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Latest podcast episodes about why even

Bad Table Talk with Oliver Niehaus
Abortion: Part 3: Why Abortion Should be legal and accessible

Bad Table Talk with Oliver Niehaus

Play Episode Listen Later Oct 31, 2020 18:43


Hello Everyone, welcome to Bad Table Talk I am your host Oliver Niehaus and you may be curious about the difference in the music you’re hearing, once again of course crafted by my good friend Oscar Gregg, but the reason for the change is that this is a new 3 part series that I’m doing surrounding the issue of Abortion. Yes, we’re actually going to talk about it. Now of course I’m unapologetically pro-choice when it comes to this issue and will be going through all the arguments you’ve heard and many you probably haven’t. As I said before this series will be split into 3 parts, Part 1: Should the Fetus be granted moral consideration from the moment of conception, Part 2: The Bodily Autonomy argument, and Part 3: Why Even if you believe Abortion to be the unjust killing of an innocent human being, why making it illegal is not the solution. I realize this is a very controversial topic and one which people often have very strong opinions so I will do my best to respect everyone’s opinions and make this more of an educational and thought-provoking series rather than trying to make those who hold different beliefs seem evil as seems to be done far too often on both sides. I only ask that you enter this with an open mind and be willing to consider things you haven’t considered. Allow yourself to question and wonder. So please sit back, relax, and listen with an open mind. Thank youEmail: omnbaseball@gmail.comLink to Actually Making America Great Podcast

Bad Table Talk with Oliver Niehaus
Abortion: Part 2: Bodily Autonomy

Bad Table Talk with Oliver Niehaus

Play Episode Listen Later Oct 2, 2020 13:28


Hello Everyone, welcome to Bad Table Talk I am your host Oliver Niehaus and you may be curious about the difference in the music you’re hearing, once again of course crafted by my good friend Oscar Gregg, but the reason for the change is that this is a new 3 part series that I’m doing surrounding the issue of Abortion. Yes, we’re actually going to talk about it. Now of course I’m unapologetically pro-choice when it comes to this issue and will be going through all the arguments you’ve heard and many you probably haven’t. As I said before this series will be split into 3 parts, Part 1: Should the Fetus be granted moral consideration from the moment of conception, Part 2: The Bodily Autonomy argument, and Part 3: Why Even if you believe Abortion to be the unjust killing of an innocent human being, why making it illegal is not the solution. I realize this is a very controversial topic and one which people often have very strong opinions so I will do my best to respect everyone’s opinions and make this more of an educational and thought-provoking series rather than trying to make those who hold different beliefs seem evil as seems to be done far too often on both sides. I only ask that you enter this with an open mind and be willing to consider things you haven’t considered. Allow yourself to question and wonder. So please sit back, relax, and listen with an open mind. Thank youEmail: omnbaseball@gmail.comLink to Actually Making America Great PodcastLinks to online booksAll books are free to access on Z-library which is the website that the links for the book redirect. If you have a Mac, selecting the EPUB option allows you to download it directly to your Apple Books, otherwise, you can just download the PDFA Defense of Abortion by David BooninThe Ethics of Abortion by Christopher Kaczor Arguments about abortion : personhood, morality, and law by Kate GreasleyPersuasive Pro-Life by Trent Horn

Bad Table Talk with Oliver Niehaus
Abortion: Part 1: Should a fetus be given value at conception?

Bad Table Talk with Oliver Niehaus

Play Episode Listen Later Sep 28, 2020 17:11


Hello Everyone, welcome to Bad Table Talk I am your host Oliver Niehaus and you may be curious about the difference in the music you’re hearing, once again of course crafted by my good friend Oscar Gregg, but the reason for the change is that this is a new 3 part series that I’m doing surrounding the issue of Abortion. Yes, we’re actually going to talk about it. Now of course I’m unapologetically pro-choice when it comes to this issue and will be going through all the arguments you’ve heard and many you probably haven’t. As I said before this series will be split into 3 parts, Part 1: Should the Fetus be granted moral consideration from the moment of conception, Part 2: The Bodily Autonomy argument, and Part 3: Why Even if you believe Abortion to be the unjust killing of an innocent human being, why making it illegal is not the solution. I realize this is a very controversial topic and one which people often have very strong opinions so I will do my best to respect everyone’s opinions and make this more of an educational and thought-provoking series rather than trying to make those who hold different beliefs seem evil as seems to be done far too often on both sides. I only ask that you enter this with an open mind and be willing to consider things you haven’t considered. Allow yourself to question and wonder. So please sit back, relax, and listen with an open mind. Thank youEmail: omnbaseball@gmail.comLink to Actually Making America Great Podcast Links to online booksAll books are free to access on Z-library which is the website that the links for the book redirect. If you have a Mac, selecting the EPUB option allows you to download it directly to your Apple Books, otherwise, you can just download the PDFA Defense of Abortion by David BooninThe Ethics of Abortion by Christopher Kaczor Arguments about abortion : personhood, morality, and law by Kate GreasleyPersuasive Pro-Life by Trent Horn

Creatitive Sports Marketing Radio | Where Business is our Sport
Why Content is King: How Search Engine Positioning Plays a Role in Branding.

Creatitive Sports Marketing Radio | Where Business is our Sport

Play Episode Listen Later Aug 13, 2020 5:00


Today, we're here to talk about search engine positioning and why content is the king of high rankings! Why Even well-known athletes like Lebron James, Stephen Curry and Kevin Durant know this.

Into The Mind Of pHrenzy Podcast!
The Emptiness Of Achievement | Why The Process Is Everything

Into The Mind Of pHrenzy Podcast!

Play Episode Listen Later Jun 27, 2020 5:14


Why do we feel so hollow deep inside when we expect ourselves to feel the metaphorical high of being at the top of the world when we achieve what we desire? Why? Even before we know it, we are caught in the spiral of the Rabbit Hole of wanting another thing and then another and then another and so on... How to escape this? That's up to you. All I can do is guide you with the help of the knowledge that my experiences helped me attain. Listen to this episode to know more :) This podcast is available on YouTube with slick video editing! Just type "pHrenzy" and this video should pop up!

