Podcasts about builder funnel

In this episode of Remodelers on the Rise, Kyle Hunt sits down with Abe Degnan, second-generation owner of Degnan Design Build Remodel, to share the story of building a remodeling business designed to last. Abe reflects on growing up on job sites, joining his father's company, and helping shape an early design build approach through intentional learning, documented processes, and steady leadership. They dig into lessons Abe has learned over 25 years in business, including hiring with purpose, pricing with confidence, investing in systems, and making the shift from working in the business to leading a team. Abe also shares thoughtful insights on company culture, peer groups, and building a life outside of work, offering encouragement for remodelers who want long term growth without burning out. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Takeaways Abe Degnan is a second-generation remodeler who joined his father's business. Investing in learning and joining peer groups has been crucial for growth. Hiring the right people is essential for maintaining company culture. Abe's broken leg led to a shift in focus towards office work and management. Understanding pricing and financials is key to business success. High-quality photography is vital for effective marketing. A clear sales process is necessary for consistent success. Establishing a design center enhances client engagement. Balancing family life and business is a continuous challenge. Documenting company values and processes helps differentiate from competitors. ----- Chapters 00:00 Introduction to the Podcast and Guests 03:00 Abe Degnan's Journey in Remodeling 06:10 Transitioning from Sole Proprietorship to S Corp 09:00 The Evolution of Design-Build Approach 11:54 Investing in Learning and Company Culture 15:04 Hiring Practices and Employee Retention 17:59 Overcoming Challenges in Business Growth 21:00 The Impact of Personal Experiences on Business 23:38 Pricing Strategies and Financial Management 27:10 Marketing and Sales Process Insights 29:53 Establishing a Design Center and Client Engagement 33:02 Balancing Family Life and Business 35:57 Final Thoughts and Advice for Remodelers

In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss Builder Funnel's commitment to integrating AI into their business strategy for 2026. They explore the changing landscape of consumer behavior influenced by AI, the importance of interactive content, and the efficiency gained through automation. The conversation also covers practical steps for implementing AI in business operations and emphasizes the significance of data analysis. The hosts provide actionable insights for remodelers and builders looking to enhance their marketing strategies with AI.

Most remodelers and builders struggle to stand out because they look and sound just like everyone else. In this episode, Spencer Powell shares why choosing a clear, unique position in your market is one of the most powerful growth moves you can make—and how Builder Funnel has lived this out by serving only remodelers and custom builders. He walks through practical examples like “bathroom-only” companies, award-winning design firms, neighborhood-focused remodelers, and fast-turn “7-day” offerings to show how niching down actually makes marketing easier, improves operations, and boosts profit. If you've ever wondered how to differentiate your remodeling or building company and dominate a specific slice of your market, this episode will get the wheels turning.

In this week's episode of Remodelers on the Rise, Kyle explores a powerful question for remodelers: how can generosity become a meaningful and intentional part of your business vision? He's joined by Matt Baehr, Executive Director of Homes for Hope, to share how microloans are transforming families and communities around the world by fueling real entrepreneurship. You'll hear inspiring stories — like a $50 welding loan that became a thriving homebuilding business, and 20 plastic chairs that launched a successful wedding company — and learn how remodelers can practically support this work. Kyle and Matt talk about dignity-focused giving, breaking cycles of poverty, and ways remodelers can involve their teams and trade partners in generosity that creates lasting impact. Homes for HOPE partners with builders to fight global poverty through sustainable economic development. Funds raised from home builds support entrepreneurs with training and microloans, helping families break the cycle of poverty with dignity. Learn more at Homes for HOPE.  ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Takeaways Homes for Hope invests in entrepreneurs living in poverty. Microfinance helps break the cycle of generational poverty. The building industry is highly generous and supportive of charitable causes. Successful stories of individuals who have transformed their lives through microloans. The importance of dignity in charitable giving and support. Homes for Hope allows builders to contribute to global poverty alleviation. Generosity can be integrated into business practices. Building relationships with communities enhances the impact of charitable efforts. Encouraging employees to participate in charitable giving fosters a culture of generosity. Choosing a cause to support can simplify charitable giving decisions. ----- Chapters 00:00 Introduction and Personal Anecdotes 03:43 The Importance of Generosity in Business 06:45 Understanding Homes for Hope 12:40 The Impact of Microfinance on Poverty 15:25 Building Industry's Role in Philanthropy 20:36 Practical Applications of Homes for Hope 21:37 Empowering Entrepreneurs Through Microloans 25:42 Transformative Stories of Impact 30:11 Building Dreams: The Role of Housing 31:32 Innovative Financial Solutions for Entrepreneurs 37:23 The Ripple Effect of Generosity 40:52 Getting Involved with Homes for Hope

In this in-person edition, Spencer and Danielle reflect on a whiplash year for residential construction—why demand cooled after the post-2020 boom, how “zero-click” AI search is changing lead flow, and what “buy the dip” looks like inside a remodeling business. They get candid about leadership in hard seasons (ego, echoes, and consistency), share how open-book metrics and simple weekly actions keep teams moving, and give a peek at Builder Funnel's 2026 annual planning playbook. Practical, honest, and geared to help you finish 2025 strong and reset for 2026.

Danielle Russell has spent over a decade helping builders and remodelers grow through more strategic marketing. She's seen how new technologies, and changing homeowner behavior, are transforming what it takes to stand out online. In this conversation, Danielle covers a range of topics that, taken together, form a blueprint for building a stronger marketing foundation. Broader themes include the seismic shifts happening in search, what contractors can do to make their content rise above the noise, and how to use, rather than misuse, AI as part of a broader marketing strategy. On a more granular level, she strategies for pricing transparency on your website, how to make every click count, and the ideal marketing budget. In this episode, you will learn How to calculate a marketing budget that drives consistent growth Mistakes to avoid when using AI to generate website or blog content How to design your website to convert visitors in two or three clicks Ways to use video to build credibility and connection with prospects How to structure your pricing online to attract the right clients Listen to the episode to learn more. Resources: Learn more about Builder Funnel here.

