Podcasts about systemising

Need to systemise your clinic? Start your free 30-day trial of Allie!https://www.allieclinics.com/In this episode of the Grow Your Clinic podcast, CM Team Ben Lynch, Jack O'Brien and Hannah Dunn come together for another Mastermind to discuss the critical role of systems in clinic operations and how they can significantly impact your clinic's success. You'll gain insights into systematising your clinic without feeling overwhelmed and hear personal anecdotes about the practical benefits of effective systems, including how they saved Jack's family holiday. Additionally, Hannah shares a straightforward feedback mechanism that can immediately enhance those clinic systems.What You'll Learn:

This podcast episode elucidates the imperative of adopting a proactive approach in the management of one's pet grooming enterprise. I expound upon the concept of operating from the "front foot", which entails taking deliberate actions to assert control over one's business operations rather than passively allowing circumstances to dictate outcomes. This episode also delves into the significance of efficient task management, particularly concerning administrative duties that can often overwhelm business owners. By systematising and outsourcing these tasks, we can liberate ourselves to focus on our core competencies and enhance overall business performance. Ultimately, we aim to inspire pet grooming professionals to embrace a mindset of empowerment and strategic foresight in their endeavours.Takeaways: Bill emphasises the importance of proactively managing your pet grooming business to ensure success. Understanding the various administrative tasks involved can help streamline operations and reduce stress. Systemising tasks and automating processes can greatly enhance efficiency within your grooming business. It is crucial to evaluate and adjust your pricing strategy to reflect the value of your services. Engaging in regular financial reviews allows for better decision-making and control over your business's performance. Outsourcing certain tasks can free up valuable time, allowing you to focus on pet grooming and client satisfaction. As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

This podcast episode elucidates the imperative of adopting a proactive approach in the management of one's pet grooming enterprise. I expound upon the concept of operating from the "front foot", which entails taking deliberate actions to assert control over one's business operations rather than passively allowing circumstances to dictate outcomes. This episode also delves into the significance of efficient task management, particularly concerning administrative duties that can often overwhelm business owners. By systematising and outsourcing these tasks, we can liberate ourselves to focus on our core competencies and enhance overall business performance. Ultimately, we aim to inspire pet grooming professionals to embrace a mindset of empowerment and strategic foresight in their endeavours.Takeaways: Bill emphasises the importance of proactively managing your pet grooming business to ensure success. Understanding the various administrative tasks involved can help streamline operations and reduce stress. Systemising tasks and automating processes can greatly enhance efficiency within your grooming business. It is crucial to evaluate and adjust your pricing strategy to reflect the value of your services. Engaging in regular financial reviews allows for better decision-making and control over your business's performance. Outsourcing certain tasks can free up valuable time, allowing you to focus on pet grooming and client satisfaction. As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Send us a textWelcome to our last episode in the Baby Proof Biz podcast mini series...We have my friend and client, Katee Gray on the show as she shares her journey balancing motherhood and business as a solopreneur, offering insights and practical tips for women navigating both worlds simultaneously.• Find what works for you rather than following others' approaches• Look at both personal resources (postpartum doulas, meal trains) and professional support (VAs, business managers)• Be a "calendar ninja" by shifting from 90% scheduled/10% flexible to 50/50 in early parenthood• Automate business processes so you're "easy to buy" even when less accessible• Create a personal "playbook" outlining how people can best support you, especially your team• Essentials for feeding sessions and being "nap trapped"• Your nervous system directly impacts your child's wellbeing - how to prioritise your emotional regulation• Have multiple backup plans (A, B, C, D) rather than one rigid approach• Set firm boundaries around working hours based on your wellbeing• The biggest lesson of motherhood is surrender - both in parenting and businessWe hope you LOVE the episode... Love Shani x About Katee:Katee is a coach and facilitator who supports expert-led businesses to create sustainable growth by aligning people, processes, and communication (without the burnout factor). Drawing from her background in health science and psychology, plus her experience as Head of Operations at Thought Leaders Business School, she transforms overwhelming operations into intelligent systems that reduce complexity and enhance client experience. Her clients gain more mental space, clearer decision-making processes, and renewed energy to focus on what matters most - their client impact and wellbeing.FREEBIES : https://kateegray.com/freebiesLoved the show? I would LOVE for you to click 'follow' & keep up to date with all things BIZ SHIZ.Also while you're at it - if you feel like leaving a review it would mean the world to me and it helps this podcast get in more ears.Or over at @shani_timms for all things podcast, business & life.Want to start your brand for $99 - check out the BRAND:IT bundle HERE.OR Check out my FREE Business Blueprint Workshop + Worksheet HERE.

In this episode of Stronger Sales Teams, Ben Wright delves into the critical discipline of key account management—a fundamental pillar for cultivating enduring client relationships and securing ongoing revenue. Shifting focus from simply acquiring new business, Ben underscores the value of strengthening existing client partnerships to drive repeat sales. He highlights the necessity of a systematic approach to key account management and urges sales leaders to prioritise customer lifetime value. Key Takeaways: Establish a consistent approach for engaging customers throughout the delivery cycle, ensuring repeat sales through deep trust and strong relationships. Focus on maximising the value provided to a customer over their entire journey, from initial purchase to future sales. Implement a regular schedule for communicating with customers to address satisfaction, solicit feedback, and build future business opportunities. Develop tailored strategies to offer insightful advice and additional services that resonate with client needs. Expand relationships within client organisations to uncover more sales opportunities and safeguard against turnover or shifting priorities. Time Stamps: 0:00 Intro 2:00 Strategy for the Future 4:00 Key Account Management 5:55 What is Key Account Management? 7:15 Where Does Key Account Management Starts 9:45 Engaging With Customers 14:07 Adding Value to the Customer Base 20:25 Expansion of Customer Relationships 23:25 Recap 24:07 Road to Cairns 25:18 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

In this inspiring episode of ScaleUp Radio, Kevin Brent sits down with Hayley Peacock, a pioneering educator and entrepreneur who is reshaping the way we think about learning, leadership, and scaling purpose-driven businesses. From a single mother navigating life on benefits to building multi-million pound education ventures, Hayley's story is as powerful as it is practical. She is the founder of Little Barn Owls Nursery Group, with five thriving settings across West Sussex, and the trailblazing Atelia 21 Future School, offering inquiry-based education for children aged 4 to 16. Her approach is grounded in the Reggio Emilia philosophy, viewing children as capable, curious learners who can shape their own educational journeys. We cover Hayley's entrepreneurial evolution, her innovative educational methods, and the challenges she's faced scaling both culture and operations across her organisations.

In part 2 of this episode of the Principle of Hospitality podcast, host Leon Kennedy continues his insightful conversation with Johnny Di Francesco, founder of the internationally renowned 400 Gradi.Johnny dives deeper into how he's built effective systems for kitchen and floor operations, trained staff to deliver consistently authentic hospitality, and balanced his personal passion with tangible business success. They discuss the critical role of investing time and capital effectively, the transformative power of digital solutions in restaurant management and why structured checklists are essential for maintaining quality and consistency.This episode explores how Johnny successfully scales his operations without compromising quality, highlighting his belief in continuous improvement, clear processes and a strong mission-driven approach.Tune in for invaluable insights from one of the industry's most respected leaders.Key topics include:Systemising kitchen and floor operations for consistent qualityEffective training for authenticity and exceptional serviceBalancing passion with sustainable business successSmart investment of time and capitalLeveraging digital solutions and tools in restaurant managementThe importance of structured systems and checklistsA must-listen for hospitality professionals and entrepreneurs seeking practical advice on scaling with integrity.Please find our guest information here:Website: https://400gradi.com.au/Instagram:https://www.instagram.com/johnny.di.francesco/https://www.instagram.com/400gradi_auPlease find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/

They've won awards, they've grown their portfolio steadily and strategically, and they've done it all while raising a young family. Jake and Lucy of Innova Property—mentors at the HMO Roadmap and recently crowned HMO Property Investors of the Year at the Property Investors Awards—are back on the podcast!In this episode, we're pulling back the curtain on what's been going on behind the scenes in their business. You'll hear how they've continued to grow in a tough market, and the practical strategies they're using to stay on track and scale sustainably.If you're looking to grow your own property business—whether it's recycling more cash, accessing funding, finding great deals, building better systems, or simply freeing up your time—this episode is packed with actionable insights. Especially if you're trying to juggle it all alongside family life, travel, or other commitments.Topics covered in this episode:02:59 – The challenges of scaling a property business06:02 – Diversifying your property portfolio strategically11:56 – Systemising operations to boost efficiency15:09 – Knowing when it's the right time to sell18:06 – The importance of rental confidence in today's market20:30 – How the HMO landscape is evolving25:14 – The three key pillars of successful property investing28:09 – How to build and nurture strong investor relationshipsListen to other episodes with Jake & Lucy:Ep 14 - Jake & Lucy - Building A Portfolio Using Parallel Strategies & A 25% ROI Case StudyEp 143 - More Properties, Bigger Projects And Even Better Results with Jake And Lucy Want to join Jake & Lucy's 1-2-1 mentoring program? You can enquire here.-Did you find this episode useful? Please leave us a quick review on Apple Podcasts or Spotify!Got any questions? Join The HMO Community on Facebook!Connect with me on Instagram or Linkedin for daily HMO tips and advice! If you want to join my 1-2-1 mentoring program, you can enquire here. Feeling overwhelmed and don't know where to start? Join The HMO Roadmap on a Premium plan and get all-access to our award-winning library of 400+ resources to help you start, scale and systemise your HMO business. Get instant access here.

Join Ceri for a short solo episode where she details how you can create more time to do what you love as a creative. KEY TAKEAWAYS Conduct a time audit: Where is your time actually being spent currently? Track your time in 30 minute chunks for 3 days and see where your time is going. Categorise your time and look at how you can prioritise differently and amend to free up more time for creativity. Use time blocking and be strict with this, schedule your creative time. You can even set certain days for creative time and ring fence this from admin tasks. Systemising and automating can save you time and effort, for example using templates for contracts and emails. BEST MOMENTS "There’s so much admin, so many side gigs and a never ending to do list” “We all think we’re busy but are we spending time doing the right things?” “Clients of mine realised they were spending more time responding to enquiries and invoices than actually painting” EPISODE RESOURCES PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ **** Build Relationships The Easy WayOur self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/**** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at hello@cerihand.com **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

Welcome to Episode 58  of the Wed.Co Podcast. Today, Toga sits down with Steven from the Wedding Marketing Co for a chat about the transition from casual photography to a full-time wedding business, the significance of building a team, and the necessity of effective advertising in a changing social media landscape. This episode was filmed at The Valley Estate on the Gold Coast. Summary In this episode Toga and Steven discuss the evolution of wedding photography, the importance of marketing strategies, and the challenges of running a creative business. The conversation emphasises the importance of serving clients through clear communication and understanding what makes a business unique. In this conversation, Steven discusses the importance of effective landing pages, the role of Meta's AI in targeted advertising, and the necessity of follow-up communication in the wedding industry. He emphasizes the need for businesses to prepare adequately before engaging in advertising and highlights the value of building a community among wedding professionals. The discussion provides actionable insights for improving client engagement and sales strategies in the wedding market. Takeaways Building a community is essential for growth. Effective communication is key to managing client expectations. Hiring a team can alleviate stress and improve efficiency. Understanding business fundamentals is crucial for success. Marketing strategies must adapt to changing landscapes. Building trust with clients is vital for bookings. Creativity must be balanced with business acumen. Systemising processes can lead to better outcomes. Serving clients with information enhances their experience. You need to stand out in a crowded market. Setting expectations is crucial for client journeys. Landing pages should simplify the user experience. Focus on what you can do for the client, not just yourself. Qualifying leads is essential to avoid unhappy clients. Meta's AI can help target the right audience effectively. Follow-up communication is key to converting leads. Building trust through reviews is vital before advertising. Engaging with clients personally enhances their experience. Creating a community among wedding professionals fosters growth. If you want to hear more from Steven from the Wedding Marketing Co you can get more info at     https://weddingmarketingco.com/ and on Instagram at https://www.instagram.com/weddingmarketing.co/ Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.   Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.   For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/ Join us for our next episode on the Wed.Co Podcast, where we continue to explore the  mesmerising and ever-changing landscape of weddings.   Toga

Procurement is one of construction's biggest challenges, but Chris Mackenzie-Grieve has spent his career redefining how it's done. From M&A to transforming delivery rates at the Ministry of Justice, Chris shares key lessons and innovations in procurement and value creation.Career Transformation: Chris discusses how his journey from trades to M&A reshaped his approach to procurement.The Value Indicator: Learn how Chris identified inefficiencies, improving project value from 23p to 27p per £1 spent, saving £65 million.Systemised Success: Discover how Chris boosted MoJ project delivery rates from 10% to 80% on time in 18 months.Procure for Product and Profit: Chris explains his collaborative model that balances supplier profitability with increased product value.Cutting Waste: Find out where projects lose money and how to prevent it.

I'd love to hear from you 'text the show'Hi everyone, I'm Katie Bell, and as always, I'm thrilled you've joined me today. This episode is something special because we're just one week away from the launch of my book, Thriving! Today, I'll be sharing some of the key lessons from the book and why building a strong foundation is the most important step to creating a sustainable, successful clinic.If you're feeling like your clinic is running you, rather than the other way around, this episode is for you. We're getting into the nitty-gritty of what it takes to build a business that supports you, gives you freedom, and allows you to truly thrive.Episode Highlights:The Tree Analogy: Why strong roots are the secret to long-term success.Values as a Foundation: How to define and live by guiding principles in your clinic.Systemising for Success: Why every repeatable task needs a process.Team Building Essentials: How to nurture a world-class team.Metrics That Matter: What to track for sustainable growth.Sneak Peek of Thriving: Real-life examples, practical tips, and actionable steps you'll find in the book.Key Takeaways:Strong Foundations Create Resilience: Like a tree with deep roots, your clinic needs a solid foundation to weather challenges.Values Guide Decisions: Clear, actionable values create alignment across your team and services.Processes Simplify Everything: Systemising tasks reduces stress, saves time, and ensures consistency.Invest in Your Team: Your clinic is only as strong as the people in it. Support and nurture them for mutual success.Data-Driven Decisions Win: Measure the right metrics to track progress and guide growth.Resources & Links:Join the Priority List for Thriving: Get 50% off, a digital copy to start reading immediately, and exclusive access to the Book in Action workshop. Sign up here.Your Next Step:The countdown is on! My book, Thriving, launches in just seven days on 14th January 2025. Don't miss out—get on the priority list today and start building the foundations for a thriving clinic.If this episode resonated with you, please share it with another clinic owner and leave me a review. It makes such a difference to our reach and helps more people build the clinics they deserve.Here's to a thriving 2025! See you next week.Whether it's joining theResources: Join the Priority List for Thriving: Get 50% off, a digital copy to start reading immediately, and exclusive access to the Book in Action workshop. Sign up here. Score App: https://bizhealthcheck.scoreapp.com/ Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb This podcast is sponsored by HMDG a physiotherapy, Chiropractic, and Allied Health specialist Marketing agency.

@tamara simon discusses the challenges owners face, the value of financial awareness, and the necessity of breaking the cycle of overwork to achieve a more profitable and enjoyable business. Tamara shares insights from her book, 'The Five Little Business Pigs', which outlines strategies for building a successful business. The discussion highlights the importance of reflection and understanding one's business dynamics to foster growth and sustainability. In this conversation, Tamara and @Michael Kerr cover;the importance of clarity in rolesthe necessity of #businesscoachingthe need for strong foundational systemsthe impact of leadership behavior on staff morale and productivity.Some takeaways;Success in business is often a jagged line, not a straight path.Many small business owners have expensive hobbies instead of profitable businesses.There is a system in everything; it's about finding it.Owners should aim to work in their sweet spot 80% of the time.Time management is crucial for small business owners.Turnover is not the only measure of success; profitability matters more.It's important to consciously choose the price of your commitments.Most businesses have room for improvement. Every business should have a coach.Understanding your numbers is crucial for success.Business systems are essential for clarity and productivity.Behavioral change in leadership is key to business success.Small business owners should embrace their role with pride.Reflection on business viability is necessary for growth.Coaching provides a sounding board for business frustrations.Strong foundations are built on clear roles and responsibilities.Employee engagement is vital for a thriving business.The journey of business ownership requires bravery and commitment.@kerrcapital  Thanks for listening. Visit the Small Business Banter website to subscribe, listen back, or check out any resources or information mentioned on the show. Search @SmallBusinessBanter on your favorite podcast player to subscribe and listen to the episodes. Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business. michael.kerr@kerrcapital.com.au www.smallbusinessbanter.com.au

https://www.linkedin.com/in/paul-roos-pbd/

We all know investing in property means building generational wealth, but how exactly do you secure it and pass it on? On this episode of the Honest Proper-Tea Podcast, we talk with Vicky Baptie @legacyguardians, the “guardian angel” of legacy planning. We get right into the importance of wills, inheritance, and flexible estate planning, along with tackling challenges like tenant relationships and property management.If you're looking to protect and pass down your wealth, this episode is packed with actionable insights!You can also watch the episode on YoutubeYou can find Vikki on instagram: @vikkibaptie @legacyguardiansSecure your Legacy and Protect your Investments with the Legacy GuardiansBook Mentioned :Eat That Frog!: Get More Of The Important Things Done Today by Brian TracyWe hope you enjoy this episode and it helps you make informed choices on your investing journey. You can also listen to this episode on Spotify, Apple and anywhere you get your podcasts from!Don't forget to Like, share with a friend or family member and subscribe to be updated with each weekly episode.You can also follow us on Instagram

Are you still at the centre of everything in your business? Bradley Hamner, founder of Blueprint OS, shares his system for scaling businesses in the £500,000 - £3,000,000 revenue range. In this episode, Bradley reveals how to transition from doing everything yourself to leading a well-oiled machine. Learn the five key principles for making your business scalable, reducing owner-dependence, and increasing its valuation. “If you want to build a sellable business, you need to stop being the rainmaker and become the architect. -Bradley Hamner Tune in to discover how to make your business exit-ready! Watch the episode here: https://succession.plus/uk/podcasts-uk/bradley-hamner/ Get started by knowing how sellable your business is right now. Check out our Business Sellability Scorecard to find out. Learn more about your ad choices. Visit megaphone.fm/adchoices

As business owners, we often get stuck in the day-to-day activities, and neglect working on the business. Systemising business processes will allow us to break free. That's according to Joel Gerschman, Managing Dire­­ctor of The Change Coach, who's written a book on escaping the shackles of your business to achieve wealth, freedom and fulfilment. ‘The Mindful Entrepreneur' is all about how to make your business run without you, and he provides examples of entrepreneurs who have done that. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

