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In this episode of Remodelers On The Rise, Kyle Hunt sits down with attorney Jennifer Winegardner to discuss a critical topic many remodelers overlook—estate planning and business succession. From wills to trusts, powers of attorney to living wills, Jennifer explains the five essential documents every business owner should have in place. Hear real-life stories, practical insights, and why preparing for the unexpected (yes, even a rogue flock of turkeys) is one of the best gifts you can give your family and your team. Whether you're just starting your business or you've been running it for decades, this episode will help you avoid unnecessary legal headaches—and leave a legacy that's organized, not chaotic. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Estate planning is essential for everyone, not just the wealthy. Trusts can help avoid the probate process. A will alone may not be sufficient for effective estate planning. Funding your trust is crucial for it to be effective. Regularly updating your estate plan is necessary as life changes occur. Business succession planning is vital for business owners. An inventory of assets is a helpful first step in planning. Having a good relationship with a lawyer is important for effective planning. Keep your family out of conflict and court by planning ahead. Estate planning can save your family from costly probate fees. ----- Chapters 00:00 Introduction to Estate Planning and Business Succession 05:48 Understanding the Importance of Estate Planning 08:45 Key Components of an Estate Plan 09:39 The Role of Trusts in Estate Planning
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you have a sales system in place for showcasing your agencies services at a low-cost price point that creates an easy “yes” for your prospects? Many agencies are giving away insights in order to land big projects. However, a well-crafted foot-in-the-door offer helps you close clients faster by giving them a taste of what it's like to work with your agency, but also allows you to qualify whether a prospect is the right fit for your agency and team. Today's featured guest shares how productizing his offer helped streamline his sales process and communicate a clear value proposition. Furthermore, after building his strategic foot-in-the-door offer, he's been testing different pricing models to make it an easy “yes” for prospects while still attracting high-quality clients. Discover practical insights on scaling your agency, improving your sales strategy, and boosting conversion rates with intentional, value-driven offers. Spencer Powell is the founder of Builder Funnel, a digital marketing agency with roots in direct mail. He shares his journey transforming his family's direct mail business into a digital marketing powerhouse, discusses strategies for converting clients faster and easier, and talks about his recent experience building a foot in the door offer, which he is currently in the process of adapting and testing. Spencer has been on the show before talking about the game-changing move to get paid for strategy instead of giving away ideas and research for free. In this episode, we'll discuss: How a productized offer can revolutionize conversions. Building a successful foot-in-the-door offer. How could rethinking the entry-level pricing benefit sales? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Three Generations of Marketing Evolution and Adaptability Spencer's marketing roots run deep as part of a family legacy. His grandfather established a direct mail company that his father later acquired in the 1990s. Demonstrating entrepreneurial spirit early on, Spencer launched his own social media business as a side hustle immediately after college. The family business reached a turning point when Spencer's father attended an industry event where he heard direct mail was becoming obsolete. Recognizing the need to evolve, he invited Spencer to help transition the agency into the digital era. Together, they developed the agency's brand, realizing that having a niche would be an important to create a competitive advantage. This new direction proved so promising that they eventually sold off the direct mail division to concentrate fully on growing their digital brand. As the final step in this transformation, Spencer ultimately purchased his father's ownership stake and continued driving the business forward. How a Productized Offer Revolutionized Conversion Rates Like many agency owners, Spencer allowed himself to be in the sales seat for far too long, with an offer that included building custom proposals for all incoming prospects – a time-consuming process with unpredictable returns. The first step out of this was productizing his offer, which led to the creation of the "Remodeler Marketing Blueprint," a fixed-fee service providing clients with comprehensive one-year marketing strategies. This productized approach served dual purposes: it systematized the sales process while establishing a clear value proposition. Clients were offered to either implement the strategies independently using provided resources or hire the agency for full execution. By doing so, his agency not only streamlined their sales process but also established a clear value proposition and the agency's conversion rates soared from 15% to 70%. Despite this success, a one-year marketing plan was still a huge undertaking and there was opportunity to develop an even more accessible entry-level offering that could serve as a true foot-in-the-door product. 3-Step Agency Sales System to Build a Foot-In-The-Door Per Jason's suggestion, Spencer and his team borrowed the structure to build a foot in the door strategy and set up a discovery call – ranging from 15-30 minutes – which they use to assess if the prospect is a good fit, in the right industry, and are asking for services that the agency offers. If this discovery call is a success, the team will move on to selling a marketing framework call, a $497 call where they do an exhaustive run through of their website, look into their SEO and ads, and walk them through their Attract, Convert, and Measure framework. At the end of the call, the client will either take what they've learned and implement it themselves, move on to the next step of working with his agency, or ask for their money back. The framework was a success, with 35.5% of those who participated in the framework call converted into clients last year. Jason emphasized that the initial discovery call should evaluate whether prospects would be good long-term agency partners rather than just qualifying them for the framework call. Following this advice, Spencer encourages his sales team to book as many calls as possible, to get the practice they need to start discerning which prospects would actually move ahead to work with the agency and which never intended to get beyond that call. Implementing these steps was a real game changer for Spencer, who can now continually tweak, update, and improve it by recording the sales calls and review them with the team to highlight successes and room for improvement. All in all, the structure of an offering ladder will make it easier for the prospect, the sales team, and overall for the agency to offer value and better qualify clients. Rethinking Entry-Level Pricing Now, Spencer is in the process of reviewing his agency's foot-in-the-door pricing, by lowering it from the current $497 to around $197. Why charge less? Spencer finds that prospects often need to consult with higher-ups before committing to the current Price, which either slows down the process or could be the end of that interaction. However, these sorts of instances could indicate they're not speaking with a decision-maker, which agencies ideally should be when it comes to selling a foot in the door. For now, early results indicated a promising trend, with a notable increase in the number of scheduled calls and successful conversions. On one hand, this is a positive development, but it could also mean that the lower price point is also attracting prospects who are not the agency's ideal client. The team is exploring different ways to frame this pricing adjustment, such as positioning it as a limited-time offer or explaining that while the agency barely breaks even at this price point, it serves to identify genuinely interested prospects. They're also careful to clarify that this special rate doesn't reflect their standard hourly billing, which is substantially higher. It's something that Spencer will continue to evaluate with his team. If the lower price helps them acquire more clients monthly, it may prove beneficial in the short term and something they can revise in a couple of months looking, for instance, at client retention and how those relationships ultimately played out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
In this episode of Remodelers on the Rise, Kyle shares 9 things rolling around his head—from marketing tips to mindset resets. You'll hear practical reminders on leading your team, boosting your sales process, creating better social content (yes, Reels matter!), improving your design and development workflow, and even keeping your stress in check as your remodeling business grows. Whether you're feeling scattered or just looking for one solid takeaway to help you lead better and build smarter, this episode's got a little something for everyone. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Builder Funnel helps remodelers generate leads. Proactive communication can lead to project success. Social media reels increase engagement and followers. Recognizing team efforts boosts morale. Mindset affects daily productivity and well-being. Revisiting impactful books can enhance skills. Trade partners can alleviate workload stress. Capacity management is crucial during rapid growth. Frequent communication keeps clients informed and satisfied. Preparation is key to preventing poor performance. ----- Chapters 02:13 Proactive Client Engagement 04:31 Leveraging Social Media for Marketing 06:56 Positive Leadership and Team Management 08:21 Mindset and Personal Well-being 13:14 Continuous Learning and Book Recommendations 15:37 Hiring Strategies: In-house vs. Trade Partners 19:53 Managing Rapid Growth and Client Expectations 26:56 Productivity Tips and Conclusion
In this episode of Remodelers On The Rise, Kyle answers real questions from remodelers inside the Remodelers Community Facebook group. From battling burnout as a solo remodeler to leading with love vs. fear, running effective meetings, organizing your sales pipeline, and using AI tools to boost efficiency—this smorgasbord of hot topics is full of quick-hit insights and practical strategies. Whether you're trying to grow your team, price more profitably, improve client relations, or streamline your sales process, there's something here for every remodeling business owner. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Sole proprietors often face burnout from juggling multiple roles. Effective leadership requires a balance of respect and approachability. Regular team meetings can enhance communication and project management. Keeping a sales pipeline organized is crucial for business success. Investing in team training leads to better performance and company culture. AI tools can streamline processes and improve efficiency in remodeling. Striking a balance between perfection and timely delivery is essential. Practicing responses to sales objections can improve closing rates. Understanding financial metrics is key to maintaining profitability. Continuous marketing efforts are necessary to keep the pipeline filled. ----- Chapters 00:00 Introduction to the Smorgasbord of Topics 03:09 Challenges of Sole Proprietorship in Remodeling 07:29 Leadership: Love vs. Fear 10:26 Effective Team Meetings 14:37 Keeping Your Pipeline Filled 18:22 Investing in Team Development 21:46 Utilizing AI Tools in Remodeling 23:43 Balancing Perfection and Timeliness 26:34 March Madness and Business Strategies 28:29 Countering Objections in Sales 31:37 Common Questions in Remodeling Business
Builder Funnel has worked with hundreds of remodelers and custom builders, and one tool we consistently recommend is HubSpot. But why? In this episode, Spencer breaks down why HubSpot is our go-to CRM—for both our clients and our own team. From tracking leads and automating follow-up to syncing sales and marketing efforts, HubSpot isn't cheap—but it is powerful. Spencer covers what makes the platform worth the investment, how we use it internally, and why it's become an essential tool for remodeling companies ready to scale. Listen now!
