Podcasts about emarketing

Le prof marketing réputé le plus aimé au Canada, Luc Dupont de l'université d'Ottawa, s'arrête pour son classique Balado des fêtes au micro de Parent et Amis. Une année marketing 2024 sans égal. Taylor Swift, Donald Trump, les JO de Paris et la cathédrale Notre-Dame, l'envol du sport féminin, l'éclipse solaire, Ozempic, l'avenir fou des chaines sportives, sans oublier l'intelligence artificielle et le podcast qui explosent.

Como trabalhar a comunicação de quase mil tipos de produtos diferentes, vendidos em todo o Brasil? O episódio #202 do programa Mídia eMarketing conversa com Tannia Fukuda Bruno, diretora de marketing da Seara. Além das novidades para o Natal, a executiva fala sobre a atualização de marca que a empresa realizou em janeiro deste ano, da participação da marca em programas como o Big Brother Brasil e eventos, como o Rock in Rio, Círio de Nazaré e The Town e de como a empresa tem trabalhado com influenciadores e criadores de conteúdo.See omnystudio.com/listener for privacy information.

Épisode 1228 : Depuis 2016, Spotify Wrapped est devenu un événement annuel attendu. Cette campagne marketing propose aux utilisateurs un résumé personnalisé de leurs habitudes d'écoute de l'année. Avec des statistiques engageantes comme leurs morceaux préférés, artistes les plus écoutés ou genres favoris, Wrapped se distingue par son approche ludique et visuellement attractive.C'est une stratégie qui repose sur :L'effet personnalisé : Chaque Wrapped est unique et adapté aux goûts de l'utilisateur.Le partage sur les réseaux sociaux : Des formats optimisés pour les stories Instagram, TikTok ou Twitter, incitant à diffuser ses données musicales au plus grand nombre.Une temporalité idéale : Lancé en décembre, Wrapped s'inscrit dans une dynamique de bilan de fin d'année, un moment propice à la réflexion et au partage.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Um programa com tudo que você precisa saber!

Charli has Sean Cleary on this week, one of Empowering's Partners!Sean Cleary finished college in 2008, not the best time to be entering the workforce.  He spent a few years teaching physical sciences at the college level, and found a passion for teaching all things STEM.  This enthusiasm has served him well in his work as E-marketing Specialist at Electro Static Technology, which is largely technical education for electric motor users, specifiers, and manufacturers.  Off the clock, his hobbies include collecting books, records, and shelves sturdy enough to hold them. Read up at EmpoweringPumps.com and stay tuned for more news about EPIC at the Colorado School of Mines Nov 12th and 13th.Find us @EmpoweringPumps on Facebook, LinkedIn,  Instagram and Twitter and using the hashtag #EmpoweringIndustryPodcast or via email podcast@empoweringpumps.com 

Episódio 6️⃣8️⃣º 🥸 Você sabe fazer uso do Marketing Digital a favor de sua Igreja? 🤎 Então, vem conosco para participar dessa prosa interessante que poderá te orientar a respeito dessa ferramenta que é as mídias sociais para benefício da sua comunidade. 🤓 Para tanto, convidamos o profissional e membro da IPB Rio Preto, Tór Torres (https://www.instagram.com/tortorres.pg/), para explicar aos nossos ouvintes sobre esse assunto tão vasto. 🙏 Acompanhe a mais esse testemunho de vida cristã, sente-se à mesa conosco, e não se esqueça de compartilhar esse conteúdo com seus amigos e sua igreja. marketing-digital 💒 MINISTÉRIO DA IGREJA PRESBITERIANA DE RIO PRETO: https://www.instagram.com/ipriopreto/

Come l'AI sta trasformando i processi aziendali di marketing?I vantaggi reali, i casi d'uso concreti, le sfide che emergono nell'evoluzione dell'AI marketing, il data-driven marketing e il suo impatto sulla customer experience, affrontando anche gli aspetti legali ed etici.In una #ONference, una Conferenza in formato Aperitivo, alle 19.00!Insieme a:- GIUSEPPE VACIAGO (Avvocato LegalTech - Partner, 42 Law Firm)- MATTEO FLORA (Docente di AI per il Marketing . CEO, TF Group)- MATTEO ZAMBON (Speaker, Autore, Docente - Founder, Tag Manager Italia)- NINO RAGOSTA (CEO - Fantacalcio.it)- FEDERICO DEZI (E-Commerce & Digital Innovation - Doppelgänger)- PIETRO ROSSATO (Digital Manager - PittaRosso)- FABRIZIO MANZI (General Counsel - Italiaonline)

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Czy warto jeszcze prowadzić bloga? W końcu treści w Internecie nie brakuje. A narzędzia AI typu Chat GPT powodują, że powstaje ich jeszcze więcej, niestety często lichej jakości. Czy blog w e-commerce ma jeszcze sens? Czy inwestycja w content marketing ma szansę się zwrócić?Według mojego gościa - jak najbardziej. Trzeba tylko porządnie zaopiekować się strategią content marketingową. O tym, jak ją stworzyć, jak rozdysponować budżet na tworzenie i dystrybucję treści i jak mądrze skorzystać z pomocy AI, rozmawiałem w tym odcinku z Wojciechem Mazurem. 