The jury is still out on the right way to utilize AI in B2B sales. One thing is sure - AI and automation powered sales teams that stay lean are winning at a much higher rate than those who have gotten comfy over the last few years and have yet to figure out how to delegate gruntwork to machines.Today's guest is a master of sales efficiency. Over 5 ½ years, his team went from $0 - $30 million in ARR with only 4 salespeople using a truly efficient sales process, and now he's gone all in on AI transformation for B2B sales and go-to-market as a whole.Ryan Staley is the Founder & CEO of Whale Boss - a consultancy that helps Chief Revenue Officers & Sales Professionals leverage AI to work 10 hours less weekly and 2x their performance. He's also the host of The Scale Up Show - a top 2% podcast where he deconstructs how the top SaaS CEOs in the world grow their companies repeatedly and predictably.During his early days as a sales leader, Ryan received quite a bit of flack for not having the right processes and systems in place to build a repeatable and scalable sales process. When opportunity struck and Ryan moved upmarket, he was determined to not make the same mistake again. His first a-ha moment came when he realized that most SaaS sales leaders don't analyze their deal metrics enough to niche down and achieve efficient growth.Ryan then started looking at the patterns between the biggest deals they closed and took a data-driven approach to the top 40 deals the company had closed. He noticed that certain verticals had better outcomes than others, and the real kicker was that a few of these verticals weren't a focus point. His team then narrowed down on the few niche profiles that received the most value from their product and made it their full focus.Tune into the full episode to learn more on how to become an efficient and effective sales org!KEY INSIGHTS:04:01 Going from 0 - 30$ Million with 4 Salespeople06:22 How to find your true ideal client profile (ICP)09:04 Which metrics should you track?11:34 Why sales methodologies are flawed 13:57 Building a team of efficient sellers15:47 Systemising your referral stream17:03 How to utilize AI in B2B 20:29 Approaching AI the right way 22:29 Finding your personal AI use case Connect with Ryan - https://www.linkedin.com/in/ryan-staley/Connect with Alan - https://www.linkedin.com/in/alan-j-zhao/Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/

