Podcasts about retail leasing playbook

This 50th episode of the Retail Leasing Podcast, based on Chapter 65 of "The Retail Leasing Playbook," focuses on a straightforward yet powerful approach for leasing agents targeting national retailers. "Nothing Warms Up a Cold Call Like a Map" offers a practical strategy to increase the response rate from national retailers. Beth Azor shares insights on how to make your outreach stand out. Instead of sending generic email blasts, she suggests customizing your communication and including a map that highlights your property's location, nearby competitors, and relevant traffic counts. Beth explains the importance of specifying the property's location in the email subject and attaching detailed maps to show potential gaps the retailer could fill. Additionally, she talks about using data analytics tools to provide traffic and demographic insights, making your proposal even more compelling. The episode also features an email example from a Dollar Tree real estate manager, outlining what national retailers look for in site submissions. This guidance can help leasing agents tailor their approaches to meet the preferences of retail chains effectively. Beth concludes by sharing her success rates with this method, encouraging listeners with practical advice for enhancing their leasing strategies. Listen in for valuable tips on making your property more appealing to national retailers.

Welcome to "The Retail Leasing Playbook" podcast with your host, Beth Azor. In each episode, Beth explores the strategies and insights in her book, "The Retail Leasing Playbook," to help you elevate your retail property management game. In this episode, Beth discusses Chapter 64, "Finding the Right Person for the Big Fish." She shares her invaluable insights, guiding through seven essential tips to effectively connect with national retailers. Beth emphasizes the significance of utilizing platforms like ICSC and LinkedIn to access current and accurate information. She reveals the transformative potential of a simple phone call to the company, demonstrating how it can revolutionize your leasing approach. But that's not all – Beth unveils her industry peer technique, an ingenious strategy for unearthing those hidden opportunities. Whether you're a seasoned pro or just starting in the field, this episode is filled with practical wisdom to elevate your retail leasing game. So, if you want to reduce vacancy, boost occupancy rates, and create lasting relationships with national retailers, this episode is a must-listen. Tune in to "The Retail Leasing Playbook" and implement these valuable strategies today. Don't miss out on future episodes filled with more expert insights and practical advice. Subscribe to "The Retail Leasing Playbook" now, and take your retail property leasing game to the next level. Your success in the world of retail leasing begins here! #RetailLeasing #BethAzor #LeasingTips #RealEstatePodcast Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to "The Retail Leasing Playbook" podcast with your host, Beth Azor. In each episode, Beth explores into the strategies and insights in her book, "The Retail Leasing Playbook," to help you elevate your retail property management game. Today, in Chapter 63 titled "Nationals Need Even More Prep Legwork," Beth shares valuable advice on capturing national retailers' attention and securing their interest in your properties. Beth emphasizes the importance of doing homework when contacting national retailers. It's all about providing tailored information directly applicable to their needs and preferences. Learn to stand out by understanding crucial details such as required frontage and demographic compatibility. Beth also highlights the significance of staying up-to-date with retailers through tools like Google Alerts, enabling you to engage in more meaningful conversations and build strong relationships. Beth also reveals the hidden potential of smaller retailers. Don't underestimate their impact, as representatives for small retailers often grow to become key figures in larger retail corporations. Ignoring them now could mean missing out on significant opportunities down the road. So, if you want to reduce vacancy, boost occupancy rates, and create lasting relationships with national retailers, this episode is a must-listen. Tune in to "The Retail Leasing Playbook" and implement these valuable strategies today. Don't miss out on future episodes filled with more expert insights and practical advice. Subscribe to "The Retail Leasing Playbook" now, and take your retail property leasing game to the next level. Your success in the world of retail leasing begins here! #RetailLeasing #BethAzor #LeasingTips #RealEstatePodcast Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to the Retail Leasing Podcast with your host, Beth Azor, the industry's leasing Rockstar! In this episode, Beth shares her indispensable "Cliffs Notes" to empower you in the world of retail leasing. Beth unpacks the critical lessons from Chapter 62, focusing on a golden rule: "Don't count your commission until the check clears." Her approach is more than a strategy; it's a mindset shift essential for success in the high-stakes game of retail leasing. Drawing from personal anecdotes and industry superstitions, Beth warns against the pitfalls of premature commission calculations, emphasizing the unpredictability of deals. This episode isn't just about caution; it's about wisdom. Beth shares how to pragmatically approach commissions, offering tips like using placeholder numbers for budgets and keeping a safe emotional distance until deals are fully sealed. Her stories, including interactions with clients and her team, offer a realistic glimpse into the daily life of a leasing professional. Whether you're looking to decrease vacancy rates or boost occupancy, Beth's insights are invaluable. Stay tuned for more chapters in upcoming episodes, as we continue to unravel the secrets to thriving in retail leasing. Don't miss this episode! Tune in for your weekly dose of expert advice and industry insights, and be sure to catch us next week for more from "The Retail Leasing Playbook." Let's elevate your leasing game together! #RetailLeasing #BethAzor #LeasingTips #RealEstatePodcast Music from https://filmmusic.io"Acid Trumpet" by Kevin MacLeod (https://incompetech.com)License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to Beth Azor's Retail Leasing Podcast, your ultimate guide to mastering the world of commercial real estate leasing. Join Beth Azor, author of "The Retail Leasing Playbook," as she breaks down each chapter of her book, offering valuable insights and tips to help you boost occupancy rates and reduce vacancies in your commercial properties. In this episode, Beth discusses Chapter 61, "Do the Math," where she emphasizes the importance of understanding financial statements, cap rates, and tenant business plans. Whether you're an industry veteran or just starting, Beth's expertise and practical advice will empower you to navigate the complexities of the real estate leasing world. Don't miss out on Beth Azor's wealth of knowledge. Tune in to her podcast, subscribe, and level up your leasing game today! Music from ⁠https://filmmusic.io⁠ "Acid Trumpet" by Kevin MacLeod (⁠https://incompetech.com⁠) License: CC BY (⁠http://creativecommons.org/licenses/b...⁠)