No episódio de hoje do Pulso Empreendedor, trouxemos um bate-papo enriquecedor com Antônio Jader Marques, um renomado profissional de marketing e branding com experiência internacional. Discutimos a importância do marketing estratégico, a sensibilidade artística no branding e como conectar as marcas com as pessoas de maneira autêntica e eficiente.

Have you moved away from what you love, to being overwhelmed by the complexities of growing your business? Are you constantly battling the complexities of marketing your business, leaving you little time to do more of what you love?

E' vero che Il colore dell'olio non influisce sul profumo, sul gusto e sul sapore? E' vero che si tratta di pigmenti naturali, utili solo al marketing?

Neste episódio especial, gravado diretamente da Gramado Summit 2024, trouxemos um bate-papo cheio de insights sobre marketing para te inspirar! Conversamos com Lautre Alencar, Head de Growth e Marketing da The Waffle King, e tivemos como co-host André Salvador, publicitário e multiempreendedor. Durante a conversa, exploramos estratégias de marketing, discutimos o poder das franquias e como expandir sua marca, além de mergulharmos no mundo do neuromarketing para entender o comportamento do consumidor. Prepare-se para um episódio recheado de dicas práticas e valiosas para aplicar no seu negócio.

Non tutti i mali vengono per nuocere, comunicazione e marketing

A convidada de hoje é a Ana Simões, diretora de marketing da Senna Brands. A Senna Brands é uma empresa criada pela família de Senna para gerir as marcas Ayrton Senna, Senna e Senninha. Neste episódio Ana nos conta como o marketing auxilia e maximiza a influencia positiva do tricampeão para a nova geração. Antes de comandar o projeto de construção de marca do piloto Ayrton Senna, ela atuou como executiva de marketing de marcas como Sestini e Moleskine, além de empresas de mídia como Band e Getty Images. Siga @maquinaesporte nas redes --- Send in a voice message: https://podcasters.spotify.com/pod/show/maquinistas/message

Vamos nos aventurar na história bizarra da criação do Sucrilhos, que envolve um nutricionista louco e eugenista que causou nos anos de 1.800. Também reflito sobre mascotes e Marketing, e no fim aconselho uma gay safada. | Lorelay Fox é Drag Queen há quase 20 anos e, nesse loreverso, falamos sobre ETs, conselhos (ruins), dicas de maquiagem e assuntos cotidianos. Conteúdos extras e exclusivos você encontra em nosso Instagram @‌podcastparatudo. Aproveite para mandar suas reclamações, sugestões e pedidos de ajuda. Procure por Lorelay Fox no Instagram, YouTube e X (Twitter).

In this episode, we sit down with marketing expert Emanuel Rose to explore the dynamic world of AI-driven marketing. Emanuel shares insights from his new book, "Authentic Marketing in the Age of AI," guiding us through the essential AI technologies that are transforming marketing today. We discuss the importance of omnichannel marketing for B2B businesses, the power of big data and reporting, and the strategies behind effective content marketing. Emanuel also delves into mastering LinkedIn for brand expansion, integrating AI for personalized marketing experiences, and the rise of bots in customer interactions. Learn how to develop custom marketing solutions tailored to your business's needs, from intelligent SEO and PPC advertising to social media and email marketing. Whether you're looking to enhance your web presence or optimize your B2B eCommerce strategies, this episode is packed with actionable insights to help you navigate the evolving digital marketing landscape. Tune in to discover how to make informed marketing investments, track key performance indicators, and achieve a clear return on marketing investment. Don't miss this opportunity to learn from one of the industry's leading voices on how to harness AI for authentic, impactful marketing. To check out Emmanuel's book, "Authentic Marketing in the Age of AI", head on over to Amazon (affiliate): https://amzn.to/3V33HHR Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

Anche la religione ha a che fare con il marketing. Innanzitutto perché pubblicità, moda, tecnologia, spazio pubblico sono alcuni degli improbabili e nascosti ambiti di declinazione di simboli, immagini e metafore di matrice religiosa e poi perché le religioni, dal canto loro, tentano di percorrere vie inedite di promozione. L'appropriazione di simboli, espressioni e immagini religiose affonda le proprie radici lontane anche nel mondo dei consumi racconta il saggio "Religioni dappertutto" di Carlo Nardella, professore associato di sociologia dei processi culturali nel dipartimento di scienze sociali e politiche dell'Università degli Studi di Milano. Nell'era della crisi permanente e della cura di sé e del corpo anche il benessere punta alla convenienza, in termini di prezzo, tempo e accessibilità all'insegna del benessere quotidiano. "Convenient wellbeing" la tendenza protagonista del focus sui trend.

