Geoff McDonald, Ideas Architect

Geoff McDonald Alan Silcock – Five Gifts Flourishing GeoffMcDonald.com Geoff McDonald interviews author Alan Silcock about his new book, Five Gift Flourishing in episode 116 of the Ideas Architect podcast. Show Links Alan Silcock’s website – Following Forsyth Alan Silcock interviews Geoff McDonald about his next book, Deep Minimalism Download the Interview Recording Transcript of Interview with Alan Silcock Geoff McDonald  00:00 Hi, Alan,…

Geoff McDonald Deep Minimalism with Geoff McDonald GeoffMcDonald.com Deep Minimalism Deep Minimalism is the topic of Geoff McDonald’s next book. It’s what you get when you apply the principles of Minimalism to all (or at least, more) areas of your life. The first slice of this topic is shaping as a standalone book, Minimal Work. In this podcast episode (#115 of the Ideas…

Geoff McDonald Heart Leadership with Ian Berry GeoffMcDonald.com Heart Leadership In his latest book, Heart Leadership, business mentor and leadership expert Ian Berry talks about the progress from the mind of leadership to leading with the heart. It’s an interesting update on leadership styles and more timely than ever given our experiences with the pandemic, lockdown and often, leading from afar with more…

Geoff McDonald 1000 Blog Posts – Podcast GeoffMcDonald.com 1000 blog posts – today! It’s official. Today – this very blog post – I have now written and published 1000 blog posts on this website. Three cheers for me! Yes, That’s a bit self-indulgent and I’m proud of this result – that’s a lot of writing over a ten-year period. Ideas Architect Podcast In…

Geoff McDonald Sandi Givens – Find Your Courageous Voice GeoffMcDonald.com Sandi Givens Sandi Givens runs an online program for women across the country called Find Your Courageous Voice. Her passion is to enable more people to have courage and authentic in their conversations. Sandi is also the author of Women on the Move, a CSP professional speaker with PSA, a supporter of Beyond Blue and…

Geoff McDonald Do More With Less GeoffMcDonald.com Do More with Less Do More with Less is episode #111 of the Ideas Architect Podcast. Here is the video and transcript… Are you stretched to your limits? Are you just hanging on? Life is fast – keeping up with all the software updates is tough let alone mastering them Everything is complex – even…

Geoff McDonald Bill Jennings: Valuable Conversations GeoffMcDonald.com Bill Jennings Bill Jennings runs Time and Space – community events for secondary schools that help mums and dads and mentors have conversations with young people that they wouldn’t normally have. It’s all about hearing the perspective of the other generations. Bill is a former secondary school teacher and a Certified Speaking Professional with the…

Geoff McDonald Project Passion – Ship Smaller Sooner GeoffMcDonald.com Project Passion One of the big ideas in Project Passion is borrowed from the work of Scrum and the Lean Startup: the MVP. This is to overcome one of the big mistakes many of us make in our projects is to pursue perfection. We naturally start our projects with the view of the perfect result…

Geoff McDonald Carolyn Tate – The Purpose Project GeoffMcDonald.com Carolyn Tate – The Purpose Project Carolyn Tate is an author, educator and community builder. She has written five books with her latest being The Purpose Project. (Her purpose is to write books that truly matter.) She is also an educator running workshops and speaking to groups about how to bring purpose to work and…

Geoff McDonald Marty Wilson – More Funny, More Money GeoffMcDonald.com Marty Wilson Marty Wilson is Australia’s funniest motivational speaker. He followed the traditional career path from Pharmacist to Advertising Copywriter to Stand-Up Comic – well not so traditional – to become Australian Comic of the Year. Today, Marty is a regular on the corporate speaking circuit making audiences laugh about the serious topics of resilience…

Geoff McDonald Mark Molony – Mindfulness and Productivity GeoffMcDonald.com Mark Molony – Intention and Attention Mark Molony is a coach, counsellor and educator. He is the co-founder with John Bruna of the Mindful Life Program. Over the past 30 years Mark Molony has spent a lot of time watching people trying to get things done. In fact, most of his conversations are sparked by…

Geoff McDonald Toby Marshall – Lead Creation Strategies GeoffMcDonald.com Toby Marshall – What’s Hot in Marketing and Lead Generation Toby Marshall is the founder of Lead Creation – a B2B marketing agency that does both the strategy and the implementation of the marketing. Toby and his team employ the strategy of online>offline>online. This means you start by making online connections, then meet face-to-face at…

