Podcasts about Conversational commerce

In dieser Episode von smarketing unplugged. diskutieren Julian und Jannik mit Christopher Schubert, Chief WhatsApp Marketing Officer, über die Herausforderungen und Chancen im Marketing, insbesondere im Bereich WhatsApp. Sie beleuchten Christophers Karriereweg, die Bedeutung von Marketing im Sales, die Erfahrungen von der OMR-Messe und die Vorteile von WhatsApp-Marketing für B2B und B2C. Zudem wird die Rolle strategischer Partnerschaften und die Unterschiede zwischen Push-Kommunikation und echten Konversationen thematisiert. In dieser Episode diskutieren die Teilnehmer die Rolle von Technologie und AI in der Automatisierung von Kundenberatung, sowohl im B2B- als auch im B2C-Bereich. Sie beleuchten die Bedeutung von KPIs im Conversational Commerce und die Notwendigkeit von Authentizität in der Markenkommunikation. Zudem geben sie Tipps für erfolgreiches Social Media Engagement und werfen einen Blick in die Zukunft des WhatsApp-Marketings. Abschließend wird die Zusammenarbeit zwischen Marketing und Sales als entscheidend für den Erfolg hervorgehoben.

Shopping online is undergoing a radical transformation—and it's all powered by AI. In this episode, inspired by the article titled:  Multifaceted search: The new wave of online shopping innovation, we explore the rise of multifaceted search, a powerful evolution in how consumers find products online. No longer limited to keyword searches, shoppers are now using images, voice, video, and even augmented reality to browse, evaluate, and buy.From Amazon's AI assistant Rufus to the growing influence of Gen Z expectations, we unpack how multifaceted search is reshaping the future of e-commerce. With visual discovery on the rise and AR/VR tech accelerating, retailers are racing to deliver faster, more intuitive, and deeply personalized experiences.Whether you're in retail, tech, or just a curious online shopper, this episode offers essential insight into how multifaceted search is setting the new standard for online engagement.What You'll Learn in This Episode:

In dieser Folge spricht Karo mit einem bekannten Gesicht im Kassenzone-Podcast: Vanessa Stützle, CEO der LUQOM-Gruppe. Gemeinsam werfen sie einen Blick auf die Entwicklungen im deutschen E-Commerce und die Trends, Strategien und Zahlen, die das Jahr 2025 prägen werden. Neu: Mit dem „Quarterly Stützle“ starten Karo und Vanessa ab sofort ein regelmäßiges Update-Format zum Status quo des E-Commerce. Ein zentrales Thema im Gespräch ist die aktuelle Marktlage. Der deutsche E-Commerce wuchs 2024 nur um 1,1 %, für 2025 wird ein moderates Plus von 2,5 % erwartet. Karo und Vanessa sind sich einig: Unternehmen mit klarer Vision und effizienter Struktur bleiben erfolgreich. Besonders im Segment Home & Living wird es selektiver. Anbieter wie Westwing, die auf Premium und Eigenmarken setzen, entwickeln sich solide. Im Fokus steht auch der Start des TikTok Shops in Deutschland. Zwar fehlt es noch an Conversion, doch das Potenzial – etwa durch Live-Shopping und Creator-Kollaborationen – ist groß. Vanessa rechnet damit, dass TikTok sich mittelfristig vom Traffic- zum Umsatzkanal wandelt. Außerdem geht es um Kundendaten und Loyalty-Programme. Nach dem Rückzug eines wichtigen Partners steht die Deutschlandcard unter Druck – neue digitale Touchpoints werden gebraucht. Vanessa sieht klare Chancen in Apps mit echtem Mehrwert und personalisierter Ansprache. Künstliche Intelligenz ist bei LUQOM längst Alltag: Sie unterstützt von Trendanalysen über 3D-Visualisierungen bis hin zu Legal Checks – und macht Prozesse effizienter und sicherer. Spannend ist auch Aldis Rückzug aus dem Onlinehandel. Karo und Vanessa diskutieren über mögliche digitale Nischenmodelle – von Aldi Talk bis Aldi Reisen. Welche Trends sie bei Kundenbindung sehen, was Aldis Rückzug für den Markt bedeutet und warum Conversational Commerce via WhatsApp im B2B funktioniert, hört ihr in dieser Folge. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

Have you ever wondered why Reddit has become the go-to platform for authentic conversations, community-driven insights, and even purchasing advice? In this episode, we sit down with Jen Wong, COO of Reddit, to explore the platform's remarkable evolution and its growing role in the digital world. With 97M daily active uniques—a staggering 47% growth from last year—Reddit is shaping the way people discover information, make decisions, and connect with communities around shared interests. Jen shares how Reddit's unique positioning, as a platform rooted in anonymity and interest-based communities rather than follower counts, allows it to stand apart from its peers. She highlights how Reddit's users “age into” the platform, deepening their engagement over time, and how this creates unparalleled opportunities for authentic conversations and valuable user insights. Whether you're looking for advice on concert tickets or in-depth discussions about hobbies, Reddit offers the kind of information and perspectives you simply can't find elsewhere. The conversation delves into Reddit's AI and machine learning initiatives, such as improving search functionality, enabling machine translation, and leveraging data to create better user experiences. Jen also discusses how these advancements help people find their “home” on Reddit, making it easier for anyone, regardless of their background or interests, to engage meaningfully on the platform. We also examine Reddit's innovative ad platform, designed to support brands with unique formats and targeting capabilities, while emphasizing brand safety and community-first values. Jen explains how Reddit's focus on conversational commerce is transforming the consumer journey, enabling two-way dialogues between users and businesses that inform and validate purchasing decisions in real time. What does the future hold for a platform that continues to evolve and innovate at this pace? Tune in to discover how Reddit is leveraging its unique community dynamics to shape the next generation of digital interaction and commerce. As always, we'd love to hear your thoughts—how do you see Reddit influencing your online experiences? Let us know!