ProprietHER the Podcast
1. How to Nail Down Your Business Why

ProprietHER the Podcast

Play Episode Listen Later Jun 20, 2020 16:09


The Super Important Business WHY Do you ever feel unmotivated in your business? Ever want to just give up because you’re hustling so hard? That can all be fixed with one thing- nailing down your WHY.   Let’s talk about nailing down your business why. If this is a topic that makes you feel anxious, or if you just have no idea who your ideal client is or why exactly you want to chase this career, then this episode is for you.    Since we’re at the beginning of the podcast, I wanted to start with advice for the beginning of your business. Now don’t be fooled. This topic is one that can be addressed MANY times throughout your business journey as your brand and mission evolves.    You’ve probably heard people say that you need to know your business WHY. You need to know WHY you’re in this specific business and trying to make a space for yourself in this competitive world.    Now if you’re anything like me, I used to DREAD this topic. I always knew I wanted to go into business but it was so hard for me to answer why? Uhhh “to make more money I guess?” “ to have more time?” I mean, it sounded generic and I had no idea how to figure out why I wanted this so badly. I just knew I wanted it.    Your WHY is what motivates you to be in your specific niche. You might see businesses post on their website “We’re wedding photographers because we believe in the sanctity of marriage.” Or health experts saying “We’re here to serve you because we believe a healthy life is a happy life.” People want to know why they should choose you as the expert and the best way for them to figure it out, is to know why you’re there in the first place.    Today, we’re going to talk about why it is you do what you do. Now I know that the best of the best out there talk about their why’s with such passion, clarity, and conviction, that it can seem intimidating. It honestly did for me!    But in reality, most people really don’t know why they do what they do or they know their WHY on a surface level. Today we’re going to go from a surface level WHY, from thoughts on why you want to successful- to anchoring it in our heart with feelings and emotions. When you do that - there’s no stopping you.   Have you ever been around kids, and notice how they always ask, “WHY?” Even from young ages, we instinctively understand that having a WHY or a motive behind an action is the most important piece of any story. It creates validation.    As a business, knowing your why will help with two crucial things Stay committed Getting others on board with your business We’re going to go through both of those points today.   Simon Sinek said “People don’t buy what you do or how you do it, they buy WHY you do it.”   I’m going to be honest, I always struggled with my WHY. I heard COUNTLESS successful entrepreneurs mention it on all sorts of blogs, podcasts, and in courses. But I felt like I didn’t know WHY I wanted to start my business, I just knew that I wanted to.   Then I invest in a business course with Dean Graziosi. In the course, they provided me with the perfect tool to uncover my WHY and I want to share it with you because it was so powerful for me and my business.   This specific exercise is going to help you to find your business WHY that will keep you committed. But here’s the thing- You really have to sit down, and take the time. When you do- I promise you you’re going to discover the fuel you’ll need to keep moving that business forward- no matter what happens.   I want to stress one point before I walk through it with you. Not having a true, strong WHY is one of the biggest reasons why people fail in the business world. Really let that sink in. Lacking in your WHY, means you’re lacking clarity in your business. Your WHY, is completely tied in with your mission. If you don’t have a strong mission- what do you have? Your WHY is so much deeper than what you think. If your WHY is “to make more money,” that’s great, but that’s not going to keep you committed when things get tough- which they will.   Having a clear WHY, or purpose, or mission, is on its way to becoming the number one thing that will set your business apart from the rest. Businesses with a strong defined purpose have better customer engagement, connect deeper with customers, and fuel their bottom line. It’s crucial to the success of your business.   Now let’s dive in. This exercise is called 7 Levels Deep. I can tell you this method is tried and true! Since working through the 7 levels, my why has never been more clear and my drive to push through and continue the work I’m doing has never been stronger!      The first question is this: Why is it important for you to become successful? I want you to write down your answer, or if you can’t write it down, think about it and say it out loud if possible! WHY is it important?   When you have your answer- we’re going to turn it into the next question! So when I did this exercise, I answered by saying “It’s important for me to become successful so that I can create a community and scale my business.”   Question number two would then be “Why is it important for you to create a community and scale your business?”   Do you see what I did there? I took the answer from the first question, and turned it into the second question.  This whole exercise is asking why you wanted your previous answer and why it’s important to you. You’re going to do this 7 times! Yes. 7. That’s why it’s called 7 levels deep. It is the magic number. I’m going to be honest- this gets hard and you’re going to have to dig really deep. The point of the process is the more you ask why from the previous answer, the more you’ll get out of your head and get more into your heart. Digging deep is going to be how you find out your real WHY which will fuel you through any problem you’re going to face.      When you’re having a bad day- you’re not going to be thinking of your surface WHY like “i want to create a community and scale my business” -that’s not enough to drive you on a bad day. It’s not enough to get you out of bed when you’re not feeling the best. What will get you out of bed, what will help you break through the barriers, what will allow you to never stop, is knowing your final 3 in the 7 levels deep.   When I learned this exercise in my business class from Dean Graziosi, he talked about how he cried his first time completing the exercise. Like I said, you really have to dig deep and get to the core of who you are. You might even have to work through childhood experiences to understand why you want this better or different life now. Again, it’s personal,and It’s definitely for you. However, if it works with your brand, don’t be afraid to share it! The WHY you figured out from going 7 levels deep, is the why that is going to help you stay committed. I can’t tell you how many people I know who started a business, but gave up as soon as the waters got a little deep. Want to know why? Because they didn’t have a strong why. They didn’t have a strong enough reason to push through when the going got tough.    You can find the worksheet for the 7 Levels Deep exercise here.   Now I want to dive into another aspect of knowing your WHY, because we also want to find out why you’ve decided on a certain niche, because this is what’s going to help get your ideal clients on board with your business.   So in the beginning of this episode, we talked about how knowing your why will help with two crucial things   Staying committed- and we talked about this with the 7 level deep exercise. Those deep, core reasons will be what keeps you moving forward when the going gets tough. Getting others on board with your business- which we’re going to talk about now.   Do you ever feel like people don’t take your business seriously? Maybe even your closest network like family and friends views it as more of a “hobby” then as a career.    Maybe more than your closest network, you don’t feel like your following takes you seriously. This is where knowing your business WHY can help you.   Let’s talk about your passions. There are so many businesses out there right? It’s honestly amazing how we can turn a passion into something that helps us keep the lights on, but what people want to know is why you started that business. Why is that niche your passion.    With so many businesses out there, customers want to feel like they’re supporting a cause, not just buying a product. Make sure your following knows that you love what you do. When they know that, and they see how much you love what you do, they’ll be more confident that you have the best product or offer the best service, and they’ll want to support your enthusiasm with their business.   So why are you in your niche? This ties in with finding your story. What happened in your life that made you passionate about what your business is? Mine was my grandmother and upbringing, maybe yours was how you went to the library for a free jelery making class and it was so fun it hooked you! You loved expressing yourself through your art, and it made you feel XYZ.   Write down WHY your niche is your passion. Figure out why you started on this specific path, and share the heck out of it. Tell people your story. Tell them why you’re not only in business, but why they should work with you over someone else. Sharing your story will help your ideal clients relate with you and will help create that relationship all business owners need to create that know-like-trust factor.    The key to harnessing passion is understanding your why. Why did you become a fitness coach? Was it because you lost 50lb and learned how a healthy lifestyle correlated to a happy life? Then that’s your why and that’s the story you need to share the heck out of with your clients.        To wrap it up let’s go over three action items we can do today to move the needle forward: Action step #1: Complete the 7 levels deep exercise. ACTUALLY WRITE IT DOWN! Don’t skip this friends- you’re only cheating yourself. And for the sake of transparency, I want to share this took me a long time to fill out. So don’t be afraid to start and come  back to it if you have to! Action Step #2: Write down the story of how you got into your niche and why it’s your passion.  Action Step #3: Share the story you wrote down from action step number two on social media with a picture of you where people can actually see your face. Use this to start building genuine connections.      CODES:   50% OFF HONEYBOOK: www.mollykrajewski.com/honeybook    

Freedom in Five Minutes
119 FIFM - Systemizing Global Manufacturing the Easy Way with George Chen