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers en partenariat avec le One to One Retail Ecommerce de Monaco.Nous sommes le 15 mars, au sommaire cette semaine 5 articles :1) L'IA au One to One : beaucoup d'interrogations, pas assez de vision (JDN) 2) Le marché publicitaire en hausse de 3,4% en 2023 (Emarketing.fr)3) "'C'est flou": Zalando craint d'être un "dommage collatéral" de la loi pénalisant la fast fashion (BFMTV.com)4) Le service client d'Air France prend son envol avec l'IA générative (Usine Digitale)5) Oxybul Eveil et Jeux et IDKids vont disparaître, englobées dans Okaïdi+ (Republik Retail)Je vous le rappelle, sur le sitelesdigitaldoers.com, vous avez accès à une revue de presse éditée sur LinkedIn et qui rassemble les articles publiés dans la semaine sur les sites de news de notre écosystème. Vous pouvez vous y abonner pour recevoir chaque vendredi un digest de l'actualité dans votre boîte email.De cette revue de presse, je vous lis, sans interprétation, une sélection de quelques articles qui m'ont semblé pertinents à partager.Cette semaine s'est tenue l'édition 2024 du One to One Retail Ecommerce à Monaco. A cette occasion, Marc Lolivier, Délégué Général de la FEVAD est venu présenter les résultats de l'étude annuelle sur les tendances et le moral des dirigeants du secteur. Dans l'épisode 184, Marc Lolivier est mon invité pour décrypter en détail les réponses obtenues.D'ici là, je vous souhaite donc une bonne écoute, évidemment toujours sans coupure !#e-commerce #retail #commerce #venteenligne #omnicanal #multicanal #innovation #lesdigitaldoers #retailers #e-commerçants #onetoonemonaco #revuedepresse #venteàdistance #CyrilArturduPlessis #analysedemarché #IAgénérative #Zalando #AirFrance #ServiceClient #IDKids #Okaïdi+ #FastFashion

Neste Papo de Parceiro, vamos conhecer a ComSchool Magalu - que auxilia no treino e capacitação de empreendedores e lojistas, não só na área de e-commerce mas também na gestão de campanhas e redes sociais do seu negócio. COMSCHOOL ComSchool: Cursos de Marketing Digital e E-commerce UNIMAGALU UniMagalu: Veja como vender no Marketplace Magalu   Youtube UniMagalu TikTok da UniMagalu MAGALU MARKETPLACE - Venda mais com a gente! Conheça e faça seu cadastro no Marketplace Magalu Instagram MarketPlace Magalu Playlist completa Papo de Parceiro Jovem Nerd  ARTE DA VITRINE: Randall Random EDIÇÃO COMPLETA POR RADIOFOBIA PODCAST E MULTIMÍDIA: http://radiofobia.com.br Mande suas críticas, elogios, sugestões e caneladas para nerdcast@jovemnerd.com.br

Neste Papo de Parceiro, vamos conhecer a ComSchool Magalu - que auxilia no treino e capacitação de empreendedores e lojistas, não só na área de e-commerce mas também na gestão de campanhas e redes sociais do seu negócio. COMSCHOOL ComSchool: Cursos de Marketing Digital e E-commerce UNIMAGALU UniMagalu: Veja como vender no Marketplace Magalu   Youtube UniMagalu TikTok da UniMagalu MAGALU MARKETPLACE - Venda mais com a gente! Conheça e faça seu cadastro no Marketplace Magalu Instagram MarketPlace Magalu Playlist completa Papo de Parceiro Jovem Nerd  ARTE DA VITRINE: Randall Random EDIÇÃO COMPLETA POR RADIOFOBIA PODCAST E MULTIMÍDIA: http://radiofobia.com.br Mande suas críticas, elogios, sugestões e caneladas para nerdcast@jovemnerd.com.br

Neste Papo de Parceiro, vamos conhecer a ComSchool Magalu - que auxilia no treino e capacitação de empreendedores e lojistas, não só na área de e-commerce mas também na gestão de campanhas e redes sociais do seu negócio. UNIMAGALU UniMagalu: Veja como vender no Marketplace Magalu   ComSchool: Cursos de Marketing Digital e E-commerce MAGALU MARKETPLACE - Venda mais com a gente! Conheça e faça seu cadastro no Marketplace Magalu Conheça o Magalu Entregas  Instagram MarketPlace Magalu Youtube Parceiro Magalu Empresas TikTok da UniMagalu Blog MarketPlace Magalu  - Tudo o que você sempre quis saber para suas vendas online Playlist completa Papo de Parceiro Jovem Nerd  Conheça a Caravana Parceiro Magalu Telegram Oficial Parceiro Magalu Marketplace - Faça parte do grupo no Telegram! ARTE DA VITRINE: Randall Random EDIÇÃO COMPLETA POR RADIOFOBIA PODCAST E MULTIMÍDIA: http://radiofobia.com.br Mande suas críticas, elogios, sugestões e caneladas para nerdcast@jovemnerd.com.br

O Performance S.A. está de volta e o primeiro convidado do ano é o Cicero Barreto. Cicero, o Cição, é Diretor Comercial e Marketing na Omint, pai, ultramaratonista e obstinado pela vitória e realização de sonhos. Filho de pais nordestinos, teve muita garra na vida toda e, para atingir suas conquistas, seguiu 4 caminhos como base da sua vida: esporte, estudo, família e trabalho. Agarrou todas as oportunidades e sempre quis servir de exemplo a todos à sua volta. Todas as referências de metas e disciplina, foco em etapas a serem cumpridas, são aplicadas tanto no universo esportivo quanto corporativo. Como todo atleta que foca em performance, sua disciplina é o que permite com que performe no esporte e na sua carreira. Começou com corrida de rua e provas curtas e foi evoluindo nas distâncias e desafios. Atualmente tem no currículo 25 ultramaratonas, dos diversos perfis e distâncias. Uma das características dessas provas que mais o atrai é a conexão com a natureza e o fato de estar totalmente fora do seu habitat natural. Incluiu o preparo das provas como hobby: estudar locais diferentes, cultura local e focar no aprendizado de cada ciclo. Quer saber mais sobre sua trajetória inspiradora e todas suas conquistas? Confira nosso episódio Patrocinador: Na era dos dados, as pesquisas são ferramentas essenciais para trazer insights que dão segurança para a tomada de decisão e direcionam os próximos passos. A AGP Pesquisas traz a voz do seu cliente para o centro das decisões do seu negócio. Avaliando sua marca e seus produtos, indicando sua satisfação, é o cliente que direciona a estratégia e o caminho para sua empresa. Visite https://www.agppesquisas.com.br e entre em contato. - Você conhece o MT Club? https://www.youtube.com/channel/UCljVkNFbp4DMxSm7-vu0VAQ/join