Six months ago conversational commerce wasn't really on the radar of Deloitte Digital's National Partner Lead Leon Doyle. Now Doyle is reorganising his entire content team around it – and believes it's coming at the $200bn content industry like a freight train. AI-powered chatbots and the speed at which all major platforms are developing and deploying, particularly on messaging apps, are accelerating – ultimately they're heading to full-funnel capabilities where in travel, for example,  discovery to purchase is completed in a single conversational thread. Doyle says brands must prepare for far more content governance to clear “content debt” fast. I.e. start writing not only for humans, but commerce-enabling AI applications which will ingest forgotten, incorrect, outdated or even misleading corporate information and content lurking in digital corners that the bots will otherwise scrape to build their customer responses from. That means restructuring content architecture and taxonomies and focusing on “conversation design, not just content design”, says Doyle “This is what my team are doing. They're thinking about AI conversation strategy … rather than design just for one platform, they're actually thinking about how they structure content in modules for conversations across multiple modes - website, app, chat.” While Doyle cites a handful of brands including Commbank and Qantas aiming for early mover advantage locally, Deloitte Digital's Global Marketing and Commerce Lead, Nick Garrett, says conversational commerce is “exploding in every market”. He thinks the impact on content economics is seismic – with everything that existed pre-AI at risk of obsolescence. “If $200 billion is moving into play …. no client, no organisation, could not be looking at this at a forensic level.” As Doyle puts it: “If you're not thinking actively about your content debt, your content supply chain, start right now. Because the machines are here, they're learning from your content, and we need to be good teachers to them.” What does it mean for the broader content supply chain? Disruption for all but absolute tier one providers, per Garrett. “If your bread and butter was making [content at] scale and you're dependent on bums and seats, a little bit of automation and a bit of offshore, you're probably staring into a pretty uncomfortable place right now.” For pretty much everyone on the brand-side, it means content creation is moving into a risk management business. Doyle's advice for CX's next big overhaul? Keep it “simple, human and trustworthy”.See omnystudio.com/listener for privacy information.

In dieser Folge spricht Alex Dogariu (Executive Manager AI, Mercedes-Benz) mit Patrick Heinen von Salesforce darüber, wie Conversational KI bereits heute verwendet und welche Rolle KI auch zukünftig spielen wird.Der Aufstieg von Conversational KI in diesem Jahrzehnt ist raketenhaft. Und doch glaubt Alex, dass wir noch zu wenig von KI erwarten. Seiner Ansicht nach wird KI eine neue Revolution der Industrien und Gesellschaft bringen.Zudem zeigt Alex auf, wie kreative Lösungen für Probleme gefunden werden können und dass es auch mal eines Risikos bedarf, um voranzukommen. Seine Einstellung: Fail Fast Forward.Was ihr in dieser Folge lernt:- Welches Potential in Conversational KI liegt- Wie Mercedes-Benz bereits heute schon KI benutzt- Wie KI dank Conversational Commerce eure Reiseplanung in Zukunft übernimmtKapitel00:00 - 01:01 Intro01:01 - 02:54 KI-Lebenslauf02:54 - 04:23 Wie weit ist KI bisher?04:23 - 10:05 Wobei verwendet Mercedes-Benz KI?10:05 - 14:53 Conversational AI und Halluzinationen14:58 - 20:33 TUM AI Hackathon20:33 - 23:37 Warum hat mir das KIner gesagt?23:37 - 28:37 Conversational Commerce28:37 - 30:00 Der Folgetipp der Folge30:00 - 31:59 Fail fast forward und Open Source31:59 - 32:25 OutroHier könnt ihr euch den Podcast in voller Länge ansehen:Mehr zu Salesforce:Website: https://www.salesforce.com/de/LinkedIn: https://www.linkedin.com/company/salesforce/

Der E-Food Markt in Deutschland wird auf zirka 6,5 Milliarden Euro geschätzt. Anteilig liegt er aber immer noch bei einem Anteil von knapp 3% im Vergleich zum stationären Geschäft. Karo's Gast Clemens-Uwe Bauer ist verantwortlich für das E-Commerce Geschäft bei Rewe. Als größter Player im E-Food Markt, wollte Karo natürlich unbedingt seine Perspektive auf den Markt hören. Clemens gibt den Hörer:innen Einblicke in die E-Commerce Modelle von Rewe und erläutert die Hebel für die Rentabilität des Rewe Lieferservices. Dabei machen die beiden einen Deep-Dive in verschiedene Hub-Konzepte und deren mögliche Vorteile. Außerdem werfen sie einen Blick auf das E-Wine Geschäft von Rewe und sprechen über den neu integrierten KI-basierte Weinberater auf der Weinfreunde Seite, den Etribes mitentwickeln durften. Daraus ergibt sich ein Gespräch über die Potentiale von Conversational Commerce und die Wachstumshypothesen von Rewe online. Wenn ihr bis zum Ende hört, erfahrt ihr außerdem, wie ihr eine Flasche Champagner gewinnen könnt. Hier gehts zur Weinempfehlung von Clemens: https://www.weinfreunde.de/grauburgunder-trocken-kruger-rumpf.html Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

In a day & age where Brands are becoming more and more obsessed with understanding with their consumers, Conversational Commerce seems to be the final means to that end. But how can brands effectively engage the consumer in a two-way dialog? Well, Pietro Cammerini from Merx may have the solution: Whatsapp. With 97% open and 70% engagement rates and 150 Billion daily messages, this could be the untapped channel to unlock true consumer understanding. This, combined with cutting-edge AI tech, could be a game changer for your brand. Tune in to learn about: Pietro's background in Accenture working with FMCG companies Starting a Conversational Commerce company and getting backing from Antler, one of the world's top Venture Capital firms What a customer journey looks like on Whatsapp Different use cases across the full marketing funnel Benefits and recommendations of use for FMCG Brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Today we're going to talk about trends in conversational commerce and why retailers need to rethink the customer experience when it comes to messaging apps. To help me discuss this topic, I'd like to welcome Stefanos Loukakos, Co-Founder and CEO of Connectly, who was previously Facebook's Head of Messenger Business.   RESOURCES Connectly website: https://www.connectly.ai/   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Händler und Marktplätze sind zunehmend undifferenziert. Content und Kontext sind die Zukunft vom E-Commerce. Brüssel schießt gegen Apple, Conversational Commerce meldet sich zurück und Otto (!) programmiert für die Apple Vision Pro. Werbung: Möchtest du einen internen Chatbot auf Basis der Google Cloud haben? Dann spreche mit PCG, wie du dein Unternehmen mit AI effizienter machten kannst. https://pcg.io/ Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) K5, E-Commerce Zukunft (00:21:15) Otto Vision Pro (00:24:45) Apple Antitrust (00:48:00) Teams Antitrust (00:57:00) Cerebrus  (01:00:00) AI Musik Klage (01:04:00) PE / VC Carry Steuern Shownotes: Danke an https://www.edelmann-paulig.de  Otto Apple Brüssel: FT, Bloomberg Apple x Meta: WSJ Msft Teams: FT Reid Hoffmann Antwort an David Sacks Cerebras: The Information AI Musik Klage: Decoder Steuern PE VC: FZ

In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.comTopics discussed in this episode: What is conversational commerce. How AI is changing DTC customer service. How modern AI enables real two-way conversations. Why traditional e-commerce may be disrupted by conversational AI guides. Why conversational commerce drives personalization at scale. How to keep AI interactions authentic and on-brand. What data privacy issues to consider with conversational AI. Why AI might replace traditional sales funnels.  Links & ResourcesWebsite: https://conversagent.appShopify App Store: https://apps.shopify.com/conversagentLinkedIn: https://www.linkedin.com/in/marshallcowan/LinkedIn: https://www.linkedin.com/company/12100597/Facebook: https://www.facebook.com/clevertar/Get access to more free resources by visiting the podcast episode page att.ly/Mpy7iSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