Every business has a constraint — the bottleneck that's holding you back from your next level of growth. In this episode, you'll learn how to identify whether your biggest limiter is leads, sales, or team capacity — and what to do about it. Spencer shares real examples from his own business and client experiences, plus the key moves that helped unlock massive growth. Want to break through your biggest business constraints? Don't miss Builder Funnel's Sales & Marketing Workshop this May — secure your spot and start scaling with confidence! Email us for more info at radio@builderfunnel.com.
A strong company culture doesn't happen by accident—it takes intention, leadership, and consistency. In this episode of Remodelers on the Rise, Kyle Hunt talks with Danielle Russell, President of Builder Funnel, about creating a culture that attracts top talent, fosters growth, and keeps teams engaged. They explore the impact of core values, leadership strategies, and creative ways to build team morale! We also have a slide from Builder Funnel outlining their core values—check it out here. Whether you're looking to strengthen your existing culture or start defining it for the first time, this conversation offers practical insights to help you build a thriving, purpose-driven business that top talent will be excited to join! ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Culture is what happens when leaders are not in the room. Core values should be lived by and communicated regularly. A clear core purpose attracts growth-minded individuals. Celebrating wins fosters a positive team environment. Setting clear goals helps align team efforts and accountability. Open communication is essential for remote teams. Quarterly themes can keep the team engaged and focused. Shouting out team members for living core values builds morale. Investing in team growth leads to higher retention rates. A strong culture can lead to a team of A players. ----- Chapters 04:39 The Importance of Company Culture 12:38 Core Values as the Foundation of Culture 19:33 Fostering Growth and Team Development 20:46 Empowering Teams Through Scorekeeping 21:56 Quarterly Themes and Open Book Management 23:29 Injecting Fun into Company Culture 25:27 Celebrating Wins and Core Values 28:01 Building a Culture of Celebration 31:00 Scaling Culture as You Grow 34:14 The Importance of Positivity in Culture 37:01 The Business Case for a Strong Culture
Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he's used to exceed Builder Funnel's revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you'll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it's generating more leads, scaling your team, or optimizing processes, this episode will set you up for success.
Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, and how to stand out in a competitive market. It's an honest look at what worked, what didn't, and what every business owner can do to improve their own operations in the year ahead. Listen now!
Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it's setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably.
EPISODE 363: Is your construction business relying too heavily on referrals? It's time to rethink your marketing strategy. In this week's episode, we're joined by Spencer Powell, founder of Builder Funnel, where we discuss in-depth on how to create a customer acquisition system that attracts the right customers consistently. Spencer reveals the risks of depending solely on word-of-mouth marketing, the power of targeted marketing, how to craft messaging that truly resonates with potential clients, and how to design a marketing strategy that converts. From defining a niche to measuring ROI, this episode is packed with actionable advice for builders looking to skyrocket their marketing strategies. Let's jump right in! Key Takeaways: Introduction (00:00) Meet Spencer Powell from Builder Funnel (02:58) Why relying on referrals makes you vulnerable (04:17) Defining your ideal client (07:04) The importance of niching down and how to do it (11:54) Building a customer acquisition system (23:05) Crafting a message that resonates with your desired clients (27:54) Content marketing vs. paid advertisements (40:04) Maximizing lifetime customer value (53:05) How to track your marketing efforts (55:12) Keep up with Spencer (57:59) Additional Resources: - Watch episode 318 with Spencer HERE - Join our FREE Get Out of Your Construction Business Masterclass HERE - Watch our FREE online training: How to Finally Scale Your Construction Business by Unlocking the Secret Profit Phase of Every Project HERE - Schedule your FREE business evaluation call with our team HERE Connect with Spencer: - Grab a free copy of Spencer's book, The Remodeler Marketing Blueprint, by emailing him at spowell@builderfunnel.com with “Todd” in the subject line. - Visit Builder Funnel for more information HERE -- The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time. Follow us on your favorite podcasting platform so you never miss an episode!
Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove their success. Whether you're aiming to grow your business or curious about what it takes to stay on the Inc. 5000, this episode is packed with valuable insights.
Join Kyle Hunt on Remodelers on the Rise as he engages with Spencer Powell from Builder Funnel to uncover practical insights that will elevate your remodeling business journey! Explore how building know, like, and trust with your audience is key to long-term success. Discover the link between marketing spend and customer acquisition, master tracking marketing effectiveness for better decisions, and learn the art of nurturing client trust while diving into content creation, SEO, and balancing paid advertising with organic efforts. Gain valuable tips on evaluating marketing performance, harnessing repeat business, and aligning your marketing initiatives with your overarching business goals. Don't miss this episode brimming with actionable ideas to propel your remodeling business to new heights! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Strategic planning is essential for remodeling businesses. Work-life balance should be prioritized in business. Understanding marketing spend is crucial for customer acquisition. Tracking marketing effectiveness leads to better decision-making. Lead qualification is key to successful marketing strategies. A strong online presence is vital for attracting clients. Content marketing builds trust and authority in the industry. Referral and repeat business are valuable for growth. Investing in marketing should be context-driven. Tracking leads helps in understanding marketing ROI. Chapters 00:00 Strategic Planning and Work-Life Balance 06:43 Understanding Marketing Spend and Customer Acquisition 14:36 Tracking Marketing Effectiveness and Lead Qualification 22:37 Best Practices for Marketing in Remodeling 34:47 Building Trust and Long-Term Relationships with Clients
Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you're struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spencer shares strategies to manage lead flow, improve your pre-qualification process, and ensure you're targeting the right clients for your business.
Is your SEO stuck in the past? Spencer Powell, CEO of Builder Funnel, breaks down the difference between old-school SEO tactics and modern strategies that actually work. Learn how to spot outdated practices and discover new approaches focusing on quality content, good user experience, and relevant site flow. If you're a remodeler or custom builder trying to stay ahead, this episode is packed with actionable advice.
This week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers. https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell
Is your SEO strategy delivering real results, or are you wasting money? In today's episode, Spencer Powell, CEO of Builder Funnel, tackles your most pressing SEO questions. Learn how to evaluate your SEO performance, whether you're handling it in-house or working with an agency. From traffic analysis to local SEO impact and competitor evaluation, Spencer covers it all to help remodelers assess whether their SEO strategy is on the right track. Want to know if your SEO is really paying off? Listen now!
