Podcasts about smart marketer

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Brett Curry is the Co-founder & CEO of OMG Commerce, a performance marketing agency specializing in Google & YouTube ads for DTC and omnichannel brands. Learn more about OMG Commerce at https://omgcommerce.com and follow Brett on LinkedIn at https://www.linkedin.com/in/thebrettcurry/.Get Brett's Smart Marketer course at https://smartmarketer.com/youtube-ads-blueprint.//If you're a 7 or 8-figure DTC brand owner looking to scale beyond Meta ads, this is the YouTube ads deep dive you've been waiting for. Andrew Faris sits down with Brett Curry (CEO of OMG Commerce) to break down exactly how successful ecommerce brands are scaling profitably on YouTube in 2024.Brett has managed YouTube ad spend for top DTC brands across Meta, Google, Amazon, and retail channels. In this episode, they cover:- How to transition Meta creative and targeting to YouTube- When to use Target CPA vs Max Conversions- YouTube Shorts vs In-Stream vs In-Feed ads- Real-world launch strategies that scaled brands from $0 to $1M/month- Why YouTube often underreports ROI- and how to measure the full impact- Proven creative frameworks that drive ROAS- How to structure campaigns, audiences, and budgets for sustainable growthWhether you're hitting a ceiling on Meta or ready to diversify channels, this episode will help you build a scalable, profitable YouTube ad engine for your brand.//CHAPTER TITLES:1:30 - Youtubes Golden Moment In DTC6:50 - Conversion Focused Campaigns 14:32 - Automatic Bid Strategy On Youtube19:50 - Time To Scale Your Ads On Google31:38 - Youtube Measurement//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Noa Eshed is Co-founder and General Manager of Bold Digital Architects, an award-winning growth marketing agency specializing in B2B tech startups. She co-hosts the Real Life Superpowers podcast, ranked among the top 10% globally, where she interviews top performers from various industries. A journalist and certified lawyer, Noa previously co-founded and distributed Israel's only national magazine for students. She is also the author of The Smart Marketer's Guide to Google Adwords, an Amazon number-one bestseller. In this episode… Growing a B2B tech startup is challenging, especially in a crowded market where trust plays a crucial role in driving conversions. Traditional advertising often falls short, leaving startups struggling to establish credibility and connect with their ideal customers. So, how can early-stage companies position themselves as industry leaders and build trust that fuels long-term growth? Noa Eshed, a digital marketing expert and co-founder of a growth agency, emphasizes that trust is the most valuable currency in B2B marketing. She explains that startups should focus on content-driven strategies, positioning their founders and brand as thought leaders through educational material instead of direct sales tactics. Noa highlights the shift from outdated practices like gated content and linear funnels, advocating for consistent, value-driven engagement. She also shares insights on leveraging partnerships, securing strategic collaborations, and using bold networking techniques — like approaching keynote speakers directly — to build meaningful relationships that drive business growth. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Noa Eshed, Co-founder of Bold Digital Architects, about how B2B tech startups can scale through trust. Noa explains why traditional marketing tactics often fail in B2B and shares her approach to positioning brands as category leaders. She also discusses the role of networking in business success, the evolution of inbound marketing, and how startups can use content to establish credibility and build lasting customer relationships.

Molly Pittman is back with six actionable strategies to take your business to new heights in 2025. Whether you're navigating the ever-changing digital landscape or looking for fresh insights to scale your business, Molly's got you covered.   “Pick 2 or 3 strategies that resonate with you and go all in. These could be game changers for your business in 2025.” – Molly Pittman You Will Learn: • How changes at Meta are reviving organic growth opportunities. • The secret behind self-liquidating offers to scale customer acquisition. • Strategies for increasing customer lifetime value. • Why TikTok Shop is the next big thing in e-commerce. • How to leverage AI agents to streamline your marketing. • The importance of building community and connection. LINKS: • Molly Pittman – mollypittman.com • Smart Marketer – smartmarketer.com • Smart Paid Traffic Course – smartmarketer.com/paid-traffic • Smart Social Marketing Course – smartmarketer.com/social-marketing • Mentor Table –  landing.smartmarketer.com/pages/mentor-table TIME STAMPS:   00:00 Intro/We are Back! 00:02:35 Introduction to the 6 Key Opportunities for 2025 00:03:22 #1 Organic Growth is Back! 00:10:03 #2 Have A Self Liquidating Offer 00:15:29 #3 Increase Life Time Value 00:17:51 #4 Live Shopping 00:23:00 #5 Leverage AI To Make Your Tasks Easier 00:25:05 #6 Building Connection and Community YOUR ENGAGEMENT MATTERS!   Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU. If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have feedback or questions? Email us at support@smartmarketer.com. And remember, Serve the World Unselfishly and Profit.

Mindset, AI, and ghost hunting— Smart Marketer Live wasn't your typical marketing event. We break down the big ideas that got us thinking (and laughing) in Denver. You'll get an inside look at the conference, featuring attendee interviews that explore themes like artificial intelligence in business, strategic reinvestment, and the evolving role of mindset in small business success.SponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth.Chapters00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:29 - Conference Insights and Energizing Takeaways00:01:29 - WebinarCon: The Power of Webinars00:05:50 - Smart Marketer Event Highlights00:09:52 - Networking and Making Connections00:13:31 - Pre-Sales Strategy for E-commerce00:17:52 - Limited Batch Launch Strategy00:19:13 - Pre-Selling Courses: Lessons Learned00:21:16 - Niche Down to Scale Up00:24:37 - Cutting Through the Noise00:27:25 - Optimizing Appointment Bookings00:34:52 - Concluding Thoughts and TakeawaysLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!WebinarconEpisode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversions. This episode is packed with actionable strategies to help eCommerce brands scale in today's competitive landscape.Key topics discussed:-The importance of diversifying your offer system to reach different segments of your market and scale beyond traditional eCommerce tactics.-Surprising findings on the effectiveness of image ads vs. video ads, and how to balance "native" vs. polished ad creatives.-The critical role of benefit-focused hooks in ad performance, with 88% of top-performing ads featuring clear hooks.-Strategies for streamlining landing pages and focusing on the most impactful messages to drive conversions.-How to build a data-driven creative production system that starts with customer insights rather than templates.

