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Neste episódio, você vai ouvir o que Ed Oliveira achou de O homem nas Trevas 2 e do Poderoso Chefinho 2. A HBO tem várias séries polêmicas e muito interessantes que abordam o sexo e a adolescência de formas muito criativas como Years and Years e It's a sin do diretor Russel Davies, que você também confere neste episódio. Dê o play e se programe para poltronar todas as dicas desta semana. •Apresentação: Ed Oliveira •Coordenação Geral: Ed Oliveira •Edição e Sonorização: Ed Turkiewicz Oliveira •Artes: Ed T. Oliveira e Gabriel Muraro •Ilustrações: Ed T. Oliveira
Gareth Kay believes brands should show, not just tell Gareth Kay is cofounder of Chapter, a San Francisco-based creative studio. Before Chapter, he was Chief Strategy Officer at Goodby Silverstein & Partners, the advertising agency known for work such as 1993's iconic "Got Milk?" campaign for the California Milk Processors Board. I was excited to talk to Gareth because, while he's a strategist, he doesn't come from the world of traditional brand consulting that I come from (and so many of my other guests come from). In fact, one of my first questions for him was, "What do you think the general perception of the brand consulting world is amongst people in the advertising world?" Gareth says advertising agencies are increasingly seeing clients that have already been through a brand consultancy, and "when [the brand consultancy's work] was good you would be a little bit miffed because [cracking the strategy] was something, as a strategist, you really loved doing." On the flip-side, he'd sometimes see brand consultancy work that looked "clever on a piece of paper but…frankly, it was un-executable or, worse still, was a piece of thinking that was clearly designed to get through the armies of different interests inside a client organization and it kind of got watered down…through rounds and rounds of meetings and consensus-building." I asked Gareth about an article he published in WARC, titled "The 'brand' word." When you think about how we throw the term [brand] about, more often than not we are describing something we do-a brand strategy or campaign, not the associations we are trying to create. … We use it too often to create a false sense of control and a mistaken belief that we manage the brand. The models we use reinforce this: the tools of temples and pyramids are about what we build, not how people respond to them. The tools we use to shape brands are not fit for purpose. They are used to create simplicity and consistency which run counter to a culture of complexity and change. This led us to a fascinating conversation on what agencies should be using instead of these "temples and pyramids." Gareth argues consultancies should: "Show the thing," a mantra at Chapter-essentially prototyping real-world applications to showcase brand ideas rather than trying to capture them with words alone, which he calls "a very lossy form of compression." Avoid wordsmithing. He quotes a friend, Russel Davies, "you'll be discussing whether a brand is funny or…humorous." "Is that really the best use of our time, of our money, of our resources?" he asks. The brand model used at Chapter is a "Brand Operating System," the underlying code and principles that define everything a brand does. The framework includes three layers: Belief: What does this brand genuinely believe in the world? This is the problem it's trying to solve or the opportunity it sees. Purpose: What do you do as a brand given your belief? Pursuits: Because we believe X (our Belief) and we're going to do Y about it in the world (our Purpose), we will do the following things. The Pursuits are normally three, action-oriented principles. Gareth provided a detailed example of the Brand Operating System by talking through Chapter's work for Silent Circle. We ended the conversation talking about brands Gareth thinks get all the fundamentals right (Hiut Denim and Allbirds) and his advice to young strategists and planners. For more of Gareth's insights, read his posts on Medium and follow him on Twitter. Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on Apple Podcasts or elsewhere to hear every episode of How Brands Are Built. Episode sponsors · Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company. · Rev.com. Rev offers fast, reliable, and accurate audio transcriptions. Right now, Rev is offering listeners $10 off their first order. Follow this link for your $10-off coupon.
How do the Three Principles fit in with hypnotherapy? Are they better than hypnotherapy? In fact - what are the Three Principles? When solution focused hypnotherapist Sally Potter went to a one-day 3P conference she was left with more questions than answers. She was curious to learn more but was feeling stumped. In this podcast she meets up with Russel Davies. He is an experienced hypnotherapist and he underpins his practice with the Inside-Out understanding (also known as the 3Ps). What unfolds is a fascinating discussion
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Buffy 4x2 "Living Conditions" & Doctor Who 4x17 "The End of Time: Part 1"
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Buffy 4x1 "The Freshman" & Doctor Who 4x15 "Planet of the Dead"
Doctor Who 4x14 "The Next Doctor", Buffy Season 3 Recap, and Angel: Introduction
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Doctor Who 4x11 "Turn Left" & Buffy 3x19 "Choices"
Buffy 3x18 "Earshot" & Doctor Who 4x10 "Midnight"
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Doctor Who 4x9 "Forest of the Dead" & Buffy 3x17 "Enemies"
Buffy 3x16 "Doppelgangland" & Doctor Who 4x8 "Silence in the Library"
Doctor Who 4x7 "The Unicorn and the Wasp" & Buffy 3x15 "Consequences"
Buffy 3x14 "Bad Girls" & Doctor Who 4x6 "The Doctor's Daughter"
Doctor Who 4x5 "The Poison Sky" & Buffy 3x13 "The Zeppo"
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Buffy 3x8 "Lovers Walk" & Doctor Who 4x0 "Voyage of the Damned"
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Doctor Who 3x13 "Last of the Time Lords" & Buffy 3x7 "Revelations"
Buffy 3x6 "Band Candy" & Doctor Who 3x12 "The Sound of Drums"
Doctor Who 3x11 "Utopia" & Buffy 3x5 "Homecoming"
Buffy 3x4 "Beauty and Beasts" & Doctor Who 3x10 "Blink"
Doctor Who 3x9 "The Family of Blood" & Buffy 3x3 "Faith, Hope & Trick"
Buffy 3x2 "Dead Man's Party" & Doctor Who 3x8 "Human Nature"
Doctor Who 3x7 "42" & Buffy 3x1 "Anne"
Buffy Season 2 Recap
Buffy 2x22 "Becoming: Part 2" & Doctor Who 3x6 "The Lazarus Experiment"
Doctor Who 3x5 "Evolution of the Daleks" and Buffy 2x21 "Becoming: Part 1"
Buffy 2x20 "Go Fish" & Doctor Who 3x4 "Daleks in Manhattan"
Doctor Who 3x3 "Gridlock" & Buffy 2x19 "I Only Have Eyes for You"
Buffy 2x18 "Killed by Death" & Doctor Who 3x2 "The Shakespeare Code"
Doctor Who 3x1 "Smith and Jones" & Buffy 2x17 "Passion"
Buffy 2x16 "Bewitched, Bothered and Bewildered" & Doctor Who 2006 Christmas Special "The Runaway Bride"
Doctor Who Series 2 Recap
Doctor Who 2x13 "Doomsday" & Buffy 2x15 "Phases"
Buffy 2x14 "Innocence" & Doctor Who 2x12 "Army of Ghosts"
Doctor Who 2x9 "The Satan Pit" & Buffy 2x11 "Ted"
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