Builder Funnel just landed on the Inc. 5000 list of the fastest growing companies in the US! Spencer dives into five real business lessons learned along the way—no fluff, just the raw and challenging truths behind scaling a company. From tough decisions to rewarding wins, this episode covers it all. Listen now!
Builder Funnel celebrated 14 years on April 1st. Since our first full year in business, we've doubled every 3 years. Consistently. Here are 14 lessons and observations I've had after hitting 14 years in business.
In today's episode, Spencer sits down with Ricky First, Builder Funnel's very own Marketing Consultant, to delve into Ricky's extensive sales experience within the design build industry. From his journey into the design build world to the most common mistakes remodelers make in their sales process, Ricky shares invaluable insights. Listen now to gain actionable strategies and perspectives from a seasoned sales professional.
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/the-contractor-fight PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/
As a business owner, you understand that you must pour time, money, and effort into marketing your business. But are you really getting the results you want from your marketing efforts? Today's guest is a marketing expert, Spencer Powell from Builder Funnel. The two discuss the mistakes you're making with your marketing that are stopping you from generating quality leads and reaching more people. In this episode Spencer also shares tips you can use to test if your current marketing plan is truly working or needs an update.Episode Highlights:[00:00] - Intro[01:47] - Spencer's background[04:58] - How Tom and Spencer connected[08:34] - Brand[12:05] - Advertising[13:06] - Marketing[14:10] - Lack of Leads: Why?[16:15] - Why some marketing investments don't yield results[20:11] - How to find ideal clients[23:31] - Marketing vs referrals[25:10] - Marketing advice for leveraging neighborhood presence[28:33] - Website spending considerations[30:05] - Creating a website without pictures of your work[32:48] - Spencer's successful lead conversion campaigns[35:44] - Cost guide strategy[42:09] - Nurturing clients who download cost guide[44:35] - Marketing for long-term lead generation[48:17] - Bamboo growth analogy for consistent marketing efforts[50:17] - Importance of strategic planning in marketing [54:06] - Importance of niching down[59:37] - Naming your business[1:06:04] - How AI can impact contractors[1:09:09] - Quantity vs quality in content creation[1:12:42] - Tracking business metrics and conversion rates[1:14:42] - Spencer's favorite marketing KPI[1:15:56] - Counting referrals and lifetime value[1:19:09] - Connect with Spencer[1:19:53] - Struggle of businesses in marketing[1:21:55] - Biggest unlock in Tom's business[1:24:30] - Book recommendationResources:== Builder Funnel Website: https://www.builderfunnel.com/ == Builder Funnel on YouTube: https://www.youtube.com/c/BuilderFunnel== Builder Funnel Radio: https://www.builderfunnel.com/builder-funnel-radio
EPISODE 318: Referrals can hurt your construction business. Relying on referrals alone is certainly a risky business. They're more like an anchor that's holding you down. So, what does an effective construction marketing look like? In this week's episode, I had the pleasure of speaking with Spencer Powell, founder and CEO of Builder Funnel, a strategic marketing agency that helps remodelers and builders achieve sustainable business growth. Spencer and I talk about all things marketing–what's working and not working and the problems with relying solely on referrals. He also shares some valuable tips on how to build your pipeline of prospects, the top three marketing metrics you need to track, what to do when updating your website, and more. Let's dive in! Key Takeaways: Introduction (00:00) What's working and not working in marketing (05:19) Tips for building a pool of prospects (07:54) The downside of being 100% referral-based (13:59) Questions to ask when designing a marketing strategy (17:10) Common marketing mistakes that builders and remodelers do (30:23) Top three metrics you should be tracking (33:32) How to effectively use social media (37:24) What builders and remodelers need to focus on in 2024 (42:54) Tips when updating your company website (49:46) How Spencer extracts himself from the daily operations (56:00) Keep up with Spencer and Builder Funnel (1:00:43) Additional Resources: - Schedule your business evaluation call with our team HERE - Download your FREE strategic planning guide HERE - Register for our FREE Get Paid for Estimates Masterclass HERE Guest Bonus: FREE copy of The Remodeler Marketing Blueprint Grab a free copy of Spencer's book, The Remodeler Marketing Blueprint: How to Attract Quality Leads, Increase Sales, and Dominate Your Competition, by emailing him at spowell@builderfunnel.com with “Todd” in the subject line. Visit Builder Funnel for more information HERE. -- The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time. Follow us on your favorite podcasting platform so you never miss an episode!
With the end of the year coming up fast, we wanted to dive into this past year. We're sharing our top resources, strategies, and predictions so you have what you need to tackle the next two weeks of the year. Here at Builder Funnel, we're full of energy and momentum as we head into 2024 and we want you to feel the same so be sure to listen to this episode, subscribe, and let's cheer for the new year and new opportunities!
When it comes to your website, the design is only half the equation. It's important to understand what the real goal of your website is before you decide to redesign it. Here at Builder Funnel, we look at websites through two lenses: design and performance. Usually, we spend more focus on performance, but today we're going to dive into the design side so you can have a well-rounded understanding of how your website should stand in today's market.
Nick and Tyler are joined by Spencer Powell this week to discuss how a proper marketing strategy can help your business grow. Spencer has found his niche in residential remodeling and custom building companies and describes why that market works for him. In an industry that has previously relied on word of mouth referrals for new leads, Spencer shares why adopting newer marketing techniques can bring in more targeted clients. Check out the episode to hear more! The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Guest: Spencer Powell Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media
In this episode, Kyle sits down with Spencer Powell of Builder Funnel as he delves into the essential marketing practices that remodeling professionals need to embrace. Discover why your website serves as the central hub of your marketing efforts and learn how to optimize it for your local market while driving traffic and generating leads. Uncover the pitfalls of blogging without purpose and the importance of converting website visitors in research mode to capture future opportunities. Plus, gain insights into the impact of investing in paid ads on platforms like Google to propel your remodeling business forward. Tune in now to elevate your marketing strategies and grow your business! Grab a meeting with BuilderFunnel to learn more about The Foundation here!
Investing in marketing is essential to grow your business, but it's tough when you're not seeing the returns from your marketing. Tom welcomes Spencer Powell from Builder Funnel, who brings his 13 years of experience in strategic marketing for remodelers and custom home builders. Spencer shares tips and actionable strategies contractors can use to learn what's working and what's not with their marketing so they can optimize their marketing strategies and grow their business. In this episode, they discuss: How Builder Funnel helps contractors grow their businesses through strategic marketing Why tracking marketing efforts back to revenue is crucial for measuring success Marketing efforts by contractors that frustrate their marketers Strategies for maximizing your marketing ROI How much revenue should contractors spend on marketing The impact of the design and visuals of your website on your marketing efforts Signs that a website may have a traffic problem or conversion problem How to tell if a website has high traffic numbers for a local business Resources: == Builder Funnel: https://www.builderfunnel.com/ The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits! Visit http://MileHighProfitSummit.com and join us in Denver this September.
In this episode of The Building Freedom Podcast, Randy welcomes back Spencer Powell to discuss high performing websites and turning your website into a revenue generating machine. Spencer is the CEO and Founder of Builder Funnel, a premier inbound marketing agency serving remodelers and custom home builders. Since 2010, Spencer and his team have generated hundreds of thousands of website visits, tens of thousands of leads, and tens of millions in revenue for their clients.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach/
Everyone is coming to us now wanting “emergency marketing”. I need leads today, tomorrow, and this week. Well, I sure wish it worked that way. It doesn't. But today, I will talk about quick lead gen vs. sustainable, repeatable marketing. Here at Builder Funnel, we are huge believers in long-term inbound marketing rather than short-term lead building, but we know that lately demand has been drying up and it just isn't the same as it was two years ago. So start listening now to discover three ways you can start building leads today!
