plus, Patrick takes us through Snap's most recent AI integration with more than 200 million users and 20 billion messages – the chatbot named My AI.See omnystudio.com/listener for privacy information.
K-content has taken the world by storm and continues to resonate with audiences worldwide. In this episode, we sit down with CJ ENM's Chief Global Officer & CEO of America, Steve Chung, discussing the globalization of content and the impact of Netflix's $2.5 billion investment into South Korean movies and television shows.See omnystudio.com/listener for privacy information.
Instant gratification is a concept that Lucas Herscovici is well acquainted with. And the demand for it in the beverage space is higher than ever. We talk to AB InBev's Global Chief Direct to Consumer Officer on how he's transforming the way beer enthusiasts buy their beloved brew, making it as easy to order online as pizza at supermarket prices. Plus, he shares how the storied brand is leveraging DTC products to disrupt the market, captivate audiences and create memorable brand experiences.See omnystudio.com/listener for privacy information.
Finding each other through similar experiences with grief from the deaths of their brothers to overdose, Jessica Cordova Kramer and Stephanie Wittels Wachs shared an immediate bond, a sense of hope, and a deep motivation to help “make life suck less” for others. From there, the idea of Lemonada Media was born. We sat down with the podcasting network's CEO and Chief Creative Officer on their personal journeys and what goes into developing multiple top-performing shows.See omnystudio.com/listener for privacy information.
Revitalizing iconic legacy brands for the modern era isn't a simple feat, but Eden Bridgeman Sklenar is up for the task. In this episode, we talk to the owner, chairwoman, and CEO of EBONY and JET to hear how she came to helm the storied publications and her plans for exploring media reinvention and inclusive marketing.See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Back in the days of Web2's infancy, budding The Wall Street Journal reporter Jessica Lessin had a hunch about how a few Silicon Valley newcomers could turn the business landscape on its head – when others didn't want to believe it. That instinct proved to be right and eventually inspired her to build the technology publication The Information, which nine and a half years in boasts a fiercely dedicated subscriber base. We sit down with the founder to talk about how she's creating stories to serve the next 50 years, the state of reporting in an era of disinformation, and the female founder conundrum.See omnystudio.com/listener for privacy information.
According to Suzy Deering, we're in a transformational leadership crisis. In this episode, we chat with the prolific CMO on what she's learned about fostering trust at the helm of major brands like Ford, eBay and Verizon and why fear can paralyze change in organizations. We also break down the art and science of building and maintaining customer relationships in a recessionary environment and why marketers need to create a love language with chief technology and data officers.See omnystudio.com/listener for privacy information.
Today in the UK, it's Red Nose Day – the beloved annual fundraising campaign to end child poverty – and we're all smiles to be joined by its legendary organizer, Richard Curtis, the co-founder and vice chair of Comic Relief. Many will know him for his screenwriting and directing credits on some of the most memorable comedies of our time, like Four Weddings and a Funeral, Notting Hill, Bridget Jones' Diary and Love Actually. But Curtis' superpower isn't just generating laughs – it's convening the most brilliant minds in entertainment and business around a movement. We talk to him about how he's made the campaign so successful and the iconic red nose's new look.See omnystudio.com/listener for privacy information.
At a time when technology is often in the headlines for the grip it has on consumers, Jen Wong offers a sign of hope: technology can, in fact, be additive, not addictive. We chat with the COO of Reddit about the rules of engagement in the platform's communities and why brands should be paying more attention to context. She also fills us in on her favorite subreddits.See omnystudio.com/listener for privacy information.
As the automobile industry increasingly works towards greater adoption of electric vehicles, Steven Majoros has an important piece of advice: consumers don't want EVs to be science projects. We talk to the CMO of Chevrolet about how the storied brand is getting closer to a zero-emissions future and how it's building on decades of consumer trust and brand love to offer a broad line-up of vehicles that resonate with Americans' daily lives. We also touch on how the brand navigated the challenges of the supply chain crisis and the importance of nostalgia and emotion in marketing.See omnystudio.com/listener for privacy information.
If there's anyone who deeply understood the power of bringing together brand and performance marketing well before its time, it's Howard Draft. We talk to the visionary entrepreneur about building DraftFCB (today known as the powerhouse global advertising agency FCB), lessons he's learned from the highs and lows of running a company, and how he's betting on democratizing access to experiences using the metaverse through his newest venture, Vysical. We also talk about the art of changing behavior and how that's played out at companies like Peloton and HBO.See omnystudio.com/listener for privacy information.
Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to them, it all starts with empathy and meeting people halfway. We chat with the co-founders of cultural insights and strategy venture CULTIQUE on everything from the elusive goal of understanding Gen Z to purpose “BS detectors” to where the metaverse can really shine when it comes to fandom.See omnystudio.com/listener for privacy information.
As the co-founder of Hotwire and Zillow and a prolific entrepreneur for companies like Pacaso, Recon Food, dot.LA, Supernova and 75 and Sunny, Spencer Rascoff clearly has a knack for following his instincts when it comes to making bets on big ideas. We talk to him about what it takes to find the white space that could kick-start a successful company. Plus, he fills us in on Queue—his latest project to tackle the problem of keeping up with streaming's golden age—and why having a personal connection to a problem is so important for founders.See omnystudio.com/listener for privacy information.
Ahead of the Upwardly Global Gala Equity in Action: Beyond Welcome on October 12th, we sit down with the organization's CEO & President Jina Krause-Vilmar and Board Member Tony Goncalves to talk about their mission of eliminating employment barriers for immigrant and refugee professionals and advancing the inclusion of their skills in the U.S. economy. The two also share personal stories of their families' journeys and talk about the importance of diversity of background and experience in the workplace.See omnystudio.com/listener for privacy information.
According to Mark Zagorski, the death of the cookie is so 2021. Instead, marketers have a new digital advertising challenge to obsess over – the value of attention as the metric du jour. We chat with the DoubleVerify CEO about the importance of captivating consumers at a moment when time is at a premium and data is ubiquitous, the rise of the “math people,” and fostering trust and transparency in Adland. He also fills us in on DoubleVerify's recent acquisition of OpenSlate and the ambition to give marketers a better solution for measuring and targeting in the fragmented world of social video and connected TV. See omnystudio.com/listener for privacy information.
The digital media landscape is ripe for disruption by diversification – and Kristi Argyilan is betting big on retail media networks to fill the void. We sit down with the Albertsons vice president of retail media to discuss why retailers sit in a unique position to understand their customers and provide high quality data; how the medium has evolved since the early days of in-store marketing; and how marketers and agencies are capitalizing on the benefits and working to understand the nascent space. She also touches on how retailers are managing the current challenge of delicately balancing inventory, pricing and promotion. See omnystudio.com/listener for privacy information.
KLUTCH Sports Group Founder & CEO Rich Paul is on a rocket ship, growing a powerhouse sports agency with over $1 billion in negotiated contracts and star clients including the likes of LeBron James, Anthony Davis, and John Wall. We chat with the entrepreneur about the upbringing that's shaping his current success and his partnership with UTA. Plus, he talks about driving the reversal of the NCAA's so-called “Rich Paul Rule” and what he really looks for in talent. See omnystudio.com/listener for privacy information.
If you think you know Edward Norton, think again. The Academy Award-nominated actor and filmmaker has a second act that's captivating the business community – ad tech disrupter. In this episode, we sit down with the founder of EDO, as well as President & CEO Kevin Krim, to talk about how their company (which recently raised $80 million from Shamrock Capital) is changing the TV measurement game for brands with its powerful grasp of consumer search data and analytics. See omnystudio.com/listener for privacy information.
A few months ago, Meta – née Facebook – surprised the world with a rebrand and a stated intention to play a major role in building the next version of the internet. In this episode, we sit down with VP Global Business Group Nicola Mendelsohn, who sheds light on the name change and shift in business strategy as she takes on a new global role within the company. Mendelsohn also gives her take on defining the elusive term “metaverse” and how marketers can begin to dip their toes in a medium that's still in the making. We also discuss the ongoing privacy conundrum in advertising and how the company is hoping to build guardrails in the future. See omnystudio.com/listener for privacy information.