 Bio    Rob is the co-founder of propertyhub.net and the bestselling author of The Price Of Money (Penguin). He co-presents the UK's most popular property podcast, and has a weekly column in The Sunday Times.   Interview Highlights 02:30 Jack of all trades 06:00 Recruiting interested people 07:45 Life as a digital nomad 10:50 Getting into property 12:00 Podcasting – the magic ingredients 17:40 Property investment 20:20 Long term vision 23:10 The Price of Money 26:00 Inflation & interest rates 31:00 Diversified portfolios 34:00 The end game 36:40 Seeking advice 39:40 Systemising property investments 42:30 Sharing strategic decisions 46:20 Goal setting 48:40 Parenting perspectives 59:20 Increasing your own earning power 1:02:40 Consume less, do more   Social Media ·         LinkedIn:  Rob Dix on LinkedIn ·         Instagram: Rob Dix on Instagram ·         Twitter: Rob Dix (@robdix) ·         Website:  Robdix.com ·         Website: propertyhub.net Books & Resources ·         The Price of Money: How to Prosper in a Financial World That's Rigged Against You, Rob Dix ·         How To Be A Landlord: The Definitive Guide to Letting and Managing Your Rental Property, Rob Dix ·         The Complete Guide to Property Investment: How to survive & thrive in the new world of buy-to-let, Rob Dix ·         Property Investment for Beginners, Rob Dix ·         100 Property Investment Tips: Learn from the experts and accelerate your success, Rob Dix, Rob Bence ·         Beyond the Bricks: The inside story of how 9 everyday investors found financial freedom through property, Rob Dix ·         The Property Podcast - YouTube ·         Die With Zero: Getting All You Can from Your Money and Your Life, Bill Perkins ·         How I Found Freedom in an Unfree World: A Handbook for Personal Liberty, Harry Browne ·         Outlive: The Science and Art of Longevity, Peter Attia, Bill Gifford ·         The Coming Wave, Mustafa Suleyman, Michael Bhaskar ·         The Exponential Age: How Accelerating Technology is Transforming Business, Politics and Society, Azeem Azhar   Episode Transcript Intro: Hello and welcome to the Agile Innovation Leaders podcast. I'm Ula Ojiaku. On this podcast I speak with world-class leaders and doers about themselves and a variety of topics spanning Agile, Lean Innovation, Business, Leadership and much more – with actionable takeaways for you the listener.  Ula Ojiaku    I'm pleased to have with me here as my guest, Rob Dix, who is the co-founder of Property Hub and he's also an author, investor, entrepreneur extraordinaire, and we'll be learning more about it. So Rob, thank you so much for making the time to be my guest on the Agile Innovation Leaders Podcast.   Rob Dix    It's a pleasure, thank you.   Ula Ojiaku  Yes. I usually start with this question for my guests because personally, I am curious. I love learning about people. So what would you say have shaped you, looking at your background, into the Rob Dix we know and admire today?    Rob Dix    Well, it's a well trodden career path. I studied cognitive neuroscience, went to work in the music industry, obviously, as you do. And then sort of ended up leaving that and going into property. None of that makes any sense, and I think that sort of sums up how I've got here, which is just by following my curiosity and doing whatever seemed like a good idea at the time, and so if something seemed interesting to me, I would do it. And property, which I got into by accident in my early thirties, was probably the first thing that I've really stuck with and it's held my interest for the long term. I'd always just sort of like, wanted to figure out how something works, once I knew how it works I got bored, moved on, but with property it's like you kind of never get to the end, there's so much to it, and then it's also served as a gateway into investing more generally and into economics, ended up writing this book about how the economy works and all this kind of thing, but it's the same old theme of just kind of going with whatever seems interesting.    Ula Ojiaku    A very fascinating background. It sounds to me, and I'm not trying to box you in or label you, but you sound like someone who's multi-passionate and multi-talented, would you call yourself a jack of all trades?    Rob Dix    Absolutely. Yeah. I've written an article actually, in defence of being a jack of all trades, because I think people fixate on the master of none bit, but I think that there's a lot to be said for knowing a little about a lot, and I think it's a natural tendency. I was saying to my wife the other day that I don't think I would be able to, if I had to like knuckle down and it's like if you just do this one thing for three years, then there'll be this incredible payoff at the end of it. I don't think I could do it, even knowing that that payoff was there. I'm just naturally a little bit of like, sort of taking bits from everywhere. So I don't think there's any point in fighting it. I think you kind of skew one way or the other, and so I'm trying to embrace that tendency and use that to pull in ideas from various places into what I'm doing now, and yeah, make the best of it rather than just being completely scattered.    Ula Ojiaku    I feel like I am the same. I tend to get bored with things, I learn things quickly and once I've learned it and it's kind of routine, I get bored, and the only way to keep consistent is just about broadening my horizons, so learning from different fields. I have an engineering background, but I love learning about philosophy, psychology, how can I bring ideas out there into the field? From all outward appearances, you are successful. So what would you say has been the benefit of being a jack of all trades and kind of understanding who you are, embracing it instead of fighting it? How has it benefited you?    Rob Dix    A good question. Not something I've thought about, but I'd say on a purely social level, knowing a little bit about a lot is helpful, because you can end up talking to pretty much anyone about anything, whatever they're interested in, you know something about it and have some kind of a way in, rather than just having your one topic that you can bore on about forever. And I think in general, it just means that I'm always excited to be doing whatever it is that I'm doing, there's never like a, urgh, I'm still in the grind, because even if, you know, everyone has grindy periods of their career, their business or whatever, and I don't think that's necessarily avoidable, which is how it goes. You can't be absolutely delighted with everything all the time, but even when that's happening, there's always something I'm excited about, even if it's just being able to watch a YouTube video about something that evening that I'm looking forward to, like learning about something completely random, there's always something that means that it just never feels mundane.    Ula Ojiaku    And actually what you've said here with the whole buzz about GenAI. Where are we going? How is it impacting us? And it kind of reminds me of the World Economic Forum, their Future of Work publications, they do this annually, and one of the key attributes that would be needed in whatever future roles or responsibilities that you're going to have, is the ability to learn and unlearn. So that curiosity, being able to look out, I think it's something that, well, I am trying to teach my children as well, which is yes, you can learn a subject, you can learn things in school, but what's going to sustain you and keep you relevant is going to be your ability to learn, unlearn, and relearn, so it's really key.    Rob Dix    Totally. When we're hiring people, we always look for people who are interested in something, whatever it is, it doesn't have to be work related, even if it's super weird, better if it's super weird, because people who are interested in something, and people who push themselves in some way and challenge themselves, whether that's in a physical way, like doing an ultra-marathon or just taking something and seeing how far they can push it, I think if you put those two things together, we've found, that those are the traits of the high performers who you want to have around.    Ula Ojiaku    Yes, because there's something in the bias of past performance, but it doesn't necessarily predict the future performance, but the attributes of being excited about something, being able to dig into something of one's own initiative, not relying on external motivators, that is a better predictor of future performance than what one did in the past. I don't know what you think about it?    Rob Dix    Yeah, totally, and that's why we put very little weight on a CV because you can bend your life story in all kinds of different ways, but yeah, I think those internal attributes, like you said, are a better predictor.    Ula Ojiaku    Hmm. Okay, well, I'm glad to hear I have someone who thinks similar in this path. So you did say, just back to your background again, which is fascinating. You studied cognitive neuroscience, then went into music, found that boring, you then lived as a digital nomad for seven years before falling into property. Can you tell us a bit more about that?    Rob Dix   Yeah, so that was another classic example of just doing whatever seems fun at the time, and so that was when I left the music industry, because I'd got to roundabout 30, and when you're into music, as a way to spend your twenties, fantastic, you get to claim it's work, but it's just, if you're out every night, then you're doing a really good job of work, but then I was looking at the people who were 10, 20 years ahead of me and had families and the rest of it and they just didn't seem to be having fun anymore. They didn't really want to be out every night doing all this stuff, and so I thought, well, I'll get out now, while I feel like I'm in a strong position to make a move, not knowing what I was going to do next.  My wife and I went to spend six months in New York, because she loved it, had lived there before, wanted to go back, so we were there and then we discovered, I can't remember how, but we discovered the whole digital nomad thing while we were there, and it was this real moment of, oh yeah, we planned to do six months here and then go back to London and get a job or start something or whatever, but we don't have to. You can just go and work from anywhere, anywhere you've got an internet connection, and now that's obviously mainstream, people work from home, companies have policies where you can go and work from another country, and it's normal, but as recently as sort of like pre-covid 2019 kind of time, I'd almost try to avoid telling people that I was abroad, because they'd think it was strange and whatever, but now it's just become normalised, but back then it was, yeah, it was weird, but it was just super cool, because it gave us an opportunity to just go and live in all kinds of different places, and when you go and live somewhere, even if it's only for a month to three months or something, it's still very different from going up there for a week's holiday. You get to feel like you know a place on a deeper level, and so that was really interesting.    Ula Ojiaku   Right. No, I completely agree. I mean, I wouldn't say I'm at the level you are at as being a digital nomad, but professionally, I've had the privilege of visiting 18 countries and counting and there is that real difference when you stay there for a month or so, being able to soak in the culture, understand the nuances, get to know people, and actually potentially form relationships. During the time you were with your wife in New York for about six months, did you by any chance come across Tim Ferriss' 4 Hour Workweek?    Rob Dix    Oh, of course.    Ula Ojiaku    Could that have influenced you as well, by any chance?    Rob Dix    Yeah, I think that was before we left, and so that was kind of like the conceptual read about it in a book, but then we encountered real people who we met, who we talked to, who were doing it. And so it's like, oh, this isn't just a thing in a book, this is a thing that people are actually doing, and that made it a bit more real, I suppose.    Ula Ojiaku    And then you fell into a property. Could you tell us how you fell?    Rob Dix   Yeah. So by the time I left music, I sort of got to the point where I had some savings.  What's the default UK thing you do when you've got some savings? It's by property. So, I got interested in it and in the process of researching that investment, I just got super into it, and I suppose in the same way as I, and by the sounds of it, you, get into things, it's something new, it's exciting, you want to learn everything there is to learn about it, and there were, back in those days, there weren't all the same resources there are now, but there were message boards that I'd read through and things like that, and so I did all that in the process of buying my first couple of investments, but then, where that would normally I'd hit that point, right onto the next thing now, that never happened, I've retained that interest, and while we were abroad, I thought I want to learn more about this, I want to go deeper, but don't really know how, it's not like I want to go and get a job working property or anything, but I also got interested in podcasts, and so I thought well, I wonder how you create a podcast, and so I started a podcast and a blog talking about property, mainly as an excuse to get other people to talk to me. So if I just call someone and say, I don't really know anything, but would you have a chat with me on property for an hour, of course they're not going to say yes, but if you say it's an interview, and they don't think to ask if anyone listens to this thing, then they're going to say yes, and they did, and so, then it was episode number two or three of that that I recorded, where I met Rob Bence, who went on to become my business partner, and we've been doing a podcast together for about ten years now, but it was purely that. It was just, again, starting something without really knowing what the outcome of it was supposed to be, that then led to this whole career that was never the plan at all.    Ula Ojiaku    You know, the reason why I was laughing is it's similar story, but just different settings. I started my podcast, I was looking to get into a different field or career, and I quite didn't know how, and there was someone I wanted to work with, like you said, just rocking up to the person and saying, give me a job because I'm good, the person probably wouldn't have given me the time of the day, but when I now thought about it, framed it, kind of said, okay, how do I plot my cunning plan, I'll invite him for an interview and I'll say it's about this, I didn't know anything about podcasts, I didn't know how to set it up or anything, I just said well when we get to that bridge we'd cross it. So we had the interview, had conversations, and once I pressed stop on the recording, he said, I want you to work with us.    Rob Dix    Works every time.    Ula Ojiaku    But it's impressive though. 10 years, you and your partner have consistently been recording and releasing your podcast, how do you do this, because it's impressive.    Rob Dix    So I think there are two magic ingredients to this. One is to record at seven o'clock on a Monday morning, because there's not much that's going to stop you. If you try to do it at midday on a Wednesday, who knows what kind of business thing would come up or whatever, so doing that means it just happens. And the other is having a partner, because we both had podcasts previously on our own where the upload schedule was all over the place, because being consistent on your own is so hard, but when there's the accountability of someone else to turn up we just, I guess in those early days when you could easily waver, we were both turning up for each other, and now we've been doing it so long that it's just something you do. It's just inconceivable that you wouldn't turn up and do a podcast, and it's a lot of fun, and so I wouldn't want to miss a week. So yeah, we put out a podcast literally every week for 10 years, including through the births of various children and other family events, and we had episodes go out on Christmas day and New Year's day, not recorded on those days, but we put them out because it's like, it's a Thursday, the podcast comes out, that's how it is, and I think a large amount of the success that we've had has been early mover advantage. We were lucky to be early, definitely far harder today, but also consistency.    Ula Ojiaku    And would you say that you have some sort of administrative help in the background? Because I found that, two years ago I hired an assistant and I have outsourced like the production, it's not my strength, just having people to do that. Do you have that sort of help and has that made any difference?    Rob Dix    It's definitely helped. So we had an editor from the very beginning who would literally just take the files, take out the mistakes and that was it, nothing super high end, but it's just removed another barrier to doing it, and then for probably the last four years or something, we've had a proper producer who sits on the calls with us and does some research and all the rest of it, so there's a bit more to it, but we were doing it for six years before that, but being able to focus on the bit that you're good at and that you enjoy and remove all the stuff around it. I mean, I think I know people who are very successful, who've been doing it for a very long time who still edit their own audio. I don't quite understand it, but they clearly they get something from it. Maybe going back and reviewing the material is helpful to them, but for me that would take it out of the fun zone, I suppose.    Ula Ojiaku    So what have you learned in these 10 years of hosting the Property Podcast with Rob Bence and being in partnership in business with him?    Rob Dix    Well I've learnt an incredible amount, and I think a lot of that learning comes from being forced to talk about it, I think really helps, because I think everyone's learning stuff all the time, but it's very easy to learn stuff, but not be able to, and maybe you internalise it, but you can't verbalise it because you never have, and I like writing because that's how I kind of help develop ideas, but I also develop ideas in conversation, and because I'm forced to take those ideas and put them into a form that other people can understand on the podcast, it means that I've learned a whole lot more than I otherwise would have done because it's just made me it think about things more deeply, I suppose. So that process has been incredibly useful.    Ula Ojiaku    What have you learned about property?    Rob Dix   I think that my view on property has completely shifted over the years. I think I started from the position that most other people start in, which is not wrong, but it's that you sort of see  property as something that, you're looking at it at the level of the property itself, it's all about that particular asset. You're very fixated on the precise layout of that property, location of that property, you're thinking very deeply about that itself, and you're thinking about the rent that it brings in and it makes you a profit and that's great, and none of that is wrong at all, but through being exposed to property at, I suppose, a larger scale and also thinking about the economy a lot more, and how everything fits together, I now think about property not so much at the individual property level, but at the sort of the macro level of well, what is this, what is this as an asset class, where does it fit into everything, where does the ability to buy with debt fit into it, which is a huge, huge thing, and what about the growth of that asset over time, as opposed to just the rental income? So I've kind of gone from one extreme, which is where the majority of people will start, where you're doing everything yourself, you're thinking very hard about what colour paint to use or whatever, to now I'm like the last, however many properties I've bought, I've never seen, I just haven't visited them, I want to make sure it's good, but I'm not fixated on every last detail of it, because I'm more thinking about, well, you know, taking into account the overall economic context, where will this asset be in 10 years, and if I think that's a good place, then the colour you painted the living room doesn't make a big difference in that investment case. So I think I've now ended up at an extreme version of the other end, but being somewhere towards the middle of that spectrum, rather than just looking at the individual property level, I think is helpful. So we try to take people somewhere along that journey through what we do on the podcast.    Ula Ojiaku   And on your podcast, the thing about you and Rob Bence, or Rob B as he is fondly referred to, is that you have this unusual quality or ability to break down typically complex topics into simple step by step, easy to follow concepts. I aspire to communicate like you both do. So  what's your take on the taking a bigger picture approach towards property, kind of looking at your purchase of properties as from a perspective of how they can serve a longer term goal or a bigger vision?    Rob Dix    Yeah, I've come to see property as very much a long term thing and property, it kind of forces you to be long term, because it's such a pain to buy and sell it, and that's one of the drawbacks of property, but I think it's actually one of the hidden advantages, because you could pick any asset class and if you just bought it, held on to it, and didn't mess around with it, then you'd probably do okay, but obviously if you're investing in the stock market, then it's incredibly easy to mess around, like sell when you panic and sell when you shouldn't be, and buy when you shouldn't be, and get carried away, and so you can almost be your own worst enemy. With property, it forces you to think long term, and when you take that perspective, but especially when you consider the fact that if you're buying with debt, then the value of your debt stays static and yet inflation will lift the value of the property itself, so even if property only ever goes up in line with inflation, but your debt is static, then you end up winning just through the natural process of inflation existing. So that makes no difference over a year or two, but over a decade, it makes a big difference. So when you start looking at it through that lens, then you say, oh, well, it's almost rigged in my favour and it's almost, and it's going to play out in this way, and so the details don't matter so much. If you're trying to make money from property, if it's your job, you're flipping properties or you're refurbishing and you want to pull your money back out again, then you need to get everything right, and you need everything to go in your favour and need that to happen quickly, and you can do that. It's hard work, but you can do it, but if, rather than using property to make money, you're using property to store and compound wealth over time, then it just works in such a way that you don't have to worry about so many of the things that you normally would, and you'd have to, after you've been doing it for a decade, you see it and you go, oh yeah, I bought the property for this much, and now it's worth this much, I had 25 percent equity in the property, now I've got 50 percent equity in the property, and you see it. It's hard to see for the first couple of years because it happened so slowly, but then when you believe it happened and you see it happening, then it gets really exciting.    Ula Ojiaku    Gosh, I could take this to several directions, but I will hold myself. So your book, the latest one, I know you're in the process of putting together another one, and I know it's going to be excellent, and of course, if you'd like to tell us about it later on, you can, but in your book, you did mention the thing about inflation, and it's not intuitive, but that's property holding, the value, but I was kind of thinking of the gold standards, because gold, if you were to buy property back then, maybe 50 years ago, 100 years ago, paying in gold, you would probably more or less, you need the same amount of gold to pay today, but it's not the same with fiat currency, like the paper money. Could you explain a bit more about that?    Rob Dix    Yeah, inflation, it's another one of those things that happens slowly. So, obviously, over recent years, everyone's been talking about inflation, and it's been particularly high, but most of the time it's not, and it's not supposed to be, there's this 2 percent target, which is pretty arbitrary, but it's meant to be at a level where you don't notice it happening, no one complains about it that much, but over time, that 2 percent compounding really adds up. So even if inflation were under control, the effect of this is that the same number of pounds or dollars or whatever else will buy you progressively less and less over time, and everyone knows this, but doesn't think about it, in that you're used to the fact that everything costs more now than when you were a child, but why, that doesn't make any sense. If anything, it should have got cheaper, because we found more efficient ways of producing whatever it is, but you're just used to that being the case, and it's not because it has got more expensive to produce everything, it's because the value of the money that you're measuring it in has fallen, and that's what inflation effectively is. So where it comes back to gold is that everyone thinks that property is this asset class that's had runaway growth, but it's incredible, if you go back to the 70s, and you measure it in gold instead of in pounds, then it's pretty much the same. It would take you the same amount of gold to buy a house today as it would have done 50 years ago, and that shows you that it's because, it's not like gold has stayed completely still, so the analogy is not perfect, but what it kind of drives at is that it's not the property that's moved, it's the pound that's moved, that hasn't gone up in value, the pound's fallen in value, and so that's just, so if you own a hard asset, something that there's a limited supply of, of which gold is one, property is another, Bitcoin's a third if you're that way inclined, then over time, that will go up in value compared to the pounds that is shrinking. The next level of that is that if you buy that asset with leverage, with debt, then it means that the debt is measured in pounds, and so over time it has this effect that you might have borrowed £100,000, and 50 years ago, £100,000 would have been a vast amount of money. Now it's just like, yeah, I'll take out a mortgage for that, no big deal, and then another 50 years, well, what's it going to be then? It's going to be not quite pocket change, but getting on for it, and so you get to benefit from the fact that like I say, even if the asset that you own, the property in this case, only goes up at the same pace as everything else, then you win, because the debt that you took out is static. So you could have a property that you bought for £200,000, it goes up to be worth £300,000 purely because of inflation, well that extra £100,000, that's all yours, you still own the same as you did in the first place.    Ula Ojiaku    So is it despite the interest rates, would you say the inflation still, would there be a point in time where it wouldn't make sense?    Rob Dix   It's a great question and it's actually got better now interest rates have normalised because if you could take out a fixed rate mortgage for the entire time that you're going to own the property, which in America you pretty much can, then it's all good, because you know exactly what your outgoing is going to be, and if you're making a monthly profit from that property, then your interest cost is kind of irrelevant, it's been covered by the rent, so the interest that you're paying is never coming out of your own pocket. So that's like, great, sorted. The problem is if interest rates go up dramatically, which of course recently they have, which means that if you bought something that made sense when you're borrowing at 2 percent and now you're borrowing at 5 percent, that can be a painful adjustment, and eventually rents will increase to such an extent that it'll all make sense again, but there could be a number of years in the middle where it just doesn't really work for you, but for the whole time, the whole 14 years, the interest rates were pretty much nothing. We knew that that was unusual, we knew that wasn't supposed to be the case, and one day they would go up again. We didn't expect them to go back up to where they were so quickly, but we knew it was going to happen at some point, and so that made it tricky to go, okay, well, how much of a margin do I need to build into my calculations? What do I need to assume that interest rates could go up to, that'll still be okay, but now it's happened, let's say that you're borrowing at 5 percent today, I'm not saying it's not going to go up further at some point, it could do, it could go up to 6 percent, but interest rates have gone up by about 250 percent over the last couple of years, that's not going to happen again. If you're borrowing at 5 percent today, it's not going to go up to 10 percent. Come back and clip this if it happens and make me look silly, but it's not going to happen, because the world is so indebted that everything will fall apart. So you still need to have a margin, but it's not the same as it was before.  So that's the silver lining view on the fact that interest rates have gone up so fast. It's a painful adjustment, but it means that you can make future decisions with more certainty.    Ula Ojiaku    Is that why you made the statement that investing can be seen as a leveraged bet on inflation?    Rob Dix    Yeah. So the simple way of describing this is if inflation lifts the value of your asset, whatever that asset is, property in this case, by 2 percent a year, which is what inflation is supposed to be, if you've only put in a quarter of the money, then that means that it lifts the value of the money that you've put in by 8 percent, so you're getting an 8 percent growth on your own money based on just inflation being at the rate it was supposed to be, and the way it tends to play out, as we've seen, is that if inflation overshoots, then you say you get more inflation than you're supposed to, yeah, that's not great as a central bank, you'll try and bring it back down, but it's not the end of the world, whereas if inflation goes below 2 percent, they'll pull out all the stops, print money, slash interest rates, do everything they can to get it back up. So the effective rate is, the average over the last 20 years has been 3.8, and it's met, and so even though the target is two, so if that's the case, and your asset keeps up with that, then again, multiply by four, if you put in a quarter of the money, and that's where you get to, and the only assumption you need to make is that inflation continues to exist, and of course it is because it has to, because it's explicit policy, and if you ended up with deflation, then the government is in the same position that you are as an individual, the government has debt and an inflation makes it that more manageable, deflation would make it less manageable. It's still barely manageable as it is, so it just can't be allowed to happen. So that's why if you're pinning your investment on one particular concept, that's the one I'd feel pretty confident about.    Ula Ojiaku    You are an advocate for a having a diversified portfolio. Could you explain or share how you go about doing that and why it's important?    Rob Dix    Yeah, I think that everyone will have their own view when it comes to how much diversification they want or need, and there is an argument that if you deeply understand something, then there's almost more safety in investing 100 percent in something you deeply understand that most people either don't, then sort of diversify across a whole load of things that you don't understand. I've got some sympathy for that view. If someone said to me that they were 100 percent in property on the basis that they had all the right safety measures in place, they weren't over leveraged, they had emergency funds, all this kind of stuff, then I wouldn't be like, you're crazy, and I think it's also, to a large extent, the best investment is the one that you actually make. People are scared of investing in things that they don't understand in many cases, rightfully so. So if there's a particular investment that you're happy with, and it means that the alternative would be doing nothing, then that's fine, but personally, I'm heavily in property, but I also invest in other assets, stocks, bonds, gold, Bitcoin, you name it, but I sort of split my portfolio in two in terms of the way I think about it. I've got property, which is the bit that I'm supposed to know about, and so I'm kind of, I'm not actively making decisions. Everything else I'm going, well, I can't possibly know about all this other stuff as well, it's not possible, there's not enough time. So I split my non property part of my portfolio across everything, on the basis that whatever happens, there'll be times when bits of it are doing well, bits of it are not doing well, and it will all average itself out in the end, and so the important bit there is being truly diversified, because investing in just the UK stock market, if you're just tracking the FTSE 100, you might think, well, great, I'm diversified across a hundred companies, but it's all one geography, right, and if something happens to the country, that affects everything, and it's just one asset class, it's just the stock market. If something affects all stocks, then that affects, so even just being globally diversified across stocks isn't enough, so you need to bring other assets into the mix as well, you want some things that are doing well when other things are doing poorly. So if you're going to go for diversification, then I think most people need to be more diversified than they might assume, because there are times when stock markets across the world all do very, very badly and do for a long time, at which point you want to be owning something else as well.    Ula Ojiaku   I believe I've heard you and Rob Bence (that is, Rob B.) say this, you know, in several of your episodes of your podcast, it's all about your end game, because  it's senseless to go copying people or imitating people indefinitely without knowing the rationale behind why they're doing what they're doing. So if one has that clarity of, this is where I want to be in 10 years, 20 years time, then you work backwards. It might make sense, given the example you gave us, oh, maybe someone having 100 percent of their investments in property, but they have all the stop gaps and the safety measures in place and yourself going into, okay, I have part of my assets in property, but I've also diversified, I think it's all about the end game.    Rob Dix    I think that that's completely true, and it's also the hardest thing to figure out. You can go and research investments for all day long, but then knowing what you actually want is, that's hard, the self-knowledge piece of being able to predict the future and knowing how you'd react to different situations. I think it's very easy to, for example, go oh yeah, well, you know, I'm investing for the long term, so if my aggressive stock market portfolio goes down by 50 percent in a year, that's fine because I know it'll come back again. All right, but how would you really feel if that happened, and actually knowing that in advance is not an easy thing to do.    Ula Ojiaku   So for someone like me, it's not just about me, having children changes your perspective about things, because if it's just me personally, I think I can survive on beans and toast indefinitely, but when you have people you're responsible for, so some of the things I aspire to is for them to still be able to work and do meaningful work and add value, but not to be distracted by unnecessary things. So if it's music or art they want to major in, they can do that, but they have to be productive and bring value to the world through it, and not have to think about the money, but not too much that they wouldn't also know the value of work.  So that's the sort of end goal I am working towards, and of course, to be able to give to causes and create opportunities for people or demographics that are underserved or that typically wouldn't have the sort of opportunities compared to their contemporaries would, so that kind of drives me in terms of the way I choose things. So I'm wondering, though, where does going for expert advice come in? So you are an expert in property by all ramifications. If you talk about the number of hours you've put into it, the practical experience, but for the other parts that you don't have as much hours invested into it or experience, do you think it's a useful thing to seek out the advice and perspective of experts or people who know more about it, but of course keeping your end goal in mind?    Rob Dix    Yeah, I think that I'm unhelpfully independent in that I always want to do things myself, and that's not necessarily the best way. I think it's a good idea to bring in other people with more knowledge than you do, but with two things in mind, and you've mentioned both of these already, but first is knowing what you ultimately want, because any decent advisor is going to start by saying, so what do you want? I can't make a plan for you unless you tell me what the outcome is, and so you need to know that anyway. And then also I think having enough knowledge on your own to understand what you're being told and why you're being told it, and if it makes any sense, and I would personally never be comfortable making an investment, just because somebody with lots of diplomas on the wall or something said to me, I said, yeah, this is what you should be doing, trust me, it works for all my clients. Maybe they're right, but I just wouldn't be able to do it that way, so I think doing enough research and understanding enough about it is something that everyone should do, because no one's going to care about your money more than you do, but that doesn't mean you have to just plough ahead and do everything yourself.    Ula Ojiaku    No, definitely that critical thinking and not switching off your own thinking and analysis and doing one's homework, I completely agree. How much of it do you do when you consider investing in these other set classes?    Rob Dix    I've spoken one-on-one with professionals, but never got to a point where I feel like I want anyone to do anything for me. I feel like I'm investing in such a way that I can do it myself, because there's not much to do, I've deliberately set it up in a way where you just, again, diversify and leave it, but outside the context of speaking to people one on one, I've read vast amounts of other people's thinking on this topic because it's something that I find interesting, and so what I'm trying to do with my books is to come up with something for people who aren't that interested, so they can just read that one book and get sort of like the 80-20 of what they need, because I'm going to go deeper on it because it's fun for me, but I'm not judging, not everyone finds it fun, that is fine, and so yeah, I kind of researched it, all this stuff, but far beyond the point that I need to almost as a hobby, because it's enjoyable, but for everyone else, I don't think you need to take it to that kind of extreme at all.    Ula Ojiaku    Thanks for that, Rob, and it kind of brings me back to the point you made about, you've kind of systemised your, will I say your business, your work, your life, such that you spend less than an hour a week on your portfolio. Can you share the thinking behind it and how did you get to this?    Rob Dix    Yeah, so this is specifically to my property investments and so there's, I'd say three elements to this, and the real secret is in the third one. So the first is in the strategy. So it's a hands off approach. You buy something, you rent it out, you leave it, that's it, so there shouldn't be much to do. The second is, it's about the type of asset you buy. So if my goal is to be in it for a long time, all I want is for time to pass, then I don't want property that's going to be a hassle, because then it's going to take up my time, I'm probably going to give up on the whole thing and sell just out of annoyance, and so I'm buying assets deliberately that are relatively new so they don't need loads of stuff doing to them, and that's quality stuff so I can be very selective about the tenants that we put in there, so they're going to look after it and stay for the long term, and I've got properties where I've had tenants in there for five years, possibly more. It's like, well, that's the dream, that's fantastic. Then the third thing, which is the real secret is having a PA, because that then is like, okay, well, obviously of a portfolio of any size, even if you're using letting agents, things will happen, things will come up, things will need your decision, mortgages will need to be applied for things, just stuff will happen, and so having a PA to handle all that is just incredible because this whole, it's actually an hour a month, I think I put an hour a week, but it's an hour a month, and I tracked this to make sure that I was actually telling the truth, and I am, I tracked my time for a few months, and the only things that I did were transfer funds, sign things and occasionally answer a WhatsApp message from my PA saying, are you okay with me doing this, and that was it, and it's like, that's a position that you can't be at from day one, because it's not worth having the overhead of having that in place if you've just got one or two properties, but when you get to a bit more scale, that's the benefit of getting to scale, because you can put in place things like that that just make life so much easier.    Ula Ojiaku    Well, I definitely aspire to that. You say you run an open book management and profits share. Could you tell us what do you mean by that?    Rob Dix    Yeah, so this is something that we only started doing very recently, within the last six months at the time of recording and what we'd always had previously, so we've got a team of across the business, can I say somewhere between 30 and 40 people, I'm not quite sure, I should probably know that, but we've always had, like before, an executive team at the top, made up of maybe five, six people, and they would have access to the financials, the numbers, so they'd make all the strategic decisions off the back of that, and then go back to everyone else and say, right, this is it, this is how we're going to execute on it. The change that we made was that we gave access to all the financial numbers and everything to the entire business, and the benefit of that is that everyone can then be a part of those strategic decisions, because everyone, of course, knows their own area better than anyone higher up in the business does, because they're in it day to day, and so if they can see the numbers and how what they do can affect those, they can propose better ideas, they could act more effectively. We've had multiple, multiple instances, even just within those six months, of individuals coming up with ideas for people, things we could do better, things we could do cheaper, like cost cutting, and this is the other part of it, because the profit share element means that everyone's extra motivated to run the business better, because they directly benefit. And I thought that the benefit would be there in the longer term, I thought in the short term, it could actually be disruptive because you're almost distracting people from the day to day with all this other stuff, and it's a lot to take in if you don't come from a business background, you're not necessarily going to understand what EBITDA is or something, but now, actually, there was very little of that and we started seeing the benefit immediately. So, I'm not going to say I wish we did it sooner, because I think you need to have a certain type of maturity of team to be able to deal with that, we haven't always, and you need to have the business in a certain state to do that, but I'm very glad that we've done it now.    Ula Ojiaku    Hmm. And when you say you need to get to a certain level of maturity and state, is it more about having operational systems in place or something else?    Rob Dix    I think it's a couple of different things. I think the business needs to be in some form of stability or steady state in that if you're still trying to find your model, you're doing like a startup where you need to get the product market fit or whatever, you can't be led by financial numbers in the same way, you'll be led by data, but it's a different way, running lots of experiments, it's a different thing so you need to get the business to a certain point, and I think there's also a maturity of the people involved, and that's not an age thing with maturity, we've got very, very young people in our business who are sort of super mature. It's just an attitude. We've developed the team over time. We've got better at hiring. We've got better at finding brilliant people and holding onto them, and so we've now ended up with a team that is in age range all over the place, but in attitude wise, very mature and able to, I suppose, deal with this information and treat it the right way. I suppose the stereotypical negative view on this is you're talking about numbers in the millions, and someone's sitting there going, well, I'm only getting paid 40 grand, this isn't fair, but you've got to understand revenue and profit, not the same thing, and all this kind of stuff, and so there needs to be, yeah, you have to have the right mindset to really get it, I suppose.    Ula Ojiaku    Understood, it makes sense. And the thing about you saying, okay, opening up the financial information across the board to your employees, it aligns with this lean agile concept of decentralising the decision making and kind of bringing that decision making closer to people who are actually doing the work. Of course, there would be guardrails, and I'm sure you have that, so that that's a great concept. So how do you go about setting goals business wise, or you can start with personally and then business wise, because it's kind of ties into opening up the numbers to your team and then coming up with ideas, but how do you set goals generally, and how do you measure if you're achieving those outcomes you set out to?    Rob Dix    So I'll start with business wise, because I think it's easier, in that we, in the past, I think we've been guilty, and this comes from the top, it's me and Rob, we've been guilty of biting off too much, trying to do everything that seems like we could do it, and because the podcast has done so well and lots of other things have worked well for us, we've had situations where we could do a lot of things, I think we've had to learn that could do and should do are not the same thing, and there's only so much you can do a really great job at. So we've now got to a point where I think as we've matured as individuals as well, we just set goals that are based around growth, but not crazy growth, not hyper growth, and whenever you've got a financial number, you're balancing it with a service number, so you're not always just going for profit at the cost of anything else, and setting goals that are a stretch, but achievable. So we've again, made the mistake in the past, having super bold goals, which sound motivational, but then when you get half the way through the year, you go, there's no way we're going to do this, then it's actually demotivating for people. That's the business side, on the personal side it's not that different, we can come back to the jack of all trades thing, probably think about goals in the context of different areas of life. So I'm looking at all the different roles that I have and trying to have a, not just having business goals, but having fitness goals and family goals and friend goals and all that sort of thing, and trying to find some kind of balance, and again, I don't know if that's for everyone, I don't know if it's for every stage in life, I'm sure there'll be times when it makes sense to have a complete focus on your business so you can get to a certain point, or have a complete focus on your family and then go back to the business stuff later. There'll be times when that's the right thing to do, but for me, I'm in a position where I can and I want to sort of have a balance across everything.    Ula Ojiaku    And how would you say parenting has changed your perspective, comparing life without children and now?    Rob Dix    That's a really interesting question. I think it's shifted my focus in a way that before, because I enjoy work and things that seem like they could be work, you could argue whether they are at all, so doing more research on something or whatever, it's like, yeah, this is work but is it really work, so there was a tendency for that to just dominate everything, especially because I wanted to achieve, and so I just wanted to work all the way up till bedtime or whatever, because it was kind of fun and I'd tell myself it was necessary. But then when you have to finish at a certain time and you want to finish at a certain time because you want to see your kids, then it means I'm making a far more efficient use of the time that I put in, so in terms of a productivity hack, I think it's a good one, but also I think it's all the stereotypical stuff about being less selfish and more outwardly focused, I think I've become a lot more empathetic. I think I was possibly not massively deficient, but a little bit deficient in that regard before, and it's given me more empathy in general. And again, with the stereotypes, just kind of realising what really matters, and so whenever there's a business setback or challenge or whatever, it's just like, yeah, okay, but it's not the end of the world, is it, still with your family, it's all good, we'll deal with it.    Ula Ojiaku    Puts things in perspective, doesn't it?    Rob Dix    It does, and yeah, that's not an original insight, but it's completely true. So whenever you hear people saying this stuff before you're a parent, it's like, yeah, well, I don't know, maybe, maybe not, I don't know if that would be that way for me, but I didn't feel ready in the same way that, I don't know, some people I think know that they want to be parents or whatever. I probably waited a bit too long because I never felt ready, but then there comes a point where you just, you have to be ready, biology isn't going to wait, and so it's like, ah, yeah, I kind of thought everyone talks about all this stuff, is this going to be true for me? Surely not. But then it was. So there you go.   Ula Ojiaku  Well, thanks for sharing that. It's always a life changing decision, and I don't think it's an original thought, but parenting is like the job you get, and then you can get the experience afterwards. That goes against the natural law of things, at least you, you should have some sort of experience and proof that you're qualified, but parenting, being a parent is something that you typically get it and you learn on the job.    Rob Dix    Yeah. Well we had babysitters and stuff from when our kids were quite young and some of my friends would say like, oh, are you comfortable leaving them with babysitters? Are you kidding me? They actually know about this, I don't have a clue what I'm doing, they're far safer with them than with me.    Ula Ojiaku   I remember having my first child in the hospital, was one day and they were like, okay, yeah, now you can pack the baby and you're ready to go, and I'm like, what, and my husband then, and we're like, what, I mean, you're letting us go with this baby home? Okay. Yeah. Well, 13 years on, he still lives, so I think there's something to say about that. Well, it's been great. So what if we shift gears a bit more and then going to books, it's obvious you're an avid reader, learner, and what books have you found yourself recommending to others? I mean, apart from your very thoughtfully written book, The Price of Money, I can't recommend it enough. You break down economic concepts and kind of bring the whole big picture in, so it's something I've enjoyed going through and I will be referring to again and again, and you've also written books on property, like How to be a Landlord, which I have on my Kindle and others. Are there books that you found yourself recommending or gifting to others, and if so, can you share some of these?   Rob Dix Yeah, well, the thing about parenting, as you'll know, is it reduces your time for reading, so I've read far fewer books over the last six years than I had done previously. I find myself listening to a lot more podcasts than watching YouTube videos and stuff, but in terms of books, the one that I can mention that's made a real impact on me in recent years is called Die With Zero by Bill Perkins, and it really ties back into this whole goal setting slash knowing yourself slash what's the point of it all, and it's very relevant to investing as well, because the basic thesis is that you're always swapping something for money. So you're giving up your time, you're giving up your life energy, your focus, you're swapping something to get money, so if you live the ideal life, then you should be swapping enough of that to get all the money you want, to do to have all the experiences you want to have, and then die with zero. So you have nothing left to do, which means you've got it exactly perfectly right, but what most people do is they get fixated on the money part and always chasing a bigger number, so you end up passing on far more than you need to, dying with all this money in the bank, but you've missed out on having experiences, and there are some experiences you could only have in your 20s. So people talk a lot about how important it is to save from a young age and the compound interest and all the rest of it, and it's true, but it's got to be balanced against the fact that there are some experiences that you'll look back on fondly, later in life, that you can only have in your 20s. You wouldn't want to go clubbing in your 60s, or maybe you would, but I doubt I will, I wouldn't want to do it now, so that book, it's another one of those where it's super obvious when it's put to you in the right way, but he does such a great job of making that idea really connect, and I've made changes as a result of reading this book, and for me, that's the mark of a good self help book, right, does it actually help you?    Ula Ojiaku    The action, what action do you take afterwards? It's not just about, yeah, it's a good idea, I feel good, no action. Wow. Okay. It's definitely on my to read or listen to lists. What other book would you recommend?    Rob Dix   I've got another weird one, which is called How I Found Freedom in an Unfree World (Harry Browne), it's another of these books that kind of make you question your assumptions, I suppose, and the theme of it is about kind of doing what you want to and not doing things purely for other people, and this book does take it to extremes at points, it takes it further than I'd want to, but the point is often, I think people find themselves holding them back or limiting themselves based on either what other people think or what they assume other people want, and often it's just that other people don't really care that much, so you just do what you want to do, and so it's another one of those that gets you thinking in a different way.    Ula Ojiaku    Thanks for sharing, anything else?    Rob Dix   There's a book called Outlive by Dr. Peter Attia. It's about health and fitness, but it's coming at it from the perspective of what do you want to be able to do in the last decade of your life, well do it. So a lot of people, because of modern medicine, can live for a long time, but the quality of life in the last 10 or even more years is pretty shocking. So what do you want to be able to do, and if you get clear about what you want to be able to do, like you want to be able to pick up your grandkids and go for a long walk and all this kind of stuff, then work back from that to what you need to be able to do now, because there's going to be a drop off in terms of what you need to be able to do. So if you want to be able to walk a mile when you're 80, you need to be able to walk a lot more than a mile now I think from looking at it from that way, I found it very motivational compared to, well, yeah, it'd be nice to be able to have a bit more muscle or run a bit faster or whatever, but does it really matter that much, and I've found that quite eye opening.    Ula Ojiaku   Okay, well, and the thing about what you said about the book, Outlive, I haven't read any of the three books you've recommended yet, but I'm going to put them in my to-read list. There is this one I'm currently listening to, which is The Coming Wave by Mustafa Suleyman. It's really talking about technology and he was one of the people that founded what's now the AI arm of Google, but talking about the intersection of AI with biotechnology and the sorts of advancements that this is going to push us into new frontiers, but kind of going back to what you said about thinking about in old age, what would you like to be able to do? The advancement is such that they are looking into how to defer aging, keep us fitter, longer, have a better quality of life, even in old age, and probably pushing our life expectancy even more, but there is that danger as well economically, because it's only those who have that certain level of affluence, or are comfortably financially that probably will be able to afford that, and those who don't the gap would widen. So it's just, you're mentioning it reminded me of the book and just halfway through, but if you've not read it, that is probably something that you might want to look into as well. That's my recommendation.    Rob Dix   Similar to that, that's reminded me of a book by Azeem Azhar called The Exponential Age, which I must admit I haven't actually read, but I interviewed him, so I watched loads of interviews with him in preparation for that, so I feel I've got the general idea, but that's about the accelerating pace of technology and even things like with 3D printing being a great example, like when that first came out, it was rubbish for years, and it was, ah, this will never turn into anything, and then they cracked it, and now it's incredible, and so many more technologies like that and the exciting side of that and the opportunities it brings, but as you highlighted, some of the dangers of that as well, and the challenges that it creates, so that's really interesting.    Ula Ojiaku    Yeah. Well, thanks for that. Any words of advice for the audience? Now, my audience are typically leaders in organisations, you know, entrepreneurs or leaders in large organisations who are usually looking for ideas of how to do better, implement better or live better, so generally, what would you leave the audience with?    Rob Dix    I think I'd hit on a point that I didn't mention earlier, but should have done when it comes to talking about investing and all the rest of it, which is a point that I'm going to be making in my next book, which is that all this investing stuff is great, but the most powerful thing that you have is your own earning power, because there's only so much you can save, based on how much you're earning - you can cut your costs, that's fantastic, but there's a limit, you can't live on zero. There's also a limit to what investments are going to do for you. You're not going to be able to make 100 percent returns every year forever, not possible, but the only thing that is uncapped is your earning power, so you can, if there's nothing stopping you from earning 10 times more than you are now, a hundred times more than you are now, I'm not saying everyone can, but it's theoretically possible, and so I think everyone gets very excited about investing, because it sounds like, oh yeah, I can invest in this thing and make a big return, but the only thing that you can really make a difference with, and the thing that you actually have control over, is your own earning power. So I think that's something that, although I talk about investing a lot, I think investing in learning new skills, taking a conscious approach to your career, I'm sure your audience will be doing this already, but really taking control of your career progression rather than just kind of like bumping along and hoping someone gives you a pay rise or something, that's far more valuable than any investment you can make, and finding something that you want to do, and will enjoy doing for a long time, because people are retiring later than ever, it's getting harder and harder, you're not going to be by default, get to age 65 and have your house paid off and have this pension that's been paid into for you. So obviously you want to do what you can investment wise to get to a point where you are able to retire when you want to, if you want to, but far better to never want to retire, and so if you just find something that you just love doing, so you can just happily, as long as your health permits, do it forever.    Ula Ojiaku    Wow. Increase your earning power, there's no cap to that. I am looking forward to your new book, definitely. Do you have any idea of when that is likely to hit the shelves?    Rob Dix    My publisher's been asking the same thing.    Ula Ojiaku    Okay. Well, no pressure, he or she didn't pay me, but I'm just wondering.    Rob Dix    At some point in 2025, these things I've got the write the thing first, but then even after that, it takes a while until it comes out, but yeah, at some point in 2025 is my hope.    Ula Ojiaku    All the best with the process, I know it's going to be something excellent, and I look forward to it coming out. So how can the audience find you?    Rob Dix    So they could go to robdix.com, that's where you'll find stuff I've written and links to everything else that I do, and there are links there to my social channels that I go through periods of being more active on than others, but that's probably the best place to start.    Ula Ojiaku    Any ask of the audience? For me, my ask is they should go check your website, buy your books if they're interested in property and economics and all that and read your blog, but any other ask of the audience?    Rob Dix    I guess my ask is if you've heard something that has sparked a thought, which I hope is the case if we've done our job, then do something with it because, again this is advice to myself here, but I listen to podcasts as entertainment almost sometimes, and it's really interesting and then you're onto the next one and you never do anything with it so I think consume less and do more with the stuff that you do consume is advice that I'm trying to give myself, and that's what I'll pass on to the audience as well.    Ula Ojiaku    Consume less, do more. Thank you so much, Rob. It's been a pleasure having you on this podcast and I thank you for sharing your wisdom, your insight, and you're as generous in this live virtual session, as you are in your newsletters and your podcast, so thank you again.    Rob Dix    Yeah. Thank you for having me. It's been a fun conversation.    Ula Ojiaku   Yes, I agree. Thank you again. That's all we have for now. Thanks for listening. If you liked this show, do subscribe at www.agileinnovationleaders.com or your favourite podcast provider. Also share with friends and do leave a review on iTunes. This would help others find this show. I'd also love to hear from you, so please drop me an email at ula@agileinnovationleaders.com Take care and God bless!   