What if you could install a marketing system proven to drive millions in remodeling revenue? Builder Funnel clients have used this framework to produce $76.8 million in tracked results—and we're pulling back the curtain. Learn how the strategy works, why it scales in any market, and how you can replicate it for your own growth.

In this episode of Remodelers On The Rise, Kyle Hunt sits down with Spencer Powell, CEO of Builder Funnel, to unpack the marketing math remodelers need. You'll learn how to set a practical budget, track lead sources, and focus on ROI so you know exactly what you can afford to spend to acquire clients. Spencer walks you through Builder Funnel's “attract → convert → nurture → measure” framework, and they share actionable wins you can implement immediately—whether that's smarter offers on your website or follow-up strategies you may be skipping. Plus, if you're ready to do more than just listen, hear how you can work with Builder Funnel: start by visiting builderfunnel.com/rotr. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Takeaways Surrounding yourself with the right people is crucial for success. Networking and peer groups can significantly impact your business. Understanding how much to spend on marketing is essential for growth. Investing in marketing should be viewed as a long-term strategy. Knowing the value of a customer helps in determining marketing spend. A marketing engine consists of attracting, converting, nurturing, and measuring leads. Tracking and measuring marketing efforts is often overlooked by remodelers. Quick wins can be achieved by reaching out to past clients and leads. Building a marketing strategy takes time and consistency. The importance of playing the long game in marketing efforts. ----- Chapters 00:00 Introduction and Wisdom Sharing 03:40 The Importance of Networking and Peer Groups 06:47 Understanding Marketing Spend for Remodeling Businesses 09:40 The Value of Customer Acquisition Costs 12:37 Investment Mindset in Marketing 15:37 Calculating Customer Value and Marketing Ratios 18:31 Building a Marketing Engine: Attract, Convert, Nurture 21:35 Strategies for Attracting Clients 29:18 Lead Generation Strategies 31:01 Nurturing Leads Effectively 33:01 The Importance of Measurement 36:42 Tracking Marketing Success 40:45 Understanding Customer Acquisition Costs 44:40 Quick Wins for Remodelers 49:35 Creating a Marketing Through Line 51:43 The Long Game in Marketing  

In this episode of Remodelers On The Rise, Kyle Hunt is joined by Bryan Williams of Squirrel Solutions to talk all things onboarding. From prepping before day one to setting clear expectations and leveraging self-learning tools, Bryan walks through a simple, practical nine-step onboarding framework remodelers can apply right away. You'll also hear why great onboarding isn't just about forms and checklists—it's about culture, connection, and setting your new hires (and your business) up to thrive. If you're about to hire or want to improve how you bring new team members into your remodeling business, this conversation is packed with actionable ideas and tools. Looking to strengthen your onboarding process? Squirrel Solutions is offering a free Onboarding Starter Guide designed to help remodelers create a smooth, professional, and engaging first-week experience for new team members. Inside, you'll find practical tips and checklists to set clear expectations, build confidence, and set employees up for long-term success. Download your free guide here! ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Onboarding is an underappreciated skill in remodeling businesses. Proper onboarding can significantly improve employee retention. Pre-onboarding communication helps ease new hires' anxiety. Budgeting for onboarding is crucial for effective training. Defining core expectations involves the entire team, not just one person. Leveraging self-learning tools can save time and resources. Regularly reviewing job descriptions ensures they remain relevant. Setting clear goals for new hires fosters a productive culture. Collecting feedback on the onboarding process is essential for improvement. A strong conclusion to onboarding can leave a lasting positive impression. ----- Chapters 00:00 Introduction and Guest Introduction 03:30 The Importance of Onboarding 09:44 Pre-Onboarding Strategies 14:43 Budgeting for Onboarding 17:47 Defining Core Expectations 20:11 Leveraging Self-Learning Tools 26:05 Reviewing Job Descriptions 32:36 Setting Goals and Collecting Feedback 37:02 Conclusion and Final Thoughts

In this episode of Remodelers on the Rise, Kyle sits down with Tony Hughes of Urban Refurbishment for an honest and inspiring conversation about stepping off the job site and stepping into true business ownership! Tony shares what it took to finally get off the tools after 12 years, how a team transition became the catalyst for real growth, and why he now tracks financials with enthusiasm (yes, really)! You'll hear how strategic hires, smart marketing (including a surprising use of permanent bracelets), and a clear vision helped Tony break past the million-dollar ceiling and build a business that empowers his team and supports his family. If you're stuck in the “do-it-all” phase and want to learn what it looks like to shift into leadership, this one's for you. ----- Today's episode is sponsored by Builder Funnel! They help remodelers grow through strategic digital marketing — and if you're ready to stop guessing and start growing, don't miss their Remodeler Growth Workshop this October 14–15 in Colorado Springs. This hands-on event will help you identify what's holding your business back and equip you with proven strategies in marketing, sales, culture, and AI. ROTR listeners get 1 year of Remodeler Growth Community+ FREE with registration. Spots are limited — grab yours now at builderfunnel.com/ROTR. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Transitioning roles can be daunting but necessary for growth. Empowering team members can lead to greater business efficiency. Understanding financials is crucial for business success. Innovative marketing strategies can open new avenues for leads. A structured sales process can save time and energy. Building relationships with strategic partners is key. Setting clear financial goals can help overcome barriers. Effective communication with clients enhances trust and satisfaction. Investing in coaching can lead to significant business improvements. Maintaining a focus on company culture is essential for long-term success. ----- Chapters 00:00 Transitioning Roles in Business 10:12 Empowering Team Members 13:20 Financial Growth and Management 16:14 Innovative Marketing Strategies 19:10 Sales Process Evolution 21:59 Vision for the Future

Most companies either aren't tracking ROI at all or are looking at the wrong numbers, leading to confusion and wasted spend. This episode offers a clear formula for understanding what your marketing is actually returning, how to spot what's working, and how to scale with confidence. With real-world examples and a long-term mindset, it's a guide to making smarter marketing decisions that lead to measurable business growth. Listen now!