The Retail Leasing Podcast | Episode 44 - Chapter 60: Find At Least One Way to Be Useful to Someone Else Every Day Welcome to the Retail Leasing Podcast with Beth Azor, also known as the Canvassing Queen! Dive into Chapter 60 of the 'Retail Leasing Playbook' where we discuss the essence of giving value and being of service to others in the industry. In this episode:

The Retail Leasing Podcast - Episode 41: Chapter 57 - Respond To People Right Away – All People

Welcome back to the second season of She's Wild, the Podcast for Women in Land & Development. Today's guest is Beth Azor, ‘The Canvassing Queen®'. Beth is the founder and CEO of Azor Advisory Services (AAS), a leading commercial real estate advisory and investment firm based in Weston, Florida. Beth currently owns and manages five shopping centers in Florida valued at over $80 million. She travels the U.S. consulting with, brokering deals for and training associates in the commercial real estate industry. She also wrote two books detailing her experience in the real estate world and her secret sauce for success. Don't Say No for the Prospect was published in 2019 followed up by The Retail Leasing Playbook in 2020. Beth also founded the Women's Real Estate Investment Summit and co-founded the South Florida Independent Retailer Awards®, both held annually. A graduate of FSU, she  is a former Foundation Trustee and is past Chairwoman of the Board, and Founder of the FSU Real Estate Foundation. Beth is a past President of the Board of Directors of HOPE Outreach Center in Davie, Florida and co-founder of 100+ Women Who Care in South Florida. In this episode, we discuss Beth's career, how she became known as the ‘The Canvassing Queen®', why she decided to begin making her own investments in commercial real estate, and how she's working to help other women also invest. Register for Women's Real Estate Investment Summit 2023 (use Code SHESWILD25 for 25% discount by Feb 1, 2023)https://www.azoracademy.com/women-s-real-estate-investment-summit-2023Memorable Moments: 3:23 I found out two years ago that only 3% of investors in commercial real estate are women. And so I have a goal to get that to 10% by 2030. 23:10 There's a Harvard study that that says that 90% of the salespeople will call once 70, we'll call twice 50 will call three times 30 will call for, like, by the fifth or sixth time it's 2%. And the buyers buy after the sixth or seventh touch.25:26 100% leased screams to me the rents too low. If it's in a good market. 45:31 I put women on stage that are investors, because what I've learned in my surveys is that women are afraid. They think investing is too complicated. And they don't know other women that are doing it. So there's a saying, if you see it, you can be it. So I've had women on stage that bought their first shopping center, their first self storage, their fourth hotel, and their 10,000th apartment unit.49:44 I think work ethic is the number one thing because it's the only thing we can control. We can't control that we're female. We can't control the economy. We can't control bosses that are awful. We can't control interest rates but we can control is our work work ethic and, and by far, that is the number one thing that's contributed to any success I've had. I was there on Saturdays, I was there late at night.Connect with Nancy:Instagram:https://instagram.com/nancysurakLinkedIn: https://www.linkedin.com/in/nancysurak/Website: www.nancysurak.comConnect with Beth:LinkedIn: https://www.linkedin.com/in/bethazor/Instagram: @bethazorShe's Wild Sound Production by: Luke Surak, Surak Productions:  surakproductions@gmail.com