Freedom in Five Minutes

Play Episode Listen Later Mar 25, 2020 51:56


Although the product is an important factor, at the end of the day, it is customer experience that determines the success of your business. And one of the best things that can lead to great customer experience is through systemizing processes. In today’s episode of Freedom in Five Minutes, guest George Chen, founder of UBestPacks.com talks with Dean about the importance of offloading tasks, leveraging your VSAs, and the influence of customer service over the success of your business. ----- Automated Transcription Below: Dean Soto  0:00   Hey, this is Dean Soto — founder of FreedomInFiveMinutes.com and ProSulum.com P R O S U L U M . com. And we're here again with another Freedom In Five Minutes Podcast episode. Today's topic is this. Systemizing Global Manufacturing the Easy Way with George Chen. That and more coming up.   Oh. Today is going to be a treat. An absolute treat! Because I have one of my favorite people here on this podcast. Someone who has taken – oh my gosh, like he not only does – he systemizes in a way that allows his global manufacturing business to run with as few people as possible.   He is so creative when it comes to systems and really doesn't hesitate to at least try to systemize pretty much everything in his life as well as with his business. So, that being said, I am here with Mr. George Chen. He is the President and CEO of U-BEST PACKAGING SOLUTIONS. George! What is up, my man? How's it going?    George Chen  1:29   Hey. What's up, dude? Stoked to be here. Very excited. Yeah.    Dean Soto  1:34   Awesome. Awesome. So we actually met through — Paul who is a mutual friend of ours.   And he introduced us and we started working together. You do some pretty amazing things. I had no idea - when we first started - all of the things that you do. Can you kind of give an overview of what you are in charge of? And really, how did you get to that point?   George Chen  2:03   Yeah. So, what I'm in charge of. So, I run U-BEST PACKAGING SOLUTIONS. We're based out of Brea, California, Orange County. And we do anything branded. So, if it involves putting your brand on it, whether it be packaging, business cards, flyers, to clothing, apparel, we do it all. So, what I oversee is I oversee our U.S. operations as well as our overseas operations. We have manufacturing sites here in Orange County, as well as in Taiwan and China as well. We not only do packaging, but we also do shoe manufacturing as well. So in various different industries. And how I got here. Well, it's funny, I started a sticker company. In college, I traded two DJ turntables for a vinyl plotter. And what a vinyl plotter is — if you look at cars. And they usually have those family stickers where it has a mom, dad, son, whatever. Yeah, so I traded two turntables for a vinyl plotter to cut both stickers. And from there, we moved into different types of packaging. And that's kind of how it started.   Dean Soto  3:21   That's crazy. That's crazy. So actually, were you selling your vinyl cuts to your friends and things like that? What I mean — that's pretty dang cool.   George Chen  3:36   No. I was — originally, I just wanted to make a bunch of stickers for myself. And I was pretty into the car modding industry where you take the parts off of that. So it kind of went hand in hand. And then eventually, we started selling parts. Vinyl, you know, kind of like tinting parts for certain head lamps and headlights. I would sell it to car modding shops. And that's kind of how it started.    Dean Soto  4:05   That's crazy. That's so crazy. And now, you have a whole manufacturing company in Brea that I have been to a couple of times. You have a staff there, and you do some really amazing things there. So what's out? Give a big rundown of some of the things that you're able to do right now. I know you say you have your shoe manufacturer and you have whatever. What's your favorite thing right now? What's the most innovative or what was your — kind of the thing that you love the most that you're doing right now?   George Chen  4:43   I wouldn't say it's one single product that we do. I think it's more so the gratification of printing something and showing our customers and seeing the look on their face. That's what I love doing. I love — it's not that I love printing or I love manufacturing. I love the feeling of giving my customers a product and having them go, "Holy crap, this is better than I imagined. Thank you for this, like, I'm so stoked." That's usually where I get my gratification. But if you want to boil it down to kind of more so a product, I would say, our paper packaging. Doing boxes and doing retail packaging, or a lot of marketing, influencer marketing packages. So, a lot of times we've worked with global brands and we make special influencer boxes for them that they ship out to all these marketing influencers. And we build like really, really cool custom wooden boxes. Sometimes plastic boxes, clear acrylic boxes and just make the user experience something super cool that they can post online and share with the world.   Dean Soto  5:57   It's amazing. It's amazing. You actually deal with a whole bunch of different industries right? With all of this? And as I've seen your packaging too, and we'll get into some more deep questions in a little bit. But I've seen your packaging. It's funny because when I think of packaging, I think of just — it sounds bad because you're probably gonna be like, "Yeah. That's like totally not what we do." But I actually just think of like, cardboard box around   George Chen  6:31   Brown shipping boxes.   Dean Soto  6:32   Yeah.   George Chen  6:34   Literally what everyone says, "Oh, you do packaging? Can I buy like brown boxes?"   I'm like, I mean, we can do that. But that's not our bread and butter. Yeah. And then everyone's like, Oh, yeah, you guys are like... I say no. Yeah.   Dean Soto  6:48   So yeah. I want people to get an idea of all the different things that you have created. Some of the most creative things like for Afters Ice Cream, which is really big over here in Southern California you did some really creative amazing things for them and for some pretty big named companies right? So what are those kind of things?   George Chen  7:12   We're pretty big in the restaurant industry. I would say we do a lot of franchise restaurants nationwide and we do local franchise areas like Afters Ice Cream. We did everything from their wall installation. So if you go on their website, I think it's AftersIceCream.com. You guys can go through their portfolio and see some stuff that we've done. So we do all of their ice cream cups for them. We do all of their wall installations for them. So, wallpaper wraps, signage, photobooth opportunities. We just recently did the Rick and Morty collaboration, and we did all the window clings that go in the storefront. The wallpaper packaging and merchandise quoting   Dean Soto  7:58   The Rick and Morty Thing man was so cool. Like kind of give an idea of what that actually was just because, man. If you guys saw the video of this, you felt like you were in the cartoon.   George Chen  8:12   Yeah. So I think it was at their Pasadena store. And they have this building on the side just solely for a photo op. But once you walk in the door, it's covered in wallpaper of different designs of Rick and Morty and you go in there and you take photos, and with ice cream and whatnot. But, you know, you just gotta go to the website and take a look at it for yourself. It's kind of hard to explain.   Dean Soto  8:41   I love it. Like I always kind of — I always think of what you do as putting ideas and dreams into a physical and tangible product whether it's actual packaging for something. Or you know, wrap or something like that. It gives that whole physical... You're able to put these ideas into a physical form which is absolutely amazing. I love it man.   George Chen  9:13   We like to say we bring ideas to life. If you have an idea and you saw something super cool and you want to recreate it, or you want to redesign it into something that fits around your product, that's what we're good at. We're really good at building packaging around our customers' products — whether it be boxes, bags, or whatever it may be. We're really good at you know, catering to certain customers and making something very memorable.   Dean Soto  9:41   Yeah, I love it. So guys, if you haven't noticed, I'm like, these guys. You guys got to know exactly what this guy does. So that as we go deeper into how he actually gets this done, you'll just be blown away that he's able to do what he's able to do. So with such a lean organization. All that being said, when we first met, I mean... prior to us even meeting, you already seemed to have a mind for systems and operations and you run your business, from what I can tell, very differently than a lot of other people in your industry. And that one of those things is definitely a focus on outsourcing and documentation. So, what is your whole idea when it comes to those two things — documentation and outsourcing? So that you can maintain a flexible but still powerful organization?   George Chen  10:51   Oh, it's funny. Before we met, I actually did not really thinking that kind of way. It might have seemed that way but not really. I did learn from a friend one time. We were — I can tell you, when we started this company, I was typing out invoices on Microsoft Excel and doing inventory counts manually by hand, typing them into Microsoft Excel and calculating our inventory that way. So that's where we started. And we my friend was helping me out. And we were talking about inventory management systems because going through my inventory every week and counting everything was not working. So we found a company called StitchLabs.com. And he explained to us like, you know, you have to catalogue everything. You have to go through and input all this data. And it's going to take a lot of time, but if you put in the work now, it'll be smooth sailing later down the road, because you'll have all this infrastructure that you've implemented. So that was kind of the beginning of where I had that kind of system thought and operations way to do things. But in the like, until we met, that's when it started really kicking in and understanding. They are doing the outsourcing and documenting all of our processes. Because, you know, in the very beginning it was me. I was doing the account managing. I was doing the sales. I was doing the invoicing. I was doing the purchase orders. I was doing the accounts payable, accounts receivable, so literally doing everything. So there wasn't really a way that I systemize everything, it was just Oh, something came up, I had to do it, and I just did it and then we'll go on. But slowly as we met, you know, I started realizing, "Hey, I can document all this stuff. Cuz at the end of the day, how to type an order is going to be the same every single time."    Dean Soto  12:46   Exactly.    George Chen  12:47   So how do I document it so that I can pass it along and have someone else take care of it for me? Where I can focus on the more important parts of scaling my company, doing business development to product development. Things that actually I'm very valuable at because at the end of day, my time isn't used best if I'm typing up invoices or purchase orders, right? But yeah systems changed the way I run the company.    Dean Soto  13:12   That's awesome. That's awesome. What was  the first thing that you put into a system that — not necessarily the first thing... But the first thing that where you were blown away where thought "Oh crap I don't have to do this thing ever again and now that gives me time to do this other thing that's way valuable. What was the first thing where the light bulb just clicked?   George Chen  13:43   Order processing and invoicing. I hated doing that. Like, I absolutely hated it. I don't like typing out invoices and typing out orders. It's such a waste of my time. And once I implemented that package. I was able to focus on sales. I can just talk to a customer and say, "Hey, please process order and these are the details of that order." And never have to do it again. That was the beginning. And that, you know, that snowballed into even... I mean, we've always had a process on how to do some of the printing in our warehouse. Yeah. But once that happened, I was like, "Okay, now I'm starting to look into all of the different things that we do, and how I systemize this?" Coming from a startup company or coming from, like, not having any business background - learning on the fly. Now I have to think, how would a global corporation do this? Right? They have all the standard operating procedures. Now, that made me realize, because I was doing everything myself — I knew that I had my operating procedures. Those are all in my head.    Dean Soto  14:48   Yeah.   George Chen  14:48   There's no way for me to teach someone and have them replicate it time and time again, without any errors because then it's all subjective. Then it's like, "Oh, you have your way of doing this. I have my way of doing this." I'm teaching you how I'm doing it. But you're not going to be doing it the same way I'm doing it, because there's no documentation.   Dean Soto  15:05   Yeah, exactly. So   George Chen  15:06   I started looking in my warehouse, and, you know, printing facilities. And I'm looking at, how do I systemize this now? So now I went through our printing process and started documenting. Okay, you mix the ink for 16 seconds. And why do we do this? Like, we started listing out all the different reasons why we do certain things, and what to look out for. If the ink is not mixed properly, you're going to get separation and whatnot. And it kind of teaches everyone "Hey, this is the exact way to do it. And if something goes wrong, then we look at that document and say, okay, where did it go wrong?"   Dean Soto  15:42   Yeah.    George Chen  15:42   And you can easily pinpoint now, at what process something went wrong. And now, we have a much better quality control because now we know, "Hey, this print station is producing something different than this other condition. What's the difference between the two? Or what not.   Dean Soto  16:00   I love that. I love that. That's cool. Especially the the idea that because you have the process, you can see where something breaks down. It's not a person, you know. If somebody messes up and it's just because it's in their head, then it's like, "Okay, well how do I fix that?" And that's not very fixable, especially if they keep on messing up. But if it's the process, it makes it super easy to be able to say, "Boom, there's a problem right there." And to fix it, I love that. Before we get into more of the tactical stuff, walk me through how a new customer comes in. Like what's your entire system from new customer comes in to ideation where you're coming up with strategy and everything like that to actually delivering a product. What's your involvement in all of that?   