Step into the rebellious side of marketing with this episode of The Unofficial Shopify Podcast. Molly Pittman from Smart Marketer joins to rip up the rulebook on conventional advertising. We dive into the creation of "Goodsellas," a grassroots, "Goodfellas"-inspired commercial that flips traditional marketing on its head. Their conversation reveals the intricacies of creating a commercial that's not just a spoof, but a smart, cost-effective marketing strategy. This episode is more than just a behind-the-scenes glimpse; it's an invitation to reconsider the power and potential of creative thinking in the digital marketplace, challenging listeners to think differently about the intersection of commerce, culture, and creativity.Show LinksGoodsellasThe Adfather w/ Ezra FirestoneBig LebowskiBack to The Future of Paid AdsSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams. "I had never had this reflection time to look back at my life and say,  what do I like about this? What do I want to change? What is the reality of how I am living?" Molly Pittman You Will Learn How to get off the Hamster Wheel (without a trip to Italy) Tips for Being More Present A Prescription for People-Pleasers Your first step to taking four weeks off! And More! LINKS Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/ Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/ Smart Marketer Live, https://smartmarketer.com/live/   TIME STAMPS 00:00 "Maybe there is one thing you could do that cuts out 50 percent of your workload, but you can't see that because you're moving so quickly and don't have that clarity of mind." Molly Pittman 00:28 She's BACK (Where did she go?) 03:55 "Molly, That's Not A Sabbatical" 06:16 Work To Live, Not Live To Work 08:51 Slow Is Fast 10:33 Presence Is Key 12:47 Boundaries Are Mandatory 15:09 Being ProActive versus ReActive 17:45 Recap - Five Takeaways 19:51 Give yourself permission to take time off.  YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to Serve the World Unselfishly and Profit.

"Pepsi technically won the taste challenge, but Coca-Cola built the brand."   Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode).  You Will Learn: Does your color scheme really matter (or is it just subjective)? Keys to creating a consistent experience for your consumer How to choose your brand elements based on your target audience What happens if you don't invest in your branding? And more! LINKS  Mentioned In This Episode: Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/ Parkers Company, https://gigalabs.com/ Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/   TIME STAMPS 00:00  John sets the stage. 00:55  Let's Dive In 04:38  Capturing The Spirit Of A Brand (e.g. Gigalabs) 06:18  Having a consistent 'look' versus having a consistent color 08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it".  12:04  Parker Hilton talks about honing in on their target audience through Branding 13:00  Colleen Taylor talks about their Boom Re-Brand 14:32  "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw 16:13  How Liquid Death "created a new Social Lubricant". 17:52  Branding effects Acquisition costs. If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch. John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch. You Will Learn: The Greatest Enemy To Selling Your Product When to use the Buzz-Builder Launch When the Pre-Order (Or Beta) Launch works best  The Key to Achieving Growth and Scale And more! LINKS Mentioned In This Episode: Smart Product Creation, https://smartmarketer.com/smart-product-creation/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ TIME STAMPS  01:20 Why This Topic Gets Overlooked and Skimmed Over  02:32 The Basics of John's 5-Step Offer Formula 07:28 Proven Offer #1:The Buzz Builder Launch 12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch "Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw 19:53 Proven Offer #3: The Seasonal Event Launch 22:18 "This Is Where the Marketing Comes In" 24:34 In Summary   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Level up your paid ads game in this latest Marketing Speak episode with a masterclass from Molly Pittman, Facebook ads genius and co-founder of Smart Marketer. Molly shares her exclusive framework for profitable paid campaigns - from crafting the perfect offer to finding your ideal audience, creating engaging ads, and optimizing performance. You'll learn hot tips like: ✅ Using "ambassador" videos for ultra-relatable ad creative ✅ Setting smart ROAS targets for scalability ✅ Combining AI power and manual targeting strategically ✅ And way more! Whether you're just getting started with paid traffic or already spending 6-figures, this is your chance to learn from one of the best. Listen now and start implementing Molly's proven paid ads plays!   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/451.

