Built Better

In this episode, we welcome the Brand President of Five Star Bath Solutions, Dean Hartley, to zero in on the pivotal elements of customer service and lead nurturing in the home improvement and contracting landscape. What you will learn:The Art of Nurturing Leads: Understand the importance of empathic and responsive communication in nurturing potential clients, turning inquiries into opportunities.Standing Out with Professionalism: Learn how reliability and responsiveness can be your selling points in a competitive market.Franchise Dynamics: Discover the nuanced balance between centralization and autonomy in running a franchise system and how to leverage technology for uniform yet personalized service delivery.Data-Driven Decision Making: Uncover the role of data analytics in fostering continuous improvement and steering your business decisions.For more information and resources, visit us at modernize.com/pros

On this episode we're discussing The Inflation Reduction Act. We welcome the Director of Marketing for Sun-Tec Solar & Roofing, Thang Phu. 

On this episode we're discussing building and running a successful contact center. We welcome the Director of Marketing for Suntec Solar, Thang Phu. NEW TO BUILT BETTER?Built Better is the podcast designed specifically for home improvement professionals like you. Listen as industry leaders join Dom Pucci and Chris Pallatroni to discuss the hardships, successes, insights, and outcomes of the home improvement industry with the goal of sharing these insights with professionals, like you.

On Episode 29 of the Built Better Podcast, we learn that understanding homeowner behavior is the key to running your business better. Each quarter, Modernize Home Services surveys thousands of homeowners who are requesting quotes on their home improvement projects. We dig into how homeowners learn about their projects, how they think about paying for those projects, how they choose contractors, and more.

We talk to Nikolas Scoolis, Manager of Housing Economics at Zonda Research, about the current state of the economy, inflation, and how it is impacting the home improvement industry. Find out what contractors can expect in the next 6-12 months, and how to prepare. For more information and resources, visit modernize.com/pros. 

Megan Wolfe, Director of Enterprise Account Management for Modernize talks with Lori Boyer, Director of Content for Hatch and Matt Vazquez, Co-owner of Neighborhood Windows on how to create a repeatable, time-efficient, scalable process to keep your cost per acquisition low. They break down best practices, setting goals, going text-first, and how to use automation to improve the customer experience.For more contractor resources, please visit modernize.com/pros. 

Industry leaders Chris Pallatroni, Founder of Modernize Home Services, Clay DeKorne, Chief Editor of the JLC Group, and Spencer Powell, CEO of Builder Funnel discuss supply chain and labor issues, marketing, and the 2022 outlook for contractors.

On this episode of the Built Better podcast, we welcome Uri Turk, Founder of Connect by Modernize Home Services. Join us as we talk with Uri about the benefits of his instant, customizable, automated communication platform as it relates to how contractors text, email, call, and follow-up with their leads. 

On this episode of the Built Better podcast, we welcome Dominic Telymonde, Vice President of Sales and Owner of BOCA Walk-In Tubs. Join us as we talk with Dominic about the impact of the aging in place boom for walk-in tubs, and his strategy to get through the "great resignation."

On today's episode of the Built Better podcast, we are welcoming Chase Shugarman, owner at Shugarman's Bath. We are going to dive into the significant growth Shugarman's Bath had in just 2 years. 

In September and October, we surveyed over 6,500 homeowners to get a pulse on the latest project preference and motivational trends to starting a project. Find out what homeowners are wanting this fall. 

On this episode of the Built Better podcast,  we're welcoming Mike Coddington, Chief Operating Officer from The Original Roofing Company. Join us as we talk with Mike on how how he applies his various marketing strategies to increase lead volume.

On this episode of the Built Better podcast,  we're welcoming Spencer Powell, CEO of Builder Funnel. Spencer Powell has been the leading force in changing the traditional contractor marketing into a new and more effective way: Digital Marketing. We are going to talk with Spencer on the importance of digital marketing, and why it is so effective and why it is critical for contractors to embrace.

On this episode of the Built Better podcast,  we're welcoming General Manager of Benjamín Franklin Plumbing, Kory Kreutzberger, to take a closer look at how Kory went from plumber to general manager, training employees to rise to success, and how to balance both a franchise and brand.

In today's episode, we talk with AJ Huckaby, President of Springtree restoration, and how he has changed and adapted his leadership style during the pandemic.

Today's episode features Megan Wolfe from Modernize, Josh Carter from Hatch, and Chase Emerson from PosiGen to discuss improving your follow-up strategy and driving more deals. For more information and resources, visit us at modernize.com/pros.

Today's episode is featuring Holly Green, President of Brettco Roofing, at the Texas Roofing Conference. We talk with Holly about how she successfully manages the company and working through a supply shortage.

Live at the Texas Roofing Conference; we talk with Chris Kincaid, owner of Kincaid Roofing, about successes and challenges during the pandemic.

Join us for an inside view of Jacuzzi and their efforts to implement digital marketing in the home improvement ecosystem. We will be talking with Dave Azer, VP of Marketing, along with Camille Davis, and how their combined efforts have led them to be the top training program for dealers in achieving their goals with leads, along with relying heavily on data to help them determine excellent lead sources, mediums, and quality.