George Chen  17:00   Now. So in the beginning, I was — beginning to end, I was in everything. Now we started outsourcing a lot of our account managing. So now, when a customer comes in, they call us right? Either whoever's in the office will take the call or if I take the call, I'll get their contact information. They'll most likely give me a brief of what they're looking for to do. "Okay, cool, thank you. And I tell I instantly, as soon as that call is done, I provide my VSAs who the customer is, what their email address is. I say, please send them an intro email. And what an intro email is — it has our customer application form. It also has some of our portfolio and some of our past projects, and it kind of gives you a brief about our company and what we do. So it starts off there. They send the customer application, they get set up and then they respond with what they're looking for. Get a quote for, say it's a very standard product, they'll go through a quote, if it's involved. And then they email us what they're looking for: quotes. So then my VSAs, will go ahead and grab that information and start working on the quote, looking at either where to pull some products from different places, wherever it may be, shoot back the quote to the customer. Quote, good customer start placing the order they'll send us the artwork, my same VSA. So at this point, I haven't touched anything. I'm just monitoring my same VSA will take that artwork, send it to our pre-production department, they'll come out with a proof. The proof goes out back to the customer through the VSA. Customer approves the proof. Then we move into manufacturing that is done either here overseas, wherever it may be. And from there, the product gets delivered. I have not touched this product or talked to the customer. The only time I'm involved is more so product development. So if they're trying to build the packaging around their product, or if they're trying to come up with something new with different types of materials, that's where I kind of jump in. More of the creative side and helping them understand what capabilities — because a lot of times, most, I would say 90% of customers... they have a graphic designer in house or they have hired someone to do graphic designing. But that graphic designer is solely for online. You know how to make pictures, put it on a website and make it look nice. Yeah, they don't have the experience of doing graphic design for packaging or for printing because it's way different. You need bleeds, you need Pantone colors, you need all different check points. So the difference is that's where I come in and I help them guide through that process in doing the understanding of how to build these custom projects.   Dean Soto  20:05   That's the stuff that you enjoy. Yeah?   George Chen  20:08   Yeah. No, it's fine. It's fun. Because then I'm on starting it from scratch, and then bringing these ideas to life. Where at the end of the day, the customers like, "Wow, that was super cool." And for us, you know, we try to provide a five-star experience every time we work with a customer. We know what it's like, dealing with, you know, I don't know someone like... Well, I can't really compare but someone like Vistaprint or someone like youprint.com to do your business cards, right? You just send something online, you hope it comes out and you get your product and it's like... We guide you through that whole process because we know what to look out for. We know that if you're printing a box and it needs to go in the fridge or you're printing a box and it's going to go on something that's what... We know that "Hey, you need to use different types of material to get what you're looking for." That's why we're different from most suppliers in that we will look at your product and try to understand it instead of just trying to sell you something. Yeah, that's not our goal. Our goal is to give you a five-star experience where you can tell us "Hey, this is what I'm trying to go for." And we take the reins, and we guide you along the process. And that's our way of providing a five-star experience.   Dean Soto  21:26   I love that and you have the time to actually do that.   George Chen  21:30   Yeah, I'm not typing out invoices and purchase orders all the time.   Dean Soto  21:34   Man, man. So there was a time where, when you were working with your Virtual Systems Architect, your VSA. She did something where... Because she, you know – obviously you guys had the processes that you guys created. All the documentation. everything got systemized but there was a time where the customer actually sent something to you. Like an image. And she knew right away. It wasn't really through the process, she actually knew that it was wrong and like, slapped your customer on the hand a little bit, right?   George Chen  22:21   So that specific example is when one of our customers sent us artwork that was not print ready. So what it means is that once you send us the artwork, all we do is take it, make a proof out of it and print it. We don't touch it. We don't do anything at all. But what they sent to us was an artwork. But it had text in the middle, giving instructions on what needed to be what size and whatnot. And if we took that and we printed it, that would have went wrong, or it would have had all that markings on there. So what my VA did is that she responded and saying "Hey, we noticed that the artwork that you sent was not print ready. Please make sure you remove all of your markings and resend this artwork so that we can move it into print."   Dean Soto  23:11   Oh my gosh, I love that. I love that. And that was like not necessarily something in the process. But you feel like because you had so much documentation... Because all that – because you know, as your VSA is actually creating all that documentation. They're learning your business. Do you feel that that? That's one of the reasons why that happened?   George Chen  23:36   Yeah, I think more so why that happened is that just copying them a lot on every single email that goes out. I think it's more so just the training process, right? If you have someone with you at all times, and they see how you interact with someone, they'll start picking up on that, right. They'll start seeing "Okay, he treats them in a very professional manner. Very courteous. Certain ways you talk to them. They'll start picking up on that. And that's kind of how we've educated every single one of our employees here. You help. You educate them. Versus telling them to do. Yeah. Help them understand why we're doing what we're doing. And why. Because for us, sometimes, a lot of our customers think, "Oh, I need this today." But we realize, "Hey, if you do something quickly, problems happen." Then you start skipping steps. And then that's why we have such a strict, strict guideline on our processes. They're able to pick that up because of our training. And if you have a good training process and teach people why they're doing what they're doing, versus "Hey, go do this." It help them understand a lot more. And for them to pick up on it, and for them to execute it better.   Dean Soto  25:04   Yeah. Yeah, it's cool because, you know, out of all of the people, you definitely — with your documentation, you know, a lot of people that I know who create this type of documentation whether it's with a VSA or not, they just say, "Here's the process. Go do it, but you really do bring the why. Like, why is this process being done? Why? Even like, during the middle of the documentation, you say,"Mix for 15 seconds." like you'll have things like why are you mixing for 15 seconds? Why are you doing this? Why are you doing it? Why? I've just noticed that because of that, your guys are like superhuman. They're able to take on a lot more that they otherwise, wouldn't. A lot of business owners want this kind of robotic kind of just do as I say type thing. Whereas I can tell with your guys to the point where it seems like you're able to just hand off to your I guess she would be your general manager or ops manager — hand whatever off and she handles a lot of the stuff you're doing. What have you noticed that has come with that "why?" Compared to because you know, other people who do this type of systemization stuff. Do you notice that your staff is better because of that?   George Chen  26:42   Yeah. 100%. So, because for us, you can print the sticker using probably five different methods of printing the sticker, right? You could print a sticker, you could digitally print it. You can silk screen it. You could print it with flexo. There's so many different ways to print a single sticker. But you have to understand what your customer is trying to achieve. Are they trying to put it on a box? If they're trying to put it on a shipper box, you know, the brown cardboard box that you thought we do. You don't need such a crazy sticker for that, right. But if you're trying to put a sticker on a bottle that is going to go through a wash, you want to make sure that you're using a vinyl sticker for that. So, understanding "why" helps them better process on which method to print the product for the customer. And teaching them "why" helps them able to empower them to come up with solutions on their own. Right. If you give them an education, they can now offer that same education to your customers. And that creates so much value added to your company. Very, very rarely do you have these companies think for the customer? Because usually it's all about me. How do I get the sale? How do I make this next paycheck? Whatever it may be. For us, it's like, how do we maintain this relationship? So that, you know, you can count on me? Yeah, every single time we talk. Right? That's the difference between us and a lot of other people. We teach them "why" so that our employees can come up with the solutions themselves. So that I don't have to be answering the same way every single time. If I tell you, these are our capabilities, of course, there's going to be times where it's something that they've never experienced or whatever. But a lot of times, it's how you have to understand the machine. You have to understand our different methods of producing a product and which solution is going to be best for the customer. Because it's going to be different every single time. And if I gave you — Okay, if I told them it's a sticker, then you go misprint it but that's not the way, right? You have to understand if they're printing a sticker, what's the sticker for? Yeah. Are they trying to match certain colors? You know, with printing it. That's why we get a lot of customers — they say this today. I got a call from a customer. "Hey. We're looking for woven labels, and we're looking for bags. What's the price?" You're like, I'd be zero information. You told me two categories and expect me to know what's in your head and give you a price. I can't do any of that. Right. So now I have to ask them all these questions and teaching my employees that same thing. Like, you have to understand why you're doing what you're doing. Yeah. So that you can offer the best solution for the customer.   Dean Soto  29:32   Well, it's cool too because you have the ability to do that. Because of all the things that you've systemized in your operation and stuff. It's cool, too, because you could, I mean, theoretically — you probably could just say it would be this much. But then, say they bought that stuff off you. And it didn't work for whatever application they're doing. Like, that hurts your business big time.    George Chen  29:54   Yeah, no. They won't come back. There's no way they would come back. Yeah, and they expect you are the professional. You're supposed to know what I'm looking for. Pretty much, you're supposed to read my mind — is what they want.   Dean Soto  30:07   That's crazy. That's crazy. So one more thing I want to touch on before I ask the strategic Five Minute Question. And then get more information about your business and customer base and stuff. So you kind of mentioned this, you kind of alluded to it before,       There was a pretty big shift where you're getting questions like all the time even when you had systems, documentation, and things like that. You were getting questions. And there was a point where we even talked and you're like, "Oh, I should just make it to where they asked somebody else." Can you kind of explain like how you had to make that mindset shift of always being the person who's getting the questions when you could delegate that to say your general manager who, you know, your VSA who runs the other VSAs?   George Chen  31:10   Yeah. So we originally, you know, I mean, during the training process, you're always going to be the one to answer all the questions. Yeah. But if you're training multiple people, you don't want to be answering the same question for the new trainee every single time after that, right? So what we learned is that we created a frequently asked question document for everything in our company, right? So when, you know, when a customer is asking, what is the duty charge from China to LA for a .... Right? Now we have frequently asked... like that's gonna be asked every single time when we have a new account manager that we're bringing on or whatever. So we've created this document where they can refer to that, and they'll know "Hey, if the customer is asking for duty charge, hey, go look in their frequently asked questions." It should be there. And then if it's not, you know, ask who you report to. Ask them the question and if not, then come ask me. So now I've delegated all the questions that are being asked into my main manager. And then from there, you know, if it needs to get escalated, then it gets escalated.   Dean Soto  32:16   I love that. I love that man. You don't do any of the training whatsoever for anyone new that comes on as far as like a VSA like remote person, right?   George Chen  32:24   Not anymore. So the VSAs of Pro Sulum... they come systems trained. I'm sure if you're listening to this podcast, you know that. They all come to some trainings and I hired one in August of last year. I think August No. Two years ago now. Yeah. August two years ago. And then, within three months, I had that VSA training the other VSA. And it was mind-blowing seeing her you know, within three months, be able to train two new people in the same way that kind of I trained her. And she was really quick to pick up on, you know, how you train. How we do training in our company. And since then, I haven't had to train anyone.   