Today we are going to talk about chapter 56 of The Retail Leasing Playbook, "Treat Every Rejection as a Reflection of Them and Not You." So I'm sure you've heard this before, but when prospects reject you, it's not that they're rejecting you, they're just rejecting your property. If you're having an emotional reaction to when people reject the idea, this is going be a tough business for you, so you need to get tougher and not take rejection personally. If you are having problems with rejection, read Jia Jiang's book, "Rejection Proof, How I Beat Fear and Became Invincible Through a Hundred Days of Rejection." It's hilarious what this guy puts himself through to try to get tougher and deal with rejection. The other thing that I did early on in my career, I think this is a Tom Hopkins suggestion, he was the first, self-improvement guru I started following and he changed my life. But he had this thing where he said, evaluate the cost of each rejection. So I listened to Tom and when, and this was early on when I was canvassing for office leasing, very boring, and I would leave each of the offices and in my mind I would go, thanks for the 30 bucks! Because every store that you, that you get a no to is 30 bucks. And when you get a hundred of 'em, you're gonna get your deal and the $3,000. So for every no you get, put a dollar amount to it and then in your head, in your mind, go, thanks for the 30 bucks, thanks for the 50 bucks, thanks for the 10 bucks, whatever it is. If you like this podcast, please share it on any kind of social platform you're on. Let's get a lot more people listening 'cuz the more that we improve and get better as leasing agents, the more rents we can charge and the more commissions we'll all make. And we will be able to provide more value to our tenants, our landlords, and ourselves. Happy Leasing! Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/b...) #retailleasing #commercialrealestateinvesting #retailleasingcoach #bethazor

The Retail Leasing Podcast features chapters from Beth Azor's book, The Retail Leasing Playbook. On this episode, I cover chapter 55 of the "The Retail Leasing Playbook" titled, 'Have a Little Patience." What we cover in this episode: How to make an impact Identify your target Make sure they know you & your product Make sure to share this on social media and let me know which chapter you like the best Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/b...)

On this episode of the Retail Leasing Podcast, I cover chapter 53 of my book, "The Retail Leasing Playbook." The title of this chapter is Time to Kill Off your Old Excel Spreadsheet. Are you still using an Excel Spreadsheet to track your contacts? Just don't. Please! Get yourself a good CRM. A few years ago, I did an entire webinar about what CRM programs my industry peers were using. You can watch that here: https://youtu.be/iNgb_MyS1Wo Tell me which one you picked, I would love to hear it. I use PipeDrive. You can learn more about that here: https://www.pipedrive.com/ If you're new to the buz, you need to get used to using a CRM anyway, so start with one you like but please, don't just use an Excel Spreadsheet. If you'd like to read the whole book, you can find it exclusively on my website here: https://www.azoracademy.com/books Happy Leasing! Music from https://filmmusic.io"Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