In this episode, Russ Summers, who heads marketing for Quantified, shares insights into leveraging generative AI to boost productivity and creativity within sales and marketing roles. Having built a 'GP team' of custom GPTs, Russ has tripled his output, illustrating how AI can serve as virtual team members for tasks ranging from webinar content creation to specialized knowledge acquisition. Through personal anecdotes and exploratory conversations, the episode delves into the process of building AI team members, the importance of play in learning and innovation, and strategies for incorporating AI into personal and professional growth. Highlights include building AI with specific skills sets like 'Wendy Webinar' and 'Roger RevOps,' and the philosophical implications of personifying AI for better engagement and output. Moreover, Russ's personal journey from a layoff to pioneering AI productivity tools opens a discussion on the transformative power of AI in the modern workplace. 00:00 Meet Russ Summers: The One-Man Marketing Powerhouse01:42 Introducing Wendy Webinar: A GPT Team Member Revolutionizing Content Creation03:42 Leveling Up with GPT: Beyond Basic Task Automation05:18 Roger RevOps: A Custom GPT for Niche Expertise08:07 Exploring the Next Frontier: Collaborative and Mentorship GPTs14:25 The Art of Building and Utilizing GPT Staff: Tips and Tricks22:27 Expanding the Team: Integrating GPTs into Human Workflows23:42 Exploring Organizational Progress and Tool Adoption25:25 The Importance of Measuring Effort and Encouraging Experimentation26:50 Fostering Creativity and Psychological Safety in the Workplace29:06 Personifying Bots for Better Engagement and Output31:42 Reimagining Brand Communication in a Conversational World34:58 The Transformative Power of Play and Exploration38:43 Strategies for Personal and Professional Growth with GPT47:54 Concluding Thoughts on Innovation and the Future of Work For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show producer: Natja Rosner (nat@dreamingincolors.com)

Today we're talking to Creative Tech Marketer & Consultant, Michael Klein. We discuss the origins and evolutions of conversational commerce, how it's transforming the way we interact with the market, and why authenticity matters more in today's commerce climate than ever before. All of this right here, right now, on the Modern CTO Podcast!  To learn more about Michael's upcoming fireside chat with Algolia, visit this page. For more on the latest conversational commerce trends, visit this page. For more about Klein4Retail, check out Michael's website here. To learn more about Algolia, check out their website here. Have feedback about the show? Let us know here. Produced by ProSeries Media. For booking inquiries, email booking@proseriesmedia.com

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Paul Ace is popularizing the concept ‘C-Com' through the science of conversion, conversation, and automation. He founded Amplify C-Com to help enhance your webinar customer journey, averaging 30 percent plus increases in show up and conversion rates. Top 3 Value Bombs 1. When you go through your webinar or sales process, you're not working with statistics. You're working with people in a conversational way. 2. We live in a world of instant gratification. Customers now need an immediate response. Having automation and instant answers is what's expected by customers. 3. What compels people to buy is painting the picture in the person's mind in a conversational way. Get access to a bundle, including a masterclass, exclusively created for Fire Nation - Amplify C-Com Sponsors HubSpot The HubSpot Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Make the switch to HubSpot Sales Hub at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Policygenius Your family deserves peace of mind, and a life insurance policy through Policygenius can give it to them. Visit Policygenius.com to get your free life insurance quotes and see how much you could save

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Paul Ace is popularizing the concept ‘C-Com' through the science of conversion, conversation, and automation. He founded Amplify C-Com to help enhance your webinar customer journey, averaging 30 percent plus increases in show up and conversion rates. Top 3 Value Bombs 1. When you go through your webinar or sales process, you're not working with statistics. You're working with people in a conversational way. 2. We live in a world of instant gratification. Customers now need an immediate response. Having automation and instant answers is what's expected by customers. 3. What compels people to buy is painting the picture in the person's mind in a conversational way. Get access to a bundle, including a masterclass, exclusively created for Fire Nation - Amplify C-Com Sponsors HubSpot The HubSpot Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Make the switch to HubSpot Sales Hub at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Policygenius Your family deserves peace of mind, and a life insurance policy through Policygenius can give it to them. Visit Policygenius.com to get your free life insurance quotes and see how much you could save

Aprende a crecer tu negocio con Whatsapp, o Conversational Commerce, de la mano de Roby Peñacastro, CEO de Leadsales. En este episodio Roby nos habla de su camino desde trabajar en Google hasta la creación de un negocio exitoso centrado en aprovechar WhatsApp como una herramienta estratégica. Descubre con nosotros cómo el enfoque en la comunicación constante con los clientes puede transformar una empresa y llevarla a nuevos niveles de crecimiento. ¿Cómo ha convertido Roby a WhatsApp en su aliado para impulsar el comercio en línea en América Latina? ¿Qué lecciones ha aprendido sobre el uso efectivo de herramientas disponibles y cómo estas pueden catalizar el crecimiento acelerado de una empresa? Cada vez que decides aprender, evolucionas. Conoce cómo dar el primer paso entrando a www.platzi.com/black. --- Send in a voice message: https://podcasters.spotify.com/pod/show/platzi-podcast/message

Step into the fascinating world of text-to-pay and conversational commerce with the trailblazing CEO of Authvia, Chris Brunner. Together, we travel through time, dissecting the evolution of text-to-pay, its plethora of applications, and the exciting prospects it holds for the future. We discuss how Authvia has revolutionized payments with their innovative suite of solutions that enables merchants to accept payments over text messaging. This means reshaping the payment experience for consumers, ensuring it's not just about convenience, but also security. From pharmacies to vets, and even companies aiming to recover payments from late payers, the versatility of Authvia's solution is truly remarkable. Additionally, we venture into the importance of encryption, the role of cloud-based wallets, and the impact of COVID-19 on the rapid rise of text-to-pay solutions. We also discuss how Authvia seeks to give consumers control over their personal data, and their right to choose which data to share with merchants. In the near future,  text-to-pay will no longer be a novelty but an integral part of commerce. Join us as we explore the ever-evolving landscape of payments and conversational commerce.

Kevin Feagan, CRO at Everyware, talks with James and Patti about the firm's Pay by Text solution, which now incorporates BNPL, and the movement toward what he calls "conversational commerce." Plus, James offers a formula for managing follow-ups, and Patti reports on consumer preferences for omnichannel experiences.