Dean Soto  33:16   The best thing was when I talked to you. One of the speaking engagements that we did. When I said, "Hey, how's your new one coming along?" And you're like, "I don't know, my main VSA is..."   George Chen  33:38   Yeah, I had the ability to say, I have no idea what's going on.   No, it's not good. But no, I mean, I obviously I did kind of know. But I think it's more so just having that weight off your shoulder and knowing that a task that is delegated and being taken care of. Because the worst thing is, you delegate a task, and then you have to go follow up. and say, "Hey, what's the update?" Yeah. Seriously, that is something that I hate. Yeah. But, you know, with these standard operating procedures, "Hey, you need to report to me after a certain amount of time, because that's our operating procedure now. And I haven't had to go follow up anymore. And it's been handed to me." And I think that's one of the biggest differences now. Systemising all this stuff is that these are my expectations. But it's not. It wasn't in our standard operating procedure. Yeah. So when it wasn't happening, it was making me mad. But that's at the end day. That's my fault. Because I didn't systemize it. I didn't implement it into our process. And now that it is, I get so super hands-off approach now, and I get reports handed to me and that's how a company should be run. Yeah, you know, all right.   Dean Soto  34:59   I love it man, I love it. I love it. So, two more questions. The first one is, if you had...if you were talking with someone, and they said, George, what's one thing that you can tell me that if I implemented right now. We call this like the Five Minute Focus Question. If I just did this one thing and more strategic, not like a tool at all or anything like that. I mean, it could be a tool, but more and more in the strategic level that would improve their life, their business. What would that one thing be?   George Chen  35:40   I think it would just be in stead of trying something, just do it. Because if you think about it, you know, as adults, we don't really fail at things nowadays. Right? We have this level of comfort in our decision making that we're going to take — most of the time, we're going to take the same solution or we're going to decide on something that we already know is a most probable outcome. Yeah, when we have come across something that we don't know, a probable outcome, we usually don't make that decision anymore. We just push it off to the side, or we keep not attending to it. And it just kind of gets lost, right. So a lot of people have a hard time trying new things or being willing to fail because we've taken all of that out of our day to day now that we're older, right? When you were kids, you always fail. You always fall down, you always get back up, right. But now, when's the last time you fell? Yep. Never. Right. So I think just doing it and being being willing to fail again, and just being willing to fall down and see what happens because you're not gonna die. It's not the end of the world if something doesn't go right. But then you learn from it. I think that's the biggest thing and just doing it. Whenever, like something comes up, just, just don't be afraid to fail. I think that's, that's one thing that really changed the way I think and just being confident in moving. Once you move like you can only start winning after that.   Dean Soto  37:22   I love that man. I love it. And that's one thing I definitely noticed about you. You just do things.   George Chen  37:29   Like, my motto is do it first and then ask forgiveness later.   Dean Soto  37:36   Man, I love it. It's so good. It's so good. Yes, so who is your dream client? If someone were to come and work with you. Who would be your dream client and what would they expect with working with you and U-BEST?   And keep in mind guys, he works with really big names as well. Like these are huge companies that you're probably wearing shoe-wise right now. But, yeah. Who do you feel that you serve best? Or at least you have the, you know that like, "Oh my gosh, we changed these people's lives all the time." These types of people.   George Chen  38:37   Yeah, that that is a very good question that I have actually not thought about.   Dean Soto  38:42   Sorry. I know.    George Chen  38:45   That's a great question because for us, when we see an opportunity we'll always go... I would say for a while it was Adidas. For a while, it was trying to work with the adidaa. Either in shoe manufacturing or doing marketing or packaging for them for a while. It wasn't even — I guess it could still be. I think I was really into shoes for a while — being a sneaker head and, you know, trying to go for all the easy stuff. But when I was really into that I think Adidas was definitely on my top priority in trying to do because very few companies do "Made in USA" shoe manufacturing.    Dean Soto  39:34   Oh yeah.    George Chen  39:34   We're one of them to supply certain brands that do "Made in the USA" shoes. But the trend has a lot of big shoe pumping brands. They've started moving manufacturing here to reduce lead times and to better serve the changing market nowadays. So yeah, if Adidas was listening. My company would love to work with you. Going back to what you said, what kind of what would they expect? They would expect a five star service, right? Being able to delegate a task to us or a project to us, and letting us take care of it. Because a lot of times how companies utilize us now, when I was the main dealing with all the customers at once...They would be like, "George, this is what I need, go get it done." And then you know, take it, give them the product and have them stoked about it. And that's, I think that's the easiest way to help these brands scale. So our bread and butter is taking a company from either three locations. So in the restaurant industry, our bread and butter taking company from three locate two to three locations and helping them scale in 200 or 500 stores within a short amount of period of time. And the only way to do that is for us to take all their print materials and everything they need printed and taking it off their plate so they could book.   Dean Soto  41:13   Oh, sounds like   George Chen  41:15   there you go.   Dean Soto  41:19   All right, so it sounds like you cut out a little bit. Are you still there right now? I knew this was gonna happen. It always happens at the most inopportune time. Can you hear me right now?   George Chen  41:33   Yeah. I cut out.   Dean Soto  41:34   You cut out right at, like, toward the end of what you were saying like what they can expect...   George Chen  41:44   What they can expect is... they can expect a five star experience regardless if the customer would say "Hey, George, this is what I want. Take it." And then that's what we do. We would take it and then run with it and provide them a product. And that's our bread and butter — helping companies scale and taking away a lot of their tasks to do. So our bread and butter from the restaurant industry is taking a brand with two to three locations and helping them scale to 100 to 500 stores. And how we do that? We help them with all their print marketing & print materials, so that they can go focus on the franchise sales. They can focus on finding their next locations; for their next next door to be open. That's where they're valuable. And utilizing their time not trying to shop for the best or cheapest business cards. That's a waste of their time and working with us they get that five star experience in delegating a task and knowing that it's going to be handled properly and it's going to be executed and the products are gonna come out exactly how they want. And that's our five star experience.   Dean Soto  42:56   And what I've noticed too, for those listening as well is that you're almost actually like a more of a trusted adviser. I've seen where you've taken — I always think of when somebody comes into especially like a restaurant or store where a package is going out. I mean, you know, I'm always proud of my iPhone package when I get it like it's one of the things I look forward to every two years when I get my upgraded iPhone. The packaging and just undoing it. There's something about it that's prestigious and I've noticed that you've actually taken several businesses that had went the cheap route and their packaging has to be wrapped in a rubber band and all this other stuff. And you've made it look like so professional that it takes the brand. It actually does take the brand to another level because people are willing to handle that. It sounds so dumb, but, you know, even just in takeout food. If you have a really cool package. If you have something like, it's like, I'm going to Instagram, I'm going to take pictures of it. There's something about it that you are able to bring to people and it's literally not that much more expensive than going like... They're really paying for you, George. Because you have the time to be that trusted advisor like "Hey, let me help build your physical brand."   George Chen  44:34   Yeah. Well, I mean, what they say is "Camera eats first, right? Yeah. That's the image we live in right now. So everything is instagram every one is taking pictures of food. And yeah, at the end of the day, they get me or they get us. Right? Grant Cardone said it in his book, right? The difference? I can go to this shop down the street and get it at this price. Yep. The difference is you don't get us. You don't get us to think for you and figure out what the best way in keeping your costs low and still getting that wow effect when a customer opens that box or opens that product.   Dean Soto  45:14   I love that man. I love that. So how can people contact you? Work with you? What's the best way for them to actually get to work with George?   George Chen  45:23   Yeah, so our website is UBestPacks.com U as in umbrella. Best B E S T. Packs P A C K S .com. My Instagram is George Chen @georgechen. George with a zero for the O. Yeah, you contact us there through our website or through our Instagram.   Dean Soto  45:48   I love it man.    George Chen  45:49   Would love work with all of you,   Dean Soto  45:51   Dude. Yeah. And so if you're listening and you want some amazing branding, like I mean if you want to really take your business to the next level when it comes to Physical branding and you want your packaging to look better. I mean, better than all of your competition. You have to work with George it is absolutely amazing. So, George, thanks for being on man. And for sharing all the things that you do. It's honestly amazing. There are so many other ninja stuff that he does. But I didn't want to keep him for so long. But yeah, man, it's so good having you and I appreciate you being on.   George Chen  46:29   No, thank you so much it was, it was a treat getting to share our experiences and what we do. And just trying to try to teach people and giving them a better experience, as we know. I mean, we've heard of so many times, customers like "Oh, I can go on Alibaba and order this. And they order $10,000 worth of product and it gets here in the wrong color." That has happened for us, too.    We help customers avoid it. And it's night and day, their experiences. We've had customers leave us a lot of times and saying, "Oh, I got this wrong, you know?" I remember one time this girl. She was nickel and diming us for five cents off a T shirt. For I think for like 500 shirts or something. She was like, "Oh my gosh, like why can't you just give it to me for five cents cheaper?" And I'm like, I've already done so much for you. Like, this is my price. I'm not making any money. I'm doing this out of courtesy because you are a friend of a friend. Whatever it may be, the next order she ended up going to someone else. And I heard that supplier made her cry. The service and how they would not do everything that she asked. And I was like, "Dude that's what you get." But I think customers always have to understand. It's always better to pay five cents more. Yep. And have that peace of mind, knowing that something else is going to be taken care of, where you don't have to worry about it. To have five cents is for something, you know, maybe not in the millions of quantity. But you know, for something — if it's a smaller, like, trust that you get what you pay for at the end of the day. Yeah, and you would want that peace of mind. And paying a little bit more customers have to understand that at the end of the day. It's all about service. It's rarely about product. Of course, the product plays a factor. But at the end of day, it's the service you get and why companies do so well through customer service, because you always remember when you had that great experience with that one supplier. And you always go back to them and you don't really care as much about what the price is. You really care about how you felt and how it was a piece of cake. Yeah.   Dean Soto  48:59   Yeah. No and that's what's... You're spot on with that because you've engineered it yourself to be able to give that service and you know think of all the not just the money that was wasted by her but the time that was wasted by her and the stress and all that stuff that    George Chen  49:23   The stuff that you can't put a price on.   Dean Soto  49:27   I know, exactly. For five cents per shirt.   George Chen  49:32   You got actually five cents.   Dean Soto  49:35   Oh, but it's time that she can't get back. She that probably put a huge amount of stress on her. At the end of the day if you find somebody who's amazing at what they do, and as long as they have the systems to stay amazing like you do, you're only making things better. Like all the time. That's what makes what you do so valuable that I can't think of anybody, any other company that's built like yours to where you're just constantly delivering more and more value over time as you figure out more systems to offload.   George Chen  50:19   That's what we learned. High-end value. How not just to take, but to give even as a supplier, right. Like, how do you give to this person? And that's definitely helped us for longer for sure.    Dean Soto  50:33   Dang, I love it. Well, thanks for being on man. I appreciate it. And guys, go check out UBestPacks.com George is amazing. He is. Yeah. If you really want your brand to soar from the physical design standpoint. you got to go check him out. And we'll have him on again to talk about his other exploits with systems and operations. But until then, guys, thank you. This has been the Freedom In Five Minutes Podcast and I will catch you on the next Freedom In Five Minutes podcast episode.