In this episode of Remodelers On The Rise, Chris Howlett of Diamond Hill Builders shares how he took action to build team culture by creating the Ultimate Building Experience (UBE). With clear expectations, team-driven values, and a simple reward system, Chris saw a complete shift in morale, communication, and team unity. If you're a remodeler looking for practical ways to improve your company culture, this episode is a must-listen. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Humility is crucial in leadership. Company culture can significantly impact employee performance. Identifying problems is the first step to finding solutions. Creating a positive work environment enhances teamwork. Clear expectations are essential for employee engagement. Exceptional customer experience starts with a motivated team. Recognition and rewards can transform workplace dynamics. Team bonding leads to improved communication and collaboration. A positive culture attracts talent and improves retention. Investing in employee satisfaction pays off in productivity. ----- Chapters 00:00 The Importance of Humility 02:02 Introducing Chris Howlett and Diamond Hill Builders 04:01 Identifying Company Culture Challenges 05:57 Creating the Ultimate Building Experience (UBE) 09:43 Core Values and Expectations of UBE 12:03 Exceptional Customer Experience 16:54 Implementing the UBE Award System 22:32 The Impact of UBE on Team Dynamics 30:09 Transforming Negativity into Positivity 36:52 Creating a Career, Not Just a Job

For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer. In this episode, Spencer dives into his book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully. Spencer is the CEO of Builder Funnel and […] The post The Remodeler Marketing Blueprint with Spencer Powell – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

In this episode of Remodelers On The Rise, Kyle Hunt sits down with attorney Jennifer Winegardner to discuss a critical topic many remodelers overlook—estate planning and business succession. From wills to trusts, powers of attorney to living wills, Jennifer explains the five essential documents every business owner should have in place. Hear real-life stories, practical insights, and why preparing for the unexpected (yes, even a rogue flock of turkeys) is one of the best gifts you can give your family and your team. Whether you're just starting your business or you've been running it for decades, this episode will help you avoid unnecessary legal headaches—and leave a legacy that's organized, not chaotic. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Estate planning is essential for everyone, not just the wealthy. Trusts can help avoid the probate process. A will alone may not be sufficient for effective estate planning. Funding your trust is crucial for it to be effective. Regularly updating your estate plan is necessary as life changes occur. Business succession planning is vital for business owners. An inventory of assets is a helpful first step in planning. Having a good relationship with a lawyer is important for effective planning. Keep your family out of conflict and court by planning ahead. Estate planning can save your family from costly probate fees. ----- Chapters 00:00 Introduction to Estate Planning and Business Succession 05:48 Understanding the Importance of Estate Planning 08:45 Key Components of an Estate Plan 09:39 The Role of Trusts in Estate Planning