In this week's episode, we had the pleasure of hosting a special guest, Shuvo Rahman, the founder and CEO of My Alice, a groundbreaking company revolutionizing e-commerce through social media and messaging platforms.During the episode, Shuvo discussed the transformative potential of generative AI in the world of e-commerce. He explored its applications for solo entrepreneurs, drop shipping companies, and larger enterprises, highlighting how AI can automate support and sales operations, leading to hyper-personalized marketing campaigns. Shuvo also shared his vision of a future where AI and humans can work together in a hybrid approach to achieve the best possible outcomes for businesses.The discussion also touched on the importance of evolving marketing strategies and staying on top of current and upcoming channels. Shuvo emphasized the need to understand target audiences deeply and focus on solving specific problems to stand out in a market with low barriers to entry. He encouraged businesses to explore WhatsApp as a valuable channel, particularly for targeting niche groups and achieving higher conversion rates.Overall, this episode was packed with invaluable insights, practical advice, and a glimpse into the future of e-commerce marketing. We highly recommend giving it a listen to discover how you can overcome marketing challenges and stay ahead in the ever-evolving business landscape.To connect with Shuvo and learn more about My Alice's innovative solutions, visit their website at www.myallice.ai. They are always eager to understand the problems faced by business owners and e-commerce entrepreneurs and explore how their generative AI technology can help.Don't miss out on this enlightening episode!

In this episode of Tech Talks Daily,I chat with Paul Ruppert, a Harvard graduate, skilled negotiator, CPaaS veteran, and holder of 2 tech patents, as they explore the world of mobile technology, messaging, and telecommunications. Paul shares insights from his impressive career, which includes launching Messaging Trust with AT&T, a cybersecurity solution that generated $6 million in its first year and won the GSM Association's global product award for "Best Cyber Security Solution. Paul discusses his involvement in the development of voice-activated personal assistant technology, as well as the future trends in the telecommunications industry, including asynchronous messaging for customer care and the integration of various communication platforms through data management. We also delve into the potential of text messaging for businesses to engage with customers and the emergence of quantum computing and its applications in the industry. Paul shares his perspective on innovation and staying competitive in a rapidly evolving tech landscape, emphasizing the importance of humility, agility, and adaptability. With a track record of generating $400 million in tech sales and engineering multiple trade acquisitions, Paul has worked with clients such as Facebook, MasterCard, Western Union, and private equity firms like National Bank of Kuwait, HIG Capital, Warburg Pincus, and One Equity Partners. He shares valuable insights on emerging trends, such as Quantum Computing, AI, Conversational Commerce, and Secure Authentication. Listen in as we discuss global telecoms and messaging megatrends, uncovering the secrets to staying innovative and competitive in the rapidly changing technology industry. Learn about the potential of cutting-edge technologies like quantum-safe cryptography and the importance of leveraging technology to enhance customer engagement.

If you've ever had a personal assistant, then you understand what this does to your purchasing process—all the pre-purchase research, placing an order, and even making the payment is done with support. Well, conversational commerce is heading in that direction. It's a kind of virtual assistant” that can help guide you through the purchasing process. It can give you information on products, and brands, compare prices, etc. But is it there yet with its functionality, or is it just a next general messaging app today? Also, who is using it? We know large enterprises and brands are, but is it user-friendly enough for SMBs? In this episode we explore the emerging trends in conversation commerce.

If you've ever had a personal assistant, then you understand what this does to your purchasing process—all the pre-purchase research, placing an order, and even making the payment is done with support. Well, conversational commerce is heading in that direction. It's a kind of virtual assistant” that can help guide you through the purchasing process. It can give you information on products, and brands, compare prices, etc. But is it there yet with its functionality, or is it just a next general messaging app today? Also, who is using it? We know large enterprises and brands are, but is it user-friendly enough for SMBs? In this episode we explore the emerging trends in conversation commerce.

“If you think about how we go through our day…It's not natural for someone to stop and switch over to email, or try to find the 1-800 number. We want to use messaging, that's just the way we communicate.” Join Spandana Bhattacharya and Cynthia Zhou on Wharton Tech Toks as they talk to Matt Idema, who was most recently VP of Business Messaging Group at Meta and was previously the Chief Operating Officer at WhatsApp. Matt is also a proud alumni and holds an MBA from the Wharton School.  In this episode, Matt covers how leaders at Meta find business models, why he believes messaging is the future for business and his career development philosophy. Tune into this episode if you're interested in learning more about commerce enablement, how to find product-market-fit and how to have a twenty-year-and-counting successful career in technology. 

Während in Asien und Südamerika Conversational Commerce bereits erfolgreich in den Marketing Mix integriert wurde, steckt die Disziplin hierzulande noch immer in den Kinderschuhen. Doch Artjem Weissbeck, Gründer von Charles, möchte dies ändern. Mit seinem SaaS-Unternehmen hat er ein Tool entwickelt, welches Onlineshop APIs mit der WhatsApp API verknüpft, um in der Messaging-App Shoppingerlebnisse zu ermöglichen. Ergänzend dazu kann Charles auch benutzt werden, um den Customer Support vollständig in der App abzubilden. Im Gespräch erzählt Artjem, wieso er bei Kapten & Son ausgestiegen ist, wie die Anfangszeit mit Charles war und wie eine Finanzierungsrunde im SaaS-Bereich abläuft. Zudem bespricht er mit Johannes Kliesch am Beispiel von SNOCKS, wie sich Charles einsetzen lässt und welche Hacks er für Unternehmen hat, die im Bereich Conversational Commerce starten wollen. Folgt uns auf Instagram: https://www.instagram.com/snocksulting/ ❤️ Johannes LinkedIn: https://www.linkedin.com/in/johannes-kliesch/ Romy LinkedIn: https://www.linkedin.com/in/romy-riffel-856922127/ Addy LinkedIn: https://www.linkedin.com/in/addy/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/snocksulting-gmbh/message

Combining notifications, conversations, engagements results in more sales, better CX “We're really trying to have that hybrid experience, come online,” says Sean Whitley, VP of Sales at Mitto, describing how conversational commerce creates a dynamic human element to the customer experience when shopping. In this podcast we learn about new channels for ecommerce growth, namely social media, and chat apps, and how brands can use conversational commerce to deliver unique experiences and drive conversions. “You want the same experience with your brand,” adds Whitley, noting how conversational commerce not only helps in a retail process but also in creating a consistent brand experience. We learn how these technologies not only deliver great CX, but they also result in more sales. The use of notification tactics can, for example, reach back out to consumers to look at abandoned shopping carts, where research shows how consumers returning to their abandoned carts, often, make a purchase. We learn how Mitto uses powerful AI tools to help brands connect with their customers. Conversational commerce aims to bring the previously personal element of shopping to the digital realm with the help of new communication channels – such as SMS, WhatsApp Business, Facebook Messenger and Instagram. These are great channels for customer support and marketing, but now they're also great for conversions. A customer engaging with either a live agent, AI bot, or hybrid of both can have questions answered in a two-way setting and eventually purchase directly within the dialogue. Visit www.mitto.ch