Spencer Powell, President of Builder Funnel, and I dig deep into the significance of having a top-notch website and leveraging the right SEO strategies to bolster your business's online presence.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Do you charge for strategy or give it away for free? Are your prospects aware of the value of your thinking and research? Charging for strategy benefits both the agency and the client but so many give it away. However, when you charge for strategy, you'll grow faster and easier. Instead of giving away value for free, you can improve your processes and offer a highly detailed offer and a productized option. Today's guest found himself in this situation as his agency started to grow. He feels one of his biggest mistakes was not charging for strategy sooner. Now his team gets paid for thinking as well as doing. Here's how you too can charge for your brainpower right now. Spencer Powell is the owner of Builder Funnel, a strategic marketing agency focused on helping design-build remodelers and custom home builders achieve sustainable business growth. With a combination of inbound marketing, software, and proven strategy, they shorten their clients' path to revenue and profit goals. In this interview, we'll discuss: Why giving away strategy is a mistake. Agency and client benefits of charging for strategy. Giving your sales team tools for success. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why You Should Get Paid for Strategy Spencer's journey in the agency industry started twelve years ago. Not knowing a lot about the business, he made mistakes early on. One of his biggest mistakes was not charging for strategy. Building a highly specialized offer and charging for strategy completely transformed the agency. So how did he turn it around and start getting paid for the thinking and the doing? Like any new agency, the first years are all about gaining clients' trust and figuring things out. That is why giving away strategy didn't seem like a big mistake at the time. A couple of years down the line, however, they became much more focused and experienced. Spencer realizes now they should've started charging for strategy. Their process includes looking into clients' Google Analytics and putting together a custom game plan which took significant “thinking time”. So they add that time into the proposal. According to Spencer, it is part of the plan they present and it makes sense to include it in the proposal. He wants his proposals to have some element of customization to them. Adding "thinking" and research is a logical part of creating a really good plan. The Agency and Clients Both Benefit When You Charge for Strategy The shift to charging for strategy is fairly recent for Spencer's agency. It all started with setting the goal of becoming the best agency for remodelers and custom builders. They picked a very narrow niche and started working towards that north star. Spencer knows ensuring that #1 spot would take a lot of groundwork to create a sound strategy and great execution plan. As they listed all the things they should do to create the best possible plan, the steps kept increasing. It was a good opportunity to justify charging for strategy. When strategy is billable, they're able to spend an appropriate amount of time on it. In hindsight, their free strategies weren't customized enough. All their clients got similar steps to follow. Now, they take a few weeks to review a clients' analytics and come up with a custom, detailed 12-month plan. Building a Sales Team and Giving Them the Tools to Success Two or three years down the line Spencer realized the need for salespeople selling custom marketing plans. But what level of knowledge and experience would his agency sales team need? Do they need to know the remodeling industry? How to sell and market within it? He was convinced he would never find salespeople with this specific expertise, so he decided to productize. Now, Spencer is three months into hiring his first salesperson. When hiring, he didn't look for agency experience. He specifically searched for a person with experience in their niche The new addition to the team worked out perfectly and he can already see the benefits. However, you can take someone who's really good at sales and teach them the industry and services if you have the right systems in place. With a productized offer, salespeople learn how to manage sales objections and value points. Eventually, as CEO you only need to assist with sales to add color and track progress. The key is to provide them with a solid process and the right tools. Stories as part of the toolkit. Why is the agency owner always so good at sales? Because they have the stories and can use them on sales calls to draw in prospects with details on how they helped past clients. When you start sharing those stories with your sales team they'll start seeing results right away. Eventually, they'll have their own stories. Shorten Your Sales Cycle and Increase Your Closing Ratio Back when they improved their processes and stopped offering strategy for free the agency's sales cycle was around 3 to 4 months. Their closing ratio has definitely improved since then. According to Spencer, this is most likely thanks to the positioning of a blueprint. Prior to the change, they were positioned from a brand perspective thanks to their niche. However, they still offered a list of deliverables similar to everyone else. Now, they have a $20K offer that includes an extensive questionnaire and a 4-week period to get a detailed plan with 12 months of deliverables. That blueprint is presented to the client who has the option to implement it themselves. They get access to the agency's training videos and SOPs to execute the plan. Companies under $2 million and over $15 million end up executing the steps in the blueprint internally. But the middle sector is Spencer's target. They'll almost always move forward with the agency to implement the blueprint. Filling Your Pipeline by Creating a Community Overall, Spencer's agency is closing the same percentage of retainer deals and unlocking another option for people who want to self-implement. The feedback has been great because many people actually want to learn to do their own marketing. As an aside, they've also launched a website theme for their target industry based on conversion principles, layouts for portfolios, about us, etc. It's modeled as a design-build approach mirroring their industry. These options have also led Spencer and his team to create a community of companies learning to market with their tools. This fills their pipeline with prospects that can afford to pay for the agency for marketing services in a couple of years. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360. Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.
We just hit our 13-year anniversary here at Builder Funnel and what better way to celebrate than to share the top 7 lessons we've learned throughout the years! Some were learned the hard way while others just simply took way too long to learn. We always want our listeners to get the most out of our content and their business so we hope these insights will help you eliminate potential mistakes so you can continue to grow your remodeling or custom home-building business. Start listening now!
In this episode of The Building Freedom podcast, Randy welcomes back Spencer Powell, the Founder, and CEO of Builder Funnel. Builder Funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. Randy and Spencer discuss Google vs. Social Media and between the two where your leads are being generated from.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach
Your marketing strategy and your marketing tactics can gain your business different things. A strategy is taking stock of where you are and where you want to go, then taking the steps to bridge the two. Tactics flow within a framework. Maybe you have a goal of bringing more people to your website – tactics would help you accomplish this goal. Marketing strategy and tactics are incredible tools in your arsenal, and our guest today breaks it all down in a way that's easy to understand. Spencer Powell, CEO of Builder Funnel, is back to share valuable knowledge. Show highlights include: 2:45 I got started in marketing out of curiosity 4:52 You have to identify the specific type of client you are trying to attract and then make sure your messaging resonates with that audience 6:50 Education can help bridge the gap between marketing and sales 12:59 Yes there has been explosive growth in social media but your website is still very important. Google searches are still king. Social media plays a role but it's not the only platform 18:29 Once you define your ideal audience you can then focus on where or what platform that audience is using 24:10 What to think about when building a marketing strategy 29:25 Only about 4% of the people that view you online will actually take action 30:15 Active buyers are easy to convert. What you need to work on is how do you convert the top of the funnel people? 33:38 The email list is one of the most untapped tools or overlooked tools that can build your future pipeline 37:15 It is very important to have a marketing budget established and stick to it during ups and downs in the business cycle You can learn more about Spencer at http://www.builderfunnel.com. Social media: LinkedIn - https://www.linkedin.com/in/spencerwpowell/ Youtube - https://www.youtube.com/c/BuilderFunnel/ Instagram - https://www.instagram.com/builder_funnel/ Or hit us up through our Contact Page at https://buildernuggets.com and we'll make a personal introduction. To get the most out of this podcast, head over to https://buildernuggets.com and join our active community of like-minded builders and remodelers.
We're always encouraging remodelers and builders to write more content, specifically blogs, but we've noticed they usually don't know where to start. We know sitting down to write a blog can be overwhelming because how do you know what you should be talking about? We want to help remove some of the pressure of blog writing by telling you the blog posts you should write first. Also, don't forget to download our new Secret Reports that share how Builder Funnel generated over $150 million in sales for design-build remodelers and custom home builders across the U.S. & Canada → https://marketing.builderfunnel.com/secret
As we close December and think about starting the new year, Spencer has spent some time reflecting on 2022. Are there any lessons to be learned that will help us to prepare for 2023? He's gathered some insights from Builder Funnel's efforts and from his clients' to create five end-of-year reflections. We hope this episode will help our listeners trigger some new thoughts or ideas as they reflect over the holidays and through the new year. Start listening now!