Jason Scott Talks His Way Out of It
The Ingestion and Loss Episode

Jason Scott Talks His Way Out of It

Play Episode Listen Later Feb 2, 2020 16:49


The Ingestion and Loss Episode: Winter Floppy Boxes, Kansasfest 2019 Flux Party, The Levels of Floppies, Screen Shotgun has Menu Awareness, Why Even, The Death of the Artist, Randy Suess, Laughing Squid's Photo Policy. A few thoughts on imaging floppies, and never knowing who will take care of your stuff after you. I couldn't begin to list everyone who helped with the Kansasfest flux efforts, and we had multiple people who spent hours, days even, making it go down. It's still my favorite place to be, an inspiration, a warm hearth, a special thing. I hope everyone gets to have a place like that. Laughing Squid runs a great news and interest blog at https://laughingsquid.com/. Randy Suess' obituary: https://www.nytimes.com/2019/12/20/technology/randy-suess-dead.html

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

Professional development for nonprofit leaders - luxury or necessity? In this podcast I talk about how maximizing impact requires an investment in support. The post Ep 93: Why Even a Good Executive Director Needs a Coach appeared first on Joan Garry Nonprofit Leadership.

What Next | Daily News and Analysis
Why No One Takes Bill de Blasio Seriously

What Next | Daily News and Analysis

Play Episode Listen Later May 20, 2019 22:47


When New York City Mayor Bill de Blasio announced he would run for president, the mockery was swift. City tabloids were typically disdainful (New York Post: “Everyone Hates Bill!”). New York’s attorney general quipped, “Why?” Even de Blasio’s former staffers have declined to voice support for their old boss’s presidential bid. Here, now, an explanation for why New Yorkers are so sure their mayor would be a bad fit for the White House.  Guest: Henry Grabar, Slate staff writer.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Slate Daily Feed
What Next: Why No One Takes Bill de Blasio Seriously

Slate Daily Feed

Play Episode Listen Later May 20, 2019 22:47


When New York City Mayor Bill de Blasio announced he would run for president, the mockery was swift. City tabloids were typically disdainful (New York Post: “Everyone Hates Bill!”). New York’s attorney general quipped, “Why?” Even de Blasio’s former staffers have declined to voice support for their old boss’s presidential bid. Here, now, an explanation for why New Yorkers are so sure their mayor would be a bad fit for the White House.  Guest: Henry Grabar, Slate staff writer.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Trend Following with Michael Covel
Ep. 747: Safi Bahcall Interview with Michael Covel on Trend Following Radio

Trend Following with Michael Covel

Play Episode Listen Later Mar 21, 2019 79:56


Safi Bahcall is an American technologist, business executive, and author. He has presented at over 130 banking conferences, investor events, and medical meetings around the world, as well as at leading academic institutions. His book “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries” is out. Safi grew up with parents who were highly acclaimed physicists. He was indoctrinated with the mindset of looking at the world and asking, “Why?” Even to this day, he has those discussions of asking, “Why” with his parents. It has given him an inquisitive perspective – always looking at things from multiple angles. What is a loonshot? Loonshots are how big achievements, money, fame and recognition are produced. They are leaps of faith grounded in asking good questions. In keeping a questioning mindset you may find the twist that gives you the answer to what everyone else is missing. This asking mindset can be applied across all fields – military, government, technology, medicine, politics, social media, etc. Safi exposes some of these loonshots with examples going back to Alexander Graham Bell, WWII, Apple and many others. In this episode of Trend Following Radio: Social media companies Loonshots National research system of the U.S. Leader mindsets Innovation Good companies vs. Failing companies Early stage ideas Apple Steve Jobs AT&T Bell Labs

Internet Friends
24: The Best I Can Do

Internet Friends

Play Episode Listen Later Mar 6, 2019 53:14


Jon has some explaining to do. He’s back on Twitter a couple years after deleting his account and saying he was never coming back. What!? Why?? Even though Drew and Jon met on Twitter, these days it seems like they can’t be on there at the same time for whatever reason. Drew stopped logging into Twitter a month or so ago. It’s going well. Jaron Lanier’s new book, Ten Arguments for Deleting Your Social Media Accounts Right Now, was what convinced him. It’s Instagram Drew is wrestling with. Oh, the twists and turns of figuring out how to be happy on social media in 2019! Want to be internet friends? Write to Drew and Jon (https://internetfriends.show/contact) or find us on Micro.blog at @InternetFriends (https://micro.blog/InternetFriends).

Vertebrae
Story-Tellers

Vertebrae

Play Episode Listen Later Jan 2, 2019 23:07


Humans are hard-wired for story. We’re obsessed with the narrative of nearly everything we encounter…    Over the Christmas break we watched Planet Earth 2, which is of course captivating. It’s breath-taking visually, and each scene with different animals and environments has a different story to tell.   We humans can’t just see raw video of a Marine Iguana hatching and then scurrying off away from snakes that want to eat it… No… we need a full orchestra soundtrack, we need a team of writers to write punchy, well-timed phrases, and we need a voice like David Attenborough to tie it all together.    And you know, from watching it, they’re stitching together multiple scenes from different Iguanas running and I’m fine with that… Why? Even though they’re bending reality? For the sake of story. Because it wouldn’t give you a lump in your throat otherwise. Because it wouldn’t make sense and it wouldn’t feel complete without it. Because we wouldn’t understand (air-quotes) in our rational mind why nature means some Iguanas get caught and constricted to death a few seconds after birth, and some escape to safety.    We are obsessed with story. Netflix knows it. And continues to churn out more STORY than any other platform on earth. They know that if they get us hooked into a good story, they can stretch it out over 7 seasons and keep us in their eco-system.    Facebook knows it. They believe they’re helping us tell OUR OWN stories… I remember when they introduced the name “Timeline” instead of just having your Wall… Like they were automatically becoming our scrapbooks and family photo albums without our permission… And here we are, 10 years after I signed up for Facebook, and they’re doing all of that and more. They’re showing us every day where we were 1 year ago, 4 years ago, 10 years ago… What we believed, what clothes we wore, what we thought was funny, who we were close friends with…    It’s amazing. And scary. But also amazing.    Stories are how we learn. They’re how we make sense of the world. They’re how we grow and understand who we are and how we fit into the bigger picture of it all.    We even tell OURSELVES stories, don’t we?    Every morning when we wake up, our narrative mind starts back up with commentary.  “Ugh, that wasn’t a great night’s sleep. Now I’m going to be out-of-it for my big meeting.”  “Ahh… I should’ve done those dishes last night. Already behind… great.”  “K, I’m heading into a new year. I’m going to make those changes. The same changes I said I’d make… last year… and didn’t do. Oh, who am I kidding? I’ll always be this way.”    We tell ourselves stories, about ourselves. All the time. Constantly.    “Yeah, I’m the fat one in the family.”  “No, never went to college. I know, I should’ve, could’ve made more money, blah blah…”  “I’m too picky, I’ll never find someone to marry.”  “I have a business idea but I’ll never have enough money or time to actually do it.”    When you rip those narratives out of our minds and hear them out-loud, they sound ridiculous, right? They’re so UN-helpful, UN-inspiring, discouraging… It’s no wonder we stay stuck in these little cul-de-sacs of life, never breaking out on adventure or risk or actual meaningful change.    Until… we learn to tell ourselves a different story.    Instead of falling into the well-defined paths we typically walk in our narrative mind… What if we wandered? What if we slowed down enough to look around, and we noticed the little, barely visible paths that branch off into twisty, directions that might shake-up what we’re telling ourselves, and ultimately the lives we’re living.    What if instead of continuing the story of: “These are the genetics I was given. I’ll always look this way. People in better shape are just luckier than I am or have more time or more money to go to special gyms or have private chefs prepare them meals…” Rabbit trail; unhelpful.    What if you use that same imagination—that same narrative creativity—but you harnessed it to turn your story around. “You know what? I was born into a tougher situation than most. I had this diagnosis that always told me I wouldn’t amount to anything. But you know what? Today that changes. Today, I take control. Today, I change the script. I get to say who stays and who goes. I’m the main character of this little story and I’m in charge of how this whole thing plays out.”    I read a book years ago called “A Million Miles in a Thousand Years” by Donald Miller, subtitle: What I Learned While Editing My Life. One of his earlier books became really popular and some people wanted to turn it into a movie. The only problem was that his earlier book was auto-biographical. It was all about him. So when these writers and producers and directors wanted to translate it to the Big Screen, they wanted to make changes. And if Don wanted to go through with this big project, he had to be OK with that.    They went back through his life with a lens of revisionist history and changed the boring parts, introduced new characters, dramatized some of the big moments, etc.    And one of the biggest take-aways for me from that book was this: If the story you’re living is boring, add an inciting incident.  An inciting incident is a moment that thrusts the protagonist (the main character—you) into the main action of the story.    It’s the moment that you quit the construction job and sign up for the military. It’s the moment that you finally propose to your girlfriend.  It’s the moment you take “BEFORE” pictures and then drive over to the gym to sign-up. It’s the moment you throw away that artifact from your past that would give you a pit in your stomach every time you saw it. It’s the moment you deleted those apps from your phone. It’s the moment you called your crush and left a voicemail asking them out.  It’s the moment you step foot back into a church or community of faith and start asking some of the bigger questions you’ve been running from for years.    If the story you’re living isn’t working; change the story. It’s as simple—and as terribly difficult—as that. If your story is boring, add an inciting incident. Maybe it needs new characters. Maybe the existing characters are boring and predictable and keeping you, the protagonist, stuck. Maybe it’s the environment that needs to change. Maybe you need to leave your hometown where everyone knows you and keeps you stuck in a little rut where you’ve always been.    Now, it would be callous for me to think that everyone on earth is control of their own narratives… Many are not. Many are not able to simply change their environment or who they’re forced to be around. From sex-trafficking to the poorest villages to disable people in under-developed communities… some aren’t able to change their stories.   But chances are, if you’re listening to a podcast like this, you have access to internet and at least access to health care and mobility and transportation and education… IF you want it. And that’s the big if.    This is isn’t necessarily a New Years’ Resolution episode, but it’s not not one. It’s clearly informed by what I’m thinking about going into this new year… Thinking about patterns in my life that could be changed. How I can continue to follow wherever God might want me and never assume it’s the same as it was last year and the year before that.    Sometimes a helpful exercise is simply to identify the things we believe WILL NEVER CHANGE. What, in your life, do you believe will never change? List them out.    K, you’re married. You have kids. You’ll always be a parent. You’re always overlooked at work for the promotion. You’re always late to big events. You never seem to have enough money, and yet you’re always just a bit greedy with everything…    Whatever they are, write them down. Many of them will be good things that you don’t want to change. Those are the big rocks in your river that the rest of life will flow around. You never want to be unmarried. You never want to NOT be a parent.    But the other things. The things that are more neutral and more on the negative side… Take one of those “never” phrases and just imagine flipping it. Take it from NEVER and turn it into ALWAYS. And daydream for a minute.    What if, all of a sudden, you were qualified for that job you’ve wanted?  What if you had to buy new clothes that fit your thinner frame? What if you had more energy and finally started writing that book or taking that class or making new friends or booking that trip…?   I believe that once we’re able to glimpse it; once we allow ourselves to actually see the potential; then we’ll be motivated to make those changes.    I have a sticky note on my desk that says, “People will change when they realize the PAIN OF THE SAME outweighs the PAIN OF CHANGE.”    When we realize what’s at stake… and we realize that things aren’t getting better by just letting things sit there unattended. “People will change when they realize the PAIN OF THE SAME outweighs the PAIN OF CHANGE.”    So, for you… because this is about you… How is your story panning out? Is it a good story? Is it going somewhere? Are you enjoying the narrative and the pace and the dialogue? Or does it need a change…    Does it need a new set of characters? A new setting? An inciting incident thrust upon it that will unavoidably change all of the boring parts?    It goes back to Jesus’ question in John 1:38 — What do you want?    Have the courage to answer that honestly, and then figure out what kind of story will get you there. When JK Rowling started writing Harry Potter on a scrap of paper in 1990, she knew how it would end before she wrote the beginning. She knew how it would all culminate, but she hadn’t yet decided how to start it. So she had to go back to the start and begin telling the story of a nerdy orphan boy that was teased his whole life… and then, the inciting incident… A giant name Hagrid shows up on Harry’s 11th birthday to tell him that he’s a wizard. And the rest of his life is changed forever.    Be encouraged. Be inspired. Don’t settle for the narrative that you’ve been telling yourself all these years. Shake it up. Dream about a better future and then reverse engineer how to get there.    I think you’ll find that a big part of it just has to do with the story you’re telling yourself.   I love you, make it a good day. 