If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen.  Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged. "If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode). You Will Learn: What to do when your core product stops driving profitability How quickly can you actually bring a product to life? Why are new products essential to business growth? Why you can't just launch a random product And more! LINKS Mentioned In This Episode: Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/ Parkers Company, https://gigalabs.com/ Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ TIME STAMPS 03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life) 05:43 Why Design Matters 08:49 Crunch Time 12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw 12:25 How To Grab People's Attention (Bring The Energy) 18:09 A Repeatable Process (That anyone can do) If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this “AdSumer Report” Episode for three distinct strategies that you can use in your business. You Will Learn: Two clues that certain Ads are performing really well for a brand A recipe for a really great hook The Real Reason Coterie Ads are so effective And more! LINKS Mentioned In This Episode: Smart Marketer Live (Get your Early Bird Tickets here, https://smartmarketer.com/live/?gad_source=1) Coterie Diapers, https://www.coterie.com/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ TIME STAMPS 00:00 "They have a different strategy that I think is super unique and powerful that I would recommend everyone think about how to implement for themselves." John Grimshaw 03:29 Early Bird Tickets For Smart Marketer Live 06:19 What's so good about what Coterie is doing with their Ads? 08:08 Let's look at these three types of Ads 11:01 A Really Powerful Hook 17:37 The Third Thing They Do Very Well 19:59 How Do You Use This In Your Business? 21:52 It's not just awesome Ads: It's the Business Model YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Ezra Firestone's businesses generated $70M in revenue last year, but he says he's just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout with no experience or education, he was determined to make his business work. Two decades later, he's invested and co-founded five successful businesses, including Smart Marketer, an ecom education platform that helps entrepreneurs run stores that generate over $20 million in yearly revenue. In this episode, Firestone leans on his decades of experience to outline the fundamentals of a revenue-generating ecom business. In this episode, you'll learn: Why you don't have to be “book smart” to be successful Firestone's step-by-step sales funnel Why you need a basket-building product at the beginning The benefit of a merchandising strategy The three core aspects of business What conversion-based commerce means A TikTok Shop secret How he almost went broke selling 8,000 Marge Simpson wigs Why having fun helps you win in business And much more ecom strategies and advice… Click here to start your business for $1. You'll get all-access foundr+, where you'll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO, Jonathan Ronzio discuss Creativity and Ideation.   You'll learn What is more important than your work resume (in crafting your career path) What can not (or should not) be delegated? How do you discern what to delegate and what to keep doing  How to make memorable Ads that distinguish you from the competition And more! "Even if you don't feel like you are at a place where you need to start the systemization process, now is the time, guys. Don't wait until you are at the point of frustration". Molly Pittman YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…   Serve the World Unselfishly and Profit LINKS Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/ Check out Trainual, https://trainual.com/ Jonathan Ronzio is on all the socials as @JonathanRonzio   TIME STAMPS 02:20 Jonathan Shares His Back Story 06:03 How Did Jonathan Learn How To Delegate? 08:39 "I care more about your life resume than your work resume." Jonathan Ronzio 14:46 When is it time to document and delegate? 22:50 "Documentation is the legacy and the history of how your business works." Jonathan Ronzio  29:34 Show Up and Be Different 31:14 Develop A Love For Great Advertising (And Look Beyond Your Industry) YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

The most surprising part about today's update from Molly, is that she doesn't seem to be sweating it, at all.  In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what's going on in multiple facets of her life. You'll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what's happening with the wedding! Plus, she shares a “Transformative” new practice that has tripled her personal input into the business. As you've come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.   LINKS Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/ Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/ Morley's https://morleysky.com/ Smart Marketer Live, https://smartmarketer.com/live/ TIME STAMPS 02:16 Let's Dive In 04:02 The Wedding 08:53 The Restaurant 12:41 The Transformation  “And in my career, I feel like my personal contribution has 3X'd over the last few months (without me working more hours).” Molly Pittman. 15:49 The Dog Rescue 18:50 The Down Days 19:17 The Next Big Thing   YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

Learn How To Power-Up Your Click-Through Rates And Boost Profits! If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business today.  John Grimshaw (CMO of Smart Marketer) shares some case studies and split tests that had awesome results for their clients at the Smart Marketer Agency.    You Will Learn: The most important, most profitable campaign that you need to have running A Small tweak in your Newsletter layout that might give you a 25% lift in click rate. The Button that could give you a 200% Lift in Click-Throughs and Purchases "So this is a test where we said, Whoa, this worked really, really well. We better roll this out everywhere right away because that's a pretty insane result." John Grimshaw.   LINKS For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   TIME STAMPS 03:03 Abandoned Cart Campaigns 05:02 Case Study 1 - The Newsletter Email 11:08 Key Takeaways From Case Study 1 13:22 The Second Split Test 17:03 Discount Code Links 18:56 "It's important to speak to buyers in their different states of mind." John Grimshaw 19:42 In Summary 20:12 If Email represents less than 30% percent of revenue in your business, Email is probably an underleveraged channel. We can help! Visit https://smartmarketeragency.com/   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

