Behind the Yard Sign | A Real Estate Podcast

Cassie Walker Johnson and Jeremy Johnson of Johnson and Walker have found a winning formula to divide and concur the business of real estate. In this episode 43, you will learn the winning combination of presenting the numbers and managing the work to put your sellers best foot forward when listing a home. Behind the … Continue reading How to Divide and Concur in Real Estate with the Johnson and Walker Team →

Franz Diessner and Joe Overland have successfully combined a thriving real estate business with having a family together for over 12 years. It takes amazing communication, a division of labor, love and empathy to do both of those things well. Learn the secrets to their success as well as what their future looks like in … Continue reading S2 Episode 24: How to Combine Love and Business in a Real Estate Partnership with Team Franz and Joe →

Running a successful home staging company is no easy task. Dan is busy every day coordinating schedules, keeping clients and employees happy, pushing the envelope of our design vocabulary and making sure we are working efficiently.  Learn all about his rise to the top through the pandemic after returning to school to earn a degree … Continue reading S2 Episode 23: Meet Daniel Vaughan our Seattle Creative Director →

Not every agent is made to be a part of a larger firm. Some of us need the independence of working on our own. Rosanne Vecchio has been doing that for nearly ten years. Learn about how figure out if you are that type of agent, what to do if you are and how to … Continue reading S2 Episode 22: How to Fledge Out on Your Own with Rosanne Vecchio →

One of the most difficult things about starting your own business is all of the paperwork, regulations, branding, social media, and endless amounts of administration. What if you didn't have to do any of that? You could have your own brand, and all of the behind the scenes work was done for you? Scott Dickinson … Continue reading S2 Episode 21: How to Build a Brand Within a Brand with Scott Dickinson →

What does success look like to you? Is it measured in dollars? Number of transactions? Size of your team? Happiness? Not everyone has the same idea of what success is. We take the time to examine this idea with Kristine Losh of Ewing and Clark, Washington's oldest real estate firm. Justin and Amy also discuss dealing with … Continue reading S2 Episode 20: How to Find Your Success Lane with Kristine Losh →

Millennials are now the largest residential real estate buying demographic in the world. If your business is not Millennial friendly, plan to retire soon. Want to stick around and work with this powerful demographic? Take a listen to the insights Taylor offers. Justin and Amy also discuss when text vs. email vs. call and how … Continue reading S2 Episode 19: How to Build a Millennial Friendly Business with Taylor Spencer →

Sometimes it's like talking to a space alien. They just don't get us. We don't get them. Different generations communicate in different ways. They have different concerns and priorities. Should I call? Should I text? What the heck is a fax anyway? Am I doing it? Am I doing a Tik-Tok? Learn all the best … Continue reading S2 Episode 18: How to Bridge the Millennial – GenX Real Estate Gap with Jacob Donahue →

Learn the best tips and tricks to move through the real estate world with grace. It's true we all make mistakes, but how do we handle them when we make them vs when other make them? What impacts does our grace or lack thereof have on our business? We also discuss Easter eggs in home … Continue reading S2 Episode 17: How to Find and Provide Grace in Real Estate with Katie Sengstake →

We get to find out all the best ways to flush out a catphish with David Policar of (W)here Real Estate in Portland, Oregon. David has wasted time and energy with catphish in the past and has a fool proof way to make sure he never does again. We also discuss topics like finding grace … Continue reading S2 Episode 16: How To Avoid Catphishing in Real Estate with David Policar →

The team has a delightful chat with Alex Fotouhi of Coldwell Banker Bain in Seattle. Alex started out working on a team in her office and has now started mentoring newer agents by simply having them co-list with her. This elegant solution to a the big problem of on the job training is a great … Continue reading S2 Episode 15: How to Become a Mentor in Real Estate with Alex Fotouhi →

On episode 14, Justin and Amy sit down with Sara Gray for an extremely fun and informative interview. Sara has 10 years of experience in Portland real estate and has a wealth of knowledge when it comes to ADUs, being a new mom and a new business owner at the same time, and what it means … Continue reading S2 Episode 14: How To Take A Maternity Leave In Real Estate with Sara Gray →

In Season 2 Episode 13, Passion comes to us in many different forms during so many different chapters of our lives. When you feel that the stars have aligned and your next steps have been laid in front of you, no matter how frightening, do you take the leap? Gabrielle Enfield of Living Room Realty … Continue reading S2 Episode 13: How To Feel Comfortable Taking A Leap →

After years of being highly sought after in the world of big name footwear designers, Dana Austin of Cascade Sotheby's International Real Estate walks us through the big pivot she made in her early career. This ultimately lead her to 23 successful years in real estate and some valuable lessons learned throughout the way.   Behind the … Continue reading S2 Episode 12: How To Change Your Name and Keep Your Clients →

In episode 11, our hosts Justin and Amy sit down with 20 year real estate veteran and Scottsdale, Arizona resident Ruth Price. What makes Ruth so unique is her ability to move from a community with an established client base (not once, but twice) and remain successful in her craft. As she so eloquently phrased … Continue reading How to Start Over Again in a New Market with Ruth Price and Geoff Metts →