Join us as we talk to Aakrit Vaish, the Co-Founder & CEO of Haptik about their story. Aakrit Vaish holds a bachelor's degree in industrial engineering from the University of Illinois at Urbana-Champaign, which he completed in 2008. Following his graduation, he gained valuable experience by working with renowned companies such as Motorola and Deloitte in the Bay Area. In 2011, Aakrit joined Flurry Inc., where he served as the Director of Global Business Operations and India, playing a pivotal role in the company's success. In the years that followed, Aakrit went on to co-found several companies, including Flato.to and Interakt. He also served as a managing partner for Peercheque and as an advisory board member for H2 (h2.co), where he shared his expertise and insights with fellow entrepreneurs. In July 2013, Aakrit co-founded Haptik, a groundbreaking conversational AI platform that has revolutionized the way businesses engage with their customers. As the company's CEO, Aakrit has been instrumental in driving its growth and success by building a team of talented professionals and leading the development of cutting-edge technology. About Haptik: Haptik is a prominent conversational AI platform that helps brands create engaging and personalized experiences for users across 20 channels and 100+ languages. By using cutting-edge AI technology, Haptik enables brands to design delightful experiences that improve conversion rates throughout every stage of the customer journey. With a vision to create the most compelling conversational commerce platform of the 21st century, Haptik has established itself as a leader in the industry. The company has a global presence with offices in New York, Los Angeles, Mumbai, and Singapore and boasts an impressive client roster that includes KFC, Whirlpool, Starhub, HP, Reliance Jio, CEAT, Disney Hotstar, OLA, and Zurich Insurance, among others. Haptik's Conversational Commerce platform has received widespread recognition and acclaim from leading industry experts, including Gartner, G2, Opus Research, and many others, who have hailed the company as a category leader in the space. Through its innovative technology and commitment to excellence, Haptik is poised to continue driving growth and success for its clients well into the future.

Welcome to another episode of Socially Solo, our daily podcast. Our Host David grabs the mic solo and gives you his rundown of a couple of trending topics for the day. Today's Topics: M&Ms is trolling McDonalds and no more straws Is Fireball a Whiskey? Walmart and Conversational Commerce Check out some of the Coffee Brand Coffee New Flavors Coffee Brand Coffee Let's talk about our video production software. We use Ecamm Live, The leading live streaming and video production studio built for Mac. AFFILIATE LINK: http://bit.ly/ecammsensitive Check us out at sociallysensitive.com Follow us on: YouTube - @sociallysensitive Twitter - @sociallysens Instagram - @sociallysensitive Facebook Group - SociallySensitive $upport our $how? https://anchor.fm/sociallysensitive/support Leave us a message: https://anchor.fm/sociallysensitive/message --- Send in a voice message: https://anchor.fm/sociallysensitive/message Support this podcast: https://anchor.fm/sociallysensitive/support

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're catching up with a content marketing mentor of mine, Aaron Orendorf, who I've followed closely since his days with Shopify Plus as well as Common Thread Collective, where he's steadily become the king of long-form b2b content that ads value to the ecosystem. That's why I HAD to catch up with him on his switch to working on the ultimate SHORT form content -- with Recart as the efficient option for SMS at scale. Upgrade your SMS with Aaron at Recart ➝ https://recart.com Aaron is a force of nature with a passion for communication who walks us through his path from literal evangelist to marketing evangelist. You'll hear all about: How SAAS is way more fun to sell than Agency services Why missing the SMS valuation boom was a blessing for Recart and its clients Aaron's formula for SMS best practices with a focus on efficiency Hope you enjoy it! Upgrade your SMS with Aaron at Recart ➝ https://recart.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this episode, I chat with Ramy Assaf, the Founders of Zbooni, which was founded in 2016 to provide tools and solutions that empower businesses to capture orders, accept payments, sell more, and track every order. The company was incubated at Facebook, one of only a handful of global businesses to receive such access and support from the social media giant. Its merchant app went live in 2018, developing its current robust platform as the MENA region's pioneer in cCommerce.Through the power of one-to-one conversation, Zbooni enables businesses to convert customer interactions into transactions via social and messaging apps. In this way, Zbooni is reinventing how businesses seamlessly transition into the new era of “cCommerce”.If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

In episode #20 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the growth of conversation commerce. Also, get timely news and notes in retail on McDonald's labor challenges, Nordstom, and 'Best Before' labels. This episode also features Blu Atwood, Co-founder and CEO of Textual, to discuss conversation commerce.

More than one billion people use messaging platforms such as WhatsApp and Messenger to connect with businesses. This is proving to be a significant consumer behavior shift that requires businesses of all sizes to adapt quickly to their customers' rising expectations. Dan Levy, VP, Business Messaging at Meta, joins me on the Tech Talks Daily podcast to discuss the future of tech, the Metaverse, and business messaging. We discuss why conversational commerce looks set to be the next big thing in online shopping and why Facebook is doubling down on business messaging. We also explore how businesses can expect to meet these demands of having a fluid conversation across WhatsApp, Messenger, and Instagram. With one eye on the future, we also talk about how business-to-consumer messaging and business messaging will evolve with metaverse and the brave new world of Web 3.

Conversational commerce isn't exactly a new phenomenon, with countless companies using live chats, messaging apps, chatbots, voice assistants and more to encourage consumers to part with their cash.

Conversational commerce isn't exactly a new phenomenon, with countless companies using live chats, messaging apps, chatbots, voice assistants and more to encourage consumers to part with their cash.

Notifications North Star, sponsored by Courier!Guest: Stephanie Griffith is an email and SMS marketing expert, and a marketing strategy consultant. She is a startup founder, and has been involved with big names like Drip, Thinkful, Bath & Body Works and more. She is also the host of the Conversational Commerce podcast.Questions:What is the primary goal for someone in your role, which you mention required you to be sending millions of emails a day?So there was a viral HackerNews thread recently, titled "I only like the important notifications, not promotional ones." What does this mean to someone who advises to send promotional messaging for a living?Should we stop sending promotional messages?In the world of messaging, what would the perfect world look like? Do we need to go to detailed preferences for all?As applications evolve and become more complex, notifications become a secondary UX layer that often lives on users devices. How do we keep users from opting out of this critical user experience?What impresses you about Courier, and how they are approaching notifications as a UX layer?Linkshttps://www.courier.com/https://twitter.com/QueenDTChttps://podcasts.apple.com/us/podcast/conversational-commerce/id1606214549Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Specifically, Aaron discusses:What conversational commerce is and why it's importantWhat factors have contributed to its growthWhat he see's happening with conversational commerce in the next yearHow Haptik can helpFind out more about Haptik.To connect with Aaron, click here.