Have you ever stopped to think about why creating a steady rhythm of work and planning in your business is so essential for its growth and success? In this episode, Patrick Thean explored the significance of slowing down and taking the time to work on your business, not just in it. This insightful discussion highlighted the importance of systematically laying out long term goals, annual plans, and quarterly objectives to ensure the execution of your strategy. Patrick emphasised the need to not just set goals but also to define what success looks like. It's not just about saying, I want to grow my business, but about specifying the parameters of success, the actionable steps, and what achieving those goals would actually mean. This valuable insight resonates deeply with the need for businesses, regardless of size, to create a structured rhythm of work and planning. It's about more than just having a plan; it's about visualising the plan, documenting it, and working collaboratively to achieve it. By implementing this approach, businesses can avoid the chaotic approach of continuously being in the thick of operations and, instead, focus on strategising and executing with consistency and predictability. This method not only sets the groundwork for sustainable growth but also plays a fundamental role in creating an environment where candid and spicy conversations are not just encouraged but essential for progress. The key takeaway here is that by investing time in creating and working within a structured rhythm of planning, businesses pave the way for sustainable growth, increased consistency, and a higher chance of achieving a premium exit when the time comes. How do you approach the rhythm of work and planning in your business? Share your thoughts! If you find these insights helpful, please share them with your network. Watch the episode here: https://succession.plus/uk/podcasts-uk/patrick-thean/ If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights. #BusinessStrategy #RhythmofWork #Planning #Execution #BusinessGrowth Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever stopped to think about why creating a steady rhythm of work and planning in your business is so essential for its growth and success? In this episode, Patrick Thean explored the significance of slowing down and taking the time to work on your business, not just in it. This insightful discussion highlighted the importance of systematically laying out long term goals, annual plans, and quarterly objectives to ensure the execution of your strategy. Patrick emphasised the need to not just set goals but also to define what success looks like. It's not just about saying, I want to grow my business, but about specifying the parameters of success, the actionable steps, and what achieving those goals would actually mean. This valuable insight resonates deeply with the need for businesses, regardless of size, to create a structured rhythm of work and planning. It's about more than just having a plan; it's about visualising the plan, documenting it, and working collaboratively to achieve it. By implementing this approach, businesses can avoid the chaotic approach of continuously being in the thick of operations and, instead, focus on strategising and executing with consistency and predictability. This method not only sets the groundwork for sustainable growth but also plays a fundamental role in creating an environment where candid and spicy conversations are not just encouraged but essential for progress. The key takeaway here is that by investing time in creating and working within a structured rhythm of planning, businesses pave the way for sustainable growth, increased consistency, and a higher chance of achieving a premium exit when the time comes. How do you approach the rhythm of work and planning in your business? Share your thoughts! If you find these insights helpful, please share them with your network. Watch the episode here: https://succession.plus/uk/podcasts-uk/patrick-thean/ If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights. #BusinessStrategy #RhythmofWork #Planning #Execution #BusinessGrowth Learn more about your ad choices. Visit megaphone.fm/adchoices

Professor Simon Baron Cohen is a professor of clinical psychologist and professor of clinical psychopathology at the University of Cambridge. He is the director of the Autism Research Centre (ARC) and one of world's leading autism researchers.WATCH NOW: https://youtu.be/fwC1rzgmPtwSOCIAL:TikTok - https://www.tiktok.com/@thehumanpodcasttiktokInstagram - https://www.instagram.com/thehumanpodcastinsta

If you've ever considered, or want to learn more about, growing your business by acquisition, you'll want to listen to this week's guest, Jon Graves, Founder & CEO of Northern Telecom. Jon has grown his business by 7-fold in three years via 13 acquisitions. In part two of our discussion Jon shares with us some of the good, and bad, acquisitions that he's done, talks us through the need to systemise his pre-pack DD, discusses the difficulties and processes in integrating acquisitions and then shares some expert advice if you want to look at building by acquisition.INTRODUCING JON GRAVESJon Graves is a dynamic and tenacious business owner who has carved a formidable path in the telecommunications industry. A decade ago, driven by his entrepreneurial spirit and a vision for innovation, he founded Northern Telecom.Jon's entrepreneurial journey is characterized by bold moves and calculated risks. With a passion for challenge, he fearlessly spearheaded 15 acquisitions, often rescuing insolvent companies through pre-pack deals. These strategic manoeuvres not only expanded Northern Telecom's reach but also cemented its reputation as a major player in the competitive market.EPISODE HIGHLIGHTS[00:02:00] Examples of buying via pre-pack (good and bad)[00:12:30] Systemising pre-pack due diligence[00:15:45] The change in the business through acquisition[00:19:30] The difficulties in integrating acquisitions[00:25:30] Final advice for building by acquisitionKEY TAKEAWAYS & BUSINESS LEARNINGS The next 12 months is going to be a fantastic time if you want to buy by pre-packYou won't get any time at all to evaluate a pre-pack; you need to be ready to You can't save every business I would never start a business from scratch nowBEST MOMENTS“We doubled revenue over night and it only cost £100,000”“We haven't caused the business to become distressed; we're trying to help save jobs”“Northern Telecom as a brand name doesn't make much sense in Bournemouth”VALUABLE RESOURCES FOR YOUWebsite: www.leedsbusinesspodcast.com Website: https://www.northerntelecom.co.ukLinkedIn: https://www.linkedin.com/in/jonathangraves1/ Want to watch instead of listen? Subscribe to our You Tubechannel - https://youtube.com/@LeedsBusinessPodcast.DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL'My half of the agreement; Every week I bring you inspiringLeeds Business people FOR FREE.Your half of the deal has two simple steps;1) Share this episode with just ONE person who you thinkwill get value from it2) Post a review of the show at either• ApplePodcasts App(https://podcasts.apple.com/gb/podcast/leeds-business-podcast/id1695413291)or • Podchaser(https://www.podchaser.com/podcasts/leeds-business-podcast-5389157) or• a 5 starreview at Spotify (https://open.spotify.com/show/66AeIYry1gWfmBYMDlfmrT)or• givethis episode a 'thumbs up' on YouTube(https://youtube.com/@LeedsBusinessPodcast)SOCIAL MEDIAFollow us on;LinkedIn -

Professional Builders Secrets brings you an exclusive episode with David Jenyns, founder of SYSTEMology. In this episode, David gets into why and how builders can systemise their building company, and how you can overcome the daunting hurdle of getting your systems started. INSIDE EPISODE 117 YOU WILL DISCOVER The importance of systemising your building company When to start systemising How to systemise complex processes like building The risks of putting systemisation on the backburner And much, much more. ABOUT DAVID JENYNS David runs SYSTEMology, he and his team have developed a proven, step-by-step business systemisation framework – designed so that even the busiest business owner can deploy it. Quite literally, SYSTEMology was designed to be the system for systemising your business. Connect with David: linkedin.com/in/david-jenyns TIMELINE 0:53 About Dave & SYSTEMology 3:49 Realising your business isn't systemised 8:01 How to start systemising 10:22 The risks of not systemising your company 24:04 How to systemise more complex systems 34:18 How SYSTEMology helps builders LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Process, organisation, workflows and systems… the boring, mundane parts of our work, right? Wrong! On today's show I'm talking with Brady Huf from Wedding Post House about how systematic approaches to the creative process can not only make us more efficient but also free up mental space to allow us to thrive in our business and avoid burning out. Want to try Wedding Post House out yourself? Use the code MBWF15 to get 15 percent off! https://weddingposthouse.com/ This episode is sponsored by Musicbed - Take your films to the next level with music from Musicbed. Sign up for a free account to listen for yourself: https://fm.pxf.io/c/3533252/1347628/16252 - Use the promo code MBWF for your first month FREE ———————————————————————————————————— This episode is sponsored by FilmConvert - Take the guess work out of colour correction and grading with FilmConvert Nitrate and CineMatch. Get 10% off when you use the promo code MBWF10: https://www.filmconvert.com/purchase/?promoCode=MBWF10 ———————————————————————————————————— This episode is sponsored by Studio Ninja - Studio Ninja is the worlds highest rated studio management software. It contains a huge suite of tools from calendar integration and double booking warnings, to contract templates and automated client workflows. Get 50% off your first year when you sign up with the code MBWF50: https://www.studioninja.co/ 