What does every marketer and entrepreneur need in order to have success in digital business? The CEO of Smart Marketer, Molly Pittman, recently sat down and dove deep into this question and wrote our most popular webinar to date, The Business Growth Playbook for 2024.  If you haven't already listened to Episode 183, start there. We shared audio of Molly teaching the first of four growth levers: Optimize Your Offer System. Today follows on from that session, and now it's time to focus on the flow of traffic through your offer system. Molly shares 12 different "plays" for you to choose from. "Offers are what people consume. It's what they say yes or no to. Traffic is how they get there". Molly Pittman.  Today, You Will Learn, How to move people from one offer to the next (almost like an assembly line) How to measure the success of each step so that you can do effective Optimization work Why you need to assign every step a Primary Goal And More! Make sure you hit the follow button because the whole playbook will be dropped here over the next two weeks.  Episode 183: LEVER 1, Your Offer System Episode 184: LEVER 2, Your Traffic System Episode 185: LEVER 3, Your Monetization Plan Episode 186: LEVER 4, Your Mindset. LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/. More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ TIME STAMPS 00:00 "It's not the sexiest thing we could have given you. It's not the thing that would make our market go wild, but it's what people need, right? It is, in the chocolate-covered carrot analogy, the carrot. Right? The chocolate is the Ad stuff that everyone thinks they need to figure out (and they do). But the carrot is the actual offer flow. It's the traffic flow. It's the big-picture strategy. And then the tactics". Molly Pittman 03:36 Let's Dive Into The Playbook: Growth Lever 2 04:17 A Guide To Your Paid Traffic Budget 05:30 "To do optimization work, you have to set specific goals for each step, or you're going to get lost on which part is working and which part is not working." Molly Pittman  12:50 What could a Level 1, Non-E-Comm Evergreen traffic system look like?  18:11 What could a Level 2 Traffic System Look Like for a Non-E-Comm business? 21:43 Level 2, E-Comm 24:15 Level 3, Non E-Comm 26:24 The Bought X But Not Y Campaign 30:12 Last But Not least: Level 3, E-Comm.   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) Follow us wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend and mentor Ezra Firestone, the DTC Powerhouse behind Boom Cosmetics with Cindy Joseph, Zipify, Smart Marketer, and more recently Navage, a leading nasal irrigator product that Ezra's company acquired. Ezra is an ecommerce operator who straddles all sides of the equation from products, to SAAS, to info, and who more recently has been focused on aquiring existing brands to apply his unique skill set to, rather than starting them from zero, so his perspective on the DTC game is always multi-dimensional... Today's talk dives into his brands' increased focus on proactive SEO and content marketing, the power (and longevity) of building a personal brand, and the mechanics of buying established brands... Join us for an insightful conversation packed with actionable strategies, personal business philosophies, and a look into the future of e-commerce through the lens of one of the industry's most respected figures... On with the show! Timestamps: 0:00 - Introduction 2:00 - The Importance of SEO and Content Marketing in Today's E-Commerce 4:00 - Strategies for Building a Powerful Personal Brand 6:00 - Insights into Acquiring and Scaling Existing Brands 8:00 - The Future of E-Commerce and Predictions by Ezra Firestone Hashtags: #EzraFirestone #DTCpodcast #EcommerceSuccess #SEOStrategies #PersonalBranding #BusinessGrowth #Entrepreneurship #DigitalMarketing #BrandAcquisition #EcommerceTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Need some inspiration for 2024? In this episode, Pepijn Hufen (CEO of The Smart Marketer Agency) looks back on their most successful clients and accounts in 2023 and asks, “What did they have in common”?  Smart Marketer agency clients enjoyed an average growth rate of 235%, but the top clients grew even more, and sure enough, they had five common traits or activities. If you're a Marketing professional or an Entrepreneur, listen for three higher-level insights and two more tactical Meta-ad takeaways (that you can apply to your campaigns).  You Will Learn: The Crucial Numbers You Need To Know And Track The most significant insight Pep gained from working with their most successful clients in 2023 A Meta Ad Strategy that still drives success (that many businesses have abandoned) “If we can do it all, then an account can be really, really on fire.” Pepijn Hufen LINKS More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS 01:09 What to expect from this episode 02:33 Insight #1: Our most successful clients know their numbers 10:18 A Full List Of The Metrics You Need To Track 11:57 Insight #2: Our most successful clients understand the limitations of their tools. 15:06 Insight #3: Our most successful clients understand how Google and Meta work together 17:39 Insight #4: Best Practices Are Tools, Not Rules 19:55 The Last (but not least) Insight: Interest Targeting Is The Foundation of Almost All of the Most successful Ad accounts 21:35 In Summary.

Is goal setting going to serve you or strain you this year? It's difficult in an industry that changes at light speed and likes to throw curve balls! Instead, Molly and John talk about their preference for setting themes and resolutions and equipping their business to be adaptive and flexible (so that they can adapt, grow, and thrive no matter what comes). Listen for three things they're focusing on at Smart Marketer in 2024 that might also be helpful for you and your business. You'll hear about being Proactive instead of Reactive, you'll hear about Workflow thinking as opposed to S.O.P.'s, and you'll also hear about how the stakes have been raised, so you can't look to one platform for profitability. You Will Learn:  A missing piece in most businesses   A shift in thinking that makes sure that nothing falls through the cracks How to prevent your Business from becoming Stagnant  And more!  "We had amazing growth in our Business - we almost doubled Smart Marketer, which is insane. We brought on tons of employees, new clients, and new students. It was a huge success, but we felt really burnt out at the end of the year. So the next step is, okay, how can we continue this growth but also do it in a way that feels even better." Molly Pittman LINKS Mentioned In This Episode: https://smartmarketer.com/playbook For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   TIME STAMPS 01:40 The Problem With Setting Big Annual Goals  04:47 Molly's First 2024 Resolution: Be Proactive instead of Reactive 05:55 It Comes Down To Time Management 09:51 John Shares Resolution #2: Fire Yourself 13:43 Workflows v. S.O.P.'s  16:57 "Business is all about relationships between people, and if you try to cut people out of the picture, it's always going to fail because no one is there to be the emotional core of it. No one is there to champion that thing moving forward." John Grimshaw 18:27 The Third (And Most Important) Resolution For 2024: One channel will not save you (or create a profitable business). 22:12 You need a playbook more than ever before. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.  

Did you miss the statement that Google and Yahoo Released? No worries, we've got you. This is a moment where some marketers are stressing but this is a totally manageable moment for email, so don't freak out. We've got John Grimshaw, Monetization expert and CMO of Smart Marketer, on the show with a timely update that will set you on the right path. John will give you a 5-Task-Checklist that you need to get done ASAP.  You Will Learn: How the Spam Filters Rules Are Changing With Gmail and Yahoo (and it's a good thing) Why Spam Filters Are Your Best Friend (Not Your Enemy) The ROI on email is going up over time. Email is not dying as a channel.  How to get Compliant (so you can continue doing what you do). "These changes will roll out on February 1, so you need to be in compliance before that date. But you absolutely should not panic because when you do the four things I'm going to give you at the end of this episode, it should, if you're computer savvy, take you no more than 30 minutes (and if you're not so tech-savvy, it's going to take you no more than 60 minutes". John Grimshaw  LINKS Mentioned In This Episode: https://easydmarc.com/ More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS 01:14 Let's Address The Rumblings (and Panic) In The Industry 03:12 What Is Happening With GMail and Yahoo? 05:27 Email Is Not Dead In 2024 06:26 Are You Considered a "Bulk Sender"? 07:21 Authentication (Compliance and Records) 09:15 A Super Important Compliance Note for Klaviyo Users 10:27 The One-Click Unsubscribe 11:33 Your Spam Complaint Rate 15:49 Your 5-Task Checklist 17:27 "The only people that will suffer from this are the unprepared." Molly Pittman.