Joining me today is Paul Ace. Paul is the CEO of Amplify C-Com. They help 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures plus in new revenue, using conversational commerce by using a trifecta of psychology, technology, and data-ology to help rapidly scale company profits.Today is all about Conversational Commerce (AKA C-Com) and we're gonna learn what EXACTLY that is and why it's so important for your business!We talk about...What C-Com is and what it doesFinding the most profitable path of businessHow to understand the language of the customer in the marketWhat conversational copy is and how to know what kind of copy to write How to implement conversational commerce depending what level of scale you're at SHOW NOTES: https://themichellefernandez.com/podcast/138

In this episode Jerome will talk about Conversational Commerce, a subject close to his heart and about which…

Conversational commerce is een vorm van eCommerce die plaatsvindt via gesprekken tussen klanten en bedrijven. Dit kan gebeuren via chatbots, live chat, of zelfs voice assistants. Conversational commerce kan zorgen voor een betere klantervaring omdat het klanten in staat stelt vragen te stellen en direct antwoord te krijgen. Dit kan hen helpen betere beslissingen te nemen over hun aankoop. Als u geïnteresseerd bent in het opzetten van conversational commerce voor uw bedrijf, zijn er een paar dingen die u moet doen. Ten eerste moet u het juiste platform kiezen voor uw behoeften. Er zijn veel verschillende platforms, dus neem de tijd om te onderzoeken welke het beste bij u past. Conversational commerce kan een geweldige manier zijn om de klantervaring te verbeteren. Door de tijd te nemen om het correct op te zetten, kunt u ervoor zorgen dat uw klanten alle informatie krijgen die ze nodig hebben om weloverwogen beslissingen te nemen over hun aankoop wat zal resulteren in meer conversies Show Notes op onze website: https://ecommercelessen.com Volg onze Linkedin pagina: https://www.linkedin.com/company/ecommerce-lessen Op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen Te veel vakjargon bekijk onze woordenlijst.

In today's Shopify eCommerce podcast, my guest is Brian Long the Co-Founder and CEO of Attentive. They are a best-in-class text message marketing provider, certified by Shopify Plus and trusted by thousands of industry-leading brands. Shopify store owners have the opportunity to turn SMS marketing into a top 3 revenue channel in a few months and drive 20%+ of the total online revenue through text. Conversational Commerce will define the next era of brand marketing!LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com See acast.com/privacy for privacy and opt-out information.

On this episode of the Strategy with Jason Podcast, Andrew Lemoine joins Jason in Las Vegas at NADA 2022 to discuss conversational commerce, nurturing leads & price gouging in the automotive industry. www.strategywithjason.com for more content, bookings and information. Listen To The Strategy With Jason Podcast: Apple Podcast: https://podcasts.apple.com/ca/podcast/conversational-commerce-nurturing-leads-price-gouging/id1454551179?i=1000558617369 Spotify: https://open.spotify.com/episode/7zVaKIlCU0r6iQnJknIOFM YouTube: https://youtu.be/Cj0wrGzlemo Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Andrew Lemoine: https://www.linkedin.com/in/igotsold/?originalSubdomain=ca

On this episode of the Strategy with Jason Podcast, Andrew Lemoine joins Jason in Las Vegas at NADA 2022 to discuss conversational commerce, nurturing leads & price gouging in the automotive industry. www.strategywithjason.com for more content, bookings and information. Listen To The Strategy With Jason Podcast: Apple Podcast: https://podcasts.apple.com/ca/podcast/conversational-commerce-nurturing-leads-price-gouging/id1454551179?i=1000558617369 Spotify: https://open.spotify.com/episode/7zVaKIlCU0r6iQnJknIOFM YouTube: https://youtu.be/Cj0wrGzlemo Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Andrew Lemoine: https://www.linkedin.com/in/igotsold/?originalSubdomain=ca

Try Privy for FREE today Follow Ben on Twitter Check out Attentive's State of Conversational Commerce in 2022 Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Get your free copy of Ecommerce Marketing Recipes Check out Privy Masterclass Download The Ecommerce Marketing Calendar Try The Shopify Store Grader Check out The Ecommerce Marketing Playlist Get your copy of The Ecommerce Marketing Calendar Get your copy of The State of Shopify Report Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Privy store Ecommerce Marketing School is sponsored by soona.

Try Privy for FREE today Follow Ben on Twitter Follow Kasey Hickey Check out Attentive's State of Conversational Commerce in 2022 Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Get your free copy of Ecommerce Marketing Recipes Check out Privy Masterclass Download The Ecommerce Marketing Calendar Try The Shopify Store Grader Check out The Ecommerce Marketing Playlist Get your copy of The Ecommerce Marketing Calendar Get your copy of The State of Shopify Report Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Privy store Ecommerce Marketing School is sponsored by soona.

Are your customer interactions convenient for your customer? This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide an efficient balance of human and human like experience. Customer journey flows, sales and marketing funnels, SMS, Messenger bots and much more.  Paul Ace is the CEO of Amplify C-Com. Amplify C-Com helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six figures+ in new revenue using conversational commerce ( what the cool kids call C-Com) Learn more about your ad choices. Visit megaphone.fm/adchoices

The landscape of interacting with customers is ever-evolving. With new technologies entering the market that make communicating with your clients easier, the process somehow becomes more complicated at the same time. On this episode of Link Up Leaders, Francois and Lisa are chatting with Paul Ruppert to discuss how eCommerce business owners can effectively engage their customers through conversational commerce --

Conversational commerce is a topic that is never far away from the headlines, but the practical application in the real world seems to be lagging behind the expectations of the conversational AI industry and technology analysts. Although purchases through voice assistant platforms like Amazon Alexa and Google assistant are increasing marginally year-on-year, we're not seeing the kind of explosion that we might have expected back in 2017.How about if you were to deploy an AI agent in the CallCenter to make outbound sales calls or receive inbound sales calls? How effective would that be? Adoption is backed into the channel, expectations are already understood and saw the potential is seemingly endless.We are joined by Brian Pollock Pollock CEO of a new start-up, vocoder, which is seeking to revolutionise sales in the CallCenter. We will speak to Brian about use cases, the trends he is seeing in the conversational commerce space, and how organisations can utilise and benefit from AI managed sales.**Presented by Deepgram and Symbl.ai**Deepgram is a Speech Company whose goal is to have every voice heard and understood. We have revolutionized speech-to-text (STT) with an End-to-End Deep Learning platform. This AI architectural advantage means you don't have to compromise on speed, accuracy, scalability, or cost to build the next big idea in voice. Our easy-to-use SDKs and APIs allow developers to quickly test and embed our STT solution into their voice products. For more information, visit: https://deepgram.com/vuxworldSee how easy it is to add simple but powerful call coaching and call tracking functionality to your customer experience solutions with Symbl.ai's customizable Conversation Intelligence APIs. From calls to videos to text conversations — apply best in class contextual AI in no time by getting started for free at https://symbl.ai00:00 Intro and shout out to Deepgram and Symbl.aiSign up to 'The end of "Can you repeat that?"' webinar: https://vux.world/the-end-of-can-you-repeat-that/03:24 Welcome Brian 08:08 Call centre challenges and automation goals11:40 AI is more than cost saving16:10 Feeling more comfortable talking to bots17:50 Outbound dialling AI use cases21:50 Key qualities for stand out customer experience24:20 End to end Ai processes28:00 AI leads to new business requirements33:27 Data analysis and insights39:30 Making data-based AI solutions41:40 Vocodia technology pipeline50:00 Importance of speed and how to mask API delays56:40 Next steps for AI technology58:08 OutroFind out more about Vocodia: https://vocodia.com See acast.com/privacy for privacy and opt-out information.