Geoff McDonald Melanie Colling: Purpose Driven Projects GeoffMcDonald.com Melanie Colling: Connect and Grow Rich Melanie Colling runs Purpose Driven Projects to help entrepreneurs grow their business through projects Previously Mel had worked in the corporate world for over 20 years in various senior project management roles. She has also has run and sold an online wedding business. Melanie Colling has recently returned from…

Geoff McDonald Tim Graham – Build a Fit Business GeoffMcDonald.com Tim Graham: Integrity Group Fitness Tim Graham runs a group fitness centre in Ballarat, Victoria called Integrity Group Fitness. Traditionally, gyms and the fitness industry have focused on short-term results through boot camps and weight loss. This view shapes how fitness centres promote their service. And it is best demonstrated by the TV show The…

Geoff McDonald Georgian Benta – Build the Gratitude Habit GeoffMcDonald.com Georgian Benta: Build the Gratitude Habit Georgian Benta is an entrepreneur and podcaster based in Romania. He is the host of The Gratitude Podcast which has had over 30,000 downloads. Georgian’s vision is to inspire 100,000 people to live a life inspired by gratitude. He shares his pursuit of self-knowledge from a simple desire to understand…

Geoff McDonald Taruni Falconer – Cross-Cultural Leadership Habits GeoffMcDonald.com Taruni Falconer Cross-cultural communication expert Taruni Falconer helps people work in other cultures or coming to Australasia. Her role is to help them navigate their new cultural landscape and work settings. Effectively, Taruni Falconer is a Habits Coach. She help leaders communicate effectively in high-stakes situations and teaches them how to develop powerful habits and…

Geoff McDonald Geoff McDonald – The Ideas Architect GeoffMcDonald.com Geoff McDonald: The Ideas Architect In this special 100th episode we turn the tables as Suzanne Mercier interviews The Ideas Architect himself Geoff McDonald – we talk about podcasting, board games, Book Rapper, Project Passion and purpose. The Ideas Architect Podcast In Episode 100 of The Ideas Architect Podcast we discuss: Why I created The…

Geoff McDonald Brett Jarman – Expert Leverage with Teams, Systems, Content GeoffMcDonald.com Brett Jarman Brett Jarman from Help Me Leverage talks about two powerful ways to Expert Leverage so you can earn more and work less: Build systems to automate your actions; and Build teams to leverage your time. Brett Jarman’s business helps high-value experts, produce, promote and monetize their content. His niche area is a business…

Geoff McDonald Project Passion: Inner Goals Over Outer Goals GeoffMcDonald.com Inner Goals One of the reasons that we fail to complete our projects is that we focus on inner goals and not outer goals. Have you ever considered that you might be working on the wrong goal? And, I don’t mean writing a book versus getting a new job. Heidi Grant Halvorson is a social psychologist…

Geoff McDonald Business Strategy Rules Rule GeoffMcDonald.com Business Strategy Rules The big challenge around Business Strategy Rules and Project Design is to plan just the right amount. My first career was as an architect. Our role was to plan every single thing before any construction started. Whilst this worked for 50-storey skyscrapers, it’s unlikely to be the best way to design your…

Geoff McDonald Business Coaching: Don’t Fix Problems GeoffMcDonald.com Business Coaching In my experience working with clients and business coaching, I find they usually know what they want. The big three are: I want more clients and more money I want to get more done in less time I want to create something new and wonderful Whilst these are all desirable things for any business,…

Geoff McDonald Wes Towers: 5 Website Trends for 2017 GeoffMcDonald.com Wes Towers Wes Towers is the principal of Omnific Design, a website design and development company based in Melbourne, Australia. They love to work with underperforming existing websites to improve their ability to generate leads and boost sales. In this Podcast Episode… In Episode 95 of the Ideas Architect Podcast we talk with Wes Towers…

Geoff McDonald Jon Yeo: Presenting and Speaking TEDx GeoffMcDonald.com Jon Yeo Jon Yeo is an Executive Speaking Coach who has worked with over a thousand people to communicate a more powerful and more influential message. He is the curator and license holder of TEDx Melbourne, which has created some of the best speaker based events in Australia. At the 2016 event around 1500 people…

Geoff McDonald How NOT to Plan Your Project GeoffMcDonald.com Plan Your Project The traditional message about how to plan your project is flawed. You’ve probably heard the old adage: to fail to plan is to plan to fail. And, if you only plan you will also fail. We are told to plan your project by only focusing on what you have to do. Typically…