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you have a sales system in place for showcasing your agencies services at a low-cost price point that creates an easy “yes” for your prospects? Many agencies are giving away insights in order to land big projects. However, a well-crafted foot-in-the-door offer helps you close clients faster by giving them a taste of what it's like to work with your agency, but also allows you to qualify whether a prospect is the right fit for your agency and team. Today's featured guest shares how productizing his offer helped streamline his sales process and communicate a clear value proposition. Furthermore, after building his strategic foot-in-the-door offer, he's been testing different pricing models to make it an easy “yes” for prospects while still attracting high-quality clients. Discover practical insights on scaling your agency, improving your sales strategy, and boosting conversion rates with intentional, value-driven offers. Spencer Powell is the founder of Builder Funnel, a digital marketing agency with roots in direct mail. He shares his journey transforming his family's direct mail business into a digital marketing powerhouse, discusses strategies for converting clients faster and easier, and talks about his recent experience building a foot in the door offer, which he is currently in the process of adapting and testing. Spencer has been on the show before talking about the game-changing move to get paid for strategy instead of giving away ideas and research for free. In this episode, we'll discuss: How a productized offer can revolutionize conversions. Building a successful foot-in-the-door offer. How could rethinking the entry-level pricing benefit sales? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Three Generations of Marketing Evolution and Adaptability Spencer's marketing roots run deep as part of a family legacy. His grandfather established a direct mail company that his father later acquired in the 1990s. Demonstrating entrepreneurial spirit early on, Spencer launched his own social media business as a side hustle immediately after college. The family business reached a turning point when Spencer's father attended an industry event where he heard direct mail was becoming obsolete. Recognizing the need to evolve, he invited Spencer to help transition the agency into the digital era. Together, they developed the agency's brand, realizing that having a niche would be an important to create a competitive advantage. This new direction proved so promising that they eventually sold off the direct mail division to concentrate fully on growing their digital brand. As the final step in this transformation, Spencer ultimately purchased his father's ownership stake and continued driving the business forward. How a Productized Offer Revolutionized Conversion Rates Like many agency owners, Spencer allowed himself to be in the sales seat for far too long, with an offer that included building custom proposals for all incoming prospects – a time-consuming process with unpredictable returns. The first step out of this was productizing his offer, which led to the creation of the "Remodeler Marketing Blueprint," a fixed-fee service providing clients with comprehensive one-year marketing strategies. This productized approach served dual purposes: it systematized the sales process while establishing a clear value proposition. Clients were offered to either implement the strategies independently using provided resources or hire the agency for full execution. By doing so, his agency not only streamlined their sales process but also established a clear value proposition and the agency's conversion rates soared from 15% to 70%. Despite this success, a one-year marketing plan was still a huge undertaking and there was opportunity to develop an even more accessible entry-level offering that could serve as a true foot-in-the-door product. 3-Step Agency Sales System to Build a Foot-In-The-Door Per Jason's suggestion, Spencer and his team borrowed the structure to build a foot in the door strategy and set up a discovery call – ranging from 15-30 minutes – which they use to assess if the prospect is a good fit, in the right industry, and are asking for services that the agency offers. If this discovery call is a success, the team will move on to selling a marketing framework call, a $497 call where they do an exhaustive run through of their website, look into their SEO and ads, and walk them through their Attract, Convert, and Measure framework. At the end of the call, the client will either take what they've learned and implement it themselves, move on to the next step of working with his agency, or ask for their money back. The framework was a success, with 35.5% of those who participated in the framework call converted into clients last year. Jason emphasized that the initial discovery call should evaluate whether prospects would be good long-term agency partners rather than just qualifying them for the framework call. Following this advice, Spencer encourages his sales team to book as many calls as possible, to get the practice they need to start discerning which prospects would actually move ahead to work with the agency and which never intended to get beyond that call. Implementing these steps was a real game changer for Spencer, who can now continually tweak, update, and improve it by recording the sales calls and review them with the team to highlight successes and room for improvement. All in all, the structure of an offering ladder will make it easier for the prospect, the sales team, and overall for the agency to offer value and better qualify clients. Rethinking Entry-Level Pricing Now, Spencer is in the process of reviewing his agency's foot-in-the-door pricing, by lowering it from the current $497 to around $197. Why charge less? Spencer finds that prospects often need to consult with higher-ups before committing to the current Price, which either slows down the process or could be the end of that interaction. However, these sorts of instances could indicate they're not speaking with a decision-maker, which agencies ideally should be when it comes to selling a foot in the door. For now, early results indicated a promising trend, with a notable increase in the number of scheduled calls and successful conversions. On one hand, this is a positive development, but it could also mean that the lower price point is also attracting prospects who are not the agency's ideal client. The team is exploring different ways to frame this pricing adjustment, such as positioning it as a limited-time offer or explaining that while the agency barely breaks even at this price point, it serves to identify genuinely interested prospects. They're also careful to clarify that this special rate doesn't reflect their standard hourly billing, which is substantially higher. It's something that Spencer will continue to evaluate with his team. If the lower price helps them acquire more clients monthly, it may prove beneficial in the short term and something they can revise in a couple of months looking, for instance, at client retention and how those relationships ultimately played out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode of Remodelers on the Rise, Kyle shares 9 things rolling around his head—from marketing tips to mindset resets. You'll hear practical reminders on leading your team, boosting your sales process, creating better social content (yes, Reels matter!), improving your design and development workflow, and even keeping your stress in check as your remodeling business grows. Whether you're feeling scattered or just looking for one solid takeaway to help you lead better and build smarter, this episode's got a little something for everyone. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Builder Funnel helps remodelers generate leads. Proactive communication can lead to project success. Social media reels increase engagement and followers. Recognizing team efforts boosts morale. Mindset affects daily productivity and well-being. Revisiting impactful books can enhance skills. Trade partners can alleviate workload stress. Capacity management is crucial during rapid growth. Frequent communication keeps clients informed and satisfied. Preparation is key to preventing poor performance. ----- Chapters 02:13 Proactive Client Engagement 04:31 Leveraging Social Media for Marketing 06:56 Positive Leadership and Team Management 08:21 Mindset and Personal Well-being 13:14 Continuous Learning and Book Recommendations 15:37 Hiring Strategies: In-house vs. Trade Partners 19:53 Managing Rapid Growth and Client Expectations 26:56 Productivity Tips and Conclusion

In this episode of Remodelers On The Rise, Kyle answers real questions from remodelers inside the Remodelers Community Facebook group. From battling burnout as a solo remodeler to leading with love vs. fear, running effective meetings, organizing your sales pipeline, and using AI tools to boost efficiency—this smorgasbord of hot topics is full of quick-hit insights and practical strategies. Whether you're trying to grow your team, price more profitably, improve client relations, or streamline your sales process, there's something here for every remodeling business owner. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Sole proprietors often face burnout from juggling multiple roles. Effective leadership requires a balance of respect and approachability. Regular team meetings can enhance communication and project management. Keeping a sales pipeline organized is crucial for business success. Investing in team training leads to better performance and company culture. AI tools can streamline processes and improve efficiency in remodeling. Striking a balance between perfection and timely delivery is essential. Practicing responses to sales objections can improve closing rates. Understanding financial metrics is key to maintaining profitability. Continuous marketing efforts are necessary to keep the pipeline filled. ----- Chapters 00:00 Introduction to the Smorgasbord of Topics 03:09 Challenges of Sole Proprietorship in Remodeling 07:29 Leadership: Love vs. Fear 10:26 Effective Team Meetings 14:37 Keeping Your Pipeline Filled 18:22 Investing in Team Development 21:46 Utilizing AI Tools in Remodeling 23:43 Balancing Perfection and Timeliness 26:34 March Madness and Business Strategies 28:29 Countering Objections in Sales 31:37 Common Questions in Remodeling Business

Builder Funnel has worked with hundreds of remodelers and custom builders, and one tool we consistently recommend is HubSpot. But why? In this episode, Spencer breaks down why HubSpot is our go-to CRM—for both our clients and our own team. From tracking leads and automating follow-up to syncing sales and marketing efforts, HubSpot isn't cheap—but it is powerful. Spencer covers what makes the platform worth the investment, how we use it internally, and why it's become an essential tool for remodeling companies ready to scale. Listen now!