A lot goes into the storytelling of a great user-generated ad: Whether you've never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is 'blowing up' for Smart Marketer's Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one client's UGC Ads actually quadrupled the business in just three weeks! Sounds good, right? Listen to hear about the script writing, the production, and the pitfalls you can avoid.  “The act of using UGC is not what makes it work. It's what is said, and how you go about the production of the ad.” Molly Pittman YOUR ENGAGEMENT MATTERS   Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit. LINKS  Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketeragency.com/ Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/ Sweet Flexx, https://sweetflexx.com/

Creativity is essential in Marketing; that's a no-brainer. So, how do you get the right kind of creative help when you're looking to grow your business or content team? It turns out it's not easy, but don't worry; we've got all the tips in this episode.  CEO of Smart Marketer, Molly Pittman, talks to the Creative Manager at The Smart Marketer Agency, Ben Bennett. They've been knee-deep in this process of growing their creative team by hiring a Creative strategist to serve their high-level clients at the Smart Marketer Agency. You'll learn how to find someone who can bring these things to your business, whether freelance, part-time, or full-time. Plus, you'll hear about the exact hiring process that Ben has used and the qualities you need to look for to be successful.  “This is probably one of the hardest roles. You could ever hire for in business, especially online business”. Molly Pittman. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   LINKS   Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketeragency.com/ Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/  

How can automation transform the way you do business? Unlock secrets to efficiency and growth like never before! In this episode of Career Confidante Radio, join host Marie Zimenoff as we delve into the world of business automation. We'll navigate the crucial steps you need to take before introducing automation to your business, ensuring a seamless transition. Discover how AI tools can revolutionize your approach, driving innovation and efficiency. Marie will shed light on how AI-generated content can consistently attract and convert your ideal clients with the right focus and background, transforming your marketing strategies. Additionally, we'll explore the valuable opportunities that AI creates by freeing up your time, allowing you to focus on consistent business growth and personal development. Tune in to unlock the full potential of AI in your business and stay ahead in today's fast-paced market. Don't miss out on these groundbreaking insights! If you want step-by-step instruction, prompts to best connect AI content to your audience, and more, join us for the Smart Marketer's Playbook on December 13: https://careertl.com/marketingplaybook

How can automation transform the way you do business? Unlock secrets to efficiency and growth like never before! In this episode of Career Confidante Radio, join host Marie Zimenoff as we delve into the world of business automation. We'll navigate the crucial steps you need to take before introducing automation to your business, ensuring a seamless transition. Discover how AI tools can revolutionize your approach, driving innovation and efficiency. Marie will shed light on how AI-generated content can consistently attract and convert your ideal clients with the right focus and background, transforming your marketing strategies. Additionally, we'll explore the valuable opportunities that AI creates by freeing up your time, allowing you to focus on consistent business growth and personal development. Tune in to unlock the full potential of AI in your business and stay ahead in today's fast-paced market. Don't miss out on these groundbreaking insights! If you want step-by-step instruction, prompts to best connect AI content to your audience, and more, join us for the Smart Marketer's Playbook on December 13: https://careertl.com/marketingplaybook

If you're weighing up the pros and cons of having a business partner (or you're having doubts about your current situation), you need to listen to this episode with Molly Pittman, the CEO of Smart Marketer. Molly makes a strong case for partnering with others, but she drops some critical caveats and insights to help you identify the right people to partner with.  “When you're able to truly stand in your zone of genius, all of your energy can go to a place that is truly transformational for the business.” Molly Pittman YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Molly Pittman, https://mollypittman.com/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts Smart Marketer, https://smartmarketer.com/courses/ Ezra's Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

Molly Pittman is back and excited to share what they've been learning and discovering at the Smart Marketer Agency. She asked their expert Media Buyers to report on ‘What's working now' with their clients. In this episode, Molly guides us through the latest takeaways, insights, and findings so that you can consider using them for your Meta marketing campaigns. This is a live recording from a ‘Your Next Move' call, and you get to listen in. Listen for insights on your Offers, Targeting, Ad Copy and Creatives, and some excellent Tactical tips.  LINKS Your Next Move, https://smartmarketer.com/your-next-move/ Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/courses/ YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…   Serve the World Unselfishly and Profit.  

In digital marketing, speed is important. We're testing headlines, copy, subject lines, and display ads. But sometimes, when building more significant campaigns and making a big investment or push, you need to assess your copy more thoroughly. This episode will help you do that!  For our Summer Speaker Series, we have Brett Curry of OMG Commerce presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. His company oversees the spending of about a hundred million dollars across platforms every year. That means he has access to a lot of data! What video ads have the best view rates? What ads have the best conversion rates? What landing pages work? And from this wealth of data and experience, Brett shares how to test your Ad copy to ensure it will win every time! You can also use these tests to analyze and look at why something did or didn't work after the fact.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Brett Curry, OMG Commerce, https://www.omgcommerce.com/ One of Brett's courses with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