In this episode, Tom talks to Spencer Powell — CEO of Builder Funnel, a marketing agency in Colorado, and the author of the book The Remodeler Marketing Blueprint. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more! Conversation Highlights: [00:00] - Intro [02:03] - About Spencer and his business [03:35] - Reasons to narrow your niche [05:03] - Spencer's definition of marketing [11:01] - The difference between strategy and tactics in marketing [14:12] - An example of building the right marketing strategy and how it works [15:47] - Strategy and tactics of The Contractor Fight [19:29] - Leveraging the embarrassment of your clients to connect more deeply with them [23:39] - Marketing strategy advice for beginners [27:26] - Lead generation tips for design-build contractors [29:46] - The unhealthy, negative marketing trends some contractors follow [31:54] - High-profit design-build clients are more likely to be on LinkedIn than on TikTok [33:55] - The issue of dollar and time constraint [36:51] - Spencer's advice to contractors [41:17] - The best way to contact Spencer Resources: ==Builder Funnel: https://www.builderfunnel.com/ == Get the FREE Contractor's Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/ == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify
This week's episode is going to sound a little different since Builder Funnel's Inbound Consultant, Malachi Price, is hosting live from Remodelers Summit. The Remodelers Advantage Summit is the highest rated educational event in the remodeling industry, with high-impact topics, workshops, and keynote speakers. We're excited to be informally chatting with Spencer, CEO of Builder Funnel, and Jeremy Steinruck, Co-Owner of Axis Construction, about their thoughts on the Summit along with some fun Fast Five questions at the end. So whenever you're ready, lets dive into the show!
In this episode of The Building Freedom podcast, Randy speaks with Spencer Powell, the Founder, and CEO of Builder Funnel. Builder funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. Randy and Spencer, discuss what we refer to as The Client Acquisition Machine. You can't have this machine without some powerful marketing and sales. Spencer goes on to explain the journey a client goes on when they sign with Builder Funnel and how they can help you create a marketing machine that produces consistent qualified opportunities. You don't want to miss this episode with lots of great insights!If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach
My friend and colleague, Spencer Powell, with Builder Funnel joins me to discuss How to Use Your Website & Marketing to Save Time, Pre-Qualify Leads, Leverage Automation, and Close Higher-Margin Projects! Are you ready to save time and money with the Canvas app? Click here to download it! Use the code RISE2022 for $100 off your first scan to CAD order! Are you struggling to stay in touch with your previous clients? Try Remodelers AutoPilot for $1 today!
Industry leaders Chris Pallatroni, Founder of Modernize Home Services, Clay DeKorne, Chief Editor of the JLC Group, and Spencer Powell, CEO of Builder Funnel discuss supply chain and labor issues, marketing, and the 2022 outlook for contractors.
Is your SEO working for your remodeling business? This is the #1 question asked to Builder Funnel, so Spencer spends some time this week sharing with you why SEO is important, what you should be tracking, and questions to ask yourself. Having a strong SEO strategy means more people see your website and the more your online traffic increases, the better your chances to provide your product or service to a greater number of people. If you've been struggling with your SEO then listen to this week's podcast! https://info.builderfunnel.com/builder-funnel-radio/is-my-seo-working
Visionaries have groundbreaking ideas. Integrators make those ideas a reality. Spencer gives his take on why this ideal combination is the key to getting everything you want out of your business. Discover how Spencer uncovered that he was a Visionary and how the growth of Builder Funnel changed once he found his Integrator. If you're looking for something to help push your remodeling company to new heights, then start listening now! https://info.builderfunnel.com/builder-funnel-radio/remodelers-are-you-the-visionary-or-integrator
A new year brings new goals and we want to make sure you have everything you need in order to achieve them. This week, Spencer shares Builder Funnel's goal-setting process and how he tackles his everyday personal goals. Discover how setting a WIG (“wildly important goal”) and creating weekly leads gets everyone on the team moving in the same direction. Press play to learn new ways to start crushing your goals in 2022! https://info.builderfunnel.com/builder-funnel-radio/goal-setting-2022
According to the Center for Disease Control, construction has the highest suicide rate of all industries, at 53.2 suicides per 100,000 workers. That's about four times greater than the national average. If you or someone you know is struggling, please contact the National Suicide Prevention Hotline. It's ok to ask for help! In this week's episode, Spencer is joined by a fellow teammate, Malachi Price, Marketing Consultant at Builder Funnel, to discuss the importance of Movember, a charity that focuses on advocacy for men's mental health. https://info.builderfunnel.com/builder-funnel-radio/movember
Attracting and retaining talented and skilled workers can be a big challenge for many remodeling companies. In this episode, Spencer talks with Danielle Russell, President of Builder Funnel, about the importance of company culture, shared experiences, and retaining for the future. Check out this episode to learn more about Builder Funnel's hiring and retention processes and our big takeaways that you can apply to your company! https://info.builderfunnel.com/builder-funnel-radio/how-to-attract-and-retain-top-talent
Are you ready to maximize your remodeling company's online and social media presence? In this Growth Series episode, Spencer breaks down Builder Funnel's new service, the Remodeleler Marketing Blueprint, that will help you achieve results, guaranteed! Come listen to how this new tool can maximize your online presence! https://info.builderfunnel.com/builder-funnel-radio/maximize-remodeling-online-presence
Are you interested in increasing your Google ranking and overall customer website satisfaction? In this episode, Caitlin Kuiper, Builder Funnel's Web Developer, joins Spencer to chat about the evolving, important topic of WebSite Accessibility. Learning and engaging with website best practices will increase your user's experience along with ensuring every audience member accesses the same information. https://info.builderfunnel.com/builder-funnel-radio/construction-companies-ada-accessibility-caitlin-kuiper
On this episode of the Built Better podcast, we're welcoming Spencer Powell, CEO of Builder Funnel. Spencer Powell has been the leading force in changing the traditional contractor marketing into a new and more effective way: Digital Marketing. We are going to talk with Spencer on the importance of digital marketing, and why it is so effective and why it is critical for contractors to embrace.
Join us on this week's episode to hear from one of our clients! In this episode, Drew Ondrey joins Spencer to talk about Southern Green Builders' experience as one of our clients. The conversation ranges from home technology, to personal branding, to seeing results as lead generation. If you're looking for marketing services for your contracting, remodeling, or home building business — check out this episode to hear more about working with Builder Funnel! https://info.builderfunnel.com/builder-funnel-radio/southern-green-success-with-builder-funnel
Setting aside time for personal development is a great way to foster growth and create good habits. In this episode, Ryan Cote joins Spencer to talk about his personal development journey. Come listen to Ryan share his morning routine, journaling, and encouraging personal development in the workplace. To hear more about how Builder Funnel has engrained personal development into the workplace, listen to this episode about our core values. https://info.builderfunnel.com/builder-funnel-radio/personal-development-workplace-ryan-cote
How important is video marketing? Approximately half of the content on the internet is video, and YouTube is the second largest search engine (after Google). There are various types of videos which can be used on all of your social media platforms, various pages on your website, and emails to connect with your consumers on a deeper level. In this episode, Spencer reviews the importance of video marketing for your construction company and offers advice about hiring a videographer. If you're interested in learning more about Builder Funnel's video marketing services, check out our recent blog. https://info.builderfunnel.com/builder-funnel-radio/do-i-need-videographer
Spencer Powell, CEO of Builder Funnel, and his team have gone all in on specialization—all the way up his agency’s name. He walks us through the decision to align so tightly to an industry, the benefits he sees across his agency’s flywheel, handling prospects with competing businesses, and the impact specialization has on team development.