Every business has a constraint — the bottleneck that's holding you back from your next level of growth. In this episode, you'll learn how to identify whether your biggest limiter is leads, sales, or team capacity — and what to do about it. Spencer shares real examples from his own business and client experiences, plus the key moves that helped unlock massive growth. Want to break through your biggest business constraints? Don't miss Builder Funnel's Sales & Marketing Workshop this May — secure your spot and start scaling with confidence! Email us for more info at radio@builderfunnel.com.

A strong company culture doesn't happen by accident—it takes intention, leadership, and consistency. In this episode of Remodelers on the Rise, Kyle Hunt talks with Danielle Russell, President of Builder Funnel, about creating a culture that attracts top talent, fosters growth, and keeps teams engaged. They explore the impact of core values, leadership strategies, and creative ways to build team morale! We also have a slide from Builder Funnel outlining their core values—check it out here. Whether you're looking to strengthen your existing culture or start defining it for the first time, this conversation offers practical insights to help you build a thriving, purpose-driven business that top talent will be excited to join! ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Culture is what happens when leaders are not in the room. Core values should be lived by and communicated regularly. A clear core purpose attracts growth-minded individuals. Celebrating wins fosters a positive team environment. Setting clear goals helps align team efforts and accountability. Open communication is essential for remote teams. Quarterly themes can keep the team engaged and focused. Shouting out team members for living core values builds morale. Investing in team growth leads to higher retention rates. A strong culture can lead to a team of A players. ----- Chapters 04:39 The Importance of Company Culture 12:38 Core Values as the Foundation of Culture 19:33 Fostering Growth and Team Development 20:46 Empowering Teams Through Scorekeeping 21:56 Quarterly Themes and Open Book Management 23:29 Injecting Fun into Company Culture 25:27 Celebrating Wins and Core Values 28:01 Building a Culture of Celebration 31:00 Scaling Culture as You Grow 34:14 The Importance of Positivity in Culture 37:01 The Business Case for a Strong Culture

Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he's used to exceed Builder Funnel's revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you'll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it's generating more leads, scaling your team, or optimizing processes, this episode will set you up for success.

Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, and how to stand out in a competitive market. It's an honest look at what worked, what didn't, and what every business owner can do to improve their own operations in the year ahead. Listen now!

Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it's setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably.

EPISODE 363: Is your construction business relying too heavily on referrals? It's time to rethink your marketing strategy. In this week's episode, we're joined by Spencer Powell, founder of Builder Funnel, where we discuss in-depth on how to create a customer acquisition system that attracts the right customers consistently. Spencer reveals the risks of depending solely on word-of-mouth marketing, the power of targeted marketing, how to craft messaging that truly resonates with potential clients, and how to design a marketing strategy that converts. From defining a niche to measuring ROI, this episode is packed with actionable advice for builders looking to skyrocket their marketing strategies. Let's jump right in!   Key Takeaways: Introduction (00:00) Meet Spencer Powell from Builder Funnel (02:58) Why relying on referrals makes you vulnerable (04:17) Defining your ideal client (07:04)  The importance of niching down and how to do it (11:54) Building a customer acquisition system (23:05) Crafting a message that resonates with your desired clients (27:54) Content marketing vs. paid advertisements (40:04) Maximizing lifetime customer value (53:05) How to track your marketing efforts (55:12) Keep up with Spencer (57:59)   Additional Resources: - Watch episode 318 with Spencer HERE - Join our FREE Get Out of Your Construction Business Masterclass HERE - Watch our FREE online training: How to Finally Scale Your Construction Business by Unlocking the Secret Profit Phase of Every Project  HERE - Schedule your FREE business evaluation call with our team HERE    Connect with Spencer: - Grab a free copy of Spencer's book, The Remodeler Marketing Blueprint, by emailing him at spowell@builderfunnel.com with “Todd” in the subject line. - Visit Builder Funnel for more information HERE -- The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time. Follow us on your favorite podcasting platform so you never miss an episode!  

Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove their success. Whether you're aiming to grow your business or curious about what it takes to stay on the Inc. 5000, this episode is packed with valuable insights.

Join Kyle Hunt on Remodelers on the Rise as he engages with Spencer Powell from Builder Funnel to uncover practical insights that will elevate your remodeling business journey! Explore how building know, like, and trust with your audience is key to long-term success. Discover the link between marketing spend and customer acquisition, master tracking marketing effectiveness for better decisions, and learn the art of nurturing client trust while diving into content creation, SEO, and balancing paid advertising with organic efforts.  Gain valuable tips on evaluating marketing performance, harnessing repeat business, and aligning your marketing initiatives with your overarching business goals. Don't miss this episode brimming with actionable ideas to propel your remodeling business to new heights! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Strategic planning is essential for remodeling businesses. Work-life balance should be prioritized in business. Understanding marketing spend is crucial for customer acquisition. Tracking marketing effectiveness leads to better decision-making. Lead qualification is key to successful marketing strategies. A strong online presence is vital for attracting clients. Content marketing builds trust and authority in the industry. Referral and repeat business are valuable for growth. Investing in marketing should be context-driven. Tracking leads helps in understanding marketing ROI. Chapters 00:00 Strategic Planning and Work-Life Balance 06:43 Understanding Marketing Spend and Customer Acquisition 14:36 Tracking Marketing Effectiveness and Lead Qualification 22:37 Best Practices for Marketing in Remodeling 34:47 Building Trust and Long-Term Relationships with Clients

Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you're struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spencer shares strategies to manage lead flow, improve your pre-qualification process, and ensure you're targeting the right clients for your business.

Is your SEO stuck in the past? Spencer Powell, CEO of Builder Funnel, breaks down the difference between old-school SEO tactics and modern strategies that actually work. Learn how to spot outdated practices and discover new approaches focusing on quality content, good user experience, and relevant site flow. If you're a remodeler or custom builder trying to stay ahead, this episode is packed with actionable advice.