Geoff McDonald Project Passion Introduction Part 2 GeoffMcDonald.com How to Bring Your Ideas to Life How do you bring your ideas to life? If only it was as easy as going to McDonalds and putting in an order… This would guarantee a quick response and only cost a few bucks. Plus you’d know exactly what you are getting regardless of where you shop.…

Geoff McDonald Project Passion Book Introduction GeoffMcDonald.com Whilst I read a lot of books, I’m also writing them too. I’ve already written and published six books and I’m currently writing a new one around Project Passion. Project Passion is our Group Coaching Program. It’s all about how do you bring your ideas to life, get more done and finish your projects. It’s…

Geoff McDonald Best Books 2016 GeoffMcDonald.com I love learning. And, I love to learn by reading books. Each year I aim to read 50 books – that’s one book each week. And, I’m pleased to say this year I made it! Through Book Rapper, I am known for my book nerd qualities and often people ask me to suggest something for…

Geoff McDonald Seven Rules of Project Passion GeoffMcDonald.com Project Passion – The Seven Rules We all have big ideas every now and then. But, most of them are wasted because we do nothing about them or we fail to finish building them. This can cost us time, money, effort, reputation and the difference we could be making. Plus, there is an emotional cost. In…

Geoff McDonald Andrew Melville – The Weave GeoffMcDonald.com Andrew Melville is an Auckland based communications expert. He is a master storyteller and facilitator who has worked as a journalist, radio broadcaster, University lecturer and community leader. His life’s work has been all about bringing people together through clear communication, stories and working with the specific and unique aspects of culture. Andrew Melville Podcast…

Geoff McDonald Ailsa Page Marketing Expert GeoffMcDonald.com Ailsa Page market expert for small business helps them find and keep customers. She is the author of The Year I Owned A Wine Shop and The Shoe String Marketing Kit. Also, she has been a judge on the Telstra Women’s Business Awards and is a Certified Speaking Professional with Professional Speakers Australia (PSA). Ailsa…

Geoff McDonald Yenny Stromgren – Everyday Light Warriors GeoffMcDonald.com How do you find your passion in life? Yenny Stromgren found hers by accident. Yenny Stromgren Podcast Interview Yenny Stromgren is a Swede living in Australia. She originally came Down Under to pursue her photography career. And, has recently made the shift from visuals to audio through her Everyday Light Warriors podcast which is growing a…

Geoff McDonald Corrinne Armour: Fearless Leadership GeoffMcDonald.com Today we’re talking with Corrinne Armour about Fearless Leadership. Corrinne is in the business of helping leaders get out of their own way. And, she is on the warpath against wasted potential. This includes the waste of time energy and resources within organisation, it’s also about the wasted lives of the individual. Corrinne has recently…

Geoff McDonald Speakers Business Models GeoffMcDonald.com What’s the single biggest issue facing the Professional Speaking industry? I think it is business models. And, the driver of this challenge is the same digital technology that is disrupting almost every industry. Traditionally, speakers stood in front of live audiences and strutted their stuff. Whilst that’s still a viable career path, my research suggests…

Geoff McDonald The Business Model Manifesto Podcast GeoffMcDonald.com Business models are one of the most important things in business right now. The right business model can let you make money more quickly and more easily. The wrong business model can slow your progress and make you work harder than you need to. In this, the 83rd episode of Ideas Architect we share The…

Geoff McDonald Zoe Freeman – Digital Marketing Strategy GeoffMcDonald.com What are the phases that the web has passed through and where are we going next? Zoe Freeman This is the gist of the conversation we have with Digital Marketing and Strategy Consultant Zoe Freeman. Zoe’s career has passed through four stages of digital media and currently she is working with a number of clients…

Geoff McDonald Simple Strategy Guide GeoffMcDonald.com Most strategy is not strategic. That’s the view of world strategy expert Richard Rumelt in his bestselling book Good Strategy, Bad Strategy. At best most strategic is merely a good plan – whilst this might be useful it might also undermine your chances of success if you believe is strategic. In this episode of the…

Geoff McDonald Ideal Work Trends GeoffMcDonald.com Whilst most of us spend our days sitting at the desk slaving away at a computer, there are three significant workplace trends that suggest this might not be your future. And, alternatives are already here. Mobile Everything From Visual to Auditory Sitting is the New Smoking Plus, this all becomes very interesting when you combine…

Geoff McDonald 13 Ways to Sell Your Service GeoffMcDonald.com We’ve all been to the supermarket and been confronted by those beautifully smelling product samples. And, I’ll bet you’ve been tempted once or twice… I know Homer Simpson has! Selling products through a bite-size taste or sample is a common practice. And, in this, the 79th episode of the Ideas Architect Podcast we share 13…