As business owners, we often get stuck in the day-to-day activities, and neglect working on the business. Systemising business processes will allow us to break free. That's according to Joel Gerschman, Managing Dire­­ctor of The Change Coach, who's written a book on escaping the shackles of your business to achieve wealth, freedom and fulfilment. ‘The Mindful Entrepreneur' is all about how to make your business run without you, and he provides examples of entrepreneurs who have done that. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Have you ever fallen behind with your marketing and sales, so much that you don't even know where to start again with your content? This episode is gonna help. I'm gonna tell you why I fell behind and how I'm getting back on track. These are steps that you can take too and decisions that you can make to make your life easier. I talk about: Pillar content vs filler content Reducing your platforms (main vs maintenance) Habit stacking Standing against: content enslavement, overconsumption, hustle mode Systemising to create freedom Register here for the free webinar: Revamp your packages into premium offers: https://coaching.shannysommer.com/revamp-your-packages-webinar/ Subscribe to get juicy strategies by email: http://bit.ly/3Z6lDQG  Learn how to do your ads the right way, it's a game changer https://shop.socialsaleslab.com/shannysommer  Got questions? Book a call with me: https://bit.ly/3O6RPu  Say Hi on IG: www.instagram.com/shannysommer  --- Send in a voice message: https://podcasters.spotify.com/pod/show/shannysommer/message

'Acts of Service' is one of my love languages. Yet - this podcast episode isn't about that..  Stephanie Gries of Travefy and I, Ros, are talking about going above and beyond for travel clients in a way that isn't intrusive, is 'smart' in how we use our time and also delights clients whilst they prepare for and are traveling.  This tool is one that caught my attention during the pandemic. Not only was it one made initially for travellers, but it easy to use and intuitive with how it works. PLUS they are always adding new features and tools to help us as the Travel Experts provide further value for our clients.  Stephanie and I discuss all things systems, how using tools that talk to each other or all in one tools that function well are able to help us as travel advisors focus on what we do best.  Education is important and together we both believe that if you are learning, we want to see you implement.  Check out how Travefy can help you in your travel business with a special discounted offer only for Travel Agent Achievers listeners and members. Use the coupon code: TAA20 for 20% off your first year when purchasing an annual plan, or your first 3 months on the month to month plan.  How are you using systems and tools in your travel business to suprise and delight your clients? Making their life easier as well as yours. What tasks are you able to do for them that will increase their 'love' for you and in turn fill your tank too? :-) 

“Purpose is the leading indicator of what the culture will be. Start with purpose and then look at how that trickles down into your daily activities, which becomes your culture.”Justin Konikow, Owner of Prime Brokerage, is on a mission to revolutionize his industry. He's well on his way, too, because he is crystal clear on his purpose, to be the most trusted name in real estate, and allows that core value to guide his decisions and company culture.In this episode, Justin discusses how he's established strong team connections through improved communication and shared principles. Along the way, you'll hear how he leverages personal and professional goal-setting and simple routines to achieve greater success. Listen in to hear his insights on cultivating a supportive, goal-oriented team environment through clarity and curiosity.In this episode, you'll learn:Start with a clear purpose and allow that to drive culture and decisionsPractice what you preach, execute on your promises, and stick to your core values to build an unshakeable cultureInsert yourself into unknown mentor's ecosystems and slowly find means of connecting with them to build a relationshipThings to Listen for: [01:20] Start with purpose[04:58] Building internal and external culture[08:10] Systemising processes to hire the right people[16:43] Focusing on the bigger picture[24:21] Having courageous conversations[29:28] How to build relationships with mentorsResources:Floyd CoachingThe Culture AssessmentMatthew Kelly's BooksFloyd Coaching's BlogConnect with the Guest:Justin's YouTube ChannelJustin's PodcastJustin's LinkedInConnect with the Host & Floyd Coaching:Kate Volman's LinkedInFloyd Coaching on LinkedInFloyd Consulting on FacebookFloyd Consulting on TwitterFloyd Consulting on YouTubeFloyd Consulting on Instagram

Despite being trained not to take risks as a lawyer, Ruby Rozental defied the norm and took the plunge into business ownership. Now, four years later and with a thriving business under her belt, she believes she made the right call. The co-owner and director of operations at Ray White Commercial Western Sydney sits down with Grace Ormsby to talk about how her 16 years of experience working as a corporate and property lawyer helped her hit the ground running when she entered the commercial sector as a business owner. Now leading a 30-strong team, Ruby reflects on the mindset and skills she brought from her previous job to her leadership position and emphasises the importance of creating a working environment where “everyone feels valued” before sharing insights into the future direction of the business.  In this episode, you will hear:   Why leadership is a “two-way street” How systemisation and automation can help a business scale  The strategies that can help fast-track the recruitment process Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email editor@realestatebusiness.com.au for more insights. 

Cathy is back for a solo episode on the podcast, where this time she's covering the exciting upcoming Masterclass, the Onboarding Operation: Super Organised Onboarding for Sustained Success. She talks about wanting to open the onboarding door and taking a deep dive to help Allied Health business owners reconsider their onboarding strategies and make them stronger.  As being such a critical stage, it's important for business owners to adapt to the ever-changing Allied Health industry. With the market becoming more sophisticated every year, people are expecting a more comprehensive and holistic start to working with you.  Sign up for the Onboarding Operation Masterclass now and position your business to establish strong employer or contractor retention! Topics that will be covered in the Onboarding Operation Masterclass: Using the ‘First 100 Days Curriculum' concept. Building a high-quality, consistent and repeatable onboarding strategy. How to centralise onboarding information to streamline the process. Systemising your onboarding experience to make a brilliant first impression. Creating a process for the whole team to participate in onboarding.  The crucial role of communication in onboarding. How to measure the effectiveness of your newly developed onboarding program.  & MUCH MORE! Connect with Cathy Love Visit Cathy's Website  Follow Cathy on Instagram (@nacre_consulting)  Connect with Cathy on Facebook  Connect with Cathy on LinkedIn  Connect with Nacre Consulting:  Join the Accelerator Mastermind  Complete the Allied Health Biz Quiz  Let's connect on Instagram  Follow us on Facebook  Let's connect on LinkedIn  Join our Facebook Group online community  More about The Private Practice Made Perfect Show:  The Private Practice Made Perfect podcast is a much loved conversation for those wanting to hear real life Australian Allied Health business stories, adventures and the occasional confession.  The outstanding guest list includes business owners and wonderful small business supporters such as accountants, marketers, bookkeepers, IT wizards, virtual assistants, lawyers and more.  As you know, it takes a village to run a business. Cathy gathers the tribe, captures the collective wisdom and conveniently delivers it to your earbuds.  All episodes are chatty, honest and practical… warning… we often stray from the topic, talk of wine and laugh loudly. See omnystudio.com/listener for privacy information.

DIY Sales Kickoff with Dean Mannix's Sales Growth Blueprint. Get your 2023 started right. Systemising sales success is Dean's speciality. In this episode, Dean walks us through his tried and tested Sales Growth Blueprint model to help you map out your new business sales plan for the coming year. First things first.Go and download the FREE workbook from www.deanmannix.com/blueprint  and then come back and follow us, step by step,  as we walk through the 7 Drivers of Sales Growth. The 7 drivers areCompelling StorySmarter TargetingPersuasive EngagementPersuasive ProposingRetention and AdvocacyConfidence and MotivationAccountability 

One of the biggest challenges that I've seen in businesses is that no matter how small or how large they are, they don't have enough time to finish all of their daily processes. These businesses feel overwhelmed and can't even imagine what the next step would be to resolve all of their organisational issues. One of the reasons for this overwhelm is that they add poor processes to their systems. However, the main reason is that most business owners consider implementing processes as a time stealer and as a means to drain a lot of money due to inefficiencies. Our guest today is Alexis Kingsbury, the co-founder of AirManual, a startup that helps businesses document their processes as well as onboard and train employees. With over 10 years of experience and with a remote and global team, Alexis will explain the power of systemising business procedures and processes for both your time and bottom line.

Tell us if this sounds familiar. Entrepreneur starts business. Entrepreneur has strong intuition and passion to get it off the ground. Business starts growing. Entrepreneur starts doing everything, working 80, 90, 100 hour weeks. Entrepreneur feels stuck and worries they're falling out of love with their business. What should they do? This is one of the most common experiences we see at The Entourage. Whether the business owner has reached their absolute capacity or are just starting to feel the struggle a bit too much, it's important to take a step back and understand exactly what is happening and why. That's why we asked our Founder and 5x AFR Young Rich Lister, Jack Delosa, to come on this episode of The Make It Happen Show to teach you exactly how you can go from this reactive and chaotic startup to a business that can run without you always being there. If you want to start building a business that can actually scale beyond you, this is the episode for you. Timestamps: 1:16 - Introducing Jack Delosa 2:44 - How the journey of an entrepreneur is nearly always the same 3:55 - Why so many business owners feel trapped by their business 5:41 - The paradigm shift that every business owner needs to understand 6:50 - The #1 misconception people have about being an entrepreneur 8:01 - Why being in a startup is a terrible place to stay in long-term 8:48 - The 4 hats that every single business owner wears 11:48 - How to stop being the bottleneck and gain more freedom in your business 14:48 - The top strategy to avoiding burnout while increasing business growth 18:28 - The core barrier that prevents startups from improving their marketing 20:55- Systemising the main part of your business that generates revenue 22:52 - If you do this one thing, you don't have a business, you have a job 23:22 - The last 3 fundamental elements to a successful business Find full show notes, resources, and templates here: https://hubs.la/Q01g5g7g0

About the author Everett Harper is the CEO and Co-Founder of Truss, a human-centered software development company, named as an Inc 5000 fastest-growing private company for 2020 and 2021. He is a rare combination of a Black entrepreneur, Silicon Valley pedigree, National Champion, and a proven record for solving complex problems with social impact. He had the foresight to build a company that's been remote-first since 2011, salary-transparent since 2017, anticipating the importance of hybrid work and diversity, equity and inclusion (DEI) by a decade. Before Truss, Everett was at Linden Lab, maker of Second Life, a pioneering virtual world, and Bain and Company management consultants. Though both his parents had pioneering careers as software programmers for IBM, Everett is the first in his family to attend college, as an A.B. Duke Scholar at Duke University. While majoring in biomedical and electrical engineering at Duke, he also won a NCAA National Championship in soccer. He was inducted into the North Carolina Soccer Hall of Fame in 2019. Everett graduated with an MBA and a M.Ed in Learning, Design and Technology from Stanford University. In his career, he's leveraged his education and experience to help millions of others, from helping fix healthcare.gov at Truss, fighting poverty worldwide as a Board Member of CARE, and helping low- and moderate-income homebuyers while at Self-Help, a community development finance institution. Everett grew up a small town kid in New York's Hudson Valley. He currently lives in Oakland, CA, making limoncello when life hands him lemons. Source: https://www.everettharper.com/about   About the book Lead organizations, solve problems, and sustain growth with effective practices for complex, uncertain, and unpredictable environments. Renowned CEO and strategist Everett Harper explores practical techniques for making pivotal decisions through uncertainty in Move to the Edge, Declare it Center—a pragmatic playbook for leaders solving complex problems in high-pressure environments. You'll discover a collection of practices, processes, and infrastructure that can be applied to your own circumstances and scaled throughout your organization. The author's framework—which is perfectly suited to an increasingly volatile, uncertain, and unpredictable business environment—offers effective ways to make decisions without complete information. It demonstrates how to sustain a team through uncertain and stressful periods while managing personal anxiety. The book includes case studies from World Central Kitchen, policymakers responding to Covid-19, and California wildfire fighters, adaptable playbooks on salary transparency, remote work, and diversity and inclusion, and personal stories from the author that describe strategies for maintaining high performance and avoiding burnout. An indispensable guide to modern business leadership, Move the the Edge, Declare it Center is a one-of-a-kind discussion of effective, modern strategies to deal with complex problems in the face of uncertain outcomes. Source: https://www.everettharper.com/about-the-book Big idea #1 – Move to the EdgeThe whole idea of move to the edge, declare it centre was inspired by a quote about Andy Warhol; “Move to the edge, declare it centre and let the world reorganise itself around you”.  Everett and his team did just this, even if it took the world a decade to catch on with things like being a remote first workplace, which they started doing way back in 2011.   This whole approach is one of responding to complexity, and using interior and exterior practices to do that. Move to the edge specifically, is the practices, processes, and infrastructure to address complex problems. Its methodology involves being at the edge of your knowledge and the unknown, in that liminal space between the two. It's where you need to get curious; you're looking for insights, running experiments, and thinking about how you can find out new things and see different perspectives. The more expert or experienced you are, the more you need to do this. It is equivalent to things like Tiger Woods changing his swing several times during his very successful career, or Michael Jordan making a late-career jump shot change. These things force a new perspective, no matter how far into your career you are. Big idea #2 – Declare it CentreDeclare it centre is about building operations to systemise, scale and share innovations so that they can deliver the desired outcome. It's this that enables the individuals, teams, companies, and organisations to sustain the work with less individual effort. A great example of this in the book is painting the Golden Gate Bridge. Every single year on exactly the same day, they start painting the Golden Gate Bridge. Everything is done exactly the same as the year before, to the day, and once it's done, they are ready to do it again the following year in the same way and on the exact same day. Systemising and scaling ways of working so that you can repeat them allows you to sustain the work.   Another great example Everett talks about is the Montgomery bus boycott of 1955 to 1956 that lasted 382 days. In advance, Rosa Parks and her compatriots were training in the Highlander centre and the Smoky Mountains of Tennessee for years to get ready to sustain themselves. They had to create plans and infrastructure and build relationships to make sure it was sustainable; to move forward they had to build a whole system around it.   Systemic change requires sustained effort. Big idea #3 – Being Human TogetherBeing humans together is something very specific to the way that Truss choose to work. At Truss, they have a weekly 30-minute meeting just for a chat, to learn about each other and encourage conversation on different topics.   Move to the edge, declare it centre creates better human and diverse conversations. It forces you to hear new views and have access to experiences you haven't always aligned with or lived. Everett talks about if you grew up on the edge, because of where you were born, your race, your culture, your gender, or your sexual identity, you're in a great position to say “this thing was not designed for people like me”.  Whereas if you grew up in the centre, you have the opportunity to move to the edge and let the centre be someone else, and you can listen to their perspectives and then design products / services accordingly. This requires the use of internal practices to overcome those voices or discomfort that you will naturally experience as a result of moving to the edge and having some things disrupted in your mind around what is true and what is right. Everett has a great quote in the book - The new normal is complex, train for it. Support my book habit: https://www.buymeacoffee.com/stephsbookshelfSee omnystudio.com/listener for privacy information.

“We started every board meeting talking about what impact we made in the last month, before we even got to the CEO report or financials.” In this episode of The Inner Chief podcast, you'll hear from tech industry pioneer Tristan Sternson, CEO of ARQ Group, on being answerable to investors, systemising values and culture, and building equality through technology. chiefmaker.com/242 REGISTER FOR OUR SEPT MINI-MBA INTAKE: chiefmaker.com/minimba Tristan is an Australian tech industry pioneer and CEO of multi-award-winning company, ARQ Group. ARQ is one of Australia's leading providers of digital and tech services, with a client base spanning Government and more than half of Australia's top 20 ASX-listed companies. A serial entrepreneur and growth expert, Tristan boasts a decades-long career in IT, including advisory, experience and design, engineering and managed services. Since being appointed CEO of ARQ in December 2019, Tristan led one of Australia's greatest turnaround stories, resulting in ARQ's $290 million acquisition by Singtel subsidiary NCS in April 2022. Tristan's actions have also had a direct impact on Australia's tech skills shortage, establishing education programs within ARQ's Academy and growing their headcount by 75%. In this episode we talk about: ✅  Starting a data business off the back of the GFC in 2009; ✅  Being answerable to investors while systemising values and culture; ✅  How technology like blockchain and the Metaverse is building equality into the world; and ✅  What a high-performance culture looks like in the technology industry. Connecting with Tristan Sternson You can connect with Tristan via LinkedIn Books and resources Good to Great - by Jim Collins