 Find out how to break through that glass ceiling through the power of conversational commerce Learn more on why managing and tracking can help you get better results and help your business grow Understand how lifetime customer value is crucial to getting you that extra 6 or 7 figures Resources/Links: Wanting to Find Out How to Break Through that Glass Ceiling and Make an Extra 6 or 7 Figures? Learn more on how you can improve your lifetime customer value and give only the best to your clients: lp.amplifyccom.com Summary Have you been wanting to scale up your business but end up struggling with how to break that glass ceiling? Do you want to know how to track your most profitable path and make an extra 6 or 7 figures in your business? Are you ready to learn more about conversational commerce and how to level up your lifetime customer value? Paul Ace is the CEO of Amplify C-Com. They help 7-figure high ticket course creators break through their glass ceiling to generate an extra six or seven figures+ in new revenue using conversational commerce. In this episode, Paul talks about the importance of measuring and tracking every stage of your business and how it can help you better understand your customers and give them the best of what they want. He also shares his tips and insights on why you need to better understand lifetime customer value and its purpose. Check out these episode highlights: 01:15 – Paul's ideal client: “So our ideal client is 7-figure+ course creators who have a high ticket offer, who, right now, really want to scale up, but they don't want to go and train a massive team internally.” 01:48 – Problem Paul helps solve: “The big problem we solve a lot of the time is helping clients break through that glass ceiling, right? So the glass ceiling usually is like, “Hey, I got to a point. And then either my ads are starting to slow down in terms of the rowers, or in terms of actual scaling.” 03:02 – Typical symptoms that clients do before reaching out to Paul: “So you know, we are very- we're quite niche-specific, right? And so we build on our “Small Giants” philosophy. So it means we have a small number of clients, but we go really, really deep with those clients.” 05:14 – Common mistakes that people make before they find Paul's solution: “So the first one is what you don't measure doesn't get managed. And so knowing every single stage of the journey– what's going on, and what is the most profitable path? Secondly, when people split tests.” 05:57 – Paul's Valuable Free Action (VFA): “So one valuable free action is to go and map out your whole customer journey. I'm going to check another one quick and go and put a customer survey out and find out what your customers want and give it to them.” 06:15 – Paul's Valuable Free Resource (VFR): Check out Paul's Website: lp.amplifyccom.com 06:50 – Q: How do you get more people to buy? A: So using conversational commerce. So taking the customer's language patterns, and using them back in the market. Tweetable Takeaways from this Episode: “Lifetime customer value dictates everything in the business!” -Paul AceClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Paul Ace. Paul, good day, sir. Where are you hanging out? Paul Ace 00:22 Good day, Tom. I am across the pond as far as you can go in the sunny UK, yet to be like what seems to be the sunny UK. Tom Poland 00:31 Right. So you're actually pretty early in the morning by the sound of it. So- Paul Ace 00:34 I love it! Tom Poland 00:35 But you're probably an early bird, anyway. So for those of you who don't know Paul, he is the CEO of Amplify C-Com. He helps seven-figure high ticket course creators break through the glass ceiling to generate an extra six or seven figures+ in new revenue using conversational commerce. Very interesting concept! And that introduces us quite nicely to the title today, Paul, which is, “How to Make an Extra Six or Seven Figures Using Conversational Commerce ”. Paul's gonna share how to do that in the next seven minutes. Paul, our time starts now. Sir, question number one, who is your ideal client? Paul Ace 01:15 So our ideal client is 7-figure+ course creators who have a high ticket offer, who, right now, really want to scale up, but they don't want to go and train a massive team internally. Or they've gotten to a point of bandwidth where they're just like, “We've got nothing left.” And they want to go and take it to the next level. So we come in and help them, support them with that whole process to make an extra six or seven figures. Tom Poland 01:38 So they're doing pretty well already. but they want to get to the next level, but they run out of bandwidth. So is that- question number two is what's the problem you solve? Do you want to add anything more to that? Paul Ace 01:48 Yes, the big problem we solve a lot of the time is helping clients break through that glass ceiling, right? So the glass ceiling usually is like, “Hey, I get to a point. And then either my ads are starting to slow down in terms of the rowers, or in terms of actual scaling.” If they can't scale anymore because they've just run out of their own ideas to an extent because they don't have their report in place to accurately scale on a 30-, 60-, 90-day process. So one of the big things that we help them solve is lifetime customer value. And actually understanding what a lifetime customer value is, and how to track that and understand the most profitable path in their business, so they can go in and scale confidently and know the numbers inside out. Tom Poland 02:30 There's a heck of a lot of what you just said there. So folks, if you want to unpack that, you might want to sort of rewind and have a listen. Because knowing the most profitable part of your business– which part of your marketing is working? Which part of the client work is actually more profitable? And unpack all that. Question number three is some of the typical symptoms that people experienced with this problem. We've got five minutes left. It sounds like a part of it is there are people not too sure, actually, where the results are coming from. Anything you want to add to that? Or any other symptoms people are going to be noticing if the people- are they going to be needing what you've got? Paul Ace 03:02 Yes. So you know, we are very- we're quite niche-specific, right? And so we build on our “Small Giants” philosophy. So it means we have a small number of clients, but we go really, really deep with those clients. And one of the first things I asked someone on a client interview to see if we're going to be a good fit together is, “So, what is your LTV right now?” And then most of them can't even- bear in mind these are seven-figure, maybe mid-seven figure level for doing $4, 5, 6 million a year. And they don't know what the customer lifetime value is. Tom Poland 03:31 They probably don't even know what LTV stands for? Paul Ace 03:33 Well, that's the thing, lifetime customer value, right, dictates everything in the business! So one of the other things that they find, as well, is we ask them questions, for example, like, “Your customer journey right now, do you have that all mapped out?” Like, “So where is the map of your whole customer journey?”, “How do you know every touchpoint that a customer has on the way to becoming a customer?” And then another one of the key problems, right? A lot of the time as you're growing and scaling from that $1 million to $10 million range, you're in scaling mode, and you just kind of like firefighting. And then, at some point, you hit a block because you don't know, you're just kind of like, “Okay, well, everything was working, And now it's not. But we don't know why because we didn't have the report in or we didn't have the systems and processes in place to understand what was working and what wasn't.” So one of the other things that we asked was, “Hey, when was the last time you did a customer survey?” You know, “What do customers love about what you do? What do they hate? And what can they improve on? And what language patterns are they using that we can then use in the marketing?” Tom Poland 04:33 You're really giving people a heck of a lot of clarity on what's actually going on in their business by the sound of it. Paul Ace 04:37 Exactly! Imagine it like a doctor coming in, right? So we have like three stages, like we diagnose, find out what the problem is, not the symptom, the cause of the problem. And we go and add conversation into that of where we go and add conversational commerce and like everything from the language patterns that we use to build in systems and automation. And then we look at their growth stage where it's like, “Okay, how do we go and scale that and repeat that over and over again?” Tom Poland 05:04 Okay, thank you. So we got two and a half minutes left, four questions to go. What are some of the common mistakes? Just a couple that people are often making in trying to break through that glass ceiling you referred to? Paul Ace 05:14 Yeah. So the first one is what you don't measure doesn't get managed. And so knowing every single stage of the journey– what's going on, and what is the most profitable path? Secondly, when people split tests. They split tests based on that individual page. So for example, if you split testing one opt-in page versus the other opt-in page, great one might convert better than the other, but does it turn into Lifetime Customer Value back in sales? So we track it through the whole journey to actually see which is most profitable. Tom Poland 05:43 Critical. Yeah, a common mistake I've seen as well. Absolutely critical! So let's flip it and go to question five. Moving people forward, one valuable free action. Real quick, what's the top tip you got for folks? Paul Ace 05:57 So one valuable free action is to go and map out your whole customer journey. I'm going to check another one quick and go and put a customer survey out and find out what your customers want and give it to them. Tom Poland 06:06 And what they really want. Thank you. So 80 seconds left. Question six, one valuable free resource. Where can people go to find out more about what you do to get more help? Paul Ace 06:15 Yeah, so you can go get “The Seven Figure Audit” which basically runs through our whole process of what we look at, and you can mark yourself off and check it off. So you can go to go.amplifyccom, no hyphen or anything in that. Amplifyccom.com. So it's go.amplifyccom.com/mti. Tom Poland 06:36 And we'll have that underneath the video, but if you're listening to this on iTunes, it's go.amplifyccom.com/mti, which stands for Marketing the Invisible. 40 seconds left, sir. Plenty of time! What's the one question I should have asked you but didn't? Paul Ace 06:50 How do you get more people to buy? Tom Poland 06:52 How do you get more people to buy, Paul? Paul Ace 06:54 So using conversational commerce. So taking the customer's language patterns, and using them back in the market and say, for example, we just did a test with a customer where we took the survey results and then use those for new benefit statements on their page and it resulted in LTV, after the first day, going up 284%, I think, it was. Tom Poland 07:17 Perfect. Amazing. Paul Ace, thank you so much for your time. Paul Ace 07:21 Thank you very much. Tom Poland 07:22 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