2020 taught everyone the value of digital marketing and why your online presence matters. Tom’s guest today is Spencer Powell, the creator of Builder Funnel and author of the new book The Remodeler Marketing Blueprint. Spencer breaks down how a content mindset can boost your business and simple ways to build your brand by shifting your online strategy! In this episode, we talk about… Commonalities in 2020’s success stories How 2020 created a shift and entry of dollars into the digital space Adopting a thought leadership and content mindset An SEO framework that allows you to measure, tweak, and improve Viewing your website like a sales rep that never sleeps Blogging, pillar pages, and tips for using transcriptions to boost your content Whether to build your brand in-house vs. outsourcing services Putting in the reps to get comfortable on camera Adding a top of the funnel lead conversion to every page on your website Why you should create a miniseries for your business Links to resources: Remodeler Marketing Blueprint Builder Funnel The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99
In this episode, Andrew Giannattasio talks about his relationship with Builder Funnel, and how Builder Funnel was able to take his marketing to the next level. Find out why Andrew has stuck around with us for so long, and some of his experiences along the way! Listen to the full episode here: https://info.builderfunnel.com/builder-funnel-radio/power-of-inbound-marketing-for-custom-builders
Most builders would get an F on our digital marketing, but it's an area that can exponentially grow your business if you develop the right strategy. I'm visiting with Spencer Powell, a digital marketing expert who specializes in builders and contractors, to share a few ideas of how to get started or get better. Spencer is the Inbound Marketing Director at https://www.builderfunnel.com/ (Builder Funnel). Since 2010, he’s been building out a proven model and system that has helped generate thousands of leads for his clients. He specializes in helping home builders and remodelers bring their websites up to speed – not only building traffic but focusing on lead conversion and ROI. Enjoy the episode!
This week, Spencer stands in for Taylor to give a "sort of" update on the Election impact as we await vote counting in several states. Spencer shares a quick note from the NAHB as well as the latest housing stats and the Builder Funnel's participation in Movember.
Most builders would get an F on our digital marketing, but it's an area that can exponentially grow your business if you develop the right strategy. I'm visiting with Spencer Powell, a digital marketing expert who specializes in builders and contractors, to share a few ideas of how to get started or get better. Spencer is the Inbound Marketing Director at https://www.builderfunnel.com/ (Builder Funnel). Since 2010, he’s been building out a proven model and system that has helped generate thousands of leads for his clients. He specializes in helping home builders and remodelers bring their websites up to speed – not only building traffic but focusing on lead conversion and ROI. Enjoy the episode!
Spencer Powell is the President at Builder Funnel, and the host of Builder Funnel Radio. He helps companies improve their websites and drive more qualified traffic to their businesses. He has been a featured speaker on inbound marketing at various events, including the Builder 20 Group in Austin, Texas, the Builder 20 Group in Orlando, Florida and the Inbound Conference 2012 in Boston. In this episode, we talked about marketing strategy, digital marketing, inbound marketing, SEO, lead generation...
Spencer Powell is the President at Builder Funnel, and the host of Builder Funnel Radio. He helps companies improve their websites and drive more qualified traffic to their businesses. He has been a featured speaker on inbound marketing at various events, including the Builder 20 Group in Austin, Texas, the Builder 20 Group in Orlando, Florida and the Inbound Conference 2012 in Boston. In this episode, we talked about marketing strategy, digital marketing, inbound marketing, SEO, lead generation...
Spencer makes a quick announcement regarding Builder Funnel moving offices and the Family Business podcast taking a very short break.
This week, Taylor is joined by Builder Funnel's Director of Inbound Marketing, Danielle Russell. Taylor and Danielle discuss Builder Funnel's internship program, and how construction companies can utilize a similar program to help out those graduating amidst the global pandemic. Apply to the Internship Program: https://marketing.builderfunnel.com/apply The Construction Cut is brought to you by BuildBook: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs. If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
This week we talked with Spencer Powell of Builder Funnel about his family background in construction, how he got started on the marketing side of the business, and ultimately about leveraging the power of the internet to reliably bring in leads for business.
Spencer Powell, President of Builder Funnel and Host of Builder Funnel Radio, joins us for episode 189 of Art of Construction.Spencer's family has been in the building industry for 110 years. With that background, he took an interest he developed in digital marketing and decided to help contractors leverage the power of the internet to grow their business. Spencer's company, Builder Funnel brings marketing services and lead generation to the modern builder through SEO, social media, and most importantly, valuable content creation.While many might think of marketing as the process of telling your potential customer what makes you the best, this is not necessarily the case. As Spencer tells us, sometimes it can be better to SHOW your customers you're the best through content that educates them on your industry. By doing so, they develop a trust for your brand and look to you as the experts that they can call upon when they are ready to make a purchase. This might seem like a new idea, but it's not. John Deere began their own added-value content marketing strategy with a magazine for farmers in 1895, and it built their business a big enough pipeline of customers to last until now. With the wisdom you'll hear from Spencer in this episode, you can do the same, AOC Tribe!
Whether you are a massive contracting company with a hundred employees or are just getting off the ground, you must be able to market your services online. Tom’s guest today is Spencer Powell from Builder Funnel, a company that provides marketing services for home building, construction, and contracting businesses alike. Builder Funnel aims to clip into businesses as their primary digital marketer in order to make sure that they get found when customers are looking for the service that they provide. Be it Instagram, Facebook, or your website, your ability to market online in an effective and efficient fashion will determine the future of your business! In this episode, we talk about… A broad overview of Spencer and Builder Funnel Combining experimentation with a lot of processes and results The internet gives more power back to the small guys Creating content that helps customers make a good decision Spending an appropriate amount of time on marketing for your size How to grow your business and not waste your time through online marketing Strategies that do not change with the algorithms Every consumer wants to know about the cost Breaking down keywords and how SEO really works Big struggles and mistakes that Spencer sees with larger companies There are two kinds of people out there that you are trying to reach Guidelines for how much money to spend on your marketing Indicators that your website is moving in the right direction Links to resources: Google Facebook Check out how Spencer can boost your digital marketing: Builderfunnel.com Spencer’s Instagram: @_spencerpowell_ Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99
In this academy lesson, Danielle Russell from Builder Funnel teaches you how to use well-crafted buyer personas to get your message in front of potential leads using Facebook!
In this academy lesson, you'll learn how to leverage your existing content to increase your incoming leads. If you do any kind of blogging or content creation for your contractor website, then you need to watch this academy lesson by Builder Funnel's Spencer Powell on how to get 2-3X more leads with a few clever content tweaks!