This week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers. https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell

Is your SEO strategy delivering real results, or are you wasting money? In today's episode, Spencer Powell, CEO of Builder Funnel, tackles your most pressing SEO questions. Learn how to evaluate your SEO performance, whether you're handling it in-house or working with an agency. From traffic analysis to local SEO impact and competitor evaluation, Spencer covers it all to help remodelers assess whether their SEO strategy is on the right track. Want to know if your SEO is really paying off? Listen now!

Builder Funnel just landed on the Inc. 5000 list of the fastest growing companies in the US! Spencer dives into five real business lessons learned along the way—no fluff, just the raw and challenging truths behind scaling a company. From tough decisions to rewarding wins, this episode covers it all. Listen now!

Builder Funnel celebrated 14 years on April 1st. Since our first full year in business, we've doubled every 3 years. Consistently. Here are 14 lessons and observations I've had after hitting 14 years in business.

In today's episode, Spencer sits down with Ricky First, Builder Funnel's very own Marketing Consultant, to delve into Ricky's extensive sales experience within the design build industry. From his journey into the design build world to the most common mistakes remodelers make in their sales process, Ricky shares invaluable insights. Listen now to gain actionable strategies and perspectives from a seasoned sales professional.

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/the-contractor-fight PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/

As a business owner, you understand that you must pour time, money, and effort into marketing your business. But are you really getting the results you want from your marketing efforts? Today's guest is a marketing expert, Spencer Powell from Builder Funnel. The two discuss the mistakes you're making with your marketing that are stopping you from generating quality leads and reaching more people. In this episode Spencer also shares tips you can use to test if your current marketing plan is truly working or needs an update.Episode Highlights:[00:00] - Intro[01:47] - Spencer's background[04:58] - How Tom and Spencer connected[08:34] - Brand[12:05] - Advertising[13:06] - Marketing[14:10] - Lack of Leads: Why?[16:15] - Why some marketing investments don't yield results[20:11] - How to find ideal clients[23:31] - Marketing vs referrals[25:10] - Marketing advice for leveraging neighborhood presence[28:33] - Website spending considerations[30:05] - Creating a website without pictures of your work[32:48] - Spencer's successful lead conversion campaigns[35:44] - Cost guide strategy[42:09] - Nurturing clients who download cost guide[44:35] - Marketing for long-term lead generation[48:17] - Bamboo growth analogy for consistent marketing efforts[50:17] - Importance of strategic planning in marketing [54:06] - Importance of niching down[59:37] - Naming your business[1:06:04] - How AI can impact contractors[1:09:09] - Quantity vs quality in content creation[1:12:42] - Tracking business metrics and conversion rates[1:14:42] - Spencer's favorite marketing KPI[1:15:56] - Counting referrals and lifetime value[1:19:09] - Connect with Spencer[1:19:53] - Struggle of businesses in marketing[1:21:55] - Biggest unlock in Tom's business[1:24:30] - Book recommendationResources:== Builder Funnel Website: https://www.builderfunnel.com/ == Builder Funnel on YouTube: https://www.youtube.com/c/BuilderFunnel== Builder Funnel Radio: https://www.builderfunnel.com/builder-funnel-radio

EPISODE 318: Referrals can hurt your construction business. Relying on referrals alone is certainly a risky business. They're more like an anchor that's holding you down. So, what does an effective construction marketing look like? In this week's episode, I had the pleasure of speaking with Spencer Powell, founder and CEO of Builder Funnel, a strategic marketing agency that helps remodelers and builders achieve sustainable business growth. Spencer and I talk about all things marketing–what's working and not working and the problems with relying solely on referrals. He also shares some valuable tips on how to build your pipeline of prospects, the top three marketing metrics you need to track, what to do when updating your website, and more. Let's dive in!   Key Takeaways: Introduction (00:00) What's working and not working in marketing (05:19) Tips for building a pool of prospects (07:54) The downside of being 100% referral-based (13:59) Questions to ask when designing a marketing strategy (17:10)  Common marketing mistakes that builders and remodelers do (30:23)  Top three metrics you should be tracking (33:32)  How to effectively use social media (37:24) What builders and remodelers need to focus on in 2024 (42:54) Tips when updating your company website (49:46) How Spencer extracts himself from the daily operations (56:00) Keep up with Spencer and Builder Funnel (1:00:43)   Additional Resources: - Schedule your business evaluation call with our team HERE - Download your FREE strategic planning guide HERE - Register for our FREE Get Paid for Estimates Masterclass HERE   Guest Bonus: FREE copy of The Remodeler Marketing Blueprint Grab a free copy of Spencer's book, The Remodeler Marketing Blueprint: How to Attract Quality Leads, Increase Sales, and Dominate Your Competition, by emailing him at spowell@builderfunnel.com with “Todd” in the subject line. Visit Builder Funnel for more information HERE. -- The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time. Follow us on your favorite podcasting platform so you never miss an episode!  

With the end of the year coming up fast, we wanted to dive into this past year. We're sharing our top resources, strategies, and predictions so you have what you need to tackle the next two weeks of the year. Here at Builder Funnel, we're full of energy and momentum as we head into 2024 and we want you to feel the same so be sure to listen to this episode, subscribe, and let's cheer for the new year and new opportunities!

When it comes to your website, the design is only half the equation. It's important to understand what the real goal of your website is before you decide to redesign it. Here at Builder Funnel, we look at websites through two lenses: design and performance. Usually, we spend more focus on performance, but today we're going to dive into the design side so you can have a well-rounded understanding of how your website should stand in today's market.