We're diving into our latest homeowner surveys on this episode of the Built Better podcast and discussing the dynamic shift in homeowner project preferences and pain points. We will explore how homeowners are preparing and budgeting for their upcoming projects and finding their preferred professional. With us today to discuss these findings is Cassie Morien, Modernize's senior content strategist and lead homeowner insights analyst. Here are some of those findings:41% of homeowners plan to make additional home improvements in the next three months (April – June), in addition to their current Modernize project. 17% of homeowners plan to spend more than $10,000 on their upcoming project.31% of homeowners pursuing a Modernize exterior project said they also plan to pursue an interior home remodeling project in 2021.These findings are designed to help professional contractors, and remodelers better understand and serve prospective customers.  

On this episode of the Built Better podcast, we're diving deeper into the aging in place demographic by featuring a leader in the medical alert & home services industry, Medical Guardian. Matthew  Guerrieri, CMO of Medical Guardian & Philadelphia Business Journal 40 under 40 nominee, expands on how you should think about personas differently, how to build visual stories for them, the ability to pivot your company strategy based on new technology, and ensuring you stay true to your mission state through the times.

On this episode of the Built Better podcast,  we're welcoming Medical Alert pro, Sombit Mishra, CEO & Founder of QMedic, to take a closer look into the Aging in Place demographic, the opportunities that are coming forth, and the ability to use partners as a way of growing your business. 

The Built Better podcast features Mark Dawson, COO of One Hour Heating & Air Conditioning to discuss how strong communication is the driving force for business success. Hosting team meetings, offering more educational opportunities, and building a strong community among the franchisees are just a few of the many tactics used to drive success. Through the pandemic and beyond, One Hour Heating & Air is dedicated to empowering their franchise community with the right tools to win.

On this episode of the Built Better podcast, we're joining forces with the CEO & Founder of Get The Referral. Get The Referral not only  helps support home improvement businesses increase their referrals, but also helps them continue to build relationships with current and past customers. Listen to how you should be engaging with your customers throughout their project experience to build a community of advocates for your business.

Join the Built Better podcast featuring Jim Ziminski, President of Crane Renovation Group (Mr. Roof / Able Roof), to discuss how their team is flipping the sales script in 2021. Crane Renovation Group, founded in 1947, operates in the residential roofing space as Mr. Roof and Able Roof. Together, they create one of the most respected roof and exterior service companies in the country. Listen to how Crane Renovation Group plans to reshape 2021 from what they've learned in 2020.

Join the Built Better podcast featuring Chad Kreutz, VP of Marketing at American Standard, to discuss how his team is identifying the industry shifts and running full force to accelerate and support, both their customers, and their contractors. For over 150 years, American Standard has been a leading North American plumbing and building products manufacturer. Focused on quality and innovation, American Standard products can be found in three out of five American homes. On this episode, we'll be diving into how American Standard is identifying the shifts in the “Aging in place” demographic, what this means for home improvement & service contractors, and how to best service your homeowners. 

As a home improvement or home services business, maximizing the value of your leads is critical to healthy growth and scalability. Join us as we welcome Michael Griffin, founder of Lightfire Partners, as we discuss the right techniques to drive success with high-volume leads. Lightfire Partners have been an industry leader in home improvement & home service ad support for over 40 years. Michael will review best practices when it comes to following up with high volume leads, and how data is your best friend when working with your internal or external call centers.  

The fastest growing population is over 90 years old. Today's average 5 year old is going to live to 104.5. Day in and day out we see more and more senior citizens and their family searching for methods to keep their families home longer.Join us as we learn about how home care is becoming one of the largest home improvement sub-industries in the US. We have Jim Greatorex, VP of VGM Live, joining us to help coach us on how to effectively manage and grow your home care business. 

Join us for an inside view of WinChoice USA and the fundamentals put in place to maintain consistent growth within the home remodeling space. WinChoice USA is one of the nation's highest-rated window installation companies. Kerry Jones, President at WinChoice USA, breaks down the tactics used to scale the organization in both sales, efficiency, and company culture. 

Join us for an inside view of Freedom Forever and their mission to disrupt the solar industry with first-class customer experience.  Freedom Forever is a solar company who is innovating the marketplace. From managing an inside sales team, working with homeowners who are concerned about the impact on the environment, and keeping the teams motivated during the pandemic we'll dive in with Julianne Ribarits , VP of Marketing at Freedom Forever to learn about how they are navigating the difficult times in crisis and opportunity. 

Join us as we talk with DaBella's president, Donnie McMillan, Jr. about how they have navigated the COVID-19 pandemic. Dom Pucci sits down with Donnie to understand how his team functioning now, during COVID-19, compared to your business as normal. What has been the key to staying positive and leading your team over the past months and how they are navigating COVID-19 from a sales perspective. 

59% of homeowners still plan to begin their project within the next 2 to 4 weeks even with the pandemic continuing around us. We have a wide-ranging discussion addressing the latest results in Modernize Home Services 2020 Homeowner Insights Survey - the surprises, the confirmations, and any interesting tidbits. Chris and Dom host Shawn Van-Dyke owner of  Built to Build Academy™ to help contractors understand how to navigate and create action to improve their business during 2020.