Neste episódio falo com 2 estudantes da Licenciatura em Marketing e Publicidade do IADE - Faculdade de Design, Tecnologia e Comunicação da Universidade Europeia e da Licenciatura em Publicidade e Marketing da Escola Superior de Comunicação Social de Lisboa. O que aprendes nestas licenciaturas? São práticas? Quais as saídas profissionais e o ambiente nas instituições? TUDO o que precisas de saber nesta LIVE!

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers. Nous sommes le 8 décembre et au sommaire cette semaine, 5 articles : 1) Les 18-25 ans, optimistes et engagés (Emarketing.fr)   2) Achats de Noël : Des Français soucieux de l'environnement mais aussi de leur porte-monnaie... (EcommerceMag) 3) 6 transactions par carte sur 10: les français toujours plus attachés au paiement "sans contact" (BFM Business) 4) Commerce spécialisé : une activité en légère hausse mais des volumes de ventes en baisse (FashionUnited) 5) Face au succès de Shein, Amazon baisse ses commissions sur les vêtements (Usine Digitale) Je vous le rappelle, sur le site lesdigitaldoers.com, vous avez accès à une revue de presse éditée sur LinkedIn et qui rassemble les articles publiés dans la semaine sur les sites de news de notre écosystème. Vous pouvez vous y abonner pour recevoir chaque vendredi un digest de l'actualité dans votre boîte email. De cette revue de presse, je vous lis, sans interprétation, une sélection de quelques articles qui m'ont semblé pertinents à partager. Je vous souhaite une bonne écoute, évidemment toujours sans coupure !  

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers. Nous sommes le 24 novembre et au sommaire cette semaine, 5 articles : 1) 59 % des consommateurs ne se sentent pas coupables de leur impact environnemental et sociétal (Emarketing)   2) Boudé par les Français, le live shopping ne s'avoue pas vaincu (JDN) 3) Les défis logistiques de l'e-commerce : quelles sont les tendances ? (FashionUnited) 4) "L'offre est très dense": Comment le prêt-à-porter est devenu la star du Black Friday ? (BFMTV) 5) Lidl et l'e-commerce : quel bilan ? (Republik Retail) Je vous le rappelle, sur le site lesdigitaldoers.com, vous avez accès à une revue de presse éditée sur LinkedIn et qui rassemble les articles publiés dans la semaine sur les sites de news de notre écosystème. Vous pouvez vous y abonner pour recevoir chaque vendredi un digest de l'actualité dans votre boîte email. De cette revue de presse, je vous lis, sans interprétation, une sélection de quelques articles qui m'ont semblé pertinents à partager. Cette semaine, je vous invite à découvrir l'épisode 178, avec l'exceptionnel Emmanuel Grenier, CEO de Cdiscount pendant 15 ans jusqu'à janvier 2023. Un parcours et une personnalité hors norme avec qui nous repartons dans l'Internet et le e-commerce des années 2010, autant dire l'antiquité, pour remonter jusqu'à aujourd'hui ! Je vous souhaite une bonne écoute, évidemment toujours sans coupure !  

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers. Nous sommes le 10 novembre et au sommaire cette semaine, 5 articles : 1) Pourquoi les français aiment le "Made in France" mais n'en achètent pas (BFMTV)   2) Futur du retail : la grande inconnue ? (Emarketing) 3) Un Intersport, gonflé à bloc sur le digital, attaque le chantier d'intégration de Go Sport  (EcommerceMag) 4) BackMarket se développe aux États-Unis grâce à des campagnes géociblées  (Emarketing) 5) Thierry Cotillard, le rassembleur des Mousquetaires (Republik Retail) Je vous le rappelle, sur le site lesdigitaldoers.com, vous avez accès à une revue de presse accessible sur LinkedIn et qui rassemble les articles publiés dans la semaine sur les sites de news de notre écosystème. Vous pouvez vous y abonner pour recevoir chaque vendredi un digest de l'actualité dans votre boîte email. De cette revue de presse, je vous lis, sans interprétation, une sélection de quelques articles qui m'ont semblé pertinents à partager. Cette semaine, je vous invite à découvrir l'épisode numéro 177, dans lequel je reçois Laurent Rapoport, Directeur Exécutif de Franprix. Avec lui nous revenons sur les mouvements qui chahutent le secteur de la distribution alimentaire et sur les enjeux de Franprix en tant qu'acteur du commerce de proximité. Je vous souhaite une bonne écoute, évidemment toujours sans coupure !  