Chris Spade: A Pulse on San Diego's Real Estate
Ep 48-- San Diego Real Estate--What not to say to agents

Chris Spade: A Pulse on San Diego's Real Estate

Play Episode Listen Later Jun 11, 2018 8:56


What may seem like friendly conversation can actually harm you when it comes to chatting with buyers agents bringing clients to see your home. Why? Even smallest detail about why you are selling may cost you thousands. Find out what are some of the things agents will ask you. We provide these podcasts as a service to help you make better and informed decisions. Have questions? Please reach out to me. I'd love to help you. Maybe you can be part of our podcast. My cell is 619-818-2992. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/chris-spade/support

Sales Funnel Radio
SFR 135: The Cash In Being Present...

Sales Funnel Radio

Play Episode Listen Later Apr 16, 2018 19:24


It's been said that 80% of success is just showing up. If you haven't made a sale yet... that may be the issue! What's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt? Completely from scratch? This podcast is here to give you the answer. Join me, and follow along, as I learn, apply and share marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. What's up guys? Hopefully everyone's doing great. I've been outside today, it's a Saturday, putting together this episode. Been outside. A lot of you guys might know this, actually, most of you probably don't: I actually really like yard work, which sounds weird, as a teenager I would have never said that in my life. But I do. I was the oldest, which meant I did a lot of the yard work. Oldest of six kids, so growing up I did a lot of yard work. And for a while I hated it and then, realize though, for whatever reason now, especially too, it's almost therapeutic, for me to just get outside, work with my hands. Almost all my jobs growing up were labor jobs; physical labor jobs, things like that. I like working with my hands. Anyway, so I was outside, I just chopped a tree down in our backyard, which is awesome, I'm doing a whole bunch of stuff. Anyway, I'm fixing our pond, a lot of stuff. I really love doing that kind of stuff. Anyway, I was outside just a few minutes ago, maybe like two hours ago, but I was outside. I was mowing the lawn, I was trimming the hedges, all the stuff I... Usually I'll either listen to music and just zone out, which typically for me is just as advantageous as me listening to a chorus: the chance to have nothing going on in my head and just let my mind drift. And that's one of the reasons why I like it so much. Anyway, so I was out there and out of the corner of my eye, I saw the most incredible opportunity start walking up to me. I love it when this happens. There was a door-to-door salesman, he was walking on up, all awkward like. We saw each other, he was trying to ... does he call out from far away? Does he kind of sneak on up? I love talking to door-to-door salesman because I was one, right? So he starts walking up, and I'm listening to Foo Fighters. I'm blasting Foo Fighters, I'm trimming up the sides and stuff, and I'm just ... I was thinking ... I was thinking about a lot of different stuff. I was thinking, you know I'm a full-time nerd, and I'm very proud of it. I was thinking about offer creation and different things like that. Anyway, bunch of fun... Anyways, he walks on up, and he hands me this flyer. He just, I hate it when people just put things directly into my hands. Most people will take it, I don't. Whenever I'm in the mall, or whatever, and someone just walks by and just hands something to me, I don't take it. I put my hands up, I'm like, "What is this?" Anyway, so I did that... I was like, "Well, what is it?" He goes, and he starts talking. He's like, "Well, yeah, I do spot removal on like carpets, things like that. We're going to be here real soon, and want to see who else in the area wants to get it." I was like, "Sweet, that was very similar to the pitch I used to give, and it worked really, really well." And I was thinking about it, I was like oh my gosh, this is so cool. My wife and I just barely were talking about how we want our carpets cleaned. Right, we've lived in this house for a year now, we should clean the carpets, you know. We got a new little one on the way, in like a month, and ... Or month and a half-ish. We're just trying to prep things around the house. This our third kid, we know everything kind of goes into a coma. You're just trying to survive the first month or two with a newborn. Sort of like, hey, we should have the carpets cleaned. Oh, sweet. That's awesome, do you do full service? And he said, "Yes, yes, I do actually." I said, "Cool, how much do you charge?" And he told me very briefly in just like one sentence what it was that he does, what's different about him, and how much he charges, and I was like, gosh, thank you for getting right to the point. I'm asking a buying question. The guy identified it, and he immediately gave me a very fast answer of what I wanted, and let me started asking the questions. And finally, which is super cool, because he did not turn around, and he did not lead with his, he did not lead with this super expensive thing. And even then it wasn't actually that much money. He's gonna clean the carpets, and such, soon. And I almost was selling him on it, 'k ... He lead with what was the lowest barrier thing that he had, spot removal. Right, it's not an even full out carpet cleaning. Spot removal, that's it. That's what he was doing, and if you think about it. That's really fascinating. We're talking about different value ladder steps, right? Selling this really high ticket thing in the backend, that's awesome, but usually you got to sell it to really hot people. Hot market, right? Middle of the value ladder stuff, that's more usually the core of your business, but if you lead with something that's super pricey you cut out this whole other market, right? Which is eventually why we will go, and we will start doing smaller ticket things. Well, when you're talking face to face with people, or even in a trip wire funnel, we don't lead out saying here's all the money that you're gonna spend in this funnel. We lead out with the smallest barrier, the lowest barrier, free, plus shipping. That's super low bare, even though the average car value could be 50, 60, 70, 80 bucks, right? Right, it is free if that's the only thing they get. That doesn't mean we're not gonna take the opportunity to pitch them on other stuff, right, but we're leading with the lowest barrier product we have.... Anyway, I started talking to the guy more. Turns out he and I actually had a lot of stuff in common. I did door-to-door for a long time, so, did he for a while. He's around my age, and he's like, "I was working for this other company, I graduated only a little bit ago, and I just got to do my own thing, so, I'm just doing carpet cleaning for people." And so, I was like, "Sweet, I can totally relate with that." He's like, "Yeah, I had a sweet job." I was like, "Ah, me too." I just got this thing inside of me says, go do your thing, and so, I did, and it's been freaky. Yeah, it totally freaky... Anyways, we start talking for a little while, and struck up a good conversation. Anyways, he's coming back. I'm totally gonna talk to him about funnel building. It's what I do. I always talk with people. Talk about that with people. Gonna get my haircut, I always talk to the haircut person about funnels usually. Anyway, so, here's the whole lesson though. This podcast maybe a little short. The lesson is ... I've been teaching a lot of people lately, right? Obviously, You guys know that one of the things that I ... One of my isms is to just publish. Just publish, and one of the reasons why, is this principle about just being present. Did this guy have to sell me at all on carpet cleaning? No, no, he didn't. He didn't have to sell me at all. I literally, I basically, sold him. I had to ask him like two times. So, you can just come do the full thing? He's like, "Yeah, totally." I was like, "Sweet, so, you will, when can you come by?" I was selling him, why, right? You have to understand that one of the things that's always shoved down our throats when I was a door-to-door sales guy is that, if we go out and we knock on a hundred doors a day, or if when I was doing telemarketing, if we called a hundred people a day, one or two of those people, of those hundred, there's just gonna be one or two that just say, yes, just because they're just interested naturally. They're just ... You didn't have to sell them. This is the part of the market who likes to buy stuff. This is the part of the market, who actually was just talking about getting something similar that you actually sell, something similar to that. Right? This is the part of the market who just, you know what, yeah, I would, sure, whatever, come on, do it. Does that make sense? There's this principle... There's this principle of just being present that I feel a lot of people miss. They get this façade of needing to be perfect. That's actually ... It's good enough to just be present to your market. You don't even have to be a hundred percent right. Your offer doesn't even need to be a hundred percent the best. Right, just being visible is huge power, massive power, and it's very, very important for people ... For example, right, I always tell you guys, right, go publish. Are you serious about this? You go publish. There's this correlation I'm finding between those who actually have successful funnels, and those who don't. Those who do, 90% of the time, they also, go figure, are also publishing regularly. Whether that's a podcast, a blog, whatever it is. They're regularly getting out there. Why?... Why? Even if I'm just putting this stuff out there, right now, this episode, this very one I'm recording right now. I know that it is getting in front of people. I'm getting about 500 downloads a day right now. I've got this cool strategy to go grow bigger, and I'm excited about that, but I've got this cool ... Right, I'm gonna go stay present. I'm staying in front of you right now, right? And I know that next episode, you are going to want to listen to it. It is incredible. It is an interview I did with somebody who is very prestigious. You guys all know who he is. He's an absolutely amazing. It ended up being an hour long. Tons of fun. I had lots of fun with him, right? Salting the oats, letting you guys know what's going on, but that's the very point of what I'm trying to make. Just being present, just being in front of people. There will be lay down sales. There will be people who walk up to you. That's the reason why I hardly ever work with a startup ever. The answer is pretty much always no. And the reason is because if someone is a startup, and they're not getting any sales, and they've never sold ever. To me that means that they're not even trying because if they're just being present to the market that they're trying to sell to, they should get with enough repetition some sales. With zero sales skill. With zero, even marketing ability. Just by finding people, talking to the right people, who are like, "You know what, yeah, I was thinking about carpet cleaning. Yeah, I was just talking about