Troy is a highly accomplished expert in email marketing and direct-response copywriting. He is the founder of Email Paramedic, a renowned agency that specializes in email list management. Troy's expertise in improving sales copy automation and delivery has resulted in over a million dollars in revenue for his clients since 2019. He has collaborated with notable names in the industry, including Sales Mentor, V Shred, Smart Marketer, and 10X Advisor Network, among others.One of Troy's notable achievements has been reviving dead email lists for maximum open rates and sales, resulting in significant revenue gains for himself and his clients. Through his innovative strategies, he has identified hidden potential and tapped into previously untapped resources, helping businesses thrive in today's competitive landscape.Troy's journey began with adversity. As a college baseball player, he underwent elbow surgery in high school and suffered from a mental complication known as the Yips. This challenge led to him being cut from the team as a senior, which was a devastating experience. However, this experience ultimately proved to be a turning point in his life, as it led him to explore new opportunities and pursue a career in digital marketing and advertising.Troy emphasizes the importance of personalization in email marketing. By paying attention to what subscribers opt in for, businesses can send tailored content that meets their needs. Segmenting email lists is crucial to maintaining quality over quantity, ensuring that only engaged subscribers receive emails. He recommends opening a test email account to ensure that marketing campaigns are effective before sending them to subscribers.He stresses the importance of starting small with warm leads before moving on to mass cold email campaigns. To achieve success with cold emailing, businesses must first succeed at a smaller scale. In the world of email marketing, quality is always more important than quantity and understanding the needs and desires of the target audience. Another helpful tip is to open a test account, which can be easily done by creating a new Gmail account. By sending a test email to this account, you can ensure that your content is effective and engaging before sending it out to your entire list. This simple step can help you refine your approach and create more impactful emails that resonate with your audience, creating a positive impact for both the sender and the recipient.Troy's journey is a testament to the power of resilience and determination. He turned a challenging experience into an opportunity for growth, and his expertise in email marketing and direct response copywriting has helped countless businesses achieve their goals. With his innovative strategies and focus on personalization, segmentation, and quality, Troy continues to lead the way in the world of email marketing.In this episode:[02:00] Troy shares his journey of getting into the email marketing space. Started on Upwork with clients and then ran Facebook ads for bigger clients. Focussing on the main problems, of deliverability, sending volume, and not writing good emails. [05:00] Working in the email deliverability space is much less crowded.Definitely a space that a lot of people don't understand.Being the biggest proponent of email management to lead the charge in that niche.[08:00] Sending content that people actually want is the truth.Telling real personal stories from your life.Segment your list to make sure that you're only mailing people that open your emails.[11:00] The three main things you want to look at are SPF, DKI, and DMARC.Authentication is...

If you want to dive deeper into Google Ads, then 1) You're smart, and 2) You're in the right place. Over a billion shopping experiences happen across Google daily, yet Google Ads is frequently under-optimized by even the most successful businesses and brands. In this super helpful two-part series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You'll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business. Go back to Episode 149 if you missed Part 1 in this series. Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/ Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ Brett's other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com/ YOUR ENGAGEMENT MATTERS    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

We know! We know! We know! You're getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it's a topic too big to ignore. That's not to say we believe there's an imminent threat of mass annihilation. But we do think it's crucial for marketers to understand what's really going on with the "risk and regulation" narrative Sam Altman and others are spinning because its driving FUD, FOMO, conversation, and confusion among both companies and consumers. So, bear with us as we get all this talk of an A.I.pocalypse out of our systems -- and get into a conversation about some of the things brands can do to go from AI doom to boom. What to Listen For 00:00 Start 05:08 Adobe Rolls Out Firefly and It's, Eh, OK 09:25 A Military AI Drone Killed Its Human Operator - Except It Didn't 16:18 Tech Bros Go All-In on AI Doomerism 18:18 The White House Enters the Conversation 19:25 Is ChatGPT Turning Writers into Dog Walkers? 25:02 Why the A.I.pocalypse and Regulation Roadshow Are Just Marketing Hype 39:39 How Brands Can Survive the A.I.pocalypse Hype Cycle 53:44 Brainer and No Brainer (Our Key Takeaways) Be sure to visit https://nobrainerpodcast.com/ai-pocalypse for the full show notes, including links to the articles and resources we discussed during today's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you under-optimizing Google Ads? Did you know there are over a billion shopping experiences across Google daily?! Marketers talk a lot about META, but at Smart Marketer, we also talk about how we can't just rely on one platform for your business. In this super helpful mini-series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You'll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business. Remember to subscribe (or follow) this Podcast so you don't miss Part 2. Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/ Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ Brett's other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com/   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

Another great episode brought to you by Ezra Firestone, founder of Smart Marketer (and several other Businesses). It's packed with insights to help you if you're in business or want to be! You'll hear Ezra interview Russ Izzo, the founder of True Medic, and he shares a ton of solid lessons throughout. Although this was recorded in 2019, you will enjoy their chemistry and energy, and make sure you listen to the end to hear about his 3 Million dollar day, the Oprah effect, and why you have to take a moderate, reasonable salary to ultimately have huge success.  “Sometimes you have to make a relationship. You have to shake hands. You have to let them know that you're honest. You're the real deal. You're going to deliver. You're going to back up what you say.” Russ Izzo YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Ruzz Izzo on LinkedIn, https://www.linkedin.com/in/russell-izzo-043644a/ Russ's company, https://trumedic.com/ Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/ The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/

If you have a demanding full-time job, you might feel that launching a side business is just too difficult. But Kate Matsudaira, the Founder of Ink and Volt, did just this and shares her success story with the CEO of the Smart Marketer Agency. Kate's journey showcases the power of community engagement for product development, knowing when to delegate, and some creative solutions to practical problems. Pepijn Hufen and Kate dive into the numbers, the thinking behind some of Ink and Volt's strategies, and what it's like to work with the Smart Marketer agency (Ink and Volt is a client).  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/ The Smart Marketer Agency, https://smartmarketer.com/agency/. Kate Matsudaira, https://www.linkedin.com/in/katemats  Ink and Volt, https://inkandvolt.com/