When it comes to the future of education, Steven Wolfe Pereira fancies himself a prognosticator. It's a title he's earned rightfully, having set his sights on reforming ed-tech all the way back in 2016 when he formed Encantos, a direct-to-consumer creator platform that helps kids learn. In this episode, we sit down with the co-founder and CEO to discuss how he disrupted the fragmented world of kids' apps by bringing video, audio, books and games together in one place; why entertainment had never been truly factored into ed-tech previously; and why getting learning right is so important for the future of the workforce. He also muses on his experiences growing up bilingual and putting connection with multicultural audiences at the center of business. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Cristina Ferrare knows the secret to creating a booming career out of wearing many hats – from supermodel to The New York Timesbestselling author to TV host to entrepreneur. Her advice: if you have belief in something, you'll flourish. She's even named her new business venture accordingly. We chat with Cristina about FLOURISH Body, Mind, Soul, a company focused on the impact food has on the body and diseases that stem from unhealthy eating habits, which she founded inspired by both a lifetime love of cooking and a new perspective on food-as-medicine after overcoming cancer. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Travis Montaque is optimistic that one day, a dream scenario will unfold across the media, marketing and general business community: he calls it the “inclusion age,” a utopian time when DEI initiatives are so firmly and seamlessly integrated into daily life that they no longer become necessary. That's the vision and ambition of Group Black, the media collective and accelerator focused on the advancement of Black-owned media properties, of which he's co-founder and CEO. We sit down with him to discuss how he believes we can build a more inclusive corporate America. Plus, he talks to us about Holler, the messaging technology company he founded which focuses on conversational media; we also touch on mentorship and his path to entrepreneurship. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Precarious conditions and a little bit of discomfort are par for the course for Wendy Clark – and she wouldn't have it any other way. Her latest thrill: making the leap from senior marketer to CEO. In this episode, we talk to the global CEO of dentsu international and former Coca-Cola executive about the transition, including the massive challenge of leading an organization of 45,000 people and why “micro-knowing” is more effective than micromanaging. She also reflects on why the Great Resignation has really become “the Great Reckoning” for leaders and outlines how she's building a more diverse workforce that considers a fully-lived life a high priority for better business. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Artis Stevens has an important message for America: providing youth access to the positive adult relationships that they need to thrive shouldn't be nearly as daunting as many assume it is – often, the act of being present for one kid can be enough. In this episode, we sit down with the President and CEO of Big Brothers Big Sisters America to discuss the organization's goals to make access to mentorship more equitable for young people of diverse backgrounds, as well as his experience as the organization's first Black CEO and why that sets an important example for youth on what their opportunities can be. We also discuss the future of technology in mentorship and the massive opportunity for corporate America to get involved and benefit their own pipelines. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
To Allison Statter, authenticity isn't a buzzword – it's a lifestyle and a raison d'être for her business. We sit down with the co-founder and CEO of creative marketing and communications agency Blended Strategy Group to talk about how she went from spending 17 years in traditional talent management for stars like Christina Aguilera and Jennifer Lopez to building a business from scratch that would fill the wide gap between the modern needs of brands and talent. She also discusses her predictions for the future of influencer marketing, collaborating with best friend Kim Kardashian, and why women should take a chance on the burgeoning cannabis market. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Laura Desmond has great expectations for the advertising industry and for its ability to return to an era of glory. It's for good reason – as a former operator who ran Starcom MediaVest Group for years and eventually moved over to the investment side, she's seen every perspective of the marketing industry, its opportunities and its challenges. We sit down with the operating partner of Providence Equity and founder and CEO of Eagle Vista Partners to chat on being both an intrapreneur and entrepreneur, why ads should never become scarce and why she's bullish on the retail media space. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Satan meets a perfect Match in 2020. The Peloton Wife drowns her sorrows with Aviation American Gin. Ryan Reynolds and his agency Maximum Effort have created some of the buzziest advertising over the past two years, capitalizing on what they like to call “fastvertising.” From selling low-cost premium wireless to blockbuster films, Reynolds and his agency have found a way to continuously create attention-grabbing campaigns and have become one of the creative agencies to watch. In this episode, Reynolds talks through the creative process, how difficult it is to deliver viral hit after hit, and how he deals with his most difficult client: himself. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Reese Witherspoon is one of the most beloved and accomplished actors and producers, having earned an Academy Award, SAG, BAFTA, Emmy awards and numerous other nominations and accolades throughout her career. She was inspired to transform her role in Hollywood—at times, trading in scripts for business plans and advocacy. Since forming her media company Hello Sunshine, Reese has become one of the most prolific names in creative content, not only due to groundbreaking films like Wild and Gone Girl and high-end television shows such as Big Little Lies, The Morning Show and Little Fires Everywhere, but also because of the business's values: inclusive stories that celebrate all women, both onscreen and behind the camera. In this episode, Reese shares how her love of reading books coupled with her passion for acting influenced the media empire she's built, how she views the creative landscape today and how empowered women empower women. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Reddit caught lightning in a bottle earlier this year when it debuted a viral five-second Super Bowl ad – so much so that it won a Grand Prix at Cannes Lions last week. In this bonus episode, we sit down with Chief Marketing Officer Roxy Young to discuss the magic that went into making the spot in less than a week, how she's been building a brand based on the power of passionate communities, and why the platform so uniquely serves as a crystal ball for trends and purchase behavior. Plus, she talks WallStreetBets and separating Reddit from many of the challenges technology platforms face in the public eye. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Consumers and advertisers alike are flocking to the world of audio in droves, and iHeartMedia’s own Bob Pittman and Rich Bressler have a front row seat to what’s behind the broad appeal of a medium that stands out for both its simplicity and its flexibility. We sit down with the duo to unpack audio’s multifaceted role as a companion to the masses, a unique source of information in a crisis, a bastion of diverse voices and potentially as an answer to the cookieless future. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
If there’s anyone with a plan to bring New York back, and to do it with fanfare, it’s Tribeca Enterprises Co-Founder and CEO Jane Rosenthal. In this episode, we talk to the Oscar and Emmy-nominated producer on how she’s reimagining the Tribeca Film Festival as it kicks off a global wave of re-openings for large-scale events. She also talks to us about storytelling through new mediums like gaming and VR, as well as the organization’s work with brands to put the spotlight on diverse artists and creators. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Mattel CEO Ynon Kreiz is riding high coming off the best quarter in 25 years. Three years in to taking the top post at the storied toy company, he discusses transforming the organization through a focus on its instantly recognizable IP, encompassing beloved brands like American Girl, Hot Wheels and Fisher-Price. Plus, he fills us in on Mattel’s film pursuits, like Rock ‘Em Sock ‘Em Robots, starring Vin Diesel; and we get an update on Barbie, who just celebrated her 62nd birthday – and her huge influence on the company’s success as a symbol of social progress. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
NBCUniversal’s Chairman of Global Advertising and Partnerships, Linda Yaccarino, is betting big on the power of partnership – whether that’s colleagues coming together again in the workplace or competitors coming up with solutions to their industry’s thorniest issues. In this episode, we talk to her about the media company’s plans to do just that, like unveiling at its ONE21 event numerous partnerships across content and tech to help marketers build a new experience for viewers across its platform. Linda also fills us in on Olympics plans, Upfronts, and why trust is the hardest thing to build and the easiest thing to lose. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Creative powerhouse Keith Cartwright launched an agency during one of the most challenging moments in history and isn’t looking back. We talk to him about the alluring draw of entrepreneurship and the lessons about process he’ll take with him into the future. Plus, he elaborates on the power of creativity in combating racial bias and helping brands understand how they can use business to shift, shape and mold what happens in society. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Anna Malaika Tubbs is on a mission to change the narrative around the value of a woman’s role as a mother – and of caregivers at large. In this special Mother’s Day episode, we sit down with the writer to discuss her new book, The Three Mothers, which unveils the story of the women who raised three civil rights movement leaders – Martin Luther King, Jr., Malcolm X and James Baldwin. She also tells us about her nomadic childhood moving around the world and how it influenced a deep appreciation for human differences; and predicts the sociological impact of the past year on family life. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
For a “relationship person” like Horizon Media President, CEO & Founder Bill Koenigsberg, the pandemic’s drastic impact on the natural daily rhythms of business felt especially painful. But Koenigsberg did not let limitations prevent him from keeping the culture of his 2,700-person organization – and the familial style of his dealings with clients – intact. In this episode, he gets to the heart of why the concept of “business is personal” has never rung truer. Plus, he discusses adapting to an e-Commerce-centric world and gives his predictions on the future of the Upfronts. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
CNN anchor and “Reliable Sources” host Brian Stelter is feeling optimistic, despite four years fighting an uphill battle against disinformation in the news. We talk to the media critic and author of bestseller Hoax about how to uphold the integrity of the news in a post-Trump world and what’s to become of the symbiotic relationship between the press and the White House. Plus, he gets candid on the upsides and downsides of “news as the new sports” and shares his hopes for a long-term ripple effect of getting more people informed on the facts. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
The Female Quotient’s CEO, Shelley Zalis, has earned a reputation on the conference circuit as “Chief Troublemaker” – and she’s definitely not sorry about it. In this episode, we talk to the equality trailblazer about how she’s working to rewrite the rules to close the gender pay gap and what leadership traits are behind the undeniable success of female heads of state in battling COVID-19. Plus, she tells us how she’s recreating the communal magic of TFQ’s Equality Lounges in a socially distant world and offers some frank advice on DEI pipelining. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
Condé Nast’s new Global Chief Marketing Officer, Deirdre Findlay, spent only six weeks on the job before having to tear up the rulebook when the world shut down. In this episode, we sit down with her to hear how she laid out a strategy for the storied media brand to cater to the needs of its newly homebound readers and double down on audience insights and loyalty. We also discuss why the company’s portfolio publications like Vogue, GQ and others are riding the eCommerce wave beautifully; and the importance of sensitive messaging towards a global audience that’s experiencing widely varying levels of crisis at the same time. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
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