CUPOM DE DESCONTO MINIMAL CLUB: Papodeceo15 Sejam todos bem-vindos mais uma vez! Neste episódio, mergulhamos na incrível jornada de Tiago Vargas, um Engenheiro de Tecnologia com passagens pela Accenture e Rappi, onde liderou transformações digitais e impulsionou marcas rumo a modelos de startup. Com uma abordagem única no marketing, Thiago acredita que ser "tecnocêntrico" é essencial para o sucesso. Ele compartilha sua visão de unir criatividade e tecnologia com um foco genuíno no impacto para marcas e sociedade. Como líder da Dentsu no Brasil, Thiago enfrenta o desafio de implementar seu vasto conhecimento tecnológico para impulsionar os negócios dos clientes em meio à complexidade do marketing moderno. Nossa conversa revela como a Dentsu Creative une a herança japonesa de 120 anos com experiência em mídia moderna, forjando o caminho para a inovação no mundo das marcas. Não perca este episódio inspirador sobre tecnologia, criatividade e o futuro do marketing! Para descobrir os atalhos do marketing no mundo moderno, basta dar play no Papo! Host: Dario Perez @dario_perez Convidado: Tiago Vargas, CEO Dentsu Brasil Redes sociais: @dario_perez / @papodeceo / LinkedIn: Tiago Vargas

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers. Nous sommes le 8 septembre, et au sommaire de cette semaine, 5 articles : 1) Plus une marque est forte, plus elle a un devoir moral (Emarketing.fr)   2) L'ultra proximité, nouveau marqueur fort de l'enseigne Monop' (Fashionunited.fr) 3) NAF NAF est tombée "à cause de la machine de guerre Shein" (JDN) 4) La start-up de livraison Frichti pourrait être reprise par sa concurrente La Belle Vie (Republik-Retail.fr) 5) Encaisser ses produits avec son smartphone pour réduire le temps d'attente en magasin (Usine-digitale.fr) Je vous le rappelle, sur le site lesdigitaldoers.com, vous avez accès à une revue de presse accessible sur LinkedIn et qui rassemble les articles publiés dans la semaine sur les sites de news de notre écosystème. Vous pouvez vous y abonner pour recevoir chaque vendredi un digest de l'actualité dans votre boîte email. De cette revue de presse, je vous lis, sans interprétation, une sélection de quelques articles qui m'ont semblé pertinents à partager. Enfin, je profite de cette tribune pour vous annoncer officiellement le départ de mon Défi Vélo ! Comme vous le savez, Comexposium, organisateur des événements One to One Retail Ecommerce à Monaco et Expérience Client à Biarritz, soutient Les Digital Doers depuis 3 ans et demi. A l'occasion du One to One qui se tient donc à Biarritz du 3 au 5 octobre prochains, je vais réaliser un défi sportif ! Relier Paris à la ville basque à vélo ! Le thème de cette édition 2023 est : L'éthique, c'est chic. Quoi de plus cohérent que d'aller à cet événement à la force des mollets ! Départ le samedi 16 septembre de la fontaine de la porte d'Auteuil pour 2 grosses semaines sur les routes et chemins de France. 16 étapes et près de 900 kms plus loin, arrivée dans le Sud Ouest pour l'ouverture du One to One Expérience client. L'opération aura pour objectif de promouvoir Team For The Planet. Comment ? En vous proposant de devenir actionnaire de TFTP ! Team For The Planet est un tout nouveau modèle d'entreprise au service de l'urgence climatique. L'objectif est de rassembler 1 milliard d'euros pour créer 100 entreprises paramétrées de A à Z pour lutter contre le dérèglement climatique. Vous pouvez retrouver toutes les informations et les détails du défi vélo sur le site sur defivelo.lesdigitaldoers.com   Tous les jours du trajet, je partagerai mes avancées et du contenu exclusif autour du marketing digital. Pour me suivre, les réseaux sociaux (LinkedIn, Insta, Facebook, X et Tiktok). Tous les liens sont sur le site. Pour ceux qui souhaitent encore plus de contenus exclusifs, une communauté WhatsAppvient d'être créée. Le lien se trouve aussi sur le site ! Bref c'est avec beaucoup d'excitation que j'attends le départ ! Pour ceux qui le souhaitent, vous pouvez venir le jour J, samedi 16 septembre à 10h30 pour souffler les bougies de mon anniversaire avant de donner les premiers coups de pédales ! Car oui, c'est le jour de mon anniversaire ! Si d'aventure, certains veulent m'accompagner à vélo sur la première étape (Direction Ablis à 60kms) ou sur une autre, vous êtes les bienvenus ! D'ici là, je vous souhaite une bonne écoute, évidemment toujours sans coupure !  

What got you here won't get you there.  What will it take to reach your next big breakthrough? Whether or not we want to admit it, we all have limiting thought patterns that create a sort of blindness, preventing us from seeing breakthroughs.  I first met Will when he was the Head of Growth for Organifi. He helped grow the brand from an $18 million per year run rate to a $100 million per year run rate in short order.  In today's episode, Will Hughes wants to help you think differently. And not just a philosophical kind of thinking, but big, business-altering, breakthrough kind of thinking.  Here's a look at what we cover: The remarkable story of the Hollywood Blacklist and how we can find treasure in what others are rejecting. Using creative thinking as a competitive advantage. How to avoid being a copycat (while still paying attention to competitors). What Google vs. Yahoo can teach us as entrepreneurs.  The power of reticular activators.  