Molly Pittman recently had the honor of being a guest on the ScaleUp Community podcast (E-Comm Simplified) with Shruti Shah. We're sharing this recording to give you a ton of valuable insights on digital marketing, business growth, and leadership. Plus, find out what kind of products have a competitive edge in 2023. “Our powers together combined create something much bigger than we could have done on our own.” Molly Pittman Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  YOUR ENGAGEMENT MATTERS  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit. Links Shruti Shah, https://www.linkedin.com/in/shruti-shah-23ba15208/?originalSubdomain=in Molly Pittman, https://mollypittman.com More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Is it too late to make money on Amazon? Good question. The opportunity is different, but some would argue it's better! If you feel you missed the Amazon Gold rush, this episode is for you because Amazon is still 38 to 50% of all e-commerce. Brett Curry, Amber Norell (Director of Amazon, OMG Commerce), and Trenton Bodenbach (Amazon Advertising lead, OMG Commerce) discuss the two paths you can take on this mega platform (and what your focus should ultimately be).  “Brett Curry and OMG Commerce are hands down the best in the business when it comes to Amazon ads and channel management. They've helped us grow our Amazon business to over 15% of our total yearly revenue (from $0 to $6 million)” Ezra Firestone. This episode is an excerpt from Smart Marketer's course, Smart Amazon ECommerce. You can check that out here, https://smartmarketer.com/smart-amazon-ecommerce/. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ OMG Commerce https://www.omgcommerce.com/services/google-search?gclid=Cj0KCQiA-oqdBhDfARIsAO0TrGE95-iIoatTwJtW-nirDeHUVtWep6DAS1MHwd9THJAggj0EUl_7a-YaAi-EEALw_wcB Brett's course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Molly Pittman, https://mollypittman.com/

Pepijn Hufen and his team at the Smart Marketer agency dug deep in 2022 and achieved excellent results for their high-level clients. He's back on the show today to let you in on the secrets they've learned and the strategies they employ. Listen to find out the mystery metrics you really need to look at (if you want to get better results from your Facebook Ad campaigns). Pep gets to the point and breaks down what these three (actually four) metrics are, how to calculate them, and how to 'read' them so that you can get the whole picture. Interested in Train My Traffic Person? Now enrolling >> https://smartmarketer.com/train-my-traffic-person/?gclid=EAIaIQobChMI37nwh5Lu_AIV0AitBh2cWwUbEAAYASAAEgLN4vD_BwE YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Pepijn Hufen on Twitter, https://twitter.com/PepHufen or on Instagram, https://www.instagram.com/pep_hufen/?hl=en More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Consider this a Pit Stop for your personal alignment! Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) shares the exact process he uses to reflect and set goals for each new year. You'll hear all about Ezra's recent challenges and how he plans to re-align for 2023 - so that you can learn how to tweak your outlook and routines and, in turn, adapt the goals you have for every area of your life. Want to hear the Business content left out of this podcast episode? You can watch the rest of this webinar here, https://zipify-1.wistia.com/medias/ni6u5l8y19. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.   Links Ezra Firestone, https://smartmarketer.com/about/ Smart Marketer Courses, https://smartmarketer.com/courses/

Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) talks with our Host (and CEO of Smart Marketer), Molly Pittman, in this encouraging beginning-of-the-year episode. Listen as Ezra throws out some wicked-smart wisdom on life and business, and Molly gets to a core question that she is asked All. The. Time. Together they set the record straight on how to think about Top Of Funnel Return on Ad Spend (ROAS). Ezra and Molly provide a seasoned viewpoint that will help you better think about it, especially if you're drawn to those bigger ROAS numbers.  "Would you rather have a 10X ROAS? Where you acquire five customers to sell stuff to later and continue to increase their lifetime value, or would you rather have a 1X or 2X ROAS where you've acquired a hundred customers that you get to monetize further? That's what's missing from the ROAS metric; it does not show scale”. Molly Pittman. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…  Serve the World Unselfishly and Profit. Links Mentioned In This Episode, Ezra's Welcome to 2023 Webinar, https://zipify-1.wistia.com/medias/ni6u5l8y19.Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com Smart Marketer Courses, https://smartmarketer.com/courses/

Today's episode is taken directly from our leadership course, Smart Business Systems, which Smart Marketer newly launched in 2022. You'll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You'll learn how to prioritize what needs to be done and stay focused on what's truly important. Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business. Thank you for listening! YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/  

Are you getting started (or scaling) with TikTok Ads yet? As a digital marketer, your plate is full. But mastering new channels is always a bright idea, especially if you're talking about TikTok, which delivers more runway, more reach, and an excellent way to build your audience. We are *republishing* today's episode, which we initially aired in January of 2022 with TikTok expert Maxwell Finn. Listen for the complete run-down on TikTok for brands and businesses. Maxwell's agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and we've boiled down everything you need to know to get started. Listen for tips, examples, and best practices.  You can also Head over to our site for expanded show notes and the Slide Show on Ep. 86. https://smartmarketer.com/blog/?cat=podcasts. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…  Serve the World Unselfishly and Profit Links: Find Maxwell Finn here, https://www.maxwellfinn.com  Find Molly Pittman here, https://mollypittman.com/about/ More courses from Smart Marketer, https://smartmarketer.com/courses. Today's episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.

Was 2022 A Roller Coaster For You Too? Molly Pittman (SM CEO) and John Grimshaw (SM CMO) reflect on a tough (but successful) year and set the tone for 2023. Spoiler alert, they're not worried! Hear why they're seeing opportunity ahead (and how you can capitalize on it too). Let us know your favorite 2022 episode(s) in an Apple Podcasts review! YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses https://smartmarketer.com/courses/.  Want to learn more about how Smart Marketer overcame their 2022 Email Struggles? Check out Ep. 104, Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman https://smartmarketer.com/double-your-email-open-rates-and-4x-your-click-through-rates-with-john-grimshaw-and-molly-pittman/.