This is the Retail Leasing Playbook Podcast where I go chapter by chapter from my book, The Retail Leasing Playbook. Chapter 52: "Do the Reps: Hold Yourself Accountable." Key Highlights:

This is the Retail Leasing Playbook Podcast where I go chapter by chapter from my book, 'The Retail Leasing Playbook.' Today, we discuss Chapter 51, "Invest 3% of Your Income in Yourself." A few highlights:

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth's new book, "The Retail Leasing Playbook." Beth's goal is to reduce vacancies and increase occupancy! This week, Beth discusses Chapter 48 'Scrap the Script and Role Play Instead,' & 49 'Pay Attention to the New "F" Words..." of "The Retail Leasing Playbook." Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get the book: https://www.azoracademy.com/books BECOME A COMMERCIAL REAL ESTATE ROCKSTAR: https://www.azoracademy.com/ https://www.bethazor.com/ https://www.bethazor.com/bootcamp/ For more commercial real estate training: https://www.bethazor.com/training/ Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (https://creativecommons.org/licenses/...) #bethazor #commercialrealestate #leasingagents

If you give, you must get. I know many of my friends in retail leasing are seeing high leasing velocity but let me remind you: If you give you must get. You don't want to set the expectation that you'll just give and give and give. Don't be so anxious to get the deal done because that will train the tenant to ask again. Okay, Beth but I don't just want to say, "No." Sure. Here's what you do. You give them options that benefit you; whether it's 10 cents or 20 cents more per square foot or whatever, you're negotiating so you're not on the losing end of the deal. Let them make the decision. What types of "If you give you must get" situations have you been in? What did you do? I'd love to hear about it and maybe you can help someone else in that exact situation. Happy Leasing! If you want to take your leasing career to the next level, check out my books "The Retail Leasing Playbook" and "Don't Say No for the Prospect" on my website. Get the books: https://www.azoracademy.com/books BECOME A COMMERCIAL REAL ESTATE ROCKSTAR: https://www.azoracademy.com/ https://www.bethazor.com/ For more commercial real estate training: https://www.azoracademy.com/ FOLLOW ME ON SOCIAL Facebook: https://www.facebook.com/azoradvisoryservices Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/azor-advisory-services-inc

Commercial Real Estate is not just on fire in South Florida, it's on fire everywhere. So, let's talk rental rates. There are a few factors you need to consider including CPI. Now, once you're done thinking about that, think about tenant mix. Do you have a good tenant mix and while one tenant may bring in better rent in cost per square foot, they may not be the best mix for the rest of your tenants. If you want to take your leasing career to the next level, check out my books "The Retail Leasing Playbook" and "Don't Say No for the Prospect" on my website. Get the books: https://www.azoracademy.com/books BECOME A COMMERCIAL REAL ESTATE ROCKSTAR: https://www.azoracademy.com/ https://www.bethazor.com/ For more commercial real estate training: https://www.azoracademy.com/ FOLLOW ME ON SOCIAL Facebook: https://www.facebook.com/azoradvisoryservices Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/azor-advisory-services-inc

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth's new book, "The Retail Leasing Playbook." Beth's goal is to reduce vacancies and increase occupancy! This week, Beth discusses Chapter 46 of "The Retail Leasing Playbook," 'Get Creative with Pop-Ups.' Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get the book: https://www.azoracademy.com/books BECOME A COMMERCIAL REAL ESTATE ROCKSTAR: https://www.azoracademy.com/ https://www.bethazor.com/ https://www.bethazor.com/bootcamp/ For more commercial real estate training: https://www.bethazor.com/training/ FOLLOW ME ON SOCIAL Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ Music from https://filmmusic.io"Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (https://creativecommons.org/licenses/...) #bethazor #commercialrealestate #leasingagents