Online marketers can learn a LOT from direct response TV (DRTV) ads.  The power of an irresistible offer. The art and science of a problem-solution ad. The appeal of a “magic product demonstration.” To name a few! This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I'm convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marketers. Recording this episode was an absolute BLAST! We went a full hour, and I could have easily continued for another couple. It was fun and insightful! Here's a look at what we cover: The “Divine 7” for choosing the right product to advertise. The 10 TNT (Tried-and-True) elements of DRTV. Why the Ginsu Knife commercial belongs in the DRTV Hall of Fame. The “problem scale” and how to use it to analyze a product and the strength of a problem/solution opening.  Gluing people to ceilings, running over flashlights with tanks, and other “torture test” product demos. Lessons from the Godfathers of marketing like Claud Hopkins, Rosser Reeves, Joe Sugarman, and more.  

Chris Brewer is an agency veteran, marketing expert, and former golf pro. Not to mention my business partner and OMG Commerce's co-founder. Each year, Chris has the privilege of talking with hundreds of DTC brands, both big and small. He hears about their goals, struggles, plans, and more. As a strategist, I also consult with large-scaling eComm brands. Through our perspectives, we'd like to highlight ways in which great brands get in their own way and offer some candid advice when it comes to working with agencies.  We love the brands we talk to and the clients we serve. But, like anyone else, brands can sometimes overlook how they inadvertently hinder their own growth. Here are a few topics we cover that we hope you'll find helpful: Having goals that aren't battle-tested. Still thinking like it's 2020 in some areas of your business. Prioritizing automation and tools over strategy. Shooting for perfect data and ignoring actionable data. Stopping short of getting results. When you shouldn't hire an agency. How to get the most from an agency relationship. Plus more!  

Jeremy Horowitz is one of my favorite follows on LinkedIn.  He recently dropped some brilliant (and terrifying) posts about the economy, the impending debt crisis, and what DTC brands should focus on now. Jeremy and I go way back. In fact, this is our 4th podcast together over the years (he used to host a show too). Jeremy has been in the DTC SaaS space for years, having previously managed marketing for a large DTC brand. Jeremy is now the Sr. Partner Manager at Gorgias, and he and his team run the DTCX events, which have become some of my favorites to speak at and attend.  Here's a look at what we cover. Some of it's heavy, but it also speaks to the amount of opportunity on the horizon:  What keeps Jeremy up at night? A potential consumer debt crisis? More at this link. 64% of Americans live paycheck to paycheck. Those making over $100k per year are in the same boat. What you can learn from Liquid Death.  Understanding how and where your customers want to buy. Avoiding the discount doom loop. Getting your inventory as close to "just-in-time" as possible. A different way to look at your marketing budget and performance.   

At one time, Charles Tichenor was a top 100 advertiser on Facebook.  On the platform, he frequently manages 7 figure budgets per DAY!  In the early days, he managed FB ads for Apple, New Balance, major automotive brands, and more. Facebook gave him test budgets ranging from $10,000 to $50,000 per day to test new features and Betas. In this episode, Charles and I dig into what's working now, what mistakes he's seeing, and a bit of his framework for success.  Here's a look at what we cover: How Facebook Advantage Plus ads give you an unfair advantage - and what you should do about it right now. If you want to win more customers, you have to BE your customer.  How chasing “what's working now” with Facebook creatives is likely to make you a second-rate advertiser - and what to do instead. The AI Charles was using before Chat GPT and how you should use it. Creative ways to use Chat GPT to speed up your marketing process.  How TikTok is different from all the other platforms. How to win with TikTok organic and paid ads. How to land on the right creatives for your brand. Plus MORE!  

This episode of the eCommerce Evolution podcast is truly unique.  It's not uncommon for us to talk about branding, storytelling, and entrepreneurship. But in this episode, we also discuss faith, family tragedy, chasing your dreams, and nerd out a bit on basketball legends like Michael Jordan and Steph Curry. Ashton Owens is living many kids' dreams…but more importantly, he's living his own. He works directly with Steph Curry, Klay Thompson, and other pro athletes. He runs Triple Threat - a creative agency specializing in branding and storytelling for pro athletes.  Ashton and I have a lot in common. We go to church together (how we met), share an affinity for professional basketball, lost a parent when we were teens, and experienced some fun and wild entrepreneurial journeys.  Here's what we cover: How growing up in an entrepreneurial family and losing his father as a teenager shaped Ashton's faith and professional accomplishments. How inviting Michael Jordan to his birthday party as a child influenced Ashton's belief that the world is full of possibilities. The crazy story of Ashton's first meeting with Steph Curry and Under Armor.  The meaning behind the Steph Curry logo and how it relates to storytelling. Ashton's belief that most people count themselves out before they start and how to shift their thinking. Plus more!  

According to Chad Rubin, there's a lot of reckless advice from "gurus" when it comes to pricing on Amazon. Just raising your price because of inflation, might not be your optimal move. In some cases lowering your price, improving sell through, improving BSR can raise your total profits. But lowering your price could have devastating impact to your profits. So should you raise or lower your price? The short answer is - it depends. The key is to test, watch the data, and optimize. Chad Rubin recently exited Skubana, Prosper Show and his own agency. He's now the founder of Profasee a dynamic AI repricing tool for Amazon sellers to help you maximize profits without hurting your ranking on Amazon. Here's a look at what we cover: Prepping your business to sell and how Chad successfully exited Skubana. The fallacy of managing your Amazon ad spend to an ACoS goal. The art & science of Amazon pricing. How to price on other marketplaces so you maximize sales on amazon and preserve margin. Product assortment strategies on and off Amazon and where Chad would launch a new eComm brand if he started today.  