Are you an entrepreneur who wants to scale your business without all the stress and hassle?    In this episode, Steve Rozenberg discusses how to protect your portfolio and achieve long-term success, as well as how to find a good real estate partner who can help you grow. He also talks about if you're not able to scale your business, it's not a business. It's a hobby. So make sure you have the right people in place and focus on monetization, focus on product, and focus on sales. After that, you can worry about the rest of the business stuff!     [00:01 - 06:41]  If You Own One Rental Property, You Own a Business  How Steve became a commercial real estate coach and influencer Steve learned that his safe and secure career was nowhere near as safe and secure as he thought How people don't understand the goal of owning an apartment complex  To make money and have it sold to someone else for a higher value    [06:42 - 15:05] Own Your Job, Not Your Business  The keys to understanding your customer's buying process Start with monetization Systemize your business so that repetitive tasks are done perfectly and efficiently, and outsource any necessary tasks to help grow your business If you are the bottleneck of your business, work to remove yourself from that position so that your business can grow How freedom can be lackluster if it's not used to create purpose Tips to avoid feeling overwhelmed   [13:42 - 20:59] Gain Your Freedom with Virtual Assistants   Steve talks about how he and his team had to unite their definition of their goals  Why you should create processes and procedures and outsource to virtual assistants The importance of communication and accountability between you and your VA's  The benefits of outsourcing and why it will gain back your freedom    [21:00 - 21:47] Closing Segment Reach out to Steve!  Links Below Final Words Tweetable Quotes   “So they think they want freedom… Let me just say I think that's **** because you can sell all of your *** tomorrow. Go live in your car, and you can have all the freedom you want. But what you won't have is the memory that you want. So we're not buying freedom. We're actually buying the memories that freedom is giving us.” - Steve Rozenberg  “You can have the best product in the world. But if you don't understand how to not only get the money, but to get the right money from the right target of grading your clients… You need to understand that common thread of what is their problem and how does your product solve their problem.” -  Steve Rozenberg  -----------------------------------------------------------------------------   Connect with Steve Rozenberg LinkedIn: https://www.linkedin.com/in/steve-rozenberg-20593553 Facebook: https://www.facebook.com/steven.rozenberg Instagram: https://www.instagram.com/rozenbergsteve Youtube: https://www.youtube.com/channel/UCck4Ww77C6IoZQDPne9fHgQ  Webiste: https://steverozenberg.com    Connect with me:   I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook   LinkedIn   Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on.  Thank you for tuning in!   Email me → sam@brickeninvestmentgroup.com   Want to read the full show notes of the episode? Check it out below:   Steve Rozenberg  00:00 So they think they want freedom, right? You hear all the time, like, why do you want this? I want freedom to live my life? Well you know what? Because you could sell all of your *** tomorrow, and go live in your car and you can have all the freedom you want, right? But you know, what you won't have is you won't have the memory that you want. So we're not buying freedom, we're actually buying the memories that that freedom is giving us.   Intro  00:23 Welcome to the How to Scale Commercial Real Estate Show. Whether you are an active or passive investor, we'll teach you how to scale your real estate investing business into something big.    Sam Wilson  00:34 Steve Rosenberg is an international commercial airline pilot, who after the tragedies of 911, was forced to realize that his safe and secure career was nowhere near as safe and secure as he thought it would be. He chose commercial real estate, and he's been able since then, to control his own destiny. Steve, welcome to the show.   Steve Rozenberg  00:51 Hey, thanks for having me, man. Appreciate it.   Sam Wilson  00:52 Hey, the pleasure is mine. Three questions I ask every guest to come to the show in 90 seconds or less. Where did you start. Where are you now? And how did you get there?   Steve Rozenberg  00:59 I started my real estate path on the day after two days after 911 When I got my furlough notice from an airline. And that was where I started. Where I am now is I am a coach and an influencer working with businesses and real estate people. I was showing them how to grow and scale their business to run without them. And how I got there is the last 20 years in between of a lot of fucking mistakes, a lot of hard work and a lot of listening to smarter people than myself to learn how to scale and grow a business.   Sam Wilson  01:29 Got it, man, that's awesome. And maybe I miss interpreted this in your bio there. Do you actively invest in commercial real estate or no?   Steve Rozenberg  01:37 I do. Yeah.   Sam Wilson  01:37  Okay, cool. All right. I thought that was the case. It was like, wait, I think I added that part in your bio on my own ad lib. Hey, that's fantastic. You are currently still a pilot with United Airlines. And you fly around the world all the time.   Steve Rozenberg  01:50 Yep. Yeah, I fly a Boeing 777. Actually, as we speak. Right now I'm in Maui, Hawaii, on a layover. And so I get to travel the world, I get to do what I want to do. I don't have to worry about money, I don't have to worry about anything except doing what I want to do when I want to do it. Because I built in scale the business that basically can take care of me for the rest of my life.   Sam Wilson  02:09 What business have you built in scale that is your primary driver of revenue?   Steve Rozenberg  02:14 So my initial business that I built, scaled, and eventually sold to venture capital was a property management company out of Texas. We were the fastest growing management company at the time sold that to venture capital did that whole thing with stock options and all that stuff. That was kind of the thing that got me accelerated to the next level of my life. So the next level of my life now is I show people how to do what I did, because I show... The way that we built our business was we built it on the fundamentals of what I've been trained for the past 30 years, which is an airline pilot. So understanding how systems structure procedures, checklists, to make a business truly run without you, so that you don't have to be involved.    Steve Rozenberg  02:58 And when I say business, look, if you own one rental property, you own a business, you just may not know it, if you own an apartment, syndication, whatever it is, that is a business. And if you don't have a business plan, you don't have a structure, you don't have a model, you will fail, that business will run you into the ground, or you will die with that business on your back, and you will not have the life you wanted. Because you chose not to do the work on the forefront to be successful. So you know, fail to plan, plan to fail, all that stuff you hear but the reality is, is I have learned that you have got the devils in the details and how you do the little things is how you do everything, especially in business, I'm sure as you know.   Sam Wilson  03:35 Absolutely. And we see so much of that in the you know, the mom and pop operators. Yeah, I mean, yeah. And that's quite honestly, where a lot of value is created. For those of us coming in with a more sophisticated approach. You go…   Steve Rozenberg  03:50 Well, here's an example, right? You buy an apartment complex, what is that you're basically buying a business that is not being run correctly. And you feel that you can come in and run it correctly. It's the same, for all intents purposes, it's the same four walls in a roof. It's the business model running inside the four walls of the roof. Now you could take it make a lot of money, sell that same business to someone else, and they run it into the ground. So when you look at how people get so caught up in the actual strategy, meaning the house, the apartment, the syndication, whatever it is, but they don't realize they don't take the time to focus on building the business around it for a successful exit and a successful outcome. And that's where people fail.   Sam Wilson  04:30 Where do you start with people when they come to you and say, Hey, Steve, I need your help. I don't even know where to start. What's the first thing you look at?   Steve Rozenberg  04:38 First, I want to know what the hell did you do and how bad is the situation because people don't come for help because they want to help they come for help because they've totally screwed something up. And they go, I need you. I need you to save me is what they're saying. You know, people don't do what they want to do. They do what they have to do. So when they're at that position, they have to do something. So my first question to anybody is I want to know, where does this go? What is the goal of this?   Steve Rozenberg  05:04 Now, here's the thing, a lot of times people don't understand the goal, a goal has to be something that is a date and time that has a result. For example, you may say, like, I want to sell this deal for, you know, 25x of what I bought it for, based on these derivatives of NOI cap rate everything else, right? Or if it's a business, it doesn't matter, I want to know, what does that look like to you? And can you clearly define that to me? Then what I do is everyone they work with, I will leave, have them stay out of the room. And I will ask each one of them, you tell me, what does this look like? What is the goal of what we're doing? Everybody has a different answer. So I'm like, this is your problem, you guys are all going in different directions. Nobody knows what you, the leader are trying to impart upon your team. So you have bad leadership, you know, there's no bad team members, there's bad leaders. And so if you look at people that are bad leaders, they don't, they're not leaders, they're managers. And people mistake that. And so my first question when I work with people is I want to know,    Steve Rozenberg  06:03 There's three things to make a successful business three things. And if you're watching this, I would suggest you write this down. The first thing is monetization. So monetization is the sales and marketing, this is getting the frickin money, right? You can have the best product in the world. But if you don't understand how to not only get the money, but to get the right money from the right target of grading your clients A through D, firing the D's, keeping the C's and understanding the common thread between A's and B's, and I won't go into the detail, but understanding that common thread of what is their problem? And how does your product solve their problem? And that's the marketing message to the A's and B's because that's who you're going after. So that's monetization, then you got to figure out how do you get recurring revenue from your A's and B clients? And more importantly, they hang around like minded people? How do you create a referral system to get your A's and B's to refer people to you, because that brings down what's called your client acquisition costs. Right? So the first thing is monetization, and becoming that go to brand like that in the spa industry. You think of Jacuzzi in the tissue industry, you think of Kleenex, in your industry, who do they think of are you that go to brand. So that's the first thing. The second thing is the systematization and the admin of your business. So what I mean by that is, you know, a business is made up of repetition tasks done over and over again to perfection. And the definition of a business is a commercial, profitable enterprise that runs without you, and it has a sale date on it. So if you break down that sentence, commercial, profitable, enterprise is monetization. It running without you part is the systematization of your business, and having a sale date, I'll explain about that in a minute. So let's talk about the systematization of your business. First thing you have to do when you own a business is you've got to systemize it, then you automate it, and then you outsource it right now, that could be outsourcing to a company and employee or virtual assistant, whatever. If you have to be there involved in your business every day, well, you don't own a business, you own a job, right? And so you have to understand, are you the bottleneck, there's so many people, I'm sure as you do, so many people I've talked to that I work with, and I'm talking to them, and I tell them, You know what you are the problem. You are the reason this business is not growing, because you have ego and pride. And you think you're more important than the business. And the reality is, is when you're a leader and you're the leader of the business, you have to be selfless. And a lot of people who run a business syndications apartments, they want to pound their chest and say how proud they are. And it's their deal and get out of their way. That's ego. That's pride. That's the success inhibitor. So the last part of that sentence is the third thing you need, which is the scalability and scalability of your business. Meaning, what is the sale date of that business. And when I say that, if somebody cannot give me a specific date, like February 1 2023, I am selling this deal. If you can't do that, then that goes into Sunday calendar, which is the busiest day on the calendar because it never happens. So the reason you have to have that is you have to have a finite date and work everything backwards from that sale date. And the scalability side is could I sit in any role in your business in your operation structure, sit down at a desk, open up their systems manual, read the manual, pull out the checklist Operations Guide, do that job without ever having to talk to you? Because if not, how do I do this in multiple cities? So when we built our business, we scaled in multiple cities, and 60% of our company was outsourced to Mexico with virtual assistants. So we had to master and understand how do you outsource that role, so that we could grow exponentially by having a command center that we could go into any city and so I tell people could you go into Tulsa, Dallas, Denver and exactly imprint your business model without having to talk to anyone that's a far fetched I get, I get that's pie in the sky. But if you don't even have a semblance of that you are never going to grow to scale your company, which means it will run you into the ground. That's the reality. It's not a company, it's a job.   Steve Rozenberg  10:06 And the problem a lot of times is many people go into real estate, right? So a lot of times, I'll ask people, you asked me the first question, and I'll ask people, why are you doing this? And they will go on maybe a five minute rants of them telling me what they don't want in life. I don't want to be told what to do. I don't want to have a nine to five. I don't want this. I don't want that. And I'll sit there. I'll listen. And when they're done, I'll you know, you don't. And they're like, yeah, like, Okay, my question was, what do you want? You just went through a whole story of what you don't want. That wasn't what I asked you. Right? Tell me what you want. And so what happens is, they'll tell me, I don't know. Like, the really, I'm like, think about this, what do you want? So they think they want freedom, right? You hear all the time? Like, why do you want this? I want freedom to live my life? Well, you don't let me just say, I think that's ***. Because you could sell all of your *** tomorrow, go live in your car, and you can have all the freedom you want, right? But you know, what you won't have is you won't have the memory that you want. So we're not buying freedom, we're actually buying the memories that that freedom is giving us. Let's say I buy multifamily. I'm making a *** of money. And I go, I have the freedom. But what am I going to do? Well, I want to go have dinner in Greece with my wife on the Mediterranean. Now, that's the memory I want to create. Right? The Freedom does, you could go do that. But you may not like the results, you know, maybe you're flying and coach, whatever. So I tell people do not focus on the freedom, you're cutting yourself shy of that focus on the memory because look, at the end of the day, I can't take back last week, if it was a good memory or a bad memory, all I can do is have it in my mind. So when I sold my business, yeah, I made a *** of money, seven figures. That was great. But it didn't change the memory of it. And there's nothing I could do. I can buy more cool memories, but there's nothing else I could do. I have all the freedom I want. And once you have that freedom, and I tell people this and it's like it's hard to explain it to people that don't have it. But I tell them, once you have that freedom, it's very lackluster. Having the freedom to do what you want. If you're aimlessly walking around doing nothing, there's no purpose. So create memories. So that was my long story.   Sam Wilson  12:08 No, I love it. Man. That was a good sermon right there. That was good stuff. I love that because it is pointless. I mean, you know, there's no perpetual novelties. And so when you don't have any reason, it's like, it's why retirees work at Walmart, you know? Exactly. You know, come on, welcome to Walmart, because otherwise, I made a bunch of money, and I don't have to do anything. And now I'm bored to tears. So and that doesn't sound like any fun. Is it challenging for you when you sit down next to your co pilot? And I mean, you guys are operating in just completely different universes. You got a guy that's probably on a career track work in the airlines. That's all he knows. I mean, how do those conversations shake out in the cockpit? I'm just curious.   Steve Rozenberg  12:49 Yeah, it's interesting for me, because, you know, I love flying. I love what I do. But I also know it's a job. And it can be taken away at any moment.  And I'm aware of that, and I don't really give a ***, right. I love what I do. But I'm okay if that happens, because I'm fine. So when I hear people talking about, oh, the union and this now, don't get me wrong, as airline pilots, you can make anywhere between, you know, 250 to $500,000 a year living a good life, right? I mean, it's not small amount of money. So it's not like these guys are paupers. They're not unintelligent people. But you know, what they are, is their employees, their employees by nature. And so what happens is, it's hard for me any employee that is living out of fear of them taking away from you, it's always hard to have that conversation. Because as a business owner, I kind of understand sometimes when the airline makes a decision and does something from a business owner perspective. Now, as a union employee, I may be like, yeah, that's ***. But as an owner, I go kind of get it. So to answer your question, I do something that's a little bit different. And I'm a published author. So some people have actually read my books that know me from the airline, and some would just kind of awkward. But what's interesting is I do a lot of compartmentalizing in my life. And I'm not saying this is the right thing or wrong thing to do. But what I do is, if I am talking to someone about flying, I keep it in that box. If I'm talking to someone about real estate, I keep it in that box. And if I'm talking to someone about the gym, I keep that in that box. I don't cross over like people flying don't really give a *** about me working out and people working out really don't care about real estate. I don't cross those over. Because I don't think a lot of times when we're starting to get into this world of real estate, we want to shout from the rooftops. We want to tell everybody, not everybody cares, or even wants to see us do good, right? Because it's a self reflection on us. If all of a sudden if you're like, Hey, man, I'm killing it in real estate. And we started together. I'm gonna go like, "Aw man, I should have done that one. And I like I'm so lazy." Where if you fail, I go see, I told you, you shouldn't have done it. You should get a job like we have. So instead of fighting that fight of the perpetual employee, I just don't say anything. I listen to them and they talk Yep, whatever. And I just do my deal. That's just me.   Sam Wilson  14:54 That's interesting. I mean, again it because it's a lot less stressful. I was just curious if those conversations ever run full or like...    Steve Rozenberg  15:02 look, I'm sure like when you go see family, and they're like, What do you do again? How do you, you know, try to explain it like, oh, that you know, is it legal? Is it immoral? It? But you know, but you have to have that conversation. Otherwise, I just don't say anything. I'm like, "I just do real estate."    Sam Wilson  15:16 Bingo. Yeah, I get that question all the time. Like, you run a like, even for my own siblings, you do a podcast? Yeah. What is that? Yeah. You do the daily real estate? That's interesting.   Steve Rozenberg  15:27 And then move on. Yeah, like, whatever, like, whatever.   Sam Wilson  15:29 I don't know what that means. But cool, man. So what are some of the things you know, after you get through that initial question? You know, drilling down and getting systems and manuals put together is a laborious task. Is there any way around it?   Steve Rozenberg  15:44 No, there's really not, you know, you can template stuff. But the reality is, is, you know, when I first learned about this, we had a guy, I'll tell you, we had a guy come into our office, and we were just we had growing pains. And we had a lot of challenges in our company. And this guy came in and again, he said, tell us what you do. So we told him and had everyone leave the room and did one at a time. And we all had different answers. And he's like, this is your problem. So this guy for two years was in our business, structuring and systematizing, our company. Now, in the Property Management realm, typically every business has anywhere between 8 and 11 systems and processes and procedures that they function with all the time. Every business, it's about 18. In property management, it's about 19. So there's several more because you have almost three clients, you have a tenant, you have an owner, and you have a contractor, and there has to be processes for everybody. And look, nobody likes us in the management company. We're like the Trashman of the industry. They call you to fire you or yell at you. That's the only thing right? So all we can do is have processes and procedures. And that's why we were able to once we did this, we are able to outsource to virtual assistants very effectively, because we knew what we were doing. And we knew.    Steve Rozenberg  16:54 So one of the things I do, I'll give you to answer your question. When I first started coaching people, one of the first things that I have them do and people watching is a great tool for you is I have them do a time study. It's a two week time study. And so there's three parts to this. So again, you want to see how much food you're eating, write down your food, you want to see where your money's going write down your ledger's, you want to see where your time is going to a time study. So what I have them do is from the time they wake up to the time they go to bed, we track every single minute of the day, I don't give a *** what they're doing email, social media driving, don't care. So they have to track it. Okay, that's the first part. Second part of this equation is they have to totalize up driving two and a half hours on the phone for our social media one hour, I don't care. That's not the reason I want them to do it. But we have to block it. The last part is they give me an executive summary, telling me how do you think your day went today? Tell me I think your day one. And after one week of you doing this, and every night, they have to send it to me. So they have to sit and I explained to them, the day you don't send it is the day you will never hear from me again. And yes, you've already paid. So I can't make you want this, you have to want this. I'm not here to be your friend. I'm here to make you successful. So you want this done, we're going to do this, but you're gonna do it on my terms. So that's just my deal. I've got too many people that want my time. And if they don't, then that's fine. So once they do this within week, number one, they will actually come back to me and be like, I know what I'm doing wrong. Week number two is fixing it. So the problem is if I said, Hey, Sam, stop doing all the stupid *** like, you don't need to this, you wouldn't be like, Oh, no, I don't do those things. But when you actually write it down, and it's coming from you, and you have to tell me how your day went, night and day difference. So then what we do is we take those things, and we say, okay, week number two is what are the low level low enjoyment tasks that you're doing that are minimum wage activities? Yep, we start basically separating the egg yolk and the egg white. And then we go, okay, these are things that we can look at outsourcing to virtual assistants. So now we need to create systems on how to do those things. And we start Systemising this for the VA's. And that is how we start systematizing their life in their business.    Steve Rozenberg  19:01 I've got a personal virtual assistant, she actually probably just want to book this call. But she runs my life. She runs my calendar, she runs my flight she runs I mean, you name it, a lot of people think of when they think of a VA they think of just business, right? So wrong way to look at this is an extension of you, everything you do. And so the more that, you know, look, think of it this way, if you get a virtual assistant, right, and I had a company that actually placed them, we got so good at this. But think about this, if I get a VA I'm gaining back 40 hours of my life every single week. How much more productive Could you be? Because here's something that people don't realize, one five minute phone call, one call that is equal to 23 minutes of lost time. So you get 10 calls a day, that's 230 minutes on average of lost productivity when you go oh, man, I don't know what I did today. I was just putting out fires that's living a reactive life and live in a reactive business. Right. So what if you never had to take those calls and you could focus on high income activities. And now you go you know But I don't need to take these calls that's handled. So again, that's how we ran our company. And that's how we were able to scale, which is one of the reasons we got acquired is because they're like, how are you guys doing this. And so we show them what we did and how we did it. Now, we took my knowledge of being a pilot with systems and checklists and procedures. And we basically use that of leverage and scalability to grow our company, which it was the best way. So I kind of took you through a path there. But that's kind of the best way to do it. In my opinion,   Sam Wilson  20:27 Steve, I've enjoyed this man, I love the energy you bring to it. It's your full on. And that speaks to me. So thanks for taking the time to come on today. How fun it is to be an airline pilot, why you love what you're doing, how you've protected and insulated your portfolio so that you really don't care if they fire you, but you get to go out and fly and have fun. And yet at the same time, your ability to scale and build systems and help people all around the world. I think it's absolutely fascinating. So thank you for doing that. If our listeners want to get in touch with you or learn more about you what is the best way to do that,   Steve Rozenberg  20:59 so they can follow me up on my website, Steve rosenberg.com. They can follow me on all the social media channels, Instagram, @Rosenbergsteve, YouTube, Facebook, LinkedIn, all those but I'm very accessible. happy to chat, happy to answer questions. I do coaching. I do masterminds. I speak all over the world. People have a question, feel free to call me and I'll be happy to help   Sam Wilson  21:20 Steve. Thanks again, man. Appreciate it. Thanks, brother. Take care.    Sam Wilson  21:23 Hey, thanks for listening to the How to Scale Commercial Real Estate Podcast if you can do me a favor and subscribe and leave us a review on Apple podcast, Spotify, Google podcasts, whatever platform it is you use to listen, if you can do that for us. That would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories. So appreciate you listening and thanks so much and hope to catch you on the next episode.