this. Yeah, totally." And I was like, "Price? Yeah, okay, let's do it awesome. Hey, can you come back in like six months?" He's like, "Yeah." He actually said 12 months. Oh, yeah, I'll come back in a year. I was like, "No, I want it faster than that. We've got kids. There's like ... Our Carpets are nasty a lot. Yeah, right. Come faster, right? I was selling him. How interesting is that? Think about this, right? We always teach, right? That a new offer, like a new opportunity, goes and it sells to the masses. An improvement based offer, sells to those who are ambitious, and since most people are not ambitious. We don't create improvement based offers. Right? We try and we go and create new opportunities, but you have to understand that just by being present, you will find people like myself, who are ambitious, and asking to be sold. Does that make sense? We always knew those people who were slacking off on the phone. Those people who are slacking off on the door ... Because there sales just totally stopped. Just by them walking around with this pest control badge on their shoulder, right? People would ask to buy. Right? Be seen. That's all I'm trying to tell you. Be seen. Be in front of people. Be there. Be visible... Right? Now, there might be a lot of people out there who are not quite at the opportunity ... The opportune moment in their mind to purchase. Right? They should buy from you. They should buy from you, but they're like it's not quite time yet. Right? I've got a few other people that are trying to sell me stuff right now, and I'm like, well, it's not quite time for me to get this. It's not quite time yet for me to do this. Right? But there's a huge market, right? Out there. Bigger than I know. I shouldn't say huge, but bigger than I realize, right? Who are the ambitious people, who are just gonna say yes, frankly because they know it's an improvement, frankly because the opportunity is there, frankly because we are just talking about getting our carpets cleaned. Is this making sense? Are you guys getting this? I hope it makes sense. And so, I'm like stop obsessing so much over the actual product, and just be out there talking about it, selling it, right? Even if the pitch isn't perfect. Who cares. Just be out doing it. Right? That will perfect your pitch faster than you sitting in a room days for doing it. Okay. It's funny because I'm in this cool place in my webinar building right now, where I'm actually recreating the entire thing. Okay, and that's what I've been doing basically this last week. I feel like my momentum has been a little bit slow, as far as output because I'm solely focusing on my webinar script. I am destroying it. I did it live quite enough times, talked to a lot of customers, talked to a lot of people realizing that, oh, my gosh, this is what they liked. This is what they didn't like. This is what they didn't buy. This is why they did buy, right? And understanding what those things really were. This is a progression beyond a simple ask campaign to people who have never bought from you. I'm talking with people who have bought from me, right? People who did start filling out their credit card, but end up pressing purchase, right? Those people. That's way more amazing data, and I'm going to them, right? And I've just been present. I know my pitch wasn't perfect, but my funnel is still limping on a single leg. I know it is. There's so much that's wrong with it, okay, but I've not obsessed over it so much yet... I know I will... I know it's gonna be amazing, but what I'm waiting for is this awesome blend between what I know people are struggling with, right? Not just there needs, but what they want, and what I'm offering, and the sales message that delivers that offer. And it's coming. It's real close, it's real close, okay? I just spent six hours yesterday going through and ripping apart my webinar. Ripping apart the script. Tearing apart my offer. I'm basically restructuring the entire thing. I'm very, very excited. Probably in like another week, we're gonna be gone for a little bit here, but probably in a week, I'm gonna turn back around, I'll redo the whole thing. All that mattered for me, phase number one though. Right? If you're like "Steven, I don't get it." When you say "Steven go out, Steven go out and just start selling first," but I don't have the product totally perfect yet. Another way to think about it is just go be present. Just be there when people are looking. Some of the power of publishing. Some of the power of you being out there, is just merely, right, just whenever their eyes look when they're like, okay, I'm finally ready. Okay, I'm looking. You know what? We just talked about how it'd be cool to do this, you know what I mean. You know what we talked about ... You know ... You know what I mean? Boy, if somebody walked around here and says "Hey, we do sprinkler service." I'm hiring them on the spot. Right? There's stuff I need done with the sprinklers. I know how to do it, I don't want to do it. Okay, I dug sprinkler trenches by hand for a whole summer. I put up false sprinkler lines up, that was, I know how to do it, I don't wanna. Okay, if some guy walks up, does that make sense? There are things that I see inside my life that I just not need, but also want. And same with you, and you're actually selling stuff, guys, it is ridiculous how many people are asking me for my product right now. Coming to me, asking me, without me selling them. That means I have found a want, not just a need. I am hitting directly on the pain point. I am hitting directly on the spot where it is an insatiable blue ocean. And just by me publishing, just by me being present, I am getting sales... That's the whole point. If you still have not had any sales yet, I dare say you are not present. No one knows about you. No one has any clue that you exist if you have zero sales and you have been in business for awhile. Just be visible... It doesn't matter if it's not perfect, it doesn't matter if it's not ... anyway... Okay, that's all I'm trying to say in this episode, be present. Okay. Publish. Okay. Be out there, be talking with people, be understanding who you're actually selling, okay. Your dream customer, not who could buy it, the dream person of who you want to buy it. Okay? And actually get intimate with that individual, understand who they are, understand that their needs, wants, and desires and go forward that way. Anyways, guys, hopefully this was helpful to you. Hopefully it simplified things and it's keeping you from, I don't want you to over complicate things. I don't want you to over ... okay, because there's a lot of stuff we teach, especially those of you guys who came in the Two Comma Club Coaching Program, the new batch that we just got, right? You guys represent my now twelve hundredth person, that I've taken through this process, okay? And understand that, the way the whole game is played, there's so much that we put out there, we know that. I don't want overwhelm to happen. Keep it simple, understand that just being visible with something imperfect is going to be so much better than waiting for something to be perfect. Every time, bar none, every time. Anyway, there's a cool book, just the title that even says what it, it's call "The Consuming Instinct". That's exactly what this is playing in to. I'm actually looking at it right now. But it's called "The Consuming Instinct," right? Just got it. Very, very excited to start reading through it. Right? This is another reason why you go and sell wants, because eventually you walk into somebody and they're like "Oh, yeah, I've been wanting that lately. Yeah, I really do. I've been looking for something like this." We've been looking to get our carpet cleaned. Right? It's a consuming instinct. People want to buy from you. So half you guys just aren't talking about your stuff enough, and being loud enough... Final thing I'll say, there was a teacher that I had, a professor that I had. He was one of my first real mentors. It was probably about four years ago. He and I were chatting', a lot of you guys heard me talking about him, he was the CMO of Denny's, and of Pizza Hut. He invented stuffed crust pizza. I was running a business at the time, we were doing three grand a week, and it was cool. You know, it was a fun business, it was like training wheels for me, for a lot of different things. Anyway, I started talking to him, and I was like, "Yeah, you know, I feel like I'm just annoying people from what what I'm doing. I'm saying the same things and I'm getting the same messages out there. And I feel like I'm just trying to annoy people." And he brought me to the side and he goes "You've got to start understand that like" ... It's funny that Russell started telling me this too, but this is the guy that I learned it from, and he goes, "You've to to understand that you're going to get so much more tired of your thing before other people. Like when you start being annoying, when you feel you're being annoying, that's when people are even starting to notice you exist. Right? You're gonna get tired of your stuff way before the market is, because the market really has no idea who you are for awhile. Right? You've got to shake them, you've to to grab their shoulders and say "I'm here." Right? I'm here. When you, right, even if there is no pitch or sale, right, you're just being open and present. Anyway, just know that this is going to happen to you, and expect it to. And if it's not that way, you're not marketing enough, right? I'm tired of the things that they teach over and over again. Okay? I am. But I know that people barely starting to know from me, or know me for what I do. So why the heck would I ever stop? Right? I'm just being present. It takes awhile for a whole mar...it takes, right? To think that an entire market will have your attention, too, is also ludicrous. It's ridiculous. I'm not gonna sway 100 percent of the market. To think that I'm going to have 100 percent of the market, that's not true. I'm just looking for my sliver, that I can go serve, that I can effect positively, that I can bless in their life. And in turn, they will support my life. Right? Like 90 percent of it is just getting out of the door and just talking about it. Just being where people are looking. Anyway, you guys are awesome. Thanks so much for listening and I appreciate you guys being on here. Hopefully you guys enjoyed the last podcast. That topic, oh man, Questions that Invite Revelations is one of my favorites. I got a sweet one coming up for you next, as well, It's ready, it's ready to rock. I'm just salting the oats, here, okay. Get ready to listen to it, it's very, very good. It's one to take out a piece of paper and listen with. It has blessed my life immensely. As soon as I learned what you guys are going to learn in the very next episode, I ran home and taught my wife, and I taught tons of people, because it was one of those things I learned that I said "Oh my gosh, this, this is life changing." And it has been already. So, anyway guys, thank you so much, and I'll see you on the next episode... Hey, thanks for listening. Please remember to rate and subscribe. Want today's best opt-in funnels for free? 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