Spencer Powell of Builder Funnel offers up some great tips to make inbound marketing work better for you. We discuss ways to nurture your pipeline with content marketing to build a “digital marketing relationship” and increase qualified leads. Show Notes
On today’s episode, Dr. Sabrina and Mike chat with digital marketing expert, Spencer Powell, whose company, Builder Funnel, helps grow businesses through thought leadership, content marketing, lead generation and website conversion. Listen in to discover how a marketing mindset shift to relationship-building provides your business with the extra edge it needs to stay competitive! Spencer Powell comes from a long line of builders who have been in business for over 100 years now. In 2010, Spencer started helping grow the family business by working on their digital marketing efforts. Today, Spencer's award-winning digital marketing agency helps dozens of builders and remodelers around the United States and Canada. He is the current President of Builder Funnel, a digital marketing agency specializing in helping the construction industry generate more leads and sales using the power of their own company websites. Spencer also hosts a popular podcast, Builder Funnel Radio, where he brings on industry experts and guests to share their insights with builders and remodelers. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Spencer addresses two main scenarios that interfere with effective marketing strategies: Inconsistency with initiatives. Not understanding that people want to research before they ever want to talk to you.What paid strategies and organic strategies have to offer. The importance of company culture and core values in effective marketing. Spencer offers tips for marketing that cover multiple areas of your business. Marketing and relationship-building have a lot in common! A powerful tool that is not being leveraged enough by businesses is offering such great free content and resources to potential clients that it makes them wonder what actually working with you would be like. One of the simplest ways of deciding on content is to consider the questions that you are most often asked, and address those questions with actual answers in the medium of your choice (e.g., a blog, podcast, or video). Spencer explains his holistic approach to working with builders. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Tap The Potential Strategy Session for Entrepreneurs impacted by COVID-19 https://www.tapthepotential.com/strategy Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Spencer! Spencer’s Linkedin Spencer’s Instagram Spencer’s Email Spencer’s Phone # (719) 660-5731 - Send Him a Text! Builder Funnel Website Builder Funnel - FREE Resources Builder Funnel Academy Builder Funnel Instagram LISTEN & SUBSCRIBE to Spencer’s Builder Funnel Radio Spencer’s Giveaways! You have to know who your audience is before applying the marketing things we’ll be talking about, so this FREE Buyer Persona Template will be super helpful: https://marketing.builderfunnel.com/buyer-persona-template 15-Minute Marketing Call with Spencer: 15 Minutes with Spencer! Spencer’s Suggested Related Episode: 64: How to Build Your Future Marketing Sales Pipeline
It's hard to believe, but today is our 10 year company anniversary. We've been hard at work on launching a new program that we hope will help thousands of builders and remodelers. https://info.builderfunnel.com/builder-funnel-radio/announcement-builder-funnel-academy-is-live
What does it mean to have a healthy list of core values within your company? How does culture code extend beyond the fringes of your business? In this episode, Danielle Russell of Builder Funnel gives us her thoughts on quality company culture codes and establishing healthy core values. https://info.builderfunnel.com/builder-funnel-radio/team-culture-values
The recession we're in now may have come out of the blue, but it's actually very similar to the last great recession we had. And like that one, it won't last forever. Many contractors were not prepared and their businesses were not able to survive. There were other contractors whose businesses not only survived but thrived. On today's show, Dave and his guest, Spencer Powell, discuss how to provide value to your customers and how to get the price you need to be profitable. They'll also cover what you need to be doing NOW to prepare your business for when the economy bounces back. Spencer Powell is a marketing expert with Builder Funnel whose focus is working only with contractors. Also, Dave has a special announcement! Subscribe to his podcast for brief daily shows over the next couple of weeks. Guests will include contractors that share tips on what's working for them to get them through this crunch; Dave's labor attorney will discuss some of the issues that business owners need to be mindful of during this time; Tom Reber, a sales expert and host of The Contractor Fight podcast, will be on to provide ideas on how you can sell your work to get the price you're needing; and more! Show Highlights: If you haven't already, download Dave's FREE 1-Page Business Plan that will help you plan for the good times and the bad! Spencer gives an overview of Builder Funnel and its podcast. Don't panic; but over-react. Re-schedule meetings to a video conference. Depending on your state, you may be able to keep a project moving. Cut out all non-essential expenses that you can right now, such as team lunches. The businesses that market and sell during the downturns are the ones that come out stronger in the end. From a marketing perspective, re-allocate your budget to online venues if your home shows have been cancelled. Everyone is on social media during this uneasy time, so post several times throughout the day offering your services. Book Zoom meetings online, even if it's to talk about a future project. That helps get clients in your pipeline. Potential clients visit and research your website and your competition's website. Take this time to fine-tune your website. Spencer discusses website design versus website performance, and why it matters. Less than 5% of the people visiting your website are at the “ready to request an estimate” stage. The majority are searching to see if your website contains information that can answer their questions first before they decide to fill out their information or make a call. Spencer addresses search engine optimization (SEO) and Google ranking, how to build credibility, and different ways to capture interest at the top or bottom of the funnel. Dave offers suggestions as to how differentiate yourself and qualify visitors to your website. Builder Funnel can help contractors get started with their blogging, websites, SEO, and also video strategies. Send out emails or newsletters periodically to keep your business fresh in their minds. Spencer and Dave share some great tips on how to do this! Being consistent in what you do is an important part of marketing. Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! The Roofer Show Text Me @ (510) 612-1450 - Say Hi! Iwould love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** Please Share My Podcast With Other Contractors! FREE Evaluation! I will also work with you one-one-one. Contact Me HEREto Get Started! Suggested Episode: 10 Ways to Take Advantage of the Next Recession with Dave Sullivan Suggested Podcast: The Contractor Fight with Tom Reber Connect with Spencer! Builder Funnel Radio Builder Funnel Website Builder Funnel Academy THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->My Listeners Get a 21-Day Money Back Guarantee
Spencer Powell Kevin is joined by Spencer Powell, president of Builder Funnel and host of Builder Funnel Radio, to discuss how builders can keep the ball moving during uncertain times, content marketing for home building, and whether or not podcasting can work for builders. They discuss: How builders can “keep the ball moving” during difficult times, even if it's at a slower pace There need to be more internal conversations about how to market through this crisis and beyond A bit about Spencer's (very interesting) hybrid building/marketing background Content strategy and home building The duality of consumer behavior: customers want to be able to do research on their own AND be able to reach out and get responses immediately Why he decided to start a podcast, and why podcasting works for his business Why a shift in thinking is critical in home builder marketing Should builders have their own podcast? Spencer and Kevin discuss varying opinions and strategies Question? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 93.5: Should You Podcast? with Spencer Powell appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 93.5: Should You Podcast? with Spencer Powell appeared first on Online Sales and Marketing for Home Builders - DYC.
I know - watching the news right now can be a little scary. You are probably wondering a few things about the Coronavirus (COVID-19): What can I do to protect myself and my family? What can I do to protect my remodeling or home building business? In this special episode of Builder Funnel Radio, Spencer invites Taylor Rennick (host of The Construction Cut) and Danielle Russell (Director of Operations at Builder Funnel) to discuss how you can keep your business rolling amidst this Coronavirus pandemic while also following recommendations from the CDC, the WHO, and the Federal government. Check out the full show notes here: https://info.builderfunnel.com/builder-funnel-radio/coronavirus-episode
How do you create a positive work environment? Spencer gives a rundown on how he started his builder Funnel with a focus on the team and core values in order to grow Builder Funnel's culture from the ground up. https://info.builderfunnel.com/builder-funnel-radio/tips-positive-work-environment
Do I really need a website to generate leads? How do I deal with negative or fake reviews? Do I need marketing when business is good? These are questions the Builder Funnel team is asked all the time. Spencer breaks it all down on this week's episode of Builder Funnel Radio. https://info.builderfunnel.com/builder-funnel-radio/faqs-auto-posting-website-reviews
In today's interview with Spencer Powell of Builder Funnel, Kyle and Spencer look at: Online Reviews Our Pricing Content Experiment (openly talking about pricing) Thought Leadership Marketing Becoming a Media Company Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his great-great grandfather. Spencer got started in marketing when his uncles' business made a shift from purely home building to adding a remodeling division. When the crash hit, they needed remodeling to support new home revenue until building came back. Spencer took the reins on their digital marketing efforts and helped them grow their remodeling division from $2M to $5M over the next few years. Since then, Spencer has proven his expertise in helping builders, remodelers, and contractors generate more leads and sales using the power of their own company websites. For the last 8 years, Spencer has helped hundreds of companies around the United States and Canada build better marketing and sales systems and turn their websites into lead generating machines that work for them 24/7.