Geoff McDonald 7 Ways to Measure Your Progress GeoffMcDonald.com One of the keys to achieving your strategic outcomes is to measure your progress. Through measuring you gain feedback on what is working and what is not allowing you to adjust your tactics. In this episode of the Ideas Architect Podcast (#78) we share seven ways to measure your progress: Money Traffic Output Learning Contribution…

Geoff McDonald 5 Reasons You Need a Uniform GeoffMcDonald.com One of the eight primary elements of Ideas Marketing is the artifact. And, one of the most under rated artifacts in terms of branding building, attracting a tribe and community and personal image is a uniform. And, I’m not talking about the type of uniform that the military or the police wear. I’m thinking more…

Geoff McDonald Where Are You Out of Date? GeoffMcDonald.com Bob Dylan once sang in his voice of sand and glue*, ‘The Times They Are A Changin’. And, that means we need to change too. If we don’t we may fall behind, lag our customers and find ourselves out of date. In this episode (#76) of the Ideas Architect Podcast we share a recent blog…

Geoff McDonald Business Fitness Podcast GeoffMcDonald.com How fit are you? How fit is your business? Whilst we tend to think of ‘fitness’ as part of exercise, it’s also a useful measure to judge the performance of our business. Just as fitness leads to good health, a lack of fitness can lead to an under-performing or even fatal business illness. This is…

Geoff McDonald Coffee and Four Innovation Lessons GeoffMcDonald.com Some of life’s simplest pleasures can provide the greatest opportunity if we’d just take a moment to explore them. Today, in the spirit of Jerry Seinfeld we look at coffee as a filter for innovation. This is episode 74 of the Ideas Architect Podcast and it is based on a previous blog post. We look at…

Geoff McDonald Overcome Content Saturation GeoffMcDonald.com The greatest opportunity of our era is the chance to publish our thoughts and share them with the world via the internet. The inevitable consequence of giving everyone content creation tools is saturation. We’re all now dripping wet in the stuff! As an audience member this can be overwhelming. And, as a content creator this can…

Geoff McDonald Keith Keller – Crack the Twitter Code GeoffMcDonald.com Do you get Twitter? And, I don’t mean do you know what it does. Instead, I mean do you get Twitter such that you can use it to produce real, concrete and tangible results in your business? In Episode 72 of the Ideas Architect Podcast we talk with one of the world’s top Twitter experts,…

Geoff McDonald Mark Molony – Mighty Mindfulness GeoffMcDonald.com In Episode 71 of the Ideas Architect Podcast we talk with Mark Molony about mindfulness and it’s usefulness to help you lead the way in life and at work. Mark Molony Mark Molony has worked with thousands of people from many different walks of life to help them learn and deal with life and work.…

Geoff McDonald Nadine Parkington: Digital Strategy GeoffMcDonald.com In Episode 70 of the Ideas Architect Podcast we talk with Nadine Parkington about creating digital marketing strategy in the face of dramatic technological change and disruption from global competition. Nadine Parkington Nadine Parkington is the Founder of Think Nimble who provides digital marketing strategy for established brands. Her core philosophy revolves around the use…

Geoff McDonald Ian Berry – Simplifying Leadership GeoffMcDonald.com Ian Berry In his corporate life, Ian was a State Manager for a Financial Services company overseeing 200 people and sales in excess of $100 million. Since leaving the corporate world Ian has become an expert in the leadership space. He is an author, speaker, blogger and mentor. Ian is also: Past National President of the…

Geoff McDonald Irma Zimmermann: Online Branding GeoffMcDonald.com Irma Zimmermann In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating brand identities. Currently she is based in Melbourne and works around the three overlapping areas of: Design websites Social media technology Brand Identity Topic: Website and Online Branding Here are…

Geoff McDonald Business Measures to help you stay on the right track GeoffMcDonald.comBusiness measures are crucial for helping you work out if you are on track, off track or you've completely lost track. In this article, we share seven things you might like to measure to ensure you're focused and on the right track. (Plus you can listen to a podcast episode of this post if your […]

Geoff McDonald The Best Thing I’ve Learnt GeoffMcDonald.com Recently a colleague asked me: What’s the best thing you’ve learnt in the past six or twelve months? And, I immediately thought, ‘What a great question!’ It took a little longer to come up with my answer. Firstly, I think this is a great question that we should all take a moment and consider. What…