In this episode, you'll hear Rick Watson's unfiltered hot takes on the latest changes coming from the “Big 2” in eCommerce: Shopify and Amazon. Rick Watson is an eCommerce influencer, former software CEO, and the host of The Watson Weekly podcast. Frequently speaking at large retail events like ShopTalk, NRF, and IRCE, he knows his stuff!   Here's a look at what we cover: How Rick grew from 0 to 45,000 followers on LinkedIn in a few years (fun side notes for anyone wanting to grow their social following). The recent Shopify rate increases - people are complaining, but no one is leaving. Headless Commerce and Shopify Components - it's new(ish), it's sexy, and everyone is talking about it. Is it right for you? Amazon FBA changes related to IPI - this shows that Amazon is smarter than the rest of us. Buy with Prime - what is it, when does it make sense vs. when does it not?  Walmart, Target+, and the other marketplaces - should you care?  

بعدد مشتركين يتخطى الـ 190 مليون مشترك من أكثر من 200 دولة حول العالم .انطلقت الشركة هذه بـ 925 فلم بالتحديد في سنة 1997 لتكون اليوم أكبر علامة تجارية تقدم خدمات مشاهدة المسلسلات، والأفلام، والبرامج على الإنترنت عند الطلب في العالم . في الحلقة السادسة من الموسم الثانيحنحكيلكم على نت فلكس وقصة نجاحها، ودراسة للحالة فيها كل أفكار التسويق اللي وصلتهم للنجاح قالب الأعمال الخاص بيهم الوضع الخاص بمنصات التواصل الإجتماعي مفاتيح النجاح الخاص بخطط التسويق لنت فلكس إستماع ممتع، وما تنساش تبحث على the social blend podcast على الفيس بوك، الإنستقرام، والتويتر تم تسجيل، وإعداد الحلقة في استوديوهات راديو السوق 99.7 FM

Bear Handlon is a former Yale football player, Naval Officer, and the Co-Founder and CEO of Born Primitive, one of the hottest brands in the fitness, athleisure, and outdoor apparel space. Bear's story is truly unique and full of valuable insights.  Bear had a simple idea, $4,000 in the bank, and was about to ship off to officer candidate school, but he decided to launch a company anyway. He parlayed the success of his initial product, custom-made compression shorts, to build a large and diverse brand with a wide array of products. Here's a look at what we cover: When to focus vs. when to expand your product offering.  Born Primitive's 3 keys to building a growth flywheel. How to turn mistakes into extreme customer loyalty. How getting the product right fuels everything else.  Why being face-to-face with customers is the key to product innovation and marketing.  While products can be replicated, a strong and unique “brand identity” cannot.  

من بائع أعواد ثقاب، لصاحب شركة أثاث عندها أكثر من 300 فرع في المحلوغيره هلبافي الحلقة الخامسة من الموسم الثانيحنحكيلكم على قصص نجاح لعلامات تجارية من الصفر للقمةوواحد منهم بدأ وعمره 65 سنة توا عنده في نيويورك فقط أكثر 4000 فرع إستماع ممتع، وما تنساش تبحث على the social blend podcast على الفيس بوك، الإنستقرام، والتويتر تم تسجيل، وإعداد الحلقة في استوديوهات راديو السوق 99.7 FM

في الحلقة الرابعة من الموسم الثانيحنحكيلكم على الـ 5 مشاكل اللي كل مسوق أكيد واجها أو حيواجها في مسيرته، وكيف ممكن تتغلب علىها خلال عملك ...وحدة من المشاكل هذه يواجه فيها 70% من أصحاب المشاريع في ليبيا إستماع ممتع، وما تنساش تبحث على the social blend podcast على الفيس بوك، الإنستقرام، والتويتر تم تسجيل، وإعداد الحلقة في استوديوهات راديو السوق 99.7 FM

Rabah Rahil has done it all when it comes to marketing.  Rabah is the CMO for one of the hottest and fastest growing SaaS companies in the DTC world - Triple Whale. Prior to that, he worked on the digital marketing team at Whole Foods, was a part of an agency that managed traffic for Oprah, and owned and operated his own agency. Triple Whale is a leader (and one of my favorites) in the world of 3rd-Party Attribution tools. Triple Whale helps you make sense of what channels, campaigns, and ads are moving the needle. It also brings all of your important data from Shopify, Amazon, and your ad channel into a single dashboard.  In this episode, we talk about attribution from a high level and what platforms are getting the most ad spend right now.  Here's a look at what we cover: Why trying to get perfect attribution data is impossible (and why it's not the point). A "party" analogy that could shift the way you view your ad channels.  With data from 6,000 Shopify stores, where are most advertisers spending their ad budgets?  Is TikTok where you should focus your time and budget in 2023 (the answer may surprise you)? Is Facebook slipping?  Where should I prioritize Snapchat?