In this power-packed episode, Brett Curry shares the "Quick Hit Tips" you'll need under your belt if you want to win with Performance Max in 2023. But there's so much more in his conversation with Molly Pittman. You'll hear how your job as a Marketer is shifting and why that's Okay, and you'll also hear about the mindset you need to find opportunities and thrive.  YOUR ENGAGEMENT MATTERS   Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ OMG Commerce https://www.omgcommerce.com/services/google-search?gclid=Cj0KCQiA-oqdBhDfARIsAO0TrGE95-iIoatTwJtW-nirDeHUVtWep6DAS1MHwd9THJAggj0EUl_7a-YaAi-EEALw_wcB Brett's course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Molly Pittman, https://mollypittman.com/

Is it better to send an email with a lot of images and a little bit of text or an email with a lot of text and just a few images? Does email layout and body even matter? John Grimshaw has the answer for you in this short shot of an episode! We're bringing you marketing updates and insights right when you need them. John (the CMO of Smart Marketer) shares what he found in a split test they literally just ran this holiday.  Listen now to find out what he learned (you'll want to tweak your campaigns as soon as possible). YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links Connect with John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ More Episodes on this subject:  Ep. 85, Why Email Matters More Than Ever https://smartmarketer.com/why-email-matters-more-than-ever-with-ezra-firestone-and-john-grimshaw/ Ep. 104, Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman https://smartmarketer.com/double-your-email-open-rates-and-4x-your-click-through-rates-with-john-grimshaw-and-molly-pittman/. Check out our Smart Marketer Courses https://smartmarketer.com/courses/. 

Are you tired of trading your time for money? Are you killing yourself to scale your business? If you've recently started listening to the Smart Marketer Podcast, we do NOT want you to miss some of the juicy content we dropped back in the day! Today we have an excerpt from Episode 6. Ezra is one of the pioneers of the E-commerce industry, and he also happens to be the Founder of Smart Marketer (and the Co-founder and CEO of BOOM by Cindy Joseph and Zipify Apps). You'll hear him talk with Molly Pittman about the game he used to play (literally, poker) versus the game he's playing NOW! Not only does he share the real way to generate wealth, but also his take on the root of happiness.   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links Ezra Firestone, https://smartmarketer.com/about/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Our OG Hosts, Molly Pittman and John Grimshaw, are back and excited to celebrate two years of The Smart Marketer podcast! Listen as they share the three most-listened-to episodes of this year (so far), and a few things you'll be glad to learn are in the pipeline. You'll hear content from Episode 98, ‘How To Manage Scale And Think About Your Marketing,' (https://smartmarketer.com/how-to-manage-scale-and-think-about-your-marketing-and-branding/) Episode 92, ‘Three Facebook Campaigns That Are Working Right Now,' (https://smartmarketer.com/three-facebook-campaigns-that-are-working-right-now-pepijn-hufen-and-molly-pittman/) And Episode 94, ‘Google Performance Max, A Dream For Digital Marketers? (https://smartmarketer.com/googles-performance-max-a-dream-for-digital-marketers-with-molly-pittman-and-kasim-aslam/). Let us know your favorite episode(s) in an Apple Podcasts review! YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

This episode is for you if you want to know how to beat Imposter Syndrome, live a happier life, or stay sane in this crazy world. We are re-visiting one of our all-time favorite episodes for Digital Marketers and Entrepreneurs. Why? Because our community needs to hear it! Join our hosts Molly Pittman (SM CEO) and John Grimshaw (SM CMO) as they chat with #1 New York Times bestselling author Gabby Bernstein. In this Not Business episode, Gabby shares her story to help you become the happiest, most fulfilled, and most balanced individual outside work. Why? Because you matter, you're worth it, AND your personal life will affect the performance of your business.  “If you're an entrepreneur, your career is a relationship, your business is your relationship, and it's a very intimate relationship. That relationship reveals to you the unresolved parts of your shadow side that need to be healed.” Gabby Bernstein.   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Gabby Bernstein, https://gabbybernstein.com/ Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Mentioned In This Episode EMDR International Association, https://www.emdria.org/ The Body Keeps The Score, https://a.co/7eTXeSA

Q4 is upon us, and there's no doubt: As a business owner or marketer, the Black Friday/Cyber Monday season is your biggest opportunity in 2022. The good news is you've got time to take action and see your best season yet, and we'll show you how.   We've broken Ezra's Black Friday Success plan into two parts: October and November (check out Episode 114 if you didn't catch part 1). In this episode, you'll hear the exact breakdown of what Ezra does across his companies (including Boom, Zipify, Smart Marketer, and Overtone) to squeeze the juice out of this sales season. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit. Links Ezra Firestone, https://smartmarketer.com/about/ Smart Marketer Courses, https://smartmarketer.com/courses/

The Black Friday/Cyber Monday season is your biggest opportunity in 2022 (whether you're an E-Commerce brand or otherwise). The good news is you've got time to take action and see your best season yet; the even better news is that Ezra will show you how.  We've broken Ezra Firestone's Black Friday Success plan into two parts, October and November. Listen for Ezra's must-use strategy and the exact video formulas he uses (across all of his companies, including Boom, Zipify, Smart Marketer, and Overtone) to warm up his audience and prepare for a winning holiday season. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit  Links  Ezra Firestone, https://smartmarketer.com/about/ Smart Marketer Courses, https://smartmarketer.com/courses/