 Find out how to break through that glass ceiling through the power of conversational commerce Learn more on why managing and tracking can help you get better results and help your business grow Understand how lifetime customer value is crucial to getting you that extra 6 or 7 figures Resources/Links: Wanting to Find Out How to Break Through that Glass Ceiling and Make an Extra 6 or 7 Figures? Learn more on how you can improve your lifetime customer value and give only the best to your clients: lp.amplifyccom.com Summary Have you been wanting to scale up your business but end up struggling with how to break that glass ceiling? Do you want to know how to track your most profitable path and make an extra 6 or 7 figures in your business? Are you ready to learn more about conversational commerce and how to level up your lifetime customer value? Paul Ace is the CEO of Amplify C-Com. They help 7-figure high ticket course creators break through their glass ceiling to generate an extra six or seven figures+ in new revenue using conversational commerce. In this episode, Paul talks about the importance of measuring and tracking every stage of your business and how it can help you better understand your customers and give them the best of what they want. He also shares his tips and insights on why you need to better understand lifetime customer value and its purpose. Check out these episode highlights: 01:15 - Paul's ideal client: “So our ideal client is 7-figure+ course creators who have a high ticket offer, who, right now, really want to scale up, but they don't want to go and train a massive team internally.” 01:48 - Problem Paul helps solve: “The big problem we solve a lot of the time is helping clients break through that glass ceiling, right? So the glass ceiling usually is like, "Hey, I got to a point. And then either my ads are starting to slow down in terms of the rowers, or in terms of actual scaling." 03:02 - Typical symptoms that clients do before reaching out to Paul: “So you know, we are very- we're quite niche-specific, right? And so we build on our "Small Giants" philosophy. So it means we have a small number of clients, but we go really, really deep with those clients.” 05:14 - Common mistakes that people make before they find Paul's solution: “So the first one is what you don't measure doesn't get managed. And so knowing every single stage of the journey-- what's going on, and what is the most profitable path? Secondly, when people split tests.” 05:57 - Paul's Valuable Free Action (VFA): “So one valuable free action is to go and map out your whole customer journey. I'm going to check another one quick and go and put a customer survey out and find out what your customers want and give it to them.” 06:15 - Paul's Valuable Free Resource (VFR): Check out Paul's Website: lp.amplifyccom.com 06:50 - Q: How do you get more people to buy? A: So using conversational commerce. So taking the customer's language patterns, and using them back in the market. Tweetable Takeaways from this Episode: “Lifetime customer value dictates everything in the business!” -Paul AceClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Paul Ace. Paul, good day, sir. Where are you hanging out? Paul Ace 00:22 Good day, Tom. I am across the pond as far as you can go in the sunny UK, yet to be like what seems to be the sunny UK. Tom Poland 00:31 Right. So you're actually pretty early in the morning by the sound of it. So- Paul Ace 00:34

Episode 2 of Humans of Email drops on Monday with Stephanie Griffith, Chief Evangelist for Drip, founder of emailpreview.io, host of the Conversational Commerce podcast and... "bad email marketer." --- Send in a voice message: https://anchor.fm/humansofemail/message

SMS marketing is the breakout channel of 2021, but there is a lot of unknowns on how to navigate this channel. Most brands don't even have an SMS channel. Is it the same as email? There are so many questions to SMS but not a lot of answers until today. Today's guest is Stephanie Griffith, an email and SMS marketer who works with many brands, founder of emailpreview.io, and is the host of the podcast, Conversational Commerce. In this episode, we discuss: The differences between SMS and email How to succeed at SMS Understanding conversational commerce and best practices This link to the show notes is here: https://goodostudios.com/podcast-episodes/stephanie-griffith This show is brought to you by Goodo Studios --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message