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth's new book, "The Retail Leasing Playbook." Beth's goal is to reduce vacancies and increase occupancy! This week, Beth discusses Chapter 46 of "The Retail Leasing Playbook." Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today! https://www.azoracademy.com/books FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisory... Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315... YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io"Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (https://creativecommons.org/licenses/...) #bethazor #commercialrealestate #leasingagents

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth discusses Chapter 45 of The Retail Leasing Playbook Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today! https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io"Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (https://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 44: Find A Mentor (and Become His/Her Shadow) Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Want to avoid mistakes in Long Distance Investing?  Download your FREE document at billykeels.com/7mistakestoavoid   Episode 87: The Four ‘F-Words’ of Retail Real Estate Success   In the conversation with today’s guest, Beth Azor, you’ll learn the following:   [00:36 - 03:36] Beth’s profile, in Billy’s guest introduction. [03:36 - 07:58] The backstory and decisions made that led Beth to this point in her journey. [07:58 - 16:53] Why Beth did Passive investing 7 times and then made the decision to move into Active investing.  [16:53 - 21:39] The current state of the Retail space in the U.S. right now, and why Beth continues to be a big part of it.  [21:39 - 29:06] Beth explains the “Four F Words” of retail which make up the more robust ‘necessity retail’ right now, and how retail trends change. [29:06 - 34:22] What some of the dangers and traps are to watch out for when looking to invest in the retail space right now. [34:22 - 37:19] What a Triple-Net Lease is, and how it compares to a regular lease agreement. [37:19 - 40:20] Beth explains all about the Azor Academy and the kind of people she helps.   Here’s what Beth shared with us during today’s conversation: Where in the world Beth is based currently: Miami / |Ft Lauderdale, Florida. Favourite European city: Valencia, Spain. The best thing to happen in the past 24hours: Had a great dinner with new friends who she met through website ClubHouse who may also become partners! A mistake Beth would like you to learn from so you don’t have to pay full price for it: Follow your instincts: Beth lost many deals from listening to advice or opinions of people who don’t know what they are talking about. So if you have done your research and done all the numbers, and you feel like it’s a great deal, then don’t listen to anyone else and just  go for it! Book Recommendation: The Power of Focus, by Les Hewitt, Jack Canfield, Mark Victor Hansen and Mark Hansen. Be sure to reach out and connect with Beth Azor by using the info below:   Website: https://www.bethazor.com/  Email: beth@azoradvisoryservices.com  Beth’s own published books: Don’t Say No For The Prospect https://www.amazon.com/Dont-Say-No-Prospect-Rockstar/dp/0578212498 and The Retail Leasing Playbook https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208  Also, search for Beth on Clubhouse to drop-in on a discussion! Start taking action TODAY so that you can gain more Education and Control over your financial life.   To see the Video Version of today’s conversation just CLICK HERE.   Do you want to have more control and avoid the mistakes that I made getting started in long distance investing?  Then you can DOWNLOAD the 7 Mistakes to Avoid in Long Distance Investing Guide by clicking HERE.   Be sure to connect with Billy!  He’s made it easy for you to do…Just go to any of these sites:   Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 42: Learn (& Live By) Your Numbers: Your Closing Ratio Formula Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 42: Don’t Forget: When You Give, You Must Get! Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Beth Azor, a 34-year veteran of the commercial real estate industry, owns Azor Academy, which specializes in consulting services, training, sales/leadership coaching, acquisition due diligence, and market analysis. She owns and manages a $80,000,000 portfolio of commercial retail properties in southeast Florida and wrote and published “Don’t Say No For The Prospect”, a guide to help propel the career of both novice and experienced leasing agents and more recently, “The Retail Leasing Playbook”, a detailed ‘how to’ book on leasing commercial retail space. Ms. Azor is also a frequent guest on business and commercial real estate podcasts and hosts a monthly “Rockstar” book club call where she and her listeners review non-fiction business-related books. Her clients include Brixmor Properties, Urban Edge Properties, The Shopping Center Group, Phillips Edison, Kimco Realty, and DLC Management Group. A graduate of FSU, she is the past Chairman of the Board and Founder of the FSU Real Estate Foundation.