Brendan Bannister, the CEO of Naturalabs.io, is one smart marketer.  We first met in 2018 when he was the CMO and Creative Director at William Painter. After taking my YouTube/Google course, he scaled ad spend on YouTube from $2k per day to $100k per day!  We decided to start meeting and swapping ideas, war stories, and things we were testing. We soon realized the value of sharing this knowledge with others and decided to record a session and bring it to the world!  In this episode, we dive into CRO, creatives, data-driven marketing, R&D for marketing departments, and the golden years for YouTube and Facebook Ads and how they achieved 13x growth for William Painter.  Here are some highlights:  How the famous da Vinci quote, “Simplicity is Ultimate Sophistication” should be a guiding principle for marketers. Is media buying dead? If so, what is taking its place? How good brands are sort of like algorithms. “Design is hack” and what that means for your marketing efforts. The role “brand” plays in your ability to scale. Why Brendan is now living and working full-time in Dubai. Plus more!

Retention marketing is crucial for any business.  When the economy is thriving, you need retention marketing to cut through the clutter and help you stand out.  When times are tough, as they may be in the near future, retention marketing is essential. During a recession, it's critical to get the most out of your marketing efforts.  The most effective way to accomplish this is to maximize your Lifetime Value (LTV) through retention and loyalty marketing. That's why, at OMG, we launched email and SMS marketing as a service last year. (email growth@omgcommerce.com to find out more).  In this episode, I had the pleasure of hosting Daniel Budai, a retention marketing expert and the founder of Budai Media.  Here's a look at what we cover:  The mindset shift needed to impact how you approach retention marketing and loyalty.  Why you are likely not emailing your list enough and how emailing LESS has the opposite effect.  How to maximize your results by combining SMS and email marketing. How to create a user-friendly loyalty program that incentivizes desired actions, such as referrals.  How to use postcards as part of your retention and loyalty efforts. 

Chris Mercer - aka “Mercer,” is the man when it comes to measurement and analytics. He's the guy the pros like Justin Brooke, Mike Rhodes, and OMG turn to when we need help. If you haven't heard (and I'd be shocked if you haven't), Google Analytics 4 or GA4 is coming, and Universal Analytics (the current version) will go away in July of 2023.  GA4 isn't just an upgrade. It's an entirely different animal. It has to be! Given how technology, user preferences, and policies around privacy have changed over recent years - Google is forced to abandon UA and build something completely new.  In this episode, we talk about what's new, what's different, what we're excited about, and what you can do to prepare.Here's a glimpse of what we cover: A simple way to understand events and how Google measures them in GA4.  Data storage and how to hold onto your data - If nothing is done, your data will be gone in 2-14 months.  What's going away vs. what's here to stay?  How to use GA4 to make better decisions.

The most difficult aspect of eCommerce is attracting new customers.  With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers.  That's where building a brand marketplace comes into play.  Yes, you need to be developing new products and expanding your line. However, partnering with other complementary brands can provide immediate value to customers while also increasing AOV and LTV. But if done poorly, it can actually hurt your brand. Here's what we dive into in this episode:  How Brooklinen thinks about brand marketplace and gives customers the option to "shop the room.” How Realtree expands its product line beyond camo to include high-quality rain gear and more products through their brand marketplace.  How to structure a marketplace to strengthen your brand, not erode it.  How a kayak brand used drop shipping competitors products to increase sales, trust, and customer loyalty for their own goods.  How Flxpoint makes it easy! 

Kevin Lee credits much of his success in the for-profit and non-profit marketing world to the people in his life, so one of his key pieces of entrepreneurial advice is to surround yourself with winners! During this episode, we also get into the importance of making your plans flexible and why “unsexy” areas are sometimes more fun to pursue than “shiny objects!”About Kevin Lee:Kevin describes himself as an “inventor and marketing-mad scientist.” He is the founder of GivingForward.org (a cause marketing nonprofit), Co-Founder of Didit (a marketing/tech firm), and CEO of the eMarketing Association (a digital marketing education platform). His innovative work in the for-profit and non-profit spaces has earned him worldwide recognition, and he is frequently quoted by high-end publications. Episode highlights: Surround yourself with a team of people who you trust, who you can bounce ideas off of, and who will hold down the fort so you can take a well-deserved vacation every now and then! (05:02)  Don't underestimate the importance of Human Resources and the recruiting process. People can either make or break a business, so being able to “pick out the winners” is essential to success (that's where the HR expertise comes into play!) (07:02) No matter how far along you are on your entrepreneurial journey, there is always room for growth! Continually seek out opportunities and business relationships that you can learn from. (10:18) If you want to do good as an entrepreneur, you may want to get into cause marketing. When done well, businesses, consumers, and non-profits will benefit from this marketing approach. (23:33) You can't plan for every eventuality, and you don't know when you're going to have your next epiphany, so always be open to receiving whatever comes your way and pivoting as need be. (32:56) Shiny objects may look like good opportunities, but if everyone is chasing the same thing, they may end up not being worth your while. Don't underestimate the “unsexy” marketing areas (direct mail, for example); they can be the most fun to innovate within! (35:44) Kevin's best advice for entrepreneurs: “Entrepreneurship is the ability to choose where to point your mental energies and where to deploy them.” (05:41)  Connect with Kevin: LinkedIn Twitter Website Follow Beyond 8 Figures: LinkedIn Twitter Website