S2E10 Do you prioritize the client relationship over the importance of the deal? During this episode Portland native Michael Kafoury takes us through his experiences in his real estate career and explains which way you may want to lean for the best results. Give a listen and find out! Behind the Yard Sign is a podcast … Continue reading S2 Episode 10: How to Balance the Deal and the Client Relationship with Michael Kafoury →

Episode 9 interviews Aaron Bloom of Windermere located in Eugene, Oregon. Aaron takes us on a journey through the ins and outs of his life path starting out as a young adult trying to find his way in the world, jumping over countless love and career hurdles that ultimately end after landing the real estate project … Continue reading S2 Episode 9: How To Turn a Thank You Note Into $30 million with Aaron Bloom →

In Episode 8, Justin and Amy sit down with the warm and welcoming James Campbell, a first-year realtor with Coldwell Banker Bain. Like so many other agents, the very first year of this career carries so many learning opportunities, one of which is how to collaborate versus compete with other agents. When we asked James, … Continue reading S2 Episode 8: How To Define Success as a New Realtor with James Campbell →

How do you rise above the literal ashes when life keeps handing you lemon after lemon after lemon? Justin and Amy dive head first into the mental and emotional endurance it takes to turn a flop into an opportunity (thus coining the term Floppertunity) once Spade and Archer's Seattle office was burned to the ground.   … Continue reading S2 Episode 7: How To Turn a Flop Into a Floppertunity →

During S2 episode 6 we interview Marcia Dunkin, a realtor from Coldwell Banker Bain with 25 years of experience under her belt. We greatly appreciate the in-depth insight that Marcia has to offer when it comes to her craft. We talk about what it really takes to be a successful realtor and how to weather … Continue reading S2 Episode 6: How to Succeed Long-Term in Real Estate with Marcia Dunkin →

S2 Episode 5 interviews Portland's Julie Halter, a Licensed Broker of Sotheby's Realty. Julie first started her career as a hairstylist, lending so many interpersonal skills and emotional intelligence that now shine bright in her career in real estate. One of the many things we admire about Julie is her ever-expanding comfort zone and her … Continue reading S2 Episode 5: On Emotional Intelligence and being Fabulous with Julie Halter →

Season 2 Episode 4 interviews Alexandra Kerr from Compass Real Estate in Los Angeles. She takes us through how her experience growing up in the United States and different parts of Europe, working in the film industry, and finally taking career advice from her mother landed her in the world of Real Estate. Behind the Yard Sign … Continue reading S2 Episode 4: Around the World with Alexandra Kerr →

S2 Ep. 3: Join us as we sit down with Real Estate Broker Glenn Shelhamer of The Shelhamer Group in Los Angeles! Following his life’s journey that started him out as an actor in Hollywood all the way to the present day and the process of running his own Real Estate company. We greatly enjoyed … Continue reading S2 E3: Glass Half Full with Glenn Shelhamer →

In this episode we talk with Real Estate Professional David Anguilo of Coldwell Banker Bain on how even on your toughest work day, your luck can change in an instant. His key to maintaining patience along with his clients long enough to help them try and try (and try) again to finally land their dream home. Behind the … Continue reading Season 2 Episode 2: Third Time’s the Charm with David Anguilo →

We’re kicking off Season 2 of Behind the Yard Sign with our guest Chad Dierickx! Chad is a Seattle based Windermere real estate broker who gives us the run-down of what it was like stepping into real estate during an economic downturn and the tips he would like to pass along to budding new agents. … Continue reading Season 2 Episode 1: Kicking Off Season 2 with Chad Dierickx →

Episode 17 interviews social media strategist and owner of Portland’s Numinous Creative, Prassede Kemp!  Since the topic of marketing and running social media in real estate is a constant topic of our podcast, we couldn’t wait to ask Prassede our burning questions about how they help confused and overwhelmed real estate agents with their online presence. Especially … Continue reading Episode 17: Working with a Real Estate Social Media Strategist with Prassede Kemp →

Episode 9 interviews Spade and Archer’s very own Chad Hinke, Creative Principal. He shares his (super fascinating) story about how he found himself as a pre-med college student but ending up in the world of interior design instead! Now he runs and manages our design teams, and maintains Spade and Archer’s design aesthetic for our home staging … Continue reading Episode 9: Managing the Crossroads of Home Staging Design in the Real Estate Industry with Chad Hinke →

Episode 16 interviews brand new and already busy real estate agent Amy Romberg with Windermere!  With a whole nine months of real estate activity under her belt, Amy’s only known Covid lockdown life as her business reality. Aside from how successful her launch into this new world has been (transferring from a federal career in social work!), … Continue reading Episode 16: Balancing Home Life and Real Estate Life with Portland’s Amy Romberg →