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 41: Don’t Argue With Your Prospects! Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 37: Make Sure You Have an Agreement Before You Move On! Chapter 38: Never ‘Waste’ a Showing Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 39: Resist Playing Defense Chapter 40: Always Calculate (& Quantify) Value Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 35: Why Your Sign Call Should Get Extra Scrutiny Chapter 36: Always Say: ‘The Rent is...’ Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 33: Two Qualifying Questions You Must Ask ‘Sign’ Calls While You Have Leverage Chapter 34: The Absolute Must-Ask Questions Before You Give the Rental Rate Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 32: Forget The Pitch - Instead Work On Small Talk Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 30: Say This (Not That) When Canvassing Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 29: Create (Stick To) A Canvassing Plan Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 28: Make a Great Canvassing Flyer Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 27: Be Disciplined! Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 26: 5 Creative Go-Tos When Trying To FillHard-to-Fill Spaces Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 25: Yes, You Still Have to Canvass! Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 24: Embrace the Face(Book) Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 23: Micro-Targeting is the Only Way to Do Social Media Prospecting Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 22: A Social Media Presence Is a Prerequisite For Success Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 20: Become An Active Member Chapter 21: Befriend Tenant Tep Brokers Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth and her guest, Aaron Zucker, review the following chapter: Chapter 19: Fish Where The Fish Are Biting(At Industry Events) Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapter: Chapter 18: Tell Everyone What Uses You’re Prospecting For Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews Section 2 of The Retail Leasing Playbook, Product Knowledge Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 YouTube: https://www.youtube.com/user/bazor1005 LinkedIn: https://www.linkedin.com/in/beth-azor-581b964/ Instagram: https://www.instagram.com/bethazor/

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 16: Use This “Top Five Uses” Form To Devise a Prospecting Strategy Chapter 17: Learn Your Health Ratios Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 14: Give Extra Consideration to the Neighborhood’s Demographic Makeup Chapter 15: Get the Tenant Mix Right Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth's new book, The Retail Leasing Playbook. Beth's goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 12: Meet The Tenants Chapter 13: Do A Physical Audit of Your Property(ies) Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 12: Meet The Tenants Chapter 13: Do A Physical Audit of Your Property(ies) Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews Section 1 of The Retail Leasing Playbook Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 YouTube: https://www.youtube.com/user/bazor1005 LinkedIn: https://www.linkedin.com/in/beth-azor-581b964/ Instagram: https://www.instagram.com/bethazor/

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 11: Set Aside One Hour Each Week To Read Your Company’s Lease(s) Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 8: Don’t Rely On An Online Listing Service Chapter 9: Organize Your Info Chapter 10: Keep Up (It’ll Keep You At The Top) Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 5: Call 6-8 Neighborhood Leasing Agents; Make Friends With 3 (At Least) Chapter 6: Create Good Karma With Coffee (Or A Cocktail) Chapter 7: Hook Up With The Hottest Residential Real Estate Agent Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Beth Azor, a 34-year veteran of the commercial real estate industry, owns Azor Academy, which specializes in consulting services, training, sales/leadership coaching, acquisition due diligence, and market analysis. She owns and manages a $80,000,000 portfolio of commercial retail properties in southeast Florida and wrote and published “Don’t Say No For The Prospect”, a guide to help propel the career of both novice and experienced leasing agents and more recently, “The Retail Leasing Playbook”, a detailed ‘how to’ book on leasing commercial retail space. Ms. Azor is also a frequent guest on business and commercial real estate podcasts and hosts a monthly “Rockstar” book club call where she and her listeners review non-fiction business-related books. Her clients include Brixmor Properties, Urban Edge Properties, The Shopping Center Group, Phillips Edison, Kimco Realty, and DLC Management Group. A graduate of FSU, she is the past Chairman of the Board and Founder of the FSU Real Estate Foundation.