Deirdre is co-founder and CEO of Capsho software which automates content creation.  In this interview taken live at Russell Brunson's Mastermind In Paradise.  Deirdre gives her TOP THREE SECRETS on how to START AND BRING YOUR PODCAST TO MARKET.  She also breaks down her 2 hour process for creating all her content for the week!  It is awesome.  Not to mention Deidre is charming, smart, and fun.  Listen learn and enjoy!See Deidre here: https://deirdretshien.com/, https://www.instagram.com/deirdretshien/Administrative: (See episode transcript below)WATCH this episode here: Table Rush Talk Show.Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript:Mischa ZvegintzovHello. Oh my gosh. We are live people are doing it. Right? Yes. Good. Good. Good, good, good. Welcome everybody to the table. Deirdre TshienCo-Founder and CEO of capture. Now ca ke sh o because I know with my accent it sounds like capture. Mischa ZvegintzovYes, yes. But Deirdre Tshienthat's my Aussie accent ca, ca P sh ERT capture. Mischa ZvegintzovFantastic. And DJ helps podcasters monetize their content. Yeah. Which can be a challenge. Deirdre TshienTotally, because like, you know, a lot of us, especially as business owners, we started podcast because we're kind of here or we're told that it's a great way to generate leads or get people get authority, create visibility, all of that, and it doesn't happen. And we're left wondering, or know what we're doing this thing. We're creating all this content. But now what do we do that? So that's when we come in? And we help with Mischa Zvegintzovthat? Yeah, fantastic. And you've got a whole little software platform that automates a bunch of eggs and creates exposure and all sorts of fun stuff. Yeah. Fun thing to know about Deidre. She has four podcasts for four. So tell me, you've created four podcasts for anybody out here watching people are watching right now. They have some level of success with their business. They know they want to start a podcast, give me some tips give me like the top two or three things that come to your mind for that fledgling podcaster? Deirdre TshienYes, so the first one, I think that I checked that took me out to begin with was like, you just got to stop. I think a lot of us get hung up on the perfection. You know, it has to have a really well produced intro and really well, just accurate, and it has to have like, quality sound. You know what, no one cares about that stuff. When you're just getting started. You just want to start getting out there and getting it like getting known for what it is that you do. So that's really my first thing is like don't even worry about all that stuff to begin with. Yeah, just get started. And then you'll learn stuff, and then you're tweaking it. You're iterating you'll improve it. And that's that's what we're Mischa Zvegintzovas well. Yeah. Yeah. Yeah, that's the best thing. Okay. And then, yeah, we just want to say one thing. Yeah, I think that's the whole bit of finding your voice in podcast land, writing, the only way to do it is to get out. Deirdre TshienI can tell you like, the first ever, ever podcast that we started, which actually falls into a statistic that you always, you always talk about, is it was back in 2000. It actually, we started our first ever podcast, and it's actually live. It's actually on iTunes. Yeah, but we only ever released two episodes. Mischa ZvegintzovYeah, so the statistic is this, seven out of 10. Seven out of 10 podcasts. Do not make it past 10 episodes. Yes. That's pretty heavy. That's pretty intense, I think. But so you made it to, we made Deirdre Tshienthis. But I think the thing was that at the time, we did the thing where we were like, Okay, we just kind of want to get started. But the the flip side to that of jumping started is we didn't know who we were talking to, we didn't know exactly what we're talking about. And I think that's where we must do with it. So that I think is really the second thing I was saying is like, obviously you want to get started. But second thing is that you kind of have to know what you're talking about and who you're talking to. Those are incredibly important. Because without that, not only will you lose juice, alright, because you don't really have like a theme. You don't really have a path that you're following. But I think very quickly your listeners might be unless you're incredibly entertaining. Yes. But other than that, you might be like, I don't really know what I'm tuning in for us. Yeah, Mischa Zvegintzovyeah. We just saw our coach dance who we love. Oh, yeah, right. You might be listening, right? But Vince, Vince likes to tell me, Misha, your charm is not a product. So that might help you sell. But it's not a dance. So if you're listening. Deirdre TshienYeah, so that would be Yeah. So you got to know your niche. You got to know who you're talking to. Sorry. Get started. Just get to know your nation we're talking to Yeah, that thing is like, actually marketing. Actually got to get the podcast out there. Because it's one thing to start it and it's great. It's great. If you're all you're doing is just trying to like, create content and just know find your voice and just know what it doesn't want to talk about. But if you want to actually make it a thing and generate leads from it. Yes, you're gonna have to actually promote. Mischa ZvegintzovThat's a great point. Tell me do you think there's a best time to start marketing? Or do you think you know what you're starting to parse podcast get used to marketing? Deirdre Tshien100% Yeah, you just have to I mean, this is and this this thing that we're in right now in mastermind paradise that Russell Brunson, who Click Funnels is putting on. And he always says that as a business owner, you're actually not a business owner or an entrepreneur, you're a marketer. Right? Like, you are a marketer. So that's, I think that's across everything. So especially we're talking about podcasting. You want to just get used to marketing it. But honestly, young business, you just got it underlined. Mischa ZvegintzovAs, as for somebody who's new with their podcast, what would you say is the best like one or two or three tips on how to market like how to how to bring and start bringing your podcast to the audience? Deirdre TshienYeah, so the first thing is like, you want to be as efficient as possible, smart with our time. Now, I say that. And a lot of people are like, Oh, yeah. Repurpose repurpose, which is totally Yes. But I'm also a big believer in using the platform's for what they are intended to be used for. So if you if we repurpose, which I'm a big...I'm actually a big fan of repurposing the concept or the theme, not necessarily the actual THING. Mischa ZvegintzovYeah, right. In other words, we record this don't necessarily repackage this recording, but take the concepts and the thoughts and what we're talking about, and maybe create something written for it.  In other ways, and other creatives and other graphics. And, you know, obviously, if you're on Instagram reels is a big thing. So creating reels that are specific, you know, things are specific to that platform that work for that platform.  There's no point in creating content for content sake as well, right? That's the other thing. You want it to get visibility.  You want it to get out there. So you want to be really quick as what actually plays on that platform, like surgically, what works. And then you want to create the content for that. But the great thing is, when you have a podcast, you've already spoken on content, right? You've already spoken about the things you've already done, brain dump all your thoughts out, you read, you know, certainly just use those those, you know, thoughts and hoping that you've spoken that and just repurpose that not just the video or not just the audio? Mischa ZvegintzovYes, that makes sense. Yeah, no, it makes it makes total sense, I think. Take your long form content that you've created, and get ready to repurpose it, but repurpose it towards the platform you're going to so if it is reels, then maybe pull that real clip out. Or if it's blog, land use, maybe summarize, Deirdre Tshieneven so what we're doing for reals. And what we're going to be testing is we're going to use the audio, like to pick up an audio, but we're actually going to use different visual. So it's not like a visual bias, it'll be something completely different. Where the audio is just Mischa Zvegintzovis the the word. Right? Right. Right. Right. So if we pulled out a key moment of this clip, we would take the audio, but then then we've got a different visual aspect behind it that maybe tells the story in a different way or pulls the Deirdre Tshienfunny because we as I said, we're just testing it. But the first test that we did, actually last night, I think someone was like, did someone mentioned Steve, Christine was someone was like, Oh, I saw that video, that reel that you did in in Central Park or was like on our like in New York, obviously. And she's based in New York, based in New York. And, and it was actually that was one where I had taken some really short footage of me walking in Central Park, and we overlaid, so we use that as an overlay for audio. And that clearly made an impression because someone actually mentioned that to me yesterday to be like, oh, yeah, I saw that. I saw that. You were talking about where we were I live in Norway. Yeah. And so. But as I said, it has to work. Mischa ZvegintzovYeah. I love that I've been my brain has been going there too. As I've started repurposing a lot of my videos and things. I'm like, I want to expand, I want to start doing that, that overlay or that? I don't know if he would call it that in the overlay with a different vision. And yeah, so I love that thought. So where were we here? I still totally lost track. Marketing. Yes. So repurposing. Deirdre TshienYes. Okay, so and then really a hack. I think that you know, that definitely, we and we can definitely go into detail about this is something called Content hacking. So, to that point of knowing what it is that you want to how to how to use that platform in the right way. We use this trick called Content hacking, and it works on any platform that you're on. So we do tick tock, we do it on Instagram, you know, whatever you want. Be on content, which is find, find purse, creatives, whatever, like content essentially, on that platform that's working, and not just working in terms of like, Oh, it's this really random viral video because it's someone dancing, something not like that in that sense, but like, it's working for the audience that you're actually telling. That's the, that's the key to that. So that's why I'm like, I'm not just a believer of like, oh, I want viral content. It's like, yeah, you want to create viral content, but you want to create viral content for your that actually, that your audience that works for your audience. So that's, that's a trick of content hacking. So that's a really great way to see, you know, what is working for my audience? And how can I then use that as inspiration for my own content, which may very well be based on audio that you've recorded? Or concepts or things or the stories or the tips that you have come out from Ukraine as long form content? What is it you can take from that and use for these pieces of content out of these posts that your content? Mischa ZvegintzovYeah. Does that make sense? It makes total. I'm like, I'm talking as my brains going. Yeah, yeah. Yeah. No, it made total sense. I, I love the point too, as well. Don't just hack the cool dance, but find, find the Gary Vee clip where he's speaking to your audience and say, yeah, that's, I want to model that or, or you find a random piece of content that speaking to your audience. And you can say, Yeah, model that right now. Just Dance for dancing sake. Yeah, Deirdre Tshienexactly. Exactly. And that's, that's the really cool thing is like, because I see a lot on social media for podcasts is that they tend to just do trailers. Yeah, like, and it's like, cool episode dropped off set about to drop off. It's just dropped. And it's kind of like a pretty generic caption and things of that, which I get, because that's kind of the and I call it that. And I don't mean that people are lazy. But if I could just call the lazy way. Yes, you have content. And you just, you're trying to take the shortcut, right? To mitigate it. But that's why I always go back to what was needed. How can you actually be smart? To actually So yeah, if anyone is just doing trailers, please think critically. Mischa ZvegintzovTry to grow past. Love. Yes, we love. Yeah, lots of love. What other Eddie's top of mind tricks come to mind? Yeah, Deirdre TshienI guess the last one, I call it I call it visibility, growth hacking, actually. And this is where again, going back to what is what were all of these platforms created for? Right? This is social media platforms, which means that you want to be social, which as an introvert, by the way. By the way, I say all this from a place of love, genuinely, because I've done all I've done. Mischa ZvegintzovYes, yes, stumbling around, tripping over our feet,  exactly. All the things. And so this was one that I Oh, my gosh, I, when I realized I had stopped doing this, I fought against it. Like myself internally. because I was like, I can't be social. I'm not a social person. I'm not like this and that. But honestly, when I've been so doing it, the difference it has was phenomenal. So what that means is, you want to actually be engaging with your dreamyest buyers. With your audience. Because and the reason why is because we can I always say, do we ever want to leave any of our marketing to chance? Do I ever want to leave it to Mischa Zvegintzovbuy? We don't? And that's, especially if we're paying for somebody, right?  That's kind of what we're doing. When if all we do is post. , which is I get it, there's a lot of effort. But you kind of like putting out into the world and you're hoping you're leaving it to chance, you're hoping that someone's gonna stumble across it, you're leaving a lot to chance that the right people are gonna find you somehow, okay, amongst everything Mischa Zvegintzovelse that's out there, all the noise. Deirdre TshienSo that so the way that I have to think about this is, you know, I'm never I'm not going to leave it to chance or I'm going to want to activate, and then I want to try to get in front of it. And that is, yeah, reaching out. And I don't mean in a spammy way, like DMing. Not none of that. But like actually finding your genius buyers on the platform, engaging with them again, because what happens is that they're like, oh, this person either sent me something, or They complimented me or whatever. Let me check what I wonder what they do. I wonder what they just head over to your profile. You've got an awesome, really awesome buyer. podcast link is there like it's all continents? Right, yeah, so then then naturally going to be like, Okay, well, now I know this person, let me check out what they do what they talk about. And that's when you start creating like trust as well. When they you know, cuz they're gonna, they're gonna start listening to the awesome content that you have. And that's how, Mischa Zvegintzovyeah, so if I'm hearing you, right, you're saying, hey, go find your dreamiest customers or the people that you want to interact with? And like, comment on their stuff, like, great content, or I love this thought. Ethically, absolutely authentic, Deirdre Tshiennot just like, dropping hearts, Mischa Zvegintzovrandomly look for the look for the people that strike a chord with you. And I think too, what's really valuable about that as in my own path with that strategy, is that the upfront work is kind of a lot of work like finding who do I resonate with? Who do I authentically want to interact with? Right? And for me, it's kind of takes a while, right? You know what I mean? It's not like today I wake up, I'm gonna go interact with all these people. And you're like, I don't like a lot of these people, it turns out said with love. Did I did I say that? Right? Deirdre TshienYeah. And that's actually, you know, honestly, the point that I got to where I say anything, I was like, I don't have time. And honestly, like, if you're a busy entrepreneur, you probably shouldn't be doing a lot of this activity. Yeah, to be honest. Like you should I, in all honesty, be Systemising. Yeah, as soon as possible. Because that was the exact same point that I got to where I was like, Oh, my gosh, I am spending like 17 hours a week or something ridiculous. It's just not worth your time. Yeah. And so I've got it down to an art where I only legally spend up to So less than two hours a week in total. For all of my social media activities, and everything else I get, I haven't been paid for. Mischa ZvegintzovAnd we're going to talk about the A's in a minute. So hang in there with us, because we have two things we wanted to talk about was one like, Hey, listen, podcasters are some great tips. And number two, what if you're getting to the point of I'm busy with a lot of stuff, I want to get a VA to help me with this. And before we speak to that, I think I love the idea of two hours. You've got it down to two hours. But my guess is you schedule it, right? Like schedule the interaction with the social media don't. It's not every time I every time I look at my phone, it's like no, Tuesdays at 8am is my half hour time block. For the for the interaction. Deirdre Tshien100% Yeah. So do you want me to break the two hours down? Mischa ZvegintzovAbsolutely. Love it. Oh, my God. Deirdre TshienThis is amazing. Oh, good. Oh, good. Okay, so on Monday, I do 30 minutes with, I have a 30 minute meeting with my VA so that this is actually included. So my interactions with the VA is actually included in this two hours of social media activity. So 30 minutes on Mondays with my VA two and what she does is she does the whole process of content hacking, so she'll go out she'll find inspiration. Short, because she knows my business. Obviously, she'll come up with her own. And she's listening to because we record our podcast, like, like a week in advance. Sure. Yeah. So she'll have heard the scheduled not yet drafted, podcast episode, so she'll know that already. She'll have heard or like the concepts or the chords, the TIF the story, so she already knows all that. Yeah, she content hack. So that's the Crossfield grab, like, posts, videos, everything. And then she will actually come up with like, Okay, this is the inspiration. And this is the concepts Yes. For what we're gonna, we're gonna be talking about, and this is potentially a draft caption as well. Okay. Now the draft caption she gets from capture, because that's what the software does. Yeah, so the software is a little bit like a client put it like a cross between Mad Libs. And generally where you get asked some questions because it's trying to elicit your story. You complete the prompts, and then it takes all of that and creates a bank captions for you. Specifically, short form captions designed for Instagram right now. So that's what that's because I can I do that straight as I record my podcast, so and I do capture a stream that actually accounts for some of my time on social media. And then my VA will pick that up, she'll do the content hacking, she'll see the captions or come out of capture, and she'll propose this is actually due to our personal week, which is crazy and I only I can do that because I have this whole system systemized. Yeah, so she shows me my 12 grid of her proposal. So we'll spend that that 30 minutes going, I'll go Ah, yep, love that. I think we should maybe her with this concept instead on this theme or let's just tweak it this way. So I'll give her my feedback. And then she'll finalize basically a list of things that she needs from me, which might be I need you to record this reel I need to take these images I need you to shoot this video. Like whatever that is. And doing literally like shooting all that takes like 15 Mischa Zvegintzovminutes. That's amazing 15 or 20 minutes to create content Deirdre Tshienlike crazy. So that yeah, and then basically I I spend about 15 minutes like the other mornings engaging, you know, doing like replying to comments, and finding so my VA as well will actually find my trainees buyers again, she knows who they are. She'll go out she'll find them. Mischa ZvegintzovSo I want that I want to I want a VA to find my dream. Yes people to say here's who you need. Exactly. Deirdre TshienSo I just go straight. Mischa ZvegintzovRidiculous. Okay, so yep, Deirdre Tshienso that's some some some of the time and then on Thursdays I do we do another half an hour me in the VA, where she'll actually have created she'll find have finalized all the cuts. So because I've given her the wrong because on Monday after meeting, she's given me a list of the things to create. I've created it I've just given her the raw files. I don't do any editing myself, none of that because she will then have spent time doing that. And then on Thursday, we'll come together and she'll show me the final meals, the final edited image, all that with the captions and sometimes if there's any grammatical things or whatever clean up I'll just quickly go in and you know, not but that's, that's it. That's literally it. Mischa ZvegintzovThat's amazing. That's amazing. Like yeah, it's it's so real quick if you want to see more of what teachers doing and I will at some point, come back to this and put it in the show notes. But tell people what's your Instagram handle so they can see what you're doing? Deirdre TshienDJ shed is the so I have two Instagram handles DV Shan or capture HQ headquarters. Yeah, I couldn't get capture. No. It's always such a bummer when that happens. But yeah, so my my primary is DD Shen D irdr. ETS h i n so that's on Instagram and Tik Tok as well. I am there on YouTube are we're just sort of starting to get that going again. I kind of popped back because I needed to get all this stuff figured out. Well, we're gonna be on this series and Facebook, and Facebook. Mischa ZvegintzovSo Deidre is helping people like you create the system or implement the system that she created. So if somebody wants is like, oh my gosh, Deidre has got light bulbs going off for me. How should they reach you? What's the best way for them to? Deirdre TshienYeah, like, definitely DM me? On any of the socials, email me, I'm DJ at cap show.com You can go to my website, DJ shen.com. Like there's a variety of ways to Mischa Zvegintzovreach out, reach out.  Reach out to me. Yeah. Mischa ZvegintzovIn DM and DMing is fine. Yeah, you will. You'll you'll make content. Great. Let's talk a little bit about the what did we cover everything there? Was there anything? Yeah. Deirdre TshienIn terms of process wise? Yeah. Yeah. That's the highlights on this is something that you thought you had any questions about? Mischa ZvegintzovNo, I think we're good. I'm excited a little bit to talk about the VA piece. Yeah, I think my I was talking to Deidre before and I was like Deidre, you know, my, I don't, how do you engage with the VA to, to, to start that relationship? Or? I can't remember exactly how I framed the question. I was like, what was the first thing you had a VA do for you? That's what Deirdre TshienYes, yes. Wow. Okay. Yeah. So this was a this was a really great question, because I remember. So the way that I got my first VA, she actually reached out, again, organic outreach, she just reached out to me and was like, Hey, this is me. So I am. And this is what I can help with. At that time, I was in the back of my mind to get a VA but it wasn't really like something because I honestly thought that I didn't have enough. I wouldn't have enough work for her. And so because she had reached out to me I was I, because I do reply to DMS. So I was like, Look, I don't know if I have enough work for you. But if you're up for it, let's have a chat. That's zoom call and have a chat about it. So we haven't zoom call, I kind of explained my thinking that I was like, I don't know that I have enough work. But you know, this is maybe what we can start with and it might look like 10 hours a week or five hours a week, or I actually didn't really know. And she was totally she was like, Yeah, let's give it a go. Let's try it and we'll see. And so she actually helped me so the first things because I was running challenges every month actually I was like challenged. So the first thing that we knew that we need help with was all the support for the challenge. So everything from like, letting people into the page groups, and, you know, making sure that all the details are collected, and, you know, getting like welcoming them into the group, you know, checking in the backend with our we use Active Campaign as our, you know, automated email like,  you know, checking that all set up Deirdre Tshienthere and it's all working. All the back end admin stop. Yeah. But, and it was like, and that was awesome. And once I honestly, like once we had that whole, like, the questions in my mind started changing, it wasn't any more like, Oh, what  is it that I can offload on? Deirdre TshienI mean, there was a lot of that, but it was more like, Okay, well, what more now can I don't know? What more can she do Deirdre Tshiento actually add value to this business and to actually grow this business? That's been a game changer for us. Mischa ZvegintzovThat's exciting for me. I'm sort of in that sort of in that space, right? Where you got to take the leap, take the risk, maybe start putting out some feelers out there. Was it you that said, Who was I talking to? They said, Hey, two tips about getting a VA make sure that they are this Joseph if you met Joseph, okay. He said make sure that they ask about you, and not are just telling you about themselves. And that makes sure they're aligned with your vision. Is that 100% Yeah, Deirdre Tshienright now like I so we are VAs are Filipino. And they are, like the most loyal the I literally had a conversation with one of them the other day, and I was like, I almost cried. I think she was like, You have given so much that you basically have someone for life. Like she's like I if as long as as long as you have me like we will. And the great thing is with that is that they understand your business like you know, you don't you don't want to be churning as much as possible. Yeah, develop Mischa Zvegintzovgood long term working relationships, right. So Deirdre Tshienthe best thing about that is that they know your business inside out, they go through everything with you, like the number of iterations and pivots that we've made out between business and the poor, the poor team, they lied, because they don't love change. I'm just gonna prove as a generalization. They don't love change. But I think we just did it to them so much that every time we do it now they're like, Okay, cool. Like, just Yeah, they just taken this dive, and it's them just adapted to how it is that we do business. Yeah. Which is awesome. So yeah, it's like they definitely, definitely, I think they need to know, they need to know you your culture, you have to build the culture. That's important. Mischa ZvegintzovYeah. I love what Alison prince said this morning about, hey, we're entrepreneurs and part of being entrepreneurs is we get to pick who we work with. So work with who you like, work with your friends. And it sounds like you have nurtured that relationship with your VA. It's very powerful. Deirdre TshienSo we have three VAs and love. I mean, they sometimes they frustrate the heck out of me like but that's just natural. Right? Right. There are some times when I'm like, what is happening, like why, you know, but, like, fight like, seriously, I would not for the world like I yeah, I am. So I feel so fortunate that Mischa Zvegintzovyeah, what would you say quick off the cuff top one or two tips for anybody that's like, I think I want to get a VA like what what would be like a good middle, just Deirdre TshienI think that's gonna be the tip or everything inside. If you're ever doubting or thinking about something, Mischa Zvegintzovjust do it, just do it. Because nothing is permanent. Deirdre TshienThis is the thing too. I think this is a thing that we forget,  right? Deirdre TshienLike, we get so caught up in like, mitigating the risks and you know, think about all of the you know, it's not perfect if for whatever reason, it doesn't work out or you kind of wander down the track. That whatever like, that's fine. It's not it's not great. Not ideal, but like it's much better to have tried it and done it and proven it or not proving it yourself. Thank you. And not so good. is gonna be my plan. I Mischa Zvegintzovlove it. I think I Why do we even need to add beautiful. Thank you for that. We're in Mexico right now we're in Cancun area actually south of Cancun hotel excurrent which is an amazing, I'll get us a food right? Deirdre TshienOh my gosh, I just I am blown away because you know, you do tend to maybe like set expectations a little bit lower when you're in a resort. Yeah, but it has been amazing. Mischa ZvegintzovFor lievable Yeah, and help. That'd be the staff I guess. Great and super. Russell, if you're watching or getting to watch this Thank you for hosting this for us bringing us all together we got to hear Pedro Adeo today Pedro you crushed I mean, that panel What else do we get? We got Ollie.  Obviously Allison Yeah. Mischa ZvegintzovWhat's up? Was it Brian who was the numbers guy? Brian Bowman man Brian just I look forward to the day where am I hope he's still with click with the to cc x where I can take advantage of what he brings. Yes, right. Can you just it's so savvy. So do you feel like we missed anything? Is there anything to talk Deirdre Tshienabout this for hours? Honestly, yeah, I think we covered like the main the main things but yeah, I I'm not joking. I could talk about this on the hour. So it may be if anyone wants to hit me up if they want to geek out with me on this stuff. totally happy to Mischa ZvegintzovYeah, fantastic. Thank you and and thank you for so much for playing and doing some co creation and putting ourselves out there and I'm using all the new mic gear for people that have been watching me. Yeah, I've got some tips myself. Great. Fantastic. But thank you everybody for watching. Again, Deidre, go find her on social media. Yes. Deirdre TshienAwesome. Awesome content and just encouraging people.