Nick and Tyler are joined by Spencer Powell this week to discuss how a proper marketing strategy can help your business grow. Spencer has found his niche in residential remodeling and custom building companies and describes why that market works for him. In an industry that has previously relied on word of mouth referrals for new leads, Spencer shares why adopting newer marketing techniques can bring in more targeted clients. Check out the episode to hear more!  The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Guest:  Spencer Powell Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

In this episode, Kyle sits down with Spencer Powell of Builder Funnel as he delves into the essential marketing practices that remodeling professionals need to embrace. Discover why your website serves as the central hub of your marketing efforts and learn how to optimize it for your local market while driving traffic and generating leads. Uncover the pitfalls of blogging without purpose and the importance of converting website visitors in research mode to capture future opportunities. Plus, gain insights into the impact of investing in paid ads on platforms like Google to propel your remodeling business forward. Tune in now to elevate your marketing strategies and grow your business! Grab a meeting with BuilderFunnel to learn more about The Foundation here!

Investing in marketing is essential to grow your business, but it's tough when you're not seeing the returns from your marketing. Tom welcomes Spencer Powell from Builder Funnel, who brings his 13 years of experience in strategic marketing for remodelers and custom home builders. Spencer shares tips and actionable strategies contractors can use to learn what's working and what's not with their marketing so they can optimize their marketing strategies and grow their business.   In this episode, they discuss: How Builder Funnel helps contractors grow their businesses through strategic marketing Why tracking marketing efforts back to revenue is crucial for measuring success  Marketing efforts by contractors that frustrate their marketers Strategies for maximizing your marketing ROI How much revenue should contractors spend on marketing The impact of the design and visuals of your website on your marketing efforts Signs that a website may have a traffic problem or conversion problem How to tell if a website has high traffic numbers for a local business   Resources: == Builder Funnel: https://www.builderfunnel.com/    The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits!   Visit http://MileHighProfitSummit.com and join us in Denver this September.  

Everyone is coming to us now wanting “emergency marketing”. I need leads today, tomorrow, and this week. Well, I sure wish it worked that way. It doesn't. But today, I will talk about quick lead gen vs. sustainable, repeatable marketing. Here at Builder Funnel, we are huge believers in long-term inbound marketing rather than short-term lead building, but we know that lately demand has been drying up and it just isn't the same as it was two years ago. So start listening now to discover three ways you can start building leads today!

Spencer Powell, President of Builder Funnel, and I dig deep into the significance of having a top-notch website and leveraging the right SEO strategies to bolster your business's online presence.

Do you charge for strategy or give it away for free? Are your prospects aware of the value of your thinking and research? Charging for strategy benefits both the agency and the client but so many give it away. However, when you charge for strategy, you'll grow faster and easier. Instead of giving away value for free, you can improve your processes and offer a highly detailed offer and a productized option. Today's guest found himself in this situation as his agency started to grow. He feels one of his biggest mistakes was not charging for strategy sooner. Now his team gets paid for thinking as well as doing. Here's how you too can charge for your brainpower right now. Spencer Powell is the owner of Builder Funnel, a strategic marketing agency focused on helping design-build remodelers and custom home builders achieve sustainable business growth. With a combination of inbound marketing, software, and proven strategy, they shorten their clients' path to revenue and profit goals. In this interview, we'll discuss: Why giving away strategy is a mistake. Agency and client benefits of charging for strategy. Giving your sales team tools for success.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Why You Should Get Paid for Strategy Spencer's journey in the agency industry started twelve years ago. Not knowing a lot about the business, he made mistakes early on. One of his biggest mistakes was not charging for strategy. Building a highly specialized offer and charging for strategy completely transformed the agency. So how did he turn it around and start getting paid for the thinking and the doing? Like any new agency, the first years are all about gaining clients' trust and figuring things out. That is why giving away strategy didn't seem like a big mistake at the time. A couple of years down the line, however, they became much more focused and experienced. Spencer realizes now they should've started charging for strategy. Their process includes looking into clients' Google Analytics and putting together a custom game plan which took significant “thinking time”. So they add that time into the proposal. According to Spencer, it is part of the plan they present and it makes sense to include it in the proposal. He wants his proposals to have some element of customization to them. Adding "thinking" and research is a logical part of creating a really good plan. The Agency and Clients Both Benefit When You Charge for Strategy The shift to charging for strategy is fairly recent for Spencer's agency. It all started with setting the goal of becoming the best agency for remodelers and custom builders. They picked a very narrow niche and started working towards that north star. Spencer knows ensuring that #1 spot would take a lot of groundwork to create a sound strategy and great execution plan. As they listed all the things they should do to create the best possible plan, the steps kept increasing. It was a good opportunity to justify charging for strategy. When strategy is billable, they're able to spend an appropriate amount of time on it. In hindsight, their free strategies weren't customized enough. All their clients got similar steps to follow. Now, they take a few weeks to review a clients' analytics and come up with a custom, detailed 12-month plan. Building a Sales Team and Giving Them the Tools to Success Two or three years down the line Spencer realized the need for salespeople selling custom marketing plans. But what level of knowledge and experience would his agency sales team need? Do they need to know the remodeling industry? How to sell and market within it? He was convinced he would never find salespeople with this specific expertise, so he decided to productize. Now, Spencer is three months into hiring his first salesperson. When hiring, he didn't look for agency experience. He specifically searched for a person with experience in their niche The new addition to the team worked out perfectly and he can already see the benefits. However, you can take someone who's really good at sales and teach them the industry and services if you have the right systems in place. With a productized offer, salespeople learn how to manage sales objections and value points. Eventually, as CEO you only need to assist with sales to add color and track progress. The key is to provide them with a solid process and the right tools. Stories as part of the toolkit. Why is the agency owner always so good at sales? Because they have the stories and can use them on sales calls to draw in prospects with details on how they helped past clients. When you start sharing those stories with your sales team they'll start seeing results right away. Eventually, they'll have their own stories. Shorten Your Sales Cycle and Increase Your Closing Ratio Back when they improved their processes and stopped offering strategy for free the agency's sales cycle was around 3 to 4 months. Their closing ratio has definitely improved since then. According to Spencer, this is most likely thanks to the positioning of a blueprint. Prior to the change, they were positioned from a brand perspective thanks to their niche. However, they still offered a list of deliverables similar to everyone else. Now, they have a $20K offer that includes an extensive questionnaire and a 4-week period to get a detailed plan with 12 months of deliverables. That blueprint is presented to the client who has the option to implement it themselves. They get access to the agency's training videos and SOPs to execute the plan. Companies under $2 million and over $15 million end up executing the steps in the blueprint internally. But the middle sector is Spencer's target. They'll almost always move forward with the agency to implement the blueprint. Filling Your Pipeline by Creating a Community Overall, Spencer's agency is closing the same percentage of retainer deals and unlocking another option for people who want to self-implement. The feedback has been great because many people actually want to learn to do their own marketing. As an aside, they've also launched a website theme for their target industry based on conversion principles, layouts for portfolios, about us, etc. It's modeled as a design-build approach mirroring their industry. These options have also led Spencer and his team to create a community of companies learning to market with their tools. This fills their pipeline with prospects that can afford to pay for the agency for marketing services in a couple of years. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