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Chapter 3: Take A Trip To The Mall Chapter 4: Map Out Your Market Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005 Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to The Retail Leasing Podcast, a weekly podcast exploring chapters of Beth’s new book, The Retail Leasing Playbook. Beth’s goal is to reduce vacancies and increase occupancy! This week, Beth reviews the following chapters: Introduction: Embrace The 3 Success ‘Lubricants’ Chapter 1: Seek Knowledge Instead of Chutzpah Chapter 2: START HERE! Before You Do ANYTHING ELSE. Learn more about The Retail Leasing Podcast: https://www.bethazor.com/podcast/ Get your copy of the book today!: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 FOLLOW BETH ON SOCIAL MEDIA! Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/ YouTube: https://www.youtube.com/user/bazor1005

This month we discussed The Retail Leasing Playbook by Beth Azor with interviewer Greg Parsons of Brookfield Properties! Click here to get previous book club books or listen to recordings: https://www.bethazor.com/book-club/ BECOME A COMMERCIAL REAL ESTATE ROCKSTAR: https://www.azoracademy.com/ https://www.bethazor.com/ https://www.bethazor.com/bootcamp/ For more commercial real estate training: https://www.bethazor.com/training/ FOLLOW ME ON SOCIAL Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/

Women investing in Commercial Real Estate are rare.  Why is that? Beth Azor, “The Canvassing Queen”,principal at Azor Advisory Services, is a rare bird in commercial real estate.  She is a full time Commercial Real Estate Broker, Developer & Investor.   Residential Real Estate Beth grew up with two residential real estate agents for parents.  As soon as she turned 18, she got her real estate license and dabbled in real estate.  After college, she worked for a non profit that paid very little. To make additional income, she worked as a real estate agent on weekends.   In two years her non profit salary doubled, but she still made more money working weekends in residential real estate, but real estate was so boring.  The residential developer she worked for had Beth hold an open house in a luxury home development.  She spent most of her time reading People Magazine while waiting for prospects to show up for a tour of the model home.   When a friend suggested she consider commercial real estate, she thought why?  How much more boring could raw land be than residential housing? Then she learned about the possibilities in commercial real estate.  She could help developers and investors solve problems, create wealth and achieve the American Dream. Commercial Real Estate  Beth thrived in commercial real estate.  The commercial real estate firm she started with provided a rich environment where she could grow and become a commercial real estate professional.  In eighteen years, the firm grew from 11 to 125 people and she became the president of the firm.   During her time with this firm, she found a passion, teaching agents how to lease vacant spaces.  She also invested in multiple commercial real estate properties as a passive investor with her partner. At the end of run, she was a single mom of a 4 year old and recognized that the demands of running a large firm did not match her desire to be active in her kid’s lives.   In  2004, Beth started Azor Advisory Services where she took the lead on investing in commercial real estate.  Also, because she was recognized as an expert in leasing, other commercial real estate firms reached out to her to teach their agents how to become experts in leasing.   Retail Leasing Beth is known by her fellow CRE professionals as the “Canvassing Queen”, referring to her constant canvassing for prospective tenants in her retail centers.  She regularly teaches courses on how to lease space, and has written two books on the subject.  Don’t Say No for the Prospect - how-to manual on overcoming fear and negative self talk.  The Retail Leasing Playbook - step-by-step guide book offers clear instructions that every aspiring retail leasing agent can adapt to jumpstart their own career. Retail real estate has changed dramatically since the invention of the internet and Amazon.   The Amazon effect has disrupted retail businesses and their need for a brick and mortar location.  The days of going to the mall to find your pair of shoes have mostly been replaced by shoppers scrolling their computer screen,  Retail is Not Dead Beth assures us that Retail is not dead.  Instead, shoppers are going to the mall for an experience, looking for something they cannot buy online.  Retail product sales has gone on line. Amazon’s biggest seller is shoes since they purchased Zappos. People are short on time and looking for a friction free solutions.  