It's the start of the year. Do you want to run your own Sales Kick-Off? Here is a workbook and the walkthrough to help you get a great start to the calendar year. DIY Sales Kick-Off with Dean Mannix's Sales Growth Blueprint.Systemising sales success is Dean's speciality. In this episode, Dean walks us through his tried and tested sales growth model to help you be well placed the coming year.Go and download the workbook FIRST for FREE from www.deanmannix.com/blueprint  and then come back and follow us as we walk through the 7 Drivers of Sales Growth.The 7 Drivers areCompelling StorySmarter TargetingPersuasive EngagementPersuasive ProposingRetention and advocacyConfidence and MotivationAccountabilityListen to this show and use this model on your own or with your team to help you get the best possible start to 2021.Dean Mannixwww.deanmannix.comhttps://www.linkedin.com/in/deanmannix/Workbookwww.deanmannix.com/blueprint Mark McInneswww.markmc.cowww.linkedin.com/in/mark-mcinnes/ POW Workshopwww.markmc.co/pow Tactical Pipeline Growthwww.markmc.co/tpg 

In episode 12 of the Professional Builders Secrets podcast, our host, Bosco Anthony is joined by Kevin Weitzel who is the Business Development Manager at Outhouse. Throughout this episode Kevin reveals how builders can systemise their drafting process. Outhouse is construction software designed to help builders create and manage their construction projects. Tens of thousands of homes around the world are built from construction documents drafted by Outhouse. With over 20 years experience, the team at Outhouse understands how homes are built and their software helps builders to deliver homes and create accurate sales materials and marketing images for their clients. Kevin is a former professional cyclist and Olympic Alternate as well as a highly decorated former United States Marine. His many productive years in the cycling industry landed him a very successful career in the Motorcycle/Automobile industry. His belief in and practice of relationship selling catapulted him from floor sales to GM of the largest Motorcycle Dealer network in the United States in less than 5 years. Disenchanted with the auto industry due to unscrupulous business practices, he then joined the team at Outhouse and led the team to the largest sales growth in company history since the downturn. He's an expert in interactive web and marketing content, 3D rendering, animation, drafting, matterport, and print marketing collateral. Tune in to episode 12 now to hear Kevin share the best tips for builders to systemise their drafting process. ABOUT KEVIN WEITZEL Kevin has worked at Outhouse for five years, revolutionising the integration of drafting, rendering, print, display, options and web for the building industry. Kevin's role as Business Development Manager means that he looks after sales, marketing, sales process development, product presentation, quotes, contract preparation, closing and more. Connect with Kevin: linkedin.com/in/kevin-weitzel-4338014 TIMELINE 1:00 What is Outhouse? 1:55 Invention of the interactive floorplan. 3:47 Kevin's background. 6:45 What compelled Kevin to move into the construction industry? 7:40 What makes Outhouse different? 9:30 How technology has changed the way builders operate. 11:15 Debunking intellectual property rights in the industry. 13:40 Why should builders be paying attention to the digitalisation of systems? 15:00 What needs to change for the industry to embrace innovation? 18:45 What trends is Kevin seeing in the industry? 22:00 What should builders be paying attention to? LINKS, RESOURCES & MORE Outhouse Website: outhouse.net APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

Steve is in conversation with Jeff Mendelson, the host of the One Big Tip podcast, and a champion of scaling through systemisation. Jeff talks to Steve about how to start a podcast, the advantages and benefits of doing so and how it can positively impact your business and brand, building authority through doing so, and the ways in which podcasting can be used as an effective tool for networking and growing your audience. If you're thinking about starting a podcast, or want to energise the reach of your existing podcast, then this show is a must listen! KEY TAKEAWAYS Podcasting is an incredible way to get your message out into the world, and to attract like-minded thinkers, so as to grow and fortify your valuable network on a global scale. One of the biggest barriers to people entering the world of podcasting, is that they fail to see the potential benefits that can come from the medium. Podcasting is not about equipment or even expertise. It's about identifying the message you wish to broadcast, and finding your unique voice and place in the world. One of the most powerful ways in which to control your listener's experience, is to have a website as your hosting platform. This allows you to create and facilitate the entire listener experience. BEST MOMENTS 'Podcasting really is the ultimate networking tool' 'The second you put a microphone in front of your face, it gives you instant authority' 'The most important aspect of this is what do you have to talk about?' 'You can offer more in addition to the episode, than just the episode itself' VALUABLE RESOURCES Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ Website: https://systemsandoutsourcing.com/welcome-1 YouTube: https://www.youtube.com/c/drsteveday Jeff Mendelson - https://jeffmendelson.com/onebigtip/interview-jeff/ Jeff Mendelson LinkedIn - https://www.linkedin.com/in/jeffmendelson/ The Agents Of POD Accelerator - https://agentsofpod.com ABOUT THE GUEST Jeff Mendelson is the host of the One Big Tip Podcast and he also runs a digital marketing company located in Miami, FL. With deep international business experience, Jeff has successfully transitioned from various tech and sales positions to becoming a consummate entrepreneur. He started and built his company with a foundation that include delivering services at scale and employing a world-wide network of freelancers, bloggers, web designers and project managers. Since going independent (i.e. fired from his last job) in January 2009, Jeff has dedicated himself to designing his own lifestyle and enabling his staff to do the same. ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. See omnystudio.com/listener for privacy information.

Steve is joined by Robert Poole who specialises in helping small businesses sell to other companies. Together they discuss the value of calling people over the phone to help sell your business, why it is important to tap into the emotional side of marketing and why systems are critical to your business’ growth. KEY TAKEAWAYS For a small company when you begin to make some revenue it makes sense to outsource somebody to cold call because let's face it, most people aren’t at that level. You can get brilliant results by making direct contact with companies and this technique is still as brilliant today as it was 20 years ago. Having clarity on who your target audience is is very important. Narrow down your dream audience very specifically before you begin to call potential clients. Whilst, social media marketing is beneficial and effective in some scenarios, one of the benefits of calling people is that they have to make a decision right there and then. We’re so separated from person to person communication and so over the phone and via video is a very effective way as people appreciate they are talking to a human versus talking to an online machine. You’re 70-80% of the way to getting a sale when you go through all the marketing aspects of the phone call first. It is a lot easier when dealing with somebody who knows what they want and what you offer. The sales aspect is about urgency and helping them get over those final questions. All sales and marketing is emotional. In the B2B world, there is a misconception that emotion doesn't come into it which is simply not true. We are all emotional beings and so we need to tap into that. Systemizing things is so critical. Everything has to be duplicable and repeatable, you cannot depend on a person's skill set, you have to have those systems in place if you want to grow. If something is not systemise-able, then it is not worth doing, just because you are a one-man show does not mean that you don’t need to systemise things if you want to grow. BEST MOMENTS “We started as a company because we needed to expand our cold calling.” “With the right business at the right time, the time to get started is now.” “We’re all emotional beings and so we need to tap into that emotion” “Systemising things is so critical.” ABOUT THE GUEST Robert Poole “Do you have a small business that sells to other businesses? If so, you probably know that there are plenty of resources for companies that market to consumers or companies who sell to large, Fortune 500 type companies. But what about the small businesses in the middle who sell to other companies. Where do we go to get answers? How do we grow our companies consistently while still keeping our sanity? That’s the question. Roberts Contact Details Website: https://www.salesdouble.com Email: robert.poole@salesdouble.com Facebook: facebook.com/b2bRobert VALUABLE RESOURCES Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ Website: https://systemsandoutsourcing.com/welcome-1 YouTube: https://www.youtube.com/c/drsteveday ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. LinkedIn: linkedin.com/in/b2brobert/ Top 10 Secrets for Small Business Owners Free E-Book: https://www.growyourb2bcompany.com/onesheet48178662 See omnystudio.com/listener for privacy information.

Discover today how you can use an online assistant to save you time when sourcing property or other admin-based tasks, allowing you to focus on the high-value tasks and make more money. Join Steve as he discusses how you can create replicable systems for virtual assistants to utilise, how outsourcing can speed up the buying process of properties and how to work out your value to ensure you don’t spend your time earning less than you are worth. KEY TAKEAWAYS When you are looking at a big process such as property sourcing, there are upwards of fifty tasks involved to achieve it. You have to think about the research that needs to be conducted, considering things such as schooling, house price statistics, and local demographics. This has to be done each time you need to research an area. Systemising the researching process so that other people can replicate the process can allow you to outsource this task to a VA. Once you have conducted your research and sources properties within that area, there are certain preliminary things you need to know such as EPC, planning regulations and conservation information. Getting somebody to do this for you will speed up the buying process. When you outsource, you gain time. Gaining time will allow you to make more money because you now have the time to do high-value tasks. You don’t outsource to save money, you outsource to make money. When outsourcing you have to understand your value and how much you are worth. Look at everything you earn, including interest and dividends and divide that by the number of hours you work annually. Whatever that figure is, is your hourly rate, if you are spending time completing tasks that earn you less than that, you have to consider outsourcing. The moment you free up your time, you can focus on tasks that will bring you a higher value. BEST MOMENTS “Your life is so much easier.” “Getting someone to do this for you can make your buying decisions much quicker.” “I don’t outsource to save money, I outsource to make money.” VALUABLE RESOURCES Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ Website: https://systemsandoutsourcing.com/welcome-1 YouTube: https://www.youtube.com/c/drsteveday ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. See omnystudio.com/listener for privacy information.

Why should you waste time on social media when you can be doing other things in your business? That's why in this episode we're diving in to systemising your outreach on Facebook.     Here are the highlights:  {00:22} You are your business  {2:53} Clean up your friends and followers  {4:50} Tidy up your Facebook groups  {5:39} Make sure your audience is engaged  {8:25} Optimise your profile  {9:51} Planning an effective, efficient strategy  {13:00} Join our Facebook community for more tips  {14:55} Sign up and learn more     Connect with Deasha at www.deashawaddup.com  Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community  

In this episode, Dr. Steve Day walks you through the process he and his team take clients through to enable them to outsource most of their workload in an affordable and efficient way. He covers what to outsource first, how to get rid of all those tedious tasks, and explains how to manage a remote team effectively. If you follow Steve´s how to systemise and outsource guide you will have a massive head start on your competitors. So, please click through and spend 10 minutes listening to what he has to share with you. KEY TAKEAWAYS About three-quarters of businesses don´t take on any staff. Around 90% of firms last less than 10 years. Often, because their owners spend too much time doing mundane tasks instead of marketing and growing their business. Spending a few hours working out which of your tasks you should outsource is a sound investment. Offloading just 1 hour of work a day frees up 6 weeks a year! Systemising your business is the key to successful outsourcing. Recording yourself doing certain tasks is an easy way to create instructions for your team. Steve explains exactly how to do it in this podcast. It is also possible to get your outsourced team to do a lot of the systemisation. Steve briefly explains how in the podcast. Empowering your staff is essential to keep the work flowing and ensure processes and systems are adapted, as the business changes. Task assignment and tracking platforms are a really easy way to manage workflow. Steve shares several usage tips in this podcast. Your focus should be strategy, leadership, and growth. Getting stuff off your back gives you the headspace and energy you need to enjoy life and grow your business. BEST MOMENTS ‘If you can outsource, say an hour a day, that´s six weeks’ worth of time, over a working year. ´ ‘Empower your staff.’ ‘Just scale by getting your team to do the hard work and create your systems, moving forward.’ VALUABLE RESOURCES Facebook Group: Systems and Outsourcing Systems and Outsourcing Website YouTube Dr. Steve Day ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. PODCAST DESCRIPTION Dr. Steve Day, from the systems and outsourcing University, reveals every app, hack, and trick he’s used to outsource the entire day-to-day running of his businesses. You’ll discover how to transform your work from a time-sapping, energy-draining grind into something you enjoy doing each day. You’ll learn about letting go, trusting other people to do your work, about virtual assistants, outsourcing, managing a remote team, using apps and technology, creating systems, and stopping your business from being reliant on superstar employees that are hard to find and even harder to keep hold of. You shouldn’t have to do all the work yourself, even if you’re on a tight budget. The sooner you outsource your work, the sooner you can focus on leading your company and doing the stuff that only you can do to make your business a success. Steve openly shares his wins, losses, and lessons from creating affordable, practical systems that anyone can use. If you’re a business owner who wants to have more time to focus on doing the important stuff, then you’re gonna love this podcast. No nonsense practical advice, inspiring interviews, and unbiased reviews of all the things you need to create an awesome business that you can be proud of. Steve has deconstructed the dark art of creating sophisticated business systems into a simple step-by-step method that anyone can follow. Hit subscribe and get ready to transform the way you work. See omnystudio.com/listener for privacy information.