We just hit our 13-year anniversary here at Builder Funnel and what better way to celebrate than to share the top 7 lessons we've learned throughout the years! Some were learned the hard way while others just simply took way too long to learn. We always want our listeners to get the most out of our content and their business so we hope these insights will help you eliminate potential mistakes so you can continue to grow your remodeling or custom home-building business. Start listening now!

Your marketing strategy and your marketing tactics can gain your business different things. A strategy is taking stock of where you are and where you want to go, then taking the steps to bridge the two. Tactics flow within a framework. Maybe you have a goal of bringing more people to your website – tactics would help you accomplish this goal. Marketing strategy and tactics are incredible tools in your arsenal, and our guest today breaks it all down in a way that's easy to understand. Spencer Powell, CEO of Builder Funnel, is back to share valuable knowledge. Show highlights include:   2:45 I got started in marketing out of curiosity 4:52 You have to identify the specific type of client you are trying to attract and then make sure your messaging resonates with that audience 6:50 Education can help bridge the gap between marketing and sales 12:59 Yes there has been explosive growth in social media but your website is still very important. Google searches are still king. Social media plays a role but it's not the only platform 18:29 Once you define your ideal audience you can then focus on where or what platform that audience is using 24:10 What to think about when building a marketing strategy 29:25 Only about 4% of the people that view you online will actually take action 30:15 Active buyers are easy to convert. What you need to work on is how do you convert the top of the funnel people? 33:38 The email list is one of the most untapped tools or overlooked tools that can build your future pipeline 37:15 It is very important to have a marketing budget established and stick to it during ups and downs in the business cycle You can learn more about Spencer at http://www.builderfunnel.com. Social media: LinkedIn - https://www.linkedin.com/in/spencerwpowell/ Youtube - https://www.youtube.com/c/BuilderFunnel/ Instagram - https://www.instagram.com/builder_funnel/ Or hit us up through our Contact Page at https://buildernuggets.com and we'll make a personal introduction.   To get the most out of this podcast, head over to https://buildernuggets.com and join our active community of like-minded builders and remodelers.

We're always encouraging remodelers and builders to write more content, specifically blogs, but we've noticed they usually don't know where to start. We know sitting down to write a blog can be overwhelming because how do you know what you should be talking about? We want to help remove some of the pressure of blog writing by telling you the blog posts you should write first. Also, don't forget to download our new Secret Reports that share how Builder Funnel generated over $150 million in sales for design-build remodelers and custom home builders across the U.S. & Canada → https://marketing.builderfunnel.com/secret

As we close December and think about starting the new year, Spencer has spent some time reflecting on 2022. Are there any lessons to be learned that will help us to prepare for 2023? He's gathered some insights from Builder Funnel's efforts and from his clients' to create five end-of-year reflections. We hope this episode will help our listeners trigger some new thoughts or ideas as they reflect over the holidays and through the new year. Start listening now!

In this episode, Tom talks to Spencer Powell — CEO of Builder Funnel, a marketing agency in Colorado, and the author of the book The Remodeler Marketing Blueprint. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more!   Conversation Highlights: [00:00] - Intro [02:03] - About Spencer and his business [03:35] - Reasons to narrow your niche [05:03] - Spencer's definition of marketing [11:01] - The difference between strategy and tactics in marketing [14:12] - An example of building the right marketing strategy and how it works [15:47] - Strategy and tactics of The Contractor Fight [19:29] - Leveraging the embarrassment of your clients to connect more deeply with them [23:39] - Marketing strategy advice for beginners [27:26] - Lead generation tips for design-build contractors [29:46] - The unhealthy, negative marketing trends some contractors follow [31:54] - High-profit design-build clients are more likely to be on LinkedIn than on TikTok [33:55] - The issue of dollar and time constraint [36:51] - Spencer's advice to contractors [41:17] - The best way to contact Spencer    Resources:    ==Builder Funnel: https://www.builderfunnel.com/     == Get the FREE Contractor's Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify  

This week's episode is going to sound a little different since Builder Funnel's Inbound Consultant, Malachi Price, is hosting live from Remodelers Summit. The Remodelers Advantage Summit is the highest rated educational event in the remodeling industry, with high-impact topics, workshops, and keynote speakers. We're excited to be informally chatting with Spencer, CEO of Builder Funnel, and Jeremy Steinruck, Co-Owner of Axis Construction, about their thoughts on the Summit along with some fun Fast Five questions at the end. So whenever you're ready, lets dive into the show!