Retail is now made up of the five “F” words. Food; restaurants.  For the first time in history, restaurant sales exceed grocery sales!  Beyond the eat in, carry out, Uber Eats, GrubHub, food delivery is dominate.  Many restaurants now have multiple parking spaces in front of their restaurant for delivery vehicles to pick up their order for delivery. Fun: Competitive socializing.  Barcade; this is the combination of arcade with the bar, ie: ax throwing.  Kids gaming, ie: bounce houses, trampolines, escape games, i-Fly.   Fitness: Fitness boutique; gyms, martial arts studios, pilates studios, etc.   Physicians: Urgent care, Physical Therapy, Podiatrist, Chiropractor, Drug stores Furniture: Specialty furniture sales.   Women Investing in Commercial Real Estate Where are women investing in commercial real estate?  Commercial real estate has provided Beth with substantial growth opportunities.  She invested passively in multiple properties while at the firm she started with.  When she started Azor Advisory Services she was the lead investor/ sponsor responsible for finding the deal and the investor capital.  Over time, Beth has acquired a portfolio worth over $80 million of cash flow producing real estate.  When she talks with other women, she asks them, why are you not investing in real estate? Sadly, she finds that women have numerous excuses for not investing in commercial real estate, from “I’m not smart enough” to “I’m not good with numbers”.  When she travels to conferences, she finds that less than 10 % of attendees are women, and that most female attendees are the spouse of an investor. Even in the deals that Beth raises money for, most investors tend to be male.  To combat this, Beth has created The Commercial Real Estate Investment Symposium for Women.  There will be multiple successful women real estate investors speaking on topics including:  How we have invested How we found the deal How we raised the money Overcoming limiting beliefs Tips for Women  Women have to grab hold of the opportunity in real estate.  If they lack education, get educated. Are you are scared? Then find someone who has invested and get their help.   Don’t follow the herd.  When Beth ask women how does the stock market work, they don’t know, yet they defer to investing in their 401k.  They do not understand that they will have to sell their stock in order to get their money. Cash flowing real estate produces cash and appreciates in value.  So get educated and get in real estate. BIGGEST RISK  Each week I ask my guest, “What is the Biggest Risk Real Estate Investors face?”   BIGGEST RISK: I think the BIGGEST RISK is lack of knowledge. And we luckily live in a world where we can mitigate that, but that does take time and effort and work to do so. So and you don't know what you don't know. So when I was building my when I developed my first shopping center, which was about five years ago, I bought I bought a strip club and knocked it down and built a strip center. The municipality loved me. But I had never built anything before. And I was very nervous. And I and I had one partner in that deal. And I kept telling him, you know, I don't know what I'm doing. He said, don't worry, you'll figure it out.  But I hired people that didn't know what they were doing to consult with me and teach me. And I read a lot of books. I listen to podcasts. So the biggest risk is the lack of education. But particularly you don't know what you don't know. And being wise and astute and I'm just a big believer in continually learning. I probably listened to three or four podcasts a day and I'm constantly reading.  So that's how I mitigate that potential lack of knowledge. And that helps. But there's things, you know, our retail industry is going to be just lambasted by self-driving cars. So I'm fascinated and I'm reading all about that because if I I'm fifty nine. So if in the next ten years the self-driving car thing happens, our industry is going to shift again. So I'm trying to stay on top of it, but I don't know what I don't know. And so that's how I mitigate it. So that's the biggest risk, not knowing what you don't know.

Gatekeepers can absolutely, 100% help you close the deal. MY NEW BOOK, "The Retail Leasing Playbook", IS AVAILABLE FOR PRE-ORDER! https://www.bethazor.com/playbook/ BECOME A COMMERCIAL REAL ESTATE ROCKSTAR: http://www.bethazor.com/ https://www.bethazor.com/bootcamp/ For more commercial real estate training: https://www.bethazor.com/training/ FOLLOW ME ON SOCIAL Facebook: https://www.facebook.com/azoradvisoryservices/ Twitter: https://twitter.com/bethazor1 Instagram: https://www.instagram.com/bethazor/ Linkedin: https://www.linkedin.com/company/6315636/