Each week on "5 Minutes With," our host Chase Gunnel talks to experts in the marketing world. Today he talks to Spencer Powell of Builder Funnel. Company: Builder FunnelWebsite Address: www.builderfunnel.comInterviewee: Spencer PowellShort company description: Established in 2010, Builder Funnel is an award-winning inbound marketing agency dedicated to helping home builders, design-build remodelers and contractors tackle their biggest marketing challenges. Located in Colorado Springs, Colorado, our office sits at the base of Pikes Peak, affectionately known as “America’s Mountain.” Tell me about Builder Funnel and how you go involved.We're a digital marketing agency in Colorado Springs and our focus is on helping the construction space. So we work with a lot of homebuilders, remodelers, contractors, and primarily do content marketing and inbound marketing. I got started basically merging two different worlds. One side of my family was in the homebuilding space and they've been in that space for over one hundred years. The other side of my family was in direct mail marketing and they were kind of working on converting that company into a digital marketing company.How is digital marketing different when it comes to the marketing of a builder or a contractor's job as opposed to say a media company.I would say a lot of the principles still apply but you end up trying to create your own media company for some of these clients. So let's take a remodeling situation as an example. You start creating content and you start digging into some of the pains and what people are experiencing on that side. And it's a lot of expectation setting around like what's the process look like for remodeling my home. How much does it cost. How do I go through the design and selection process, and there's all these questions. We end up answering all those questions through the form of content. That could be blogs, videos, podcasts, but it really comes back to what are people out there looking for.What would you say in your specific field is the biggest tool when it comes to marketing.I would say in terms of content, talking about costs has been the biggest driver of traffic. I think people are nervous to say, hey it's going to cost between this and this. And so the people that have been willing to just be transparent about what goes into that cost are drawing in a lot more prospects and customers because they're transparent and they're talking about what goes into that. With tools in tech, I think automation and using kind of a long term nurturing strategy is really important because the sales cycle on either buying a home or remodeling a home is typically pretty lengthy. Having a good way to stay in touch with all those leads and people that come through the website without having to manually follow up has been a huge time saver.
In marketing, building, and in life - things change rapidly. The ability to learn quickly and adapt can mean the difference between staying afloat or going under. In Episode 54 of Builder Funnel Radio Growth Series, Spencer talks about why it is so important to always be learning. As one of our Core Values at Builder Funnel, this principle has been a critical element to our team's growth.
To celebrate reaching Episode 50 of Builder Funnel Radio, we have something special for our listeners. We are launching a new lineup on Builder Funnel radio, the Growth Series! Join Spencer every other week right here on Builder Funnel Radio- he'll be sharing tangible ways you can grow your business, your team, and improve yourself. In the first episode of the Growth Series, Spencer dives into conversion rates- what they mean for your business, how to measure a conversion rate, and more.
Toby Jones of Jones Construction Solutions joins us on this episode 145 of The Art of Construction. With over 30 years of experience, Toby has a great story of finding his niche in the construction world, which spans from starting in his father's construction business, to venturing out on his own, working for large commercial builders, and then reorganizing his priorities and finding his focus in home inspections and commercial construction while staying close to his family in Jackson, Michigan. Follow his unique story of ups and downs and learn the keys to his career: Build good relationships, and never stop learning. Related Links: Jones Construction Solutions https://www.jonesconstructionsolutions.com/ Todd Dawalt, Construction Leading Edge http://www.constructionleadingedge.com/ Spencer Powell, Builder Funnel https://www.builderfunnel.com/ Start Your Own Home Inspection Service https://bookstore.entrepreneur.com/product/start-home-inspection-service-2e/
Spencer is the president of the Builder Funnel-marketing services agency for the modern builder. Spencer earned his Inbound Marketing, HubSpot, and HubSpot Partner Certifications in 2010, and has been practicing and teaching inbound marketing to businesses ever since. Spencer has also obtained the Inbound Sales Certification. There's a lot of moving parts when it comes to marketing, and Spencer specializes in strategy and lead generation. Personally, you can find Spencer at Chipotle three times a week where their team knows him by name. In the summers, you'll find him outside playing doubles volleyball or hiking the Colorado mountains. In the winter, he's at the gym lifting and off season training for volleyball. Spencer is also an avid reader and lifetime learner. He read 50 business, marketing, self-help, and real estate books in 2015. This has now become an annual event aiming for 35-50 books each year. Favorite Book How to Win Friends and Influence People - Dale Carnegie Want more Spencer? Tune it to Builder Funnel Radio to learn more.
Am I using my website effectively? How can I improve my online presence? I want to improve my SEO - what are some things I can do myself? What are some more advanced things that I could get some assistance handling? In today's interview with Spencer Powell of Builder Funnel, we answer these questions and focus in on some small, actionable things that seem to move the SEO and conversion needle that remodelers can implement. Spencer and I will discuss: Using services pages to build your SEO (3:10), keeping your old content fresh (6:40) the importance of opt-ins (12:00), why your blog matters and how to make it work for you (19:28), and how to utilize your Google Business page (20:40). Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his great-great grandfather. Spencer got started in marketing when his uncles' business made a shift from purely home building to adding a remodeling division. When the crash hit, they needed remodeling to support new home revenue until building came back. Spencer took the reins on their digital marketing efforts and helped them grow their remodeling division from $2M to $5M over the next few years. Since then, Spencer has proven his expertise in helping builders, remodelers, and contractors generate more leads and sales using the power of their own company websites. For the last 8 years, Spencer has helped hundreds of companies around the United States and Canada build better marketing and sales systems and turn their websites into lead generating machines that work for them 24/7. Education is at the core of everything his company, Builder Funnel, does. Their widely followed blog has thousands of subscribers, and Spencer also hosts an active podcast called Builder Funnel Radio where he interviews industry experts. Spencer holds many digital marketing certifications including the Inbound Marketing Certification, Inbound Sales Certification, and his company is a Platinum HubSpot Partner. Outside of helping the construction industry, Spencer loves to play beach volleyball, hike, weight lift and see how many times he can eat at Chipotle in a week.
SVD is back on Builder Funnel radio this week with some killer tips that can help you manage your cash better, and get your business into the habit of being profitable. Shawn has owned and operated construction businesses for over 20 years and is the author of Profit First for Contractors and The Paperwork Punch List: 28 Days to Streamline Your Construction Business.
Curious about specializing or "niching" your agency into a specific industry or vertical? Spencer Powell from Builder Funnel shares exactly how they've done it and the benefits that's provided in terms of expertise, efficiency, and profitability. Listen to this episode to get the full scoop! Join the community at AgencyJourneyInsiders.com!
Spencer flies solo this week, breaking down a few key elements of the inbound marketing methodology. He discusses creating content that drives traffic, how to turn that traffic into solid leads, and why building trust is an essential part of the process. Spencer is the President of Builder Funnel, a team of eight marketers built from the ground up - which now boasts the title of Hubspot Platinum Partner. This week's episode isn't just relevant to the builders out there, but to anyone who's business relies on marketing. If marketing would help grow your business, then this episode is for you.
Are your website visitors being converted into qualified leads that turn into sales? Most of those visitors are not ready to commit to a click or a call, and if you don't have a way to capture their email addresses they could be gone forever. In today's episode, you'll learn how to set up a sales funnel that converts! What you'll hear in this episode: Spencer's podcast about marketing, especially for contractors (The first four episodes are available now!) Spencer's family connection to builders and his focus on contractors Builder Funnel: a digital marketing agency out of Colorado Springs, CO Inbound marketing, conversions, and increased traffic What is inbound marketing? Attracting people to your business or website who are seeking your service or product Growing traffic: content creation, SEO, and social media Do I have to write blog posts? Where to find blog topics Lead funnels: how they work How to address those who aren't ready to buy NOW, but a year or so down the road: Meet them where they are Provide them with value in their research process Turn them into an educated buyer Resources: Website: www.builderfunnel.com Podcast: www.builderfunnel.com/radio Email: radio@builderfunnel.com
Welcome to Builder Funnel Radio! In this episode, Spencer discusses the history of Builder Funnel as a digital marketing agency, what the team does each day, and how we bring results to our clients. A strategic marketing plan is essential for home builders and remodeling companies. But why? The landscape of the marketing industry is changing. In the past, people would typically talk to a salesperson first, as opposed to today, where the majority (if not all) of research is conducted online. Learn more about why educating your prospects via inbound marketing is essential to your bottom line.
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