Episode 15 interviews Dwell Realty’s Alicia Selliken, a veteran agent in Portland, OR and one of our most loyal clients. With so many transactions per year paired with her soft, grounding approach with clients, we wanted to know how she connects with clients when so much of the business is loud and flashy. It was … Continue reading Episode 15: Using Your Great Strengths to Build Your Real Estate Brand with Alicia Selliken →

Gabriel Cruz Perez joins us for Episode 14 of Behind the Yard Sign from Pasadena, CA. He’s one of the newest editions to the Spade and Archer client family and we’ve been so impressed with his mindset, attitude and energy since the very beginning. As a newer agent, we wanted to catch up with Gabriel to talk … Continue reading Episode 14: Southern California’s Gabriel Cruz Perez on How to Build a Team from Day One in Real Estate →

Episode 13 interviews Urban Living’s Matt Goyer who has absolutely been crushing it in this season of uncertainty. We wanted to break down exactly what elements of his business practices have led to his growing real estate brokerage, even in 2020. We covered how to have the strongest listings, how to best serve clients and … Continue reading Episode 13: Finding Success by Finding Your Niche with Urban Living’s Matt Goyer  →

Episode 12 interviews Windermere’s Tamra Dean, a successful Seattle real estate veteran for more than 20 years. She was launched into real estate by accident and during a trying personal time but her tenacity and dedication built a thriving, lasting business. Justin and Kelly ask her about her ability to handle rejection, how she’s used coaching … Continue reading Episode 12: Launching Your Business and Sustaining Emotional Resilience with Tamara Dean →

This special episode combines all our favorite things: real estate, HGTV celebrities and supporting homelessness and housing insecurity. Real estate is a wild business and this podcast tells the story of an events and entertainment business owner becoming a homelessness nonprofit director and an entrepreneur who didn’t know a thing about cabinets in 2012 but … Continue reading Special Episode with HGTV’s Jasmine Roth and Humble Design’s Kelley Moore →

Episode 11 interviews Windermere’s Michelle Koury and Mel George — a dynamic real estate duo in Portland. These two powerful women could teach a masterclass on how to partner with another agent to create a thriving business. They apply tenacity and grace in equal measure and are a perfect balance with one another. They support … Continue reading Episode 11: How to Partner in Real Estate with Windermere’s Mel George and Michelle Koury →

Episode 10 interviews Plumb Bob Marketing’s Founding Principal, Shelli-Anne Couch in Los Angeles. She’s had a long and impressive public relations career spanning all kinds of industries.  After becoming a real estate investor herself, she saw a need in the market to support builders with selling their new construction properties.  As home stagers, we tell … Continue reading Shelli-Anne Couch, Plumb Bob Marketing →

Episode 8 interviews Portland’s Jenelle Isaacson, owner of Living Room Realty. Today she sits atop her own completely unique real estate company, but only after being a lead singer and guitar player in a female punk band starting out in real estate on her own in the middle of a recession ten years ago.  Always singing and dancing … Continue reading Jenelle Isaacson, Living Room Realty →

Episode 7 interviews Seattle’s Get Happy at Home founders, Ian Gordon and Matt Miner of Coldwell Banker Bain. These longtime clients of Spade and Archer have their formula dialed for selling homes quickly by helping owners list a well-prepared property—and we wanted to ask them all about it! They share their story of building an … Continue reading Get Happy at Home with Ian Gordon & Matt Miner, Coldwell Banker Bain →

Episode 6 interviews Palm Spring’s Adam Gilbert, a residential and commercial real estate broker and investor. Justin met Adam through Entrepreneurs’ Organization (EO) and he was so impressed with the generous and professional way that Adam networked and built new connections in business. Being in the real estate ecosystem as well, we know this is … Continue reading Adam Gilbert, Palm Springs →

Episode 5 interviews Boise, Idaho’s Donna Wade, a real estate professional with Silvercreek Realty Group. Donna, like so many who come to real estate, had a very full life and career prior to entering life as a broker. Her journey spans education, social justice issues and non-profits and eventually felt inspired to work closely with … Continue reading Donna Wade, Silvercreek Realty Group →

Episode 4 interviews Windermere Realty Trust’s William Gilliland on his long standing ability to create and nurture relationships in his business. Is networking a gift or a skill? William gave a peak into his lifelong story on how he learned how to connect with people, listen and serve better, and grow a business. His values … Continue reading William Gilliland, Windermere Realty Trust →

Episode 3​ Title: Nancy Chapin, Windermere Real Estate Subtitle: How core values ground us in a quickly changing real estate world. Author: Spade and Archer Design Agency Episode Description: Your business is going to change, quickly. Will you have core values on which your business will pivot or will you grasp blindly at emergency bandaids to stanch the bleed? … Continue reading Nancy Chapin, Windermere Real Estate →

Episode 2​ Title: Todd Shively, Coldwell Banker Bain Subtitle: How the COVID 19 pandemic is changing the face of residential real estate. Author: Spade and Archer Design Agency Episode Description: The face of residential real estate is changing to meet the needs of the COVID 19 economy. How will your business meet the demands of clientele that are both afraid … Continue reading Todd Shively, Coldwell Banker Bain →